# event_type

name_last: Dog Day
name: Dog Day
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/41736.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dog_Day-Part_Girl.mp3
website_link: http://www.myspace.com/dogdaytheband
event_category: Showcase
event_sub_category: Pop
search: Dog Day
original_serial: event_MS12393
original_venue_serial: Black &amp; Tan
description:
  Halifax gloom popsters Dog Day are partners Seth Smith and Nancy Urich.  They have returned to the road, as a two piece, taking along a fresh batch of songs.  The new sound is made up of guitar, drums and vocals, leaning back toward the bands earlier, minimal, pop-punk debut, Thank You.  Live, they are known to incorporate a few of the Seth Smith ‘New Problems’ tracks into their set.  They have a new self produced record due spring 2011.  The Toronto Star hails the band as '...the most exciting Canadian act of the moment.' After hearing the band's previous offering, Concentration (Outside Music), seminal music site Coke Machine Glow exclaimed, 'Behold anew, motherfuckers, the future of indie rock...'


name_last: Having Fun Yet? 10 Usability Heuristics For Games
name: Having Fun Yet? 10 Usability Heuristics For Games
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/havingfunyet10usabilityheuristicsforgames.jpg
website_link: http://yola.com
hashtag: #HavingFunUI
event_category: Design / Development
event_sub_category: Dual
original_serial: event_IAP6985
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Corey Chandler (Deep Dive Design)
  John-Mark Josling (Yola Inc)

  Summary
  The joke goes something like this: if interaction designers had made Super Mario Brothers, the game would just have one large button labeled “Rescue Princess.”

  There is some truth to that.  Interaction designers strive for products that let people get tasks done quickly and easily.  Yet, the fun of gameplay is overcoming challenges and rules deliberately set to impede a player’s progress.  So as interaction designers, how do we separate challenges that add to the gameplay from those points of frustration which detract?  

  For game developers without access to interaction designers or researchers, the challenge can be even greater.  When developing a new game, what general principles should be followed to make sure it remains safely on the fun side of frustrating?

  Jakob Nielsen gave us the ten canonized Usability Heuristics for web and system design; our humble goal is to do the same for computer games. This presentation will provide ten interface heuristics applicable to games as well a few useful “discount” evaluation techniques for when you don’t have the time, or the money, for a full lab study.

search:
  Having Fun Yet? 10 Usability Heuristics For Games Corey Chandler Deep Dive DesignJohn-Mark Josling Yola Inc


name_last: Murfila
name: Murfila
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/39791.jpg
website_link: http://www.myspace.com/murfila
youtube_link: http://www.youtube.com/watch?v=79ETQh2vFiM
event_category: Showcase
event_sub_category: Rock
search: Murfila
original_serial: event_MS14521
original_venue_serial: Mi Casa Cantina
description:
  Mürfila is Rock. Rock written in capital letters, rock as a lifestyle... and that is what she shows in “I love Ü”, her most personal record to date.

  After her two previous albums,  Mar Orfila (Mürfila) gets involved in an incomparable adventure in the Spanish music industry. The project  involves  the making of a TV series through the internet that openly criticizes music business. This is  the plot for a  half-autobiographical story and also an outline for the lyrics and melodies of her new record. A fiction sitcom turned into a record or the other way round. A project that only an interdisciplinary artist such Mürfila can do. She writes her own songs,  makes her own clips and other audiovisual projects. She also plays her own role or as an uncool artist (La Chari) or exceeds all possible limits on stage.

  In strictly musical terms, we find a deep and aggressive Mürfila without loosing the dancing tempo of her previous record (“Miss Lios”). In this new album, she finds the perfect speech. Eclectic in sound and in format.  She deepens in her darkest side of rock but also incorporates rhythmic bases that combine organic sounds with synthesizers better than ever before. We find diverse musical references with total creative freedom.

  In “I love Ü” we discover an authoress that is being classified as an unusual artist in the music industry. An industry that is used to too many naive singers camouflaged in an anti-natural folk style and with a total lack of speech in the last few years. In this project, Mürfila laughs at the music industry but starts through the most honest way: laughing at herself. This is because both the TV series and the album were born from the real situation of Mürfila being fired from a major label (Pony).

  She achieves all this leitmotif, in songs of a rock-punk nature such as “Lady La Llama” or “Problemas”, catchy songs such as “La Gran Sensación” or “El Mundo Se Equivoca”,  emotional jewels such as “Vendaval” and, specially, “Azul y Gris”. A timeless rock and dance album that leans on audiovisual resources, websites,  social network, merchandising mechanism hard to imagine in any other Spanish artist.


name_last: Making Money Composing Music for TV and Film
name: Making Money Composing Music for TV and Film
name_index: M
website_link: http://www.bbc.co.uk/
hashtag: tvandfilm
event_category: Panel
event_sub_category: Other
original_serial: event_MP6697
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Peter Bradbury (BBC)

  Participants:
  Helene Muddiman (Mack Mummy Music/SONY)
  Kevin Vitale (IFC)
  Nicky Bignell (BBC)
  Philip Daniels (Ginsburg Daniels LLP)

  Summary
  The debate about creating music for TV and Film is always lively and ever changing. It generally falls into 2 fascinating areas (1) the Creative Process, and (2) the Business Process. We will ask successful composers from Television and Film to tell their own stories about how people start out, and how to maintain their careers. What makes a great composer for film and television? Who chooses the composer? and who has the creative control? We will then quiz the experts from film and TV production and the music business on how music commissioning deals negotiated and contracted and how the royalties flow to composers, music publishers and music collecting societies. Everyone wants to know where the money is and how to keep hold of it. Can you make a living composing for TV and Film?

search:
  Making Money Composing Music for TV and Film Helene Muddiman Mack Mummy Music/SONYKevin Vitale IFCNicky Bignell BBCPhilip Daniels Ginsburg Daniels LLPPeter Bradbury BBC


name_last: Maureen Evans
name: Maureen Evans
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/Evans.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Maureen Evans
original_serial: event_OE00562
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Maureen Evans will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, Eat Tweet.


name_last: Child's Play: Game Design As An Educational Gateway
name: Child's Play: Game Design As An Educational Gateway
name_index: C
hashtag: #gamegateway
event_category: Education
event_sub_category: Panel
original_serial: event_IAP8019
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Colleen Macklin (Parsons The New School for Design)
  Idit Harel Caperton (World Wide Workshop)
  Michael Angst (E-Line Media)
  Nina Walia (PBS)

  Summary
  Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.

website_link:
  http://www.activategames.org/
  http://www.globaloria.org/
  http://gamestarmechanic.com/
  http://pbskids.org

search:
  Child's Play: Game Design As An Educational Gateway Colleen Macklin Parsons The New School for DesignIdit Harel Caperton World Wide WorkshopMichael Angst E-Line MediaNina Walia PBS


name_last: Funeral Party
name: Funeral Party
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/3526.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Funeral_Party-New_York_City_Moves_To_The_Sound_of_LA.mp3
website_link: http://www.funeralpartymusic.com
event_category: Showcase
event_sub_category: Rock
search: Funeral Party
original_serial: event_MS14919
original_venue_serial: Cedar Street Courtyard
description:
  FUNERAL PARTY

   Golden Age of Knowhere

  Chad Elliott — Vocals, samples, keyboards / James Torres — Guitar / 
  Kimo Kauhola — Bass, vocals

  Los Angeles-based Funeral Party formed late one night while drinking in a park in Whittier, California, a sleepy suburb that sits on the outskirts of Los Angeles County. Chad Elliott, James Torres, and Kimo Kauhola formed Funeral Party as a means of escaping a nowhere town set amidst a cultural wasteland. The moroseness evoked by their moniker is undermined by Funeral Party’s debut album, Golden Age of Knowhere, an up-tempo powerhouse that weaves a barrage of aggressively catchy melodies, propulsive basslines, and relentless rhythms with Elliott’s raw, throaty vocals and the band’s shouty group sing-alongs. The album opens with a triad of punchy tracks: “New York City Moves To The Sound of L.A.,” “Carwars,” and first U.S. single “Finale.” 
  	 Golden Age of Knowhere is comprised of songs that “capture the urgency of youth.” This undoubtedly reflects the context from which the band emerged. According to Elliot, “Whittier is pretty much a dead town. It’s boring. That’s one of the biggest reasons we wanted to be in a band, just to get the fuck out of there.” Elliott’s collaborators share his view of the landscape that bore Funeral Party, and the prevalent themes of Golden Age of Knowhere. “Everyone in our neighborhood is connected in some way,” Torres explains, “and you’re trapped. It’s why I learned to play guitar, to tune it all out.” Kauhola elaborates, “We definitely want the music to sound like an escape.” 
  During the time of Funeral Party’s inception, hardcore and metal bands dominated the local music scene. South of Whittier, in Orange County and Long Beach, screamo bands were popping up, and in Downtown Los Angeles, the burgeoning Smell scene was well underway. In the East Los Angeles neighborhoods adjacent to Whittier, however, a post-punk, dance-craze revival was exploding, garnering partygoers from all over Southern California. 
  Elliott, Torres, and Kauhola were well aware of the East L.A. backyard party scene and decided to book some parties, however, they needed a name first. Elliott brought the name Funeral Party to the others after a friend played him a Cure song of the same title. “We chose the name Funeral Party because it was just the most depressing song I’d ever heard,” Elliott explains. “It was the perfect name for a band like ours because we come from this jail town: no one gets out until they’re dead. We also liked the name because it sounded like a hardcore band, but it had the word ‘party’ in it, so it fit in on the East L.A. dance party fliers.” Elliott concludes, “Initially, that name tricked people into seeing us.” 
  Funeral Party began gigging every weekend, adding their own chapter to East Los Angeles’s rich musical history. They owned no equipment and had to borrow gear from the other bands that played backyard parties and warehouses.  Funeral Party was quickly embraced by the hundreds of dance-starved teenagers that came out to “jungle-juice” parties every weekend. This did not go unnoticed by law enforcement. Many Funeral Party gigs were shut down, usually before they played their first note, fuelling interest in the band and adding to their mythic stature. 
  Funeral Party was invited to record at The Mars Volta’s studio in East L.A. They still had no instruments. “Back then, we only had three songs,” explains Kauhola. Elliott adds, “I had no lyrics. I had to use raw emotion to summon the words. That’s still how I write. I conjure emotions and they tell me what to sing.” Torres reminisces, “It was an adventure recording those demos because we didn’t have our own equipment, so we had sneak in during off-hours and use the gear that was already there.” 
  The stage provided Funeral Party their only opportunity to write and practice. They focused on playing East L.A., honing their sound in front of their young audience. Rather than trying to become a staple at the Smell or gigging around the local club scene, Funeral Party began accepting support slots on local festivals, supporting such acts as The Faint, Cut Copy, The Mars Volta, and Crystal Castles. 
  The band’s rise in popularity was not without its obstacles. “Man,” says Kauhola, “after we did finally put some equipment together, my van got stolen with all our gear.” Funeral Party would not have much time to lament the loss of their gear, however.  Kauhola says, “I thought we were finished. No car, no bass, but then we started playing harder than ever.” A preliminary recording of “Carwars” made its way to France, striking the attention of Yelle.  The result for Funeral Party was an extensive North American tour with the band which also featured Passion Pit on the west coast dates.
  Shortly after returning to L.A., Funeral Party embarked on another North American tour, this time with And You Will Know Us by the Trail of the Dead, which concluded in Austin, Texas at South by Southwest Music Festival. Funeral Party returned to Los Angeles with an offer to play Fuji Rock Festival in Japan and a record deal with RCA. 
  Funeral Party has played Japan’s Fuji Rock Festival, appearing with Oasis, Franz Ferdinand, among others. After completing their album, they embarked on two U.K. tours, as well as a U.S. tour with Strokes front man, Julian Casablancas, a highlight for Torres who cites The Strokes as a major influence. Funeral Party will be appearing at numerous festivals worldwide in conjunction with the release of their album.   
  Produced by Lars Stalfors (Matt & Kim, The Mars Volta) and mixed by Dave Sardy (Band of Horses, LCD Soundsystem, Oasis) Funeral Party’s debut full-length, Golden Age of Knowhere, will be released in March 29, 2011 on RCA Records. The opening track, “New York City moves to the sound of L.A.,” recalls the rivalry between New York City and Los Angeles. Elliott explains, “We wrote that song to satirize the way certain bands had to move to New York to get noticed. But the song also explores the way newer movements recycle the past, and our inability to escape that cycle.” The song is a portal to the album’s escapist theme. “When we wrote Golden Age of Knowhere, I was reading Lord of the Flies,” Elliott says, “So I started thinking about the idea of a DIY civilization, like the world ends and the young people build everything back up from scratch.” Golden Age of Knowhere also contains songs that address relationships, such as “Carwars,” “Where did it go wrong,” and “Youth and Poverty,” songs that convey an overwhelming sense of loss, or a sense of never having had. In “Finale,” feelings of loss and yearning coalesce into the ultimate escape: Death. According to Elliott, “It’s about trying to remember what it feels like to be young one last time before you die—escaping life through death, and death through the memory of youth.” 
  ***
  Golden Age of Knowhere will be released by RCA Records in March, 29 2011.


name_last: American Animal
name: American Animal
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F22183.jpg
website_link: http://americananimalmovie.com
youtube_link: http://www.youtube.com/watch?v=KNoi4i1QYyE
event_category: Screening
event_sub_category: Narrative Feature
search: American Animal Matt D'Elia
original_serial: event_FS11171
original_venue_serial: State Theatre
description:
  Director: Matt D'Elia
  USA | 95 minutes
  American Moving Pictures


  Starring:
  Matt D'Elia, Brendan Fletcher, Mircea Monroe, Angela Sarafyan


  Jimmy - an eccentric and terminally ill young man - further loses touch with reality when he finds out that his best friend and roommate James is leaving for a new job tomorrow morning. Jimmy sees this as a betrayal of their perfect way of life, and over the course of a night full of drinks, drugs and women, the two men engage in a classic, humorous battle of wills as James prepares to enter the real world and Jimmy falls deeper and deeper into his world of illness, isolation, madness, and make-believe.


name_last: River City Tanlines
name: River City Tanlines
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/41847.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/River_City_Tanlines-He_Said_Yes.mp3
website_link: http://www.myspace.com/rivercitytanlines
youtube_link: http://www.youtube.com/watch?v=luTGFNH3eKg
event_category: Showcase
event_sub_category: Punk
search: River City Tanlines
original_serial: event_MS11160
original_venue_serial: Easy Tiger
description:
  The River City Tanlines (the name being a play on the concept of a “farmer tan”) is a three-piece rock band from Memphis, TN.  Together since late 2004, the band has toured extensively in North America and Europe playing clubs and festivals, and has eight releases on various record labels around the world.   Their album I’m Your Negative was released by Dirtnap Records out of Portland, OR. 
  Alicja Trout, the principle songwriter, is a veteran of countless noteworthy punk/indie bands over the years, including The Clears (Smells Like Records), The Lost Sounds (Empty Records, In the Red) and her other current projects, MouseRocket and Black Sunday.  Likewise, the powerful rhythm section of Terrence Bishop and John Bonds are no strangers to success, having played together behind such names as Jack Oblivian, R.L. Burnside, and Monsieur Jeffrey Evans.  
  In 2009 they appeared in Craig Brewer’s (Hustle and Flow, Black Snake Moan) web-series (and soundtrack) for MTV, Five Dollar Cover, and performed “I’m Your Negative” in a rollerderby fight scene.   They also have a song (“Black Knight,” a crowd favorite at live shows) featured in the EA Sports video game Skate.  This past year they won a battle of the bands organized for an episode of Samantha Brown’s Great Weekends when the show was filmed in Memphis.  
  RCT last toured the US in July 2010.   
  Links to reviews and here:
  http://digitalissue.laweekly.com/publication/?i=43218&p=68
  http://endhits.portlandmercury.com/endhits/archives/2010/07/15/tonight-in-music-river-city-tanlines

  Below is an article written about their last showcase at SXSW in 2010.
  http://www.npr.org/blogs/allsongs/2010/03/no_lines_only_river_city_tanli.html

  Currently the band is recording a new album “Pretty Please” to be released in 2011.


name_last: Building Fences in the Sky: Geo-Fencing Has Arrived
name: Building Fences in the Sky: Geo-Fencing Has Arrived
name_index: B
website_link: http://placecast.net
event_category: Emerging
event_sub_category: Solo
search: Building Fences in the Sky: Geo-Fencing Has Arrived Alistair Goodman Placecast
original_serial: event_IAP6647
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Alistair Goodman (Placecast)

  Summary
  Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth. 

  The technology is described here by the NYTimes http://www.vscconsulting.com/placecast/article/8567 and here in the WSJ: http://www.vscconsulting.com/placecast/article/9142

  This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn:

  1) How to go about starting a location-based program utilizing geo-fence technology
  2) Challenges and best practices in LBS
  3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC
  4) How privacy/security issues are handled

  Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.


name_last: This is Mod: How British Mod Culture Changed The World
name: This is Mod: How British Mod Culture Changed The World
name_index: T
website_link: http://britishunderground.net
hashtag: thisismod
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP6217
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Will Hodgkinson (British Underground/The Times)

  Participants:
  David Fricke (Rolling Stone)
  Ian McLagan (Maniac Records)
  Phil Alexander (Mojo)
  Terry Attack (Thee Attacks)

  Summary
  The subculture of mod was born in early 60s London as a reaction to the spending power of young, working class men. Aspirational, smartly dressed and secretive, the mods were a closed society that danced to rare soul records, spent a month's wages on a tailored suit, lost themselves in narcissistic dreams and paved the way for a new consumer culture. Pete Meaden, The Who's first manager, once described mod as 'clean living under difficult circumstances'. Assess the ongoing influence of the world's most enduring youth cult.

search:
  This is Mod: How British Mod Culture Changed The World David Fricke Rolling StoneIan McLagan Maniac RecordsPhil Alexander MojoTerry Attack Thee AttacksWill Hodgkinson British Underground/The Times


name_last: The Daylights
name: The Daylights
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2182.jpg
website_link: http://www.thedaylights.com
event_category: Showcase
event_sub_category: Rock
search: The Daylights
original_serial: event_MS14894
original_venue_serial: Valhalla
description:
  THE DAYLIGHTS are a commanding three-piece from Los Angeles making a huge impact on the alternative rock scene nationwide as well as on the L.A. scene with their passionate lyrics, giant melodies and cinematic sound. After recently touring with Katy Perry and OneRepublic and currently on tour with Civil Twilight, THE DAYLIGHTS are set to release their debut album on Tuesday, September 14, 2010.  

  To record their international debut release, the band worked with an unbelievable all-star cast in London that included super producer, Youth (Paul McCartney, U2, The Verve’s “Bittersweet Symphony”) and mixers Michael Brauer (Coldplay, John Mayer), Dave Sardy (Oasis, Jet) and Tim Palmer (U2, Pearl Jam). 

  The self-titled album, The Daylights features the first single “Rogue Machine,” which has already made its way into the Hot AC Top 50 chart. Other featured songs on the 15-song album include “Weapons” and “Outsider” and 'Happy' which will be in the season premiere of the WB’s “One Tree Hill“ on the same date as the album release.  

  Inviting comparisons to the likes of Radiohead and Kings of Leon, the close-knit group is made up of brothers Ran (guitars/vocals/keys) and Ricky Jackson (bass/vocals/guitars) and drummer Svend Lerche, of Denmark. Although they consider themselves an indie rock band, they don’t really seem like much of an indie rock band at all, since their opportunities have been nothing short of extraordinary. Securing a Top 50 record on Hot A/C without a label is a notoriously difficult format to crack.  21 stations have already added the record and more every week. Not only do they have an enormous fan base in their hometown, with the ability to pack rooms like Hollywood’s House of Blues, but they have also been touted as L.A.’s most underrated band by top selling artists such as Katy Perry, Switchfoot, and OneRepublic.  

  OneRepublic personally asked them to join them on their massive Dreaming Out Loud tour for over four months, and recently they have been the direct support for Katy Perry’s sold-out American tour, after she was quoted as “wanting to bring one of her favorite bands on her first-ever headlining tour.” The band’s lyrical compositions and high-energy shows have also landed them an upcoming 40-city tour with NEEDTOBREATHE in September 2010 with dates being announced in mid-September.

  THE DAYLIGHTS appeared on “The Late Late Show with Craig Ferguson” just days after Craig saw them play in Hollywood.  This past year they’ve played for more than 10 million viewers on national television and in front of over 100,000 people live. 


  Their songs are currently featured in a host of TV shows and movies including the theme song to ABC’s “The Big Day,” “One Tree Hill,” “Las Vegas,” “Providence,” and “Laguna Beach,” Sorority Row, and Grandma’s Boy, and have even been enshrined in the video game world with a cult following through The Sims.  They also recently have been place in the upcoming Jim Carey movie preview for “I Love You Phillip Morris,” and the indie film “Rabbit Hole.”

   

  Their self-titled debut album will be available for purchase on September 14th, 2010 through iTunes, Amazon, CDBaby and at major retailers including BestBuy, Borders and Amoeba Music.


name_last: Brand Consistency Is Killing Digital Advertising
name: Brand Consistency Is Killing Digital Advertising
name_index: B
website_link: http://pereiraodell.com/
event_category: Branding / Marketing
event_sub_category: Solo
search: Brand Consistency Is Killing Digital Advertising Justin Cox Pereira &amp; O'Dell
original_serial: event_IAP6397
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Justin Cox (Pereira & O'Dell)

  Summary
  Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Countless models and presentations have been created to help brands maintain continuity. But, does consistency really equal success? It certainly can for things like product quality or customer service. When it comes to the world of marketing, however, consistency is overrated and overused. This issue is most apparent in the digital space, where print and TV campaigns are routinely repurposed as banner ads and pre-roll videos. Compounding the problem, marketers often duplicate digital ads across sites that have little in common with one another, ignoring the fact that consumers behave differently as they move around online. New disciplines and technologies have emerged, giving the industry unprecedented ways to reach consumers. Digital advertising should reflect these changes and inspire brands to be flexible, schizophrenic even. An argument could be made that no two ads should ever be the same. To achieve this, the industry must embrace a new order of advertising—one that champions inconsistency. One where publishers and agencies work together to create custom marketing content. Where ads for Heineken can’t be replicated as ads for BudLite. Where consumers experience advertising that is inextricable from the place where they are experiencing it. And where the goal is not to keep a brand on track, but to create unique experiences that compel consumers to engage on a deeper level.


name_last: HOBO WITH A SHOTGUN The Game: A Case Study
name: HOBO WITH A SHOTGUN The Game: A Case Study
name_index: H
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP8459
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Andrew McGraime (Square Grouper)
  Jason Eisener (Hobo With a Shotgun)
  Justin Ishmael (Mondo)
  Mark Chuberka (GameSalad)
  Moises Chiullan (Badass Digest)

  Summary
  Big movie studios have been cross-promoting major films with accompanying video game releases for years. This spring, however, Mondo, the Alamo Drafthouse, Magnet Releasing and GameSalad teamed up with the director of HOBO WITH A SHOTGUN to mirror that process on an indie level. Learn more about the process of this specific project and the potential power of combining indie gaming and indie films in general.

search:
  HOBO WITH A SHOTGUN The Game: A Case Study Andrew McGraime Square GrouperJason Eisener Hobo With a ShotgunJustin Ishmael MondoMark Chuberka GameSaladMoises Chiullan Badass Digest


name_last: Sondre Lerche
name: Sondre Lerche
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2554.jpg
website_link: http://www.sondrelerche.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Sondre Lerche
original_serial: event_MS13932
original_venue_serial: Central Presbyterian Church
description:
  Sondre Lerche is an internationally acclaimed Norwegian-born, Brooklyn-based singer/songwriter who has released six albums, including the hit-soundtrack for the major motion picture Dan In Real Life. Signed to Virgin Records at 16, Lerche has explored a variety of musical genres without forsaking his own, truly unique indie-pop sound. His seventh, eagerly anticipated album is expected in Spring 2011.


name_last: Business of Monetization of Online Video
name: Business of Monetization of Online Video
name_index: B
website_link: http://www.revision3.com
hashtag: #rev3
event_category: Future15
event_sub_category: Future15
search: Business of Monetization of Online Video Brad Murphy Revision3
original_serial: event_IAP7158
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Brad Murphy (Revision3)

  Summary
  It's true, you can make money with Online Video!  Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model.  Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and 
  tricks to help you build an effective sponsorship program.  Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience.  With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors 
  into content.


name_last: My!Gay!Husband! (Between Sets)
name: My!Gay!Husband! (Between Sets)
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3477.jpg
website_link: http://soundcloud.com/mygayhusband
event_category: Showcase
event_sub_category: DJ
search: My!Gay!Husband! (Between Sets)
original_serial: event_MS13111
original_venue_serial: Soho Lounge
description:
  MY!GAY!HUSBAND! has been producing taste making events, club edits+remixes & mixtapes for the last seven years from his home base in Vancouver, Canada.

  MY!GAY!HUSBAND! has performed in Brazil, Australia, Mexico, Thailand and throughout North America multiple times.

  MY!GAY!HUSBAND! has personally produced events in Vancouver for
  AARON LACRATE : AMANDA BLANK : BLACK KIDS : BONDE DO ROLE : BRUCE LABRUCE : CAPSnJONES CERTIFIED BANANAS : CHROMEO : CRYSTAL CASTLES : DATAROCK : DIGITALISM : DIPLO : DJ ASSAULT : DJ MEHDI : DUCHESS SAYS : FEADZ : FLOSSTRADAMUS : FLUOKIDS : FOUR COLOR ZACK : FRANKI CHAN : GIRL TALK : GLASS CANDY : HOLLYWOOD HOLT
  JEREMY JAY : JUICEBOXXX : KID SISTER : KOOL KEITH
  LO-FI-FNK : LOW B of HOLLERTRONIX : METRONOMY
  MIDNIGHT JUGGERNAUTS : METRONOMY : MILLION$MANO : MSTRKRFT : NO AGE : NUMERO# : PAPER CRANES : PASE ROCK : PATRICK O'DELL : PRETTY TITTY : RORY THEM FINEST
  SAN SERAC : SHOUT OUT OUT OUT OUT : SIMIAN MOBILE DISCO : SOUTH RAKKAS CREW : SPANKROCK : STEVE AOKI :
  THE COOL KIDS : THE TEENAGERS : THUNDERHEIST
  TITTSWORTH : TONITE ONLY : UFFIE : THE VERY BEST : 
  and has a production track record in Vancouver to take a chance on bringing in new acts that have never performed in Vancouver, that have later attained a larger more diverse crowd and now headline + sell out much larger venues!


name_last: Antonia Bennett
name: Antonia Bennett
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3228.jpg
website_link: http://www.AntoniaBennett.com
youtube_link: http://www.youtube.com/watch?v=SdjS1IMHUXU
event_category: Showcase
event_sub_category: Pop
search: Antonia Bennett
original_serial: event_MS13002
original_venue_serial: Victorian Room at The Driskill
description:
  The music, at the same time contemporary and timeless, gives wing to a unique voice – sultry, yet warm and familiar like a classic beauty dancing happily in her favorite party dress. This voice is slightly sassy, completely classy, part vixen. This voice belongs to Antonia Bennett.

  Antonia is a singer, who like her legendary father Tony, has always known how to make a tune her own. This past summer and fall, Antonia  toured some of the best venues and events across Europe and the United States. From London’s Royal Albert Hall, iTunes Festival UK, Umbria Jazz Festival (Italy), Istanbul Turkey, Ontario Canada, Gibson Amphitheatre (Los Angeles) to name a few.

  With Antonia there is a fresh yet classic quality that leaves you feeling like you are being “let in on a secret.” And that secret is…

  Antonia is magnificent, a true star. Her bloodline notwithstanding, this fiery redhead is a deeply gifted singer, a songwriter with much to say, and a playfully sexy/charismatic icon-in-waiting. She effortlessly has a deep knowledge of the classics and at the same time is working in collaboration with famed songwriter/producer Holly Knight.

  All supporting the Mesa Blue Moon / Fontana / Universal Music release of her Jazz EP, which includes such songs as “Soon,” “Putting On The Ritz,” “The Thrill Is Gone,” “I Fall To Pieces, “I Wish I Were In Love Again,” and “Love Is A Battlefield.” The EP is Produced by Holly Knight and features Piano and Arrangement by Grammy Nominated Larry Goldings (James Taylor, Al Jarreau, Norah Jones, John Mayer, David Sanbourne)

  Many people make the natural assumption that Antonia is only a Jazz or Standards artist, but to the contrary, she is heading into the Pop and Hot A/C market with a passion. Antonia’s forthcoming debut record marks her transition from classically trained singer to world-class Pop Vocalist, lyricist and composer. “I had a lot to say lyrically, and with Holly it became an effortless, whimsical process.”

  “We all want music that really grabs us and is meaningful,” muses Antonia, obviously excited about this soon to come strong, radio-friendly direction. “I have opened up in a big way. This upcoming album contains an empowering message for for both men and women.”

  Obviously Antonia is a woman of very strong convictions and an artist who’s come into her own. Contrary to popular assumption, there was no silver spoon in sight, and there were many years of hard work and paying dues. Not only is she naturally gifted, she knows the value of experience and education. She an alumni of Boston’s esteemed Berklee College of Music and has worked just about every type of musical gig on the way up. This summer Antonia is the opening act on Tony Bennett’s European tour and of course entertain audiences around the world.


name_last: Dikta
name: Dikta
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/44304.jpg
website_link: http://www.myspace.com/dikta
event_category: Showcase
event_sub_category: Rock
search: Dikta
original_serial: event_MS10895
original_venue_serial: Lustre Pearl
description:
  Dikta was founded 11 years ago in a garage just outside of Reykjavík. It still consists of the same four members, childhood friends Haukur, two Jons and Skuli and it's still surrounded by the same passion and soulful atmosphere it was formed in.

  2010 was a good year for Dikta. Well, let's say quite good. Their third full-length, 'Get It Together', reached Gold in their home country, received four awards at the Listener's Choice Awards, their song 'Thank You' became the most played song in Icelandic radio history, the re-release of the 2006 album, 'Hunting For Happiness' peaked at number 4 on the album charts and in the meantime they played non-stop all across the country.

  2011 will take Dikta to new crowds on the mainland of Europe and the US. 'Get It Together' is to be released in February in Germany, Austria and Switzerland and Dikta will embark on an anticipated Europe tour.


name_last: The Atlas Moth
name: The Atlas Moth
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/2917.jpg
website_link: http://myspace.com/theatlasmothband
event_category: Showcase
event_sub_category: Metal
search: The Atlas Moth
original_serial: event_MS11777
original_venue_serial: Dirty Dog Bar
description:
  '...executed in ambitious widescreen, shoehorning monolithic (but never boring) post-metal piledrivers between the shards of tormented mayhem' ....- Decibel Magazine 19 on the Top 40 of 2009.... 

  'Muscular and riffy doom/sludge gives way to psychedelic blues and ambient passages before the clouds disappear and melodicism prevails. This is epic stuff, people. Get familiar.' ....- Brooklynvegan.com 9 on the Top 20 of 2009.... 

   'People refer to Atlas Moth as a sludge or stoner band. They're clearly wearing blinders/missing a lot.' ....- Stereogum.com 27 on the Top 30 Best Metal Albums of 2009 .... 

  'Fucking Amazing. I would love to end this review right there. Instead I will go on to explain why this this self produced debut by Chicago based The Atlas Moth is begging to be crowned album of the year.' ....- Thrashhits.com....

  'A Glorified Piece of Blue Sky is the best horror movie that I’ve ever listened to!' ....- The Ripple Effect....


name_last: Mujeres
name: Mujeres
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/39877.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Mujeres-Reyerta.mp3
website_link: http://www.myspace.com/mujeresdebarcelona
youtube_link: http://www.youtube.com/watch?v=R9mxdpj74wE
event_category: Showcase
event_sub_category: Rock
search: Mujeres
original_serial: event_MS14592
original_venue_serial: Red Eyed Fly
description:
  Practically as a brand new band, the projection of Mujeres until today is very strong and are considered one of the most pushing bands of Barcelona (Spain).
  Mujeres are four friends that met during their film studies and after working on several projects together decided to form a band and spread around their art and charisma.
  With their debut album 'Mujeres' (Sones 2009) and in less than 2 years Mujeres have played their powerful and empathic Iberic garage rock in the main venues of Spain, as well as most of the national festivals (specially remarkable their 3 amazing shows at Primavera Sound 2010).
  Also, in 2010 the band have travelled abroad and offered their extreme shows in th UK (they played The Great Escape in Brighton, Liverpool Sound City, London Camden Barfly, Camden Eye and Proud Camden, Sound Control and In te City in Manchester) and have crossed the Italian border to play in Here Stay Festival and Soundlabs. In 2009 the band was the Spanish representation in last year's Europavox edition (FR).
  Mujeres were one of the 10 finalists artists of the International Diesel U Music contest (were thousands of artists from all over the world participated). For that reason the prestigious production company Linkink recorded a music clip for them in London last autumn; it's shown on tv channels like MTV nearly every day. Their beautiful second music clip is a production of the genious Canada.
  The reviews of their live acts full of energy and brilliant hits and the reaction of the whole press and media about the album, as well as the audience attending to their gigs is unanimous: Mujeres are publicaly well acclaimed.
   
  At this moment, Mujeres are ready to follow their winter tour around Spain and ready to hit Texas and the US west coast in the next spring 2011.


name_last: Content Strategists / Producers Meet Up
name: Content Strategists / Producers Meet Up
name_index: C
event_category: Meet Up
event_sub_category: Meet Up
search: Content Strategists / Producers Meet Up Karen McGrane Bond Art+Science
original_serial: event_IAP000628
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Karen McGrane (Bond Art+Science)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who have a passion for content strategy and content production. Cash bar onsite.


name_last: Uh Huh Her
name: Uh Huh Her
name_index: U
picture_big_url: http://img.sxsw.com/2011/bands/43912.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Uh_Huh_Her-Same_High.mp3
website_link: http://www.facebook.com/uhhuhher
youtube_link: http://www.youtube.com/watch?v=nOMP77ndP14
event_category: Showcase
event_sub_category: Electronic
search: Uh Huh Her
original_serial: event_MS12728
original_venue_serial: Continental Club
description:
  When everything breaks down around you, how do you rebuild and start again? How do you inspire trust and regain confidence in something you never fully understood? When you finally have the chance to speak again, what do you say? Before they set out to write their second album NOCTURES due out this spring, these were the questions that faced UH HUH HER’s LEISHA HAILEY and CAMILA GREY. Not by choice, but by necessity.

  Where most new bands play their first gig in front of a handful of people, HAILEY and GREY debuted to a packed house of industry heads, critics and fans, many of whom might have been more familiar with HAILEY’s character “Alice” on The L Word than they were with her role in '90s indie duo The Murmurs. For GREY, it was her first group project since a tenure with the lo-fi indie outfit Mellowdrone. There was no shortage of hype, and even though their backing band consisted of one iPod, they delivered the goods in spades. Expectations mounted, and one year after releasing their self-produced EP, I See Red, they released their full-length. Co-produced by GREY and Al Clay (Pixies, Blur), Common Reaction was a full serving of new wave electro-pop that broke with the anthemic single 'Not A Love Song.' But just as their momentum was building, a split with their label detached the band from all their support and management.

  'Losing everything forced us to inhabit our frustrations and turn them into something inspired,' HAILEY remembers. 'We were absolutely compelled to write this record. We had something to prove to ourselves.'

  Determined to move at their own pace and regain control of their art, GREY and HAILEY tapped into old influences. They pushed rock and roll deeper into the mix and made a conscious effort to embrace the beauty in imperfection, rather than put a high gloss shine over things like vocals and rhythms.

  'I feel like back then, the music I gravitated toward had a pulse and was mysterious and seductive,' says GREY. 'I wanted to bring some of that to the table, because I feel as though these days everyone has their cards on the table.'

  Before they began writing, GREY stopped listening to contemporary music all together, and instead padded her vinyl collection with LPs from Can, Pink Floyd, Joy Division and the Eurythmics. She and HAILEY decorated their studio with anything that amplified their vision--lights, posters, bold swaths of color--and tacked up photographer Mick Rock's raw, iconic images of David Bowie, Iggy Pop and The Velvet Underground. Embracing their creative freedom but acutely aware of what it cost to obtain, they wrote songs that reflected exactly what they felt. The dreamy, shadowy subject matter, coupled with their late-night recording sessions, helped inform the title of the album.

  'I think lyrically we couldn't help but go to a contemplative place with everything we'd gone through,' GREY explains. 'It was like having a torrid affair, having it end, then having to rebuild yourself after the storm. That's what this record is about.'

  'Criminal' typifies that attitude, as GREY purrs out her lament on top of lush Hammond B3 chords: 'I told it to you straight, somehow you didn't hear a thing. It's sad, what a shame.' Uptempo tracks like 'Darkness Is' and 'Disdain' push the envelope even further, showcasing a big rock sound that still has one high-heeled foot firmly planted in the sophisticated pop GREY and HAILEY are known for.

  For seven months they laid down new material in their studio, but if they were going to mature the sound past the level they obtained with Common Reaction, they'd have to beef up the production. For a third set of ears, HAILEY and GREY passed the recordings to producer and longtime friend Wendy Melvoin, formerly of Prince and the Revolution. She not only extended her opinion, but offered to help the band finish off the album at her personal studio space, located within the famed Henson Studios compound in Los Angeles.

  'She was like an angelic mad scientist that descended upon us in a time of need,' laughs GREY, who shares NOCTURNES' producer credit with Melvoin. 'The input Wendy has had was nothing less than stellar. Sometimes it would be something as simple as changing my bass rhythm or adding a guitar part that would inspire other things.' Adds HAILEY, 'She gave me the confidence to tap into the more aggressive sound that I'm attracted to.'

  To capture a live, massive drum sound--something that was missing from Common Reaction, and the organic element needed to compliment NOCTURNES' opulent, harmonic synths and vocals--drummer Josh Kane tracked his performances in Henson's A room on the same kit John Bonham used during the recording of 'When The Levee Breaks.' The results, especially on songs like 'Wake To Sleep,' 'Criminal' and 'Same High,' typify the combination of beauty and aggression that UH HUH HER have harnessed on NOCTURNES, both lyrically and musically.

  'You are so careless with the kingdom, you always throw away the great ones,' GREY sings on the opening 'Marstorm,' a synth-heavy cut that sets the record's unapologetic tone. The thread continues on 'Another Case,' as she warns, 'I am stronger than the other ones...don't try to fight me.' UH HUH HER masterfully mix strength and sentiment on the epic 'Human Nature,' as strings, pianos and soaring pads bleed into an epic rock ballad chorus that channels Prince's 'Purple Rain.'

  'This was a process of proving to ourselves that not only could we do this record and do it well on our own, but that we could expand ourselves musically,' says HAILEY, whose bond with GREY has grown even stronger as a result of the band's setbacks and subsequent rebirth. 'It was the perfect opportunity to write a great record.'

