# event_type

name_last: The Bravery
name: The Bravery
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/4491.jpg
website_link: http://www.thebravery.com
event_category: Showcase
event_sub_category: Rock
search: The Bravery
original_serial: event_MS15010
original_venue_serial: Stubb's
description:
  Some of the longest waits are the most worth it. You'd be forgiven for thinking you'd heard the last of The Bravery  the NYC future-synth post-punks who rampaged through the UK in 2005-6 with their thunderous Top Ten hit 'An Honest Mistake' and the inspired eponymous Top Five album from which it sprang. A record that combined electronica, funk, pop and punk in such dazzling combinations it resembled, by turn, a psychopathic electro-punk outfit, The Strokes wired to the National Grid and no band we'd ever heard the like of before. With their hard drinking, wild partying and songs of electrifying brilliance, The Bravery seemed sure to burn bright and brief.

  Far from it: in their absence from the UK spotlight  prompted by wrangles with their UK label which stymied the release of their second album in Britain - they've become one of America's most runaway success stories.

  'We've been focussing on the States,' says Sam Endicott, somewhat modestly. 'It was great  [2007 single] 'Time Won't Let Me Go' was the biggest hit that we had and then [its follow up] 'Believe' came out and was even bigger than that. It was a really ubiquitous song in America for a long time. Touring America takes forever so we got used to touring constantly and played with a lot of great bands.'

  He considers all of his major US and UK hits, his mountain of radio plays, his standing as one of the most sought-after songwriters in America today. And he sighs a sigh full of appreciation and relief. 'We have the best fans.'

  The Bravery, you see, were never quitters. This is the band, formed in 2003 around the core of Sam and keyboardist John Conway, who built a die-hard fanbase with exhaustive tours and residencies in New York and London throughout 2004. Who were among the first to utilise Myspace long before The Arctic Monkeys had even found the boot button. And the band who, even when their star was in the ascendance in the UK, never slacked - at one point in May 2005 they hired helicopters to play three gigs in one day. This was a band too dedicated and determined to be throttled to death by a little bit of red tape.

  'All the stuff that happened in the UK was exactly the sort of thing we swore we'd never get involved with,' says Sam, 'the industry battles, the red tape, the bureaucracy. So we just said 'we're not gonna do that anymore' so we left. In the States there was none of that, we could just put out music and be a band, so it was very free-ing.'

  The Bravery threw themselves into conquering their homeland instead, with spectacular results. Having toured supporting the likes of U2 and Depeche Mode, in 2007 they embarked upon three solid years of touring the States (including a stint on Green Day's stadium tour), recording new material in bedrooms and the back of the bus as they went. The twelve songs that started coming together were amorphous beat-beasts, and The Bravery struck on a concept worthy of their name. After recording a slick, less synth-heavy studio version of the songs over a month in producer Brendan O'Brian's studio in Atlanta and releasing it as second album 'The Sun And The Moon', they completed their more electro-fried self-recorded versions and released 'The Sun And The Moon Complete': a 2CD set consisting of the same twelve songs recorded in opposite ways  one CD (the 'Moon' side) of their lo-fi home recorded versions and one slick studio version ('Sun').

  'It's interesting because some people gravitate more towards one side and some towards the other,' Sam claims. 'When you hear a song recorded in two different ways you understand it better, you get more of a full perspective of it.'

  Like a modern day 'Melon Collie And The Infinite Sadness', the album made a huge splash in the States, debuting at Number 24 in the US album chart and spawning two major radio hits  widescreen Americana first single 'Time Won't Let Me Go' broke the Alternative Top Ten while the funk-pop follow-up 'Believe' reached US indie classic status, staying at Number Four in the Modern Rock charts for six weeks. 

  As 2009 dawned, however, not everything was going Sam's way. 'We'd been touring a very long time, too much. I had a very long relationship and ultimately all the touring destroyed it, so I was pissed at that, angry with the whole thing. And that was reflected in the music. I often write journals or on scraps of paper or napkins and I'd go back and read these scraps of paper and a lot of them would be really angry. I used to not show that to anyone, I'd hide these things. So I thought it was time for me to put that side out there. 'Stir The Blood' is an expression that means to awaken yourself, to create energy, to revitalise.'

  Hence The Bravery's third album 'Stir The Blood'  recorded in a disused church in upstate New York over the summer of 2009 with producer John Hill and released in the US in December 2009  was a return to their churlish electronic roots. 'It's a darker album. That's the place where I was at the time, that's how I was feeling. So it was more angry than the previous album. We wanted to take it back to where we started, in the basement.'

  Darkness? Anger? It was right there in the subterranean J&MC atmospheres and self-destructive intent of the (remarkably catchy, considering) first single 'Slow Poison'. Or in 'Adored', the escape song based on a story Sam was told in a New Orleans bar called Bucket Of Blood by a couple who'd barely survived Hurricane Katrina. Or in the anger sex of 'Hatefuck', complete with a video, directed by bassist Mike 'Dirt' Hindert, which features a girl in a gas mask cutting a vagina into a man's groin.

  Vicious, terrifying and sado-masochistic stuff, but as Sam explains, 'a lot of the songs are about the intensity of being in love and how that can turn on itself. To me it's about transcending, about taking something positive out of a negative situation. There was a positive thing that comes out of all the songs. There's a transcendence.'

  He chuckles to himself. 'The guy that mixed our last album said that our songs are happy from the waist down and sad from the waist up.'

  It's the waist-down element that's turned Sam into one of US pop's most significant modern songwriters, though. John Hill had connections with MIA and Santigold and so - while working on Bravery music together, writing up to ten songs a day - Sam suddenly found a new outlet for the tracks that didn't fit his band. Before he knew it he'd penned three songs for Shakira's last album (including worldwide hit 'She Wolf') and was working with Santigold on a song for Christina Aguilera's forthcoming record. So how does he feel about being the man who made the globe howl like a weremodel?

  'It was something I stumbled into,' Sam explains. 'I'd write a song and think it wouldn't make sense for me to do it. So what do I do? Throw it out? I started to realise I could give these things to other people, so it's very creative. Sometimes I get to write with really interesting people, I've been doing hip-hop and R&B stuff. I can do a hip-hop song and learn something about The Bravery.'

  And if The Bravery weren't already becoming a cultural force all of their own, their brand new track 'Ours' also turned up as a main song on the latest Twilight movie soundtrack. 'We wrote it with no intention of the Twilight thing,' Sam says, 'but the woman who was in charge of making the soundtrack heard a demo of the song and really liked it. The Twilight soundtrack is its own phenomenon.'

  Not bad for a band who've spent half a decade in 'the wilderness', huh? And finally Britain is about to get its chance to fall for The Bravery all over again  with their label issues finally resolved, they hit the UK again at the start of the year for a residency at London's Hoxton Bar And Kitchen and nationwide dates, ahead of a record release later in the year.

  'We couldn't be happier, very excited,' Sam enthuses. 'We always loved playing the UK, we toured there more than any non-British band during that period. We're very happy to be free of the past situation and ready to come back.'

  Y'know, you just don't know what you've got 'til its gone. And some other country is hogging it


name_last: The Eagleman Stag
name: The Eagleman Stag
name_index: E
picture_big_url: http://img.sxsw.com/2011/films/F22028.jpg
website_link: http://mikeyplease.co.uk
youtube_link: http://www.youtube.com/watch?v=zvXEXNIYaAE
event_category: Screening
event_sub_category: Animated Short
search: The Eagleman Stag Mikey Please
original_serial: event_FS11951
original_venue_serial: Alamo Lamar A
description:
  Director: Mikey Please
  UK-ENGLAND | 9 minutes


  Starring:
  David Cann, Tony Guilfoyle


  Peter’s life has been spent in both fascination and fear of his quickening perception of time with age. As he nears the end of his days, his interest turns to obsession and he undertakes progressively extreme measures to control and counter times increasing pace. Peter also discovers that if you repeat the word ‘fly’ for long enough it sounds like you're saying ‘life’. This is of no real help to him. His answers lie in the brain of a beetle.


name_last: Reading Rainbow
name: Reading Rainbow
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/40904.jpg
website_link: http://www.myspace.com/levarmotherfuckingburton
youtube_link: http://www.youtube.com/watch?v=kI9aoTGH8Zw
event_category: Showcase
event_sub_category: Punk
search: Reading Rainbow
original_serial: event_MS13434
original_venue_serial: Antone's
description:
  When we first saw Philadelphia’s Reading Rainbow at a house party in Texas earlier this year, their ultra-primitive live show was a bolt from the blue. Nothing short of beautiful bashing beats, mesmerizing melodies, and an overall crushing display of songwriting simplicity done right, when it seems so easy to do wrong. Just a two-piece boy and girl couple, utilizing a captivating and metronomic drum beat underneath a scaly and spidery, yet irresistible guitar crunch, it was impossible to resist then, and we still haven’t been able to shake off the shivers they induced to this day. One of a handful of new bands with an instantly unique and penetrating sound all their own, Reading Rainbow drive a deep groove down the center of each well-beaten track on the Prism Eyes LP, creating the addicting and awe-inspiring hum of fuzz-laden pop noise that will have your heart palpitating in seconds.

  The incredibly bright and sparkling hooks interlaced on each track of Prism Eyes, jaunt ecstatically between erotic and neurotic, with the wall of soaring vocals and stunning guitar/keyboard interplay knocking out hit after glorious hit. Scraping up equal parts scuzz-chug guitar and sugar beats never felt so good as it does here, further locking in Reading Rainbow’s solid reputation as the pop masters that they’ve truly become. It’s just track after track of chill-inducing, feverishly-angelic, heavenly dark pop hits that you couldn’t remove from your head without some serious brain surgery, obviously letting you know that it’s time to crack open that candy-coated skull of yours, and dump this record right in.


name_last: Canada House
name: Canada House
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/canada_house.jpg
event_category: Party
event_sub_category: Various
search: Canada House
original_serial: event_HB1783
original_venue_serial: Paradise
description:
  Join us Thursday through Saturday at Canada House at 6th and Trinity. Thursday performances by Great Lake Swimmer, Rah Rah, In-Flight Safety, Cadence Weapon, PS I Love You, Frazey Ford, Imaginary Cities, and The Sheepdogs. Friday performances by Lindi Ortega, The Golden Dogs, Dinosaur Bones, Bonjay, DVAS, Adam Cohen, Buck 65, Sweet Thing, and Ron Sexsmith. Join us Saturday for performances by City and Colour, Shad, Mother Mother, Ty Hall, The Goodluck Assembly, My Favourite Tragedy, St. Joe’s Mission.


name_last: Know Your Opponents, Grow Your Fans.
name: Know Your Opponents, Grow Your Fans.
name_index: K
website_link: http://www.chiefingredient.com
hashtag: #growfans
event_category: Social Graph
event_sub_category: Core Conversation
search: Know Your Opponents, Grow Your Fans. Alane Boyd Chief Ingredient IncPat Lynch WomensRadio
original_serial: event_IAP8146
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Alane Boyd (Chief Ingredient Inc)
  Pat Lynch (WomensRadio)

  Summary
  This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following: 

  .       Where and how to collect competitive data
  .       Where and how to locate your target market online
  .       How to leverage this data and view the 'big picture'
  .       Initial steps that should be included in all marketing plans


   This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers.  Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors.  This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.


name_last: Danny Brown
name: Danny Brown
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3613.jpg
website_link: http://www.dannythehybrid.com/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Danny Brown
original_serial: event_MS14971
original_venue_serial: Beauty Bar/Palm Door
description:
  Bridging the gap between hipster and hood rap without ever compromising his integrity, Danny Brown, the Hybrid of Hip Hop is on the brink of hitting the big time. His hometown, the once thriving city of Detroit and it's current hardships are a strong influence on his lyrics.

  With five mixtapes and two albums under his belt, Danny Brown has built up a diverse fan base over the last six years. He made the decision to release all of his music for free, explaining, 'If I'm not being paid to make music, then I shouldn't be selling music. Producers give me the beats for free; engineers give me studio time for free. I don't pay to write these raps, so why should I charge people? I want people to hear it more so than I want to profit from it anyway.'

  The rapper has had close brushes with mainstream success, most significantly when Roc-A-Fella Records showed interest in him back in 2004. For those that don't know what happened next, the record label disbanded, leaving Brown with little choice but to move back to Detroit. With his first mixtape, Browntown completed under Roc-A-Fella, he began work on the first in the Detroit State Of Mind mixtape series. Unfortunately the law came knocking and Brown was sentenced to a year in jail. He spent his time wisely, writing rhymes every day to J Dilla's Donuts, which played on repeat in his head.

  On his release, Brown made three records within a year, including his first album, Hot Soup, which was released when he was still sleeping on his grandma's floor. 'I was just getting out of jail so I didn't have nowhere else to go, I've got my own apartment now so I'm climbing up a little bit.' After a two-year rest, Brown came back with his second album, The Hybrid, released in March this year.

  'Ain't shit to do but play target practice on each other out here.'

  From an early age Brown knew what he wanted to do in life. 'When I was five I would get asked what I wanted to be when I was older, I used to say a rapper and the whole class would laugh.' Eventually becoming embarrassed by his classmates' reactions, Brown expressed a desire to become a comedian. He took his new career choice seriously, and learnt how to set up jokes for stand up, something that has obviously crossed over into his rapping. He admits that his comedic side is probably his reaction towards anger. 'For the most part I'm kind of funny, I like to have fun. I'm a stoner, so I'm too high to be angry.' Brown is a funny guy and his dry humour is present throughout the interview. When asked if he is an angry person, he responds, 'Uh, I have emotions like normal human beings.' Even his ad-libs are amusing, in particular his trademark high-pitched laugh.

  On some songs, Brown's voice seems to be filled with anger, but he explains that it is simply due to his desire to express emotion. 'I'm just trying to prove that I can make good music. I don't think I'm angry, maybe hunger's the right word for it, I just really want people to understand what I'm doing.' The raw, scratchy tones on Greatest Rapper Ever, an example of this hunger, are enough to convince you that the title is true. The same tones can be heard on Re-Up in which he documents a life of crack dealing, in which a former Motown singer became a customer.

  Seeing the tragic transformation of the once flourishing city of Detroit has obviously affected those old enough to remember the days of Motown. 'We used to walk past Motown every day, the actual recording studio and didn't feel nothing. In some sense it's bitter sweet. We made all this good music here, but they took it away from us and it's never been back again.' Brown explains that the former glory of Motown has been left to crumble. 'In the sixties, Detroit was the most thriving economy for black people; it built a lot of shit. When we had the Motown shit popping off, they were buying mansions in the hood, building them from scratch. Forty years later, that mansion is boarded up.' Shockingly, the younger generation cares little about the glamorous past life of their city. 'I don't think a thirteen-year-old would know how big it was. They wouldn't give a damn.'

  Growing up in Detroit has caused the rapper to feel anger towards the situations his peers face. 'When you walk out of your house everyday and see the living conditions we have, it wouldn't makes too many people happy.' Having seen the collapse of the motor industry and the effect it had on lives, issues involving money frustrate him the most. 'Why have you got casinos in the brokest city in America? That's like kicking people when they're down. Selling people this dream that they can put a dollar on a slot machine and become a millionaire. So you're trying to take our last?' His own grandmother was personally affected, 'Someone like my grandma, who worked her whole life to retire and be able to live good the rest of her life is broke now because of a casino.' On Hot Soup, a track called Succeed features a sample quote that claims six out of ten teenagers are unable to get a job upon leaving school. When asked if that is still the case, Brown responds, 'Six out of ten? I would say it's more like eight out of ten now.'

  Changes are taking place in Detroit however, although they may not improve the living conditions of all Detroit natives. A number of big budget Hollywood movies have been shot in the city over the last three years, something that looks set to become a trend. 'What they're gonna do eventually is take Detroit back and regentrify it. All the broke people here are gonna be moved out to a suburb on the outskirts. It's changing in some sense but it's not changing for the better, they're just kicking the broke people out. In a minute, it's gonna be too expensive to live in Detroit, especially with them shooting all these movies out here. It's gon' change.' But for now Brown is making the most of Detroit's appeal. 'I just saw a million dollar movie being shot on my corner, I ate well off them yesterday, thanks to the movie budget. I stole mad sodas! I got soda in my refrigerator thanks to that movie. Good looking SWAT 2.'

  His music has brought opportunities to travel around America leaving him with a perspective that is different to his peers. 'There's a lot of people that feel that Detroit is a great city and they love living here and it's fun but then I'm like, 'You never been nowhere then. Ain't shit to do but play target practice on each other out here'.' He goes on to add, 'To be honest with you, I don't think I knew how bad Detroit was until I was an adult. It let me know how bad my city was when I went to a place like New York which they say is bad.' Despite the city's influence on his music, Brown expresses a desire to escape. 'I just wanna get out of Detroit, because me being here, the only possibilities are bad ones.' Elaborating on this point, he explains, 'Before this whole situation that's just come up, I was ready to start back selling weed. I'm not about to start selling weed. Shows weren't coming like I figured they would and I still gotta pay bills, man.' Though his life is improving through his music, the changes have come through his own hard work. Brown once said in an interview that Obama's presence in the White House would never change his life and he confirms that he still feels this way, 'I'm still sitting in Detroit with the same living conditions I did before. My life ain't changed, I mean besides me not sleeping on my mom's floor no more.' With a laugh he reveals the only difference in his life has been linked to sexual appeal, 'Interracial has been popping. I wasn't getting this many white girls before so thanks, shout out to Obama for that.'


name_last: SXEncore: Tucker and Dale vs Evil
name: SXEncore: Tucker and Dale vs Evil
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31484.jpg
website_link: http://www.tuckeranddale.com
event_category: Screening
event_sub_category: Narrative Feature
search: SXEncore: Tucker and Dale vs Evil Eli Craig, Eli Craig
original_serial: event_FS12308
original_venue_serial: **Westgate
description:
  Director: Eli Craig, Eli Craig
  Canada | 89 minutes


  Starring:
  Tyler Labine, Alan Tudyk, Katrina Bowden, Jesse Moss, Chelan Simmons, Phillip Granger, Brandon Jay McLaren, Christie Laing


  Two lovable West Virginian hillbillies, are headed to their 'fixer-upper' vacation cabin to drink some beer, do some fishin', and have a good time. But when they run into a group of preppy college kids who assume from their looks that they must be in-bred, chainsaw wielding killers, Tucker & Dale's vacation takes a bloody & hilarious turn for the worse.


name_last: Schlachthofbronx (with Spoek Mathambo)
name: Schlachthofbronx (with Spoek Mathambo)
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/786.jpg
website_link: http://schlachthofbronx.com
youtube_link: http://www.youtube.com/watch?v=zxap9Ymlu64
event_category: Showcase
event_sub_category: DJ
search: Schlachthofbronx (with Spoek Mathambo)
original_serial: event_MS12522
original_venue_serial: Friends
description:
  Munich is more then Oktoberfest and - musically speakin - 'Giorgio Moroder' Disco music. Few people know that the capital of Bavaria is not only a hot spot for beer but also for BASS music. Over the last few years the Munich scene development was quite healthy, with the two guys from Schlachthofbronx getting the most exposure, playing raves with the big names of the Global Bass scene, like Buraka Som Sistema, Major Lazer, etc... 
  After an earlier blog buzz and due to the great media feedback on the launch of their selftitled full length debut-album (on Disko B) they toured all over Europe and even represented their airhorn-heavy sound in Southafrica in 2009. The album features guest singers from Costa Rica and Mali, joint work with brassbands from Bavaria, rappers from Southafrica as well as a ghettotek-collabo with german MC Ron Foto. 
  Berlin based tropicalbasslabel Man Recordings released two EPs, including their smasher „Ayoba“ with Southafrican superstar-MC Spoek Mathambo and new swedish riot grrrl Gnucci Banana on vocal duties in 2010. With their album and the EPs (as well as countless hi-profile remixes, see list below) under their belt they played almost all important festivals across Europe - like Lowlands, Roskilde, Eurokennes, Frequency, Dour or Melt. They left crowd after crowd with happy sweaty smiles after a powerpack of schlachthofbronx´ 
  takes on Rave, Dancehall, Dubstep, Baile Funk, Bounce, Cumbia, soca and Traditional bavarian music – always custommade and targeted on maximal dancefloor impact. 
  After a busy years end of 2010, including being asked to support grammy/oscar-nominated pop princess M.I.A. on her Eurotour the guys from Schlachthofbronx are set to go even bigger in 2011, with strong new releases like their upcoming EP on Diplo's Mad Decent fuelling their constant touring through all clubs that are ready for some serious bass, sirens n airhorns -and which can spell their name correctly!

itunes_link:
  http://audio.sxsw.com/2011/mp3/Schlachthofbronx-Schlachthofbronx_-_Nasty_Bass_ft._Spoek_Mathambo__and__Bigspace.mp3


name_last: The Greatest Movie Ever Sold
name: The Greatest Movie Ever Sold
name_index: G
picture_big_url: http://img.sxsw.com/2011/films/F31429.jpg
website_link: http://www.sonyclassics.com
event_category: Screening
event_sub_category: Documentary Feature
search: The Greatest Movie Ever Sold Morgan Spurlock
original_serial: event_FS11493
original_venue_serial: Paramount Theatre
description:
  Director: Morgan Spurlock
  USA | 88 minutes


  Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
   
  The Greatest Movie Ever Sold is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock’s production company, Warrior Poets, along with Snoot Entertainment’s Keith Calder and Jessica Wu, who produced.


name_last: Future Fitness: The Power of Personal Data
name: Future Fitness: The Power of Personal Data
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FutureFitnessThePowerOfPersonal.jpg
website_link: http://www.tiffanypritchard.com
hashtag: #futurefitness
event_category: Health
event_sub_category: Core Conversation
original_serial: event_IAP8162
original_venue_serial: Hilton Garden Inn
description:
  Room: Trinity

  Participants:
  Jamie Unwin (Kitsite)
  Tiffany Pritchard (All City Media/Tiffany Pritchard Pilates)

  Summary
  With the rise of cheap electronic devices like Nike+, Adidas miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings.  The Core Conversation will explore these sites and devices and discuss what makes them useful as opposed to being another sports marketing gimmick.  

