# event_type

name_last: Are Your Customers a Crowd or a Community?
name: Are Your Customers a Crowd or a Community?
name_index: A
website_link: http://zappos.com
event_category: Social Graph
event_sub_category: Solo
search: Are Your Customers a Crowd or a Community? Thomas Knoll thomasknoll.info
original_serial: event_IAP7257
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Thomas Knoll (thomasknoll.info)

  Summary
  The word 'community' is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. 

  But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.


name_last: Random Recipe
name: Random Recipe
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/867.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Random_Recipe-Pack_Your_Bags.mp3
website_link: http://www.randomrecipe.ca/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Random Recipe
original_serial: event_MS12554
original_venue_serial: Spill
description:
  Random Recipe's name truly and simply suits their sound. With a fine mixture of human warmth, originality and musical inspiration from all over the world, Random Recipe was able to slip away from the attribution of a specific music tag by opening their horizon and offering a playful journey to the world. By doing so, the Montreal based band easily flirts with folk, hip-hop, bossa-nova, electro, tri-hop, lullaby, jazz, kazoo and much more while never losing their way. The result comes in perfectly crafted songs bursting of sweet reminders of their Italian, Quebecois, Louisiana and Chinese roots and inspirations of the moment (Language Studies, International Studies, choir singing, violin, stop-motion, poutine, origami, travelling, milk-shakes, etc.) 

  In a linear way, the story of Random Recipe grew out of a friendship between singer and guitarist Frannie and beat-boxer and rapper Fab, who met at a show in 2005. The duo then started jamming and began freestyling on the streets for fun. Following a fateful performance at a monthly open mic event at Quai des Brumes and the warm reception they received from the public, Random Recipe became an official act and launched these girls into this crazy trip! Vincent and Liu-Kong later join the ranks of the band and gave the duo the power to become a complete band.

  Strong from an excellent reputation the band built up in the past couple of years, mostly from their improvised shows in the street and subway of Montreal and famously with the one during FME at Morasse Poutine around 2AM last year, Random Recipe is proud to present Fold it! Mold it!, their first full-length album launched in stores in September 2010 on Bonsound Records.
  Random Recipe's name truly and simply suits their sound. With a fine mixture of human warmth, originality and musical inspiration from all over the world, Random Recipe was able to slip away from the attribution of a specific music tag by opening their horizon and offering a playful journey to the world. By doing so, the Montreal based band easily flirts with folk, hip-hop, bossa nova, electro, trip-hop, lullaby, jazz, kazoo and much more while never losing their way. The result comes in perfectly crafted songs bursting of sweet reminders of their Italian, Quebecois, Louisiana and Chinese roots and inspirations of the moment (Language Studies, International Studies, choir singing, violin, stop-motion, poutine, origami, travelling, milk-shakes, etc.). 

  In a linear way, the story of Random Recipe grew out of a friendship between singer and guitarist Frannie and beat-boxer and rapper Fab, who met at a show in 2005. The duo then started jamming and began freestyling on the streets for fun. Following a fateful performance at a monthly open mic event at Quai des Brumes and the warm reception they received from the public, Random Recipe became an official act and launched these girls into this crazy trip! Vincent and Liu-Kong later join the ranks of the band and gave the duo the power to become a complete band.

  Random Recipe created a considerable hype building a strong profile within Montreal's fertile music scene as well as playing many shows around the Quebec province and at international festivals (Montreal Jazz Fest., Pop Montreal, Festival d'Été de Québec, CMW, NXNE, Fringe Festival, CMJ and soon enough SXSW followed by Garorock Fest in France). They also had a warm welcome from french crowds in Fall of 2010 (playing Paris and the creatively fun Off-Courts festival in Trouville, Normandy) and are due once again on France's stages in April. Mixing unconventional musical sources such as a children's guitar with beat-box improvisation, the band juggles around with styles and creates a tasty concoction of hip hop! While their lack of pretension adds to the accuracy of their amazing live performances, it's no surprise that Random Recipe was hailed as one of Montreal's up-and coming bands by Spin Magazine in 2008, was prized by the MIMI for Best new band of 2009, won the GAMIQ trophy for Rising Star of 2010 and lastly the Galaxie prize also for Rising Star during the Rideau 2011 conference last February !

  The band consists of vocalist and chiquita guitarra Frannie Holder, rapper and beat-box Fab, guitar, keys and all the shizzle Vincent Legault and percussions and keys Liu-Kong Ha.


name_last: Drive A Chevy
name: Drive A Chevy
name_index: D
event_category: OTHER
event_sub_category: Various
search: Drive A Chevy
original_serial: event_OE00279
original_venue_serial: Austin Convention Center
description:
  Charged up for SXSW? Reserve your spot to drive the Chevy line-up, including the all-electric Chevy Volt at the Catch A Chevy stop on Trinity and 3rd from 9 a.m. – 3 p.m. every day during SXSW.


name_last: #Hashtag Takeovers and Successes in Innovative Virtual Activism
name: #Hashtag Takeovers and Successes in Innovative Virtual Activism
name_index: 0-9
website_link: http://peta.org
hashtag: #takeover
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6967
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Andrew Blair (NBC Universal)
  Chris Eaton (Greenpeace USA)
  Royale Ziegler (PETA)
  Sean Bonner (The Internet)

  Summary
  The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results. 
   
  When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event. 

  In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page.

  Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.

search:
  #Hashtag Takeovers and Successes in Innovative Virtual Activism Andrew Blair NBC UniversalChris Eaton Greenpeace USARoyale Ziegler PETASean Bonner The Internet


name_last: El Tule
name: El Tule
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/40337.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/El_Tule-Cumbia_Cubana_Electrica.mp3
website_link: http://www.myspace.com/eltule
event_category: Showcase
event_sub_category: World
search: El Tule
original_serial: event_MS15043
original_venue_serial: Mellow Johnny's
description:
  For six years El Tule (el TOO-lay) has been honing its unique sound combining influences of Cumbia, Afro-Cuban, Rock, Merengue, Salsa and Reggae. The music is influenced by art, history and culture often focusing on legends and tales of the mystical. Fan favorites include El Chupacabra, an eerie tale of the legendary goat sucker, La Ruta Maya, a pounding tribute to the famed Mayan Route and Media Noche, an ode to the dream like hours between night and daybreak. The ever evolving sound is a natural progression brought forth by different backgrounds, experiences and influences. While adhering to the bands original goal, the sound has taken its own course. The sound...'El sonido' that El Tule brings to each performance naturally transcends all cultural and social backgrounds. Simple, El Tule is for those who love to dance, feel good and enjoy the positive expression of music.....Full length recording 'Volumen 1' and 'Volumen II' are available at Waterloo Records, Cheapos, Bob Bullock Museum,CD Fuse.com, CD Baby.com, Barnes and Noble and I Tunes. Look for 'Volumen III in 2011!!


name_last: PIONEER
name: PIONEER
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F22664.jpg
website_link: http://www.pioneershort.com
event_category: Screening
event_sub_category: Narrative Short
search: PIONEER David Lowery
original_serial: event_FS11685
original_venue_serial: Alamo Lamar A
description:
  Director: David Lowery
  USA | 15 minutes
  Fabrication Films


  Starring:
  Will Oldham, Myles Brooks


  A little boy awakens from a nightmare on a dark and stormy night. His cries wake his father, who comes to his room and proceeds to regale him with a dark and epic bedtime story that is one part history, two parts make believe and riddled through and through with the honest-to-goodness truth.


name_last: Steve Jobs and the Rise of the Techno-Priests
name: Steve Jobs and the Rise of the Techno-Priests
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SteveJobsAndTheRiseOfTechnoPriests.jpg
website_link: http://www.phase2online.com
hashtag: #technopriest
event_category: Greater Good
event_sub_category: Solo
search: Steve Jobs and the Rise of the Techno-Priests Shane Kempton Phase 2 Interactive
original_serial: event_IAP7041
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Shane Kempton (Phase 2 Interactive)

  Summary
  “Faith is to believe what you do not see; the reward of this faith is to see what you believe.” The quote from St. Augustine in the 4th century sounds surprisingly like Apple fanboy forum posts prior to the launch of the next magical “iSomething”. As technology continues to become more personal and more integrated with our lives, it’s begun to affect how we perceive our relationship to the world around us in ways that more closely resemble religion. Remember the panicky, out of body experience you had the last time you left your smartphone at home? With deepening integration, our tech changes the way we live and the makers of technology profoundly shape our society. We tend to think that these technologies are only tools, but they are becoming part our senses; they even affect our world view. That world view is being molded by the conveyors of our gadgets and apps as they define the way we interact with friends and family, choose what we can and cannot see, expand our access to ideas and even change the way we are able to think. Join me on this irreverent and hilarious romp through the past, present and future as we compare the fundamental ideologies’ of Apple, Google and Microsoft with historical religious movements, see why visionary technology creators are our new priests and why Steve Jobs is the new Pope.


name_last: Wagons
name: Wagons
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/40631.jpg
website_link: http://www.youtube.com/wagonsmusic#p/a/u/1/bEP34Oxf_8I
youtube_link: http://www.youtube.com/watch?v=lQdFJUoN-8g
event_category: Showcase
event_sub_category: Alt Country
search: Wagons
original_serial: event_MS13461
original_venue_serial: Lamberts
description:
  Led by charismatic showman Henry Wagons and described as a local treasure in their hometown of Melbourne WAGONS offer an unlikely mix of stompin grand rock, border-crossing dark country, irresistible crooning and classic pop. They draw upon an uncommon range of influences given the current musical climate, including Vegas era Elvis, Roy Orbison, Adam Green, Johnny Cash, Clockwork Orange synthesisers, 70s trumpets and Cormac MacCarthy. Their live show is a performance like no other, treading a line between a Vegas 70s showroom extravaganza and a bunch of fresh- faced undertakers letting loose at a rained sodden rock festival.

  Having spent the last few years supporting and touring with the likes of Justin Townes Earle, The Violent Femmes, Calexico, Bill Callahan, Will Oldham, Okkervil River, John Hiatt and Jolie Holland, it is safe to say that Wagons are road-hardened, formidable live band.

  Their latest album 'The Rise and Fall of Goodtown' (Spunk/EMI), the bands fourth, has seen them win best group and best album in the 2009 Age EG Awards as well as in the Mess and Noise Readers Poll along with a string of feature album, best live act and record of the year accolades. Henry Wagons was also recently named as one of the Top 100 Most Influential Melbournians by The Age Melbourne Magazine. Yet more proof that WAGONS Goodtown is the place to be. People, this show is one you must experience!

  Henry wagons is like Dr Suess meets Conway Twitty, a great performer, a good man, and a bad driver!! Henry struts like a Tennessee walking horse on PCP. Justin Townes Earle

  Wagons take on Country is based on the early classics and drenched in humor. But the music is no joke - its well written, imaginative, often cinematic and critically-acclaimed for its authenticity. City Beat, Cincinnati

  Wagons: Unhinged? No, more like a possessed barn-door that creaks & bangs through the night and might slam you in the face on a calm day. Acerbic, funny entertainer with Johnny Cashs punched delivery and memorable songs. OPB Music Portland

  The theoretical love child of The Doors and ZZ Top had inappropriate relations with the theoretical love child of Johnny Cash and The Bad Seeds. Henry Wagons somehow channels that haunting spirit of the Wild West, while simultaneously pointing a six-shooter in your face daring you to change the CD. American Songwriter


name_last: Clock Opera
name: Clock Opera
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/559.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Clock_Opera-Once_And_For_All.mp3
website_link: http://www.clockopera.com
youtube_link: http://www.youtube.com/watch?v=IqAHsv4cgcI
event_category: Showcase
event_sub_category: Electronic
search: Clock Opera
original_serial: event_MS15224
original_venue_serial: Latitude 30
description:
  CLOCK OPERA draw from such esoteric sources as the systems music of Steve Reich and Philip Glass and have played their second ever gig at the Queen Elizabeth Hall in London backing the international Ballet Rambert.  But you don’t need any special qualifications to enjoy what they do, just an appreciation of quirkily melodic pop. 

  This they create via a combination of conventional instrumentation and electronic production and manipulation, with specific attention to layering and repetition, and the application of various effects and devices.  Guy Connelly's vocals effortlessly swoop and soar above the music, heightening the drama and moving it ever further away from the everyday manner in which it was born and places him in that small but select pantheon of distinguished male pop vocalists that also includes Billy Mackenzie of Associates, Haydon Thorpe of Wild Beasts and Antony Hegarty of Antony and The Johnstons, singers unafraid of expressing themselves in an unguarded, emotional way. 

  Clock Opera are a studio unit who push the recording process as far as it will go, but they are also a fully functioning performing band who can reproduce the intricacies of their music while gaining a new urgency and energy.  They are one of those bands that will get under people’s skin and affect the way they feel.  It demands an emotional response and will always mean something for the listener. 
   
  Paul Lester


name_last: Foxes in Fiction
name: Foxes in Fiction
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/45798.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Foxes_in_Fiction-School_Night.mp3
website_link: http://www.myspace.com/foxesinfiction
event_category: Showcase
event_sub_category: Electronic
search: Foxes in Fiction
original_serial: event_MS15000
original_venue_serial: The Parish Underground
description:
  Since he was 15 and residing in the Toronto suburb of Oakville, Warren Hildebrand has been using the moniker Foxes in Fiction to represent the recordings he makes by himself. Now living in Toronto as a recent art-school dropout, the 21-year-old uses his apartment as his creative space and principle studio tool, crafting a unique style of deeply personal ambient-infused pop music using electronic and analog recording methods.

  Hildebrand's influences are diverse and far-reaching, including things like surrealist expressionism, suburban life, adolescence, Brian Eno recording techniques and the healing effect that Bradford Cox's music had on him in the months following the death of his 16 year-old brother Drew in 2008 and the debilitating mental breakdown that followed.

  In February of 2010, Hildebrand self-released his debut album, Swung From The Branches, for free through his self-run label Orchid Tapes to universal praise from fans and music critics alike. In the following months, he signed to Brooklyn's Moodgadget Records, who physically re-released the album with three new songs, eventually earning accolades from many notable blogs including Pitchfork Media. The album itself is composed of sprawling atmospheric landscapes and acute loop-based hazy pop songs that reflect on the life experiences and day-to-day events of Hildebrand's life.

  The Foxes in Fiction live show is a striking and intimate experience in which Hildebrand, using his voice, guitar and electronics, replicates elements of his lush pop songs through tapestries of meditative soundscapes, looping techniques and highly humanized ambient electronica.

  These days, Hildebrand is keeping himself busy by running Orchid Tapes, releasing several collections of Foxes in Fiction songs through his blogs and performing in New York City. One thing is certain - the future looks bright for Warren. Presently, he is working on several new EPs and another full-length Foxes in Fiction album, which will tentatively be released later this year.


name_last: Dame 55
name: Dame 55
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/154.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dame_55-Savor_The_Moment.mp3
website_link: http://www.myspace.com/damefifty5
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Dame 55
original_serial: event_MS12252
original_venue_serial: Malaia Upstairs
description:
  Hip hop, electro, grunge, and pop -- all that and more make up the sound and style of Dame 55, a 23 year-old-rapper/fashion designer who brilliantly stands out above the rest as an epiphany.

  A native of Cincinnati, Ohio, Dame grew up listening to jazz and ragtime music, and was influenced by many of the hip hop greats such as Slick Rick, the Pharcyde, and RZA. With a calling towards the world of fashion, the next step for Dame was venturing to Los Angeles, where he studied at the Fashion Institute of Design Merchandise. During this time of transition, Dame was inevitably impacted by the indie rock culture that surrounded him, and began listening to the unique sounds of Lykke Li, 1950's Rockabilly music, and more. A transformation was well on the way.

  Dame is now a self-proclaimed Stupid3ous Dork, a movement of trend-setters who are dedicated to making a difference in music, fashion, art, and any other creative outlet that crosses their path. Having performed with the likes of Lil Jon, Ludacris, Nelly, Wale, YelaWolf, Chiddy Bang, and more, the world of hip hop has welcomed Dame's unparalleled sound, and it will never be the same again.

  Making strides to fulfill his intent on being the voice of this generation,� Dame is well on his way while presenting us with the rebellious� side of underground hip hop that demands attention and recognition. Currently working with renown producer Boys Noize, there will soon be an uprising of Stupid3ous Dorks around the world.


name_last: Tweets from September 11
name: Tweets from September 11
name_index: T
website_link: http://mentalhygiene.com/911tweets/
hashtag: #911tweets
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7395
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Charles Mangin (Option8 LLC)
  George Haddow (N/A)
  Katrin VERCLAS (Mobileactive.org)
  Mark Belinsky (Digital Democracy)
  Schuyler Erle (SimpleGeo Inc)

  Summary
  2011 will mark the 10th anniversary of the events of September 11, 2001. Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt. Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates. This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier. With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.

search:
  Tweets from September 11 Charles Mangin Option8 LLCGeorge Haddow N/AKatrin VERCLAS Mobileactive.orgMark Belinsky Digital DemocracySchuyler Erle SimpleGeo Inc


name_last: The Gregory Brothers
name: The Gregory Brothers
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/412.jpg
website_link: http://www.thegregorybrothers.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: The Gregory Brothers
original_serial: event_MS14523
original_venue_serial: Billboard Bungalow @ Buffalo Billiards
description:
  The Gregory Brothers became internet sensations in August of 2010, when their viral YouTube hit, 'Bed Intruder Song,' crossed over onto the Billboard Hot 100.  To their loyal fans, however, they were already known for the video series 'Auto-Tune the News' and their blue-eyed soul record, 'Meet The Gregory Brothers.'  They've been praised by Katie Couric, The New York Times, Rolling Stone, and The Washington Post.  They've also had the pleasure of collaborating with T-Pain, Joel Madden (of Good Charlotte), Weezer, The Welcome Wagon, and Sufjan Stevens.


name_last: What Would Gaga Do?
name: What Would Gaga Do?
name_index: W
website_link: http://www.facebook.com
hashtag: wwgd
event_category: Panel
event_sub_category: Other
original_serial: event_MP7246
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Moderator:
  Meredith Chin (Facebook)

  Participants:
  Bobby Campbell (Atom Factory)
  Fred Santarpia (VEVO)
  Perez Hilton (PerezHilton.com)

  Summary
  Lady Gaga has said that she has 'embraced the Internet in a pop-cultural kind of way' by thinking about what pop artists of the 70s and 80s would have done if they had the social technologies we have today. With the disruption of the music industry, artists, managers and record labels discuss the importance of evolving with technology and embracing the power of the Web.

search:
  What Would Gaga Do? Bobby Campbell Atom FactoryFred Santarpia VEVOPerez Hilton PerezHilton.comMeredith Chin Facebook


name_last: A Year in Mooring
name: A Year in Mooring
name_index: Y
picture_big_url: http://img.sxsw.com/2011/films/F31160.jpg
event_category: Screening
event_sub_category: Narrative Feature
search: A Year in Mooring Chris Eyre
original_serial: event_FS11169
original_venue_serial: State Theatre
description:
  Director: Chris Eyre
  USA | 88 minutes
  Paradigm


  Starring:
  Josh Lucas, Ayelet Zurer, James Cromwell, Jon Tenney, Taylor Nichols, Casey Labow


  Disarming in its subtly, A YEAR IN MOORING is the quiet cinematic journey about the inevitability of change.

  Starring Josh Lucas in his first leading dramatic role, A YEAR IN MOORING follows the story of a successful businessman (Lucas) attempting to resurrect his life.  Entering an idyllic harbor as a broken and haunted man, he buys and boards a dilapidated sailboat.  

  Walking an isolated line between solitude and redemption, he’s watched by three equally mysterious residents:  a waitress (Ayelet Zurer), the veteran mariner (James Cromwell), and a newly single father (Jon Tenney).  Directed by Chris Eyre (Smoke Signals).  (PG-13)


name_last: Haters Gonna Hate: Lessons For Advertisers From 4chan
name: Haters Gonna Hate: Lessons For Advertisers From 4chan
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HatersGonnaHateLessons.jpg
website_link: http://publicis-USA.com
hashtag: #hatersgonnahate
event_category: Branding / Marketing
event_sub_category: Core Conversation
search: Haters Gonna Hate: Lessons For Advertisers From 4chan Marci Ikeler Publicis
original_serial: event_IAP6693
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Marci Ikeler (Publicis)

  Summary
  Scientology protests. Gaming Time Magazine's Most Important People poll. Sending Justin Bieber to North Korea. 4chan is 'the internet hate machine' that crosses boundaries with the real world. 4chan's two unusual features - it's anonymity and its lack of archiving - have made it into a hotbed of creativity that is almost single-handedly responsible for every major internet meme in the past 7 years. So how has this racist, homophobic, sexist community managed to create break-through communication with spreading power that any advertiser would kill for? In this presentation, we will use 4chan as a lens to illustrate how modern advertising can better communicate with hyper-connected, hyper-social communities. By following the lead of the 4chan community (albeit with less pornography), advertisers can learn how to hack the attention economy and succeed in the face of changing consumer behaviors.


name_last: Alex Highton
name: Alex Highton
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/2734.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Alex_Highton-You_Got_The_Trees.mp3
website_link: http://www.myspace.com/alexhighton
event_category: Showcase
event_sub_category: Folk
search: Alex Highton
original_serial: event_MS11260
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Alex Highton lives a small village in the English countryside where he wrote some songs his own amusement, for the most part charting his move from London to the Cambridgeshire countryside.

  On the back of some demos that he recorded at home, his songs have been played on the TV (Hollyoaks), Radio (Tom Robinson’s BBC6 Introducing show plus others) and garnered the support of A-List Hollywood Actor Ashton Kutcher.


name_last: Yellow Ostrich
name: Yellow Ostrich
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/44724.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Yellow_Ostrich-WHALE.mp3
website_link: http://www.yellowostrich.bandcamp.com
event_category: Showcase
event_sub_category: Rock
search: Yellow Ostrich
original_serial: event_MS13913
original_venue_serial: Antone's
description:
  Yellow Ostrich formed in a Wisconsin dorm room in early 2009 as the solo recording project of Alex Schaaf. Over the course of the next year, Schaaf released six albums and EPs, including three EPs in August, 2010: Fade Cave, The Morgan Freeman EP, and The Serious Kids EP. Alex relocated to New York City in the summer of 2010, recruited Michael Tapper (We Are Scientists/Bishop Allen) to play drums and Jon Natchez to play everything else, and began to play locally in New York City. The Mistress, Yellow Ostrich's debut LP, was released in October.


name_last: The Last Broadcast: Entertainment is Social – What’s Next?
name: The Last Broadcast: Entertainment is Social – What’s Next?
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/TheLastBroadcastEntertainment.jpg
hashtag: #FutureCast
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP000260
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Brian David Johnson (Intel Corporation)
  Gary Wheelhouse (N/A)
  Jeffrey Cole (digitalcenter.org)
  Marcelino Ford-Livene (Intel Digital Home Group)

  Summary
  Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership.
   
  As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape?
   
  This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.

  This session is sponsored by Intel.

search:
  The Last Broadcast: Entertainment is Social – What’s Next? Brian David Johnson Intel CorporationGary Wheelhouse N/AJeffrey Cole digitalcenter.orgMarcelino Ford-Livene Intel Digital Home Group


name_last: Strange Business: Corporate Creativity That Doesn't Suck
name: Strange Business: Corporate Creativity That Doesn't Suck
name_index: S
website_link: http://www.groupon.com
event_category: Greater Good
event_sub_category: Dual
search: Strange Business: Corporate Creativity That Doesn't Suck Aaron With Groupon Inc
original_serial: event_IAP7502
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Aaron With (Groupon Inc)

  Summary
  Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?


name_last: Jamie Turner
name: Jamie Turner
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/turner.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Jamie Turner
original_serial: event_OE00559
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Jamie Turner, co-author of the book How to Make Money with Social Media, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.


name_last: Buck 65
name: Buck 65
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/45603.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Buck_65-Paper_Airplane.mp3
website_link: http://www.buck65.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Buck 65
original_serial: event_MS10882
original_venue_serial: Paradise
description:
  If you travel along the Number 1 highway (two lanes) in Nova Scotia, you'll pass through a town called Mt. Uniacke. As you enter the town, you'll see a sign that reads, 'Home Of Buck 65'. Buck 65 is the code name of one Ricardo Terfry. He used to wander the dirt roads of Mt. Uniacke wearing an Adidas one-piece wrestling outfit. He thought it gave him hip hop credibility, but he was wrong. 

  He started DJing and rapping at the same time, when he was approximately 13 years of age. In 1990, he shared his work with the public for the first time. Since then, he has released more than 20 full-length albums and all kinds of EPs, singles and whatnot. He has also scored a handful of films (including one x-rated feature). 

  He has recorded with Tortoise (post-rock muscular geniuses), Gonzales (the world's greatest living musician), Sage Francis (indie hip hop overlord), Olivia Ruiz (kind of a big deal in France) and god-knows-who-else. Name an important festival or event and there's a good 70% chance he's played it. 

  The latest addition to Buck 65's awe-inspiring oeuvre is an album called 20 Odd Years. It features guest appearances by Gord Downie, Nick Thorburn, Jenn Grant, Hannah Georgas, Emily Wells, Marie-Pierre Arthur and more. 20 Odd Years is probably the most beautiful hip hop album ever made.


name_last: Sound & Scene: The Cameraman
name: Sound & Scene: The Cameraman
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31322.jpg
website_link: http://www.beevsmoth.com
event_category: Screening
event_sub_category: Narrative Feature
search: Sound &amp; Scene: The Cameraman Edward Sedgwick, Buster Keaton
original_serial: event_FS11028
original_venue_serial: Alamo Ritz 1
description:
  Director: Edward Sedgwick, Buster Keaton
  USA | 69 minutes


  Starring:
  Buster Keaton, Marceline Day, Harold Goodwin, Sidney Bracey, Harry Gribbon


  In the 1928 silent classic The Cameraman, Buster Keaton plays a bumbling street photographer who tries his hand as a newsreel cameraman to impress a girl.  Mishaps ensue, but our stone-faced hero and his monkey sidekick take it all in stride.  

  Austin jazz/rock band Bee vs. Moth performs their original score live with the film.  Bee vs. Moth’s genre-bending brew, described as a blend of Ornette Coleman and Television, has recently been featured on NPR’s “All Songs Considered” and PBS’ “Roadtrip Nation.”


name_last: Social Network Users' Bill of Rights: You Decide
name: Social Network Users' Bill of Rights: You Decide
name_index: S
website_link: http://www.gamallp.com
hashtag: #snubor
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7315
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Alexander Howard (O'Reilly Media)
  Christina Gagnier (Gagnier Margossian LLP)
  Jack Lerner (USC Law School)
  Lisa Borodkin (TechZulu Law)

  Summary
  The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, 'We the Users,' the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.

search:
  Social Network Users' Bill of Rights: You Decide Alexander Howard O'Reilly MediaChristina Gagnier Gagnier Margossian LLPJack Lerner USC Law SchoolLisa Borodkin TechZulu Law


name_last: Decision Trees: YouTube's New Breed Of Interactive Storytellers
name: Decision Trees: YouTube's New Breed Of Interactive Storytellers
name_index: D
event_category: Panel
event_sub_category: Various
original_serial: event_FP990142
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Marc Hustvedt (Tubefilter)
  Rafi Fine (Fine Brothers Productions)
  Rob Polonsky (Chad, Matt & Rob)

  Summary
  YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers 'choose-their-own-adventure' as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.

  YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers 'choose-their-own-adventure' as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.

search:
  Decision Trees: YouTube's New Breed Of Interactive Storytellers Marc Hustvedt TubefilterRafi Fine Fine Brothers ProductionsRob Polonsky Chad, Matt &amp; Rob


name_last: Today's World of Songwriter and Artist Music Licensing Deals
name: Today's World of Songwriter and Artist Music Licensing Deals
name_index: T
hashtag: todaysworld
event_category: Panel
event_sub_category: Licensing
original_serial: event_MP990153
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Jeffrey Brabec (BMG Chrysalis)

  Participants:
  Todd Brabec (musicandmoney.com)

  Summary
  Whether it's songs in a video game,a feature film, a television series, a ringtone, streaming or download services, e-greeting cards, interactive dolls and toys, a Broadway show, or internet advertising, the opportunities for placing music in the traditional and new media world's of music are at an all time high. Explore the current state of the deal in an expanding media world.

search:
  Today's World of Songwriter and Artist Music Licensing Deals Todd Brabec musicandmoney.comJeffrey Brabec BMG Chrysalis


name_last: Big Brother on the Big Screen
name: Big Brother on the Big Screen
name_index: B
website_link:
  http://aclunc.org
  http://eff.org

hashtag: #BigBroBigScreen
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP7048
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Chris Conley (ACLU)
  Cindy Cohn (EFF)
  Tim Edgar (Office of the Director of National Intelligence)

  Summary
  Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!

search:
  Big Brother on the Big Screen Chris Conley ACLUCindy Cohn EFFTim Edgar Office of the Director of National Intelligence


name_last: Monahans
name: Monahans
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/41268.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Monahans-Beat_Of_A_Thousand_Drums.mp3
website_link: http://www.monahans.net
event_category: Showcase
event_sub_category: Rock
search: Monahans
original_serial: event_MS14857
original_venue_serial: Stephen F's Bar
description:
  Austin-based band Monahans, named for a region of desolate West Texas sand hills, balances thundering rhythms and atmospheric 'landscape rock' with urgent pop anthems and spiritual campfire balladry (think Explosions In The Sky + R.E.M + Neil Young).

  What began in 2006 as an experimental offshoot of their previous project Milton Mapes (which recently had a song covered by Robert Plant) soon blossomed to reflect a widened spectrum of Americana.

  The band's lineup consists of Ramble Creek studio engineer/producer Britton Beisenherz, drummer Roberto Sanchez, songwriter Greg Vanderpool, and longtime Spoon bassist Joshua Zarbo.

  Albums to date include 'Low Pining' (2007, Undertow) and 'Dim The Aurora' (2009, Misra). In 2010, Monahans recorded and released a new song each month exclusively through their website while documenting the songwriting and recording process along the way. The series culminated with 'Seabirds', a duet with Sinead O'Connor.


name_last: Directing the Dead II: The Next Generation
name: Directing the Dead II: The Next Generation
name_index: D
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP000525
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Ben Wheatley (KILL LIST)
  Emily Hagins (My Sucky Teen Romance)
  James Wan (Insidious)
  Jason Eisener (Hobo With a Shotgun)
  Nicolas Goldbart (Phase 7)
  Scott Weinberg (Cinematical / Aol Moviefone)
  Simon Rumley (Little Deaths)

  Summary
  Let the purveyors of the new scary engage you with their fresh, exciting takes on the ever-evolving horror genre.

search:
  Directing the Dead II: The Next Generation Ben Wheatley KILL LISTEmily Hagins My Sucky Teen RomanceJames Wan InsidiousJason Eisener Hobo With a ShotgunNicolas Goldbart Phase 7Scott Weinberg Cinematical / Aol MoviefoneSimon Rumley Little Deaths


name_last: Night Fishing
name: Night Fishing
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F31490.jpg
website_link: http://www.finecut.co.kr
event_category: Screening
event_sub_category: Narrative Short
search: Night Fishing PARKing CHANce (PARK Chan-wook, PARK Chan-kyong)
original_serial: event_FS12305
original_venue_serial: State Theatre
description:
  Director: PARKing CHANce (PARK Chan-wook, PARK Chan-kyong)
  Korea | 33 minutes
  FINECUT


  Starring:
  OH Kwang-rok, LEE Jung-hyun, UHUHBOO PROJECT


  Deep in the woods, cutting through the fog, a man walks in carrying a fishing bag. He arrives at the edge of a river. The man leisurely goes about setting up his fishing rods and starts fishing. Hours later, night has fallen on the quiet riverside. The man hasn’t caught much fish and just sits, waiting. Just then, something big is caught on the fishing rod. It’s not something he can put on his dinner plate, but a mysterious young woman in white funeral dress crying in a little girl’s voice, calling him “daddy”…


name_last: DJ Sun (Inside & Between Sets)
name: DJ Sun (Inside & Between Sets)
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/43482.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DJ_SUN-Fun.mp3
website_link: http://www.gigacrate.com
event_category: Showcase
event_sub_category: Electronic
search: DJ Sun (Inside &amp; Between Sets)
original_serial: event_MS14483
original_venue_serial: Scoot Inn
description:
  DJ SUN's new release is the first single off a forthcoming album, due in Spring 2011, entitled “One Hundred”.  The new single features two songs that reflect back to an era of production that emphasized the analogue elements which DJ SUN has used to stamp his signature in production.  A midtempo head-nodder, “Fun” keeps a steady beat while employing a 70's atmospheric feel to the melody structure.  The flipside “Bus”, at the same tempo, employs some 70's horns while the driving beat is enhanced by familiar guitar riffs.

  About DJ SUN: 

  Recording Artist, DJ and radio show host, DJ SUN recently released his second EP Para. With his first, Monday Drive, listeners quickly learned they could trust him to take them on an international  exploration of old-school soul, jazz, reggae and even disco. DJ SUN has been a tastemaker in the Southwest region of the US for the last 15 years, with a strong reach through his acclaimed radio show, Soular Grooves (Pacifica Radio, KPFT 90.1).

  A successful DJ and radio career has propelled DJ SUN into the world of music production, steadily building a catalogue of quality tracks which incorporate old-school production techniques and analogue sounds that characterize his signature.   His network of artists that have contributed remixes and done work with DJ SUN have included J Boogie (OM Records), DJ Presto (Concrete Grooves), DJ Sabo, and others.  DJ SUN holds down a regular bi-monthly residency at Eighteenth Street Lounge in DC and four weekly residencies in Houston.

  This new single by DJ SUN is a lead-in to the first full-length for DJ SUN due in Spring 2011.  ONE HUNDRED will be released right in time for SXSW.  A marketing campaign is being put in place to promo the album and it includes this single and will possibly include 1 more, prior to the release of the album.


name_last: Satan Since 2003
name: Satan Since 2003
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F30695.jpg
website_link: http://standardarts.com
youtube_link: http://www.youtube.com/watch?v=3o-Qk0IVTKY
event_category: Screening
event_sub_category: Documentary Short
search: Satan Since 2003 Carlos Puga
original_serial: event_FS11845
original_venue_serial: Alamo Lamar C
description:
  Director: Carlos Puga
  USA | 18 minutes


  Starring:
  Pat Lowery, Hippy Schrock, Chance Johns, Brad Douglas, Carlos Puga


  For Emmy Award-winning documentarian Carlos Puga (True Life, MTV), three months' access to The Hell's Satans (Richmond, Virginia's premier moped gang) produced enough material for not only an eye-popping peek into this otherwise reclusive society, but also a satirical jab at the process of documentary film-making.


name_last: Amanda Shires
name: Amanda Shires
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/46202.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Amanda_Shires_-Swimmer_Dreams_Don't_Keep.mp3
website_link: http://www.amandashires.net
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Amanda Shires
original_serial: event_MS11524
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Amanda Shires’ obsession with the fiddle started at the ripe age of ten when she coerced her father into buying her a lime green Chinese instrument from a pawn shop in dusty downtown Mineral Wells, Texas. One afternoon and four broken fiddle strings later, the Texas beauty was hooked.

      Five years later, Amanda was playing fiddle with the Texas Playboys, an auspicious start that testifies to her precocious talent. In her late teens she went on to found Lubbock’s Thrift Store Cowboys. The band released four albums independently and reached top ten status on many CMJ charts around the country. They were also the top-selling act in 2007 for the respected internet retailer Miles of Music. In 2008, one of Amanda’s compositions was featured on NPR's All Songs Considered. An in-demand instrumentalist, Amanda has worked with Texas legends Billy Joe Shaver and Gary P. Nunn, as well as one of indie rock's most buzzed-about acts, DeVotchKa. 

      Amanda’s second solo album, West Cross Timbers, was released in 2009. The CD received rave reviews and reached number 21 on the Americana Music Association chart. Amanda’s unique and compelling voice, brilliant songwriting, and mesmerizing onstage presence won praise in more than a few corners of the music business. The Gibson Guitar company featured Amanda on their website as one of 2009’s breakout artists, No Depression called West Cross Timbers one of the 50 best releases of the year, and Country Music People did a feature on her work. Amanda was also cast as the fiddle player in Gwyneth Paltrow's band in the film Country Strong (it opens December 22, 2010). 

      After finishing production on her third album, Carrying Lightning, Amanda hit the road for another tour.  Amanda continues along her own beautifully lit path.


name_last: User Experience and Cross Platform App Development
name: User Experience and Cross Platform App Development
name_index: U
website_link: http://www.wipconnector.com
hashtag: #wipjam
event_category: Future15
event_sub_category: Future15
original_serial: event_IAP5973
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Carlo Longino (Wireless Industry Partnership (WIP))

  Summary
  Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them. 

  The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles.

  This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.

search:
  User Experience and Cross Platform App Development Carlo Longino Wireless Industry Partnership (WIP)


name_last: Comics Meet Up
name: Comics Meet Up
name_index: C
event_category: Meet Up
event_sub_category: Meet Up
search: Comics Meet Up Noah Kuttler IBM
original_serial: event_IAP000509
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Noah Kuttler (IBM)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations can (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Comics. Cash bar onsite.

  Comic book readers are encouraged to stop by this meet up to interact with other attendees and talk about their favorite books. New readers, as well as old, are welcome to attend. After all, comics are now cool.  Hollywood celebrity Megan Fox says she reads the Avengers (citation needed).


name_last: Tropical Hot Dog Panel
name: Tropical Hot Dog Panel
name_index: T
hashtag: beefheart
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP990174
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  John Morthland (N/A)

  Participants:
  Billy Altman (LA Daily News)
  Gary Lucas (Gary Lucas plays Spanish 'Dracula')
  Langdon Winner (Rensselaer Polytechnic Institute)
  Victor Hayden (The Mascara Snake Presents)

  Summary
  The late Don Van Vliet--Captain Beefheart--was controversial in his day, and also the subject of many myths. But nearly everyone agrees now that the man was a visionary who completely overhauled blues and jazz to make music unlike any other.  How did he make that music?  What was it like for players to learn his music? Which myths are actually true? And why did he leave music to pursue an art career? Band members, friends and relatives celebrate his life and times and massive achievements.

search:
  Tropical Hot Dog Panel Billy Altman LA Daily NewsGary Lucas Gary Lucas plays Spanish &quot;Dracula&quot;Langdon Winner Rensselaer Polytechnic InstituteVictor Hayden The Mascara Snake PresentsJohn Morthland N/A


name_last: Youth Pictures of Florence Henderson
name: Youth Pictures of Florence Henderson
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/42775.jpg
website_link: http://www.myspace.com/youthpictures
event_category: Showcase
event_sub_category: Rock
search: Youth Pictures of Florence Henderson
original_serial: event_MS11409
original_venue_serial: Swan Dive
description:
  'It's a superb release' - Textura

  Second album 'Puzzle, the Detective' released March 2010 to massive reviews.