  GREY continues, 'I've never felt more free in my life as far as creating. We gave ourselves the time we needed, and the only goal was to make the best record we could possibly make.'

   
  www.uhhuhher.com
   
  http://www.facebook.com/uhhuhher
   
  http://twitter.com/uhhuhhermusic
   
  For UH HUH HER publicity, contact:

  Libby Coffey/818-380-0400 x224, LCoffey@msopr.com

  Alex Greenberg/818-380-0400 x232, AGreenberg@msopr.com


name_last: Reptar
name: Reptar
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/40456.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Reptar-Ready_Or_Not.mp3
website_link: http://www.myspace.com/reptarathens
event_category: Showcase
event_sub_category: Pop
search: Reptar
original_serial: event_MS12258
original_venue_serial: Victorian Room at The Driskill
description:
  ZUMdAR sees you! Peek-a-boo!

  Reptar is a band from Athens, GA. We play music that has been likened to space chasm electro dance zone. It makes you want to cummm over to mommys house! There are 4 young gentlemen in the band who prefer to be refered to by the first letter of their last name: K, E, U, and of couse M. We have been playing music for about 1 and a half years. We are working with producer Ben H. Allen (Animal Collective,Gnarls Barkley, Deerhunter, Cut Copy) who produced our first single and our upcoming EP. Reptar is working on a full length album set to come out in the summertime. Get ready to have fun wit your friends. Come be our friend!


name_last: Germany Technology Summit
name: Germany Technology Summit
name_index: G
hashtag: #germanytech
event_category: Tech Summit
event_sub_category: Various
search: Germany Technology Summit Ralph Christoph c/o pop
original_serial: event_OE00666
original_venue_serial: Hilton
description:
  Room: K

  Participants:
  Ralph Christoph (c/o pop)

  Summary
  The Germany Technology Summit will provide an hour-long exploration of the new media scene in Germany. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Germany then be sure to attend this session!


name_last: John R. Sundman
name: John R. Sundman
name_index: J
event_category: Bookstore Appearance
event_sub_category: Various
search: John R. Sundman
original_serial: event_OE00733
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  John R. Sundman will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, The Pains.


name_last: Lil Tony
name: Lil Tony
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/326.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lil_Tony-Quick_Story.mp3
website_link: http://www.liltony214.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Lil Tony
original_serial: event_MS12336
original_venue_serial: Klub Krucial
description:
  Bio:
  Lil Tony was born Tony Lee Nichols on May 18, 1989 in Dallas, Texas. Born to a hispanic mother and African-American father, Lil Tony was raised in a section of Dallas known as Oakcliff.  Music is something Lil Tony always wanted to pursue as he began rapping at 13 years old.  Often finding trouble with his gang Triple G's (Go Gettin Guerillas) and his click YSMC (Young Ski Mask Click), Lil Tony endured a life changing event on October 4th, 2007. Two of his very close friends (known as Sergio and Lil Hillard) were gunned down after attempting to rob a security guard. This event altered his life and way of thinking. He attended school at Kimball High School in Dallas but found it hard to keep his grades up after frequenting juvenile detention centers. As a result of his grades and passion to pursue music, Lil Tony dropped out his 12th grade year. 

  After releasing several mixtapes, both solo and with his group Triple G's, Lil Tony became known as one of Dallas' hottest underground artists. He found chemistry when he reunited with childhood friends Quintin and Kermit Gray (who are brothers). The Gray brothers, better known by their collective producer name Dangerous MCs, began making music with Lil Tony in late 2006. The trio aimed to create a new sound and did exactly that, spurring what would become the club hit 'I Like That'. 'I Like That' circulated its way through Texas clubs and touched radio in 2010.

  One day Lil Tony received a text message from Phillip Ward (known by his stage name, DJ Merk) that would move his career to the next level. DJ Merk, founder and Co-CEO of NGenius Entertainment told Lil Tony that he wanted to possibly sign him to the NGenius roster. NGenius Entertainment was already known in Dallas for successfully launching the career of platinum artist Dorrough. In October of 2009, Lil Tony, DJ Merk, and Dangerous MCs took to the studio and recorded almost half Lil Tony's debut independent album 'Posted, Loaded, Floatin' in one session.  Lil Tony began releasing several viral music videos with the help of director Brian Childs.  In April 2010, Lil Tony teamed up with DJ Drop (CEO of Definition DJs) and released his biggest mixtape so far titled 'Flight 214: No Destination'. The mixtape stormed the internet and boosted his fan base like never before. In December 2010, Lil Tony dropped his debut independent street album 'Posted, Loaded, Floatin'.

  2010:
  Lil Tony's year started with a bang, shooting his first music video ever 'Ask About Me'. The video now has 17,000 views on YouTube. Following the 'Ask About Me' video, he shot another video, 'Burn One' with NGenius label mate Ace Boogie B. 'Burn One' was a primary song from Lil Tony's first mixtape with NGenius, 'Flight 214: No Destination'. The mixtape was hosted by DJ Drop (CEO of the Definition DJs) and currently has over 4000 downloads online. Lil Tony was also featured on Dorrough's Gangsta Grillz mixtape with DJ Drama on a song titled 'Triple D Dat' (also featuring Tum Tum). He continued shooting more visuals at the same time he was finishing his first studio album 'Posted, Loaded, Floatin'. Gaining radio play on three singles from the album in Dallas, Houston, San Antonio, and San Francisco ('I Like That', 'Turn Me Up' and 'Shout Out') the summer looked bright for Lil Tony's July release date. The week before the expected album release, 'Turn Me Up' featuring Chalie Boy, Tum Tum and Ace Boogie B was posted on Worldstarhiphop.com and got over 60,000 views in a few days. Everything Lil Tony worked for came to a screeching halt the day before his expected release date. The distribution company and printing company had a misunderstanding and he learned that the album would not be able to be in stores for the release. The album was pulled from them and sat as Lil Tony and NGenius planned their next move. After months of waiting, the team felt like it was time to release the album for free online and hard copies in the street. 'Posted, Loaded, Floatin' has become more than an album. It has transformed into a way of life and a saying amongst young people. The album was released at 5PM on December 6, 2010 at www.postedloadedfloatin.com. The hashtag #postedloadedfloatin trended for 2 days on Twitter in Dallas-Ft.Worth. Lil Tony already has a 2nd project in the works to be released in 2011 which will be announced soon.


name_last: SXSW ScreenBurn Block Party
name: SXSW ScreenBurn Block Party
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/sb_block_party.jpg
event_category: ScreenBurn
event_sub_category: Various
search: SXSW ScreenBurn Block Party
original_serial: event_OE00127
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  The Block Party has become one of the most beloved aspects of the SXSW Trade Show and now, based on its success, 2011 will mark the first year of the ScreenBurn Block Party.

  Participants include: Insomniac Games, Sony Computer Entertainment America, IngZ, Beyond Gaming, indiePub, RockLive, Ecko Entertainment and Marvell.


name_last: Babeshadow
name: Babeshadow
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/42299.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Babeshadow-Sea_Serpents.mp3
website_link: http://www.myspace.com/babeshadowband
event_category: Showcase
event_sub_category: Pop
search: Babeshadow
original_serial: event_MS14588
original_venue_serial: 512 Rooftop
description:
  Tripping on a summer ray of good vibration moonshine, Babe Shadow are an Arcadian beat-combo for our time. They make a buoyant and lovelorn guitar-twanging kind of pop music, for hot nights and romancers and dancers. Their intentions are pure.

  Tom and Dave Shadow co-write all the songs, an acoustic guitar each, in the time-honoured and good-old-fashioned way. Their influences are “fifties and sixties music with clean guitars.” They say they particularly like “Marc Bolan” and some old band called “The Beatles.” In a scene clogged up with shoegazers and twittering electronics, Babeshadow are happy pagan luddites. “When we started this band we vowed never to use synthesizers,” declares Dave, “or guitar pedals or anything like that.” There are no special effects at work here beyond cigarette smoke and mirrors. 

  Tom and Dave have been best friends and consistent collaborators in music since they were twelve.  “Making all the music we’ve made together over the years,” Dave says, “we’ve learned that we just want to keep it acoustic and natural. Music loses its soul when it’s just like; you push a button and a machine plays it all for you.”

  Tom and Dave came dangerously close to being called just ‘Tom and Dave,’ until they decided in a hurry, backstage a Pete Doherty support slot, to go with the kooky new moniker, plucked from the long title of the T-Rex tune that was playing at the time. It suited and it stuck. “We went through weeks and weeks after that, and sheets and sheets of paper, trying to come up with a proper band name. But in the end we came back to the one we started with” says Tom. “It’s kind of dumb but we like it.”

  The duo play and record and produce everything themselves, and they want to keep it that way. When they play live shows, they get a band together. They have an aversion to strumming chords, and so the songs are often over picked-out, tropical-sounding guitar lines. These two aren’t Afrobeat connoisseurs though, in the mode of a lot of jazzy new worldy-sounding bands out now. “I’ve never really listened to any African music” says Dave Shadow; “But I think I might try to this week. I’m told that I’m really going to like it.”

  The boys’ lyrics trade in the timeless and touching chestnuts of all the great romantic popular music: love, love, love, (it’s only love). It IS only love! Babeshadow encourage us to dance away our grasp of all this, by way of their dreamy, loved-up, good-old-fashioned make-the-club-dance sound. “The songs all come from dreams, or ideas of little stories, or paintings or photographs” says Tom. His distinctive warble sings words they write together. Tom is so tall and skinny and pretty that it’s actually kind of alarming. “I’ve written loads of songs about girls,” says Dave Shadow (shorter but still also tall and skinny and pretty); “but there’s basically been, like, no girl.” 

  Babe Shadow say their heartfelt message is simply “Enjoy yourself.” They say they “didn’t start a band in any protest against anything, or to promote anything in particular, other than people enjoying themselves.” They say they’re not purists, but they rail against “plastic sounds” and “synthesised noises that were like, made in factories” and stuff. Tom always seems to be wearing a vest; this guy’s shoulders, at least, are closer to nature than most of us ours. 

  In the ramshackle front-room studio in the flat on Shacklewell ‘creative hub’ Lane that they share (where their pals Jack Penate and Milo ‘Big Pink’ Cordell live a couple of doors down) Tom and Dave Shadow have honed their stripped-down, out-of-time, primitive jangly love-clatter into something a bit like Marc Bolan fronting The Modern Lovers while they play Anglophone folk songs in the style of a load of world music they’re only vaguely aware of. They make love songs that are pop songs that are pure of heart and intention. What’s not to like, you cynical cunts?

  Luv Luv Luv Records is proud to release Babe Shadow’s debut E.P into the burgeoning atmosphere of the summer. Keep your chin up, is all we’re saying; have a knees-up, cut loose, cut a rug. Remember what all this pop music’s all about. Play this record loud and dance about with the people you love. It’s only love. But love is hard to stop.


name_last: Simple Circuit
name: Simple Circuit
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41637.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Simple_Circuit-Sattrash.mp3
website_link: http://www.myspace.com/simplecircuitbeep
event_category: Showcase
event_sub_category: Rock
search: Simple Circuit
original_serial: event_MS14829
original_venue_serial: Speakeasy Kabaret
description:
  Simple Circuit is from Austin Texas and has been active since November 2009. They independently put out their first 7inch in March of 2010 and this 7inch on Super Secret Records is their second release. (They are real excited about not having to cut, fold and stuff all the copies of this release themselves. All hail Super Secret Records!) It was recently picked up for distribution by Matador Direct


  The band recently recorded some new songs with Mikey Young of Eddy Current Suppression Ring for a 2011 release and have a track on the upcoming Casual Victim Pile II compilation curated by Gerard Cosloy and released on his newly relaunched 12XU imprint.


name_last: Video's Second Coming: Making It Social
name: Video's Second Coming: Making It Social
name_index: V
picture_big_url: http://img.sxsw.com/2011/events/videossecondcomingmakingitsocial.jpg
website_link: http://www.flixlab.com
hashtag: #flixlab
event_category: Future15
event_sub_category: Future15
search: Video's Second Coming: Making It Social David Slater Flixlab
original_serial: event_IAP5883
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  David Slater (Flixlab)

  Summary
  Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like 'I post footage and you can view it' world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience.

  As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative.  Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable.

  This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.


name_last: Linguistic Mythbusting: The Fake Language of the Web
name: Linguistic Mythbusting: The Fake Language of the Web
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LinguisticMythbusting.jpg
website_link: http://www.Plattion.com
hashtag: #LingMyth
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6649
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Adam Ostrow (Mashable)
  Augie Ray (USAA)
  Peter Imbres (Plattion)
  Spike Jones (Chevrolet)

  Summary
  When the New York Times banned the word 'Tweet' from it's pages, it marked the first time a major publication had formally rejected a Internet-born branded verb.  As new behaviors are created online, our culture struggles with ways to define them and often settles on flawed nomenclature.  In this hour we will take a look at some of the most misleading words from the digital lexicon and try to pick a few to banish forever.

search:
  Linguistic Mythbusting: The Fake Language of the Web Adam Ostrow MashableAugie Ray USAAPeter Imbres PlattionSpike Jones Chevrolet


name_last: The Wonderful Sound Of Induce!
name: The Wonderful Sound Of Induce!
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/2830.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Wonderful_Sound_Of_Induce!-Love_Letter_2_U.mp3
website_link: http://www.giantstep.net/artists/1198/
event_category: Showcase
event_sub_category: R&B
search: The Wonderful Sound Of Induce!
original_serial: event_MS11563
original_venue_serial: Kiss &amp; Fly
description:
  The Wonderful Sound Of Induce! – Halfway Between Me And You

  The Story

  Starting off early, Induce, like many children, loved to sing. Everywhere and anywhere, the sound of music was with him. And almost as if lead by fate, the sounds of poppy Soul music and Rhythm & Blues drew him in early. He quickly learned to mimic Michael Jackson’s moves from Beat It, even donning a replica of the legendary red zippered vest MJ wore in the video. One particular incident around age 5 had him singing Marvin Gaye’s “Sexual Healing” at the top of his lungs in a local Miami department store, without the slightest clue to the song’s meaning. His mother, halfway between embarrassment and amusement, chalked it off as kids being kids, as most moms would.

  In the late 80’s and early 90’s, he and his friends would create dance routines to their favorite New Edition, Bobby Brown and Bell Biv Devoe records, clearing out the living room to learn the “Running Man” or the “Roger Rabbit.” Throughout Jr. High and High School, he sang in the chorus and while on field trips or before class, he and 2 friends drew crowds while singing a cappella versions of their favorite Jodeci, Shai, & Boyz II Men songs, snapping their fingers and harmonizing as if the were the Doo-Woppers of the 50’s.

  But none of this really set in and the talent remained unrealized. Even he himself admits to never truly having to urge to become what his whole life was setting him up to be. Only within the last 2 years has Induce started to seriously take advantage of what was always there, but was simply untapped.

  Created in secret, Halfway Between Me And You was conceived almost upon accident, yet from the beginning came to be because of one specific source of inspiration. The earliest recordings started out as love letters to a lost love and while that concept remains at the album’s heart, Induce was able to shape those rough demos into pop diamonds. So personal and special was this project that only a handful of even Induce’s closest friends have heard these songs, even up to now, nearly 2 years after it’s inception. 

  Surprisingly, the song that cemented the idea of taking this singing thing serious wasn’t even a love song. It was when Induce’s longtime production partner, Manuvers, literally tricked him into recording a cover of an obscure Boogie classic called “Get Down Saturday Night” that he finally learned what life had planned for him since so long ago.

  And now, the musical education he has been receiving from the time he was 5 to today has informed his style immeasurably, never not listening for the new. Sweet songs of love set up the huge harmonies learned from Joedci’s Gospel leanings. Simply written words with deep emotional meaning and universal themes harkens back to both Stevie Wonder and Brian Wilson alike.

  The influences of the teachers are all present and wonderfully remembered with reverence. From Prince to Michael, N.E. to B.B.D., Stevie (Wonder) to Stevie (Arrington), from D-Train to D’Angelo to Dilla. This is the Future Soul.

  This is The Wonderful Sound Of Induce!


name_last: Interactive Canon: Press Pick The Best Games Ever
name: Interactive Canon: Press Pick The Best Games Ever
name_index: I
website_link: http://www.pcgamer.com
hashtag: #BestGamesEver
event_category: ScreenBurn
event_sub_category: Panel
search: Interactive Canon: Press Pick The Best Games Ever Evan Lahti Future US
original_serial: event_IAP8271
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Evan Lahti (Future US)

  Summary
  What videogames are canon? As game designers seek recognition for being more than swindlers of flashing color that produce violent youth, fashioning a definitive list of the most affecting, imaginative, and significant interactive experiences is a productive step toward gaming gaining some small amount of recognition on terms other than its own.

  Are games old enough to have an essential group of titles worthy of the Library of Congress? If an alien traveler arrived to earth and we only had videogames to share as a representation of our culture, would we sit them down in front of Mario or World of Warcraft? Halo or Half-Life? BioShock or Ms. Pac-Man?

  Gathering a team of gaming journalists from PC Gamer magazine, Gamesradar.com, PlayStation: The Official Magazine and Official Xbox Magazine, we'll carry the flag of our favorite titles to form a cumulative must-play list, modifying and reranking our canon as our discussion progresses, not without help from audience participation. Our panelists will argue and debate not for the sake of settling arguments suitable for an internet forum, but for creating a useful, definitive list of must-play experiences for gamers and gaming-interested consumers based on useful critical criteria. Our panel has a cumulative 40-year background of covering games.


name_last: The Bewitched Hands
name: The Bewitched Hands
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3030.jpg
website_link: http://savoirfairecie.com/booking/the-bewitched-hands
event_category: Showcase
event_sub_category: Pop
search: The Bewitched Hands
original_serial: event_MS11841
original_venue_serial: 512 Rooftop
description:
  A presentation by François Ducray (rock critic – used to work for Actuel and Rock &
  Folk /author of biographies on Led Zeppelin, The Beatles, Serge Gainsbourg..)


  Have you heard of Casanova? He seduced over a thousand women but fell in love less than ten times! One wonders if it’s a cold ratio or just plain boasting. But we rock critics are undeniably pop music’s Casanovas: after writing a thousand articles, how many lasting ecstasies are we left with, how many real discoveries? Not a lot...

  As far as I’m concerned, I thought I’d had my share. Last time, it was Cat Power’s “You Are Free”. But here it is again, this vertiginous feeling, this rare tingling that takes over my whole body when music fills me with wonder, twists my insides and stupefies my senses to the point where I just KNOW: the music is so fresh and filled with color, rich and full of adrenalin, that it just makes so much sense all of a sudden. And I’m wondering how I’ve lived without it this whole time... Without, for instance, the Velvet Underground, almost my whole life! Now I’m asking myself how I lived without The Bewitched Hands!...

  It happened to me before with bands of totally different styles, like Roxy Music and the Sparks on one side, Talking Heads and French band the Rita Mitsouko on the other. Four debut albums (except for the Sparks, that was their third album) full of passion, boldness and innate elegance. Four debut albums with flamboyant personalities, full to the brim with songs made of pop flesh and rock muscle, of songs so amazing they acquired the level of success of the Beatles, the Kinks or Gainsbourg during his Golden Age. Four debut albums announcing four unprecedented careers. And I saw it happen, as true as I went into trances listening to Dylan’s “Blood on the Tracks”, Lou Reed’s “Berlin” and Robert Wyatt’s “Rock Bottom”, and wrote about it, that’s my legacy!...

  The Bewitched Hands On Top Of Our Heads, episode 1, debut album by this Reims-based sextet. The striking thing about this band when you first listen to it is the deluge of guitars (three guitars with different tones) and a torrent of voices (solo, as a pair, as a trio, all together, they all sing) and through all this they manage to pull together an inventive and breathtaking melody. Now this is very hard to achieve, we are flirting here with the level of Nirvana’s “Lithium”! But they don’t stop at that: it’s often more than one melody rising, two, sometimes three melodies come out of a cascade of short verses that all come together in one lethal chorus. You get lost in the former and hooked on the latter. It’s the Beach Boys effect, recently reactivated by Blur and the Strokes: mini-symphonies, so supple and fluid that they hit you as hard as they enfold you. It’s a beachcomber of splendid magical sound...

  Their live act is also mesmerizing! But with the Bewitched Hands’s album, it’s like having SEVERAL albums all in one, bless these guys (and girl, there’s five guys and one girl, and they all compose)! And each time that I get startled by the end of the album, like I’m emerging from a dream, I think of Lennon’s innocent question about Motown, which he so loved: “It’s so beautiful, how do they do it?...”.

  One answer comes to me from Charles Trenet: “Y a d’la joie!” (There’s so much joy!). Not only, but it’s true, there’s a lot of joy everywhere in their music from the open-sea. And it’s pretty rare, these days... 
  So ok, there’s that weird name of theirs, that comes from lands far away from their home, where their music will be taking them. And their career will be mighty long, I promise you. But don’t listen to me, listen to their music and see for yourselves. It’s all there.


name_last: Get With The Program
name: Get With The Program
name_index: G
picture_big_url: http://img.sxsw.com/2011/films/F22981.jpg
website_link: http://www.thebatcabinet.com
youtube_link: http://www.youtube.com/watch?v=97NYi_oLtME
event_category: Screening
event_sub_category: Animated Short
search: Get With The Program Jennifer Drummond Deutrom
original_serial: event_FS11935
original_venue_serial: Alamo Lamar A
description:
  Director: Jennifer Drummond Deutrom
  USA | 4 minutes


  The complacent inhabitants of this near-future society devise ways to adapt to the constant demands of the techno dystopia they have created. High-tech addiction, constant surveillance, data harvesting, body transformation, resource depletion, and mindless entertainment are just part of the daily grind for these one-eyed apathetic creatures.


name_last: New Look
name: New Look
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/1311.jpg
website_link: http://www.newlookmusic.com/
event_category: Showcase
event_sub_category: Electronic
search: New Look
original_serial: event_MS14547
original_venue_serial: Malaia
description:
  New Look are Adam Pavao and Sarah Ruba, both natives of the Greater Toronto Area. They met in 2005 while each were pursuing careers in music. The two immediately discovered their creative compatibility and began collaborating. During this developmental stage, Sarah began a career in modeling which often brought the duo to New York, where they began recording their EP in 2006. Entitled 'How's My Hair?' the EP was unofficially released as a free download for fans. This garnered the duo international attention, which led to multiple live dates in the UK over 2008.

  Over the next year New Look toured the UK and EU and began recording their full length between Canada and Berlin, Germany. In January 2010 New Look played an 11 date sold out tour in Scandinavia and Germany alongside the XX. The duo are currently wrapping up the completion of their debut full length album.
  New Look's self-titled debut is slated for a sumer 2011 release.


name_last: Evolving Cinematic Storytelling to Span Multiple Screens
name: Evolving Cinematic Storytelling to Span Multiple Screens
name_index: E
website_link: http://www.schematic.com
event_category: Panel
event_sub_category: New Technology / Next Generation
search: Evolving Cinematic Storytelling to Span Multiple Screens Jason Brush Possible Worldwide
original_serial: event_FP6433
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Jason Brush (Possible Worldwide)

  Summary
  Marshall McLuhan’s famous adage, “the medium is the message,” is as true as ever, with evolving technologies — Web video, DSLR cameras, smart phones, smart TVs, and tablets — affecting the way in which filmed media is created and distributed. However, filmmakers are more often than not still bound by old paradigms — the feature film, the hour-long TV drama, the short — which struggle to fit into (and be sustainable within) a rapidly evolving media ecosystem. 

  We will explore the creative opportunities for filmmakers to expand the language of their filmmaking beyond the comfortable and familiar boundaries of old formats, and investigate how a filmmaker’s vision can scale to create experiences beyond the theater and beyond the television. This talk asks the question, is it possible to create holistic cinematic experiences that span the many screens in our lives? What new messages will be enabled by today's new mediums?

  Marshall McLuhan’s famous adage, “the medium is the message,” is as true as ever, with evolving technologies — Web video, DSLR cameras, smart phones, smart TVs, and tablets — affecting the way in which filmed media is created and distributed. However, filmmakers are more often than not still bound by old paradigms — the feature film, the hour-long TV drama, the short — which struggle to fit into (and be sustainable within) a rapidly evolving media ecosystem. 

  We will explore the creative opportunities for filmmakers to expand the language of their filmmaking beyond the comfortable and familiar boundaries of old formats, and investigate how a filmmaker’s vision can scale to create experiences beyond the theater and beyond the television. This talk asks the question, is it possible to create holistic cinematic experiences that span the many screens in our lives? What new messages will be enabled by today's new mediums?


name_last: Next Stage: Southbytes Grand Prize Giveaway
name: Next Stage: Southbytes Grand Prize Giveaway
name_index: N
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Southbytes Grand Prize Giveaway
original_serial: event_OE00777
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Join us for the Grand Prize Giveaway from the Southbytes video competition.


name_last: Steve Wynn & The Miracle 3/ The Baseball Project
name: Steve Wynn & The Miracle 3/ The Baseball Project
name_index: S
website_link: http://www.stevewynn.net
youtube_link: http://www.youtube.com/watch?v=vgMsjfV0gNY
event_category: Showcase
event_sub_category: Rock
search: Steve Wynn &amp; The Miracle 3/ The Baseball Project
original_serial: event_MS12380
original_venue_serial: Momo's
description:
  STEVE WYNN
  NORTHERN AGGRESSION
   
  Steve Wynn remembers the day that he and the Miracle 3 entered the city limits of Richmond, VA last fall ready to embark on recording the band’s first new album together in more than five years.  Wynn got on the phone with his old pal and band mate Stephen McCarthy who jokingly warned him to “leave your northern aggression at the door.”  The phrase seemed funny, ironic, apropos and, as a result, naturally became the favorite catch phrase of the session and, inevitably, the title.
   
  Wynn and his partners in crime were the fast-talking, hard hitting, hyped up, tightly coiled Yankees—that’s not a baseball reference, let’s save that for Wynn’s other combo, The Baseball Project—sliding into the slower, easier, drawling, mysterious Southern lifestyle for a week.  Anyone who has followed Wynn’s long recording history knows his love for throwing himself into unfamiliar territory, leaving open the possibility of surprise, befuddlement, inspiration and adventure.
   
  Working with the father-son engineering team of Bruce and Adrian Olsen (the former engineered both Gutterball albums) allowed Wynn and the band, which includes Jason Victor, Linda Pitmon and Dave Decastro, the chance to work around the clock.  Bruce was behind the board at 8 a.m.; Adrian would close up shop about 18 hours later.  They all slept at some point in between.  As for the result? “Northern Aggression” –the title is a reference to what some below the Mason Dixon line call the Civil War—is psychedelic, greasy, sneaky, manic, wise, seasoned, nervous and ragged in all the right places. Mixed in Brooklyn by Nicolas Vernhes (Spoon, Dirty Projectors, Animal Collective, Stephen Malkmus) this is no civil war, no bloody battle, no historical reenactment.  No, this is Wynn and the Miracle 3 doing what they do best-colliding against each other and their surroundings, not holding back and barely taking stock until all was done.  It's what they do.  To paraphrase Ornette Coleman, this is their Northern Aggression.  Enjoy.
   
                                                  *****
  In 1982 Steve Wynn broke onto the music scene with The Dream Syndicate and “The Days of Wine and Roses.” In the years since, he has made more than 20 records, played more than 2,000 shows around the world and continues to evolve as a recording and touring artist.  He has also performed with Gutterball, Danny & Dusty, Smack Dab and The Baseball Project.  Formed in 2001, Steve Wynn & The Miracle 3 have made three albums together.  “Northern Aggression” is their latest.


name_last: No Child Left Inside: Mobile Tech Meets Education
name: No Child Left Inside: Mobile Tech Meets Education
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/NoChildLeftInsideMobileTech.jpg
website_link: http://thewildlab.org
hashtag: #MobNCLI
event_category: Education
event_sub_category: Panel
original_serial: event_IAP7494
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  Drew Davidson (CMU)
  Jared Lamenzo (The WildLab/Mediated Spaces Inc)
  Juliette Lamontagne (Asia Society)
  Rebecca Bray (Smithsonian Institution)
  Richard Scullin (MobileEd.org)
  S Craig Watkins (The University of Texas at Austin)

  Summary
  This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise. Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable. Richard Louv’s 'Last Child in the Woods' explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.

search:
  No Child Left Inside: Mobile Tech Meets Education Drew Davidson CMUJared Lamenzo The WildLab/Mediated Spaces IncJuliette Lamontagne Asia SocietyRebecca Bray Smithsonian InstitutionRichard Scullin MobileEd.orgS Craig Watkins The University of Texas at Austin


name_last: How To Hire And Manage A Software Developer
name: How To Hire And Manage A Software Developer
name_index: H
website_link: http://zeek.com
hashtag: #HiringADeveloper
event_category: Work & Happiness
event_sub_category: Core Conversation
search: How To Hire And Manage A Software Developer Steve Zehngut Zeek Interactive
original_serial: event_IAP5570
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Steve Zehngut (Zeek Interactive)

  Summary
  This presentation focuses on breaking down the communication barriers that can make working with a developer more difficult than it needs to be. The presentation will cover Interviewing Your Potential Developer, Planning & Project Management, Using A Version Control System, and Bug Reporting. The session will give the audience a reality check on how to go about working with a developer to get a web site (or any digital project) built on time and on budget.


name_last: The Lean Startup: Building Legendary Products
name: The Lean Startup: Building Legendary Products
name_index: L
event_category: OTHER
event_sub_category: Solo
search: The Lean Startup: Building Legendary Products Jeff Smith
original_serial: event_IAP000458
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 204

  Participants:
  Jeff Smith ()

  Summary
  Thousands of users isn’t cool. Know what’s cool? MILLIONS OF USERS. Jeff Smith (CEO, Smule) gives us a look inside Smule, a company has produced hit after hit of #1 apps. Following Jeff, we’ll hear from Farbood Nivi on the success of Grockit, and what it takes to go from concept to legend. This session is sponsored by 500 Start Ups.


name_last: The High Dials
name: The High Dials
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3019.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_High_Dials-Uruguay.mp3
website_link: http://thehighdials.net
event_category: Showcase
event_sub_category: Rock
search: The High Dials
original_serial: event_MS12007
original_venue_serial: Easy Tiger Patio
description:
  Over 8 years and 4 albums, Montreal band the High Dials have turned out a varied repertoire of anthemic pop, upbeat psych and melancholic folk-rock balladry. They debuted on NYC-based Rainbow Quartz Records in 2003 with 'A New Devotion', a mishmash of retro-freakbeat sounds and shimmering pop with a hidden lyrical storyline. The album made a fan of Little Steven Van Zandt of Bruce Springsteen fame who played them regularly on his syndicated radio show. 

  'War of the Wakening Phantoms' (2005) was their lovesick follow-up. It caught the attention of the mainstream press and went to number one on Canadian college radio charts. The High Dials hit the road as tour partners for both Brian Jonestown Massacre and Neko Case, criss-crossing North America and the UK over many months. 
  In 2007, they released “The Holy Ground EP”, which featured a collaboration with Rod Argent, legendary songwriter of The Zombies. 

  In 2008, they released the eclectic, sprawling double album 'Moon Country', which showcased everything from droning dance grooves and spaced-out rock to wistful cosmic folk. They returned to the road, a cycle that peaked with a memorable opening slot for Echo & the Bunnymen at SXSW 2009. In 2010 they built a home studio in Montreal and released their 4th LP, 'Anthems for Doomed Youth'.


name_last: Smoke DZA
name: Smoke DZA
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2740.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Smoke_DZA-Divine_Music.mp3
website_link: http://myspace.com/smokedza
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Smoke DZA
original_serial: event_MS13643
original_venue_serial: Venue 222
description:
  Hip Hop is just a hobby for some but for Smoke DZA, it is a way of life
   
  Born and raised in Harlem, NY, DZA (real name Sean Pompey) was raised surrounded by music, though it wasn’t necessarily hip hop, “My first exposure to music was through my Dad.” He reflects,  “He played his oldies every weekend and still does up to this day.”
   
  DZA was introduced to and fell in love with hip hop at a young age and began a journey that would lead him from dropping out of high school to being one of the hottest, most sought after unsigned rappers in the game today. “I was way too popular in high school,” DZA states, “ I used to battle everyone whether it be in the lunchroom or in front of the school. I was way more interested in that, than attending classes.”
   
  His early creative processes started where many rappers do, with the lyrical genius of Notorious B.I.G., “I remember learning all of Biggie’s verses, writing them down and making my own renditions of the songs. After I got out [of] that phase I started crafting my own songs like 'History' where I spoke about destroying any rapper lyrically and I wrote a song called 'Music On My Side' which was an ode to any artist that influenced me to do music. Jay-Z, Biggie, Big L etc.”
   
  As DZA’s focus and talent grew, he began to release mixtapes, like the early Respeconize and even formed a group with a childhood friend call “Smoke & Numbers” before striking out for solo success and Cinematic Music Group in 2005.
   
  Though his musical journey is not far removed from his early days in Harlem, DZA has recorded with the likes of Asher Roth, Big K.R.I.T., Devin The Dude and Curren$y to name a few.
   
  In the past two years he has released a steady stream of mixtapes to critical acclaim,  Substance Abuse (2009), Substance Abuse 1.5: The Headstash (2010), and his most recent project,  George Kush Da Button  which is quickly making it’s way around the internet.
   
  DZA credits his longevity to creating laidback, honest music that people can vibe to and always staying true to the art of hip hop. 
  With all of the disposable music threatening the culture of an art form he is trying to help preserve, Smoke DZA is a welcomed breath of fresh air that will make you grateful for the contact high.


name_last: Trash Talk
name: Trash Talk
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/4441.jpg
website_link: http://trashtalkhc.com
event_category: Showcase
event_sub_category: Punk
search: Trash Talk
original_serial: event_MS14898
original_venue_serial: Emo's Main Room
description:
  Trash Talk is an American hardcore punk band hailing from Sacramento, California, formed in 2005. Trash Talk combines classic hardcore punk with the aggression of its descendants. They have toured all around the world including Japan, Europe and Australia, as well as performed in many festivals in support of their releases which helped give the band recognition from publications including Rolling Stone and NME.


name_last: Accessibility: The Musical!
name: Accessibility: The Musical!
name_index: A
website_link: http://www.knowbility.org
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6973
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Barbie Parker (Alive Performance Interpreting)
  Celia Hughes (VSA Texas)
  Elise Whitworth (HTMLaddicts)
  Sharron Rush (Knowbility.org)

  Summary
  People like Stephen Hawkings, Stevie Wonder and Marlee Matlin demonstrate that a full experience of the world does not depend on any one sensory capacity. Our web experiences should not be so dependent either. However, many of today’s brightest minds still consider “accessibility” an issue specific only to people with disabilities. Now is the time to get out of this mode of thinking. 
  In this session, we will discuss why universal design is changing the way people view accessibility. We invite you to hear from our panel of people with disabilities about how they experience music, dance and media through rich internet experiences and events made accessible through the use of assistive technologies. How does someone who is deaf experience a jazz concert? How can someone who is blind experience a movie, play or YouTube video? Join us for this session, and you will be able to experience these first hand!
  In addition, you will learn new techniques that will allow you and your organization to reach a broader audience by making your own experiences universally enjoyable regardless of devices, sensory capacity, age-related impairments or situational limitations.
  Accessibility is not a solo-act!  This session calls for rethinking the very concept of accessibility. Universal design is a song we can all sing together- will you join us?

search:
  Accessibility: The Musical! Barbie Parker Alive Performance InterpretingCelia Hughes VSA TexasElise Whitworth HTMLaddictsSharron Rush Knowbility.org


name_last: The Lava Children
name: The Lava Children
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/987.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Lava_Children-The_Green_Word.mp3
website_link: http://www.myspace.com/thelavachildren
event_category: Showcase
event_sub_category: Rock
search: The Lava Children
original_serial: event_MS12620
original_venue_serial: Skinny's Ballroom
description:
  With The Lava Children’s* self-titled debut, the listener is immediately aware they’re hearing something completely uncommon.  In fact, The Lava Children are something completely uncommon. 

  As the music industry becomes ever more jaded and manufactured and music is treated like so much invaluable garbage to be traded and tossed about freely, it seems like hearing something that sounds totally new is becoming less and less of a regular occurrence.

  Here you’ll find no familiar “classic rock overtones.” There are no hackneyed “angular guitar tones”- in fact, you’re only occasionally reminded that you’re even hearing instruments. From the dreamy, weirdly programmed Colecovision-on-the-fritz nonsense of opening track, “I Am a Pony,” to the underwater opium cabaret wash of “Particles,” to the discordant, drunk music box stagger of “Troll,” every track on this mini-lp bears the same distinctive stamp of not sounding a whole lot like anything else you’ve heard.

  This music may have been found inside a rotting old fish, plucked from a muddy, overgrown swamp and encrusted with plankton and river rot. It could have been stuck in an ice block in the far-flung pitch-black night of the frozen tundra or growing out of a patch of moss and fungus on the side of a mighty California redwood tree. It could’ve been found buried in an Egyptian desert wasteland, firmly clutched to the now-hollow chest of some bygone dusty old corpse… and it just might be cursed. Hell- maybe it’s from space, or some kind of message from the future.

  But fact of the matter is it’s made by a couple of Oklahomans who are soon to be Texans...Though that doesn’t make it any less of a fascinating listen.

  Close your eyes, turn off all the lights, and turn this album up. See if the little hairs on the back of your neck aren’t immediately standing at full attention as you find yourself awash in weird, half-remembered memories of playing with a dog you had when you were five years old, deep in the swiftly darkening woods and far from home.


name_last: Thavius Beck
name: Thavius Beck
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1789.jpg
website_link: http://www.myspace.com/thavius
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Thavius Beck
original_serial: event_MS12820
original_venue_serial: The Bat Bar
description:
  Composer of mercurial soundtracks for uncertain times, Thavius Beck conjoins various strains of electronic music to arrive at a daringly ambitious sound. He has received recognition in The Wire, Spin, and Urb for his solo releases under the moniker Adlib, the Labwaste project with fellow LA artist Subtitle, his recent production for fellow Mush artist K-The-I???, his early work with Global Phlowtations, numerous guest appearances, and producing alongside Trent Reznor for and touring in support of and accompanying Saul Williams. An exceptional programmer, engineer and multi-instrumentalist, Thavius Beck’s many talents allow him to take a song from idea to completion without ever having to leave his cluttered studio. Uncompromising vision and an ear for the unusual are staples of this writer/producer’s work.


name_last: Sean Garrett
name: Sean Garrett
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/4638.jpg
website_link: http://www.seangarrettmusic.com
event_category: Showcase
event_sub_category: R&B
search: Sean Garrett
original_serial: event_MS15240
original_venue_serial: Venue 222
description:
  It's not easy to size up Sean Garrett. At first glance outside of his recording studio, the Atlanta, GA native's body builder frame and casual dress code speak more of someone coming from the gym than from negotiating a multi-million dollar deal. You wouldn't know from his southern hospitality that he grew up in Europe and speaks several languages. The down to earth demeanor is the opposite of the Hollywood image you'd expect from a man whose talent has changed the face of popular music. 