  Some topics that we'll discuss include The personal benefits: how online fitness sites add to one's overall training program (ie. data visualisation/ goals/ feedback), The social affects: getting more people involved in community and peer support, from online running races (Nike's Human Race) to interactive fitness clubs, The data collection and privacy issues: how is the data useful outside of a users immediate training programme, can it be combined with other data to give insight into personal or public heath patterns. Are there concerns that users are giving away too much personal data?  And lastly, The future predictions: what are the benefits once the devices become more advanced (ie. better monitoring of data such as heart rate, body fat and weight). What are possible negatives?

search:
  Future Fitness: The Power of Personal Data Jamie Unwin KitsiteTiffany Pritchard All City Media/Tiffany Pritchard Pilates


name_last: Meet Up with the City of Austin
name: Meet Up with the City of Austin
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/city_of_austin.jpg
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: Meet Up with the City of Austin
original_serial: event_OE00103
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Join SXSW and The City of Austin at the Trade Show Meet Up Pavilion for an informal meet and greet following The Trade Show Opening Ceremony on Next Stage. This dedicated time allows registrants to engage with key members of the government, as well as Austin businesses in the flourishing tech and creative sectors. Find out what makes Austin diverse and successful by learning about collaborative efforts among industries and with our global partners.


name_last: Marcy Playground
name: Marcy Playground
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3511.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Marcy_Playground-Gin__and__Money.mp3
website_link: http://www.MarcyPlayground.com
event_category: Showcase
event_sub_category: Rock
search: Marcy Playground
original_serial: event_MS13371
original_venue_serial: 512 Rooftop
description:
  Though you may know them best for their 15-week stay as Billboard chart-topper though irresistible single “Sex and Candy,” modern rock band Marcy Playground made sure that this was just the beginning of their musical career. Starting in 1997 with a self-titled album that went on to sell 1.7 million, the band continued its original sound with follow-up records “Shapeshifter” (1999) and “Marcy Playground 3” (“MP3”) (2004). While garnering obscure commercial recognition in likening to their debut, the albums demonstrated a tremendous period of creative growth for MP and are considered as “cult classics” among the most loyal of the band’s fans. 

  	2009 marked the arrival of their critically acclaimed fourth album “Leaving Wonderland…In a Fit of Rage,” what frontman John Wozniak notes as “the most personal record [he’s] ever made.” The record not only can be strongly recognized for its level of involvement from the band, but as what led to a chance to get the band’s fans involved with follow-up crowd sourced album “Indaba Remixes from Wonderland.” The album, released in part by Woz Records (formed in 2009 by the band’s very own John Wozniak) as well as Capitol/EMI gave fans the opportunity to add their own personal touch to MP tracks by remixing them. Out of 100’s of entries, the band hand-selected 13 of their favorites to appear on the special release. 

  	Their sound attracts the big screen as well. MP has been featured on many soundtracks, such as Cruel Intention, Antitrust, Simply Irresistible, as well as many films by writer/director Kevin Smith (Jay and Silent Bob Strike Back, Zack and Miri Make a Porno.)  

  Today, you can find Marcy Playground back on the road, touring internationally.  In 2011, MP plans to release the first volume of a rarities album from their early years on Capitol Records.


name_last: Christeene, 'Bustin' Brown'
name: Christeene, 'Bustin' Brown'
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29137.jpg
website_link: http://www.CHRISTEENE.org
event_category: Screening
event_sub_category: Narrative Short
search: Christeene, &quot;Bustin' Brown&quot; PJ Raval
original_serial: event_FS12138
original_venue_serial: Alamo Ritz 2
description:
  Director: PJ Raval
  USA | 4 minutes
  Three dollar Cinema


  Starring:
  CHRISTEENE, T-Gravel, C-Baby


  In “Bustin’ Brown”, the fourth installment of the CHRISTEENE Video Collection, CHRISTEENE confronts the ever-present bastardization of anal sex from mainstream bourgeois heterosexuals by returning “da buh-hole” to its rightful owners.


name_last: Breaking Out of the World Music Ghetto
name: Breaking Out of the World Music Ghetto
name_index: B
website_link: http://www.rockpaperscissors.biz
hashtag: worldghetto
event_category: Panel
event_sub_category: Late Entry
search: Breaking Out of the World Music Ghetto Dmitri Vietze Rock Paper Scissors Inc/FlipSwitch PR LLC
original_serial: event_MP8169
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Moderator:
  Dmitri Vietze (Rock Paper Scissors Inc/FlipSwitch PR LLC)

  Summary
  World music is getting hipper, grittier, and younger (Balkan Beat Box, Chicha Libre, Antibalas, All Music is World Music Showcase, etc.) and indie music is getting more international (Vampire Weekend, MIA, Blk Jks, The Fader Fort, etc.). Will the two merge so there is no longer a distinction? Until then, how can international artists who keep their roots intact or merge cultures and languages break out of the world music ghetto? What can we learn from MIA, Vampire Weekend, and Fela? Do musicians have to sing in English to cross over? What is the role of photos and videos in breaking down walls? Whether you are into Afrobeat or Balkan electronica, Latin Alternative or Asian Massive, join this explosive and interactive conversation about taking global music off of the coffee table and onto the main stage. Topics will include why some promoters prefer to stay in the world music ghetto, phases of fan conversion, building from niche to mainstream, branding/marketing across cultures, getting mainstream presenters to accept gritty sounds, and why world music has some advantages over other categories. This panel turns the conference model on its head, where you the audience are the panelists.


name_last: Next Stage: The Art of Transmedia Storytelling
name: Next Stage: The Art of Transmedia Storytelling
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/radical.jpg
hashtag: #SXSW@radical
event_category: Trade Show
event_sub_category: Various
search: Next Stage: The Art of Transmedia Storytelling
original_serial: event_OE00047
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Justin Wilkes, @radical.media’s Executive Vice President of Media and Entertainment, whose credits include Nike BattleGrounds and Jay-Z: Fade to Black, will take us through the process, challenges, and opportunities of transmedia storytelling. Joining him will be Grammy-nominated recording artist Kenna, to discuss Summit on the Summit. 

  radicalmedia.com


name_last: Malford Milligan
name: Malford Milligan
name_index: M
event_category: Showcase
event_sub_category: R&B
search: Malford Milligan
original_serial: event_MS14352
original_venue_serial: Continental Club
description:
  AUSTIN'S BEST KEPT SECRET ~ MALFORD MILLIGAN 



  Malford Milligan's powerful, raspy voice and riveting stage presence, have drawn comparisons to such soul icons as Otis Redding and Al Green. With his nationally acclaimed band 'Storyville,' he recorded 3 CDs for Atlantic Records and November Records. He has performed on Austin City Limits twice with 'Storyville,' and once with Eric Johnson. Malford Milligan has also appeared on the Conan O'Brian show and has toured and appeared with Bonnie Raitt, BB King, James Cotton, Edgar Winter, Double Trouble, Kenny Wayne Shepard and many others. Malford has recorded on more than 30 albums with such artists as, Hal Ketchum, Marcia Ball, Doyle Bramhall, Alejandro Escovedo, Sue Foley, Stephen Bruton, Chris Smither, Eric Johnson, Double Trouble, The Boneshakers, and Toni Price. 

  Now working with his new band featuring legendary Austin rhythm section Yoggie Musgrove and Brannen Temple, along with keyboard wizard Phil Redmond and guitar slinger Jeff Plankenhorn, Malford won't be a secret for very long.





  'Best Male Vocalist of the Decade'
  ~Austin Chronicle


  'Malford Milligan may be the next great soul singer...his tenor resonance and barking delivery invite comparisons with Sam Cooke and Otis Redding, and when he's onstage you can't take your eyes off him!!!'
  ~Texas Monthly Magazine


name_last: Matt Shadetek
name: Matt Shadetek
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/1206.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Matt_Shadetek-Dem_Nuh_Like_It.mp3
website_link: http://www.mattshadetek.com
event_category: Showcase
event_sub_category: Electronic
search: Matt Shadetek
original_serial: event_MS12699
original_venue_serial: Flamingo Cantina
description:
  Matt Shadetek is one of New York City’s most exciting producers. His live sets encompass contemporary dancehall, UK funky, and dubstep, all delivered with Shadetek’s unique production voice which bridges the underground-mainstream divide. He’s one of the rare DJs who can rock a crowd with sets composed solely of his own dancefloor bangers and remixes.

  Matt’s early love for hiphop and dancehall along with edgy electronic sounds led to his Warp Records debut album Burnerism as part of the duo Team Shadetek. While Matt was living in Berlin and touring Europe, the followup LP Pale Fire was released, featuring the underground hit “Brooklyn Anthem”. The hit song kick-started a dance craze in the Brooklyn reggae scene (leading to over 100 fan videos of kids dancing to it).

  Returning to NYC, Matt founded the Dutty Artz label/production crew with DJ /Rupture. Shadetek produced Jahdan Blakkamoore’s debut album, Buzzrock Warrior (!K7), pioneering its signature reggae-dubstep-rap sound. In 2009 he also teamed up with Rupture to release the mix album Solar Life Raft (The Agriculture). His latest release, on Dutty Artz, is Flowers, an effervescent solo instrumental effort that references dubstep, uk funky and garage. He has toured internationally both solo and accompanied by Jahdan as vocalist.
  Matt Shadetek


name_last: Anamanaguchi
name: Anamanaguchi
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/44377.jpg
website_link: http://www.myspace.com/anamanaguchi
event_category: Showcase
event_sub_category: Rock
search: Anamanaguchi
original_serial: event_MS11479
original_venue_serial: Mohawk
description:
  Anamanaguchi is a four-piece melodic, 8-bit rock band from Brooklyn, New York. Combining raw guitars and thrashing drums with a glitchy digital soundscape, they create a powerful, energetic sound that rests somewhere between organic and robotic. The band, started in 2003 by then 15-year-old Peter Berkman, released their debut POWER SUPPLY EP on the New York DIY label 8bitpeoples in 2006. In 2009 the lineup solidified with bassist James DeVito, Ary Warnaar on guitar & gameboy, and Luke Silas on drums and they released their second EP, DAWN METROPOLIS.

  Anamanaguchi embodies the triumph over youthful suburban boredom through house shows, pizza parties, and late night video game sessions with friends in the same way the Beach Boys did through cars, babes, and surfing. 

  They provided a brand new 24-song soundtrack to the SCOTT PILGRIM VS. THE WORLD video game (accompanying the NBC/Universal film) that was released on August 10th, 2010 by Ubisoft Montreal for Playstation 3 and Xbox 360. Abkco Music & Records digitally released the official soundtrack on August 24th, 2010 debuting at No. 3 on Billboard’s Heatseekers Albums chart (aka New Artist in SoundScan).
  Last summer, they released a series of singles for free download from their website, each complete with original frenetic, seizure-inducing animated cover art and an accompanying b-side.

  They are hyped and ready to party.


name_last: The Spring Standards
name: The Spring Standards
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41172.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Spring_Standards-Bells_And_Whistles.mp3
website_link: http://www.myspace.com/thespringstandards
event_category: Showcase
event_sub_category: Folk
search: The Spring Standards
original_serial: event_MS14803
original_venue_serial: Esther's Follies
description:
  The Spring Standards are an energetic force of three-part harmony circling over a rock n' roll sound with an old country aftertaste. From small towns to big cities, they explode on stage with spirit, spontaneity, and a style all their own. They are, in no particular order: James Cleare, James Smith and Heather Robb. Each member of the band is a songwriter and multi-instrumentalist, and they use their strengths as a trio to create a sound that listeners might expect from a band twice their size. With an emphasis on three-part harmony and a variety of instrumental switching, their range and energy make each live show a unique event.  Paste Magazine chimes, 'It's no easy task to find a country/folk haystack buried amongst noisy New York needles, but this winsome three piece rewards the hunter.'   The band’s first full-length album Would Things Be Different, produced by Bryce Goggin, was released on April 13th of this year.


name_last: Causebuilding Games: Fundraising & Social Gaming Streams
name: Causebuilding Games: Fundraising & Social Gaming Streams
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CausebuildingGames.jpg
website_link: http://amoration.wordpress.com/GamesFTW
hashtag: #GamesFTW
event_category: Greater Good
event_sub_category: Dual
original_serial: event_IAP7417
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Evonne Heyning (Toyshoppe Systems)
  Josephine Dorado (The New School/This Spartan Life)

  Summary
  With the rise of DIY gamebuilding engines the cost of game production now makes it possible for nonprofits, political campaigns and other public organizations to create a game overnight.  Trends in social gaming for the social sector include persistent communities for causes, dynamic solution-based crowdsourcing challenges and transmedia campaigns that fit well with video and web planning for large or small groups.

  Are you trying to live video with virtual worlds for your upcoming fundraising event?  Need to create a quick game, campaign or experience for your constituents but daunted by the task?  Selling virtual goods to raise money for a crisis cause?

  Explore mixed reality production, streaming embeds, twitter and comment community integration, game creation on the fly, collaborative processes for production.  Figure out how to get your teams building together in 3D worlds, video mixes, challenges and design jams.  Play your passion and make it fun for new people to engage with you!

search:
  Causebuilding Games: Fundraising &amp; Social Gaming Streams Evonne Heyning Toyshoppe SystemsJosephine Dorado The New School/This Spartan Life


name_last: Your Caption Here: How-to Manipulate Images Without Photoshop
name: Your Caption Here: How-to Manipulate Images Without Photoshop
name_index: Y
website_link: http://www.austinkleon.com
hashtag: #sxswcaptions
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP5703
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Austin Kleon (Austinkleon.com)
  Drew Dernavich (The New Yorker)
  Jessica Hagy (N/A)
  Maris Kreizman (Slaughterhouse 90210)
  Ross Nover (The System)

  Summary
  We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage 'Show don't tell' is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.

search:
  Your Caption Here: How-to Manipulate Images Without Photoshop Austin Kleon Austinkleon.comDrew Dernavich The New YorkerJessica Hagy N/AMaris Kreizman Slaughterhouse 90210Ross Nover The System


name_last: Companion Gaming: Single Brand Engagement Across Multiple Platforms
name: Companion Gaming: Single Brand Engagement Across Multiple Platforms
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/companiongaming.jpg
website_link: http://www.ubi.com
hashtag: #compgame
event_category: ScreenBurn
event_sub_category: Solo
search: Companion Gaming: Single Brand Engagement Across Multiple Platforms Chris Early Ubisoft
original_serial: event_IAP7135
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Chris Early (Ubisoft)

  Summary
  This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption.  Lessons learned and some suggested best practices will round out the session.


name_last: Sound Decisions: A Reality Check on Using Music in Film
name: Sound Decisions: A Reality Check on Using Music in Film
name_index: S
event_category: Panel
event_sub_category: Various
original_serial: event_FP990056
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Doreen Ringer-Ross (BMI)

  Participants:
  Carter Armstrong (Warner Bros Pictures)
  Dayna Goldfine (Something Ventured)
  Laura Karpman (Art Farm West)
  Seth Kaplan (Evolution Music Partners)

search:
  Sound Decisions: A Reality Check on Using Music in Film Carter Armstrong Warner Bros PicturesDayna Goldfine Something VenturedLaura Karpman Art Farm WestSeth Kaplan Evolution Music PartnersDoreen Ringer-Ross BMI


name_last: Foster & Lloyd
name: Foster & Lloyd
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/3819.jpg
website_link: http://radneyfoster.com
event_category: Showcase
event_sub_category: Alt Country
search: Foster &amp; Lloyd
original_serial: event_MS13448
original_venue_serial: Saxon Pub
description:
  FOSTER & LLOYD IT'S ALREADY TOMORROW
  Looking back at the history of music, you can pinpoint those times when change takes place...something new replaces the old. Music that once sounded 'like this' suddenly sounds 'like that.' In the 1930's, country music was considered to be the sound of hillbilly string bands. When the music was electrified, a honky-tonk shuffle played with a drummer became the new sound. It was still country.
  In the mid-to late 1980s, there was another sea change-a short period of undeniable diversity coming out of Nashville that broke through on country radio. Steve Earle famously referred to it as 'the great credibility scare,' a time of creative freedom that's rarely been seen since. In the thick of that wide-open feeling, the duo of Foster & Lloyd came together and-along with Earle, Dwight Yoakam, Lyle Lovett, Rodney Crowell and others-was a part of the movement that changed the sound of country music and pioneered the Americana movement.
  In 1985, Radney Foster and Bill Lloyd were two young singer-songwriters signed to the same song publisher. They came from different backgrounds but had enough in common to create an almost immediate response to the songs they co- wrote and recorded. Their first success came as songwriters (early songs were recorded by Sweethearts of the Rodeo and Ricky Van Shelton), but it was the distinctive sound of their publishing demos that gained them their record deal with RCA Records.
  The duo mixed straight up Buckaroo country with jangly-Byrds sounds, looking and sounding a little louder than most of the other country acts of the era. Their first single, the rockabillyish-honky-tonkin', 'Crazy Over You,' shot to the top of the charts, making them the first duo in Country music history to score a No. 1 on their debut single.
  Foster & Lloyd also became one of the first acts to be played simultaneously on Country and College radio, sharing common musical ground and press accolades with Rank and File, Lone Justice and the Blasters. The combination of their harmony vocals (recalling everyone from The Everly Brothers to Rockpile) with their self-produced guitar-centric sound and solid, clever song craft won over critics and fans alike.
  In the end, they recorded three groundbreaking albums for RCA (containing hits 'Sure Thing,' 'What Do You Want From Me This Time,' 'Texas in 1880' and 'Fair Shake,' as well as 'Crazy Over You'), toured internationally, garnered a Grammy nomination and were a constant presence at the CMA awards.
  The duo split in 1990, with both members going on to successful solo careers. Though they remained friends and wrote together sporadically over the years, it
  took a request from the Americana Music Association to reunite for a fundraiser to get the duo together again onstage. News that Foster & Lloyd were performing for the first time in 20 years spread like wildfire, and the show sold out in 15 minutes. The band that night included Cheap Trick bassist Tom Petersson and drummer Keith Brogdon, with a guest appearance by bluegrass virtuoso and longtime friend, Sam Bush, on mandolin.
  'It was so much fun getting back together onstage, and we realized that the new songs we had written together still had that magic,' says Foster. 'We decided to start getting together once a month to write. Soon the songs were pouring out, and we knew we needed to get back in the studio.' Again, like it was in the beginning, they went in to the recording process to please themselves firstlet the chips fall where they may.
  The result is the new album: It's Already Tomorrow. Fans of their older records will no doubt hear the familiar blend that only happens when Radney and Bill work together. One might think that after a twenty-year break, the vocal harmonies might creak a little but the duo sounds surprisingly strong from the opening notes. Foster's voice is strong, deep and resonant throughout the album and you can hear the years of experience in his tone and timbre. Lloyd is still hitting all the high harmonies with style. Their blend is cohesive and is arguably tighter than it used to be.
  As before, it's the guitars that hold center spotlight when it comes to the instrumental aspect of the Foster & Lloyd sound. Lloyd delivers his usual guitar hooks sounding reckless enough to be exciting but melodic enough to be memorable. There are plenty of crunchy guitars to go with the twangy and succinct solos' that you can hum later. Foster also adds both electric and rhythm acoustic parts to the mix.
  The listener will also hear a deeper kind of songwriting that comes with age and time. Radney and Bill both recognize the creative spark between them and talk about it without reserve.
  'When Radney and I get together, it's hard to tell where one thing ends and one thing begins,' says Lloyd. 'You may think the more country sounding stuff would be him, but sometimes it's me. You'd think a certain guitar lick would be mine, but sometimes it's his. There's also a 'third thing' that happens when we work together that's different from each of our solo writing and recordings.'
  'Years back, we would be able to get inside each other's heads pretty easily when we wrote-I think it kind of amazed both of us this time around how quickly we were able to get that back again.'
  From the ringing opening notes of 'It's Already Tomorrow,' the rockin' twin telecasters of 'That's What She Said,' to the plaintive harmonies of the final acoustic track 'When I Finally Let You Go,' the collection is vintage Foster &
  Lloyd. The duo co-wrote all twelve songs and co-produced the set, which was recorded and mixed by Justin Tocket (known for his work with Marc Broussard, the Randy Rogers band and others) with the same core band of Foster, Lloyd, Petersson and Brodgon.
  Petersson even joined the duo in co-writing one of the songs. 'Bill was out in Las Vegas, playing with Cheap Trick on their Sgt. Pepper's orchestra production,' explains Foster. 'I went out to write with Bill and see the show. We got together with Tom afterwards, and came up with 'Lucky Number.'
  The duo also dug up an old song, 'Picasso's Mandolin,' which they had written years before with Guy Clark, who recorded it on his Boats To Build album. 'We felt like we wanted to put our spin on the song,' says Foster. 'Bill found his original notes from that day, and we ended up writing another verse.' They called again on Sam Bush, who completed the track with an inspired mandolin solo.
  Other guests include legendary pedal steel guitarist Lloyd Green, who is featured on 'You Can't Make Love Make Sense' and the Beatle-esque ballad 'If It Hadn't Been For You.' Noted producer and former Emmylou Harris steel guitarist Steve Fishell also played blistering lap steel on 'Don't Throw It Away,' and singer/songwriter Beth Nielsen Chapman came by to lend her beautiful voice to 'Lucky Number.' After the core combo tracked the album, Radney and Bill recorded one last song, the acoustic-based 'When I Finally Let You Go,' in Radney's home studio. Bruce Springsteen's E. St. Band bassist, Garry Tallent, was in town visiting and added a nylon string bass part to the recording.
  Through all the inventive lyrical twists and turns and crackerjack guitar licks, what comes through loudest is a sense of fun, adventure...and freedom. 'Back then, we were concerned with trying to keep ourselves within a radio format,' says Lloyd. 'We would try and be different enough to stand out but we didn't want to color too far outsides the lines (although some would say we colored right off the page from the git-go). We didn't have any constraints this time. The sound of this new album is unfettered by formats...either real or imagined.'
  Country. Rock n' Roll. Power-pop. Folk. Americana. Whatever you want to call it, Radney and Bill combined make Foster & Lloyd music.
  It's Already Tomorrow.
  Hear it today!


name_last: Mother Mother
name: Mother Mother
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/45271.jpg
website_link: http://www.mothermothersite.com/media
event_category: Showcase
event_sub_category: Pop
search: Mother Mother
original_serial: event_MS15028
original_venue_serial: Swan Dive
description:
  EUREKA, the third studio album from Canadian avante pop quintet MOTHER MOTHER, is the band's most tenacious and undaunted record to date.  Slated for a Last Gang Records worldwide release on March 15, 2011, EUREKA offers up eccentric, hook laden pop-meets-rock songs housed in creative arrangements with clever lyrics and intricate harmonies.   
        