  Following up on the new album, performances at Norway's biggest festivals and a highly successful European-tour made last year their best yet.

  Being a 7-piece band their influences are varied. Old-school emo like Appleseed Cast and Christie Front Drive, and post-rock-outfits like Mono and Explosions in the Sky all inspired their latest album. They've also been called a dreamier Band of Horses and a noisier Death Cab for Cutie

  'Puzzle, the Detective' is a double-album, wrapped in a 32-page hardcover book, featuring the art of some of Norway's most exciting up-and-coming artists

  YPOFH run their own label, How is Annie records. With over 30 releases in five years it is now one of the most acclaimed indie-labels in Norway.

  Started rehearsing in Northern Norway the autumn of 2003. Debut album 'Unnoticable in a Tiny Town, Invisible in the City' released in 2005, dominating Norwegian 'best of the yearÂ-charts.

itunes_link:
  http://audio.sxsw.com/2011/mp3/Youth_Pictures_of_Florence_Henderson-We_May_Be_Remembered_by_What_We_did_When_We_Sat_down.mp3


name_last: Tony Lucca
name: Tony Lucca
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/149.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tony_Lucca-Long_Love_Letter.mp3
website_link: http://www.myspace.com/tonylucca
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Tony Lucca
original_serial: event_MS12245
original_venue_serial: The Tap Room at Six
description:
  Singer-songwriter Tony Lucca's sixth studio album 'Rendezvous With the Angels,' out July 13, 2010, on Rock Ridge Music (through Warner Music Group's Alternative Distribution Alliance), finds the performer crafting his most thoughtful, tuneful, and mature work yet.  The album includes appearances by Lucca's 2009 tour mate Sara Bareilles (who duets on 'Back to Me') and Lady Antebellum guitarist Jason 'Slim' Gambill (featured on the bonus track 'Nobody But You').
  	The songs on the new album, mostly penned on the road over the course of a busy 2009 touring schedule, demonstrate new growth and fresh perspectives on the artist's part.
  	Lucca notes, 'A lot of my earlier records have break-up songs on them, and woe-is-me songs, and pointing-finger songs. Those make for emotional music, and a lot of people can relate to those songs. But that's not really so much where I am anymore.'
  	Now married for three years and the father of a baby girl, Lucca found the expanding emotional parameters of his life working their way into his material.
  	''Always' was a song I wrote for my baby girl,' he says. 'I wrote that before she was born; I wrote that while I was on tour in September of 2009, and the baby was born in October. I had a lot to think about on the road. The idea of being able to honestly, unconditionally love someone, forever and always, became an overwhelming source of inspiration, and I was able to write that pretty easily. 'Love Light' follows that, and is a creative take on the miracle-of-life adventure, about how wonderful it is to pass things along.'
  	Three tracks on the album  'Stay With Me Tonight,' 'Song to a Martyr,' and 'Nobody But You'  are longtime concert favorites that attained a life of their own via exposure on the Internet and YouTube. Lucca decided to record them after years of fan requests at shows.
  	The album also includes a nod to one of Lucca's key influences in a cover of Billy Joel's 'Vienna.' He says, 'That was a song that I have loved since I was a kid. I spent a lot of time with Billy Joel's 'The Stranger' and '52nd Street.' Those two records were in full rotation when I was growing up. When I started learning how to play piano, I, of course, took to Billy Joel and Elton John. 'Vienna' was always one of those tunes that you had to tackle. I started playing it live, and the lyrics really hit home for me.'
  	'Rendezvous With the Angels' is the culmination of a life spent in music. Raised in Waterford, Michigan, Lucca began singing at age 3; by 12 he was writing and playing in Detroit-area bands. As a teen, he lived in Orlando, Florida, where he worked for four seasons on the Disney Channel's 'Mickey Mouse Club' alongside such future superstars as Britney Spears, Christina Aguilera, and *Nsync's Justin Timberlake and JC Chasez.
  	Lucca says of that experience, 'A lot of the kids who came out of 'Mickey Mouse Club' wound up sitting at a big banquet of stardom and celebrity and pop success. That was awesome for them, and exciting. That was what they chose to do. There was another handful of us who didn't do that. I got to California in 1995 and saw what was out there, and got away from the star-making machinery, and thought about what I was going to say before I had other people tell me to say it. For me, it wasn't so much about being big and famous and doing whatever it took to do that. It was about having a sense of self as an artist and a sense of credibility, and doing something that I was happy with, regardless of the accolades or the success.'
  Lucca went the Internet route and sold his first two independent releases, his debut 'So Satisfied' (1997) and the follow-up 'Strong Words, Softly Spoken' (1999), through his own website. His first commercially distributed album, 'Shotgun,' arrived in 2004. It was succeeded by his Rock Ridge Music debut 'Canyon Songs' (2006) and 'Come Around Again' (2008).
  His songs have been featured on TV's 'Friday Night Lights,' 'Brothers & Sisters,' 'Shark,' and 'Felicity' and in Kevin Costner's feature 'Open Range.' He has been seen on E! Entertainment Television and A&E, and performed numerous times on NBC's 'Last Call With Carson Daly.'
  Over the course of his career, Lucca has shared stages with *Nsync, Marc Anthony, Macy Gray, Johnny Lang, and the late Chris Whitley. His 2009 dates included an opening stint with Bareilles, gigs with Tyrone Wells, and a cooperative tour with Jay Nash and Matt Duke (which resulted in 'TFDI,' a collaborative EP recorded at SPACE in Evanston, Illinois, and released by Rykodisc in late 2009).
  A variety of musical influences flow through Lucca's music. Among his peers, he says, 'There have been a few artists of late who have raised the bar and have forced me to reach higher  Ray LaMontagne, Jeff Tweedy and Wilco, Band of Horses, Fleet Foxes. These are people I listen to now that have become the underscore, the soundtrack to my life. Whenever I'm stuck on a lyric I think to myself, 'What would Tweedy do?''
  As far as the veteran artists who have helped shape his sound and style, he adds, 'I'm a huge Crosby, Stills & Nash fan, and a Joni Mitchell fan. Lyrically and compositionally, I've always tried to incorporate their integrity into what I do. And over the last five years I've spent an ample amount of time with the Beatles. There's music, and then there's the Beatles. They're almost like a course you'd take in school.'
  Lucca's life-long immersion in music and his ever-deepening experience have resulted in a potently affecting new work. Summarizing his achievement on 'Rendezvous With the Angels,' he says, 'I set out to make a record that was me, as much as possible. I was trying to look at things from another angle. There are songs that deal with faith in love and letting go of relationships in hopes that they may return. It's about the ebb and flow of love.'

  www.tonylucca.com
  www.facebook.com/TonyLucca
  www.twitter.com/Luccadoes
  www.myspace.com/tonylucca
   
  For more information, please contact:
  Krista Mettler  Skye Media / Director of Publicity, Rock Ridge Music
  publicity@rockridgemusic.com


name_last: Casiokids
name: Casiokids
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/619.jpg
website_link: http://www.myspace.com/casiokids
event_category: Showcase
event_sub_category: Electronic
search: Casiokids
original_serial: event_MS13977
original_venue_serial: The Parish
description:
  In an age when virtually everything -- especially music -- is instantly accessible and easily transmitted 
  from anywhere in mere seconds, it's no small wonder that Europe has managed to keep Casiokids to 
  themselves for this long. But, Topp stemning pa lokal bar is poised to place Casiokids on the tips of 
  tongues across the U.S. (Even if most would be hard-pressed to correctly pronounce the album's title!) 
  Hailing from the same celebrated Bergen scene that has produced Datarock and Annie, Casiokids were 
  so-named for the beat-up old keyboards with which the band members first conceived their club-ready 
  sound. Formed with the intention of making electronic music more visual, the band has since added 
  guitar and drums to produce a collection of incredibly catchy tunes often sung in their native Norwegian 
  and influenced by afro-beat, techno and out-and-out pop.  
  Like former tour mates (and now labelmates) of Montreal, Casiokids put on a theatrical live show -- 
  incorporating a blend of shadow puppets, video projections and animal costumes -- that is not to be 
  missed. Whether playing for the truly young (as during a 12-date kindergarten tour in Norway) or the 
  young at heart (at almost all of Europe's largest festivals and on tour with Hot Chip), Casiokids generate 
  the kind of unrestrained party mood that inevitably transforms any audience into a joyous, dancing mass.  
  And yet, apart from a few much-buzzed about performances at CMJ and SXSW, as well as a short 
  headlining tour in Fall 2009, the quintet has remained relatively under the radar stateside -- an 
  undeserved status that will surely be changing soon. 

  Featuring the first Norwegian-language pop music ever to be released in the U.S., Topp stemning pa
  lokal bar contains the type of addictive melodies, distinctive vocal harmonies and danceable pop hooks 
  that translate flawlessly no matter where you're from. Spanning the widths and breadths of bass heavy 
  pop, synthy dub and darker percussive club moments, Casiokids makes its music felt as much as heard.  
  The songs on Topp stemning palokal bar were previously distributed in Europe via Moshi Moshi, both 
  as part of the label's renowned Singles Club and as a series of double A-sided 7's. For this debut US 
  release, all eight tracks have been re-mastered and are accompanied by a bonus disc of new material 
  (including six remixes and two covers).  
  With Casiokids, even if you don't understand the words, you'll soon find that the music speaks for itself.


name_last: Wye Oak
name: Wye Oak
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/669.jpg
website_link: http://www.wyeoakmusic.com
event_category: Showcase
event_sub_category: Rock
search: Wye Oak
original_serial: event_MS12475
original_venue_serial: The Parish
description:
  On March 8, Merge will release Wye Oak’s third album, Civilian on CD, LP and digital download. (March 7 on City Slang in Europe)

  Wye Oak wrote what became Civilian between December of 2009 and July of 2010.  The songs “are, as a whole, about aloneness (the positive kind), loneliness (the horrible kind), moving on, and letting go (of people, places, and things),” lyricist/guitarist Jenn Wasner reveals.

  After recording and mixing the previous two albums themselves, Wye Oak brought in mixing engineer John Congleton (St. Vincent, Shearwater), who played a pivotal
  ... [read more]

  role in the sound of Civilian. “JC definitely pushed us into some exciting and sometimes scary new territory,” multi-instrumentalist Andy Stack says. “It was the most that Jenn and I had ever relinquished control of our music to someone else, but it gave us a chance to step back and see the big picture, whereas on previous recordings we got embroiled in the technical details.”

  Civilian is a kind of 21st-century folk music, imbued with dense shoegaze guitars, nearly melodic rhythms, and impeccable splashes of electronic color. Without leaning on conventional structure, the songs beguile with fascinating chords and melodies, Jenn’s voice and riveting lyrics, mesmerizing rhythms, and an intoxicating aural landscape. Just as good writing has meaning between the lines, Civilian has meaning between the sounds: the combinations of harmonies, timbres, and words summon vivid and ineffable associations just beyond reach.

  Jenn sums up the meaning of the album saying, “this collection of songs is called Civilian because I believe everyone wants to be normal, but no one truly is.”

  Wye Oak is Jenn Wasner and Andy Stack.


name_last: The RTF SXSW Party
name: The RTF SXSW Party
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/RTFLogo.jpg
event_category: Party
event_sub_category: Various
search: The RTF SXSW Party
original_serial: event_OE00543
original_venue_serial: Progress Coffee
description:
  UT Austin's Department of Radio-Television-Film presents an evening of free drinks, free food, and catching up with the local Austin film community.  Meet up with RTF alumni & friends and receive complimentary screeners of recent work created by student filmmakers.  Join us at Progress, walking distance from downtown!


name_last: Big Data and APIs for PHP Developers
name: Big Data and APIs for PHP Developers
name_index: B
website_link: http://bradley-holt.com/
hashtag: #BigDataAPIs
event_category: Workshop
event_sub_category: Workshop
original_serial: event_IAP6336
original_venue_serial: Sheraton
description:
  Room: Capitol E-H

  Participants:
  Bradley Holt (Found Line)
  David Zuelke (Bitextender GmbH)
  Dennis Yang (Infochimps)
  Eli White (N/A)
  Julie Steele (O'Reilly Media)
  Laura Thomson (Mozilla)

  Summary
  Big Data creates problems and opportunities that do not exist when dealing with smaller datasets. You will learn how to scale, utilize, and visualize Big Data as well as create and integrate Big Data related APIs. We will talk about how to scale your data, expose your data through APIs, integrate existing data from the data marketplace, and communicate your data through visualization.You will find out what techniques and strategies work best when working with Big Data. Many developers have learned how to scale their systems for high levels of concurrency. However, scaling for Big Data has its own unique challenges. Sometimes strategies that would make no sense for smaller systems work great when dealing with larger datasets. This Workshop is geared towards PHP developers, but all are welcome.

search:
  Big Data and APIs for PHP Developers Bradley Holt Found LineDavid Zuelke Bitextender GmbHDennis Yang InfochimpsEli White N/AJulie Steele O'Reilly MediaLaura Thomson Mozilla


name_last: SoBe Lizard lounge
name: SoBe Lizard lounge
name_index: S
event_category: Lounge
event_sub_category: Various
search: SoBe Lizard lounge
original_serial: event_OE00297
original_venue_serial: Registrant’s Lounge
description:
  The lizard is loose in Austin! SoBe says “Try Everything, Find Yours” at this year's SXSW. Stop by the lizard lounge to find your favorite SoBe-infused cocktail, digitally discover a new look, or jam out with a new instrument. Located in Brush Square Park, west of the Registrant’s Lounge.


name_last: Liam Finn
name: Liam Finn
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/41594.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Liam_Finn-The_Struggle.mp3
website_link: http://www.myspace.com/theliamfinn
event_category: Showcase
event_sub_category: Pop
search: Liam Finn
original_serial: event_MS13492
original_venue_serial: Maggie Mae's
description:
  Liam Finn has confirmed his first ever North American tour with a full band.  Kicking off at SXSW Finn will play the Yep Roc and New Zealand showcases as well as the Dickies Sounds day party among other sets. From Austin, he'll head to Los Angeles March 23 to begin a month of headlining shows in the U.S. and Canada. See below for full dates.

  Finn has spent much of the past year working on the follow-up to his debut 'I'll Be Lightning,' which will be released this spring on Yep Roc.

  A New Zealand-native, Finn burst onto the American scene in 2008 with the release of 'I'll Be Lightning,' which earned him Artist to Watch accolades from The Wall Street Journal, Rolling Stone, Stereogum and more. Spin called it 'a remarkable solo debut album of bittersweet indie pop,' while Entertainment Weekly praised his 'effervescent choruses [and] swooning harmonies.'


name_last: Man Man
name: Man Man
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3963.jpg
website_link: http://www.manmanbandband.com
event_category: Showcase
event_sub_category: Rock
search: Man Man
original_serial: event_MS13849
original_venue_serial: Auditorium Shores Stage (Lady Bird Lake)
description:
  Man Man Life Fantastic (Anti-) 
  It's hard to imagine what looked worse: the night a sleep-deprived, Ambien-addled Ryan Kattner hallucinated his way into a motor bike accident or the afternoon an electrician checking out his sublet's faulty wiring walked into his room and found nothing but a boar's head, half-drained bottles of booze, scattered tax forms, a Wurlitzer, a frame-less mattress, and writing on the walls. (They were song lyrics, but still.)  'He was severely freaked out. A haunted, wordless, freaked out. Maybe I wasn't living very sanely,' says the Man Man frontman, who also goes by his keyboard-clobbering alter ego Honus Honus.   While it's easy to nervously laugh at the absurdity of it all now, Kattner's personal life got so dire a couple summers ago that he found himself wondering whether music was worth it anymore; whether a mounting pile of heartbreak, the heaviness of several friend's tragic deaths, and IRS bills outweighed the need to express it all on stage or in the studio.   'It's funny, because in the past, I was able to take bad situations and turn them into something creative,' explains Kattner. 'This time I couldn't at all. I felt nothing, which was worse than feeling miserable or depressed.'   As a black cloud hovered above his head on the east coast, Kattner did what many aimless artists have done before him-he put most of his possessions away in storage and lived out of a suitcase. His wandering took him to Los Angeles, Austin, Portland, and wherever else a friend had a couch, floor space, and patience to spare. In the end, it took many months for the singer/multi-instrumentalist to pick up the pieces and funnel an endless procession of love and loss into the demo stages of Man Man's fourth album, Life Fantastic. But once the breakthrough moments started kicking in, he had no choice but to soldier on.   Take what happened on New Year's Day not too long ago. Already a few months into some actual songwriting, Kattner stumbled into his very own after school special, best summed up by a new song
    'If I razor cut some bangs,' he howls in 'Dark Arts,' clawing at the album's most unhinged arrangements, 'Will I forget who I am? Stare at the man who's in the mirror; how the fuck did I live this long, this way?'     'I sent my father a demo of that song,' says Kattner, 'and he called me afterwards to hear my voice. Make sure I was on the level. Everything about it sounds unhealthy, from the words to the vibe itself. But at the same time, I needed to get it all out of my head.'   The exorcisms didn't end there, of course. Thanks to a renewed sense of purpose, the songwriting for Life Fantastic continued throughout the past year alongside promising sessions with the rest of Man Man: Drummer/Percussionist Chris Powell and multi-instrumentalists Billy Dufala, Jamey Robinson, and Russell Higbee.. Which isn't to say that things came together quickly. Contrary to the shoot-first-and-ask-questions-later rep of the group's live show, Man Man records have always involved months-or in this case, years-of refinement to reach a level everyone's happy with.   For instance, it took an entire day-literally two nine-hour stretches-to develop just two verses in the aforementioned 'Dark Arts.'   'That's just the way that I work,' explains Kattner. 'I usually have to sing something at least 300 times before I bring it to the band. I work on the melody and the cadence, but I also want a delivery that feels real. I have to be able to sell what I'm saying, even if that mean sitting there with one verse on repeat.'  Not every song was the sonic equivalent of giving birth, however. Life Fantastic's title track is one example of every last piece falling into place perfectly, from subdued bursts of brass and swooning strings to a piano progression that literally dances circles around anyone within earshot.  And then there's 'Steak Knives.' Easily one of the most beautiful, barebones cuts in the Man Man catalog, it sounds like a cavernous confessional set against creeping chords and heart-sinking chorus lines. Simply put, the thing's gonna make at least one person cry this year.   To add to the considerable headphone candy quotient of the entire LP, Life Fantastic is the first Man Man album with a proper producer behind the boards. And not just any knob-twiddler, either. We're talking Mike Mogis, the Bright Eyes member responsible for the widescreen backdrops of nearly every major Saddle Creek release.   'The songs were fully-formed entities by the time we got to Mike's studio,' says Kattner, 'But he was there to say things like, 'Okay, that's a bit  much.' He was able to help us carve the beauty out of the chaos we brought. It wasn't whittling down the points; it was sharpening them so they'd puncture even deeper.'  Mogis was also there to fulfill any random requests the band may have (a gang chorus here, a childlike melody there, even some field recordings) and flesh out their flashiest ideas with the delicate string arrangements of fellow Bright Eyes member Nate Walcott (see: the climatic close of 'Oh, La Brea' for Man Man at their most cinematic).   All while maintaining the order ab chao ethos that's been at the core of Man Man since their rail-jumping 2004 debut, The Man In a Blue Turban With a Face.   'I want us to be the kind of band you could bring home to your parents,' says Kattner, 'but at the same time, they're worried you might steal or break something. And you know what? They appreciate you for that very reason.'


name_last: White Mystery
name: White Mystery
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/4301.jpg
website_link: http://www.whitemysteryband.com/
event_category: Showcase
event_sub_category: Rock
search: White Mystery
original_serial: event_MS14448
original_venue_serial: Headhunters
description:
  White Mystery is the ferocious, red-headed, brother-sister duo comprised of Miss Alex White and Francis Scott Key White. Born and raised in Chicago, the two grew up playing music together and founded White Mystery in 2008. Their self-titled, self-released debut LP earned praise from Sound Opinions, ELLE Magazine Brazil, garage rock legends The Gories and was named by the Chicago Tribune as a Top Ten of 2010. High-energy performances and fierce independence draw comparisons to the MC5, Tina Turner, and The White Stripes. Miss Alex White started her music career as a teen in rock groups Hot Machines, then Miss Alex White & the Red Orchestra, who toured internationally and released three albums on In The Red Records. Her signature fuzzed-out guitar and soulful singing is now exclusively complimented by the heavy-handed drumming of her brother Francis in White Mystery. Their indie success attracted sponsorships from British-based Orange Amps and Eastwood Guitars, along with a spotlight by Levi's for their song ''POWERGLOVE.' The White Mystery follow-up LP 'Blood & Venom' drops on April 20, 2011 supported by international tour dates.


name_last: Sarah Blakely-Cartwright
name: Sarah Blakely-Cartwright
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/sbc.jpg
event_category: Bookstore Appearance
event_sub_category: Various
search: Sarah Blakely-Cartwright
original_serial: event_OE00759
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Sarah Blakley-Cartwright is a recent cum laude graduate of Barnard College. She is a recipient of the 2008–2009 Mary Gordon Fiction Scholarship Award and the 2009–2010 Lenore Marshall Barnard Prize for Prose. She grew up in Los Angeles and Mexico. She now writes in New York City and Los Angeles. Despite what the book may say, she actually prefers wolves to people.


name_last: Switch: from Freelancer to Entrepreneur
name: Switch: from Freelancer to Entrepreneur
name_index: S
website_link: http://www.squaredeye.com
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Switch: from Freelancer to Entrepreneur
original_serial: event_IAP7360
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  So you’ve tumbled down the rabbit hole into the world of freelancing and you’re ready to make it a legit career so your friends stop thinking you’re unemployed. But how does it actually happen? Should you take the red pill... or the blue one? Do you have to grow a big agency or outsource work to India? Maybe neither. Designing a successful business takes vision, organization and communication mixed with grit and determination. And our panel guests are in the thick of it—building a business together and ready to share their successes and failures with you.


name_last: Hacking the News: Applying Computer Science to Journalism
name: Hacking the News: Applying Computer Science to Journalism
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HackingTheNews.jpg
website_link: http://hackshackers.com
hashtag: #HacksHackers
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP6010
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Burt Herman (Storify)
  Jennifer Lee (Knight News Challenge)
  Trei Brundrett (SB Nation)
  Tristan Harris (Apture)
  Upendra Shardanand (Daylife)

  Summary
  Reporters and editors work in ways that are still largely tied to old print and broadcast models. Applying lessons from computer science can help make journalism more scalable, flexible and personalized. 

  This panel will discuss developments such as object-oriented programming, model-view controller frameworks, database-driven Web applications and social code repositories -- and explore how these principles can be applied to journalism and create the future of storytelling.

  For example, making stories in an object-oriented mindset can help journalists work more efficiently, reusing and building on past work. Stories can be created as structured data that can be mashed up and viewed in more flexible ways by readers. Readers can get personalized stories that highlight what's new to them -- rather than having to read through what they already know to glean the latest news.

search:
  Hacking the News: Applying Computer Science to Journalism Burt Herman StorifyJennifer Lee Knight News ChallengeTrei Brundrett SB NationTristan Harris AptureUpendra Shardanand Daylife


name_last: Ruby on Rails Meet Up
name: Ruby on Rails Meet Up
name_index: R
event_category: Meet Up
event_sub_category: Meet Up
search: Ruby on Rails Meet Up David Bluestein II ii inc
original_serial: event_IAP000656
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  David Bluestein II (ii inc)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Ruby on Rails. Cash bar onsite.


name_last: SXSW Pre-Party with Evite
name: SXSW Pre-Party with Evite
name_index: S
event_category: Party
event_sub_category: Various
search: SXSW Pre-Party with Evite
original_serial: event_OE00313
original_venue_serial: Lanai
description:
  Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.


name_last: The Fabulous Ginn Sisters
name: The Fabulous Ginn Sisters
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/44023.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Fabulous_Ginn_Sisters-You_Shoud've_Known.mp3
website_link: http://www.theginnsisters.com
event_category: Showcase
event_sub_category: Folk
search: The Fabulous Ginn Sisters
original_serial: event_MS11740
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  The Fabulous Ginn Sisters have made a career of breaking hearts in clubs across North America. Their already constant touring schedule recently ballooned to include touring as part of the Fred Eaglesmith Band. Backing up the iconic Indie artist led to a collaboration with Eaglesmith’s band in their opening sets. Eaglesmith was struck by the new band’s rough, rawboned sound and invited them to record the new Fabulous Ginn Sisters CD in his Port Dover, Ontario studio. The result is a smoky, drunken stumble through a broken-heart junkyard. ‘You Can’t Take a Bad Girl Home’ is set for release in 2010. Having notched out a place for themselves with their amazing singing, the new CD is a marked dodge towards rock and roll. The songs are bleak yet poppy, the singing is subtle and nuanced, and the music is a garage mix of reverb and mystery hum. The Fabulous Ginn Sisters (then ‘The Ginn Sisters’) first made their mark on the Americana scene with their 2006 release “Blood Oranges” which received stellar reviews from regional, national and international media. It was played on Americana, AAA, Folk, Country, Eclectic, and even Bluegrass radio. It reached #2 on the RootsMusic Report, #3 on the FAR Chart and #24 on the Americana Chart. It was the #1 independently released CD on the Americana Chart for 2006. It was in top rotation on a number of national radio, TV-radio and Internet stations, including XM Radio's X Country. They have played in some of the best listening rooms in the country like The Ark, Mountain Stage, The Little Bear, The Bitter End, The Cactus Cafe, Eddies Attic, CSPS, the Focal Point, Swallow Hill, and the Bluebird Café and festivals including Big State, Kerrville, and Flat Rock. They are primarily interested in playing at festivals, music clubs, theatres and listening rooms. 

   

   


   

   

  “I love the (Ginn) Sisters. This is straight stuff, no girly business here. Everyone should own this CD.” Jon Dee Graham

   

  As Eaglesmith says of the disc, 'This is a pop/rock CD, propagated in South Texas, cultivated on the road… the songs spill over into a side of town where reality is kick-started and sadness is a lurking stranger that won't go away. It is both raw and beautiful.'


name_last: Sleepy Vikings
name: Sleepy Vikings
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/40538.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/sleepy_vikings-Calm.mp3
website_link: http://www.myspace.com/sleepyvikings
event_category: Showcase
event_sub_category: Rock
search: Sleepy Vikings
original_serial: event_MS12950
original_venue_serial: The Ghost Room
description:
  Loud country shoegaze from six sleazy Tampa kids.  Five girls & a guy who brave the infernal Florida sun to write weird songs about stalkers and summer.  Think Pavement + Sonic Youth + hick towns + beer.  Our debut record, 'They Will Find You Here,' will be released on New Granada Records in May 2011.


  New Granada Records
  www.newgranada.com


name_last: Colin Shaw
name: Colin Shaw
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/Colin-Shaw2.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Colin Shaw
original_serial: event_OE00554
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Colin Shaw, author of Customer Experience: Future Trends & Insights, will be stopping by the bookstore following his reading to sign copies of his book.


name_last: Steve Garfield
name: Steve Garfield
name_index: S
event_category: Bookstore Appearance
event_sub_category: Various
search: Steve Garfield
original_serial: event_OE00751
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Steve Garfield will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Get Seen: Online Video Secrets to Building Your Business.


name_last: Shopping as a Revolutionary Act?
name: Shopping as a Revolutionary Act?
name_index: S
website_link: http://www.projectvrm.org
hashtag: #vrm
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP5414
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Adriana Lukas (VRM Hub)
  Christopher Carfi (Ant's Eye View)
  Tara Hunt (ShWOWp)

  Summary
  We've been called 'consumers' for decades, but we are also producers - of data. Lots of it. Everywhere we take our business, we leave a trail of data, little of which we manage, and almost none of which we control. Most of that data, however, is produced without our knowledge or control.

  What happens when we take control of that activity? What happens when 'the marketplace' is not a collection of customer fish in a sellers' barrel, but a truly open space where relationships are genuine, meaningful, and mutual?

  This is the start of a revolution. The Shopping as a Revolutionary Act? panel will look at some of the leading developments involved, where they are likely to head, and what changes these will bring to our economic, social and personal lives.

search:
  Shopping as a Revolutionary Act? Adriana Lukas VRM HubChristopher Carfi Ant's Eye ViewTara Hunt ShWOWp


name_last: SXSW Trade Show Happy Hour by .CO
name: SXSW Trade Show Happy Hour by .CO
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/CO.jpg
hashtag: #SXsaloon
event_category: Trade Show
event_sub_category: Various
search: SXSW Trade Show Happy Hour by .CO
original_serial: event_OE00085
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  The SXSW Trade Show Happy Hour offers Austin hospitality, serving complimentary beverages and a break from your busy schedule. Come to the SXsaloon to relax, meet friends, and refresh before a big night.


name_last: The Rise Of The Music Vlogger
name: The Rise Of The Music Vlogger
name_index: R
website_link: http://rockitoutblog.com
hashtag: musicvlogger
event_category: Panel
event_sub_category: Media
original_serial: event_MP6616
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Participants:
  Anthony Fantano (The Needle Drop)
  Michael Roffman (Consequence of Sound)
  Sami Jarroush (Rock it Out! Blog)

  Summary
  As YouTube continues to become a larger entity in the music world, can music bloggers also be a part of this video revolution and deliver information to fans via video segments?  How can  bloggers can gain a bigger audience through vlogging?

search:
  The Rise Of The Music Vlogger Anthony Fantano The Needle DropMichael Roffman Consequence of SoundSami Jarroush Rock it Out! Blog


name_last: Roge (w/ guest Bernie Williams)
name: Roge (w/ guest Bernie Williams)
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/44988.jpg
website_link: http://www.myspace.com/rogebrasil
event_category: Showcase
event_sub_category: World
search: Roge (w/ guest Bernie Williams)
original_serial: event_MS10858
original_venue_serial: Elephant Room
description:
  Rogê is representative of the new generation of artists of the MPB and makes a sound that is the face of Brazil. Going from bossa nova to samba of exaltation, from Sambalanço to a reflective samba, and even goes beyond - or beneath - through 'jongo', 'ponto de terreiro', 'afoxé' and a not so close culturally reggae (although the African origin is the same) - territories for which he always moved with the property of who composes for himself, proposing to create a fusion of all these rhythms and bringing forth a unique sound. 
  He has released three solo works ('Rogê' in 2003, 'Brasil em Brasa' in 2008 and 'Fala Geral' in 2010), and over the years and the gaps between a disk and another sought differences and purity of each rhythm working at the intersection, the point at which the noise references intertwine and add to a pace that synthesizes, merging references. His music is so unique and appealing and stands out for its excellence sound, away from the mass culture industry.  
  He is preparing for 2011 a new album, increasingly inserted in their ideals, ready to fly for new flights and conquer new horizons.
  More about Rogê at:
  www.rogebrasil.com.br
  www.myspace.com/rogebrasil
  www.youtube.com/rogebrasil1
  /
  /
  /
  /
  Roge's third solo cd has a name that gives us issues to understand his music. 
  FALA GERAL could be literally translated as GENERAL SPEAKS, or SPEAKING TO EVERYBODY, and show his willing to walk through a huge territory as brazilian music is, specially - but not only - samba.
  That's his way to go from the bossa nova 'Fala Brasil' to samba 'Mapa da Lapa', from the groove of 'A Nega e o Malandro' and 'Minha Princesa' to a reflexive samba, 'Amor a Favela'.
  And he goes far from that when he plays different music styles: 'Meu Bem Volta Logo', 'Tempo Virou', 'S£o Geraldo' and the reggae 'O Guerreiro Segue', all with the same african roots.
  Through all these rhythmic territories Roge goes and let them talk to and through him.
  About alibi - one case and another when the art refers to something outside itself to establish its value - you won't find it in this cd. The music of Roge has no alibi. His groove proves it all, and that's how he goes from bossa nova to this groovy samba, that he plays on this delicious way and makes everybody on the dancefloor dance!
  On the name of the cd, he uses SPEAKING/SPEAKS probably because his songs speak about reality, songs are actually concrete, about the burning everyday life. 
  This derive many features of Roge's music. The lyrics he sings are straightforward, the words are colloquialisms, there are many slangs. The syntax is also always straightforward (compare, by the way: the lyricists, writers tend to use a syntax more indirect, complex clauses, because they belong to the world of language rather than speech). Verbs and nouns are the foundation of lyrics. We are in the plan of action and absolute horizontality.
  If every single art necessarily reveal an ethical principle, Roge leaves no doubt as to his: precisely, there aren't on his songs great doubts, fears, reflections.
  Roge expanded his urban geography, aesthetics and existential, chose the samba and the samba artists like choosing a city to live. The groove that runs in the vein of every song of this album proves the truth of that choice.


name_last: Better Living Through Cloud Computing
name: Better Living Through Cloud Computing
name_index: B
website_link: http://www.google.com/
hashtag: #bettercloud
event_category: Design / Development
event_sub_category: Solo
search: Better Living Through Cloud Computing Jon Wiley Google
original_serial: event_IAP7646
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Jon Wiley (Google)

  Summary
  Cloud computing is finally coming out of the trough of disillusionment along the hype cycle. Is it really possible to live your life in the clouds? Can you ditch the desktop? Can you buck the backup? Come learn about the state-of-the-art in untethered cloud computing services that will lighten your life and make any computer personal.


name_last: The History of Nikola Tesla - a Short Story
name: The History of Nikola Tesla - a Short Story
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F22843.jpg
website_link: http://www.JeremiahWarren.com
youtube_link: http://www.youtube.com/watch?v=4ronnf86VEQ
event_category: Screening
event_sub_category: Texas High School
search: The History of Nikola Tesla - a Short Story Jeremiah Warren
original_serial: event_FS11617
original_venue_serial: Alamo Lamar C
description:
  Director: Jeremiah Warren
  USA | 3 minutes


  This is a telling of the history of Nikola Tesla. It was created in under 24 hours for the 154th anniversary of Nikola Tesla's birth. It has been featured on Gizmodo, i09.com, YouTube, Vimeo, and other popular websites.


name_last: Violens
name: Violens
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/2550.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Violens-Violent_Sensation_Descends.mp3
website_link: http://www.violens.net
event_category: Showcase
event_sub_category: Rock
search: Violens
original_serial: event_MS14437
original_venue_serial: Beauty Bar Backyard
description:
  Violens summon influences as diverse as 60s psych-pop, thrash metal, and Miami freestyle. Their music channels the sophistication of Roxy Music and the no-wave roar of Sonic Youth, all within the laughing nightmare spaces of Stanley Kubrick or Nobuhiko Obayashi. 

  Since releasing a self-titled EP in 2008, Violens have toured the US and Europe, performing with the likes of Grizzly Bear, Bat for Lashes and Deerhunter. Now, after furthering their studio prowess with remixes (MGMT, The Very Best), runway scores (Patrik Ervell, Yigal Azrouel), and a seasonal mixtape series showcasing their influences and collaborators, the New York-based 3-piece recently released their debut album 'Amoral', as well as a split 7' with Twin Shadow for Terrible Records.


name_last: Comedy Showcase: Comedy Death-Ray Presents (late)
name: Comedy Showcase: Comedy Death-Ray Presents (late)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00361
original_venue_serial: Esther's Follies
description:
  Participants:
  Brett Gelman (Gelmania)
  Dave Foley (Ferret Productions Inc)
  Howard Kremer (Who Charted?)
  Michael Black (Hot Schwartz Productions)

  Summary
  SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.

search:
  Comedy Showcase: Comedy Death-Ray Presents (late) Brett Gelman GelmaniaDave Foley Ferret Productions IncHoward Kremer Who Charted?Michael Black Hot Schwartz Productions


name_last: Chainsaw Found Jesus
name: Chainsaw Found Jesus
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F25617.jpg
event_category: Screening
event_sub_category: Narrative Short
search: Chainsaw Found Jesus Spencer Parsons
original_serial: event_FS11873
original_venue_serial: Alamo Lamar C
description:
  Director: Spencer Parsons
  USA | 21 minutes


  Starring:
  E. Jason Liebrecht, Kilean Neal, Jonny Mars, Wyeth Miller, Sonny Carl Davis, Rebecca Beegle, Paul Gordon


  Mike needs that old album of whale songs he had as a kid so that he can give it to his own kid.  Plus he should probably get some good headphones so that his kid can listen to it properly.  Plus he  might could use a little something for himself, but maybe he should get that on a different trip.  Definitely a different trip.  But no. A story about needing to make a change, and how that change can feel like just trading one sorry addiction for another.


name_last: The Lean Startup: Your Startup Sucks. Pivot to Win.
name: The Lean Startup: Your Startup Sucks. Pivot to Win.
name_index: L
event_category: OTHER
event_sub_category: Solo
original_serial: event_IAP000459
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 204

  Participants:
  David Cancel (N/A)
  Manuel Rosso (Austin Ventures)
  Sean Ellison (FREEjit)

  Summary
  The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.

search:
  The Lean Startup: Your Startup Sucks. Pivot to Win. David Cancel N/AManuel Rosso Austin VenturesSean Ellison FREEjit


name_last: Superior
name: Superior
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31217.jpg
website_link: http://www.saysimedia.org
event_category: Screening
event_sub_category: Texas High School
search: Superior Julian Moreno-Pena
original_serial: event_FS11647
original_venue_serial: Alamo Lamar C
description:
  Director: Julian Moreno-Pena
  USA | 4 minutes
  SAY Sí


  Starring:
  Erik Sanden, Joe Reyes, Odie


  A music video created for the song 'Superior' by the San Antonio band Buttercup.


name_last: CLE 6: Hot Policy That Could Change Our Legal Lives
name: CLE 6: Hot Policy That Could Change Our Legal Lives
name_index: C
hashtag: cle6
event_category: Panel
event_sub_category: Legal
original_serial: event_MP990191
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Daryl Friedman (The Recording Academy)

  Participants:
  Edward Lazarus (Federal Communications Commission)
  Jay Rosenthal (National Music Publishers' Association)
  Ken Abdo (Lommen Abdo Law Firm)

  Summary
  Legislation and policy making in DC reverberates through the music business at every level. From copyright reversions to net neutrality, current debates and imminent decisions will affect the music business and creative communities for years and perhaps generations to come. Policy making observers and participants will review hot policy topics and their potential impact on the music industry.

search:
  CLE 6: Hot Policy That Could Change Our Legal Lives Edward Lazarus Federal Communications CommissionJay Rosenthal National Music Publishers' AssociationKen Abdo Lommen Abdo Law FirmDaryl Friedman The Recording Academy


name_last: Polock
name: Polock
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/482.jpg
website_link: http://www.myspace.com/polockband
event_category: Showcase
event_sub_category: Pop
search: Polock
original_serial: event_MS13080
original_venue_serial: Red Eyed Fly
description:
  Polock are: Papu (vocals, guitar) Pablo (guitar), Alberto (keyboards), 
  Sebas (bass) & Marc (drums).
  Polock hail from Valencia, Spain and are following in the footsteps of
  beloved Euro-bands like Phoenix, destroying the default assumption
  that young, exciting and effortlessly cool bands are home-grown or hail 
  from across the pond – Westside that is.