  However, inside the booth, mild-mannered Clark Kent gives way to the man of steel that is Sean 'The Pen' Garrett. Somewhere between the buzzing cell phone and pounding production pouring from the speakers, it hits home that you're looking at the man your favorite artists turn to for a hit and with good reason. 'I have 17 #1 records that have changed my generation's sound right before your eyes,' he says, turning down the music to get his point across. Being nicknamed 'The Pen' by Jay-Z himself solidifies the power of Garrett's pen and pad. 'For Hov to bless me with something like that just says everything. People know that Jay knows when somebody's got it,' Garrett modestly states.

  Sean Garrett was born in Atlanta, Georgia to a mother and father who loved music. At age 4, Sean competed in his first talent show against kids twice his age at Therrell High School, ''Just A Little Bit of You Everyday' by the Jackson's was the song I chose to perform,' Sean remembers. Sean was talented enough to hold his own with the older kids. The following year Sean's family moved to Germany to be with his father during his military run. 'The Armed Forces Network played TOP 40 hits which broadened my horizons to all different types of music. Being from Atlanta gave me a complete blend of two extremes, and a vast range of different types of music.'  Snap, New Edition, Boys II Men, Mariah Carey and even the Beatles were heavy influencers of his childhood. Having music lovers as parents also encouraged his talent. 'My mother always allowed me to be as creative as I wanted, which let me start producing at 10 years old'. By 15, Sean had signed his first deal as an artist in Europe. Eventually he returned stateside and signed with Warner, but the deal fell through due to label restructuring. Hurt and disillusioned, he stepped back from pursuing his career for a while and focused on family.

  Sean moved to South Carolina and tried his hand as a mortgage broker. His dreams, however, were still there.  'I had a son and had to take care of him, (but) whenever I wasn't working I was in the studio.' The loss of his mother in 2002 brought him back to his hometown of Atlanta and the burgeoning music community there. 

  Before long, Sean signed a publishing deal with LA Reid's Hitco in August of 2003. His first chart topper, 'Yeah' with superstar Usher, tore through the airwaves in January 2004, hit #1 in 42 different countries, and helped push the Confessions album to Diamond. Demand for 'The Pen's' Platinum results skyrocketed, spawning hits like 'Goodies' for Ciara; 'Run It' and 'Wall To Wall' for Chris Brown; 'Soldier' and 'Lose My Breath' for Destiny's Child; and even 'London Bridges' for B.E.P.'s own pop Dutchess, Fergie; to name a few. 'These are the legends of our generation,' he says matter-of-factly. 

  As if the endorsement of the biggest rapper in the world isn't convincing enough, Sean can also claim a co-sign from Jay-Z's better half with their collaborations on 'Check Up On It,' 'Diva,' 'Video Phone,' 'Ring The Alarm,' 'Upgrade You,' and 'Get Me Bodied'. 'Beyoncé is the biggest artist of our time,' he says with obvious admiration. 'It's an honor to be a part of her success'.

  With his pen game certified over the last several years working with other artists, Sean is ready to focus on himself again. He's been warming up with features on songs he also wrote and produced, such as Mario's 'Break Up'; Enrique Iglesias 'Away'; Ludacris 'What Them Girl's Like'; and most recently Nikki Minaj's debut solo single 'Massive Attack'. Sean has now inked a deal with Columbia Records to release his new single 'Feel Love' featuring J. Cole, a heartfelt jam with a universal message. 'Not to sound corny but I think some people have been disoriented. Some guys feel like they're so tough they can't feel love,' he says shaking his head. 'Who can't feel love?'

  From humble beginnings at a High School talent show, to 17 #1 hits and 39 Top 10's later, Sean is now working on his debut album featuring production by Kane, Tha Bizzness and others. 'My dream is just beginning because I was an artist first, and that was the road I saw for myself. I've had a blessed road to success, but I've always looked at my career as an Artist/Songwriter/Producer all going hand in hand.'  Sean is hoping to inspire the next generation the way such luminaries as Teddy Riley, DeVante Swing and Al Green inspired him. 'In the urban community, the youth sometimes believe that the only roads to wealth are to be an athlete, rapper or singer. They don't realize other opportunities in film or music like writing and producing.' Sean is passionate about his younger audience recognizing gifts they may have, 'kids don't realize their opportunities. You can take the writing skills you learn in English class to a whole other level. Don't be limited.' Hitting later this year, Sean's album is poised to bring the attention back to the pen in more ways than one.


name_last: Changing News Rooms and News Consumers
name: Changing News Rooms and News Consumers
name_index: C
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP000352
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Andrew Haeg (Knight Foundation)
  Bruce Koons (KQED.org)
  Emily Bell (Graduate School of Journalism Columbia University)
  Lisa Frazier (The Bay Citizen)

  Summary
  How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.

search:
  Changing News Rooms and News Consumers Andrew Haeg Knight FoundationBruce Koons KQED.orgEmily Bell Graduate School of Journalism Columbia UniversityLisa Frazier The Bay Citizen


name_last: Filmmakers Meet Distributors
name: Filmmakers Meet Distributors
name_index: F
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: Filmmakers Meet Distributors
original_serial: event_OE00108
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  SXSW invites indie filmmakers and distributors to get together at The Trade Show Meet Up Pavilion to explore new platforms and methods for film distribution.


name_last: Guards
name: Guards
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/632.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Guards-resolution_of_one.mp3
website_link: http://guards.bandcamp.com
event_category: Showcase
event_sub_category: Rock
search: Guards
original_serial: event_MS14403
original_venue_serial: Easy Tiger Patio
description:
  Guards was formed in New York City when Richie James Follin returned from a European tour to a recording studio with nothing in it but a broken electric 12 string guitar and an omnichord. He wrote and recorded a few songs for his little sister to sing on ,but ended up singing on the songs himself. He enlisted the help of his friends (Caroline Polachek of Chairlift, James Richardson of MGMT, Loren Shane Humphrey of Willowz) and family (Madeline Follin of Cults) to guest on some songs and they spread the word without his knowledge via twitter and the internet. Then, he decided to give the songs away for free.

  Richie James Follin is 27 and he is originally from southern California. He started the Willowz (lead singer and guitarist) when he was 19 in 2002 and has released 4 records with them as well as a solo record and multiple other projects. He also plays guitar in Cults.


name_last: Furland
name: Furland
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/2300.jpg
website_link: http://www.facebook.com/Furlandmx
event_category: Showcase
event_sub_category: Folk
search: Furland
original_serial: event_MS11036
original_venue_serial: Elysium
description:
  Furland is: 

  Silva! = Guitar, banjo, harmonica and lead voice.

  gü! = Bass, contrabass, acoustic bass and chorus. 
   
  Jacinto = Synths, melodic and chorus.

  Ricardo = Drum and chorus.

  Furland sounds like: Cosmic Folk Pop

  Biography: 

  Furland is an indie pop band from Mexico City formed in 2006.  The band iniciated while the four of them were studying music at the music academy Fermatta. Back then the band only had two members, but at the end of that year the four of them become one experimental pop project and released their first EP called A Casa Voy with Emi Music. 

  From this first album two singles got released  “Lámpara de Lava” and “Tour de France”, but their very first song ever listened  was “Robot”, part of the ¿Cuál es tu rock?  independent compilations.  

  Furland creates new worlds were La Bola de Pasto (The Grass Ball) lives, this is actually a ball made of grass that lives in Furland, a far far away magic and cosmic land were the members of the band get inspired to write their songs.  This sound and style created by Furland also has other important influences as Super Furry Animals, Wilco, The Beatles, Flaming Lips, Supergrass, Doves and many other bands. 


  Furland in stage with:
  The band has had the oportunity of sharing the stage with internacional and mexican bands such as  Razorlight, The Whitest Boy Alive,  José Gonzalez,  Chetes, Joselo, Bengala, Liquits, Ely Guerra, Porter, Hello Seahorse, Austin Tv, Volovan, Zoe, Café Tacvba among others.  

  Furland has also participated in some festivals like Neurosis Colectiva and Vive Latino. 

  Furland sound has neither virtuosity nor complex levels on it´s composition, it is merely an orchestral pop with melodies and ambients combined with sentimental lyrics which can move from love to music to a nostalgia migration to a new planet.


name_last: Does the Future Include Synthetic Life?
name: Does the Future Include Synthetic Life?
name_index: D
event_category: Featured Speaker
event_sub_category: Distinguished Speaker
search: Does the Future Include Synthetic Life? Craig Venter J Craig Venter Institute
original_serial: event_IAP000245
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Craig Venter (J Craig Venter Institute)

  Summary
  J. Craig Venter is a biologist most known for his contributions, in 2001, of sequencing the first draft human genome and in 2007 for the first complete diploid human genome.  In 2010 he and his team announced success in constructing the first synthetic bacterial cell. He is a founder and president of the J. Craig Venter Institute (JCVI) and founder and CEO of the company, Synthetic Genomics Inc (JCVI).  His present work focuses on creating synthetic biological organisms and applications of this work, and discovering genetic diversity in the world's oceans. Dr. Venter is the 2008 National Medal of Science and is a member of the National Academy of Sciences.  He is the author of A Life Decoded: My Genome: My Life (Viking, 2007).


name_last: Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals
name: Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals
name_index: D
website_link: http://www.optimumreleasing.com
event_category: Panel
event_sub_category: Various
original_serial: event_FP8131
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Tiffany Pritchard (All City Media/Tiffany Pritchard Pilates)

  Participants:
  Emma Griffiths (Emma Griffiths PR)
  Hugh Spearing (Optimum Releasing)
  Mike Runagall (Pathe International)

  Summary
  If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold?  Which films sell and why? 

  The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process.  The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest?  A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community?  How do you get journalists to see your film and not another?  A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film?  What should I do if someone is interested in buying my film? What distribution methods are open to you?

  If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold?  Which films sell and why? 

  The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process.  The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest?  A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community?  How do you get journalists to see your film and not another?  A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film?  What should I do if someone is interested in buying my film? What distribution methods are open to you?

search:
  Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals Emma Griffiths Emma Griffiths PRHugh Spearing Optimum ReleasingMike Runagall Pathe InternationalTiffany Pritchard All City Media/Tiffany Pritchard Pilates


name_last: Marit Larsen
name: Marit Larsen
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/44908.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Marit_Larsen-If_A_Song_Could_Get_Me_You.mp3
website_link: http://www.maritlarsen.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Marit Larsen
original_serial: event_MS10953
original_venue_serial: Stephen F's Bar
description:
  When you first start listening to Marit Larsen’s debute album 'Under the Surface (2006),' you picture a shy young girl, peeking out from around a corner.  You know that you’re only seeing a bit of what she has to offer.  The more you listen, the more you realize just how intriguing both Larsen and her music really are.  And then you just can’t wait to find out exactly what else she has up her sleeve. 
    
  Larsen´s second solo album ”The Chase” was released in 2008, full of beautiful and playful music. Marit has created the album with tremendous grace, that comes across both in her songs and in her personality. Larsen makes the crowd feel like they are apart of something special, at every show.

  The shy, young girl with the great big talent has blossomed into a very rare flower, indeed. In 2009 she was nominated for two Norwegian Grammys, “Female of the year” and “Song of the year”.

  The single ”If A Song Could Get Me You” was no.1 i Germany for 5 weeks, and sold to gold in Germany, Switzerland and Austria. So did the Album with the same name.

   Marit toured all around Germany together for 6 weeks doing liveshows in the spring of 2010. The tour was followed up by a 7 week American promo and showcase tour, where she also released her singel through Sony/RCA Jive in March. 

  Marit has just finished an amazing Festival summer. She started in Germany, Italy, Switzerland, Norway and ended up in China. Visiting festivals such as Tollwood festival(DE), Midnattsrocken(NO), Lost weekend festival(NO) and Zhenjiang Midi Festival (China).

  Marit Larsen: Vocal, Piano, Acoustic guitar, Mandolin & Harmonica


name_last: Stop Working Nights / Weekends and Get a Life!
name: Stop Working Nights / Weekends and Get a Life!
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/StopWorkingNightsWeekends.jpg
website_link: http://www.ryanmcminn.com
hashtag: #sxswgetalife
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Stop Working Nights / Weekends and Get a Life! Ryan McMinn MicrosoftWesley Hodgson Microsoft
original_serial: event_IAP6014
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Ryan McMinn (Microsoft)
  Wesley Hodgson (Microsoft)

  Summary
  The myth of the tech world is that working 80+ hrs week is required to keep up and innovate. While you worked 80+ hrs this week I have been riding a bike down the US coast and am more successful than you. The  time you spend away from your office and in the real world is the source of real inspiration and innovation. Come learn tips, trick and lessons on how to get a life while still having an awesome career.


name_last: Real World Moderation: Lessons from 11 Years of Community
name: Real World Moderation: Lessons from 11 Years of Community
name_index: R
website_link: http://www.metafilter.com/
hashtag: #RWModeration
event_category: Social Graph
event_sub_category: Solo
search: Real World Moderation: Lessons from 11 Years of Community Matt Haughey MetaFilter
original_serial: event_IAP6072
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Matt Haughey (MetaFilter)

  Summary
  After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site.

  I'll cover how to identify and solve problems including identity, trolling, sockpuppets, and other nefarious community issues, show off custom tools we've developed for MetaFilter, and show you how to incorporate them into your own community sites.


name_last: Widespread Panic
name: Widespread Panic
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/2019.jpg
website_link: http://widespreadpanic.com
event_category: Showcase
event_sub_category: Rock
search: Widespread Panic
original_serial: event_MS12850
original_venue_serial: ACL Live at The Moody Theater
description:
  Everybody loves surprises, that feeling of not knowing what might be around the next corner -- and that’s exactly the vibe that Widespread Panic gives off every time they unleash a new album. Sometimes that means taking listeners on a nice, smooth ride, and sometimes it means making ‘em hold on tight, but either way, it means the trip is gonna be worth it. 

  On Dirty Side Down, their ATO debut and 11th studio offering overall, Widespread Panic offer listeners the sonic equivalent of a dip in a cool mountain stream. At once bracing and cleansing, invigorating and soothing, the album is something of an emotional travelogue, its ebb and flow evident in every aspect of the instrumental interplay -- skittering rhythms, fanciful guitar flights and low-slung melodies alike -- as well as the pensive-but-not-ponderous lyrical tone. “We didn’t necessarily have an overall vision for the album going in, because we never really have things that cut and dried,” says singer-guitarist John Bell. “We all came in with some ideas, and had a few bits of subject matter that we really wanted to touch on, but the one thing we all agreed about was the fact that we wanted to make sure we could play every song live and really enjoy playing all of them.” 

  The sprawling, serpentine “Saint Ex” sets the tenor of the album beautifully, with guitarist Jimmy Herring unspooling indigo-hued lines that weave gracefully around Bell’s impressionistic short story -- a tale that uses the life of Little Prince writer Antoine St. Exupery as the foundation for a poignant tale of the thin lines that connect us as people and the circumstances that sometimes put a kink in those lines. Such twists and turns permeate Dirty Side Down, from the title track -- a breathless excursion that reminds us that life is more about the journey than the mere act of getting from point A to point B -- to the breezy instrumental voyage laid out in “St. Louis Jam,” a piece that’s long played a part in the sextet’s live performances. 

  “Quite a few of these songs had been around for a while, like ‘St. Louis’ and ‘Visiting Day,’” says Bell. “But a lot of them, people might not recognize from the live sets because they’ve changed a lot -- some of them with different tempos, some with different chord structures. That’s the beauty of working with these guys, there’s never a sense of that song is my baby, you can’t mess with it.’” 

  There’s a lot of subtle messing going on throughout Dirty Side Down, from drummer Todd Nance’s gritty lead vocal on “Clinic Cynic” to the alternately fierce and friendly guitar sparring that veins the closer, “Cotton Was King,” a tune redolent of the Band at its sepia-toned best. “Everybody in the band has a really broad musical vocabulary, and sometimes we use certain parts of it, sometimes we keep certain parts on hold,” says Jimmy Herring, who, at four years worth of service, is the newest Panic recruit. “Every song is donated to the cause, I like to say. It’s almost subconscious after a while.” 

  Widespread Panic cut its teeth, like so many of its forebears, on the southern bar circuit, where winning fans and influencing patrons takes a unique combination of musical panache and from-the-gut persistence. John Bell and Michael Houser had spent the better part of five years writing, playing and racking up life experiences as collaborators and friends by the time the fully-coalesced band’s first official show took place in 1986. From there, the Panic spread stealthily but immutably, via disc -- their first full-length, Space Wrangler, followed in 1987 -- and, even more importantly, the constant gigging that shaped them into one of the era’s most extraordinary live bands. Panic separated themselves from the crowd by working both ends of the sonic spectrum -- crafting tightly-wound and memorable songs and using those as jumping off points for improvisations that turn heads and then keep them bobbing. 

  “People have recorded tapes of us doing a song for 20 minutes live and sometimes when it will come out on a record, they’ll say ‘why is it just five minutes long?,’” says bassist Dave Schools, with a laugh. “That’s kind of cool, though, I think that most people don’t have a pre-conceived notion and they like the air of mystery. I know we do.” 

  The 1992 arrival of keyboardist John Hermann added another layer to the thickly textured Panic canvas -- as was evident in the funky, sinuous grooves that dominated classic albums like 1993’s Everyday and Ain’t Life Grand, which followed a year later. For the next several years, they’d seldom stay in one place long enough to gather moss, criss-crossing the country and putting notch after notch on their collective belt -- like playing what’s widely considered to be the biggest record-release party of all time (a 100,000 strong hometown gathering to mark the release of Light Fuse, Get Away). 

  Panic weathered its share of ups and downs as the new millennium broke, and the highs were very high -- like their headlining slot on two nights of the inaugural Bonnaroo Music Festival in 2002. But the same year, Widespread Panic endured its darkest period, as co-founder Michael Houser was diagnosed with pancreatic cancer -- an illness he battled bravely, following his musical passion, until he passed away in August at the age of 40. 

  While the band soldiered on, taking a break to pursue solo projects for a goodly bit of 2004 and spending time nurturing one of their pet charities, the Tunes for Tots program, it wasn’t until longtime friend Herring signed on in late 2006 that the band really got back in gear. “All I ever wanted was to be in a band, and not just with a bunch of guys who get together and play,” says Herring. “And with this 
  band, it’s a band. No one person is more important than the others, and in my mind, that’s what music should be.” 

  That communality runs through every aspect of Widespread Panic, in their many socially-driven efforts -- like the band’s efforts in rebuilding homes in their beloved New Orleans post-Hurricane Katrina -- and most importantly, in their music. It positively radiates from their plaintive version of “This Cruel Thing” (a previously unreleased song from the pen of frequent collaborator Vic Chesnutt, who passed away at Christmas of 2009) as well as the hard-scrabble tone of the steely-eyed “North,” on which percussionist Sunny Ortiz turns up the heat measurably. It’s a seamless thing, and that’s just the way they like it. 

  “We’ve always considered the camaraderie of the band to be as important as anything else, more important, actually,” says Nance. “There are bands where guys only see each other when they’re on tour, and then maybe even only when they’re at the shows. This band isn’t like that. It really is like a family and I think that comes through in the music. I hope so.”


name_last: Wiz Khalifa
name: Wiz Khalifa
name_index: W
website_link: http://www.wizkhalifa.com/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Wiz Khalifa
original_serial: event_MS14105
original_venue_serial: La Zona Rosa
description:
  'Being out in front of people and just being 'The Man'' might sound like a vague and ridiculous dream to have, but for Cameron Thomaz it might be the most appropriate thought to cross any mind. Better known as Wiz Khalifa, the son of two military parents has always had his eye on being a new standard by which cool is measured. Rapping since the third grade and starting to record music at 14 was probably a step in the right direction. The next best move? Inking a deal to Rostrum Records after a meeting with Benjy Grinberg.

  Fresh out of high school, it was time to either sink or swim. In 2005 Wiz released his first mixtape, 'Prince of the City: Welcome to Pistolvania.' The mixtape was quickly accepted by the local scene and began to gain buzz outside of Pittsburgh. With that excitement growing by the day, it was the perfect time for a proper commercial album. Wiz soon dropped 'Show and Prove,' which Okayplayer.com claimed was 'arguably the best album of the year.' The accolades began piling up and Khalifa was receiving significant co-signs from XXL, Rolling Stone, and VIBE, alike. A deal with Warner Bros. Records soon followed.

  Any other 20-year-old probably would've let all this hype go to their heads, but not Wiz. As focused as ever, Wiz only saw this praise as an opportunity to work harder. In 2007, with the help of famed mixtape DJ, Green Lantern, Wiz released 'Grow Season,' which was soon followed by 'Prince of The City 2.' The sequel to 'Prince of The City' would soon out grow its predecessor so much so that the demand for Khalifa's music was greater than ever.

  Unfortunately, the relationship between Khalifa and Warner Bros. dissolved, and once again, Wiz found himself as an independent artist. Typically a huge roadblock for any artist, Wiz refused to allow the lack of a major label deal to slow down his momentum. He and his Rostrum team hit the ground running in 2009 and released three highly acclaimed mixtapes: 'Flight School,' 'How Fly,' a collaborative mixtape with New Orleans rapper Curren$y, and 'Burn After Rolling.' The album 'Deal Or No Deal' followed in the Fall and debuted at the top of the iTunes 'Hip-Hop' chart, and has remained in the top 50 to date.

  In the months following, both his fanbase (known as the 'Taylor Gang') and the anticipation for his new mixtape grew daily. Once Wiz dropped 'Kush & Orange Juice' in early 2010, it was clear that he had established himself as one of the rap-game's brightest young stars to watch. With an unprecedented amount of downloads, not to mention both the top search on Google as well as the number one trending topic on Twitter, it seemed as if the entire nation was on board with the 'Taylor Gang' movement. Many said that the release of 'Kush & Orange Juice' placed Wiz as the valedictorian of his 'XXL Freshmen 10' class and kicked open the doors he and his team were looking to walk through.

  Fast forward a few months, and together Wiz and Rostrum Records proudly announced that these doors were those of Atlantic Records, the new home to Wiz Khalifa. Following this huge milestone in his career, Wiz soon embarked on a stint on the famed 'Rock The Bells' tour alongside such legends as Lauryn Hill and Snoop Dogg, immediately followed by his nation-wide headlining tour, appropriately dubbed the 'Waken Baken Tour.' After receiving co-signs from a multitude of rap veterans, including Rick Ross and Diddy, and humbly rejecting Drake's offer to join his recent tour, it became evident that Wiz also established himself as a prominent staple online with over 3,000,000 friends on Facebook, and over 1,000,000 fans following him on Twitter. With the video for his first Atlantic Records release, 'Black & Yellow,' getting an astonishing 35 million views on YouTube, there is no question about it: Wiz Khalifa's debut album is bound to be something great.


name_last: HORSE the band
name: HORSE the band
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/184.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/HORSE_the_band-Cloudwalker.mp3
website_link: http://www.horsetheband.com
event_category: Showcase
event_sub_category: Metal
search: HORSE the band
original_serial: event_MS13526
original_venue_serial: Emo's Annex
description:
  HORSE the band is a destitute and miserable 

  HORSE the band stole their name from Bands of Horses but then invented a time machine and started their band 6 years before the Band of Horses existed.

  Pick a movie to watch:

  Earth Tour
  Director: Gary Lachance
  Polarizing art-metal weirdos HORSE the band grow tired of life in the American underground music scene and decide to book and fund a 45-countries-in-90-days, round-the-world tour, all by themselves. Unprecedented in its scope and bravery, it is the most ambitious nonstop tour ever attempted.  $60,000 of credit card debt later, hilarity, chaos, and metaphysical crises begin to ensue as the band strays far from the tourist-trodden path into the homes, underground clubs, and hangouts of real and driven people from some of Earth's most exotic locales. Sleep deprivation and non-stop travel eventually take their toll, snowballing into an absurd and meaningless seven-and-a-half-hour climax of binge-drinking, fear, thoughtful reflection, hatred, literary criticism, severe depression, and infantile behavior. Moving at a very fast pace and laughing their way through CIA-inadvisable, communist/Muslim/anti-American/human-trafficking/terrorist-laden countries and/or dictatorships including but not limited to China, Egypt, Israel, Turkey, Serbia, Belarus, as well as the rogue nation of Transnistria, experiences boil down to one of two possibilities: the highest of highs or the lowest of lows. Later: The lead singer breaks his shoulder onstage with over a week left of tour. The female photographer becomes fat. People playing music, and selling t-shirts, and changing locations. A modern day Heart of Darkness taking a decidedly frank, open, and honest look at the classic misgivings of a terrible life: What the fuck are we doing? and What happened to me? 

  or

  Who Took the Bomp? Le Tigre on Tour
  Director: Kerthy Fix
  A concert film that follows a feminist electronic band across 4 continents and 10 countries and provides an unusual peek behind the curtain of the contemporary pop machine. (World Premiere) 

  Can you guess which one made it into 'the SXSW Film festival?

  Just guess.

  We went to 5 continents and 45 countries and played 78 shows in 90 days. But we are feminist too and explore the 'contemporary pop machine' in our film also.

  Well anyway here is our biography. See you guys around
  good luck le tigre
  have fun at the fest
  you guys deserve it
  bet it was fun touring 10 countries
  you guys go to england? 
  it's weird there huh
  you go to germany?
  heard they speak a different language there
  so crazy
  you guys have a moving concert in 'eastern europe'
  oh vienna?
  jesus
  it's like a third world country out there
  soooo insane
  bet you guys got that on film
  should be crazy
  showing people what it's like out there
  been to transnistria?
  no?
  oh
  played in mozambique?
  no?
  oh
  we did once
  it was chill
  yeah pitchfork didn't cover it, we were surprised
  really?
  yeah but 4 continents eh?
  damn
  lemme guess
  america?
  europe?
  australia?
  one show in asia?
  damn
  pretty groundbreaking
  heard you guys attempted to not 'sell out'
  that's a pretty compelling issue
  yeah
  wish our movie was relevant like that
  have yo heard that reel big fish song?
  fuck yeah
  you guys keep it 'punk rock'?
  damn.
  well anyway
  congrats
  you guys really did something special
  congrats
  bye

  'Hello. We are the coolest band in the world. Everything you have ever heard about us is true. We are fucking crazy and we are very brave. We booked a 45-country, 3-month world tour by ourselves and we didn't die, although we almost did a bunch of times. We have played in fucking China, and Serbia, and we are the first American band to play in Belarus in 5 years (the band before us was Cannibal Corpse) and we had to sneak into the country on a World War II cargo plane. In fact, all the shows were fucking awesome except Turkey, Italy, the UK, and Scandinavia. We party harder than any other band in the world and still play our parts perfectly every single night. Oh yeah did I mention Nathan broke his shoulder with 10 days left on the tour and played 8 shows with a broken shoulder and no treatment except alcohol? I think when other bands' singers break their shoulders they just cancel the tour and fly home. Oh wait I think that is also what they do if they have a vocal polyp or gas costs $4 a gallon. Oh shit! $4! Actually I am sure of it because other bands are pussies. At least those singers have neck tattoos though and ask the question 'How the FUCK are you guys doing tonight?' twice in a row after their second song is over. We spent $60,000 to do EARTH TOUR by maxing out 5 credit cards and bought 27 flights each for 7 people. We don't have parents and we are from the future. We went to 45 countries, played 73 shows in 36 of them, and only three shows fell through during the whole tour, because Nazis burned down the venue in Greece and we got turned away by the Moldovan army from entering 'Europe's Black Hole', Transnistria. Wikipedia it. We weren't pussies though we were fully intending to drive through the world's largest rogue-nation manufacturer of black market weapons so we could get to our show in Ukraine on the shore of the Black Sea on time. We videotaped and photographed the whole tour and have signed an agreement with a reality TV production company, just because we felt like getting a reality TV show. It was no problem for us. We are also making the most inspirational 2-volume DVD and photo book ever. We made $60,942 on the tour in 3 months ROFL. That is a profit of $942. Our record label dropped us free and clear so they could sign In Flames and Hatebreed and also because they didn't see financial viability in EARTH TOUR. We hated them anyway because they don't care about art, which, besides survival, is the most important aspect of LIF. It shouldn't be a problem since we have 8 other record labels worldwide that we got by ourselves. We rejected a sponsorship from Affliction Clothing. No bands in the US let us tour with them because it depresses them to see how much more fun we have than them. At least they get to spend a lot of time on their laptops and live a transient lifestyle with all the benefits of a 9-5 corporate office job. But the truth is we love bands, and we love people, and we love playing basement shows, hall shows, small venue shows, mid-sized venue shows, and large venue shows including summer festival tours (which we love most of all) in either A, B, or C-markets. I guess you could say we're purists, we just love playing music! Actually, some of the bands we have toured with love us and we are friends with them. So I wish tour managers who met us and got their egos damaged would stop trying to ruin our reputation. :_( We hate tour managers. Because tour managers are useless fat losers who think they should be in charge of something but really they couldn't even get a real management job like Payless Shoe Source so they pretend to control band dudes. EVERYBODY knows that tour managers never get laid and are wack scum trick bitch trolls, and when you look in their eyes you see a void, a chaotic vacuum filled only with JEALOUSY, feelings of INFERIORITY, and PURE FEAR. Except for our tour managers. We are the most DIY band ever. Our manager is a fucking psychopath. (See what I did there?) His name is Tim Smith and last weekend he totaled his rental car on purpose. He had a child. The only reason we haven't fired him like we have done to the rest of our staff is because he is maybe crazier than us. We talk a lot of shit, I know it hurts, but that is because it is all true. We are all really ugly and dress horribly. We have horrible haircuts. We are ugly and dress horribly in a more endearing way than the bands you like.

  If you are researching our myspace to interview us please know that our wikipedia was written by one fan who is like 15 years old and you could find better stuff to talk about than any of that if you were meant to be a real journalist. Obviously though if you are interviewing us your career is in pretty bad shape anyway. So I guess never mind.'


name_last: Bellflower
name: Bellflower
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31392.jpg
website_link: http://www.coatwolf.com
event_category: Screening
event_sub_category: Narrative Feature
search: Bellflower Evan Glodell
original_serial: event_FS11186
original_venue_serial: Alamo Lamar A
description:
  Director: Evan Glodell
  USA | 105 minutes
  Oscilloscope Laboratories


  Starring:
  Evan Glodell, Jessie Wiseman, Tyler Dawson, Rebekah Brandes, Vincent Grashaw


  Bellﬂower follows two friends who spend their time building ﬂamethrowers and other weapons in the hope that a global apocalypse will occur and clear the runway for their imaginary gang, Mother Medusa. 

  While waiting for the destruction to commence, their call to excitement comes unexpectedly when one of them meets a charismatic young woman and falls hard in love.  Quickly integrating into a new group of friends, they set off on a journey of betrayal, love, hate, and extreme violence more devastating than any of their apocalyptic fantasies.


name_last: LaFaro
name: LaFaro
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/42570.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/LaFaro-Tuppenny_Nudger.mp3
website_link: http://www.myspace.com/lafaro
youtube_link: http://www.youtube.com/watch?v=XIjLn_L3VL4
event_category: Showcase
event_sub_category: Rock
search: LaFaro
original_serial: event_MS12527
original_venue_serial: 512 Rooftop
description:
  It's useless to fight LaFaro if you are attacked. If they have you between their jaws they will not let go. If you do decide to put up a fight, LaFaro are likely to do a death roll. Polar opposite to the delicate poise of the influential jazz bassist Scott LaFaro from which this Belfast quartet take their name, LaFaro are a wrecking ball of a band. Their rhythmic post-hardcore is designed to pulverize dance floors and leave no bottle of beer undrunk - this is music as it should be 'We hark back to time when rock music was still fun' states lead rabble-rouser Johnny Black.

  Recalling Jesus Lizard, Shellac and Helmet and NI melodic rockers Therapy? LaFaro have character, chops and emotion oozing through every seedy riff 'I love to write about life's dark little secrets - the things we all know happen but never get discussed'.

  Set to release their sophomore effort on Smalltown America in March 2011 - many more will be snapped in LaFaro's jaws. If you can't get close enough to gouge their eyes out try whacking LaFaro on the snout. We fear however, that resistance is futile.


name_last: Offline America, Why We Have A Digital Divide
name: Offline America, Why We Have A Digital Divide
name_index: O
website_link: http://librarian.net/talks/sxsw2011/
hashtag: #digdiv
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6287
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Fiona Morgan (Sanford School of Public Policy Duke University)
  Jessamyn West (MetaFilter)
  Justin Grimes (University of Maryland)

  Summary
  Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it.

  We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.

search:
  Offline America, Why We Have A Digital Divide Fiona Morgan Sanford School of Public Policy Duke UniversityJessamyn West MetaFilterJustin Grimes University of Maryland


name_last: Die Slo Entertainment
name: Die Slo Entertainment
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/46910.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Die_Slo_Entertainment-Killin_It.mp3
website_link: http://www.txphtv.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Die Slo Entertainment
original_serial: event_MS15075
original_venue_serial: Karma Lounge
description:
  Die Slo Entertainment has paved it's way into the Texas rap scene and has officially made it's mark.  The label consists of three groups that make the label:  Fiyah Boy, Throwed House & Southern Made Click.  Without doubt, they have surfaced without resistance and continue to push forward into positive direction.  With recent solo projects dropping constantly, such as  Yung Clova's 'Keep Austin Live', Stat 1's 'Proof', Cham Holmes' 'F.E.A.R' & the highly anticipated, Sertified's 'I'm So Focused', there is no room for slowing down now.  Visual projects come as consistently as their projects.  The label has released over 10 new music video's,in just the 1st quarter of 2011 & over 20 since last year keeping your attention on lock. This label has definitely got the potential to make dreams become reality.  Making moves consistently, staying hungry but yet still humble & with talent that is untouchable & so diverse, it is definitely a recipe for success.


name_last: OFF!
name: OFF!
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/3487.jpg
website_link: http://offofficial.com/
event_category: Showcase
event_sub_category: Punk
search: OFF!
original_serial: event_MS13146
original_venue_serial: Club de Ville
description:
  The individual roots established by Keith Morris (Black Flag/Circle Jerks), Dimitri Coats (Burning Brides), Steven McDonald (Redd Kross), and Mario Rubalcaba (Earthless/Hot Snakes/Rocket From the Crypt) are uniquely woven throughout the rock music canon. Each has challenged society's cyclical and complacent ideals in their own respective bands, and three decades on they've never strayed from their intentions.

  Now they come together as a four-piece called OFF! and they're as confrontational as ever, lunging inside the aesthetic of West Coast hardcore to push life's most provocative issues to the forefront. The pinch-hitting First Four EPs box set marks their explosive approach for a total of 16 songs in just under 18 minutes.


name_last: Emerging Trends in Internet Art
name: Emerging Trends in Internet Art
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/EmergingTrendsInInternetArt.eps
website_link: http://rhizome.org
hashtag: #netartsxsw
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6301
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Aaron Meyers (Eyebeam)
  Nick Hasty (Rhizome)
  Petra Cortright (N/A)
  Ryder Ripps (dump.fm)

  Summary
  Artists working with the Internet have to adapt, adopt, and respond to a continually developing medium with ever expanding potential. In this panel, we'll talk with leading artists about their practice and the current state of Internet art. Artists will discuss how recent developments, like the boom in online video, the proliferation of social media and mobile technologies, and the introduction of HTML5, have prompted new artistic strategies and aesthetics. The conversation will foreground how artists are often the first to experiment with and think through the new possibilities and limits of new technologies. 

  Rhizome is a leading organization dedicated to Internet art. Founded in 1996, the organization has tracked and supported the development of this field since its inception. Rhizome supports artists working at the furthest reaches of technological experimentation as well as those responding to the broader aesthetic and political implications of new tools and media. We are affiliated with and based within the New Museum in New York.

search:
  Emerging Trends in Internet Art Aaron Meyers EyebeamNick Hasty RhizomePetra Cortright N/ARyder Ripps dump.fm


name_last: SXSW Interview: Bobby Rush
name: SXSW Interview: Bobby Rush
name_index: S
hashtag: bobbyrush
event_category: SXSW Interview
event_sub_category: History of Music
search: SXSW Interview: Bobby Rush Bobby Rush Rushup ProductionsIra Padnos Ponderosa Stomp Foundation
original_serial: event_MP990134
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Participants:
  Bobby Rush (Rushup Productions)
  Ira Padnos (Ponderosa Stomp Foundation)

  Summary
  Bobby Rush's Louisiana roots, Chicago blues scene credentials, and Mississippi home base are geographic evidence of a lifetime of music making. Bobby Rush—it’s pronounced as one three-syllable name—calls his music “folk funk,” an apt description for a blend that’s both decidedly modern and deeply rooted in tradition. Over the decades he has consistently updated his music by incorporating new styles-- Chicago blues, soul, funk, reggae, and hip-hop—into a fresh mix. At the same time, his original compositions often stem from his dipping into the well of folk wisdom. Bobby Rush's SXSW Interview will be conducted by Dr. Ike, producer of the acclaimed Ponderosa Stomp.


name_last: Marketing Through The Back Door. APIs And You
name: Marketing Through The Back Door. APIs And You
name_index: M
website_link: http://www.deep-focus.net
event_category: Future15
event_sub_category: Future15
search: Marketing Through The Back Door. APIs And You Vanessa Montes Deep Focus Inc
original_serial: event_IAP7503
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Vanessa Montes (Deep Focus Inc)

  Summary
  Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary. This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of. Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.


name_last: Creative Workshop: 80 Challenges to Sharpen Your Design Skills
name: Creative Workshop: 80 Challenges to Sharpen Your Design Skills
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CreativeWorkshop80Challenges.png
website_link: http://amzn.to/CWTheBook
hashtag: #CWBook
event_category: Book Reading
event_sub_category: Book Reading
search: Creative Workshop: 80 Challenges to Sharpen Your Design Skills David Sherwin frog design
original_serial: event_IAP5823
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  David Sherwin (frog design)

  Summary
  You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book 'Creative Workshop: 80 Challenges to Sharpen Your Design Skills' (HOW Books).


name_last: Everyday Sunshine: The Story of Fishbone
name: Everyday Sunshine: The Story of Fishbone
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/4390.jpg
website_link: http://www.fishbonedocumentary.com
event_category: Showcase
event_sub_category: Ska
search: Everyday Sunshine: The Story of Fishbone
original_serial: event_MS14759
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  'Everyday Sunshine: The Story of Fishbone'
  directed by Lev Anderson and Chris Metzler
  narrated by Laurence Fishburne
  featuring interviews with Fishbone, Flea, Ice-T, Gwen Stefani, Perry Farrell, Bob Forrest, Branford Marsalis, Gogol Bordello, and George Clinton.
  website: http://www.fishbonedocumentary.com

  Synopsis:  EVERYDAY SUNSHINE is a documentary about the band Fishbone, musical pioneers who have been rocking on the margins of pop culture for the past 25 years. From the streets of South Central-Los Angeles and the competitive Hollywood music scene of the 1980's, the band rose to prominence, only to fall apart when on the verge of 'making it.'