  Produced by Mother Mother's own Ryan Guldemond and mixed by Mike Fraser (AC/DC, Franz Ferdinand, Elvis Costello), the 12 new tracks that comprise the album surpass their predecessors with a greater sense of cohesion, exuberance and overall sonic depth.  Guldemond, the group's chief songwriter and front man describes the album as 'a vivid depiction of where the band's at right now, which is the height of our musicianship, song writing and strength as collaborators'.      
   
  In the signature Mother Mother animal themed vein, EUREKA's cover art portrays a techni-coloured Lion, baring its teeth.  Female vocalist / synth player, Molly Guldemond (she and Ryan are siblings), is the resident artist in charge.  'Our new songs are bolder and more animated, so I chose to use vibrant neons and brighter colours than ever before,' the multi-talented artist/musician reports.  'The word 'eureka' suggests epiphany and exciting discovery. The lion represents the animal instinct in us to pursue these breakthroughs; a predatory sense to hunt for deeper truth'. 
      
  Although principally an upbeat collection of songs, the dark lyrical tone, a signature element of the MM package, is alive and well in the album's wordplay.  'The Stand”, EUREKA's incredibly addictive lead off single is an urban hip hop tinged tale of a 'misanthrope who corrupts the minds of two young school girls' as described by Ryan, who wrote most of the song in his head as a 'silly rap style thing to bide time in transit'.

  The album's first track, “Chasing It Down”, laments the demise of the newness in things, while wearing the skin of an epic, Deep Purple-esque rocker, complete with a formidable organ hook.  The quintessential slow song, “Born In A Flash”, might just be the band at its most haunting and morose ever as this piano driven heavyweight marches through a versatile landscape of lush strings, choral beegees, and a killer back beat and bass line.  “Simply Simple” is just that, a perfect advocacy of the 'less is more' doctrine, while the dreamy “Getaway”, with Molly singing lead in her unique, gentle timbre, is the plight of an escapist.   

  With the release of EUREKA, Mother Mother is definitely poised to reach ground breaking heights and milestones, but that isn't to say an impressive legacy of international acclaim and accolades have not already been sung.  Their quirky, experimental debut, TOUCH UP, although not a mainstream success, perked the ears of many and marked the band as one to watch.  O MY HEART, the band's stellar sophomore release, was a more focused effort which received rave reviews, strongly securing Mother Mother as a relevant act in North America and abroad. Coming in at #1 in campus radio in Canada for 6 weeks straight, OH MY HEART was also rated the top 5 best overall album of 2008 on iTunes Canada, not to mention the 6th most added album on CMJ's Top 20 on release week. 

  Their first brush with mainstream radio success was that of the single “Body Of Years” which came in the top 10 at Canadian Alternative Rock and Modern Rock radio, and also landed them two 2009 Casby Award Nominations and a 2010 Canadian Radio Music Award Nomination.  Across the pond, critics and radio programmers alike continued in the trend of Mother Mother fandom.  The band's title track and first UK Single “O My Heart” went as far as capturing Record Of The Week on BBC Radio 2’s Radcliffe & Maconie Show, subsequently garnering much support from Radio 2 and Radio 6 in the UK as well as inclusion in Q Magazine’s Q50 for July 2010. 

  “Musically fearless, melodically inspired Canadians at their envelope-pushing best', says Q.  The notable Spin Magazine wrote 'Mother Mother coos lovely boy-girl harmonies, masking their dire lyrics while slyly exulting in the cleansing blaze.' 

  Mother Mother's notoriety stems not only from their knack at making great records, but also due in large part to their remarkable live show.  On stage, this group of five delivers a big sound, executing pristine vocal harmonies while utilizing a variety of multi-instrumental talents.  Ryan, wielding rhythm and lead guitar, sings lead in his unique, brazen falsetto, while the flanking vocal support of Jasmin Parkin and Molly, who both take on key and synth duties, complete the front line.  Jeremy Page on bass and horns, and Ali Siadat on drums and electronics round out the rhythm section to provide the music with an unbending backbone and multidimensional soundscape. 

  No stranger to life on the road, Mother Mother’s relentless touring has built a large and dedicated fan base.  They've graced the stage with such artists as Weezer, Pearl Jam, Tokyo Police Club, The Decemberists and Spoon.  They’ve toured with Canadian rock institutions Sam Roberts and Matthew Good, and have performed on a diverse array of festival/showcase stages including SXSW, CMJ, The Great Escape, Liverpool Sound City, Pop Montreal, V-Fest, Ottawa Blues Fest, Ed Fest, Rifflandia Music Festival, both the Vancouver and Montreal International Jazz Festivals, and the 2010 Vancouver Winter Olympic Games concert series LiveCity.

  Since the band's conception as an acoustic folk trio in 2005, they've since become a force to be reckoned with, reputed as an act who challenges the conventions of popular music, cultivating a sound all their own.  With substantial headway made in the US and Europe, Mother Mother continue to build on that momentum with EUREKA.  Keep an eye out for them in early 2011, it's going to be a big year for Mother Mother.


name_last: Left Brain Search = Google. Right Brain Search = X
name: Left Brain Search = Google. Right Brain Search = X
name_index: L
hashtag: #BetterSearch
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP5738
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Barney Pell (Microsoft/Bing)
  Don Turnbull (InfoTheory)
  Lior Ron (Google)
  Nikhil Daftary (Moodfish.com)
  Sep Kamvar (Stanford University)

  Summary
  Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.

website_link:
  http://www.facebook.com/notes/moodfish/our-sxsw-interactive-panel-left-brain-search-google-right-brain-search-x/153151948073134

search:
  Left Brain Search = Google. Right Brain Search = X Barney Pell Microsoft/BingDon Turnbull InfoTheoryLior Ron GoogleNikhil Daftary Moodfish.comSep Kamvar Stanford University


name_last: Games User Research: Oh no! You're Doing It Wrong!
name: Games User Research: Oh no! You're Doing It Wrong!
name_index: G
website_link: http://www.ea.com
hashtag: #GamesUserResearch
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP6011
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Bill Fulton (Ronin User Experience)
  Marina Kobayashi (Electronic Arts)
  Ray Kowalewski (Activision Publishing Inc)
  Rich Ridlen (Electronic Arts)

  Summary
  Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)

search:
  Games User Research: Oh no! You're Doing It Wrong! Bill Fulton Ronin User ExperienceMarina Kobayashi Electronic ArtsRay Kowalewski Activision Publishing IncRich Ridlen Electronic Arts


name_last: Cathy Davey, 'Little Red'
name: Cathy Davey, 'Little Red'
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F22124.jpg
website_link: http://www.lovelyproductions.com
youtube_link: http://www.youtube.com/watch?v=LU0gd-51gEw
event_category: Screening
event_sub_category: Music Video
search: Cathy Davey, &quot;Little Red&quot; Lorcan Finnegan
original_serial: event_FS12038
original_venue_serial: Alamo Ritz 2
description:
  Director: Lorcan Finnegan
  IRELAND | 4 minutes
  Lovely Productions


  Starring:
  Cathy Davey, Lorcan Finnegan


  Little Red sings in the forest, her voice calls forth the wolf.


name_last: Okie Soundcheck
name: Okie Soundcheck
name_index: O
picture_big_url: http://img.sxsw.com/2011/events/ok_buffalo.jpg
event_category: Party
event_sub_category: Various
search: Okie Soundcheck
original_serial: event_HB1682
original_venue_serial: Friends
description:
  Celebrate the opening night of SXSW Music at Oklahoma’s Buffalo Lounge (located at Friends). Join some of Oklahoma’s best musicians including Brine Webb, Josh Roberts, Ryan Lawson, The SKYS, Jabee, Jacob Abello, Rainbows are Free, DEERPEOPLE and The Non for free food, drink, a wifi hotspot, pop up store, and more. Check us out: www.oklahomafilm.org or 800-766-FILM.


name_last: Beta Wolf
name: Beta Wolf
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/173.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Beta_Wolf-Undertow.mp3
website_link: http://www.betawolfmusic.com
event_category: Showcase
event_sub_category: Rock
search: Beta Wolf
original_serial: event_MS14140
original_venue_serial: Emo's Annex
description:
  Beta Wolf is a rock band from Los Angeles, California. The group was formed at the beginning of 2010, and consists of Grant Arnow (vocals), Sergio Ruelas (lead guitar), Devon Pangle (guitar), Brian Pho (bass) and Chester Lang (drums). Beta Wolf grew from the ashes of the popular rock group Takota.


name_last: Adrian Lux
name: Adrian Lux
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/2907.jpg
website_link: http://www.myspace.com/adrianlux
event_category: Showcase
event_sub_category: Electronic
search: Adrian Lux
original_serial: event_MS11591
original_venue_serial: The Phoenix
description:
  Adrian Lux is the son of two musicians, but instead of letting his musical heritage just be a cute footnote, Adrian in fact collaborates with his mother and father making his music. As a teenage prodigy Adrian was already one of Stockholm's leading dancehall reggae DJs. The step from the most aggressive Jamaican music to the spacey sentimental pop that Adrian makes into dance music today could seem huge. Although for the children of the new dance music generation this is perfectly natural. It's all about dealing with strong feelings through dance.

  With one foot in the suburb where he grew up and the other in the pulsating Stockholm night life - Adrian Lux let’s both worlds collide through his music. He approaches dance music the same way he approaches the tempting treats of the night, always with careless curiosity. Adrian loves creating sounds that could be described both as minimal and grandiose. His music has its foundation on the dance floor, but often ends up in the air. Sometimes it even passes one or two teenage rooms on its way up there. Adrian Lux has been blowing up Stockholm- and European dance floors for over three years. What kind of club or crowd has never mattered, be it techno, house, or an indie event.

  Adrian Lux's two singles 'Strawberry' and 'Can't Sleep' echoes the dream of the perfect Swedish summer and the first steps of innocent teen love. But you can also sense a more serious, grown tone, originating in Adrian's experience moving from place to place, from genre to genre. And it's always there you will find Adrian's music, in the step between.

  'Teenage Crime' has gained international success topping the Australian charts and winning support from such artists as Tiesto, Swedish House Mafia, David Guetta, Pete Tong, Judge Jules, Ferry Corsten, Boy George, and more!


name_last: Senna
name: Senna
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31450.jpg
website_link: http://www.workingtitlefilms.com/films/view/film/103/senna
event_category: Screening
event_sub_category: Documentary Feature
search: Senna Asif Kapadia
original_serial: event_FS11457
original_venue_serial: Paramount Theatre
description:
  Director: Asif Kapadia
  UK-US-FRANCE | 104 minutes
  Working Title Films


  Starring:
  Ayrton Senna


  SENNA is the epic story of the inspirational life of Brazilian motor-racing legend, Ayrton Senna, the greatest driver of all time. Spanning a decade, it follows his battles on track and off, against the politics infesting the sport. Sublime, spiritual, occasionally ruthless, Senna conquers Formula One to become a global superstar whilst privately remaining humble & giving millions to poor Brazilians.  He contemplates life after racing but continues to live on the edge. Told solely through the use of archival footage, Asif Kapadia’s film is a thrilling ride worthy of its daring subject.
  Winner of the World Cinema Audience Award for Documentary at the Sundance Film Festival


  Preceded by: 
  Shinya Kimura
  Director: Henrik Hansen
  USA, 2010, 3 MIN


name_last: Talking To Turtles
name: Talking To Turtles
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/41769.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Talking_To_Turtles-Beam_Me_Up_Scotty.mp3
website_link: http://www.myspace.com/talkingtoturtles
youtube_link: http://www.youtube.com/watch?v=LVvIcvc3Zdc
event_category: Showcase
event_sub_category: Pop
search: Talking To Turtles
original_serial: event_MS13950
original_venue_serial: The Tap Room at Six
description:
  Talking To Turtles is a mixed duo living in Leipzig and a fantastic piece, especially live as from solo to five piece - sometimes described as Moldy Peaches from Germany, even they don't sound German. They sound warm, melancholic, weird and of course unique in a way you have to discover! 
  After self releasing a first EP in 2008 they wrote songs for their debut album „Monologue“ (DevilDuck Records) and recorded these in a friend’s living room 2009 in Berlin, Prenzlauer Berg. Ten days of isolation in a 20 square meters micro cosmos between nicotine and pasta, enthusiasm and defeat, between „perfect“ and „shit“ – isn’t that the place where good music comes out of?
  Talking To Turtles is Florian Sivers and Claudia Göhler, but that’s not it. „Monologue“ shows how important friendship nowadays is in creating music. Photos, cover, recording and the live scenario has become true under the title „AYF = Ask Your Friends“ instead of the good old DIY. Nevertheless this music is not less than gorgeous and nothing you can listen to without not being emotionally impressed.
  In 2010 they’ve already toured with Angus & Julia Stone and First Aid Kit plus several solo shows and festivals like Immergut & Reeperbahnfestival.
  Quotes
  „Sometimes whimsical, sometimes dramatic, „Monologue“ is the sound of a band on an adventure. Talking to Turtles are an authentic, unpredictable band that defy categorization.' (Joey Goebel, Autor)
  „Exquisite, charming, unpolished songs. The emotional qulaity of his voice reminds me to the LowFiness of the Moldy Peaches – it’s great!“ (MusikExpress)
  „I can say totally unknown going crazy, sighing and clapping. Don’t miss it! A high on melancholy, oops I mean melody.“ (Josef Lewe, Jenseits von Millionen Festival)


name_last: UK Music Supervisors and Independent Music
name: UK Music Supervisors and Independent Music
name_index: U
website_link: http://scoredrawmusic.com
hashtag: uksupervisors
event_category: Panel
event_sub_category: Music Placement (Film/TV/Ads)
original_serial: event_MP5587
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Mark Gordon (Score Draw Music)

  Participants:
  Alex Lavery (P&S)
  Marsha Shandur (N/A)
  Ross Sellwood (Zodiak Media)

  Summary
  UK music supervisors are constantly looking for emerging international talent. As budgets continue to tighten for synchs across all media, the marketplace looks towards emerging independent acts, labels and publishers. Experts explain royalties and revenue streams, and  how they research and find music, and where the UK marketplace is headed.

search:
  UK Music Supervisors and Independent Music Alex Lavery P&amp;SMarsha Shandur N/ARoss Sellwood Zodiak MediaMark Gordon Score Draw Music


name_last: You're Dead, Your Data Isn't: What Happens Now?
name: You're Dead, Your Data Isn't: What Happens Now?
name_index: Y
website_link: http://www.thedigitalbeyond.com
hashtag: #digitaldeath
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6048
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Adele McAlear (Death and Digital Legacy)
  Daniel 'Dazza' Greenwood (CIVICS.com)
  Evan Carroll (The Digital Beyond)
  Jesse Davis (Entrustet)
  John Romano (The Digital Beyond)

  Summary
  The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, videos and letters are now stored in digital form and - in many cases - on servers that you don't own like those of Flickr, YouTube and Gmail. What should happen to your 'legacy' data? With over 285,000 Facebook users set to die this year, you really should think about it. The Internet generation is coming of age and this issue is only growing. We have to respond with new legal frameworks and standards to support this change. The good news is that entrepreneurs, attorneys, archivists and scholars are already working on solutions. Join us to learn what happens to your digital life after you die and what's being done to give you a say in it.

search:
  You're Dead, Your Data Isn't: What Happens Now? Adele McAlear Death and Digital LegacyDaniel &quot;Dazza&quot; Greenwood CIVICS.comEvan Carroll The Digital BeyondJesse Davis EntrustetJohn Romano The Digital Beyond


name_last: FUTURESTATES
name: FUTURESTATES
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F29416.jpg
website_link: http://www.futurestates.tv
youtube_link: http://www.youtube.com/watch?v=PDefEMVhTo0
event_category: Screening
event_sub_category: Documentary Feature
original_serial: event_FS11159
original_venue_serial: State Theatre
description:
  Director: Nisha Ganatra, Barry Jenkins, Kimi Takesue, Robby Henson, Bennett Cohen, A. Sayeeda Clarke
  USA | 110 minutes
  ITVS


  Imagining tomorrow’s America today, FUTURESTATES returns with a second season of independent short narrative films commissioned by ITVS and created by veteran filmmakers and emerging talents transforming today’s complex social issues through a surreal lens into visions about what life in America will be like in decades to come.

search:
  FUTURESTATES  Nisha Ganatra, Barry Jenkins, Kimi Takesue, Robby Henson, Bennett Cohen, A. Sayeeda Clarke


name_last: DJ Babu
name: DJ Babu
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4611.jpg
website_link: http://www.myspace.com/djbabu
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DJ Babu
original_serial: event_MS15192
original_venue_serial: Fuze
description:
  DJ Babu (born Chris Oroc) is a Filipino-American DJ. One-third of the hip hop group Dilated Peoples (alongside Rakaa Iriscience and Evidence), Babu is also a member of the Beat Junkies DJ crew, and together with rapper Defari forms the duo the Likwit Junkies. DJ Babu, Evidence and Pharoahe Monch also feature in the song H! Vltg3 on Linkin Park's Reanimation album. He lived in Oxnard, California for 1 year, and later moved to the neighbor city of Camarillo.
  Babu has won multiple competition titles Including the Vestax World Championships and multiple ITF titles. As a revered battle DJ he has appeared in and hosted numerable videos. Babu is famous for redefining the art of Beat juggling during the 1997 ITF/Beat juggling category competition, when he first performed his 'Blind Alley' Routene. Under the name 'The Turntablist', produced perhaps the genre's most popular battle record, 1996's Super Duck Breaks, which sold over 10,000 copies.
  DJ Babu has also featured on numerous acts alongside groups such as Jurassic 5, Swollen Members and The Visionaries. Individually Babu has featured in many other groups.


name_last: Pearl and the Beard
name: Pearl and the Beard
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/46649.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pearl_and_the_Beard-Oh_Death!.mp3
website_link: http://www.myspace.com/pearlandthebeard
event_category: Showcase
event_sub_category: Folk
search: Pearl and the Beard
original_serial: event_MS11523
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Pearl and the Beard is three voices, one cello, one guitar, one glockenspiel, one melodica, several drums, one accordion, ninety-six teeth, and one soul.

  Former strangers Jocelyn Mackenzie, Emily Hope Price, and Jeremy Styles were united in the great city of New York. Each had migrated there from a far corner of the nation with naught but food in their pockets and money in their bellies. Each had the same true love. Since then, the three have nested, and their unique brand of brightly melodic songcraft continues to blossom of its own accord.

  Pearl and the Beard loves you the way you’ve always been.


name_last: How to Make Money Traveling Around the World
name: How to Make Money Traveling Around the World
name_index: H
website_link: http://www.austininbox.com (business)
hashtag: #SXSWtravel
event_category: Work & Happiness
event_sub_category: Core Conversation
search: How to Make Money Traveling Around the World Jason Boehle Golden Book TravelerTynan Tynan.com
original_serial: event_IAP8310
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Jason Boehle (Golden Book Traveler)
  Tynan  (Tynan.com)

  Summary
  On Jan 3rd 2010 I left the country and spent time exploring Africa and Europe returning exactly 7 months later on Aug 3rd 2010. 

  During that time I was able to visit 25 countries and make on average 3k a month working about 1 - 2 hrs a day remotely.

  I am 26 years old, live in the Austin area, and have spent the last 6 years in the internet marketing industry, mostly dabbling in affiliate marketing.

  The purpose of the trip was to backpack around Europe and Africa on the lowest budget possible, mostly staying in hostels and traveling around via bus, train, and hitch hiking. I was supposed be gone only 3 months but ended up staying 7.

  My presentation will have 2 sections. One catered to business the other catered to traveling.

  Section 1: How to Make Money While Traveling (Tips to automate your business)
  Section 2: How to Save Money On Traveling (Tips on finding the best travel deals)

  If accepted to speak at SXSW my presentation will be catered to 20, 30, and 40 somethings who enjoy traveling on a budget and making a bit of money to extend their stays.

  I will give this exact speech at the local SEO meetup (http://www.meetup.com/seo-austin/) on Oct 27th. I expect a turn out of about 100+ attendees. I believe this will be a good tuneup if accepted to present at SXSW. You can find my blog at www.goldenbooktraveler.com


name_last: Chicken or the Egg? What Search Activity Conveys
name: Chicken or the Egg? What Search Activity Conveys
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/ChickenOrTheEggWhatSearch.jpg
website_link: http://yahoo.com
hashtag: #Yahoo
event_category: Emerging
event_sub_category: Solo
search: Chicken or the Egg? What Search Activity Conveys Brian Theodore Yahoo! IncVera Chan Yahoo!
original_serial: event_IAP7230
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Brian Theodore (Yahoo! Inc)
  Vera Chan (Yahoo!)

  Summary
  When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day.  What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.


name_last: How to Build a Festival
name: How to Build a Festival
name_index: H
website_link: http://huffingtonpost.com/michael-vazquez
hashtag: buildafest
event_category: Panel
event_sub_category: Touring/Venues
original_serial: event_MP5996
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Michael Vazquez (Huffington Post)

  Participants:
  Ashley Capps (AC Entertainment)
  Daniel Stedman (Northside Festival & The L Magazine)
  Marian Goodell (Burning Man Project)

  Summary
  A group of college buddies in love with the music scene of New Orleans share a vision for a national festival, which kick-starts a new era; free-thinking citizens of Northern California create full-moon gatherings which beget a global culture; a small print magazine looks beyond the listings page, to the live stage. In these three live case studies, panelists from Bonnaroo, Burning Man and Northside offer their insight, discuss the next generation of issues and challenges, and share more than a few anecdotes.

search:
  How to Build a Festival Ashley Capps AC EntertainmentDaniel Stedman Northside Festival &amp; The L MagazineMarian Goodell Burning Man ProjectMichael Vazquez Huffington Post


name_last: Ivan Julian
name: Ivan Julian
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/3139.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ivan_Julian-The_Naked_Flame.mp3
website_link: http://ivanjulian.com/
event_category: Showcase
event_sub_category: Rock
search: Ivan Julian
original_serial: event_MS12133
original_venue_serial: Continental Club
description:
  “I started playing in bands when I was 13 years old, and that’s when I decided that music would be my life,” states Ivan Julian. “It’s always been important to me to be what I do, and not leave it behind at 5 o’clock.”