  Polock are five young men making music The Stokes would’ve 
  made, had their blend of garage rock story-telling been written under
  the Spanish sun and a giant disco ball; laced with sparkling Friendly 
  Fires-esque electronica, a sound so alive in Polock’s audio Catherine 
  Wheel of a debut single ‘Fireworks’: spinning, sparkling and building 
  with every second. Then there are the songs built on such solid, 
  accomplished song-writing – ‘Sometimes’ and ‘Not So Well’ (to name 
  a few) – that they could’ve been written by critically acclaimed veterans 
  Modest Mouse or Spoon. Songs that grab from the opening riff, 
  floating into sublime melodies, keeping you hooked from start to finish 
  and sounding like a classic track yet shimmering with brand-spanking 
  and exciting newness simultaneously.

  Though on reflection living in the yearly walkway to the baking hot, 
  bohemian eclecticism that is Benicassim Festival would explain 
  Polock’s melting pot of sounds; the instrumental experimentation 
  coupled with maturity in their sound, at odds with a band so in their 
  infancy. A sound born from a place where music is a thing to be taken 
  seriously, but also with an abundance of passion and fun.

  For this is what Polock bring: it all. A debut album from five musicians
  whose talent screams longevity, while, simultaneously, their distinctive
  playful sound – delivered with their youthful exuberance and artistic 
  flair - yells even louder: ‘This is where it is. Right here. Right now’. 

  Polock’s debut album ‘Getting Down From The Trees’ is released on 
  11th April. The album is preceded by single ‘Fireworks’ released on
  21st March. ‘Fireworks’ includes two remixes from by Lo-Fi-Fnk and 
  Eim Ick. The artwork for both releases are courtesy of friend-of-the-band 
  and renowned Spanish artist Carla Fuentes, brought in to make sure 
  Polock’s artwork is as distinctive as their music. Both are out on 
  Mushroom Pillow Records. 

  Polock will visit the UK for live dates this Spring/Summer. Details to 
  follow.


name_last: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
name: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/FOD3.jpg
hashtag: #FunnyOrDieSXSW
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
original_serial: event_OE00033
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Funny or Die and Twitter team-up to bring you the future of funny on the web... 140 characters at a time. Welcome to the ridiculously lucrative world of internet comedy with a panel featuring Robert Ben Garant and Thomas Lennon, music, and seating. Invite Only/RSVP Required. Participate in the panel by tweeting in to #FunnyOrDieSXSW !

  www.funnyordie.com


name_last: Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers
name: Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers
name_index: P
website_link: http://ebennett.org/sxsw-panel/
hashtag: #hcbwb
event_category: Health
event_sub_category: Panel
original_serial: event_IAP5652
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Dana Lewis (Swedish Health Services)
  Daniel Goldman (Mayo Clinic)
  Ed Bennett (University of Maryland Medical System)
  Jennifer Shine Dyer (The Ohio State University)
  Keely Kolmes (Dr Keely Kolmes Private Psychotherapy Practice)

  Summary
  Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers 'in real life' - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks. 

  How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook 'friend'? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media?

  Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment.

  Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.

search:
  Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers Dana Lewis Swedish Health ServicesDaniel Goldman Mayo ClinicEd Bennett University of Maryland Medical SystemJennifer Shine Dyer The Ohio State UniversityKeely Kolmes Dr Keely Kolmes Private Psychotherapy Practice


name_last: aGLIFF’s Steers & Queers Happy Hour
name: aGLIFF’s Steers & Queers Happy Hour
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/aGLIFF_Logo.jpg
event_category: Party
event_sub_category: Various
search: aGLIFF’s Steers &amp; Queers Happy Hour
original_serial: event_OE00585
original_venue_serial: Frank Restaurant
description:
  Let's be FRANK, Austin rocks!
  And SXSW LGBTQI queers-in-the-know will be at aGLIFF's Steers & Queers Happy Hour.
  Enjoy food, drink, and spins hosted by aGLIFF.
  RSVP at agliff.org/sxsw


name_last: Dork Intervention: Bringing Design to Agile
name: Dork Intervention: Bringing Design to Agile
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DorkInterventionBringingDesign.jpg
website_link: http://www.agileisbroken.tumblr.com
hashtag: #Agileisbroken
event_category: Design / Development
event_sub_category: Dual
search: Dork Intervention: Bringing Design to Agile Karl Nieberding eBayKris Corzine N/A
original_serial: event_IAP6299
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Karl Nieberding (eBay)
  Kris Corzine (N/A)

  Summary
  Agile is broken. How can designers help deliver products that users will love while grappling with the constraints of agile in corporations? With large companies rapidly adopting agile methods, it is crucial that these teams include designers to create great products. But the agile framework available to larger companies doesn't take into account the work style of design team members. Agile, by its nature, shortcuts the design process without considering the value that design brings, not only in providing on-the-fly design solutions but also when crafting the vision of a product that the team can build towards. We are designers with agile team experience in the corporate world. These are our stories of triumph and tragedy. Come hear what worked for us and share your own war stories.


name_last: Wikileaks, the Web, and the Long, Strange Journey of Journalism
name: Wikileaks, the Web, and the Long, Strange Journey of Journalism
name_index: W
event_category: Late Break
event_sub_category: Dual
original_serial: event_IAP000416
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Ben Werdmuller (Latakoo Inc)
  James Moore (Latakoo Inc NocPlace LP)
  Scott Braddock (CBS Radio)

  Summary
  Is it morally correct for the US to pursue prosecution of Wikileaks founder Julian Assange? Is alleged leaker of military documents Bradley Manning a hero or a traitor? And what do Wikileaks and the Internet mean to the future of journalism? James Moore, the New York Times bestselling author of 'Bush's Brain,' is joined by technologist Ben Werdmuller from the UK, the creator of one of the web's early social networking platforms, and KRLD Dallas radio host Scott Braddock, to discuss 'Wikileaks, the Web, and the Long, Strange Journey of Journalism.' Moore will lead the panel by arguing that Assange and Manning are heroic figures and ought to be honored in a culture that requires information to sustain a democracy. Werdmuller will offer his insight on the Internet’s long term reach and impact with regard to information, systems, and public access to data that was previously unavailable, and Braddock will articulate the perspective that Assange and Manning have done harm to America and its allies and need to be treated as people who have acted outside of the law. Audience participation and questions will be encouraged.

search:
  Wikileaks, the Web, and the Long, Strange Journey of Journalism Ben Werdmuller Latakoo IncJames Moore Latakoo Inc NocPlace LPScott Braddock CBS Radio


name_last: Bootstrapping Meet Up
name: Bootstrapping Meet Up
name_index: B
hashtag: #BootstrapMeetUp
event_category: Meet Up
event_sub_category: Meet Up
search: Bootstrapping Meet Up Bijoy Goswami Aviri
original_serial: event_IAP000483
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Bijoy Goswami (Aviri)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.


name_last: Inside Sony’s F3: Affordable 35mm PL Mount Camcorder
name: Inside Sony’s F3: Affordable 35mm PL Mount Camcorder
name_index: I
event_category: Panel
event_sub_category: New Technology / Next Generation
search: Inside Sony’s F3: Affordable 35mm PL Mount Camcorder Mike DesRoches Omega Broadcast Group
original_serial: event_FP990128
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Mike DesRoches (Omega Broadcast Group)

  Summary
  Meet and greet (though Sony’s Mike DesRoches) the new PMW-F3 Super 35mm camcorder.  This game-changing camera couples 35mm DOF with the fact that it’s a camcorder (no need for endless accessories for capturing audio, timecode, etc).  Between its PL and EX mount choices, 10-bit RGB out option, proven post workflows via on-board SxS recording or external capture/record from the uncompressed outputs, this camera will no doubt have a major impact on the digital cinema production world and beyond.  Come see what it’s about, and/or visit it in the Omega booth during the tradeshow.

  Meet and greet (though Sony’s Mike DesRoches) the new PMW-F3 Super 35mm camcorder.  This game-changing camera couples 35mm DOF with the fact that it’s a camcorder (no need for endless accessories for capturing audio, timecode, etc).  Between its PL and EX mount choices, 10-bit RGB out option, proven post workflows via on-board SxS recording or external capture/record from the uncompressed outputs, this camera will no doubt have a major impact on the digital cinema production world and beyond.  Come see what it’s about, and/or visit it in the Omega booth during the tradeshow.


name_last: A Twitter Based Prediction Market
name: A Twitter Based Prediction Market
name_index: T
website_link: http://http://www.utexas.edu/cola/depts/economics/
hashtag: #predictionmarkets
event_category: Social Broadcasting Track
event_sub_category: Solo
original_serial: event_IAP8389
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 203

  Participants:
  Huaxia Rui (University of Texas at Austin)
  Liangfei Qiu (University of Texas at Austin)

  Summary
  Information aggregation mechanisms are designed explicitly for collecting and aggregating dispersed information. A best example of utilizing such kind of 'the wisdom of crowds' is prediction market. The purpose of our project is to suggest that carefully designed market mechanisms can elicit dispersed information, which will improve our prediction. In a prediction market, payoffs are tied to the outcomes of future events and one typically trades a security that pays $1 if a specified event occurs. Generally speaking, participants are compensated for accuracy in forecasting. Many business examples share the following characteristic: small bits and pieces of relevant information exists in the opinions and intuition of diverse individuals. The prediction markets will produce reliable forecasts about sales, financial and accounting results by gathering small pieces of  individual information. The development of the Internet provides us with a twitter based technology to design prediction markets. The information propagation in twitter community is a complex social network, and will  improve people's predictions in prediction markets. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).

search:
  A Twitter Based Prediction Market Huaxia Rui University of Texas at AustinLiangfei Qiu University of Texas at Austin


name_last: Skewby
name: Skewby
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1052.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Skewby-Everyday.mp3
website_link: http://www.somethingaboutskewby.com
youtube_link: http://www.youtube.com/watch?v=0syqkF0W7Io
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Skewby
original_serial: event_MS13990
original_venue_serial: Fuze
description:
  This young artist started 2010 off with a bang, opening for the Lil Wayne Farewell Tour. This should be no surprise however after the rave reviews of his recently released mixtape, “Proving You Wrong Since 1988. Blogs such as Ill Roots and The Smoking Section tagged Skewby as an artist that revives “real hip hop”. His music is compared to the likes of a Kanye or Lupe, but he can definitely hold his own with his clever lyrics and catchy beats. One only has to peep the mixtape to get a feel of his versatility. Only 21, he’s been making his mark slowly since the age of 14 by producing for artists such as Short Dawg and Pimp C to name a few. Although production, engineering and writing is a passion, his real love is performing. More recently he performed at MTV’s Spring Break 2009 and hooked up with DJ Crumbz to headline the Red Bull Southern College Tour. Future endeavors include a much anticipated release of his recent collaboration with Gorilla Zoe that should be out later this year.
  Skewby reigns from Memphis, Tennessee although his music tends to break the mold and veer away from the traditional Southern Gangsta Rap that is expected out of the Bluff City. But its obvious Memphis has caught on to his movement, and embraced this young artist by naming him one of the top 20 performing artist in the city, of which Skewby was tagged as #1 in the rap category.(Memphis Chamber Magazine, 2009). This multi-talented phenom is understandably on a lot of people’s radar. 2010 appears to be the beginning of great things to come.


name_last: ST 37
name: ST 37
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/4499.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/ST_37-Number_1_Fan.mp3
website_link: http://www.st37.com
event_category: Showcase
event_sub_category: Rock
search: ST 37
original_serial: event_MS14952
original_venue_serial: Elysium
description:
  Since their formation in January of 1987, Texas space rock legends ST 37 have released 4 LPs, 2 double LPs, 7 CDs, 4 7's, 6 CDRs, 3 double CDRs, 5 cassettes, and appeared on 39 compilations and collaborations. They've played 386 shows and toured extensively all around the United States. The band has shared the stage with artists like Sonic Youth, Acid Mothers Temple, Bardo Pond, the Butthole Surfers, Hawkwind, Chrome, Helios Creed, Indian Jewelry, Suisho no Fune, and many more as well as playing festivals like Terrastock, SXSW, Strange Daze, Weedstock and Flaxfield. They have scored and performed live original soundtracks to the Fritz Lang films Metropolis and Destiny (Der Mude Tod).


         Critics have had the following to say:

  ST 37, long-running specialists in bubbling-mercury riffage and German-flavored trance rock... - David Fricke (Rolling Stone)

   These Texas astronauts stuff their hash pipes to the brim and pay homage to Can, Amon Duul and Chrome...their psychedelicatessen of originals is stocked with brain-melting skree...- Fred Mills (Magnet)
   
  My favorite track on the album is 'Concrete Island, an adaptation of J.G. Ballard...on first listening...I recalled reading this book so vividly and so perfectly, I was amazed. This recollection was unlike any feeling I have previously known or felt from music...- Adam Strider (StriderNews)
   
  From the moment the credits open, the band launches into a continuously evolving and strangely beautiful ethereal drone lasting the duration of the 1926 silent film classic.
  (from a review of ST 37's soundtrack to Fritz Lang's 'Metropolis') - Michael Bertin (Austin Chronicle)

  A friend of mine said I would get a 'kick' out of it...I did. - Byron Coley 

  ..paint-blistering guitar and some elegant phased bass work poised atop droning vocal splendor... - Phil McMullen (Ptolemaic Terrascope) 

  The piledriving Hawkwind-y/Wipers stuff near the end is still my favorite. - Jello Biafra 

  ...real mindblown 1990s American garage sputter here! - Chris Stigliano (Your Flesh) 

  Into the likes of Viv Akauldren, Loop, Chrome et al.?...wailing distorted guitars, effects and electronics...I await further releases with interest. - Alan Freeman (Audion)

  Twistedly psychedelic and swirling in a cyclonic stew...one of the most infectiously woven slabs of noise- as- music released since the 60s drug boom. - Andrea 'Enthal (Alternative Press)

  Melting Euphoria and the Texan band ST 37 are the two best working psychedelic bands in America today. - Andre (Crohinga Well)


name_last: The Jim Jones Revue
name: The Jim Jones Revue
name_index: J
website_link: http://www.jimjonesrevue.com
event_category: Showcase
event_sub_category: Rock
search: The Jim Jones Revue
original_serial: event_MS14855
original_venue_serial: Emo's Jr
description:
  The Jim Jones Revue are described as sounding like a car crash between Little Richard and The MC5. They play supercharged rock’n’roll inspired by The Killer, The Georgia Peach and of course The Memphis Flash and the deranged sons of Detroit. 

  The ‘Revue were formed in 2007 by Jim Jones and Rupert Orton on a mission to strip rock’n’roll right back to the bone.  They enlisted three other London hoodlums, Elliot Mortimer, Nick Jones and Gavin Jay and together they became The Jim Jones Revue.   

  The band released their debut self titled album in the UK in September 2008 to critical acclaim and followed it up with “Here To Save Your Soul” , a collection of the JJR’s singles released in October 2009.  

  The JJR are an astonishing live phenomenon and have relentlessly toured across Europe in the last two years, playing shows and festivals in the UK, France, Spain, Holland, Finland, Germany, Sweden, Portugal, Slovenia, Ireland,  Belgium, Norway and Bulgaria.  
  JJR played six block rocking shows at SXSW in March 2010, then returned to the UK for a 17 date tour throughout March and April. Their first New York appearances in the summer of this year were attended by the likes of Spin, Rolling Stone, New York Magazine, Huffington Post and Brooklyn Vegan, all who went on to rave about the band in later reviews. A recent tour of the US created a whole new fan base, with Variety claiming they are one of the best rock and roll bands out there. 

  The band are now back in the UK on a sold out tour and recently made their first UK TV appearance on Later With Jools Holland. 

  Among the JJR fan base, more well known converts include Jack White (White Stripes, The Raconteurs & The Dead Weather),  Chris Robinson (Black Crowes), Mick Jones (The Clash, Big Audio Dynamite & Carbon Silicon), Steve Lamacq (BBC Radio),Tony James (Generation X, Sigue Sigue Sputnik & Carbon Silicon),  March Riley (BBC Radio), Bobby Gillespie (Primal Scream),Mark Lamarr (BBC Radio),  Noel Gallagher (Oasis),  Jim Scalvunos (Nick Cave & The Bad Seeds & Grinderman), Jon Spencer (Jon Spencer Blues Explosion & Heavy Trash), Bob Harris (BBC Radio 2) and Gem Archer (Oasis).


name_last: Speed Sets curated by The Black Lips
name: Speed Sets curated by The Black Lips
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/BL.jpg
event_category: Gear Alley
event_sub_category: Various
search: Speed Sets curated by The Black Lips
original_serial: event_OE00526
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  Speed Sets are quick, raw, dirty shows. Each band plays ten minutes on a shared backline, so you can see several rad bands all at once. Check out this stellar Speed Set, curated by The Black Lips!

  Featuring:


  4:00- Bare Wires (San Francisco);
  4:15- The Yellow Dogs (Tehran/Brooklyn);
  4:30- King Tuff (Brattleboro);
  4:45- POPO (Philadelphia);
  5:00- Natural Child (Nashville);
  5:15- special guest


name_last: Grand Pianoramax
name: Grand Pianoramax
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3124.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Grand_Pianoramax-Roulette.mp3
website_link: http://www.leotardin.com/
youtube_link: http://www.youtube.com/watch?v=bEs7YMOetP8
event_category: Showcase
event_sub_category: Avant/Experimental
search: Grand Pianoramax
original_serial: event_MS14418
original_venue_serial: Malaia Upstairs
description:
  “What can happen when a renowned pianist, in this case Montreux Jazz Festival International Piano Solo Competition winner Leo Tardin, gets together with a rock drummer, in this case Dominik Burkhalter and spends months of recording between Berlin (East) and Mumbai results in their latest release 'Smooth Danger'. Between hammering piano attacks à la early Einsturzende Neubauten / Diamanda Galas, Phuture Phunk and Grime, the two move as seamless as between rapid descents in the spirit of a pianistic Squarepusher surrounded by oppressive atmospheres.”
  - Sonic Seducer (Germany)

  Grand Pianoramax is primarily a keyboard-drums duo with various vocal guests including Black Cracker (Cocorosie, Bunny Rabbit), Mike Ladd and Invicible (PPP), blending a wide range of styles ranging from art-rock, future phunk, post-jazz and experimental hip-hop.

  Grand Pianoramax’s first CD, the self-titled “Grand Pianoramax” was released worldwide in 2005 by ObliqSound. The album generated more than 43,000 downloads via iTunes USA and top-notch reviews from both sides of the Atlantic. Grand Pianoramax’s second album, “The Biggest Piano In Town”, was released worldwide by ObliqSound in 2008, generating rave reviews and features in publications including BPM, XLR8R (USA) Metro, Time Out London, (UK) l’Uomo Vogue (IT).  DJ Spinna’s remix of the album’s single “The Hook” was released on vinyl shortly after. 

  Grand Pianoramax’s third album, “Smooth Danger”, was recorded and mixed between Mumbai, Berlin, Paris and Bristol (and masterised by Sahwn Joseph, collaborator of Portishead) and released in Europe in the fall 2010 and the US in the spring 2011, supported by release-tours on both continents. Various guests appear on the album, including Grand Pianoramax long-time collaborators Mike Ladd, Black Cracker and for the first time Karsh Kale on tabla.


name_last: I Love College: Booking College Shows and Festivals
name: I Love College: Booking College Shows and Festivals
name_index: I
website_link: http://www.macpresents.com
hashtag: ilovecollege
event_category: Panel
event_sub_category: Touring/Venues
original_serial: event_MP6948
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Patrick Moore (MAC Presents)

  Participants:
  Dwayne Elliott (Vanderbilt University)
  Matthew Morgan (CAA)

  Summary
  There are few demographics more passionate about music than college students, and as such, there are few more exciting places to be than a concert on a college campus. Campus shows and festivals are becoming increasingly lucrative for artists, and more colleges are looking into developing music programming on their own campuses. What are the booking processes and benefits for colleges, and for artists touring the college circuit?

search:
  I Love College: Booking College Shows and Festivals Dwayne Elliott Vanderbilt UniversityMatthew Morgan CAAPatrick Moore MAC Presents


name_last: Social Media for Social Good: How Digital Charity is Changing our World
name: Social Media for Social Good: How Digital Charity is Changing our World
name_index: S
event_category: Social Graph
event_sub_category: Panel
search: Social Media for Social Good: How Digital Charity is Changing our World Frank Barry Blackbaud
original_serial: event_IAP000365
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Frank Barry (Blackbaud)

  Summary
  Come spend an hour listening to leading social media technology providers like Facebook, Twitter and Foursquare discuss social media's impact on the world. You'll also hear from non-profit organizers as they interact, discuss and challenge us to think differently about how technology enables impact. This session is sponsored by Blackbaud.


name_last: Surfer Blood
name: Surfer Blood
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2884.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Surfer_Blood-Swim.mp3
website_link: http://www.myspace.com/surferblood
event_category: Showcase
event_sub_category: Rock
search: Surfer Blood
original_serial: event_MS13581
original_venue_serial: Habana Bar Backyard
description:
  Hailing from West Palm Beach, Florida, the quintet known as Surfer Blood had a breakout year in 2010 with the release of their debut album 'Astro Coast' in January 2010. Months prior to the actual release, Surfer Blood took the CMJ music festival by storm playing an incredible 12 shows. Spending the winter months leading up to their album release, Surfer Blood criss-crossed the nation on tour supporting Japandroids and Art Brut.  Never breaking straight into the new year, getting a major boost from all around rave press reviews, including a 'Best New Music' tag from Pitchfork Media, the band continued their incessant touring.  This year has taken these Floridians across Europe several times, as far as Japan for Summer Sonic and Australia for Splendour in the Grass festivals; they ended out the year with a support tour for Interpol.

  Because of their dedication, 12 months later Astro Coast is topping several year end lists.  NPR deemed them 'America's best new pop band', they made Rolling Stone's 'Rookies of the Year' list, Filter Magazine listed their album as #7 of the year, plus making the list of numerous others: MySpace, NME, Urban Outfitters, Rough Trade Shop.   Based on the longevity that the album stayed in PopMatter's rotation, they regard it as 'unfuckwithable' and PrefixMag said, 'Surfer Blood is the best '90s band working today.'

  For 2011, Surfer Blood will return with an EP of new tunes to be released in late spring.  More touring will inevitably ensue.


name_last: Fambul Tok
name: Fambul Tok
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F21270.jpg
website_link: http://www.fambultokthemovie.com
youtube_link: http://www.youtube.com/watch?v=8DE73jgRfX4
event_category: Screening
event_sub_category: Documentary Feature
search: Fambul Tok Sara Terry
original_serial: event_FS11213
original_venue_serial: Alamo Lamar C
description:
  Director: Sara Terry
  USA | 84 minutes
  Tarmac Road


  Victims and perpetrators of Sierra Leone's brutal civil war come together for the first time in an unprecedented program of tradition-based truth-telling and forgiveness ceremonies. Through reviving their ancient practice of fambul tok (family talk), Sierra Leoneans are building sustainable peace at the grass-roots level -- succeeding where the international community's post-conflict efforts failed. Filled with lessons for the West, this film explores the depths of a culture that believes that true justice lies in redemption and healing for individuals -- and that forgiveness is the surest path to restoring dignity and building strong communities.


name_last: Improv Classes: Not Just for Comedians and Actors
name: Improv Classes: Not Just for Comedians and Actors
name_index: I
website_link: http://www.austinimprov.com
hashtag: #sximprov
event_category: Greater Good
event_sub_category: Core Conversation
search: Improv Classes: Not Just for Comedians and Actors Brad Temple Austin Improv Collective
original_serial: event_IAP6319
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Brad Temple (Austin Improv Collective)

  Summary
  Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.


name_last: Rheteric Ramirez vs. Michael White
name: Rheteric Ramirez vs. Michael White
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/4401.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Rheteric_Ramirez_vs._Michael_White-Hard_Feelings.mp3
website_link: http://www.TexasBattleLeague.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Rheteric Ramirez vs. Michael White
original_serial: event_MS14781
original_venue_serial: Fuze
description:
  Texas Battle League is the premier rap battle league in Texas. With a roster of over 40 rappers and expanding, TBL is taking the state by storm. In this battle the well-known and respected Rheteric Ramirez from Los Angeles takes on underdog Michael White the pride of Corpus Christi. You can watch all of our past events at http://www.TexasBattleLeague.com


name_last: Ydestroyde
name: Ydestroyde
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/45449.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ydestroyde-HISSATSU.mp3
website_link: http://www.myspace.com/ydestroyde
youtube_link: http://www.youtube.com/watch?v=_Zg9e3yOXeU
event_category: Showcase
event_sub_category: Rock
search: Ydestroyde
original_serial: event_MS11281
original_venue_serial: Headhunters
description:
  Ydestroyde formed in 2000 as a trio of classmates Synzo (vox & synth), Mikito Tsurugi (bass) and Ippei Higashida (drums). Daioh (Oodaiko) and Shingo Taketsu (guitar) later joined and Atsushi Hirohata replaced Ippei Higashida on drums. As a quintet they performed with Half Japanese, Afrirampo (who performed at SXSW in 2006), Oshiripenpenz, Ultrafuckers and Kyojin Yueni Dekai among others. In 2004 the band recorded their first album 'Ydestroyde,' but disbanded the following year. Ydestroyde later reformed as Synzo's solo project and released new single 'Hissatsu' in October 2010. A  new album 'Synzosizer' is now available for digital download.  
  US tour is carried out from March 18 to 30. The details are on our website: Myspace, Twitter and Facebook or serching 'YDESTROYDE'. Yep, Check it out!!

  Member:Synzo (Vox&Synth.)


name_last: Drop The Lime
name: Drop The Lime
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3914.jpg
website_link: http://www.dropthelime.com/
event_category: Showcase
event_sub_category: Electronic
search: Drop The Lime
original_serial: event_MS13701
original_venue_serial: Barcelona
description:
  Let's be clear: the dance music revolution taking place isn't led by European 'superstar DJs' and Las Vegas-style VIP 'clubs'. The real sea change is happening at street level, spearheaded by next generation homegrown stars such as Manhattan native, Drop The Lime, aka Luca Venezia. 'Enter The Night' is his debut artist album.

  Now emerging as a hotly tipped singer, songwriter, and guitar-wielding frontman, Drop The Lime first achieved notoriety as head honcho of New York's rowdiest DJ crew and record label, Trouble & Bass. Dressed in black and with his hair coiffed into a rockabilly-style quiff, Venezia, like the legions of fans who turn up to his shows, takes his visual cues from 1950's rock 'n' roll. The latter also provides the key musical inspiration for his songs and productions.

  Brought up on a staple diet of Elvis Presley, Roy Orbison and Richie Valens, Drop The Lime learned to play guitar and sing from a young age. He then majored in Music at Bard College, taught by luminaries of experimental electronic music such as Moog pioneer Richard Teitelbaum and Laurie Anderson collaborator Bob Bielecki.

  Fast-forward a few years and a love affair with club music  specifically the UK-centric sounds of grime, drum & bass, and 2step garage  soon began, solidified by a short move to Berlin and an immersion in house, techno and the never-ending warehouse parties the city is famed for.

  But the tattooed, Brylcreemed Venezia  every inch the '50s teen idol  never lost his love for the sounds he grew up with. Accordingly, his debut album, 'Enter The Night' draws parallels between dance music's own subcultural leanings, New York's historic gang culture, and the smoke-filled back rooms and underground drinking dens of rockabilly. The result is a cohesive soundtrack to late night rebellion, youth culture and the rhythmic pound of bass.

  Stay tuned.


name_last: Mona
name: Mona
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/2769.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/mona-Listen_to_your_love.mp3
website_link: http://www.monatheband.com
youtube_link: http://www.youtube.com/watch?v=0LwHtPDN3QY
event_category: Showcase
event_sub_category: Rock
search: Mona
original_serial: event_MS11693
original_venue_serial: Antone's
description:
  MONA BIOG
  Devotion. Faith. Abandonment. The ecstasy of salvation, the salvation of ecstasy…
  There’s a thin line between rock’n’roll and religion, and nowhere thinner than in the intense, sharp, sweat-drenched, duelling-guitar euphoria of Mona. The four-piece Nashville-based band – or family, or gang, or band of brothers – are young, charismatic punk preachers. They’ll testify to the thrill they get from hunkering down in a Nashville, Tennessee basement, writing and recording the best debut album of 2011. They’ll hymn the praises of visceral rock with heavenly fireworks in its soul. They want to convert everyone they come across.
  This, by the way, isn’t the old God-and-the-devil schticky music-biz hyperbole. Three-quarters of Mona did learn their music – how to play, how to perform, how to work a crowd – in church: frontman/guitarist Nick Brown and drummer Vince Gard in a Pentecostal Charismatic congregation, bass player Zach Lindsey in a Southern Baptist congregation. For all three, while they were growing up, secular music was frowned upon, and transporting an audience – the congregation – was paramount. For all four – guitarist Jordan Young completes the line-up – imbuing secular music with honest passion and true grit is what Mona are all about.
  Mona keep the faith, “but it’s definitely our own brand, We’ve had to walk away from a lot of the bullshit of church,” says Nick, as verbally forthright offstage as he is forcefully charismatic onstage. We’re all family people. We’re all mamas’ boys. We all try to be good brothers, to be good sons. The same thing with the band – we’re a family. But obviously with the band we’re more like a family in the Mafia sense. We’re a fucking gang as well. It’s all hugs and kisses on the cheek ­– but if you fuck with us, we’re vicious,” adds the singer who dispensed with the services of his previous lead guitarist by “breaking my fist on his face”. With in-band fraternalism this zealous little wonder, perhaps, that “Mona’s never lost a bar fight.”
  Mona are Sun Studio’s Million Dollar Quartet (Presley, Perkins, Lewis, Cash) rebooted 54 years on. They’re rock revivalists, in the sense that they like, as Nick puts it, “the golden age of the United States – the James Dean, Marilyn Monroe type stuff.” This iconography and idealism, he says, informed the writing of Listen To Your Love – and the reasons why it became their first single.
  “It felt kinda reminiscent of some of the old stuff,” he says of the song, released on already-rare and already-pricey seven-inch vinyl only. “Even Roy Orbison-type melodies. But still, a little bit of a punk thing in there. It just felt like a good first introduction, a first impression.”
  Nick and Vince grew up in Dayton, Ohio. They met via their church musical group. Says Nick, “I needed a drummer and Vince needed an outlet. We didn’t even get along as people, as friends, at all, it was more of a musical connection at first. The friendship thing developed much later. But at first, growing up in church and having a little bit of a chip on your shoulder, you want someone that’s gonna play aggressively and have fun with it. And both of us were very zealous, even in the church, very passionate people. He beat the shit out of the drums and I used to break pianos.”
  As musical “support act” to the pastor, they learnt how to improvise, and jam, to follow the flow of the service. 
  “That’s kinda how we view rock’n’roll now. I know there’s a lot of stuff that’s about scheduling – with radio and TV and the market now, they want you to fit in to a thing. But we’ve always prided ourselves on the timelessness of the experience. Just let it happen. Even when we write we don’t book writing sessions or schedule time to write. We just get together and whatever happens, happens.”
  Zach Lindsey is from Bowling Green, located in a dry (booze-free) country in Kentucky. Whereas for Nick and Vince non-religious music was banned (Vince: “but my mom would play me Creedence Clearwater Revival and The Police and tell me not to tell my dad…”), in the bassist’s church non-religious music was tolerated. “I was born listening to The Beatles.”
  With musical options dead in the water in Dayton, Nick and Vince moved to Nashville. Why? Nick: “It was five hours’ drive away as opposed to 14 hours to New York or 26 hours to LA. And way cheaper. We’re a bunch of poor kids.”
  Once relocated to America’s Music City, they ran into Zach on the local gig scene. He in turn introduced them to Jordan Young, an old Kentucky friend who had grown up in the farm town of Breeding. Having gone through serial line-up upheaval – including the bust-up with the unfortunate guitarist with the broken face – Mona was complete.
  “Now we’re four horses pulling the carriage,” says Nick, who’s worked on the “idea” for Mona for years – not least because the band is named after his grandmother. “There’s a lot of people that wanted to be in this band. There’s a lot of people that locally support this band. But as far as having people that understand their roles, and being happy with their roles, it’s chemistry, man. It’s just like a relationship. It’s a marriage.”
  Nick’s top-to-bottom vision for Mona encompasses everything from the archive pictures picked to feature on the largely monochromatic design of their Myspace; to only making the odd song available, and briefly (“too many people have artistic bulimia,” he spits, “eat and puke it up and they’re onto the next thing. So we made people saviour it”); to creating their own label Zion Noiz; to hammering out a major record company deal that, unusually, stacks things in the band’s favour. 
  In 2011, Mona won’t be hard to find. They’ve already caused a rumpus in the UK this autumn, with the buzzed-about release of Listen To Your Love and two crushing-room-only London shows at Rough Trade East in Brick Lane and at The Flowerpot in Kentish Town.
  Their next release is the aggressively melodic Trouble On The Way. Nick: “It’s pretty self-explanatory ­– there’s a sound on the horizon and the volume’s gonna grow. And even though we are full of ambition and very grandiose, at the end of the day it’s about having our own voice and our own career. And we wanna do this for the rest of our lives. And at the end of the day, despite that huge, dramatic claim,” he says with a grin, “we’re just four dudes making some noise in a garage and just having fun.”
  After that, Teenager is scheduled to be their first fully commercially-available single. Nick: “It’s the song that sums up being a chump, dealing with love and hate and very basic human emotions.”
  The only thing slick about Mona is their hair. The rest is arm-pumping, vein-throbbing, knee-jittering, raw-throated, singalong rock’n’roll. Thank God they’ve come.


name_last: BattleDecks 2011
name: BattleDecks 2011
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BattleDecks2011.jpg
website_link: http://www.muledesign.com
hashtag: #battledecks
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP6409
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Albert McMurry (AmericanDrink.net)
  Andrew Crow (Razorfish)
  Bryan Mason (Typekit)
  David Cairns (N/A)
  Erika Hall (Mule Design Studio)
  Jen Bekman (20X200/Jen Bekman Projects)
  Jennifer Daniel (N/A)
  Joshua Cagan (N/A)
  Mike Monteiro (Mule Design Studio)
  Molly Lewis (SweetAfton23.com)
  Nick Douglas (AOL/Urlesque.com)

  Summary
  Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.

search:
  BattleDecks 2011 Albert McMurry AmericanDrink.netAndrew Crow RazorfishBryan Mason TypekitDavid Cairns N/AErika Hall Mule Design StudioJen Bekman 20X200/Jen Bekman ProjectsJennifer Daniel N/AJoshua Cagan N/AMike Monteiro Mule Design StudioMolly Lewis SweetAfton23.comNick Douglas AOL/Urlesque.com


name_last: Simon Says No!
name: Simon Says No!
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/44941.jpg
website_link: http://www.simonsaysno.com
youtube_link: http://www.youtube.com/watch?v=cVzTD8_NEmU
event_category: Showcase
event_sub_category: Pop
search: Simon Says No!
original_serial: event_MS10954
original_venue_serial: 512
description:
  SIMON SAYS NO!

  With their 2009 critically acclaimed EP debut 'Ahoi De Angst' Simon Says No! clearly marked their musical ambitions. Drawing on punk/ hardcore backgrounds the band crafted atmospheric rock reminiscent of Ride, My Bloody Valentine and Slowdive, while showing their potential for writing catchy tunes like the single “Sleeping Heart”. 

  Simon Says No! First saw the light of day in the Bergen, in the fall of 2006. Within a year later they were nomiated for song of the year on Norways biggest radio station, NRK P3's “Urørt” (Untouched). With a constantly changing line-up the band toured the country and released a casette, before the founding members Ruben Nesse and Simon Økland left their home town for Oslo, where they'd already planned to form a solid 4 piece line up with Rolf Mathiesen and Even A. Winje.

  Work on the new album started when the band toured the U.S. in April 2009, with stops on the east and west coast . Shortly after, they were invited to record with Michael Patterson (Black Rebel Motorcycle Club, Beck, Lady Tron) in Hollywood. Here the band laid down their first single 'Solitary Rush', which inspired bloggers to coin the term Foo-Gaze in description of their sound (Foo Fighters meets My Bloody Valentine). The song “Shiver” also appeared in an episode of the hit TV series “Skins”.

  The band continued to tour abroad while recording in Norway. New tracks took form with Bjarne Stensli (Serena-Maneesh, Harry’s Gym) and Nick Terry (Klaxons, Primal Scream, Serena Maneesh) as Co-Producers and friends from bands like Harry’s Gym, I Was a King and Blackstrap joined in to add to the production. The album was mixed by Nick Terry in spring 2010.

  Simon Says No! was released in Norway september 2010, with the rest of Europe following in march 2011 on Brilliance Records. An album recorded everywhere from Hollywood to the Norwegian Fjords drawing on classic indie/ shoegaze while blending backgrounds in hardcore, and pop-rock. 
    
  CONTACT:
  Management, Booking, Label Norway: ruben@brilliance.no
  Management Europe/US: ce@saturdayenterprise.com

  http://www.simonsaysno.com


name_last: Errors
name: Errors
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/43425.jpg
website_link: http://www.myspace.com/weareerrors
event_category: Showcase
event_sub_category: Electronic
search: Errors
original_serial: event_MS14854
original_venue_serial: Latitude 30
description:
  Errors is a 4 piece band from Glasgow, Scotland. Originally formed in 2004 by Simon Ward, Stephen Livingstone and Greg Paterson on the back of a 3 track demo recorded in Simonʼs bedroom the band quickly set about making a name for themselves in their hometown with their unique take on dance music. The band were soon taken under the wing of Mogwai who signed them to their Rock Action label alongside the likes of Part Chimp and James Orr Complex.

  To date they have released a series of 7” singles, EPs and their debut album ʻItʼs Not Something But It Is Like Whatever” through Rock Action and these releases have brought them to the attention of the mainstream media with support and acclaim for the band coming across the board from MTV, DJʼs like Zane Lowe, John Kennedy and Vic Galloway along with sessions at Maida Vale for Mary Anne Hobbs, Rob Da Bank and Huw Stephens, magazines such as NME, Dazed and Confused and Rock Sound as well as tours and live dates with bands as varied as Underworld, Franz Ferdinand, Explosions In The Sky, Gary Numan and Mogwai.

  2009 marked the recording of Errorsʼ sophomore release; “Come Down With Me”. Recorded and produced by the band in their customised studio “The Freezer” based in Glasgowʼs East End. The record builds on the merged sound of electronic and analogue that has become Errors signature. Angular, spiraling guitars, underpinned by truly mesmerising beats combined with euphoric synths and pop hooks.

