# event_type

name_last: The View from Detroit: In-Vehicle Music
name: The View from Detroit: In-Vehicle Music
name_index: V
website_link: http://www.livioradio.com
hashtag: invehiclemusic
event_category: Panel
event_sub_category: Media
search: The View from Detroit: In-Vehicle Music Jake Sigal Livio Radio
original_serial: event_MP7791
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Participants:
  Jake Sigal (Livio Radio)

  Summary
  From AM/FM, HD, Satellite and now Internet radio, it's clear that drivers have more options than ever before. Will one emerge as a leader as the others fall to the wayside?  Are too many options hurting the overall industry?  Where are the opportunities for emerging entrepreneurs?


name_last: Web Science: Web Standards Project (WaSP) Open Meeting
name: Web Science: Web Standards Project (WaSP) Open Meeting
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WebScienceWebStandardsProject.jpg
website_link: http://webstandards.org
hashtag: #wasp2011
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6176
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Aaron Gustafson (The Web Standards Project)
  Craig Piercy (University of Georgia/Master of Internet Technology Program)
  Kelly McCarthy (Easy! Designs LLC)
  Leslie Jensen-Inman (The University of Tennessee)

  Summary
  Imagine a world where businesses can hire qualified web developers straight out of college, everyone has free access to self-directed open education and universities offer degrees in Web Science based on relevant best practices. Join us to learn how the Web Standards Project (WaSP) is building alliances with small businesses, educators and major players in the web industry to create a sustainable ecosystem. Find out how you can make the web a better place through outreach efforts in your community including:
      *  WaSP Small Business Outreach Project - Most small businesses don’t know (or even want to know) about the technical aspects of web standards, but they do want to know what will save them money and help them run their businesses more efficiently. Find out about tools WaSP developed for small businesses to protect themselves from bad developers and make sure they get the best websites possible.
      * Open Web Education Alliance (OWEA) – This W3C incubator group is a community-led project focused on providing a better standard of web education across different levels of educational institution worldwide.
      * WaSP InterACT Curriculum – This living, open curriculum is based on web standards and best practices and designed to teach web professional skills. Dig into this delicious content and use, adapt, remix and/or contribute your own content and ideas.

search:
  Web Science: Web Standards Project (WaSP) Open Meeting Aaron Gustafson The Web Standards ProjectCraig Piercy University of Georgia/Master of Internet Technology ProgramKelly McCarthy Easy! Designs LLCLeslie Jensen-Inman The University of Tennessee


name_last: Jason Cohen - SXSW Scrapbook
name: Jason Cohen - SXSW Scrapbook
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/cohen.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Jason Cohen - SXSW Scrapbook
original_serial: event_OE00521
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Join writer Jason Cohen at the SX Bookstore for a special signing session of the SXSW 25th Anniversary Scrapbook.


name_last: Matt Corby
name: Matt Corby
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/42654.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Matt_Corby-Lighthome.mp3
website_link: http://www.mattcorby.com.au
event_category: Showcase
event_sub_category: Folk
search: Matt Corby
original_serial: event_MS13778
original_venue_serial: Klub Krucial
description:
  At just 19 years old, Matt Corby's talent is one that stretches far beyond his age. Matt's angelically haunting voice has proven capable of captivating entire audiences wherever he performs. 

  Matt's musical journey has been a unique one; having developed a love for Nick Drake and Jeff Buckley as a young boy, Matt quit school aged 13 to go on tour with a musical group for two years before infamously finding himself in the final of a tv talent contest aged 16 years old. He continued to follow a path less travelled and turned down numerous major label record deals to focus on developing his craft and sound.

  Three years later and Matt has developed into a truly unique talent. He has spent the past year writing and recording both at home in Australia as well as London following the release of his EP 'Song For
  ' last June. 

  Matt spent the UK summer of 2010 recording his new EP 'Transition to Colour' with indie label and production team Communion; Communion is the birth-child of Ben Lovett (Mumford & Sons) and Kev Jones (Cherbourg) and is fast becoming the place to go for the most special new talent in Europe. Matt has been welcomed in to what can only be described as the 'Communion family' and the relationship has seen Matt support Mumford & Sons in Australia as well as Communion artists Marcus Foster and Foy Vance in UK.

  Matt's relationship with Communion began when his track 'Light Home' was featured on their widely acclaimed Communion Compilation; the track was also featured as the prestigious Q Music 'Song of the Day'. He has since given spellbinding performances at Communion nights across the UK, as well as recently playing Brighton's Great Escape festival and Ronnie Scotts with a much anticipated headline show in Soho, London this October.

  'Transition to Colour' is Communion's first Australian release. It is a haunting and ethereal collection of songs that display a remarkable maturity for a young man of 19 years. Recorded over a three week period in a London studio with Ian Grimble (The Libertines, Seasick Steve), the process was described by all as a 'magical time'.


name_last: Dom Mariani
name: Dom Mariani
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/42170.jpg
website_link: http://www.myspace.com/dommariani
event_category: Showcase
event_sub_category: Rock
search: Dom Mariani
original_serial: event_MS11399
original_venue_serial: Easy Tiger Patio
description:
  DOM MARIANI     A     B  R  I  E  F     H  I  S  T  O  R  Y

  Emerging from arguably the world’s most isolated capital Perth Western Australia, Dom Mariani is a rock and roll stylist who’s career has been a resplendent one in the creative stakes – a songwriting road that has never wavered from excellence. 
  With a serious interest and love of underground 60’s garage rock, classic pop, power pop, soul and R&B, Dom would form one of Australia’s most loved and respected bands of the mid to late 80’s THE STEMS. From their formation in the early summer of late 1983 to the end of 1987 THE STEMS with Dom at the helm as singer, songwriter and lead guitarist steadily infiltrated Australian radio, press and alternative charts, winning the hearts of critics and a legion of loyal fans. A succession of classic singles and a chart topping LP “At First Sight-Violets are Blue” stirred interest as far a field as Europe and the US. But foremost it was his ability to write great songs and the bands electric live shows that made them stand out from the rest. 

  After the demise of the THE STEMS and a short playing stint with THE SUMMER SUNS Dom would eventually return in 1990 with the THE SOMELOVES, a studio collaboration with friend Darryl Mather (Lime Spiders, Orange Humble Band) who’s first and only LP of guitar driven pop “Something or Other”, is considered as minor pop masterpiece by critics and fans alike. The album went on to win seven “WAMI’s” (Western Australian Music Industry Awards) in 1990, with Dom also collecting the most outstanding songwriter award.
   
  However, the promise of the Someloves was short lived and contractual problems would not see a new release from Dom for another 3 years. A Return to live gigging during this time would play a big part in Dom’s resurgence in the music scene in the 90’s. Having finally secured a release from his record deal at the end of ‘92, the beginning of ‘93 would see the start of a new era for Dom and his new band DM3 as one Australia’s greatest exponents of guitar driven pop (referred to by aficionados as Power Pop). The debut single “FOOLISH” was released in April ’93 and heralded his return with another loud, tight, electric rock‘n‘roll outfit. The song would also take out the most outstanding single of that year at the WAMI awards. DM3’s first LP “ONE TIME TWO TIMES THREE RED LIGHT”(1993) mixed by legendary American producer MITCH EASTER (REM, PAVEMENT, SON VOLT, LETS ACTIVE, VELVET CRUSH) received widespread critical acclaim and sold throughout Australia, Europe and the US and was followed by European tours in  ‘94 and ’95. 


  It would be another 3 years before DM3 were to release their second LP “ROAD TO ROME” (also mixed by Mitch Easter). Praised by critics of guitar driven pop in Australia, Europe and the US as one of the best albums for ’96 of it’s genre. Their fusion of melodic pop hooks, cool vocals and high energy rock’n’roll guitar earned them high praise and many new fans. In the same year they embarked on another successful European tour playing to packed houses across Spain, France and Scandinavia.
  1998 would see the release of “RIPPLED SOUL”, the 3rd album from DM3. A more diversely structured album, the album was also well received by fans and critics alike in Australia, Europe and US. 
  2 more albums, an EP and 7inch single were also released between 1999- 2001. These 2 albums titled “GARAGE SALE Vol. 1” and “GARAGE SALE Vol. 2 – ITALIAN STYLE” collected previously unreleased tracks, non album b-sides, alternate mixes, odd covers, live  and songs previously only available on 7 inches. The Just Like Nancy EP which was eventually compiled onto GARAGE SALE Vol. 2. DM3 would eventually split in at end of ’99 after touring Spain, France and Germany to return briefly for a short tour of Italy in March of 2001.
  He released his first  solo album in “Homespun Blues and Greens” in 2004 
  Dom has continues to tour Europe where he continues to be a popular draw card with the Stems in 2003 and as a solo artist on the release of his Anthology “Popsided Guitar” in 2005.
  The Stems were also invited to play the prestigious Little Steven’s Underground Garage Festival in August of 2004 alongside rock legends The Stooges, Bo Diddley, The New York Dolls, Nancy Sinatra and the Stokes to name but a few, and with the Stems he has just released a new album title ”HEADS UP”.

  THE INSTRUMENTAL SIDE
  Dom has been a long time fan and dabbler of instrumental guitar music, and during his career has hinted at something more than just a passing interest. Having written a swag of instrumentals in the early ‘80’s with his band the Gostarts which he would later record for the Ep “From 20,000 Fathoms in ’86 as the STONEFISH.
  These instrumentals would also surface as B-sides and bonus tracks on some DM3 albums.
  This brings us to his latest project THE MAJESTIC KELP.
  An idea that’s been around for some 10 years Dom has finally saw this project come to life with the release of the album UNDERWATER CASINO in June2003. Having stockpiled a bag of tunes for what he envisaged would be a simple surf guitar record, the jam sessions would take on a deeper and more diverse instrumental direction. With a nod to influences such as The Ventures, the Shadows, Link Wray, Ennio Morricone and Ultra Lounge Sounds Dom takes a left turn from the Pop World and delivered an album that’s winning the hearts of critic’s and fans alike. A second album “Music to Chase Cars  By” was released in 2006.

  The Stems return and then say goodbye

  With the release of the critically acclaimed HEADS UP album, 2007/ 2008 Dom would reunite with the legendary Stems to tour with other heavy weights of the Australian rock scene The Hoodoo Gurus and Radio Birdman. 
  In March 2008 they toured the globe to enthusiastic audiences playing concerts in the US (including the SXSW Festival in Austin Texas), United Kingdom, Spain, Italy, Scandinavia. 
  October 2009 would see The Stems play farewell shows across Australia. 
  Their last ever shows would be played in Spain, Italy and Greece in May 2010.

  *****2010 AND BEYOND*****

  The end of the Stems sees Dom return and involvement in other projects including THE DOMNICKS, his collaboration with former Clash member Nick Sheppard.

  *****REWIND AND PLAY*****

  Dom has just released a new solo album on Liberation Music entitled REWIND AND PLAY and is set to tour nationally and internationally.

  www.myspace.com/dommariani


name_last: Basketball
name: Basketball
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/45314.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Basketball-Suspiros_de_Chile.mp3
website_link: http://www.myspace.com/basketballanimal
youtube_link: http://www.youtube.com/watch?v=E1GOGiPHboI
event_category: Showcase
event_sub_category: Electronic
search: Basketball
original_serial: event_MS10866
original_venue_serial: Soho Lounge
description:
  Basketball; an energetic four piece driven by live electronics, spirited vocals, and massive percussion create an inclusive primal sound that grows into pulsating dance beats. Their live performances, like rituals, induce mass dancing through catharsis, roping bodies into possession with their fierce  beats, and sparkling with eastern melodies. Their cargo: drum machines, a constellation of percussion, zurna, Persian santur, electric guitar, sub upon sub, and voice upon voice. The combination of their sound has drawn comparisons to Modeselektor, Gang Gang Dance, Buraka Som Sistema, The Joker and Tinariwen.


name_last: To Reply or Not to Reply? Facebook Conversations
name: To Reply or Not to Reply? Facebook Conversations
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/ToReplyOrNotToReply.jpg
website_link: http://www.jeannettearrowood.com
hashtag: #FBReplyOrNot
event_category: Social Graph
event_sub_category: Core Conversation
search: To Reply or Not to Reply? Facebook Conversations Jeannette Arrowood Pleased Productions
original_serial: event_IAP6166
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Jeannette Arrowood (Pleased Productions)

  Summary
  Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers.  At all.

  Is that wise?  What are the reasons to reply on Facebook?  We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong.  And we'll talk about why. 

  And what's the best way to manage that relationship?  We'll be focusing, for a portion of the conversation, on Facebook for small business.  Which can be very different than using Facebook as a large corporation.


name_last: BRONCHO
name: BRONCHO
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/47355.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/BRONCHO-Try_Me_Out_Sometime.mp3
website_link: http://www.myspace.com/bronchoband
event_category: Showcase
event_sub_category: Punk
search: BRONCHO
original_serial: event_MS12013
original_venue_serial: Friends
description:
  Harkening back to punk rocks glory days of the 70s, Oklahoma retro-punk outfit BRONCHO captures the aggression, DIY authenticity and youthful exhilaration of a bygone era with their exuberant ten song debut 'Can't Get Past The Lips.' With echoes of The Replacements, Iggy Pop, The Descendents and The Ramones, BRONCHO is a blisteringly cathartic flash of nostalgic punk rock.


name_last: The Silicon Prairie Party
name: The Silicon Prairie Party
name_index: S
event_category: Party
event_sub_category: Various
search: The Silicon Prairie Party
original_serial: event_OE00552
original_venue_serial: Lanai
description:
  Whether or not you're from the Silicon Prairie, join the region’s up-and-coming entrepreneurs and innovators on Lanai’s beautiful rooftop lounge with drinks, a DJ and, of course, a few surprises!


name_last: It's About You
name: It's About You
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F25573.jpg
youtube_link: http://www.youtube.com/watch?v=bqCL7yV5BM0
event_category: Screening
event_sub_category: Documentary Feature
search: It's About You Kurt Markus, Ian Markus
original_serial: event_FS12315
original_venue_serial: Vimeo Theater
description:
  Director: Kurt Markus, Ian Markus
  USA | 79 minutes
  Kurt Markus Ltd


  Starring:
  John Mellencamp, T Bone Burnett, Mellencamp Band


  This is a personal journey film about singer/songwriter John Mellencamp. It was made during his summer 2009 tour with Bob Dylan and Willie Nelson; Mellencamp also recorded his new album in three historical locations during the month and a half tour. The story is told through the eyes of the father/son film making team of Kurt and Ian Markus, neither of whom had ever made a film before. The entire 90-minute film is shot on super8, to stunning effect. This is not a retrospective film with interviews. It is of the moment.


name_last: Being Creative Takes Practice... A Good Management Practice
name: Being Creative Takes Practice... A Good Management Practice
name_index: B
website_link: http://www.aspyr.com
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Being Creative Takes Practice... A Good Management Practice Lori Durham Aspyr Media Inc
original_serial: event_IAP6554
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Lori Durham (Aspyr Media Inc)

  Summary
  Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success.

  This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session. 

  Management topics can include: • Defining scope of work to ensure a successful completion • Effective communications with stakeholders (team leads, customers, company execs) • Agile vs. waterfall project management (why care?) • Building a good base for future work (creating a work library) • Managing personal workflow to preserve quality of life and lessen project crunch time.
  A good source of references will be provided at the end of the session for further interest in the topic.


name_last: Social Shopping: The Future of Selling Stuff Online
name: Social Shopping: The Future of Selling Stuff Online
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialShoppingTheFutureOfSelling.jpg
website_link: http://willotoons.com
hashtag: #getcrafty
event_category: Emerging
event_sub_category: Solo
search: Social Shopping: The Future of Selling Stuff Online Willo O'Brien WilloToons
original_serial: event_IAP7988
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Willo O'Brien (WilloToons)

  Summary
  Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.


name_last: The Evri for iPad launch party
name: The Evri for iPad launch party
name_index: E
event_category: Party
event_sub_category: Various
search: The Evri for iPad launch party
original_serial: event_OE00412
original_venue_serial: West Tent, Brush Square Park
description:
  To ring in SXSW and celebrate the launch of Evri for iPad, we are throwing a party where we'll have a band rocking, drinks and taco’s flowing and good times rolling.


name_last: Naki
name: Naki
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/42751.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Naki-Ay_Nina.mp3
website_link: http://www.myspace.com/nakibailarin
event_category: Showcase
event_sub_category: World
search: Naki
original_serial: event_MS12577
original_venue_serial: Copa
description:
  A Voice that delivers the ethnic sounds and the magic of her ancestors, influenced by the contemporary beat of the city. 
  An enigmatic mixture that evidences the exotic fusion of legendary stories with the complex vibe of the metropolis. 


  Born in Medellin, Colombia.  Naki is a singer-songwriter, with a voice that remains in the heart of everyone who listens to her. 

  Her Heritage, a combination of Indian (Embera Katio Tribe) from her mother, and Spanish and African, from her father, has given her a unique physical appearance, as well as the strength in her soul to reach into those sounds that belong to her ancestors bringing them to light through her musical experience and her voice.

  Her name comes from the Embera Katio tribe and means: She who calms.


name_last: Perspectives on Social Media Marketing
name: Perspectives on Social Media Marketing
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/AgrestaPerspectivesOnSocialMedia.jpg
hashtag: #SXSWsocialmedia
event_category: Book Reading
event_sub_category: Book Reading
search: Perspectives on Social Media Marketing Stephanie Agresta Weber Shandwick
original_serial: event_IAP8424
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Stephanie Agresta (Weber Shandwick)

  Summary
  PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. 

  Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!

  **Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!


name_last: The Pricks
name: The Pricks
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/2743.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Pricks-Fight_to_survive.mp3
website_link: http://myspace.com/thepricks
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The Pricks
original_serial: event_MS14001
original_venue_serial: Venue 222
description:
  The Pricks are more than just a band…

  Through music, hard work and friendships they have created their own

  community and subculture. With style and inspiration drawn from punk

  rock, graffiti, skateboarding and individualism, The Pricks have come to

  define their own tribe. Their musical inspiration comes from bands like

  The Clash, Ramones, Beastie Boys,Rage Againts The Machien,some old Reggae and Rap/Hip Hop. 

  Names aren’t always what they seem, 
  The Pricks movement is about taking nega-tive situations and making them positive. The Pricks a message of hope


name_last: The Pretty Reckless
name: The Pretty Reckless
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/4517.jpg
website_link: http://www.theprettyreckless.com
event_category: Showcase
event_sub_category: Rock
search: The Pretty Reckless
original_serial: event_MS15048
original_venue_serial: ACL Live at The Moody Theater
description:
  One night several years ago, Taylor Momsen's father took his daughter to a White Stripes show. 'Before that, the only concert I'd been to was Britney Spears,' says the singer, songwriter, and guitarist. 'But once I saw Jack White onstage, that was it. I grew up as a dancer and I thought you had to dance to be a girl in the music industry. Then I saw the White Stripes and I was like, 'No, you don't. I can do that.'' Momsen was nine. 

  Jack White's raw power and deceptively simple guitar-and-vocal attack proved to be highly influential on the now 16-year-old Momsen, who began humming melodies before she could talk and writing songs at the age of five after falling in love with The Beatles. 'I was obsessed with them,' she says. 'I also loved Led Zeppelin, The Who, Pink Floyd, Audioslave, Soundgarden, Oasis, and Nirvana. That's what I listened to. My rock idols are all men.' 

  So it's not surprising that Momsen channels a lot of masculine energy on LIGHT ME UP, her rock-and-roll-heroine-in-the-making debut album with her band The Pretty Reckless. The songs, all written by Momsen and Ben Phillips with their producer Kato Khandwala, run the gamut of emotions, alternating at times between seething rage and a bruised vulnerability. With Momsen's inky vocals, pummeling riffs, and swaggering attitude, LIGHT ME UP sounds a bit like what might have happened had Led Zeppelin been fronted by 'a chick.'  The album's ferocity could raise an eyebrow from those expecting a pretty, blonde teenager to gravitate toward straight-up pop songwriting. 'It's heavier than people might expect from me,' says Momsen, who is best known as the actress who plays Jenny Humphrey on The CW's Gossip Girl. 'But this album is the most honest expression of who I truly am.'

  Momsen is a smart, emotionally complex young woman who has developed a strong identity despite growing up in the notoriously critical and fickle entertainment industry. Born and raised in St. Louis, MO, Taylor spent much of her time in NYC and at thirteen, she relocated to Manhattan. At two years old, Momsen signed to a modeling agency and a year later she began acting professionally appearing in commercials as well as films such as The Grinch Who Stole Christmas. In 2007 Momsen was cast as a lead in the CW show Gossip Girl. 

  'I didn't choose acting or modeling, I got thrown into it,' Momsen says. 'I liked it, so that wasn't a problem, but music and songwriting are what I've always really wanted to do. I've been working with producers and hanging out in recording studios since I was five, I just couldn't put out an album when I was eight,' she says with a laugh. 'Now I can.'

  LIGHT ME UP is an unflinchingly honest chronicle of Momsen's experiences, filtered through her unique point of view. 'The record is about life,' she says. 'It covers everything: love, death, and music itself. It's rock and roll. It's sex. It's drugs. It's religion. It's politics. Each song tells a story about the trials and tribulations and emotional struggles that I've experienced or observed. It's not a happy pop record, but it's not Satan-worshiping either. The lyrics aren't meant to be taken literally, they are open to interpretation.'  

  The songs tackle everything from romantic insecurity (the full-throttle rager 'Make Me Wanna Die,' which also appears on the soundtrack to the film Kick-Ass), to despair ('You'), to how working non-stop can you make you feel like one of the un-dead ('Zombie'). Momsen pushes back against the haters on 'Light Me Up' and asks how far you have to go to get forgiveness on 'Going Down.' With her growly, world-weary alto, Momsen can do it all: garage-rock rave-ups ('Miss Nothing'), punchy blues-rock stompers ('My Medicine,' 'Since You're Gone'), as well as emotional power ballads ('Just Tonight') and lovely acoustic guitar and string-driven numbers ('You'). 

   'I'm not just writing something because I think people might like it,' Momsen says. 'I hope they do, but I'm writing it because I have something to say. So many feelings go into the lyrics that it's hard to explain what they're about. Momsen first hooked up with Khandwala (Blondie, Drowning Pool, Paramore, Breaking Benjamin) and partner and songwriter, Phillips in October 2008.  By the spring of last year, they felt they had hit upon a sound that felt authentic to her.

  'The three of us have similar musical taste, so it was easy to find that singular vision,' Phillips says. 'Kato and I worked very hard to help Taylor reach her potential because we could see how talented she was right off the bat. She went into the vocal booth and began to sing and we turned to each other and went, 'Holy sh*t, she's f**'ing great.' Her voice was astonishing. So many artists these days let their voices be discombobulated by computers. Taylor doesn't do that. She doesn't need to. She can walk into a room and kick your ass.'


name_last: Nonprofits and Free Agents in A Networked World
name: Nonprofits and Free Agents in A Networked World
name_index: N
website_link: http://www.bethkanter.org
hashtag: #netnon
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5847
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Beth Kanter (Zoetica)
  Danielle Brigida (National Wildlife Federation)
  Jessica Dheere (Social Media Exchange)
  Mark Horvath (InvisiblePeople.tv)

  Summary
  This interactive session is based on a key theme in the book, The Networked Nonprofit (http://www.bethkanter.org/the-networked-nonprofit/), co-authored by Beth Kanter.  We will explore how nonprofits can unleash the power of social good by transitioning from stand-alone institutions to networks energized by abundant resources in their ecosystem. In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don't work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They organize supporters, raise attention to important social and political issues, seek donations, and organize supporters to walk, run, shout, protest, and vote, things that were once done mostly by nonprofit organizations. The free agents do it when and how they please, making them distinct from and more powerful than traditional volunteers. But free agents are smashing headfirst into nonprofit fortresses—organizations with high walls and wide moats that work very hard to keep insiders in and outsiders out. Our session will explore how and why this needs to change. Kanter will bring together a group of highly visible free agents working on important social change causes, including those in Middle East, and representatives from different nonprofits for a lively discussion with the audience.

search:
  Nonprofits and Free Agents in A Networked World Beth Kanter ZoeticaDanielle Brigida National Wildlife FederationJessica Dheere Social Media ExchangeMark Horvath InvisiblePeople.tv


name_last: Kill Your Call Center! Bring Your Support Home
name: Kill Your Call Center! Bring Your Support Home
name_index: K
picture_big_url: http://img.sxsw.com/2011/events/KillYourCallCenterBringYour.jpg
website_link: http://www.freshbooks.com
hashtag: #lessrobots
event_category: Business
event_sub_category: Panel
original_serial: event_IAP5655
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Frank Eliason (Comcast)
  Frederick Mendler (Rackspace Hosting)
  Jon Spenceley (FreshBooks)
  Michelle Kostya (Research in Motion)

  Summary
  Please hold...your call is important to us. 

  Even though the automated phone message tells you so, how often do you really feel important? This panel is about how to make all your customers feel like super stars and how to incorporate support into your core business.

  When someone calls into FreshBooks during business hours, a real person answers the phone. Rackspace coined the term Fanatical Support and act on it every day - with live chat, phone support and email support.  GetSatisfaction has developed an entire toolset to make interacting with customers easy and fun. Zappos has turned their customer service style into a mythology other companies emulate. All of these companies put support at the core of their business model to turn customers into repeat customers and repeat customers into evangelists.

  In this panel, we'll tell you the results for both your business and for your customers we see from doing support in-house . We'll show you how to make this happen for your business, like hiring the right people, structuring your support team, and explaining what it takes to be a true Support Rockstar. Hint: It's all about having the right attitude and rethinking 'customer support' as 'customer advocates.'

  Reinventing your company culture to run on customer support may sound difficult, but all it really takes is a commitment to providing your customers with the best experience possible - and the payoffs are absolutely worth it.

search:
  Kill Your Call Center! Bring Your Support Home Frank Eliason ComcastFrederick Mendler Rackspace HostingJon Spenceley FreshBooksMichelle Kostya Research in Motion


name_last: Diplo
name: Diplo
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3562.jpg
website_link: http://www.facebook.com/diplo
event_category: Showcase
event_sub_category: DJ
search: Diplo
original_serial: event_MS13355
original_venue_serial: Friends
description:
  One thing of which Diplo (aka Diplodocus, Wes Diplo, and Wes Gully) cannot be accused is being afraid to experiment with new music. With his mash-up mixtapes, he found and created a sound where his musical tastes -- '80s pop, electronica, Dirty South hip-hop, and his major influence, Miami bass music -- intersect. His attention-grabbing projects Hollertronix, with partner DJ Low Budget, and the Piracy Funds Terrorism, Vol. 1 mixtape, with elusive British-Sri Lankan MC M.I.A., made a heavy impact on the alternative electro-pop scene, amassing him rave reviews from music critics and indie kids alike, including Spin magazine, which named him DJ of the Year in 2005.

  Diplo was born Thomas Wesley Pentz in Tupelo, MS. Although he lived in a few different cities in the South, he mainly grew up in South Florida. He spent his youth in his father's bait shop, fixated on manatees, alligators, and dinosaurs with hopes of becoming a paleontologist. However, he wound up pursuing an education in film studies, starting at a couple Florida colleges but then finishing up his undergraduate degree in Philadelphia at Temple University in 2003. Before his move to Philadelphia, Pentz had moved temporarily to Japan to escape daily life in America. From Japan, he sent a demo tape of his beat concoctions to Will Ashon, founder of U.K. independent hip-hop label Big Dada Records, and once signed to the label, he relocated to Philadelphia.

  To support himself, during and after graduating from Temple, Pentz took on a few different jobs in Philadelphia: social worker, after-school mentor, movie theater employee, and gig-by-gig DJ. He was barely able to pay the rent, and the frustration was stunting his musical development (although he does credit one of his musical epiphanies to the after-school students who exposed him to crunk and Baltimore club music). Thus, Diplo and like-minded DJ Low Budget pooled their resources to start up their own club nights in Philadelphia, which they branded Hollertronix. It simply began as a fun night of genre-warping dance music, but it blossomed into an underground subculture drawing out crowds from all over the East Coast. Under the Hollertronix moniker, Diplo and Budget released the highly praised Never Scared mixtape; it was listed as one of The New York Times' top albums of 2003.

  The following year, Big Dada released Diplo's solo debut album, Florida, a more downtempo piece focusing on melody and instrumentals that was a departure from the melee of mashed-up vocals and beats. His unrelenting work ethic produced a considerable number of acclaimed mix CDs and 12' records; however, none of them accumulated more interest and Internet chatter than the 2004 Piracy Funds Terrorism, Vol. 1 mixtape that introduced M.I.A. outside of U.K. borders. Developing a yearning to produce more worldly music, he also began to throw his energy behind the Brazilian youth- and street-based music known as funk carioca (also referred to as baile funk), a derivation of Miami bass music. So, it was no surprise that when he established his own label, Mad Decent Records, around 2005, his first signee was the funk carioca group Bondo do Role. In 2009, the label signed a distribution deal with Fontana and Downtown Records. Their first collaborative release was by Major Lazer, a fictional Jamaican bounty hunter that was the brainchild of Diplo and DJ Switch. Major Lazer’s debut album, Guns Don't Kill People... Lazers Do, appeared in 2009, the same year as the Diplo remix collection Decent Work for Decent Pay: Selected Works, Vol. 1. In 2010, Mad Decent began their Blow Your Head compilation series with the unmixed collection Blow Your Head: Diplo Presents Dubstep. ~ Cyril Cordor, Rovi


name_last: The Main Street Gospel
name: The Main Street Gospel
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/693.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Main_Street_Gospel-Sweet_Summer_Rain.mp3
website_link: http://www.Myspace.com/TheMainStreetGospel
event_category: Showcase
event_sub_category: Rock
search: The Main Street Gospel
original_serial: event_MS12482
original_venue_serial: Headhunters
description:
  The Main Street Gospel is a Columbus, Ohio based band who mix psych-infused classic rock with dusty country vibes and dirt-stained blues. The band was born in 2005, when Barry Dean–former tambourine shaker for the Brian Jonestown Massacre–began writing songs with longtime friend Ryan Ida.
  Together with Vug Arakas on guitar and Christian Pierce on drums, the band has a strong sense of understanding and respect for the true roots of rock n’roll. Their sound recalls elements of folk giants The Byrds and Neil Young.

  In 2008 The Main Street Gospel released a 7' that was recorded and engineered by Dan Auerbach of The Black Keys and in the summer of 2010 they released their first full length on Tee Pee Records entitled Love Will Have Her Revenge.

  To date The Main Street Gospel have played several shows with like-minded bands such as Mondo Drag, Naam, Dead Meadow, Hopewell, Sleepy Sun, Floorian and fellow Ohioans Buffalo Killers.


name_last: Whitehorse
name: Whitehorse
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/198.jpg
website_link: http://www.getonthehorse.com
event_category: Showcase
event_sub_category: Metal
search: Whitehorse
original_serial: event_MS12273
original_venue_serial: Barbarella
description:
  For the past seven years Whitehorse has gathered together members of Melbourne's underground music community to create crushingly heavy, sludge-metal layered with electronics. Drafting members from the punk, grindcore, experimental, and noise scenes Whitehorse often garner comparisons to the likes of Corrupted and Khanate. Having toured Japan, the USA and Australia, plus having released 6 audio documents on Australian, Belgian, German and US labels (Sweatlung / Sabbatical / Conspiracy / Blind Date / 20 Buck Spin), Whitehorse hit their most productive point in 2010, performing in support of several international visitors to Australia including Birushanah, Zeni Geva, Om, Lichens, Wolves In The Throne Room, Monarch and Coffins. The troupe is presently recording new material for a new full-length album plus split records with The Body (Providence, RI) and Extortion (Australia), all due for release in early 2011. 

  Whitehorse members have performed acts including: Grey Daturas, Occult Blood, Collapsed Toilet Vietnam, Ivens, 731, Black Jesus, Breathing Shrine, Fallout, Pisschrist, and Encirlcing Sea, amongst many more.


name_last: Alcoholic Faith Mission
name: Alcoholic Faith Mission
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/39740.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Alcoholic_Faith_Mission-My_Eyes_To_See.mp3
website_link: http://www.myspace.com/alcoholicfaithmission
youtube_link: http://www.youtube.com/watch?v=RNOuoJB0Nuk
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Alcoholic Faith Mission
original_serial: event_MS12216
original_venue_serial: Swan Dive
description:
  It was on a cold winter’s morning a neon sign in Brooklyn had the two high school friends Thorben and Sune form Alcoholic Faith Mission back in 2006. As they traversed the Brooklyn streets they suddenly found themselves in front of a church, Apostolic Faith Mission. If you took out Apostolic, put in Alcoholic, they discussed, you’d have a pretty cool band name; for an alcoholic elixir is needed, just like religion is needed for the pious.

  It took them six months to record and release the debut Misery Loves Company. It came to be in Thorben’s bedroom with a few sets of rules: Record only at night. The only light source could be that of candles. Consumption of alcohol was integral. And lastly once anything was recorded it could not be changed.

  However Brooklyn had struck a deep chord with the guys, and 18 months later they moved back. A rebuilt factory loft is where they lived and recorded their second album overseeing the magnificent Williamsburg Bridge. The following six months had only one rule: Record only things found within the four walls. This is how two dictionaries came to be a kick drum, and vocal chords came to remedy the lack of synths.

  Named after their Brooklyn address 421 Wythe Avenue was released through PonyRec in April 2009, and like its predecessor it also received critical acclaim. AFM turned into a collective followed by Kristine, Gustav and Laurids.

  Last year, their third and most renowned album Let This Be The Last Night We Care, was released in Europe, USA and Japan. Two new additions – Anders and Morten – became part of a busy touring schedule, consisting of shows and festivals all over Europe and the US.

  At the CMJ festival in New York October 2010 several American media highlighted AFM as one of the ”must see” acts between more than 1200 bands. And their latter release ended up on many of 2010 ”year end lists” all over the world.

  With three releases in four years and more than 75 shows to look back at, AFM will follow thru with another two releases in 2011. This time they’re working Danish label A:larm and as of now festival shows are planned at Canadian Music Week (CA), SXSW (US), SIESTA (SE) and Positivus (LV) with lots more to come in collaboration with 3rd Tsunami among others.


name_last: Playing For Change
name: Playing For Change
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3970.jpg
website_link: http://www.playingforchange.com
event_category: Showcase
event_sub_category: World
search: Playing For Change
original_serial: event_MS14670
original_venue_serial: Copa
description:
  For the next chapter of Playing For Change’s improbable journey, founder and architect Mark Johnson assembled a band with musicians from around the globe, many of whom appeared in the now ubiquitous 'Stand By Me' video (which has been viewed on the internet more than 30 million times). What started as a simple concept to virtually bring musicians from different cultures together via technology for the common purpose of promoting peace through music, resulted in a bonafide cultural phenomenon; but no one was quite sure what would happen when they all gathered for the first time for a special performance at Austin’s SXSW music conference in 2009.  Sure, the Playing For Change story had captured imaginations around the world and their inspiring mix of togetherness, positivity and sterling musicianship had undeniably created a movement and surprised the music industry. But what would happen when they were actually on tour together? Could the Playing For Change idea live and breathe in the here and now?

  The result was astonishing. After sold-out shows, critical acclaim and the smiles of thousands of new fans, the questions have been answered. On June 15th, Playing For Change Records/Concord Music Group will release Playing For Change Live – a special two-disc CD/DVD containing a ten-song audio CD and a fourteen-track DVD,  documenting the Playing For Change Band’s triumphant 2009 world-tour. 

  On Playing For Change Live, the PFC band is captured all over the world including riveting performances from the U.K.’s Glastonbury Festival, Vancouver, Madrid, Los Angeles and the Santa Monica Pier where the project’s extraordinary journey began.  The band’s incredible energy and brilliant musicianship is evident on Bob Marley’s “One Love,” a medley of 4 Non Blondes’ and Bobby McFerrin’s ‘What’s Up”/“Don’t Worry Be Happy”, the 1959 American R&B gem “Fannie Mae (with Keb’ Mo!) and original band compositions like Titi Tsira’s “Fela ngaye” and Louis Mhlanga’s “Children Of The World” just to name a few.  Guest appearances also include reggae legends, Toots Hibbert on the Otis Redding classic “I’ve Got Dreams To Remember” and Ziggy Marley on his own “Love Is My Religion.”



  The DVD also contains the 90-minute film “On The Road With the PFC Band” chronicling the band’s improbable story of strength, support and harmony.  The video log’s remarkable backstage, behind-the-scenes, performance and interview footage includes personal insights and inspiring moments from touring members: percussionist Mohammed Alidu (Northern Ghana), vocalist Clarence Bekker (Amsterdam), drummer Peter Bunetta (Los Angeles), vocals/harmonica Grandpa Elliott (New Orleans), vocals/percussionist Mermans Kenkosenki (Kinshasa, DR Congo), guitarist Louis Mhlanga (Zimbabwe), bassist Reggie McBride (Detroit), guitarist Jason Tamba (Kinshasa, DR Congo), vocalists Tal Ben-Ari “Tula” (Israel), Titi Tsira (Gugulethu, African township in the Western Cape) and PFC founder Mark Johnson.  Along the way, we get to know the musicians and discover the emotional stories of perseverance and hope that enabled them to take part in this globally celebrated effort.

  With its stirring call for reconciliation and cross-cultural unification, the global music collaboration/multi-media project; Playing For Change has struck a deep and powerful chord worldwide.  Founder, filmmaker, and Grammy winning producer Mark Johnson was looking for musicians for his film, Peace Through Music when he captured a mesmerizing performance of the Ben E. King classic “Stand By Me” by legendary street singer, Roger Ridley in Santa Monica. Mark then took the show on the road. In New Orleans, he put headphones on beloved local street performer, Grandpa Elliott, who harmonized with Ridley’s soulful rendition of the song and he was on his way.  Using innovative mobile technology and traveling the world, he filmed and recorded more than 100 musicians, largely outdoors, in parks, plazas and promenades, in doorways, on cobblestone streets and amid hilly pueblos.  Each performance created a new mix in which the artists are all performing together, albeit hundreds or thousands of miles apart.

  In April of 2009, Hear Music/Concord Music Group released the CD/DVD Playing For Change – Songs Around The World and shocked the music world when it debuted in Billboard’s Top 10. The accompanying documentary Playing For Change – Peace Through Music, was broadcast nationwide by PBS that summer.


name_last: Uproot Andy
name: Uproot Andy
name_index: U
picture_big_url: http://img.sxsw.com/2011/bands/1339.jpg
website_link: http://www.myspace.com/andygillis
event_category: Showcase
event_sub_category: DJ
search: Uproot Andy
original_serial: event_MS14427
original_venue_serial: Habana Bar
description:
  UPROOT ANDY is a Brooklyn based DJ and Producer of bass heavy and melodic dance music derived from the diverse global rhythms of immigrant New York.  The sound is sharp, exciting and emotional rooted in tradition and the brand new. 

  In 2008 Andy made a name for himself with the mixtape Guacharaca Migration . It was a pioneering example of what is now being called Global Bass and was named ‘one of the best mixtapes of 2008’ by New York Magazine.  