  Laurence Fishburne narrates EVERYDAY SUNSHINE, an entertaining cinematic journey into the personal lives of this unique Black rock band, an untold story of fiercely individual artists in their quest to reclaim their musical legacy while debunking the myths of young Black men from urban America.  Highlighting the parallel journeys of a band and their city, EVERYDAY SUNSHINE explores the personal and cultural forces that gave rise to California's legendary Black punk sons that continue to defy categories and expectations.

  At the heart of Fishbone's story is lead singer Angelo Moore and bassist Norwood Fisher who show how they keep the band rolling, out of pride, desperation and love for their art. To overcome money woes, family strife, and the strain of being aging Punk rockers on the road, Norwood and Angelo are challenged to re-invent themselves in the face of dysfunction and ghosts from a painful past.


name_last: Made It So (Interface Makers in Movies)
name: Made It So (Interface Makers in Movies)
name_index: M
website_link: http://www.scifiinterfaces.com/
hashtag: #madeitso
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP5462
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Christopher Noessel (Cooper)
  David Lewandowski (N/A)
  Mark Coleran (coleran.com)
  Michael Fink (Mike's Pixel Hut Inc)

  Summary
  To conclude their trilogy of successful presentations at SxSW  about the analysis of interfaces in science fiction, the authors of Make it So will invite a collection of production designers who have been responsible for on screen interfaces to share and discuss their work. (This panel had to be canceled last year. Consider it a comeback.)

search:
  Made It So (Interface Makers in Movies) Christopher Noessel CooperDavid Lewandowski N/AMark Coleran coleran.comMichael Fink Mike's Pixel Hut Inc


name_last: Allie Moss
name: Allie Moss
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1963.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Allie_Moss-Late_Bloomer.mp3
website_link: http://www.alliemoss.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Allie Moss
original_serial: event_MS13507
original_venue_serial: Creekside at Hilton Garden Inn
description:
  “When I heard it was going to be in a BT advert I was stunned,” says Allie Moss of her acoustic pop tune “Corner,” now in heavy rotation in the UK and Ireland as the soundtrack to an attention-getting BT Infinity spot.  “Someone contacted me on Facebook about it, and four days later it was on the air.  It goes without saying that I’m thrilled … and still slightly in shock.”

  In one of those rare, successful meetings of art and commerce, the song has started to climb the UK charts - before promo, press, radio play or online marketing has kicked in.  In a thoroughly contemporary twist, a great many of the sales have come via Shazam – with the public holding up their iPhones and PDA’s to the TV screen, to discover the song and Allie’s music.   Currently “Corner” is at 61 in the midweek UK Singles Chart, Number 1 on the Indie Breakthrough chart, and on the singles front page on iTunes.  

  The exquisitely art-directed ad – in which fibre optics illuminate the familiar BT family, frolicking kids, dancing urbanites and assorted animals to illustrate BT’s new fibre optic broadband service BT Infinity – has piqued public and music-industry curiosity about Moss, whose lovely pipes and plangent chords lend the images an emotional kick. 

  “When I wrote the song,” says the native of Long Branch, New Jersey, “it was about the idea that sometimes, when you’re braving a difficult situation instead of fighting it, you just need someone to hold your hand and help you get through.  It’s saying to a friend: Take my hand and we’ll get through it together.”  

  The compassion of “Corner” – which has also been heard on the ABC series Brothers and Sisters – is evident in much of the singer-songwriter’s work.  A version of the track was first released in 2009 as part of the seven-song EP Passerby, produced by Sam Kassirer (Josh Ritter, Erin McKeown); now the celebrated song is officially released in the UK, concurrent with the digital album 'Late Bloomer,' from which it is taken.  The UK physical release will be in January 2011, a deluxe edition with bonus tracks and video.  That album will be launched in spring 2011 in the US.

  Moss played UK and European dates with troubadour Josh Ritter in May 2010, before playing two key gigs in London with appearances at the ASCAP showcase and at a packed Regal Rooms, plus two very special performances at the top of the BT Tower.  With the album’s digital release date brought forward, a tour has been booked for Allie and she’ll be playing select UK dates and media appearances from November 15th-December 1st.

  These live sets deepened the impression already made by “Corner.” Her emotionally naked solo performances have upped Moss’ popularity with the pop faithful, as the comments accompanying various live videos of that song, as well as “Dig With Me,” “Let It Go,” “Melancholy Astronautic Man” and other live favourites on YouTube (“angel’s voice”; “one of the purest voices on earth”; “simply amazing”) attest.

  Though her reputation is just starting to go wide, Moss is no newcomer; she picked up the guitar at age 16, after an injury sidelined her athletic pursuits.  “By the time I learned five chords, I was ready to start writing songs,” she recalls.  “It became like an addiction.  I’d always been able to sing as a kid, but it wasn’t until I played guitar – and could create something out of nothing – that music became my dream.”
   
  She’s nurtured that dream ever since; still, the mass recognition from the BT ad is a new experience for a New Jersey girl who identifies herself on her own website as someone who “makes sandwiches.”  But there’s little doubt that the added exposure will bring Allie Moss out of the “Corner” and into the mainstream.


name_last: Common Ground: Crime, Drugs, Racism and Reconciliation
name: Common Ground: Crime, Drugs, Racism and Reconciliation
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CommonGroundCrimeDrugs.jpg
hashtag: #commonground
event_category: Greater Good
event_sub_category: Solo
original_serial: event_IAP000010
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  David Kennedy (Center for Crime Prevention & Control)

  Summary
  David M. Kennedy is the Director of the Center for Crime Prevention and Control at John Jay College of Criminal Justice in New York City. He is the author of Deterrence and Crime Prevention: Reconsidering the Prospect of Sanction; co-author of Beyond 911: A New Era for Policing, and a wide range of articles on gang violence, drug markets, domestic violence, firearms trafficking, deterrence theory, and other public safety issues. He directed the Boston Gun Project, whose “Operation Ceasefire” intervention was responsible for a more than sixty percent reduction in youth homicide victimization. It won the Ford Foundation Innovations in Government award; the Herman Goldstein International Award for Problem Oriented Policing; and the International Association of Chiefs of Police Webber Seavey Award. Kennedy also developed the “High Point” drug market elimination strategy, which won an Innovations in Government Award. He helped design and field the Justice Department’s Strategic Approaches to Community Safety Initiative, the Treasury Department’s Youth Crime Gun Interdiction Initiative, and the Bureau of Justice Assistance’s Drug Market Intervention Program. He is the co-chair of the National Network for Safe Communities, a coalition of more than 50 jurisdictions – among them Los Angeles, Chicago, Milwaukee, Cincinnati, Boston, Providence, High Point, Newark, and the states of California and North Carolina – dedicated to applying the group violence and drug market interventions and reducing crime, reducing incarceration, and addressing the racial conflict associated with traditional crime policy. His next book, Don’t Shoot, will be published by Bloomsbury in the fall of 2011.

search:
  Common Ground: Crime, Drugs, Racism and Reconciliation David Kennedy Center for Crime Prevention &amp; Control


name_last: Chatter Matters: Using Twitter to Predict Sales
name: Chatter Matters: Using Twitter to Predict Sales
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/ChatterMattersUsingTwitterTo.jpg
website_link: http://crec.mccombs.utexas.edu/
hashtag: #chattermatters
event_category: Social Broadcasting Track
event_sub_category: Dual
search: Chatter Matters: Using Twitter to Predict Sales Elizabeth Winkler University of Texas at Austin
original_serial: event_IAP8163
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 204

  Participants:
  Elizabeth Winkler (University of Texas at Austin)

  Summary
  I will show how at the Center for Research in Electronic Commerce at the McCombs School of Business we built a system that uses the chatter on Twitter to predict how a movie will do, in terms of sales, on opening weekend. We are also able to determine for how long the movie will continue to bring in ticket sales. I will discuss the techniques we used to collect, store and analyze tweets to determine whether people are speaking positively, negatively, or if they are just sharing information about the film. Although I will be illustrating the example with movie ticket sales, our research techniques can benefit the industry in areas such as market research, advertising, consumer relations management, and supply chain management. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).


name_last: Road Rules for Mentorship: What's Appropriate (& What's Not)
name: Road Rules for Mentorship: What's Appropriate (& What's Not)
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/RoadRulesForMentorship.jpg
website_link: http://sydneyowen.com
hashtag: #sxswmentor
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP7225
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Aaron Strout (WCG)
  Sydney Owen (Sydneyowen.com)

  Summary
  In a world where the saying 'it's all about who you know' is more and more relevant across multiple platforms, mentoring is more important than ever. But once you've managed to find someone who is willing to take you under their wing, how do you keep that relationship alive? What subjects are appropriate fodder for you and your newly-found mentor to discuss?

  During this session, you'll have the opportunity to see just how mentoring can benefit you not only personally, but also professionally. The panelists will share industry research and unique insights on what is appropriate in a mentoring relationship (and what isn't), how to keep the relationship alive after it has been established, as well as how to reap the most benefits from the relationship.

search:
  Road Rules for Mentorship: What's Appropriate (&amp; What's Not) Aaron Strout WCGSydney Owen Sydneyowen.com


name_last: Metrics-Driven Design
name: Metrics-Driven Design
name_index: M
website_link: http://www.performable.com
hashtag: #metricsdrivendesign
event_category: Design / Development
event_sub_category: Solo
search: Metrics-Driven Design Joshua Porter Performable
original_serial: event_IAP8158
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Joshua Porter (Performable)

  Summary
  For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle process made up of politics, prayer, and paralysis?

  The health of the business must be the highest priority for designers. With a plethora of fast and cheap analytics tools available that bring us the ability to measure almost anything, we have no excuse not to be measuring every design change we make. From a/b testing small interface tweaks to measuring time-on-site for new users to measuring user satisfaction over long time periods, we can know more about the people who use our software than ever before.

  In this talk, Joshua Porter will provide you with a simple, easy framework for metrics-driven design. By using a combination of research methods as well as powerful new tracking tools, Josh will show you how to align your design priorities with what keeps you in business. You will come away from this talk with a clear idea of what metrics are most important, which ones to focus on, and which ones to ignore. So don’t drive blindly: use metrics-driven design to make sure the impact you’re having is a positive one.


name_last: Straight From the Source (Code)
name: Straight From the Source (Code)
name_index: S
event_category: Panel
event_sub_category: Case Study
original_serial: event_FP990127
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Eric Vespe (Ain't It Cool News)

  Participants:
  Duncan Jones (Source Code)
  Jake Gyllenhaal (Source Code)
  Michelle Monaghan (Source Code)

  Summary
  Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions.  Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code  his highly anticipated follow up to Moon.

  Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions.  Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code  his highly anticipated follow up to Moon.

search:
  Straight From the Source (Code) Duncan Jones Source CodeJake Gyllenhaal Source CodeMichelle Monaghan Source CodeEric Vespe Ain't It Cool News


name_last: Outsourcing Social Media Professionally Without Selling Your Soul
name: Outsourcing Social Media Professionally Without Selling Your Soul
name_index: O
website_link: http://outsourcingsocialmediaprofessionally.com/
hashtag: #osmp
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP7773
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Elizabeth Bellanti (Bellanti Branding)
  Eric Schwartzman (On the Record...Online)
  Kate Buck (KBJOnline.com)
  Nicole Simon (SimplyPragmatic.biz)

  Summary
  At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!

  But how do you outsource your 'voice'? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes! 

  You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional. 

  This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away. 

  Also we will share best practices and real life examples, as well as take a look at working internationally.  No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.

  If you have any questions and suggestions, please ping us through twitter or mail. Use the website to share your story, tip or trick!

search:
  Outsourcing Social Media Professionally Without Selling Your Soul Elizabeth Bellanti Bellanti BrandingEric Schwartzman On the Record...OnlineKate Buck KBJOnline.comNicole Simon SimplyPragmatic.biz


name_last: Jessie Frye
name: Jessie Frye
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/156.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jessie_Frye-Prepared.mp3
website_link: http://myspace.com/jessiefrye
event_category: Showcase
event_sub_category: Pop
search: Jessie Frye
original_serial: event_MS15134
original_venue_serial: Momo's
description:
  It has been a whirlwind for Jessie Frye for the past year and a half. She released her debut EP titled The Delve in late 2008, and soon after received an invitation for her band to showcase at the 2009 South By Southwest music festival in Austin, TX. Which would result in the band getting invited back for another showcase in 2010.

  2009 was spent in the studio recording Frye's second EP titled Fireworks Child, due out in the Fall 2010. It was produced by John Congleton (St. Vincent, Polyphonic Spree) and mixed by Joe McGrath (Ryan Adams, Morrissey, Green Day). The sound is more electric and edgier- but still contains a level of intimacy that had listener's of The Delve so intrigued.

  Frye's brightest moment came when she was offered to be the opening support for Pat Benatar at the House of Blues Dallas in August 2010. With rave reviews to follow, the whirlwind of Frye's musical journey seems to just keep on going.

  Jessie Frye was nominated for Best Female Vocalist in the 2010 Dallas Observer Awards and the  2009 Ft. Worth Weekly Awards


name_last: Comedy Death-Ray Radio with Scott Aukerman - Live Podcast Taping
name: Comedy Death-Ray Radio with Scott Aukerman - Live Podcast Taping
name_index: C
event_category: Comedy
event_sub_category: Various
search: Comedy Death-Ray Radio with Scott Aukerman - Live Podcast Taping
original_serial: event_OE00353
original_venue_serial: Esther's Follies
description:
  Scott Aukerman  ('Mr. Show,' Producer of 'Between Two Ferns') hosts a live taping of his hit iTunes podcast. A playful mix of songs, characters & games with surprise special guests.


name_last: Shutterstock - Rock Out With Your Stock Out!
name: Shutterstock - Rock Out With Your Stock Out!
name_index: S
event_category: Party
event_sub_category: Various
search: Shutterstock - Rock Out With Your Stock Out!
original_serial: event_OE00728
original_venue_serial: District 301
description:
  Free entry with badge, enter your name to win a $500 Apple gift card!
  Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ


name_last: Live Digital Streaming: The Split Screen Experience
name: Live Digital Streaming: The Split Screen Experience
name_index: L
event_category: Panel
event_sub_category: Interactive Crossover
original_serial: event_FP990109
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Ariel Elazar (dick clark productions)
  Brandee Barker (Facebook)
  Jeff Varnell (Livestream.com)

  Summary
  Potential viewers and fans of live event television programs like the 'American Music Awards' are surrounded by computers, mobile technology and 'alternative' entertainment. In order to keep viewers engaged on your programming you need to take the content live with online companion coverage where people can directly and immediately interact, stay put, and tune-in to a TV show or special. Important factors like innovation, creative programming, talent interaction, and social media applications drive viewers to tune in while interact online. This is what is now being called the 'split screen experience.' 
  For example: In 2009, dick clark productions and Ustream set not only digital viewing records with the American Music Awards pre-telecast and red carpet specials, but traditional broadcast ratings were up year-to-year again showing an important correlation. The American Music Awards red carpet pre-show garnered 3.5MM live viewers, 2.3MM uniques and established a record for the most-watched live digital red carpet event. 
  Topics for discussion to include: Companion coverage; Audience viewing patterns; Live digital streaming with major network TV shows; Roles of social media; Technical aspects of producing live streams; Organic marketing and engagement; Creative ways to leverage the online coverage to generate revenue; Incorporating sponsors and brands into digital programming; Live interaction via social media applications.

  Potential viewers and fans of live event television programs like the 'American Music Awards' are surrounded by computers, mobile technology and 'alternative' entertainment. In order to keep viewers engaged on your programming you need to take the content live with online companion coverage where people can directly and immediately interact, stay put, and tune-in to a TV show or special. Important factors like innovation, creative programming, talent interaction, and social media applications drive viewers to tune in while interact online. This is what is now being called the 'split screen experience.' 
  For example: In 2009, dick clark productions and Ustream set not only digital viewing records with the American Music Awards pre-telecast and red carpet specials, but traditional broadcast ratings were up year-to-year again showing an important correlation. The American Music Awards red carpet pre-show garnered 3.5MM live viewers, 2.3MM uniques and established a record for the most-watched live digital red carpet event. 
  Topics for discussion to include: Companion coverage; Audience viewing patterns; Live digital streaming with major network TV shows; Roles of social media; Technical aspects of producing live streams; Organic marketing and engagement; Creative ways to leverage the online coverage to generate revenue; Incorporating sponsors and brands into digital programming; Live interaction via social media applications.

search:
  Live Digital Streaming: The Split Screen Experience Ariel Elazar dick clark productionsBrandee Barker FacebookJeff Varnell Livestream.com


name_last: Spermbirds
name: Spermbirds
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/44085.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Spermbirds-A_Columbus_Feeling.mp3
website_link: http://www.spermbirds.com/
event_category: Showcase
event_sub_category: Punk
search: Spermbirds
original_serial: event_MS10912
original_venue_serial: Headhunters
description:
  About the band

  For more than 25 years, the Spermbirds have been one of Europe`s finest and best known Hardcore bands. While many of their old musical companions vanished long ago, the Spermbirds prove with their 8th studio longplayer “A Columbus Feeling” (release date: 3. September) that they are still alive and kicking – and that they haven’t lost their ability to broaden their musical horizon with every album.

  While sticking to their basics – intelligent hardcore and punkrock with catchy melodies, driving rythms and sarcastic/ironic yet intelligent lyrics – they again make their record sound different than the seven previous ones. New instruments (including even a banjo!), new sounds and musical directions are integrated into the band’s musical basics. “A Columbus Feeling” is the result of two and a half decades of musical experience.

  What has happened in the last few years? In 2004, the last album “Set an Example” had documented the impressive comeback of the band´s original lineup. There were concerts all over Europe, a South Africa tour, the first Spermbirds-DVD “Me and my People” and as the latest highlight – an Australian Tour last year. Prior to this tour, the band had started to write and rehearse songs for a new album. The band took it’s time, knowing that their best records always resulted from a huge pool of songs to choose from.

  The best of them were then selected for “A Columbus Feeling” – and what a selection we have! There are classic punkrock-numbers like “Meet me in the Middle” with a catchy singalong-hookline in the chorus. There is classic Spermbirds stuff like “Try and stop us” or “Stacks and Piles”, but there are also examples of the bands newly achieved musical maturity. The title song “Columbus Feeling” for example, with it’s strong influence of country and blues. “Honestly” with its dark groove also adds a new layer to the bands musical portfolio. “Black in a Rainbow” has the hymn-like touch that recalls early Spermbirds classics like “Try again” in a modern environment. The whole record is full of new influences, and of a fresh spirit. Come on board when the Spermbirds explore new musical horizons. Experience with them the “Columbus Feeling”.


name_last: Mentors - Sales & Acquisitions
name: Mentors - Sales & Acquisitions
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990118
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Caroline Habib (Mongrel Media)
  Dan Guando (The Weinstein Company)
  Greg Rhem (HBO)
  Maren Olson (Traction Media)
  Orly Ravid (The Film Collaborative)
  Roger Kass (Cowan Debaets et Alq)
  Sejin Park (Entertainment One)

  Summary
  Learn about the nuts and bolts of the all-important packaging, marketing and selling of your film. Who you are selling to?  How do you land that buyer?  Who picks up the tab?  FInd out here.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  Learn about the nuts and bolts of the all-important packaging, marketing and selling of your film. Who you are selling to?  How do you land that buyer?  Who picks up the tab?  FInd out here.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Sales &amp; Acquisitions Caroline Habib Mongrel MediaDan Guando The Weinstein CompanyGreg Rhem HBOMaren Olson Traction MediaOrly Ravid The Film CollaborativeRoger Kass Cowan Debaets et AlqSejin Park Entertainment One


name_last: YUKIKO
name: YUKIKO
name_index: Y
picture_big_url: http://img.sxsw.com/2011/films/F29034.jpg
website_link: http://www.yukiko-lefilm.com
youtube_link: http://www.youtube.com/watch?v=F-k5cV1b230
event_category: Screening
event_sub_category: Narrative Short
search: YUKIKO Eric Dinkian
original_serial: event_FS11738
original_venue_serial: Alamo Lamar A
description:
  Director: Eric Dinkian
  FRANCE | 15 minutes


  Starring:
  Thomas Jouannet, Karin Shibata, Elodie Bouleau, Maud Myers, Marjolaine Genser


  A man is mortally wounded by a
  woman. As the remaining minutes of his life keep ticking, he examines his conscience. The past, present
  and his imagination mingle as he tries to solve the mystery of his own murder.


name_last: The Sheepdogs
name: The Sheepdogs
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/45707.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Sheepdogs-I_Don't_Know.mp3
website_link: http://www.myspace.com/thesheepdogs
youtube_link: http://www.youtube.com/watch?v=-4JR6aw_Uqo
event_category: Showcase
event_sub_category: Rock
search: The Sheepdogs
original_serial: event_MS12926
original_venue_serial: Paradise
description:
  While most rock bands are all too focused on the riff, the Sheepdogs remember the importance of those other elements that make for great rock music: melody, harmony and groove.  To see them live is pure rock and roll jubilation, to revel in the splendour created by 3 part vocal harmonies and heavy hitting dual guitar leads.  Their latest album, 'Learn & Burn', is a beautiful blend of power and imagination, ranging from ferocious rockers to southern boogie and grooving psychedelia.  Big guitars, stacked harmonies, vintage organ and piano skillfully colour each of the album's 15 tracks, proving that these boys are as dedicated to the craft of songwriting and album making as they are to playing a dynamite live show.  The Sheepdogs are an old-school rock and roll revival.


name_last: Brown Brogues
name: Brown Brogues
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/254.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Brown_Brogues-You're_Not_Mine.mp3
website_link: http://www.myspace.com/brownbrogues
youtube_link: http://www.youtube.com/watch?v=s7f4sleo7_U
event_category: Showcase
event_sub_category: Punk
search: Brown Brogues
original_serial: event_MS12289
original_venue_serial: BD Riley's
description:
  Two men. Making music like Muddy Waters brought up in the industrial wastelands of provincial Lancashire, One beats drums, the other holds his guitar high, and together they make dirty garage rock, underpinned with trash, bitterness and loathing.

  Brown Brogues take influence from 60's garage punk as well as modern garage acts such as The Black Lips, Thee OhSees, Strange Boys and Harlem. They have recently released a very limited tape on Manchester boutique label Suffering Jukebox. Their shows are like being in a fight with a friend, but in a really good way.


name_last: Jack Freeman
name: Jack Freeman
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3880.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jack_Freeman-Figure_it_Out.mp3
website_link: http://Jackfreeman.bandcamp.com
event_category: Showcase
event_sub_category: R&B
search: Jack Freeman
original_serial: event_MS13827
original_venue_serial: Kiss &amp; Fly
description:
  Whether it’s the bass in his voice, or the sultry delivery of provoking lyrics, you can’t deny that listening to singer/songwriter Jack Freeman is like taking a journey on a musical time machine; in a sense Marty Mcfly meets Marvin Gaye. He encompasses an eclectic style with soul and feeling that will either put you in the mood or make you want to change the world. His messages are those of love, betrayal, and optimism; mind stimulating topics that the twenty-two year old delivers with every song. He explains “it’s something to ride to; I want my music take the listener to a more original time”. A time that Jack remembers his Dad introducing to him as a child: “I remember just sitting around with my Dad listening to old records, Marvin Gaye, The Isley Brothers, Chaka Kahn, Donnie Hathaway; this is what music was to me”.  There is no doubt that Jack took these influences to heart, as you can clearly hear in his music. As a native of Houston, Texas, Jack is definitely making a move in the underground circuits of the bayou city.

  	Establishing his artistry less than a year ago, Jack already has the internet social networking arena buzzing with the recent release of Dark Liquor, a seven track introductory EP that fuses the sounds of classic 70s Motown R&B and Funk with a more modern sound of today. The title Dark Liquor is used to describe Jack’s sound, Jack explains: “You always see clear liquor like Vodka or Ciroc associated with the club scene and up-tempo party music, on the contrary you have your Hennessey or Crown when you want to mellow out and just chill, maybe pop in some Al Green, you don’t really see a lot of that today, so I wanted to give the people a little taste of Dark Liquor.” And that the young man is definitely doing, whether you are a seventies hipster or an eighties baby Dark Liquor offers something for everyone. The EP includes tracks such as “Figure it Out” a revolutionary wakeup call for the masses, “Away”, a vulnerable love song, and “20/20” a musical epiphany, all seven tracks are sure to leave you with the smooth taste and relaxation that “Dark Liquor” is intended to give. The EP is available for purchase on iTunes, and Amazon, and Bandcamp. 
  	
  	Before Jack started taking steps to becoming an artist you might have seen or heard him collaborating with hip-hop group The Niceguys, and before that you might catch him running yards on a college football field. “I played football for fourteen years, two of which were in college. I realized that with all the changes and ups and downs playing a sport could bring, the one thing that remained constant in my life was my love for music”. This sudden change of heart towards football left Jack with the ultimate decision to quit football and move back to his home in Houston.  His new found passion for music called him to tap into the Houston music scene where he connected with his good friend Yves of The Niceguys, through which he met Free, Todd and DJ Candlesticks also from the group. Later Jack would be featured on The Niceguys’ single “Not at All” off  The Green Room EP, which gained recognition from XXL magazine, and various other hip-hop blogs. The Niceguys collaboration was Jack’s début as an artist, and to no surprise everyone wanted to know who that raspy voiced kid was singing the hook. Jack took his new found notoriety and ran with it. He began doing features for other local artist, smashing performances with The Niceguys and eventually found his way to Dark Liquor. 

  	Although it seems as if Jack Freeman has accomplished so much in little less than a year, in his mind this is only the beginning: “I don’t want to be boxed in”, he says, describing his desire to dabble in other genres. Jack is a firm believer of music as a whole, not necessarily categorizing artists into specific genres. Keeping in touch with his soulful roots, he plans to develop his sound and experiment with other types of music as well. He anticipates Dark Liquor to be the catalyst that authenticates the Jack Freeman brand, and by this time next year have another project ready for his listeners. All-in-all Jack Freeman is here to stay, with his timeless sound and charming lyrics there is no denying that he is breath of fresh air that the music industry has so desperately been waiting to take in. So sit back and relax with a glass of Dark Liquor, the Jack Freeman movement has just begun.


name_last: Texas Shorts
name: Texas Shorts
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F31340.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Texas Shorts Various
original_serial: event_FS11578
original_venue_serial: Alamo Lamar C
description:
  Director: Various
  USA | 88 minutes


  8
  Directors: Julie Gould & Daniel Laabs
  A daughter spends the anniversary of her father's death with her mother.

  Brewed
  Director: Mike Mann
  Jeff Young brews beer for a living. This is why.

  Chainsaw Found Jesus
  Director: Spencer Parsons
  A suburban fairytale about uneasy dreams, an unexpected play date, and a search for whale songs. Mistakes are made. Rocks could be thrown. Officer Schnauzer, are you gonna arrest somebody?

  Drawback
  Director: Daniel Rigdon
  When you have lost everything, what can you hope to find?

  Elevator Ride
  Director: John Venable
  The story of two men, one black, one white, who become trapped in an elevator. With nothing but time on their hands they have a very frank discussion about race.

  Grey
  Director: Marko Slavnic
  After a young man witnesses a brutal shooting, he is torn about what to do next.

  Jeremy Messersmith, 'Tatooine'
  Director: Eric Power
  The original Star Wars trilogy re-imagined in glorious cut paper animation!

  Neal
  Director: Geoff McGee
  A comedic short film about a polaris pool cleaner named Neal that goes rogue on an innocent couple who just want to take a late night swim in their pool.

  Parachute Kids
  Director: Allen E. Ho
  A story about a troubled Asian American youth during Christmas in Los Angeles.


name_last: Speed Sets Austin Scene
name: Speed Sets Austin Scene
name_index: S
event_category: Gear Alley
event_sub_category: Various
search: Speed Sets Austin Scene
original_serial: event_OE00528
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  New for 2011 South By Southwest presents Speed Sets - six bands, one backline, no bullshit. 

  Check out this line up of killer Austin bands:

  Featuring:
  3:00- The Ripe
  3:15-Tia Carrera (Austin);
  3:30-The Hi-Tones (Austin);
  3:45-The Laughing (Austin);
  4:00-Mr. Lewis & The Funeral 5 (Austin);
  4:15-Ringo Deathstarr (Austin);
  4:30-Ume (Austin);
  4:45-TV Torso (Austin)


name_last: What Comic Books Can Teach Mobile Application Designers
name: What Comic Books Can Teach Mobile Application Designers
name_index: W
website_link: http://www.adverlyze.com
hashtag: #sxswEisner
event_category: Emerging
event_sub_category: Solo
search: What Comic Books Can Teach Mobile Application Designers Anjuan Simmons Adverlyze
original_serial: event_IAP6840
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Anjuan Simmons (Adverlyze)

  Summary
  Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself.  The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand.

  The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs.  Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images.  Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story.  This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design.  Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”.

  Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”.  The comic book medium can provide a blueprint for blockbuster mobile applications as well.  When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!


name_last: Lost Bayou Ramblers
name: Lost Bayou Ramblers
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/46267.jpg
website_link: http://www.lostbayouramblers.com
event_category: Showcase
event_sub_category: Rock
search: Lost Bayou Ramblers
original_serial: event_MS14998
original_venue_serial: The Tap Room at Six
description:
  Traditional Cajun music of South Louisiana is alive and well in the Lost Bayou Ramblers.  With hundreds of shows, five albums, and a Grammy Nomination behind them, the band finds their sound evolving into something more than what has been represented to date.  The result is an amplified live show and a fresh and rocking new album to be released sometime in 2011.  With the past on their sleeves, the Lost Bayou Ramblers begin a new decade with their finest material to date and a progressive sense of urgency and attitude for the bands future.  The Lost Bayou Ramblers are based out of Lafayette, La. and are comprised of Louis Michot (lead vocals/fiddle), Andre Michot (accordion), Cavan Carruth (guitar/vocals), Alan LaFleur (bass), and Pauly Deathwish (drums).


name_last: Light After Dark Presented by Vimeo + Nikon
name: Light After Dark Presented by Vimeo + Nikon
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/vimeoposter.jpg
event_category: Party
event_sub_category: Various
search: Light After Dark Presented by Vimeo + Nikon
original_serial: event_OE00621
original_venue_serial: Seaholm Power Plant
description:
  As the sun sets and Austin comes alive, Vimeo  & Nikon invite you to an evening of musical mayhem and immersive visual eye candy in the heart of the once-dormant Seaholm Power Plant.  Whether with your own eyes or through the lens, experience an event like no other with world renowned performer DIPLO and A/V mixologists Eclectic Method supplying the dance beats  & projection mapping artists seeper and CTRL fueling mind-melting visuals & installations.


name_last: Travel Bloggers Meet Up
name: Travel Bloggers Meet Up
name_index: T
event_category: Meet Up
event_sub_category: Meet Up
search: Travel Bloggers Meet Up Sheila Scarborough Less than $1 million
original_serial: event_IAP000616
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Sheila Scarborough (Less than $1 million)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in traveling & travel blogging. Cash bar onsite.


name_last: Social Corporate Philanthropy
name: Social Corporate Philanthropy
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialCorporatePhilanthropy.jpg
website_link: http://www.pepsico.com
hashtag: #pepsicosxsw11
event_category: Future15
event_sub_category: Future15
search: Social Corporate Philanthropy Josh Karpf PepsiCo
original_serial: event_IAP7694
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Josh Karpf (PepsiCo)

  Summary
  In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV.

  This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.


name_last: Jimmie Dale Gilmore & The Wronglers
name: Jimmie Dale Gilmore & The Wronglers
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2912.jpg
website_link: http://www.myspace.com/thewronglers
event_category: Showcase
event_sub_category: Bluegrass
search: Jimmie Dale Gilmore &amp; The Wronglers
original_serial: event_MS11683
original_venue_serial: Victorian Room at The Driskill
description:
  The Wronglers with Jimmie Dale Gilmore and their CD 'Heirloom Music'

  The Wronglers (Warren Hellman (banjo/vocals), Nate Levine (guitar), Bill (mandolin) & Krista Martin (fiddle), Heidi Clare (fiddle/vocals) and Colleen Browne (bass/vocals)) is an old-time band, born at Hardly Strictly Bluegrass 2006. Over the years they have played around the Bay Area, opening for the likes of Steve Earle and Gillian Welch, as well as nationally at festivals such as South by Southwest, Old Settler's Festival, Strawberry Festival and The Folk Alliance Conference in Memphis. 

  Jimmie Dale Gilmore of Lubbock, TX released his first album of many in 1988 and his heartfelt singing style, with its masterfully understated phrasing, is known in some circles as 'sagebrush soul,' a genre that he is credited with creating.  And, in addition to his long, distinguished solo career, with its three Grammy nominations, Gilmore is a longtime member of The Flatlanders which also features fellow Lubbock-ites Joe Ely and Butch Hancock.  
  	
  For some time Gilmore has been wanting to go back to a time before country music got really commercialized and he saw his opportunity with The Wronglers.  Hellman, better known as the benefactor of Hardly Strictly Bluegrass, got to know Gilmore through HSB and they have joined forces to make 'Heirloom Music' which will be out this Spring.


name_last: Brands as the New Labels
name: Brands as the New Labels
name_index: B
website_link: http://www.McCann.com
hashtag: brandsaslabels
event_category: Panel
event_sub_category: Late Entry
original_serial: event_MP8097
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Moderator:
  Mike Boris (McCann Erickson)

  Participants:
  Carianne Brown (Songs Music Publishing)
  Jeff Tammes (Cornerstone)
  Kerri Cockrill (BlackBerry)
  Umut Ozaydinli (Deviant Ventures)

  Summary
  Holiday Inn, Coke, Pepsi, Mountain Dew, and Red Bull have all released music. Bands get great exposure from a brand. Learn about brand strategy, how to structure a joint venture; the promotion and distribution of original music. Find motivation for trying out alternative methods of selling music and yourself as a brand.

search:
  Brands as the New Labels Carianne Brown Songs Music PublishingJeff Tammes CornerstoneKerri Cockrill BlackBerryUmut Ozaydinli Deviant VenturesMike Boris McCann Erickson


name_last: Cloudland Canyon
name: Cloudland Canyon
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1148.jpg
website_link: http://www.myspace.com/cloudlandcanyon
event_category: Showcase
event_sub_category: Rock
search: Cloudland Canyon
original_serial: event_MS12655
original_venue_serial: Emo's Jr
description:
  BIO:
  A riddle for our times: When exactly did it become “bad” or “cause for dismissal” when a band releases a record that explores a style disparate from what preceded it?  Coming out of the gate in the early part of this decade as an all-things-not-Panthers outlet for Kip Uhlhorn, that band’s guitarist (and former guitarist/vocalist for those legends of deregulated late-90’s
  hardcore, Red Scare), for swapping musical ideas with a German named Simon Wojan (of King Khan and his Shrines), Cloudland Canyon spent several years immersed in an enigmatic interpretation of the many things these two minds found fascinating, including but not limited to the more structurally-challenged (therefore specialized) examples of OG Krautrock,
  70’s (not really 60’s) psych of the drone-discovering variety, spots of unnerving (in a good way) improv here and there, and the wonderful 90’s bands that started out as head-scratchers and ended up as innovators (first-wave Siltbreeze and Kranky highlights).  Kip issued a parting wave to Panthers, an LP/CD was released on Tee Pee in 2006, and it was titled “Requiems der Natur.” Then a succession of EP’s and splits most of which have been released by Holy Mountain since 2007. Then, in 2007 Cloudland popped up on Kranky Records (Deerhunter, Godspeed You
  Black Emperor, Growing etc.)  Kranky was a good fit for the final sounds of Cloudland Phase I,  issuing the EP “Silver-Tongued Sysiphus,” two lengthy tracks of all that stuff mentioned up there…and more. The second proper full length named “Lie in
  Light,” found Kip and Simon creating an album of Cloudland’s most succinct compositions to date, there’s even some drone-pop with an emphasis on the “pop” part of that stupid term. They kicked it off with a track spoofing the Krautrock influence that most music writers’ used as a review hook, or simply overstated and misunderstood. They titled it “Krautwerk” for fucks sake.  To initiate Cloudland Canyon Phase II, the inaugural album (but third full-length overall) revisits the “actual-band” treatment, but mostly in theory. Joined once again by Kelly and what is more-or-less a rotating cast (when needed), Kip has made an album that is immediately recognizable by a unique take on really, really goddamned loud and noisy. But if that was it…why would we be here? The most important quality – one hinted at on Lie
  in Light – is big, unavoidable pop hooks clawing their way out of a pulsating, throbbing thickness of guitar, bass, who-knows-what-type-of-effects, and understated but omnipresent drumming.  Imagine, if you will, a Flying Saucer Attack foundation and a level of noise on par with the first two Iran albums, or maybe even Jesu every now and then. Then imagine flowing vocals-as-another-instrument providing one of the major pop-hook components for each song, mixed at a level that couldn’t be more perfect in this era of vocals getting mixed right up front and in your face.
  The opening track, No One else Around, is almost disorienting with its swirling hurt-so-good seasickness of prickly, ruling noise, then the wildly-effected vocals ease the pleasurable pain without effort. Mothlight is the song that the entire Siltbreeze discography has been working towards for four-hundred years.
  Put simply, the influences are there, but they are great influences, and to shun influence is to walk a dishonest walk. Cloudland Canyon have reached a new creative level with their own sound that demonstrates a care and craft that won’t be going away anytime soon. Fin Eaves will be released on Holy Mountain records September 7th.


name_last: The Social Saloon
name: The Social Saloon
name_index: S
event_category: Party
event_sub_category: Various
search: The Social Saloon
original_serial: event_OE00545
original_venue_serial: Malverde
description:
  Tasty treats. Live music. Big brains. DJ Marco Collins, The Young Evils and The Head and the Heart kick out the jams.


name_last: Movus
name: Movus
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/1939.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Movus-Al_Filo_del_Origen.mp3
website_link: http://www.movus.com.mx/
event_category: Showcase
event_sub_category: Rock
search: Movus
original_serial: event_MS11218
original_venue_serial: 512
description:
  Corría el año de 2004; en Guadalajara, Raúl Andréu (guitarra), Esteban Testolini (guitarra), Pablo Crespo (guitarra), Jose Luis Domínguez (bajo) y Russel Ruvalcaba (batería) inician un proyecto influenciado por los recientes sonidos del post-rock y por las diferentes formas de la música experimental contemporánea. El proyecto llevaría el nombre de Movus, y tendría como leit motif principal el crear composiciones perfectamente balanceadas, llenas de una narrativa sonora que pudiera contar historias con sonidos, mas no palabras.