  ʻCome Down With Meʼ was released to critical acclaim in 2010 described in a 4 star review in Q as “a thrilling invitation” while NME hailed them as “one of the most interesting bands in the country”. The band are about to release a remix album of their sophmore release entitled ʻCelebrity Come Down With Meʼ featuring contributions from the likes of The Field, Gold Panda, Mogwai and Wax Stag as well as embarking on a co-headline UK tour with fellow Scots The Twilight Sad.


name_last: Feathers
name: Feathers
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/4208.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Feathers-Water_Music_Treadmill.mp3
website_link: http://www.myspace.com/outerspacegermies
event_category: Showcase
event_sub_category: Avant/Experimental
search: Feathers
original_serial: event_MS14365
original_venue_serial: Skinny's Ballroom
description:
  Feathers is a group formed around the creative nucleus of Eddie Alonso and Eric Rasco. Using an array of often unusual or vintage instruments (from the Farfisa Mini Compact to the Suzuki Omnichord through to the Baldwin Electric Harpsichord) The band set about making a kind of synth-fuelled prog that sounds much like a time capsule of '70s library music. Recruiting a host of additional musicians and engineers (Tortoise's John McEntire among them) Alonso and Rasco's music carry shades of Stereolab, Broadcast and the Ghost Box label. There's undoubtedly an arch, knowingly retro feel to all this, but since it's so lovingly and accurately reproduced - and all beautifully recorded to boot - you can't help but admire the likes of the queasily upbeat electric piano and lapsteel jaunt 'Jazz Computer', the Raymond Scott-like analogue country of 'Bad Ballet' and the lavish Italo disco routines of 'Miami Song Tennis 2'.


name_last: Checking into Chinese Location Based Services
name: Checking into Chinese Location Based Services
name_index: C
event_category: Social Broadcasting Track
event_sub_category: Dual
search: Checking into Chinese Location Based Services David Liu JiepangYuancheng Yang Jiepang
original_serial: event_IAP000373
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 204

  Participants:
  David Liu (Jiepang)
  Yuancheng Yang (Jiepang)

  Summary
  Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).


name_last: The Burning Hotels
name: The Burning Hotels
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/43107.jpg
website_link: http://www.theburninghotels.net
event_category: Showcase
event_sub_category: Rock
search: The Burning Hotels
original_serial: event_MS11848
original_venue_serial: 512
description:
  Chance Morgan and Matt Mooty met each in the 4th grade. They’ve been best friends ever since. “Since the beginning, we’ve made every decision together. I remember being in high school and trying to decide whether to play basketball, to play in the school band or something else entirely. And then we heard ‘Return The Gift’ by Gang of Four and that changed everything. So we decided to start The Burning Hotels instead.”

  “I think we set out to start a band that sounded like Gang of Four,” explains the band. “And while we are proud to wear our influences on our sleeves, I don’t think we necessarily ended up sounding like Gang of Four per se. Instead, we’re really content with what we found. We’re not over thinking this. We just want to write something that someone cares enough to listen to.”

  The Burning Hotels have a sound that pulls together years of obvious influence by the post-punk revival along with a sudden obsession with the ‘80s new romantic movement. It’s a combination of styles that goes hand in hand and that the band ultimately pegged as Sex Punk. With everything in place, now The Burning Hotels just want to be The Burning Hotels.

  The band’s hometown awarded the band and their most recent release with several local awards including Rock Album of The Year (Novels, 2010), Rock Song of the Year (Austin’s Birthday, 2010), Rock Act of the Year (2010) via the fort Worth Weekly.

  The band is currently writing for an early 2011 release.


name_last: 5 Steps to Bulletproof UX Strategy
name: 5 Steps to Bulletproof UX Strategy
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/5StepsToBulletproofUXStrategy.jpg
website_link: http://www.miskeeto.com
hashtag: #rhjr_ux5
event_category: Design / Development
event_sub_category: Solo
search: 5 Steps to Bulletproof UX Strategy Robert Hoekman, Jr Miskeeto LLC
original_serial: event_IAP5565
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Robert Hoekman, Jr (Miskeeto LLC)

  Summary
  Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there.

  That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple.

  In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.


name_last: Surviving the Hockeystick Growth: Blessing? Curse?
name: Surviving the Hockeystick Growth: Blessing? Curse?
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SurvivingTheHockeystickGrowth.jpg
website_link: http://Cheezburger.com
hashtag: #GoBigOrGoDead
event_category: Business
event_sub_category: Panel
original_serial: event_IAP5353
original_venue_serial: Hilton
description:
  Room: Salon AB

  Participants:
  Alexis Ohanian (reddit.com)
  Ben Huh (Cheezburger Network)
  Hugh Forrest (SXSW STAFF)

  Summary
  Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.

search:
  Surviving the Hockeystick Growth: Blessing? Curse? Alexis Ohanian reddit.comBen Huh Cheezburger NetworkHugh Forrest SXSW STAFF


name_last: Buffalo Killers
name: Buffalo Killers
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2147.jpg
website_link: http://www.buffalokillers.com/
event_category: Showcase
event_sub_category: Rock
search: Buffalo Killers
original_serial: event_MS11862
original_venue_serial: Headhunters
description:
  Buffalo Killers are an American Rock band comprising brothers Andrew and Zachary Gabbard with Joseph Sebaali. Buffalo Killers were quickly signed by Alive Records after sending a burnt CD with just their telephone number and name on it. Their self-titled debut album was released in October 2006. Buffalo Killers drew the attention of Chris Robinson, who invited the band to open a string of dates for The Black Crowes. Buffalo Killers' second album, Let It Ride, was produced by Dan Auerbach. This spring finds the band wrapping up their new album for a summer 2011 release, but if you can't wait for summer, be sure to catch the boys' collaboration with Kelley Deal on the soon-to-be-released Sing For Your Meat:  A Tribute to Guided By Voices.'


name_last: Otis Gibbs
name: Otis Gibbs
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/1082.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Otis_Gibbs-Where_Only_The_Graves_Are_Real.mp3
website_link: http://otisgibbs.com
event_category: Showcase
event_sub_category: Folk
search: Otis Gibbs
original_serial: event_MS11983
original_venue_serial: The Velveeta Room
description:
  Otis Gibbs is a man in search of an honest experience.  Some people refer to him as a folk artist, but that is a simplistic way to describe a man who has planted over 7,000 trees, slept in hobo jungles, walked with nomadic shepherds in the Carpathian Mountains, been strip-searched by dirty cops in Detroit, and has an FBI file.  Otis has played everywhere from labor rallies in Wisconsin, to anti-war protests in Texas, Austria and the Czech Republic, Feed & Seed Stores in the Midwestern U.S. and in countless, theaters, festivals, bars and living rooms. Much of his work concentrates on the world that is ignored by pop culture. Sometimes forgotten, obsolete or simply marginalized, it is a world that doesn't fit into a twenty-second sound bite or a White House talking point. Otis has spent the last fifteen years traveling across America and abroad documenting this world, and has a story to share about each stop along the way.


name_last: Unnatural Helpers
name: Unnatural Helpers
name_index: U
picture_big_url: http://img.sxsw.com/2011/bands/1845.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Unnatural_Helpers-Girl_in_the_Window.mp3
website_link: http://www.hardlyart.com/unnaturalhelpers.html
event_category: Showcase
event_sub_category: Punk
search: Unnatural Helpers
original_serial: event_MS10720
original_venue_serial: Red 7
description:
  The Unnatural Helpers have been banging around Seattle for a few years now as the perennial hobbyhorse of singer / drummer / songwriter / sole consistent member Dean Whitmore, who has also spent time with such Seattle outfits as the Intelligence, Welcome and Dipers. Despite the myriad lineup changes over the years, the band has managed to retain and expand on its original sound in a steady and cohesive way  anyone who has witnessed the live show over the years will be well familiar with the band's taut, muscular guitar-rock, driven by Whitmore's whip-tight drumming and usually caustic, often self-deprecating vocals. Oh, and the songs are always short. Very short.

  No words should be wasted listing off the dozen or so people that have passed through the ranks, and even as this is being typed it remains impossible to guess at who all is playing in the current lineup of the band, so let's just agree to focus on the folks that played on the record. Guitar and sporadic vocal duties are held down by Brian Standeford and Leo Gebhardt (who have previously played together in the Catheters, Tall Birds and most recently Idle Times), with some additional playing by Kinski's Chris Martin. Kimberly Morrison from the Dutchess & the Duke provides confident, swaggering bass lines throughout, as well as some guitar, keys, and the occasional backing vocal. All the way through Whitmore's half sung / half shouted vocals and lashing drums seem to be racing the rest of the instruments to end of the song.

  Recorded over the course of a week with Seattle mainstay Kurt Bloch (Fastbacks, etc), this particular incarnation of the Helpers certainly seems to have struck upon something  Cracked Love & Other Drugs is a collection of beguiling and wonderfully varied tunes. Album standout 'Sunshine / Pretty Girls' finds the band at their pop best with Whitmore, Standeford and Morrison combining for a big sing along chorus. 'Our Most Entitled' is tense, wiry and delightfully unstable, while 'Brave Dumb Face' is a full-on freak-out, Whitmore barking out lyrics over insistently off-kilter drumming while guitars buzz in and out of the mix. The guitars get big and sweeping on tracks like 'Claim it Mine' and 'The Truth about You'; it may seem strange to use the word epic regarding songs that fall short of the two minute mark it seems to be the only apt descriptor here.

  Cracked Love is 15 songs that conflict and compliment, in just over 25 minutes. Ricocheting between broken and twisted relationships, mock fatalist wink nodage, knucklehead party racket, absurd isolationist paranoia and open book love-letter sap-crap with the prevailing sentiment being summarily diffused just before it has gone too far. This push and pull friction along with great pop sensibilities and good old fashioned rock & roll KRAANG is in the end what makes Cracked Love such an intriguing, appealing listen.


name_last: The Pee-wee Herman Show on Broadway
name: The Pee-wee Herman Show on Broadway
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F31466.jpg
event_category: Screening
event_sub_category: Documentary Feature
search: The Pee-wee Herman Show on Broadway Marty Callner
original_serial: event_FS11502
original_venue_serial: State Theatre
description:
  Director: Marty Callner
  USA | 90 minutes


  Starring:
  Paul Reubens as Pee-wee Herman, John Moody (Mailman Mike), Drew Powell (Bear), John Paragon (Jambi), Jesse Garcia (Sergio), Phil LaMarr (Cowboy Curtis), Lynne Marie Stewart (Miss Yvonne), Lance Roberts (King of Cartoons), Josh Meyers (Firefighter), Lexy Fridell (Voice of Chairry, Magic Screen & Ginger)


  Based on the original show that launched Pee-wee Herman into an American pop culture icon, Paul Reubens’ beloved quirky character brings his Playhouse to life once more! “The Pee-wee Herman Show on Broadway” was shot at the Stephen Sondheim Theatre in New York City in January 2011, immediately following the conclusion of its wildly successful Broadway engagement.  The 90 minute HBO special is filled with subversive humor and childlike wonder based both on Reubens original stage show “The Pee-wee Herman Show” and the Emmy-winning Saturday morning television show, “Pee-wee’s Playhouse,” that became a cultural phenomenon.


name_last: Kumaré
name: Kumaré
name_index: K
picture_big_url: http://img.sxsw.com/2011/films/F31050.jpg
website_link: http://www.kumare.org
event_category: Screening
event_sub_category: Documentary Feature
search: Kumaré Vikram Gandhi
original_serial: event_FS11421
original_venue_serial: Alamo Lamar C
description:
  Director: Vikram Gandhi
  USA | 84 minutes
  Future Bliss Films


  Starring:
  Vikram Gandhi, Purva Bedi, Kristen Calgaro


  Kumaré is a documentary about a man who impersonates a wise Indian Guru and builds a following in Arizona.  At the height of his popularity, the Guru Kumaré must reveal his true identity to his disciples and unveil his greatest teaching of all.


name_last: DaVinci
name: DaVinci
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/46499.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DaVinci-What_You_Finna_Do.mp3
website_link: http://www.swtbrds.com/davinci
youtube_link: http://www.youtube.com/watch?v=JrAxeS3DcNY
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DaVinci
original_serial: event_MS14989
original_venue_serial: Nuvola
description:
  Born and raised in San Francisco's Fillmore District, DaVinci represents a neighborhood long recognized as the city’s center of Black culture. As a product of his environment, DaVinci’s words paint vivid portraits of inner-city themes, gentrification, and life as a young Black male in an ever-declining American landscape. 

  DaVinci's debut album, The Day The Turf Stood Still, has garnered him a great deal of buzz and praise locally and nationwide. Since the release of his album, he has been named HipHopDX's DX Next emcee, named one of [Bay Area radio station] 106.1 Kmel's 'Bay Area Freshmen 10,' was the first SF artist to ever appear on Shade45 (Soul Assassin's The West Wing Radio) and has been on the national radar with features from premier outlets such as XLR8R, Wax Poetics, Fader, Pitchfork, URB, XXL, SF Weekly, The Smoking Section, 2Dopeboyz, Nah Right, and AllHipHop, among many others.


name_last: Mistakes I Made Building Netflix for the iPhone
name: Mistakes I Made Building Netflix for the iPhone
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MistakesIMadeBuildingNetflix.jpg
website_link: http://kentbrewster.com
hashtag: #netflixiphone
event_category: Emerging
event_sub_category: Solo
search: Mistakes I Made Building Netflix for the iPhone Kent Brewster Vurve
original_serial: event_IAP5519
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Kent Brewster (Vurve)

  Summary
  A funny thing happened last spring:  Netflix let me build the front end for their iPhone product.  Yeah.  Me.  The punk-rock-API guy. 

  The initial conversation went something like this:

  Netflix:  'It's five weeks to WWDC.  We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses.'

  Me:  'Hit it.'


name_last: Narrative Shorts 2
name: Narrative Shorts 2
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F31336.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Narrative Shorts 2 Various
original_serial: event_FS11573
original_venue_serial: Alamo Lamar A
description:
  Director: Various
  VARIOUS | 91 minutes


  Animal Control
  Director: Kire Paputts
  Before Sammy, all his best friends were stuffed animals.

  FLOW
  Director: Christina Choe
  An odd young woman paralyzed by severe OCD (obsessive compulsive disorder), discovers dance as a way to deal with her rituals.

  Heliotropes
  Director: Michael Langan
  This short documents the parallel goals of man and nature, through the most primitive and sophisticated means, to simply stay in the light.

  Muscles
  Director: Edward Housden
  Richard's sister Millie wants to be a world famous body builder. What happens when she is a better boy than he is?

  Ornamental
  Directors: Carolina Giammetta & Schuman Hoque
  Danielle loves her friends, but they are very, very different from anybody else’s…

  Prom Night
  Directors: Celia Rowlson Hall & Jae Song
  Prom night is ritual, disco balls, expectation, corsages, dresses, holding, sweating, status, entering in twos, balloons, school gyms, dancing slow and fast.

  Sophie
  Director: Sean Rourke Meehan
  A young woman works another night at her strange and intimate job.

  Woman Waiting
  Director: Antoine Bourges
  A middle-aged woman is faced with poverty. As she struggles to find help within the system, her only option is to wait.

  YUKIKO
  Director: Eric Dinkian
  A man is mortally wounded by a woman. As the remaining minutes of his life keep ticking, he examines his conscience.


name_last: Cee Lo, 'No One's Gonna Love You'
name: Cee Lo, 'No One's Gonna Love You'
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F30684.jpg
website_link: http://partizan.com/partizan/musicvideos/?skinny
event_category: Screening
event_sub_category: Music Video
search: Cee Lo, &quot;No One's Gonna Love You&quot; SKINNY
original_serial: event_FS12030
original_venue_serial: Alamo Ritz 2
description:
  Director: SKINNY
  UK-ENGLAND | 4 minutes


  Starring:
  Jenny Sirney, Jason Lee Parry, Edward Joyce


  A modern brash road trip love story told in three and half minutes. Following an eviction, a young couple searches for escape and adventure. They soon realize they can't run from each other. In the tone of 'Badlands' and '5 Easy Pieces', this music video is the emotional tale of starry-eyed lovers on the great American open road.


name_last: Unknown Mortal Orchestra
name: Unknown Mortal Orchestra
name_index: U
website_link: http://unknown-mortal-orchestra.bandcamp.com/
event_category: Showcase
event_sub_category: Avant/Experimental
search: Unknown Mortal Orchestra
original_serial: event_MS13681
original_venue_serial: Malverde
description:
  Hardly anyone knows that Unknown Mortal Orchestra is some guy called Ruban Nielson. At first the 'band' was just a song called Ffunny Ffrends, which somehow found it's way onto literally hundreds of music blogs in a few days after it was posted to a brand new bandcamp account. Over the months that followed, the Unknown Mortal Orchestra gradually invited willing listeners into a world where junk shop record collections came to life and recombined in freakish new combinations. Eventually, in keeping with UMO's enigmatic moniker, a self-titled 7' EP was released from behind a veil of secrecy by UK imprint The Sounds of Sweet Nothing in 2010, sounding like Captain Beefheart, Sly Stone and RZA jamming on a creep never released kid's show. For months Ruban was unable to bring himself to tell even those closest to him that he was making this music, and went about life as certain friends, family members and colleagues would start asking him if he'd ever heard about the Unknown Mortal Orchestra.


name_last: Convento
name: Convento
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F21380.jpg
website_link: http://convento.tumblr.com
youtube_link: http://www.youtube.com/watch?v=WKvHSxhf0jU
event_category: Screening
event_sub_category: Documentary Feature
search: Convento Jarred Alterman
original_serial: event_FS11204
original_venue_serial: Alamo Lamar B
description:
  Director: Jarred Alterman
  USA | 52 minutes
  FlyAwayFilms NYC


  Starring:
  Christiaan Zwanikken, Geraldine Zwanikken, Louis Zwanikken


  Dutch kinetic artist Christiaan Zwanikken resurrects the deceased local wildlife by reanimating the skeletal remains with servomotors and robotic engineering. He breeds these new species in a 400 yr. old monastery in a village in Portugal that has been restored from ruins, to become his family's home, an artists’ workshop and nature preserve.  Filmed entirely in Portugal, Convento’s camera is almost perpetually in motion, tracking through the monastery and its landscape, transporting the audience into the daily lives of these extraordinary people. Each family member simultaneously nourishes the coexistence of art and nature, documented through a series of connected micro-narratives.


name_last: People as Peripherals: The Future of Gesture Interface
name: People as Peripherals: The Future of Gesture Interface
name_index: P
website_link: http://www.cheskin.com
hashtag: #SxSWNUI
event_category: Emerging
event_sub_category: Dual
search: People as Peripherals: The Future of Gesture Interface Lee Shupp Cheskin Added Value
original_serial: event_IAP5716
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Lee Shupp (Cheskin Added Value)

  Summary
  Xbox Kinect has demonstrated the commercial reality of gesture interface in the home gaming environment. Advancements in sensing and projection technology in mobile devices are potentially setting the stage for pocket-based Minority Report gesture interaction. Absent the limits of one-user/one-device two-dimensional hardware interfaces, what are the new possibilities for three-dimensional interaction with real and virtual worlds? What are users ready for and how might their expectations evolve? In this presentation, we'll talk about the current state of gesture and natural user interface, its most obvious applications, as well as its pitfalls and promise for consumers in the near and speculative future.


name_last: Saturday Yoga
name: Saturday Yoga
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SXSWYoga.jpg
hashtag: #sxswyoga
event_category: Greater Good
event_sub_category: Solo
search: Saturday Yoga Ari Stiles Environments for Humans
original_serial: event_IAP000302
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Ari Stiles (Environments for Humans)

  Summary
  If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?


name_last: Dance Gavin Dance
name: Dance Gavin Dance
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/577.jpg
website_link: http://thearteryfoundation.com/artists/dancegavindance/
event_category: Showcase
event_sub_category: Rock
search: Dance Gavin Dance
original_serial: event_MS12440
original_venue_serial: Emo's Annex
description:
  Dance Gavin Dance is a six-member post-hardcore/experimental band from Sacramento, California. They were formed out of the dissolution of several other bands including Farewell Unknown, Ghost Runner on Third and Atherton. Jonny Craig and Sean O'Sullivan joined in 2005 and early 2006 to complete the line-up.They self-released their first EP, 'Whatever I Say Is Royal Ocean,' during the summer of 2006. Shortly afterwards, they were approached and then signed by Rise Records and the EP was re-released with the Rise and Victory labels on November 14th, 2006. Their full length CD, titled 'Downtown Battle Mountain,' is due on May 15th.


name_last: The Strange Ones
name: The Strange Ones
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F30869.jpg
website_link: http://www.thestrangeones.com
youtube_link: http://www.youtube.com/watch?v=K86nhhNV058
event_category: Screening
event_sub_category: Narrative Short
search: The Strange Ones Christopher Radcliff &amp; Lauren Wolkstein
original_serial: event_FS11689
original_venue_serial: Alamo Lamar A
description:
  Director: Christopher Radcliff & Lauren Wolkstein
  USA-FRANCE | 14 minutes


  Starring:
  David Call, Tobias Campbell, Merritt Wever


  A man and a boy, traveling to an unknown destination, find respite in a motel swimming pool. On the surface all is normal, but nothing is quite what it seems to be.


name_last: Motion Paintings, Visual Storytelling and Deaf Film
name: Motion Paintings, Visual Storytelling and Deaf Film
name_index: M
website_link: http://www.robyngirard.com
event_category: Panel
event_sub_category: Content
search: Motion Paintings, Visual Storytelling and Deaf Film Robyn Girard www.robyngirard.com
original_serial: event_FP7886
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Robyn Girard (www.robyngirard.com)

  Summary
  Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. 

  Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers.

  Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.

  Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. 

  Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers.

  Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.


name_last: Online Learning and the Classroom of the Future
name: Online Learning and the Classroom of the Future
name_index: O
picture_big_url: http://img.sxsw.com/2011/events/OnlineLearningAndTheClassroom.jpg
website_link: http://www.2tor.com
hashtag: #sxswedu
event_category: Greater Good
event_sub_category: Core Conversation
search: Online Learning and the Classroom of the Future Alexa Scordato 2tor
original_serial: event_IAP8088
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Alexa Scordato (2tor)

  Summary
  Facebook's highered roots have certainly extended well beyond the Ivy League, but to what extent have social technologies become a staple in the classroom?  Today, over 10 million students are registered in an online course while more than 1600 institutions offer online degrees.  This panel will address the opportunities and challenges for bringing schools online and take a closer look at the profile of today's web--savvy student.


name_last: Henry Wolfe
name: Henry Wolfe
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2960.jpg
website_link: http://henrywolfemusic.tumblr.com/
event_category: Showcase
event_sub_category: Folk
search: Henry Wolfe
original_serial: event_MS13728
original_venue_serial: The Tap Room at Six
description:
  Henry Wolfe (born Henry Wolfe Gummer, 1979) is a songwriter and singer living in Los Angeles. From 2004-2007 Henry fronted the New York-based indie rock group Bravo Silva before striking out on his own to pursue a solo career in the sunny climes of California. His first solo release, The Blue House EP , is an eclectic collection of modern, guitar-driven folk songs co- produced and recorded by Malachi DeLorenzo (Langhorne Slim). Soon after releasing The Blue House, Henry recorded an album of songs penned by Portland-based writer and satirist Peter Field. Entitled Wolfe Sings Field the album’s distinctive instrumentation features arrangements for harp and string quartet by the Los Angeles composer Oliwa. Paired with Henry’s hushed renditions of Field’s darkly comic story-songs, the resulting genre might best be described as “gothic-baroque-folk.”
  Henry recently completed his first full-length record of original material, entitled Linda Vista. Produced by Nico Aglietti and Aaron Older (Edward Sharpe and The Magnetic Zeros), the album is set to drop late March 2011.


name_last: The Future of Nonprofits : Thrive and Innovate in the Digital Age
name: The Future of Nonprofits : Thrive and Innovate in the Digital Age
name_index: F
website_link: http://www.thefutureofnonprofits.com
hashtag: #thefutureofnpos
event_category: Book Reading
event_sub_category: Book Reading
original_serial: event_IAP5677
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  David J Neff (Author/HelpAttack!)
  Randal Moss (MWV)

  Summary
  What Is The Future of Nonprofits?

  In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.

  With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.

search:
  The Future of Nonprofits : Thrive and Innovate in the Digital Age David J Neff Author/HelpAttack!Randal Moss MWV


name_last: Social Media: The Next Generation of Business Engagement
name: Social Media: The Next Generation of Business Engagement
name_index: S
website_link: http://www.amazon.com/exec/obidos/ASIN/0470634030/digitvoodoinc
hashtag: #smmeng
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP8323
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Dave Evans (Social Dynamx)
  Jake McKee (Ant's Eye View)

  Summary
  Authors Dave Evans and Jake McKee present highlights from 'Social Media Marketing: The Next Generation of Business Engagement.' This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.

search:
  Social Media: The Next Generation of Business Engagement Dave Evans Social DynamxJake McKee Ant's Eye View


name_last: 100 Bands In 100 Days
name: 100 Bands In 100 Days
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/films/F29756.jpg
website_link: http://100bandsin100daysfilm.com/
youtube_link: http://www.youtube.com/watch?v=XdHe2ECg9ds
event_category: Screening
event_sub_category: Documentary Short
original_serial: event_FS11811
original_venue_serial: Alamo Lamar A
description:
  Director: Shout It Out Loud Music + Nick Sonderup, Interview and 100th Day Performances Directed by Jon Sajetowski and Bruce Ashley
  USA | 14 minutes


  Starring:
  Nick Sonderup


  Nick Sonderup used to see a lot of live music. Then he wasn’t seeing as much anymore. He used to write about music. Then he wasn’t doing that much anymore, either. His band had just fallen apart. His girlfriend was living in London. Perhaps he was a bit lost. Perhaps he was a bit bored. He was most certainly a bit crazy when Nick embarked on a journey to see 100 consecutive days of live music, between January 23rd and May 2nd, 2009…and somehow managed to keep his day job.

search:
  100 Bands In 100 Days  Shout It Out Loud Music + Nick Sonderup, Interview and 100th Day Performances Directed by Jon Sajetowski and Bruce Ashley


name_last: CLE 3: Publishing: Music's Last Money Train?
name: CLE 3: Publishing: Music's Last Money Train?
name_index: C
hashtag: cle3
event_category: Panel
event_sub_category: Various
original_serial: event_MP990188
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Bob Donnelly (Lommen Abdo Law Firm)

  Participants:
  Kris Munoz (Bug Music)
  Michael Nieves (Sugaroo! Music)
  Stephen Navin (Music Publishers Association)

  Summary
  As mechanical royalties on hard goods disappear, songwriters must rely on new and renewed revenue sources such as synchs, production libraries, black box monies, rerecords, lyric deals, mobile apps, and various digital distributions.  The deals and legal considerations governing these exploitations will be discussed by the panel.

search:
  CLE 3: Publishing: Music's Last Money Train? Kris Munoz Bug MusicMichael Nieves Sugaroo! MusicStephen Navin Music Publishers AssociationBob Donnelly Lommen Abdo Law Firm


name_last: Chico Trujillo
name: Chico Trujillo
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/428.jpg
website_link: http://www.myspace.com/chicotrujillo
event_category: Showcase
event_sub_category: World
search: Chico Trujillo
original_serial: event_MS15226
original_venue_serial: Maggie Mae's
description:
  CHICO TRUJILLO
  Cumbia Chilombiana


  The superheroes of cumbia have a name. And that name is Chico Trujillo. Now celebrating its 10th anniversary, the band is at the peak of its powers. They play parties. They play stadiums. They play festivals. They play all over the world. And they can’t be stopped. While the outfit’s contagious, recklessly danceable sound is rich in drive and colorful instrumentation, it’s not like the cumbia from Argentina or Peru or any other place you can think of. It’s not a social expression of proletarian vigor or some regional or ethnic identity. Instead, it’s a pure cultural phenomenon. Its fans are not the Southern Hemisphere equivalent of folk revivalists; they’re rock and rollers. 

  -------

  Born as a “side-project” from the legendary punk-ska band La Floripondio, Chico Trujillo has quickly vaulted in popularity to become the most talked about band in the southern cone, taking over stages across their native Chile and around the world.   And it’s all due to their live shows--in which they use all the energy and chaos of their punk predecessors, mixed with more tropical and Latin sounds from Chile and beyond--that keeps fans young and old dancing from the first horn solo to the third encore… 

  It all started after La Floripondio returned from a tour through Germany at the turn of the century, and lead singer and guitarist Macha decided to try a few new ideas out. Mixing traditional cumbias and boleros with renewed and inspired texts and emotions, the group quickly caught on in Chile in a powerful way. Young rockers flocked to their music, as they loved the re-interpretation of their parents’ songs with a modern twist.  But it wasn’t only the hip youth that was going to see Chico Trujillo play.   As their new sound slowly spread, the whole country was realizing that the band was also good.  Perhaps they still dressed like punks (although now sporting more guayaberas in a nod to the tropical bandas that inspired them) and kept their fiercely independent streak, but something in their energy and re-working of the classics, as well as banging new original songs, began appealing to Chilenos of all ages, and soon to the world abroad.

  Producers in Chile caught on to the underground, popular buzz, and they were invited to the most prestigious and popular festivals around the country, alongside the legends of Chilean cumbia, as well to play at rock festivals in front of tens of thousands of youngsters.  And then their music was carried to Germany, where they have taken-up residence every summer for the past 5 years at the infamous Café Zapata, playing for Latino immigrants but as well a growing hip German youth.   Soon Spain was calling, and Switzerland, and Sweden wasn’t far behind.  Whether they were making thousands dance in Berlin’s public squares during World Cup 2006 soccer games, in packed basement clubs in Montreax, or in stadiums in Chile, the spin-off band from the tiny town of Villa Aleman was taking an extraordinary course to spread a little Chilean cumbia across the globe.

  Your parent’s cumbia this definitely isn’t.  “Cumbia Chilombiana” – a mix of Chilean and Colombian cumbia -- is one way the band has described it, in the title of their 2007 album.   By taking the traditional cumbia base, infusing it with punk energy, ska horns, and a bit of Chilean folk, Chico Trujillo has created an urban mix of the popular Latin classic that seemingly everyone loves.  And as cumbia—the real musica popular uniting all of Latin America, the one sound you hear from the Rio Grande all the way to the Straits of Magellan—is seeing a worldwide renaissance, it is mostly on the back of slick DJ remixes, electric flourishes, or more traditional re-creations of the oldies.  Chico Trujillo forgoes all those fashions and of-the-moment creations, and just does what has always been the true essence of a great live cumbia band: they rock, and the people dance and dance and dance.


name_last: Of Fanboys & Fidelity - Adapting Comics For Broad Audiences
name: Of Fanboys & Fidelity - Adapting Comics For Broad Audiences
name_index: O
website_link: http://pro.imdb.com/name/nm0314971/
event_category: Panel
event_sub_category: Various
original_serial: event_FP8319
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Moderator:
  Howard Gertler (Howard Gertler)

  Participants:
  Greg Rucka (Nervous Habit Inc)
  Robert Rodriguez (Troublemaker Studios)

  Summary
  As the film industry digs deep into the world of comics and graphic novels for source material, how do writers, directors and producers assess the best way to get it to the screen to entice fanpeople and newbies alike? For some of the indie, more idiosyncratic books, how do you retain that uniqueness while broadening access to it? Director/writer/producer Robert Rodriguez (“Frank Miller’s Sin City”) and comics creator/writer Greg Rucka (“Whiteout”) will discuss the challenges and pleasures in going from panel to screen.

  As the film industry digs deep into the world of comics and graphic novels for source material, how do writers, directors and producers assess the best way to get it to the screen to entice fanpeople and newbies alike? For some of the indie, more idiosyncratic books, how do you retain that uniqueness while broadening access to it? Director/writer/producer Robert Rodriguez (“Frank Miller’s Sin City”) and comics creator/writer Greg Rucka (“Whiteout”) will discuss the challenges and pleasures in going from panel to screen.

search:
  Of Fanboys &amp; Fidelity - Adapting Comics For Broad Audiences Greg Rucka Nervous Habit IncRobert Rodriguez Troublemaker StudiosHoward Gertler Howard Gertler


name_last: Design Intersection - Cultural Sustainability and Civic Engagement
name: Design Intersection - Cultural Sustainability and Civic Engagement
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DesignIntersectionCulturalSustainability.jpg
website_link: http://soldesignlab.com
hashtag: #SolarPump
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8068
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Beth Ferguson (Sol Design Lab)
  Mouna Andraos (Living with our time)

  Summary
  Our focus is the designers’ role in combining cultural sustainability and civic engagement to find creative solutions to some of the world’s toughest problems. Innovative strategies, systems thinking, distributed production, open design and creative risk-taking are yielding meaningful outcomes regarding climate protection, clean mobility, renewable energy, waste reduction, and social equality. 
    Effective utilization of social media, web based maps and the internet have made much of the world dependent on mobile communication devices, which need a constant supply of power to keep roaming. Balancing their impact, new tools such as the Kill-a-watt, energy monitor mobile apps and solar charging stations visually link users with their home/work energy consumption. Others, such as Green Map, livingprinciples.org or Treehugger, put an environmental and social perspective on local resources and developments, motivating action that benefits the commons. 
    Designers and social entrepreneurs are forming strong communities of practice and collective identity as desire shifts toward sufficiency and well-being. Entities willing to take a creative risk and a leadership role in adopting holistic design processes are becoming the leaders of our future development. Providing tools for educators to restructure the pedagogy is essential for preparing future creators to face the challenges with sanguine, innovative solutions. Join with us on a journey towards redesigning design.

search:
  Design Intersection - Cultural Sustainability and Civic Engagement Beth Ferguson Sol Design LabMouna Andraos Living with our time


name_last: Brian Solis
name: Brian Solis
name_index: B
event_category: Bookstore Appearance
event_sub_category: Various
search: Brian Solis
original_serial: event_OE00749
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Brian Solis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web and Socialnomics


name_last: Social Capital: The Billion Dollar Digital Future
name: Social Capital: The Billion Dollar Digital Future
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialCapitalTheBillionDollarDigitalFuture.jpg
website_link: http://www.nfusion.com
hashtag: #socialcap
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6821
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Bill Parkes (nFusion)
  Michael Spataro (Visible Technologies)
  Richard Margetic (Dell)
  Zach Hofer-Shall (Forrester Research)

  Summary
  This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.

  This future-looking presentation is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential.

  We’ll give an overview of the forces fomenting this change, from both a consumer and from an industry perspective.

  We’ll then highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this “tectonic” power shift in online (digital) marketing.  

  The presentation will conclude with a Q&A so attendees can offer their own insights and dive deeper into the concepts underpinning the impact of Social Capital.

search:
  Social Capital: The Billion Dollar Digital Future Bill Parkes nFusionMichael Spataro Visible TechnologiesRichard Margetic DellZach Hofer-Shall Forrester Research


name_last: Upside Down: The Creation Records Story
name: Upside Down: The Creation Records Story
name_index: U
picture_big_url: http://img.sxsw.com/2011/films/F30394.jpg
website_link: http://www.upsidedownthemovie.com
event_category: Screening
event_sub_category: Documentary Feature
search: Upside Down: The Creation Records Story Danny O'Connor
original_serial: event_FS11509
original_venue_serial: Vimeo Theater
description:
  Director: Danny O'Connor
  UK-ENGLAND | 101 minutes
  Document Productions Ltd


  Starring:
  Alan McGee, Noel Gallagher, Bobby Gillespie, Jim Reid, Mark Gardener, Norman Blake, Adam Franklin, BP Fallon


  Over 25 years after Creations's first records, Upside Down follows the story form the days of the Jesus and Mary Chain, My Bloody Valentine, Ride, Primal Scream and Teenage Fanclub to the Boo Radleys, Super Furry Animals and - of course - Oasis among many, many more.
  The label's enigmatic founder Alan McGee talks candidly of the trail which led from humble beginnings in Glasgow, via drink and drug dependency to being wined and dined at No. 10 Downing Street by Tony Blair.


name_last: Chelsea Grin
name: Chelsea Grin
name_index: C
website_link: http://myspace.com/chelseagrin
event_category: Showcase
event_sub_category: Metal
search: Chelsea Grin
original_serial: event_MS12683
original_venue_serial: Emo's Annex
description:
  A “Chelsea Grin” in soccer hooligan terminology is the act of cutting a rivals mouth with either a credit card or blade and then kicking them in the crotch so their mouth muscles split into a bloody grimace.  Chelsea Grin, the band from Utah armed with THREE guitarists, use a foundation of hardcore grit combined with death metal technicality and grind speed to produce as much aural harm as the back alley jaw split.  The band is the premiere artist on Artery Recordings, a new imprint of Razor & Tie Entertainment, and are releasing their debut full-length Desolation Of Eden this February.  The album will hit in the midst of the band’s two month run with The Red Chord and MyChildren MyBride (dates on following page).

  Artery Recordings is the recording arm of The Artery Foundation who are the management team responsible for jumpstarting the careers of Whitechapel, The Devil Wears Prada, A Day To Remember, Attack Attack! and Impending Doom.  Speaking on why Chelsea Grin get the Artery seal of approval, Eric Rushing, President of the company says “The first time I saw this band I was completely blown away and the crowd interaction was just as intense, it reminded me of the first time I saw Whitechapel. This band is very young and the kids are already loving them coast to coast. Very excited about their debut!”

  Desolation Of Eden was tracked at Lambesis Studios, owned by Tim Lambesis of As I Lay Dying and bares the hallmarks of Chelsea Grin’s devastating live show.  Songs like the title track and “Sonnet Of The Wretched” utilize the double bass drumming, three guitar attack, ultra low bass frequencies and wraith-like vocals into a wall of sound to devastating effect.  Brutality aside, what separates the band from many of their contemporaries according to Jaek (guitar) is “obviously our age, we are a very young band being mostly 18 and 19.  I know a lot of people have an impression on metal bands is that they are big, burly dudes with beards and not very approachable.  We pretty much are the opposite of that, we are always hanging out with the fans at shows because we are them!  Teenagers that like heavy music and hanging out.”

  Age aside, Chelsea Grin is made up of Alex (vocals), Michael (guitar), Andrew (drums), Dan (guitar), David (bass) and Jaek, and have completed feats that bands existing twice as long have not.   Forming from the ashes of Ahaziah, Chelsea Grin got active in March 2008.  “Right after we formed we recorded our first EP made up of five songs and started playing local shows.  Then we signed to a small indie called Statik Factory, released a single called “Recreant” and did a small west coast tour in June of that year.  The following month Statik Factory released our EP, and almost immediately our MySpace page was getting hits from around the country and we found ourselves not only being established in Utah but kids all over were writing us and listening to us.”

  Speaking on the obvious development between the earlier songs and the audio crushing output of Desolation Of Eden, Jaek comments “Lyrically we have matured quite a bit, when we wrote the EP a lot of our early lyrics dealt with betrayal by females that we didn’t think very fondly of.  A lot of younger males could relate those lyrics to ex-girlfriends, friends whatever.  However after our experiences of freedom within this band, I find a lot of our songs are about breaking away from voices of authority and ultimately living life the way you want to live it.  We also re-recorded our older songs ‘Recreant’ and ‘Cheyne Stokes’ so the brutal songs will still be there (laughs).”