  Since then, Uproot Andy has produced remixes for Thievery Corporation, Radioclit, The Very Best, Poirier, MC Gringo, Forro in the Dark amongst others.  As a DJ, Andy has shared the stage with Major Lazer, Ninjasonik, Douster, Maluca, Solo, Toy Selectah, Mowgli, 77 Klash, Schlachthofbronx,The Very Best, and Radioclit.  In South America he has played several shows in both Colombia and Argentina and is recently returned from a 17 city European tour this summer.  He is currently working on his first full length album.  Andy is co-founder of the weekly Tropical Bass party ‘Que Bajo’ at Santos House Party in New York City which has been nominated for the 2010 Paper Magazine Nighlife Award for Best Party. He is also a resident at the world famous balkan music club Mehanata Bulgarian Bar on New York’s lower east side.


name_last: Royal Thunder
name: Royal Thunder
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/2997.jpg
website_link: http://Myspace.com/royalhundermusic
event_category: Showcase
event_sub_category: Rock
search: Royal Thunder
original_serial: event_MS13465
original_venue_serial: Emo's Jr
description:
  Royal Thunder is a haunting rock band that lures listeners in with their dark rhythms and soulful vocals. The band formed in 2007 and self-recorded and released a seven song EP in late 2009. S/T EP reissue coming Dec. 21 via Relapse Records.


name_last: Hooray for Earth
name: Hooray for Earth
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2203.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hooray_for_Earth-A_Place_We_Like.mp3
website_link: http://hoorayforearth.net/
event_category: Showcase
event_sub_category: Rock
search: Hooray for Earth
original_serial: event_MS13816
original_venue_serial: 512
description:
  The dense soundscapes on Hooray for Earth's still-untitled full-length are hard to pinpoint, which is why band-leader Noel Heroux puts his tastes (and Hooray for Earth's music) somewhere between harsh-noise and Enya. 'The juxtaposition isn't totally inaccurate, as ridiculous as it is to say,' Heroux says. 'I get more emotionally affected by extremes. I've really grabbed onto the positive, uplifting feelings in music that get me super psyched—but that can also come from sounds that are daunting and a little scary.'

  Celebrating their new album—coming out in the spring of 2011 on Dovecote Records—lead single 'True Loves' is a perfect example of Heroux's favored dichotomy. Building from Hooray for Earth's acclaimed debut EP, Momo, 'True Loves' thumps along neck-snapping drums, awash with blips and synths, surprising breakdowns and Heroux's soaringly languid vocals. Like the rest of the record and Momo before it, the song sprung directly from Heroux's imagination into a climactic reality.

  'I don't write music with an instrument, I usually just get an idea of what the whole song sounds like in my head, kind of like an earworm that stays with you after listening to the radio. My task is to recreate what's stuck in my head in actual audible form, as quickly as possible,' he says. 'I wish I could just plug a cord into my head...I think that's why the music tends to be a little dense, because I think of all these things at once.'

  Heroux wrote, recorded, and produced about 90% of the new album, with bassist Christopher Principe and guitarist/live synthist Gary Benacquista peppering parts in a few sessions, and drummer Joseph Ciampini adding two days of rooftop drum tracking. Mixed by Chris Coady (Beach House, Blonde Redhead, Delorean, Yeah Yeah Yeahs, TV on the Radio), the album might as well be a direct link to the exciting mind of Heroux. Hooray for Earth's progression is apparent everywhere on the record and boasts exciting things for a band that has already appeared onstage with Mission of Burma, Holy Fuck, Surfer Blood, The Pains of Being Pure at Heart, Oh No Ono, and many more. Recorded over five weeks in New York, it's at once specific to the summer of 2010 and transcendent of time itself. Once again, a happy set of extremes.

  'Most of the [recording] process is just me getting lost and trying to get things done. I feel like I'm on autopilot sometimes. I'll finish a song and wonder, 'When did that happen?' I don't spend a lot of time stressing about what instruments to use or what's missing, I just kind of let it be.'


name_last: The End of Shame: or, Getting Over Oversharing
name: The End of Shame: or, Getting Over Oversharing
name_index: E
website_link: http://melissagira.com
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP7968
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Cindy Gallop (IfWeRanTheWorld)
  Melissa Gira Grant (Glass Houses)

  Summary
  Oversharing is over. Now we're told opening up online is the most valuable currency there is. What's the real value in relating the most painful, awkward, potentially humiliating parts of our lives on the internet? Is there a line anymore between authentic self-expression and savvy marketing? If The New Transparency is really what we're being sold, how transparent are we ready to be?

search:
  The End of Shame: or, Getting Over Oversharing Cindy Gallop IfWeRanTheWorldMelissa Gira Grant Glass Houses


name_last: Idiot Glee
name: Idiot Glee
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/3047.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Idiot_Glee-Happy_Day.mp3
website_link: http://www.myspace.com/idiotglee
event_category: Showcase
event_sub_category: Pop
search: Idiot Glee
original_serial: event_MS14877
original_venue_serial: Beauty Bar
description:
  Idiot Glee is the solo project of 23 year-old Lexington, Kentucky native James Friley.  Although his musical foundations are rooted in his rural southern upbringing, it is apparent that his influences are drawn from a much broader spectrum. Friley looks to Brian Wilson and Fleetwood Mac, along with more avant-garde artists such as Arthur Russell and Scott Walker, as the source for his inspiration.
  By layering self-recordings over each other, James creates rich, lush harmonies, creating a sound similar to a quartet of voices. With the addition of organs and dubby bass lines, the result is an intricately textured sound, one that is unique and shimmering with brilliance.

  The debut LP from Idiot Glee will be released on May 16th on Moshi Moshi Records.


name_last: Straight Talk: Making Social Work from 9-to-5
name: Straight Talk: Making Social Work from 9-to-5
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/StraightTalkMakingSocialWork.jpg
hashtag: #social9to5
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP000382
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Andrea Merry (Horizon Bank)
  Andrew Jones (Altimeter Group)
  Jacob Mullins (Microsoft Bizspark)
  Tabrez Sayed (Spiceworks)

  Summary
  Mark Zuckerberg recently said there's an opportunity to rethink any industry in a social way. His predictions are beginning to take hold in the business world. In this session, we'll explore how today, different industries are being completely remade with new applications of social technology. We'll also hear what it took to build 'the Facebook for IT' and how tech companies are tapping into social business networks to engage and connect directly with buyers around the world. This includes insights from social media experts from Altimeter Group, Microsoft and others, who will give first hand accounts of how social is transforming the way companies market and sell. This session is sponsored by Spiceworks.

search:
  Straight Talk: Making Social Work from 9-to-5 Andrea Merry Horizon BankAndrew Jones Altimeter GroupJacob Mullins Microsoft BizsparkTabrez Sayed Spiceworks


name_last: Ryan Michaels Band
name: Ryan Michaels Band
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/47132.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ryan_Michaels_Band-Life_is_For_The_Living.mp3
website_link: http://www.ryanmichaelsband.com
event_category: Showcase
event_sub_category: Rock
search: Ryan Michaels Band
original_serial: event_MS13731
original_venue_serial: The Marq
description:
  Ryan Michaels Band is giving Nashville another reason to be known as Music City.  Emerging from the exploding Tennesee rock scene, the bands signature sound and highly energetic performances are drawing comparisons to arena rockers Bon Jovi, Bruce Springsteen and Kings of Leon.  Their brand of melodic, substance driven rock, heartfelt vocals and insight-fully crafted lyrics can be heard on their debut album 'Life Is For The Living,' which is currently receiving airplay on over 100+ radio stations around the country.   In addition to their recent radio success, the group was recently featured on The MLB Network and is looking forward to a number of upcoming song placements in film and television.

  Ryan Michaels band kicks off their first national tour  with performances to their fast-growing fan base at the Double Door in Chicago, The Roxy Theatre in Los Angeles, The House of Blues in Cleveland, San Francisco's Red Devil Lounge, The Rutledge in Nashville and a showcase at the official SXSW Music Festival in Austin.


name_last: Bright Light Bright Light
name: Bright Light Bright Light
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/45984.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bright_Light_Bright_Light-Love_Part_II.mp3
website_link: http://www.soundcloud.com/brightlightx2
event_category: Showcase
event_sub_category: Pop
search: Bright Light Bright Light
original_serial: event_MS14179
original_venue_serial: The Ghost Room
description:
  Bright Light Bright Light is singer, songwriter and multi-instrumentalist Rod Thomas. He already has fans in BBC Radio 1's Lauren Laverne, Rob Da Bank and Huw Stephens.

  His music mixes a love of the dancefloor with classic songwriting and has variously been described as 'Kylie-class euphoric pop (The Times), 'sleek dancefloor glamour' (ASOS) and 'ridiculously melodic electronic pop' (The Times Playlist). 

  Debut single 'Love Part II' was written and produced with Andy Chatterley (Kylie, Nerina Pallot, Diana Vickers) and released by Popjustice HiFi last September, accompanied by b-side 'Cry At Films', which features Scissor Sisters' Del Marquis on backing vocals and guitar.

  When not singing his own tunes, Bright Light Bright Light knocks out remixes of other artists' work Â recent versions of Kelis 'Acapella' and Ellie Goulding's 'Under The Sheets' have found themselves spread across many a tastemaker blog.

  Throughout November 2010, Rod was on the road with Ellie Goulding on her UK tour. In the last few months he has also shared a stage with friends Sound Of Arrows and James Yuill, Dansette Junior and The Hoosiers.

  Rod runs his own label, Self Raising Records, and is a member of east-London party 'collective' Sink The Pink, described by The Guardian as 'what happens when Studio 54 links up with a toddlers birthday party in a suburban ball pool centre'. He is obsessed with 90s dance music, and his favourite band is Ace Of Base.

  NME recently called him 'the boy Robyn in all but name'.


name_last: SXSW Film Pre-Awards Reception Presented by Ovation
name: SXSW Film Pre-Awards Reception Presented by Ovation
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/ovation_cmyk_full_vert_positive.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: SXSW Film Pre-Awards Reception Presented by Ovation
original_serial: event_OE00136
original_venue_serial: East Tent, Brush Square Park
description:
  Toast independent film’s rising stars at this year’s SXSW Film Pre-Awards Reception.  The pre-awards party starts the evening off right!


name_last: Eksi Ekso
name: Eksi Ekso
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/46172.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Eksi_Ekso-Carte_de_Visite.mp3
website_link: http://www.myspace.com/eksiekso
event_category: Showcase
event_sub_category: Rock
search: Eksi Ekso
original_serial: event_MS11517
original_venue_serial: Valhalla
description:
  'a near-perfect synthesis of the band's ambitious statement of intent and secret love of pop. Eksi Ekso takes the every-song-is-a-huge-crescendo mentality of general post-rock and arc-welds it to great verse-chorus-bridge popcraft that belies the band's youth.' - Consequence of Sound

  'Brown Shark, Red Lion is the most interesting and challenging pop album I've heard so far this year.' - My Old Kentucky Blog

  'Eksi Ekso has caught my eye in delivering one of the most striking albums of the year... the sheer rush of clashing emotions conveyed is one of remarkable awe.' - Obscure Sound

  'Eksi Ekso soars, slashes, and burns and chimes again on its sophomore full-length, Brown Shark, Red Lion,'' - Boston Globe
  _______________________________________________________
  Boston's Eksi Ekso will release their second LP Brown Shark, Red Lion on March 15, 2011 via The Mylene Sheath (label home to Giants, Caspian, and more.) They will be touring out West to SXSW this March is support of the new record. Paired with a 28 page book of artwork, the album tells the story of a photographer and amateur astronomer who disappeared mysteriously in Eastern Turkey in the late 1800s.

  'Addition by subtraction' is a cliche often quoted by the unoriginal that nonetheless offers a fair assessment of Eksi Ekso-- a band that has gone from six to three full-time members and still somehow expanded its sound by refining it.

  When writing began for the follow-up to 2008's I Am Your Bastard Wings, the three current members of Eksi Ekso: Tom Korkidis (vocals, guitar, bass, keys), Alex Mihm (drums, loops, percussion), and Sean Will (keys, synths, trumpet, samples), found themselves constrained by the inertia of a large band doomed to stay within its post-rock tendencies. As the three spent more time working together, it became clear they had a very real momentum with myriad ideas that would never survive the democratic process of a six-piece group.

  The band's newest record, 2011's Brown Shark, Red Lion, shows a band comfortable exploring areas of orchestral pop(backed by a nine-piece chamber group), synth-soaked dance, and hard-hitting rock. The vocals are memorable and well-arranged, the melodic instruments make hooks out of refreshingly atypical chords and melodies, the rhythm section pummels with a deft blend of creativity and back-beat.

  The record was tracked with Scott Riebling (Fall Out Boy, Von Bondies), mixed by Scott Solter (John Vanderslice, Spoon, Pattern is Movement), and mastered by Dave McNair (Midlake, Los Lobos) of Sterling Sound in New York.


name_last: Stuff You Should Know from HowStuffWorks.com
name: Stuff You Should Know from HowStuffWorks.com
name_index: S
event_category: Podcast
event_sub_category: Podcast
search: Stuff You Should Know from HowStuffWorks.com Roxanne Reid Discovery
original_serial: event_IAP000641
original_venue_serial: Driskill
description:
  Room: Driskill Ballroom

  Participants:
  Roxanne Reid (Discovery)

  Summary
  Can’t learn enough about zombies or quicksand? Tune in as Josh Clark and Chuck Bryant talk about all of the “stuff” that’s on their minds, and that they think you should have on yours too. This podcast is a clear favorite on iTunes, holding a spot in the top 10 podcasts consistently since its debut in 2008, and was recognized as one of the top classic podcasts of 2010 by iTunes.


name_last: Kinch
name: Kinch
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/46332.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kinch-Carolina_Cannonball.mp3
website_link: http://kinchband.com
event_category: Showcase
event_sub_category: Rock
search: Kinch
original_serial: event_MS13055
original_venue_serial: The Velveeta Room
description:
  Kinch is an indie pop band from Phoenix, Arizona. Their sound has been described as 'an alt-rock pop style reminiscent of a few Brit bands, hearkening back to the sensibilities of '60s garage rock.' The band's debut album, Advances, was honored as the Best Arizona Album of 2008 by the Phoenix New Times. Their pop sound has drawn comparisons to Coldplay and The Strokes, while others have likened them to Ben Folds, The Arcade Fire and Blur.

  In the winter of 2009, Kinch released a 3-song EP entitled 'The Economic Chastisement.' The EP was recorded over 2 days at a home studio in Austin, Texas. They followed it up with 'Collars and Sleeves,' a 4-song EP released in the summer combining the bands two most prominent styles, guitar rock and piano rock.

  Amid several US tours, Kinch has most recently been recording their second full length to be released in 2011.


name_last: The Parlotones
name: The Parlotones
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/42772.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Parlotones-Push_me_to_the_floor.mp3
website_link: http://www.powerzone.co.za/TheParlotones
event_category: Showcase
event_sub_category: Rock
search: The Parlotones
original_serial: event_MS12587
original_venue_serial: Dirty Dog Bar
description:
  BIOGRAPHY January 2011

  Kahn Morbee (Vocals, Guitar), Glenn Hodgson (Bass, Piano, Backing Vocals),
  Paul Hodgson (Guitar), Neil Pauw (Drums)

  In the last 12 months The Parlotones have:

  - released the platinum selling “Stardust Galaxies” which won Best Rock Album at the 2010 SAMA’s

  - released the platinum selling, live recording of their show at The Coco Cola Dome – “Live Design”

  -  performed at the Opening World Cup Concert to a billion viewers

  - completed a 70 city world tour and entered 3 Billboard charts in the USA
  .
  In their home country, South Africa, the band’s profile is such that they were chosen to play the 2009
  Presidential Inauguration, Africa Day and at Live Earth. Their innovative, big-production music
  videos have been nominated for MTV awards and The Parlotones won two awards at the
  prestigious ISC (International Song Contest), in the US, judged by the likes of Robert Smith,
  Tom Waits and Rob Thomas.
  .
  In November 2009, fans packed the Dome in Johannesburg and helped the Parlotones make history (first time a South African band headlined this venue) - the CD/DVD “Live Design” documenting the event, bears testimony to this. 

  Their success is not limited to their music alone – the band have their own brands of wine
  ‘Giant Mistake’ and ‘Push me the Floor’ which has earned the band a no.1 spots in the Sunday Times wine list and distribution through major European retailers. (The third variant “We Call This Dancing” has just been released).

  Their music has also been made available in a limited edition pre-release format on a cellular handset, they have their own branded laptop, a designer running shoe and even a campaign that included a Parlotones meal available from a global food retailer. 

  In April  2010, The Parlotones played at the Dow Life Earth Run for Water in Cape
  Town. The Parlotones also performed as part of the 2010 Official FIFA World Cup Kick Off Celebration concert. Other artists included the Black Eyed Peas, Alicia Keys and Shakira. The concert will took place on June 10th, 2010 at Orlando Stadium in Soweto, Johannesburg and was be screened to millions all over the world.

  While football fever swept Europe, the band was played on Sky Sports, and were talkSPORT’s official ambassadors for the World Cup in the UK.  “Come Back as Heroes” by The Parlotones was the musical anchor of Germany’s national first TV channel ARD for their World Cup image trailer campaign. 


  The Parlotones Key Acknowledgements include:

  -South African Music Awards 2006 - Best Rock Album
  -You Awards 2007 - Best Band
  -FHM Readers Choice 2007
  -MK Awards 2007 - Best Video
  -Resfest 2007 Best Video (nomination)
  -People’s Choice Awards 2008 - Best Music Act
  -Leisure Options, Best of Joburg, Readers Choice Awards- Best Band 2008 and 2009 
  -Loerie Kraft Award 2008 (first time a music video has won at the Loeries)
  -MTV Africa 2008 – Best Group nomination
  -MTV Africa 2008 – Best Alternative nomination
  -MK Awards 2009 – Best Video
  -MK Awards 2009 – Best Animation
  -MK Awards 2009 – Best Serenade
  -SAMA Awards 2009 –MTN Record of the year (nomination)
  -SAMA Awards 2009 – Best Global Chart DVD (nomination)
  -SAMA Awards 2009 – Best Music Video Of The Year
  -International Songwriting Competition (ISC) 2008 Music Video (first place)
  -International Songwriting Competition (ISC) 2008 Performance (second place)
  -2009 “Rock.Paper.Scissors” featured on USA hit TV series One Tree Hill
  -The band are spokespersons for both Live Earth and Earth Hour along with Bishop Desmond
  Tutu, Prince Charles and Rihanna
  -Charity involvement: Starfish, children's charity
  - MK Awards 2010 – “Push Me To The Floor”: Best Video
  - MK Awards 2010 – “Overexposed” Best Special Effects
  - International Songwriting Competition (ISC) 2009
  * Life Design: Best Rock (nomination)
  * Life Design: Best Video (nomination)
  * Push Me To The Floor: Best Video (2nd place)
  -SAMA Awards 2010 – “Push Me To The Floor”: Best Music Video Of The Year
  -SAMA Awards 2010 – “Stardust Galaxies”: Best Rock Album English
  -You Awards 2010 - Best Band
  -MTV Mama Awards 2010: Best Video (nomination) “Life Design”
  -Leisure Options, Best of Joburg, Readers Choice Awards- Best Band 2010 (winner 3rd year in a row)
  -MK Awards 2011: Best Video - Stars fall down (nomination)
  -MK Awards 2011: Best International breakthrough - Life Design (nomination)
  -MK Awards 2011: Best animation - Stars fall down (nomination)

  The Parlotones – Useful Links:

  The Parlotones 90 sec EPK:
  http://www.youtube.com/user/realartistgroup#p/a/u/0/nPBoykU-PmM
  Video “Life Design” (on rotation at MTV Europe)
  http://www.youtube.com/watch?v=JbH6nzcMq7M
  Video “Life Design” – live at The Dome in Johannisburg in front of 12.000 fans:
  http://www.youtube.com/user/realartistgroup#p/a/u/1/ByXMbWBX30E
  The Parlotones “Giant Mistake Wine” Video
  http://www.youtube.com/watch?v=PKYmwaQF-8M


name_last: Bosco Delrey
name: Bosco Delrey
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3523.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bosco_Delrey-Space_Junky.mp3
website_link: http://www.facebook.com/boscodelrey
event_category: Showcase
event_sub_category: Rock
search: Bosco Delrey
original_serial: event_MS13408
original_venue_serial: Friends
description:
  Bosco Delrey is at once a thick combination of influences and a totally unique voice in current music. Diplo describes him as “a sort of garbage can Elvis from New Jersey… teaspoon craziness, a pinch of rockabilly, and full cup of soul dressed in a leather jacket. He can’t be topped as far as song writing… he’s doin the music I wish I could if I had bought a guitar”; The Fader called his song “Round N Round” “hillbillyhall”; and Bosco’s own MySpace says “Jerry Lee Lewis Carol King of pop”. But whatever you call him, Bosco Delrey is making music that is instantly accessible, totally cool, and unlike anything else on our wide-sweeping Mad Decent radar.


name_last: Bite Me—Are Ethics Gone in Food Criticism?
name: Bite Me—Are Ethics Gone in Food Criticism?
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BiteMeAreEthicsGoneInFoodCriticism.jpg
website_link: http://www.chow.com
hashtag: #BiteMe
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6924
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Ben Leventhal (NBC/TheFeast.com)
  James Holmes (Olivia)
  Jane Goldman (CBS Interactive)
  Marcia Gagliardi (tablehopper.com)
  Robert Sietsema (The Village Voice)

  Summary
  In the past, food critics paid for their meals and were reimbursed by the newspaper/magazine. And most mainstream media food critics would go to exceptional ends to keep their identity secret. Their critique of the food would be unmarred by any special treatment from the restaurant chef or staff. End of story.  But today everyone's a food critic, and with the rise in social media sites like Twitter, Facebook, Foursquare, and more, their reviews can be broadcast far and wide. Food critic anonymity has gone out the window with one Google search.  
  Recently, Time.com food critic, Josh Ozersky was dressed down by the Village Voice* NYT for not revealing in a column in which he extolled the benefits of having fancy chefs catering your wedding that the caterers at his wedding were doing so for free. The recent FTC rulings mandate that bloggers disclose when they're reviewing something they're not paid for, but those rules don't extend to bloggers operating under the leaky umbrella of a corporate parent. 
  In the proposed panel, Jane Goldman, editor in chief of CHOW.com, one of the most popular food websites, will bring some of the most influential people in the food industry and discuss this growingly important issue in food journalism. This panel will call out the spectrum of professionalism in online and offline food journalism and the issue around transparency reverberates through all aspects of online journalism and blogging.

search:
  Bite Me—Are Ethics Gone in Food Criticism? Ben Leventhal NBC/TheFeast.comJames Holmes OliviaJane Goldman CBS InteractiveMarcia Gagliardi tablehopper.comRobert Sietsema The Village Voice


name_last: Health: Is There Really an App for That?
name: Health: Is There Really an App for That?
name_index: H
website_link: http://www.think-health.com
hashtag: #HealthApps
event_category: Health
event_sub_category: Panel
original_serial: event_IAP6950
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  BJ Fogg (Stanford - Persuasive Tech Lab)
  Gigi Peterkin (Edelman)
  Jane Sarasohn-Kahn (THINK-Health and Health Populi blog)
  John de Souza (MedHelp)
  Margaret Morris (Intel Corporation)

  Summary
  There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most? 

  This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact.  Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use). 

  Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right.  This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.

search:
  Health: Is There Really an App for That? BJ Fogg Stanford - Persuasive Tech LabGigi Peterkin EdelmanJane Sarasohn-Kahn THINK-Health and Health Populi blogJohn de Souza MedHelpMargaret Morris Intel Corporation


name_last: Goldheart Assembly
name: Goldheart Assembly
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2717.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Goldheart_Assembly-King_of_Rome.mp3
website_link: http://www.goldheartassembly.com
youtube_link: http://www.youtube.com/watch?v=KYa-ToD4WF4
event_category: Showcase
event_sub_category: Rock
search: Goldheart Assembly
original_serial: event_MS15098
original_venue_serial: 512 Rooftop
description:
  Recorded in their drummer's dad's Norfolk steam train museum, Goldheart Assembly's debut album is winning fans everywhere with its unique blend of whimsical English psychedelia, pitch-perfect harmonies, found sounds and surprising twists and turns. Continuing a noble trend of DIY experiementalism, the six piece are spending early 2011 touring with Band of Horses.
  'Goldheart Assembly: this year's Fleet Foxes. But better. And really not like that at all.' NME
  'This London six-piece's life-affirming melodies will remind you why you fell in love with pop.' The Guardian
  'Such is the inherent sweetness of Goldheart Assembly’s debut that the listener can’t fail to be touched by its charms.' BBC


name_last: Focusing In On the Future of Social Photography
name: Focusing In On the Future of Social Photography
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FocusingInOntheFutureofSocialPhotography.jpg
website_link: http://www.mopho.to/
hashtag: #futureofsocialphotos
event_category: Social Graph
event_sub_category: Core Conversation
search: Focusing In On the Future of Social Photography Sam Odio FacebookYan-David Erlich Happiness Engines
original_serial: event_IAP7779
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Sam Odio (Facebook)
  Yan-David Erlich (Happiness Engines)

  Summary
  Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the 'captured moment' than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.


name_last: IDFA DocLab presents: New Documentary Narratives
name: IDFA DocLab presents: New Documentary Narratives
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F31401.jpg
event_category: Screening
event_sub_category: Documentary Feature
search: IDFA DocLab presents: New Documentary Narratives Alex Jablonski, Vincent Morisset,
original_serial: event_FS11132
original_venue_serial: Alamo Ritz 2
description:
  Director: Alex Jablonski, Vincent Morisset,
  VARIOUS | 90 minutes


  For the third year in a row, SXSW has invited IDFA DocLab (www.idfa.nl/doclab) to organise a panel and a special live cinema screening. IDFA DocLab is the new media program of the International Documentary Film Festival Amsterdam. Since 2008, IDFA DocLab showcases the many new and unexpected forms of documentary storytelling made possible by digital technology. In Europe, the program has become a platform for transmedia and multiplatform projects, ranging from interactive webdocs to documentary media art.

  The Live Cinema Screening will include shorts, interactive webdocs (navigated live) by the National Film Board of Canada and a live performance by media artist Ze Frank.

  Sparrow Songs - One Year
  Director: Alex Jablonski
  Filmmaker Alex Jablonski and cinematographer Michael Totten made (and published online) one short documentary per month, every month for one year. Episode 9 is a portrait of the first year of one marriage, the director's own.

  BLA BLA
  Creator: Vincent Morisset / NFB

  A film for computers that explores the evolution of speech, halfway between a short film and an illustrated book.

  MY TRIBE IS MY LIFE
  Creators: Myriam Verreault & Alex Leduc / NFB

  How the internet shapes relationships through the prism of 8 music fans

  Welcome to Pine Point
  Creator: The Goggles / NFB

  Imagine your hometown never grew old. Would it be so bad?

  Highrise: Out My Window
  Creator: Kat Cizek / NFB

  Interactive views from the global highrise
  Winner IDFA DocLab Award 2010

  Live performance by Ze Frank
  For over 10 years, media artist Ze Frank has been creating groundbreaking internet projects that encourage people to laugh, create, play, and collaborate. Ze is a frequent speaker at the TED conference and recently started a super secret social gaming company. 

  Presented with IDFA DocLab and NFB


name_last: Love Inks
name: Love Inks
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44818.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Love_Inks-Blackeye.mp3
website_link: http://www.loveinks.com
event_category: Showcase
event_sub_category: Electronic
search: Love Inks
original_serial: event_MS14716
original_venue_serial: Barbarella
description:
  Love Inks' debut album 'E.S.P.' (due May 10, 2011) was conceived and recorded with strict, direct motives. No frills, tears through extravagant side roads, indulgent solos, certainly no jamming, and no extra instrumentation. The combined sound is minimalist dream-pop; imbued with raw emotion, sexuality and splashes of electronic color. Focus is placed primarily on the voice, which is direct and honest and real.

  Self-recorded in their own homes, Austin, Texas, and mixed by a friend; the idea was to get the purest signals from all instruments and feed them through an 8 track reel-to-reel, immediately warming the sounds and weaving it all together.  This process was drawn out on a piece of paper in schematics before recording with the concept being: the less digitized the better.  In March of 2010, Love Inks started the process with fifteen or more songs, and by June they were down to a solid ten.

  The songs featured on 'E.S.P' were written to showcase the essence of emotion behind each instrument. It started as an exercise and became the only way to do it, forever. With the guitar and bass, Love Inks found there is a way to drop it perfectly into the song, in between everything, so that the vocal can exist in its own world, floating independently above the song. 

  For the lyrics, Sherry channels the intensity and love between Yoko Ono and John Lennon. Sherry is also a firm believer in positivity. Her lyrics are never abusive or cynical.


name_index: N
picture_big_url: http://img.sxsw.com/2011/events/radical.jpg
hashtag: #SXSW@radical
event_category: Trade Show
event_sub_category: Various
original_serial: event_OE00006
original_venue_serial: Austin Convention Center
name_last:
  Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World

name:
  Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World

description:
  Room: Exhibit Hall 3/4



  Join @radical.media Chairman and CEO Jon Kamen for a look at the rich progression of transmedia and the proliferation of media and content. @radical.media is known for its groundbreaking content, including acclaimed films Metallica: Some Kind of Monster, The Fog of War,  Concert for George, Crude, and television shows like the pilot episode of AMC’s Mad Men, Sundance Channel’s Iconoclasts, and OWN’s Masterclass.




  radicalmedia.com

search:
  Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World


name_last: The Tumbledryer Babies
name: The Tumbledryer Babies
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/40584.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Tumbledryer_Babies-Tell_Me_What_To_Do.mp3
website_link: http://www.myspace.com/thetumbledryerbabies
event_category: Showcase
event_sub_category: Rock
search: The Tumbledryer Babies
original_serial: event_MS11981
original_venue_serial: The Velveeta Room
description:
  The Tumbledryer Babies are a minimalist indie band from Southend-on-Sea, a seaside town near London, England. Originally a solo act formed in 2007, the band has since expanded to include two bass guitars, a drum machine and a stylophone. The band are known locally for prolific songwriting and recorded output as well as the ability to capture the attention of everyone in the room.

  Influences include Florence Foster Jenkins, Leonard Cohen and Captain Beefheart. They have been compared to Darren Hayman, Daniel Johnston, Young Marble Giants, Syd Barrett, Roger McGough, Steve Harley and the Grease soundtrack.

  “Pitch-perfect bedroom indie”
  anewbandaday.com

  “Unabashedly low-key, brilliantly realised and strangely moving all at once”
  Artrocker magazine

  “Beautiful!”
  Kramer

  'So good!'
  Nardwuar the Human Serviette

  “Prolific lo-fi genius”
  Tom Robinson, BBC 6 Music


name_last: Clear Blue
name: Clear Blue
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F22770.jpg
website_link: http://www.clearbluethefilm.com
youtube_link: http://www.youtube.com/watch?v=66qqTanyzNA
event_category: Screening
event_sub_category: Narrative Short
search: Clear Blue Lindsay MacKay
original_serial: event_FS11994
original_venue_serial: Alamo Ritz 1
description:
  Director: Lindsay MacKay
  USA-CANADA | 20 minutes
  AFI - Theo Films


  Starring:
  Chris Sheffield, Nancy Linehan Charles, Jeff Clarke, Ron McCoy, Thia Schuessler


  Clear Blue tells the haunting story of Simon, A young lifeguard working his first few days at a
  community pool. The mundane quickly becomes mysterious, when Simon notices the alluring Flova, an older
  woman with an exceptional capacity to stay submerged under water. As Simon follows Flova into the
  pool he makes a startling discovery. What follows is a story of temptation and pursuit. Clear Blue is a
  tale of impossible love and ultimately, its harrowing consequences.


name_last: DJ Hella Yella (Between Sets)
name: DJ Hella Yella (Between Sets)
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4038.jpg
website_link: http://www.djhellayella.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DJ Hella Yella (Between Sets)
original_serial: event_MS14883
original_venue_serial: Kiss &amp; Fly
description:
  Want to know why they call DJ Hella Yella the Yella Hulk? Just ask the Southern Entertainment Awards and the Austin Chronicle who both voted him as 2010′s Club DJ of the Year! It’s no question that when DJ Hella Yella is behind the turn tables he’s sure to have complete control of the crowd. Since getting his start in 2004, DJ Hella Yella has released over 60 mixtapes, including projects with Travis Porter, Dorrough and R&B Star, Mya. His Wiz Khalifa mixtape gained much success, gaining over 20,000+ downloads in just one day! If DJ Hella Yella looks familiar, you’ve probably seen him on tour with Platinum selling artist Dorrough, BET’s 106 & park or The Deal, Platinum Weddings, MTV’s Room Raiders, in Ozone Magazine or on stage at many SXSW (South By Southwest) showcases, in numerous music videos and most recently as a finalist in Complex Magazine and Mc Donald’s annual National DJ Flavor Battle.

  DJ Hella Yella has come a long way since his humble beginnings as the go-to DJ on campus. Many television appearances, award shows and magazine articles later it’s safe to say that partying with DJ Hella Yella is an all new experience. Watch him transform from Mr. Nice Guy to a Monstrous Beast behind the wheels of steel!


name_last: Dkutz
name: Dkutz
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/46564.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DKUTZ-RELAPSE.mp3
website_link: http://www.reverbnation.com/Dkutz
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Dkutz
original_serial: event_MS12932
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  About DKUTZ 
  Hailing from the slums of Flint, Michigan DKUTZ has overcome alot of obstacles in life. Growing up fast and living even faster was a way of life in a town with only the reamnants of the once Buick City aka General Motors that left the city only to fall in economic crisis some years ago. DKUTZ was raised on the North Side of Flint( Baltimore Blvd) by his mother,grandmother and great-grandmother. They were instrumental in his life a youngin growing up! Drugs ,murder,poverty,etc.. was a common thing! Writing was a way to cope with the day to day struggles of life in the Fli City!! DKUTZ used used his passion for writing at a young age.( DKUTZ replies:' Writing was theraputic growin up fo me but, I didnt know it would evolve like it did!') DKUTZ started HustleGrind Ent in 2003(Heaven.Uses.Strugglers.To.Lead.Every.Great.Race.Into.Never.Dying) and has since than flourished to a top notch label with various artist making a difference in music as we know it! DKUTZ is a firm believer that if u have faith in yourself but more importantly JESUS, you can and will make it outta any situation or issue that life brings to the table. DKUTZ'S label and music represents that statement!! His testimonials threw song will move you and his voice will capitivate you!! DKUTZ moved to Austin, Texas in 2004 where he has been producing, songwriting, and making a major impact in the South!! His songs, mixtapes, and albums have great reviews from 88.7 KAZIFM in Austin and the audiences in other surrounding communities as well. DKUTZ will be dropping his 4th album this summer '10' entitled 'Recession Proof' feat. a host of artist like his young protege Sonny Loc, Bavu Blakes, and a host of other artist!! DKUTZ is one the most inspirational and influential artist of all time!!( DKUTZ'S replies; ' You have to hit people with things thats relevant and dont be scared to tell people what GOD has brought you out of! You will be amazed to see that its a million people out here goin through what you goin through! The key is being real within yoself!) Be on the look out for DKUTZ and his movement as he stives to make a positve impact in Hip Hop for the Young life of this generation!! (DKUTZ'S replies: ' I am the one who will usher in the New Era of Hip-Hop and Be that inferno that the game needs in Jesus name as my witness!') HG'S Fo Life!!!!


name_last: KickApps Saturday Night Under The Stars
name: KickApps Saturday Night Under The Stars
name_index: K
event_category: Party
event_sub_category: Various
search: KickApps Saturday Night Under The Stars
original_serial: event_OE00736
original_venue_serial: Lustre Pearl
description:
  Unwind, drink, eat great food, network and play a few games of ping-pong and foosball under the night sky.


name_last: Owen Weaver
name: Owen Weaver
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/2603.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Owen_Weaver-Born_to_Be_Wild.mp3
website_link: http://owenweaver.blogspot.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Owen Weaver
original_serial: event_MS11337
original_venue_serial: The Velveeta Room
description:
  Owen Weaver performs adventurous, versatile, and portable solo percussion music which utilizes recycled objects and electronic sounds ranging from the visceral to the sublime, clangorous to hypnotic–to form a unique sound world.  As a solo artist he has appeared twice in the New York-based Wordless Music Series as well as the Percussion Festival at Round Top, Bang on a Can Summer Institute at MassMoCA, and Minneapolis’ Marimba Underground Series.  
  Dedicated to diversity of audience and venue, he has shared concert bills with artists ranging from The Percussion Group Cincinnati and MP Duo to international sensation DJ/rupture and indie rockers WHY?.  
  In 2008 Weaver collaborated with Conspirare: A Company of Voices for a television special aired nationally on PBS, the recording of which was released on the Harmonia Mundi label and nominated for a Grammy award in 2009.


name_last: Social Policies & Company Culture
name: Social Policies & Company Culture
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialPolicies&amp;CompanyCulture.jpg
website_link: http://www.dachisgroup.com/
hashtag: #smpo
event_category: Future15
event_sub_category: Future15
search: Social Policies &amp; Company Culture Ellen Reynolds Dachis Group
original_serial: event_IAP6690
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Ellen Reynolds (Dachis Group)

  Summary
  Transforming a traditional organization into a social business requires a great deal of internal change. As organizations shift to become more open, policies must evolve to embrace a more transparent mode of business. The current 'copy+paste' model many companies use to create their social policies is broken. Learn why it's important for your policy to accurately reflect your corporate culture and how to use your policy to both reinforce change and encourage the right level of participation.


name_last: Elephant Stone
name: Elephant Stone
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/39940.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Elephant_Stone-Strangers.mp3
website_link: http://www.myspace.com/elephantstoneonline
event_category: Showcase
event_sub_category: Rock
search: Elephant Stone
original_serial: event_MS13585
original_venue_serial: Spill
description:
  Elephant Stone is the brainchild of multi-instrumentalist Rishi Dhir, a founding member of Montreal pop/psyche veterans the High Dials, and sitar player for basically every outlaw psyche band out there (Black Angels, the Earlies, Hopewell, BJM, …).

  In 2009, Elephant Stone released their debut album, The Seven Seas. Perfectly melding Rishi’s obsession with the perfect pop song and the trippiest raga, The Seven Seas, was warmly embraced by the global indie-scene and long-listed for the coveted 2009 Polaris Music Prize. 2010 saw the release of The Glass Box EP, a 5-song suite of inspired power-pop/psyche classics, a supporting slot on the Brian Jonestown Massacre’s North American tour, an inaugural tour of Europe with sold-out dates in London and Berlin, and showcases at both CMJ and M for Montreal.

  2011 is shaping to be an even busier year as they prepare for an upcoming US tour, showcases at CMW/SXSW, a new record, and their return to UK soil.


name_last: Yorkshire and North East SXSW Party
name: Yorkshire and North East SXSW Party
name_index: Y
picture_big_url: http://img.sxsw.com/2011/events/yorkshire.jpg
event_category: Party
event_sub_category: Various
search: Yorkshire and North East SXSW Party
original_serial: event_HB1741
original_venue_serial: Latitude 30
description:
  The first part of Northern day sees some of the hottest bands from the region grace the stage at Latitude 30. Performances by Pulled Apart By Horses, Dinosaur Pile Up, Little Comets, David Thomas Broughton (acoustic). And Viva City. Free food and drink. For guest list: http://www.britishguestlist.info/


name_last: A Media-Based Economy for Detroit's Future
name: A Media-Based Economy for Detroit's Future
name_index: M
website_link: http://alliedmedia.org
hashtag: detroitfuture
event_category: Business
event_sub_category: Panel
original_serial: event_IAP7413
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Adriel Thornton (Wink/Fresh Media Group)
  Benjamin Chodoroff (The Work Department)
  Diana Nucera (Allied Media Projects)
  Ilana Invincible (Emergence)
  Mike Medow (Allied Media Projects)

  Summary
  Detroit is what the rest of the world has to look forward to. This panel will explain why there's hope in that statement, when you consider the growing community of citizen journalists, culture producers, technologists and small-business owners who are building a media-based economy at the city's grassroots. Neighborhoods are building mesh wireless networks to expand Internet access through community-owned infrastructure. Hackers teach residents how to build computers from salvaged parts and run them with open source software. Musicians use online distribution to reach global audiences, and party promoters give young people a reason to stay in Detroit.  Detroit's emerging media economy is nurtured by its legacy of independent music and culture; by the culture of engineering, building and fixing instilled by our experience with the auto industry; and by the creativity and cooperation that comes out of necessity.  For the past four years, the annual Allied Media Conference has helped foster Detroit's media economy, convening thousands of media-makers, activists, artists and technologists in Detroit every summer for a weekend of skill-sharing and strategizing.  This panel will offer insights from AMC organizers, and other leading innovators in Detroit's creative culture of art and technology. We invite discussion about what the rest of the world can learn from Detroit and vice versa.

search:
  A Media-Based Economy for Detroit's Future Adriel Thornton Wink/Fresh Media GroupBenjamin Chodoroff The Work DepartmentDiana Nucera Allied Media ProjectsIlana Invincible EmergenceMike Medow Allied Media Projects


name_last: When Dinosaurs Ruled the Earth
name: When Dinosaurs Ruled the Earth
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/1365.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/When_Dinosaurs_Ruled_the_Earth-Cum_Lake.mp3
website_link: http://www.riotseason.com
event_category: Showcase
event_sub_category: Comedy
search: When Dinosaurs Ruled the Earth
original_serial: event_MS12731
original_venue_serial: Headhunters
description:
  Texas noise scuz band with an interest in high volume, repetitive
  riffs, beer, marijuana, delay pedals, and Sunn Beta Series amps.
  Latest record out in Europe on Riot Season and in the US on Monofonus Press.