  Although his new release The Naked Flame is his first album under his own name, Ivan Julian has been one of rock’s most celebrated players and most in-demand collaborators for more than three decades.  The album, Julian’s first collection of his own songs in more than 20 years, finds the veteran guitarist/singer/songwriter/producer effortlessly stepping back into the role of frontman/bandleader.  The Naked Flame features a dozen compelling new songs that benefit from Julian’s commanding performances as well as his seasoned studio skills, which give the tracks a timeless warmth and immediacy.

  The Naked Flame draws upon Julian’s extensive musical background, while exploring some exciting new songwriting territory.  Such rousing original compositions as “The Waves,” “Hardwired” and “A Young Man’s Money” combine raw-nerved electricity with adult lyrical insight, while the bittersweet “You Is Dead” (partially inspired by Julian’s friend and former bandmate, the late Robert Quine) meditates upon loss with warmth and humor.  In addition to Julian’s own compositions, The Naked Flame features a pair of inspired cover tunes: a haunting reworking of Lucinda Williams’ “Broken Butterflies,” and a bracing reading of “The Beat,” originally recorded by Alejandro Escovedo’s old new wave outfit the Nuns.

  “I look at this record as a harvest of everything that has come before,” Julian says.  “All of us are the sum of our experiences, and these songs are the product of mine.”

  Indeed, Ivan Julian has spent his life soaking up a wealth of experiences, musical and otherwise.  The son of a Navy officer, he grew up in such exotic locales as Haiti and Cuba, nurturing a sensitive, creative streak that quickly manifested itself musically.  At the age of 13, while living in Washington, D.C., he became the singer in a Led Zeppelin cover band; the following year, he began playing guitar.  Having already studied bassoon and saxophone, Julian spent his high school years studying music theory as a part-time student in a college program.  At 19, his wanderlust led him to London, where he joined U.K. R&B hitmakers the Foundations, with whom he toured throughout Great Britain and Europe.  

  In 1977, Julian returned to the U.S. and settled in New York, just in time to become a key participant in the emerging punk rock movement.  He became a founding member of the seminal Richard Hell and the Voidoids, playing alongside trend-setting punk poet Hell, fabled guitarist Robert Quine and drummer Marc Bell (a.k.a. Marky Ramone).  Julian’s instrumental and songwriting contributions to the band’s classic album Blank Generation established him as one of the scene’s most acclaimed and influential axemen.

  After the Voidoids disbanded in 1980, Julian stepped out front to form the Outsets as a vehicle for his own vocal and songwriting efforts.  Incorporating rock, funk and African rhythms, the Outsets became a beloved fixture on New York’s burgeoning club scene, winning considerable critical acclaim for such releases as the debut single “I’m Searchin’ for You”/”Fever,” a self-titled Garland Jeffreys-produced EP and the posthumously released The Punk/Funk Voodoo Collection.  Julian’s next band, the Lovelies, which teamed him with Bush Tetras singer Cynthia Sley, also won substantial local attention, releasing the acclaimed Mad Orphan in 1988.

  By this point, Julian’s abilities as a sideman and collaborator had become sought after by a wide array of acts.  He recorded with the Clash (on their Sandinista album), Afrika Bambaataa, Tomas Donker of Defunkt and Bernie Worrell of Parliament/Funkadelic fame.  He also joined England’s Shriekback for two tours, and spent much of the 1990s touring with Matthew Sweet.

  In recent years, Julian has concentrated mainly on studio work, producing and/or engineering albums for the likes of Jon Spencer’s Heavy Trash and the Fleshtones.  He’s also developed his analog/digital recording studio N.Y. HED into one of New York’s hottest new recording facilities, working with numerous local, national and international bands.

  The Naked Flame’s birth cycle was set into motion by Julian’s rapport with the Spain-based Argentinian indie band Capsula, whose recent album Rising Mountains he mixed at his studio.  As admirers of Julian’s prior work, the members of Capsula urged him to record a new album and take his songs on the road, offering to serve as his backup combo on a proposed Spanish tour.  Julian was initially resistant, but he soon warmed to the idea and began a long-distance collaboration with the band.

  “After they went back to Spain, I sent them some demos of my songs, which they re-recorded and sent back to me,” Julian explains.  “I thought, ‘Wow this is exciting; they get it.’  That began the process of me sending them songs via the web, and them sending back these amazing basic tracks for me to complete.  We continued trading, and eventually we put everything down on 24-track tape.” 

  Julian also called upon the talents of several old friends in the making of The Naked Flame, including his studio partner (and Heavy Trash/Speedball Baby member) Matt Verta-Ray, ex-Outsets/Feelies drummer Vinny DeNunzio, former Lovelies member Al Maddy and noted singer/guitarist Nicholas Tremulis.  In an effort to keep the recordings spontaneous, Julian had these musicians play unfamiliar instruments on the sessions.

  “All the mixing and overdubbing was done between the hours of 9 p.m. and 8 a.m.,” Julian notes.  “I don’t usually prefer to work this way, but I had no choice, because the album had to be ready in time for the Spanish tour and my studio was booked during the day.  It wasn’t intentional, but working that way gave it a more personal feel, and I think that comes through in the music.”

  As Julian’s first official solo album, The Naked Flame (on the indie 00:02:59 label) marks something of a career milestone.  But the artist prefers to view the new collection as part of a long-term body of work.

  “Making this record was a great experience,” Julian asserts, “and I’m excited about getting the music out to people.  But producing, playing and singing are all the same to me.  If I’m not doing one of those things, I wither and die.  Luckily, I’ve been able to keep doing at least one of those things all along.  And now I get to do all three for a while.

  “I’ve had my share of triumph and heartbreak,” he concludes.  “Everyone goes through that, no one escapes.  It’s all about how you ride it.  And I think that if you’re a musician, it’s your obligation to put the joy, the sorrow, the laughs and the tears into the writing and playing.  You have to take it all.  And one day you realize: this what I do and this is who I am.  That’s when the ride starts to make sense, and you just relax and do it.” 

  As The Naked Flame makes clear, after a lifetime of making music, Ivan Julian’s musical fire continues to burn as brightly as ever.

  # # #

  For more information on Ivan Julian, please contact conqueroo: 
  Cary Baker • (323) 656-1600 • cary@conqueroo.com


name_last: The Barbados Talent Show - Next!
name: The Barbados Talent Show - Next!
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/barbados.jpg
event_category: Party
event_sub_category: Various
search: The Barbados Talent Show - Next!
original_serial: event_HB1549
original_venue_serial: West Tent, Brush Square Park
description:
  Invest Barbados presents the next wave of Barbadian Stars. This Barbados SXSW party featuring live performances by Kite, Mahalia Phillips and Nexcyx, Threads of Scarlet, Philip 7, Wesu  and Indrani, highlights emerging musical talent from Barbados. Come see who else is following in Rihanna’s footsteps. Don’t miss the Barbados show tent! Food and beverages complimentary. Please RSVP (including job title and company) at sxsw@investbarbados.org


name_last: Galaxy Express
name: Galaxy Express
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/46104.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Galaxy_Express-Naughty_Boy.mp3
website_link: http://www.facebook.com/GalaxyExpressKR
event_category: Showcase
event_sub_category: Rock
search: Galaxy Express
original_serial: event_MS11021
original_venue_serial: Easy Tiger
description:
  A high octane, runaway bullet train, Korea's Galaxy Express is a scintillating tour de force trio that wildly whiplashes audiences with a centrifugal forging of raw, sweaty, psychedelic rock n roll.

  /Members/
  LEE JuHyun (Vocal/Bass)
  PARK JongHyun (Vocal/Guitar)
  KIM HeeKwon (Drums/Shout)

      /AWARDS & HONORS/
      2011 Korean Music Awards (Rock Album of the Year - Nominee)
      2011 Korean Music Awards (Rock Song of the Year - Nominee)
      2011 Korean Music Awards (Musician of the Year - Nominee)
      2010 100beat.com Top 100 Korean Albums of the Decade (#22 'Noise on Fire')
      2009 Korean Music Awards (Rock Album of the Year)
      2009 Korean Music Awards (Rock Song of the Year - Nominee)
      2009 Korean Music Awards (Musician of the Year - Nominee)

      /INTERNATIONAL CONCERTS/
      2010 Intel & Vice 'The Creators Project' (Korea)
      2010 Jisan Valley Rock Festival (Korea)
      2010 Pentaport Rock Festival (Korea)
      2010 Music Matters Asia (Hong Kong)
      2009 Le Fete de la Musique (France)
      2009 Rock'n Taichung (Taiwan)
      2008 Pentaport Rock Festival (Korea)

      /SPECIAL PROJECTS/
      2010 'Wild 30 : Making an Album in 30 Days' - Blog (http://galaxy30.tistory.com/)

      /DISCOGRAPHY/
      2010 Wild Days
      2009 Come On & Get Up! EP
      2008 Noise on Fire
      2007 Ramble Around EP
      2007 To the Galaxy EP

      /FILMOGRAPHY/
      2010 Turn It Up to 11 (Rockumentary)
      2009 PiFan Puchon International Fantastic Film Festival (Fujifilm Eterna Award - Best Korean Independent Feature Film)
      2009 Seoul Independent Film Festival (Audience Award)


name_last: Engineering vs. Psychology in Social Media: A Conversation
name: Engineering vs. Psychology in Social Media: A Conversation
name_index: E
website_link: http://stephdub.com http://certaintylabs.com
hashtag: #EngVSPsych
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP7452
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Jesper Andersen (Bloom)
  Stephanie Dub (http://stephdub.com)

  Summary
  As we continue to embrace all forms of social media, we unwittingly allow privacy settings and engineered functionality dictate the evolution and devolution of our relationships. We're beginning to see a new model of relational progression that is constructed by the levels of 'friendship' or 'following' allowed on sites, not necessarily what is psychologically beneficial.

  With establishing social sites in an industry where success and product value are measured by data sets, user base growth, and scalability comes an ever growing ignorance of the distinction between building a successful service using computers and building a successful model of relationships.

  Is it possible that the immediately fulfilling and addicting satisfaction of social media site use conceals the concept that the rules, metrics, and system preferences which define the world of tech and internet are not necessarily the ones that should be defining our relationships?

  This presentation will take a look at the differences between psychological relational progression and the new world of engineering defined relationships. We will discuss the nuances and experiences that are important to relationships and how they integrate, or don't, with the informal new relationship model that social technology is creating. We'll then discuss how we foresee coming back to a middle ground between socially engineered and naturally occurring relational experiences.

search:
  Engineering vs. Psychology in Social Media: A Conversation Jesper Andersen BloomStephanie Dub http://stephdub.com


name_last: Mobile Health in Africa: What Can We Learn?
name: Mobile Health in Africa: What Can We Learn?
name_index: M
website_link: http://www.GoInfield.com
hashtag: #AmHealth
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6228
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Douglas Naegele (Infield Health)
  Jaspal Sandhu (Gobee Group)
  Josh Nesbit (Medic Mobile)
  Patricia Mechael (Center for Global Health and Economic Development at the Earth Institute Columbia University)

  Summary
  We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa.  How can we diagnose pneumonia with a $5 machine hooked up to a cell phone?  How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa?  And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.

search:
  Mobile Health in Africa:  What Can We Learn? Douglas Naegele Infield HealthJaspal Sandhu Gobee GroupJosh Nesbit Medic MobilePatricia Mechael Center for Global Health and Economic Development at the Earth Institute Columbia University


name_last: The FP
name: The FP
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F31455.jpg
event_category: Screening
event_sub_category: Narrative Feature
search: The FP Jason Trost, Brandon Trost
original_serial: event_FS11490
original_venue_serial: Alamo Lamar C
description:
  Director: Jason Trost, Brandon Trost
  USA | 83 minutes


  Starring:
  Jason Trost, Lee Valamassy, Caitlyn Folley, Art Hsu, Nick Principe, Brandon Barrera, James Debello, Dov Tiefenbach, Sean Whalen, Clifton Collins Jr.


  Accompanied by his brother JTRO, Beat-Beat Revelation champion BTRO must compete for the pride of their hometown, Frazier Park (The FP). His opponent: ruthless fighter and trash talker, L Dubba E. L Dub not only defeats BTRO, he sends him to an early grave. L Dub's instant climb to power has forced The FP to fall into disarray. Crazed with anger, JTRO vows revenge. After a crash course in the ancient techniques of Beat-Beat from master BLT, JTRO challenges L Dubba E. Their battle to the finish, born of lust, power and revenge, will leave only one man standing.


name_last: Hubble
name: Hubble
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1843.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hubble-Hubble_Live_At_Zebulon.mp3
website_link: http://missionhubble.blogspot.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Hubble
original_serial: event_MS11454
original_venue_serial: The Hideout
description:
  'The bespectacled local guitarist Ben Greenberg has always had a proclivity for harsh discordance, be it with the caustic hardcore trio Pygmy Shrews or the brutal avant-garde acts Little Women and Zs. His new instrumental solo project, Hubble, finds Greenberg maniacally noodling through celestial, finger-tapped riffs with little more than a guitar and a basic loop station. It’s a touch more accessible than his past work, and allows his well-honed virtuosity to shine through.' - The New Yorker

  'It doesn't really matter what state you're in, if your town is in America and remotely large, you've probably seen Ben Greenberg play at some point. From the likes of such shredding punk bands as Pygmy Shrews, Cutter, or The Fugue to the techy and undefinable Zs, Little Women, and Archaeopteryx, massive amounts of touring (and bands) have established Ben as one of the best underground guitarists you can see live. HUBBLE is his new solo project: guitar, a couple pedals, and two loud amps. When you watch him perform parts from the album-length piece, one of the most striking things is realizing how excited you are to watch someone play guitar that can really fucking play. And makes rad, new music!!!' - Terroreyes.tv


name_last: Cali Zack vs. Gidon
name: Cali Zack vs. Gidon
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/4403.jpg
website_link: http://www.TexasBattleLeague.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Cali Zack vs. Gidon
original_serial: event_MS14784
original_venue_serial: Fuze
description:
  Texas Battle League is the premier rap battle league in Texas. With a roster of over 40 rappers and expanding, TBL is taking the state by storm. In this battle of two original TBL favorites, Gidon from Austin takes on Cali Zack from Los Angeles who also resides in Austin. You can watch all of our past events at http://www.TexasBattleLeague.com


name_last: Mentor Session 2
name: Mentor Session 2
name_index: M
event_category: Mentor Session
event_sub_category: Other
original_serial: event_MP990048
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Geoffrey Schulman (Austin Community College)
  Ken Weinstein (Big Hassle Media)
  Ken Irwin (Rounder Records)
  Liz Leahy (Section 101)
  Nancy Fly (Fly Music Services Inc/Nancy Fly Agency)
  Roggie Baer (Rajiworld Tour Consultants)
  Sam Eldridge (Plan B Management)
  Shawn Nolan (Jonathan E Leonard PC)
  Wayne Nagel (CCR)

  Summary
  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.

search:
  Mentor Session 2 Geoffrey Schulman Austin Community CollegeKen Weinstein Big Hassle MediaKen Irwin Rounder RecordsLiz Leahy Section 101Nancy Fly Fly Music Services Inc/Nancy Fly AgencyRoggie Baer Rajiworld Tour ConsultantsSam Eldridge Plan B ManagementShawn Nolan Jonathan E Leonard PCWayne Nagel CCR


name_last: Houses
name: Houses
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1355.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Houses-Soak_It_Up.mp3
website_link: http://housesmusic.com
event_category: Showcase
event_sub_category: Electronic
search: Houses
original_serial: event_MS12006
original_venue_serial: Maggie Mae's Gibson Room
description:
  “I got laid off from my job at the end of last year and decided I needed a change. My girlfriend put in her two weeks and we moved out to a little cabin in Papaikou, Hawaii. It’s a pretty remote place outside of Hilo (i.e no plumbing/electricity/gas). We worked for meals during the day cultivating indigenous microorganisms and learning the basics of sustainable living. We drank showered and cooked with rain water. It was a beautifully simple experience. In our downtime, she would paint and I would record. We’d have to light candles in an effort to save solar power to keep my computer running. We inspired each other a lot out there, and I think it shows on the album. She sings on a lot of the tracks on All Night. The music comes from a place of love and ease. The video for Endless Spring was shot there in our spare time, and the music was sketched out loosely over the course of a few months.  We just kind of melted into one person. We were able to keep our heads above water for a few months before we both went broke and moved back to Chicago last month. I put together all the arrangements and field recordings over the last few weeks, and that became All Night. “


name_last: Robert Ellis
name: Robert Ellis
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/4396.jpg
website_link: http://www.robertellismusic.com
event_category: Showcase
event_sub_category: Country
search: Robert Ellis
original_serial: event_MS14713
original_venue_serial: Lustre Pearl
description:
  The New York Times recently proclaimed that Houston, Texas native Robert Ellis sounds Âequally inspired by Jackson Browne and George Jones.Â Not a bad reference point for an artist only twenty-two years old. Ellis cut his teeth performing the songs of similar luminaries around town, most notably at the neighborhood beacon, Fitzgerald's. His ÂWhiskey WednesdaysÂ at that club are regularly packed with punkish newcomers and graying locals sharing a mutual interest in artists ranging from Ray Price to Buck Owens to the Rolling Stones. Ellis has songwriting ability equal to his encyclopedic knowledge of these greats and it shines on his upcoming New West Records debut, Photographs, due this July. The young songwriter's second release is an impressive and diverse concept album split between five breathtaking folk songs and five soon-to-be country standards. Listening to Photographs, one finds it difficult to pigeonhole Robert Ellis. It's even harder to remember that he's barely just begun.


name_last: Harrys Gym
name: Harrys Gym
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/43449.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Harrys_Gym-Old_Man.mp3
website_link: http://www.myspace.com/harrysgym
event_category: Showcase
event_sub_category: Pop
search: Harrys Gym
original_serial: event_MS15236
original_venue_serial: Dot Com Day Stage Austin Convention Center
description:
  Critically acclaimed Norwegian four-piece Harrys Gym release their second album What Was Ours Can’t Be Yours on new Oslo based label Splendour in the UK and mainland Europe this February. Blending beguiling pop with ethereal sounds, they create epic, glacial and distinctly Nordic soundscapes guided by vocalist/songwriter Anne Lise Frøkedal’s hauntingly beautiful vocals. 

  On the back of their self-titled debut album (which was released in May 2010 on Norwegian label Hype City) the band earned a “New Band Of The Day” feature in Guardian and heaped praise from the likes of Drowned in Sound, Uncut and Music Week amongst others. It also saw Harrys Gym subsequently sign to major label Universal in Norway for their follow up – quite an achievement for a “difficult” pop band.

  Harrys Gym toured the album in the UK, including a performance at the tastemaker festival Standon Calling, where Clash wrote this review: 'Harrys Gym…  possess an elegance that betrays their… name and conjures the kind of hypnotic, billowing, electro-rock, it seems only Scandinavians can'. In addition Harrys Gym managed to captivate audiences at festivals such as Øya, Roskilde, Eurosonic, Great Escape, Iceland Airwaves and Culture Collide in Los Angeles.

  For their follow-up, they chose to work with up-and-coming British producer James Rutledge. Rutledge and Anne Lise Frøkedal bonded at once over the phone from Oslo to London, where they discussed Vashti Bunyan, folk music and the crossover between programming and running naked in the forest. Not to mention a shared fondness for salty licorice.
  Rutledge sent a Spotify playlist to the band to give an idea of where he thought the music was heading. This included names such as Brian Eno, Atlas Sound and MGMT, which was enough to convince Frøkedal and the other members that they definitely should book him a ticket to snowy Oslo to begin recording.

  Together they spent hours sending ideas back and forth from Oslo to London. Then James headed over to Harrys Gym´s own studio where they laid down the majority of the tracks before going to London to mix the material in the psychedelic atmosphere of Strongroom Studios, where the mixes were put down by Jimmy Robertson (Big Pink, Florence & The Machine, Klaxons).

  Frøkedal said this about the recording process: “It was nice and refreshing to have so many ideas in the room all of the time and to have James somewhat become a fifth member of the band”.
  Following the album’s release in February 2011, Harrys Gym plan a European tour in the spring. 

  “We really don't have enough music that sounds like blowing dandelions into the wind or flying a kite on an empty beach.” – RCRD LBL
  'Dreamy, multi layered stuff with an experimental bent but one that never gets in the way of its over-arching pop sensibilities'. - Music Week
  'An iconic debut for such a widely unrecognised band as yet.' - Flux
  'Their hypnotic and haunting tunes have a virtually unique ability to be uplifting, eerie and unforgiving all at once' - Bearded
  'Harrys Gym offer dreamlike Indie Pop' - Uncut
  'The singer’s acerbic vocals are angled somewhere between Garbage and The Knife and cut through the evening’s more moderate successes like the icy wind outside the venue. Massive promise.' - Clash 
  'a bruising, sonic squall of an affair’ and that ‘dramatic dark pop is the order of the day, equal parts delicate and muscular.' - Drowned In Sound


name_last: Succeeding as Distributed Virtual Team
name: Succeeding as Distributed Virtual Team
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SucceedingAsADistributedVirtualTeam.jpg
website_link: http://cramerdev.com
hashtag: #remotework
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Succeeding as Distributed Virtual Team Josh Cramer Cramer Dev
original_serial: event_IAP8207
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Josh Cramer (Cramer Dev)

  Summary
  Do you sometimes feel like you could get more done without the distractions in the office? Is your company considering allowing some employees to work from home occasionally? Do you collaborate or work with others who live in a different city, state, or country? Do you have trouble finding the ideal employee in your local area? Find out what it takes to succeed as a virtual, distributed, telecommuting work team. Experts in this field talk about what works, what doesn't, and the state of affairs for online collaboration. Some of the topics covered in this session will include: 

  - essential tools for distributed work teams
  - dealing with time zone differences
  - requirements for your home office
  - skills and personality traits critical for success
  - finding and hiring remote talent
  - great communication without face to face
  - leveraging coworking spaces to the fullest

  Telecommuting is becoming more and more common in our society every year. The development of new tools and techniques are fueling this transition and moving the traditional corporate walls right into our homes. Today's worker is increasingly attracted to the flexibility and opportunity provided by telecommuting. Come to this session to learn how you can take part in this ongoing revolution of work.


name_last: Woman Waiting
name: Woman Waiting
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F23144.jpg
website_link: http://www.mdff.ca
event_category: Screening
event_sub_category: Narrative Short
search: Woman Waiting Antoine Bourges
original_serial: event_FS11730
original_venue_serial: Alamo Lamar A
description:
  Director: Antoine Bourges
  CANADA | 15 minutes
  Medium Density Fibreboard Films (MDFF)


  Starring:
  Carmen Casanova, Hana Du Temple, Karen Lahay, Carrie Osborn


  A middle-aged woman is faced with poverty.  As she struggles to find help within the system, her only option is to wait.


name_last: The Streets On Fire
name: The Streets On Fire
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/42215.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Streets_On_Fire-No_One's_Fucking_To_The_Radio.mp3
website_link: http://www.thestreetsonfire.com
event_category: Showcase
event_sub_category: Rock
search: The Streets On Fire
original_serial: event_MS13469
original_venue_serial: Dirty Dog Bar
description:
  Chicago's The Streets On Fire wear their influences on their sleeve, and in this case, that's a good thing.  While the 'post-punk dance rock' label is certainly appropriate, the undertones of psych-pop, garage, stoner-rock, and techno allow The Streets On Fire to take you on a journey from 'Past' to 'Now', all while forcing the listener out of the comforts of a bar stool and into a feverish whirling dervish dance fury.