  Chelsea Grin has completed tours with Arsonists Get All The Girls, A Plea For Purging, American Me, Dr.Acula, Attila and Within The Ruins and shared stages with Suicide Silence, Parkway Drive, My Children My Bride.


name_last: Star & Micey
name: Star & Micey
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1030.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Star__and__Micey-Into_the_Night.mp3
website_link: http://starandmicey.com
event_category: Showcase
event_sub_category: Folk
search: Star &amp; Micey
original_serial: event_MS12616
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  ***Opened for Big Star with Mike Mills, Brendan Benson and Sondre Lerche at The Levitt Shell on May 15, 2010 and recently started backing local indie icon, Jack Oblivian.***

  BIO:

  If your best friends were in a band, wouldn’t you go see them every chance you got? And if they ended up writing all of your new favorite songs, you’d tell all of your other friends about them, right? So every time your best friends play a show, all of your other best friends are there enjoying it with you. A new family like community is formed, and each show is a reunion that you actually want to attend. This is what it’s like to be a fan of Star & Micey.

  Joshua Cosby and Geoff Smith have been playing music together since their elementary years growing up in Memphis, TN. Much later Josh and Geoff met Nick Redmond at a local pub and began an appreciation and admiration for each other’s songs. The three troubadours began making music together as Star & Micey, a name they derived from an inspiring homeless couple. Nick introduced the band to his co-workers at the world famous Ardent Studios and they – just like anyone who comes across the band – quickly fell in love and signed Star & Micey to their independent label, Ardent Music.

  In October of 2009, Star & Micey’s self-titled debut album was released and the band toured the Mid-South, Midwest, and Gulf Coast. Out of necessity, Josh, Geoff and Nick began performing as a three-piece, playing melody instruments with their hands and percussion with their feet. After winning over audiences everywhere they played, the trio returned to Memphis and augmented their lineup. They enlisted multi-talented singer/songwriters Jeremy Stanfill and Adam Woodard to play drums and accordion respectively, while adding the incredible Memphis Symphony Orchestra violinist, Jessie Munson.


name_last: WUSS
name: WUSS
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F22829.jpg
website_link: http://www.wussmovie.com
youtube_link: http://www.youtube.com/watch?v=aA1zXgCRzdw
event_category: Screening
event_sub_category: Narrative Feature
search: WUSS Clay Liford
original_serial: event_FS11673
original_venue_serial: State Theatre
description:
  Director: Clay Liford
  USA | 96 minutes
  Well Tailored Films


  Starring:
  Nate Rubin, Alicia Anthony, Alex Karpovsky, Jonny Mars, Tony Hale, Chris Gardner, Jennifer Sipes


  A high school English teacher is ridiculed and severely beaten by his own students. Too mortified to confide in any adults or even the law, he teams up with another of his students to hatch a revenge plan in this new pitch black comedy from the director of MY MOM SMOKES WEED and EARTHLING.


name_last: CLE 1: Recording Artists Deals Beyond Music
name: CLE 1: Recording Artists Deals Beyond Music
name_index: C
event_category: Panel
event_sub_category: Legal
original_serial: event_MP990186
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Ken Abdo (Lommen Abdo Law Firm)

  Participants:
  Jeffrey Light (Myman Abell Fineman Fox Greenspan & Light LLP)
  Ken Hertz (Hertz & Lichtenstein LLP)

  Summary
  Being a music artist is sometimes about music and sometimes not. More than ever, rights and their value are born more of celebrity than from artistry, profoundly affecting the nature of the traditional relationship between artists and record companies. The panel will address the source of these rights, and their exploitation and valuation in a rapidly changing landscape.

search:
  CLE 1: Recording Artists Deals Beyond Music Jeffrey Light Myman Abell Fineman Fox Greenspan &amp; Light LLPKen Hertz Hertz &amp; Lichtenstein LLPKen Abdo Lommen Abdo Law Firm


name_last: Independent Asia
name: Independent Asia
name_index: I
hashtag: indieasia
event_category: Panel
event_sub_category: International
original_serial: event_MP990228
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Isaac Bess (IODA)

  Participants:
  Bernie Cho (DFSB Kollective)
  Jasper Donat (Branded Ltd)
  Lihui Shen (Modern Sky Entertainment Co Ltd)
  Orbis CW Fu (The Wall Music)
  Rob Kelso (Creativeman Productions)

  Summary
  With 47 countries and nearly four billion people, Asia represents a clear but daunting opportunity for both local and international independent music. Many have tried but very very few independents have been successful in effectively expanding into Asia. This panel will explore what the practical opportunity is in each of five key Asian markets, what the landscape looks like for both digital and physical distribution, and what's happening locally to facilitate growth in the indie sector.

search:
  Independent Asia Bernie Cho DFSB KollectiveJasper Donat Branded LtdLihui Shen Modern Sky Entertainment Co LtdOrbis CW Fu The Wall MusicRob Kelso Creativeman ProductionsIsaac Bess IODA


name_last: The Interactive Closing Party Presented by (mt) Media Temple
name: The Interactive Closing Party Presented by (mt) Media Temple
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/mtlogo_sized.jpg
hashtag: #sxswinteractiveclosingparty
event_category: Party
event_sub_category: Various
search: The Interactive Closing Party Presented by (mt) Media Temple
original_serial: event_OE00100
original_venue_serial: Stubb's
description:
  Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw


name_last: MOON
name: MOON
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/44401.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/MOON-Machine's_On.mp3
website_link: http://www.moon.tc
event_category: Showcase
event_sub_category: Rock
search: MOON
original_serial: event_MS11726
original_venue_serial: Easy Tiger
description:
  Psychedelic tribe MOON envokes spirituality and a broad scape of sounds to produce a raw energy of rock n' roll and emotion.  A cosmic purge, MOON is composed of Blaise, hailing from Louisiana and Oklahoma natives Brian McKinney and Zachary Doyle.  Blaise brings out the vibrancy and eccentricity his native culture vibrates while Brian and Doyle provide a wide, pulsing atmosphere that expands the listener into a musical trance that the band revolves around.  The three met while attending Academy of Contemporary Music.  After playing their first gig at Norman Music Fest, the band has been providing a new energy for Oklahoma City.


name_last: Design for Hackers: Reverse-Engineering Beauty
name: Design for Hackers: Reverse-Engineering Beauty
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DesignForHackers.jpg
website_link: http://designforhackers.com
hashtag: #d4h
event_category: Book Reading
event_sub_category: Book Reading
search: Design for Hackers: Reverse-Engineering Beauty David Kadavy Kadavy Inc
original_serial: event_IAP6261
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  David Kadavy (Kadavy Inc)

  Summary
  There are plenty of tools and tips available for technically applying design to an application or website; but the classical fundamentals that make websites and products beautiful and engaging remain a mystery. David Kadavy - freelance designer to Silicon Valley clients such as oDesk, UserVoice, and PBworks - will provide a sneak preview of content from his book, 'Design for Hackers: Reverse-Engineering Beauty.' David will explain important differences to be aware of when choosing fonts, as well as present 'all of the fonts you'll ever need.


name_last: Binary Star
name: Binary Star
name_index: B
itunes_link: http://audio.sxsw.com/2011/mp3/Binary_Star-Reality_Check.mp3
website_link: http://onebelo.com/wordpress/about/binary-star/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Binary Star
original_serial: event_MS13801
original_venue_serial: Fuze
description:
  One Be Lo and Senim Silla possess a lethal chemistry greater than the sum of its parts. Trading verses effortlessly, the two can create magic on the mic ranging from intricate storytelling to battle raps.

  Hailing from Pontiac, Michigan - Lo and Senim originally met in high school and instantly developed a close friendship. However one poor decision that could have easily derailed their career, made the bond between them stronger and more focused. An armed robbery conviction landed them both in prison for a three-year sentence and during this time Binary Star officially came into existence in 1995.
  Post-incarceration, Binary Star goes on to release their independent Water World album in 1998, re-released as M.O.T.U. in 2000.  
    Currently, Binary Star is performing and recording their 2nd installment, 'Prodigal Suns'.


name_last: Explore.org Party
name: Explore.org Party
name_index: E
event_category: Party
event_sub_category: Various
search: Explore.org Party
original_serial: event_OE00723
original_venue_serial: Swan Dive
description:
  Wanted: Explorers!
  Join explore.org for an inspired evening of music, film and truly unique
  experiences that you will not soon forget. Many special performances and
  treats for all of the senses have been expertly curated to tickle your
  imagination. And also, there are complimentary beverages!


name_last: Pamela Hart
name: Pamela Hart
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/43931.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pamela_Hart-Catch_Yourself.mp3
website_link: http://www.pamelahart.com
event_category: Showcase
event_sub_category: Jazz
search: Pamela Hart
original_serial: event_MS14499
original_venue_serial: Elephant Room
description:
  Pamela Hart is highly regarded as one of Austin, Texas' finest jazz vocalist.  Noted by Austin Women's Magazine as 'Austin's First Lady of Jazz,' audiences rave about Pamela's excellent pitch, clarity and soothing vocal quality.  'Her warm, clear tones and meticulously controlled pitch carry an illusion of effortlessness'--Tribeza Magazine.  In the SXSW showcase, Pamela and her band, featuring guitarist Jake Langley, keyboardist William Menefield, bassist Nick Lewis and drummer Kevin Scott, will deliver a fresh approach to jazz.  You will hear a new approach to jazz standards and some original tunes from the 'May I Come In?' CD and the new CD soon to be released.  Most of all, you will be delivered a powerful message with energy and dynamics!


name_last: Vanaprasta
name: Vanaprasta
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/43794.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Vanaprasta-Healthy_Geometry.mp3
website_link: http://www.vanaprasta.com
event_category: Showcase
event_sub_category: Rock
search: Vanaprasta
original_serial: event_MS14484
original_venue_serial: Rusty Spurs
description:
  Since early 2009 Vanaprasta has been gaining quick acclaim across the LA scene for their fierce live shows combining loud guitar rock elements with Steven Wilkins soaring vox.  Sounding like they were meant for an amphitheater since birth, catch Vanaprasta's high energy show at SXSW 2011.


name_last: The Invincible Czars
name: The Invincible Czars
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/46903.jpg
website_link: http://www.myspace.com/theinvincibleczars
event_category: Showcase
event_sub_category: Avant/Experimental
search: The Invincible Czars
original_serial: event_MS13500
original_venue_serial: Skinny's Ballroom
description:
  Austin's Invincible Czars have made their mark by creating exceptionally original music: songs and instrumental pieces that are like four-to-five minute 'mini-symphonies' chock full of memorable melodies, meticulous arrangements, dynamics, and humor. Their music fuses all kinds of styles including riff rock, classical music,  loungey grooves, spacey klezmer, country shuffles, and circusy polka.  They have become known and lauded for their arrangements of classical works such as Tchaikovsky's 'The Nutcracker Suite' and their silent film scores.

  The band is currently releasing 'The Gospel of the Beast', their eclectic and humorously musical version of Iron Maiden's 'The Number of the Beast', as digital singles on the 6th of each month through their web site.  The Invincible Czars will perform 'The Gospel of the Beast' for SxSW 2011.

  They are also planning a release of their version of Tchaikovsky's '1812 Overture' on Cinco de Mayo 2011, debut their latest silent film project 'Dr Jeykll and Mr. Hyde' at Houston's Discovery Green in June 2011 and begin recording demos for their next classical interpretation - an 11 piece big band (combined with Austin's Bee vs. Moth) to perform Mussourgsky's 'Pictures at an Exhibition'.

  The Invincible Czars draw from influences as disparate as Igor Stravinsky, Van Halen, Louis Armstrong, The Melvins and Ween. The band applies the DIY attitude of post-punk groups like NoMeansNo and Fugazi to their musical explorations. 

  The Invincible Czars have performed at private events, nightclubs, parks, theaters, community centers, television stations and radio studios from San Francisco to New Orleans.


name_last: Phase 7 (Fase 7)
name: Phase 7 (Fase 7)
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F29396.jpg
youtube_link: http://www.youtube.com/watch?v=c0OURCVRGYQ
event_category: Screening
event_sub_category: Narrative Feature
search: Phase 7 (Fase 7) Nicolas Goldbart
original_serial: event_FS11449
original_venue_serial: Alamo Ritz 2
description:
  Director: Nicolas Goldbart
  ARGENTINA | 92 minutes


  Starring:
  Daniel Hendler, Federico Luppi, Jazmin Stuart, Jose'Yayo' Guridi


  Coco (Daniel Hendler) just moved to his new apartment with 7 months pregnant wife Pipi (Jazmin Stuart), when their building is quarantined due to the outbreak of a deadly flu. Soon the neighbors become unexpected enemies and he is forced to join forces with the loony, but well prepared and stocked, Horacio (next door neighbor) to defend the contents of his fridge and keep his pregnant wife safe.
  Meanwhile, outside the quarantined building, , the world as we knew it is disappearing. No wonder no one came when they dialed 833.


name_last: Sites, Servers, Action! Cloud Computing Goes Hollywood
name: Sites, Servers, Action! Cloud Computing Goes Hollywood
name_index: S
event_category: Special Programming
event_sub_category: Panel
original_serial: event_IAP000644
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Bob Mohler (Telepictures Productions)
  Brian Alvey (Crowd Fusion)
  Craig Wood (Crowd Fusion)

  Summary
  Popular brands like celebrity gossip site TMZ and News Corp's iPad news app The Daily run on Crowd Fusion -- entirely in Amazon's cloud. Join Crowd Fusion CEO Brian Alvey and Warner Bros/Telepictures SVP of Digital Media Bob Mohler and learn how cloud computing has graduated from geek hobby to mainstream business use. You'll hear real stories of successes and failures from the trenches, plus find the answers to all of your cloud questions in our Q&A

search:
  Sites, Servers, Action! Cloud Computing Goes Hollywood Bob Mohler Telepictures ProductionsBrian Alvey Crowd FusionCraig Wood Crowd Fusion


name_last: Eagle Claw
name: Eagle Claw
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2223.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/EAGLE_CLAW-Panzer.mp3
website_link: http://www.eagleclawhurts.com
event_category: Showcase
event_sub_category: Metal
search: Eagle Claw
original_serial: event_MS14663
original_venue_serial: The Ale House
description:
  Weighing in at 700 pounds, two guitars, a bass and drums, Austin, Tx’s instruMetal outfit EAGLE CLAW is; Matt Rade, Michael Gonzalez, Luther Smalls and Bart Butler.  Formed in the fall of 2007, the band started gaining momentum quickly when their Demo “Bastard Usurper” first infiltrated Austin’s music scene. This was followed up by their first  official release entitled “Poacher”, which features 9 tracks that propels the listener through a dualistic soundscape of the void and the light.
  As it stands, the band predominantly shreds the Texas area, but is currently scheduling their next tour for April of 2011.


name_last: J-Live
name: J-Live
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3045.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/J-Live-The_Way_That_I_Rhyme.mp3
website_link: http://j-livemusic.com/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: J-Live
original_serial: event_MS11844
original_venue_serial: Fuze
description:
  As an emcee, dee jay, producer and CEO of his aptly named company Triple Threat Productions, J-Live's music has been a staple of inspiration for listeners of underground hip hop from New York to Cali and around the world. His discography spans over 10 years and includes four full length albums (The Best Part, All of the Above, The Hear After and Then What Happened) as well as two EPs (Always Will Be & Reveal The Secret) a collection of earlier singles (Always Has Been) and countless guest appearances and features. In support of these records J-Live has toured around the country as well as Canada, the UK, Europe, The Middle East, South Africa, Japan, Brazil and Australia.
  While J-Live is all but a household name to those who collect their knowledge of hip hop music via mainstream radio, he has worked with his share of icons in the industry. Producers such as DJ Premiere, Pete Rock, DJ Spinna, Prince Paul, DJ Jazzy Jeff, DJ Spooky, Numark, Da Beatminerz, Dan the Automater to name a few. Recording artists the likes of Mos Def, El Da Sensei, Wordsworth, Talib Kweli, Chali Tuna and several others have all shared song credits with J- Live. World renown for a stage show that lives up to his name, J has toured around the country as well as Canada, the UK, Europe, Japan, the Middle East, Africa and Australia. J-Live shared stages with artists such as The Roots, Wyclef Jean, Fabolous, Soulive, Ozomatli, Soundtribe Sector 9, Blackalicious, Sister Nancy, Wu Tang Clan, A Tribe Called Quest, De La Soul, MF Doom, KRS One, and many others.
  Born Jean-Jacques Cadet (Jon Joc Ka-Day) and raised by his Mother in Spanish Harlem on the east side of Manhattan off First Ave, J-Live reps NY in more ways than one. While working towards his bachelors degree in English from State University of New York at Albany, J-live was already touring the world and learning the ropes of the industry. Introduced to the 5% Nation (or Nation of Gods & Earths) during his college years, Jean-Jacques would eventually change his name to Justice Allah.
  Before graduating, with the help of Raw Shack Productions, he signed a deal with Payday / London / PolyGram. Shortly after graduating, J learned that the best laid plans o’ mice and rappers oft go awry. Especially when corporate take-overs dissolve labels and separate artists from distributors. In 1999, the highly anticipated, often illegally duplicated debut album “The Best Part” would go down in history as one of the best records never heard. That is at least until the many bootleg versions were followed by the official release in 2001. By then, J was living in Brooklyn, teaching 7th Grade Language Arts in some of New York’s toughest school districts.
  J would find himself at a crossroads in 2002. With the opportunity to release what would be his “second first album” All of the Above”. J decided to suspend his teaching career and pursue music full time. All of the Above was released on independent label Coup D E’tat / Caroline’s. After severing ties with CDE, J put out his first totally self produced project in 2003, Always Will Be. The 8 song EP released on Fat Beats Records showed fans that Triple Threat was more than just a corporate identity as J took on the task of all verses, beats and scratches himself. In 2005, with Penalty Ryko’s release of The Hear After, it became clear that as labels come and go, J-Live would continue to find a way to release quality music to his ever growing fan base.
  People have come to expect a certain standard of quality with every J-Live record. Whether self produced or working with others, J’s beats are typically bass heavy consistent boom-bap instrumentals that incorporate and infuse various genres of music from afro beat, latin, jazz, reggae, rock, and funk into his own distinct timeless hip hop sound. For better or worse, J-Live has developed a reputation for going against the grain of an industry dominated by flavor of the month pigeon holed made up characters.
  J’s subject matter is as eclectic as his taste in music. His most popular tracks show that he is more than just a boastful wordsmith that can rock a party. Often times an introspective philosopher of life, love, music, and people, J delivers hard hitting well thought out social commentary on issues ranging from US Foreign policy to the environment, black on black crime to police brutality. However, he is very deliberate in maintaining balance on each of his albums. Humorous, sometimes hilarious narratives like One for the Griot or Car Trouble are filled with vivid imagery. There are the traditionally devastating battle verses on songs like Whoever and Always Will Be. Party and show anthems like Adda Cipher, Harder, and Don’t Play. As his reputation and following continue to grow with his catalogue, the one common and constant theme in J-Live’s ever evolving style of music, is the use of original styles, and imaginative concepts, to stay fresh relevant and timeless.


name_last: Jonathan Powell
name: Jonathan Powell
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/1794.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/JONATHAN_POWELL-At_Arm's_Length.mp3
website_link: http://WWW.JONATHANPOWELLMUSIC.COM
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Jonathan Powell
original_serial: event_MS11171
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Welsh talent Jonathan Powell, was recently described as 'Genius and a little gem' by Frank Henessey and Amy Wadge on their BBC Radio programme. Powell, age 23 from Cardiff is a singer/songwriter & viola player whose music is attracting major interest from some of the UK's leading music organisations. Since the release of his debut album 'Forgive this day' on his record label 'Still Small Voice' (Aug 2009),  Jonathan has been in demand not only as a performer but also as a songwriter  and producer, having recently co-written, recorded and produced several tracks on Charlotte Church's new album which was released in the UK on November 01. The voice of an angel star, also covered the track 'Snow' which appeared on Powell's debut album as 'The Year That We spent playing in the Snow'.

  Critics describe Jonathan's music as urban folk and whilst there are elements of country, punk, jazz and out-and-out pop, his music carries an immense emotional weight through lush melody and engaging story telling. There is also a strong classical influence; Jonathan studied the viola at the Royal Academy of Music, London from the early age of 16 after winning the National Chamber competition 5 times!

  In between recording & producing, over the last 12 months, Powell has been touring the UK and has performed at some of the UK's most popular festivals including 'How The Light Gets In' festival in Hay followed by a performance at 'The Marylebone Summer Fayre', the 'Beach Break Live', 'Hop Farm Festival' and most recently the' Green Man Festival'. At the end of January, Jonathan will perform at the Midem Festival in Cannes.

  Jonathan's new album 'THE FLIGHT & other stories' will be released on 07 February 2011.


name_last: Agvocacy 2.0: Adding a Human Voice to the Farm
name: Agvocacy 2.0: Adding a Human Voice to the Farm
name_index: A
website_link: http://www.agchat.org
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5986
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Chris Chinn (AgChat Foundation)
  Emily Zweber (AgChat Foundation Zweber Farms)
  Jeff Fowle (AgChat Foundation)
  Marla Schulman (Dvin/Ideas)
  Zach Hunnicutt (AgChat Foundation)

  Summary
  You probably don't farm.  But you do eat.  How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people?  Technology.  The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic 'agvocacy' campaigns, analyzing data, and funding scholarships.  It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.

  The panel will consist of various leaders from the AgChat community, most of which are family farmers.  Discussion will focus on the AgChat community:  how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.

  Complete program details can be found at www.agchat.org.

search:
  Agvocacy 2.0: Adding a Human Voice to the Farm Chris Chinn AgChat FoundationEmily Zweber AgChat Foundation Zweber FarmsJeff Fowle AgChat FoundationMarla Schulman Dvin/IdeasZach Hunnicutt AgChat Foundation


name_last: Doomtree
name: Doomtree
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/713.jpg
website_link: http://doomtree.net
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Doomtree
original_serial: event_MS14558
original_venue_serial: Mohawk Patio
description:
  Doomtree is a collective of seven friends who live in Minneapolis and make music together. They've scored national acclaim for genre-defying recordings, explosive live performances, and their fierce loyalty to one another. Members include: P.O.S, Dessa, Sims, Cecil Otter, Mike Mictlan, Lazerbeak, and Paper Tiger.


name_last: Astronautalis
name: Astronautalis
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3189.jpg
website_link: http://www.astronautalis.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Astronautalis
original_serial: event_MS12998
original_venue_serial: Easy Tiger
description:
  Six years spent on the emcee battle circuit wasn’t enough to get Astronautalis to shake his indie rock roots. The grind of defending his freestyle chops across the nation from high school lunchrooms in Florida, to bus stops in Dallas, and on to secret skate spots in Brooklyn, leading ultimately to the world famous Scribble Jam stage in Cincinnati just gave Astronautalis the mastery over the English language necessary to tell the tales trapped inside his brain all along. For when the battle ended, and the mics were cut off, Astronautalis (born Andy Bothwell) would tuck his trophy under his arm, pull his headphones back on, and head home as the walkman filled his ears with everything from Neutral Milk Hotel and The Halo Benders to Tom Waits and The Band. 

  It has been almost 6 years since Astronautalis has entered an emcee battle, but by no means has this wordsmith been in hibernation. With three full length albums under his belt, over 1,250 shows on his vocal chords, and almost 350,000 miles of touring on his Honda, he has been busy crafting his calculated balance between hip hop, folk, and American indie rock, both in the studio and out on the road.

  Coming from a long line of soldiers, spies, rapscallions, and railroad men, the life of a drifter came naturally to Bothwell; and it was there, out on the road, that Astronautalis honed his craft. Shaping the spoken swagger and acerbic aggressions of his old life as a battle rapper into a silver-tongued sweet talk that is as much a sermon as it is a seduction. Taking the stage with nothing more than a mic, a laptop, and his requisite handkerchief, Astronautalis has sweat out stories for crowds across North America and Europe, slinging snake-oil in support of artists as diverse as Tegan & Sara, Atmosphere, Daniel Johnston, 2 Live Crew, Bill Callahan, Why?, Gym Class Heroes, P.O.S and more.

  Astronautalis finally took a reprieve from the road last year to record his third and most refined album to date, “Pomegranate”. A treasury of tracks that is equal parts folk, hip-hop, and historical fiction; composed under the guidance of Grammy nominated producer and engineer John Congleton (Explosions in the Sky, The Thermals, Modest Mouse) and backed up by the most unlikely band musicians to ever collaborate on a hip-hop record (featuring P.O.S and members of The Polyphonic Spree, Midlake, and The Paperchase). “Pomegranate”, plays out like a collection of short stories, each song as varied in style and sound as they are in subject and character. One moment Astronautalis plays a sweet talking con-man seducing you out of house and home on the dark piano driven, “The Wondersmith and his Sons”; next he is a crossing the Delaware with George Washington himself in “The Trouble Hunters”, an epic fight song that somehow seems to channel the story telling spirits of Bruce Springsteen and Against Me! over funk drums and Miami bass. Each song spins a unique tale of love in the face of obligation and obstacle, told through the eyes of white-collar criminals, haggard opium runners, beleaguered farmers, and noble alpine mountaineers. With such a scope of subjects spanning over the colorful cadre of characters, it seems as if Astronautalis must have lived a thousand lives in his 27 years.

  This is where it all comes together, where Astronautalis hits his stride, and those years of battling blend seamless with that endless highway, the pugilist becomes the poet, the storyteller becomes showman, and somehow, strangely, the idea of indie-folk-historical-fiction-hip-hop starts to actually make sense.


name_last: Political Campaigns: Tech You See & Tech You Don't
name: Political Campaigns: Tech You See & Tech You Don't
name_index: P
event_category: Future15
event_sub_category: Future15
search: Political Campaigns: Tech You See &amp; Tech You Don't Mindy Finn Engage
original_serial: event_IAP000411
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Mindy Finn (Engage)

  Summary
  You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future


name_last: You Don't Have to Move, to Live Better
name: You Don't Have to Move, to Live Better
name_index: Y
hashtag: #IdeasNotObjects
event_category: Featured Speaker
event_sub_category: Solo
search: You Don't Have to Move, to Live Better Majora Carter MCG Consulting
original_serial: event_IAP000006
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Majora Carter (MCG Consulting)

  Summary
  Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City.  After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU.  What seemed like a defeat at first, led to her rediscovery & healing of her community and herself.  No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when 'problems' are looked at in the context of Home(town) Security and what that means to communities everywhere.


name_last: Preparing the Next Generation of Diverse Filmmakers
name: Preparing the Next Generation of Diverse Filmmakers
name_index: P
website_link: http://www.pgadiversity.org
event_category: Panel
event_sub_category: Various
original_serial: event_FP7150
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Vicente Williams (Troika Films/Producers Guild of America Diversity Committee)

  Participants:
  Dagoberto Patlan (CineVeliz/The Film School of San Antonio)
  Rashad Robinson (GLAAD)
  Rebecca Yee (Screen Actors Guild)
  Rhianon Gutierrez (Rhijah Films)

  Summary
  If you're a minority, person with disability, LGBT or woman, entering the entertainment industry can be a daunting task. In this panel we'll follow the career track of a fictitious diverse entertainment professional from high school through to their golden years. The panel will address the challenges, opportunities and benefits of being from a diverse background. We'll take note of what is working and  not working at the macro and micro levels to encourage and promote diversity at all stages of the career cycle. Panelists will examine what is happening in education, corporate america and the guild levels as we follow our filmmaker through the system.

  If you're a minority, person with disability, LGBT or woman, entering the entertainment industry can be a daunting task. In this panel we'll follow the career track of a fictitious diverse entertainment professional from high school through to their golden years. The panel will address the challenges, opportunities and benefits of being from a diverse background. We'll take note of what is working and  not working at the macro and micro levels to encourage and promote diversity at all stages of the career cycle. Panelists will examine what is happening in education, corporate america and the guild levels as we follow our filmmaker through the system.

search:
  Preparing the Next Generation of Diverse Filmmakers Dagoberto Patlan CineVeliz/The Film School of San AntonioRashad Robinson GLAADRebecca Yee Screen Actors GuildRhianon Gutierrez Rhijah FilmsVicente Williams Troika Films/Producers Guild of America Diversity Committee


name_last: Breaking Taboos: Pros Get Real About Money Matters
name: Breaking Taboos: Pros Get Real About Money Matters
name_index: B
website_link: http://oakley.com
hashtag: #Taboo$
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Breaking Taboos: Pros Get Real About Money Matters Marc Hemeon YouTube/GoogleWhitney Hess N/A
original_serial: event_IAP7979
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Marc Hemeon (YouTube/Google)
  Whitney Hess (N/A)

  Summary
  Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. 

  Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. 
  We'll also explore potential benefits and risks of working for stock.

  Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.


name_last: Source Code
name: Source Code
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31263.jpg
website_link: http://www.enterthesourcecode.com
youtube_link: http://www.youtube.com/watch?v=z8Ij1aOQ7bU
event_category: Screening
event_sub_category: Narrative Feature
search: Source Code Duncan Jones
original_serial: event_FS11012
original_venue_serial: Paramount Theatre
description:
  Director: Duncan Jones
  USA | 94 minutes


  Starring:
  Jake Gyllenhaal, Michelle Monaghan, Vera Farmiga, Jeffrey Wright


  When soldier Captain Colter Stevens (Jake Gyllenhaal) wakes up in the body of an unknown man, he discovers he’s part of a mission to find the bomber of a Chicago commuter train.  In an assignment unlike any he’s ever known, he learns he’s part of a government experiment called the “Source Code,” a computer program that enables him to cross over into another man's identity in the last 8 minutes of his life.  (PG-13)


name_last: Matt Duke
name: Matt Duke
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/251.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Matt_Duke-Needle_And_Thread.mp3
website_link: http://www.mattduke.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Matt Duke
original_serial: event_MS12287
original_venue_serial: The Tap Room at Six
description:
  We've all heard the old song about the hip bone being connected to the leg bone, but what about the heart-strings and the grey matter? That connection is harder to make  but it's one that Matt Duke manages to forge with the whip-smart, emotive songs on his second Ryko album, One Day Die  an album which touches on the darkness implicit in that title and uses it as a springboard to redemption and rebirth.

          'You could look at the title and think, 'wow, that's dark,' but it's not meant to be morbid, it's meant to raise questions about how to cope, how to get past the darkness,' says the 25-year-old South Jersey native, who grants that he went to his own dark place last year after suffering a hand injury that was serious enough to jeopardize his ability to play guitar again.

  'As strange as it sounds, that was a blessing in disguise,' explains Duke, 'because it was something of an enforced break that made me reconsider everything. When I started again, I found myself taking a completely fresh approach  one where I was willing to just experiment with no reservations.'

          With the help of producer Jason Finkel, Matt accelerated his healing process and dug deep to craft 11 songs. The pensive songwriter began to expand his horizons both sonically  evidence the doomy, string-laced opener 'MLT' and the ethereal 'Lay,' which brings to mind the delicate tension of the late Jeff Buckley  and in the incisive wordplay he works so effortlessly.

  Duke's impressionistic lyrics  delivered in a pure tenor that cuts straight to the bone -- shine bright, particularly throughout the edgy 'Kangaroo Court' and on the guitar-driven 'Needle and Thread,' in which Duke assumes the role of the troubadour yearning to find 'open arms at the bar for the prodigal son that often goes astray.'

  Such quests make up the heart and soul of One Day Die  an album which finds Duke asking questions of himself and which grabs listeners by the lapels and shakes them into a similar frame of mind. 

  He literally puts them on the therapist's couch for the roiling 'Psycho-Babble,' and then reminds them  in the unflaggingly beautiful 'Shangri-La'  'I know Shangri-La is somewhere near/ I've seen it, I've been there.'

          That paradise aside, Duke has been to a lot of places since he began his musical career. Writing and performing around South Jersey and Philadelphia while in high school helped him win the respect of soon-to-be-collaborators like Marshall Crenshaw, Suzzy Roche and Dylan sideman David Mansfield. 

          Barely past his 18th birthday, Matt recorded a demo that caught the attention of Mad Dragon Records, a label run by students at Philly's Drexel University. Mad Dragon released Matt's critically-acclaimed debut album, Winter Child, paving the way for his signing to Ryko, which spawned the well-received Kingdom Underground, produced by Marshall Altman.

          'Those records were definitely a part of who I was at the time when I made them,' says Duke. 'But [One Day Die] really is me. Every character, every narrative is me in a lot of ways. With Jason's help, I realized that it's a good thing to get carried away. I got carried away a lot here.'

          That's evident throughout One Day Die, an album that runs as much on adrenalin as it does on intellect. As Matt reminds us in 'The Hour':

  'Wounds heal in good time

  Remember all of the joy and all of my love for you

  We all one day die

  And you'll be alright'

          Not just alright. Mended and made well.


name_last: Got Great UGC, Poor Monetization?
name: Got Great UGC, Poor Monetization?
name_index: G
website_link: http://www.thePlatform.com
hashtag: #UGC$$
event_category: Social Graph
event_sub_category: Core Conversation
search: Got Great UGC, Poor Monetization? Marty Roberts thePlatform
original_serial: event_IAP8051
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Marty Roberts (thePlatform)

  Summary
  What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.


name_last: eBay Hangover Party and Speed Hack
name: eBay Hangover Party and Speed Hack
name_index: 0-9
event_category: Party
event_sub_category: Various
search: eBay Hangover Party and Speed Hack
original_serial: event_OE00319
original_venue_serial: Hilton Hotel
description:
  Calling all developers for the eBay Hangover Party and Speed Hack – Sunday March 13th 11am – 9pm in the Alcatel-Lucent Eleven API Lounge, Hilton Room 406. Featuring $15,000 in prizes, hack snacks, booze and fun. To register and learn more: http://ebayspeedhack.eventbrite.com/


name_last: JM Airis
name: JM Airis
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/46633.jpg
website_link: http://www.myspace.com/jmairis
event_category: Showcase
event_sub_category: Rock
search: JM Airis
original_serial: event_MS14777
original_venue_serial: Mohawk
description:
  Originally from Eau Claire, Wisconsin, Airis's recordings have 
  remained rooted in a four-track forever ethos, both in composition 
  and sound as he's migrated East for the past decade.  Dedicating 
  himself to experimenting with available recording gear, he continued 
  focusing on mastering analog tape machines when others had gone 
  digital, giving his catalogue a distinct ancestral flavor unwaveringly 
  devoted to his own sculpted sense of Americana.  Upon his arrival in 
  New York City, Airis began building a recording studio in an industrial era textile factory in Brooklyn.  Indian Summer tastefully explores song layers in the variety of the warehouse's sound rooms, lending an unusual honesty to his work and highlighting location as more player than muse.  From the outset the record is overtly a man alone in his music, surrounded by millions in one of the largest modern cities.


name_last: Salva
name: Salva
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3504.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Salva-Wake_Ups.mp3
website_link: http://www.fritenite.com
event_category: Showcase
event_sub_category: Electronic
search: Salva
original_serial: event_MS13148
original_venue_serial: Barcelona
description:
  'Paul Salva is a funky motherfucker,' says The Fader. Beyond those who already know this, the rest of the electronic music world is catching wind of the 29 year old producer, DJ, promoter and label boss. Already heralded by the Numbers, Ernest Endeavors and LuckyMe crews in the UK, the Low End Theory residents in LA and his own Frite Nite label/crew in SF, Salva is primed as he preps the release of his debut album, Complex Housing for the Friends of Friends (FoF Music) label.

  Growing up in Chicago in the 80's, Salva cites early inspiration in all sorts of of electronic and sampled-based music ranging from electro, juke, analog house, ghetto house, underground hip hop and bass productions. With a strong foot in all of these idioms, Salva creates a future-leaning style of electronic dance music that is all his own. Shimmering synthesizers collide with funky vintage drum programming, heavy bass drops and rapid arpeggios to create an album that remain both listenable and danceable.


name_last: How Technology is Revolutionizing the Way We Eat
name: How Technology is Revolutionizing the Way We Eat
name_index: H
website_link: http://abcdsofcooking.blogspot.com www.platoputas.com
hashtag: #EdibleBytes
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP5595
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Chitra Agrawal (The ABCD's of Cooking)
  Jaspal Riyait (Plato Putas)

  Summary
  We are in the midst of a food revolution and technology is the catalyst. This is the age where chefs have Facebook fan pages, food bloggers are landing book deals, grandmas are uploading their cooking videos and single Twitter updates hold entire recipes.  We’re more adventurous in the kitchen from reading cooking blogs that make lesser known cuisines and ingredients accessible.  We no longer shy away from cooking techniques that seem over our heads thanks to cooking shows on YouTube.  We’re now more resourceful with Iphone apps that help us make meals out of random and leftover ingredients.  Food bloggers have become the newest trendspotters and online food communities are thriving on sites like Epicurious and Serious Eats.  Restaurants live and die by reviews on Yelp while others are discovered on Foursquare.  And we love to chase food trucks via Twitter! What does this mean for the restaurant and food industry, cookbook publishers and food critics, for traditional chefs and food bloggers and the new breed of home cooks and foodies whose appetites are wetted by what’s new and unknown?

search:
  How Technology is Revolutionizing the Way We Eat Chitra Agrawal The ABCD's of CookingJaspal Riyait Plato Putas


name_last: Zuzuka Poderosa
name: Zuzuka Poderosa
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/41329.jpg
website_link: http://www.myspace.com/zuzukapoderosa
event_category: Showcase
event_sub_category: World
search: Zuzuka Poderosa
original_serial: event_MS14214
original_venue_serial: Prague
description:
  Zuzuka Poderosa is the new queen warrior of her own special brand of baile funk.  Funk carioca, originating in the favelas of Rio de Janeiro, borrows heavily from Miami bass but with an added sense of urgency and brutal lyrics. Born in Victoria, Brazil, Zuzuka Poderosa grew up in Rio (with a stint in the West Indies) and later moved to Brooklyn, NYC to study jazz vocal improvisation. For the past few years, she's been building up the underground baile funk scene in New York while working on her debut EP.  She raps and sings in Portuguese over boomy electric kick drums and Latin percussion. Her sound is fierce and fun, conjuring images of hot summer dance parties.


name_last: SXSW Interview: Duran Duran
name: SXSW Interview: Duran Duran
name_index: S
hashtag: duranduran
event_category: SXSW Interview
event_sub_category: Various
original_serial: event_MP990216
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Participants:
  John Norris (Noisevox)
  John Taylor (Duran Duran)
  Nick Rhodes (Duran Duran)
  Roger Taylor (Duran Duran)
  Simon Le Bon (Duran Duran)

  Summary
  Over the span of three decades, the band has written countless era-defining songs and sold more than 80 million records worldwide. Their 13th full length studio album All You Need Is Now hit the #1 spot on the iTunes Album Chart in 15 countries around the world when it was released digitally last year. An extended, full length version will be released in various formats in the U.S. and Canada on the band’s new label S-Curve Records on March 22. Expect great stories from true rock legends.

search:
  SXSW Interview: Duran Duran John Norris NoisevoxJohn Taylor Duran DuranNick Rhodes Duran DuranRoger Taylor Duran DuranSimon Le Bon Duran Duran


name_last: Ponykiller
name: Ponykiller
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/2501.jpg
website_link: http://myspace.com/ponykillernola
event_category: Showcase
event_sub_category: Rock
search: Ponykiller
original_serial: event_MS11508
original_venue_serial: Emo's Jr
description:
  PonyKiller, consisting of Collin Yeo, Ben Deffendall, Trevor Darling, and Tim Nolan, is a high-def grunge / psychedelic POG rock with modern pop undercurrents.  With loud, driving rhythms, catchy, haunting leads and morose yet uplifting vocals, PonyKiller grabs the attention of a diverse audience.  Lending from such influences as King Crimson, The Melvins, and Growing, remnants of these styles are present, however a new style is born.  Lead singer / rhythm guitar player Collin Yeo, also the bass guitar player for popular touring band Arson Anthem, has a voice best compared to Jim Morrison mixed with Jim Varney.  Ben Deffendall, lead guitar, produces creepy, wailing solos, accompanied by looming hooks.  Trevor Darling the bass guitar player puts out a loud, clean tone that punches through and drives the music.  Drummer Tim Nolan hails from a John Bonham / Stuart Copeland pulpit, often shifting the dynamics of the songs. With a newly signed contract with Housecore Records, PonyKiller is anticipating the release of their first full length album 'The Wilderness'.  PonyKiller can play with bands of varying styles, ranging from Dead Meadow to haarp.  This New Orleans based band can be contacted at ponykillernola@gmail.com.


name_last: SING YOUR SONG
name: SING YOUR SONG
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31279.jpg
website_link: http://www.singyoursongthemovie.com
event_category: Screening
event_sub_category: Documentary Feature
search: SING YOUR SONG A Film by Susanne Rostock
original_serial: event_FS11462
original_venue_serial: Paramount Theatre
description:
  Director: A Film by Susanne Rostock
  USA | 103 minutes
  S2BN Entertainment


  Sing Your Song is a new biographical documentary that recounts the extraordinary life of Harry Belafonte, one of America’s great entertainers and activists.  The film seeks to answer two profound questions about who we are, especially as artists, and what meaning we find in our own work and commitments.
   