  'Remove the puns and it lacks any semblance of intelligence!'
  'Like if Flipper moved to Texas and gangbanged Don Walsh'
  'A brutal ride thru modern noise-psych that’ll perk up the deafened
  ears of most Puffy Areolas and Hospitals fans out there.'-Terminal
  Boredom


name_last: Superhumanoids
name: Superhumanoids
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/350.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Superhumanoids-Persona.mp3
website_link: http://www.superhumanoids.com
youtube_link: http://www.youtube.com/watch?v=k7tQitbbDsM
event_category: Showcase
event_sub_category: Pop
search: Superhumanoids
original_serial: event_MS15030
original_venue_serial: Swan Dive
description:
  Superhumanoids make dreamy pop that shouts summery '60s harmonies, garage rock's raw tonality, slick new-wave electronics, and the adventurous dissonance of '90s indie rock. Originally a solo bedroom project, the LA band quickly evolved into a multifaceted foursome equally focused on propulsive live performances and glimmery productions for private listening. Superhumanoids' 2008 demos were passed around by pals to friends of pals, leading to remix work for an array of artists including The Wombats, Zebra & Snake, Xiu Xiu, and Local Natives.

  Superhumanoids' formal debut, Urgency, was released in 2010 by Hit City USA (US) and Oh! Inverted World (UK) to acclaim from The Fader, LA Weekly, and The Guardian. The EP, available on 12' vinyl and digital download, was produced and recorded by Superhumanoids and highlights the crew's penchant for organic textures, electronic flourishes, and charming male/female vocal interplay.


name_last: Tidal Waves
name: Tidal Waves
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/418.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tidal_Waves-Happy_Man.mp3
website_link: http://www.tidalwaves.co.za
event_category: Showcase
event_sub_category: Reggae
search: Tidal Waves
original_serial: event_MS12376
original_venue_serial: Flamingo Cantina
description:
  The crowd is skanking in unison, bouncing up and down like an irie earthquake of rhythm. The maestro with the guitar stops blowing his harmonica and leans into the microphone and shouts: 'Original Music! For Original People!' The crowd screams back in togetherness. The maestro smiles and hits them with another song.
  Tidal Waves are widely regarded as the hardest working reggae band in South Africa, playing gigs from Oppikoppi to Pretoria, Cape Town to Potchefstroom. Originally from Klerksdorp, a small dustbowl gold mining town about two hours South of Jozi, the band is now based in Yeoville, Johannesburg. The band is made up of five very gifted musicians, the core of the group is held together by Jacob 'Zakes' Wulana on guitar, harmonica and vocals and Sam 'Drumbo' Shoai on drums and vocals. Shadrack “Charlie” Mathopa is on the bass and Abraham “Abrie” Mmakola plays the keys, while Jaco “Mr.” Mans wields the lead guitar.
  Tidal Waves write and perform original reggae music with traditional African music influences like maskandi and mbaqanga. The sound is original roots reggae with strong rock, ska and blues influences. The band is renowned for performing music in more than 3 languages. Like all good reggae, their lyrics are socially conscious and uplifting, railing against the government for not respecting the Rainbow Nation and imploring their fans to stand up for integration and one love. Other songs have deeply rooted anti war sentiments, while others lament the sad tales of urban South African poverty and the struggle to survive as musicians in the global capitalist economy.
  Their performances are always high energy and the band plays regularly in Johannesburg and Pretoria as well as touring and gigging nationwide, especially the mother city of Cape Town. Tidal Waves have taken their original music tours to Mozambique, Swaziland and as far abroad as New Zealand and the Seychelles. They also have several successful tours of Europe under their belts, where they performed at the Pukkelpop festival in Belgium and the Mano Mundo festival in the Netherlands, as well as a packed schedule of medium size venues across Belgium and Italy.
  Tidal Waves are widely respected in South African music circles as an honest, hard working band with an original sound and irie vibes. Because of this they have some of the most ardent, die-hard fans and supporters in the SA music industry. The band was recently featured in the local documentary South Africa Live – a Musical Affair (aired on MTV Base in September) alongside artists such as Freshlyground, Simphiwe Dana and the Parlotones. 2009 marks the 10-year anniversary of Tidal Waves – a decade of original music for original people!
  The band has just finished recording their latest album “Manifesto” which is due for independent release in November / December 2009. 




  Discography 
  1999 - Hard Work (Jozi Vibes / BMG) 
  2002 - Harmonijah (Independent Release) 
  2005 - Muzik an da Method (Independent Release) 
  2007 – Afrika (Sheer Sound with Oppikoppi Productions)
  2009 – Manifesto (Independent Release)

  Tidal Waves played a steaming and catching reggae set at the 2005 Pukkelpop festival in Belgium. It was amazing to see how they pulled a fully crowded tent at an alternative festival at the same time as Nick Cave was playing, and got all the people to dance. They really represented the good and bad sides of South Africa with their warm and sunny - but also political - music. Off stage we also greatly appreciated these 100% pure people.
  Chokri Mahassine, Pukkelpop
   
  ‘I've seen Tidal Waves play in a lot of different places already. From a youth house to a casino, from a pub to the famous Pukkelpop festival and I must say, they impress every audience. Definitely one of the best live bands that I have had the pleasure to work with.’
  Hans De Reydt, Blafhik Productions
  This band should raise the South African reggae flag worldwide. They will surely follow in the late South African Reggae father Lucky Dube’s footsteps with their uniquely African Reggae sound.								     Kwelagobe Sekele, Music Industry Online
  Though reggae, especially in South Africa, is seen by many as a somewhat limited genre with a loyal but relatively small following, Tidal Waves long ago transcended such stylistic limitations, appealing to all sorts with their clarion call of “original music for original people.” And it’s not just a catchy phrase but a philosophy they follow rigorously, garlanding their basic reggae vibes with a polyglot of influences, creating in the process a sound unlike that of any other reggae band on the planet.			 								             JHB Live
   
  Tidal Waves are possibly South Africa’s most fearless reggae band. They consistently produce some of the bravest and most hard hitting social commentary in their music. They have found the perfect balance between getting your groove on, and making valid and inspiring social commentary. And music with a message just seems so much more valuable. The music off their new album, Africa, refuses to step back from that incisive cutting social commentary and innovative blending of sounds.
  Levi’s Original Music Magazine
   
  Just as one has not lived the full gamut of South African music until you've heard, say, Natascha Roth perform Busi Mhlongo's Yisa Wabant'a Bami, so too, it is an Mzansi must to catch Tidal Waves playing Lekker Dans, their take on sakkie-sakkie, to a predominantly white Afrikaans audience at an Oppikoppi Festival main stage. 
  Evan Milton, Cape Argus 
  Tidal Waves. Epic name. And it suits their sound – a swell and crash of roots rock reggae with a slow, seductive undertow and a spray of intense energy. They’re humble, hard working, and happy souls. They’ve made challenging life choices and they carry their message with pride. Songs of global domination, the evils of an economy out of balance, spiritual insights and lekker lekker dans are run through with energy and positive intention. And with years of experience, they are equally enthusiastic about emerging talent trailing the country and what it means to the morale of the motherland.							     Levi's Original Music Magazine


name_last: Swords of Chaos
name: Swords of Chaos
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/40834.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Swords_of_Chaos-Ill-Gotten_Gains.mp3
website_link: http://www.myspace.com/swordsofchaos
youtube_link: http://www.youtube.com/watch?v=UUFYiqBCYSo
event_category: Showcase
event_sub_category: Avant/Experimental
search: Swords of Chaos
original_serial: event_MS12296
original_venue_serial: Prague
description:
  Swords of Chaos is a thrilling Icelandic four piece that has attracted local admiration with neck-breaking performances all over Reykjavík. They started out in 2008 and have played concerts all over Iceland.

  Their music can be described as hardcore rock and influences range from Sunn0))) to Converge to Fennesz. They are signed with Kimi Records and their first releases has recently been released.


name_last: An overview of the AG-AF100 micro 4/3-inch video camera
name: An overview of the AG-AF100 micro 4/3-inch video camera
name_index: A
event_category: Panel
event_sub_category: Various
search: An overview of the AG-AF100 micro 4/3-inch video camera
original_serial: event_OE00651
original_venue_serial: Austin Convention Center
description:
  Room: 5ABC



  Panasonic's AG-AF100 AVCCAM camcorder is the world's first professional HD camera equipped with a 4/3rds MOS image sensor. Learn how the AF100's Four Thirds type MOS sensor (with an imaging area almost the same as that of 35mm film), allows easy recording of film-like images with a shallow depth of field, while providing the cost advantages of a growing line of professional quality, industry standard micro 4/3-inch lenses, filters, and adapters. You'll learn how this new 1080p/720p production camera can provide you the superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and the long record times (up to 12 hours).


name_last: Bordering Incest: Turning Your Company into a Family
name: Bordering Incest: Turning Your Company into a Family
name_index: B
website_link: http://www.surveygizmo.com
hashtag: #BorderingIncestSxSW
event_category: Business
event_sub_category: Panel
original_serial: event_IAP7423
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Brittany Heidtke (SurveyGizmo)
  Casey Schorr (SwagLove)
  John Fischer (StickerGiant.com Inc)
  Marybeth Alexander (SurveyGizmo)

  Summary
  I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years.  Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact.  This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.

search:
  Bordering Incest: Turning Your Company into a Family Brittany Heidtke SurveyGizmoCasey Schorr SwagLoveJohn Fischer StickerGiant.com IncMarybeth Alexander SurveyGizmo


name_last: Barry Moltz
name: Barry Moltz
name_index: B
event_category: Bookstore Appearance
event_sub_category: Various
search: Barry Moltz
original_serial: event_OE00748
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.


name_last: People-Powered: Technology's Role in the People's Revolution
name: People-Powered: Technology's Role in the People's Revolution
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/PeoplePoweredTechnologysRole.jpg
website_link: http://www.ampsummit.com
hashtag: #ampsummit
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6562
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  David All (David All Group)
  Eric Kuhn (UTA)
  Joe Trippi (Joe Trippi and Associates)
  Pete Snyder (New Media Strategies)

  Summary
  The people-powered revolution, fueled by the Internet and technology, are changing everything -- especially the worlds of activism, media and politics. Today, the conversation about the Internet’s role has never been louder or more distributed.

  Activism, media and politics have always gone hand in hand. But thanks to the tools we now have and will continue to develop, their speed and influence are limitless. New technologies are emerging every day that strengthen the people-powered movement, giving individuals the tools they need to make their voices heard.

  Join us for a discussion about the latest technologies and how they are bolstering the people-powered revolution by empowering people to make a difference.

search:
  People-Powered: Technology's Role in the People's Revolution David All David All GroupEric Kuhn UTAJoe Trippi Joe Trippi and AssociatesPete Snyder New Media Strategies


name_last: Red Riding Hood
name: Red Riding Hood
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F31384.jpg
website_link: http://www.redridinghoodmovie.com
youtube_link: http://www.youtube.com/watch?v=Dfr7xJsCaoQ
event_category: Screening
event_sub_category: Narrative Feature
search: Red Riding Hood Catherine Hardwicke
original_serial: event_FS11103
original_venue_serial: Alamo Lamar A
description:
  Director: Catherine Hardwicke
  USA | 102 minutes
  Warner Bros. Pictures


  Starring:
  Amanda Seyfried, Gary Oldman, Billy Burke, Shiloh Fernandez, Max Irons, Virginia Madsen, Lukas Haas, Julie Christie


  For years, the village of Daggerhorn has maintained an uneasy truce with a ferocious werewolf that prowls outside their village.  But under a blood red moon, the wolf ups the stakes, taking the life of one of their own.  Hungry for revenge, the people call on werewolf hunter Father Solomon to help them kill the beast.  But Solomon arrives with a warning: the wolf, who takes human form by day, could be any one of them.
  As suspicion and panic grips the town, a beautiful young woman discovers that she has a unique connection to the beast—one that makes her both suspect…and bait.


name_last: Heliotropes
name: Heliotropes
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F21767.jpg
website_link: http://heliotropesfilm.com
event_category: Screening
event_sub_category: Narrative Short
search: Heliotropes Michael Langan
original_serial: event_FS11746
original_venue_serial: Alamo Lamar A
description:
  Director: Michael Langan
  USA | 3 minutes


  Starring:
  Michael Hanson


  HELIOTROPES offers a glance at how certain patterns repeat themselves at different levels of nature, whether we know it or not.  Sunflower seeds and petals are known to follow the Fibonacci sequence, a mathematical formula that makes their structure maximally efficient--but they don't 'know' they're doing this.  Likewise, humans go to such lengths to mathematically optimize flight patterns to maximize profit for airlines, but perhaps we don't realize that what we are doing, when one stands back and looks at that flight data statistically, is simply trying to stay in the light.


name_last: Taddy Porter
name: Taddy Porter
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1453.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Taddy_Porter-In_The_Morning.mp3
website_link: http://www.taddyporter.com
youtube_link: http://www.youtube.com/watch?v=8PBT237dM4o
event_category: Showcase
event_sub_category: Rock
search: Taddy Porter
original_serial: event_MS14442
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Taddy Porter is Andy Brewer, Doug Jones, Kevin Jones and Joe Selby. Four young men, southern by birth, with a habit of rocking outright. The brothers Jones command a rhythmic Abrahams, devastating all in its path, steady on its brooding course, leaving a wrecked wake where the war was waged. All the while, Brewer and Selby man the cannons hurling shell after screeching shell of audio assault. Brewer howls familiar with all the pains and medals that lie typically in the tones of men with triple his years. His words describe scenes you've known before in ways which still ring fresh. Selby invades every earhole in the room with a brute force and welcomed trauma that stays with a crowd well after he's done with them. This is Taddy Porter. Bred out of Stillwater, holding you at gunpoint and commanding that you shake your ass.


name_last: Kenan Bell
name: Kenan Bell
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/4433.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kenan_Bell-Like_This.mp3
website_link: http://kenanbell.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Kenan Bell
original_serial: event_MS14846
original_venue_serial: Venue 222
description:
  Kenan Bell Bio You can think of Kenan Bell's arrival as a shining star in the constellation of hip-hop as one of the slowest-developing coming-out parties ever. Bell grew up in the lily-white Los Angeles suburbs challenging stereotypes. He'd look askance at anybody who assumed because he was black and tall he played basketball. He'd smile knowingly at anybody who expected him to be more gangsta than skater. He'd fidget nervously, self-conscious about his high-pitched voice, when anybody presumed he should be a rapper. 'I never wanted to be that guy, the one who plays to everybody's expectations,' Bell says. 'But I have started to realize who I am, that I have a deep love for hip-hop as an art form, that I need to do this.' 'Picture a bookworm with a ghetto blaster,' he raps in his song 'Sounds Awesome' - and if you can imagine that in a 6-foot-5, sunglasses-sporting, argyle socks-favoring package, you have one snapshot of who Kenan Antony Bell is. Now the 26-year-old, who has spent the past four years teaching spelling, vocabulary and handwriting to fourth- through sixth-graders, is ready to drop his own words on a hungry legion of hip-hop purists. Bell's debut album 'Until the Future' is hip-hop for people who know their Basquiat as well as their basketball, who are as liable to quote Langston Hughes as MC Hammer, who can party as hard to a soundtrack of Kool Moe Dee as the Offspring. His songs - biting yet playful, bumpin' yet tuneful - were birthed in the journals he started keeping as a child. 'I kept a diary, but I would write the entries in rhymes,' Bell says. 'Every once in a while, I'd tell my friends, 'Let me audition this for you guys,' but I was too shy to perform. I always felt like kind of an ugly duckling in the vocal department - I'd get clowned for my voice. 'I was even shy being the 'K' in the Thanksgiving play in elementary school.' Not that you'd know it now. Boyhood pals Jason Burkhart, now the rapper's unhinged hype man, and Jon Siebels, the former Eve 6 guitarist, kept after Bell to step to the front, and their rock-oriented production was too catchy to resist. After a long day of teaching, it wasn't uncommon for Bell to walk to his car and find a CD of backing tracks waiting for him. The music sprang from the friends' wide-ranging common interests - Bell has a deep, abiding love for old-school hip-hop but is just as likely to name-check Miles Davis, Charles Mingus, Jimi Hendrix, Parliament, Michael McDonald, Sade and the Cocteau Twins as he is Arrested Development. Recorded over parts of 2008 and '09, 'Until the Future' manages to be smart, sassy and sensitive, a rump-shaking liturgy from somebody who can wrap his brain around the existentialists but who might lose his heart to the girl at the next table. From his first live show in January, 2008, Bell proved he can party hearty as well as smartly. Besides Burkhart and Siebels, his live band has boasted such ace players as Josh Klinghoffer, Eric Gardner, Matt Reagan, Nicholas Johns, Joey Rossiter, Kevin Harp and Seth Johnson. Emerging from the Los Angeles indie scene - Bell did a residency at the respected Silver Lake club Spaceland - the band has opened for such varied artists as De La Soul (on its 20th anniversary tour), Jane's Addiction, Dizzee Rascal, Kool Keith, Illinois and the Heavy. Bell's exuberant live performances belie his bookish past, but he's not trying to prove anything, except his commitment to a new era of hip-hop. 'I never think, 'If the haters could see me now 
  '' he says. 'That's not what motivates me. It's the kids coming up who I feel deserve something better than the rap that's out there right now. It's the same passion I have for the kids I've been teaching - passion for the future and the future of this music.' His song 'Like This,' appeared on the video game NBA 2K10, was released as an iTunes single in November. And the single 'Good Day,' unveiled in mid-December, boasts the B-side 'T.G.I.F.,' featuring a collaboration with West Coast pioneer Aceyalone. 'Until the Future' was released on March 30, 2010 (the birthday of Bell's mother Charisse) on Siebels' new label, Sonata Cantata Records. ***Look for Kenan's Hip Hop R.I.P. free download released September 2010 at kenanbell.com/mixtape. A tribute to Hip Hop's deceased heros. ***New Single 'Planes, Trains & Automobiles out December 13th 2010 on Sonata Cantata.


name_last: Internet Activism: Vegan Bloggers Take Over the World
name: Internet Activism: Vegan Bloggers Take Over the World
name_index: I
website_link: http://lazysmurf.wordpress.com/, http://vegansaurus.com/
hashtag: #internetActivism
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP5548
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Laura Beck (Vegansaurus)
  Stephanie Bogdanich (Lazy Smurf's Guide to Life)

  Summary
  A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.

search:
  Internet Activism: Vegan Bloggers Take Over the World Laura Beck VegansaurusStephanie Bogdanich Lazy Smurf's Guide to Life


name_last: Hollerado, 'Americanarama'
name: Hollerado, 'Americanarama'
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F23070.jpg
website_link: http://www.gregjardin.com
event_category: Screening
event_sub_category: Music Video
search: Hollerado, &quot;Americanarama&quot; Greg Jardin
original_serial: event_FS12050
original_venue_serial: Alamo Ritz 2
description:
  Director: Greg Jardin
  USA | 3 minutes
  Radical Media


  Starring:
  Hollerado


  The human 8-bit video: the music video for Hollerado's “Americanarama” is a piece of one-take insanity featuring the band performing in front of a D.I.Y. Hollywood Squares-esque grid of 24 people who use giant cardboard squares to create patterns, words, tablature, buffalos, and ultimately a bunch of video games that the band interacts with.


name_last: Voices From The HTML5 Trenches: Browser Wars IV
name: Voices From The HTML5 Trenches: Browser Wars IV
name_index: V
picture_big_url: http://img.sxsw.com/2011/events/VoicesFromTheHTML5Trenches.jpg
website_link: http://www.arunranga.com/
hashtag: #browserwars
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7286
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Alex Russell (Google)
  Arun Ranganathan (N/A)
  Brendan Eich (Mozilla)
  John Hrvatin (Microsoft)
  Lars Erik Bolstad (Opera Software)

  Summary
  The term HTML5 now refers to the much-hyped kitchen sink of the web.  It covers *everything* including things not officially part of the HTML5 specification. Yet 'HTML5' is now the catch phrase to describe the new wave of platform competition on the web, and browser vendors vie to outdo each other on benchmark tests touting compliance and performance.  Every major browser vendor -- Apple, Opera, IE, Chrome, and Firefox -- will have a significant browser release by SxSW 2011.  Microsoft's recent IE9 press event suggests that they are 'all in for HTML5.' So if all of us browser vendors are 'all in' for HTML5, what does this mean for web developers?  And what's up with the dirty marketing buzz around tests and demo pages?  This panel will expose the areas where we browser vendors cooperate as well as compete, and will push on the painful spots where we seem to disagree.  We'll bring every major browser vendor to the table, and talk about open video on the web (and video codecs), what this all means to Flash, APIs (including contentious ones, like databases), CSS (including once hot areas like fonts) graphics, SVG vs. Canvas, WebGL, Device APIs, and security.  This browser wars panel will be less like Inside Baseball, and more about the practical issues confronting web developers today. We'll poke at the raw spots that browser vendors need to discuss.  As always, audience participation will account for a substantial chunk of time.

search:
  Voices From The HTML5 Trenches: Browser Wars IV Alex Russell GoogleArun Ranganathan N/ABrendan Eich MozillaJohn Hrvatin MicrosoftLars Erik Bolstad Opera Software


name_last: Voxhaul Broadcast
name: Voxhaul Broadcast
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/434.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Voxhaul_Broadcast-Leaving_on_the_5th.mp3
website_link: http://www.voxhaulbroadcast.com
youtube_link: http://www.youtube.com/watch?v=9mmhEWlsuvw
event_category: Showcase
event_sub_category: Rock
search: Voxhaul Broadcast
original_serial: event_MS12385
original_venue_serial: 512 Rooftop
description:
  We are often told to make the most of each day, but VOXHAUL BROADCAST took this mantra to the extreme.  Originally from Orange County, CA, the quartet recorded and mixed their 2008 debut EP 'ROTTEN APPLES' live. In one day.  The result harnessed a sound that reflects a range of influences from James Brown and Al Green to The Beatles and Donovan.    

  VB followed up Rotten Apples with a promo-only EP, 'Fact Fiction and Turquoise' in 2009 and after a move to Silver Lake, VOXHAUL BROADCAST are now the fastest rising band in LA.  They currently have 9 songs in rotation on US & UK radio and toured all summer to build steam for the release of their appropriately titled upcoming debut full-length, 'TIMING IS EVERYTHING.'  

  Produced by Grammy Award winning producer Tom Biller (Silver Sun Pickups, Seawolf, Liars) with additional production from Chris Thorne (Blind Melon), 'TIMING IS EVERYTHING' captures the power of the quartet’s live performances while still holding true to their trademark blend of r&b, rock and soul.

  LA Times Magazine’s June 2010 “Music Issue” recently picked Voxhaul Broadcast as one of LA’s ‘Best New Indie Bands’ by ultimate tastemaker Nic Harcourt.  Nic was the first to put VB on air on his Sunday KCRW show, and over the past six months has kept ten different tracks in rotation.  He even anointed the band as one of the inaugural session artists for his new blog THE LIVE BUZZ.  This summer VOXHAUL BROADCAST was featured on KCRW’s influential radio program 'Morning Becomes Eclectic,” a program recognized nationally as a primary outlet for promoting a wide range of music ahead of the curve. 

  Jason Bentley, KCRW Music Director and host of “Morning Becomes Eclectic” said of the appearance, “The audience response to their performance on ‘Morning Becomes Eclectic’ has been outstanding. It’s a rare and special pleasure to be part of a formative moment in a band’s career. We’ve been playing their various EPs and we’re confident that whatever sound and style they pursue on their debut full length will bring them success.” 

  VOXHAUL BROADCAST tunes are also making their way across the pond, spending 7 weeks on the UK’s NME Radio playlist with the track “Fact or Fiction” at the end of 2009.  Chris Martin from NME Radio declared, 'I f***ing love this track by Voxhaul Broadcast. Someone sign them!' Their new single 'Leaving On The 5th' has been receiving spins on Steve Lamacq's show on BBC6 Music.

  “Leaving on The Fifth” premiered online through FILTER MAGAZINE, was covered by UNDER THE RADAR and is featured in the MARC ON CLARK video for the Dirty Durty Diary magazine.  Shot by Kayt Jones, filmmaker Jay Rodan captures on film the collaborative effort between Marc Jacobs, Larry Clark, and Tiffany Limos for the Dirty Durty Diary magazine editorial spread.  Kat Corbett also aired “Leaving On The 5th” at KROQ, who named Voxhaul Broadcast the #1 “LOCALS ONLY” Band.

  Recently signed to THE AGENCY GROUP, keep an eye out for VOXHAUL BROACAST to cross the U.S. again in 2011. Bruce Solar will head up the booking team for Voxhaul Broadcast at The Agency Group and commends,  “I don’t sign many new bands, but when I first heard Voxhaul, I immediately knew that this was very special.  Their eclectic mix of sounds and lyrics put them heads and tails above the norm.”

  VOXHAUL BROADCAST has showcased at SXSW, CMJ, Sundance, Noisepop Pop Fest in San Francisco, been featured on DAYTROTTER (w/ a second session taped this summer) and won the title of ‘Best Indie Band’ at Milwaukee’s Summerfest.  They’ve headlined KCRW’s “ALSO I LIKE TO ROCK” showcase at the Hammer Museum in LA, ABBOT KINNEY FESTIVAL in Venice and are featured performers for FILTER Magazine's CULTURE COLLIDE FESTIVAL and NEW NOISE FESTIVAL in Santa Barbara.

  Look out for the release of TIMING IS EVERYTHING in early 2011 from VOXHAUL BROADCAST.


name_last: Special Needs
name: Special Needs
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F22982.jpg
website_link: http://www.fultonmarketfilms.com
event_category: Screening
event_sub_category: Narrative Short
search: Special Needs Scott Smith
original_serial: event_FS12114
original_venue_serial: Alamo Ritz 2
description:
  Director: Scott Smith
  USA | 5 minutes
  Fulton Market Films


  Starring:
  Emily Wilson, Brad Morris


  Kenny and Beth spend a quiet evening at home watching Rain Man, when Kenny discovers that his girlfriend has an unexplainable attraction to the 'mentally challenged.'  Beth gets defensive, but must ultimately come clean. Beth's admission of her hidden sexual desires leads to Kenny confessing a shocking secret of his own.


name_last: Cold Sweat (Sudor Frio)
name: Cold Sweat (Sudor Frio)
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F31467.jpg
website_link: http://www.sudorfrio.com
event_category: Screening
event_sub_category: Narrative Feature
search: Cold Sweat (Sudor Frio) Adrián Garcia Bogliano
original_serial: event_FS11597
original_venue_serial: Alamo Lamar B
description:
  Director: Adrián Garcia Bogliano
  Argentina | 80 minutes


  Starring:
  Facundo Espinosa, Marina Glezer, Camila Velasco, Omar Musa, Omar Gioiosa


  A young man searching for his missing girlfriend. A loyal friend willing to do anything to uncover the truth. An investigation that culminates in an old house. Inside two brutal murderers expect them, armed with twenty-five boxes of explosives stolen from the last military dictatorship in Argentina.


name_last: TV + New Media = Formula for Success
name: TV + New Media = Formula for Success
name_index: T
website_link: http://www.usanetwork.com
hashtag: #Psych
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6723
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Andrew Hampp (Ad Age)
  Dule Hill (USA Network)
  Jennifer Kavanagh (Oxygen Media)
  Jesse Redniss (NBCUniversal/USA Network)
  Steve Franks (USA Network)

  Summary
  Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.
   
  USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.

search:
  TV + New Media = Formula for Success Andrew Hampp Ad AgeDule Hill USA NetworkJennifer Kavanagh Oxygen MediaJesse Redniss NBCUniversal/USA NetworkSteve Franks USA Network


name_last: Saint Motel
name: Saint Motel
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1549.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Saint_Motel-Butch.mp3
website_link: http://www.saintmotel.com
event_category: Showcase
event_sub_category: Rock
search: Saint Motel
original_serial: event_MS15257
original_venue_serial: Emo's Main Room
description:
  The explosive, cinematic, indie-pop band Saint Motel is, to put it best, hard to resist, and damn fun. In the world of Saint Motel, nothing bows to convention: Stages become forests and living rooms, and shows become kaleidoscopic mind explosions in 3D. This theatrically creative world is due in large part to the fact that the gentlemen of Saint Motel share a distinct interest in cinema. The band's keen visual sensibility has yielded an array of stunningly original videos that accompany songs from their recently released debut EP ForPlay, released via the band's label On The Records, and the physical or digital version of ForPlay includes the free added bonus of the beautiful, ultra-conceptualized videos for each song. 
    
  Having met at film school in the summer of 2007, Saint Motel is A/J Jackson (vocals, guitar), A Sharp (lead guitar), Greg Erwin (drums) and Dak  (bass) – musicians who constantly experiment and push boundaries within the songwriting process to keep evolving their signature sound that features unique guitar tones and surprising sonic twists throughout. Dear Dictator is the EP's first single, which is enjoying spins and support from influential Los Angeles radio station KROQ. The song balances a hauntingly beautiful melody and a powerfully familiar-feeling riff. Butch has a Frankie Valli-meets-The Who vibe with its catchy melody, gentle vocals, and huge climax, while Eat Your Heart Out is reminiscent of a more intense Muse with its atmospheric fire. To My Enemies showcases Sharp's use of the slide guitar that he manipulates to produce a mesmerizing horn-sounding tone. Pity Party has a build reminiscent of an earlier era and takes you away with quick turns and a memorable breakdown that warns 'And if the world would end tonight, I won't be by your side.' ForPlay's final track, Do Everything Now, is a steady build that grabs you and punch you in the gut with its musical force, and sounds like the soundtrack to Jack Kerouac's On The Road. 
    
  The raw energy apparent in Saint Motel's music is felt at a new level when experiencing them live. The band's live shows are marked by this effusive energy and the spectacle of exciting visual soundscapes that blend the sonic with the artful. Jackson explains, “People want to be entertained when they go out to see a show so we try to offer not only an energetic performance but also a memorable experience.” Metromix agrees, stating that “Saint Motel never fail to put on a show that’s a treat for the senses” and The Onion claims “Saint Motel has a...particular blend of wholesome indie rock brimming with raucous sexual energy,” while Flavorpill declares the band “Imploring, atonal, and irresistible garage glam.” 

  Saint Motel was the only band to play main stages at both Sunset Junction and Sunset Strip Music Festival this summer, headlined to an over-capacity crowd of 1400 at the Hammer Museum as part of KCRW's “Also I Like To Rock” series, recently toured with British rockers Band Of Skulls, and are currently recording new material.  With their track “Butch” being played consistently on KCRW's Morning Becomes Eclectic, they attack the road with Nico Vega this fall starting on October 26th.


name_last: 100% Viable, 1% Visible - Minority New Media Entrepreneurs
name: 100% Viable, 1% Visible - Minority New Media Entrepreneurs
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/100Viable1Visible.jpg
website_link: http://BlackAtlas.com
hashtag: #100Viable
event_category: Future15
event_sub_category: Future15
search: 100% Viable, 1% Visible - Minority New Media Entrepreneurs Kiratiana Freelon Blackatlas.com
original_serial: event_IAP7945
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Kiratiana Freelon (Blackatlas.com)

  Summary
  While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos?

  Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine?

  In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.


name_last: How to Combat Cybercrime in Latin America
name: How to Combat Cybercrime in Latin America
name_index: H
event_category: Latin America
event_sub_category: Panel
original_serial: event_IAP7923
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Arturo Garcia-Hernandez (ITESM)
  David Schekaiban (Codigo Verde)
  Francisco Valencia (Hacking Mexico)
  Robert Martinez Lopez (N/A)

  Summary
  Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.

search:
  How to Combat Cybercrime in Latin America Arturo Garcia-Hernandez ITESMDavid Schekaiban Codigo VerdeFrancisco Valencia Hacking MexicoRobert Martinez Lopez N/A


name_last: SXGlobal Shorts
name: SXGlobal Shorts
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31341.jpg
event_category: Screening
event_sub_category: Shorts Program
search: SXGlobal Shorts Various
original_serial: event_FS11602
original_venue_serial: Alamo Ritz 2
description:
  Director: Various
  VARIOUS | 96 minutes


  IL CAPO (Italy)
  Director: Yuri Ancarani
  This short describes the extraordinary way of communication used by the chief in a marble quarry: a non-conventional language of gestures and signs.

  Lost Every Day (UK-Scotland)
  Director: Michelle Coomber
  This is a film about a woman who has a medical condition and when she wakes each morning, her walls seem to have moved overnight.

  My Dream (UK, Bangladesh)
  Director: Md. Rezwan Ali Khan
  Sumon, a shrewd businessman, makes a decent living as a disabled beggar. He doesn't just keep it for himself though. He has a dream.

  PS Your Mystery Sender (UK-Scotland)
  Director: Ben Wigley
  Finding the meaning behind the unwrapped and unusual objects that Paul Smith, the fashion designer, has been receiving in the post for the last 20 years, from a mystery person.

  SCREENING AT THE TATRY CINEMA (Poland)
  Director: Igor Chojna
  Dariusz Ambroszczyk runs one of the oldest cinemas in Łódź – Tatry.

  Shave and a Haircut (Hong Kong)
  Director: Lavina Tien
  A coming-of-age portrait of a visit to the barber by an old man and a little boy.

  Skateistan: To Live And Skate Kabul (United Kingdom)
  Director: Orlando von Einsiedel
  Skateboarding in Kabul

  Wajeh (Israel)
  Director: Murad Nassar
  The daily routine of Wajeh, the coffee seller in Qalandiya checkpoint.

  Wood If (Canada)
  Director: J.B. Sugar
  A cinematic meditation on the works and process of whimsical furniture designer Judson Beaumont.


name_last: Waffle
name: Waffle
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F22758.jpg
website_link: http://www.rdfilm.com/waffle
event_category: Screening
event_sub_category: Narrative Short
search: Waffle Rafael De Leon Jr.
original_serial: event_FS12098
original_venue_serial: Alamo Ritz 2
description:
  Director: Rafael De Leon Jr.
  USA | 5 minutes


  Starring:
  Andrea Shannon Young, Kerri Ford, Kathryn Neville Browne


  Disfigured science fair champion Wendy seems to have found a new, trustworthy friend in schoolmate Dana.  Wendy even takes the step of inviting the girl to her house for dinner, despite being embarrassed by her proud mother.  However, when Dana shows her ugly side, Wendy's natural reaction is to do the same.  Petty jealousy and competitiveness are not welcome in her household.


name_last: Weekend
name: Weekend
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F30762.jpg
website_link: http://www.weekend-film.com
youtube_link: http://www.youtube.com/watch?v=6cdnGHU5gZg
event_category: Screening
event_sub_category: Narrative Feature
search: Weekend Andrew Haigh
original_serial: event_FS12323
original_venue_serial: Alamo Lamar C
description:
  Director: Andrew Haigh
  UK-ENGLAND | 96 minutes
  Glendale Picture Company


  Starring:
  Tom Cullen, Chris New


  On a Friday night after hanging out with his straight mates, Russell heads out to a gay club, alone and on the pull. Just before closing time he picks up Glen and that weekend, in bars and in bedrooms, getting drunk and taking drugs, telling stories and having sex, the two men get to know each other. It is an encounter that will resonate throughout their lives.


name_last: Sissy-Eared Mollycoddles
name: Sissy-Eared Mollycoddles
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/47391.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sissy-Eared_Mollycoddles-Have_an_Orange_an_Elephant_Fruit.mp3
website_link: http://www.sissyearedmollycoddles.com
event_category: Showcase
event_sub_category: Rock
search: Sissy-Eared Mollycoddles
original_serial: event_MS11674
original_venue_serial: The Velveeta Room
description:
  The Sissy-Eared Mollycoddles were formed as an experimental Art Music trio in Chicago, 2007. Since the group’s formation, the Mollycoddles have sought to perform only new music by living composers, and have premiered over 30 new works. Recently, the group has focused on music “in the gap” between Pop/Rock and Art Music.

  The Mollycoddles would love to hear your thoughts on our music or your ideas for future projects. Please email us at sissyearedmollycoddles@gmail.com anytime!


name_last: Self Made
name: Self Made
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F30386.jpg
website_link: http://www.selfmade.org.uk
youtube_link: http://www.youtube.com/watch?v=_G7kBNofQoE
event_category: Screening
event_sub_category: Documentary Feature
search: Self Made Gillian Wearing
original_serial: event_FS11456
original_venue_serial: Alamo Ritz 2
description:
  Director: Gillian Wearing
  UK-ENGLAND | 88 minutes
  Fly Film


  Starring:
  Sam Rumbelow, Asheq Akhtar, Lesley Robinson, Dave Austin, James Baron, Lian Stewart, Simon Manley, Jerome Prince


  Who are we – and who do we think we are? How do we make the selves we present to the world – and who are we really, underneath the social masks we wear every day? These are some of the questions posed by Self Made, an extraordinary debut feature by acclaimed British artist Gillian Wearing. A hybrid undertaking, Self Made is at once documentary, artwork, social experiment and performance project – bringing together a diverse group from the British public, non-actors every one, and offering them the chance to discover something about themselves through performance.


name_last: AVAdventure: Digital, Handheld, User-defined Storytelling in Action
name: AVAdventure: Digital, Handheld, User-defined Storytelling in Action
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/AVAdventureDigitalHandheld.jpg
website_link: http://avadventure.org
hashtag: #AVAsxsw
event_category: Design / Development
event_sub_category: Solo
original_serial: event_IAP7710
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Adam Stackhouse (1693 Productions)
  Kelley Quinn (1693 Productions)

  Summary
  Originating from the 'Audio Adventure' series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.

search:
  AVAdventure: Digital, Handheld, User-defined Storytelling in Action Adam Stackhouse 1693 ProductionsKelley Quinn 1693 Productions


name_last: Steve Krug Explains It All for You
name: Steve Krug Explains It All for You
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SteveKrugExplainsItAllForYou.jpg
website_link: http://www.sensible.com
hashtag: #skrugSXSW
event_category: Design / Development
event_sub_category: Solo
search: Steve Krug Explains It All for You Steve Krug Advanced Common Sense
original_serial: event_IAP8293
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Steve Krug (Advanced Common Sense)

  Summary
  Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession. 

  And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on.

  Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration.

  You’ll leave the room ready—and eager--to start testing.


name_last: Touché Amoré
name: Touché Amoré
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/2251.jpg
website_link: http://toucheamore.com
event_category: Showcase
event_sub_category: Punk
search: Touché Amoré
original_serial: event_MS11731
original_venue_serial: Headhunters
description:
  Although from the mouth of a famed comedian, it's difficult to overlook an epigraph that has the potential to resonate with so many people. This is not to say that everything on this planet is negative, as the quote suggests. It is to say, however, that a great many of us take a look around and ask, 'When did things get so shitty?' This, of course, happens on a daily basis. Especially with us Americans.