  Seis años después, y ya con un excelente primer disco homónimo bajo el brazo, Movus se perfila como una de las bandas mexicanas más universales de los últimos años. Esto se debe a que han sabido crear un imaginario musical con intensos guiños a la composición cinematográfica (lo que llevó a una de sus creaciones -“Midgard II”- a ser elegida como el tema oficial del Festival Internacional de Cine de Guadalajara, por ejemplo) y a los principales exponentes del género. Movus no se plantea reinventar la rueda, simplemente la hacen rodar de manera sublime, personal y honesta.

  Después de haber compartido escenario con Yo La Tengo, Tristeza, Explosions In The Sky y Mum (entre otros), la banda está lista para dar el paso más firme de su carrera de la mano de Maxa FireKeeper, su disco más entrañable y sólido hasta la fecha. Compuesto en el corazón de Jalisco en el verano de 2009 (en Cajititlán), Maxa FireKeeper contó con la colaboración de un referente obligado del post-rock: Jimmy LaValle, la mente maestra detrás de The Album Leaf, quién participó tanto en la producción como en la composición del disco.

  Maxa FireKeeper fue grabado entre septiembre y octubre de 2009 en los estudios Suite 21 con la participación de Jimmy LaValle. Los arreglos finales del disco se grabaron en los estudios Tercer Piso en colaboración con Alejandro Pérez “Orco”.

  El disco fue mezclado por Jay Pellici (quién también ha mezclado a Deerhoof) en los estudios Tiny Telephone en San Francisco. Fue en esta etapa donde el cuarteto magikmagik (que ha colaborado con Sting y Johnny Greenwood, por ejemplo) y James Lehner baterista de Tristeza, se sumaron a las colaboraciones. El Gobierno del Estado de Jalisco fue pieza fundamental de esta obra, al proveer apoyo y sustento a la grabación.

  El título de esta recién creada obra está inspirado en la simbología de los huicholes, donde el venado (Maxa significa venado en huichol) es el guardián del fuego, quién mantiene la conjugación suprema de los elementos, la sabiduría de la naturaleza, la fantasía de la misma y la visión suprema después de la limpieza espiritual. Maxa FireKeeper marca la consolidación del grupo, donde todos los integrantes han sabido mantener esa chispa creativa que los ha mantenido juntos por más de seis años.


name_last: Bo Bliz
name: Bo Bliz
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/4139.jpg
website_link: http://www.crossfadedbacon.com
event_category: Showcase
event_sub_category: DJ
search: Bo Bliz
original_serial: event_MS15064
original_venue_serial: Malaia Upstairs
description:
  Bo Bliz is half of acclaimed Philadelphia DJ duo Emynd and Bo Bliz.  He has been throwing some of the most legendary and popular parties in Philadelphia for years locking the city down with Hip Hop and Club Music.  Between him and Emynd they created and oversee the website www.crossfadedbacon.com as well as the label Crossfaded Bacon.


name_last: HP Mobile Park Graphic Sounds Experience and BBQ
name: HP Mobile Park Graphic Sounds Experience and BBQ
name_index: H
event_category: Party
event_sub_category: Various
search: HP Mobile Park Graphic Sounds Experience and BBQ
original_serial: event_OE00702
original_venue_serial: HP Mobile Park
description:
  Los Angeles-via-London act Nightmare and the Cat bring their stripped down indie-pop to the HP Mobile Park Graphic Sounds concert tonight, along with art jockey Gary Baseman.


name_last: Joel Laviolette and Rattletree Electric
name: Joel Laviolette and Rattletree Electric
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3174.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Joel_Laviolette_and_Rattletree_Electric-Going_To_The_City.mp3
website_link: http://joellaviolette.bandcamp.com/
event_category: Showcase
event_sub_category: World
search: Joel Laviolette and Rattletree Electric
original_serial: event_MS15121
original_venue_serial: Easy Tiger
description:
  Rattletree Electric has been called 'Afro Pop meets Aphex Twin'.   
  Drawing on his strong connections to traditional Zimbabwean mbira (spirit possession) music, Joel Laviolette began incorporating those sounds with hard-hitting electronica grooves and Drum and Bass rhythms to create the sounds of Rattletree Electric.


name_last: New Roman Times
name: New Roman Times
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3438.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/New_Roman_Times-Imagination.mp3
website_link: http://www.newromantimes.net
event_category: Showcase
event_sub_category: Rock
search: New Roman Times
original_serial: event_MS13140
original_venue_serial: The Ghost Room
description:
  New Roman Times lays out New Wave/post-punk hooks On the Sleeve. It’s got that dancebeat of Radio 4. It’s got the brooding of the Psychedelic Furs. It’s music for arming yourself against the world’s attacks on you. It’s headphone music for introverts who need to have a soundtrack to propel them forward on their mission. It’s train music even if you’re commuting in an automobile. It’s atmospheric in a way you wouldn’t expect, so that you’re waving your arms around, dancing by yourself, listening to old things like the House of Love and the Railway Children. And it’s all worth every moment of being lost inside the wonderful parade of sound.
  - - - - - - - - - - - - - 
  New Granada Records
  www.newgranada.com


name_last: Little Scream
name: Little Scream
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2037.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Little_Scream-Heron_and_the_Fox.mp3
website_link: http://www.littlescream.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Little Scream
original_serial: event_MS13595
original_venue_serial: Spill
description:
  LITTLE SCREAM’S MUSIC is—like her moniker—full of perfectly satisfying contradictions. It is at once familiar and completely distinct; effortlessly absorbing multiple genres into a sparkly and cohesive landscape. From her early days performing with a battered acoustic guitar through a cigarette amp, to her current multi-layered solo act typically combined with a rotating band of all-star musicians; one thing remains true for Little Scream: things are always done in her own weird and wonderful way.
   
  Born in Iowa and raised along the Mississippi River in an ‘Addams Family meets 700 Club’ home, Little Scream, aka Laurel Sprengelmeyer, learned violin and piano as a child. ‘When my parents divorced, all my mom got out of the deal was a green Chevy pick-up truck. When that truck was dented up in an accident, my mom used the insurance money to bring home a Washburn banjo and the black Fender La Brae I still sometimes play at shows. I spent the following months locked away in our root cellar learning guitar tablature. Mostly Aerosmith’.
   
  Little Scream emerged onto Montreal’s music scene at her own pace, appearing and disappearing on stages alongside the likes of Owen Pallet, Atlas Sound, Stars, The Sea and Cake, and Handsome Furs; all the while slowly crafting the sounds that would become her debut full length: The Golden Record.
   
  Co-produced with Richard Reed Parry (Arcade Fire, Bell Orchestre), The Golden Record features Little Scream on guitar, vocals, violin, and keyboard. In typical Montreal fashion, it showcases a healthy slice of local talent including Richard Parry, Mike Fuerstack (Snailhouse), Becky Foon (Silver Mt. Zion), Patty McGee (Stars), and Sarah Neufeld (Arcade Fire, Bell Orchestre). The National’s Aaron Dessner also contributed on “Heron and the Fox”.  
   
  The title refers to the 1977 Voyager Space shuttle time capsule recording that contains sounds, language and music intended to represent earth. In Little Scream’s words: ‘It is a poignant if not futile gesture of communication with some form of sentience that might intercept it in the distant future when we are the distant past’. The otherworldly cover of The Golden Record is one of Little Scream’s own original oil paintings.  Watch out for the Spring 2011 release of The Golden Record.


  www.littlescream.com
  Contact: Gillian Nycum, gillian@longplaymanagement.com


name_last: Volition
name: Volition
name_index: V
picture_big_url: http://img.sxsw.com/2011/films/F31167.jpg
event_category: Screening
event_sub_category: Texas High School
search: Volition Maqui Gaona
original_serial: event_FS11627
original_venue_serial: Alamo Lamar C
description:
  Director: Maqui Gaona
  USA | 5 minutes


  Starring:
  Christa Haxthausen, Will Underwood, Bret Bigelow, Megan Soukup, Enrique Almanza, Jr., Carol Parker, Ralph Howell


  The complete opposite of a serendipity; two strangers meet upon accident, never being supposed to meet at all.


name_last: J*DaVeY
name: J*DaVeY
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3368.jpg
website_link: http://www.jdaveybaby.com
event_category: Showcase
event_sub_category: Electronic
search: J*DaVeY
original_serial: event_MS13670
original_venue_serial: Nuvola
description:
  Female vocalist Miss Jack Davey (Briana Cartwright) and producer Brook D’Leau (Brook Davis) are the flamboyant twosome that is J*Davey.  The signature sound that they create is an eclectic mix of neo-soul, new wave, funk, and hip-hop that defies the creative constraints of today’s narrowly defined musical categories. The rhythmically hypnotic electronic mélange that D’Leau brews is imbued with Jack’s haunting lyrical intrigue and addictively smooth sonic inventions.  

  She was born in St. Louis, MO (August 18, 1981) into a Classical Jazz and Jazz Fusion environment that firmly grounded her in the history of Black Urban Music in the United States.  Miss Jack’s earliest musical memories are of the joyous hours on end spent listening to the sounds of Miles, Monk, and Coltrane being blasted on her grandpa’s stereo.  But by the time she was eight years old her relocation to Los Angeles, CA caused her to re-prioritize her musical interests.  

  The strains of Hip Hop and R & B crept into her psyche and reorganized her musical understanding and appreciation  while she was growing up in California’s San Fernando Valley.  Miss Jack absorbed elements of World Music,Salsa, Reggae, Pop Rock, Heavy Metal, and even  Kathleen Battle’s operatic explorations into her burgeoning style as she circumnavigated  Hollywood’s  music scene. This episode in her artistic development along with her meteoric performances as a featured member of a Hip Hop dance troupe, The Mini Brat Pack, in the early 1990s eventually led to her being signed to MCA Records as a member of an all-girl singing group, D.E.F. (Doin’ Everythang Funky) the following year.  

  The commercially unsuccessful experience with the group lasted virtually throughout her high school career and the 1990s.  The group’s music was never released to the public, however, the time spent in the studio and rehearsals allowed Miss Jack to hone her skills as a lyricist, poet, rapper, and singer.  More importantly she was inspired to broaden her creative horizons by her exposure to a diverse variety of music, musicians, and music industry professionals.  And as fate would have it the duo was introduced to each other by a mutual high school friend.  And neither of them was ever the same thereafter.

  Soon after they met, Miss Jack’s evolution as a multimedia artiste began in earnest during her matriculation at Sarah Lawrence College in New York where she completed a Bachelor’s degree in Film and Creative Writing.   Miss Jack also explored the fashion industry in New York City, designing and modeling daring New Age couture in avant-garde fashion magazines and shows while she was still a college coed.  She manufactured her fashion forward sensibility there as a result.  And it was against this backdrop that she and high school friend, Brook Davis, decided to meld their mutual musical identity.  

  He was born into the music business in Los Angeles, CA ( date      ).  Brook’s father, Rondell, was a successful studio musician who encouraged his scion to experiment with the myriad musical instruments and devices that cluttered their household.  Almost from the start the precocious prodigy gravitated to electronic keyboards and drum modules despite the fact that his dad was an accomplished electric bassist.  As a child he constantly tinkered with interesting melodic and harmonic structures to create unique tracks that had an identity that stood apart from the music that he heard around him.  Early on Brook’s musical tastes and compositions demonstrated an affinity for the bombastic electronica of protagonists like Prince, the Talking Heads, Radiohead, The Eurhythmics, and The Police - elements of which emerge throughout the surreal soundscapes that he creates today.

  While Jack surrendered to the call of her muse immediately, Brook was more hesitant.  Early on he did not fully understand the power and appeal of his music and his creative process.  As a result at first he eschewed the spotlight and the attendant trappings of the music business.  His father’s experiences taught young Brook an appreciation for the behind the scenes machinations of the music biz – haggling with record company suits,  negotiating with band members and promoters,  supervising agents and business managers - but perhaps left him somewhat less enthralled with the rigors of takin’ it to the stage- i.e. dealing with the press and fans. However, through time and necessity, Brook evolved into a Producer/Performer Extraordinaire, a talented music business manager who is also a consummate master of moving the crowd through the savory stew of sound, soul, and syncopation.

  The twosome spent the early part of the new millennium collaborating with a variety of artists who shared their creative vision. Working and performing with other acts like Sa-Ra, The Roots, Marco Polo, 4 Hero, and J Dilla helped them to streamline their sound and find their audience.  Musicians and music industry personnel quickly caught on and became instant fans.  

  Most notable among them was none other Prince himself.  J*Davey’s fortunes changed significantly in November 2007 when Prince invited them to open for him in Las Vegas at his 3121 Club.  Soon thereafter they were signed by Warner Bros.’ Rock Division.  In addition, in 2008 their seminal double disc debut independent release entitled “The Beauty in Distortion”/”The Land of the Lost” solidified their underground audience and catapulted them onto the worldwide music scene.  European deejays and impresarios like Gilles Petersen, Benji B, and Berry King got wind of their game-changing sound and gave the group broad and important exposure on the continent.

  At first, Miss Jack’s mohawked coiffure and D’Leau’s zany stage-wear were the major attraction.  They were as fun to watch as they were to listen to.  While their unique look may have caused audience members to gawk at first, it was the music that  made them stay and  ignited them into a frenzy.

  Brook punctuates the tenuous balance of human spirituality and intellect with the atmospheric blessings of his keyboard creations.   One does not listen to his music, instead you are completely and totally enveloped by its omnipresence.  Harmonic convention, standardized rhythms, and straight-jacket song structure are unwelcome in this sonic ecosphere.   At its core D’Leau’s perseverant pursuit of musical experimentation in rhythm, motion, and real time on record and on stage is nothing short of awe-inspiring.  And seeing him work his magic live and in living color is a miraculous sight to behold.

  And Miss Jack’s slim, sexy, sinewy physique caresses lyrics and alternatively whispers, coos, yells and belts syllables that cut deep into one’s reverie like shards of broken glass.  She uses her voice to pierce and slice away all vestiges of her listeners’ inattention and apathy.   Miss Jack commands you to be in the moment with her, leaving one completely open and vulnerable to her musical whims. And once she lays your emotions bare, she vocally picks and prods until you succumb and submit to her will.

  J*Davey’s songs engulf the listener in a clarity of raw emotional energy and soul-stirring spiritual focus in a way that makes it immediately apparent that this music is completely unlike anything that you have ever heard before.  The revolutionary sounds that Miss Jack Davey and Brook D’Leau make together is at all times personal, intimate, bold, and unapologetic.  It is reflective of an infectious honesty and curiosity about life, love, and the people who share this existence with them.  The creative journey that they have undertaken together has made music a calling for both Jack and Brook.  And the voice that called them was the God of Music.


name_last: The Inspector Cluzo
name: The Inspector Cluzo
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/41812.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/THE_INSPECTOR_CLUZO-The_French_bastards.mp3
website_link: http://www.myspace.com/theinspectorcluzo
youtube_link: http://www.youtube.com/watch?v=FBUvZJsHPfM
event_category: Showcase
event_sub_category: Rock
search: The Inspector Cluzo
original_serial: event_MS11238
original_venue_serial: 512 Rooftop
description:
  What’s up? 
  After 434 shows in 23 countries, and 45.000 records sold all over the world in 3 years, The Inspector Cluzo decides to play extra time with a new 'French Bastards' tour before recording their 3rd album ! After their sold out show at Maroquinerie in Paris, and after being the revelation of the last Transmusicales de Rennes festival, they will tour in France until september 2011, playing at most famous french festivals this summer. Thet will also have of course a lot of foreign shows all around the world, including the famous SxSw Festival in Austin, Texas.  All the shows are on the official website of the band, www.fuckthebassplayer.com !

  Biography
  	Three years ago, the former guitarist and drummer of the deadly funk band Wolfunkind decide to start a new project together. Their fucking bass player never shows up at the practice, so they said “fuck the bass player” and start the band as an original funk’n’roll duo, playing rock and groovy music... without a bass. Their old mate Angelo Moore from Fishbone found the first name of the band, “Pink Panther”, but they were affraid of legal issues and prefer to be called The Inspector Cluzo, one of the most well-know french caracter in the world. Then came a first LP, “The Inspector Cluzo”, recorded and mixed by Stephan Kraemer (Yann Tiersen...) in Belgium. They don’t know yet that they will sell 20.000 copies of this album all around the world, touring everywhere in 2009 and playing at the most prestigious festivals (Fuji Rock in Japan, Pentaport in South Korea, Springscream in Taïwan, The Falls and Southbound in Australia, Azkena Festival in Spain, Eurockéeenes in France, Pohoda in Slovakia, Rock For People in Czech Rep...). For a lot of promoters , they’re simply one of the best international  live act of the year, doing crazy shows, smashing drums randomly and having some “tumades” (1) with some frustrated technicians. 
  Back in France, they record their second album in Malcom’s kitchen (renamed Studio Kitchen), nothing has changed… and everything has changed. Recorded between a good bottle of wine and delicious duck breast by the band himself (and mixed again by Stephan Kraemer), this record is richer than everything they did before (like if they learned a lot of their travels all around the planet), including a beautiful handmade package which reminds us that The Inspector Cluzo is a really indie band. Actually, they do everything by themselves, management, label, booking... trough their own compagny Ter a Terre. Helped by their old mate Angelo Moore (who make a very special spoken word at the end of this album) and the horns of french band Ceux Qui Marchen Debout , the funkiest rock duo of the world (or is it the opposite?) has just delivered a great record, more successful than ever and more sticking to what they used to do on stage, powerful and exciting. This is rock. “Heart and Soul rock.  “

  (1)- Tumade : In Gascon, a  word to describe when the guy is hardly fighted by the cow during their typical “course landaise” in Rugby Arena.  “Course Landaises” and “Corridas” are the most representative sports in Landes country, where they come from.


name_last: Tecla
name: Tecla
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1904.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tecla-Good_Hair.mp3
website_link: http://www.myspace.com/teclaesposito
event_category: Showcase
event_sub_category: Electronic
search: Tecla
original_serial: event_MS13993
original_venue_serial: Kiss &amp; Fly
description:
  Tecla Esposito has been described as “the best parts of every genre of music somehow and successfully all rolled up into one”. Tecla manages to bring all of her experience as a child piano virtuoso, a jazz aficionado, and rock/electronic guru into her current music. She combines the instrumentation of her classical background with the enchanting electronic synth sounds of her keyboards and poetic yet simplistic lyrics to create original music of pop perfection. Understanding that music comes from a completely honest place, Tecla has never given anything but her all when performing on stage.


name_last: The Elevation of Black Women in New Media
name: The Elevation of Black Women in New Media
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/TheElevationOfBlackWomen.png
website_link: http://www.clutchmagonline.com
hashtag: #elevate
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5379
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Angela Benton (Black Web Media)
  Deanna Sutton (Clutch Magazine Online)
  Kathryn Finney (TBF Group Simply Good Media)
  Shane Roberts (Frugivore Group)
  Susan Morgan (Gorilla Nation Media)

  Summary
  The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.

search:
  The Elevation of Black Women in New Media Angela Benton Black Web MediaDeanna Sutton Clutch Magazine OnlineKathryn Finney TBF Group Simply Good MediaShane Roberts Frugivore GroupSusan Morgan Gorilla Nation Media


name_last: Dinosaur Pile-Up
name: Dinosaur Pile-Up
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/45011.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dinosaur_Pile-Up-BIRDS_AND_PLANES.mp3
website_link: http://www.myspace.com/dinosaurpileup
event_category: Showcase
event_sub_category: Rock
search: Dinosaur Pile-Up
original_serial: event_MS14482
original_venue_serial: Latitude 30
description:
  Dinosaur Pile-Up is a British three piece which was formed by frontman and songwriter Matt Bigland after the demise of his former group, Muther Vulpine, in late 2008.

  Named after a scene in the Hollywood remake of King Kong, the band take musical inspiration from the US bands that shaped early nineties rock such as Weezer, Foo Fighters, The Presidents Of The United States Of America and Jimmy Eat World, and frontman Bigland attributes his decision to record much of the band's material independently of his band mates to the influence of Foo Fighters frontman Dave Grohl, who wrote, recorded and performed both of the Foo Fighters first two albums.

  My Rock N Roll, was one of the first songs written by Bigland as Dinosaur Pile-Up, and the track was re-recorded with producer/engineer Rich Wilkinson (The Magic Numbers, Adele, Arctic Monkeys) to become their first independently released single in 2009, coming out on the UK label, Friends Vs Records. Another single, entitled Traynor, recorded in the same sessions, became the band's second release. Both enjoyed strong specialist radio support in the UK and led to the band signing a global deal with EMI Music Publishing. 

  Over summer of 2009, Bigland entered the studio with producer and fellow Leeds native James Kenosha to record the summer EP, The Most Powerful EP In The Universe, which spawned the radio hit, Summer Hit Single and Beach Bug. The release accompanied a busy festival season for the band which included dates at Reading and Leeds, Oxegen, T In The Park and Bestival. The band also toured Europe with the Pixies, and toured the UK with The Kills, The Automatic, Feeder and many others. 

  In early 2010, Bigland entered the studio with Kenosha on his own to record the band's debut album, Growing Pains. After it's completion, the band signed a deal with the independent label behind their early releases, Friends Vs Records, to license and distribute the album in the, striking a deal with leading independent distributor to distribute and market the album. 

  The band returned with a new line-up. Original bass player Tom Dornford-May, left due to creative differences and original drummer Steve Wilson joined fellow Brits, Japanese Voyeurs as their permanent drummer. They were replaced by Mike Sheils on drums, and Harry Johns on bass guitar. 

  Growing Pains was released in the UK on October 2010, generating glowing press and so far enjoying two playlisted Radio One singles with Birds and Planes, and Mona Lisa. The third single, a new recording of My Rock N Roll followed in early 2011.


name_last: Career Transparency: Why Personal Branding Is Bullshit
name: Career Transparency: Why Personal Branding Is Bullshit
name_index: C
website_link: http://www.bethlapierre.com
hashtag: #MrExpert
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Career Transparency: Why Personal Branding Is Bullshit Beth LaPierre N/A
original_serial: event_IAP8086
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Beth LaPierre (N/A)

  Summary
  'Personal branding' is bullshit. Diplomas are bullshit. Your network is bullshit. It's not about who you say you are, it's about who you are.  It's not about being an 'expert', it's about being accountable, making mistakes and getting shit done. 

  Self-management used to be about self-improvement. If you wanted to be calm, you learned to meditate; if you wanted to be a better designer, you studied Paul Rand and William Morris; if you were looking to advance your career, you got a Masters. 

  Just like a corporate brand, your personal brand needs to embody who you actually are and what you represent. If you position and promote yourself as an expert, but don’t have the knowledge required to be one, you will fail. 

  Take Mr. Branding Expert. He spends hours over his blog, stuffing it with keywords, building profiles, shmoozing movers and shakers. He spends his savings on a Ben Sherman wardrobe and goes to SXSW. He lands a meeting with the Product Manger of a large company. She asks to see Mr. Expert's work and the successive ROI. Mr. Expert shares case studies from Lorna’s Consignment Shop, Park Ave Diner and his Uncle Bob’s plumbing business. 

  Ms. Product Manager then proceeds to laugh in his face and share all this with her  25k Twitter followers. Mr. Expert? Get ready for a career in sales. 

  This talk is not about networking or fans or Twitter. It's about transparency. It's about honesty. It's about hard work for little money. It's about being real.


name_last: Dining Out in the Digital Age
name: Dining Out in the Digital Age
name_index: D
website_link: http://www.urbanspoon.com
event_category: Social Broadcasting Track
event_sub_category: Solo
original_serial: event_IAP8137
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 203

  Participants:
  Brian Canlis (Canlis Restaurant)
  Kelly Winters (Facebook)
  Mani Dhillon (Urbanspoon)
  Michael Shim (Groupon)

  Summary
  New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine how local/mobile/social technologies and consumer behavior are changing the way we do business, what businesses need to do to become more plugged in, and which companies are driving innovation in the space.

search:
  Dining Out in the Digital Age Brian Canlis Canlis RestaurantKelly Winters FacebookMani Dhillon UrbanspoonMichael Shim Groupon


name_last: The Knocks (DJ Set)
name: The Knocks (DJ Set)
name_index: K
website_link: http://heavyrocmusic.com/artist-individual.html/49810
event_category: Showcase
event_sub_category: Electronic
search: The Knocks (DJ Set)
original_serial: event_MS14372
original_venue_serial: La Zona Rosa
description:
  Based out of the Lower East Side of Manhattan, the Knocks are emerging as a force to be reckoned with as far as music production is concerned. Consisting of Ben 'B-Roc' Ruttner and James 'JPatt' Patterson, the Knocks are named in reference to the early days of their production career when they worked out of their home studios and their complaining neighbors would pound on the walls and ceilings. Years later, they have upgraded to the HeavyRoc Music Studio in Chinatown and are making names for themselves finding and developing talent as well as remixing the likes of other artists and bands.


name_last: Diplomats of Solid Sound
name: Diplomats of Solid Sound
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/1100.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Diplomats_of_Solid_Sound-Give_Me_One_More_Chance.mp3
event_category: Showcase
event_sub_category: Rock
search: Diplomats of Solid Sound
original_serial: event_MS12632
original_venue_serial: Beauty Bar/Palm Door
description:
  The Diplomats of Solid Sound are back with their 5th full-length, and if the last album was their senior effort, with 'What Goes Around Comes Around' the band has officially graduated! Once again mixed and edited by Freestyle's boy wonder Adam Gibbons aka Lack Of Afro and featuring The Diplomettes on vocals, the cuts included here are a strong showcase of the growing maturity and sophistication of the group. From the sing-along chorus of opening track 'B-O-O-G-A-L-O-O', to the smooth soul number that gives the album its title, the uptempo 'Back Off', or the instrumental groover 'Bailout', 'What Goes Around Comes Around' draws on a variety of styles but always keeping things soulful and funky!

  The vintage sound of The Diplomats has been fine-tuned by almost a decade of releases, and ever since their first album in 2001 the band has been making a name for itself by firmly establishing it's credentials as one of the tightest contemporary soul outfits out there. The group can already count on the support of names such as Pete Isaac (Jelly Jazz), Mark Lamarr (BBC 2), Craig Charles (BBC 6), Rob Luis (Tru Thoughts), and Michael Ruetten (Compost Records), just to name a few, but with 'What Goes Around Comes Around' The Diplomats Of Solid Sound raise the stakes up a notch. Though the formula remains unchanged, there's an added depth to the music, making this album a heavyweight must-have no matter how you listen to it!

website_link:
  http://www.facebook.com/pages/The-Diplomats-of-Solid-Sound-Featuring-the-Diplomettes/8329182746?v=app_2344061033


name_last: Brand Journalism: The Rise of Non-Fiction Advertising
name: Brand Journalism: The Rise of Non-Fiction Advertising
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BrandJournalismTheRiseOfNonFiction.jpg
website_link: http://jwt.com
hashtag: #brandjo
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP6316
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Bob Garfield (Bob Garfield LLC)
  Brian Clark (GMD Studios)
  David Eastman (JWT)
  Kyle Monson (JWT)
  Shiv Singh (PepsiCo)

  Summary
  Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. 

  Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. 

  In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

search:
  Brand Journalism: The Rise of Non-Fiction Advertising Bob Garfield Bob Garfield LLCBrian Clark GMD StudiosDavid Eastman JWTKyle Monson JWTShiv Singh PepsiCo


name_last: Boy & Bear
name: Boy & Bear
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1501.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Boy__and__Bear-Mexican_Mavis.mp3
website_link: http://www.myspace.com/boyandbearmusic
event_category: Showcase
event_sub_category: Folk
search: Boy &amp; Bear
original_serial: event_MS14538
original_venue_serial: Billboard Bungalow @ Buffalo Billiards
description:
  Australian Indie Folk band Boy & Bear is signed to Universal Music Australia's Island imprint for Australia and New Zealand only, their song publishing is with SonyATV world wide, their booking agent in Australia is Stephen Wade at Select Music, their booking agent in the UK and Europe is Lucy Dickins at International Talent Booking (ITB), and their booking agent in the US is Bobby Cory at CAA. Boy & Bear won the Triple J Unearthed J Award in 2010, was named Rolling Stone Magazine's 'Artist to Watch' for 2011, and sold out 15 of the 17 shows on their debut headline Australian tour in October/November 2010. They have toured Australia with Mumford & Sons, Laura Marling, Angus & Julia Stone, The Hungry Kids of Hungary, Lisa Mitchell and in April 2010 they toured the UK with Laura Marling. Laura Marling also used Boy & Bear's rhythm section as part of her backing band for the entire tour, which included Europe. In November and December 2010 Boy & Bear performed a capacity showcase at the Mercury Lounge in New York City and they completed their first headline (eight-date) tour in the UK with sold out performances in Oxford, Brighton and London. 

  After SXSW, Boy & Bear will be jumping into the studio with acclaimed producer Joe Chiccarelli (The Shins, My Morning Jacket, The White Stripes) to record their debut album, set for release later this year.


name_last: Worst Website Ever II: Too Stupid to Fail
name: Worst Website Ever II: Too Stupid to Fail
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WorstWebsiteEverIITooStupid.jpg
website_link: http://waxy.org/
hashtag: #worstwebsiteever
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6986
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Andy Baio (Waxy.org)
  Gina Trapani (Expert Labs)
  Jeffery Bennett (me & mybadself)
  Jonah Peretti (BuzzFeed)
  Josh Millard (Metafilter LLC)
  Mike Lacher (Google)
  Ze Frank (Star.me)

  Summary
  In a highly-anticipated return to SXSW, an all-star lineup of designers, coders, and entrepreneurs compete to pitch their worst business ideas in short lightning rounds. Winner gets funded by a real VC.

search:
  Worst Website Ever II: Too Stupid to Fail Andy Baio Waxy.orgGina Trapani Expert LabsJeffery Bennett me &amp; mybadselfJonah Peretti BuzzFeedJosh Millard Metafilter LLCMike Lacher GoogleZe Frank Star.me


name_last: What It Takes to Get and Promote Gigs
name: What It Takes to Get and Promote Gigs
name_index: W
website_link: http://reverbnation.com
hashtag: getgigs
event_category: Panel
event_sub_category: Touring/Venues
original_serial: event_MP6598
original_venue_serial: Austin Convention Center
description:
  Room: Room 17AB

  Moderator:
  Lou Plaia (ReverbNation.com)

  Participants:
  Andrew Goodfriend (TKO Agency)
  Christopher Porter (One Reel/Bumbershoot Festival)
  Tori Sparks (Glass Mountain Records)
  Valerie Gurka (Knitting Factory Entertainment)

  Summary
  New, emerging, and established artists are having difficulty filling venues. Could it be that artists are not being booked in the right places? Could it be that ticket prices are too high even for smaller artists?  Is it because nobody knows how to best promote the gigs?  Or is it all of the above? This panel will focus on everything you wanted to know about getting a gig and how to promote it effectively and efficiently, and how new technologies can play a vital role in all this. Each panelist is an expert in their field and will talk about the traditional and nontraditional methods of booking and promoting gigs.

search:
  What It Takes to Get and Promote Gigs Andrew Goodfriend TKO AgencyChristopher Porter One Reel/Bumbershoot FestivalTori Sparks Glass Mountain RecordsValerie Gurka Knitting Factory EntertainmentLou Plaia ReverbNation.com


name_last: El Bulli - Cooking in Progress
name: El Bulli - Cooking in Progress
name_index: E
picture_big_url: http://img.sxsw.com/2011/films/F31456.jpg
website_link: http://www.autlookfilms.com/en/films/el-bulli-cooking-pro/
event_category: Screening
event_sub_category: Documentary Feature
search: El Bulli - Cooking in Progress Gereon Wetzel
original_serial: event_FS12316
original_venue_serial: Alamo Lamar B
description:
  Director: Gereon Wetzel
  GERMANY | 108 minutes
  Autlook Filmsales


  The starred chef Ferran Adrià is known as the best, most innovative and craziest cook in the world.

  Every year, the restaurant closes for six months. During this time, Adrià and his creative team retire to their cooking laboratory in Barcelona, to create a new menu for the following season. Everything is allowed – except of copying themselves.
  One year with Ferran Adrià, the development of a new menu, searching for the essence of creativity and obsession in a place where they already call the „frozen parmesan air with cereals“ from 2004 a classical dish.


name_last: Big Sean
name: Big Sean
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3783.jpg
website_link: http://www.uknowbigsean.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Big Sean
original_serial: event_MS14951
original_venue_serial: Billboard Bungalow @ Buffalo Billiards
description:
  BIG SEAN BIOGRAPHY
  Some may call it luck, but for Detroit based MC Big Sean, his chance meeting
  with Kanye West in 2005 was the exact moment when his hard work finally started to
  pay off.
  After rapping for the multi-platinum superstar in a radio station hallway, Big Sean
  stayed in touch with Mr. West and eventually signed to Island Def Jam through G.O.O.D.
  Music in March of 2008. Now, he is gearing up to release his debut album which not only
  includes features from some of today’s most highly respected artists but also gives
  listeners an in-depth look into the life of an MC who is so committed to his craft, he puts
  everything he has into each and every rhyme.
  Big Sean was born Sean Anderson in Santa Monica, California and moved to
  Detroit with his parents at two months old. When Sean reached kindergarten, his mother
  enrolled him in a Waldorf school where children’s creativity is heavily nurtured and
  developed.
  “I grew up in the hood in Detroit and went to a private school in a super nice
  neighborhood, so I got to see the best of both worlds,” says Sean. “It was a real artsy
  school. We learned three or four different instruments and spoke Spanish and German for
  eight years. I owe a lot to that school because that’s where I started making music and
  gained a love for poetry.”
  When he was twelve, Sean started rapping, a talent that came to him naturally
  thanks to his artistic background. “I was really into the whole Bad Boy era,” he
  remembers. “That’s what really made me want to rap because girls liked Mase and Puff
  Daddy. But when I started hearing people like Jay-Z and 2Pac, that’s when I really
  developed a love for music.”
  The following year, he enrolled in a Detroit public high school where he met
  fellow MC Pat Piff, with whom Sean would later form the group S.O.S. When they were
  sixteen, the duo entered the Friday Night Cypher, an MC contest at the Detroit hip-hop
  radio station, 102.7 FM. S.O.S. won the battle and were awarded the chance to rap live,
  on-air, for the entire city to hear. “It was a really big thing,” remembers Sean. “We were
  like high school celebrities.”
  The performance was so popular, they were asked back to the station every Friday
  night for nearly a year. “One day between junior and senior year, Kanye was down at the
  station promoting Late Registration and my boy called me and said ‘if you down to the
  station and rapp for him, he’ll sign you,’” says Sean. “I was like, ‘you sound crazy.’ He
  was like, ‘forget that, you need to go rap for him!’”
  Sean decided to take his friend’s advice and drove straight to the station with one
  of his demos in hand. “I had never met a celebrity so my heart was beating out of my
  chest,” remembers Sean. “I was like, ‘Yo Kanye, you’re one of my favorite rappers, can I
  rap for you real quick?’ He was like, ‘Alright, you have sixteen bars, but you gotta rap
  while we’re walking out.’ I was freestyling and thinking the best lines I had. I ended up
  rapping for like ten minutes straight.”
  Kanye was thoroughly impressed by the courageous young MC and invited him to
  a private listening session later that night. Sean showed up and waited for his chance to
  ask ‘Ye if he was looking to sign any new artists. Kanye insisted that they would be in
  touch and Sean left feeling as if he had made the connection of a lifetime.
  A year later, Sean received a call from Don C, Kanye’s Road Manager who asked
  Sean to fly to New York to meet with G.O.O.D. Music President John Monopoly.
  “Basically he was like, ‘We want to hear a little bit more music before we decide to make
  an investment in you. So we are going to give you some tracks and see what you can
  do.’”
  Sean and Pat went home to record. While everyone at G.O.O.D. Music was
  impressed with the songs, their response was not anticipated. “Our manager hit us up one
  day like, ‘I got some great news!’” says Sean. “‘G.O.O.D. Music wants to sign Sean, but
  they don’t want to sign the group.’ It was real bitter sweet.”
  Sean officially signed to G.O.O.D. Music at the end of 2007. Around the same
  time, he released his first solo mixtape, Finally Famous, Vol. 1 which included an intro
  from Kanye. With over 60,000 downloads, Finally Famous was a huge success.
  In March of 2008 Sean signed to Island Def Jam. He spent the remainder of the
  year traveling the world with his mentor on the Glow In The Dark tour, where he was
  able to observe the life of an international icon. The following Spring, Sean released his
  second mixtape, UKNOWBIGSEAN, which BET named one of the best mixtapes of 2009.
  Now, at age twenty-one, he is getting ready to release his commercial debut, Finally
  Famous, an LP Sean says will resonate with anyone who has ever taken a leap of faith.
  “I want my album to be something that people can include themselves in,” he
  says. “I want people to be able to relate to it in the sense that if you’re doing something
  and you’re being recognized for it, you’re finally famous.”
  Finally Famous is an eye-opening look into the inner workings of a highly skilled
  artist. On the bounce heavy song “Made,” produced by Kanye West and Wrightrax, Sean
  and guest star Drake rap about never feeling satisfied when it comes to success. “Donald
  Trump” is a collaboration with Pharrell about making it big.
  Sean also touches on a lot of relationship issues including “I Almost Wrote You
  A Love Song” about a couple’s communication breakdown. “My biggest strength I feel is
  being able to be myself on all of my songs,” says Sean.
  While they may have met by chance, it’s no coincidence that Sean was hand
  picked by Kanye to represent the future of G.O.O.D. Music.
  “I remember in the eighth grade I told myself, man I’m going to be signed to Def
  Jam,” says Sean. “I always put it out into the universe and I think it was written for me. I
  was meant to inspire people, I was meant to make music… This is what I was meant to
  do.”


name_last: The Moguls of Food Porn
name: The Moguls of Food Porn
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/TheMogulsOfFoodPorn.jpeg
website_link: http://smallmediaxl.com
hashtag: #SXfoodporn
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7793
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Don Downie (Small Media Extra Large)
  Matt Armendariz (mattbites)
  Nadia Giosia (Bitchin' Kitchen/B360 Media)
  Nick Evans (Macheesmo.com)
  Stacie Capone (Small Media Extra Large)

  Summary
  Are food bloggers the next Hugh Hefners?

  Love him or hate him, Hef is an icon. He heads a multimedia empire, and has mastered magazines, broadcast, pay TV, films, and the Internet.  Now the guy keeps showing up in commercials!

  Are food bloggers on the same path, with their devotion to bacon and chocolate?  These days, if you have a passion for food, and the ability to take sexy pictures (of dinner), make steamy videos (in the kitchen), or write erotic prose (about dessert), you might just find yourself a book deal, a television show, or even the subject of a Hollywood film starring Meryl Streep!