  Sing Your Song is a thought provoking reflection of a life’s work in music, acting and most importantly the movement for social justice.


name_last: From Personal Blogger to Professional Marketer
name: From Personal Blogger to Professional Marketer
name_index: F
website_link: http://www.cmdagency.com/
hashtag: #blog2market
event_category: Work & Happiness
event_sub_category: Core Conversation
search: From Personal Blogger to Professional Marketer Melissa Lion CMD Agency
original_serial: event_IAP6043
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Melissa Lion (CMD Agency)

  Summary
  There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community?

  How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger?

  This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement.  The presentation will be conducted from two points of view-the blogger, and, the hiring manager.


name_last: Caitlin Cary and The Small Ponds
name: Caitlin Cary and The Small Ponds
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42398.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Caitlin_Cary_and_The_Small_Ponds-Loneliness.mp3
website_link: http://www.thesmallponds.com
event_category: Showcase
event_sub_category: Pop
search: Caitlin Cary and The Small Ponds
original_serial: event_MS12209
original_venue_serial: tenOak
description:
  The two met because it was fated. Or perhaps it was inevitable, since they both play music in the medium size town of Raleigh, North Carolina. But since destiny is, after all, inevitable, they spotted each other on their respective stages, were duly impressed, and they did meet. And because both of them make wonderful music, and because they’re a couple of smarties, they recognized the potential for beauty in alliance. The result is the fetching and forthright new music of The Small Ponds.

  Caitlin Cary has played the violin and written songs since she was little, but fell into music as a life when she joined the seminal alt.country band Whiskeytown as it was forming in Raleigh, where she was a graduate student in writing at N.C. State. Since then, she has released four solo recordings, formed a reknowned all-girl super-group called Tres Chicas, and made No Depression Magazine’s top 20 of the decade list with Begonias, an album of duets with Thad Cockrell.

  Matt Douglas’s training began with woodwind instruments, and he graduated as a contemporary music performance major from NYU. From there, he headed to Hungary on a Fulbright scholarship as a student of folk music traditions. It was there that he first picked up a guitar and began to write songs, which led to the formation of innovative pop ensemble The Proclivities, who recently released their second LP. Douglas has also lent his talents to the recordings of artists such as Josh Ritter, Erin McKeown, Mark Erelli, and Laura Cortese.

  Today, The Small Ponds are eagerly poised to share their songs with a wider audience. New, fast friends, Cary and Douglas are busy creating delightful new music based around their combined talents and their penchants for clear-headed, clear-spoken lyrics, precise, knowing arrangements, wide-ranging, emotionally packed songs—all brought to life by a tender vocal interplay that may inspire new entries to the dictionary definition of “duet.”


name_last: How Farmers Get Serious Business Done With Mobile
name: How Farmers Get Serious Business Done With Mobile
name_index: H
website_link: http://www.agriculture.com
hashtag: #Farmers
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP5858
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Audrey Bartlett (John Deere)
  Jeff Caldwell (Agriculture.com/Meredith Corporation)
  Justin Davey (Agriculture.com/Meredith Corporation)
  Nathan Wright (Lava Row)
  Neil Mylet (loadouttechnologies.com)

  Summary
  Conventional wisdom says that farmers aren't 'wired.' The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.

search:
  How Farmers Get Serious Business Done With Mobile Audrey Bartlett John DeereJeff Caldwell Agriculture.com/Meredith CorporationJustin Davey Agriculture.com/Meredith CorporationNathan Wright Lava RowNeil Mylet loadouttechnologies.com


name_last: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
name: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/built_logo.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
original_serial: event_OE00025
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Built is our flavor of a maker, hacker, DIY Ignite-style event, with the bike as a backdrop. Learn about the latest in DIY creativity from the ten creators who will present their work. 

  Presenters are: DL Byron - Bike Hugger Industries;
  Chris Brewer - The Journey;
  Mike Lin - Readyset Go! Smart power revolution;
  Rob Roy Chalmers - The Sporozoan Swarm;
  Michael Pusateri - How to Build A BBQ Smoker From A Trash Can;
  Danielle Sipple - I Am Femme: Creating Your Own Gender Identity;
  Brent Heyning - Hackable: Light Communication Kits for Bikers;
  Scott Benish- Interactive Design Skills and Urban Chickenry;
  Naz Hamid - Online Communities, Offline Relationships;
  Andrew Neher - Drawing A Bike From Memory;
  Kris Krug - Killer Photos with Your Cameraphone

  http://bikehugger.com/2011/01/built-at-sxsw.html


name_last: Big in Japan: Outreaching to a Unique Market
name: Big in Japan: Outreaching to a Unique Market
name_index: B
website_link: http://hootsuite.com
hashtag: #bigjapan
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6811
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Fumi Yamazaki (N/A)
  Robert Laing (myGengo)
  Rocky Eda (Digital Garage)
  Ryan Holmes (HootSuite)
  Steve Mock (Mangahigh.com)

  Summary
  Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's ''Galapo-phones'' commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part. 

  With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation. 

  This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.

search:
  Big in Japan: Outreaching to a Unique Market Fumi Yamazaki N/ARobert Laing myGengoRocky Eda Digital GarageRyan Holmes HootSuiteSteve Mock Mangahigh.com


name_last: Moon Duo
name: Moon Duo
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/44344.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Moon_Duo-Mazes.mp3
website_link: http://www.myspace.com/moonduo
event_category: Showcase
event_sub_category: Avant/Experimental
search: Moon Duo
original_serial: event_MS14724
original_venue_serial: Black &amp; Tan
description:
  Moon Duo was formed by Ripley Johnson of Wooden Shjips and Sanae Yamada in San Francisco in 2009. Inspired initially by the legendary duo of John Coltrane and Rashied Ali, Moon Duo counts such variant groups as Silver Apples, Royal Trux, Moolah, Suicide, and Cluster as touchstones. Utilizing primarily guitar, keyboards, and vocals, the Duo plays space against form to create a primeval sound experience. After a debut 12' single on Sick Thirst, the group released the acclaimed Killing Time EP on Sacred Bones, followed by the Escape LP on Woodsist. In the spring of 2011 they will release their followup LP, Mazes, on Sacred Bones.


name_last: Sentiment of Two Women: Sentiment Analysis & Social Media
name: Sentiment of Two Women: Sentiment Analysis & Social Media
name_index: S
website_link: http://www.cs.cornell.edu/home/llee/
hashtag: #sxswsentiment
event_category: Social Broadcasting Track
event_sub_category: Dual
original_serial: event_IAP8390
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 203

  Participants:
  Bo Pang (Yahoo! Research)
  Lillian Lee (Cornell University)

  Summary
  'What do other people think?' has always been an important consideration to most of us when making decisions. Long before the World Wide Web, we asked our friends who they were planning to vote for and consulted Consumer Reports to decide which dishwasher to buy. But the Internet has (among other things) made it possible to learn about the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known professional critics --- that is, people we have never heard of. Enter sentiment analysis, a flourishing research area devoted to the computational treatment of subjective and opinion-oriented language. Sample phenomena to contend with range from sarcasm in blog postings to the interpretation of political speeches. This talk will cover some of the motivations, challenges, and approaches in this broad and exciting field. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).

search:
  Sentiment of Two Women: Sentiment Analysis &amp; Social Media Bo Pang Yahoo! ResearchLillian Lee Cornell University


name_last: Next Stage: The Art of Transmedia Storytelling
name: Next Stage: The Art of Transmedia Storytelling
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/radical.jpg
hashtag: #SXSW@radical
event_category: Trade Show
event_sub_category: Various
search: Next Stage: The Art of Transmedia Storytelling
original_serial: event_OE00046
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  The Art of Transmedia Storytelling:Justin Wilkes, @radical.media’s Executive Vice President of Media and Entertainment, whose credits include 'Master Class,' the critically acclaimed series on OWN and the long-running series 'Iconoclasts', documentaries on Jay Z ('Fade to Black'), Drake ('Better Than Good Enough') and Nicki Minaj ('My Time Now), will take us through the process, challenges, and opportunities of transmedia storytelling. Joining him will be Grammy-nominated recording artist Kenna, to discuss Summit on the Summit, a once-in-a-lifetime adventure, exposing a new knowledge and engagement in the struggle to address and solve the global clean water crisis.  radicalmedia.com


name_last: Whither the Female Tech Founder
name: Whither the Female Tech Founder
name_index: W
website_link: http://blip.tv
event_category: Business
event_sub_category: Panel
original_serial: event_IAP5452
original_venue_serial: Hilton
description:
  Room: Salon AB

  Participants:
  Alexa Von Tobel (LearnVest Inc)
  Dina Kaplan (blip.tv)
  Ethan Kurzweil (Bessemer Venture Partners)
  Jessica Vascellaro (The Wall Street Journal)
  Katia Beauchamp (BirchBox)

  Summary
  Is the boys club of Internet founders by coincidence or design? This panel will discuss the *real* reasons why there are so few female founders of scalable Internet start-ups.  We'll also talk about what can be done to skyrocket this number. No PC talk permitted.

search:
  Whither the Female Tech Founder Alexa Von Tobel LearnVest IncDina Kaplan blip.tvEthan Kurzweil Bessemer Venture PartnersJessica Vascellaro The Wall Street JournalKatia Beauchamp BirchBox


name_last: Who Are You And Why Should I Care?
name: Who Are You And Why Should I Care?
name_index: W
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Who Are You And Why Should I Care? Cathy Brooks Other Than ThatEllen Mcgirt Fast Company
original_serial: event_IAP7242
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Cathy Brooks (Other Than That)
  Ellen Mcgirt (Fast Company)

  Summary
  Reputation. Authenticity. Transparency. Integrity. 

  Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.


name_last: Catherine Hardwicke
name: Catherine Hardwicke
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/Hardwicke.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Catherine Hardwicke
original_serial: event_OE00444
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  From Twilight director Catherine Hardwicke comes the romantic fantasy thriller Red Riding Hood. The beautiful young Valerie is about to choose her heart’s desire when her sister is murdered by a werewolf. As the death toll rises with each moon, Valerie fears that the werewolf could be someone she loves.

  Red Riding Hood: Script to Screen presents the entire shooting script, concept art, and director’s notes from the film.

  Stop by the SX Bookstore to meet Catherine Hardwicke and get a signed copy of Red Riding Hood: Script to Screen.


name_last: 96 MINUTES
name: 96 MINUTES
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/films/F29439.jpg
website_link: http://www.facebook.com/pages/96-Minutes-The-Movie/120311204709503
event_category: Screening
event_sub_category: Narrative Feature
search: 96 MINUTES Aimée Lagos
original_serial: event_FS11163
original_venue_serial: Rollins Theatre
description:
  Director: Aimée Lagos
  USA | 93 minutes


  Starring:
  Brittany Snow, Evan Ross, Christian Serratos, J. Michael Trautmann, and David Oyelowo


  96 MINUTES is the harrowing story of a carjacking and four kids caught in the terrifying maelstrom of one night.  Intercutting between the car and the beginning of that day, we follow the separate stories of each kid – where they come from, who they are, and how they all ended up in one car on this fateful night.
  Their worlds are starkly divided along class lines, but on this one night, their lives slam headlong into each other.  Not all of them are innocent. Not all of them survive. These 96 minutes will change everything.


name_last: Battle Circus
name: Battle Circus
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/44620.jpg
website_link: http://www.battlecircus.com
event_category: Showcase
event_sub_category: Rock
search: Battle Circus
original_serial: event_MS10809
original_venue_serial: Valhalla
description:
  Dynamic and dark, Battle Circus pummels the senses with a dramatically stunning live show. The four-piece's reputation has led it to tour the world, opening for Amanda Palmer, Gary Numan, Karnivool and performing at numerous festivals. 
  Battle Circus has recently completed its full-length, self-titled album after spending a year-and-a-half recording in a sea barn on the coast of New Zealand.


name_last: Setting Your Band Up as a Business
name: Setting Your Band Up as a Business
name_index: S
website_link: http://www.kvfinancial.com
hashtag: bandasbusiness
event_category: Panel
event_sub_category: A&R
original_serial: event_MP6387
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Moderator:
  Kurt Vitolo (KV Financial Group)

  Participants:
  Kent Marcus (Marcus & Colvin LLP)

  Summary
  A nuts and bolts presentation of some of the initial issues that an artist/band needs to know and do to operate as a real business whether they want to or not.  Presented with some real life examples of forms and agreements needed.  Topics to include:
  * Do you need to setup an LLC, Corporation, Partnership or DBA.
  * What are the tax ramifications of how you are operating our business.
  * Setting up a bank account correctly. 
  * Band member agreements and how to handle old members, new members and hired guns.
  * Who owns and controls the band name, web domain, publishing rights.
  * Who owns and controls your master recordings. 
  * Do you need a written agreement with your Manager and producer.
  * Affiliating with PRO's, SoundExchange and other organizations.

search:
  Setting Your Band Up as a Business Kent Marcus Marcus &amp; Colvin LLPKurt Vitolo KV Financial Group


name_last: Workplace Indecision: Should I Stay or Should I Go?
name: Workplace Indecision: Should I Stay or Should I Go?
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/stayorgo.jpg
website_link: http://www.jaynawallace.com
hashtag: #dontjump
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6885
original_venue_serial: Hilton
description:
  Room: Salon A

  Participants:
  Elizabeth Davidz (AOL)
  Jayna Wallace (Blockbuster Inc)
  Jenna Marino (Hanerino Inc)

  Summary
  Times are tough. Your latest 'big' project went from being a Facebook-killer to yesterday's news. You scour Alley Insider each morning just to see if you still have a job. The ever-present threat of layoffs looming in the distance is enough to make anyone want to jump ship. But while your soon-to-be former co-workers are packing up for calmer waters, ask yourself why you should stay, rather than why you should go. It might not always be smooth sailing, but the potential rewards might just keep you afloat.

search:
  Workplace Indecision: Should I Stay or Should I Go? Elizabeth Davidz AOLJayna Wallace Blockbuster IncJenna Marino Hanerino Inc


name_last: The Virtual Music Scene, New Communities and Influence
name: The Virtual Music Scene, New Communities and Influence
name_index: V
website_link: http://www.musicalfamilytree.com
hashtag: virtualscene
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP7946
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  PJ Christie (Musical Family Tree)

  Participants:
  Craig Dodge Lile (My Old Kentucky Blog/Roaring Colonel Records/MOKB Presents/Laundromatinee.com)
  Jeb Banner (Small Box)
  John Strohm (Johnston Barton)
  Julie Niehoff (Constant Contact Inc)
  Matt Ostrower (Pandora)

  Summary
  How can artists, promoters and rights holders enable key influencers to document and promote the music in their own communities? How does this confluence of art, tradition and commerce allow for new models to expand and evolve the traditional concept of a local music 'scene'?

search:
  The Virtual Music Scene, New Communities and Influence Craig Dodge Lile My Old Kentucky Blog/Roaring Colonel Records/MOKB Presents/Laundromatinee.comJeb Banner Small BoxJohn Strohm Johnston BartonJulie Niehoff Constant Contact IncMatt Ostrower PandoraPJ Christie Musical Family Tree


name_last: Kikiilimikilii
name: Kikiilimikilii
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/43571.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kikiilimikilii-Z.mp3
website_link: http://kikiilimikilii.bandcamp.com/
youtube_link: http://www.youtube.com/watch?v=HQfybRupVaY
event_category: Showcase
event_sub_category: Avant/Experimental
search: Kikiilimikilii
original_serial: event_MS11375
original_venue_serial: The Hideout
description:
  Solo project of one founder of the Parisian art group, Collectif Tralala and band Feu Machin. 
  Since 2010, he has performed in France, Spain, Mexico, Estonia, Turkey, Switzerland, New Zealand, Romania and the United States, 
  but keeps a cryptic, abiographical résumé, citing ‘dgdghnfhnfnhf’ as a pretty big influence. 
  He also had a pending, physical debut on Mexican micro-label, Ruido Horrible (Ryan Jewell, Slow Listener, Wasteland Jazz Unit) 
  and recently on Heia Sun (Feu Machin, Xiuhcoatl, Eyes Behind). 
  He has collaborated with Eizo Takashima, Chris O'Connor, Burhan Berken, Romano Krzych, Die Karlheil Gruppe, Hearth ...
  His music skates between echoic choral terrains, mosquito-drone airspace, and cracked, lacustrine exotica.

  In the U.S, kikiilimikilii has appeared recently at Spark festival (Minneapolis).


name_last: Gutta vs. Core
name: Gutta vs. Core
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/4402.jpg
website_link: http://www.TexasBattleLeague.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Gutta vs. Core
original_serial: event_MS14783
original_venue_serial: Fuze
description:
  Texas Battle League is the premier rap battle league in Texas. With a roster of over 40 rappers and expanding, TBL is taking the state by storm. In this battle of TBL heavyweights undefeated Gutta of Austin takes on Core the pride of San Antonio in a battle for bragging rights in central Texas . You can watch all of our past events at http://www.TexasBattleLeague.com


name_last: We Are Browncoats: Leveraging Fan Communities for Charity
name: We Are Browncoats: Leveraging Fan Communities for Charity
name_index: W
website_link: http://browncoatsmovie.com
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP7181
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Michael Dougherty (Browncoat Big Damn Fan Films Inc)
  Steven Fisher (Sapient)

  Summary
  “One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). 

  The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie.

  There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity.

  Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats.

  The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.

search:
  We Are Browncoats: Leveraging Fan Communities for Charity Michael Dougherty Browncoat Big Damn Fan Films IncSteven Fisher Sapient


name_last: Makers of Geek Documentaries: A Nerd’s Life
name: Makers of Geek Documentaries: A Nerd’s Life
name_index: M
website_link: http://blog.rachellovinger.com/
event_category: Panel
event_sub_category: Documentary
original_serial: event_FP7750
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Rachel Lovinger (Razorfish)

  Participants:
  Jason Scott (TEXTFILES.COM)
  Jeanie Finlay (Sound It Out)
  Negin Farsad (Vaguely Qualified Productions)

  Summary
  Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. 

  Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects?

  A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom.  They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.

  Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. 

  Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects?

  A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom.  They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.

search:
  Makers of Geek Documentaries: A Nerd’s Life Jason Scott TEXTFILES.COMJeanie Finlay Sound It OutNegin Farsad Vaguely Qualified ProductionsRachel Lovinger Razorfish


name_last: Day Stage presented by Ogilvy
name: Day Stage presented by Ogilvy
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/ogilvy signature.eps
event_category: Lounge
event_sub_category: Various
search: Day Stage presented by Ogilvy
original_serial: event_OE00482
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com.

  Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.


name_last: Fidlar
name: Fidlar
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/4477.jpg
website_link: http://fidlar.tumblr.com/
event_category: Showcase
event_sub_category: Punk
search: Fidlar
original_serial: event_MS14913
original_venue_serial: The Parish
description:
  The loud, garagey, rock 'n' roll sounds of FIDLAR hit you like that first rip of weed you took during class in the bathroom at high school.  Raised on early 80's west coast punk, Zac Carper and Elvis Kuehn write trashy nuggets with a melodic CCR sensibility.  Based in Highland Park, where they record demos and make weird youtube videos for every song they have, these dudes blend the brattiness of Redd Kross and the party mentality of Black Lips  to form their own sound that is FIDLAR.


name_last: Pierce Turner
name: Pierce Turner
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/42091.jpg
website_link: http://www.pierceturner.com
youtube_link: http://www.youtube.com/watch?v=2C05-VJQWpY
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Pierce Turner
original_serial: event_MS14059
original_venue_serial: Esther's Follies
description:
  The Penguin Book Rough Guide to Irish Music says about Pierce Turner There is no one in the whole wide world of music quite like Pierce Turner; a unique visionary, the owner of a voice that drips emotion, a consummate lyricist and the creator of tunes which are both complex and accessible. Born and raised in Wexford town, Pierce’s musical journey began as a boy soprano in his school choir and regularly sang in the local festival, an experience he describes as “Like living in a Catholic version of Pet Sounds” (The Beach Boys classic album). Plainsong was a formative influence, but the young Turner was developing his love of song through Emmetspiceland and Tir Na Nog, while never losing his affection for the tunes of Carolan and the work of Sean O’Riada. He was also learning the clarinet and piano and listening to The Beatles, Dylan and Pink Floyd. Spells in various beat groups, and folk rock groups ensued before he and long time friend, (and future Black 47 singer/guitarist) Larry Kirwan set off for New York “Just to escape the restrictions of Ireland and my own self-inflicted restrictions.” They had a minor radio hit as a duo before forming a new wave band, The Major Thinkers and nearly made it with a song called “Avenue B is the place to be”. Tiring of the scene, Pierce began composing instrumentals for modern dance and became friends with avant-garde composer Philip Glass. They headed for London and secured a record deal resulting in the album “It’s Only a long way across” (1986), co-produced by Philip Glass, which included the classic “Wicklow Hills” (covered by Christy Moore) and Turner’s droll account of Wexford gossip, “Musha God help her”. Pierce next began collaborating with trombonist, Fred Parcells (later to join Black 47), resulting in a new depth to his sound, some astonishing live performances and 1989’s stunning The Sky and the Ground. Even this, however, was surpassed by Now is Heaven, an album ridiculously overlooked by both critics and punters, and containing Turner’s best-ever song, “All Messed Up”, an exploration of personal confusion which draws on the flute of Seamus Egan to enhance the melody’s traditional roots. Since then Pierce has released four further albums, 1996’s live Manana in Manhattan the following year’s superb Angelic Language, 2001’s Three Minute World which was voted “One of the hundred greatest Irish albums of all time “ and 2004’s The Boy to be with” to great critical acclaim in the Irish Times. Record companies and record stores have problems categorizing Pierce (one Irish shop currently stocks his releases in the Sean-Nos section!), but the man’s talent is unstoppable and deserves a far wider audience. Fortunately, he continues to write and play (the EP Action appeared in 1999), and the high points of his career have been collected on the comprehensive The Compilation (1998 Beggars Banquet). Just buy, listen and marvel. Geoff Wallis For more information check out Pierce Turner’s website www.pierceturner.com


name_last: StART-up 101: Core Conversation for New Arts Organizations
name: StART-up 101: Core Conversation for New Arts Organizations
name_index: S
website_link: http://www.salon97.org
hashtag: #artup101
event_category: Greater Good
event_sub_category: Core Conversation
search: StART-up 101: Core Conversation for New Arts Organizations Cariwyl Hebert Salon97
original_serial: event_IAP6082
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Cariwyl Hebert (Salon97)

  Summary
  You just started a new arts organization and look at the three hats you're wearing now: small business owner, potential non-profit, cultural producer. In this session we'll discuss the challenges faced in each of these identities--fund raising, developing business models, audience building and advisory boards, to name a few. You love the arts, but the business side of running a new organization is probably frightening to you. StART-up 101: Core Conversation for New Arts Organizations provides the venue you need to problem solve and idea-share with others.


name_last: 1st Independent Propeller Awards Reception Sponsored by Intel
name: 1st Independent Propeller Awards Reception Sponsored by Intel
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/fps_inmarket_store_appup_226x57.jpg
event_category: ScreenBurn
event_sub_category: Various
search: 1st Independent Propeller Awards Reception Sponsored by Intel
original_serial: event_OE00487
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G Foyer

  Coming to indiePub’s Independent Propeller Awards? Join the Intel AppUp℠ developer program for the pre-party! Free beer and snacks served.


name_last: GoogleTV to iPad Apps: The Connected TV Experience
name: GoogleTV to iPad Apps: The Connected TV Experience
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/GoogleTVToiPadApps.jpg
website_link: http://www.rovicorp.com
hashtag: #ConnectedTV
event_category: Future15
event_sub_category: Future15
search: GoogleTV to iPad Apps: The Connected TV Experience Richard Bullwinkle Rovi
original_serial: event_IAP7783
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Richard Bullwinkle (Rovi)

  Summary
  It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger.  DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million.  The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video.  While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV:  Comcast has shown how the iPad can program a DVR and search for shows.  And networks are going straight to consumers with the ABC and Hulu apps.  But so many questions remain:  It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels?  And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device?  This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.


name_last: Hundreds
name: Hundreds
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1805.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hundreds-Happy_Virus.mp3
website_link: http://www.hundredsmusic.com
youtube_link: http://www.youtube.com/watch?v=d98dNmSzpCo
event_category: Showcase
event_sub_category: Pop
search: Hundreds
original_serial: event_MS14038
original_venue_serial: Malaia
description:
  And so it began. German electro popsters Hundreds took to the stage to wide applause. On the darkened stage facing out into the cavernous room, singer Eva cut a striking figure though the hazy glow, her vocals blending and bleeding into lo-fi electronic compositions and melodic keyboard riffs.

  The sound, which was to challenge every band that night, seemed to agree with Hundreds, and they rose above the echo to deliver a smooth, tight groove for the crowd. At least that’s what it sounded like from where I stood. Hundreds’ music is slightly introverted and thoughtful, but not in an angsty XX kind of way. Rather the opposite, actually, and rather than standing and looking all moody, Eva danced about like a little pixie in her bare feet and hooded jumpsuit.  

  But the audience was restless and already desperate for something to sink their teeth into.  They wanted to writhe and sweat and be sucked body and soul into something bigger than them, and while Hundreds rightly teased with this vibe on their penultimate track with its dance tempo and punchy keyboards, it felt like they were just getting started when it was time to finish up. A great Airwaves find, and I got the impression that a lot of people had found the next album they wanted to splurge a few ISK on.


name_last: Go Here, Do This: Location + Collective Action
name: Go Here, Do This: Location + Collective Action
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/GoHereDoThisLocation.eps
website_link: http://www.loopt.com
hashtag: #GoHereDoThis
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP7415
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Clive Thompson (Wired/New York Times Magazine)
  Edward Frederick (LivingSocial)
  Jill Okawa Fletcher (Virgin America)
  Sam Altman (Loopt Inc)
  Vince Sollitto (Yelp!)

  Summary
  Grassroots movements, flash mobs and now group purchasing--they all have an intimate relationship with location; it’s the linchpin that ties the movement together.

  For some time now, advertisers have tried to say “Go here. Buy this. Do it now.” But as consumers, we’ve been pretty reluctant to give in easily—there’s always another holiday for a car dealership to celebrate, and a liquidation sale at a furniture store just doesn’t motivate us anymore.

  Flash mobs, grassroots movements—they have been exceedingly difficult to create. They’re purely organic movements, born out of internet chatrooms, with a bitter reaction to rigid organization. The holy grail—a sudden influx of consumers—has always been just out of reach for most businesses.

  But more and more, brands are finding interesting ways to cultivate flash mobs of their own. Location based services play an important role in aiding these movements. Whether it be group purchasing sites created around local communities or mobile check in apps with flocks of users descending on a bar or restaurant, new tools continue to emerge for businesses and brands to create their own mobs.

  We'll look at what tools are available for building mobs and how they are being focused towards completing a specific action. We'll envision what tools have yet to emerge. And we'll explore the delicate balance between pushing an action or a message while maintaining the organic feel that characterizes these movements.

search:
  Go Here, Do This: Location + Collective Action Clive Thompson Wired/New York Times MagazineEdward Frederick LivingSocialJill Okawa Fletcher Virgin AmericaSam Altman Loopt IncVince Sollitto Yelp!


name_last: Mentor Session 6
name: Mentor Session 6
name_index: M
event_category: Mentor Session
event_sub_category: Other
original_serial: event_MP990052
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Adam Herzog (Glassnote Records)
  Blake Neely (Cow On The Wall)
  Brian Bloom (Certilman Balin LLP)
  Jenni Sperandeo (Dangerbird Records)
  Jill Sternheimer (Lincoln Center for the Performing Arts)
  Jo Lenardi (Barsuk Records)
  Joan Myers (Myers Media)
  Shari Reich (Jive Records/Sony Music)
  Thaddeus Rudd (Mom + Pop)

  Summary
  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.

search:
  Mentor Session 6 Adam Herzog Glassnote RecordsBlake Neely Cow On The WallBrian Bloom Certilman Balin LLPJenni Sperandeo Dangerbird RecordsJill Sternheimer Lincoln Center for the Performing ArtsJo Lenardi Barsuk RecordsJoan Myers Myers MediaShari Reich Jive Records/Sony MusicThaddeus Rudd Mom + Pop


name_last: Jesse Woods
name: Jesse Woods
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2924.jpg
website_link: http://www.myspace.com/jessewoodsband
event_category: Showcase
event_sub_category: Rock
search: Jesse Woods
original_serial: event_MS13411
original_venue_serial: Saxon Pub
description:
  In the summer of 2010, Jesse Woods was handpicked out of his garage in Austin, TX by Neon Indian to cover their track 'Mind, Drips'. The song was used as the lead promotional single for their Psychic Chasms re-release on the Fader magazine record label. 

  Later that summer, Jesse went on an 11-date West Coast co-headline tour with Bill Baird (Sunset). Jesse thereafter released a 4-song EP on vinyl called 'Moon Rocks'. The lead single, 'Sparks', was in the top 20 of both the Hypem and WeAreHunted charts.

  Jesse just returned from Vail Valley, CO where he performed at the Snow Ball Festival with The Flaming Lips, Edward Sharpe and the Magnetic Zeroes, Local Natives, Portugal. The Man, and many more. He is currently in the studio finishing up his first full length record which is to be released by Lefse Records in the Spring of 2011.


name_last: Satchel Grande
name: Satchel Grande
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41409.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Satchel_Grande-Transition_Haircut.mp3
website_link: http://www.satchelgrande.com
youtube_link: http://www.youtube.com/watch?v=2ZvoFwBguC4
event_category: Showcase
event_sub_category: Pop
search: Satchel Grande
original_serial: event_MS13120
original_venue_serial: Karma Lounge
description:
  The gentlemen of Satchel have long since established themselves as Omaha’s premier good time, funk, and party band. With shades and pimp mustaches, this nine-piece doesn’t just take the stage, they own it. Keys, percussion, deep bass, clapping, fiery guitar work and sing-along lyrics make a Satchel show one to remember. The sounds owes a nod to both George Clinton and Steely Dan, yet Satchel manages to not only wear its influences on its sleeve but to also take those influences and turn them into something unique. As far as promoting booty-shaking goes, Satchel is the undisputed local king. — Jesse D. Stanek, The Reader


name_last: What Digital Tribes can Learn from Native Americans
name: What Digital Tribes can Learn from Native Americans
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WhatDigitalTribesCanLearn.jpg
website_link: http://Www.Chickasaw.net
hashtag: #DgtlTribe
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7559
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Allison Aldridge-Saur (Chickasaw Nation Division of Commerce)
  Circe Sturm (University of Texas at Austin)
  Holly Counter Beaver (Lighthouse Experience Design)
  Lou Ordorica (Web Achiever)

  Summary
  Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.

search:
  What Digital Tribes can Learn from Native Americans Allison Aldridge-Saur Chickasaw Nation Division of CommerceCirce Sturm University of Texas at AustinHolly Counter Beaver Lighthouse Experience DesignLou Ordorica Web Achiever


name_last: Agnes Obel
name: Agnes Obel
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/45574.jpg
website_link: http://www.agnesobel.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Agnes Obel
original_serial: event_MS11961
original_venue_serial: St David's Historic Sanctuary
description:
  AGNES OBEL
  ‘PHILHARMONICS’ 
  On 4 October Agnes Obel is to release her debut album on [PIAS] Recordings. Called, ‘Philharmonics’, the album will be preceded by the release of the ‘Riverside’ EP on 6 September. Feeling musically related to Roy Orbison, Agnes currently lives in Berlin and possesses the rare gift of a songbird’s voice, bringing to mind Ane Brun, Joanna Newsom or even Ricki Lee Jones. Play “Just So” to anyone in Germany and they’ll tell you it’s the music from the Deutsche Telekom television advertisement. It’s the kind of exposure many an artist would die for, or the kind of publicity an independent spirit might agonise over - venturing into the commercial arena. Yet isn’t it intriguing how a few bars of music can seep into our consciousness and set us off wondering where they came from?					
  This facebookish world of ours offers us the illusion of getting to know people we don’t really know, who their friends are and what they like.  Agnes Caroline Thaarup Obel likes Alfred Erik Lesley Satie and Sonic Youth, Debussy and Dylan, Hitchcock and PJ Harvey. She is from Copenhagen but she lives in Berlin. She studied at the University of Roskilde, a town renowned for a Glastonbury style music festival and home to a marvellous viking ship museum. 

  Then we study the photograph - the owl and Agnes. Their watchful gaze leaves you with the feeling it is they who are looking at us, rather than the other way around. Agnes looks a little like Liv Ullmann in Bergman’s “Persona”, or Tippi Hedren in self-assured Marnie guise rather than the catatonic figure in The Birds. She appears perfectly balanced alongside the eagle owl, both of them mutually protective of their proud serenity. 

  “I walk to the borders on my own
  To fall in the water just like a stone
  Chilled to the marrow in them bones
  Why do I go here all alone”        

  Magically reminiscent of Badly Drawn Boy’s “Camping Next To Water”, “Riverside” begins to draw us deeper into the world of Agnes Obel. Not content to sit in contemplation on the river bank, she becomes one with the current, the translucent quality of sunlight on a stream, the smoothness of pebbles, the singsong of nature. A pastoral idyll in splendid isolation, a heightened sense of awareness she transports back to urban life:    

  “Streetlights dancing in the dark, across the park
  Guess I just hear every sound on the ground”    

  Pascal Comelade comes to mind, his piano haikus of such persuasive clarity, whilst Agnes’ voice is ever so slightly evocative of Rickie Lee Jones on “Pop” and somehow less plaintive than fellow Scandinavian sirens such as Nina Kinert, Stina Nordenstam or Ane Brun. She has such poise, elegantly evading the singer-songwriter undertow by being so much more.

  “I don’t see myself as a singer that plays piano. It always feels weird when people refer to me as a singer, because to me being a singer is secondary to the music. The songs and the melodies are the most important to me. But I’m not sure what you call that..”       

  Then again, why give a name to everything? Still, it is tempting to ask, does one come before the other? The piano keys or vocal chords?

  “Well the piano and the singing are two equal things to me - maybe not inseparable but very connected. You can say they are like two equal voices, one can accompany the other and vice versa. I don’t see any hierarchy in that relation. I use them both when I’m writing songs and making melodies. Sometimes I switch one or the other so the piano role is the vocal role, or I let them answer each other, or simply follow each other as one.”

  Amongst her own compositions, a cover of John Cale’s “(I Keep a) Close Watch” represent one definite locus we can perhaps pin to Ms. Obel. 

  “I have to say I don't really see an affinity at the moment to anyone. I always felt somehow related to Roy Orbison, or at least to his music.” She says, referring to the dreaminess and emotion of his writing, where one is able to make something universal and timeless with a simple and intimate song and melody, “Maybe this is what I’m trying to achieve when I’m making my music ...”


name_last: Shinyribs
name: Shinyribs
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3439.jpg
website_link: http://www.myspace.com/shinyribs
event_category: Showcase
event_sub_category: Alt Country
search: Shinyribs
original_serial: event_MS13105
original_venue_serial: Continental Club
description:
  Shinyribs Russell is known as the front man of the Austin TX musical combo, The Gourds. Born in Beaumont TX, raised in The Church Of Christ he found his calling in biker bars of Louisiana at the tender age of seventeen playing a hybrid of loud country blues rock and psychedelic swamp jangle for the grumpy ingrates congregated there. His regionally notorious band, The Picket Line Coyotes did the college faux chitlin circuit until their demise in the early 90's. The Gourds formed in 1994 and have become a favorite of the Americana/Hippie Jam/Genre Bending scenes of the last 15 + years. Russell in search of an outlet for his massive stockpile of songs began performing solo shows under the pseudonym Shinyribs as early as 2006. After playing a monthly show in Houston for the last two years he has honed Shinyribs into one of the most interesting roots music experiences around. A revolving line up of Austin talent has evolved into the current top notch band; Gourd drummer, Keith Langford, Cerebral Pony Bass man Jeff Brown and Kentucky Fried Keyboard Whiz Winfield Cheek. A Shinyribs recording is due out this Feb-Mar. The much anticipated record is being produced by Mr. Ribs and his long time friend George Reiff. There are guest appearances by Ray Wylie Hubbard, Mark Rubin, Scrappy Judd Newcomb, Michael Fracasso, Phoebe Hunt and more.


name_last: WhoMadeWho
name: WhoMadeWho
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/1263.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/WhoMadeWho-Keep_Me_In_My_Plane.mp3
website_link: http://www.whomadewho.dk/
event_category: Showcase
event_sub_category: Electronic
search: WhoMadeWho
original_serial: event_MS14744
original_venue_serial: The Windish Agency House @ ND
description:
  WhoMadeWho may lack a question mark after their name but their music will certainly have you asking after them. The Danish trio are difficult to pin down but their music sounds as effortless as it is stylistically and sonically adventurous. WhoMadeWho are on a mission to eschew convention. 