  Five of these inquisitive U.S. natives are sprinkled in amongst the other 3.8 million people who live in Los Angeles, California. Coming together in late 2007, Touche Amore (as the collective group is known) plays hardcore that aims at making their listeners aware of a few things that 'ruffle the band's feathers'...so to speak. The quintet's sound has been linked to 'traditional' screamo bands like Orchid, pageninetynine and Hot Cross, while also being called reminiscent of the more 'straight-up' approaches of outfits like American Nightmare, Curl Up & Die and even Jawbreaker.


name_last: Shit Robot
name: Shit Robot
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2687.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Shit_Robot-Take_'Em_Up.mp3
website_link: http://www.shitrobot.com
event_category: Showcase
event_sub_category: Electronic
search: Shit Robot
original_serial: event_MS11359
original_venue_serial: La Zona Rosa
description:
  To list the ways Marcus Lambkin, aka Shit Robot, spent the '90s and early aughts is to essentially document some of New York City's most seminal moments in music. After moving to the city in 1992 from his native Dublin, Ireland, the man behind the moniker served a stint as a resident DJ at the infamous club Save the Robots; co-founded Plant Records and the now defunct Plant Bar, where The Rapture's Luke Jenner poured drinks and which UK magazine The Face called 'New York's coolest and loudest bar'; used his cabinet making skills to help literally build the DFA studio; and DJ'ed the legendary Shit Robot parties with future LCD Soundsystem frontman James Murphy. After more than a decade on the frontlines of New York City's music scene DJ'ing other people's records, Lambkin departed in 2004 for a small town outside of Stuttgart where – in the relative quiet of the German countryside – he finally began making his own music. Since then, he has produced tracks that are a reflection of both his longstanding love of house music and a life lived in nightclubs.

  With that foundation, Lambkin has managed to make one of 2010's best albums. From the Cradle to the Rave, with all its analog sounds and precise arrangements, is an inspired and beautifully crafted update of classic house, refurbished to feel fresh and new. 'Tuff Enuff,' the first of the album's nine tracks, rests on a brawny bassline that's suddenly engulfed in a radiant Kraftwerk synthscape, while 'I Found Love' lays down funk-driven electric bass currents under vocals processed to depths lower than Barry White's, and 'Losing My Patience' has a chorus built on lush backing keys and soulful, trembling vocals. 'Take 'Em Up' may be the best roller skating anthem of 1980 never written, 'Grim Receiver' cycles throbbing bass loops over a big, steady beat and 'Answering Machine' adds synthetic strings to a mix that already includes quivering soprano keys and wonderfully off-kilter vocals. 'I Got a Feeling' brings high frequency electro disco together with cowbells, blips and bleeps and retro piano houseAnd 'Triumph!!' – the appropriately named final track – casts incredibly long, cosmic synth shadows across the album's monumentally epic finish.

  Lambkin is joined on this excellent debut full length by a list of notable contributors: James Murphy co-wrote several tracks and mixed the album, while Juan Maclean, Janine 'Planningtorock' Rostron, LCD Soundsystem's Nancy Whang, Hot Chip's Alexis Taylor, House of House's Saheer Umar and ex-Nation of Ulysses and The Make-Up's Ian Svenonious all contribute vocals to From the Cradle's… stellar arc of songs.


name_last: Sports & Music: Perfect Harmony
name: Sports & Music: Perfect Harmony
name_index: S
website_link: http://www.nhl.com
hashtag: #SXSWSportsMusic
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7046
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Adrian Amodeo (Interscope Records)
  Bill Bergofin (Versus)
  Brad Chelstrom (UMGD)
  Brian Jennings (NHL)
  Constance Schwartz (Introspective Entertainment)

  Summary
  Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution.  As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about:

  - The natural synergies between the music industry and pro sports
  - The demographic overlays
  - The wealth of potential integrations between music and sports (products, merchandise, events, etc.)
  - The artists and leagues/teams that are innovating in this area
  - Future development and distribution opportunities between artists and leagues/teams

search:
  Sports &amp; Music: Perfect Harmony Adrian Amodeo Interscope RecordsBill Bergofin VersusBrad Chelstrom UMGDBrian Jennings NHLConstance Schwartz Introspective Entertainment


name_last: Lighten Your Load: Successfully Leverage Volunteers and Interns
name: Lighten Your Load: Successfully Leverage Volunteers and Interns
name_index: L
website_link: http://berkeley.edu
hashtag: #getmeinterns
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP7393
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Betsy Flanagan (Wells Fargo)
  Jennifer Selke (UC Berkeley)

  Summary
  Bright and enthusiastic people with new ideas are willing to trade time for work experience in every field. Volunteers and interns can be a fantastic source of creative energy and labor. But organizing and managing them can become a full-time job. Want to take advantage of additional help easily and efficiently?  Between Jennifer and Betsy every year they hire over 150 individuals into a training program and understand both the corporate culture and entrepreneurial workplace.  Learn: 1. What type of work and organization does best with interns. 2. What elements are needed in an efficient and productive recruitment program  3. What supervision and management strategy work best with this workforce.  You will leave the session with a plan in hand for how to start or revamp your internship program so you can maximize the value of this low-cost resource and get more accomplished in less time.

search:
  Lighten Your Load: Successfully Leverage Volunteers and Interns Betsy Flanagan Wells FargoJennifer Selke UC Berkeley


name_last: Sam Amidon
name: Sam Amidon
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/47137.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sam_Amidon-How_Come_That_Blood.mp3
website_link: http://www.myspace.com/samamidon
event_category: Showcase
event_sub_category: Folk
search: Sam Amidon
original_serial: event_MS13949
original_venue_serial: Swan Dive
description:
  Born in 1981 and raised in Vermont by folk-musician parents, Sam Amidon's albums are Solo Fiddle (2001), But This Chicken Proved Falsehearted (2007), All Is Well (2008) and I See The Sign (2010). About I See The Sign, Pitchfork magazine said 'He has managed to meld the rural and the urban, the organic and the synthetic, the oral tradition and the written score;' and in response to All Is Well Rolling Stone said that 'In an era of overheated Nick Drake comparisons, Amidon is eerily close to the real thing.'
   Sam frequently collaborates with producer Valgeir Sigurdsson, Thomas Bartlett, Shahzad Ismaily, Beth Orton and Nico Muhly, for whom Sam premiered the piece Two Sisters at Carnegie Hall in 2009.  Having been based in New York for the last 10 years, he went through a phase of itinerancy and now spends a lot of time in London.  His last NYC appearance was his November '10 solo show 'Home Alone Inside My Head' at The Kitchen.  Whenever it gets to be around October, Sam misses Vermont - maybe he'll get to go back there next Autumn, that would be nice!


name_last: A Conversation with Paul Reubens
name: A Conversation with Paul Reubens
name_index: C
event_category: Panel
event_sub_category: Conversation
search: A Conversation with Paul Reubens Paul Reubens The Pee-Wee Herman ShowMike Sampson JoBlo.com
original_serial: event_FP990124
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Moderator:
  Mike Sampson (JoBlo.com)

  Participants:
  Paul Reubens (The Pee-Wee Herman Show)

  Summary
  Paul Reubens is best known for his character, Pee-wee Herman, which he created while a member of the famed Los Angeles improv group, The Groundlings. From its premiere in 1981, the stage production of The Pee-wee Herman Show quickly gained a national audience when it was broadcast by HBO. In 1985, Reubens co-wrote the hit film, Pee-wee's Big Adventure. He went on to create, co-write and co-direct Pee-wee’s Playhouse on CBS. The series earned 22 Emmy Awards over its five seasons.  Recently, The Pee-wee Herman Show completed an acclaimed run on Broadway and was filmed, once again, for HBO. Join us as Paul discusses his remarkable body of work and the upcoming HBO special broadcast of 'The Pee-wee Herman Show on Broadway'. We can't wait, and hope you can't either!

  Paul Reubens is best known for his character, Pee-wee Herman, which he created while a member of the famed Los Angeles improv group, The Groundlings. From its premiere in 1981, the stage production of The Pee-wee Herman Show quickly gained a national audience when it was broadcast by HBO. In 1985, Reubens co-wrote the hit film, Pee-wee's Big Adventure. He went on to create, co-write and co-direct Pee-wee’s Playhouse on CBS. The series earned 22 Emmy Awards over its five seasons.  Recently, The Pee-wee Herman Show completed an acclaimed run on Broadway and was filmed, once again, for HBO. Join us as Paul discusses his remarkable body of work and the upcoming HBO special broadcast of 'The Pee-wee Herman Show on Broadway'. We can't wait, and hope you can't either!


name_last: The Future of Music - Is There One?
name: The Future of Music - Is There One?
name_index: F
hashtag: musicfuture
event_category: Panel
event_sub_category: Various
original_serial: event_MP990211
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Casey Rae-Hunter (Future of Music Coalition)

  Participants:
  George Massenburg (McGill University)
  Sandy Pearlman (McGill University)

  Summary
  Have the (probably) unintended consequences created by the relatively recent technology paradigm shift from analogue to a seamless digital universe of recording, production, storage and distribution of music led music itself to all from grace? At least in its recorded incarnation.
  In this movement from tape deck to shuffle the deck, from analogue scarcity to digital infinity: Music has itself become hyper ubiquitous but correspondingly less influential. Is the Resurrection of Vinyl telling us something really important? In all the annals of unintended consequence, will the fate of music on digital platforms be the most unintended of all, the
  loss of ability to move the human spirit? See the professors collide on this one.

search:
  The Future of Music - Is There One? George Massenburg McGill UniversitySandy Pearlman McGill UniversityCasey Rae-Hunter Future of Music Coalition


name_last: PS I Love You
name: PS I Love You
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/729.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/PS_I_Love_You-Facelove.mp3
website_link: http://www.myspace.com/psiloveyouband
event_category: Showcase
event_sub_category: Rock
search: PS I Love You
original_serial: event_MS14122
original_venue_serial: Club de Ville
description:
  Kingston, Ontario’s quick-rising duo, PS I Love You, unleashed their brilliant debut album on October 5th, 2010 on Paper Bag Records. The ten-track album titled, Meet Me At The Muster Station, is a relentless listen that grips and pulls the listener through just under thirty-minutes of squalling Marshall feedback, searing solos, soaring melodies and rock-steady beats and will surely be considered one of this year’s finest debuts.

  PS I Love You have been extremely busy over the past couple of years having already released two acclaimed 7″ singles. The first was a split 7″ with friend Diamond Rings in August of 2009. Earlier this year, the band released a 7″ for ‘Starfield’ before wowing audiences at their Canadian Music Week and NXNE showcases. Recently, the band has shared the stage with the hottest indie acts including label-mates Born Ruffians as well as Japandroids and Wavves.

  PS I Love You was originally the solo project for multi-instrumentalist Paul Saulnier who has performed in everything from a country-rock band to an improvised noise duo. PS I Love You was intended to be his experimental, pop music outlet using guitar looping pedals, keyboards with some gadgets and gimmicks. The addition of Benjamin Nelson on drums suddenly transformed PS I Love You’s little songs into mini, soaring rock anthems.


name_last: AC and DELL
name: AC and DELL
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/2536.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/AC_and_DELL-Right_Now.mp3
website_link: http://www.acanddell.com/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: AC and DELL
original_serial: event_MS13999
original_venue_serial: Mohawk
description:
  'He's the producer, I'm the vocalist' is probably the best way to describe AC & Dell, a duo from Brooklyn and Atlanta respectively. AC also known as AC Slater, a globe-trotting dance music producer and DJ - whose music is supported by superstar DJs like Moby, Diplo, Crookers and Boyz Noize - is the man behind the controls. Dell 'o8o' Harris is the charismatic front man. A multitalented rapper fusing indie dance music and hip hop, Dell has made a home in the underground, rocking parties week after week. 

  Brought together by a chance remix and brief meeting at a party in Atlanta, the two talked about future collaboration, which came to existence on the UK's BBC Radio 1 when Toddla T asked AC & Dell to put together a remix for a segment on his show. The results were exciting and the reaction was overwhelmingly positive. The two decided to continue in the studio with the goal of a mixtape. This goal turned into an album of all original material. On the 'Right Now' album AC & Dell invite the listener into their world of late night underground parties, girl troubles, and jet setter antics. Combining the sounds of hip hop, electronic, and indie rock, the record caught the attention of world renowned streetwear label Mishka, who took the independent project and produced a limited run of physical CDs to distribute. For more information please contact Deadly People phil@deadlypeople.net


name_last: Comedy Showcase: Comedy Death-Ray Presents (early)
name: Comedy Showcase: Comedy Death-Ray Presents (early)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00359
original_venue_serial: Esther's Follies
description:
  Participants:
  Brett Gelman (Gelmania)
  Dave Foley (Ferret Productions Inc)
  Howard Kremer (Who Charted?)
  Kevin Pollak (Kevin Pollak's Chat Show)
  Michael Black (Hot Schwartz Productions)

  Summary
  SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.

search:
  Comedy Showcase: Comedy Death-Ray Presents (early) Brett Gelman GelmaniaDave Foley Ferret Productions IncHoward Kremer Who Charted?Kevin Pollak Kevin Pollak's Chat ShowMichael Black Hot Schwartz Productions


name_last: Braids
name: Braids
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/415.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/BRAIDS-Lemonade.mp3
website_link: http://www.myspace.com/braidsmusic
event_category: Showcase
event_sub_category: Avant/Experimental
search: Braids
original_serial: event_MS14183
original_venue_serial: Club de Ville
description:
  Braids was formed by four best friends in their last year of high school. 
  Convincing one another to skip university, they stayed in the garage all year and practiced obsessively, even while their fingers froze during the cold prairie winters in Calgary, Alberta. Then the band –still in their teens– took the bold step of moving across the country together to Montreal, where they began crafting what would become their debut album Native Speaker. 

  The band’s music reflects an extraordinary, deep-seated maturity originating from time spent playing and growing together in their formative years. With an unusually collaborative dynamic, the bond between the four friends (drummer/vocalist Austin Tufts, guitarist/vocalist Raphaelle Standell-Preston, multi-instrumentalist/vocalist Taylor Smith and keyboardist/vocalist Katie Lee) remains as impermeable – and remarkable – as ever.


name_last: The Democratization of Music Education
name: The Democratization of Music Education
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/TheDemocratizationOfMusicEducation.jpg
website_link: http://www.ingz-inc.com
hashtag: #ingz
event_category: Greater Good
event_sub_category: Core Conversation
search: The Democratization of Music Education Justin Noormand Dream Rider IncTony Howlett IngZ Inc
original_serial: event_IAP8142
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Justin Noormand (Dream Rider Inc)
  Tony Howlett (IngZ Inc)

  Summary
  From the walkman to the iPod, music has long thrived in the mobile medium and now the merging of music and wireless phones is a reality. Thus far mobile music has been controlled by only a few companies and the creation of music applications has been limited to those with technical resources. But new mobile applications and social networking technology is extending more control and power to musicians and music teachers. These apps are making it easy and profitable for musicians to share their experience and knowledge with consumers, students and the up and coming talent in the music world. This discussion will cover the democratization of learning music via the phone, what this means for the music industry, the issues to overcome and examples of these emerging applications that give more power to the people.


name_last: The Blogger Centipede: How Content is Eroding Credibility
name: The Blogger Centipede: How Content is Eroding Credibility
name_index: B
website_link: http://www.cinematical.com/bloggers/william-goss
event_category: Panel
event_sub_category: Film Criticism
original_serial: event_FP7446
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Kate Erbland (GordonAndTheWhale.com)

  Participants:
  Anne Thompson (Thompson on Hollywood)
  Dustin Rowles (Pajiba.com)
  Matthew Patches (MTV NextMovie)
  William Goss (Cinematical)

  Summary
  As pervasive as the Internet has become, so has the notion that free content must be free for others to take. Plagiarism proves a constant issue, although a quick use of Google can spot offenders about as easily as it helps them, and bloggers find the concept of their “exclusives” rendered null and void almost instantly. How dumb must some be to take what isn’t theirs? How smart must others be to avoid merely regurgitating the latest press release? How heavily should we allow access to dictate content? How well are we serving an audience if it’s easier to put a question mark in the headline instead of making an honest-to-goodness phone call or two? How long can we wait to break news, and how much sourcing do we owe our readers? With the right combination of participants, I promise you that, while we may not be able to answer of these questions definitively, it'll make for a heated and humorous discussion as to what our news and opinions are truly worth at this moment* in our field. (*well, THAT moment in March; I can't imagine things will be much different by then).

  As pervasive as the Internet has become, so has the notion that free content must be free for others to take. Plagiarism proves a constant issue, although a quick use of Google can spot offenders about as easily as it helps them, and bloggers find the concept of their “exclusives” rendered null and void almost instantly. How dumb must some be to take what isn’t theirs? How smart must others be to avoid merely regurgitating the latest press release? How heavily should we allow access to dictate content? How well are we serving an audience if it’s easier to put a question mark in the headline instead of making an honest-to-goodness phone call or two? How long can we wait to break news, and how much sourcing do we owe our readers? With the right combination of participants, I promise you that, while we may not be able to answer of these questions definitively, it'll make for a heated and humorous discussion as to what our news and opinions are truly worth at this moment* in our field. (*well, THAT moment in March; I can't imagine things will be much different by then).

search:
  The Blogger Centipede: How Content is Eroding Credibility Anne Thompson Thompson on HollywoodDustin Rowles Pajiba.comMatthew Patches MTV NextMovieWilliam Goss CinematicalKate Erbland GordonAndTheWhale.com


name_last: Keynote Simulcast: Seth Priebatsch
name: Keynote Simulcast: Seth Priebatsch
name_index: K
hashtag: #GameLayer
event_category: Featured Speaker
event_sub_category: Keynote
search: Keynote Simulcast: Seth Priebatsch Seth Priebatsch SCVNGR
original_serial: event_IAP000539
original_venue_serial: Sheraton
description:
  Room: Capitol E-H

  Participants:
  Seth Priebatsch (SCVNGR)

  Summary
  The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a 'game layer'. And it'll be even bigger.

  Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people 'like' you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good.

  Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.


name_last: Acrylics
name: Acrylics
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3450.jpg
website_link: http://www.myspace.com/acrylicsnyc
event_category: Showcase
event_sub_category: Rock
search: Acrylics
original_serial: event_MS14984
original_venue_serial: Nuvola
description:
  Acrylics is the musical partnership of Molly Shea and Jason Klauber. Native to Philadelphia and downtown Manhattan, respectively, the pair began making music together while attending Ohio's Oberlin College, where they spent snowy nights in their basement droning Fender Jazzmasters in odd tunings and listening to vinyl records from New Zealand. After graduating Molly and Jason both moved to Brooklyn and founded Standing Nudes, a fiery quartet with a cult following who became one of the first singings to True Panther Sounds. When the band's drummer and bass player left to become MGMT's touring rhythm section, Molly and Jason decided to try something new. They named their new project Acrylics to evoke a planet of synthetic color. Combining  the confessional and the fantastical, Acrylics set out to make cinematic songs that tell the truth too.

  Acrylics started experimenting with various recording techniques and bizarre results began to emerge. Songs with folk roots grew disco branches, country skeletons wore new age skin. The band set up shop first at L'Hotel Bushwique (a Bushwick basement studio that Jason shared with Patrick Wimberly from Chairlift) and then at Vacation Island Recording in Williamsburg with producer Matt Boynton (Gang Gang Dance, MGMT). Additional tracking was done at Great City Productions in Chelsea with Britt Myers (Yeasayer, Chairlift). Throughout the sessions, friends from Brooklyn's musical community came in and out lending talent and love to Acrylics' labors. 

  Their first EP, entitled 'All of the Fire', was released on Terrible Records (Chris Taylor from Grizzly Bear's label) in late 2009, and the press immediately took notice. Pitchfork gave Acrylics 'Rising' artist status and listed the band among the 'best hopes' for 2010. Across the Atlantic, NME called Acrylics 'Teen heartache given pop form.' Buoyed by the praise from their EP, Acrylics returned to Brooklyn in late 2010 to finish working on the album. They called it 'Lives and Treasure' because that's just about what it cost to finish the thing.

  Many stories surface and vanish over the course of the album's ten tracks. The songs are concise but extremely potent, and each listen reveals something previously undiscovered. Opening the record with the insomniac lullaby, 'Counting  Sheep', is already a bold choice. A simple melody restlessly builds upon a baroque set of chords. Harmonies enter and disappear like ghosts. A Beverly Hills Cop synth-bass drops underneath, and then the whole thing explodes into an all-out club banger for just one chorus. There are more austere moments as well, like the acoustic 'It's Cool Here'  where we find two people learning to accept each other and find peace with their surrounding environment. The title track is all icy disco and speaks of the irresponsibility and excesses that can accompany a life of privilege. It all coalesces into a sparkling, meditative album of uncommon beauty.

  Hot Sand Records and Friendly Fire Recordings (Asobi Seksu, The Concretes, The Phenomenal Handclap Band) have partnered to release 'Lives and Treasure' March 1st, 2011.


name_last: Communicating with Everyone: Improving Accessibility of Information Products
name: Communicating with Everyone: Improving Accessibility of Information Products
name_index: C
website_link: http://vagabond.blogsome.com
hashtag: #info_a11y
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP7927
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Brenda Huettner (P-N Designs Inc)

  Summary
  This presentation will describe ways to ensure that different types of messages can be received by people with varying abilities.  It will review both U.S. and international government regulations, and will point to freely available resources on the web and in print as appropriate.

  The United States Census Bureau estimates that 19% percent of the population has a disability of one kind or another.  For people over age 65, this number leaps to 42%.  Legislation (such as Section 508 and the Americans with Disability Act in the U.S., the European Union Charter of Fundamental Rights, and the Disability Discrimination Act in the United Kingdom) has helped to bring these numbers to the attention of both government agencies and commercial providers.  It has become increasingly clear that information products need to be accessible to everyone, and that investing in accessibility is not just a government requirement, but that it also makes good financial sense.

search:
  Communicating with Everyone: Improving Accessibility of Information Products Brenda Huettner P-N Designs Inc


name_last: Pen to Paper - Creating Conceptual Marketing Campaigns
name: Pen to Paper - Creating Conceptual Marketing Campaigns
name_index: P
website_link: http://www.allcitymedia.com
event_category: Panel
event_sub_category: Workshop
search: Pen to Paper - Creating Conceptual Marketing Campaigns Charlie Loft AllCity Media
original_serial: event_FP7033
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Charlie Loft (AllCity Media)

  Summary
  A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. 

  After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. 

  Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign.

  The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.

  A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. 

  After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. 

  Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign.

  The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.


name_last: How the USPS Should Implement Social Media
name: How the USPS Should Implement Social Media
name_index: H
website_link: http://www.trinity.edu
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP7905
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Amber Hutchins (Trinity University)
  Dara Quackenbush (Texas State University)

  Summary
  If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media.

  In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media.

  Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.

search:
  How the USPS Should Implement Social Media Amber Hutchins Trinity UniversityDara Quackenbush Texas State University


name_last: Database
name: Database
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/1577.jpg
website_link: http://www.myspace.com/databasetrax
event_category: Showcase
event_sub_category: Electronic
search: Database
original_serial: event_MS15016
original_venue_serial: Beauty Bar
description:
  Lucio Morais and Yuri Chix are Database and have known each other, well,  forever.  Being childhood friends, they share just about everything, likes, dislikes, and even their favorite foods.  However, it wasn’t until 2005 when they discovered their greatest passion, music.  While students in film school, the two became famous for gathering the entire student body together—from freshman geek to senior stud—to the dance floor of São Paulo’s legendary, now-extinct club, “AmpGalaxy.”. This new found local fame was the driving force behind the idea to create something new — a fresh live dance act with original beats - called Database.

  As Database, the two released their first compilation, “Uglyedits Vol.1” in early 2008.  Around this time, they were invited to remix Fatboy Slim, and got together with his label (Southern Fried Records) to release their Miami EP including a collaboration with Bonde do Role. From these two releases, their notoriety grew rapidly in Brazil, playing in some of the country’s biggest festivals, including TIM/2008 (with the Klaxons, Kanye West, MGMT, Junior Boys, etc) Haagen Dazs Mix Music Festival/2008 (Uffie, Feadz, Yuksek, The Glimmers and VHS or Beta) Fashion Week/2008 SP/RJ, Eletrônica Festival BH/2008 and Bye Bye Brasil Eletrorock Festival/2008. 
  In 2009 “Uglyedits Vol.2” was released, after which, even more festivals came knocking on the Database door, including the Festival de Teatro de Curitiba 2009, Chemical Music Festival 2009 (Rio de Janeiro), 9 Festival Cultural LGBT, and Vice Magazine Party (2009). Including a Beaches and Friends USA Tour in 2009 and 2010 With French Horn Rebellion.

  Today Database is one of the biggest electronic names in Brazil, and 2009 saw the band releasing a co-written single with French Horn Rebellion  - “Beaches and Friends”.

  The media response to Beaches & Friends in 2009 had radio support from Radio 1 including DJ’s Annie Mac, Nick Grimshaw, Jaymo & Andy George, also was Hype Machine No.1 for weeks.


name_last: Music Transcending Borders and Boundaries
name: Music Transcending Borders and Boundaries
name_index: M
website_link: http://www.natgeomusic.net
hashtag: transcending
event_category: Panel
event_sub_category: International
original_serial: event_MP7717
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Jeffrey Clyburn (National Geographic)

  Participants:
  David Satori (Beats Antique)
  Thomas Cappel (Beats Antique)
  Zoe Jakes (Beats Antique)

  Summary
  Music transcends borders emotionally, but artists still must find and capture an audience. With so much talent around the world, sometimes it is harder to 'break out' to a global audience. This presentation will explore how labels and producers work with seasoned and emerging artists across genres, global boundaries and platforms. This includes best practices for online programming and traditional distribution. This presentation will include an executive from National Geographic Music and musical group that has successfully gained global recognition. They will discuss the most effective ways artists can increase their musical reach to a vast, incredibly diverse global audience. This includes the best resources, online or otherwise, for discovering the next big crossover acts in international music. National Geographic Music was established to reach people and inspire them to care about the planet through music and the power of radio. The division oversees the production of projects from today's hottest artists who are actively involved in environmental and cultural issues, as well as offers consumers the soundtrack of the world, from traditional roots music to unexpected hybrids from the furthest reaches of the globe. It launched with several distribution partners, including Clear Channel, Salem Communications and NPR, in order to provide the greatest opportunities for artists to expand their reach to global audiences.

search:
  Music Transcending Borders and Boundaries David Satori Beats AntiqueThomas Cappel Beats AntiqueZoe Jakes Beats AntiqueJeffrey Clyburn National Geographic


name_last: Ceremony
name: Ceremony
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29172.jpg
website_link: http://www.magpictures.com
youtube_link: http://www.youtube.com/watch?v=2KqiyVZSty8
event_category: Screening
event_sub_category: Narrative Feature
search: Ceremony Max Winkler
original_serial: event_FS11134
original_venue_serial: Paramount Theatre
description:
  Director: Max Winkler
  USA | 90 minutes
  Magnolia Pictures


  Starring:
  Michael Angarano, Uma Thurman, Reece Thompson, Lee Pace, Jake Johnson, Brooke Bloom, Harper Dill, Rebecca Mader


  Sam Davis (Michael Angarano) convinces his former best friend to spend a weekend with him to rekindle their friendship at an elegant beachside estate owned by a famous documentary filmmaker (Lee Pace). But it soon becomes clear that Sam is secretly infatuated with the filmmaker's fiancée, Zoe (Uma Thurman), and that his true intention is to thwart their impending nuptials. As Sam's plan begins to unravel, he is forced to realize how complicated love and friendship can be.


name_last: The Shining Twins
name: The Shining Twins
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2576.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Shining_Twins-I_Hate_You.mp3
website_link: http://www.myspace.com/theshiningtwins
event_category: Showcase
event_sub_category: Rock
search: The Shining Twins
original_serial: event_MS11827
original_venue_serial: Easy Tiger
description:
  The Shining Twins, actually a 3-piece (with a guitar player named Xanax), are an East Village, NYC punk band who started playing shows just about a year ago. Since then, they've played shows with Adam Green, The Black Keys, Cassie Ramone (of The Vivian Girls), The Lemonheads, Juliana Hatfield, collaborated with Mark Ronson for his new album, and much more. They just finished a new record, 'This Is Dumb,' which Albert Hammond Jr. of The Strokes will be producing/mixing in January.
  The first single 'Ave C' will be released in March 2011 on Fat Possum Records. Last year they recorded a 6-song demo called 'Come Play With Us,' which has garnered them world wide attention. They are currently on tour in Japan, and will be back in The States for Art Basel.
   Their songs have been on numerous blogs, such as RCRD LBL, Nylon Magazine, Loudvine, and NME. They have been featured in Interview Magazine, Heeb Magazine, Jalouse Magazine, and on many other websites, magazines, and blogs as a band to watch.
   Often called 'the chick Ramones,' (nowthissoundisbrave.blogspot.com) or 'Jay Reatard's long lost little sisters,'  (infrasons.blogspot.com) these new riot grrrls are ready to take over the punk scene.


name_last: Miss Pamela Des Barres (MC Between Sets)
name: Miss Pamela Des Barres (MC Between Sets)
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3435.jpg
website_link: http://www.pameladesbarres.net/classyframes.htm
event_category: Showcase
event_sub_category: Rock
search: Miss Pamela Des Barres (MC Between Sets)
original_serial: event_MS13118
original_venue_serial: Continental Club
description:
  Pamela Des Barres was a member of the GTOs (Girls Together Outrageously) an all girl group of rock groupies, mentored and produced by Frank Zappa. Their album Permanent Damage is considered a classic and a very collectible hunk of vinyl. After several years as an actress in commercials, soaps and movie bit parts, she started writing about her madcap days as “the world’s most famous groupie,” chronicling her relationships with rockers such as Mick Jagger, Jim Morrison, Jimmy Page and Keith Moon in I’m With the Band . She followed that 1987 New York Times Best Seller with the sequel, Take Another Little Piece of My Heart- A Groupie Grows Up, in 1992. Rock Bottom – Dark Moments in Music Babylon was published by St. Martin’s Press in 1997, and her most recent offering, Let’s Spend the Night Together –Backstage Secrets of Rock Muses and Supergroupies came out in 2007, and has just been published in paperback, along with her second memoir.

   Since 1988, Pamela has written for several publications including, Rolling Stone, Cosmopolitan, Details, the New York Times, Los Angeles Magazine, Spin and Playgirl among many others, and she had a 5 year stint as a music columnist for E! Online. She now writes a monthly music column for Rolling Stone Italy, where she has enjoyed huge success with her books. Pamela has been featured in innumerable international documentaries, including Mayor of the Sunset Strip and Plaster Caster and has her very own E! True Hollywood Story. She teaches creative writing workshops around the U.S. and as an ordained minister, performs rock & roll weddings.


name_last: 15 Slides, Three Writers, Three Ways -- One Hour
name: 15 Slides, Three Writers, Three Ways -- One Hour
name_index: 0-9
website_link: http://coudal.com
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP7472
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Jim Coudal (Coudal Partners Inc)
  John Gruber (Daring Fireball)
  Michael Lopp (Rands™)

  Summary
  In this presentation, you will see the same set of 15 slides -- three times. Three different writers will walk through the same set of slides and explain their approaches to getting started, editing ideas, figuring out how to get unstuck, and understanding when they're done. Part improv and part preparation, this presentation will give you three totally different and unexpected perspectives regarding the art of writing.

search:
  15 Slides, Three Writers, Three Ways -- One Hour Jim Coudal Coudal Partners IncJohn Gruber Daring FireballMichael Lopp Rands™


name_last: A Woman's Work: Changing the Music Industry
name: A Woman's Work: Changing the Music Industry
name_index: W
website_link: http://www.rockhall.com
hashtag: womanswork
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP6631
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Moderator:
  Jim Henke (Rock and Roll Hall of Fame and Museum)

  Participants:
  Jenny Eliscu (Canvasback/Atlantic)
  Liz Phair (N/A)
  Maggie Vail (Kill Rock Stars)
  Sarah Baer (4Fini Sponsorship & Marketing)

  Summary
  This panel, moderated by the Rock and Roll Hall of Fame and Museum, will trace the history, challenges and changing roles of women working in the music industry. We’ll examine the business relationships of booking agents, managers, record label executives and publicists with female artists and the resulting influence of their successes, as well as the future of gender roles in the music industry.

search:
  A Woman's Work: Changing the Music Industry Jenny Eliscu Canvasback/AtlanticLiz Phair N/AMaggie Vail Kill Rock StarsSarah Baer 4Fini Sponsorship &amp; MarketingJim Henke Rock and Roll Hall of Fame and Museum


name_last: Thrift Store Cowboys
name: Thrift Store Cowboys
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/47188.jpg
website_link: http://www.myspace.com/thriftstorecowboys
event_category: Showcase
event_sub_category: Alt Country
search: Thrift Store Cowboys
original_serial: event_MS10929
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Thrift Store Cowboys fourth studio album Light-Fighter (out October 12) could be called their post-arson period, as Daniel Fluitt and band wrote the record after a stranger torched their gear and merchandise-filled trailer parked next to Fluitt’s bedroom, nearly taking his life. Produced by Craig Schumacher (Calexico, Neko Case, Iron and Wine) Light-Fighter’s indie rock shapeshifts through ambient and Gothic western music for songs that touch on death, loss, fear, redemption, the Spanish Civil War and West Texas ghost stories. All buoyed by soaring violin, draped against bottom-ended guitar and pedal steel sounds that spaghetti western composer Ennio Morricone might envy.

  The Lubbock based sextet, which includes Fluitt, Colt Miller, Clint Miller, Cory Ames, Kris Killingsworth, and Amanda Shires on fiddle and vocals, have been touring together for a decade after meeting at the musical South Plains College. They are neither of the typical Texas-based types of bands – a country-rock mélange or strictly indie rock. As Buddy Magazine points out, “Thrift Store Cowboys' feel is more, for a lack of better description, gypsy desert music - the free sound of spacey, heat-induced delirium…a sure, confident sound backed by thoughtful vision.” Schumacher produced their 2007 release, Lay Low While Crawling or Creeping, of which Austin Sound said, “the album is to country music what Jim Jarmusch’s film Deadman was to the western.”

  “Probably one of the most uplifting songs I’ve ever written in my life,” says Fluitt of the billowing lead track “One Gentle Inch to Nine Violent Miles,” about “that moment that you stop staring at the ground in strife and disbelief.” It’s followed by “Bright Fire,” a jangley roots rocker. But the western spirit starts creeping in with the felon-charged “7s and 9s” and then significantly on the haunting “Scary Weeds,” penned and sung by Amanda Shires, who started as a sidewoman at the age of 16 with the legendary Texas Playboys and released her own solo album West Cross Timbers last year. She also contributes the begging and beautiful “Lean Into the Sway.”

  As for ghost stories, Fluitt wrote the epic “Nothing” about a division of Buffalo Soldiers in the late 1880s, in pursuit of attacking Comanches, who knowingly led them in disorienting circles around a buffalo-grassed and treeless flatland to die of thirst. Fluitt interestingly “takes this story as a call and response, between a dead soldier and his wife, showing the tribulations each had, him on the plains, and her at their house. Both were left with nothing.”

  Fluitt also explores the Spanish Civil War via a character from The Cypresses Believe in God, by Jose Maria Gironella for the song “You Can’t See The Light.” “In the book, ‘Caesar’ who was studying to be a priest, was imprisoned by the Anarchists, and in strange twists, he was executed instead of rescued. This was the first song of a concept album I hope to write about the trilogy of books.”

  Thrift Store Cowboys have been slogging out consistent touring with growing audiences for 10 years, but historically most young bands implode at year three, crammed in a smelly van together. This band makes it because they “keep growing and changing musically,” says Fluitt. True too, they initially and wrongly got lumped in with the Texas country-rockish bands that essentially write the same songs over and over again, but ducked that subset pretty quickly. They met Schumacher while playing with DeVotchKa, says Fluitt, and did both Light-Fighter and Lay Low While Crawling and Creeping at the heralded Wave Lab Studio in Tucson.

  For the new record, “we tried to capture the dynamics of our live shows.” As well the band up until now, has been doing everything 100% themselves -- and for this record they are working with TopSpin, as well as indie distribution and marketing. “It’s like getting to the top of a mountain and finding a 300-foot wall, you gotta throw a rope over to help you get to the other side,” says Fluitt. Thrift Store Cowboys kick off a month-long tour on West Coast in September, and will be on the road all year in support of Light-Fighter.


name_last: How Progress Bars Change the Way We Live
name: How Progress Bars Change the Way We Live
name_index: H
website_link: http://stitchmedia.ca
event_category: Emerging
event_sub_category: Solo
search: How Progress Bars Change the Way We Live Evan Jones Stitch Media Inc
original_serial: event_IAP5643
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Evan Jones (Stitch Media Inc)

  Summary
  Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens.  High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions.  Look to Farmville and LinkedIn which push their users to collect 100% of their personal information.  Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'.  Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works?  Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace?  This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...


name_last: 39-A: Een Reisverhaal Van Eindeloos (A Travel Tale of Interminable)
name: 39-A: Een Reisverhaal Van Eindeloos (A Travel Tale of Interminable)
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/films/F28923.jpg
website_link: http://www.handcraftedfilms.com
youtube_link: http://www.youtube.com/watch?v=b-5vc660KSc
event_category: Screening
event_sub_category: Documentary Short
search: 39-A: Een Reisverhaal Van Eindeloos (A Travel Tale of Interminable) Evan Mather
original_serial: event_FS11662
original_venue_serial: Alamo Lamar C
description:
  Director: Evan Mather
  USA | 7 minutes


  Starring:
  Matthew Clayfield, Evan Mather, Jennifer Mather Thomas, Pamela Mather Kocke, Jack DeFraites


  In this insightful autobiographical mashup of Super-8 home movies, vibrant animated cartography, and Dutch pidgin-speak, a family’s 1981 vacation to the Kennedy Space Center is chronicled in exquisite detail.


name_last: Taken By Storm: The Art of Storm Thorgerson and Hipgnosis
name: Taken By Storm: The Art of Storm Thorgerson and Hipgnosis
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F29705.jpg
website_link: http://www.takenbystormfilm.info
youtube_link: http://www.youtube.com/watch?v=HpQ3zKSuEdo
event_category: Screening
event_sub_category: Documentary Feature
search: Taken By Storm: The Art of Storm Thorgerson and Hipgnosis Roddy Bogawa
original_serial: event_FS11672
original_venue_serial: State Theatre
description:
  Director: Roddy Bogawa
  USA | 95 minutes


  As images get recoded into zeros and ones and the world disappears into digital folders, for over forty years using record cover albums as his canvas, Storm Thorgerson has produced some of the most visually arresting images in popular culture - eschewing computer manipulation in his quest to “do it for real”. With intimate interviews and footage of Thorgerson and never seen before material, TAKEN BY STORM: THE ART OF STORM THORGERSON AND HIPGNOSIS, is a film about one man’s creative journey in pursuit of his artistic vision at the intersection of art, commerce, and technological change.


name_last: Lazaro Valiente
name: Lazaro Valiente
name_index: L
website_link: http://www.myspace.com/lazarovaliente
event_category: Showcase
event_sub_category: World
search: Lazaro Valiente
original_serial: event_MS10869
original_venue_serial: The Hideout
description:
  and this is just the beginning.....


  L¡zaro Valiente has given concerts using 4 Official Police Cars as instruments from Fine Arts Palace in M©xico City and gave talks on How to Make Music with Police Cars for the NY art scene as well as being part of the performing arts biennial PERFORMA going deeper in the patrol subject next to authorities and professionals.