  Actress and restaurant blogger Stacie Capone will explore this phenomenon with some of the rising stars in the Food Porn movement.  The audience is sure to leave hot and bothered and hungry.

search:
  The Moguls of Food Porn Don Downie Small Media Extra LargeMatt Armendariz mattbitesNadia Giosia Bitchin' Kitchen/B360 MediaNick Evans Macheesmo.comStacie Capone Small Media Extra Large


name_last: Tavana
name: Tavana
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3478.jpg
website_link: http://tavanamusic.com
event_category: Showcase
event_sub_category: Rock
search: Tavana
original_serial: event_MS14833
original_venue_serial: Stephen F's Bar
description:
  Wether you find him solo acoustic or with his band, Tavana always delivers an explosive performance. With his roots laid in Honolulu, Hawaii, Tavana has been rapidly gaining attention nationally. His more recent attributes includes sharing the stage with rock icon Eddie Vedder. The rare performance was Recorded live @ the Hawaii Theatre, and released to the Ten Club fan base on vinyl. Don't miss Tavana this SXSW.


name_last: Bobby
name: Bobby
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1395.jpg
website_link: http://www.myspace.com/sickmilk
event_category: Showcase
event_sub_category: Rock
search: Bobby
original_serial: event_MS13466
original_venue_serial: Central Presbyterian Church
description:
  Bobby first attempted to make contact with Tom Greenberg (Twiglet) at college, but no one really noticed Bobby until everyone had already graduated. He had, in all likelihood, been there since early ’09--a stowaway on Uncle Marth’s back chunk--soaking up all the sick milk he could stick his soft little hands into. When Tom finally did meet him face to face in the Spring of 2010, Bobby became nervous and got sick all over his little brown tap shoes and turned into a mist. He was naught but vapor for a whole month, but soon after that, they fell in together; Tom making tunes to accompany Bobby’s sad dances.
   
  After a few shows put on for the local ghouls down at the rotary club, it was clear Bobby had talent, and Tom started making plans for a BIG SHOW. A group was to be assembled. He got together a few of his college buds that he knew played music. He put Martin Zimmermann (Chunk) on the cans, Paolo Menuez (Pillow) on thweedles, Julian Labatt (Crumbles) on low-end, Roby Moulton (Moldy) on wisps and got Molly Sarle (of Mountain Man) to contribute vocally, at the request of Bobby himself. The resulting sound was a swollen lump of blooming, techni-color spores cast adrift on a warm bed of foam.
   
  Unfortunately, it was all a bit too much for Bobby. On the night of the BIG SHOW, he once again got worked up and became sick all over Chunk. Bobby fled the stage as a mist. Despite Bobby’s sudden and unexpected departure, the band soldiered on with the performance. The crowd was hurt and angry at first (why had their beloved, lethargic, dancing wunderkind abandoned them?), but the heaving waves of sonorous tones soon spilled into their restless hearts. The recordings from the show caught the ear of Tim Putnam, who quickly signed the group to his label, Partisan Records.
   
  Hot off the success of the BIG SHOW, the group decided to shack up together. They found a suitable home in western Massachusetts in the town of Montague; a ‘ranch’ style house nestled between a giant gravel pit and a wilderness preserve complete with a filled-in pool and busted sauna. In the crucible of isolation, and in preparation for their recording debut, the blooming lump of spores that they had cultivated for the BIG SHOW blossomed even further. The music was going well, but a name for the group still eluded them. For many months they struggled with this, but in the end decided to name it after their missing front man, Bobby, still assumed to be lurking as a dark mist within the music.


name_last: Amy Speace
name: Amy Speace
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3782.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Amy_Speace-Real_Love_Song.mp3
website_link: http://www.amyspeace.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Amy Speace
original_serial: event_MS14013
original_venue_serial: St David's Historic Sanctuary
description:
  Amy Speace is a singer-songwriter who recently moved to Nashville after having been based in New York City since the start of her music career in 2001. She was discovered by Judy Collins and signed to her Wildflower Records label, where she recorded two albums. Amy's 'Weight Of The World' was recently named one of the top five folk songs of the last decade by WFUV's John Platt. NPR.com says the she 'recalls an early Lucinda Williams,' and USAToday says, 'Speace is a rising star.'

  Her new album Land Like A Bird will be coming out on March 29 on Thirty Tigers. It was produced by Neilson Hubbard and features Kim Richey on background vocals. Amy will also be seen in the upcoming documentary Nothing Can Hurt Me: The Big Star Story.


name_last: Communication and Innovation: Does Culture Still Matter?
name: Communication and Innovation: Does Culture Still Matter?
name_index: C
website_link: http://http://whitebearyard.com/#
hashtag: #commsculture
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP6413
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Colette Ballou (Ballou PR)
  Max Niederhofer (Qwerly)

  Summary
  An in-depth exploration from panellists on how innovation and communication differs from country to country. Panellists will discuss and provide insight into the barriers currently affecting innovation and communication in countries across the world and how we can learn from one another as we continue to move forward and evolve in these capacities at the global level.
  The panel will also discuss how the rise of the internet and related technologies have facilitated the ease of bridging any barriers affecting multicultural innovation and communication and how they have ultimately created  a new set of rules for doing business.

search:
  Communication and Innovation: Does Culture Still Matter? Colette Ballou Ballou PRMax Niederhofer Qwerly


name_last: Andy Smith - SXSW Scrapbook
name: Andy Smith - SXSW Scrapbook
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/asmith.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Andy Smith - SXSW Scrapbook
original_serial: event_OE00522
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Join SXSWORLD editor Andy Smith at the SX Bookstore for a special book signing for the SXSW 25th Anniversary Scrapbook.


name_last: Nocturn
name: Nocturn
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F22532.jpg
website_link: http://www.nocturnfilm.com
youtube_link: http://www.youtube.com/watch?v=XgXYAl7dipg
event_category: Screening
event_sub_category: Narrative Short
search: Nocturn Leanne Welham
original_serial: event_FS11693
original_venue_serial: Alamo Lamar A
description:
  Director: Leanne Welham
  UK-ENGLAND | 16 minutes
  Proud Mary


  Starring:
  Tamzin Malleson, Jennie Jacques, Gregg Chillin


  Jody has insomnia.  Almost every night she leaves her sleeping husband and child and fills the lonely twilight hours walking the empty streets of suburbia.  But tonight is different; at the local 24-hour garage a passionate young couple have caught Jody's eye.  When they ask her to join them for a spliff, Jody finds herself caught on a nocturnal road trip tinged with danger and sexual tension that will force her to face some uncomfortable home truths.


name_last: Roosevelt's Big Deal
name: Roosevelt's Big Deal
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F31069.jpg
website_link: http://N/A
event_category: Screening
event_sub_category: Narrative Short
search: Roosevelt's Big Deal Craig Elrod
original_serial: event_FS11774
original_venue_serial: Alamo Lamar A
description:
  Director: Craig Elrod
  USA | 10 minutes


  Starring:
  Byron Brown, Chaille Stidham, Christian Mixon, Jonna Juul-Hansen, Jason Newman


  Don't lose your shirt on a dinner with the coach.


name_last: Laura Stevenson & the Cans
name: Laura Stevenson & the Cans
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1437.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Laura_Stevenson__and__the_Cans-Master_Of_Art.mp3
website_link: http://laurastevenson.tumblr.com/
youtube_link: http://www.youtube.com/watch?v=YuPpbEVkTyQ
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Laura Stevenson &amp; the Cans
original_serial: event_MS12089
original_venue_serial: Barbarella
description:
  Laura Stevenson was schooled in the traditional music of her grandfather and grandmother (composer of 'The Little Drummer Boy' and vocalist for the Benny Goodman Orchestra respectively) from an early age. It wasn't until she started performing with Bomb The Music Industry in her teens, that she began writing on her own. Privately crafting songs on the softer side of indie rock and traditional folk, Stevenson was soon tapped as band's opener and, with the addition of Mike Campbell and Alex Billig in 2007, Laura Stevenson and the Cans solidified. The following debut LP, A Record, won them fans far and wide having been downloaded over 25,000 time since it's 2008 release. 

  Sit Resist, an album centered around never sitting stagnant, sees a matured band that has been continuously at work writing, arranging and touring for the past three years . Lyrically, Stevenson's pen has a sharp, poetic tone, making it impossible not to be taken in by her stories. Where A Record crackled with Stevenson's intimate voice alongside gentle acoustics, begging the listener nearer, Sit Resist commands the attention of all within earshot with its rich instrumentation and melodies. 

  Over the course of the album's thirteen songs, you'll hear the band weld a variety of musical styles that dreamily caress and nurture one another into a wholly unique rendering of Americana.  'Master of Art' with its Phil Spector-esque, girl-group tease of an intro, explodes with the energy of Stevenson's voice - an instrument that is as strong as it is lovely. 'Caretaker' conjures up ghosts and memories of homes inevitably / regrettably left behind. You'll find major-key resolution in the juxtaposed tale that is 'The Healthy One,' and 'I See Dark' waltzes you, dear listener, into the lonely night, hand-in-hand. 

  The overall effect achieved by Laura Stevenson & the Cans is an album that's as invigorating and life-affirming as it is quietly emotional and delicate. This is an intelligent, literate album crafted of fragments of fleeting memories of time and place, yet it manages to convey volumes. Sit Resist is a true piece of art! Out April 26th via Don Giovanni Records. - Nathan Walker, Riot Act Media


name_last: The Wonder Hospital
name: The Wonder Hospital
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F22188.jpg
website_link: http://www.shimbe.com
youtube_link: http://www.youtube.com/watch?v=Lvoy_KZzmbQ
event_category: Screening
event_sub_category: Animated Short
search: The Wonder Hospital Beomsik Shimbe Shim
original_serial: event_FS11959
original_venue_serial: Alamo Lamar A
description:
  Director: Beomsik Shimbe Shim
  USA-KOREA | 11 minutes


  Starring:
  Winona Regan


  The Wonder Hospital, a 3D and puppet animated film, is a surreal journey of oddity and empty illusion. In a mysterious hospital, modification of physical beauty is not what you would expect. A girl's desire for superficial beauty leads her to chase after the luring 'After' images on a path of advertisements throughout the hospital. But in the end she finds something unimaginable and irreversible.


name_last: The Great Paywall Experiment: Evolving Digital Subscription Models
name: The Great Paywall Experiment: Evolving Digital Subscription Models
name_index: G
website_link: http://www.sapient.com
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP6482
original_venue_serial: Sheraton
description:
  Room: Capitol A-D

  Participants:
  Daniel Bernard (The Wall Street Journal)
  Daniel Mandell (Wenner Media)
  Donald Chesnut (SapientNitro)
  Heather Hollis (Electronic Arts)

  Summary
  New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions.

  All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution. 

  Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going? 

  Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.

search:
  The Great Paywall Experiment: Evolving Digital Subscription Models Daniel Bernard The Wall Street JournalDaniel Mandell Wenner MediaDonald Chesnut SapientNitroHeather Hollis Electronic Arts


name_last: Charlie Shafter
name: Charlie Shafter
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3608.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Charlie_Shafter-Jesus_and_James_Dean.mp3
website_link: http://www.charlieshafterband.com/
event_category: Showcase
event_sub_category: Alt Country
search: Charlie Shafter
original_serial: event_MS13770
original_venue_serial: Saxon Pub
description:
  Charlie Shafter brings a refreshing combination of old school southern rock blended seamlessly with a modern indie pop vibe, an Alternative Americana if you will.  With early influences such as The Band, Tom Waits and The Carsit's, no wonder he is writing music with a wisdom beyond his years.  Music veteran Ray Wylie Hubbard, not one to be easily impressed, signed on to produce Shafter's upcoming CD due to his skilled songwriting, which Hubbard describes as 'uncomplicated, yet complex, profound and always with a purpose.'  Whether you catch him playing a solo acoustic set or rocking with a full band, his engaging sound will make a believer out of you too.


name_last: Andy Pratt
name: Andy Pratt
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/316.jpg
website_link: http://www.andyprattnow.com
youtube_link: http://www.youtube.com/watch?v=-AXmSlw1QMU
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Andy Pratt
original_serial: event_MS12331
original_venue_serial: Creekside at Hilton Garden Inn
description:
  From Brett Milano's Review of Shiver in the Night, Andy Pratt's Memoir:
  His story is a classic rock’n’roll journey: He got into music out of love, wrote a timeless song almost by accident, then hit the heights without being fully prepared. Rolling Stone declared him the future of rock, the Who’s lead singer covered his song, lovers of thoughtful songwriting took him to heart. And the sudden fame took its toll on Pratt’s relationships and his internal life. Yet for all its painful moments the story isn’t a tragic one, as the hard times led to a spiritual awakening and further musical explorations.

  born 1947
  started playing piano 1953
  started playing guitar 1961
  first band (lead guitar) 1961
  first major label record release (Polydor) 1971
  signed by Clive Davis to Columbia 1972
  charting hit single (Avenging Annie) 1973
  toured the East Coast with all-star band 1973
  quit music business
  signed to Nemperor/Atlantic 1976
  released Resolution 1976(producer Arif Mardin, lead review in Rolling Stone, Steve Gadd, Tony Levin, Andy Newmark, Luther Vandross, etc) 
  toured nationally 1976 and 77
  released Shiver in the Night 1977
  dropped by majors 1977
  last major label release Motives 1978 (David Sancious, Mike Stern, Robin Lane, Eddy Offord, Tony Levin, etc) 
  released Fun in the First World 1982, Not Just For Dancinv 1983, 
  continued to write, record, release records, and perform to this day. Lived in Holland and Belgium 1986-2000, traveled the world as a healing missionary. Has just released 27th album, Andy Pratt Loves you on Forward Motion Records...
  blessings to all...Andy Pratt

  http://en.wikipedia.org/wiki/Andy_Pratt_(singer-songwriter)
  released Fun in the First


name_last: The Announcement
name: The Announcement
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F22321.jpg
website_link: http://thesecondcitynetwork.com
event_category: Screening
event_sub_category: Narrative Short
search: The Announcement Joshua Funk
original_serial: event_FS12181
original_venue_serial: Alamo Lamar A
description:
  Director: Joshua Funk
  USA | 1:36 minutes
  The Second City


  Starring:
  Rebecca Sage Allen, Megan Grano, Molly Erdman, Bridget Kloss, Katie Nahnsen, Amanda Tate


  A woman makes a big announcement to her friends.


name_last: Groans, Grunts, and Cries - Voiceover Relationships in Gaming
name: Groans, Grunts, and Cries - Voiceover Relationships in Gaming
name_index: G
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP000300
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Kris Brown (N/A)
  Michael Sinterniklaas (NYAV Post LLC)
  Stephanie Sheh (NYAV Post LLC)

  Summary
  While sharing the ultimate goal of crafting a real and rich world, the directors, producers, and actors may have needs that are not always in sync. We'll cover useful reminders and tips, and discuss how simply shifting our perspective by understanding other's needs can help us do our own jobs better.

search:
  Groans, Grunts, and Cries - Voiceover Relationships in Gaming Kris Brown N/AMichael Sinterniklaas NYAV Post LLCStephanie Sheh NYAV Post LLC


name_last: Re-branding Birth Control: Behavior Change through Design
name: Re-branding Birth Control: Behavior Change through Design
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/RebrandingBirthControlBehavior.jpg
website_link: http://bedsider.org
hashtag: #bedsider
event_category: Health
event_sub_category: Dual
original_serial: event_IAP6435
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  Jennifer Maer (IDEO)
  Lawrence Swiader (The Natl Campaign to Prevent Teen & Unplanned Pregnancy)

  Summary
  There is a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception.

  This session is about a program designed to address that gap called Bedsider.

  We’ll talk about why the gap exists and look at established theories of behavior change for ways to approach the problem.

  We’ll denote a knowledge gap but offer that for most people, intentions are good.  Sex is complicated, messy, emotional, and driven by desire.  Yet most keep trying to attack the problem with logic.  They speak like doctors, appeal to reason, and show pictures of smiling people who look like they’re about to buy a car. 

  This session will detail how to apply design thinking to the problem and re-frame birth control.  For most, sex education usually comes at the wrong time, in the wrong context, in the wrong voice.  How might a different tone and branding of birth control affect adherence?  And how do you test for it in developing a program?  We will address those questions in our session.

  We’ll talk about how Bedsider has to fit in visually and verbally—it can’t look like the health department—and the role that language plays in attacking the excuses to not use birth control.  In this session we’ll also address how to design for feedback in an area where “nothing” is the usual reward.

search:
  Re-branding Birth Control: Behavior Change through Design Jennifer Maer IDEOLawrence Swiader The Natl Campaign to Prevent Teen &amp; Unplanned Pregnancy


name_last: A Silent Film
name: A Silent Film
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1045.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/A_Silent_Film-You_Will_Leave_A_Mark.mp3
website_link: http://www.myspace.com/asilentfilm
event_category: Showcase
event_sub_category: Rock
search: A Silent Film
original_serial: event_MS14111
original_venue_serial: Rusty Spurs
description:
  'Gently weaving intricately constructed tales, this quartet from Oxford produce larger-than-life
  cinematic soundscapes, rolling from trance-like distortion to superbly focused piano and electric
  guitar hooks' Rock Sound

  A Silent Film are a four-piece band from Oxford, England. During the past year they have had a
  number one download single in Portugal (beating Coldplay, Leona Lewis and The Script to the top
  spot) with the album following suit. In the US their first single, 'You Will Leave a Mark,' was
  chosen to be the Itunes 'Discovery Download' and over 100,000 copies were downloaded in the first
  two weeks of June alone. It is still enjoying substantial radio success having topped the 'most
  requested chart' at KROQ and at Sirius Alt Nation, with many other stations now A-listing the track.
  Their debut album, 'The City That Sleeps', is due to be re-released in the UK on October 4th.
  The band were handpicked by BBC Introducing to play Glastonbury, and they have recently played
  at Optimus Alive (supporting Mettalica and The Prodigy) and Mares Vivas (supporting Placebo). In
  September 2010 they will play their first US shows supporting the Smashing Pumpkins in Kansas,
  Fritz and the Tantrums in Philadelphia and playing a headline show in Boston.

  'The band has consistently shone in the live arena, its widescreen musical vision outgrowing the
  stage' The Fly
  'A show of genre-fusing excellence' Tour Times


name_last: Tamar-kali
name: Tamar-kali
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1967.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tamar-kali-Pearl.mp3
website_link: http://www.tamar-kali.com
event_category: Showcase
event_sub_category: Rock
search: Tamar-kali
original_serial: event_MS12853
original_venue_serial: Karma Lounge
description:
  Brooklyn native and resident hardcore-soul queen, Tamar-kali, wields her pen and guitar with equal ferocity. Her hard-rocking brand of outsider art leaps from every track on her 2005 solo EP, Geechee Goddess Hardcore Warrior Soul, enchanting you with its melody, while delivering a swift kick to the gut with its incisive emotional core. Her first full-length release, Black Bottom, packs an even harder punch as audiences are invited to gaze deeper into the recesses of this urban warrior’s mind. Her tales of revolution and love may seem contradictory, but the two worlds are inextricably linked by this powerful artist who grasps for the truth in both ideals.

  Tamar-kali travels a lonely road of independence that finds many artists of her caliber overworked and underappreciated. Her album title is no mere piece of alliteration, but a reflection of  where she found herself after a particularly disheartening period. “I was in the ‘Bottom.’ I felt like a shark with no teeth.” But after some soul-searching, she came to a pivotal realization, “I don’t have to fight for a right to exist – I do exist.” From there, the piercing Black Bottom sprang forth and each track drips with the frustration, passion and conviction of an artist on a mission. Her longevity proves that she has what it takes to appeal to hipsters, punks, hip-hop heads and soul/jazz aficionados without compromising her individuality to kowtow to anyone’s expectations.

  The uninitiated may have discovered Tamar-kali when she appeared in James Spooner’s award-winning Afro-Punk documentary, with clips of her incendiary performances putting the world on notice to her unsung talent.

  Others saw her dynamic energy support artists like Fishbone and OutKast on the group’s acclaimed sophomore album, ATLiens. A whole new audience will feel her full force when Black Bottom her first full length releasehits the streets this summer.

  The cathartic, orgasmic emotion Tamar-kali brings with every song leaves her peerless above or underground. One thing to remember with Tamar-kali’s sound is, as with any good piece of drama, there’s a twist. Nothing is exactly as it appears and by the time you discover the trickery, you’re uncontrollably writhing your hips and pumping your fists in the air. As she says in the pulsating “Warrior Bones,” “These warrior bones ache for revolution/but the people ain’t ready.” How can anyone be ready for the aural assault Tamar-kali brings? For warriors and lovers alike, the thrill of the unexpected makes her music all the more necessary.


name_last: Kevin
name: Kevin
name_index: K
picture_big_url: http://img.sxsw.com/2011/films/F31087.jpg
event_category: Screening
event_sub_category: Documentary Short
search: Kevin Jay Duplass
original_serial: event_FS11277
original_venue_serial: Alamo Lamar B
description:
  Director: Jay Duplass
  USA | 50 minutes


  In Austin, TX in the early '90s, Kevin Gant was the Duplass Brothers' hero. They reveled in Kevin's exploratory musical style and playful spirituality. But in 1995, Kevin mysteriously disappeared. Jay Duplass' documentary debut explores who Kevin is, how he lost his inspiration, and what he must do to get it back. (Kevin Gant and filmmakers in attendance)


name_last: Not My Job: The Ultimate Content Strategy Smackdown
name: Not My Job: The Ultimate Content Strategy Smackdown
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/NotMyJobTheUltimateContent.jpg
website_link: http://braintraffic.com
hashtag: #notmyjob
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP5786
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  James Mathewson (IBM)
  Kristina Halvorson (Brain Traffic)
  Lisa Welchman (WelchmanPierpoint)
  Nathan Curtis (EightShapes LLC)
  Rahel Bailie (Intentional Design Inc)

  Summary
  OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? 

  Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.

search:
  Not My Job: The Ultimate Content Strategy Smackdown James Mathewson IBMKristina Halvorson Brain TrafficLisa Welchman WelchmanPierpointNathan Curtis EightShapes LLCRahel Bailie Intentional Design Inc


name_last: Pedropiedra
name: Pedropiedra
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1204.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pedropiedra-Inteligencia_Dormida.mp3
website_link: http://www.myspace.com/pedropiedras
event_category: Showcase
event_sub_category: Pop
search: Pedropiedra
original_serial: event_MS12667
original_venue_serial: Mi Casa Cantina
description:
  Pedropiedra is the name that Pedro Subercaseaux chooses to name his music and his personality. Straight and simple, his nickname rules itself according to his own musical rules: search for the pop song without resort to big words and say much with little. With that intention, Pedropiedra edited by middle 2009 his debuting homonym becoming soon pretty popular thanks to the rst single “Inteligencia Dormida” sounding in different radio stations and calling the attention of divers Chilean virtual publications, Pedropiedra managed to take his music to a massive and popular elds in just a couple of months being catalogued as one of the top musical leaders (according to 2009 ranking from El Sabado magazine from El Mercurio, an important Chilean newspaper). His pop proposal, heiress of acoustic and electronic sounds, consolidated the path of Pedropiedra after being part of the successful band CHC, a hip hop collective in which he formed three studio albums, then Yaia where he combined pop, country and surf and Hermanos Brothers, a hip hop duet awarded in 2003 as best independent group of the region according to MTV. After adding up a nourished repertory of presentations in Santiago de Chile together with his old bands, 
  Pedropiedra decided to live for a period of time in Mexico City in 2008 to prepare what would be his rst soloist album. In one of his different promotions, he meets Leonel García- ex member of the Mexican ballad duet Sin Bandera- who decided to support Pedro from the executive  production of his debut album. The thirteen songs that forms Pedropiedra, shows a taste for pop song and the possibility of composing simple lyrics about diverse topics such as love, social relationships or dead.  As a life journal transformed in an album, the debut of Pedropiedra was received by Chilean press as the most intimate registration from the singer. At the same time, his sticky refrains and melodies where dened as one of the best examples of Nuevo Chilean pop, making it comparable to Gepe’s and Javiera Mena’s productions. Parallel, Pedropiedra composed in 2007 part of the soundtrack of the prime opera from Sebastián Silva: La Vida me Mata. The Singer collaborated once more with Sebastian in 2009 adding up the song “Ayayayay” for the movie La Nana, a lm awarded as best movie on the Sundance Festival in that year.Thanks to La Nana success in the United States, the song was selected between the themes to compete as best song at the Oscar’s. 
  In addition to this international recognition, he adds his participation as special guest to the 2009 edition of the Feria Internacional de Música de Buenos Aires, plus his appearance in the Día Mundial de la Música in Chile, an event that gathers an audience of more than 50,000 people. Back in Mexico, in December same year, Pedropiedra toured different Mexican stages as guest of the third edition of Festival Neutral at the Multiforo Alicia, the musician released his album at Centro Cultural España and also was a guest in the sixth edition of Festival Diego Rivera. 
  At the beginning of 2010, Pedropiedra surprised the audience of Vive Latino festival with a really intense show. The singer’s fans acclaimed all of his repertory over passing the audio of the compound. This showed the impact the singer had between Mexican audiences who knew every single song because of the rotation of his music on local Mexican radio stations. At the same time, in this new trip to Mexico, Pedro made some presentations along with Gepe taking the occasion  of recording part of his new material: “Cripta y Vida”. 
  In May 2010,Pedropiedra travelled through Spain, country he visited for the rst time in company of Javier Mena, Chinoy and Gepe 
  with dates in Madrid and Barcelona. Actually, Pedropiedra works on the last details of “Cripta y Vida” while he maintains a tight agenda of live presentations. 

  PEDROPIEDRA PRESS:

  Extravaganza! Magazine (Chile, 
  May 2009): 
  “The rst soloist album of Pedro Suber- 
  caseaux, a.k.a Pedro Piedra (Hermanos 
  Brothers, Yaia and  CHC) it’s an ensem- 
  ble of simple melodies and lyrics, with 
  metaphors charged with emotion, irony 
  and a pretty good dose of good humor, 
  that give as a result a disc with an 
  admirable naturalness” 

  Super45 Magazine (Chile, June 
  2009) 
  “The quality on the voice and recording 
  (realized at Sin Bandera’s- Leonel García 
  studio) are some of the reasons to 
  understand why this disc is one of the 
  best that has been released this year” 

  Sumplemento Wiken (Chile, Sep- 
  tember 2009) 
  Pedro Piedra is one of those persons 
  that thanks to his unreachable behavior 
  inside the rules of social interaction 
  ended being a funny guy: a guy a little 
  bit weird and pretty much unique. The 
  same as his songs” 

  El Mercurio (Chile, 2009) 
  Pedropiedra is pop with distinction, with 
  a personal humor and mood in his lyrics, 
  with accurate melodies and his voice 
  always in forefront. Everything he says 
  is part of a good melody and its pop 
  music sing with absolutely no tics at all, 
  another good reason to nd him good” 

  POTQ.CL (Chile, June 2009) 
  About Pedropiedra: “More than 40 minutes that is divided in 13 songs that never lower their level. 
  The pop, the guitars and memorable lyrics intercalate each other to assemble a very sticky work 
  and also very good for hum- even, leaving a place for the heartfelt obeisance that is Mi Mamá 
  (…). A gesture of tremendous honesty, that doesn’t distune because precisely, all this plate feels 
  honest from beginning to end” 

  Mus.CL Magazine (Chile) 
  “Pedro Subercaseaux arrived just a couple of weeks ago to Santiago from Mexico City. Without too 
  many plans, he spends the summer heat in a department close to Plaza Italia and keeps composing 
  and recording. What matters him the most is to play live his recently nished album: 13 sticky, happy 
  and very melodic songs with reexive lyrics, from a funny melancholy that he registered in the north 
  of the country and that is already ring on in live capital concerts”


name_last: Dolorean
name: Dolorean
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/41551.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dolorean-The_Unfazed.mp3
website_link: http://www.doloreanmusic.com
event_category: Showcase
event_sub_category: Alt Country
search: Dolorean
original_serial: event_MS13502
original_venue_serial: Rusty Spurs
description:
  For nearly a decade Al James' Dolorean has been writing and recording music in Portland, Oregon. In support of their three albums, (Not Exotic, Violence In The Snowy Fields, You Can't Win) Dolorean has toured throughout Europe, Scandinavia, The United Kingdom and The United States. Laboring in the studio, they've crafted beautiful, thought-provoking pop music that has amassed praise by album collectors, music critics, housewives, bloggers, filmmakers, writers and musicians around the globe.
  When their debut Not Exotic was released in November of 2003 The New York Times ran a review of the album on the front page of the Sunday Arts section. 'The songs gesture at folk and country, but they do it quietly and slowly, as if hesitant to disturb Mr. James's delicate parables. And yet, despite the stillness, this is a wild, passionate album.' National and international press agreed with the Times' first impression of Dolorean. In fact, critics celebrated all three albums for their subtlety, musicianship and lyrical sophistication. James' peers took notice too. Songwriters like Damien Jurado, Eric Bachmann, Richard Buckner and Willy Vlautin took the band on the road throughout the US and Europe.
  Packaged with a haunting album cover shot by filmmaker Gus Van Sant, 2007's underdog You Can't Win touched a nerve with many listeners. It's James' trudging tome on loss and resolve superbly supported by keyboard player Jay Clarke, drummer Ben Nugent, and bassist James Adair. This was their third, best, and last album for a mid-sized record label that seemed a mismatch from the start.
  Strangely enough, it wasn't a music writer that synthesized Dolorean's sound and what continues to makes their music so compelling. It was bass player James Adair's loner father-in-law from Big Sur, California who, in an email to the band, expressed concern about the direction that they were headed after the release of You Can't Win. At the end of his message, however, he made his point, 'The heart and soul of Dolorean is the chord changes from tension to resolution; from dark to light; and the singer's voice and lyrics create a mood of acceptance without despair or should I say disappointment without resignation.'
  In the Winter of 2011 Partisan Records, from Brooklyn, New York, will release The Unfazed, Dolorean's next album. Fargo Records in Paris will put out the album in Europe. Like their three previous albums, Dolorean worked closely with an artist to collaborate on another one-of-a-kind album cover. For the latest, Magnum photographer Alec Soth (Sleeping by the Mississippi) contributes three unpublished photos from his personal collection. As its title The Unfazed suggests, Al James and his band-mates continue down the path of greatest resistance. Unfazed and unwavering, Dolorean digs their heels even deeper into the same fertile soils that informs their previous discography-namely, undeniably authentic songs arranged, played, and recorded by this incredible team of musicians.


name_last: Government & Technology Meet Up
name: Government & Technology Meet Up
name_index: G
event_category: Meet Up
event_sub_category: Meet Up
search: Government &amp; Technology Meet Up Matt Glazer Progress Texas
original_serial: event_IAP000618
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Matt Glazer (Progress Texas)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in government & technology. Cash bar onsite.


name_last: Intrigue Me: Writing Compelling Content
name: Intrigue Me: Writing Compelling Content
name_index: I
website_link: http://www.stephaniehay.com
hashtag: #intrigued
event_category: Future of Journalism
event_sub_category: Solo
search: Intrigue Me: Writing Compelling Content Stephanie Hay Stephanie Hay, LLC
original_serial: event_IAP5783
original_venue_serial: Sheraton
description:
  Room: Capitol A-D

  Participants:
  Stephanie Hay (Stephanie Hay, LLC)

  Summary
  Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of 'exceptional' in order to efficiently separate the pioneers from the posers.

  But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between 'log' and 'in'.

  I say, no way Jose (The question is, do you? And who is Jose, anyway?) 

  Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something?

  In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.


name_last: Cinematic Titles: From Conception to Reality
name: Cinematic Titles: From Conception to Reality
name_index: C
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP990065
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Cassandra Del Viscio (Edgeworx Studios LLC)

  Participants:
  Ian Cheney (The City Dark)
  Johnna MacArthur (Edgeworx Studios LLC)

  Summary
  This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.

  This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.

search:
  Cinematic Titles: From Conception to Reality Ian Cheney The City DarkJohnna MacArthur Edgeworx Studios LLCCassandra Del Viscio Edgeworx Studios LLC


name_last: Follow That Bird
name: Follow That Bird
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/44833.jpg
website_link: http://www.myspace.com/followthatbiiird
event_category: Showcase
event_sub_category: Rock
search: Follow That Bird
original_serial: event_MS14917
original_venue_serial: Headhunters
description:
  We like pizza parties, mountains, and peaceful easy feelings, but not like The Eagles kind. Some things that may be interesting:
  Tiffanie and Lauren grew up in Belton, America, probably went cow tipping once or twice, moved to Austin, played lots of shows and had a few different members, are still playing shows and rocking it dirty.

  WHAT WE'VE BEEN UP TO:
  - 7' record - Feb 2011 on Mt. Fuji Records 
  - West Coast tour Feb 2011 
  - Esopus Magazine, May 2010 Issue - 'Projects' Compilation
  - Casual Victim Pile, 'The Ghosts That Wake You' (Jan 2010, Matador Records)
  - Monofonus Press One Sider 10' record (Oct 2009, Monofonus Press) 
  - Follow That Bird S/T EP (Oct 2008)


  FUTURE:
  - Full length record due 2011
  - Fancy music videos/riding in more limousines/hanging out with Beyonce 
  - Follow That Bird koozies



  '[The Ghosts That Wake You] is a propulsive and wiry tune that's agile enough to shift gears gracefully and has its shows of musical force ably abetted by Lauren Green's unfettered belting. It makes the sort of first impression that quickly leads to a second and third one, and hopefully a quick web search to purchase some of the group's offerings.'
  -Pitchfork.com


name_last: Building Human Rights Into Your Social Site
name: Building Human Rights Into Your Social Site
name_index: B
website_link: http://www.cpj.org/
hashtag: #humanrights
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5983
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Daniel O'Brien (Committee to Protect Journalists)
  Ebele Okobi-Harris (Yahoo!)
  Jillian C York (Berkman Center)
  Rebecca Mackinnon (New America Foundation)

  Summary
  No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. Your code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?

search:
  Building Human Rights Into Your Social Site Daniel O'Brien Committee to Protect JournalistsEbele Okobi-Harris Yahoo!Jillian C York Berkman CenterRebecca Mackinnon New America Foundation


name_last: The Beacon Lounge
name: The Beacon Lounge
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/Beacon-logo-for-sxsw-promo.jpg
event_category: Lounge
event_sub_category: Various
search: The Beacon Lounge
original_serial: event_OE00465
original_venue_serial: Austin Convention Center
description:
  Room: 8BC

  The Beacon: Lounge With a Conscience, sponsored by Beaconfire Consulting, is returning for a 3rd year as THE spot for cause-focused people to network with the best & brightest of the non-profit Geekerati. Stop by to enjoy acoustic performances & refreshments, bid on great stuff in the charity auction, check out Mike Rohde’s Sketchnote gallery, or just take in the inspiring vibe and chill out. Follow @thebeaconsxsw for details and updates. See you there!


name_last: Digital Music Pricing Strategies: What Works?
name: Digital Music Pricing Strategies: What Works?
name_index: D
website_link: http://www.theorchard.com
hashtag: pricingstrategies
event_category: Panel
event_sub_category: Online Sales/Subscriptions
original_serial: event_MP6550
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Brad Navin (The Orchard)

  Participants:
  Cathy Bauer (Daptone Records)
  Charles Caldas (Merlin Bv)
  David Hyman (MOG)
  Marcus Whitney (Moontoast)

  Summary
  When iTunes first launched, the pricing strategy mimicked the physical pricing strategy. Now that the digital market has matured a bit and there are multiple stores to create products for, there are many more options to consider when releasing music. Metric found success in their D2C store, deluxe digital packages are all over the iTunes Top Albums chart, The Raveonettes believe in the multi-EP model between albums and the addition of tracks for $1.29 seems to have stalled the growth of digital track sales. There is plenty of data available to demonstrate what works and what doesn’t, so we’ll discuss the successes we’ve experienced and how we've refined the strategies that were not entirely successful.

search:
  Digital Music Pricing Strategies: What Works? Cathy Bauer Daptone RecordsCharles Caldas Merlin BvDavid Hyman MOGMarcus Whitney MoontoastBrad Navin The Orchard


name_last: Brother
name: Brother
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1268.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Brother-Time_Machine.mp3
website_link: http://www.acidlove.net
event_category: Showcase
event_sub_category: Rock
search: Brother
original_serial: event_MS12689
original_venue_serial: Latitude 30
description:
  BROTHER Manifesto:

  We're really unique and interesting, seriously!

  We like all types of underground bands that nobody else has ever heard of, and we love all the really really indie movies that only like five hundred people in the whole nation have seen!

  Oh yeah, and we love foreign films, not the fun or interesting ones, the ones that make you think!

  ...and let's see...what else... we've read all these books, books that you've never even heard of, books that have started revolutions! We're revolutionaries!

  ...and let's see... we're not very political, but we hate George W Bush! and we hate Michael Moore too!

  Let's see... we love the outdoors and we love doing adventurous things, oh yeah, we love travelling too! And we love exotic foods, and did I mention we love travelling?

  We just want to visit the world!!!

  .....did somebody say tongue in cheek?


name_last: iPad Design Headaches (2 Tablets, Call in the Morning)
name: iPad Design Headaches (2 Tablets, Call in the Morning)
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/iPadDesignHeadaches.jpg
website_link: http://globalmoxie.com
hashtag: #tapworthy
event_category: Emerging
event_sub_category: Solo
search: iPad Design Headaches (2 Tablets, Call in the Morning) Josh Clark Global Moxie
original_serial: event_IAP5507
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Josh Clark (Global Moxie)

  Summary
  The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the 'I Can't Believe It's Not Butter' bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books 'Tapworthy: Designing Great iPhone Apps' and 'Best iPhone Apps: A Guide for Discriminating Downloaders.'


name_last: Creating a Unique Social Experience
name: Creating a Unique Social Experience
name_index: C
website_link: http://www.kickapps.com
hashtag: #uniquesocialexperience
event_category: Social Graph
event_sub_category: Core Conversation
search: Creating a Unique Social Experience Aaron Bollinger KickAppsAlan Wolk KickApps
original_serial: event_IAP8192
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Aaron Bollinger (KickApps)
  Alan Wolk (KickApps)

  Summary
  'What is good social strategy' is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog & facebook so I should have a blog & facebook), we should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers and Abercrombie wants their shopping experience to be different from other stores....Why shouldn't we want social experiences to be different enough from competitors that the experience itself becomes part of the brand? 
   