  From the underground shows below an egg factory in Chicago's industrial corridor to NYC's CMJ Music Marathon, The Streets On Fire bleed passion. They turn heads and entertain the masses till the sun comes up.  Chadwick's Jagger-like strutting and stage antics put the hedonistic face on this harried body of forceful percussion, angular guitar licks, and slinky bass grooves that throw buckets of sleaze, dirt, and tears.

  The 2009 EP Hot Weekend and 2010 full-length This Is Fancy are somehow able to capture a piece this energy; in fact, we recommend keeping a towel near your stereo to soak up any sweat that may leak in the wake of these songs...especially the lead tracks on This is Fancy 'No One's Fucking to the Radio' & 'The Basement'.  

  Keep an eye (an ear and a foot) out for what these guys do next, especially at this year's SXSW and their next album with producer Brian Deck (Secret Machines, Modest Mouse, Iron & Wine).  Listening to The Streets On Fire will make your girlfriend grab you by the balls, drag you to the dance floor, and punch you in the face, all while wearing six inch stilettos...and you'll be begging for more.


name_last: House of Songs Band
name: House of Songs Band
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/4191.jpg
website_link: http://www.thehouseofsongs.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: House of Songs Band
original_serial: event_MS14258
original_venue_serial: The Ghost Room
description:
  The House of Songs, L.L.C. has created a uniquely successful music experience, which allows musicians from around the world to journey to Austin, Texas to collaborate with local musicians and share their efforts with the world. Founded by Troy Campbell, The House of Songs creates opportunities for Danish musicians to experience the songwriting process in another environment, record new music, and perform in front of new audiences.  During their 12-day stay residents of the house experience the city of Austin, its citizens, the local music scene and creative vibe. 
  	The first year of The House of Songs was met with overwhelming local and international success.  70 Danish artists came through The House of Songs.   The House of Songs did an international tour to expand its brand, with highlights at prestigious festivals such as SPOT, Tonder, & Skanderborg.  Trips were also made through the sister city program with the City of Austin to Oita Japan, Koblenz Germany, and Taichung China.   Press coverage included Gaffa (DK), Austin Chronicle, Austin American Stateman, Austin Biz Journal, and much more.  6 songs written in the House of Songs have been added to rotation on Danish radio, and many more are being recorded.


name_last: Weedeater
name: Weedeater
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/2073.jpg
website_link: http://www.myspace.com/weedeater
event_category: Showcase
event_sub_category: Metal
search: Weedeater
original_serial: event_MS12879
original_venue_serial: Dirty Dog Bar
description:
  After over two incredibly action/drama/injury/tour-soaked years of constant insanity, North Carolina sludge crusaders WEEDEATER have completed their long-delayed, yet more anticipated-than-ever, fourth full-length release. The intoxicating ten-track brutalizer, dubbed Jason... The Dragon, has been scheduled for worldwide release on March 15th, 2011 via Southern Lord Recordings. 

  After over a year of literally crippling injuries to all three of WEEDEATER's members hitting the headlines, including infamous classics like 'Dixie Dave blew off part of his foot with a shotgun,' or 'Keko tore his meniscus this week,' and 'Shep broke his goddamn pinkie on tour' or even 'Dixie nearly died in his ninja-scuba assassin Halloween costume' and more, the band still forged on through these blows for multiple tours -- several regional and national headlining tours, as well as supporting Down and The Melvins -- to finally complete this record. Although delayed by eight months, the haggard trio infiltrated Steve Albini's Electrical Audio Studio in Chicago this past September to pound out Jason... The Dragon. 

  As with their Southern Lord debut God Luck And Good Speed, the Jason... album was mastered by the legendary John Golden at Golden Studios in southern California, unearthing the true grit that this band dumps forth. With no argument to be had, Jason... is by far WEEDEATER's most varied and organic recording to date, taking their caustic, chest-collapsing, resin-coated ultrasludge to new otherworldly new realms of delirium just by taking it all closer to home, stripping their tonal onslaught down to acoustic bass at times, perfectly infusing a bit of banjo and piano, and even utilizing some new vocal tactics. Diehards fear not; this IS still WEEDEATER. It's just WEEDEATER at their finest hour... yet. 

  WEEDEATER promises to kick off 2011 hard with this release, having already booked a headlining US tour for February and March, with a European tour in the planning stages to take place shortly thereafter on their way to smoke the hordes at Roadburn, and with countless more tour rampages to be announced throughout the whole upcoming year in support of the album. One can only envision the horrendous aftermath to be announced from the WEEDEATER camp throughout 2011... Stay tuned for more updates as it all hits the fan.


name_last: Break a Leg! Musicians and Health Care Reform
name: Break a Leg! Musicians and Health Care Reform
name_index: B
website_link: http://futureofmusic.org/issues/campaigns/get-hint
hashtag: breakaleg
event_category: Panel
event_sub_category: Late Entry
original_serial: event_MP8170
original_venue_serial: Austin Convention Center
description:
  Room: Room 17AB

  Moderator:
  Alex Maiolo (Future Of Music Coalition/Tape Op Magazine)

  Participants:
  Carolyn Schwarz (Health Alliance for Austin Musicians)
  Nan Warshaw (Bloodshot Records)
  Patrick Spurgeon (Rogue Wave)
  Renata Marinaro (The Actors Fund)
  Sean Gamble (John Muir Medical Center)

  Summary
  A 2010 Future of Music Coalition survey found that 33 percent of the 1,400 musicians surveyed didn't have health insurance—twice the national average.  In 2010, Congress succeeded in passing a health care reform bill, but what does it mean for “real musicians”—namely, those artists and songwriters trying to make a living in a time of unprecedented economic challenge? What will the law do to expand coverage for the creative class, and how can musicians take advantage of these changes?  One of the most pressing issues is the mandate that all Americans -- including musicians -- attain health insurance coverage by 2014. How will musicians access affordable coverage in the next three years?

search:
  Break a Leg! Musicians and Health Care Reform Carolyn Schwarz Health Alliance for Austin MusiciansNan Warshaw Bloodshot RecordsPatrick Spurgeon Rogue WaveRenata Marinaro The Actors FundSean Gamble John Muir Medical CenterAlex Maiolo Future Of Music Coalition/Tape Op Magazine


name_last: Matt Haimovitz & Uccello
name: Matt Haimovitz & Uccello
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/46093.jpg
website_link: http://www.oxingale.com
youtube_link: http://www.youtube.com/watch?v=LchhnKyzfDw
event_category: Showcase
event_sub_category: Jazz
search: Matt Haimovitz &amp; Uccello
original_serial: event_MS14082
original_venue_serial: Spill
description:
  MATT HAIMOVITZ is Professor of Cello at the Schulich School of Music at McGill University in Montreal where he founded his all-cello ensemble Uccello which has performed with him from Jazz at Lincoln Centre to Seattle's Tractor Tavern as well as on two previous recordings for Oxingale, the label Haimovitz founded with composer Luna Pearl Woolf. Haimovitz is acclaimed for his visionary approach, groundbreaking collaborations and innovative recording projects. From his debut at the age of 13, as soloist with Zubin Mehta and the Israel Philharmonic and his first recording for Deutsche Grammophon, Haimovitz has gone on to perform on the world's most esteemed stages. In 2000, he made waves with his Bach 'Listening-Room' Tour, for which Haimovitz took Bach's beloved 
  cello suites out of the concert hall and into clubs across the U.S., Canada, and the U.K. Haimovitz was the first classical artist to play at New York's infamous CBGB club, in a performance filmed by ABC News' 'Nightline.' On March 22, he will premiere a new cello concerto by Denys Bouliane with the Montreal Symphony and Kent Nagano.


name_last: Carrie Elkin
name: Carrie Elkin
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/43697.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Carrie_Elkin-Jesse_Likes_Birds.mp3
website_link: http://www.myspace.com/carrieelkin
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Carrie Elkin
original_serial: event_MS12715
original_venue_serial: Victorian Room at The Driskill
description:
  With the vocal fire of Patty Griffin and the lyrical rawness of Rickie Lee Jones, Carrie Elkin's songs are, at once, intimate yet universal, naked yet richly adorned.  Maverick Magazine says it best exuberantly stating,'I have never seen a performer so in love with the act of singing.  That's the gospel truth....onstage, Elkin was simply a force of nature.'  Carrie's latest record, 'Call it My Garden' was released on Red House Records in January 2011.  The record was a New & Noteworthy pick on itunes and had a number one song on the Folk DJ charts.


name_last: Jeffrey Zeldman's Awesome Internet Design Panel
name: Jeffrey Zeldman's Awesome Internet Design Panel
name_index: J
website_link: http://www.happycog.com/
event_category: Featured Speaker
event_sub_category: Panel
original_serial: event_IAP6243
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Dan Mall (Big Spaceship)
  Jeffrey Zeldman (Happy Cog)
  Mandy Brown (Typekit)
  Roger Black (Roger Black Studio Inc)

  Summary
  He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.

search:
  Jeffrey Zeldman's Awesome Internet Design Panel Dan Mall Big SpaceshipJeffrey Zeldman Happy CogMandy Brown TypekitRoger Black Roger Black Studio Inc


name_last: It's Not Tv, It's Social Tv
name: It's Not Tv, It's Social Tv
name_index: I
website_link: http://nextnewnetworks.com
hashtag: #SXSocialTV
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7799
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Chloe Sladden (Twitter)
  Fred Graver (The Travel Channel)
  Gavin Purcell (Late Night with Jimmy Fallon)
  Lila King (CNN.com)
  Timothy Shey (Next New Networks)

  Summary
  How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.

search:
  It's Not Tv, It's Social Tv Chloe Sladden TwitterFred Graver The Travel ChannelGavin Purcell Late Night with Jimmy FallonLila King CNN.comTimothy Shey Next New Networks


name_last: The Next Rocket Scientist: You
name: The Next Rocket Scientist: You
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/TheNextRocketScientistYou.jpg
website_link: http://www.nasa.gov/open
hashtag: #NASA
event_category: Future15
event_sub_category: Future15
search: The Next Rocket Scientist: You Nicholas Skytland NASA
original_serial: event_IAP7648
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Nicholas Skytland (NASA)

  Summary
  For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.


name_last: Treasure Fingers
name: Treasure Fingers
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3007.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Treasure_Fingers-Keep_Up.mp3
website_link: http://www.treasurefingers.com
event_category: Showcase
event_sub_category: Dance
search: Treasure Fingers
original_serial: event_MS11796
original_venue_serial: Mohawk
description:
  Hailing from Atlanta, transplanted to NYC, and ready to take over the world: Treasure Fingers

  Treasure Fingers is Audio Viagra (NY Post)

  For the past four years, the DJ and producer born Ashley Jones has been making it rain in the disco with innovative remixes and original tracks. Jones is far from a new jack, having racked up over a decade of international club experience and studio chops as part of the legendary drum & bass group, Evol Intent. Yet as Treasure Fingers, he’s found a way to merge his diverse influences and deep history into a signature sound, packed with intricate basslines, chopped-up, gritty synth melodies, and party-ready drum breaks. It’s already captured the ears of everyone from Eric Prydz and Miike Snow to house legends Romanthony and Roy Davis JR (all of whom personally requested the Treasure Fingers remix treatment). His amazing new twist on Disco attracted the attention of such labels as Fools Gold, Defected and MOS to name a few.  

  Treasure Fingers “Cross The Dancefloor: 'I dj now, and right now this is my favorite song to play. It's a rare underground song'  (Will.I.AM’s Favorite Party Starter Track, People Magazine) 
  “Cross The Dancefloor” was Treasure Fingers’ debut, an inescapably catchy, vocoder-laced dance gem that two-steps over genre boundaries. The instant classic received support from A-List DJs around the world such as Erick Morillo, Pete Tong, Annie Mac, Sinden and Kissy Sell Out. Treasure Fingers has kept the momentum going with heavy touring and official remixes for numerous artists including Little Boots (I Am Sound), Chromeo (Vice/Atlantic), Estelle (Atlantic), Empire of the Sun (EMI), Kid Sister (Downtown), Kid Cudi (G.O.O.D/Sony), N.A.S.A  (Epitaph), and James Curd (Om) (remix went to #1 on the Beatport Club Chart). A constant favorite on Hype Machine, he has also received amazing support from such blogs as Disco Dust, Boom Boom Chik, Indy Shuffle, Big Stereo and Discobelle to name a few. A new batch of equally funky Treasure Fingers originals & a mix CD are on their way along with tours in North America, Europe, UK, Asia, Australia and South America. These coming after successful tours and gigs with artists Roy Davis Jr, Fake Blood, A-Trak, Chromeo, Laidback Luke, Fred Falke, Felix da Housecat & Benny Benassi, to name a few.
  Treasure Fingers perfectly captures the sounds that young kids want to hear, while keeping the musicality of songs that the old school cats need. His version of Back Off Move Away is a disco groove that is full of modern synth sounds over such a funky bass line it's nearly impossible not to dance to. One of my favorite remixers at the moment and one of my favorite mixes of my own music to date.  (James Curd [Greenskeepers])

  What else would you expect from the A-Town original with the Midas touch, who continues to receive accolades and Radio 1 support from heavy hitters Pete Tong, Annie Mac (with a mini mix under his belt), Kissy Sellout, Jaymo & Andy George, all helping Treasure Fingers launch up, up and away into the future with people worldwide shakin’ it cross the dancefloor.

  'Treasure Fingers is one of America's best Nu Disco outfits. His high end production values, fresh ideas & all round good vibes has ensured we've been fans for sometime!' (Jaymo & Andy George, BBC Radio 1 In New DJs We Trust)


name_last: It's Not Scalable and That's OK: One-Shot Campaigns
name: It's Not Scalable and That's OK: One-Shot Campaigns
name_index: I
website_link: http://www.redfin.com
event_category: Future15
event_sub_category: Future15
search: It's Not Scalable and That's OK: One-Shot Campaigns Michelle Broderick Redfin.com
original_serial: event_IAP6992
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Michelle Broderick (Redfin.com)

  Summary
  Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.


name_last: Nikki Lang
name: Nikki Lang
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/4153.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nikki_Lang-Bros_Before_Hos.mp3
website_link: http://www.nikkilang.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Nikki Lang
original_serial: event_MS14504
original_venue_serial: Black &amp; Tan
description:
  Nikki Lang started her musical career as a singer/songwriter at the age of 12.  By 15, Nikki had appeared in clubs throughout Los Angeles both as a solo artist and with her band where she plays guitar.  Today, as Nikki approaches her twenties, she has toured both nationally and internationally, been a featured artist on radio, TV, print and has caught the eye of music industry moguls as well as developed a loyal fan base. 

  Nikki has graced notable venue stages small to mid-size (1500 capacity), such as the Roxy, Hotel Café, Baked Potato, Cozy’s, House of Blues, the Mint, Genghis Cohen, the Monterey Jazz Festival, the Knitting Factory Concert Houses, (Reno, Spokane, Boise, Los Angeles,) Café Was, the Coffee Gallery Backstage, the Union Room, and the Conga Room.

  Inspired by the authenticity of singer songwriters Joni Mitchell, Alanis Morissette, and Lily Allen, Nikki sings of self-discovery and empowerment that can be read like a handbook for girls coming of age, while also appealing to adult audiences.  Nikki writes about life’s experiences, love, heartbreak, boys, and lessons, from the lens of a young woman entering her twenties. “My inspiration comes from everything that is around me.  All of my songs are from true experiences; I’m an observant person and I try to take everything in and put it into my music,” according to Lang.

  Nikki’s songs are ageless. Added to the lyric is her voice and instrumentation, which rings out clarity and precision, and can cross genres, as well as generations. Songs such as “My Sad Hero,” “Cute but Stupid,” and “Bros before Hos” speak directly to her fans and offer up a tongue-in-cheek way out of what sometimes can appear bottomless.

  Nikki’s recent accomplishments include the completion of her new EP, Feel Better, and wrapping production on her first major music video for the EP’s title track.  The video was directed by Emmy-winning director Todd Robinson (White Squall, directed by Ridley Scott; Lonely Hearts, starring John Travolta).  She recently completed her first national tour, supporting Atlantic recording artist Robert Francis.   Nikki is slotted for the Industry’s reputable SXSW, and is schedule for a European tour, Spring 2011 and is currently working on music to add to her licensed library with MTV.  

  Tracked at the world-famous Record Plant studio, her latest CD, Feel Better, was produced by Jason Goldman, who has worked as an instrumentalist and a arranger for artists such as Michael Bublé, David Foster, and Clay Aiken, and was engineered/mixed by Mike Butler, (Pretenders, the Shins) and countless others. 

  Coming from a family steeped in the performing arts, Nikki took to music naturally and at an early age and developed impressive chops on guitar and piano along with her singing voice. By age 16, she was in the studio with producer Jay Ferguson (an American rock and roll musician, known for his work with Spirit and Jo Jo Gunne, and his 1978 solo hit 'Thunder Island' while attending the Los Angeles County High School for the Arts where she performed at the Monterey Jazz Festival twice.

  “Her voice and lyrics are mature beyond her years. I’ve heard countless young singers perform and Nikki is at the top.” Dori Zukerman, Hollywood Casting Director:

  “Nikki’s singing and songwriting is first rate with a combination of focus and intelligence.” Jay Ferguson, film composer, musician:

  “Nikki possesses exceptional potential” Academy Award winning composer, John William.

  “She is a beautiful girl with a fantastic voice” Rosanne Cash

  Beside her own career, Nikki has had charitable projects including benefit recordings for the Christopher Reeve Foundation.  From October 2010-Decemer 2010, The American Diabetes Association created a unique fundraiser called Download for Diabetes where Nikki donated the 100% of proceeds of her song, “Feel Better” to the ADA. 

  You can find Nikki Lang at 
  www.nikkilang.com
  www.facebook.com/nikkilangmusic
  http://www.youtube.com/user/NikkiLangMusic
  http://twitter.com/nikkilangmusic


name_last: Papercranes
name: Papercranes
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3761.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Papercranes-Synapses.mp3
website_link: http://www.papercranesmusic.com
event_category: Showcase
event_sub_category: Rock
search: Papercranes
original_serial: event_MS13307
original_venue_serial: Malaia
description:
  papercranes is the musical home of Rain Phoenix. Born as a studio project in L.A., papercranes quickly grew into a band splitting time between Gainesville, Florida and New York City. After a self-released EP in 2003 and debut album 'Vidalia' in 2006, papercranes played frequently, touring the US with their folk-tinged psychedelic sound. In late 2008, with the help of some of Rain's longtime friends, musicians, and writers she began work on papercranes sophomore album, 'Let's Make Babies in the Woods'. The recording sessions were experimental, allowing no rest or retakes as an exercise in 'stream of consciousness' writing - a recurring theme for papercranes. Due to the intensity of the sessions and the non linear production style she favored, there's a rawness to this record untapped in papercranes earlier works. Recorded in a garage studio in Los Angeles, the resulting nine-song collection delves into much darker themes. This is evident in songs like 'Shell', 'Synapses' and 'Dust Season' where desolate imagery meet rebellious melody and angry rhythms. Whereas tracks like 'Warrior', 'Headphones' and 'Long Way' seem almost biographical with observances that are poetic yet accessible.

  Previous to papercranes, Rain Phoenix worked with The Red Hot Chili Peppers, REM, Angela McCluskey, The Causey Way and is a performer with the notorious NYC political cabaret The Citizen's Band.

  'Let's Make Babies in the Woods' will be released on Manimal Vinyl on January 25, 2011


name_last: Understanding Humans: New Psychology and the Social Web
name: Understanding Humans: New Psychology and the Social Web
name_index: U
website_link: http://gavinbell.com
hashtag: #understandinghumans
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP6889
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Gavin Bell (gavinbell.com)
  Jyri Engestrom (Ditto)

  Summary
  The internet is now social, but the tools and theories we use to understand it are rooted in a pre-social past. 

  Much of the psychology inspired interaction design draws on information processing models from desktop application design. Perfect for shopping carts, not so good for understanding the social web.

  Newer psychological theories like Activity Theory or Actor Network theory can help us understand our need for tools like Twitter and Facebook. This world of post-cognitive theories understand social relationship and move beyond the simple world of goal directed tasks with neat closure. The social object is a great framing device for current applications, but Activity Theory has more to offer us.

  Every act is social in nature. Using this as a starting point this talk will explore how relationships form and how our interactions with each other on the internet form part of our wider experience. Learn how to pick the key objects and actions for your application. Understand the important social aspects of the interactions you support and how privacy affects these exchanges.