  He live-performs amusing and amazing sound pieces with various musical groups like VALLE DE BRAVO with Mariachis (this could be done in your space),

  in his solo performances uses  hairdryers, cell phones, radios, water, guitars while singing melodic tunes in his sweet voice. . . ..

  and has even made a musical piece using  box and ping-pong sounds for MexicoÂ´s National TV.



  Artist L¡zaro Valiente  will visit town and is looking for diverse places to play a show, give a talk, show videos,improvise with musicians and non musicians,etc..  while making his way from MonterreyMx and AustinÂ´s SXSW  to  Coachella Music Festival in California, where he will be performing next to 5 time Grammy  winners CALLE 13.  Watch him open up for-and play with  Calle 13 @ Goliath Festival M©xico City here.

  Apart from Calle 13, L¡zaro Valiente has played with Devendra Banhart  , Cold War Kids,  Elvis Perkins, Matt Costa and The Stills among others @  festivals like Coachella, Lollapalooza ,ACL and SXSW.
  You can listen to his music @ www.myspace.com/lazarovaliente and download his latest ep @ Poni Republic.




  Please contact us @  lazarovaliente@gmail.com before itÂ´s too late.


  Thank You very much,

  Mauricio Pastrana
  Artist Manager for L¡zaro Valiente


name_last: Texas Guitar Show
name: Texas Guitar Show
name_index: T
hashtag: #guitarshowsxsw
event_category: Collectors Exhibition
event_sub_category: Various
search: Texas Guitar Show
original_serial: event_OE00741
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3

  Garnering 30 years of respect and success, the Texas Guitar Show is a true buy-sell-trade event. Bring your musical instruments to sell, trade, or have appraised.

  Buyers will find everything (new - used - vintage) from guitars, amps, banjos, mandolins, effects, memorabilia, sound gear, parts, drums, violins, books and accessories.


name_last: Comedy Showcase: John Oliver’s New York Stand-Up Show (early)
name: Comedy Showcase: John Oliver’s New York Stand-Up Show (early)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00367
original_venue_serial: Esther's Follies
description:
  Participants:
  Al Madrigal (Latin Breeze Productions Inc)
  Brendon Walsh (Avalon Management)
  John Oliver (Avalon Managment)
  Kumail Nanjiani (N/A)
  Pete Holmes (Generate)

  Summary
  John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.

search:
  Comedy Showcase: John Oliver’s New York Stand-Up Show (early) Al Madrigal Latin Breeze Productions IncBrendon Walsh Avalon ManagementJohn Oliver Avalon ManagmentKumail Nanjiani N/APete Holmes Generate


name_last: Steampunk Meet Up
name: Steampunk Meet Up
name_index: S
event_category: Meet Up
event_sub_category: Meet Up
search: Steampunk Meet Up Marsha Lebkowsky Coldwell Banker United Realtors
original_serial: event_IAP000617
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  Marsha Lebkowsky (Coldwell Banker United Realtors)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Steampunk. Cash bar onsite.


name_last: Brazil Technology Summit
name: Brazil Technology Summit
name_index: B
hashtag: #braziltech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00624
original_venue_serial: Hilton
description:
  Room: K

  Participants:
  Carla Albertuni (Box1824)
  Emmanuel Zunz (ONErpm)
  Fernando Tassinari (Razorfish Brazil)
  Helder Araujo (BUSK.com)
  Tiago Moraes (Kultur Studio)

  Summary
  The Brazil Technology Summit will provide an hour-long exploration of the new media scene in Brazil. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Brazil, then be sure to attend this session!

search:
  Brazil Technology Summit Carla Albertuni Box1824Emmanuel Zunz ONErpmFernando Tassinari Razorfish BrazilHelder Araujo BUSK.comTiago Moraes Kultur Studio


name_last: Connected Devices, the Cloud & the Future of Music
name: Connected Devices, the Cloud & the Future of Music
name_index: C
website_link: http://www.rdio.com
hashtag: #FOM
event_category: Late Break
event_sub_category: Dual
original_serial: event_IAP8182
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Allen Weiner (Gartner, Inc.)
  Brenna Ehrlich (Mashable)
  Malthe Sigurdsson (Rdio)
  Steve Savoca (Domino Recording Co)
  Travis Bogard (Jawbone)

  Summary
  Discovering and listening to music today is a fragmented experience. Most consumers discover in one place, purchase in another, and listen somewhere else. While iTunes remains the dominant way people buy and organize their digital music collections, on-demand music services like Rdio, MOG and Spotify are creating new ways to discover, play, organize, and share music. The wide-spread adoption of smartphones and connected devices, along with the growing ubiquity of wireless networks, has increased the promise of music-in-the-cloud, but are consumers ready to give up their iTunes and owning their music outright? While, early adopters and music enthusiasts are latching on, what will it take for the mainstream to shift their thinking? This session will explore how connected devices and cloud services will affect the way consumers find and buy music going forward.

search:
  Connected Devices, the Cloud &amp; the Future of Music Allen Weiner Gartner, Inc.Brenna Ehrlich MashableMalthe Sigurdsson RdioSteve Savoca Domino Recording CoTravis Bogard Jawbone


name_last: Next Stage Presents Das Racist
name: Next Stage Presents Das Racist
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/DAS.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents Das Racist
original_serial: event_OE00070
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Das Racist is an Art Rap/Freak Folk/World Music duo based in Brooklyn, New York,
  comprised of Queens-born Himanshu Kumar and San Francisco-born Victor Vazquez. The two met at Bard Art College in Massachusetts, where Victor was Himanshu's resident advisor in a 'Students of Color for Social Justice' themed Freshman year dormitory.

  After a couple of years of occasional drunken freestyles with each other, Himanshu and Victor decided to record a couple of raps together.

  The first of which was called 'We Made It' and immediately became a hit amongst stupid assholes who like rap from the 1990s and really want that shit to keep happening. The second track was called 'Fever' and it was fucking terrible - really bad. Then they made some other songs and then they made 'Combination Pizza Hut and Taco Bell' which is the one that everyone likes and then they made some other songs.

  Their least favorite rappers are:
  Asher Roth, Matisyahu, Immortal Technique, Ludacris, Talib Kweli, Eminem, Sage Francis, Brother Ali, and Atmosphere. And Asher Roth.


name_last: Creation, Curation, and the Ethics of Content Strategy
name: Creation, Curation, and the Ethics of Content Strategy
name_index: C
website_link: http://www.appropriateinc.com
hashtag: #CSethics
event_category: Future of Journalism
event_sub_category: Solo
search: Creation, Curation, and the Ethics of Content Strategy Margot Bloomstein Appropriate Inc
original_serial: event_IAP5682
original_venue_serial: Sheraton
description:
  Room: Capitol View Terrace

  Participants:
  Margot Bloomstein (Appropriate Inc)

  Summary
  From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it.

  Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design?

  If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and 'merchandising' on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices?

  It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.


name_last: How to Fix Government
name: How to Fix Government
name_index: H
website_link: http://codeforamerica.org
event_category: Future15
event_sub_category: Future15
search: How to Fix Government Jennifer Pahlka Code for America
original_serial: event_IAP6466
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Jennifer Pahlka (Code for America)

  Summary
  Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government.  And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should.  A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains.  

  This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort.  There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism.  What’s working?  What’s not?  Can we affect change from outside?  What are the problems YOU want solved?  Where is the voice of the tech community in government at the local, state and federal level?


name_last: Authentication Fails = ID Thieves Succeed. What's Next?
name: Authentication Fails = ID Thieves Succeed. What's Next?
name_index: A
website_link: http://www.debix.com
event_category: Business
event_sub_category: Solo
search: Authentication Fails = ID Thieves Succeed. What's Next? Alex Davis AllClear ID
original_serial: event_IAP6962
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Alex Davis (AllClear ID)

  Summary
  How does a retailer, bank or any business know they’re interacting with you & not an imposter?  Consumers need thoughtful, scalable & user-friendly authentication solutions to stop ID theft & protect reputations & assets.  We’ll discuss ID theft & authentication, lessons learned addressing these problems, & how technology + new approaches are paving the way forward. ID fraud & authentication are discussed together because the challenges they create, when one fails & the other succeeds, are endless. ID theft is caused by a failure of authentication & is a concern for ANY industry that handles valuable assets – like money, credit cards, SSN, health records, or World of Warcraft characters. ID theft is commonly talked about & feared, but not always understood. We’ll discuss what it means & how it’s executed. We’ll also share ID theft examples, from mundane to insane & prove that the systems that allow this to happen are clearly broken.  When it comes to authentication, a thief can convince someone that they are you, but a thief cannot convince you that he is you – the heart of why consumer participation & strong authentication are so important. When consumers are allowed to participate in transactions, identity theft stops. Architects, engineers & companies have approached authentication in a variety of ways. We’ll go through technical examples & lessons learned from these schemes & show that challenges still exist. We’ll then discuss current innovations & the path forward.


name_last: Juggalos to Phish-heads: Managing Fanatical Music Consumers
name: Juggalos to Phish-heads: Managing Fanatical Music Consumers
name_index: J
website_link: http://www.ticketfly.com
hashtag: fanatical
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP7304
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  Amy Miller (Ticketfly)

  Participants:
  Alex Kreit (Thomas Jefferson School of Law)
  Andy Gadiel (JamBase)
  Corey Denis (Not Shocking)
  Ethan Kaplan (Murmurs.com)

  Summary
  Marketing and community management are always difficult tasks, and managing fanatical music fans poses unique problems: Your product isn't being used right away, you have a very limited inventory, and you're selling to an extremely passionate group of consumers who have a sentimental attachment to your product. How do you mitigate sudden traffic issues for major sale dates or popular events, and keep fans happy without pissing off promoters or clients? How do you meet these specific needs without creating unfair advantages for the most persistent fans?

search:
  Juggalos to Phish-heads: Managing Fanatical Music Consumers Alex Kreit Thomas Jefferson School of LawAndy Gadiel JamBaseCorey Denis Not ShockingEthan Kaplan Murmurs.comAmy Miller Ticketfly


name_last: SXSW ScreenBurn Arcade
name: SXSW ScreenBurn Arcade
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SXSW-SB-2011-Logo.jpg
event_category: ScreenBurn
event_sub_category: Various
search: SXSW ScreenBurn Arcade
original_serial: event_OE00141
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.


name_last: HalleyAnna and The Tennessee Volunteers
name: HalleyAnna and The Tennessee Volunteers
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/4008.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/HalleyAnna_and_The_Tennessee_Volunteers-Get_You_Off_My_Mind.mp3
website_link: http://www.halleyanna.com
event_category: Showcase
event_sub_category: Country
search: HalleyAnna and The Tennessee Volunteers
original_serial: event_MS14023
original_venue_serial: Saxon Pub
description:
  HalleyAnna is a 24 year old singer-songwriter from Austin, Texas. Her full-length debut, Love is War, will be released in March 2011. HalleyAnna worked with Corby Shaub (Ryan Bingham) to approach this album with honesty and emotion that is as refreshing as it is unique.
  	HalleyAnna began playing music as a child along side her brother and sister, looking up to female performers such as Emmylou Harris and June Carter. She began playing bars and coffeeshops around Austin at the ripe age of 12 and soon after started opening up for acts such as Todd Snider, Slaid Cleaves, and Hayes Carll to get a feel for playing honky-tonks and dancehalls as a songwriter, developing character and collecting a few stories to tell along the way. 
  	HalleyAnna's band, The Tennessee Volunteers, includes brother Sterling Finlay on bass, Bryan Mammel on piano, Regan Schmidt on lap steel, and Dees Stribling on the drums. The original members of the honky-tonk band have been together since 2009 with additional members coming and going along the way. If you catch HalleyAnna live during the 2011 SXSW conference, make sure you pick up the free single off her first full-length album.


name_last: Nickodemus
name: Nickodemus
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/4244.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nickodemus-N_'Dini.mp3
website_link: http://www.nickodemus.com/
event_category: Showcase
event_sub_category: Electronic
search: Nickodemus
original_serial: event_MS14508
original_venue_serial: Beauty Bar
description:
  Nickodemus' sound is like a traveling circus that gets everyone's hips & feet moving! It will stop off in the Middle East & Africa, over to Brazil, Colombia & the Caribbean, up to New Orleans & landing in his hometown, Brooklyn NYC! 

  Nickodemus been touring as a DJ & collaborating with musicians all over the World since 1996. He has two albums & remix albums called 'Engangered Species' and 'Sun People' as well as seven Turntables on the Hudson compilations to date. His songs can also be found on 100's of compilations as well as several movies & TV shows including: Battle in Seattle, Sex in the City, Dancing With the Stars, True Blood & commercials such as iTUNES, Revlon, Heineken & Michelobe. 

  In his remix machine, Nickodemus has done mixes for a wide range of artists including:  Billy Holiday, Nina Simone, Bebel Gilberto, Sultan Khan, Omar Farul Tekbilek, The Balkan Beat Box, Mr Scruff, Thievery Corporation, Astor Piazzolla, The Pimps of Joytime & many more. 

  His latest project on self-owned WONDERWHEEL Recordings, comes after a successful launch of Next Aid in South Africa during the World Cup. It includes recordings & mixes of songs from children in the The Earthchild Project in Capetown. When he's not out on tour, in the studio or eating pizza, he saves 1st  Fridays @ Cielo in NYC & special outdoor events for his eclectic & energetic event called Turntables on the Hudson!

  For more info on Nickodemus & Turntables on the Hudson, please go to www.nickodemus.com / www.wonderwheelrecordings.com / www.turntablesonthehudson.com


name_last: Brodinski
name: Brodinski
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/4604.jpg
website_link: http://www.myspace.com/brodinskimusic
event_category: Showcase
event_sub_category: DJ
search: Brodinski
original_serial: event_MS15165
original_venue_serial: Friends
description:
  Brodinski is the most exciting dj and producer to explode onto the scene in recent years. Yes, he may hail from France (Reims, Lille) but he is quite unlike any of his Parisian peers. His taste in music is broad and this is reflected in his own productions and dj sets which may encompass noisy techno, bass heavy house through to more melodic minimal.

  His programming is impeccable and he plays with such spirit that his 6'2' frame jerks and bounces when he gets excited by a track (yet he is never fuelled with anything more than Fanta Lemon!).

  The hot fuss started with his debut track Bad Runner which leaked onto blog sites months before it's release on Mental Groove in October 2007. Supported by everyone from Soulwax, Tiga, Chloe, Erol Alkan, A Trak, Busy P, Switch and Laurent Garnier the track  peak time techno with Martian's yakking through it  was one of the sleeper hits of the year.

  When it was eventually released the subject 'Bad Runner' had garnered over 3500 views on Erol Alkan's forum, people couldn't wait to get their hands on it. The flipside Solaris was a more subtle and seductive slice of techno. At the time Brodinski told FACT magazine that he would like to record for both Erol Alkan and Damian Lazarus' labels and this record seemed to sum up that ambition.

  Since Bad Runner Brodinski has remixed Bonde de Role, Klaxons, Das Pop, Shoes, D.I.M, Heart Revolutions and Adam Sky. Each remix has had a different approach, from the acidic (D.I.M), to vocal techno (Das Pop) to melancholic end-of-nighters (Klaxons).

  Brodinski has already been championed by Radio Soulwax, Tiga's Turbo and Bugged Out who have already offered him multiple gigs and festival slots for 2008. This May he has two releases readied to rock the summer. Goldfinger, a primitive house groove with ululating sirens and vocal grunts followed by an as yet untitled techno bomb.


name_last: Improv For Everyone
name: Improv For Everyone
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/ImprovForEveryone.jpg
website_link: http://teamhirsch.com
hashtag: #improv4all
event_category: Greater Good
event_sub_category: Dual
search: Improv For Everyone Amanda Hirsch AmandaHirsch.ComJordan Hirsch jordanhirsch.net
original_serial: event_IAP5899
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Amanda Hirsch (AmandaHirsch.Com)
  Jordan Hirsch (jordanhirsch.net)

  Summary
  From Malcolm Gladwell's Blink to articles in Fast Company and the New York Times, improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. Building on the success of their SXSW Interactive 2010 Audience Favorite session 'Improv Lessons for Freelancers,' Jordan and Amanda Hirsch return to SXSW to unlock the secrets of improvised comedy for everyone: from freelancers to Fortune 500s, grey-suits to geeks. Come learn how improv can help you hone essential business and life skills like: communicating more effectively; responding constructively to change; making decisions; and trusting your gut instincts. Plus: we'll play games!


name_last: Forest City Lovers
name: Forest City Lovers
name_index: F
website_link: http://www.myspace.com/forestcitylovers
youtube_link: http://www.youtube.com/watch?v=eC-USmZHML0
event_category: Showcase
event_sub_category: Pop
search: Forest City Lovers
original_serial: event_MS11208
original_venue_serial: Habana Bar
description:
  Forest City Lovers are nature-loving urban dwellers spinning lingering, lyrical melodies across the landscape of Canadian folk-pop.

  Born a fledgling pseudo-solo project of young songwriter Kat Burns, Forest City Lovers took flight in 2006 with the independent release The Sun and the Wind. The band grew up into a fully-realized collaborative outfit and in 2008 launched their critically acclaimed sophmore album Haunting Moon Sinking (Out of This Spark), a collection that bolsters FCL's signature tunefulness with talented musicianship, strong guitar lines, and swelling string arrangements.

  Phodilus and Tyto, a 7' vinyl released at the end of 2009, paved the way for the full-length follow-up, Carriage, released in July 2010. Carriage picks up where Haunting Moon Sinking left off, marching forward with arrangements and melodies that go from acutely vulnerable to downright sinister. A collection that drifts sonically across decades, Carriage laces folk tinged 1970s whimsy into contemporary pop gems to keep your feet tapping as you go singing down the sunny street.

  In Praise of Carriage:
  'Kat Burns and co. have ramped things up a few notches, and the results are simply spectacular.' [I Heart Music]
  'the confidently off-kilter [song] 'Minneapolis', whose two minutes and forty seconds boasts one of the most infectious choruses you're likely to hear anywhere this year' [Chromewaves]
  'Unheralded songsmith Kat Burns has composed her finest work in Forest City Lovers with the engagingly ambitious Carriage, which showcases her alluring voice and a fearless knack for emotive pop hooks.' [Exclaim]
  'Burns has mastered the art of telling stories that portray innocence under threat. Her quiet, nuanced vocal work makes the protagonists in her lyrics seem delicate while the landscapes they traverse are frequently ominous.' [Canadian Interviews]


name_last: Nouveau Riche
name: Nouveau Riche
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/2639.jpg
website_link: http://www.myspace.com/gavinholland
event_category: Showcase
event_sub_category: DJ
search: Nouveau Riche
original_serial: event_MS14465
original_venue_serial: Malaia Upstairs
description:
  Nouveau Riche is the Washington, D.C.-based DJ crew consisting of Gavin Holland, Nacey, and Steve Starks.  Their monthly sweat-drenched, line-around-the-block party has become legend in the area with its rowdy blend of Baltimore-club-infused techno, house music, dubstep, and whatever else strikes these DJs' fancy.  Gavin, Starks, and Nacey's tracks have been released on T&A Records, Plant Music, Top Billin', and Rock It Science Laboratories.  March 2011 will mark five years of partying with Nouveau Riche.


name_last: Do Agencies Need to Think Like Software Companies?
name: Do Agencies Need to Think Like Software Companies?
name_index: D
hashtag: #agileagency
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP7768
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Allison Mooney (Google)
  Ben Malbon (Google)
  Matt Galligan (SimpleGeo)
  Rick Webb (The Barbarian Group)
  Rob Rasmussen (Tribal DDB)

  Summary
  How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. 'Consumers' are now 'users.' So should 'marketers' be 'developers'? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should 'marketers' be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?

search:
  Do Agencies Need to Think Like Software Companies? Allison Mooney GoogleBen Malbon GoogleMatt Galligan SimpleGeoRick Webb The Barbarian GroupRob Rasmussen Tribal DDB


name_last: Sarah Jaffe
name: Sarah Jaffe
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1234.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sarah_Jaffe-Clementine.mp3
website_link: http://www.sarahjaffe.com
youtube_link: http://www.youtube.com/watch?v=vTp8WS9_Og4
event_category: Showcase
event_sub_category: Folk
search: Sarah Jaffe
original_serial: event_MS13209
original_venue_serial: Momo's
description:
  Sarah Jaffe – Suburban Nature
   
  If there is one thing that Sarah Jaffe will never have to contend with it is the idea that she is a female singer for females. There was once a time when being a female singer meant you would undoubtedly be put into an all too snug box. Is she an angry singer? An activist singer? A singer for the victims or the singer your mom bonds with you over? To be honest, when Sarah’s new cd Suburban Nature is released on May 18th she will insert herself into and destroy all those boxes simultaneously, because Sarah is a truth singer …and no matter who or what we are, we all need, and want, our singers to be truth singers. Jaffe’s words and voice seem like they are speaking to you, only to you, yet they contain a universal appeal evidenced by the fact that she’s recently toured with Midlake and Norah Jones. Two completely different audiences whom Jaffe, equally endearing and confident, easily won over.

  Growing up in Red Oak, Texas might not be ideal circumstances for breeding the kind of talent that is encompassed in Sarah’s songs, but it does beg the question of nature verses nurture. What we have in us before we are even us, and what we interpret because of life circumstances. Writing since her early teens, many of the songs featured on Suburban Nature were written long before she could even enter the clubs where they are now performed.

  Interestingly enough the first single “Vulnerable,” was written when Sarah was only 17, long before even the material on her first EP, the acclaimed Even Born Again, was produced. Even so, it comprises everything that matters about her voice. If there is one thread that flows through all of Sarah’s work, it is grappling with the self-serving cycles that are in all of us, and the aftermath that those needs deal out. “I’m a fan of life’s wicked ironies. These things that reveal the truth from an aerial view nowhere near your perspective of the situation, and through these realizations you find redemption.” And so it is with Suburban Nature.     

  From opening track “Before You Go,” everything sounds as wide and deep as the Grand Canyon, the sonic spread covering every degree of the mix. It’s thick enough to feel when you breathe, but spatial enough to allow for the one thing that truly matters with singer/songwriters: their voice. When talking to the albums producer and engineer John Congleton (St Vincent, Polyphonic Spree, Explosions in the Sky, Clinic) about the spacious feel of the album, he had this to say on the matter: “I think it was intentional. Both Sarah’s and my feelings on this was that the vocals should be the focal point and have as much space as possible, while the music provided an emotional backdrop.” 

  Skilled players such as Kris Youmans - cello (Bill Callahan, The Paper Chase, Micah P Hinson) Becki Howard – violin (The Crash That Took Me) Jeff Ryan – percussion (The Baptist Generals, St Vincent, Pleasant Grove) and Robert Gomez - guitar (as himself) provide this essential emotional backdrop. Just take a listen to “Pretender” for an example of the power and talent contained in this group of players. Layers of moveable music float in, out, under and over lines such as “So here we stand, like flowers in the cold, wilt and wither/Here's your chance/Tell me what you want/I'm a forgiver.” In other situations the group provides the perfect backbeat so Sarah is free to spin yarn that might not always be fact, but like we said, is certainly truth.  

  On “Clementine,” she sings, “We were young, we were young, we were young, we didn't care.” Although only 24 you actually believe her. You believe her because you believe that no matter what her actual age, she lived through the war of a relationship or fifty that aged her to her core, and now her soul speaks to yours in the places where you have aged, and set down roots that flow as grid in a suburb becoming part of your nature. This is why we need singers like Sarah Jaffe and albums like Suburban Nature: We need a truth singer to be a soothsayer, and help heal us in the broken places of our time.


name_last: Watching Windows: Constructing Your DIY Distribution
name: Watching Windows: Constructing Your DIY Distribution
name_index: W
website_link: http://gravitasventures.com
event_category: Panel
event_sub_category: Distribution
original_serial: event_FP6789
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Michael Murphy (Gravitas Ventures)

  Participants:
  Cora Olson (Present Pictures)
  Diana Kerekes (Comcast)
  Dylan Marchetti (Variance Films)
  Rich Wellerstein (AT&T)

  Summary
  Historically the rule of thumb was that it should take about 7 years for a film to transition from theatrical release to free television as it slowly moved through its “windows.”  Today those same windows have dramatically collapsed; they can be 7 months or even shorter.   What happened and why? Is this good for independent film? 

  Whether you’re a filmmaker, producer, sales rep, or consumer you need to understand windows. 

  The Watching Windows panel will explore, define, and elaborate on windows as they relate to a film’s financial success and audience reach.  You’ll hear from industry experts who understand filmmakers’ desires and guide them through distribution realities.  The panel will discuss distribution strategies whether they be DIY or more traditional “all rights deals.”  They will examine transactional VOD and free or ad-sponsored VOD and offer suggestions on how to exploit both.   They will discuss efficient and effective marketing campaigns as they relate to the different windows. 

  Collectively the panel has released over 1000 films over the last 4 years and will candidly share their experiences with the audience.

  Historically the rule of thumb was that it should take about 7 years for a film to transition from theatrical release to free television as it slowly moved through its “windows.”  Today those same windows have dramatically collapsed; they can be 7 months or even shorter.   What happened and why? Is this good for independent film? 

  Whether you’re a filmmaker, producer, sales rep, or consumer you need to understand windows. 

  The Watching Windows panel will explore, define, and elaborate on windows as they relate to a film’s financial success and audience reach.  You’ll hear from industry experts who understand filmmakers’ desires and guide them through distribution realities.  The panel will discuss distribution strategies whether they be DIY or more traditional “all rights deals.”  They will examine transactional VOD and free or ad-sponsored VOD and offer suggestions on how to exploit both.   They will discuss efficient and effective marketing campaigns as they relate to the different windows. 

  Collectively the panel has released over 1000 films over the last 4 years and will candidly share their experiences with the audience.

search:
  Watching Windows: Constructing Your DIY Distribution Cora Olson Present PicturesDiana Kerekes ComcastDylan Marchetti Variance FilmsRich Wellerstein AT&amp;TMichael Murphy Gravitas Ventures


name_last: Breaking Glass Ceiling - Fearless Women Entrepreneur
name: Breaking Glass Ceiling - Fearless Women Entrepreneur
name_index: B
website_link: http://objectivemarketer.com
hashtag: #SXSWomen
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP7391
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Amita Paul (ObjectiveMarketer)
  Marylene Delbourg-Delphis (Emailvision)

  Summary
  Starting a business is taking a step. This interactive session discusses the transitions from fearless women entrepreneurs to business leaders.

  You don't want to simply break glass ceilings and start in a negative fashion that has yielded mixed results in the business world as there are only 13 women CEO's in the USA's 500 most publicly traded companies. Despite gains, women business owners still have many barriers to overcome before obtaining truly equal opportunity in the marketplace. So, What are these barriers? These questions and many more like this, mark every step of the path these fearless women in business take, every day. 

  It takes one to see the blue sky to break the glass ceiling.

search:
  Breaking Glass Ceiling - Fearless Women Entrepreneur Amita Paul ObjectiveMarketerMarylene Delbourg-Delphis Emailvision


name_last: Benda Bilili!
name: Benda Bilili!
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31371.jpg
website_link: http://TBD
event_category: Screening
event_sub_category: Documentary Feature
search: Benda Bilili! Renaud Barret, Florent de La Tullaye
original_serial: event_FS11531
original_venue_serial: Alamo Lamar B
description:
  Director: Renaud Barret, Florent de La Tullaye
  FRANCE | 84 minutes
  National Geographic Cinema Ventures


  Starring:
  Léon “Ricky” Likabu, Roger Landu, Coco Ngambali Yakala, Theo “Coude” Nsituvuidi, Claude Kinunu Montana, Paulin “Cavalier” Kiara-Maigi, Djunana Tanga-Suele, Cubain Kabeya, Makembo Nzalé, Zadis Mbulu Nzungu


  Ricky has a dream: to make Staff Benda Bilili the best band in Congo Kinshasa.
  Roger, a street child, more than ever wants to join these stars of the ghetto, who get around in customized tricycles. Together, they must avoid the pitfalls of the street, stay united and find the force to hope in music. For five years, from the first rehearsals to their triumph in international festivals, Benda Bilili ! (“beyond appearances”) is the story of this dream come reality.


name_last: Skatenigs
name: Skatenigs
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/47441.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/skatenigs-Stick_it_in.mp3
website_link: http://www.skatenigs.com
event_category: Showcase
event_sub_category: Rock
search: Skatenigs
original_serial: event_MS14190
original_venue_serial: Emo's Jr
description:
  The Skatenigs were doing things they liked without anybody's approval or looking at the past or the future. Their simple songs with anarchy bent, intelligent lyrics, samples from movies or politicians speeches perfectly matched to the songs and characteristic voice of Phil Owen created a general showcase of this Texas band. 
  The leader and vocalist in the band was unchangeable Phil 'Phildo' Owen, a musician in such other projects like Snowblack, Choreboy or (the most often) Revolting Cocks, but also a producer of the first Skrew album amongst all. Phildo has his own style of making music and performing it on the stage, maybe more spontaneous than worked out but still memorable after many years have passed by. 
  The public was always enthusiastic to the live shows of The Skatenigs what's yet another proof for its characteristic sound mixing punk, rock, rap and metal styles with a little bit of industrial as well. 
  Now, the 'CEO of industrial bump and grind' will soon unleash the heavily-anticipated Skatenigs album. Owen's most dynamic and cohesive effort to date, blistering industrial tracks that are a forward-thinking, scathing indictment of the fast food mentality and the utter complacency that is pervading and eroding American culture. Scheduled for digital release spring 2011 'Adult Entertainment for Kids' is sure to rock the foundations of everything considered to be wholesome by middle-America. 
  The message is simple, yet urgent: it is a lyrical call-to-arms to wreak havoc on conformity, to rebel against the idiocy that is inherent in societal institutions, to stop tolerating nefarious political administrations, corrupt corporations, and the evils of capitalism.


name_last: Viper Creek Club
name: Viper Creek Club
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/2497.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Viper_Creek_Club-Eliza.mp3
website_link: http://www.vipercreekclub.com
event_category: Showcase
event_sub_category: Pop
search: Viper Creek Club
original_serial: event_MS13077
original_venue_serial: Mohawk
description:
  Viper Creek Club (VCC) is the joint effort of Seattleites Mat Wisner and Brandon Jensen. The duo
  evolved from the Spokane-based band Ambulance for Angeles when Mat and Brandon connected
  after moving to Seattle. After turnover and change in that previous project, they sought a way
  to bring their various aspirations together into a new venture. Along the way, their changing
  ambitions and personal struggles became musical discovery and growth. Originally an idea in
  one of Mat’s demo songs for Ambulance for Angeles, VCC is now their alliance, formed by their
  sometimes diverging fascinations.

  The unlikely combination of styles and ideas that emerge from this duo makes for a refreshing
  brand of electro-pop music. VCC is inherently influenced by Mat and Brandon’s separate
  undertakings and their own ideas about sound, composition methods, and genre are continually
  expanding through them. Outside of VCC, Brandon records, mixes, and masters local bands and
  acoustic musicians. Mat produces, engineers, and mixes for local hip hop artists and is currently
  producing a buzzed about remix album. The Stranger’s Charles Mudede calls Viper Creek Club’s
  hip hop project “the first solid, artistic connection between local indie rock and indie hip hop… In
  Viper Creek Club’s remixes, we hear a connection that’s convincing and alive with an energy that’s
  genuinely new.”

  Their debut album Letters was released in August 2010, receiving very positive reviews as well as
  regular plays on KEXP in Seattle (Top 10 on the North West music chart). Mastered by Grammy
  award nominated engineer, Evren Goknar, and recorded by acclaimed Seattle engineer, Frank
  Mazzeo (in his own Push/Pull studio as well as Seattle’s famous London Bridge), the album
  combines smart production techniques with organic percussion and piano, making it both
  deliberate and natural at the same time. VCC’s beats are carefully constructed and synth-focused,
  never failing to get a party going. The sound is heavily influenced by euro pop music but also genres
  such as hip hop. Wisner provides vocals, keys, beats, and loops, while Jensen plays guitar. Songs are
  influenced by everything from murder mysteries to lust gone wrong, creating a consistently catchy
  album that will make you want to move from start to finish.

  Viper Creek Club has been featured in The Stranger, Seattle Weekly, online in URB Magazine,
  ShortAndSweetNYC, and popular Seattle blogs like Seattle Show Gal and Another Rainy
  Saturday. “We could very well be staring the next big thing directly in the face,” wrote Nikki Benson
  of Seattle Show Gal, “the vocal tones flow perfectly with the energy and emotion of the song, and the
  production is top notch.”

  Mat and Brandon put all of their passion and experience to good use with VCC, making this club one
  that you will want to be a part of. As Mudede put it, “there’s a new sound in town, and it’s being
  made by Viper Creek Club.”


name_last: Kriminals
name: Kriminals
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/2654.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/KRIMINALS-Lets_Go.mp3
website_link: http://www.myspace.com/kriminals
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Kriminals
original_serial: event_MS15072
original_venue_serial: Karma Lounge
description:
  KRIMINALS


                  The Kriminals are a group of unique individuals, striving to achieve their goals in a passionate manner.  Starting out as a local street gang from south Austin, Texas in the early 90s, they understood the trials and tribulations in life that many face.  Rather than self destructing, which was highly probable, they rose to the challenge of surviving this dirty game. In the process of staying afloat they picked up the knowledge needed for their long journey ahead.  As what is seen so often in Texas, freestylin' was a large part of their recreational lives!  They constantly received compliments and suggestions of getting more serious about what, at the time, was just a hobby.  Soon, taking heed to the advice of their peers, they began to do just that, and became more serious about music and how they could create it. 

  	At that time (2003), they began to put money, man hours, and sweat into what was starting to become a job.  They began their quest with the album Chapter 1, which was a raw show of talent.  Next up in 2004, was Kriminalistic Minds, which showed progression and skill. 

                 2005 brought a year where they realized that they were on to something.  Yet in their lives, times were rough so things were not moving as fast as they would have liked.  With the mind set of keeping going and not once thinking of quitting, they began working on Kriminals on the Loose.  In the process of recording this album, they got their first opportunity to perform live at the Historic Victory Grill in 2006.  The first show was a huge success, blowing up the stage, and opening the door for many performances to come.

  	Throughout 2006, they opened for big name artists such as 8 BALL & MJG, WEBBIE, BIG TUCK,  and BIG MOE and performed at more than 25 venues in Austin, the live music capital of the world, including Emo's, Antone's, Flamingo Cantina, Ruta Maya, Troubadour's, Dirty Dog Bar, Red 7, Spiros, 311, Fire House Lounge, Barcelona, Volume, Fuze, Gordos, Abraxus Tavern, Illusions, The Parish, and many others.  They also began working on The Games We Play, which created a buzz for the group and displayed their passion for creating classic tracks.  

                 The Kriminals steamed rolled through 2007 and 2008 doing well over 100 shows throughout Texas, blazing a trail with hot performances,  opening for artists such as TRAE, KYLE LEE, MAGNO, E.S.G., BIG POKEY, DIRTY WORMZ, S.P.C, LIL KEKE, DEVIN THE DUDE, Z-RO, BUN B., including the 2008 SXSW TECH N9NE show!

                 The Kriminals released Austin Knights in 2009, followed by shooting a video for the title track and a six month bi-weekly showcase at Karma Lounge to promote the album.  A new album is in the works for release by the end of 2010.  The Kriminals will also be performing at the 2011 South-by-Southwest (SXSW) Music Festival.  

                 All in all, the Kriminals are an up and coming group out of south Austin, Texas, looking to leave a stain and make music that can last.


name_last: WTF with Marc Maron - Live Podcast Taping
name: WTF with Marc Maron - Live Podcast Taping
name_index: W
event_category: Comedy
event_sub_category: Various
search: WTF with Marc Maron - Live Podcast Taping Marc Maron WTF with Marc Maron Podcast
original_serial: event_OE00356
original_venue_serial: Esther's Follies
description:
  Participants:
  Marc Maron (WTF with Marc Maron Podcast)

  Summary
  Marc Maron brings his critically acclaimed podcast from his garage in Los Angeles to our stage in Austin, TX. WTF is a comic on comic interview, whose topics often include the arc of the interviewees career, shared past experiences, and current affairs.

  Marc Maron brings his critically acclaimed podcast from his garage in Los Angeles to our stage in Austin, TX. WTF is a comic on comic interview, whose topics often include the arc of the interviewees career, shared past experiences, and current affairs.


name_last: Interactive Comics: Techniques to Enhance Math Education
name: Interactive Comics: Techniques to Enhance Math Education
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/InteractiveComicsTechniques.jpg
website_link: http://ccproject.comicgenesis.com
hashtag: #ccp
event_category: Education
event_sub_category: Solo
search: Interactive Comics: Techniques to Enhance Math Education John Baird Create a Comic Project
original_serial: event_IAP7025
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  John Baird (Create a Comic Project)

  Summary
  Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.


name_last: Open Mike Eagle
name: Open Mike Eagle
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/4616.jpg
website_link: http://mikeeagle.net
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Open Mike Eagle
original_serial: event_MS15172
original_venue_serial: The Bat Bar
description:
  'One of LA's smartest young voices' says the Los Angeles Times about the Chicago-born and South LA-based Open Mike Eagle. Born Michael Eagle, OME has a knack for disarming listeners with mesmerizing harmonies while presenting his droll observations of human behavior delivered with deft wit. As a student of what he calls 'the Rap Graduate School' of Leimert Park's Project Blowed, he is an heir apparent to indie rap luminaries Busdriver, Aceyalone, and Pigeon John. He has also fostered an audience in the comedy world having performed numerous times at the world famous Upright Citizens Brigade Theater and being the only hip-hop act ever invited to be the musical guest at the Paul F.Tompkins variety show. An emcee savvy enough to explain the nuances of the current financial troubles on one song, while honest enough to describe his own drunken and misguided text messaging in the next, Mike Eagle is poised to become a standout in the new order of independent hip-hop.


name_last: The Future of Innovation in Banking
name: The Future of Innovation in Banking
name_index: F
event_category: Special Programming
event_sub_category: Solo
search: The Future of Innovation in Banking Antonio Benjamin CITI
original_serial: event_IAP000612
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Antonio Benjamin (CITI)

  Summary
  In an era of rapid internet development and innovation, banks have been described as technology laggards.  This session will explore the future of innovation in banking and the payments industry.  There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups.  The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”.    Is there a future for the banking industry or are banks in danger of becoming relics.  The session is not about Citigroup nor its business.


name_last: The IFC Crossroads House
name: The IFC Crossroads House
name_index: I
event_category: OTHER
event_sub_category: Various
search: The IFC Crossroads House
original_serial: event_OE00247
original_venue_serial: 7th and Brazos
description:
  Join IFC live in-studio as we showcase the best of SXSW Film, Interactive and Music. Stop in for ALL DAY HAPPY HOUR, LIVE MUSIC every day, discussions with SXSW Film, Interactive and Music contributors, and other live events! Follow us on Twitter @ifctv for schedule updates.


name_last: Diamond Rings
name: Diamond Rings
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/1541.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Diamond_Rings-Something_Else.mp3
website_link: http://diamondringsmusic.com/
event_category: Showcase
event_sub_category: Pop
search: Diamond Rings
original_serial: event_MS14359
original_venue_serial: Beauty Bar Backyard
description:
  Although initially pegged in some corners as a novelty act audiences have now begun to identify with Diamond Rings unique brand of pop songwriting and his overtly glamourous live sets. Showcasing real human emotion and honest vulnerability is rare enough for a young man let alone one who matches his eyeshadow with his Air Force Ones while dancing about onstage with the reckless abandon of a teenager in the bathroom mirror. But there is something surprisingly mature shimmering beneath the glamour hidden in his immediately iconic voice and whip smart lyrics. It is this complete package that has even original Riot Girl Kathleen Hanna proclaiming herself a member of the growing legion of Diamond Rings fans.


name_last: Collaboration Nation: How Side-Projects Can Keep You Relevant
name: Collaboration Nation: How Side-Projects Can Keep You Relevant
name_index: C
website_link: http://methodandcraft.com
hashtag: #SideProjects
event_category: Business
event_sub_category: Core Conversation
original_serial: event_IAP6793
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Noah Stokes (Bold)
  Phil Coffman (philcoffman.com/Method & Craft)

  Summary
  Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects.

  Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives.

  Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects.

  A few things weʼll cover:
  • Planning and successfully launching a side project
  • Benefits of a side project?
  • How to manage collaborative relationships in terms of equity, roles and responsibilities
  • How can side projects make your employees more valuable
  • How to balance a side project with your career and family life

search:
  Collaboration Nation: How Side-Projects Can Keep You Relevant Noah Stokes BoldPhil Coffman philcoffman.com/Method &amp; Craft


name_last: John's Gone
name: John's Gone
name_index: J
picture_big_url: http://img.sxsw.com/2011/films/F28969.jpg
website_link: http://redbucketfilms.com
youtube_link: http://www.youtube.com/watch?v=9yrecSKzRcE
event_category: Screening
event_sub_category: Narrative Short
search: John's Gone Josh Safdie, Benny Safdie
original_serial: event_FS11992
original_venue_serial: Alamo Ritz 1
description:
  Director: Josh Safdie, Benny Safdie
  USA | 22 minutes


  Starring:
  Benny Safdie, Jordan Valdez, Dakota Goldhor, Owen Kline, Antonio Gusman, Mitchell Wenig, Juan Waters, Sally the Monkey


  John's Gone is a fever dream comedy about John's World soon after his mother passes away. He sells things online, cheats off dollar stores, needs friends but settles for strangers, has roaches, and is prematurely thrust into the cruel wasteland that is the world around him. He is surrounded by people who don't speak his language, junk he piles up in his apartment filled with cultural beacons he ignores with idea of a potential sale. He is punch drunk (not with love) but something far more strange and lost. One can only say John's Gone.


name_last: Passion for Typography Meet Up
name: Passion for Typography Meet Up
name_index: P
event_category: Meet Up
event_sub_category: Meet Up
search: Passion for Typography Meet Up Shawn O'Keefe SXSW STAFF
original_serial: event_IAP000615
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Shawn O'Keefe (SXSW STAFF)

  Summary
  Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the 'clothes that words wear'? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together. Cash bar onsite.


name_last: Conserve Code: Storyboard Experiences with Customers First
name: Conserve Code: Storyboard Experiences with Customers First
name_index: C
website_link: http://www.intuit.com/
hashtag: #ConserveCode
event_category: Design / Development
event_sub_category: Dual
original_serial: event_IAP7349
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Joseph O'Sullivan (Intuit)
  Rachel Evans (Intuit)

  Summary
  Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer.  At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers.
   
  In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.

search:
  Conserve Code: Storyboard Experiences with Customers First Joseph O'Sullivan IntuitRachel Evans Intuit


name_last: Netherfriends
name: Netherfriends
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/41280.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Netherfriends-Bret_Easton_Ellis_Novel.mp3
website_link: http://myspace.com/netherfriends
event_category: Showcase
event_sub_category: Pop
search: Netherfriends
original_serial: event_MS11847
original_venue_serial: Skinny's Ballroom
description:
  Shawn Rosenblatt, the core of the band Netherfriends, has turned the mythology of touring on its head since his latest months of touring, making his trip around the country into a productive affair. Starting in April 2010, Shawn gave up his apartment and hit the road for one year with the goal to write and record a song and perform in all 50 states. As of January, he has hit 39 states. Netherfriends began as a musical offering of Shawn Rosenblatt in 2007, while he was still a student at Columbia College in Chicago. During the 50 Songs Project, Netherfriends has released his debut LP Barry and Sherry as well as played the Pitchfork Music Festival, the Pop Montreal Festival, and the CMJ Music Fest. After releasing Barry and Sherry last September, Netherfriends wasted no time in releasing the free flowing EP Alap to ring in the New Year. 

  Netherfriends bends traditional colors of pop touching upon psychedelic, dream, and synth to create a new musical spectrum.  According to Daytrotter, Shawn Rosenblatt 'is some kind of a mastermind' that 'has an expert way with indie rock arrangement and with the tricky business of sounding both unfamiliar and like something that we've been intimate with time and again.' 

  The next few months will see Netherfriends on the road for a return to the SXSW Music Festival and the completion of the 50 Songs in 50 States Project. Netherfriends plans to begin releasing the 50 songs as a series of EPs/LPs within the next couple years.


name_last: Social Networking is Not Very Social
name: Social Networking is Not Very Social
name_index: S
website_link: http://www.textPlus.com
hashtag: #socialornotsocial
event_category: Social Graph
event_sub_category: Core Conversation
search: Social Networking is Not Very Social Drew Olanoff textPlus
original_serial: event_IAP7026
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Drew Olanoff (textPlus)

  Summary
  Social Networking as we know it today may become a thing of the past.  In fact, it may already be.  Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people.  Is Facebook already dead to them?  Was it ever alive in the first place?  The mobile industry has evolved Social networking as we know it today.


name_last: Marianne Dissard
name: Marianne Dissard
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/41309.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Marianne_Dissard-The_One_And_Only.mp3
website_link: http://www.myspace.com/mariannedissard
youtube_link: http://www.youtube.com/watch?v=w3MBfNUbqpQ
event_category: Showcase
event_sub_category: World
search: Marianne Dissard
original_serial: event_MS12948
original_venue_serial: St David's Bethell Hall
description:
  OFFICIAL SITE  -- > http://www.mariannedissard.com
  ----------------------x---------------------------- French-born, Tucson-based chanteuse Marianne Dissard, named one of 50 French people that matter in the USA in France-Am©rique Mag', was born within sight of the Pyr©n©es mountains in the South of France but has been living in the American West since the age of 16. Singer, writer of lyrics and poetry, filmmaker and performance artist, Marianne Dissard tours extensively the world over, either solo or with her Tucson and New York-based bandmates. Over the course of four acclaimed albums released worldwide, she has collaborated with Tucson's sweethearts Calexico, Howe Gelb, Na¯m Amor, Sergio Mendoza and Brian Lopez as well as with her extended family outside of Arizona, including chanteuse Fran§oiz Breut, choreographer Ami Garmon, composer Christian Ravaglioli and Rhymesayers producer BK-One.
  ----------------------x----------------------------
  Marianne Dissard's second 'official' album, L'Abandon (2011) was released worldwide in early 2011 with year-round touring in Europe, New Zealand, Australia and North America. Produced by Marianne, with Jim Waters (Jon Spencer, Sonic Youth) and BK-One (Rhymesayers, Brother Ali), L'Abandon was recorded with Christian Ravaglioli from Italy, Luke Doucet from Canada, Arthur Vint, Connor Gallaher, Sergio Mendoza (Y La Orkesta, Calexico N.A), Brian Lopez (Mostly Bears) and Th¸ger Lund (Giant Sand). The release includes a companion DVD, the bawdy burlesque remake, directed by Marianne, of the Andy Warhol's 1968 western, Lonesome Cowboys.
  ----------------------x----------------------------
  In 2010, Marianne released her 'intermediary' album, Paris One Takes (2010) (8/10³ Blurt, a fantastic album. 4/5 Stars Venus Magazine, Definitely one of our favorite albums of 2010³ Lucid Culture) as a free download, in gratitude to her fans. She attended SXSW 2010, blogging about the festival for The Huffington Post and toured the US with Fran§oiz Breut, including a show at the Museum of Modern Art MOMA in NYC.

  Between Chanson and Americana, Marianne Dissard's enchanting debut album, L'Entredeux (2008), was produced and composed by Calexico's Joey Burns, with stellar contributions by friends from both continents, including Calexico's John Convertino on drums, Na¯m Amor, Rob Burger, Sammy Decoster and Mickey Raphael. L'Entredeux was released worldwide in the Fall 2008, with 15 months of touring from Europe to New Zealand and North America. The album won a prestigious Coup De Coeur from France's Acad©mie Charles Cros in 2009 and was voted in the Top 10 French albums of the decade by Francophile bloggers. A moody, captivating album, with roots in Nick Drake's introspection, Francoise Hardy's romanticism and Nina Simone's drama. writes Blurt Magazine. A music video for Les Draps Sourds guest-features France's pop stars Katerine and Dominique A.
  ----------------------x----------------------------
  The very, very first album is Dedicated To Your Walls. May They Keep Blooming (2006), recorded with Joey Burns on guitar and Marianne singing.
  ----------------------x----------------------------
  ----------------------x----------------------------
  SXSW SHOWCASES:   THURSDAY 17 noon FRENCH BUREAU EXPORT West Tent, Brush Square Park
  http://www.francerocks.net/austin2011/burex-party-brush-square/  ----------------------x---------------------------- THURSDAY 17 4:30pm Twangfest KDHX  Jovita's Mexican Restaurant
  http://www.facebook.com/twangfest


name_last: Branded Entertainment Meet Up
name: Branded Entertainment Meet Up
name_index: B
event_category: Meet Up
event_sub_category: Meet Up
search: Branded Entertainment Meet Up Gregory Kallenberg Kallenberg Productions
original_serial: event_IAP000490
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Gregory Kallenberg (Kallenberg Productions)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.


name_last: Complete
name: Complete
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2256.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/complete-Hoogie_Boogie_Land.mp3
website_link: http://www.myspace.com/completebarbed
event_category: Showcase
event_sub_category: Rock
search: Complete
original_serial: event_MS12917
original_venue_serial: Rusty Spurs
description:
  Complete has been around for over 20 years and we have played everywhere when we were in other bands. Around 3 years ago we found about how beloved we were World Wide thanks to Youtube!!! So we started up with Complete once again, the warm welcome in which we have gotten is what we always were trying to do with our band. The first time we played at SXSW we packed the place to the point to where people were having to set out side and hear our show, the next time we played SXSW we experienced close to the same thing again. Complete is a cross between so many different styles,all rolled up in to one, it is hard to pin point just one style of music we play.


name_last: Anime Meet Up
name: Anime Meet Up
name_index: A
event_category: Meet Up
event_sub_category: Meet Up
search: Anime Meet Up Ken Wallen N/A
original_serial: event_IAP000510
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  Ken Wallen (N/A)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who share a passion for anime. Cash bar onsite.


name_last: Sparrow Songs - One Year
name: Sparrow Songs - One Year
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F29974.jpg
website_link: http://www.thesparrowsongs.com
youtube_link: http://www.youtube.com/watch?v=57P0tZdqxlQ
event_category: Screening
event_sub_category: Documentary Short
search: Sparrow Songs - One Year Alex Jablonski
original_serial: event_FS11375
original_venue_serial: Alamo Ritz 2
description:
  Director: Alex Jablonski
  US | 4 minutes
  FGF Ohio Filmworks


  Sparrow Songs is a project in which filmmaker Alex Jablonski and cinematographer Michael Totten make and exhibit one short documentary per month, every month for one year. 

  Episode 9 is a portrait of the first year of one marriage, the director's own.


name_last: Stand Out: Investigative Journalism for Bloggers
name: Stand Out: Investigative Journalism for Bloggers
name_index: S
website_link: http://mashable.com/author/greg-ferenstein/
hashtag: #InvestigativeBlog
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7621
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Francine McKenna (TheAuditors.com)
  Gregory Ferenstein (Fast Company)
  Josh Catone (Mashable)

  Summary
  Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.

search:
  Stand Out: Investigative Journalism for Bloggers Francine McKenna TheAuditors.comGregory Ferenstein Fast CompanyJosh Catone Mashable


name_last: Nelo
name: Nelo
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/2383.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nelo-I_Don't_Care.mp3
website_link: http://www.nelomusic.com
event_category: Showcase
event_sub_category: Rock
search: Nelo
original_serial: event_MS13615
original_venue_serial: Lustre Pearl
description:
  bio:

  Nelo 

  Nelo performing at Austin City Limits Music Festival in October 2009 
  Background information 
  Origin Austin, Texas, United States 
  Genres Alternative Rock 
  Years active 2005-present 
  Website www.nelomusic.com 
  Members 
  Matt Ragland
  Reid Umstattd
  Brian Donohoe
  Ryan Jacobi
  Sean Jacobi
   
  Former Members
   
  David Long
  Chris Hill
  Stephen Goodson

   

  Nelo (band) is an alternative rock band formed in Austin, TX in late 2005. The band is composed of songwriter/ guitarist Matt Ragland, singer Reid Umstattd, saxophonist/ keyboardist Brian Donohoe, drummer Ryan Jacobi, and bassist Sean Jacobi[1]. 

  •

  •

  •

   

  History
  Nelo was officially formed in 2005, but Ragland, Hill, Long, and Goodson started playing casually together years before in Dallas, TX, where they attended the same high school. During these years, Ragland began writing songs and found an unsuspected singer in Umstattd, a long time friend at a summer camp in Burnet, TX. Ragland and Umstattd later became college roommates and started playing around Austin as an acoustic duo. After graduating college, Ragland brought the entire group together, with the addition of Mike St.Clair on bass.
  Upon the formation of the band in September 2005, Nelo immediately moved to Athens, GA and began playing at DT’s Down Under, an underground bar that Ragland managed. The band later moved on to regularly play other local venues including the 40 Watt Club and the Georgia Theatre.
  In the spring of 2007, the group moved back to Texas to begin work on what would become their self-titled debut album in Austin. Recorded at Willie Nelson’s Pedernales Studios and released on Justice Records, Nelo was composed of songs written largely by Ragland and road tested over the previous years in Texas, Athens and across the Southeast. In April 2008 the record debuted at #21 on Billboard's Top Heatseekers Chart[2]. The band spent the year touring to support the album.
  In October 2008 Nelo traveled to New York City to play the CMJ Music Marathon. They returned to Pedernales Studios that December to record Two Years Ago, an E.P. produced by Doug Lancio[3]. The band and original member David Long parted ways at the end of 2008.
  Nelo began touring in January 2009 in support of Two Years Ago, which was released by Justice Records one song at a time on iTunes beginning in March and ending as a completed E.P. on July 14. The E.P. was made available exclusively online and at live shows.
  In March 2009, Nelo played the SXSW Music Conference in Austin for the second time and added saxophonist Brian Donohoe to the band. Nelo performed at Austin City Limits Music Festival on October 2, 2009[4]. Soon after, the band and former members Chris Hill, Mike St.Clair and Stephen Goodson went their separate ways. Later that month, Nelo announced their intent to go back into the studio in 2010 to record their second full length studio album. The new record, 'Ordinary Scene', debuted at #6 on iTunes rock chart.

   Discography
  •Nelo (2008)
  •Two Years Ago EP (2009)
  •Ordinary Scene (2010)


name_last: The Last Alternative
name: The Last Alternative
name_index: L
hashtag: lastalternative
event_category: Panel
event_sub_category: Various
original_serial: event_MP990197
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Moderator:
  David Katznelson (Birdman Recording Group Inc)

  Participants:
  Geoff Travis (Rough Trade Records)
  Richard Gottehrer (The Orchard)
  Scott Booker (ACM@UCO/Hellfire Entprises Ltd)
  Seymour Stein (Sire Records)

  Summary
  Independent music and labels have always been the life-blood of the industry.  Of the 41 artists featured on the first ballot of the Rock And Roll Hall Of Fame, 39 of them started at independent labels.  In the late 80s, while the music industry was living the last part of its renaissance, major labels once again turned to independent music for its future.  The results: a sonic revolution that changed the sound of popular music, and the music industry forever. This discussion will look at the history of the major label/independent label relationship, with a focus on the time period during the 80s when the majors decided to take meaningful chances on the crazy underground sounds of the post-punk era.  And with Arcade Fire winning a Grammy this year, we will ponder the future of the “underground” artist.

search:
  The Last Alternative Geoff Travis Rough Trade RecordsRichard Gottehrer The OrchardScott Booker ACM@UCO/Hellfire Entprises LtdSeymour Stein Sire RecordsDavid Katznelson Birdman Recording Group Inc


name_last: Moja
name: Moja
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/40938.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Moja-Hello.mp3
website_link: http://www.myspace.com/moja777
event_category: Showcase
event_sub_category: Dance
search: Moja
original_serial: event_MS10891
original_venue_serial: Headhunters
description:
  moja; 
  Haruhiko (bass&voice)
  Masumi   (drum)
  A band from TOKYO, JAPAN

  Haruhiko Higuchi and Masumi Sakurai AKA Moja have been making sonic indentations on fans worldwide with their original sound. The band has perfected the art of producing maximum decibel output from the vertex of two turbulent rock musicians.

  This output can at least be partially attributed to the unique relationship of founding members Higuchi (bass/vocals) and Sakurai(drums) who originally met in as members of a 4 piece band, Gorilla. In 2006, both were taken aback when both the singer and lead guitarist suddenly left. Undeterred, Higuchi and Sakurai vowed to continue on as a duo and laid the foundation out for what would be Moja's signature sound today, first on the streets and in budget studios and then in Tokyo livehouses.

  The band quickly gained a following both from their music and a quirky tendency to set up and play in the middle of the audience. Their first international event was the M.E.A.N.Y. FEST 2007 in New York's Knitting Factory and bigger things would be soon to come.

  Though they played internationally before, their real introduction on the global stage came in December of 2007 when Moja finished 3rd in the G.B.O.B. (Global Battle of the Bands) final in London. Suddenly the world was aware of this duo from Tokyo and doors opened everywhere. They performed in Japan’s Summer Sonic, Canada’s Envol Et Macadam & NXNE, Italy’s Italia Wave, as well as locations in New York, Toronto, Liverpool, and Hong Kong.

  With 2008 came the release of their debut CD “Moja” The band is currently working on their second album and preparing to take stage in 2011’s SXSW. Fans everywhere should be waiting in eager anticipation.


name_last: For a Minor Reflection
name: For a Minor Reflection
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/46087.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/For_a_Minor_Reflection-Flod.mp3
website_link: http://www.myspace.com/foraminorreflection
event_category: Showcase
event_sub_category: Rock
search: For a Minor Reflection
original_serial: event_MS11465
original_venue_serial: 512
description:
  Hailing from Iceland FaMR comprises of four 21-year-olds from Reykjavík, Iceland - Kjartan Holm (guitar), Guðfinnur Sveinsson (guitar and piano), Elvar Jón Guðmundsson (bass) and Andri Freyr Þorgeirsson (percussion). Their music is best described as energetic, melodious post-rock, though being the natural creative visionaries they are, the band expand and even subvert their style with almost every song.

  Starting life as a hard rock duo in a tiny garage in Reykjavík, Iceland, For a Minor Reflection (FaMR) morphed into an indie rock trio (for a week or so) and a blues quartet (for a little longer) before finally arriving at their current incarnation: instrumental post-rockers du jour.

  Back in 2007, the quartet struck up a fan base with their self-produced debut album Reistu þig við, sólin er komin á loft... (Rise, the sun’s up...), a mesmerizing, hour-long tapestry featuring six songs and recorded over a weekend in their friend’s studio. This record, as well as their energetic live shows, earned them a slew of accolades, including favourable comparisons to Explosions in the Sky, Caspain and Godspeed You! Black Emperor. Their fellow Icelanders Sigur Rós even described them as “a band with the potential to out Mogwai”.

  Following a scintillating live performance at 2007’s Iceland Airwaves, FaMR were invited to undertake a two-week 2008 tour in the USA and Canada. Later in the same year the band were invited to do 15 dates with Sigur Rós on a European tour and used the opportunity to release their album on iTunes, as well as selling it on the tour. The band sold out on the 2000 albums they manufactured bringing the total sales figures of this modest demo recorded in a home studio to 5000 copies.

  Needless to say the tour with Sigur Rós attracted the attention of a lot of promoters which landed them a showcase slot at Eurosonic at the start of 2009 and a months headline tour in Europe early summer last year Spending the rest of the summer writing a new album FaMR chose the Sigur Ros studio in Iceland to record 10 new songs with LA producer Scott Hackwith.


name_last: The Eastern Sea
name: The Eastern Sea
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/41775.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Eastern_Sea-The_Menu.mp3
website_link: http://www.myspace.com/theeasternsea
youtube_link: http://www.youtube.com/watch?v=3ES5Tuv6nRg
event_category: Showcase
event_sub_category: Folk
search: The Eastern Sea
original_serial: event_MS14475
original_venue_serial: tenOak
description:
  At times, it is easy for The Eastern Sea to forget that Austin, Texas is home. And for that reason, their self-titled record (in two parts) plays much like a travelogue, a recollection of distant places that tend to mimic their own, somehow foreign, neighborhoods.

  Musically, The Eastern Sea combines swelling post-rock-like percussion, energetic and melodic bass guitar, lofty wurlizter, synthesizer pads, and finger-picked guitar that can either float above the ground or come down like a ton of bricks.

  As a band, The Eastern Sea tends to mimic their own musical aesthetic, sometimes swelling to a massive 11-piece collective featuring string and brass instruments, and sometimes simplifying down to the core players in the group: Tomas Garcia-Olano (Bass/Keys), Zach Duran (Percussion), Kevin Thomas (Trumpet/Percussion), and Matthew Hines (Guitar/Vocals/Keys) are the solid foundation on which the band is built.

  The sound and unique sense of place heard on The Eastern Sea's two-part self-titled release also has much to do with the band's unique recording and music writing process. Having just graduated from St. Edward's University in Austin, Texas as valedictorian of his senior class, singer/guitarist/songwriter Matthew Hines has had to work, along with the other full-time students in the band, to create something special despite an often insane schedule.

  As the band continues to grow on a regional and national level, what 90.5 KUT, Austin's nationally-renowned public radio, has said of the band certainly rings true.

  'Austin and the rest of the indie-pop world will be hearing a lot from this act for awhile.'


name_last: AOL Studio
name: AOL Studio
name_index: A
event_category: OTHER
event_sub_category: Various
search: AOL Studio
original_serial: event_OE00184
original_venue_serial: Austin Convention Center
description:
  Where does technology merge with creativity? At the AOL Studio, in the lobby of the Austin Convention Center, where you'll find a blend of developers, writers and musicians. Stop by, watch a performance, see an interview and become a part of creativity in the making.


name_last: Joseph Jaffe
name: Joseph Jaffe
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/jaffe.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Joseph Jaffe
original_serial: event_OE00652
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Joseph Jaffe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.


name_last: Lydia Loveless
name: Lydia Loveless
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/46266.jpg
website_link: http://www.pelotonrecords.com/fr_lydialoveless
event_category: Showcase
event_sub_category: Country
search: Lydia Loveless
original_serial: event_MS13076
original_venue_serial: Red Eyed Fly
description:
  Blessed with a blast-it-to-the-back-of-the-room voice, the 20 year old native of Columbus, OH combines country classicism with punk rock candor-sometimes within the same song.

  Lydia grew up on a farm in Coshocton OH, a small weird town with nothing to do but make music.  So she did, starting off by playing bass in her sisters' band at age 14.

  She cites Hank Sr, Hank III, Richard Hell, Charles Bukowski, Loretta Lynn, Britney Spears and Lydia's musically inclined family as her big inspirations.  Yes, you read that right.  Bukowski AND Spears.

  Look for her debut Bloodshot release in the fall of 2011.


name_last: Metadata: The Backbone Of Digital Music Commerce
name: Metadata: The Backbone Of Digital Music Commerce
name_index: M
event_category: Panel
event_sub_category: Various
original_serial: event_FP990145
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Bill Wilson (NARM)
  Christopher Read (Warner Music Group)
  Fayvor Love (IODA)
  Kiran Bellubbi (955 Dreams Inc)

  Summary
  Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid.

  This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.

  Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid.

  This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.

search:
  Metadata: The Backbone Of Digital Music Commerce Bill Wilson NARMChristopher Read Warner Music GroupFayvor Love IODAKiran Bellubbi 955 Dreams Inc


name_last: Marketing Your Movie: Making A Great Trailer
name: Marketing Your Movie: Making A Great Trailer
name_index: M
website_link: http://www.goldentrailer.com
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP8191
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Monica Brady (Golden Trailer Awards)

  Participants:
  Larry Baldauf (Fox Searchlight)
  Mark Woollen (MWA/i-Trailers)
  Matthew Cohen (Sidehatch Entertainment)
  Michelle Hooper (Fox Searchlight)
  Peter Lawson (The Weinstein Company)

  Summary
  Getting a movie made is difficult enough but marketing it to its best advantage is equally as challenging. In this panel you will hear from award winning trailer editors and movie marketing experts on how to make a good trailer great, what makes a great trailer and ideas on how to get your film noticed in today's crowded digital landscape. Movie theater treats will be provided!

  Getting a movie made is difficult enough but marketing it to its best advantage is equally as challenging. In this panel you will hear from award winning trailer editors and movie marketing experts on how to make a good trailer great, what makes a great trailer and ideas on how to get your film noticed in today's crowded digital landscape. Movie theater treats will be provided!

search:
  Marketing Your Movie: Making A Great Trailer Larry Baldauf Fox SearchlightMark Woollen MWA/i-TrailersMatthew Cohen Sidehatch EntertainmentMichelle Hooper Fox SearchlightPeter Lawson The Weinstein CompanyMonica Brady Golden Trailer Awards


name_last: Family Of The Year
name: Family Of The Year
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/502.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Family_Of_The_Year-Chugjug.mp3
website_link: http://www.familyoftheyear.net
youtube_link: http://www.youtube.com/watch?v=l0_wEMnvcqQ
event_category: Showcase
event_sub_category: Folk
search: Family Of The Year
original_serial: event_MS11594
original_venue_serial: Emo's Jr
description:
  Channeling Fleetwood Mac’s musical stylings with a hint of late-era Beatles, Family of the Year braid catchy melodies, stellar male/female vocals and personal folk tales to create some of the happiest and saddest music you’ve ever heard.  The band’s classic musical style has been integrated with a modern fanbase that the band continues to create and release new music for.   

  Family of the Year self-released their debut EP Where’s the Sun on their Washashore imprint in September 2009. The EP showcases a variety of Family’s music, and includes 'Let's Go Down,' 'Castoff,' 'Summer Girl,' 'What a Surprise,' and 'Psyche or Like Scope.' Where’s the Sun is available for digital download at FamilyoftheYear.net for an optional donation. Contributions went directly toward the release of the band’s debut full-length album and continue to fund their collective life on the road.   

  In October, Family was handpicked out of 700 artists by Ben Folds and Keith Lockhart to open for Ben and The Boston Pops at Symphony Hall. Shortly after, the band flew west for California shows with Bell X1 before returning east for the  CMJ Music Marathon, marking Family Of The Year’s New York debut. SPIN.com selected the band as one 25 Must-Hear Artists from the 2009 CMJ Festival.   
  In November, Family hit the road with Edward Sharpe and The Magnetic Zeros in support of Family’s debut album, Songbook, also available for optional donation. 

  In January the band announced the release of an exclusive song every month through their e-mail list in 2010 and followed that with the digital release of their sophomore EP Through the Trees on March 9 under their own imprint, Washashore Records. The band retains their signature folk-inspired style while pushing the musical genre exploration for which they're known on the new EP, which also features friend and fan Willy Mason. 

  Singer Joe Keefe and the rest of the band blend seamless harmonies in the Beach Boys-esque ballad, “Summer Girl,” while “Stupidland” and “Let’s Go Down” are upbeat, catchy folk tunes.  Crossing boundries, Through the Trees features the traditional Family sound, but will also include 'The Barn,' a synth-heavy rock song, as well as 'The Princess and the Pea,' which embodies a laid-back yet catchy reggae sound.  

  Like most American families, FOTY come from all over. Brothers Joe and Sebastian Keefe grew up in Wales before staking their claim as locals on the rustic country island Martha’s Vineyard.  Christina Schroeter is a misfit of Orange County, CA while across the country southern gentleman James Buckey grew up in Jacksonville, FL. 
  Musical veterans Joe, Seb, and James enjoyed local Boston success in their raw rock ensemble Unbusted.  The Keefe brothers switched gears when they created the up-tempo indie-pop band The Billionaires, while James pursued a career in sound engineering. Christina, who spent five years of her childhood trying to weasel out of piano lessons, recently resigned from an entertainment PR firm, where she often rushed clients down red carpets before heading to band practice. 
   
  Joe, Seb, and Jamesy met Christina in LA. Even when they're not practicing, you can bet that this tight-knit group are hanging out. Whether it’s playing board games at the practice space or mellow nights sitting by the backyard fire pit over a jug of wine, FOTY truly consider each other family.


name_last: William Powers
name: William Powers
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/Powers_Cover.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: William Powers
original_serial: event_OE00602
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  William Powers, the award-winning author of Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.


name_last: Lady Friends And Flowers
name: Lady Friends And Flowers
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/45150.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lady_Friends_And_Flowers-Go_Tell_Her.mp3
website_link: http://www.myspace.com/ladyfriendsandflowers
event_category: Showcase
event_sub_category: Rock
search: Lady Friends And Flowers
original_serial: event_MS10960
original_venue_serial: The Parish Underground
description:
  Lady Friends And Flowers is a band that tries to write songs about women and men. The members live in the city and in the country. There are three of them. They tried to recruit some additional members to their band but that didn't work out because the recruits liked all the wrong bands an none of the right ones. They like listening to the records far more then playing the instruments but they have to play because that's how the emotions are transmitted to the women and men. They try to become better friends but they don't communicate in an adult fashion. Someday, maybe, they will grow up.


name_last: My Gold Mask
name: My Gold Mask
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/45033.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/My_Gold_Mask-Violet_Eyes.mp3
website_link: http://www.myspace.com/mygoldmask
event_category: Showcase
event_sub_category: Rock
search: My Gold Mask
original_serial: event_MS12082
original_venue_serial: The Hideout
description:
  Formed in late 2008 and first recorded in 2009, Chicago-based My Gold Mask is a two-piece band whose music conjures a moody, euphonious feeling, and a sound laced with midnight melodies. Featuring soaring vocals and tribal beats by Gretta Rochelle accompanied by the spiraling guitar work of Jack Armondo, My Gold Mask are sometimes dancy and sometimes brooding...but always infectious. Their duo of self-released 2010 EP's: 'A Thousand Voices' and 'A Million Miles' (respectively) capture their sound perfectly while hinting at whats to come.


name_last: Unpacking Gender: Men, Women, Technology and More
name: Unpacking Gender: Men, Women, Technology and More
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/UnpackingGender.jpg
website_link: http://www.debcha.com
hashtag: #unpackgender
event_category: Future15
event_sub_category: Future15
search: Unpacking Gender: Men, Women, Technology and More Debbie Chachra Olin College
original_serial: event_IAP6989
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Debbie Chachra (Olin College)

  Summary
  Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This talk will use ideas from psychology and education, including gender schemas, identity threats, and micromessaging, to investigate how we perceive and respond to gender. It will give you some tools to understand how you think about gender, along with information that puts that in greater social context. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society.


name_last: Billy's Birthday
name: Billy's Birthday
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F25659.jpg
website_link: http://thomaswohlford.net
youtube_link: http://www.youtube.com/watch?v=e110kD2Rw14
event_category: Screening
event_sub_category: Narrative Short
search: Billy's Birthday Thomas Wohlford
original_serial: event_FS12126
original_venue_serial: Alamo Ritz 2
description:
  Director: Thomas Wohlford
  USA | 16 minutes
  War Room Collective


  Starring:
  Sam Eidson, Rosana Field, Robert Hooe, Greg LeSar, Rob Hooe Jr, Josh Jones, Mike Boyle, Kevin Phillips, Mike Bailey, 20 others


  A film about a man who will stop at nothing to get to his son's birthday party unless its too hard or something.


name_last: Insider Tips for Maximizing Licensing Income & Opportunities
name: Insider Tips for Maximizing Licensing Income & Opportunities
name_index: I
website_link: http://www.mattel.com
hashtag: insidertips
event_category: Panel
event_sub_category: Licensing
original_serial: event_MP5729
original_venue_serial: Austin Convention Center
description:
  Room: Room 17AB

  Moderator:
  Katrina McMullan (Mattel Inc)

  Participants:
  Brian Mcnelis (Lakeshore Entertainment)
  John Ray (EMI Music Marketing)
  Julie Enzer (Disney Music Publishing)
  Paul Adams (Magus Entertainment)
  Rob Kaplan (Sony/ATV Music Publishing)

  Summary
  A hypothetical negotiation covering the licensing of two different songs (one recorded by a major label artist and one by an independent artist) for use in a major studio film, accompanying TV ads, branded toys/games, soundtrack, promotional uses, industrial uses, lyric changes and original artists re-recording the new licensed version. Learn the right questions to ask and what realistically can be achieved in non-record licensing.  Discover the intricacies  of  negotiating a licensing deal with multiple players and benefit in observing the perspective of licensees in these deals.

search:
  Insider Tips for Maximizing Licensing Income &amp; Opportunities Brian Mcnelis Lakeshore EntertainmentJohn Ray EMI Music MarketingJulie Enzer Disney Music PublishingPaul Adams Magus EntertainmentRob Kaplan Sony/ATV Music PublishingKatrina McMullan Mattel Inc


name_last: B-Boying
name: B-Boying
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31237.jpg
event_category: Screening
event_sub_category: Texas High School
search: B-Boying David Olivares
original_serial: event_FS11653
original_venue_serial: Alamo Lamar C
description:
  Director: David Olivares
  USA | 5 minutes
  Galena Park High School


  Starring:
  B-Boy David Olivares, Kid B-Boy – Ty Christian Powell


  Do you know the difference between B-Boying and Break Dancing? In this documentary, we will follow this craze through the eyes of Writer-Director-Producer B-Boy himself David Olivares to understand the competitive aspects, lifestyle, and how B-Boying can keep a young person fit and out of trouble.


name_last: The Moondoggies
name: The Moondoggies
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/1844.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Moondoggies-It_'s_a_Shame_It_'s_a_Pity.mp3
website_link: http://www.hardlyart.com/moondoggies.html
event_category: Showcase
event_sub_category: Alt Country
search: The Moondoggies
original_serial: event_MS10719
original_venue_serial: Red 7
description:
  There is something inherently calming about large bodies of water. In times of emotional duress, standing at the edge of an ocean watching the waves roll in and out, centers the spirit in a way that standing on terra firma cannot. Kevin Murphy  (lead vocals, guitar) chose to title the Moondoggies' new album Tidelands in part because of a remote area outside his old stomping grounds of Ketchikan, Alaska where he used to go to escape from civilization.  More importantly, as the sly recurring themes of water throughout the Seattle quartet's second full-length underscore, these are songs crafted to provide solace, sense, and cause for celebration in a world fraught with turmoil.

  'What the water represents can be taken many different ways,' concedes Murphy. 'Many of the lyrics came to me while trying to be constructive in how I dealt with feeling depressed, rather than just getting wrapped up in my own head.'

  Although full-throated vocal harmonies are still central to the band's sound, the ten selections that comprise Tidelands embrace a wider range of timbres and dynamics than their 2008 debut, Don't Be A Stranger. Stylistically, this sophomore set is a strong creative leap forward for the young band. There are selections fashioned from little more than hushed acoustic guitar and vocals (the haunting 'A Lot of People On My Mind'), and others-like the robust 'What Took So Long'-that rise and fall and accumulate momentum, veering towards gospel fervor with impassioned blasts of organ, then reeling back in quiet reflection. Tunes written almost exclusively by Murphy are juxtaposed with those born from long sessions improvising with his band mates: drummer Carl Dahlen, keyboard player Caleb Quick, and bassist Robert Terreberry. There are numbers that were composed at home in Seattle, alongside others created during Murphy's isolation in Alaska ('Empress of the North'). 'Lead Me On,' featuring violin by Seth Warren of the Maldives, sprang from the union of two different songs by Kevin and Carl. Further enriching the album's sonic palette are pedal steel performances by another member of the Maldives, Chris Zasche.

  Recorded in the winter months bridging 2009 and 2010, the record has a more unified feel than its predecessor. 'On our first album, we crammed everything on there, because we didn't know if we were ever going to have another opportunity,' admits Kevin. 'This time I really wanted it to make sense as an album. There was a theme, and I felt that honing in on certain songs and a particular feeling made it a more interesting record, and not just Don't Be A Stranger, Part 2.' (Songs deemed worthwhile, but inappropriate for inclusion on Tidelands, found a home on the EP You'll Find No Answers Here, released in June 2010.)

  The new album was produced and recorded by the band and Erik Blood (who also oversaw the making of their debut), with additional production input from Seattle stalwarts Phil Ek and Kurt Bloch. The quartet experimented and took risks during this process: multiple reads on the same song were tried, with various vocal and instrumental arrangements taken up and abandoned until the right balance was struck.  While 'Empress of the North' appears on Tidelands as a hushed acoustic ballad consisting entirely of acoustic guitar and pained, longing vocals, Blood convinced the guys to record an additional, vintage soul-style rendition of the tune. Bloch, meanwhile, recorded the quartet live-in-studio to capture the feel of their spirited live shows.

  Though they sprang from Seattle's vibrant roots music scene, the Moondoggies are a band schooled in much more than the common touchstones of the current Americana movement; there are no intentions of treading water stylistically here.  It's precisely this creative stretching that has resulted in the bands most artistic step forward to date: Tidelands.


name_last: Hispanic Marketing After the 2010 Census
name: Hispanic Marketing After the 2010 Census
name_index: H
website_link: http://nielsen.com
hashtag: #LatinoMKT
event_category: Latin America
event_sub_category: Panel
original_serial: event_IAP6913
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Jerry Rocha (The Nielsen Company)
  Kety Esquivel (Latinos in Social Media)
  Michael Munoz (Univision Communications)
  Reinaldo Padua (The Coca-Cola Company)
  Roberto Ruiz (Univision)

  Summary
  After the 2000 Census, companies began paying more attention to the Hispanic market.  The estimated buying power at the time was $500 Billion and has steadily increased since then. However, large corporations still struggle when it comes to marketing to Hispanics because they do not understand the subjective culture of the Hispanic marketplace--beliefs, fundamental priorities, modes of communication, technology adoption and buying habits (such as who makes the purchasing decisions in the household). 

  In this presentation, we'll explore the diversity of the Hispanic market such as how Hispanic markets in the U.S. vary by Designated Market Area (DMA). For example, how Los Angeles is different than Miami. We'll discuss commonalities in marketing to this group as well as how to translate your brand attributes so that they have cultural significance to Hispanics.

  Hispanics adopt new technologies at a faster rate than the general population making them segmented since they are heavy consumers of both online and mobile media. Therefore, the media marketing mix has to be more diverse. We'll show where the Hispanics are, what they are consuming, and how to reach sub-demographics such as 'Hispanic females aged 18-24 in Dallas.' 

  We'll also discuss the nuances of marketing to 2nd and 3rd generation Hispanics--some of whom may only speak English but who still identify strongly with the culture.

search:
  Hispanic Marketing After the 2010 Census Jerry Rocha The Nielsen CompanyKety Esquivel Latinos in Social MediaMichael Munoz Univision CommunicationsReinaldo Padua The Coca-Cola CompanyRoberto Ruiz Univision


name_last: Agalloch
name: Agalloch
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3315.jpg
website_link: http://facebook.com/AgallochOfficial
event_category: Showcase
event_sub_category: Metal
search: Agalloch
original_serial: event_MS13611
original_venue_serial: Barbarella Patio
description:
  For fourteen years the Pacific Northwest group Agalloch has carved out a multifarious sound consisting of black metal, folk, progressive rock, and ambient soundscapes that has marked them as a pioneer in the contemporary dark music scene. Their dynamic approach to metal began with the demo From Which of this Oak released in 1997. This demo exhibited a deep connection with the early recordings of bands like Ulver, In the Woods, and Katatonia. The band released one more demo before securing a three-album deal with The End Records resulting in the releases Pale Folklore (1999), The Mantle (2002), and Ashes Against the Grain (2006). In between each of these full-lengths the band pushed on the flexible boundaries they had developed around themselves through a series of limited releases that found the band experimenting with post-rock/experimental rock (The Grey EP, 2004), and neo-folk/psychedelic folk (The White EP, 2008).