  Powerful example = NBC's O&O local TV stations where they swapped out comments on news articles for a custom feedback system where people register their mood for how an article makes them feel. This exponentially increased interactions and gave people a new way to find local news. Instead of browsing random categories like 'around town'; NBC visitors find 'news in my city that people are laughing at' or 'news...people are furious about'. The unique interactions have rocketed NBC's numbers in a commodotized space (same boring stuff on ABC, CBS, local newspaper, radio) In just 12 months they DOUBLED registered users to 12 Million and TRIPLED traffic in an industry that is lucky to get a 10% increase: http://bit.ly/bd2dpD


name_last: Rah Rah
name: Rah Rah
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/45299.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Rah_Rah-Arrows.mp3
website_link: http://www.myspace.com/rahrahband
event_category: Showcase
event_sub_category: Rock
search: Rah Rah
original_serial: event_MS11380
original_venue_serial: Paradise
description:
  Rah Rah's sophomore album, Breaking Hearts was recorded and mixed in Montreal by Kees Dekker (Plants & Animals) and was released on June 1, 2010 in Canada. It follows the widespread industry praise for 2008’s debut album, Going Steady and reinforces the increasing visibility that has accompanied Rah Rah’s relentless tour schedule. The band members share a collective mentality, taking turns taking the lead, both in songwriting and while on stage, as they constantly switch instruments. The proud prairie rockers sing of the seriousness of art, poetry, love and politics, and contrast it with a stage full of confetti, piñatas, candy, and six friends loving life and having fun. But don’t let their fresh faces, confetti cannons and constant sugar highs fool you, Rah Rah are old souls. This young ensemble artfully bridge sincerity with the absurd. Despite lyrics that touch on underwater sea creatures, stockbrokers, Saskatchewan (and now Montreal), and impressionist painters - their songs are built to break your heart.


name_last: Goldenboy
name: Goldenboy
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/40855.jpg
website_link: http://www.myspace.com/goldenboyband
event_category: Showcase
event_sub_category: Rock
search: Goldenboy
original_serial: event_MS12297
original_venue_serial: Esther's Follies
description:
  You can’t blame Goldenboy’s Shon Sullivan for taking a little breather. Since the release of his band’s 2003 debut Blue Swan Orchestra –– a KCRW favorite that featured guest vocals by Elliott Smith on “Summertime” –– Goldenboy has trekked near forever on the road, supporting the likes of Bright Eyes, Neil Finn, Stephen Malkmus and Grandaddy. For most of these shows, our Goldenboy was doing double-duty as well, playing multiple instruments with Finn, the Rentals, Eels and others on tours across America, Europe and all points in between.
       Straight outta suburban Diamond Bar, a few miles southeast of Los Angeles, former music student Sullivan had been spotted as a valuable player early on, first as a member of Spain. When Elliott Smith got wind of Sullivan’s prowess on guitar, piano and cello, he quickly drafted him into his band; while performing with Smith, Sullivan began developing his own material, and thus the Goldenboy concept was born.
       “It started as a solo side project,” says Sullivan. “I started writing the first record while I was playing for Elliott, which I did for four years. Everyone had nicknames on the tour, and ‘Goldenboy’ was mine, ‘cause I was a guy from the faraway hill country or something. It stuck.”
       A hauntingly lyrical batch of indie-pop brilliance, Blue Swan Orchestra was recorded with drummer Bryan Bos and bears distant traces of Smith’s influence. Goldenboy's second release, Underneath the Radio (2006), found Sullivan and Bos in a gloriously unclichéd outpouring of tunes drenched in nostalgic melancholia and blissful melodic invention; they’re joined by a cast of heavies including Neil Finn, Lisa Germano, Scott McPherson, Matt Sharp and Phil Jordan.
       The new Sleepwalker dovetails nicely with the understated charms of Goldenboy’s first two albums. The hard-charging yet plaintive “Different Moon” starts the set with a gentle vocal urgency and an insistent drive; there’s “a different moon on the rise,” Sullivan sings. Typically untypical is the way his soothing pop harmonies dart into the dark, revealing an emotional intricacy never far from the surface. In the layered guitars of “She Belongs to Me” or the playful piano of “Chelsea Girl,” with its classic ‘60s-‘70s chord progressions and slide guitar frills, there linger shades of Bowie/Mott, perhaps. “Body and Soul” justifies its five minutes-plus in a hurtling mini-odyssey whose buoyant rock thump wrapped in twinkly guitars and fleet trumpets undergoes beautifully curious harmonic twists for suggestive shifts in expressive terrain. Sullivan’s use of several vintage keyboards and a crystal microphone found in a second-hand music store in Australia give songs like the wistful “Anna Said” (“It’s all just a memory…”) a persuasive, comforting sound you never want to end.
       Sleepwalker was recorded at Interstellar and Leaning Pine studios by Sullivan and Jon Crawford, and mastered and sequenced by veteran engineer Don Tyler, who mastered all of Elliott Smith’s albums. Tyler has given the album an inviting warmth that’s a relief from the hectoring tones of most contemporary rock recordings.
       “It all has to do with not looking at the clock, taking our time, and trying to really develop the arrangements and the feel of the sound,” says Sullivan. “The ambience thing was important.”

  All press inquiries:  Sheila Kenny at Right On! PR  e. sheila@rightopr.com  917-847-9977


name_last: Singapore ROARS
name: Singapore ROARS
name_index: S
event_category: Party
event_sub_category: Various
search: Singapore ROARS
original_serial: event_OE00413
original_venue_serial: The 512
description:
  Soak up the sights and sounds of Singapore over food and drinks. Network with fellow entrepreneurs from the Lion City.


name_last: Female Entrepreneur Meet Up
name: Female Entrepreneur Meet Up
name_index: F
event_category: Meet Up
event_sub_category: Meet Up
search: Female Entrepreneur Meet Up Adriana Gascoigne SecondMarket
original_serial: event_IAP000515
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Adriana Gascoigne (SecondMarket)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum female entrepreneurs. Cash bar onsite.


name_last: Berklee College of Music
name: Berklee College of Music
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/berklee.jpg
event_category: Party
event_sub_category: Various
search: Berklee College of Music
original_serial: event_HB1535
original_venue_serial: Friends
description:
  Berklee College of Music presents its 6th annual SXSW party featuring music by Berklee, Berkleemusic.com, and Heavy Rotation Records (HRR) alumni and students including Aloud, Art Decade, Julia Easterlin (HRR), Stereo Telescope, The Boston Boys (HRR), Emily Elbert (HRR), Audio Runner, Laura Jansen (Decca Records), Black Kettle (HRR) and more.  Giveaways include a Berkleemusic online course. The party is 21+.  Come early for a free drink. Show your SXSW badge for entry or RSVP to sxswrsvp@berklee.edu.


name_last: Madness vs. Japanese Jesus
name: Madness vs. Japanese Jesus
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/4399.jpg
website_link: http://www.TexasBattleLeague.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Madness vs. Japanese Jesus
original_serial: event_MS14769
original_venue_serial: Fuze
description:
  Texas Battle League is the premier rap battle league in Texas. With a roster of over 40 rappers and expanding, TBL is taking the state by storm. In this battle Japanese Jesus co-owner of TBL and originally from Fayetteville, NC takes on a very well respected national battler, Madness from Florida. You can watch all of our past events at http://www.TexasBattleLeague.com


name_last: Nick 13
name: Nick 13
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3616.jpg
website_link: http://myspace.com/nick13
event_category: Showcase
event_sub_category: Alt Country
search: Nick 13
original_serial: event_MS13340
original_venue_serial: Maggie Mae's
description:
  Nick 13 is best known as the singer, songwriter and guitarist for the band Tiger Army. For several years, the frontman has planned to do an album based in the country music styles he first explored in the Tiger Army songs 'Outlaw Heart' (1999), 'In The Orchard' (2001), 'The Long Road' (2004) and 'Where The Moss Slowly Grows' (2007).

  In 2008 during a tour stop in Nashville, 13 decided that he would make his longtime dream of recording an album and playing live with a roots-based solo project a reality. 'Tiger Army isn't going away. But while roots music has always been an element of Tiger Army's sound, a whole album in the style of 'Outlaw Heart' or 'In the Orchard' would be a different thing, so I'm just going to call it Nick 13.'

  The vintage American sounds of 1930s-1960s hillbilly, honky-tonk and bluegrass have been a longtime love of 13's, an extension of his exploration of American rockabilly music as a youth. 'When I wrote 'Outlaw Heart' for the first Tiger Army album, I figured people would hate it as a lot of our audience came from the world of punk rock. I released it anyway because it was a song I loved and it meant a lot to me. People were more open-minded than I thought, and it became not only one of my favorites, but one of the favorites of our fans. It was conceived as one song, but it was just the beginning.'

  Much of 2009 was spent writing & gathering inspiration for the new project, including a return to Nashville. Nick 13 made his live debut as a solo country artist in 2009 as part of Tiger Army’s 2nd annual “Octoberflame” festival, playing two songs a night, including the brand new tracks “When They Carry My Body Down,” “Gambler’s Life” (co-written with Alain Whyte) and a honky-tonk version of the Tiger Army classic “Cupid’s Victim.” The songs were played as a guest appearance during Tiger Army’s set, which necessitated a changeover to a five-piece lineup with different players from Tiger Army’s longtime three-piece setup.

  'I've been asked about doing a recording or project that was entirely country-based since the first album was released. It was an intriguing idea to me that I kept coming back to over the years, but I was always too busy with Tiger Army,” 13 says. But while emphasizing that Tiger Army has NOT broken up, 13 notes that the country solo project has taken precedence for 2010 -- “This is where my passion lies right now, I’m excited to see where the future leads.”


name_last: The Hours
name: The Hours
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1607.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Hours-Ali_In_The_Jungle.mp3
website_link: http://thehours.co.uk/
youtube_link: http://www.youtube.com/watch?v=eI8mZVp3bG4
event_category: Showcase
event_sub_category: Rock
search: The Hours
original_serial: event_MS12791
original_venue_serial: Maggie Mae's Rooftop
description:
  On November 16 Adeline Records will release The Hours’ first full-length US album, It’s Not How You Start, It’s How You Finish, to all digital outlets, with a deluxe edition exclusive to iTunes. The album sees The Hours put their own twist on Brit-pop with songs fueled by soaring choruses and powerful ballads. Produced and mixed by the band and renowned producer Flood (U2, Depeche Mode), the album features the band’s iconic “Ali In The Jungle” – heard in Nike’s 2010 Winter Olympic TV / web campaign “The Human Chain” and two new songs, “1000 Years” and “Born To Be”.
  The Hours, one of the most dynamic and provocative rock ensembles on the London music scene today, got their start when singer-songwriter-guitarist Antony Genn (whose BritPop credentials include stints with Pulp and Elastica), and multi-instrumentalist Martin Slattery (whose resume includes playing with Shaun Ryder's Black Grape) formed The Mescaleros with then-former Clash-frontman Joe Strummer in 1999.  The Mescaleros performed their first gig in Genn's hometown of Sheffield in June 1999 and Antony (who'd been all of 8 when London Calling first hit the record store racks) co-wrote and co-produced Rock Art and the X Ray Style, the highly-acclaimed album that marked Strummer's long-awaited return to music.
  The Hours’ music has inspired contributions from a variety of high-profile artists. Damien Hirst, the controversial post-modern UK artist, threw his support behind the band and developed the representative clock-eyed skull logo used in The Hours’ artwork and onstage set. An exclusive video for “See The Light”, featuring actress Sienna Miller and directed by the legendary Tony Kaye (American History X), will be serviced to video and online outlets.


name_last: Cadence Weapon
name: Cadence Weapon
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1419.jpg
website_link: http://www.cadenceweaponmusic.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Cadence Weapon
original_serial: event_MS12739
original_venue_serial: Malaia
description:
  Download Cadence Weapon's brand new TRON Legacy: The Mixtape for whatever price you deem worthy at www.cadenceweaponmusic.com

  The always-grinding Cadence Weapon continues to firmly establish his legacy as a pioneer in a passionate crusade to push the rap and electronic music envelope. At 24 years old, Roland Pemberton is internationally recognized as an innovative and accomplished writer, producer, rapper, touring artist 
   and now Edmonton's Poet Laureate.

  In the course from his debut album Breaking Kayfabe to his sophomore record Afterparty Babies, Roland Pemberton came of age. While most youths were struggling to focus on a sneaker brand for more than a week, the young (and underage) Pemberton would slip into clubs to play shows with Spank Rock, Lady Sovereign, Jurassic 5, TTC, New Pornographers, Final Fantasy, and De La Soul. He rocked guest performances with The Klaxons, Hot Chip and Islands; he remixed Lady Sovereign, Kid Sister, Disco D, Busdriver, Rick Ross/Simian Mobile Disco; he's been featured on tracks with Buck 65, Anti MC, A-Trak, Shout Out Out Out Out and Shuttle. He inked deals with legendary labels, Epitaph USA and Big Dada for the UK and Europe; all before he was barely legal. Pemberton's explosive debut was an impossibly accomplished hip-hop album stacked with clever writing and impressive rhymes, paired with the electro-tones of UK grime and West Coast hip-hop. The album yielded instant praise and notoriety, culminating in nominations from the Polaris Music Prize (modeled after the Mercury Prize), the Canadian Indie Awards and 'Best Rap Album of 2006' at the Plug Independent Music Awards, and won the CBC Radio 3's Bucky Award. Cadence Weapon and Breaking Kayfabe garnered fans from Pitchforkmedia.com, Urb Magazine, XLR8R, CMJ, Q Magazine, Uncut, Drowned In Sound to name only a few.

  Afterparty Babies released in 2008, again, received heaps of accolades and closed the year at the top of an impressive pile of 'Best of 2008' lists including; Q Magazine, Clash Magazine, Plan B, Exclaim, and CBC Radio 3, in addition to getting his second nomination from the Polaris Music Prize, while his video 'Real Estate' continues to force a smile on the face of economic bailouts. Rollie said he 'wanted to make music that afterparty babies are created to' and the Afterparty Babies experience takes shape from this premise. The recognized wordsmith pushes the theme by delving into it through friends and feelings, crews and club nights, hometowns and heroes, media and fashion. Bound by socially conscious commentary, and personal subject matter, while dropping it over punishing electronic dance jams. 'My dad said I was an afterparty baby; this goes out to all the accidents out there; keep on making mistakes'  the final words that resonate from the daring acapella lead track 'Do I Miss My Friends?' a dedication and testimony to Pemberton's first influence, his father, Teddy Pemberton. A native of Brooklyn, NY, Mr. Pemberton created The Black Sound Experience radio show on the University of Alberta\\'s CSJR station in 1980, and is credited for introducing hip-hop to Rollie's hometown of Edmonton, the capital city of Alberta. Following in his father\\'s groundbreaking footsteps, Rollie discovered that he wanted to rap at the tender age of 13. His mother had other plans; she wanted him to pursue a career in journalism, so he attended journalism school in Virginia. Finding the insular environment stifling, the burgeoning rapper quickly decided to ditch the books in pursuit of his goal, and still, by 18, Rollie had established a name for himself as a tough music critic, writing for the Brooklyn-based Stylus webzine and the influential Pitchfork Media.

  After another year of engaging performances at festivals and clubs across North America, UK and Europe Cadence Weapon returned home a hero, and released 2009's Separation Anxiety. A collection of exclusive tracks, remixes, and collaborations, including the Mixmag exclusive with Hervé and A-Trak 'Roll With The Winners' and remixes of label-mates The Cansecos and Roots Manuva, and arguably the show-stopper; a remix of The DB Buxton Revue's 'Sex With My Ex', available only at http://www.cadenceweaponmusic.com for whatever price you deem worthy.

  Cadence has emerged from his icy lair bringing forward his most accomplished work yet, his third studio album Roquentin. Defined as 17th century text, originally meaning a poem or composition that is made up out of other compositions
  with abrupt changes along the way. Roquentin, is highly referential of all of these things, and questions the nature of existence through the pen of this young poet. Cadence Weapon has taken the vision of blending genres to a new level; bringing together soul, classic psychedelic rock, punk, electro, disco and hip hop, into something styled and raw that is going to push Cadence Weapon further into the mainstream and blow the minds of music fanatics.

  Adding a plume to his feather quill collection, on July 1st, 2009 Roland Pemberton assumed the role of Edmonton's Poet Laureate for a two-year term. The role of a Poet Laureate is to reflect the life of a city through poetry, as an ambassador for the literary arts; the Laureate incorporates poetry into a range of official and informal city activities. The
  creation of this position confirms the city's support for the arts in general, and for the literary arts in particular. To those of us who have followed Cadence Weapon's music steeped in references of Edmonton and its people, the distinguished role of literary ambassador for the City of Edmonton seems a natural appointment. Here, Here Lord Pemberton!


name_last: Ringo Deathstarr
name: Ringo Deathstarr
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/44779.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ringo_Deathstarr-Imagine_Hearts.mp3
website_link: http://www.myspace.com/ringodeathstarr
event_category: Showcase
event_sub_category: Rock
search: Ringo Deathstarr
original_serial: event_MS13283
original_venue_serial: Easy Tiger
description:
  There is a direct line between My Bloody Valentine, the Jesus and Mary Chain and Ringo Deathstarr. And it stops at Slowdive Central. If you retain any fondness for those three ' and are mentally aroused by a spot of melody-heavy guitar pop ' you will adore the 'Starr.- THE GUARDIAN (UK)


  Austin-TX based trio Ringo Deathstarr has announced the release of their full-length album Colour Trip on Sonic Unyon Records (for U.S. and Canada) on March 8th. The group plays music of a shimmering and harmonious variety which marries the ecstatic ramble of early Jesus & Mary Chain and effect laden assault of MBV with the plug in and play attitude of Royal Trux and Sonic Youth. We write cool little pop songs but we just bury them under loud amounts of noise  says guitarist Elliott Frazier. Frazier trades off lead vocals with Alex Gehring (bass) and the lineup is completed by Daniel Coborn on drums. Live the band has played through the U.S., Europe and Japan with artists such as The Dandy Warhols, A Place To Bury Strangers, Black Angels, And You Will Know Us By The Trail Of The Dead, The Ravonettes and just finished a European tour with The Wedding Present.


  Of course the band's sound demands doesn't always go over smoothly as Frazier recounts Sometimes the headlining band doesn't like when the opening band is louder than them, much louder. Also our sound guy is a vital part of the show because the house sound man doesn't usually understand that we want the guitars this loud and we don't want the vocals center of the mix.


  Frazier a drummer by trade started the band in 2005 I love feedback on the guitar and always enjoyed noisy bands maybe cause my mom hated noise it drew me in. At the same time I love the dreamy sounds of shoegaze and slacker style vocals which is the opposite of all the high pitch vocals that same to be omnipresent in today's music. I got some songs together and played a show with two friends under the name Ringo Deathstarr but it took me a few years to get the right lineup for what I wanted to do.


  Eventually the band made it to the UK to play the Reverence fest which was thrown annually by AC30. AC30 being the premiere shoegaze club night in London and also a record label. After the majority of attendees raved about Deathstarr's performance at the fest, AC30 caught them perform in London and signed them to the label, then licensing the album to Sonic Unyon for North America. Colour Trip is the full realization of Frazier's vision, a vision through a druggy haze of sound. Look for the band to head to Europe in February as support for Dean Wareham (of Galaxie 500) and then return to the U.S. to appear at SXSW and will announce a U.S. tour shortly.


name_last: The Boom Bang
name: The Boom Bang
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/40065.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Boom_Bang-Tobacula.mp3
website_link: http://www.myspace.com/theboombang
youtube_link: http://www.youtube.com/watch?v=3ed55-1B8DA
event_category: Showcase
event_sub_category: Rock
search: The Boom Bang
original_serial: event_MS13941
original_venue_serial: Friends
description:
  The Boom Bang is a Garage/Surf/Punk band from Oklahoma City and have been munching on pizza and playing shows for over 2 years. Last September they released a nationally distributed 7' called 'Bummer Camp' through Guestroom Records and this March they are releasing a full length album titled 'World War Fun' through Nice People Records.


name_last: The Hong Kong Blood Opera
name: The Hong Kong Blood Opera
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/998.jpg
website_link: http://www.myspace.com/hkbo
event_category: Showcase
event_sub_category: Punk
search: The Hong Kong Blood Opera
original_serial: event_MS10763
original_venue_serial: Habana Bar Backyard
description:
  The Hong Kong Blood Opera was formed in 2006 in Hermosillo, Sonora. The band is known for its overwhelmingly energetic and physically dynamic live performances. They simply describe themselves as punkrock paying homage to certain genres like digitalhardcore, hip-hop, noise, electro, etc. Two albums have been released so far: The Critical Paparazzi EP (Noiselab - 2007) and their latest record and first full-lenght: Not For The Faint Of Heart LP (2010), released in Mexico by Discos Intolerancia, which contains 11 tracks. The LP is an accurate description of what the band is these days, combining the intensity and insanity of the live show with a very decent production.


name_last: Accessibility for the Visually Impaired: Groundbreaking New Technologies
name: Accessibility for the Visually Impaired: Groundbreaking New Technologies
name_index: A
website_link: http://www.dcigroup.com
hashtag: #VisualTech
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6763
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Genevieve Wilkins (DCI Group LLC)
  Michael Cooper (W3C/WAI)

  Summary
  Over the last decade the internet has been an integral part of the African-American, LGBT and Hispanic marketing segment, going from underserved marketing niches to coveted marketing territory. Now we see a new burgeoning marketing group on the internet, the visually impaired. People are living longer, and as we grow older our sight diminishes allowing us to need new technology and standards on the internet. So, what do we do and how do we reach these new internet users? This session will discuss the next steps in providing consistent access to the web for these new users. Michael Cooper, a web accessibility specialist with the Web Accessibility Initiative (WAI) at the W3C will discuss the initiative and technology that will promote better user experiences for the visually impaired.

search:
  Accessibility for the Visually Impaired: Groundbreaking New Technologies Genevieve Wilkins DCI Group LLCMichael Cooper W3C/WAI


name_last: Michelle Bonilla
name: Michelle Bonilla
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/4057.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Michelle_Bonilla-Your_Show.mp3
website_link: http://Michellebonilla.com
event_category: Showcase
event_sub_category: Gospel
search: Michelle Bonilla
original_serial: event_MS14690
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  New York, NY-- After a four-year hiatus multifaceted singer/songwriter Michelle Bonilla readies to release her sophomore studio effort entitled In Spite of Me, April 13th on RockSoul Productions. 

  She’s back with her producer Lee Jerkins (Out of Eden, Cross Movement) with an inspirational 16-track CD--13 full songs and three diary excerpts--with strong infusions of R&B, pop and Latin melodies featuring Jamaican gospel recording artist Chevelle Franklin, and gospel hip-hop artists Lecrae, Flame, and R-Swift. 'My music is a blend of who I am culturally—urban, Latin, rock and soul,' says Bonilla. 

  The first single, I Love You, is a fun anthem-like song. According to Bonilla, 'It’s a new way to praise without the traditional flare.' It’s also the cry of her heart when it comes to how she feels about God. 

  You is a personal favorite of Michelle's. 'It says everything I feel when I just can’t seem to get it together. When my world is going crazy I don’t need nobody else I need You. 

  No stranger to the industry Bonilla has performed in the company of artists as Crystal Lewis, Nicole Mullen, Out Of Eden, and Papa San, and has been featured on Cross Movement’s Grammy and Dove nominated album “Higher Definition.” 

  Four years later, with a newfound understanding of who she is in Christ, Michelle Bonilla presents her sophomore album, In Spite of Me, an attempt to illustrate that being a Christian is a process of growth and a journey of becoming more Christ-like. With refreshing, strong, and stirring vocals, she shares her faith in a fun and unobtrusive way. She talks about her real life struggles and how she has been able to overcome them with Christ.


name_last: Dam Mantle
name: Dam Mantle
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/946.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dam_Mantle-1.A_Statue_that_is_Perpetually_Unveiled.mp3
website_link: http://dammantle.com/
event_category: Showcase
event_sub_category: Electronic
search: Dam Mantle
original_serial: event_MS12583
original_venue_serial: Latitude 30
description:
  Dam Mantle is as much Machine as it is Animal. it often finds itself stuck in a loop where various points in time and various cultures meet and refract each other, this forms a regurgitation of 'now'. 

  Remixing duties are in heavy demand, with upcoming reworks of Gold Panda, Au Revoir Simone, Gonjasufi and Errors with more in the pipeline. 

  He has released two EPs on HALLELUWAH HITS and his own Growing Records.

  An album will follow in 2011.


name_last: Timbuktu
name: Timbuktu
name_index: T
website_link: http://urbnet.com/timbuktu
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Timbuktu
original_serial: event_MS11026
original_venue_serial: Flamingo Cantina
description:
  Toronto Ontario's unassuming crown prince of raucous debauchery has been unleashing rhymes, cranking beats & rocking shows for 13 years. As part of the London based mic-smashing crew Toolshed, Timbuktu has contributed lyrics and production to countless albums, collaborations and possecuts and now he's finally ready to shatter society as we know it with his solo-debut “Stranger Danger”.

  From collaborating with his rap family as part of Canada's Backburner Collective to touring with Hip-Hop legend El Da Sensei and appearing in the hit videos “Pop And Chips” & “Ballz In Yo Stomach” Timbuktu has been grinding hard and “Stranger Danger” is the perfect introduction to catapult 'Buktu into the ears and minds of music fans everywhere.


name_last: Charles Yu
name: Charles Yu
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/yu.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Charles Yu
original_serial: event_OE00593
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Charles Yu will be stopping by the SX Bookstore to greet registrants and sign copies of his novel, How To Live Safely in a Science Fiction Universe.


name_last: South Africa Technology Summit
name: South Africa Technology Summit
name_index: S
hashtag: #safricatech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00640
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Gabrielle Rosario (Native)
  Gareth Knight (Technovated)
  Toby Shapshak (Stuff)
  Vincent Maher (Motribe)

  Summary
  The South Africa Technology Summit will provide an hour-long exploration of the new media scene in South Africa. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in South Africa, then be sure to attend this session!

search:
  South Africa Technology Summit Gabrielle Rosario NativeGareth Knight TechnovatedToby Shapshak StuffVincent Maher Motribe


name_last: The Future of Touch User Interface Design
name: The Future of Touch User Interface Design
name_index: F
website_link: http://windows.com
hashtag: #futureoftouch
event_category: Design / Development
event_sub_category: Dual
search: The Future of Touch User Interface Design Amish Patel MicrosoftKay Hofmeester Microsoft
original_serial: event_IAP5984
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Amish Patel (Microsoft)
  Kay Hofmeester (Microsoft)

  Summary
  Although touch user interfaces have been around since the 1960s, they did not take off in the consumer mainstream until 2007. The last five years have seen a widespread acceptation of touch user interfaces, and many mobile phone and PC manufacturers have launched their version of a touch user interface. However, all these user interfaces still feature a similar, somewhat limited touch interaction language. How will touch develop in the coming years? Will multi-user multi-touch become important? How does voice, stylus and even air evolve our vocabulary? Will 2D touch develop into 3D touch? This panel will discuss the possibilities, and make projections into the future. We encourage you to explore this and much more with us.. join the discussion!


name_last: In Tall Buildings
name: In Tall Buildings
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/4430.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/In_Tall_Buildings-The_Way_to_a_Monster_'s_Lair.mp3
website_link: http://www.intallbuildings.com
event_category: Showcase
event_sub_category: Rock
search: In Tall Buildings
original_serial: event_MS15044
original_venue_serial: Speakeasy
description:
  Erik Hall grew up in the center of Chicago, among sky scrapers, traffic lights, pedestrians, parks, factories, and Lake Michigan. He studied classical piano from the age of 8, played guitar in rock bands and percussion in the Chicago Youth Symphony Orchestra, and studied jazz and sound recording at the University of Michigan School of Music. He is a founding member of the band NOMO and has recorded and toured with Michigan bands His Name Is Alive and Saturday Looks Good to Me.

  In 2009 Erik completed work on his first batch of original songs and named the project In Tall Buildings. The self-recorded debut album was released in April of 2010 on Chicago's Whistler Records, and the Chicago Tribune immediately praised the music as being 'dense, textured, [and] hypnotic.' American Songwriter magazine referred to In Tall Buildings as 'the aural representation of a pleasantly scattered mind,' and the album began to spread over the college radio airwaves, charting on the CMJ Radio 200 at #158.

  Erik spent 2010 bringing In Tall Buildings to stages throughout Chicago and beyond. The live band calls upon NOMO drummer and life-long collaborator, Quin Kirchner, and Chicago bassist/composer Matt Ulery (Eastern Blok, Matt Ulery's Loom). The trio delivers an apt distillation of Erik's songs' most defining elements, and they have shared stages with NOMO, The Hood Internet, Voxtrot, Born Ruffians, and Vieux Farka Toure.


name_last: Sounds from Spain
name: Sounds from Spain
name_index: S
event_category: Party
event_sub_category: Various
search: Sounds from Spain
original_serial: event_HB1565
original_venue_serial: East Tent, Brush Square Park
description:
  Don't miss it! Voted the best food at SXSW 09! Authentic paella, gazpacho, sangria, Spanish beer and wine, plus great new music from Capsula, Depedro, Mujeres, Polock, Russian Red and Telephunken. Show your SXSW badge for entry.


name_last: The Black
name: The Black
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1885.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Black-Throwing_Away.mp3
website_link: http://www.theblackmusic.com
event_category: Showcase
event_sub_category: Rock
search: The Black
original_serial: event_MS12838
original_venue_serial: tenOak
description:
  THE BLACK    

  The Black features David Longoria on guitar and vocals, Matt Simon 
  on drums, Jason Chronis on bass, and Alan Schaefer on guitar. The material of Sun in the Day Moon at Night was born at the big salmon house on the top of the hill in east austin where three of them once lived and two of them live today. David Longoria was once a member of ...And You Will Know us by the Trail of Dead,  and Matt was a member of Voxtrot before joining The Black.  At the heart of The Black is pure rock and roll. Sun in the Day Moon at Night is a mix of country, blues, swamp, and folk songs with an awareness of many other musics. 

  Their music is classic, but it is not handed down like an antique. It isn't a 
  fixed object that you place in a cluttered room with other objects.  It is a living experience that is always up to date.  You may have heard the music of Bob Dylan and The Band, Elvis Presley and The Velvet Underground, Hank Williams and other musicians of the past. The music was a living experience for them just as it is for The Black. Only the details 
  of their life-situations are different.  The music has the quality of an old
  path in the woods. The path may have been there for ages, but the vegetation has changed to reflect the season, the birds are different in number and species,  and even the ground below is different. As one listens to the record, one sees their own footprint on the path.

  'This is our second full length, but it really does feel like our first,' shares David Longoria. The Black released Tanglewood lp in 2005, The Donna EP in 2008, and the Little Hits b/w China 45 in 2009. They've shared the stage with Yo La Tengo, Fiery Furnaccs, Yellow Fever, Trail of Dead, Voxtrot, Deertick, Castanets, Vietnam, James Hand, White Denim, The Sword, Paula Nelson, Octopus Project,  and many others.


name_last: Avatar Secrets to Real Life & Love
name: Avatar Secrets to Real Life & Love
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/AvatarSecretsToRealLife&amp;Love.jpg
website_link: http://www.ramonapringle.com/avatarsecrets
hashtag: #AvatarSecrets
event_category: Greater Good
event_sub_category: Core Conversation
search: Avatar Secrets to Real Life &amp; Love Ramona Pringle Ramona Pringle Productions
original_serial: event_IAP7701
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Ramona Pringle (Ramona Pringle Productions)

  Summary
  After a recent shoot for PBS FRONTLINE’s Digital Nation, I looked at my colleagues-attractive, successful women-and was struck by a startling realization: We’re all struggling to find the right guy, yet MMO gamers seem to be finding true love. What’s going on?
   
  Time and again as an interactive media producer & professor, I've encountered gamers who’ve found their soulmates in-world.
   
  With digital citizens spending a staggering 3-billion hours a week in online games, what are they onto that the rest of us should know? How is the internet fostering our primal instincts? And how can we apply this magic to our real lives?
   
  Seeking answers, I challenged myself to look for love in one of the most unlikely places: World of Warcraft. My journey has me exploring the addictive pull of online worlds: the rush of adventure & the feeling of accomplishment at the end of a challenge. 

  So how we can apply this allure to real life to reengage with the physical world? That’s the $3-billion question.
   
  In this presentation, I’ll reveal the 10 secrets that online games teach us about succeeding in life & love. I’ll share the harrowing trials & tribulations of heartbreak & hardware malfunctions, the sage wisdom gained in conversations over all-night raids, and the unlikely lessons about life, success, perseverance & communication I’ve learned along the way, from these digital gaming obsessions. You’ll walk out of this talk inspired and ready to play your way to real world happiness.


name_last: Tired of @#%ing Social Media Experts?
name: Tired of @#%ing Social Media Experts?
name_index: T
website_link: http://www.antseyeview.com
hashtag: #sxswtired
event_category: Social Graph
event_sub_category: Core Conversation
search: Tired of @#%ing Social Media Experts? Sam Decker Mass Relevance IncSean McDonald Ant's Eye View
original_serial: event_IAP7329
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Sam Decker (Mass Relevance Inc)
  Sean McDonald (Ant's Eye View)

  Summary
  You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media.  Format will be a quiz game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert”. The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.


name_last: What The Government Can Learn From Amazon
name: What The Government Can Learn From Amazon
name_index: W
website_link: http://butyoureagirl.com
hashtag: #govazon
event_category: Future15
event_sub_category: Future15
search: What The Government Can Learn From Amazon Adria Richards ButYoureAGirl.com
original_serial: event_IAP7914
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Adria Richards (ButYoureAGirl.com)

  Summary
  Have you ever bought something on Amazon and wondered, 'Why isn't buying a passport as easy as this?'
  With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged.  If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors?  Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering.  Why does your driver’s license take two weeks?
  We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks.  The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs.
  RFID’s in passports, pets and popcorn seem like the stuff of science fiction.  GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school.  With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.


name_last: Investigative Tweeting? Secrets of the New Interactive Reporting
name: Investigative Tweeting? Secrets of the New Interactive Reporting
name_index: I
website_link: http://motherjones.com
event_category: Future of Journalism
event_sub_category: Core Conversation
search: Investigative Tweeting? Secrets of the New Interactive Reporting Monika Bauerlein Mother Jones
original_serial: event_IAP8208
original_venue_serial: Sheraton
description:
  Room: S. Capitol View

  Participants:
  Monika Bauerlein (Mother Jones)

  Summary
  How did a nonprofit news operation scoop the New York Times and Washington Post in breaking news and on-the-ground photos and video of the BP oil spill catastrophe? And why did drive-by readers suddenly become community evangelists for this coverage, spreading the word about reporters' Twitter feeds, supporting investigations financially, and going vigilante on rude website commenters? We'll tell you step by step how Mother Jones magazine did it and how you can replicate our wild success. We'll also talk about how a print-media stalwart can transform itself into a nimble 24/7 news operation, and why social media is God's gift to journalism. Bring your ideas, this will be an interactive session: We'll highlight 5 other under-the-radar media experiments and why they worked, 10 practical tips media professionals need to learn from Silicon Valley, and work with interested audience members in a (gentle) experimental  pitch slam.


name_last: Oh Ruin
name: Oh Ruin
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/2733.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Oh_Ruin-Just_Like_Kat's_Guitar.mp3
website_link: http://www.myspace.com/ohruin
event_category: Showcase
event_sub_category: Country
search: Oh Ruin
original_serial: event_MS11261
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Eoin O’Ruainigh’s story began in Dublin playing guitar for a string of bands before travelling to London, where he began writing solo songs. Crooning tales of childhood mischief and the first sweet stings of love, combining stomping blues with campfire quiet troubadour tunes. A little loose, a little rough around the edges, with melodies borrowed from old Irish folk songs, and stories set to intricate finger picked paeans. While honing his song writing craft, Eoin’s been learning the art of the luthier, making the guitar he now plays.


name_last: China Technology Summit
name: China Technology Summit
name_index: C
hashtag: #chinatech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00630
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Calvin Chin (Qifang)
  Christine Lu (The China Business Network)
  Gang Lu (TechNode.com)
  Kaiser Kuo (Youku.com)
  Marc van der Chijs (Spil Games Asia)
  Sage Brennan (Pacific Sun Investment Management)

  Summary
  The China Technology Summit will provide an hour-long exploration of the new media scene in China. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in China, then be sure to attend this session!

search:
  China Technology Summit Calvin Chin QifangChristine Lu The China Business NetworkGang Lu TechNode.comKaiser Kuo Youku.comMarc van der Chijs Spil Games AsiaSage Brennan Pacific Sun Investment Management


name_last: Touring in Mexico
name: Touring in Mexico
name_index: T
hashtag: tourmexico
event_category: Panel
event_sub_category: Various
original_serial: event_MP990181
original_venue_serial: Austin Convention Center
description:
  Room: Room 16B

  Participants:
  Camilo Lara (EMI Music/Mexican Institute of Sound)
  Carlos Verastegui (ACHE Producciones)
  Diego Jimenez Labora (TAPE/8106.tv)
  Francisco 'Pako' Zepeda (Soundguich)
  Hector Toledo Teja (ACHE Producciones)
  Julio Pineda (El Fanzine)
  Ximena Sarinana (N/A)

  Summary
  The recent violence and unrest in Mexico has greatly affected the number of artists that once scheduled tour stops there. Is Mexico still a viable market for bands? Hear first hand stories how venues, promoters and artists are working together to ensure successful gigs.

search:
  Touring in Mexico Camilo Lara EMI Music/Mexican Institute of SoundCarlos Verastegui ACHE ProduccionesDiego Jimenez Labora TAPE/8106.tvFrancisco &quot;Pako&quot; Zepeda SoundguichHector Toledo Teja ACHE ProduccionesJulio Pineda El FanzineXimena Sarinana N/A


name_last: Carla Morrison
name: Carla Morrison
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/512.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Carla_Morrison-Compartir.mp3
website_link: http://www.myspace.com/carlamorrisonmusica
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Carla Morrison
original_serial: event_MS11244
original_venue_serial: Flamingo Cantina
description:
  Carla Morrison hails from Tecate, Baja California Mexico. She creates music with pedals, sequences, and loops, keyboards and guitar. Simple? Morrison constructs all of this on the spot during her live shows. Layers of ethereal, beautiful sounds building along with second, third and fourth voices all of which are Carla’s. Much like Hope Sandoval or Feist- melancholy never sounded so beautiful and attractive.  Carla’s newest EP Mientras Tú Dormías will be released on Oct 26th on Carla Morrison Musica/Cosmica Records.

  Back in 2006 Carla was residing in Phoenix, AZ attending school. She attracted the attention of some local acts on the scene- later becaming a member of the trio Babaluca. They were the indie bilingual band hailed as a fresh breath of air emanating from the scorched Sonoran desert. In a quick amount of time they were named “Best Indie Band from Arizona” by Stylo.  Carla and company made a splash in Los Angeles when they performed at Mucho Wednesdays in downtown Los Angeles. This also led to performance at So Cal Latin Tastemakers AlBorde to spotlight them in their quarterly Acoustic Sessions.  Emerging Latin- pop blog ClubFonograma.com jumped on board by singing some of the group’s highest praises.