  The coming distributed social web are based on social objects, activity streams plus much protocol glue to connect them. These post cognitive theories are the framework from which they were derived, but there is much more to them that you can apply to your own projects.

search:
  Understanding Humans: New Psychology and the Social Web Gavin Bell gavinbell.comJyri Engestrom Ditto


name_last: Music in Sports
name: Music in Sports
name_index: M
website_link: http://www.gmrmarketing.com
hashtag: musicinsports
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP5484
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  Steve Knill (GMR Marketing)

  Participants:
  Dana al Salem (FanFactory)
  JJ Rosen (Indaba Music)
  John Sepetys (Banshee Music LLC)
  Julia Henry (Ivy Augusta)
  Kevin Wilson (ESPN)

  Summary
  More and more teams are partnering with local artists-providing opportunities for bands to get their music heard and in some cases play live surrounding the action.  From Pro to College and even in broadcast, music plays a huge part of the fan experience.  Learn how to engage and get your music in the game.

search:
  Music in Sports Dana al Salem FanFactoryJJ Rosen Indaba MusicJohn Sepetys Banshee Music LLCJulia Henry Ivy AugustaKevin Wilson ESPNSteve Knill GMR Marketing


name_last: Local Online Communities: Won’t You Be My Neighbor?
name: Local Online Communities: Won’t You Be My Neighbor?
name_index: L
website_link: http://neighborgoods.net
hashtag: #bemyneighbor
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6375
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Ann Baldinucci (NabeWise)
  Chrysanthe Tenentes (Foursquare)
  Joe Stump (SimpleGeo Inc)
  Lane Becker (Get Satisfaction Inc)
  Micki Krimmel (NeighborGoods.net)

  Summary
  Americans are increasingly turning to high tech tools to recreate the small town experience. Join us for a discussion with pioneers of local tech to learn about how location-based technologies are connecting people to create the next generation economy and a more engaged citizenry. We’ll cover tools of the trade, best practices and give you tips on how you can infuse place into your project. Finally, we’ll envision what the ideal connected neighborhood might look like in the future.

search:
  Local Online Communities: Won’t You Be My Neighbor? Ann Baldinucci NabeWiseChrysanthe Tenentes FoursquareJoe Stump SimpleGeo IncLane Becker Get Satisfaction IncMicki Krimmel NeighborGoods.net


name_last: Where's The Money? Finding The Right Funding
name: Where's The Money? Finding The Right Funding
name_index: W
website_link: http://www.austinfilm.org
event_category: Panel
event_sub_category: Funding
original_serial: event_FP8353
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Bryan Poyser (Lovers of Hate)

  Participants:
  Amada Cruz (United States Artists)
  Michael Shirley (NEH)
  Sara Dosa (San Francisco Film Society)

  Summary
  Representatives from major national and regional granting agencies discuss funding strategies and give tips on how to apply for funds for your project. There is money out there! You just have to know how to ask for it.

  Representatives from major national and regional granting agencies discuss funding strategies and give tips on how to apply for funds for your project. There is money out there! You just have to know how to ask for it.

search:
  Where's The Money? Finding The Right Funding Amada Cruz United States ArtistsMichael Shirley NEHSara Dosa San Francisco Film SocietyBryan Poyser Lovers of Hate


name_last: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
name: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/built_logo.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
original_serial: event_OE00026
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Built is our flavor of a maker, hacker, DIY Ignite-style event, with the bike as a backdrop. Learn about the latest in DIY creativity from the ten creators who will present their work. 

  Presenters are: DL Byron - Bike Hugger Industries;
  Chris Brewer - The Journey;
  Mike Lin - Readyset Go! Smart power revolution;
  Rob Roy Chalmers - The Sporozoan Swarm;
  Michael Pusateri - How to Build A BBQ Smoker From A Trash Can;
  Danielle Sipple - I Am Femme: Creating Your Own Gender Identity;
  Brent Heyning - Hackable: Light Communication Kits for Bikers;
  Scott Benish- Interactive Design Skills and Urban Chickenry;
  Naz Hamid - Online Communities, Offline Relationships;
  Andrew Neher - Drawing A Bike From Memory;
  Kris Krug - Killer Photos with Your Cameraphone

  http://bikehugger.com/2011/01/built-at-sxsw.html


name_last: Robot Art Lessons
name: Robot Art Lessons
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/RobotArtLessons.jpg
hashtag: #robotart
event_category: Robotics
event_sub_category: Dual
search: Robot Art Lessons Alan Majer Good RobotSteve Guengerich BroadBrush Ventures - Appconomy
original_serial: event_IAP6120
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Alan Majer (Good Robot)
  Steve Guengerich (BroadBrush Ventures - Appconomy)

  Summary
  Robots seem to be everywhere - from car assembly on factory floors to debris sweeping on your kitchen floor.  But, with the popularity of events like Maker Faire, they are broadly entering the creative fields in new and innovative ways.  More than an exotic, whimsical exercise, much of the work behind robot-inspired art installations is driving the discovery of technical innovations in communications, control, security, and safety...all of which have potential value in manufacturing, retail, healthcare, and other core industries.  In this session, you will learn about (1) quick definition and taxonomy of core robot tech, both hardware and software, (2) types of art installations, fairs, and competitions that have begun to emerge, (3) and lessons learned from the converging areas of materials science, haptics, interactive control, and communications that contribute to this new art form.


name_last: Rockin' the Check-in: Location Strategies for Musicians
name: Rockin' the Check-in: Location Strategies for Musicians
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/RockinTheCheckInLocation.png
website_link: http://cindyroyal.com; onthatnote.com
hashtag: #rockcheck
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP5756
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Cindy Royal (Texas State University)
  Jonathan Carroll (Gowalla)

  Summary
  Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors. 

  Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. Once fans are signed up with a location-based service, bands can offer merchandise discounts, meet and greet access, limited edition items and downloads or other incentives. The key is engaging passionate fans wherever they are in the world via mobile devices. Let them help by giving them the tools they need to spread the word.

search:
  Rockin' the Check-in: Location Strategies for Musicians Cindy Royal Texas State UniversityJonathan Carroll Gowalla


name_last: Taiwan Indie Bands
name: Taiwan Indie Bands
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/taiwan.jpg
event_category: Party
event_sub_category: Various
search: Taiwan Indie Bands
original_serial: event_HB1548
original_venue_serial: Lambert's
description:
  Are you tired of the same old recycled label-dependent music? If so, come experience seven Taiwanese indie bands!! Tizzy Bac is one of Taiwan's first truly bands to vie with the Mando-pop big acts. Wonfu started out playing Taipei's smoky basement rock dives. Echo has been called by the Taipei Times a 'stylish electro-rock' band. Aphasia Formed in 2008, 4 piece instrumental band. The White Eyes The female lead will keep you mesmerized!  Fire EX is punk, moody, melodic and loud. Also look for Unfamiliar Friends Party a new electronic style later that night at Lambert’s!!!


name_last: The Independent Music Label Roadmap
name: The Independent Music Label Roadmap
name_index: I
website_link: http://https://a2im.org
hashtag: indieroadmap
event_category: Panel
event_sub_category: Labels
original_serial: event_MP5965
original_venue_serial: Austin Convention Center
description:
  Room: Room 17AB

  Moderator:
  Rich Bengloff (The American Association of Independent Music (A2IM))

  Participants:
  Brian Sharp (Century Media Records)
  Dorothy Hui (tinyOGRE Entertainment LLC)
  Jenna LoMonaco (Glassnote Records)
  Portia Sabin (Kill Rock Stars)

  Summary
  As technology has transformed the music industry the sources of revenues have changed and the marketing tools needed to promote music to garner these revenues have changed as well. As a result Independent music labels have evolved and restructured themselves to acquire the tools and staffing needed for the modern music label to succeed, a mix of old and new ideas. This panel will include discussions of the changes that have been needed in the areas of organization structure, promotion and technology to meet the modern challenges of the music industry and to transform themselves to compete and succeed in the current market place. Topics will include how to devise an overall business plan and how to use e-mail marketing/commerce, Direct-to-Fan relationships, social networking plans, licensing options, etc. as part of that plan to meet current market challenges.

search:
  The Independent Music Label Roadmap Brian Sharp Century Media RecordsDorothy Hui tinyOGRE Entertainment LLCJenna LoMonaco Glassnote RecordsPortia Sabin Kill Rock StarsRich Bengloff The American Association of Independent Music (A2IM)


name_last: Neal Pollack
name: Neal Pollack
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/pollack.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Neal Pollack
original_serial: event_OE00582
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Author Neal Pollack will be stopping by the SX Bookstore to meet registrants and sign copies of his book, Stretch: The Unlikely Making Of A Yoga Dude.


name_last: Guy Forsyth
name: Guy Forsyth
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3898.jpg
website_link: http://www.guyforsyth.com
event_category: Showcase
event_sub_category: Blues
search: Guy Forsyth
original_serial: event_MS14350
original_venue_serial: Continental Club
description:
  It’s been a long and dusty, winding road for Austin singer/songwriter Guy Forsyth that’s led to a recent surge in praise over his dazzling live shows and his rich Americana roots sound. Forsyth (vocals, acoustic, electric & slide guitar, harmonica, ukulele, singing saw), along with Will Landin (bass/tuba) and Jeff Botta (drums), bring a unique mixture of styles such as folk, rock, country, and Tin Pan Alley to create a sound that’s as heterogeneous, raw and compelling as America itself. You’ll hear powerhouse vocals deliver energetic yarns about love, the government and the apocalypse, to name a few, as Forsyth and company squeeze everything they have into each song and rarely come up for air.


name_last: Let's Blow Something Up!!! Live Action Special Effects
name: Let's Blow Something Up!!! Live Action Special Effects
name_index: L
website_link: http://www.WeAddExcitement.com
event_category: Panel
event_sub_category: Stunts and Effects
search: Let's Blow Something Up!!! Live Action Special Effects Steve Wolf Special FX International
original_serial: event_FP8234
original_venue_serial: Radisson
description:
  Room: Pool

  Moderator:
  Steve Wolf (Special FX International)

  Summary
  Explosions, Snow, Rain, Smoke, Fire, and Stunts add sizzle to movies,
  TV, Commercials, music videos and live events.  See how easy
  and affordable it is for you to put these proven attention grabbers to work for you and to thrill-seeking audiences.  This is a live demonstration.  Don't be afraid to bring ear plugs, your helmet and your bomb disposal suit. And definitely bring your camera.

  Explosions, Snow, Rain, Smoke, Fire, and Stunts add sizzle to movies,
  TV, Commercials, music videos and live events.  See how easy
  and affordable it is for you to put these proven attention grabbers to work for you and to thrill-seeking audiences.  This is a live demonstration.  Don't be afraid to bring ear plugs, your helmet and your bomb disposal suit. And definitely bring your camera.


name_last: The King of Luck
name: The King of Luck
name_index: K
picture_big_url: http://img.sxsw.com/2011/films/F31471.jpg
website_link: http://N/A
event_category: Screening
event_sub_category: Documentary Feature
search: The King of Luck Billy Bob Thornton
original_serial: event_FS11499
original_venue_serial: Paramount Theatre
description:
  Director: Billy Bob Thornton
  USA | 86 minutes
  Rogers & Cowan


  Starring:
  Willie Nelson, Annie Nelson, Paula Nelson, Amy Nelson, Lana Nelson, Lukas Nelson, Micah Nelson, Bobbie Nelson, Paul English, Bee Spears


  This is a documentary about Willie Nelson: the man, the songwriter, the friend, the father, legendary performer and champion of the family farmer.  It goes further, however, as a film, it is about the end of the old west and how troubadours such as Willie Nelson keep the legend alive through storytelling.


name_last: The Holidays
name: The Holidays
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/43690.jpg
website_link: http://www.myspace.com/theholidays
event_category: Showcase
event_sub_category: Pop
search: The Holidays
original_serial: event_MS14749
original_venue_serial: The Windish Agency House @ ND
description:
  The Holidays
  ALBUM - Post Paradise
   
  2010 was a massive year for Sydney foursome The Holidays.  Releasing their self produced, critically acclaimed debut album, Post Paradise, picking up The Age EG award for ‘Best Album’ and finishing off the year with a Triple J Feature Album.  

  Following on from the single Broken Bones, which received international praise and 40,000+ views of it’s video clip in the first week, 6AM is the perfect slice of feel good pop with tropical rhythms and lyrics conjuring images of summer, days off, late nights and living care free.

  With Post Paradise’  chilled vibes, it’s easy to see why critics are calling it the must have record for summer and why The Holidays are one of the most exciting up and coming bands around. 

  2011 is shaping up to be an even bigger year for the band, having kicked it off with The Mystery Jets support this last week, they’ll be touring nationally in February with the Laneway Festival (alongside Yaesayer, Cut Copy, Menomena, Local Natives, Jenny & Johnny).  Plus they’re one of only a handful of Australian bands in the first round announcement for 2011’s SXSW in Texas.

  The Holidays will release Post Paradise in Japan in early 2011 through Ralleye Label (Klaxons, Toro Y Moi) followed by EP releases in the UK and USA.

  “World Class…10 songs of consistent greatness” - Daily Telegraph Hit
  “Perfectly paced and consistently good, Post Paradise is a winner” - Mess & Noise
  Drum Media - Album Of The Week
  BMA - Album Of The Week
  Beat – Album Of The Week
  The Brag – 4.5 Stars        
  Herald Sun Hit – 4.5 Stars                                                           
   
   
  For further MEDIA information please contact your local Mushroom Group Promotions representative
  MELBOURNE: 03 8687 1353 SYDNEY: 02 8356 1299 EMAIL: info@mgpromotions.com.au


name_last: Chalk
name: Chalk
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29117.jpg
website_link: http://www.cowboyfilms.co.uk
event_category: Screening
event_sub_category: Narrative Short
search: Chalk Martina Amati
original_serial: event_FS11766
original_venue_serial: Alamo Lamar A
description:
  Director: Martina Amati
  UK | 18 minutes


  Starring:
  Lillie Buttery, Nicole Pavier, Katie Lyons


  When two thirteen year old gymnasts are selected for the National training camp they learn something new about bodies, boys and friendship.


name_last: And On Piano...Nicky Hopkins
name: And On Piano...Nicky Hopkins
name_index: A
hashtag: nickyhopkins
event_category: Panel
event_sub_category: Various
original_serial: event_MP990200
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Dave Marsh (Rock & Rap Confidential)

  Participants:
  Chuck Leavell (Charlane Plantation & Evergreen Arts)
  Deborah Grabien (One Plus Press)
  Ian McLagan (Maniac Records)
  Julian Dawson (N/A)
  Richard Perna (RichKat Music)

  Summary
  If you read the liner notes of any one of hundreds of classic albums recorded in the 60's, 70's and 80's, there is one name that appears again and again - Nicky Hopkins.
  Nicky's incredible piano licks graced 14 Rolling Stones records, classic albums and singles by the Beatles, (individually and collectively), the Who, the Kinks, Steve Miller, 
  Joe Cocker and by dozens of other leading artist. He  played at Woodstock with the Jefferson Airplane - well, you get the picture! British songwriter, singer, producer and musician Julian Dawson met Nicky Hopkins at SXSW in 1994, wrote and recorded with him that summer and mourned with the rest of the music world, when Nicky died an untimely death, aged only 50 in September of that year. Julian determined to tell the story of Nicky's life with all it's highs and lows. Now 12 years  and 130 interviews later comes the American launch of his book 'And On Piano...Nicky Hopkins.'

search:
  And On Piano...Nicky Hopkins Chuck Leavell Charlane Plantation &amp; Evergreen ArtsDeborah Grabien One Plus PressIan McLagan Maniac RecordsJulian Dawson N/ARichard Perna RichKat MusicDave Marsh Rock &amp; Rap Confidential


name_last: Flipron
name: Flipron
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/45641.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Flipron-Gravity_Calling.mp3
website_link: http://www.myspace.com/flipron
event_category: Showcase
event_sub_category: Rock
search: Flipron
original_serial: event_MS10973
original_venue_serial: 512
description:
  FLIPRON 

  With lyrical inventiveness & surreal imagination right at the very core of their songs & with an unmistakably English sound shamelessly veering between technicolor psyche-pop, dark, sleazy confessionals & dusty, moth-eaten drinking ballads, this is the band hailed by musicomh.com as 'the most original band in the UK' 

  Formed originally in rural south-west England, Flipron moved to London with a vague plan to find a label & management. Having found both, they released their debut album Fancy Blues & Rustique Novelties in 2004, which was greeted by the Observer Music Monthly with a glowing 4* review from esteemed music journalist Charles Shaar Murray. Since then they have been steadily fermenting a reputation based around their stunning live performances and a succession of unique and critically acclaimed albums and singles. After re-locating back to Glastonbury, they released their second album, Biscuits For Cerberus, which was AIM CEO Alison Wenham’s Best Record Of 2006 in Music Week. Most recently released was 2008’s Gravity Calling,  produced by legendary Damned drummer Rat Scabies, the title track from which had the rare honour of being played twice by Jonathan Ross on his hugely popular Saturday morning BBC Radio 2 show.

  They have opened for acts as diverse as the Alabama 3, Donovan, Hayseed Dixie & the (English) Beat, been joined onstage by Rat Scabies, & even once appeared as backing band to another punk rock legend, Clash drummer Topper Headon, playing a set as the Topper Headon All Stars. They’ve played gigs in boats, boxing rings & bars; gardens, restaurants & cabarets; cellars, tents & strip shows: theatres, ballrooms & colleges. They've entertained skinheads & hippies, trendy specs media types in New York, truck drivers in Nashville, cider drinkers in Somerset, Holy Grail hunters in the south of France & even the residents of the Abbey Dingle Retirement Home in Llangollen, North Wales, out for a last night on the town.


  They have played at Glastonbury Festival four years in a row, in 2008 playing a record 6 shows in the one weekend, they’ve played main stages at Beautiful Daze, Secret Garden Party, Bloom, Endorse It In Dorset, 2000 Trees & Shambala, as well as appearances at Bestival, End Of The Road,  Lovebox Weekender, Innocent Village Fete, Larmer Tree, Trowbridge Pump Festival, Lewes Folk & Rock, Strawberry Fair & many others. They have also performed at traditional indoor arts festivals such as the Edinburgh Fringe, Concrete & Glass in London, The Times Cheltenham Literary Festival, Brighton Festival, Dorchester Festival, the Bath Fringe & the Llangollen Fringe. 

  They have recorded numerous radio sessions on a variety of UK stations, including Mark Lamarr’s God’s Jukebox on BBC Radio 2, (which Lamarr described as “absolutely fantastic” & featured again in his best sessions of 2009 show) as well as 4 sessions for Tom Robinson’s Evening Sequence on BBC 6music. Radio DJs who have played the band include on BBC Radio 1 Vic Galloway, Huw Stevens & Rob Da Bank, on BBC Radio 2 Jonathan Ross, Mark Lamarr & Alex Lester, on BBC 6music Tom Robinson, Phil Jupitus, Mark Riley, Gideon Coe, Mark Lamarr again, Nemone & Shaun Keaveny. There music has also received radio play in the United States, Japan, Australia & much of Europe. In addition their music has been used by BBC television & radio & Channel Four in programmes & trails.

  Flipron’s video’s have been broadcast on UK channels MTV2, Q, E4 & others, as well as various film festivals. The cartoon video to their 2006 single Raindrops Keep Falling On The Dead was screened at film festivals such as Cannes International Film Festival in France, Raindance Film Festival in London and SXSW in Texas. 

  Flipron continue to enjoy a fantastic relationship with their beloved indie record label Tiny Dog & have just signed a publishing deal with SGO Music, represented worldwide by Bug Music. Recently they released a brand new single “The Coolest Names in Showbiz“, played numerous festival dates including a ten date residency at the Edinburgh Fringe Festival & toured in the USA. They are currently rehearsing material for a new album & are planning further tours in the UK, USA & Europe.


name_last: Trouble Andrew
name: Trouble Andrew
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/4466.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Trouble_Andrew-New_Kid.mp3
website_link: http://www.troubleandrew.com
event_category: Showcase
event_sub_category: Electronic
search: Trouble Andrew
original_serial: event_MS14934
original_venue_serial: Austin Music Hall
description:
  From virtuoso snowboarder to fashion innovator to skate punk electro artist to honky-tonk warbler, Trouble Andrew may be many things at once but his signature is style.  After taking his professional snowboarding career all the way to the Olympics, Trouble turned to product design, pushing street influence into technical products for brands like Burton, Analog, Oakley, and Nixon. Switching direction again, his need to create met his passion for music and the Trouble Andrew project began to evolve. 

  Trouble released the Trouble LP in 2005, a full length album fused from his punk rock and hip hop influences. The album was re-released as Remixed and Remastered by Virgin in 2009 with new production from Shitake Monkey and Trouble. For the next year Trouble went on a production bender, doing songs with the likes of Diplo, Santigold, Ninjasonik, Amanda Blank, Curren$y, Jackie Chain, Lil Jon, Stunnaman of The Pack, Hollywood Holt, Team Facelift, and more. The result was The Trouble Gang Mixtape, an epic 30 song outpouring that demonstrated Trouble's mastery of his own personal genre as well as his ability to push into completely new musical territory. 