  Beginning in early 2003 the band began performing live. Their stripped down and explosive live shows stretched from the west coast to the east coast of the US all the way through central Europe. Recently the band performed two sold out shows in Romania and was the first metal band to perform at the historical Reduta Cultural Center in Brasov. In late 2008 the band’s live performance was captured on DVD in Belgium and released under the title The Silence of Forgotten Landscapes (Shiver Records). In their eight year history of playing live Agalloch has had the pleasure of performing with such diverse groups as The Gathering, Dornenreich, Alcest, Subarachnoid Space, OvO, Satyricon, Saturnus, and many others. Such varied lineups are a testimony to the ease with which Agalloch can cross musical genres and styles. 

  Now, after a long four year wait, Agalloch returns with their fourth full-length album Marrow of the Spirit to be released on November 23rd, 2010 through Profound Lore Records. This new record encompasses the vast musical landscape Agalloch has traversed for fourteen years and sees them continuing to stretch and enrich their sound.


name_last: Library of Dust
name: Library of Dust
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F30165.jpg
website_link: http://www.libraryofdustmovie.com
event_category: Screening
event_sub_category: Documentary Short
search: Library of Dust Ondi Timoner, Robert James
original_serial: event_FS11794
original_venue_serial: Alamo Lamar A
description:
  Director: Ondi Timoner, Robert James
  USA | 15 minutes
  NuReality Productions


  Starring:
  David Maisel, Senator Peter Courtney, Mary Ellen Mark, Dr. Marvin Fickle, Rick Attig, Rob Finch


  Thousands of corroded copper urns containing the cremated remains of unclaimed psychiatric patients are discovered in 2004.
  A tour of the Oregon State Hospital involving the local press and a State Senator was conducted to uncover the deplorable conditions of the hospital. What they didn't expect to find was a storeroom full of human ashes dating back to the late 1800's. Photos are taken of the mysterious corrosive effect on the canisters and several histories of these forgotten souls are revealed in this unique tale.


name_last: Next Stage Presents The Luyas
name: Next Stage Presents The Luyas
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/luyas.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents The Luyas
original_serial: event_OE00022
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  It is easy to get lost in the Luyas’ musical world—their retro-futurist songs are drenched in echo, and built from guitars, French horn, piles of keyboards, drums and percussion. Singer/guitarist Jessie Stein expands the band’s already wide musical vocabulary when she plays the Moodswinger—a 12-string electric zither designed by the Dutch experimental luthier Yuri Landman.

  The Luyas are currently working on their forthcoming first album with Dead Oceans, slated for release in early 2011. Working with engineer Jeff McMurrich (Tindersticks, Constantines), The Luyas have also teamed up with friend and colleague Owen Pallett who is lending his arranging skills and violin playing to a number of tracks.


name_last: TRE9
name: TRE9
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3364.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/TRE9-Listen_Up.mp3
website_link: http://www.realityrap.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: TRE9
original_serial: event_MS13046
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  It’s people like Tre9 that helped earn Houston the nickname of “Hustle-Town, Texas.”  Young and focused, he started Much Luvv Records in 1998 with a vision-mission to make positive hip-hop music popular in order to improve lives around the globe. With three solo albums, one group album, and seven additional titles from Much Luvv artists, Tre9 has been acting on his dream. 

  For over 10 years, he has owned and operated a building maintenance company that has given him the freedom to excel in his craft as a hip-hop artist. It has also provided an avenue for him to invest in other business and ministry endeavors. All Eyes On Me Inc. is a media and event conglomerate which gives inspirational hip-hop artists a way to be seen and heard through an annual youth conference, awards show, and a television program. For the past six years, Tre9 has spearheaded the All Eyes On Me Achievement Awards (formerly known as THHHAA); a ceremony that honors over 30 artists, retailers, media companies, and businesses supporting positive hip-hop music. And with All Eyes On Me TV, Tre9, along with co-host Bushwick Bill (Geto Boys), aims to expose the optimistic side of urban culture that visual media outlets often ignore.  In addition to these creative avenues of exposure, Tre9 co-owns a destination portal website, DaSouth.com that provides an online presence for his music genre.  

  His multi-media business, 4930 Studios, offers audio production, video production, graphic design, and printing services that raise the standards of excellence throughout the industry. In the community, Tre9 co-founded URGEWORKS; an organization that brings uplifting messages through hip-hop performance arts to schools, churches, juvenile correctional facilities, and community centers. The organization promotes positive character development and aims to instill self-confidence to its audiences. His most recent album, “The Farmer,” puts Tre9 in the role of a modern day “Johnny Appleseed” by mixing agricultural imagery and metaphors with Southern style rap. Listeners are drawn by the music and fed by the message. It’s obvious that Tre9 is a selfless individual determined to bring qualitative, non-explicit hip-hop music to a mass audience. Tre9 has been recognized his efforts across the United States, being honored at events such as Atlanta’s Holy Hip-Hop Awards and Florida’s Flavor Fest. 

  Tre9 is currently touring in the South and Eastern parts of the country, hitting Texas, Virginia, Maryland, Louisiana, New Jersey and Florida. After a missionary trip to Rotherham, England in 2007, he was touched by the need to carry his message beyond the borders of his homeland. Tre9 answered his calling to international missions and plans to spread his inspirational poetry and culture in Mexico, Brazil, Switzerland, and a return visit to the U.K.  No matter where he goes, the “Farmer” will be dropping hip-hop seeds of hope with an expectant vision of the harvest sure to come.


name_last: Music Industry Higher Education
name: Music Industry Higher Education
name_index: M
website_link: http://www.colum.edu
hashtag: highereducation
event_category: Panel
event_sub_category: Other
original_serial: event_MP5624
original_venue_serial: Austin Convention Center
description:
  Room: Room 16B

  Moderator:
  Justin Sinkovich (Columbia College/Epitonic.com)

  Participants:
  Bob Moczydlowsky (Topspin)
  Christopher Kaskie (Pitchfork Media)
  Darren Walters (Drexel University/Jade Tree)
  David Lewis (McNally Smith College of Music)

  Summary
  Several schools across the United States provide excellent training and formal degrees in music business. These programs have recruited top industry professionals to teach either full or part-time, lending their real world expertise and advise. These programs currently face the challenge of helping steer the future of the music industry through research and critical thought while providing an education where students can get jobs in such a competitive and changing field. Hear from some of those industry experts / academics and their opinions on education and the music business.

search:
  Music Industry Higher Education Bob Moczydlowsky TopspinChristopher Kaskie Pitchfork MediaDarren Walters Drexel University/Jade TreeDavid Lewis McNally Smith College of MusicJustin Sinkovich Columbia College/Epitonic.com


name_last: High Wolf
name: High Wolf
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3626.jpg
website_link: http://www.myspace.com/highwolfmusic
event_category: Showcase
event_sub_category: Avant/Experimental
search: High Wolf
original_serial: event_MS13338
original_venue_serial: The Hideout
description:
  High Wolf is a mysterious traveling entity who plays masked, equatorial electronics. He has released records on tons of labels and toured many exotic locales (India, Japan, Greece, etc).


name_last: A Conversation With Todd Phillips
name: A Conversation With Todd Phillips
name_index: C
event_category: Convergence
event_sub_category: Dual
search: A Conversation With Todd Phillips Elvis Mitchell KCRW FMTodd Phillips GreenHat Films
original_serial: event_IAP000522
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Elvis Mitchell (KCRW FM)
  Todd Phillips (GreenHat Films)

  Summary
  Director Todd Phillips has forever left his mark on comedy entertainment with his own brand of films exploring, in often outrageous ways, the nature of male relationships. With films like Old School, Starsky &amp; Hutch, School For Scoundrels, Due Date and The Hangover, the highest grossing R-rated comedy of all time, he has worked with some of today’s most innovative and acclaimed comic actors. He is currently in post-production on The Hangover Part II, which moves the action to Thailand. Phillips began his career as a documentary filmmaker, inspired by humor taken from everyday reality and the belief that the truth is often stranger than fiction. Join what promises to be a fascinating discussion with Phillips as he discusses his work, his career and what makes life so funny, with Elvis Mitchell.


name_last: Map Scripting 101
name: Map Scripting 101
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/mapscripting101.jpg
website_link: http://mapscripting.com
hashtag: #mapscripting
event_category: Book Reading
event_sub_category: Book Reading
search: Map Scripting 101 Adam DuVander ProgrammableWeb
original_serial: event_IAP5453
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Adam DuVander (ProgrammableWeb)

  Summary
  Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long?' Adam DuVander, author of Map Scripting 101, will show you how to 'write it tonight and launch it tomorrow.'' Adam will introduce the juicy tools and services now available to turn on the 'where' in any website -- on desktops, laptops, tablets and phones. Learn how to find any user's location, make sense of it, store it away or flag it on a map, and find nearby locations with APIs or from your own database. It's all presented with Adam's signature good humor and curious CalifOregon accent.


name_last: Rheteric Ramirez
name: Rheteric Ramirez
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/1593.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Rheteric_Ramirez-Hard_Feelings.mp3
website_link: http://www.myspace.com/RHETERIC
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Rheteric Ramirez
original_serial: event_MS15068
original_venue_serial: Nuvola
description:
  Rheteric Ramirez rocks over dirty  808  beats by Thavius Beck ,and Bristols U.K's Mathew Awkward while backed by the talented live  mpc beat manipulation ,and effects provided by Dj Brand B.


name_last: The Orbans
name: The Orbans
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/41158.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Orbans-New_Dress.mp3
website_link: http://www.myspace.com/theorbans
youtube_link: http://www.youtube.com/watch?v=nPTOgQwARoU
event_category: Showcase
event_sub_category: Rock
search: The Orbans
original_serial: event_MS13123
original_venue_serial: Speakeasy Kabaret
description:
  Formed in 2008, The Orbans from Fort Worth, TX have combined a “do it yourself” indie attitude with a very unique style of pop music that is not afraid to show a little twang. That year, the band released a well received debut EP titled Switchblade Waterpistol and began touring regionally in support of the release.  With their debut full length album produced by Adam Lasus, The Orbans moved into 2011 with a firm answer for all of their efforts.
  Recording “When We Were Wild” was an intense experience for The Orbans. The initial attempt to record in the spring of 2009 seemed to be missing something and the recordings were set aside. The band regrouped and contacted Producer Adam Lasus (Clap Your Hands Say Yeah, Yo La Tengo, Clem Snide). The band first met Lasus when he helped mix the Switchblade Waterpistol EP in 2008. After discussing the goals and expectations for the record, it was collectively decided to record the album live. They began looking at studios and found the perfect spot in Austin, Tx at Cedar Creek Recording. The large space allowed for the isolation required to have the band play together and record live. Adam and the band were also drawn to the vintage gear housed at Cedar Creek and it didn’t hurt that Uncle Tupelo had recorded Anoydyne there in the same manner, with the band all playing at once. From the pre-production days spent at a house around Lake Austin to the playback of the first takes on tape at Cedar Creek, the entire team realized that something special was happening. The vibe and energy continued through the sessions at Cedar Creek and into Fireproof Recording, Adam’s studio in Los Angeles. Nearing the end of what had been such an amazing time for both Adam and the band, it seemed like the obvious choice that they should title the record When We Were Wild.
  The Orbans can certainly draw comparisons to bands like Tom Petty and the Heartbreakers, Big Star, Dr Dog and Ryan Adams but more importantly have created a debut record that takes the listener on a personal and infectious sonic journey with Peter Black’s wistful and heartfelt songs.  The song 'Like a Liar' was recently picked for NPR's Song Of The Day and the band performed a showcase at the 2010 CMJ Music Marathon.

  'Favoring a tasteful brand of lush, roots-tinged indie-folk, the band is about as far from trendy as Fort Worth is from Brooklyn.' -NPR

  'Jaunty ’80s-pop-rock rhythm and raw guitars, plus a chorus of multi-part harmonies. Imagine The Replacements trying to fight off being possessed by The Beach Boys’ surfin’, drag-racin’, Hawaiian-shirt-wearin’ demons. Unlike anything anyone’s probably ever heard before.'  - Anthony Mariani, FW Weekly

  'When We Were Wild is charming, playful, adventurous, and heartfelt. ' - LA Music Blog


name_last: Johanan [Don Yojan & La Frescura]
name: Johanan [Don Yojan & La Frescura]
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/47799.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Johanan_[Don_Yojan__and__La_Frescura]-Exagerao.mp3
website_link: http://www.myspace.com/donyojan
event_category: Showcase
event_sub_category: Latin Rock
search: Johanan [Don Yojan &amp; La Frescura]
original_serial: event_MS14817
original_venue_serial: Mellow Johnny's
description:
  Johanan (Formerly known as Don Yojan) is a Mexican-Puerto Rican Artist that has created with years of experience the perfect Urban/Pop blend bringing the street Latin flavor to Pop culture with astonishing lyrics and incredible consistency. After various projects (Don Yojan- Rompiendo Esquemas, Don Yojan & La Frescura - La Dimension Desconosida) Johanan now brings his latest creation 'Volviendo al Futuro' to the table expecting to awaken what many think has died... Quality lyrics, that bring substance and transcendent value to Music. his music is great, he has a fantastic personality, he has that current look 'Classy with a raw edge' and a strong passion that you can almost taste when you listen to his music or when talking about his music you can see it in his eyes that passion and drive that only comes from someone who is destined to be a star.


name_last: Josh Ritter
name: Josh Ritter
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2322.jpg
website_link: http://www.joshritter.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Josh Ritter
original_serial: event_MS11313
original_venue_serial: St David's Historic Sanctuary
description:
  '
  he sets out to carry a world of ideas on a few basic chords
  .there is no limit to the depth and ambition of his songs.' The New York Times

  'If you love music and have a device on which to play it, you should listen to Josh Ritter
  '
  - Mary-Louise Parker in Esquire

  Josh Ritter is from Moscow, Idaho.  The son of two neuroscientists, he was on his way to follow in their footsteps when he discovered Johnny Cash and Bob Dylan's 'Girl from the North Country' in high school.  He has since released five studio albums and has been recently named one of the 100 greatest living songwriters by Paste Magazine, alongside Dylan, Springsteen, and Neil Young.  Joan Baez has covered one of his songs; Stephen King named one of Ritter's albums the best of recent years and David Letterman has requested him twice, so far.  

  His new album, So Runs the World Away, is ambitious and literary.  It was released on May 4th, 2010 by Pytheas Recordings, a label recently started by Ritter and his longtime publicity partner, Sacks & Co., with Redeye Distribution.  

  His first novel, 'Bright's Passage,' will be published by Random House / Dial Press on June 28th, 2011.


name_last: Snow Tha Product
name: Snow Tha Product
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2712.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Snow_Tha_Product-Hey_Girl.mp3
website_link: http://snowthaproduct.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Snow Tha Product
original_serial: event_MS11505
original_venue_serial: Fuze
description:
  Snow tha Product, a native of California, but resident of Texas, is an underground phenomenon and sensation taking the scene by storm in a way that has put male MCs on alert. She’s a beauty and a beast – looks and lyrical skills on the microphone, respectively. Physical stature aside, she stands as tall as any female MC in the game and can wreck a track in fluent Spanish or English with a handful of male MCs trying to match her lyrical level, as she did on Capea El Dough P City Remix. 

  Let us be forthcoming about 22-year-old, Claudia A. Feliciano. We'd put her up against any female MC in the game, and we're confident she'd give anyone of them a run for their money... or take their money. She's a versatile, bilingual lyricist who can fluently chop you up in English or Spanish, so take your pick. She has the swag, attitude, fine-ass looks and in-your-face rhyming abilities to be a hip-hop sensation in the U.S. or Latin America, if only the industry could, as Snow would say it, wake they’re game up.

  For now, Feliciano, better known to the streets as Snow Tha Product, is going to have to settle for being an international underground buzz-maker. We're not exaggerating. You can find her on anything from videos with major-label Spanish-pop sensations like Jaime Kohen, to hit rap videos in Latin America to underground Mic Passes in Texas.

  Everything we want in a Latino - excuse us - Latina, hip-hop artist.

  “I am versatile and even though I've been taught the industry wants you to pick a lane and stay there, I'm too hyperactive for that. I'm going to just swang this Cadillac I call a career.”

  Follow Snow Tha Product on MySpace and catch her web shows there every Wednesday at 9 p.m. CST. You can also catch her on Twitter, and download her free mixtape, Run Up or Shut Up here.  For more information contact Jessica Martinez at 713-658-5475.


name_last: Sun and Moon
name: Sun and Moon
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31168.jpg
website_link: http://www.youtube.com/smhalldv
event_category: Screening
event_sub_category: Texas High School
search: Sun and Moon JJ Rubin
original_serial: event_FS11629
original_venue_serial: Alamo Lamar C
description:
  Director: JJ Rubin
  USA | 5:01 minutes
  Saint Mary's Hall


  Starring:
  Paul Gage, Pam Slocum, Tim Poynter


  When Moses is diagnosed with Alzheimer's his reaction is not like most. While others seek solace in family and friends, Moses distances himself from those he loves, as he does not feel he has the right to burden them with his disabilities. The piece takes place in the office of a lawyer as he transcribes the memory of his impending  divorce so that as Moses's memory slips he will have the transcription to remember.


name_last: Penguin Prison
name: Penguin Prison
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3545.jpg
website_link: http://www.penguinprison.com
youtube_link: http://www.youtube.com/watch?v=x_Qy_5707-k
event_category: Showcase
event_sub_category: Pop
search: Penguin Prison
original_serial: event_MS13476
original_venue_serial: Friends
description:
  In addition to his expertly crafted songwriting and production, Penguin Prison has quickly become one of the most promising new live music acts around.  Screaming guitar solos, James Brown-esque vocal riffs and some rather unusual dance moves are all staples of the live show, proving his talents are not just the product of studio wizardry.  Dance parties break out inevitably at every performance as the band take the songs to new heights while also faithfully recreating the sounds of the recordings flawlessly.


name_last: Better This World
name: Better This World
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F30992.jpg
website_link: http://www.loteriafilms.com
youtube_link: http://www.youtube.com/watch?v=kd0pY18lA4k
event_category: Screening
event_sub_category: Documentary Feature
search: Better This World Katie Galloway, Kelly Duane de la Vega
original_serial: event_FS11189
original_venue_serial: Paramount Theatre
description:
  Director: Katie Galloway, Kelly Duane de la Vega
  USA | 93 minutes
  Loteria Films


  Starring:
  Brad Crowder, David McKay, Brandon Darby, E.K. Wilson (Supervisory Special Agent - Minneapolis FBI Domestic Terrorism Squad), Christopher Langert (Special Agent - Minneapolis FBI Domestic Terrorism Squad), Jeffrey Paulsen (Assistant U.S. Attorney), Twila Crowder, Michel McKay, Emily Coleman, Jeff DeGree


  Two boyhood friends from Midland, Texas – David McKay and Bradley Crowder – fall under the sway of a charismatic revolutionary ten years their senior. At the volatile 2008 Republican Convention the 'Texas Two' cross a line that radically changes their lives. The result: eight homemade bombs, multiple domestic terrorism charges and a high stakes entrapment defense hinging on the actions of a controversial FBI informant. A dramatic story of idealism, loyalty, crime and betrayal, BETTER THIS WORLD goes to the heart of the War on Terror and its impact on civil liberties and political dissent in post-9/11 America.


name_last: Rev Theory
name: Rev Theory
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/4443.jpg
website_link: http://www.revtheory.com
event_category: Showcase
event_sub_category: Rock
search: Rev Theory
original_serial: event_MS14902
original_venue_serial: Austin Music Hall
description:
  Justice is more than a principle to hard rock legends-in-the-making Rev Theory. It's the sound of amplified thunder and the energy of the stage, harnessed in the studio and captured on a stunning new album that's plugged straight into the soul of America. 
  Justice is also the title of that album, a galvanizing breakthrough that unites the group with producer Terry Date (Pantera, Deftones, Slipknot, Soundgarden, etc.) and makes Rev Theory the new standard bearer for rock that blends heaviness with heart.
  'Justice means so much to us,' explains guitarist Julien Jorgensen. 'It's not just an album title. It's a call to action.'

  'A lot of people are disillusioned. They've lost their jobs and their homes. They've lost faith in their leaders. We all need something to inspire us, something to make us believe again. We hope songs like 'Justice' and 'Guilty by Design' can rally people and maybe get them to believe, whether it's in themselves, in humanity or in rock 'n' roll.'

  Rev Theory's rallying call explodes through the title track as singer Rich Luzzi belts 'I want justice/I want you overthrown/I want courage/I wanna stand alone.' He summons a blend of indignation and pride over a pyrotechnic sea of churning guitars and pure bass/drums overdrive, offset by the fireworks of lead guitarist Rikki Lixx's edgy solo, which whistles out of the mix like a rocket.  Songs like 'Hangman,' 'The Fire' and 'Loaded Gun' are destined to inspire with their strong messages about righteous retribution, identity and salvation. But what truly sets Justice apart in Rev Theory's discography - and on today's stages - is the transcendent might of their new music.
  'Fire' brims with drama as a majestic spray of guitars creates a dark rainbow of sound that dissolves for Luzzi's soaring vocal arc, and then returns for the song's epic climax. And 'Hangman' is all gristle and bone, shoved along by a locomotive riff and Dave Agoglia's spike-driving snare drum.

  'With Justice, we've been able to take it all - our playing, our songwriting, our focus and our sound - to a new level,' Jorgensen explains. 'We've gotten there through years of hard work, sweating it out on stage after stage, getting tighter, heavier, and stronger show by show.   'We are exactly like our fans, which chase their dreams by working hard and putting everything they have into everything they do. We have blue collar fans and we are a 100-percent blue-collar band.'

  For proof, check Rev Theory's eight-year history. They have toured relentlessly since Julien, Rich, Dave and bassist Matt McCloskey formed the group on Long Island in 2002. Between 2005's Truth is Currency and their initial breakthrough 2008's Light It Up - whose title track became the theme for WrestleMania XXIV and launched Rev Theory's high-profile musical relationship with World Wrestling Entertainment- the band spent hundreds of thousands of miles in a van to play roughly 250 dates each year. That trek included opening slots on tours with many of the artist's they respect, which included Avenged Sevenfold, Mötley Crüe, and others.

  'What we learned from being close to all those great bands was that we needed to define our identity, to pinpoint the qualities that truly make us Rev Theory,' Julien explains.
  That meant drawing on their deepest roots, as both musicians and men.  'We had to be honest about the music that inspires us, from punk rock to classic metal, and grunge to pop,' he continues. 'Then we needed to discover what we were really passionate about as people, and that's honor, truth, love and respect. Those are the qualities that define each and every one of us.'

  Next, Rev Theory notched things up.  'We pushed ourselves harder, to really perfect our playing and our sound,' Jorgensen says. 'We opened up our melodies. Matt played a big role in that by singing more harmonies and counter-melodies with Rich, as well Matt sings leads on 'Hollow Man' which created more variety in our sound. As far as the guitars, Rikki really stepped up to the plate as a monster player.  'Everything is more of a group effort now, with contributions from all sides things really blossomed.'

  Working with Date completed Rev Theory's transition to the next level.   'Terry took all the elements we'd improved on and made them sound great,' Jorgensen attests. 'Our intent was to harness the energy of our live show for the album, and Terry was able to deliver it.  We couldn't be more proud of this body of work.'

  In a sense, Jorgensen believes that Justice brings a dose of exactly that to Rev Theory. 
  'Everyone walking this Earth has encountered an injustice,' he explains. 'As much as we love what we're doing - and Rev Theory means everything to us - we've worked hard to find ourselves, to overcome all the challenges of the business, and the demons of life on the road.  Part of the concept of justice is to be able to get what's yours.  As a band we have rallied around the belief that with this album our time has come and we are going to grab it.'


name_last: Let's Hook Up: Brands, Celebs, and Non-profits
name: Let's Hook Up: Brands, Celebs, and Non-profits
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LetsHookUpBrandsCelebs.jpg
website_link: http://www.iava.org
hashtag: #LetsHookUp
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP7062
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Chris Brewer (LIVESTRONG)
  Katie VanLangen (Iraq and Afghanistan Veterans of America)
  Paul Rieckhoff (IAVA)

  Summary
  Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision.
   
  We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. 

  In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.

search:
  Let's Hook Up: Brands, Celebs, and Non-profits Chris Brewer LIVESTRONGKatie VanLangen Iraq and Afghanistan Veterans of AmericaPaul Rieckhoff IAVA


name_last: Letting Up Despite Great Faults
name: Letting Up Despite Great Faults
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/40376.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Letting_Up_Despite_Great_Faults-In_Steps.mp3
website_link: http://www.lettingup.com
youtube_link: http://www.youtube.com/watch?v=ypDdg07GCI8
event_category: Showcase
event_sub_category: Electronic
search: Letting Up Despite Great Faults
original_serial: event_MS13881
original_venue_serial: Karma Lounge
description:
  Hailing from Los Angeles, California, Letting Up Despite Great Faults is the electro-based sonic diary of founding member, Mike Lee. They first entered the music scene in 2006 with the release of the Movement EP, which included songs that were featured on NPR and the hit television drama, One Tree Hill. Since then, they've refined and expanded their sound, bridging the gap between lo-fi, shoegaze and indie rock on their self-titled full length release in 2009. The album was met with unanimous critical acclaim, garnering rave reviews from the likes of Pitchfork, Rolling Stone, Exclaim!, and countless indie music blogs. Judging by the rapidly growing number of fans being left smitten by Letting Up’s brand of “dreamy indie pop that boys want to make and girls want to fall in love with” (TheNewMusic.net), it doesn’t look like they’ll be letting up any time soon.


name_last: Women in the Recording Studio
name: Women in the Recording Studio
name_index: W
website_link: http://www.womensaudiomission.org
hashtag: womeninthestudio
event_category: Panel
event_sub_category: Studio
original_serial: event_MP6281
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Moderator:
  Terri Winston (Women's Audio Mission)

  Participants:
  Ann Mincieli (Alicia Keys/Oven Studios)
  Emily Wright (N/A)
  Sylvia Massy (Loud Science)
  Trina Shoemaker (N/A)

  Summary
  Meet the women behind the mixing boards on some of today's biggest hits! Grammy winners and music industry veterans will talk about their experiences in the studio, dispense valuable advice about working with engineers and producers, and share tips for making it as a successful recording artist.

search:
  Women in the Recording Studio Ann Mincieli Alicia Keys/Oven StudiosEmily Wright N/ASylvia Massy Loud ScienceTrina Shoemaker N/ATerri Winston Women's Audio Mission


name_last: The Beaver
name: The Beaver
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31298.jpg
website_link: http://TBD
youtube_link: http://www.youtube.com/watch?v=uqu961KbKlM
event_category: Screening
event_sub_category: Narrative Feature
search: The Beaver Jodie Foster
original_serial: event_FS11045
original_venue_serial: Paramount Theatre
description:
  Director: Jodie Foster
  USA | 90 minutes


  Starring:
  Mel Gibson, Jodie Foster, Anton Yelchin, Jennifer Lawrence, Cherry Jones, Riley Thomas Stewart


  Two-time Academy Award® winner Jodie Foster directs and co-stars with two-time Academy Award® winner Mel Gibson in THE BEAVER – an emotional story about a man on a journey to re-discover his family and re-start his life.  Plagued by his own demons, Walter Black was once a successful toy executive and family man who now suffers from depression.  No matter what he tries, Walter can’t seem to get himself back on track…until a beaver hand puppet enters his life.  (PG-13)


name_last: Film Texas Reception
name: Film Texas Reception
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FilmTexaslogo3.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: Film Texas Reception
original_serial: event_OE00382
original_venue_serial: Iron Cactus
description:
  Come network over a bit of Tex-Mex & a drink with SXSW filmmakers and panelists, and meet representatives from the Texas Association of Film Commissions.
  *Filmmaker or Panelist Badge Required.


name_last: PX Band
name: PX Band
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/42119.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/PX_Band-PX_Band_-_Dog_Watches.mp3
website_link: http://www.myspace.com/pxbaaand
youtube_link: http://www.youtube.com/watch?v=2iL_B5g9d1w
event_category: Showcase
event_sub_category: World
search: PX Band
original_serial: event_MS12420
original_venue_serial: 512
description:
  Px Band is one of the most popular bands in Estonia. PX music is a kind of mixture of jazz, rock, indie pop, break beat, electroclash, funk. It's a trio: voc/ guitar, keyboards/ keyboards bass, drums. PX live performance is very emotional, catchy and frank action. It's a real rock-and-roll drive... 2010 - The new album 'Manka People' is dedicated to all Manka People.


name_last: Bootstrap Underdog? Mainstream Overlord? Or Both?
name: Bootstrap Underdog? Mainstream Overlord? Or Both?
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/bootstrapunderdogmainsteramoverload.jpg
hashtag: #sxsw2011bootstrap
event_category: Business
event_sub_category: Panel
original_serial: event_IAP8387
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Ben Lowinger (Copia Interactive LLC)
  Chris Bernard (Microsoft)
  Chris Maliwat (Gilt Groupe)
  Mark Achler (Redbox)
  Micah Baldwin (Graphicly)

  Summary
  Getting big is a great problem to have, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. Hear from Redbox, and start-ups like Gilt Groupe, Graphic.ly and Copia tell you how they are moving from bootstrap to mainstream in media, luxury goods, comics and social eReading and how business basics, technology, finding customers and partnerships are key to their success. This session is sponsored by Microsoft.

search:
  Bootstrap Underdog? Mainstream Overlord? Or Both? Ben Lowinger Copia Interactive LLCChris Bernard MicrosoftChris Maliwat Gilt GroupeMark Achler RedboxMicah Baldwin Graphicly


name_last: Eddie Spaghetti
name: Eddie Spaghetti
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/1883.jpg
website_link: http://www.supersuckers.com
event_category: Showcase
event_sub_category: Rock
search: Eddie Spaghetti
original_serial: event_MS12830
original_venue_serial: Red Eyed Fly
description:
  Eddie Spaghetti grew up in Tucson, Arizona trying desperately to ignore the country music that floated all around him. Seems like every pick-up truck and storefront speaker was cranking out the syrupy wails of some heartbroken hick and he just wasn't having it. So, as a kid, he turned to Heavy Metal, then Punk Rock, to block out the noise and that's how his band, The Supersuckers, was born.

  Formed in late '88, The Supersuckers aim was to strip away some of the pretense of late '80's Heavy Metal and put a little showmanship into the Punk scene. It was a tightrope act few bands could achieve but, by the beginning of '89, not only had the band done it, they were ready to make a move away from the dirt roads, dead ends and dust of their hometown.

  Heads was New Orleans, tails Seattle.

  Tails.

  And, in May of 1989, off they went.

  Having no clue that Seattle was about to become 'Rock City, U.S.A.' for a few great years, Eddie and his grimy gang jumped blindly into a scene that had been thriving unrecognized for years. It didn't take long however for them to find Seattle to be the perfect place to 'not fit in'.

  The Supersuckers put out a few singles, then signed to Sub-Pop and began what has been over two decades of ass kicking, ground pounding hemi-hogging punk-n-roll.

  It didn't take too long, however, for the country music that he tried so hard to avoid in his youth to start surfacing in the music Eddie was making as a young man. The foray back to the country began in 1993 with the Supersuckers side project, The Junkyard Dogs and the rare, hard to find and out of print recording, 'Good Livin' Platter' (Sympathy For The Record Industry). It wasn't county per-se, but it was close and the seed was planted.


name_last: Toss the Projector: Redefining the Presenter/Audience Dynamic
name: Toss the Projector: Redefining the Presenter/Audience Dynamic
name_index: T
website_link: http://arc90.com
hashtag: #tosstheprojector
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP6389
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Christopher Fahey (Behavior Design)
  Timothy Meaney (Arc90)

  Summary
  Conferences are broken. Speakers feel like they are losing their audiences to email, Facebook, Twitter, and countless other digital distractions. And it's not just at conferences: everywhere in our lives, we find ourselves in a state of continuous partial attention, even with our spouses, teachers, and colleagues. And with constant connection comes constant distraction.

  It's definitely rude to tweet at the dinner table, but why should it be the same at a conference? Asking audiences to shut down their laptops and smartphones makes a public talk into a private, closed system. But many audiences are using technology to facilitate immediate, relevant, and valuable conversations focused around the talk's topic. Audiences are sharing conference ideas with the outside world, and this is a good thing! We should embrace the power of the backchannel.

  It's time to redefine the social dynamic between speakers and audiences. It's time to for talks to really be talks, to shift from presentation to conversation, and to think about how technology can profoundly benefit audience engagement.

  This talk will explain how technology has altered the nature of human attention, but will also explore how ideas are elevated and disseminated through digital conversations. In this talk, Arc90 and Behavior Design will debut a brand-new experimental tool to allow audiences and speakers to engage in a live, ongoing, and broad-based conversation. Come prepared for a unique experience -- one where you will be part of the show.

search:
  Toss the Projector: Redefining the Presenter/Audience Dynamic Christopher Fahey Behavior DesignTimothy Meaney Arc90


name_last: Sunglasses
name: Sunglasses
name_index: S
website_link: http://www.myspace.com/putsunglasseson
event_category: Showcase
event_sub_category: Pop
search: Sunglasses
original_serial: event_MS14269
original_venue_serial: The Bat Bar
description:
  Sunglasses are from Savannah Georgia and have recently completed their first album entitled 'Wildlife'.


name_last: Smiler
name: Smiler
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1578.jpg
website_link: http://www.Smilermusic.com
youtube_link: http://www.youtube.com/watch?v=jRuvXoP4gFY
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Smiler
original_serial: event_MS14664
original_venue_serial: tenOak
description:
  BORN and raised in Greenwich, south-east London, UK artist Smiler emerged on to the music scene when he released the 2006 street banger “Neighbourhood”, which was closely followed by the release of “Emancipation” which shot straight onto the playlist at BBC 1Xtra.  Smiler’s impressive technical lyrical ability caught the attention of the likes of DJ 279 who hosted his first mixtape ‘Musical Omnibus’ in 2007.  Picked up and publicly endorsed by DJ Premier in the US, this lead to a personal invite by Marly Marl and Power 105.1FM, to New York where Smiler did the media circuit with such Hip Hop luminaries as Styles P and Mobb Deep.

  Smiler dropped his most recent mix-tape “Clarity” in January 2010.  Featuring collaborations from top UK acts including, Tinie Tempah, Ghetts, Roll Deep, and Nate James.
  And his single “Enza”, which received unprecedented support and accolades since the track broke online and video was released in April 2010.  Publicly lauded on-air by US heavy-weights such as Nas, Damien Marley, Big Boi and Kelly Rowland, was at one stage the most played track on the 1Xtra and with “Enza” remaining number one on Westwood’s top 6 at 6.  The video now featured on several major TV channels including MTV, MTV Base, MTV Hits, Flava, The Box, Kiss and AKA.

  Having completed a short tour on the Luminar circuit, Smiler  performed in Glasgow at T in the Park festival alongside Jay-Z, Eminem, Black-Eyed Peas, Dizzee Rascal and Chipmunk, to name a few, and then went on to support Eddie Kadi at the O2 main Arena.


name_last: Eternal Summers
name: Eternal Summers
name_index: E
website_link: http://www.myspace.com/eternalsummers
event_category: Showcase
event_sub_category: Pop
search: Eternal Summers
original_serial: event_MS11129
original_venue_serial: Beauty Bar/Palm Door
description:
  Eternal Summers will detonate your chill vibe. While you’ve no doubt spent the hot months absorbing ultraviolets and soaking up beachy sounds, Nicole Yun and Daniel Cundiff have been cutting loose in the back woods, creating their fuzziest, jangliest statement yet: Silver, out on Fall 2010 on Kanine.

  The inland duo’s music comes out of the forests of Roanoke, VA, where the mountain vistas are inspiring but the scene is mostly cover bands. Both members are a part of the Magic Twig Community, a collective of nine like-minded musicians that cherish boundless creativity and weirdo indie pop.

  When Yun, who sings and plays guitar, moved to Roanoke, she originally played with another drummer, but when he bailed before a gig, Cundiff jumped in. What resulted was something very, very punk, and Yun and Cundiff knew they had the right musical chemistry. That’s when Eternal Summers was born.

  Feeling no need to flesh out their lineup, the duo decided to treat the open spaces as an instrument. When they call it dream punk, they’re only partially joking. Taut, hooky and often wide-open, their sound is simple but it takes up room. They employ the quietest quiets and the loudest louds—from hazy, clanging reveries to rapid No Wave squalls.

  They’ve received adoring write-ups since the release of their self-titled debut EP, available on 10-inch vinyl: Pitchfork called “Lightswitch” a song “you need to hear now” and posted the “also-awesome” “Fall Straight Back.” The band has since played with the likes of Harlem, Dum Dum Girls, Best Coast, The Pains of Being Pure at Heart, Beach Fossils, Surfer Blood and Wild Nothing to name a few.

  On Silver, Eternal Summers has streamlined and then leaped beyond their original sound. Where the EP was sun-drenched and simple, Silver is far-reaching and ambitious despite its minimalist drums-and-guitar cast. The album mixes 90-second fist-pumpers and dreamy, six-minute meditations, noisy highs, and uncomfortably quiet hums. Silver captures the energy of their live shows–which has inspired the lead single “Pogo”–and calls to mind early indie legends like the Raincoats, Galaxie 500, Beat Happening, and Unrest.


name_last: Shelley King
name: Shelley King
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/43743.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Shelley_King-Summer_Wine.mp3
website_link: http://www.shelleyking.com
event_category: Showcase
event_sub_category: Blues
search: Shelley King
original_serial: event_MS11473
original_venue_serial: The Tap Room at Six
description:
  BIOGRAPHY
  The music of Shelley King draws from and blends a spectrum of roots music styles, but one word succinctly describes it: soulful. Be it R&B, folk, blues, country, bluegrass or rock — or combinations of and variations on those themes — she delivers the goods straight from the heart with a voice that’s splendidly rich and warm and as big as all outdoors. Writing “a proverbial trunk full of instant hits and yet-unheard classics,” as the Austin Chronicle describes her songs, King has risen from the vibrant music scene in the Texas capital city to charm fans across North America, Europe and Japan, win two Austin Music Awards, and be named the Texas State Musician for 2008.

  And now she truly finds her sweet spot on her aptly titled new album Welcome Home. Recorded and co-produced with John Magnie, Tim Cook and Steve Amedée of The Subdudes — rated by All Music Guide as “stellar musicians of the swampy jazz-rock-blues New Orleans persuasion” — it’s a roots music tour de force where the spirit of the church meets the soul and spices of the South and the many moods and modes of the human heart.

  From the opening and intoxicating sunshine of “Summer Wine,” Welcome Home travels the musical highways and byways below Mason-Dixon to echo the finest traditions and open new musical dimensions, thanks to a magical marriage of the multi-instrumental gifts and vocal blend of Magnie, Cook and Amedée with the splendorous humanity and emotiveness of King’s singing and songs. On tracks like the call and response of “I Remember,” the hymnal “Welcome Home” (written just after Hurricane Katrina hit New Orleans) and the prayerful “Grain of Sand,” King and company draw from the gospel oak to create spiritual sounds for the modern age. “Asking Too Much” and “It’s Starting To Rain” renew classic New Orleans R&B, and “I Can’t Make It Easy” is a swooning swamp pop slow dancer. The lilt of bluegrass meets the zest of Cajun music on “Everything’s All Right,” and King and company summon up a spirited fais do do with the boogie-woogie of “How You Make Me Feel” and swing of “Falling Fast” before closing out with the acapella and handclaps of “Welcome Home Reprise.” All told, Welcome Home is a listening experience sure to be treasured and relished by all it touches for years to come.