  Soon thereafter the call of her native Mexico came calling. Carla moved back to her beloved Tecate, Baja California Mexico to immerse herself in the very life and culture she found herself longing for. As a result Carla launched herself as a solo act. The change of scenery also delivered the critically acclaimed 6- Song EP entitled Aprendiendo A Aprender (Learning To Learn) (Carla Morrison Musica/Cosmica Records) 

  In a relatively short time Carla has garnered the attention of such heavyweights as Julieta Venegas and Natalia LaFourcade, the latter of which insisted on producing Morrison’s forthcoming EP Mientras Tú Dormías. Upon hearing her previous EP coupled with Carla performing live in Mexico City- tastemaker radio station Reactor added Carla to their playlist and invited her to be interviewed by popluar DJ/Programer RULO- truly punctuating the grassroots/organic vision Morrison has simply employed for her career trajectory. 

  As previously mentioned- Carla constructs her sound live similar to a one man band. These shows that have garnered high praises from tastemakers in both Mexico and the U.S.- includes covers of the classic Ramon Ayala ranchera lament “Tragos Amargo Licor” and the tragic ballad “Paloma Negra”.  Morrison surrounding herself with a keyboard, guitar, effects pedals and a microphone- manages to concoct an ethereal symphony of oohs, ahhs, and handclaps all sitting side by side with a voice that is as delicate as it is devastatingly beautiful. 

  Carla Morrison’s music is poised to make you notice, but rather than hit you over the head with hype, she’s putting in the time and effort to create music that you won’t soon forget. Mientras Tú Dormías is out October 26th on Carla Morrison Musica/Cosmica Records.


name_last: Distal
name: Distal
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3465.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Distal-Typewriter_Tune.mp3
website_link: http://www.myspace.com/distal
event_category: Showcase
event_sub_category: Electronic
search: Distal
original_serial: event_MS13144
original_venue_serial: Barcelona
description:
  26 year old Michael Rathbun, aka Distal, does it all. When he’s not running his Embassy Recordings label, you can find him in the studio producing his genre-defying tunes, known for blending aesthetics from the past, present and future at all tempos. You can also find him in the booth as a dj, feeding hungry dance floors across the nation, playing out the best in new music from across the globe along with his own original tunes.
  With his inaugural vinyl release on heavyweight UK label Soul Jazz Records, followed by the classic in-the-making ‘Typewriter Tune’ on Surefire Sound, Distal has a bright and positive future in front of him. More of his unique production is set to drop in 2011 with releases forthcoming on Tectonic, Ghettophiles, Tube10, Embassy, Fortified Audio and Grizzly, along with collaborations with Addison Groove, DJ Rashad, Stagga, Moldy and Deep Medi’s Clouds.


name_last: Fueling Fun: Customer Loyalty Through Location-Based Marketing
name: Fueling Fun: Customer Loyalty Through Location-Based Marketing
name_index: F
website_link: http://whrrl.com / MurphyUSA.com
hashtag: #fuelingfun
event_category: Future15
event_sub_category: Future15
search: Fueling Fun: Customer Loyalty Through Location-Based Marketing Casey Petersen Murphy Oil USA
original_serial: event_IAP6497
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Casey Petersen (Murphy Oil USA)

  Summary
  With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs. In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of 'check-ins' at their locations through vendors and suppliers paying to market at their locations?


name_last: Text-to-Donate Fundraising for Non-Profits
name: Text-to-Donate Fundraising for Non-Profits
name_index: T
website_link: http://webitects.com
hashtag: #text2donate
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8061
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Amy Van Polen (Bridge Communities)
  Todd Reifenrath (Webitects.com)

  Summary
  Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families.  Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless.  Participants sleep in sleeping bags on the ground, tents, and cardboard boxes!

  This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress.  We're also excited to try to create some social media stir.

  A corresponding text-to-donate campaign (i.e. text 'help' to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters.  Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts).

  This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.

search:
  Text-to-Donate Fundraising for Non-Profits Amy Van Polen Bridge CommunitiesTodd Reifenrath Webitects.com


name_last: Mustard Pimp
name: Mustard Pimp
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/260.jpg
website_link: http://www.myspace.com/mustardpimp
youtube_link: http://www.youtube.com/watch?v=lXIvhmY50Pc
event_category: Showcase
event_sub_category: Electronic
search: Mustard Pimp
original_serial: event_MS14243
original_venue_serial: Malaia Upstairs
description:
  Baron and eKa of Mustard Pimp, inspired by metal, rock, and other notable music that they've tuned in to, are an unclassifiable French dynamic duo who have experimented with eclectic styles in their tracks.
   
  Baron can trace his roots to DJing acid and techno music, while eKa can recognize his beginnings as a guitarist in a French metal band. Both eventually joined forces to make diverse remixes, instantly receiving support from well-established musicians, which include the following: The Crookers, Steve Aoki, Eagles of Death Metal, Shinichi Osawa, Designer Drugs, Steed Lord, Partyshank, A1 Bassline, Larry Tee, Dada Life, Stereoheroes and Bryan Cox.
   
  Mustard Pimp's debut single 'Oh La La Satan' was released under Crux Records in September 2008, immediately followed by MP released in their second EP Raging Blood under Idiot House Records the following month.
  Early in 2009, they released their third EP RER EP, available on the Internet. In July 2009, Mustard Pimp signed the singles, 'Cherry' and 'Kiwi' under super hot Dim Mak Records. The same year, they released a 12-hour mixtape called Hercules Mixtape, which represented all of their influences. To top it all off, they doubled the number and did it again in January 2010 with a 24-hour Mixtape that was a global hit on blogs.
   
  Mustard Pimp have been featured on blogs from all corners of the world. In addition, they have released more than 25 mixtapes within the last two years. To date, their mixtapes and tunes have already been downloaded over 150,000 times.
   
  their single 'Rock, Paper, Scissors' was released on June 2010 on Dim Mak records.

  Currently, the duo are working on their debut album.


name_last: Jesse Malin & The St Marks Social
name: Jesse Malin & The St Marks Social
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/342.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jesse_Malin__and__The_St_Marks_Social-Burning_The_Bowery.mp3
website_link: http://www.jessemalin.com
event_category: Showcase
event_sub_category: Rock
search: Jesse Malin &amp; The St Marks Social
original_serial: event_MS12343
original_venue_serial: Maggie Mae's Gibson Room
description:
  After three critically acclaimed solo records, dozens of world tours and TV appearances, Jesse Malin found himself back in New York City questioning his next move. From his days fronting seminal hardcore trio Heart Attack and infamous glam punks D Generation, then seven years on the road as a solo artist, Malin had cultivated a devout fan base. He'd shared stages with everyone from The White Stripes to Counting Crows, The Hold Steady to Lucinda Williams, but felt like he was losing the plot.

  Malin contemplated going back to school, becoming a standup comedian or a Las Vegas wedding DJ, and even started work on a documentary film about DC hardcore Rastafarians The Bad Brains. For over a year he didnít play or record. When asked by a Hollywood screenwriter to pen songs for a film about author J.D. Salinger, Malin ó a fan of Catcher in the Rye and other Salinger works ó traveled to Cornish, NH hoping to speak to the famous recluse. In typical punk-rock fashion, instead of getting the interview, Malin landed at the local precinct for trespassing and was released only after the cops watched his video duet with Bruce Springsteen for 'Broken Radio' on YouTube and were convinced he was just a writer doing research. Though he never met Salinger (who passed away this past January), Malin made the most of the experience by writing 'The Archer' and 'Lonely at Heart'ótwo songs that would make him want to work again and become the basis for his new album.

  Over the summer of 2009, in the basement of Avenue A watering hole Hi- Fi, the songs came forth. Malin, with impresario Don DiLego, drummer Randy Schrager, guitarist Matt Hogan, and bassist/DJ Tommy USA, worked with his newly formed band to bash out an album's worth of gritty anthems, and The St. Marks Social was born. A solid band, but one with an open door to Malin's community of musician friends - longtime partner in crime Ryan Adams, pop singer Mandy Moore, fellow label mate Brian Fallon, and former bandmates from D Generation Howie Pyro and Danny Sage - the Social is a group effort to keep the P.M.A. Says Malin, 'To me, rock 'n' roll is an exorcism that begins every night when the sun goes down, the music starts playing, and the spirits start flowing. It helps to say things in public over dirty microphones. It's a way to spit out the poison.'

  When Jesse met producer Ted Hutt (Lucero, Flogging Molly, The Gaslight Anthem) one drunken night at a local bar, their talk of making a record fast, loose, and raw, was the beginning of Huttís quest to create a record that would encompass Malin's roots and evolutionófrom hardcore thrasher to punk/folk singer-songwriter. The album's basic tracks were laid in three days at Greenpoint, Brooklynís Mission Studios, and the rest at Sonic Youth's Think Tank Studios in Hoboken, NJ. Filled with the characters Malin does bestómessengers and misanthropes, hipsters and hypocritesóand as always, his constant themes of redemption, nightlife, heartbreak, and survival, LOVE IT TO LIFEóa sentiment taken from a ticket stub Joe Strummer autographed for Jesseówas built with desperate optimism that shouts in gang vocals that no matter how bad it gets, youíre never alone.

  LOVE IT TO LIFE will be in stores on April 27, 2010. Jesse Malin and The St. Marks Social will start a residency this month at the Bowery Electric in New York to get warmed up for a run of dates with label mates Gogol Bordello in April.


name_last: Of Mice & Men
name: Of Mice & Men
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/906.jpg
website_link: http://thearteryfoundation.com/artists/ofmiceandmen/
event_category: Showcase
event_sub_category: Rock
search: Of Mice &amp; Men
original_serial: event_MS11997
original_venue_serial: Emo's Annex
description:
  After recording 'Someday Came Suddenly' and touring some with Attack Attack Austin left the band. After leaving, Austin decided to start something new on his own. He asked one of his best friends Jaxin Hall from New Zealand, to be his partner in crime and apart of whatever he did next. The two, got their friends in Though She Wrote and Miss May I, to help them write and record the song 'Seven Thousand Miles for What?' they had been working on. The next day they posted it and made this myspace. Five days later the inevitable happened. They joined up with the two people that had stood by them since day one. Rise and Artery were always considered family, and after hearing the song, they accepted us into theirs.

  Solidifying the line up with Valentino Arteaga from Lower Definition on drums, Shayley Bourget from Chapters and Covette on guitar and vocals, and Phil Manansala from A Static Lullaby on guitar, Of Mice & Men have already recorded their debut album to be released in February 2010 and have hit the road nonstop!


name_last: Alexander
name: Alexander
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1197.jpg
website_link: http://www.facebook.com/pages/Alexander/160392657312051
event_category: Showcase
event_sub_category: Folk
search: Alexander
original_serial: event_MS13885
original_venue_serial: The Phoenix
description:
  Alexander Ebert was only five years old when he discovered how much he loved recording. He found himself taping a cappella versions of songs from the Stand By Me soundtrack, complete with vocalized basslines and mouthed drums. “You could hear my sister in the background crying at one point. She’s two, and I’m trying to coax her into performing with me,” he explains. 

  “Recording is like painting for me,” says the singer. “When I’m by myself arranging a song, I’m running around naked, I’m eating crazy food, I’m yelling, I’m dancing. I change things, I try crazy things and silly things and serious things, and things I probably wouldn’t feel comfortable trying in front of a bunch of people. I just love recording and writing, so I’m always doing that.”

  But, up until last year when he started crafting the songs for his album Alexander alone in his bedroom, all of his musical endeavors had been collaborative -- including his ten-person band, Edward Sharpe and the Magnetic Zeroes. “I’d make demos and sometimes we’d use elements in the demos, but it was never upon me to do the entire thing,” Alex says. “I wanted to be able to build an album basically with my hands, like building a house by myself. And, by the way, building a house is something I’d love to do as well – to just be out in the middle of it by myself and understand what it is to do that.” 

  During breaks from touring with the Zeroes over the past year, Alex would hole up in his Los Angeles bedroom, working with a bare minimum of recording gear beyond a microphone and simple M-Audio direct box. He had his guitar, a Lowery organ he picked up at a St. Vincent’s thrift store in Los Angeles for seventy bucks, a clarinet he used for the bridge on “Truth” and a violin he’d found somewhere in Tucson on tour. He had his own voice, his breath, his knees to slap, his fingers to snap and his toes to tap. 

  He explains that some of his inspirations for the “mouth sounds” heard throughout the album come from all-time favorites of his like the 1970 chart-topping ditty “In The Summertime,” by British band Mungo Jerry. “You can find me whistling or singing that song all the time,” says Ebert, who also cites children’s clapping games like Patty Cake and the Disney tune “Zip A Dee Do Da” as loose inspirations. 

  There isn’t a single sound on the ten-song album that Alexander didn’t perform himself. “I knew I wanted violin on the bridge of ‘Glimpses,’ but I had never played violin,” he says, by way of example. “I was just about to make the call to have a friend come play it, but I first asked myself why I wouldn’t try it myself. I suppose, a fear of sucking. So, as an experiment, I took a walk and filled myself with as much love and fearlessness as I could, just to see what my take on it would be then. Of course, in that state, the adventurer took over and said 'Fuck, yes, let’s do it.' After all, I had a violin just sitting in my living room.  To me, it’s a very humble album with sky’s-the-limit sort of qualities, and so I didn’t really shy away from doing whatever I felt like doing.” 

  And though there is tremendous depth, beauty and poignancy to be found in songs such as “Truth,” “In The Twilight” and “A Million Years,” an impish track called “Awake My Body” seems to epitomize the album as a whole. “I was feeling exhausted and wanted to encourage myself and my body,” He says of the tune. “Not in the sense of body image, but more like an appreciation of the cells themselves. It’s about trying to be the physical representation of my spirit, whatever the hell that is, whatever the heaven that is. It’s about what it means to wake up and be really alive and embrace the three dimensional world.” 

  Alexander comes out on March 1st. Alexander will play select shows in Los Angeles and at South By Southwest before returning to the studio to complete work on the upcoming second LP from Edward Sharpe and the Magnetic Zeroes.


name_last: How to Ensure a Diverse Tech Event
name: How to Ensure a Diverse Tech Event
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HowToEnsureADiverseTechEvent.jpg
website_link: http://www.swirlspice.com
hashtag: #diverseevents
event_category: Future15
event_sub_category: Future15
search: How to Ensure a Diverse Tech Event Erica Mauter swirlspice.com
original_serial: event_IAP7861
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Erica Mauter (swirlspice.com)

  Summary
  Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.


name_last: Video Analytics and the Future: Mastering the Data-Stream
name: Video Analytics and the Future: Mastering the Data-Stream
name_index: V
picture_big_url: http://img.sxsw.com/2011/events/VideoAnalyticsAndTheFuture.jpg
website_link: http://www.dropcam.com
hashtag: #dropcam
event_category: Future15
event_sub_category: Future15
search: Video Analytics and the Future: Mastering the Data-Stream Greg Duffy Dropcam
original_serial: event_IAP7992
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Greg Duffy (Dropcam)

  Summary
  The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.


name_last: Librarians and Technology Meet Up
name: Librarians and Technology Meet Up
name_index: L
event_category: Meet Up
event_sub_category: Meet Up
search: Librarians and Technology Meet Up Monica Sack SXSW STAFF
original_serial: event_IAP000501
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Monica Sack (SXSW STAFF)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in exploring the intersection of technology, data services and libraries. Cash bar onsite.


name_last: LBF
name: LBF
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F31185.jpg
website_link: http://www.LBFthefilm.com
youtube_link: http://www.youtube.com/watch?v=7hEqE1xyR8s
event_category: Screening
event_sub_category: Narrative Feature
search: LBF Alex Munt
original_serial: event_FS11425
original_venue_serial: Alamo Ritz 1
description:
  Director: Alex Munt
  AUSTRALIA | 65 minutes
  Muntmedia


  Starring:
  Toby Schmitz, Bianca Chiminello, Gracie Otto, Septimus Caton, April Rose Pengilly, Iren Skaarnes


  LBF. A pop-art film based on the novel ‘Living Between Fucks’ by Cry Bloxsome. Goodchild, a young writer, lands back home, direct from Paris, to attend his ex-girlfriend’s funeral, The Dead Girl. At an afternoon motel party he encounters The Beautiful Financial Backer who works in advertising. At the wake she commissions him to write ‘The Love Enterprise’. The past and present collide as Goodchild slides through a hot Australian summer. Haunted by the twin ghosts of love and death, he is pushed to his very limits. LBF is a modern story of love, loss and desperation.


name_last: My Sucky Teen Romance
name: My Sucky Teen Romance
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F30689.jpg
website_link: http://www.cheesynuggets.com
youtube_link: http://www.youtube.com/watch?v=I14X7SbUArY
event_category: Screening
event_sub_category: Narrative Feature
search: My Sucky Teen Romance Emily Hagins
original_serial: event_FS11433
original_venue_serial: Rollins Theatre
description:
  Director: Emily Hagins
  USA | 80 minutes
  Cheesy Nuggets Productions


  Starring:
  Elaine Hurt, Patrick Delgado, Santiago Dietche, Lauren Lee, Tony Vespe, Lauren Vunderink, Devin Bonnée, Tina Rodriguez, Sam Eidson


  On 17-year-old Kate's last weekend in town, she and her friends plan to spend it together at SpaceCON– the local sci-fi convention they attend every year. There, Kate meets Paul, a recently turned teen-vampire. But when the awkward teen romance goes wrong, Kate is bitten and turned into a vampire. Kate and her friends discover that Paul is not the only other vampire at the convention, and it is up to them to stop the bad guys and find a way to turn Kate back before it is too late.


name_last: Why Access to Goods and Services Trumps Ownership. The Mesh.
name: Why Access to Goods and Services Trumps Ownership. The Mesh.
name_index: W
website_link: http://meshing.it/
hashtag: #meshing
event_category: Book Reading
event_sub_category: Book Reading
search: Why Access to Goods and Services Trumps Ownership. The Mesh. Lisa Gansky Mesh Studios
original_serial: event_IAP5792
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Lisa Gansky (Mesh Studios)

  Summary
  Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a 'share economy' using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.


name_last: Wess Morgan
name: Wess Morgan
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/3363.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Wess_Morgan-You_Gave_Me_Hope.mp3
website_link: http://www.wessmorgan.com
event_category: Showcase
event_sub_category: Gospel
search: Wess Morgan
original_serial: event_MS14680
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Wess Morgan began traveling and singing at a young age along side his parents, Pastors Joseph & Yolanda Morgan, and siblings Joey and Delana. By the time Wess was a teen, his life took a turn for the worse when Wess began using drugs and drinking alcohol, which quickly turned to him abusing both substances. The abuse took several turns including repeated jail sentences along with time spent in recovery centers away from home, family and friends. Although many had given up on Wess, his family and close friends held on to their faith in God that Wess would be delivered from a grim life filled with so many uncertainties. 

  Wess would eventually recover and thereby embrace the mission to become an agent of change in the lives of people in need of transformation before and after drug and alcohol abuse. 
    
  Today, Wess Morgan is the founder and director of the Wess Morgan Foundation, a 501(c) (3) non-profit organization that has a focus on drug and alcohol prevention and recovery. The foundation is working with churches, government programs, civic and community centers stateside and abroad in an effort to steer youth away from drugs and alcohol use, and guiding them towards participating in humanitarian based initiatives poised to enrich their personal lives, neighborhoods and communities. The foundation serves youth in urban communities within Hendersonville and Gallitan Tennessee on an ongoing basis through faith-based and educational programs. Wess Morgan is also the founder and CEO of Bowtie World Music, a music production company that produces music recordings bearing Wess Morgan's brand. The company is expanding its intellectual property offerings beyond music to include books, films, documentaries and programming for television.


name_last: Ireland Technology Summit
name: Ireland Technology Summit
name_index: I
hashtag: #irelandtech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00726
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Mark Little (Enterprise Ireland)
  Matt Bonner (Enterprise Ireland)
  Michael Geraghty (Enterprise Ireland)

  Summary
  The Ireland Technology Summit will provide an hour-long exploration of the new media scene in Ireland. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Ireland then be sure to attend this session!

search:
  Ireland Technology Summit Mark Little Enterprise IrelandMatt Bonner Enterprise IrelandMichael Geraghty Enterprise Ireland


name_last: Promoting DisCord in the DesCene
name: Promoting DisCord in the DesCene
name_index: P
website_link: http://howlinwuelf.com/
hashtag: discord
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP5504
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  Howard Wuelfing (Howlin' Wuelf Media Inc)

  Participants:
  Bert Queiroz (N/A)
  Eli Janney (Girls Against Boys)
  Lyle Preslar (N/A)
  Monica Richards (The Mercyground)

  Summary
  The Washington, D.C. 'punk' scene evolved from a small success-free community to one of the most revered scenes in American underground music. From the earliest days of 'punk nights' at The Keg to the emergence of hardcore punk, survivors tell the tale.

search:
  Promoting DisCord in the DesCene Bert Queiroz N/AEli Janney Girls Against BoysLyle Preslar N/AMonica Richards The MercygroundHoward Wuelfing Howlin' Wuelf Media Inc


name_last: EnergyHub Launch Party!
name: EnergyHub Launch Party!
name_index: E
event_category: Party
event_sub_category: Various
search: EnergyHub Launch Party!
original_serial: event_OE00324
original_venue_serial: Paradise
description:
  Join us to celebrate the launch of the EnergyHub home energy management system! Get hands-on product demos, chat with EnergyHub designers, and enjoy drinks on us. Tweet us @EnergyHub!


name_last: Never Too Late
name: Never Too Late
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F21316.jpg
website_link: http://www.happytreefilms.com
event_category: Screening
event_sub_category: Texas High School
search: Never Too Late Marco Bottiglieri
original_serial: event_FS11611
original_venue_serial: Alamo Lamar C
description:
  Director: Marco Bottiglieri
  USA | 4 minutes


  Starring:
  Deanne Moore


  It is never too late to follow your dreams. That is the message Deanne Moore is trying to get out in her song 'Never Too Late' with a fun, exciting music video that will make you want to try something you never thought you could before!


name_last: Socially Regulated: Social Media in Regulated Industries
name: Socially Regulated: Social Media in Regulated Industries
name_index: S
website_link: http://www.med20.com
hashtag: #SocReg
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP5789
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Shannon Paul (Blue Cross Blue Shield of Michigan)
  Shwen Gwee (Vertex Pharmaceuticals Inc)

  Summary
  While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines.   

  This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: 

  * A general overview of some regulated industry regulations/ limitations   
  * Championing organizational change, with respect to digital communication 
  * Developing internal policies/guidelines for social media   
  * Working with internal legal/regulatory departments for reviews and/or approvals 
  * Developing social media strategies within highly conservative corporate cultures

search:
  Socially Regulated: Social Media in Regulated Industries Shannon Paul Blue Cross Blue Shield of MichiganShwen Gwee Vertex Pharmaceuticals Inc


name_last: Evan Voytas
name: Evan Voytas
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/45187.jpg
website_link: http://www.cascine.us
event_category: Showcase
event_sub_category: Pop
search: Evan Voytas
original_serial: event_MS11527
original_venue_serial: Swan Dive
description:
  Evan Voytas is an LA-based singer/multi-instrumentalist. Hailing from rural Pennsylvania, Evan grew up listening to cassettes of ‘60s and ‘70s pop.  Throughout his high school years he traveled to Philadelphia to study with Acid Jazz luminaries Steve Giordano and Pat Martino.  He continued his studies when he moved to New York at age 18, becoming interested in classical theory and atonalism.  His interest in jazz diminished as he became more reclusive, immersing himself in various religious texts and 70's new age paperbacks.  Disappearing in New Mexico for a time, he reemerged in New York and was recruited to play lead guitar for big name pop acts, touring the world playing arenas and the television circuit.

  Three years later, Voytas returned to his roots and moved to a farmhouse on a dirt road in Pennsylvania where the solitude inspired him to start recording his debut EP.  His music then led him to Los Angeles, where he currently resides. With influences ranging from T. Rex to Daft Punk, Evan's music evolved into a new sound. Reverting to a spare, minimal pop format, Voytas writes an instantly familiar tune, but frames it with a sonic landscape that simultaneously references '70s pop and '90s rap. Evan has recently played guitar in the live bands of Gonjasufi and Flying Lotus and continues to tour with his own backing band.


name_last: Congratulations! Your Brand Is About to Become Obsolete
name: Congratulations! Your Brand Is About to Become Obsolete
name_index: C
website_link: http://www.rga.com
hashtag: #R/GAsavebrands
event_category: Branding / Marketing
event_sub_category: Dual
search: Congratulations! Your Brand Is About to Become Obsolete Andrea Ring R/GAWilliam Charnock R/GA
original_serial: event_IAP7110
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Andrea Ring (R/GA)
  William Charnock (R/GA)

  Summary
  Blockbuster had it all figured out.
  Kodak was America’s favorite company.
  Tower Records was the place to be.
  Cunard was the fastest way to travel.

  Alas, no more. Each of these companies were blindsided by innovation. In the blink of an eye, their entire reason for being disappeared into thin air.

  Every day companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It’s a challenge that can only be addressed by changing culture and behavior, and by a mix of traditional and digital thinking.
   
  1)Identify the opportunity (brand, consumer, behavior, competition)
  2)Convince the right people that they have a problem (get thee to the CEO)
  3)Build things for consumers and internal audiences (useful things)

  This session will train people to think differently about how they approach problems, to look at fixing the big picture instead of tactical problems, and to see the opportunity in change.


name_last: Employee Wellness: Farce or Untapped Potential?
name: Employee Wellness: Farce or Untapped Potential?
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/EmployeeWellnessFarceOr.jpg
website_link: http://contextcommunication.com
hashtag: #eewellness
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP7813
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Aaron Sklar (IDEO)
  Fran Melmed (context communication consulting llc)

  Summary
  Wellness programs are popping up everywhere in Corporate America. To stem the ever-rising cost of health care, more and more companies are throwing points-based systems, incentives, and discounted weight, tobacco cessation, and fitness programs at their employees. Meanwhile, dubious employees aren’t snapping up these benefits. And employers are miffed. 

  Should they be? Or is the problem housed in the current piecemeal approach to wellness? Explore and debate a more expansive approach to employee wellness, one where the workplace becomes a driver of health for the emotional, physical, and financial benefit of both the organization and the individual.

search:
  Employee Wellness: Farce or Untapped Potential? Aaron Sklar IDEOFran Melmed context communication consulting llc


name_last: Social Media Data Visualization: Mapping the World's Conversations
name: Social Media Data Visualization: Mapping the World's Conversations
name_index: S
website_link: http://ripetungi.com/
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7771
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Adam Bly (Visualizing.org)
  Benjamin Wiederkehr (Interactive Things)
  Eric Friedman (Foursquare)
  Robin Richards (JESS3 LLC)

  Summary
  As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual.

  This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.

search:
  Social Media Data Visualization: Mapping the World's Conversations Adam Bly Visualizing.orgBenjamin Wiederkehr Interactive ThingsEric Friedman FoursquareRobin Richards JESS3 LLC


name_last: The Jungle Rockers
name: The Jungle Rockers
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3447.jpg
website_link: http://www.thejunglerockers.com/
event_category: Showcase
event_sub_category: Rock
search: The Jungle Rockers
original_serial: event_MS13106
original_venue_serial: Continental Club
description:
  'The Jungle Rockers are the result of five friends soaking up a hot and sticky drunken summer in Austin. We needed an outlet to chronicle our terrible behavior,' says lead singer and guitarist Jason Borkowski. The Jungle Rockers are a grit under the fingernails working class kind of band that melds 60s rock & roll with the spirit of old Jamaican reggae and their own form of jungle rock. Influenced by legendary artists like Bo Diddley, The Clash, The Beach Boys, The Ramones and Black Flag, they add an unruly charm to the Austin music scene.


name_last: Sex it Up!
name: Sex it Up!
name_index: S
website_link: http://cinekink.com
event_category: Panel
event_sub_category: Content
original_serial: event_FP6907
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Lisa Vandever (CineKink)

  Participants:
  Alan Levy (Buckley and Curtis)
  Lynn Comella (N/A)
  Vivian Darkbloom (Kink Studios)
  Zach Clark (-)

  Summary
  What’s the difference between art and porn? The old joke is that “one is in focus,” but it’s also an aesthetic distinction that is increasingly irrelevant. Just as more “mainstream” indie filmmakers are utilizing explicit themes and imagery in their works, a new school of directors working on the adult side of the industry are creating works that defy the porn clichés. Even if you’re not looking to bare all, here’s your chance to learn from each and tell stories that move past the bedroom door to embrace the full range of our experiences.

  What’s the difference between art and porn? The old joke is that “one is in focus,” but it’s also an aesthetic distinction that is increasingly irrelevant. Just as more “mainstream” indie filmmakers are utilizing explicit themes and imagery in their works, a new school of directors working on the adult side of the industry are creating works that defy the porn clichés. Even if you’re not looking to bare all, here’s your chance to learn from each and tell stories that move past the bedroom door to embrace the full range of our experiences.

search:
  Sex it Up! Alan Levy Buckley and CurtisLynn Comella N/AVivian Darkbloom Kink StudiosZach Clark -Lisa Vandever CineKink


name_last: Sound & Scene: Made In Israel
name: Sound & Scene: Made In Israel
name_index: S
event_category: Screening
event_sub_category: Shorts Program
search: Sound &amp; Scene: Made In Israel Yuval Nathan, Merov Nathan, Onili
original_serial: event_FS11678
original_venue_serial: Alamo Ritz 1
description:
  Director: Yuval Nathan, Merov Nathan, Onili
  ISRAEL | 90 minutes


  SXSW Film and Wyatt Brand present a unique music/film/interactive convergence brunch as two Israeli bands—Eatliz and Onili—play live to their stunning, award winning videos. GRAMMY®-nominated directors Yuval and Merov Nathan Skype in from Tel Aviv.


name_last: Le Castle Vania
name: Le Castle Vania
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/3078.jpg
website_link: http://www.lecastlevania.com
event_category: Showcase
event_sub_category: Electronic
search: Le Castle Vania
original_serial: event_MS11802
original_venue_serial: Barcelona
description:
  Atlanta based and internationally known, Le Castle Vania, commonly known as Dylan Eiland, quickly escaped the local trappings of his hometown in Georgia to play music around the world. Atlanta’s burgeoning music scene allowed him to develop his passion for music and nightlife, and he soon gained notoriety with his riotous DJ sets and penchant for production, which made him a household name in the dirty and distorted, indie-electro scene.
   
  Since the summer of 2006, Le Castle Vania has toured nonstop, taking his catchy electro dance beats on the road.  He blurs the lines between cultures and cliques, from Mexico City to London Town, with his own signatory sound. He has DJed along side some of today’s hottest acts, such as Justice, MSTRKRFT, Simian Mobile Disco, Busy P, Uffie & Feadz, Kavinsky, Soulwax, Surkin, Para One, The Presets, Steve Aoki and Crystal Castles. However, Dylan prides himself on more than simply pushing vinyl for the masses.  He’s also an avid producer and engineer; when not on the road he’s locked in the studio writing tracks from scratch and remixing his favorite bands. The attention he received from his remix of “Black Eyes” by Indie darlings Snowden (Jade Tree Records), quickly put Dylan on the map, the track continues to rock dance floors worldwide.
   
  URB Magazine included Le Castle Vania in their Next 100 for 2008, NYLON and Jane Magazine absolutely demand he play at their events.  Fader, Flavorpill and BigStereo have all “raved” about his remixes.  It’s clear this is a talent not to be dismissed, for Le Castle Vania is sure to be on the tip of everyone’s tongue and his sounds to be banging in everyone’s heads throughout 2008.

  His most recent creative endeavor is one part musical production, one part DJ performance, one part Blake Miller of Moving Units/Weird Science notoriety, and numerous parts of innovation…namely Lies In Disguise.  After finding a home at So Sweet Records and cranking out some original tracks and remixes for Partyshank and Toxic Avenger, these two have gained notoriety as the up-and-comers to keep your eye on.  They are currently working on remixes for Shinichi Osawa and Late of the Pier and are gearing up for a DJ tour to Mexico and Europe.


name_last: We're All Fanmade: Your Band As A Meme
name: We're All Fanmade: Your Band As A Meme
name_index: W
website_link: http://music.aol.com
hashtag: fanmade
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP6700
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Rae Votta (Out Magazine/AOL Music)

  Participants:
  Adam Samiljan (Fueled By Ramen)
  Greta Morgan (GOLD MOTEL LLC)
  Mike Fabio (Warner Bros Records)

  Summary
  The Internet is no longer a dirty little secret for freaks & geeks, it's everyone's sandbox. If bands want to succeed they have to take it seriously, love it all night AND respect it in the morning. Memes are defined as concepts that spread quickly on the Internet, and creating them requires skill, luck and research. Memes rely on imitable cultural ideas. Memeifying your band involves creating something that’s shared, instead of pushed. How can acts  embrace the power of fan media?

search:
  We're All Fanmade: Your Band As A Meme Adam Samiljan Fueled By RamenGreta Morgan GOLD MOTEL LLCMike Fabio Warner Bros RecordsRae Votta Out Magazine/AOL Music


name_last: NeckBone
name: NeckBone
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/1038.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/NeckBone-OK.mp3
website_link: http://myspace.com/neckbone512
event_category: Showcase
event_sub_category: Funk
search: NeckBone
original_serial: event_MS15218
original_venue_serial: Kiss &amp; Fly
description:
  Blurb about NeckBone

  NeckBone is an original funk hop band that is produced by local talent, Ter'ell Shahid (works with Bavu Blakes, Chalie Boy, Symbolic One (Kanye West producer), MC Overlord,  Rapid Ric, Smakola of the Dirty Wormz, Vallejo, D-Madness Experiment and many others).  The 9 piece band consists of a multitude of talent.

  They have performed at many venues in Austin including Antone's, Speakeasy, Beso Cantina, Dirty Dog, The Plaza at City Hall, and they are the first and only hip hop band to play at One World Theatre.  

  NeckBone released their first album, 'Filthy Raggs Ridin Muzik' in 2009.  See some of the reviews here: www.urbanianentertainment.com.

  To find out more about this interesting band of funkhop, call 512-773-2997


name_last: Refresh, Together: The Pepsi Refresh Project in 2011
name: Refresh, Together: The Pepsi Refresh Project in 2011
name_index: R
event_category: Special Programming
event_sub_category: Panel
search: Refresh, Together: The Pepsi Refresh Project in 2011 Andrew Katz PepsiCoShiv Singh PepsiCo
original_serial: event_IAP000661
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Andrew Katz (PepsiCo)
  Shiv Singh (PepsiCo)

  Summary
  In 2010, Pepsi launched the Pepsi Refresh Project, one of the year’s most successful marketing efforts and among the top 5 social media programs ever according to Forbes leading to millions of conversations online, hundreds of funded ideas and billions of media impressions. In this behind-the-scenes panel, learn about the strategy and execution of an effort that is transforming how brands create movements, engage more deeply with their consumers digitally and make a difference in the world. The panel will focus on the learnings from 2010 and the 'dynamic refresh' of the project to make it even more digitally engaging, impactful and transformative in 2011 for consumers in America.‬


name_last: Shawn Chrystopher
name: Shawn Chrystopher
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/42966.jpg
website_link: http://www.honourrolestudent.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Shawn Chrystopher
original_serial: event_MS13893
original_venue_serial: Venue 222
description:
  The Inglewood, California native has spent a lifetime perfecting his craft with hopes of one day showcasing his gifts to the masses Growing up, Shawn Chrystopher (Born Shawn Christopher Garrett, II) fell in love with music at a very early age; taking a liking to Kriss Kross, 2Pac, Puff Daddy, and Michael Jackson--to name a few. As a kid, Shawn would take a small radio into his backyard and pretend as if he were performing for a sold out stadium, using his television remote as his microphone. “I remember having one of my 'performances' in my backyard one afternoon, and glancing over and seeing my mom watch me. She kind of had this 'what the hell is this boy doing?' look on her face.....but I still finished my show.” -Shawn Chrystopher In 1997, during his first day at Foshay Learning Center, Shawn was introduced to music in a different light as he enrolled into his very first music class. In this class, he was not only taught the fundamentals of music--such as melodies and music theory--he also acquired the knowledge of music history as well as the skills to not only play, but master many different instruments. It was that same year that Shawn met industry exec and life-long mentor/friend Tom Sturges. At the time Tom, who was head of Shaquille O'neal's record label 'TWisM,' came to Shawn's school to meet with another student who he was sponsoring in a mentorship program. Coincidentally, during his visit Tom was able to see Shawn perform at one of the many assemblies he took part in, and instantly saw the talent and star-power Shawn possessed. As high school came to a culmination, Shawn, then known in his area as one of the premier entertainers, not only continued to perfect his skills as an MC, but also honing the craft of producing. 'I would literally sit and make 5 beats a day, then at the end of the week delete them all; I kept this going for months. The reason why I would delete them is because they weren't any good. I knew they weren't good, but just like every other skill, you have to practice to get it perfected. Im sure Jordan didn't make the first shot he ever took.' -Shawn Chrystopher In 2003, at the age of 16, Shawn was awarded a 4 1/2 year scholarship to the University of Southern California, where he would study Political Science. While in school, Shawn learned the necessary skills of business and networking that would help him conduct himself in a professional manner whenever he was not in 'entertainer' mode. These skills were nothing more but mere additions to Shawn Chrystoper's already 'micro-manager' demeanor. More than just a rapper, Chrystopher is known to do everything himself--and if he cant do it, he asks to have the final decision on anything made regarding him or else he wants no part of it. Shawn writes, performs, produces, mixes, and masters all of his own music; something he sees being a necessity in the music industry if longevity is to be achieved. 'The era of the 'regular rapper' is almost done. Soon people are going to be asking 'well we know you can rap, but what else do you do?' There are many musicians who write and produce their own music, however in hip-hop, being one-dimensional was accepted. That won't last for too much longer.' -Shawn Chrystopher Five years later, after careful planning and patiently learning the ins-and-outs of the music industry, Shawn Chrystopher, formally released his critically-acclaimed debut mixtape 'I.W.G.: I Wear Glasses'; garnering him a major co-sign by fashion powerhouse LRG Clothing as well as its owner Jonas In the fall of 2009, Shawn released his debut LP 'A City With No Seasons' via his website, HonourRoleStudent.com. 'A City With No Seasons' was Shawn's true introduction to the world as it was his first project with the music entirely produced by him (his prior mixtape was comprised mostly of industry instrumentals). With his debut album, Shawn Chrystopher set out to push the envelope with today's rap music; choosing song concepts and instrumentation that would normally be reserved for an alternative act. 'Some people really feel that it's virtually impossible to create something different in this day and age when it comes to music; I strongly disagree. I look at music as fingerprints; being independently exclusive to every musician. The reason why music, especially hip-hop, stays stagnant during certain periods of time is because artists tend to try and duplicate another artists' 'fingerprints' because he or she has created a winning formula in the form of a hit song. Just because something worked for one artist doesn't necessarily mean that it will work for me, so I have chosen to basically be my own artist, and create a sound that can only be linked to me as a musician.' -Shawn Chrystopher With intellect, superior musical talent, and passion for all that he does, the future is truly bright for Mr. Chrystopher.