  His next project, Dreams of a Troubled Man on Trouble Gang Records/Last Gang Records picks up where the Mixtape left off. It's a dark and roaming personal statement that corrals an even more eclectic range of influences for an even more unique sound, a sound that can only be described as Trouble.


name_last: Quickies 1: Branding, Marketing & Publicity
name: Quickies 1: Branding, Marketing & Publicity
name_index: Q
event_category: Quickies
event_sub_category: Publicity
original_serial: event_MP990059
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  James Evans (Interscope/Geffen/A&M)
  Jim Logrando (Redeye Distribution)
  Michael Dutcher (MAD Management)
  Randy Haecker (Legacy/Sony Entertainment)

  Summary
  Artists seeking to make a splash and make some money often do so through aligning themselves with marketing and advertising campaigns. Publicists can also be instrumental in bringing artists to a larger audience. Chat with and learn from experienced pros from the worlds of branding, marketing and publicity.

search:
  Quickies 1: Branding, Marketing &amp; Publicity James Evans Interscope/Geffen/A&amp;MJim Logrando Redeye DistributionMichael Dutcher MAD ManagementRandy Haecker Legacy/Sony Entertainment


name_last: Recommendation Engines: Going Beyond the Social Graph
name: Recommendation Engines: Going Beyond the Social Graph
name_index: R
website_link: http://www.StumbleUpon.com
hashtag: #DiscoveryTalk
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP8160
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Garrett Camp (StumbleUpon)
  Hunter Walk (YouTube)
  Liz Gannes (All Things Digital)
  Tom Conrad (Pandora)

  Summary
  Do your 500 'friends' on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.

search:
  Recommendation Engines: Going Beyond the Social Graph Garrett Camp StumbleUponHunter Walk YouTubeLiz Gannes All Things DigitalTom Conrad Pandora


name_last: Q&A With Google & Bing On Website Ranking
name: Q&A With Google & Bing On Website Ranking
name_index: Q
website_link: http://searchengineland.com/
hashtag: #qagb
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP5928
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Danny Sullivan (Search Engine Land)
  Duane Forrester (Bing)
  Matt Cutts (Google)

  Summary
  Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing 'powers' results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.

search:
  Q&amp;A With Google &amp; Bing On Website Ranking Danny Sullivan Search Engine LandDuane Forrester BingMatt Cutts Google


name_last: The Types
name: The Types
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/40713.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Types-A_Little_Piece_Of_You.mp3
website_link: http://www.myspace.com/thetypesru
event_category: Showcase
event_sub_category: Rock
search: The Types
original_serial: event_MS10923
original_venue_serial: BD Riley's
description:
  The Types, a band from Moscow, Russia was created in 2008.
  The Types played as the support band with Iggy&The Stooges, The Offspring, Simple Plan and many other famous bands during their Russian tours.
  Farfisa, drive, fuzz, zombies, space invaders, serial killers, sex, alcohol, a little bit of romanticism and fiery live shows - that is how The Types' phenomenon can be briefly described.
  As opposed to the majority of garage bands of nowadays which try to reincarnate into the heroes of past days The Types managed to keep the atmosphere of sixties not rushing into aping.
  ...As if you heard the same dirty analogue sound but with the thrilling feeling of something original and fresh, The Types is not the ordinary cover band with vintage instruments.
  During the show on SXSW The Types are gonna play for 40 minutes of the hottest original songs. And, for sure - you'll be dancing wildly all the show!


name_last: Of Fanboys & Fidelity - Adapting Comics For Broad Audiences
name: Of Fanboys & Fidelity - Adapting Comics For Broad Audiences
name_index: O
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP000524
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Greg Rucka (Nervous Habit Inc)
  Howard Gertler (Howard Gertler)
  Robert Rodriguez (Troublemaker Studios)

  Summary
  As the film industry digs deep into the world of comics and graphic novels for source material, how do writers, directors and producers assess the best way to get it to the screen to entice fanpeople and newbies alike? For some of the indie, more idiosyncratic books, how do you retain that uniqueness while broadening access to it? Director/writer/producer Robert Rodriguez (“Frank Miller’s Sin City”) and comics creator/writer Greg Rucka (“Whiteout”) will discuss the challenges and pleasures in going from panel to screen.

search:
  Of Fanboys &amp; Fidelity - Adapting Comics For Broad Audiences Greg Rucka Nervous Habit IncHoward Gertler Howard GertlerRobert Rodriguez Troublemaker Studios


name_last: Jen Lane
name: Jen Lane
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/41794.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jen_Lane-The_Lonely_Cricket.mp3
website_link: http://www.jenlane.com
youtube_link: http://www.youtube.com/watch?v=9uW6id3YClM
event_category: Showcase
event_sub_category: Folk
search: Jen Lane
original_serial: event_MS13591
original_venue_serial: Paradise
description:
  With the release of For the Night, Jen Lane is finally claiming her rightful place among the elite of Canadian roots country singer songwriters. 
  It takes a lot to stand out in the crowded world of Americana female vocalists, but Lane pulls it off with aplomb on For the Night, proving that her two previous WCMA nominations were no fluke. The album combines some seriously catchy songs with a laid-back cool that evokes Lucinda Williams and a pure, wistful voice that at times recalls Edie Brickell.  The arrangements are classic, and the production—courtesy of The Odds’ Steven Drake—has a vintage feel, thanks, in part, to a near-analogue recording process.  The sound is enhanced by special guests, Kevin Kane and John Ellis.  It’s impossible to pick stand-out tracks from such a consistently strong album, but its more unique cuts include “Lonely Cricket,” which possesses an unusual metaphorical lyric, and “Election Day,” whose simple yet profound musings and nod to Elizabeth May sum up many Canadians’ sentiments about the 2008 election. Showcased at SXSW, NXNE, WCMA’s, OCFF and CMW.  At last, the rest of the country’s music fans can discover the voice Western music awards juries have been onto for several years.


name_last: CY
name: CY
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/4100.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/CY-Computer_World_Ft._D._Steele.mp3
website_link: http://www.dasouth.com/complex
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: CY
original_serial: event_MS14600
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Circuses can be inspiring. Introduce children to one and then
  carefully observe their next month on the playground as they recreate the roles of the clown, the lion tamer, and the trapeze artist.

  For Christian rapper CY, it launched a fresh phase of his music career – one marked by a new found creative freedom for his sound, lyrics,and stage show.

  After launching the Circus World Event…The Ringleader album at the 2007 Texas Holy Hip Hop Achievement Awards (where MTV personality Sway was a presenter) to critical acclaim, CY began to pray about the direction of its much anticipated follow-up.

  Whereas The Ringleader’s concept envisioned our world as a circus with one true ringleader (God) and an imposter (Satan) who plots and schemes for the same position, Circus World Event…High Wire Act plays off a tight rope metaphor that represents the narrow road believers in Christ must walk in order to receive eternal life. The project also carries other messages about the humility that must be maintained by those placed in lofty positions.

  CY’s High Wire Act employs a gloomier carnival sound, picture painting lyrics, and explosive energy. It’s versatile and accessible to all listeners with tracks produced by himself, Phillip Moore, Tony Stone, Vohn Beats/Symbolyc One, Jimmy Natural and others. Guest artists include Young Joshua, Tony Stone, One Dose, Von Won, FireJaws, Gina V, Tannie, Gifted, Tre9, Kent & Shellee Coley, MiKalibur, Titus, D.Steele, and more.

  Circus World Event…High Wire Act marks CY’s third solo album (fourth overall.) Previous records have spawned an award winning video for his “Confession Invasion” single, recognition for the best New Album and New Artist of the Year (2003 Texas Holy Hip Hop Awards), and several other nominations and industry honors.

  In addition, CY has performed at major events such as SXSW, Rap Fest, the En Sound Music Awards, the All Eyes On Me Awards, and Atlanta’s Holy Hip Hop Awards (where he was also honored.)

  Through those events and others, he has been honored to share the stage with music ministers such as Da’ T.R.U.T.H., Deitrick Haddon, Knowdaverbs, 4th Avenue Jones, Corey Red & Precise, Mark J, Lil Raskull, Pettidee, Todd Bangz, Everyday Process, and Lecrae.


name_last: Musicians Bringing Musicians Home: New Orleans After Katrina
name: Musicians Bringing Musicians Home: New Orleans After Katrina
name_index: M
website_link: http://www.atctower.net
hashtag: katrina
event_category: Panel
event_sub_category: Other
original_serial: event_MP7764
original_venue_serial: Austin Convention Center
description:
  Room: Room 16B

  Moderator:
  Deyden Tethong (ATC)

  Participants:
  Jon Langford (Mekons & Waco Brothers)
  Jordan Hirsch (13th Ward)
  Mike Mills (N/A)
  Thao Nguyen (The Get Down Stay Down)

  Summary
  August 2010 marked the fifth anniversary of Katrina and the flooding of New Orleans, the city that birthed American music. Almost immediately after the storm, musicians were some of the first to respond: they traveled to New Orleans to aid in rescue work and produced benefits that raised significant funds and awareness for the relief effort. Five years later, musicians continue to demonstrate their commitment to this city by working to ensure that local musicians, many of whom are the tradition bearers of this vital culture, are able to remain and thrive in New Orleans. This panel will give an overview of the state of the music community pre-Katrina, how Katrina, the floods and the response impacted musicians and their way of life directly after the storm, how community organizations and advocates have focused efforts to serve the music community, how musicians from all over the country have worked to support and promote these efforts, and what more can be done to ensure this important city, her people and culture can thrive. Wayne Kramer said after participating in a series of artist-activism retreats in New Orleans (produced by ATC), 'Go to New Orleans and meet the folks down there. Talk with them, eat with them, work alongside them and then play music with them and for them... Anyone that calls themselves a musician owes a debt to New Orleans...'

search:
  Musicians Bringing Musicians Home: New Orleans After Katrina Jon Langford Mekons &amp; Waco BrothersJordan Hirsch 13th WardMike Mills N/AThao Nguyen The Get Down Stay DownDeyden Tethong ATC


name_last: James Yuill
name: James Yuill
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2172.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/James_Yuill-Give_You_Away.mp3
website_link: http://www.jamesyuill.com
event_category: Showcase
event_sub_category: Electronic
search: James Yuill
original_serial: event_MS14875
original_venue_serial: Beauty Bar
description:
  Noise, sound, music, melody. These are elemental forces that drive James Yuill. 

  As a child, he would spend hours in his bedroom, singing along to Michael Jackson’s “Bad” album. At boarding school, while the other lads spent Saturday afternoon in the pub, James would be busy in the school music room, making a racket with anything he could lay his hands on. At university, where he studied forensic science - specialising, naturally, in audio forensics - James preferred to live alone, in order that he could fully immerse himself in his two big passions: leftfield electronics (Aphex Twin/ Squarepusher) and classic songwriters (Nick Drake/ Elton John). 

  That quasi-monastic lifestyle is one he maintains to this day. James Yuill is never happier than when he's making music, alone in his Dalston flat, entirely oblivious to the whims of the east London scene, or the rules and regulations of wider music culture. Here, in Yuill’s spare bedroom studio, there is no contradiction between working on a remix for electro hipsters, We Have Band, while raving about Take That - 'Gary Barlow is a genius' - and your teenage obsession with Nirvana. That's James Yuill's world. And he’s happy in it.

  'I've never followed fashion,' he laughs, which probably explains why, when he first came to London, he took immense pride in his job sourcing music for TV adverts. 'If I think track X is a fantastic record it doesn't matter who the singer is, or who wrote it. To me, I have the best of both worlds. I grew up on grunge, so I love hard bass drums and distorted bass lines, and all that heavy Ed Banger electro, Justice and Boys Noize, but I also appreciate the skill in songwriting and pop. And I think the way I bring them together is unique.'

  On James's latest album, Movement In A Storm, that is demonstrably true. It's predecessor Turning Down Water For Air [TDWFA] was a folk record quietly and modestly underpinned by electronics. It infiltrated clubland (most notably, the massive Prins Thomas re-edit of This Sweet Love) almost by accident. Movement In A Storm is very different. 

  The songs might have started out as strummed ideas on an acoustic guitar, but such outlines have been radically manipulated, coloured-in with great neon splashes of data, upgraded, rebooted, digitised. The melancholy, that wistful sadness that attracted many to James’s music is still there - in this new mechanised setting, the emotional impact of these songs is heightened immeasurably - but this is qualitatively different music: sleek, propulsive, dynamic, divisively electronic. Beats and basslines land with an irresistible force; the editing is full of tight energy; hooks are filed sharp; choruses ring out. The likes of My Fears and First In Line owe as much to the emotional techno of Kompakt as they do to the winsome indie electronics of James’s beloved Postal Service. It is a record of real conviction. 

  Certainly, it should make any journalist think twice before ever mentioning 'folktronica' and James Yuill, in the same sentence, ever again. Said tag, in fact, was already largely redundant by the time that - the earlier self-released album, The Vanilla Disc, notwithstanding - James's debut album dropped, in 2008. Due to some boring logistical detail (stolen laptops; rerecorded song parts; finding a suitably sympathetic label), TDWFA was two years old when it was released. In the interim, inspired by his burgeoning love of noisy electro, James had already reworked the TDWFA songs as a much harder, bolder, late-night live set, specifically aimed at club crowds. 

  Far more Daft Punk than Kings of Convenience, that exuberant bleeps 'n' basslines live show not only directly shaped how Movement... would evolve and sound, but has taken James around the world. In recent years, he has played everywhere from the Bahamas (a private party for Time Magazine, bizarrely) to Tokyo, via lengthy tours of Britain, Europe and the US. 

  In France and Germany, where his records get plenty of airtime on daytime independent radio, he can pull a few hundred people at stand-alone gigs, and is regularly booked to add pizzazz to techno and electro all-nighters. Although, as a drug-free and nearly teetotal musician James cuts an eccentric swathe through clubland. 'I'm not remotely rock 'n' roll,' he admits. 'My interest in electronic music is an interest in sound. I never had some drugs 'n' clubbing epiphany and, on tour, I can happily sit backstage, reading Philip K Dick, go on, blast some manic electronic music, then go home, have a cup of tea, and go to bed, perfectly content. What can I say? I'm all about the music.'

  Indeed, James talks with refreshing candour and sincerity about trying to do something original, about his desire to leave a musical legacy. As a lanky, bespectacled self-confessed 'music geek', he may not see himself as a future pop star, but he does see himself as one among a small band of visionary British musicians (people as different as Patrick Wolf, Cinammon Chasers and Hot Chip), who are trying to alter the way pop music sounds. By writing songs informed by the electronica of, say, Modeselektor or Warp's Chris Clark, such musicians may well catalyse pop's next great leap forward. 'Ultimately,' says James, 'the Aphex Twin-isation of the charts is inevitable. Computer music is boundless, there's just so much there to explore.'

  When that fateful day comes, when cutting-edge electronic music becomes the lingua franca of a truly modernist pop sound, do not expect James Yuill to be yelling, 'I told you so', from the rooftops of nearby buildings. It's not his style. He will always be much happier sat somewhere amid a tangle of wires, microphones, laptops and instruments (see Sing Me A Song, and its key lyric: 'Is there life beyond my door? Weather stays the same inside my bedroom. It's warm and it makes me feel safe and secure.'). 

  In fact, by that point, James Yuill will probably making entirely different music. You would be disappointed if he wasn't. Such is his mission in sound. 

  Others will trail in his wake, but you should get onboard now. It's going to be quite an ear-opener.


name_last: Stephen Kellogg
name: Stephen Kellogg
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/777.jpg
website_link: http://www.sk6ers.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Stephen Kellogg
original_serial: event_MS13938
original_venue_serial: Antone's
description:
  Look no further than the title track of their new Vanguard debut album The Bear to understand Stephen Kellogg and The Sixers. As the band sings passionately, “Sometimes you get the bear, sometimes the bear gets you. Sometimes you’re gonna win, sometimes you’re gonna lose…but you know in the end – there's no apologies!”
  “SK6ERS,” as they’re also affectionately known, have carved a determined, inspiring path since forming in Western Massachusetts in 2003. An exceptional live act given to high-energy showmanship, The Sixers are closing in on their 1000th show with a newfound grit and gratitude. Stephen and core Sixers – Kit “Goose” Karlson (keys, bass, tuba, accordion) and Brian “Boots” Factor (drums, mandolin, banjo) -- are friends who act like brothers and switch off on their instruments to keep it fresh; much in the tradition of their collective heroes, The Band.  “We’ve all opted to approach our life in the same way – trying to put integrity ahead of ambitions of fame and fortune, though we’d like that too... at least the fortune part,” Stephen says with a laugh.
  	Many bands talk about “keeping it real,” but in The Sixers’ case, they mean it. “We’re not up there projecting a personality we can’t believe in. I think it’s important to go with the feel of each moment and take chances. If that means we get out of synch or sing out of key once in a while, so be it. The crags are cool because they’re interesting.”
     	That explains why producer Tom Schick (Norah Jones, Ryan Adams, Rufus Wainwright) signed up for the new record. “Each person in The Sixers really adds a lot,” he says. “They’re so locked in with each other. Stephen is definitely the leader of the gang, but everybody has their say,” he adds of the roles played by Boots Factor and Kit Karlson. “They rise and fall together. It’s amazing to watch them work.”
  Schick now understands why the group has a growing legion of loyal fans. “They’re a ‘classic rock’ band in the best sense of the phrase,” he says. “You can hear Neil Young, Tom Petty and John Cougar in there. It brings back a lot of good feelings about growing up and listening to great people who can really play their instruments. It’s not pieced together on a computer. It’s very refreshing.”
  	The Bear is their rawest and most collaborative album yet. With alternating tracks between producers Tom Schick and Sam Kassirer (Josh Ritter, Erin McKeown) the album was recorded in an apartment studio in NYC and a big old house in Maine respectively. The duality of these settings fits perfectly with Kellogg’s description of his family upbringing as, 'aristocrats and farmers.' Ditto the musical diet he was raised on, a strange bedfellow mix of his dad's 70's records and his sister's taking him to 80's metal concerts. Kellogg explains, 'I'm as much a product of Whitesnake as I am of Jackson Browne. The beauty of The Sixers is that they don't have a problem with that.'
  	Out of that deep understanding of each other, several of the new songs were co-written by the group including 'My Old Man,' an aching personal track about an aging father; 'Dying Wish of a Teenager,' a song about wrestling hopelessness; 'The Bear' and 'Do,' both brighter tracks about making it through life amidst the highs and lows that exist for everyone. It all builds up to the climactic 'Born in the Spring,' a song about rebirth from the “what-fors, flames and trap doors through which all of us fell.’’ The album is a heartfelt odyssey that also rocks with an explosive touch at times, as the band continues to push the boundaries of what they've done before. Of the recording process itself, Boots elaborates, 'Most of the record was recorded in a room with us spilling all the guts we could muster into the mics. It wasn't always pretty but that's... well that's the bear.'
  	Other stand out collaborations comes in the form of those who lent their time and talents to the making of The Bear. Canadian stand out Serena Ryder on 'See Yourself,' Josh Ritter on 'All Part of the Show.'


name_last: Living Things
name: Living Things
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2245.jpg
website_link: http://WWW.LIVINGTHINGSMUSIC.COM
event_category: Showcase
event_sub_category: Rock
search: Living Things
original_serial: event_MS14110
original_venue_serial: Rusty Spurs
description:
  Habeas Corpus, the second album from Living Things, is a slingshot of modern Americana, arching from St. Louis through Chicago, New York City and London to pierce the international vagabond outpost of Berlin, as seen through the eyes of four political junkies high on the poet and the layman’s right to intellectual freedom. The themes they cover include life, love, money, religion and war in these turbulent times.

  “In some ways I’ve looked at this whole record as a celebration of the uncertain times ahead,” says lead vocalist/lyricist/guitarist Lillian Berlin. Anthemic, prophetic and bumping through Habeas Corpus, Living Things have taken their journey from St. Louis, the city where old-timers pick out the blues on their porches and giant signs proclaim “Guns Save Lives” and “Jesus Saves,” on to new cities and new horizons of the mind. Yet St. Louis and the contorting contradictions this city wears is never far from their minds. It’s still the homestead for which they sing their fiery hymns of revolution and revelation.

  With Habeas Corpus the scream of four angry young men evolved into a record that brands flesh by way of a more elegant, textured fury. Released Feb. 17, 2009, on Jive Records, it was birthed in the beating heart of Hansa Ton Studio in Berlin, an expansive ballroom used by the German military, at the height of its power, to entertain society with classical recitals. Today, through a line of wide, tall windows, a virgin dawn breaks over the dark city skyline, touching Potsdamer Platz, where the Berlin Wall once stood, and sweeps across a Gothic city blinking in the light of a new future.

  Inside, four rock ’n’ roll adventurers-in-residence attacked their guitars, taking their cue from the beating drums of Bosh Berlin, which, amid the wide acoustics of the ballroom, sounded like rolling peals of thunder, pumping bright blood through the dank air of this ancient, cavernous, six-story building. Drums, cables and percussive instruments were strewn across the floor. A Chamberlain box (etched with graffiti by previous Hansa tenants “David+Iggy”) kicked up freaked-out distortion and noise. To one side lay an old metal army suitcase heaving with notebooks full of lyrics, riffs and ideas scribbled by Lillian, some as old as 10 years and others as new as here and now. A 60’s telecaster and tape echoes absorbed Cory Becker. When Eve Berlin dropped his bass guitar to reach for one of the timbales, congas or shakers at his feet, a Star of David tattoo on his arm was revealed.

  “Berlin is like a scar that reminds us of how serious bombs, weapons and dictators are,” says Eve (who, of all four band members, soaked up the Dionysian delights of Berlin with the greatest relish). “For us, to be writing our own version of soul music inside Hansa, knowing that once upon a time the most evil powers gathered there …Yet there we were, looking out the windows and seeing that good prevails. It felt really powerful. Berlin is a great city now.”

  “The starkness, the gothicness, the melancholy of Hansa and the heathen, debauching atmosphere of Berlin seeped into our sound,” observed Lillian. “The visual reminder of a broken dictatorship was a theme that haunted me, along with writer Fyodor Dostoevsky’s “Crime and Punishment,” Mark Twain (whose house is in my home state of Missouri), Oscar Wilde, Anne Sexton, Charles Bukowski, George Orwell and Philip K. Dick. Musically it was Neil Young and Crazy Horse, Revolver era Beatles, John Lennon and the Plastic Ono Band, David Bowie, Brian Eno and Bob Marley blaring in my subconscious.”

  The three brothers, Lillian, Eve and Bosh Berlin, have been in a band together since grade school. “We have a concrete basement at the bottom of our parents’ house; we’ve been rehearsing in it since we were kids and recorded half our first album there,” says Lillian. “It was totally our own world, where, at one point, everybody lost their virginity, tried drugs for the first time, wrote our first songs. It was the nucleus of our reality.” The three boys would disappear into the basement and play music late into the night. “There are also a lot of caves in St. Louis,” continues Lillian. “We’d go down to the caves after rehearsing, hold parties and the band would play. Two to three hundred people would fit into the caves, and the music would go on until either the power generators blew, the cops came or the sun came up. Then we’d all go skinny-dipping in the Missouri River.” With Lillian on vocals and guitar, Eve on bass and Bosh on drums, the boys migrated to Chicago, then New York, then across to L.A., up to Canada, over to Europe and back. Inspired by a ’60s poster that read “War is not healthy for children and other living things,” the band found its name. Joining them on both the journey and guitar was childhood friend Cory Becker. He came on board just as they finished recording their debut album, Ahead Of The Lions (released Oct. 4, 2005, on Jive Records), which included the singles “Bombs Below,” “I Owe” and “Bom Bom Bom” -- the latter featured in a Cingular television commercial. Big, brotherly bust-ups and arguments are par for the course with the Berlin boys – “Things don’t get going until one or all of us has thrown down their instruments and started yelling,” Eve attests – and Cory turned three into a balanced four.