  King’s voice first rang out at the age of four in a tiny rural one-room church in her native Arkansas and then bloomed further as she grew up singing in parishes large and small across her home state and Texas. Listening to her uncles sing and play songs on their acoustic guitars by Neil Young, Bob Dylan and Crosby, Stills & Nash also instilled in her a sense of songwriting excellence from an early age. After working her way through college by starting and running her own business, King stepped onto the club and concert stage fronting bands in Houston before moving a few years later to Austin, the longtime noted nexus of roots music authenticity and innovation as well as superlative songwriting that proved to be a welcoming home for her talents.

  She had been writing songs since her early teens, and in Austin her gifts found a place to bloom without the strictures of style or commercial concerns. “I just started writing for myself. I don’t care what kind of song it is — it might be bluegrass, it might be blues, it doesn’t matter — it’s whatever mood I’m in and whatever the song needs.”

  After King gave a copy of her debut album Call Of My Heart to Toni Price, Austin’s beloved and long-reigning favorite female voice, Price recorded two of the tunes on it — the title track and “Who Needs Tears” — for her 2001 album, Midnight Pumpkin. Her version of “Call Of My Heart” went on the win Song of the Year at the Austin Music Awards, where in 2005 King and her group were also named Roots Music Band of the Year. Price recorded another King song, “Tennessee Whiskey” for her 2003 album Born to be Blue. Then after Lee Hazelwood heard King’s “Texas Blue Moon” on the radio during a drive through the Lone Star State, he and Nancy Sinatra cut the song for their album Nancy & Lee 3.

  For her second album, The Highway, King traveled to the legendary Fame Studios in Muscle Shoals, Alabama where icons like Aretha Franklin, Wilson Pickett, Otis Redding and many others have tracked classic recordings. Her 2004 live album, Rockin’ the Dancehall, captured her dynamism as a performer at the famed Gruene Hall in Central Texas, and was declared “an exuberant breath of air” by the Austin Chronicle and named a Top Recording of the Year by Buddy magazine for its “excellent, high-energy country-rock-pop-blues-gospel-soul, delivered by a tight, experienced band.” King’s catalog also includes the compilation Armadillo Bootleg #1 that features live and studio tracks including a live cut from her all-woman Southern rock band Sis Deville, a collaboration with Sara Hickman and two Subdudes covers. 

  As the Dallas Observer says of King, “Onstage, she leads her band through tangents of electric Southern blues and acoustic folk, revved-up Cajun country and rock and roll with a charismatic ease that evidences the resilience of a lifelong performer.” And for more than a decade now, she has taken her act across the U.S. and Canada and as well tours of Europe and Japan, sharing stages with scores of noted performers from a range of styles (including such top acts as Patty Griffin, Los Lonely Boys, The Flatlanders, Mavis Staples, Ricky Skaggs and many others), appearing at major festivals in North America and Europe, and performing live on XM satellite radio and the internationally syndicated concert show Woodsongs, among many other radio and TV appearances.

  King’s fervent Texas following led her to be nominated and then selected as the Texas State Musician for 2008. She shares the honor with such acts as Willie Nelson, Billy Joe Shaver, Ray Benson of Asleep at the Wheel and Dale Watson, and is the first woman to hold the prestigious annual post.

  The origins of her collaboration with members of The Subdudes was first seeing the band in 1993 in Austin and being knocked out by their show, and then buying a cassette of one of their albums in a used tape bin. “I could not take it out of the tape player in my car for months,” King recalls. “I just got into the groove where that was my music and the soundtrack to my life.” She later met and befriended the group running into them on tour and playing shows together.

  Welcome Home started out informally with an initial session at Magnie’s home studio in Fort Collins, Colorado. “I really just went to demo a few songs and kind of goof around in the studio with them,” explains King. “We were in the studio for three days and came out with five songs, and had just an amazing time together. I wasn’t trying to do a record. But when I started listening to it all afterwards, I thought, wow, this is really special, and I’d really love to do it again.”

  Over two subsequent visits to Fort Collins, a full album took shape. “It came about really organically,” King enthuses. “We didn’t get together and say - we’re going to produce a record. We were just thinking about the music and having fun recording with no pressure, and whatever comes of it comes of it. When it all came down I had recorded a whole record. I savored every moment of it and didn’t want it to end. It was a total labor of love.”

  Welcome Home is now sure to reside in the hearts of all that hear it as a contemporary classic of soulful American music. Yet for all the honors, praise and success King has achieved — and doing so by booking her own tours and releasing her albums on her own Lemonade Records label — the ultimate rewards for King are those of the soul. “It’s joyous work,” she concludes of her career. “It’s what I love doing and it’s such a blessing to be able to do what you love every day.”


name_last: How to Save College Radio
name: How to Save College Radio
name_index: H
hashtag: savecollegeradio
event_category: Panel
event_sub_category: Various
original_serial: event_MP990206
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Ken Freedman (WFMU)

  Participants:
  Dorothy Kidd (University of San Francisco)
  Joey Yang (KTRU-FM Rice Radio)
  Kenya Lewis (Save KUSF 90.3 FM)
  Susan Harmon (Public Radio Capital)

  Summary
  The sale of the frequencies of college radio stations KTRU and KUSF has sparked controversy, protest and an examination of the value of radio licenses held by colleges and universities. Why are institutions unloading these assets?

search:
  How to Save College Radio Dorothy Kidd University of San FranciscoJoey Yang KTRU-FM Rice RadioKenya Lewis Save KUSF 90.3 FMSusan Harmon Public Radio CapitalKen Freedman WFMU


name_last: Kevin Devine and the Goddamn Band
name: Kevin Devine and the Goddamn Band
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/486.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kevin_Devine_and_the_Goddamn_Band-Brother_'s_Blood.mp3
website_link: http://www.kevindevine.net
youtube_link: http://www.youtube.com/watch?v=SQ1mX_92oRk
event_category: Showcase
event_sub_category: Rock
search: Kevin Devine and the Goddamn Band
original_serial: event_MS13960
original_venue_serial: St David's Historic Sanctuary
description:
  KEVIN DEVINE 


  With a musical repertoire that spans the spectrum from hushed finger-picked narratives to bombastic rockers, Kevin Devine is one of those rare talents who straddles a multitude of genres and feels equally at home in each. Whether he’s playing solo to hundreds of his devotees in a cramped NYC club, joining friends on stage at Lollapalooza or touring with artists varying from Rachel Yamagata to Brand New, Devine’s songs enrapture a diverse set of ears like few musicians.

  Born and raised in New York and currently dwelling in Brooklyn, Devine is a singer/songwriter who has been quietly honing his craft since the release of his first album in 2002. He’s since been adding idiosyncratic chapters to his unique success story by building his diehard international fanbase with incessant touring and a series of compelling releases that highlight his introspective lyrical wordplay, each displaying an impressive musical evolution. 

  Brother's Blood, his fifth record and first with Manchester Orchestra's Favorite Gentlemen record label, is the most resounding evidence of that ethic and maturation - a sprawling, confident mission statement about conscience, culture, and personality. 

  Brother's Blood is a response to the three years Devine spent touring relentlessly behind his major label debut, the Rob Schnapf-produced Put Your Ghost To Rest, initially released by Capitol/EMI in 2006 and later re-issued by Brand New's Procrastinate! Music Traitors following Devine's dismissal from Capitol during its bloody merger with Virgin. True to Devine’s character, he turned a potentially grisly outcome inside out and instead exited the label with a healthier and more thriving career than when he went in.

  Devine accomplished this feat the old fashioned way: playing close to 600 shows between June 2006 and December 2008, further broadening his appeal and versatility, and doing it all without the centralized support from a label. 

  These shows offered him opportunities to share stages (and vans) with artists as diverse as AA Bondy, Annuals, Manchester Orchestra, Elf Power, Rachel Yamagata, Lucero and Corinne Bailey Rae. He appeared at The Sundance Film Festival alongside She & Him and Mandy Moore and at Austin City Limits with Clap Your Hands Say Yeah and Andrew Bird. He traversed the globe at a feverish pace: the UK with All-American Rejects, Australia with The Offspring, England and Ireland, Europe and Japan, and of course, the States. Back home, he triumphantly oversold two headline gigs at New York's Bowery Ballroom and was asked to join two very different groups of friends, Brand New AND Okkervil River, on their respective stages at Lollapalooza 2008.

  Somewhere in all that motion, Devine managed to whip 15 or so songs into shape and started visualizing what would become Brother's Blood. He recorded barebones acoustic versions of the tracks in early '08 and eventually rehearsed and demoed those with his erstwhile Goddamn Band (Brian Bonz on keys & percussion, Chris Bracco on bass, Mike Skinner on drums, Russell Smith on guitar, and Mike Strandberg on guitar) in their Brooklyn practice space all summer. 

  Carving away at and layering ideas with producers Bracco & Skinner and engineer Dan Long, the band bunkered down in Williamsburg's Headgear Studios (TV on the Radio, Yeah Yeah Yeahs, Au Revoir Simone, Son Volt) for the first two weeks of August. Devine consciously ceded more control of arrangement to his players, hoping to affect a more live, full-band feel for the first time on record.  

  The results speak for themselves. Brother's Blood is both the next step and a break in form; it reflects the diverse talents and contributions of The Goddamn Band as much as it speaks to the scope of Devine's influences and commitment to exploring new stylistic territory. Lead single 'I Could Be With Anyone' is a charging and hook-heavy pop song equally indebted to The Cars and Superchunk; 'Another Bag Of Bones' (initially released as a Rob Schnapf-produced acoustic single around the ramp-up to the election) pins its dystopian and restless vision of a civilization in freefall to a dark and explosive groove before finding release in a choir's hopeful strain. Meanwhile, the title track is a massive and dynamic homage to the epic guitar freakouts of Neil Young and Built To Spill and the hypnotic and ominous 'Carnival' sets the tone its with spacious, swirling flares of psychedelia – a dynamic exploration of tension and release which plays against a nightmarish hallucination about lost willpower and the fear of finally waking up to a reality that's even crazier than your dreams.

  But far from being one of Devine’s rockingest recordings to date, many of Brother's Blood’s finest moments are its quietest.  Opener 'All Of Everything, Erased' lays a bed of nimble and rhythmic finger-picking for its vivid description of a world left with no recourse but to cleanse itself of humanity and start over. 'Fever Moon' is a sultry, Latin-influenced meditation on lust and its consequences that wouldn't seem out of place on a 1970s Leonard Cohen album, while  'Murphy's Song' features a dazzling vocal turn from Jaymay that adds some jazz-era sensuality to the song's trumpet and piano-sprinkled Carribean lilt. On 'Tomorrow's Just Too Late,' Devine and Brand New's Jesse Lacey deliver a delicate and weaving full-song harmony that would make Simon & Garfunkel proud.

  Whether he’s joined in a duet, backed by his Goddamn Band, or singing quiet ruminations into his microphone alone with just his acoustic guitar, Devine deftly illustrates his unique versatility and breadth with each note. Brother’s Blood not only serves as a reminder of this but as the next step in his exciting evolution.


name_last: Tamaryn
name: Tamaryn
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3415.jpg
website_link: http://www.myspace.com/imagesmusic
event_category: Showcase
event_sub_category: Rock
search: Tamaryn
original_serial: event_MS13097
original_venue_serial: Klub Krucial
description:
  Following a spate of EPs and singles comes the debut album by Tamaryn, entitled The Waves.

  After collaborating with producer Rex John Shelverton (ex-Vue/The Audience/Portraits of Past), Tamaryn left New York and settled in Rex’s hometown of San Francisco to record their first full-length. Whereas Tamaryn’s earlier material was rooted in traditional goth-psych overtones, The Waves represents an incredible step forward in terms of her approach. These nine songs combine driving pop and lush balladry with layered, guitar-driven ethereal atmospheres, against which Tamaryn’s voice, languid and restrained, melts against its surface.

  The Waves is a masterful collision of hypnotic psychedelia and bittersweet dream pop.


name_last: Becoming Santa
name: Becoming Santa
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F29472.jpg
youtube_link: http://www.youtube.com/watch?v=2PD7iFVSWZ0
event_category: Screening
event_sub_category: Documentary Feature
search: Becoming Santa Jeff Myers
original_serial: event_FS11675
original_venue_serial: Alamo Lamar B
description:
  Director: Jeff Myers
  USA | 90 minutes
  Becoming Santa LLC


  Starring:
  Jack Sanderson, Susen Mesco, Dee Sinclair, Carol Myers, Ernest Berger


  BECOMING SANTA is the story of one man entering the culture and character of Santa Claus for a single season. We follow Jack as he bleaches his hair, goes to Santa School and tries to do everything that Santa is asked to do. He works as a sidewalk Santa, does home visits, a Polar Express Train and a parade. Along the way, Jack collects children's wishes, learns about the benefits of belief, the history and origin of Santa and the ordinary people keeping the Santa spirit alive.


name_last: Head for the Hills
name: Head for the Hills
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1124.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Head_for_the_Hills-One_Foot_in_the_Grave.mp3
website_link: http://www.headforthehillsmusic.com
event_category: Showcase
event_sub_category: Bluegrass
search: Head for the Hills
original_serial: event_MS13543
original_venue_serial: Momo's
description:
  Rooted in the tradition of bluegrass, the music of Head for the Hills is a vibrant mixture of homegrown compositions, traditional harmonies, and a progressive approach to improvisation. The group’s engaging lyrical nature and songwriting seems to evoke reminiscent feelings of inspiration & timelessness while also visiting modern society. In the live setting, Head for the Hills can venture into a myriad of musical styles and sonic landscapes that caters to a boundless array of listeners.

  2010 has been an outright explosive year for the quartet, having been voted by the Westword (Denver, CO) as the “Best Bluegrass” band in Colorado, a highly esteemed honor. Additionally, the band has been receiving national radio recognition and attention, from their recently released self-titled studio effort (Produced by Drew Emmitt) which peaked at #111 on the CMJ Top 200. This endearing release captures the true essence of the consistently evolving group. .

  Many respected avenues have sighted Head for the Hills as the next breath of fresh air to emerge from the acoustic realm. With their new release Head for the Hills and an ever evolving approach to progressive acoustic music, there is no telling what successes lay ahead for this group of talented musicians.


name_last: Google Doodles: Burning Man to Pac-Man and Beyond
name: Google Doodles: Burning Man to Pac-Man and Beyond
name_index: G
website_link: http://www.google.com/logos
hashtag: #GoogleDoodle
event_category: Design / Development
event_sub_category: Dual
search: Google Doodles: Burning Man to Pac-Man and Beyond Marcin Wichary GoogleRyan Germick Google
original_serial: event_IAP8008
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Marcin Wichary (Google)
  Ryan Germick (Google)

  Summary
  With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.


name_last: The Convergence of Traditional and Internet TV
name: The Convergence of Traditional and Internet TV
name_index: C
hashtag: #itv
event_category: Convergence
event_sub_category: CLE
original_serial: event_IAP000262
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Participants:
  Michael Petricone (Consumer Electronics Association)
  Ned Sherman (Digital Media Wire Inc)
  Todd Weaver (ivi Inc)

  Summary
  With Google TV and other over-the-top (OTT) services hitting the market, service providers (cable and satellite) and many broadcasters are expressing concern over cord-cutting and other issues at the intersection of television and the Internet. This session will look at the legal and business issues surrounding OTT services, including the protection of the broadcasters' content and advertising, as well as the issues surrounding ivi TV, the Seattle-based company that is being sued by a group of broadcasters who are seeking to stop it from retransmitting their over-the-air content. How should the courts and policy-makers act or not act to ensure the right balance between content protection and innovation at the intersection of television and the Internet?

search:
  The Convergence of Traditional and Internet TV Michael Petricone Consumer Electronics AssociationNed Sherman Digital Media Wire IncTodd Weaver ivi Inc


name_last: Jeff Lofton
name: Jeff Lofton
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/46135.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jeff_Lofton-Boo's_Bounce.mp3
website_link: http://www.jefflofton.com
event_category: Showcase
event_sub_category: Jazz
search: Jeff Lofton
original_serial: event_MS13739
original_venue_serial: Elephant Room
description:
  In 2010 Jeff Lofton's 1950s Miles Davis Tribute traveled to the Iridium Jazz Club in New York, after drawing an impressive crowd at One World Theatre in Austin though competing with the first night of SXSW. The show launched a jazz series in collaboration with the University of Texas Blanton Museum's hosting of the 'Birth of the Cool' exhibit in 2008, and was booked at Scat Jazz Lounge in Fort Worth.

  In November 2009 Lofton released his second jazz album, 'Jazz to the People,' with nine originals and interpretations of 'Georgia on My Mind' and 'Crazy.' The Austin Chronicle placed 'Jazz to People' in the Top 9 Austin Albums of 2009, and chose the Jeff Lofton Quartet as the critic's pick for best jazz band for their annual poll. Austin's NPR-affiliate KUT 90.5 placed 'Jazz to the People' in the Top 10 Albums of 2009: DJ Picks.

  Called '... a delightfully swingin' affair...' by the Austin Chronicle, the self-produced album is receiving airplay from San Diego to New Orleans to Harlem and abroad. 'Jazz to the People' features Alex Coke on sax, Red Young on piano, Chris Jones on bass and Masumi Jones on drums. Danielle Howle performs vocals on 'Crazy.'

  With his new project, The Jeff Lofton Electric Thang, Lofton takes jazz to the iconic Cactus Cafe to record his third jazz album 'Chasing the Voodoo Down live at the Cactus Cafe, ATX,' in October 2010. Lofton launched the new group in January, which he describes as '... trumpet meets electric guitar in a jazz-funk fusion Miles-ian extravaganza - a collaboration of musicians creating a free-form, funk-fusion ensemble whose purpose is to recreate and expand on the Miles Davis fusion of the 1970s and 1980s.' Recent shows include Antone's, Speakeasy and Momo's, and a 'Bitches Brew' tribute at Lambert's.
   
  To honor Lofton's contribution to the local jazz scene, Austin's mayor proclaimed January 15, 2009, as 'Jeff Lofton Day' in the live music capital of the world. The Austin Convention and Visitors Bureau selected Lofton's original, Shana's Song, for the Austin Music Vol. 8 compilation CD, released in February 2009. The Austin American-Statesman included Lofton in the 2009 Fortunate 500: Music lis


name_last: Location Services Meet up
name: Location Services Meet up
name_index: L
event_category: Meet Up
event_sub_category: Meet Up
search: Location Services Meet up Scott Raymond Gowalla Incorporated
original_serial: event_IAP000487
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Scott Raymond (Gowalla Incorporated)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in location services. Cash bar onsite.


name_last: The Fling
name: The Fling
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/857.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Fling-Wanderingfoot.mp3
website_link: http://www.myspace.com/thefling
event_category: Showcase
event_sub_category: Rock
search: The Fling
original_serial: event_MS15083
original_venue_serial: Mellow Johnny's
description:
  The Fling—an honest and ambitious four-piece from Long Beach, Calif.—will
  self-release their first full-length record “When The Madhouses Appear” on their
  own label, Lady Monk Records, in stores Aug. 27 and digitally Aug. 31. Recorded
  by local wizard Matt Wignall (Cold War Kids, Deep Sea Diver) and engineered
  by Los Angeles technical guru Raymond Richards (Local Natives, The Henry
  Clay People), the album was carefully crafted to meet the demands of all involved.
  Dustin Lovelis (guitar, vocals) wrote from a young age and collaborated with
  brother Graham Lovelis (bass, vocals), but it wasn’t until 2007 that Dustin took the
  project and pushed it center. The Lovelis boys extracted The Fling’s name from a
  band their father founded in his twenties which split shortly after Dustin was born,
  but the Lovelis brothers—partnering with Justin Ivey (drums) and Justin
  Roeland (guitar, keys, vocals)—are carrying out The Fling legacy and have been
  writing, recording and touring together since 2008. With several regional and
  national tours behind them, a five-song EP (“Ghost Dance”) and a 7-inch (“Out Of
  My Head”) all attracting critical acclaim, The Fling has garnered a loyal following
  across the Southland. They’ve shared the stage with the likes of Dawes, The
  Growlers and fellow Long Beach bands Delta Spirit, Avi Buffalo and We
  Barbarians.
  “When The Madhouses Appear” taps into the dark and strange ethos of the
  individuals within the band while managing to capture the bliss that only the weary
  can oblige, with the vulnerability of Elliott Smith, the deep, old grit of The Pretty
  Things and the apathetic bite of the Pixies. The Fling’s new album tremors with the
  clashing of chaotic walls of sound attempting to strangle the silence, resulting in a
  delicate balance of ethereal mania…and if you ask the band, they wouldn’t have it
  any other way. The Fling will be touring again nationally this fall to support the
  new album, beginning with a CD release party on Aug. 27 at Spaceland in Los
  Angeles.
  REVIEWS
  “The album achieves that difficult balance between cohesion and contour: that is,
  each song has its own silhouette, but is clearly part of the same landscape...heartfelt
  and personal-an unfiltered transcript of inner monologues.”
  Kristina Benson (LA RECORD)
  “…Shoegaze inflicted folk music, woozy pop balladry, swirling psychedelics,
  luscious vocal harmonies, and all around incredible song writing. Tracks like 'Cold
  Comfort' combine all of these skills into one sweeping, roaring dreamscape of
  modern alternative rock…incredibly impressive debut…we should be hearing a lot
  from these guys in the years to come.”
  Dan Goldin (EXPLODING IN SOUND)
  'I don’t know why more people don’t know about these guys, Long Beach is
  something of an untapped wealth of great music that largely, and unfairly, stays
  within its own confines. I hope that’s not the case for this band, because I was just
  sent their latest album and it’s brilliant.'
  Nada Alic (FRIENDS WITH BOTH ARMS


name_last: Gamechanging: Turn Your App Into A Cooperative Game
name: Gamechanging: Turn Your App Into A Cooperative Game
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/GamechangingTurnYourApp.jpg
website_link: http://getsatisfaction.com
hashtag: #coopgames
event_category: ScreenBurn
event_sub_category: Dual
original_serial: event_IAP8017
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Buster Benson (Health Month)
  Thor Muller (Get Satisfaction Inc)

  Summary
  Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. 

  Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things.

  In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these  dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ('Gamestorming'), and social Web apps (KickStarter, Get Satisfaction). 

  The session will explore the specific mechanics that make this such an effective method for inspiring group performance.
    - Victory conditions
    - External conflicts
    - Roles & special powers
    - Required sharing
    - Coordination & planning
    - And occasionally...Traitors!

search:
  Gamechanging: Turn Your App Into A Cooperative Game Buster Benson Health MonthThor Muller Get Satisfaction Inc


name_last: Eliza Gilkyson
name: Eliza Gilkyson
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2295.jpg
website_link: http://www.elizagilkyson.com
event_category: Showcase
event_sub_category: Folk
search: Eliza Gilkyson
original_serial: event_MS10896
original_venue_serial: Victorian Room at The Driskill
description:
  Eliza Gilkyson is a politically minded, poetically gifted singer-songwriter, who has become one of the most respected musicians in roots, folk and Americana circles.  The Grammy-nominated artist has appeared on NPR, Austin City Limits, Mountain Stage, etown, XM, Air America Radio and has toured with Richard Thompson, Patty Griffin and Mary Chapin Carpenter.  In February of 2003, she was inducted into the Austin Music Hall of Fame.  The induction placed Eliza alongside an exclusive list of Austin Music Hall of Fame greats, including Willie Nelson, Townes Van Zandt, Nanci Griffith, Billy Joe Shaver, Butch Hancock, Joe Ely and others.  In 2006, she was recognized with 3 Austin Music Awards and 4 Folk Alliance Music Awards, one of which was for 'Song of the Year' for her tune 'Man of God.'  Eliza's meditative tune 'Requiem,' written as a prayer for those who lost lives in the devastating tsunami in Southeast Asia, was recorded by the nationally recognized choral group Conspirare and was nominated for a Grammy.  It was also featured on NPR's All Things Considered. Her album Beautiful World was called 'one of the best folk albums of 2008' by the Utne Reader, and her 2010 project with Lucy Kaplansky and John Gorka called Red Horse charted on Billboard and was one of the most played folk albums of the year. Now, Eliza Gilkyson releases her highly anticipated new solo album called Roses at the End of Time, available on Red House Records.


name_last: Nikon's D-SLR Photo, Video & Music Meet Up
name: Nikon's D-SLR Photo, Video & Music Meet Up
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/nikon.jpg
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: Nikon's D-SLR Photo, Video &amp; Music Meet Up
original_serial: event_OE00116
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Do you make music videos? If so, this is the Meet Up for you. We are calling all music videographers, music editors, and musicians to come together and learn about the opportunities in this field to network and learn about shooting rock photography and video with Nikon’s latest D-SLR.


name_last: Sainthood Reps
name: Sainthood Reps
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3998.jpg
website_link: http://www.facebook.com/pages/Sainthood-Reps/115736792746
event_category: Showcase
event_sub_category: Rock
search: Sainthood Reps
original_serial: event_MS14020
original_venue_serial: The Bat Bar
description:
  Sainthood Reps was formed in the fall of 2009 and consists of Francesco Montesanto, Derrick Sherman, Bradley Cordaro, and Jani Zubkovs.  Briefly following the band's inception, they immediately hit the road touring alongside the likes of All the Day Holiday, Caspian, and the Felix Culpa throughout the first several months of 2010.  Their sound reflects a broad spectrum of artists spanning several decades, ranging from 1990's era Noise Rock such as Jesus Lizard, Sonic Youth, Fugazi, and Shellac, to contemporary Post-Rock veterans Mogwai and Explosions in the Sky, to more conventional Indie Rock bands such as Built to Spill, Arcade Fire, Modest Mouse, and Sunny Day Real Estate.  Currently, they are amidst recording their debut full length to be released on Tooth and Nail Records, slated for a 2011 release.


name_last: Oberhofer
name: Oberhofer
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/1649.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Oberhofer-Away_Frm_U.mp3
website_link: http://www.myspace.com/oberhofermusic
event_category: Showcase
event_sub_category: Rock
search: Oberhofer
original_serial: event_MS14036
original_venue_serial: Kiss &amp; Fly
description:
  When your songs are too big to be contained: form a band. Maybe call it after your family name because you like the way it sounds (sh*t, if it worked for Bon Jovi then who’s to argue). Record those songs in the basement of your parents house in Tacoma. When that burns down, shake it off and move to New York. Find a new band to play with, start working on a symphony (no really, do it), mix your newfound formal training with the noisy exuberance of youth. Get raucous.


name_last: Gary Vaynerchuk
name: Gary Vaynerchuk
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/vaynerchuk.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Gary Vaynerchuk
original_serial: event_OE00529
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Best-selling author Gary Vaynerchuk will be appearing at the SX Bookstore to greet fans and sign copies of his latest work, The Thank You Economy.


name_last: Dash & Will
name: Dash & Will
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/45199.jpg
website_link: http://www.myspace.com/dashandwill
event_category: Showcase
event_sub_category: Pop
search: Dash &amp; Will
original_serial: event_MS14574
original_venue_serial: tenOak
description:
  Charlie Thorpe and Josie De Sousa-Reay first butted heads in a Melbourne classroom twelve years back at the ripe old age of nine. Wind the clock forward and hostilities are put on hold so that they might form their indie folk duo Dash & Will (names they would have been called had they been born boys). Folk soon turned to pop and early demos won over Mercury Records head honcho Peter Karpin. Ignoring any traditional pop stylings, the pair's major label debut single, 'Pick You Up', (released May 2008) heralded a sparklingly-fresh new Australian act on the rise. Upon its release, the girls' authoritative, undeniable long-player Up In Something peaked at number four on the ARIA Heatseekers chart,and was followed up with international support slots for the Tings Tings, the Kooks, and the Futureheads.Dash & Will also thrilled punters on festival line-ups including Homebake, Southbound, and Falls.In March 2010 the girls headed off to the  US to begin work on album two.With a SXSW slot just around the corner and upcoming shows throughout Australia and the U.K,  get ready for a BIG Dash & Will twenty-eleven!


name_last: FATAKRA
name: FATAKRA
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F22251.jpg
website_link: http://www.sohammehta.com
event_category: Screening
event_sub_category: Narrative Short
search: FATAKRA Soham Mehta
original_serial: event_FS11705
original_venue_serial: Alamo Lamar A
description:
  Director: Soham Mehta
  USA | 19 minutes


  Starring:
  Samrat Chakrabarti, Meena Serendib, Ritik Goyal, Raj Vats, Conrad Gonzales


  Naveen left India to chase his dreams in America.  Today, three years and a recession later, his wife and son join him.


name_last: Turkey Bowl
name: Turkey Bowl
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F30348.jpg
website_link: http://www.turkeybowl2011.com
youtube_link: http://www.youtube.com/watch?v=xkQJIEsFl_0
event_category: Screening
event_sub_category: Narrative Feature
search: Turkey Bowl Kyle Smith
original_serial: event_FS11506
original_venue_serial: Alamo Ritz 2
description:
  Director: Kyle Smith
  USA | 64 minutes


  Starring:
  Morgan Beck, Adam Benic, Kerry Bishé, Troy Buchanan, Tom DiMenna, Zeke Hawkins, Zoe Perry, Jon Schmidt, Bob Turton, Sergio Villarreal


  Ten friends gather to play an annual game of touch football in this real-time comedy.

  Preceded by: 
  Two Laps
  Director: Owen Trevor
  World Premiere | Australia, 2010, 5 MIN


name_last: The Thank You Economy
name: The Thank You Economy
name_index: T
website_link: http://garyvaynerchuk.com
event_category: Featured Speaker
event_sub_category: Solo
search: The Thank You Economy Gary Vaynerchuk Vaynermedia
original_serial: event_IAP8355
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Gary Vaynerchuk (Vaynermedia)

  Summary
  The Thank You Economy tackles the ROI of social media and the humanization of business as I see it.  I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.


name_last: Welcome to the Music Business - You're Fucked
name: Welcome to the Music Business - You're Fucked
name_index: W
website_link: http://www.tstouring.com
hashtag: fucked
event_category: Panel
event_sub_category: Marketing
search: Welcome to the Music Business - You're Fucked Martin Atkins Tour:Smart
original_serial: event_MP5936
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Moderator:
  Martin Atkins (Tour:Smart)

  Summary
  An examination of the internal and external problems you'll face in all levels of the business. Using humor as a weapon, Martin Atkins will point out the obvious, throw light in some dark corners and create another illuminating event illustrating the realistic, attainable goals that are possible in the new business.


name_last: Gemini Club
name: Gemini Club
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1591.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gemini_Club-Mirrors.mp3
website_link: http://www.myspace.com/geminiclub
event_category: Showcase
event_sub_category: Electronic
search: Gemini Club
original_serial: event_MS13470
original_venue_serial: Dirty Dog Bar
description:
  In sweaty loft parties, packed dance clubs, rock n’ roll joints and virtually any place with speakers you’ll find Gemini Club. UR Chicago magazine called them ‘Chicago’s rising-star indie-electro act’.  Formed in 2009, the trio have wasted no time in making their presence felt around the world. Debut EP Future Tidings generated a buzz immediately. Forthcoming single, Ghost is already smashing it on Hypemachine and getting plays on BBC Radio One in the UK. 


      The desires of the band are simple:  create brilliant dance music, and have fun doing it.  The trio has spent countless hours developing a live rig that is designed to fuse the energetic and precise aspects of DJing with live vocals, synthesizers, guitars and bass.  While the desires are simple, the objective is clear:  Redefine what a “live” performance means.  People are taking notice.  Gemini Club has already shared the stage with Chromeo, A-Track, Kid Sister, DJ Falcon, Juan MacLean, Hercules & Love Affair, Solid Gold, Hey Champ, Midnight Conspiracy, French Horn Rebellion, DATABASE, WhoMadeWho, and Flosstradamus.


      Press Quotes

      'It's clear here that Gemini Club are trying to channel Cut Copy, LCD Soundsystem and the like, and while those aspirations may be lofty... If they keep giving performances like this, they're well on their way.' - The Chicagoist

      “Gemini Club has focused on making their live show as entertaining as possible, and it doesn’t hurt that they put out possibly the best EP I’ve heard all year.” – UR Chicago

      “Gemini Club are one the most exciting bands going at the moment. Forget all these dudes in tight glitter-laden jeans whaling about stuff, Gemini Club are a band who truely know how to get the party started.” – Too Many Sebastians (UK / Japan)

      'We can’t seem to get enough of Gemini Club’s ‘Ghost’ right now. It’s such a sweet tune and the remixes to date have been so good it’s hard to choose between them.' - Electronic Rumours (UK)

      'Gemini Club are the trio that are skyrocketing up the food chain, following the footsteps of Phoenix, Aeroplane Cut Copy, Tesla boy and others… These guys are my favourite.' - Trashbags Blog (Aus)


name_last: Shilpa Ray & Her Happy Hookers
name: Shilpa Ray & Her Happy Hookers
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/322.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Shilpa_Ray__and__Her_Happy_Hookers-Venus_Shaver.mp3
website_link: http://www.shilparayandherhappyhookers.com
event_category: Showcase
event_sub_category: Punk
search: Shilpa Ray &amp; Her Happy Hookers
original_serial: event_MS14668
original_venue_serial: Billboard Bungalow @ Buffalo Billiards
description:
  Shilpa Ray’s forearms bulge with blood when she plays her harmonium. “I have strange musical injuries,” she explains, referring to the blisters on her fingers. But none of that stops her from pounding on the accordion-like instrument, which reached the height of its popularity in 19th-century churches. “I always feel like I’m still my 14-year-old self,” she says, explaining her determination to play despite the trauma her music can cause. “I never developed beyond that in my attitude.”

  Ray’s teenage tendencies are alive and well on Teenage and Torture, her second full-length with Shilpa Ray and Her Happy Hookers, which will be released in early 2011 on Knitting Factory Records. A collection of 10 savage and sultry blues-influenced songs, the album finds Ray eviscerating her subjects (and often spilling her own guts) with the kind of sharp-tongued, smart-assed angst that keeps juvenile detention centers in business. Songs like “Hookers” and “Genie’s Drugs” aren’t dealing with kid-sized issues, but no matter the situation, Ray says, “I always have that gut reaction the way that teenagers do.”

  Growing up in central New Jersey, at 6 years old Ray picked up both the harmonium and piano at the insistence of parents who wanted her to learn classical Indian music. “I really wanted to play guitar and my parents said no,” Ray says. “But I had the harmonium, so I would learn chords to songs that I liked and start to play.” At 16 she taught herself how to play The Velvet Underground’s “I’ll Be Your Mirror,” but it wasn’t until a few years later that she worked up the nerve to perform in front of other people.

  Settling in New York City with no idea how to form a band, Ray frequented open mic nights at the East Village’s legendary Sidewalk Cafe, where she performed solo. “I started going to Sidewalk because I didn’t fit into any scene and it seemed like there you can be anybody and still get a shot,” she says. “So I went and I sang a song a capella and they asked if I played an instrument and I told them about the harmonium, so they said if you bring this harmonium down, we’ll give you a show.”  Ray would soon form her first band, Beat The Devil. While the group was met with early success and local acclaim, winning great praise from many observers including Brooklyn Vegan and the New York Times, they disbanded shortly before the release of their first and only album.

  Initially Ray decided to continue on as a solo act, but she soon began enlisting the help of musicians she had met while playing out. Eventually the line up began to solidify and Shilpa Ray and Her Happy Hookers was formed. In 2009, the group released the self-financed album A Fish Hook, An Open Eye and the excitement for Ray and her unique artistry picked up where it had left off. “Following the demise of her previous band,” wrote the New Yorker,” Ray has struck out on her own, further showcasing her seemingly indestructible vocal chords. She screams, growls, and snarls her way through the screeching muck of oil-stained garage rock and backwoods blues, cresting just above the waves of a sonic tumult that threatens to consume her minuscule frame. This tenuous command of a raucous sound makes for a volatile breed of rock and roll.”

  Shilpa Ray and Her Happy Hooker’s latest album, Teenage and Torture, both refines and expands upon the arresting qualities of their first release. The result, “isn’t as thrown together as the first one,” says Ray. “The first record was like a series of thoughts, this is one big thought. You’ll slip into a different world when you hear this.” Recorded with Black Dirt Studios’ Jason Meagher at Seizure’s Palace in Gowanus, Brooklyn, the songs on Teenage and Torture are dark, sardonic looks inside Ray’s own world and obsessions, augmented by the musical styling of her Happy Hookers—Nick Hundley on bass, Andrew Bailey on guitar and John Adamski on drums and percussion, and featuring Greg Lewis on organ, Jonathan Lam on pedal steel and Andrew Hoepfner on vocals and keys.

  “Most of the time when I write songs, they’re semi-autobiographical,” says Ray, “but they’re also taking situations and trying to understand things that I have a hard time understanding,” she says. “ When I wrote ‘Genie’s Drugs,’ it was about this dude I used to date who was dating every other chick on my block. One day I said, ‘I don’t want you to see this Genie girl, why do you see her?’ and he told me, ‘Well, she’s got the good drugs.’ And I thought it would be great to write a love song about I’m so poor that I can’t afford the drugs to keep him around.” On another standout track, “Liquidation Sale,” Ray mocks herself for feeling down. “I could not take myself seriously writing a blues song,” she says, “so a lot of those lyrics are me making fun of myself and how fake I am being by even writing it. At the same time, I’m like everybody else, I want that window to complain.”

  Blood and blisters be damned, on Teenage and Torture, Shilpa Ray and Her Happy Hookers have some things to say, and you’ve got n


name_last: IAMDONALD: Donald Glover + Childish Gambino
name: IAMDONALD: Donald Glover + Childish Gambino
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/311.jpg
website_link: http://childishgambino.blogspot.com/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: IAMDONALD: Donald Glover + Childish Gambino
original_serial: event_MS13883
original_venue_serial: Red 7 Patio
description:
  CHILDISH GAMBINO

  Childish Gambino (Donald Glover) used to write songs as a kid with a guitar that his mom gave him from a neighbor.  He started making beats freshman year at NYU and has produced four free albums in the past seven years on his laptop.


name_last: The O's
name: The O's
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/1376.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_O's-We'll_Go_Walkin.mp3
website_link: http://www.wearetheos.com
event_category: Showcase
event_sub_category: Folk
search: The O's
original_serial: event_MS14083
original_venue_serial: Stephen F's Bar
description:
  The O’s began one sunny afternoon in the summer of 2008 in Dallas, Texas when, Taylor Young and John Pedigo, decided to join forces. Their quick courtship turned into love at first play. Having known one another through each other’s bands (Polyphonic Spree, Young Heart Attack, Slick 57, Young James Long, Rose County Fair, Boys Named Sue, P. W. Long, and The BAcksliders) and whiskey (Jack, Johnny, Makers, etc.), the attraction was simple and our mission determined. If the world is an oyster and we are gobblers, then the planet is a tortilla and the O’s are a stick of butter. 

  We find ourselves on the precipice of the future. And in that, the O’s hold on to a dear and sacred past with the sound of an acoustic guitar and banjo. Mix another instrument or two in and you have a mesh of the glory days of the past with a vibration as resounding as it is relevant. While we all seek invention and innovation, sometimes a simple song is what we most want to hear; the music we all listen to a 3AM; the songs we sing around a fire; the tunes we hum while driving. It isn’t the intention for the O’s to look forward, but to live now embracing the ultimate nature of the world’s unwavering and perpetual path towards connecting everyone through song. 

  The O’s play the singing along, dancing along, drinking along, and playing along type of music. And as O’s go, we have always told ourselves it isn’t about the girls, the money, the hotel rooms, the alchemy, the out of state voter registry, the bar tabs, the chain smoking, the heartaches, the hardships, the expenses, the remembering of the road, the forgetting of what really happened, the consulates in several countries, the conclusion of tours, the beginning of hangovers, the melting of cheese on chili, the secrets to remaining hydrated on the road, the thought that maybe one day we’ll have zappers instead of tour buses, the smell of spring in the Northeast, the dew on the trees in the Northwest, the summer heat in the southwest, the dodging of hurricanes in the Southeast, or even the music. 

  It’s about the song… and the party.