  The band formed in 2003, with falsetto voiced bassist Tomas Høffding coming from the Scandinavian rock underground, singer songwriter/guitarist Jeppe Kjellberg from the avantgarde jazz scene (with beard to match), and drummer Tomas Barfod – who also records as Tomboy – a rising star of electronic music. They released several 12-inches on leading German disco label Gomma Records, culminating in their eponymous debut album in 2005, which won them a devoted audience who evangelised about their new favorite band, making it the sleeper hit of the year.

  While touring the globe the band started work on their second album. “The Plot” was released three years later, were it got great reviews across the board, culminating with the +500.000 views for the “Keep Me in My Plane” video. Because of the lengthy recording process with “The Plot”, the band matured sonically, making it a bit more pop, still with the distinct rock- and electro sound.

  As a live band WhoMadeWho are an unforgettable, incendiary experience having played alongside genre bending contemporaries Daft Punk, Soulwax, Hot Chip and LCD Soundsystem as well as having their 1st album song “Space For Rent” covered by Josh Homme of Queens of the Stone Age after seeing them rattling bones in their skeleton garb.

  Always using a foundation of beats and bass lines, the songs are then written on top, alongside the unusual additions of oboe, castanets, electro-synth or vocal harmonizing that pushes their music into the extraordinary. NME once asked ”God knows what would happen if they got serious?”

  That time is now! The skeletons are back in the closet for now, only to be taken out on special occasions. Alongside their extensive touring, WhoMadeWho have been working on a third album that will reveal a darker side together with their own take on party music. Outlandish getups aside, WhoMadeWho get serious on their new material. However, as always it will be full of playfulness and pumped rhythms that will put the room on fire and get the party started.

  WhoMadeWho individually evangelise about 60’s psychedelia, 70’s stoner rock, 80’s mutant disco, 90’s electronica and this have resulted in their warped sound of now. They are so much more than a danceable rock band. They are the spark to a firework display of ideas. And they’re just about to light the blue touch paper for the third time. Don’t stand back! As Seattle paper “The Stranger” wrote after nominating WhoMadeWho’s 2010 South by Southwest performance as the best show of the festival: WhoMadeWho is not only “the rockingest dance band or danciest rock band but both the danciest dance band and the rockingest rock band.”


name_last: The Soundtrack of Our Lives
name: The Soundtrack of Our Lives
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3480.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Soundtrack_of_Our_Lives-Second_Life_Replay.mp3
website_link: http://www.tsool.net
youtube_link: http://www.youtube.com/watch?v=sUtT-8e0fo4
event_category: Showcase
event_sub_category: Rock
search: The Soundtrack of Our Lives
original_serial: event_MS15022
original_venue_serial: St David's Bethell Hall
description:
  So, now it's finally arriving...A well hidden treasure soon to be revealed:  The Soundtrack of Our Lives 'Golden Greats No 1'. A fantastic compilation of mind benders from 'The greatest post-everything six piece space rock band in the history of the eardrum' (NME). After many US tours and live appearances on Leno, Letterman, Conan O'Brien, Carson Daily and hailed by critics and musicians all over the world - TSOOL is now releasing a lifespan of 19 songs from 5 different albums including 2 brand new killer tracks; 'Earthmover' and 'Karmageddon'. Golden Greats No 1, is a trip of a lifetime and the perfect initiation for the absolute TSOOL beginner, and a confirmation for the already blessed. WIth everything from the TSOOL anthem 'Instant Repeater '99' to 'Second Life Replay' (just released on the TV series Californication Season 4 soundtrack) explore the mindscape of hte most converging band on planet Earth right now and get ready for a whole new level of existence - get into the groove of TSOOL! - 'TSOOL are Godsend!'(MOJO), The Soundtrack of Our Lives are the present, the past & the future of Rock'n'Roll! (Noel Gallagher)


name_last: Kiosks, Mobile and the Evolving Retail Experience
name: Kiosks, Mobile and the Evolving Retail Experience
name_index: K
website_link: http://www.sapient.com
event_category: Business
event_sub_category: Dual
original_serial: event_IAP6565
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  FK Funderburke (SapientNitro)
  Hilding Anderson (SapientNitro)

  Summary
  New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.

search:
  Kiosks, Mobile and the Evolving Retail Experience FK Funderburke SapientNitroHilding Anderson SapientNitro


name_last: Blackbird Blackbird
name: Blackbird Blackbird
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3164.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Blackbird_Blackbird-Give_You_Everything.mp3
website_link: http://blackbirdblackbird.com/
event_category: Showcase
event_sub_category: Electronic
search: Blackbird Blackbird
original_serial: event_MS13903
original_venue_serial: Karma Lounge
description:
  Blackbird Blackbird is a one-man Electronic Act started by Mikey Sanders in San Francisco, CA. 

  He assembles various musicians and friends to perform live, including 'Damn the Radio' founder Johnny Hwin, multi-instrumentalist Hamilton Ulmer, Drummer Cade Weidenhaft, analog synth-wielder Frank Midnite, and classically-trained opera singer Amy Foote.


name_last: Black Joe Lewis & the Honeybears
name: Black Joe Lewis & the Honeybears
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3061.jpg
website_link: http://www.blackjoelewis.com
event_category: Showcase
event_sub_category: Punk
search: Black Joe Lewis &amp; the Honeybears
original_serial: event_MS14221
original_venue_serial: ACL Live at The Moody Theater
description:
  Joe Lewis is stuffed into a van with his six bandmates and one stranger, as they hurtle across Texas to a gig in Marfa. Most of the guys are sleeping now, content in the knowledge they've just made the record of their lives. All killer, no filler, the fittingly titled, take-no-prisoners Scandalous (Lost Highway)'once again produced by Jim Eno, moonlighting from his main gig as Spoon's drummer'is a churning slab of rock & roll, blues and funk, laced with a double shot of 100-proof punkitude.

  This band has gotten tight as a gnat's ass through nearly two years of barnstorming without a break. ÂWe've grown a lot as a band, and so has our fan base,Â the lanky, enigmatic Lewis acknowledges. ÂHopefully it's still going up, but it will ultimately be what we make of it. As the shows get bigger and we get bigger, we have to keep improving to meet the demand. If we can't do that, it won't go anywhere.Â From the look in Joe's eyes as he glances at the one-stoplight towns and endless open country of central Texas whizzing past, you can tell he knows whereof he speaks.

  While on the road, they also eagerly soaked up the worldly knowledge of touring mates the New York Dolls and Cedric Burnside & Lightnin' Malcolm. ÂThe Dolls covered Bo Diddley and Sonny Boy Williamson, and so do we,Â says guitarist Zach Ernst, riding shotgun in the van, as he does in the band. ÂThat youthful, aggressive, unschooled thing is really appealing to us. That's what we like to listen to and what we're shooting for. We've had some lineup changes since the first record, but at its core, it's still the same band, and everyone's excited to move on to the next stage.Â

  Like his forebears, Lewis writes from direct, often bitter experience with unflinching veracity. The songs of Scandalous are littered with the debris of age-old issues: hard times and one-night stands, lying and cheating, redemption and revenge. Gritty, raunchy and real, his music is not for the squeamish, but experiencing it fully can be genuinely cathartic.

  The album opens with the funky fantasia ÂLivin' in the Jungle,Â as Joe wails with tonsil-shredding abandon over a rhythm section erupting like a tropical storm and horns honking like hyenas in heat. ÂI've always said that if I ever got rich, I would go buy a bunch of land in the Congo or the Amazon, build a nice house and have an Amazon woman to hang out with,Â he explains, straight-faced. On the following ÂI'm Gonna Leave You,Â the band sends a jolt of electricity through a Mississippi hill country blues template. ÂIt's about leavin' a girl, just gettin' out while you can, before the shit gets too thick,Â he says, punctuating the line with a wicked cackle.

  From there, it's all hands on deck, as one sonic assault after another rips into the eardrums and the pelvis all at once. The instant-classic highway boogie ÂMustang RanchÂ recounts, in sordid detail, an overnight drive between Salt Lake City and San Francisco, Joe spinning out the narrative as a revved-up talking blues. ÂIt was a long, ridiculous drive, and we got the idea of stopping at the Mustang Ranch,Â he recalls. ÂWe were like, 'Let's go, man'we got nothin' better to do.' So we stopped in there, and it was a really odd experience.Â Here, another quick laugh escapes Joe's lips. ÂWe figured out that we don't fit brothels that well, and the girls are all fuckin' busted. But nobody caught anything. Then we left, and we stopped in Reno at six in the morning. It was a freaky experience. We went into a casino and got a cheap breakfast, and all the burnt-out gamblers were walking the town like zombies out there in the early morning. There were even weird lights hovering in the sky. That song's a true story, pretty much.Â

  Lewis seems to be channeling Robert Johnson on ÂMessin',Â which turns on his spooky, low-down vocal and acoustic guitar. ÂI'm just an old-style blues fan, and I'm tryin' to do that kind of thing with it,Â he says, reeling off the names of his favorite practitioners: Lightnin' Hopkins, Junior Kimbrough, Elmore James, Howlin' Wolf and Magic Sam.

  The album's biggest surprise is ÂYou Been Lyin',Â a torrid, politically-themed workout in the tradition of Parliament-Funkadelic and late-'60s Temptations. Featured on this track are the group vocals of the Relatives, a Dallas gospel funk band that made some criminally under-exposed records three decades ago. ÂThey're like the greatest band ever,Â says Joe, Âand I'm glad we got them on there, 'cause they made the track really sweet.Â Here and elsewhere, you can also pick up the influence of the Stooges, another of Lewis' touchstones, in the confrontational physicality of the performances. ÂPeople call us a soul band, but we're more of a rock & roll band,Â he points out.

  ÂWe feel like what we're doing is different from the soul bands with horn sections that are out there right now,Â Ernst adds. ÂWe always joke that we would do that kind of music, but we're not good enough: our guitars are too loud, we're too primitive on our instruments, and Joe is more of a shouter and a talking-blues guy than a smooth soul singer. So we're carving out our own thing because it's the only way that we can do it. We can't play it any cleaner or smoother'and we don't want to, either.Â

  Growing up in Austin and Round Rock, Joe took it all in'Delta and Chicago blues, Memphis soul, Detroit garage punk'and what came out the other end was, and is, unlike anything else out there. ÂI don't know, man'I just kinda dove into it,Â Lewis continues. ÂThese neighbors of mine were in this country band and they got to go on tour all the time, and I had to go to work in this stupid factory. I was like, 'Man, I gotta get in on that.' So I pulled a guitar down off the wall of a pawn shop where I was workin' at the time and learned stuff as I went along. The people I was playing with wanted to practice all the time, and I was like, 'No, man, let's get out there'I wanna try to do this shit.' I pretty much learned on stage.Â

  After years of struggle to get heard, things started moving fast for Lewis after he and Ernst put together the earliest incarnation of Black Joe Lewis & the Honeybears, naming themselves after a crusted container of honey they found on the floor of their ÂdisgustingÂ rehearsal room. They went out with Spoon after Britt Daniel caught a set, and their subsequent, Eno-produced EP caught the ear of Lost Highway's Kim Buie, who signed them to a record deal. Eno then helmed their 2009 debut album for the label, Tell 'Em What Your Name Is!, much of it cut live off the floor. ÂThe album manages to maximize every incendiary second of sonic sexuality the band is putting out,Â raved PopMatters' Christel Loar. ÂMake no mistake, Lewis knows his history, but he also knows his moment, too, and it's now. The Honeybears aren't afraid to mine the past to make music for the future.Â

  That spot-on assessment goes double now. ÂWe pride ourselves on keepin' our own style and staying true to the guys we look up to,Â says Lewis. ÂWe play the music that we like listening to. It's always about the music first.Â

  As night falls, the van pulls into Marfa, the musicians rub the sleep from their eyes and stretch their muscles, which will soon be put to use unloading their gear. This is what they live for'another night blowin' the roof in front of a houseful of boozed-up locals looking for a thrill. For the paying customers, it's a few hours of sweet relief. For Joe Lewis & the Honeybears, it's another long day and hot night in the life of a working band'seven hungry guys with their eyes on the far horizon.


name_last: Profetas
name: Profetas
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1802.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Profetas-Baila.mp3
website_link: http://www.myspace.com/somosprofetas
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Profetas
original_serial: event_MS14090
original_venue_serial: Prague
description:
  'Profetas create a niche of identification for all Latin America, from 8th street down to Ushuaia. A mix of Afro-Latins, mestizos, Indians, whites, mulattoes and other races that make up this multi-ethnic America. Profetas is the new blood that runs through the sonorous veins of a Colombian hip hop scenario, thirsty for identity, novelty and urban reality.' Rolling Stones, September 2006. 

  Since 1997 Profetas has become one of the essential groups to understand the new urban music in Latin America. The fusion of Afro-Colombian music, reggae, rock and a strong basis of hip hop has helped the band to get a good number of followers in Latin America and some European countries such as Germany and Austria. 
  The duo composed of the African singer Antombo Langangui and the Colombian MC Pablo Fortaleza, has received outstanding comments by music critics: already in 2001, the Colombian newspaper EL TIEMPO  presented them as the revelation of Colombian hip hop, after the band's live presentation at Hip Hop al Parque (the most important hip hop festival in Latinoamerica with around 100.000 visitors).
  PROFETAS, a multicultural band with members of different origins and with different musical backgrounds, have so far participated in festivals such as Hip Hop al Parque 2001 and 2005, Rastazo Bogota 2005, La Fete de la Musique in Medellin 2004 and 2005 and in Bogota 2006, Rock al Parque 2009, Reggaejam Germany 2008, European Summer University Germany 2008. 
  In addition they have shared the stage with Gondwana from Chile, Junior Reid, Michael Rose and Tanya Stephens from Jamaica, Culcha Candela from Germany, Alborosie from Italy, Los Cafres from Argentina, and Method Man (Wutang Clan) from the USA, among others. 
  In 2008, PROFETAS toured Europe twice, first in spring as opening act of Culcha Candela's “Hamma” tour and later in summer participating in recognized festivals like the Reggaejam in Germany, the Reggaebenefiz, the Afrolatin Day in Berlin, and the Summer University Convention organized by ATTAC in Saarland, Germany. During these tours PROFETAS played 25 concerts in more than 20 cities all over Europe.
  In addition, PROFETAS won the German version of the European Reggae Contest, competing with more than 400 European bands. In 2009, PROFETAS supported the Latinamerica Tour of the famous American rappers METHOD MAN and RED MAN, and promoted their new single BAILA on radio stations and at live concerts around Colombia. 
  In 2010 Profetas began the Baila World Tour  with 25 concerts in Europe ( alemania, austria , Suiza),  the tour have  dates in NYC (LAMC) and 8 concerts in Denmark .
  After the success of their first record Amor y Fortaleza (Love and Strength), PROFETAS are preparing BAILA, their new groundbreaking album!


name_last: Bloodgroup
name: Bloodgroup
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/41816.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bloodgroup-My_Arms.mp3
website_link: http://www.bloodgroup.is
event_category: Showcase
event_sub_category: Electronic
search: Bloodgroup
original_serial: event_MS14244
original_venue_serial: Malaia
description:
  Having released one of the very best albums of 2009 in Iceland according to critics and others alike, Bloodgroup have risen from making simple electro pop in run-down houses in East-Iceland to something much bigger.

  This four-piece band is known for sensational live shows, their captivating melodies and powerfully crafted brand of electronic music. Bloodgroup released their debut album, Sticky Situation, in November 2007. The album was very well received, and Bloodgroup were considered as one of the most interesting bands in Iceland following its release. The next two years were spent mostly on touring, playing festivals like SXSW in Austin -  Texas, NXNE in Toronto - Canada, Roskilde festival in Denmark, CMJ in New York, Eurosonic in the Netherlands and Iceland Airwaves.

  Bloodgroup's second album, Dry Land, was released in Iceland on December 2nd 2009. It has been one of the most successful albums in Iceland since its release, praised by critics and the first single, My Arms, has done extremely well on Icelandic radio. Dry Land received the Icelandic independent 'Kraumur' Album awards and has been called 'the best album of the year' by most critics in Iceland, and has been described as a big step forward for the band.


name_last: Food and Music - One Big Happy Meal
name: Food and Music - One Big Happy Meal
name_index: F
website_link: http://don't have one
hashtag: happymeal
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP5848
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  Bev Chin (Scorch Marketing)

  Participants:
  Darin Bresnitz (Diabolik Productions)
  Jamie Lauren (Beechwood)
  Judy Miller Silverman (Motormouthmedia)
  Meric Long (The Dodos)

  Summary
  Restaurant owners, chefs and their kitchen/wait staff are not only lovers of food, but music as well. Just about every type of kitchen you walk into regardless of size or location blare tunes over the speakers throughout their busy operating hours. Celebrity Chefs such as Anthony Bourdain and Marco Pierre White are often seen wearing rock t-shirts at events or on their respective television shows.  Musicians enjoy good food and dining at restaurants whether they're on the road, at home or on holiday. The everyday consumer also likes food and music.  Recently, the culinary world has successfully been blending and working with the music industry, creating fun and tasty marketing opportunities that have brought in events garnering revenue as well as the two things people love most together:  food and music. Some of these opportunities include television shows such as IFC's 'Dinner with the Band,' food and beverage sponsorships/presence at music festivals and promotional music samplers.  In this panel, we'll focus on and discuss some of these opportunities, accomplishments and outcome of branding the food world with the music scene nationally.

search:
  Food and Music - One Big Happy Meal Darin Bresnitz Diabolik ProductionsJamie Lauren BeechwoodJudy Miller Silverman MotormouthmediaMeric Long The DodosBev Chin Scorch Marketing


name_last: SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
name: SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
name_index: S
event_category: Party
event_sub_category: Various
search: SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
original_serial: event_OE00418
original_venue_serial: The Belmont
description:
  BestBuzz is excited to host the SXSW Interactive ‘Appy Hour’ Party.  Guest list is limited and there will be a DJ and plenty of fun surprises at the event.  Get ‘appy’ with us and come mix and mingle with the industry’s best while enjoying appetizers, an open bar, party favors, and our signature Appy Hour ‘BuzzBrew’ cocktails. www.bestbuzz.bz/sxsw


name_last: Sinamantes
name: Sinamantes
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41654.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sinamantes-The_Frog.mp3
website_link: http://www.myspace.com/sinamantes
event_category: Showcase
event_sub_category: Pop
search: Sinamantes
original_serial: event_MS14900
original_venue_serial: Copa
description:
  SINAMANTES serves up a creative and elegant blend of Latin and Brazilian pop music, with a variety of influences, from tango to jazz, touching upon Brazilian beats and folk. A classy repertoire with a soft dancing mood, also including delicate songs with an amorous air, sometimes sentimental, always contemporary. The defining element of their music is its excellent quality combined with total creative liberty and the chemistry of the trio on stage. Original songs meet classics renewed in surprising new arrangements.


name_last: Apollo 18
name: Apollo 18
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/45149.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Apollo_18-Trampoline.mp3
website_link: http://www.myspace.com/apollo18official
event_category: Showcase
event_sub_category: Rock
search: Apollo 18
original_serial: event_MS10888
original_venue_serial: Headhunters
description:
  Award-winning South Korean post-rock and post-hardcore act Apollo 18 formed in the summer of 2008 in the suburbs of Seoul.

  The trio released their debut EP, Red, in February 2009.  In July 2009 they issued their [0] or The Blue Album full-length.  Later that month, Apollo 18 performed at South Korea’s two largest summer rock festivals, the Jisan Valley Rock Festival and Incheon Pentaport Rock Festival.  In September of 2009 they played at a pair of sold-out Tokyo gigs for Japanese indie label Zankyo Records fifth anniversary party.  

  In November, Apollo 18 were awarded the government-sponsored “Hello Rookie” prize for being South Korea’s most promising young act of 2009.  Soon after they began making the final installment of their three album “color” series, Violet.  While creating Violet, they received government funding to re-record all of Red and used the opportunity to add extra tracks to the disc.  Both the enhanced edition of Red and Violet came out in January 2010.  

  The act’s rapid rise to top-tier status in South Korea’s rock ranks was further cemented with their “Rookie of the Year” win at the 2010 Korean Music Awards in March.  In 2010 they also performed at Seoul's Green Plugged Festival, the Jisan Valley Rock Festival, and opened for Roadrunner Records's Berri Txarrak.     

  Already South Korea’s premier new group, it won’t be long before Apollo 18 are the country’s best band period.      

  DISCOGRAPHY:  

  February 2009 Red // July 2009 [0]/ The Blue Album // January 2010 Red (enhanced reissue) // January 2010 Violet (EP)

  PRESS QUOTES:

  “I don't know how they do it, but in spite of all the awesomeness displayed on record they are even more incredible live. If there's one Korean indie act that could tour the world today, Apollo 18 is it.” -- Indieful ROK

   “…their powerful playing literally made my jaw drop and left me repeatedly muttering the phrase ‘holy f*ck!’ well after their deafening set had finished.”  -- GROOVE Korea

  “Melt[ed] my face off with honest to goodness rock awesomeness.”  -- INIT_Music

  “Mixing atmospheric post-rock with bits of fast-paced, hardcore-infused rock, their fantastic set was one of the best gigs I’ve witnessed in ’09” –- Korea Gig Guide


name_last: All These Worlds Are Yours: Visualizing Space Data
name: All These Worlds Are Yours: Visualizing Space Data
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/AllTheseWorldsAreYours.jpg
website_link: http://www.jpl.nasa.gov
hashtag: #RealSpace
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7004
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Douglas Ellison (UnmannedSpaceflight.com)
  Kevin Hussey (Jet Propulsion Laboratory)
  Miles O'Brien (PBS)
  Veronica McGregor (NASA Jet Propulsion Laboratory)

  Summary
  At the intersection of video gaming technology, open government and citizen science are new applications making it easier and more fun for the public to explore space data.  Get an inside look at virtual environments incorporating real-time spacecraft data and images. Become an armchair astronaut and travel through the cosmos from your personal computer. Ride along with NASA spacecraft, hazardous asteroids and distant planets, or just experience the vastness and beauty of space. All these worlds are yours... including Europa.

search:
  All These Worlds Are Yours: Visualizing Space Data Douglas Ellison UnmannedSpaceflight.comKevin Hussey Jet Propulsion LaboratoryMiles O'Brien PBSVeronica McGregor NASA Jet Propulsion Laboratory


name_last: Our Devices: How Smart is too Smart?
name: Our Devices: How Smart is too Smart?
name_index: O
website_link: http://www.intel.com
hashtag: #TooSmart
event_category: Emerging
event_sub_category: Solo
search: Our Devices: How Smart is too Smart? Genevieve Bell Intel Corporation
original_serial: event_IAP8251
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Genevieve Bell (Intel Corporation)

  Summary
  We won't quote Moore's Law to you, but we can all agree that technology is evolving at a rapid clip, maybe doubling its efficiency something like every two years (okay we couldn't resist). As these newly-evolved smart devices hit the market, consumers are changing with them. We become more social, more chatty, more plugged in as a result. We have a wealth of information at our fingertips and we're able to access it faster with smaller and smaller devices. How is all of this information, accessibility and speed changing us? Are consumers doubling our intelligence every two years?

  As an Intel Fellow and Director of Interaction & Experience Research for Intel Corporation, Genevieve Bell currently leads an R&D team of social scientists, interaction designers, human factors engineers, and a range of technology researchers to create the next generation of compelling user experiences across a range of internet-connected devices, platforms, and services. She will drive user-centered experience and design across the computing continuum.


name_last: Bikini
name: Bikini
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1751.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bikini-American_Mourning.mp3
website_link: http://biikiinii.com
event_category: Showcase
event_sub_category: Electronic
search: Bikini
original_serial: event_MS14733
original_venue_serial: The Windish Agency House @ ND
description:
  Bikini is Nigel Diamond and Olivier Olivier. Their music is like Salinger on MDMA. Diamond is originally from Miami and Olivier was classically trained at the Royal Conservatory.

  Olivier Olivier is the son of the late Indian poet Fateh Bains and moved to Canada where he attended Glen-Lyon Norfolk School, a school chosen for its musical program affiliated with the Royal Conservatory of Music. It was here Olivier met Nigel Diamond, who was sent down after he was expelled from his previous school.

  It wasn’t until after Glen-Lyon Norfolk that the two began to make music together. Olivier composes all the melodies in the fall of each year, drawing his inspiration from the poetry he writes during the summer. He records vocals, exports all his drafts without titles or form to Diamond. Diamond spends the following spring arranging Olivier's melodies, rhythm sequences and vocal treatments – adding his own lines. The result is a finished record. Nothing is sent back to Olivier. The songs are sent from Diamond to be mastered and released.


name_last: Young L
name: Young L
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/2294.jpg
website_link: http://www.myspace.com/younglmusicpage
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Young L
original_serial: event_MS11077
original_venue_serial: Venue 222
description:
  The Pack member and producer, Young L, has decided to release a solo project during the group's downtime.  He is excited to showcase his talent on the mic and behind the scenes.


name_last: Iterate or Die: How Media Businesses Must Adapt
name: Iterate or Die: How Media Businesses Must Adapt
name_index: I
event_category: Future of Journalism
event_sub_category: Panel
search: Iterate or Die: How Media Businesses Must Adapt Kim-Mai Cutler Inside Network
original_serial: event_IAP000653
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Kim-Mai Cutler (Inside Network)

  Summary
  In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news.

  Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work.

  How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?


name_last: Content Rules
name: Content Rules
name_index: C
website_link: http://www.digitaldads.com
hashtag: #ContentRules
event_category: Book Reading
event_sub_category: Book Reading
search: Content Rules Ann Handley annhandley.comCC Chapman Digital Dads
original_serial: event_IAP8342
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Ann Handley (annhandley.com)
  CC Chapman (Digital Dads)

  Summary
  How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

  Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity.

  Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. 

  More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.


name_last: How Small Screens are Making iTV Big
name: How Small Screens are Making iTV Big
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HowSmallScreensAreMakingITVBig.jpg
website_link: http://schematic.com
hashtag: #iTVmobile
event_category: Future15
event_sub_category: Future15
search: How Small Screens are Making iTV Big Colombene Jenner Possible Worldwide
original_serial: event_IAP6498
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Colombene Jenner (Possible Worldwide)

  Summary
  Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching.

  Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.


name_last: Christeene
name: Christeene
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/41148.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Christeene-Fix_My_Dick.mp3
website_link: http://www.christeene.org
youtube_link: http://www.youtube.com/watch?v=QkL9Fpp1FF4
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Christeene
original_serial: event_MS12316
original_venue_serial: Kiss &amp; Fly
description:
  CHRISTEENE is a 'Drag Terrorist' and has been characterized as a sexually infused sewer of live rap and vile shamelessness, showcasing a most impressive set list ranging from Electro to R&B, Hip Hop to Dub Step.

  Attempts at gathering information on CHRISTEENE concerning age, origin, race, religion and even gender have proven fruitless, leaving the public to rely primarily on an impressive and highly stylized collection of music videos released through the collaborative efforts of CHRISTEENE and award winning filmmaker and cinematographer, PJ Raval (unraval.com)...who remains quiet on the subject of their relationship. 

  Appearing alongside the singer are two highly distinct Backup Boyz, T-Gravel and C-Baby, and accompanying DJ/ Music Producer, JJ Booya.  Reports from live shows describe scenes involving butt plugs tied to bouquets of balloons being released into the air from CHRISTEENE's arse, intimate yet bizarre confessionals over tea, and a wardrobe and nursery-like stage design styled from the scraps of society...classifiable as 'Dumpster Couture'.

  Within a year, multiple sightings of CHRISTEENE have been documented in Austin - SXSW, QUEERBOMB, HOMOSCOPE, FUN FUN FUN FEST, GAYBIGAYGAY, California (primarily San Francisco - FOLSOM STREET FAIR, MAGNUM, BEARRACUDA, SOME THING, HOMO A GO GO and Los Angeles - BEARS IN SPACE, SHITS AND GIGGLES, THE WILDNESS, BIG FAT DICK),  New York City - THE 'F' WORD, Portland - BLOWPONY / PRIDE, New Orleans - BEARRACUDA, and Paris, France - SPOTLIGHT CLUB w/ world renowned fashion designer Rick Owens and Michele Lamy.

  The entertainer's music and live shows have cast an unprecedented net across a unique demographic including married men, dykes, queers, single women, bears, fraternity brothers and people of the medical profession, clearly signifying a rapidly growing pandemic on popular culture as we know it.


name_last: Interoperable Locations: Matching Your Places with My Places
name: Interoperable Locations: Matching Your Places with My Places
name_index: I
event_category: Special Programming
event_sub_category: Panel
original_serial: event_IAP000465
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Adam DuVander (ProgrammableWeb)
  Josh Babetski (MapQuest)
  Kate Chapman (FortiusOne / GeoCommons)
  Scott Raymond (Gowalla Incorporated)
  Tyler Bell (Factual Inc)

  Summary
  Developers and applications have challenges matching the same location between data sources and sharing a location between applications. Why? In this panel, we'll look at the pros, cons, and challenges of using proprietary, open source, and/or community-built data sets; why there won't be one location database to rule them all; ways we can all work together to make sure your place is my place when our applications talk to each other; and why all of this is important.

search:
  Interoperable Locations: Matching Your Places with My Places Adam DuVander ProgrammableWebJosh Babetski MapQuestKate Chapman FortiusOne / GeoCommonsScott Raymond Gowalla IncorporatedTyler Bell Factual Inc


name_last: Bird Peterson
name: Bird Peterson
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2351.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bird_Peterson-Bird_PEterson_and__Ocelot_-_Soul_Survivor.mp3
website_link: http://www.birdpeterson.com
event_category: Showcase
event_sub_category: DJ
search: Bird Peterson
original_serial: event_MS11142
original_venue_serial: Beauty Bar Backyard
description:
  Bird Peterson, or Texas born Andrew 'Old Shep' Hoke, is just what the doctor ordered. He prides himself as the Elegant Gentleman King of Hot Jams, and retains this title by his own doings. He's a scholar in the art of bass, a pundit of booty shaking, and an authority on what makes the youth of the nation bounce. Working through a mix of contemporary rhythm, low end madness, and classic freshness, Peterson can only be limited by the amount of speakers in a venue. His originals have made him known across the globe. His remixing of artists like Three 6 Mafia, MSTRKRFT, Tiesto, The Wu-Tang Clan, Robin Thicke, Ocelot, Felix Cartal, Gucci Mane, Wale, and soooo many others have set the planet's ears aflame. He's shared the stage with such greats as MSTRKRFT, Diplo, Tiesto, DJ AM, Craze, The Bloody Beetroots, Rusko,  Chase & Status, and soooo many others. He's a proud member of the acclaimed Undocumented Mgmt family and reins as art director for Teenage Riot Records. He's a publicly proclaimed 'Wizard Of The Dance Scene' and it shows! Ladies and Gentlemen, use all the contraception you can, because Mr. Peterson came to spread his hot noise all over the crowds. BOOM!


name_last: All Tiny Creatures
name: All Tiny Creatures
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/4163.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/All_Tiny_Creatures-An_Iris.mp3
website_link: http://alltinycreatures.com/
event_category: Showcase
event_sub_category: Rock
search: All Tiny Creatures
original_serial: event_MS14225
original_venue_serial: Skinny's Ballroom
description:
  Wisconsin quartet All Tiny Creatures, led by Thomas Wincek (Volcano Choir), will release their first full length album Harbors on Hometapes on March 29, 2011.

  The building blocks of the new album, like All Tiny Creatures' 2009 Segni EP, were whittled from looped and freestanding sounds democratically created by synthesis, guitars, and percussion. But as the needle glides into 'Holography', the swift and playful start of Harbors, there's a new kind of compositional poise. It's an album of transformative repetition, of music that travels freely between the left and right brain. It pulls from the same well (with a new bucket) as their Krautrock and Minimalist forebears -- guys like Steve Reich, Terry Riley, and Manuel Göttsching --and even the greater history of rhythmic percussion found the world over. And then there's one entirely new instrument for All Tiny Creatures: the human voice.

  All Tiny Creatures introduce vocals on Harbors, adding a new dimension to their sound as well as to their entire creative process. As songs began to take shape, they were shared with a close (and very talented) group of friends. These were instruments that could talk back. Joining All Tiny Creatures vocalists Thomas Wincek and Andrew Fitzpatrick are Justin Vernon (Bon Iver), Roberto Carlos Lange (Helado Negro & Epstein), Phil Cook, Brad Cook, and Joe Westerlund (Megafaun), Ryan Olcott (12 Rods, Mystery Palace), Matthew Byars (The Caribbean), and Jennifer Fitzpatrick (a scientist and Andrew's wife).

  Harbors will be released on double LP, compact disc, and digitally. The album features striking visual art by world-renowned designer Aaron Draplin of Draplin Design Co., Portland, Oregon.


name_last: The Answering Machine
name: The Answering Machine
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/45558.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Answering_Machine-Animals.mp3
website_link: http://www.myspace.com/theansweringmachine
event_category: Showcase
event_sub_category: Rock
search: The Answering Machine
original_serial: event_MS11917
original_venue_serial: 512 Rooftop
description:
  The Answering Machine burst onto the scene in late 2006 as a 3-piece to a wave of giddy adulation and excitement. The band, who had all met at University in Manchester, were smart, well dressed and had a setlist full with potential dance floor fillers. Acclaim arrived hard and fast. Arguably too fast - the band took their time to shape new ideas, and headed leftfield to make good on all that early promise, and without compromise.

  In 2007, the band replaced their drum machine for a real drummer, Ben Perry.

  Having spent most of 2008 prolifically writing several dozen new songs, the young citygazers locked themselves up in a remote North Yorkshire studio with Manic Street Preachers' producer Dave Eringa, and returned with their eagerly awaited debut album 'Another City, Another Sorry' released in June 2009. 

  The album shows a band who had taken their time to polish their craft. Rather than settle for a second rate rushed album, The Answering Machine wrote bigger, better and more exciting songs yet still retained their youthful indie pop outlook. It's an astute, confident debut with forty minutes of perfectly crafted pop songs. 

  The album was instantly appreciated by many of the major UK publications and radio stations. The NME declared it a 'perfect debut' whilst BBC said 'these songs are utterly remarkable'. After all this praise the Answering Machine hit the road for the rest of the year. The Manic Street Preachers requested the band as main support on their full UK tour playing to over two thousand people a night.  The band have also played extensively in the UK alongside other bands such as The Charlatans, Doves, Twisted Wheel, Ra Ra Riot and The Casio Kids.

  Having toured the length and breadth of the UK constantly for a year, which included a month's residency of shows in New York in October/December 2009, the Answering Machine turned to writing their second album in January 2010. Tracking on the album was completed in June 2010 and the band engaged Dave Eringa again to mix the album. The band plans to tour extensively in Europe, USA and Japan in the second half of 2010 and onwards into 2011.

  The band release the title track of their 2nd album Lifeline on 14th Feb and the album itself was released on 21st Feb.


name_last: The Ripe
name: The Ripe
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/45126.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Ripe-Constant_Waves.mp3
website_link: http://www.myspace.com/ripemusicatx
event_category: Showcase
event_sub_category: Rock
search: The Ripe
original_serial: event_MS11652
original_venue_serial: Easy Tiger Patio
description:
  The Ripe has sprung forth from it's roots in power-pop, folk, garage, and psychedelia while still being nurtured by contemporary sounds and influences.  Born in 2007, the Austin, Texas quartet consists of Jake Garcia on guitar and vocals, Erick Olesen on guitar and rhodes piano, Gian Ortiz on bass and vocals, and Nick Yaklin on drums.  Cultivated by the energy and hooks of power-pop favorites such as Big Star and The Nerves, and consciously trying to bring to real life the Beatles White Album, these guys also feed upon equal doses of Forever Changes era LOVE and The Kinks at their Village Green best.  They are but saplings.  But students of rock and roll will want to take a stroll through this forest.  The Ripe just returned from a rejuvenating summer in the north of Spain, where they created their full-length debut record on vintage BBC/Abbey road sound recording equipement at the fabled Circo Perrotti studios.  Please. Stay. Tuned...


name_last: Ocelot
name: Ocelot
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/3266.jpg
website_link: http://www.ocelotmthrfckrs.com
event_category: Showcase
event_sub_category: Electronic
search: Ocelot
original_serial: event_MS13018
original_venue_serial: Malaia Upstairs
description:
  The last couple of years have seen a blog and remix driven rise for Ocelot - the trans-Atlantic dance music duo, as opposed to the South American leopard. Remixes for The Killers, Röyksopp, and Robyn and a host of take-no-prisoners DJ sets alongside the likes of Grace Jones, Aeroplane, Deadmau5, Diplo, have groomed the pair for No Requests, their very own album of tough but unashamedly poppy floor-fillers. 
   
  Having broken out from the blogosphere and onto the dancefloor with nihilistic clubbing anthem ‘Our Time’, Ocelot release their debut Wall Of Sound single ‘Beating Hearts’ on April 11th. The Quincy-Jones-on-pills of ‘Beating Hearts’, is a typical taster of the high octane pop sprayed liberally across their forthcoming album. Elsewhere ‘Forbidden Touch’ comes on like a contagious amalgam of Daft Punk, Eric Prydz and ‘Cold As Ice’-era Foreigner, it is Ocelot at their most Saturday night immediate and is juxtaposed by the wry, mellow ‘Never Trust A Singer’, featuring Neil Hannon of The Divine Comedy, and the steroid vocoder R&B of ‘Your Eyes’. 
   
  The one consistent throughout is heavy riffs - peaking on the fret tapping frenzies of ‘Fist OF Harmony’, ‘All Around Us’ and ‘Medicine’. Hammered out on disco synths but somehow redolent of classic rock power-chords, these tracks hint at Ocelot’s unlikely background. The entwined tale of Texan Cory Kilduff and Yorkshireman James Welsh begins far, far from raves, beats-per-minute and DJs…
   
  Back in his late teens in Austin, Texas, Cory Kilduff, vocalist with hardcore metal band The Rise, had his eye on a girl. The problem was she’d already agreed to date an English guy, one of a group who came over annually to escape the British winter and take advantage of Austin’s thriving BMX biking community. The week before the Brits arrived Cory started seeing her yet she still insisted on introducing him to the English BMXers.
   
  “I originally thought they were going to beat the shit out of me,” laughs Cory. They didn’t, though. They all got on brilliantly, sharing a taste for skate culture and heavy music. Cory especially hit it off with Jimmy Welsh from Leeds.
   
  Jimmy grew up in rural Keighley (pronounced ‘Keith-Lee’) on the Yorkshire Moors. His dad, a chocolate delivery man, was keen on ‘60s groups such as The Grateful Dead and Jefferson Airplane and Jimmy took up the guitar aged seven, his first public performance was of JJ Cale’s ‘Cocaine’ at a school nativity play.
   
  “At school everyone was into The Prodigy and the Chemical Brothers,” recalls Jimmy, “and there was a big gabba techno scene in the area. We didn’t really separate that from the metal scene - it was all obnoxious music to us.”
   
  Everyone was also into riding, BMXs and mountain bikes, which in the Yorkshire Dales was a more practical hobby than skateboarding. Thus, when an older friend went to work for BMX company ‘Terrible One’ in Austin, it wasn’t long before 15 year old Jimmy followed on the first of many visits.
   
  Jimmy met Cory as The Rise were just taking off. They’d signed to an independent and would put out an album in 2002. Taking their lead from Swedish punk band Refused, they also admired electronic noiseniks such as Alec Empire and Kid 606.  When the band were given a support slot for a UK tour Jimmy, offered his services as tour and merchandise manager. One night he presented the band with a remix he’d done of one of their songs, “a junglist Squarepusher-ish thing” is how Cory describes it. The Rise loved it and included it on the vinyl version of their album.
   
  When it came time to record their second album “We got Jimmy a ticket to come to Texas for an entire Summer and said, ‘By the way, you’re in the band’,” says Cory whose Austin apartment became the de facto recording studio. When the Rise sessions finished each night, the pair played around with the equipment remixing hardcore bands with a view to an album of the results. The album came to naught, but the pair developed a rowdy show playing out their punk-metal cut-ups to skate kids and headbangers.
   
  “It was a remix of [Kentucky alt-rock outfit] Elliott that changed things,” explains Cory, “The rest were screaming hardcore bands but Elliott had these ethereal vocals which we joked around with, threw them through the Auto-Tune, and created a Cher-esque dance track. We’d play it as a joke at the end of our set and the hardcore kids loved it.”
   
  Their mix of Elliott’s ‘Believe’ was the starting point for Ocelot.  While conceived in the spirit of irony, it was the mix’s poppiness they enjoyed most, “You can only be noisy all the time for so long before you get a bit sick of it,” sighs Jimmy, “and we wanted to try something more melodic.”
   
  “We grew tired of trying to out-dirty people,” Cory agrees, “We thought, ‘Let’s just make good dance tracks.’ Then, with Justice and MSTRKRFT coming up we saw how these two worlds could collide. You didn’t have to sacrifice being dirty and noisy to make dance music.”
   
  When The Rise fizzled out in 2005, Cory and Jimmy continued to make dance music for fun, working together from opposite sides of the Atlantic. As time passed, they developed a long-standing relationship with hip LA blog/label Iheartcomix which dramatically raised their profile. Cory was, by now, a graphic designer while Jimmy was doing location sound for TV and film (“I did Emmerdale but the worst was this film Catalina about a transvestite superhero”). However, the remix offers started to come in and when their version of Dragonette’s ‘Competition’ became a club hit in ‘08, there was a wave of interest. Cory moved to Leeds so the pair could produce and DJ together and suddenly Ocelot was a going concern.
   
  “I was a latchkey kid,” recalls Cory of his ‘80s childhood in Dallas, “The primary base of my musical taste is ‘80s movie soundtracks, films watched when I came home from school, from ‘Pretty In Pink’ to ‘Transformers’, from cheese like Stan Bush to Harold Faltermeyer and Giorgio Moroder.”
   
  All this can be heard in Ocelot alongside the big bad riffing. On their album, as a tribute to their past, they have Refused vocalist Dennis Lyxen on the hammering techno-rocker ‘America’, yet it sits easily beside music that, as their MySpace claims, has “all the fun of trance without all that trance”.
   
  “We’re unashamedly into pop,” laughs Cory, “Michael MacDonald, Michael Jackson…”
  “Depending on the atmosphere we wouldn’t think twice about dropping Hall & Oates or ELO at a party,” adds Jimmy.
   
  The idea of two punk-metallers channelling the spirit of big-haired US pop via the crunch of Parisian underground electro just sounds mad. Happily it’s a craziness that makes sense, especially on the dancefloor. Ocelot may be the newest big cat in the club jungle but they’re about to give disco tigers everywhere a run for their money…


name_last: The Making of IT'S ABOUT YOU, A Super 8 Documentary
name: The Making of IT'S ABOUT YOU, A Super 8 Documentary
name_index: M
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP990125
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Rhonda Vigeant (Pro8mm)

  Participants:
  Ian Markus (It's About You)
  Kurt Markus (It's About You)
  Phil Vigeant (Pro8mm)

  Summary
  This panel will take an intimate look at the creative elements, technology, equipment, workflows and obstacles that needed to be addressed to shoot a full length feature documentary on Super 8 film. Filmmakers Kurt and Ian Markus will intimately and candidly talk about the making of the film and take Q&A from the audience. Phil Vigeant will talk about the role his lab and transfer facility played, in order for the filmmakers to achieve their creative vision on Super 8 film.

  This panel will take an intimate look at the creative elements, technology, equipment, workflows and obstacles that needed to be addressed to shoot a full length feature documentary on Super 8 film. Filmmakers Kurt and Ian Markus will intimately and candidly talk about the making of the film and take Q&A from the audience. Phil Vigeant will talk about the role his lab and transfer facility played, in order for the filmmakers to achieve their creative vision on Super 8 film.

search:
  The Making of IT'S ABOUT YOU, A Super 8 Documentary Ian Markus It's About YouKurt Markus It's About YouPhil Vigeant Pro8mmRhonda Vigeant Pro8mm


name_last: DJ Wade-O (Between Sets)
name: DJ Wade-O (Between Sets)
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3948.jpg
website_link: http://www.wadeoradio.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DJ Wade-O (Between Sets)
original_serial: event_MS14687
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Hello, my name is Wade “DJ Wade-O” Harris and I host the Wade-O Radio Show, where It’s More than Music…It’s Ministry!  I believe that music is one of those rare art forms that can bring people of all races, nationalities and economic backgrounds together. In its purest form, music can inspire, encourage and evoke an emotional response that can resonate with the listener for hours and even days on end. Ministry takes that a step further. Ministry equips others with the skills to become all that God has destined for them to become.

  Although I grew up going to church in Columbus, Ohio, for the first 22 years of my life I didn’t have a true personal relationship with Jesus Christ.  I knew who Jesus was, but I was not committed to serving Him.  During my college years at Howard University and then going by the name DJ Oddysey, I hosted the #1 radio show on Howard’s student run radio station WHBC 830 AM.  As such, I had the opportunity to share the stage or DJ events with and for the likes of Nas, Busta Rhymes, Alicia Keys, DJ Clue, Fabolous, DMX, Biz Markie, Mos Def, Baby Sham, Ashanti and Mobb Deep.  

  Despite that “worldly success,” I was spiritually bankrupt.  I was never truly at peace.  I knew I needed to make a change in my life, but I was scared.  I didn’t want to miss out on all of the fun.  I thought that when I finally grew up, then I would get serious about serving the Lord.

  In 2002, my life changed. A good friend gave me a book written by former hip-hop superstar Ma$e entitled Revelations.  Through Ma$e’s (now Pastor Mason Betha) testimony, I was re-introduced to Jesus Christ.   I saw someone who had everything I was chasing: money, power and respect, yet gave it all up to serve the Lord.  At that moment, I knew the Lord was calling me.  This time, I accepted the Lord’s call and my life has not been the same ever since.   Even though I’m still growing up, I’ve dedicated my life to telling others about Jesus Christ.

  I currently host and produce my own syndicated Christian Hip Hop radio show/podcast, The Wade-O Radio Show, which can be heard Saturday Evenings from 11 PM to 1 AM on the 5 stations in and around the NYC Metro Area owned by WRDR The Bridge-FM.   Thru my program, I have had the opportunity to interview the likes of Tonex, Rockwilder, Dorinda Clark-Cole, Lecrae, Da T.R.U.T.H., KJ-52, Trip Lee, Canton Jones, the Frontlynaz, J.J. Hairston from Youthful Praise and many more.  Currently the show has a potential reach of over 6.5 million people.

  The Lord has also allowed me to serve as the announcer and producer of my Pastor’s radio show entitled Inspired with Pastor David Jefferson Sr., which can be heard on New York City’s only 24-hour gospel station, WLIB 1190 AM twice a week.


name_last: Red Fang
name: Red Fang
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/2828.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Red_Fang-Hank_Is_Dead.mp3
website_link: http://redfang.net
event_category: Showcase
event_sub_category: Metal
search: Red Fang
original_serial: event_MS11491
original_venue_serial: Dirty Dog Bar
description:
  Red Fang signed to Relapse Records in 2010.

  In 2005, David Sullivan, Maurice Bryan Giles, Aaron Beam, and John Sherman consolidated their powers to form RED FANG. They played their first, legendary show on the final night of that year, welcoming 2006 with buckets of sweat and splinters of destruction. Exactly one year later, they were opening for The Melvins and Big Business.

  In their previous bands, the members of Red Fang created difficult, complicated, challenging music. With Red Fang, they take a different approach, returning to what initially inspired them to form bands - heavy, exciting, sometimes threatening music that at first appears simple and straightforward, but whose sophistication reveals itself upon repeated listening.

  The progenitors were bands like Black Flag, Black Sabbath, Soundgarden, and Slayer, but there are a crop of contemporary bands that exhibit the same inspirational combination of heaviness, deceptive simplicity, and catchiness - Hot Snakes, Big Business, and QOTSA.

  It is Red Fang's goal to create music that, as writer Lance Chess describes, 'appeals to both the thinking and the banging head.'

  AN INTERVIEW WITH RED FANG

  Q:
  A: We all lived in Portland and had been fans of/played in each other's bands for years, but it wasn't until 2005 that we discovered that each of us held 1/4 of an amulet whose reassembly created the magical riff tornado that is Red Fang.

  Q:
  A: It was a lot better than 'Blue Tooth,' and honestly, it was the first name suggested that nobody hated.

  Q:
  A: Yes. Our friend Whitey conceived, constructed, shot and edited that video almost entirely himself. He definitely had help from some very talented and dedicated professionals, but all we really did was show up and drink lots of beer - thanks, Whitey! And, yes, he has another video planned for us to coincide with the release of the next album, and it is going to be AWESOME!!

  Q:
  A: We don't yet have an official release date, but we are proud and extremely pleased to announce that we are now working with the inimitable RELAPSE records. Matt moved to Portland a couple years ago and we his a super nice, enthusiastic, hard-working man who is going to be really fun to work with.

  Q:
  A: It was great! The process was very smooth. He approached us right after the Prehistoric Dog video came out about producing our next record. We were pretty hesitant at first, but after hearing some cuts off their at-the-time upcoming record, we realized that just because his band (The Decemberists) is so different from ours, that didn't mean he couldn't apply the same principles of creating a kick-ass sounding record to our band. He did a fantastic job.

  Q:
  A: Led Zeppelin, Soundgarden, The Melvins, Slayer, Hot Snakes, Big Business, Black Sabbath, Black Flag, Cherubs, YOB...

  ---
  Press:
  RED FANG is the latest effort from long time bros and collaborators Bryan Giles (Last of the Juanitas, Party Time), Aaron Beam (Dark Forces, Lachrymator), David Sullivan (Party Time, facedowninshit, Shiny Beast) and John Sherman (Party Time, Bad Wizard, Trumans Water, All Night). The four have boiled down their disparate sounds to create the ONLY sound: RED FANG.

  'Stoner-rock grooves atop Hot Snakes-like slithering guitar attacks.'

  I can't get enough of the rough mixes of new material from Portland’s Red Fang. Threatening to rupture eardrums with unyielding, angular guitars, Red Fang nevertheless wields the multi-ton low end that seduced fans of Big Business.
  -- The Stranger

  Red Fang push SST sludge and Thor's hammer riffage through big filthy Sunn amps, and slay Sabbath's rhythm section using the jawbone of Greg Ginn. The result? Big gigantic rock that is easy to listen to (not easy listening, mind you)‚ It just makes sense, sounds good, and qualifies the simultaneous usage of both the thinking and the banging head, which are usually mutually exclusive.
  --The Portland Mercury

  These guys are raw, occasionally distorted, and loud as fuck; they've opened for the Sword, the Saviours, the Fucking Champs, and the Melvins, and they've got a distinct brand of metal — shreddin', but with a groove — that's formidable on disc but absolutely kills live. I'd impart some kind of face-melting warning here, but a face melt by the Fang ain't something you wanna miss.
  --The San Francisco Bay Guardian

  During a recent string of dates on the East Coast with metal technicians The Fucking Champs, Portland’s Red Fang must have seemed like barbarian invaders by comparison. In place of symmetry and precision, Red Fang smears roughhewn, ragged riffs that place the band much more in the camp of Big Business (or even The Sword minus the hobbit shtick). Out behind a new five-song tour EP, the band sports members from all over the place, including Last of the Juanitas, Facedowninshit, and even the legendary San Diego noise collective Trumans Water.
  --The Onion


name_last: The Cambodian Space Project
name: The Cambodian Space Project
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/45514.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Cambodian_Space_Project-I'm_Unsatisfied.mp3
website_link: http://www.myspace.com/thecambodianspaceproject
event_category: Showcase
event_sub_category: World
search: The Cambodian Space Project
original_serial: event_MS11897
original_venue_serial: Habana Bar
description:
  Artist Information

  Biography
  The stratospheric rise of The Cambodian Space Project  has caught those witnessing the spectacle of this cosmic cross-culture rock band (CSP) as it blasts across the dusty highways of Cambodia by surprise. In Cambodia, The CSP has landed like an unexpected meteor and has made an immediate impact on enthusiastic local audiences with its festival-like live shows. To date, the CSP has performed in venues ranging from chic city clubs to rural villages,  schools and orphanages, even an elephant’s 50th birthday party! For the musicians, The Cambodian Space Project is a troupe bonded not only by the diversity of its members’ backgrounds but by an artistic vision to bridge cultures while exploring new musical frontiers.
  _______________________________________________________
  The Cambodian Space Project
  I’m Unsatisfied Metal Postcard Records 7”

  Article written by Ged M - Aug 8, 2010

  The Cambodian Space Project: I’m Unsatisfied
  The label claims this is the first single by a Cambodian band since 1975, when the Khmer Rouge killed all the singers (and the teachers, and the doctors and…) in the Killing Fields. There are diaspora bands like Dengue Fever but this is a Phnom Penh-based outfit put together by an ex-pat Australian and including Cambodians and French players, and fronted by the incredible voice of Srey Thy. It’s a culture clash of sorts – they play like the 5,6,7,8s but their sound is faithful to the spirit of the 60s/ 70s music that itself was a fusion of traditional Khmer songs and the rock’n’roll imported by GIs. ‘Knyom Mun Sok Jet Te (I’m Unsatisfied)’ is staggering, from its warped psych-rock to the unearthly vocals of Srey Thy, who stays true to the spirit of singers like Ros Sereysothea and Pan Ron (who originally wrote this). ‘I’m Still Waiting For You’ is another mindfuck, with lyrics by another dead Khmer pop legend Sin Sisamouth played over the tune to ‘House of the Rising Sun’. The incredible picture disc imagery just rounds it off nicely. If you’ve ever heard any of the Cambodia Rocks compilations, or just want an out-of-body experience, you’ll find this perfect.
  _______________________________________________________

  HITTING THE HIGH NOTES - Thai Airways Magazine story

  Srey Thy’s journey from the rice fields of Cambodia to lead singer of one of the hottest bands in the kingdom – The Cambodian Space Project – is truly an inspirational success story
  TEXT BY CHARLOTTE LANCASTER 


  Srey Thy cried for the duration of her flight from Phnom Penh to Hong Kong in March this year (2010). As she sat with a brand new passport in hand, she allowed herself tears of fear and joy. Fear because she was flying into the unknown.

  Joy because her life had, finally, taken off in a new direction. A departure from a life of difficulty, to one filled with hope and new possibilities. She was leaving her country for the first time to perform with her band at an international gig.

  Born into a poor family in Cambodia’s poverty-stricken province of Prey Veng, nearly forced into the sex trade, and trapped in a violent relationship for a year, life had been tough on Thy. Yet, with some good luck and natural talent on her side, she has successfully moved on to become the lead singer of the Cambodian Space Project, a band that has managed to cause quite an impact with its music in the region in just one year.

  While the band covers Cambodian hits from the 1960s as part of its cross- over Khmer rock Western psychedelic jungle sound, Thy’s own lyrics comment on modern and traditional Cambodian society as well as reflect on her own past. “Music – both the act of singing and performing – allows me to express my emotions, confront the demons of my past and convey the happiness I feel now,” admits Thy.

  The articulate 31-year-old talks candidly of her past and of the dishonesty, desperation and poverty that have until recently defined her life. Thy was first introduced to music listening to her mother sing when she was a child. As a teenager she sang in restaurants in her home town, where audiences claimed she reminded them of the iconic Ros Sereysothea and Pan Ron, two stars of the short-lived pre- Khmer Rouge Cambodian rock’n’roll scene.

  In search of a better future, Thy left home to work as a maid in Phnom Penh, and while there was kidnapped and nearly forced into a sex trafficking ring. She was only 18 at the time. With deliberation and care she points to a small discolouration on her right wrist that is the only physical reminder of the hours she spent tied to a bed by electrical cables in a small room until an unknown woman freed her and gave her US$2.50 to run away. It was one of the defining moments in her life and she now uses her recently found fame to raise awareness of human trafficking in Cambodia through workshops and public talks.

  After that, at the age of 24, Thy was in a tough and violent relationship with a man that resulted in their son. “We lived together for over a year, and separated after seven months of my delivery,” she reveals.

  Finding herself working in the capital once again, she was desperate to send money home to her ageing parents and young child, and felt forced to take up odd jobs around the city earning whatever she could manage. From working as a labourer on a construction site to an employee in a garment factory, Thy has done it all – and has the scars to prove it. But things were meant to soon change, and in late 2009 Julien Poulson, an Australian musician and film producer, was in Phnom Penh looking for Cambodian music talent to work with when he stumbled across Thy singing in a karaoke bar, and was immediately taken by her. A couple of months later she was part of a band, and within a year of its forming The Cambodian Space Project has played more than 20 gigs – including, rather bizarrely, playing at an elephant’s 50th birthday party – and has garnered fans on home soil and overseas.

  Its participation in a Hong Kong music festival earlier in the year laid the foundations for two international tours set to take them around Australia and France by the end of 2010. “A lot has happened in the last 12 months, but we still have a way to go,” says the lead singer confident of the band’s future success. Her ambitions for her own future, however, betray her difficult past and speak of a desire for stability and security. “As for me, I only hope for financial wellbeing and happiness for my family.”

  With a career just taking off, these ambitions may materialise sooner than expected for the rising starlet, whose melodic voice, determined ambition and playful personality have taken her from rice fields to regional rock star in a short period of time. Who knows what’s next in store? For more information on The Cambodian Space Project check outwww.myspace.com/thecambodianspaceproject

  Instrumentation
  Srey Thy - vocals, percussion
  Gaetan Crespel - accordion
  Bong Sak - drums
  Gildas Maronoud - bass guitar
  Irene Choun - electric guitar
  Julien Poulson - electric guitar
  Scott Bywater - various


  Discography
  I'm Unsatisfied is The CSP's first vinyl ep and is out now through www.metalpostcard.com

  Deja Voodoo is the title of the debut album of The Cambodian Space Project and this will be ready for release December 1st this year. Sample tracks can be heard at www.myspace.com/thecambodianspaceproject


name_last: The Creative Process Illustrated: How Advertising's Big Ideas are Born
name: The Creative Process Illustrated: How Advertising's Big Ideas are Born
name_index: C
website_link: http://www.pureprocess.com
hashtag: #pureprocessSXSW
event_category: Book Reading
event_sub_category: Book Reading
original_serial: event_IAP7551
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Deborah Morrison (University of Oregon)
  Glenn Griffin (PureProcess.com)

  Summary
  So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.

search:
  The Creative Process Illustrated: How Advertising's Big Ideas are Born Deborah Morrison University of OregonGlenn Griffin PureProcess.com


name_last: Z
name: Z
name_index: Z
picture_big_url: http://img.sxsw.com/2011/films/F31214.jpg
event_category: Screening
event_sub_category: Texas High School
search: Z John Fernandez, Austin Loving
original_serial: event_FS11645
original_venue_serial: Alamo Lamar C
description:
  Director: John Fernandez, Austin Loving
  USA | 4 minutes


  Starring:
  Austin Loving, John Fernandez, Rachel Bienek, Geoffrey Smith, Jeffrey Nickelson, Joseph Smith, Morgan Blair, Irven Ivey, Tiffany Carriker, Milton Quijano


  Is there still hope? This is the question for one survivor. He has witnessed the horrors caused by 'the sickness', and only faces more as time passes. Hope seems to rise when he meets another survivor. But will they, too, fall at the hands of infection?


name_last: Popup
name: Popup
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/45948.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Popup-Follow_Me.mp3
website_link: http://www.myspace.com/popuptheband
event_category: Showcase
event_sub_category: Rock
search: Popup
original_serial: event_MS10996
original_venue_serial: 512
description:
  About Popup.

  The current bio story:

  Popup are from Glasgow. They are Adi, Damian, Michael and Nicholas. Some might say that they've worked up a storm - others might say that Scottish weather is too turbulent to notice. 

  They rehearse in a drafty old tobacco factory near the River Clyde where they sit close together to keep warm. This is how they write their songs - by sitting close together until an idea sneaks in through a crack in the wall. There are many cracks - things break - guitar strings, drumsticks, amplifiers, hearts and tempers, and so Adi, Damian, Michael and Nicholas have nowhere to hide - no option but to be honest. They can only be themselves or be Popup. And so Popup simply sound like popup - like Adi, Damian, Michael and Nicholas from Glasgow, and without a word of a lie. 

  They have played a few hundred shows in the UK, Europe and the USA. Some highlights include sets at T in the Park, Latitude, The Wickerman Festival, The Borderline (London), The Paradiso (Amsterdam), The Knitting Factory (New York) and at SxSW 07 & SxSW 08. They have released three singles and one album on Art/goes/pop records in the UK, and one album on Team Love Records in North America. 

  They have grown closer together and had a good few laughs doing so.
  --

  Notable / Radio / TV:

  Live Radio Sessions recorded on BBC Radio 1, BBC 6 Music, BBC Radio 1 Scotland, BBC Radio Scotland, BBC Radio Ulster, XFM, KAOS.
  Live TV Session on BBC 2 Scotland The Music Show
  Live TV session on STV In Music
  Playlisted on MTV2 120 Minutes

  'Lucy, What You Trying To Say?' - XFM Scotland Single of the Year Award 2006, Jim Gellatly

  'Love Triangle' - Singles of the Year Award 2008, The List

  'Chinese Burn' - Formula 1 Grand Prix / Pepe Jeans advert sync - 2008.

  'Lucy, What You Trying To Say?' - BBC 3 sync - Life of Daniel- 2010.

  Forthcoming events:

  2nd album release on Team Love Records, due Summer 2011 in North America/UK. Full supporting tour  details TBC.


name_last: Quickies 4: Managers
name: Quickies 4: Managers
name_index: Q
event_category: Quickies
event_sub_category: Management
original_serial: event_MP990062
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Amy Lombardi (Beekeeper Corp)
  Ben Dickey (The Billions Corporation)
  Richard Schaefer (The Artists Organization)
  Simon Henderson (Pronto Artist Management)
  Vincent Iwinski (Umphrey's McGee)

  Summary
  The caricature of the hard-nosed music manager waging epic, legally dubious battles on behalf of their clients is a far cry from today's reality. Talented managers must negotiate a shifting set of business relationships and income sources to further their artists' careers. Sit down with managers and share their strategies.

search:
  Quickies 4: Managers Amy Lombardi Beekeeper CorpBen Dickey The Billions CorporationRichard Schaefer The Artists OrganizationSimon Henderson Pronto Artist ManagementVincent Iwinski Umphrey's McGee


name_last: Conan O'Brien Can't Stop
name: Conan O'Brien Can't Stop
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29737.jpg
event_category: Screening
event_sub_category: Documentary Feature
search: Conan O'Brien Can't Stop Rodman Flender
original_serial: event_FS11202
original_venue_serial: Paramount Theatre
description:
  Director: Rodman Flender
  USA | 89 minutes
  Pariah


  After a much-publicized separation with his former employers, did Conan O'Brien hit the road on a 32-City tour to connect with his fans or fill a void within himself? Filmmaker Rodman Flender followed O’Brien on his “Legally Prohibited From Being Funny on Television Tour” and returned with an intimate portrait of an artist trained in improvisation, captured at the most improvisational time of his career.


name_last: Augmented Reality Meet Up
name: Augmented Reality Meet Up
name_index: A
event_category: Meet Up
event_sub_category: Meet Up
search: Augmented Reality Meet Up John Havens Porter Novelli
original_serial: event_IAP000502
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  John Havens (Porter Novelli)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in augmented reality. Cash bar onsite.


name_last: Nana Rizinni
name: Nana Rizinni
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/40158.jpg
website_link: http://www.nanarizinni.com.br
event_category: Showcase
event_sub_category: Pop
search: Nana Rizinni
original_serial: event_MS14893
original_venue_serial: Copa
description:
  Singer and Drummer Nana Rizinni has played as a sidewoman for many artists in Brazil and London. In 2009 she began singing and composing and recorded her EP 'Bacon Eggs'. Now she is getting ready to release her debut album 'I Said', with songs of her own.


name_last: Thousands
name: Thousands
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/43835.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Thousands-MTSES_III.mp3
website_link: http://www.kristiangarrard.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Thousands
original_serial: event_MS11709
original_venue_serial: Maggie Mae's
description:
  Thousands is a two-piece acoustic band from Seattle. Kristian Garrard and Luke Bergman play guitars and harmonize together on complex and beautiful songs. They have been playing together for about 4 years.
  Thousands' first record record, titled 'The Sound Of Everything' is being released by Bella Union in March of 2011.


name_last: Ain't it Cool News' 15th Anniversary Panel
name: Ain't it Cool News' 15th Anniversary Panel
name_index: A
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP000526
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Drew McWeeny (HitFix)
  Eric Vespe (Ain't It Cool News)
  Harry Knowles (Ain't It Cool News)
  Jay Knowles (AICN)
  Kevin Biegel (Ain't It Cool News)
  Steve Prokopy (Ain't It Cool News)

  Summary
  Celebrating their 15 year anniversary, Ain’t It Cool News is one of the longest running film and television sites on the web. Founder Harry Knowles will take us through the last 15 years and what might be ahead for Ain’t It Cool News.

search:
  Ain't it Cool News' 15th Anniversary Panel Drew McWeeny HitFixEric Vespe Ain't It Cool NewsHarry Knowles Ain't It Cool NewsJay Knowles AICNKevin Biegel Ain't It Cool NewsSteve Prokopy Ain't It Cool News


name_last: Animal Control
name: Animal Control
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F29133.jpg
website_link: http://www.animalcontrolfilm.com
youtube_link: http://www.youtube.com/watch?v=E4hYo7mACUo
event_category: Screening
event_sub_category: Narrative Short
search: Animal Control Kire Paputts
original_serial: event_FS11742
original_venue_serial: Alamo Lamar A
description:
  Director: Kire Paputts
  CANADA | 16 minutes
  506 Productions


  Starring:
  Julian Richings, David Huband, Dekka


  Larry works for Animal Services. His job is picking up road kill along the highway; his hobby is taxidermy. Socially isolated, his home is his sanctuary and his only companions are the animals he’s stuffed. One night at work, Larry spots a dog, seemingly dead, just off the shoulder of the road. Lacking a dog in his menagerie, he is about to complete his collection when he discovers it is still alive. This arrival marks the beginning of a new relationship for Larry, as well as the realization that animals should be preserved before they are dead, rather than after.


name_last: Eliot Lipp
name: Eliot Lipp
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2122.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Eliot_Lipp-Beamrider.mp3
website_link: http://www.myspace.com/eliotlipp
event_category: Showcase
event_sub_category: Electronic
search: Eliot Lipp
original_serial: event_MS12186
original_venue_serial: Beauty Bar
description:
  Eliot Lipp didn’t choose to become one of the most looked to artists in contemporary electronic music, but somehow, Lipp’s sound, one that uses vintage gear to create a unique take on Hip Hop and House, has quickly garnered the respect among the industry’s most influential musicians and producers as well as the deep admiration among audiences worldwide.   
   
  Since being discovered by Scott Herren (aka Prefuse 73) in the mid 2000’s, and releasing albums on the cutting edge labels Eastern Developments, Mush and Hefty as well as backing the hype with a relentless touring schedule of influential live shows all over the globe, Lipp has quickly become one of the barometers for the revival of electronic music in the States.
   
  Originally hailing from Tacoma, WA, Lipp paid his dues in the underground scenes of almost every primary market in the US, Europe and Asia, including stints in Los Angeles, San Francisco and Chicago before dropping roots in the Brooklyn scene that has continued to produce some of the most recognized artists in contemporary indie and electronic music.  
   
  Lipp’s signature sound, a crossbreed of 90’s Hip Hop and House, 70’s Funk fusion as well as classic Electro, has and will continue to breakdown barriers and transpose trendy scenes. Whether programming Hip Hop beats, writing dirty basslines, collaborating with the likes of premier producers, DJs, MCs and musicians, examined by SPIN, URB, Pitchfork and other media or playing popping parties at clubs and festivals worldwide, Eliot Lipp will continue to do his part in revolutionizing electronic music.


name_last: How To Not Be A Douchebag at SXSW
name: How To Not Be A Douchebag at SXSW
name_index: H
website_link: http://www.freeforallmedia.com
hashtag: #dbag
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6053
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Amber Osborne (Miss Destructo/UrThots.com)
  Ed Hunsinger (Free For All Media Inc)
  John Adams (N/A)
  Scott Beale (Laughing Squid)

  Summary
  Back by popular demand!  Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW.  You'll learn what actions and behaviors to avoid so you don't get tagged as 'doing it wrong'.  We'll also share advice on how to meet new people, navigate the parties, and have fun the without being 'that guy/girl'.

search:
  How To Not Be A Douchebag at SXSW Amber Osborne Miss Destructo/UrThots.comEd Hunsinger Free For All Media IncJohn Adams N/AScott Beale Laughing Squid


name_last: Love Shines
name: Love Shines
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F21964.jpg
website_link: http://www.facebook.com/LoveShinesFilm
youtube_link: http://www.youtube.com/watch?v=s-hVxqBidkU
event_category: Screening
event_sub_category: Documentary Feature
search: Love Shines Douglas Arrowsmith
original_serial: event_FS11432
original_venue_serial: Vimeo Theater
description:
  Director: Douglas Arrowsmith
  CANADA | 87 minutes


  Starring:
  Ron Sexsmith, Bob Rock, Leslie Feist, Steve Earle, Daniel Lanois, Elvis Costello, Keifer Sutherland, Rob Bowman


  “Love Shines” pulls back the curtain for a rare glimpse inside the recording studio as singer-songwriter Ron Sexsmith partners with legendary producer Bob Rock (Metallica, Mötley Crüe). Through a series of flashbacks, the songwriter confronts the meaning of success, the realities of the music industry and the humble beginnings that sparked the birth of his songs.

  Punctuated by Super 8 footage chronicling the early years, an extraordinary playlist and a stellar cast featuring Elvis Costello, Steve Earle, Feist, Kiefer Sutherland and Daniel Lanois, “Love Shines” is a journey to the heart and soul of what songwriting is truly about.


name_last: A Billion Columns? No problem: an Introduction to the Cassandra Database
name: A Billion Columns? No problem: an Introduction to the Cassandra Database
name_index: B
website_link: http://www.datastax.com
hashtag: #nosql
event_category: Late Break
event_sub_category: Solo
search: A Billion Columns? No problem: an Introduction to the Cassandra Database Jonathan Ellis DataStax
original_serial: event_IAP7965
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Jonathan Ellis (DataStax)

  Summary
  Apache Cassandra solves the Big Data problem by partitioning data, expanding horizontally and delivering replication consistency. This presentation will explain how Cassandra's data model provides novel features like very large, sparse rows to aid high performance through denormalization, and give an example of porting a SQL schema to Cassandra.


name_last: Young London
name: Young London
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/3996.jpg
website_link: http://www.facebook.com/younglondonmusic?ref=ts
event_category: Showcase
event_sub_category: Pop
search: Young London
original_serial: event_MS14019
original_venue_serial: The Bat Bar
description:
  Young London is the reformation of dance rock sensation And Then There Were None. With an album being closed to finished full of power pop hooks, and new members breathing new life into the already critically acclaimed band, 2011 has a new favorite band on their hands.


name_last: OMG, My Customer’s Pissed and Uses Twitter
name: OMG, My Customer’s Pissed and Uses Twitter
name_index: O
website_link: http://rackspace.com
event_category: Social Broadcasting Track
event_sub_category: Panel
search: OMG, My Customer’s Pissed and Uses Twitter Rob LaGesse Rackspace Hosting
original_serial: event_IAP6415
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 203

  Participants:
  Rob LaGesse (Rackspace Hosting)

  Summary
  Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen.  The BP oil spill and Toyota recalls have showed us how people are using social media tools to give pissed off customers a new voice – and it’s a megaphone.  Knowing your customer and understanding how to address everything from a crisis to the everyday question quickly and effectively is critical.  

  Learn about some of the biggest flubs from 2010, how the ball was dropped and what could have been done differently.  Don’t make the same mistakes they did.  Learn how not to mess up.


name_last: The Hi-Tones
name: The Hi-Tones
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/44225.jpg
website_link: http://www.myspace.com/thehitonesmusic
youtube_link: http://www.youtube.com/watch?v=RjOUfJE7_sY
event_category: Showcase
event_sub_category: Rock
search: The Hi-Tones
original_serial: event_MS11638
original_venue_serial: Easy Tiger Patio
description:
  Catching your first live performance by The Hi-Tones is a bit like the title of one of their more popular songs, “Hit and Run” (not including the internal bleeding, of course).  Everything happens so quickly, you’re left somewhat dazed and confused,  and you can’t be exactly certain of what you’ve just witnessed.  What you’re sure of is that it will take a little time before you go back to feeling normal after being run over by their retro brand of raw, jangly dance rock. The members of the band currently reside in Austin, and all of them have roots in Texas. Lead singer Johnny Flores, who also does most of the band’s booking and management, grew up in Corpus Christi with Gary Delgado.  Delgado is a multi-instrumentalist (as is most of the band) that primarily plays bass in their live shows, as well as a major role in the writing and arrangement of the group’s songs.  The friends of fifteen years have been partners in various musical projects over the last eight. Kurt Lammers began playing drums at 10 years old.  After spending his childhood in West Texas, he moved to the Dallas area, where he was in a high school drum corps that eventually led to him playing for the band at the University of Arkansas.  He joined The Hi-Tones after moving to Austin through the recommendation of a mutual friend, and has been playing with them for a little over a year. The direction and evolution of the band has much to do with the addition of guitar player Kyle Abrams this past Summer. Abrams gritty and futuristic style combine elements of modern psychelelia and vintage tones. Originally from Midland, Abrams is a self taught guitar player with a smooth yet experimental style.  The simple title of their first release, “The Hi-Tones EP”, belies the complexity and attention to detail involved in putting the album together.  Delgado credits the time they spent working with industry veteran Oscar Houchins for the paradigm shift in their approach to music.  Houchins, a professional musician during the sixties and seventies that worked with acts like Tommy James and The Shondells, was instrumental in getting them to understand the difference between “writing” and “crafting” a song.  “He introduced us to a more professional type of approach to music,” says Delgado.  “We spent many nights going over lyrics, arrangements, and vocal harmony parts.  Learning how to craft songs that express what we are trying to express in a way that’s accessible to a mainstream audience.  We continue that approach today, and our next set of recordings, which should be done by the end of the year, will reflect that.” If mainstream accessibility is their goal, then they are headed in the right direction.  The Hi-Tones are one of a dying breed of band whose music has the ability to bridge the generation gap.  With enough energy and head-bobbing beats to appeal to a younger audience, they maintain a certain vintage quality to their sound to make a more (ahem) mature listener feel nostalgic for long-gone early rock and soul acts. Having been described as “a free-wheeling blur of snappy dance moves”, Flores sets the energetic pace for the group’s live performances.  Whether it’s James Brown-style shimmying and foot-shuffling or Jim Morrison-esque gyrations with his back to the audience, Flores never stops moving.  He performs onstage like he’s Tom Cruise in that famous scene from Risky Business – a complete lack of inhibition, just letting go and giving in to the song.  “I try to see through the audience and envision myself on my own plane,” explains the singer.  “Every performance could be your last.” 
  -David Jordan Texarkana Gazette


name_last: Birds of Avalon
name: Birds of Avalon
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/749.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Birds_of_Avalon-Invasion.mp3
website_link: http://www.birdsofavalon.com/
event_category: Showcase
event_sub_category: Rock
search: Birds of Avalon
original_serial: event_MS12513
original_venue_serial: Emo's Jr
description:
  Raleigh NC's BIRDS OF AVALON was formed after guitarists Paul Siler and Cheetie Kumar split from The Cherry Valence to join forces with vocalist, Craig Tilley, and bassist, David Mueller.  They soon enlisted Chapel Hill drummer/artist Scott Nurkin and quickly made a name for themselves with relentless touring in support of their '07 Volcom debut Bazaar Bazaar, 08's follow-up EP Outer Upper Inner and their final album for Volcom in '09's Uncanny Valley.  

  Having spent the better part of the past three years on the road with the likes of The Racontuers, The Flaming Lips, Black Mountain, The Fucking Champs, Mudhoney, Monotonix, and Ted Leo, BIRDS OF AVALON are road vets - a band's band with one of the best live rock shows going.  

  Much of 2010 has been a transistional time for the group. Paul and Cheetie, along with co-owners Steve Popson (Polvo) and Ben Barwick (Ashley Stove), re-opened legendary live venue Kings Barcade. Siler also kept busy booking Raleigh's inagural and highly successful Hopscotch Music Festival.  All this on the heels of the amicable departure of vocalist Craig Tilley afforded the band an opportunity to re-evaluate and evolve their sound with a focus on group harmonies and a freer approach to writing and performing.  

  The band re-emerge this January 2011 rejuvenated on Portland's Bladen County Records (the Love Language, Moneybrother, the Builders & the Butchers) with the overdue release of an album completed in early 2009.  BIRDS OF AVALON'S forthcoming self-titled release is another analog-only collaboration with Mitch Easter (REM, Wilco, Pavement) at his Fidelitorium Studio.  The record builds on the pop-aesthetic of Bazaar Bazaar but blazes new progressive trails while anticipating the psychedelic experimentation of Uncanny Valley.  These psych nuggets are certainly poised to gain new fans and impress critics as the band expands beyond its previous 70's inspired/ post-rock influences and looks to the future with greater abandon.   Look for a vinyl release on New York's Gigantic Music.