  While relentlessly touring in support of the critically praised Ahead Of The Lions, Lillian was loved and hated for visceral actions like burning George Bush posters onstage. “This whole idea of speaking out against the wrongdoings of government was something that we were taught at a very young age by our mother, who protested in the ’60s and ’70s,” says Lillian. “When I first started writing songs it felt natural to sing about socially conscious ideas. Early on, as a young band, we were admonished not to talk about this or that. But an artist is in many ways a reflection of what is going on in their surroundings and they’re going to express what is affecting them. We write about what interests us.”

  This doesn’t always lead to a happy result. After one gig Lillian was jumped and beaten by angry Bush supporters, one of whom fired a gun, the bullet whizzing past Lillian’s ear. “We’ve been perceived in some corners as an anti-American band, but that’s the furthest away from what we are,” says Eve. “We love our country and that’s why we care to understand the reality of where it stands and how to make it better and to sing about it. What inspires us most is what’s going on in the world. Sometimes you need to step outside and look back in to have perspective on your own country, to see what’s really going on. We’re not content to wait 50 years for the history to be written.”

  Living Things haven’t changed their vision to fit anybody’s desire for politeness; instead, they’ve pursued their own musical story, coming back up for air with a new chapter.

  “Lillian came up with the name of the album and it sums up a lot of things,” says Eve. “Habeas corpus is supposed to safeguard our individual freedom against arbitrary State action. It’s supposed to protect us from unlawful imprisonment by a rogue government. So many people we meet don’t even know their rights have been eroded lately. But we need to be aware of these rights to protect them.”

  Lillian sums up his philosophy: “Society is divided into two antagonistic factions, those who issue the orders and those who obey the orders. The problem is that the ones who issue the orders have abused their authority and have seduced society into abdicating their rights. It’s time to learn to recite your rights like the ABC’s and 123’s so you are aware of what you’re giving up.”

  Adds Eve: “We really value our Constitutional right to express ourselves. When somebody says ‘rock ’n’ roll,’ to me it means freedom, being who you are, running wild and letting it all hang out.”


name_last: The Just Desserts
name: The Just Desserts
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2483.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Just_Desserts-La_Valentina.mp3
website_link: http://www.thejustdesserts.com
event_category: Showcase
event_sub_category: World
search: The Just Desserts
original_serial: event_MS14901
original_venue_serial: Copa
description:
  As “curators of delightful musical delicacies from every corner of the globe,” The Just Desserts explore repertoire and rhythms from dozens of different countries, reinterpreting and sometimes re-envisioning any music that catches their attention.  Centered around the unique pairing of accordion and cello, the band's always-evolving, deeply original sound includes elements of Latin, Balkan, tango, Americana, pan-European, western classical, Indian, Klezmer, jazz, blues, pop, and Arabic music. 

     The September 2010 release of “La Valentina” represents The Just Desserts' third and most ambitious recording project to date. Cross-continental collaborations between 16 musicians in Quito, Ecuador and Austin, Texas are followed by brass-heavy Balkan tunes learned from traditional musicians from Moldova, experimental revisions of well-known North-American songs, and a cover of a little-known George Harrison Indian composition.  Through a sophisticated and fun framing and blending of the essence of each individual musical tradition, the universality and diversity of the world's greatest music is made profoundly accessible to diverse audiences the world over.

     Formed in 2006, The Just Desserts make no apologies for their re-contextualization of the source material they draw from. To the contrary, the proposition that all music is alive, collectively shared, and constantly evolving presents the band and their audience with the opportunity to hear old things in new ways, and to celebrate rich traditions in an authentically connected global context.

  In addition to their classical training, Lisa's 15 years as a music therapist and Michael's 10 years as a music educator, songwriter, performer, cellist and producer laid the groundwork for The Just Desserts' mission statement: 'To encourage exploration, expression, and inclusion through music and culture in the global community.' Together their collective skills, experience and passion for the power of music as art and as a tool for bringing people together have led them to stages and spaces in eight countries.

  In addition to their dynamic performances and multi-media collaborations in Ecuador, Catalunya, Spain, Italy, France, Denmark, Canada, and the United States, Michael, Lisa, and their collaborators can also be found facilitating interactive educational outreach and therapeutic programs in universities, schools, hospitals, prisons, and in arts and community organizations, both in English and in Spanish. The band has also collaborated extensively with dancers, choreographers, puppeteers, filmakers and theater groups.


name_last: Grandchildren
name: Grandchildren
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3844.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Grandchildren-Saturn_Returns.mp3
website_link: http://www.myspace.com/grandchildren
event_category: Showcase
event_sub_category: Electronic
search: Grandchildren
original_serial: event_MS14287
original_venue_serial: Malverde
description:
  In Grandchildren, every memory is a montage of sound. The beat-driven, orchestral-pop epics play like an audio scrapbook of memories from songwriter Aleks Martray’s life.

  Martray, the son of a high-ranking military officer, and Grandchildren’s creator, was born on a US army base in Germany and raised on both sides of the Atlantic. “I was restless from a really young age,” he explains, “Growing up in flux between different places I gravitated towards more intangible things like stories, melodies, movies, and dreams, and so early on music became a way of making a home for myself.”

  Grandchildren’s debut album, Everlasting, feels like a culmination of all that restlessness. A sonic collage of the sentimental and the confrontational- the album is a safe haven for multiple realities- fusing tribal beats, frayed electronics, fireside folk melodies, richly-woven orchestral-pop flourishes and even field recordings from Martray’s journeys across Central America, the Caribbean and Africa.

  “The project began during my nomadic mid-20’s. I was split between Baltimore, Philadelphia, NY, DC, and travels abroad. I think the music is a reflection of a young person processing their own coming of age through constant self inflicted culture shock. The textures of the final album span time and space,” he says. “And yet, it comes across as one seamless reality. You can feel the influences but you can’t put your finger on them.”

  During this time Martray’s closest thing to home was a small 3rd floor bedroom in a dilapidated Victorian house in west Philadelphia known as Danger Danger. At the height of its illegal phase, this notorious underground venue hosted everything from IDM-infused metal (Genghis Tron) to frantic free-jazz (Marshall Allen of the Sun Ra Arkestra). These eclectic sounds billowed up towards Martray’s make-shift bedroom recording studio, taking what began as a solo experimentation in dizzying new directions.

  “The songs evolved through the recording process,” explains Martray, “they were so layered that when I went to play them live, so much had to be sampled. That’s when I realized this wasn’t a solo project. It’s music for a small orchestra.”

  With that in mind, Martray brought his fellow housemates—a motley crew of instrument-swapping misfits—into the fold one by one. This included drummer Roman Salcic, a Croatian transplant reared on American rock music; jack of all trades Tristan Palazzolo; math-thrash guitarist Adam Katz; bassist/percussionist Russell Brodie; and classical-pianist-turned-synth-slinger John Vogel. Over the course of one daunting year, the group developed Grandchildren’s 10-song album into a live set that’s as seamless and widescreen as the recordings.

  “It looks spontaneous to people,” explains Katz, “but everything’s carefully choreographed on our end.”

  A lot of that stems from a two-month North American tour in 2008, one that was plagued by chicken pox, blizzards, border patrols, and van break-ins. This not only brought them closer together; it gave Grandchildren the chance to perfect the ebb and flow of their live set.

  “And now that everything’s down to a science,” says Martray, “it becomes a form of art in and of itself. As full and layered as the album is, it rests on the backbone of those early bedroom recordings. Kind of like with a car, where you keep replacing parts until the whole thing is new. By the end you can’t even remember what came from where. The process hides within the sound.”

  He pauses and adds, “We want people to feel the music first, and ask questions later.”


name_last: Preferably Blue
name: Preferably Blue
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F25547.jpg
website_link: http://www.nzfilm.co.nz
event_category: Screening
event_sub_category: Animated Short
search: Preferably Blue Alan Dickson
original_serial: event_FS11975
original_venue_serial: Alamo Lamar A
description:
  Director: Alan Dickson
  NEW ZEALAND | 11 minutes
  NZ Film Commission


  Starring:
  Harry Enfield, Mike Drew, Norman Forsey


  Based on real events, Preferably Blue is the story of a very lonely and very bitter Easter Bunny.  Fuelled by ego, jealousy, vodka and anti-depressants, Easter Bunny hatches a plan that will see the “holiday spotlight” shift from his old foe Santa, firmly back onto himself. But while he progresses his vodka fuelled plan, he learns something about himself that will change Christmas forever.


name_last: Carmen Townsend
name: Carmen Townsend
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/41185.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Carmen_Townsend-Start_All_Over.mp3
website_link: http://carmentownsend.ca/epk/
event_category: Showcase
event_sub_category: Rock
search: Carmen Townsend
original_serial: event_MS11602
original_venue_serial: Paradise
description:
  You can call Carmen Townsend’s music many things, but reserved isn’t one of them. As polite as she may be in person, within Townsend lives a voice much louder than she lets on in conversation. It’s one that manifests itself onstage through her raucous live sets, full of an intensity that has been building throughout Townsend’s career as a musician.
  As an artist, Townsend knows how to keep listeners on their toes. “There’s a whole lot of energy with us onstage,” says Townsend in her charming and pleasant drawl. “I’d rather be onstage playing live than anything. I feed off of that raw energy. I often get compared to other female singer songwriters, but if these people came to see me play, they’d think otherwise. It’s a three-piece rock band, with a ton of low end and a lot of hair flying everywhere.”
  In short, there’s a lot that the world of music has to learn about Carmen Townsend. Born and raised in Cape Breton Island on the Atlantic Coast of Canada, Townsend has been making music her whole life. Now it’s time for Townsend to take center stage and share her voice with the world. Opening with the rollicking groove of “River Rat,” Waitin’ and Seein’ immediately strikes a chord on two levels: Townsend’s sound is a vast one, with stretching riffs that give birth to a fierce sonic motion. What’s more, Waitin’ and Seein’ is augmented by Townsend’s voice, an earthy howl that is at once immediate yet enduring. 
  “Melody is very easy for me to do,” says Townsend. “I used to record myself on a tape recorder in my bedroom, still being too shy to share my songs. I took a lot of inspiration vocally from Joni Mitchell. She really uses her voice like an instrument.”
  Melodies abound on Waitin’ and Seein’, truly exposing Townsend’s depth as a songwriter. Her soft side is exposed through an array of acoustic-leaning tracks, from the rumble of “Sweet Little Bird” to the transcendental charm of “All That Was Left.”
  “When I first started this project, I wanted it to be a rock band. I knew I had tapped into something that no one else around me was doing. There weren’t enough female-fronted rock bands. I’ve also done some acoustic shows where I’ve stepped up to the microphone and thought ‘Wow,’ I’d kind of forgot how to do this by myself. I can do both, and that’s what we wanted to do with the record: make sure every song stood on its own.”
  Over time Carmen has drawn influences from musical greats such as Nirvana, Neil Young and Blind Melon.  But, comparing Townsend to other artists would be a waste of time. Hers is a unique path, and her voice is one that rises and guides you throughout Waitin’ and Seein’. It’s one that taunts and teases on “Without My Love” and finds anthemic heights throughout the stomp of “Start All Over.”
  “I came from a very isolated rural community. For me, it was either spin records or go into the woods and run around. I’ve always been obsessed with records, eight-tracks and classic rock,” says Townsend, giving insight into her upbringing as a musician. “Music has always been a part of my life, but after touring around with all kinds of bands and just being in the background, I decided that things were looking up enough for me to do things on my own. Sing my songs for people.”
  Make no mistake. Music is a way of life for Carmen Townsend. Now is the time for the world to hear her voice. Brace yourself. It’s louder than you think.


name_last: White White Sisters
name: White White Sisters
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/40130.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/white_white_sisters-imperfect_conflict.mp3
website_link: http://www.myspace.com/whitewhitesisters
youtube_link: http://www.youtube.com/watch?v=N5jFoWaBr_8
event_category: Showcase
event_sub_category: Rock
search: White White Sisters
original_serial: event_MS12241
original_venue_serial: Elysium
description:
  Electronic/Rock unit white white sisters, formed by vocalist/guitarist/ programmer Yuya Matsumura and drummer Kazumasa Ishii formed in Japan in 2008.

  They released 1st mini album [euphoriaofeuphobia] in July 2010. They absorbed both electronic and rock elements to create a completely new and unknown beautiful edgy sound, which at the same time has contributed to boost their profile as one of the most distinguished music producers and event organizer in Japan.

  They play with VJ art director (Kouta Tajima) in their live performance. VJ represents extreme emotion with using only line,dot and plane with ' MAX/MSP' software. 

  They played at SUMMER SONIC 2010(Tokyo) largest festival in Japan 2days, and MINAMI WHEEL 2010(Osaka) and SAKAE SP-RING 2010(Nagoya).At this time they are most popular bands in some large festivals as new commer artists in Japan.

  They will play at Canadian Music Week(CMW) and South By Southwest(SXSW) Japan Nite in March 2011.


name_last: That's Not My Job: Being A Career Generalist
name: That's Not My Job: Being A Career Generalist
name_index: T
website_link: http://www.bizeebee.com
event_category: Business
event_sub_category: Dual
original_serial: event_IAP7763
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Jesse Taggert (BizeeBee Inc)
  Noah Kagan (AppSumo.com)
  Poornima Vijayashanker (BizeeBee)
  Rebecca Sinclair (IDEO)

  Summary
  In corporate America people say: 'That's not my job!' employees specialize and have a deep knowledge in a couple areas.  But for those who want to don't want to specialize the role of being a generalist can be a rewarding experience.  These individuals are early employees at a start because they are capable of learning skills quickly, knowing how to complement their teammates skill sets, and stay focused and motivated in order to build out a prototype and a business.  We'll cover how to build a career as a generalist, recruit them, and keep them motivated.

search:
  That's Not My Job: Being A Career Generalist Jesse Taggert BizeeBee IncNoah Kagan AppSumo.comPoornima Vijayashanker BizeeBeeRebecca Sinclair IDEO


name_last: Banking on Big Brands/Celebs for the Web
name: Banking on Big Brands/Celebs for the Web
name_index: B
website_link: http://www.aol.com
hashtag: #sxswbigbrands
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP6534
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Amber J Lawson (AOL)
  David Tochterman (Innovative Artists)
  Kevin Pollak (Kevin Pollak's Chat Show)
  Paul Kontonis (Digitas)
  Rick Fox (N/A)

  Summary
  2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.

search:
  Banking on Big Brands/Celebs for the Web Amber J Lawson AOLDavid Tochterman Innovative ArtistsKevin Pollak Kevin Pollak's Chat ShowPaul Kontonis DigitasRick Fox N/A


name_last: Elevate
name: Elevate
name_index: E
picture_big_url: http://img.sxsw.com/2011/films/F29099.jpg
website_link: http://elevatethemovie.com
event_category: Screening
event_sub_category: Documentary Feature
search: Elevate Anne Buford
original_serial: event_FS11677
original_venue_serial: Rollins Theatre
description:
  Director: Anne Buford
  USA | 82 minutes
  Sharp 7


  Starring:
  Amadou Gallo Fall


  Filmed over four years, from the dilapidated cement courts of Senegal to upscale American prep schools, ELEVATE documents the extraordinary personal journeys of four particularly tall West African Muslim teenagers. Recruited for both their physical and academic skills they accept basketball scholarships to schools in the United States--and face the daunting challenges of alienation, a foreign language, American-style basketball and an unfamiliar American culture rife with African stereotypes. But with courage, humor, and remarkable resilience, they relentlessly pursue their dreams--to obtain an education and a shot at the NBA.


  Preceded by: 
  Training Session
  Director: Christian Lalumière
  World Premiere | CANADA, 2010, 6 MIN


name_last: League510
name: League510
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44429.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/League510-Last_Shot.mp3
website_link: http://www.soundcloud.com/league510
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: League510
original_serial: event_MS13576
original_venue_serial: Scoot Inn
description:
  League510 hailing from Oakland, CA is a team of positive, driven and well established artists (T.K., Mr. Knowitall, Monty, and Blacksmith) who've become pioneers in a sea of musicians. They've most certainly proven their determination, fortitude and tenacity in striving to desecrate the stigmas that have been placed to separate music. League510 has ranked amongst the best of rising artists on numerous, recognized lists in the entertainment world. These include Mtvu, Mtv Jams, Vh1.com and SpikeTV.com. The group has also toured throughout the United states, which has brought about a major following to their music. In correlation to their love for music, League510 has sought to bring light to a new sound dubbed Town Techno, It takes hip-hop's basis of beats and rhymes, filters them through an uptempo techno influence, and then liberally swathes it all with synthesizer riffs. League510 is genuinely intrigued by the musical evolution of humanity and have an honest desire to spread good energy through vocal art.


name_last: Mothers of Gut
name: Mothers of Gut
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/41894.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Mothers_of_Gut-Stalemate.mp3
website_link: http://www.myspace.com/MothersofGut
event_category: Showcase
event_sub_category: Rock
search: Mothers of Gut
original_serial: event_MS13216
original_venue_serial: The Velveeta Room
description:
  What once began in 2006 as a solo project- Pegasissy- embodying varying elements of experimental folk, pop, ambient noise and anything else under the god forsaken Inland Empire sun, Aaron Freeman, after suffering endless lineup changes, has now enlisted the talents of graphic illustrator Kristina Collantes on Sampler/Keys, Narwhal Party's Dave Gasper on drums and Duhkha's William Davies and Ryan Bergmann on guitar and bass, in an attempt to properly explore the depths of the human cavity, both inward and outward, embracing a large array of musical paradigms, leaving no sonic stone un-turned. Now referred to as Mothers of Gut, a name inspired by a terrifyingly transcendant Throbbing Gristle performance Aaron had the luck of attending, these four individuals are constantly reinventing themselves, embracing the primordial elements of Italian psych-pop, Turkish rock, European industrial, progressive hardcore, R&B, and anything else they can get their hands on. There is no form, no tool they will not utilize to accurately depict their collective despair.

  'I literally cannot believe this is what Aaron Freeman's stuff sounds like nowadays, or rather how a whirlwind of despair at the quantities of regurgitated nonsense one is presented with may defeat the good nature of still expecting this kind of revaluation/mind-bend still once in a while.'
  -Chico Foley (KALEIDOMAGORICS)

  THE INANIMATE SERMON // RATED #8 BEST ALBUM ART 2010!
  'Collantes, a self taught illustrator who's work is unmistakable, captures the psych-influenced rock of Mothers of Gut in this classy combination of art nouveau aesthetics and 1970s new age elegance.' 
  -Walt Gorecki (LA RECORD)


name_last: The Divide
name: The Divide
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F29469.jpg
website_link: http://www.thedividethemovie.com
event_category: Screening
event_sub_category: Narrative Feature
search: The Divide Xavier Gens
original_serial: event_FS11487
original_venue_serial: Alamo Ritz 1
description:
  Director: Xavier Gens
  USA-CANADA | 110 minutes
  Preferred Content


  Starring:
  Michael Biehn, Milo Ventimiglia, Lauren German, Rosanna Arquette, Courtney B. Vance, Michael Eklund, Ivan Gonzalez, Ashton Holmes, Abbie Thickson


  When a mysterious cataclysmic bomb devastates New York, eight strangers take refuge in the basement of their apartment building. The residents soon succumb to cabin fever as fear of sickness, dwindling supplies, and ruthless outside invaders, plays on their mind. However Eva, the only young woman, has her own worries as the men begin to regress into dangerous packs. She quickly learns to be ruthless if she wants to survive, aware that her sanctuary is becoming her hell. Will her survival ultimately be at the expense of her humanity?


name_last: The Net Delusion
name: The Net Delusion
name_index: N
hashtag: #netdelusion
event_category: Social Graph
event_sub_category: Solo
search: The Net Delusion Evgeny Morozov PublicAffairs
original_serial: event_IAP000244
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Evgeny Morozov (PublicAffairs)

  Summary
  Evgeny Morozov is the author of THE NET DELUSION: The Dark Side of Internet Freedom. He is a contributing editor to Foreign Policy and has written for The Wall Street Journal, The Economist, The Financial Times, The International Herald Tribune, Slate and other publications. 

  In this session Morozov will draw on the ideas from his new book to discuss the ways in which authoritarian regimes have profited from the Web and why most Western observers prefer to downplay the Web's darker side. He'll also speculate about the future of the US government's ''Internet Freedom Agenda'' as well as its relationship with Silicon Valley tech firms.


name_last: Meet the International Festival Bookers
name: Meet the International Festival Bookers
name_index: M
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: Meet the International Festival Bookers
original_serial: event_OE00119
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  The Trade Show Meet Up Pavilion will host International Festival Bookers on Wednesday 3/16. Whether you are an artist, booking agent, manager, or just want to learn more about festivals overseas, this is the best place to meet the creators of international festivals. There is no need to sign up (like with international speed dating), just come by and learn about the opportunities available in new countries.


name_last: Tony Schwartz
name: Tony Schwartz
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/schwartz.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Tony Schwartz
original_serial: event_OE00588
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Tony Schwartz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.


name_last: Electra
name: Electra
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/529.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Electra-Coming_To_Get_You!.mp3
website_link: http://www.electramusic.com
event_category: Showcase
event_sub_category: Rock
search: Electra
original_serial: event_MS12417
original_venue_serial: Easy Tiger
description:
  Electra pours strong melodies and rich full sounds, fuelled with a direct approach, into the band’s pop songs. These songs are a colorful, stylish and unique mixture of influences, such as Rolling Stones and the garage-rock area, Rockabilly grooves, 60’s soul and hungry stage energies of bands like The Clash, The Jam and Buzzcocks.

  In the end of 2004, Electra had released their first EP Come Inside followed by another EP of remixes to the former EP’s title song. Electra quickly received praises from both music critics and fans, with its energetic performances, and passionate love of music. They toured in the UK and Germany and the EP’s songs were signed to EMI Publishing (Israel). In 2006, the band had recorded Better Sound, a single which was promoted with a video that became an instant hit on the Israeli TV music channel. Better Sound was Electra’s first work with producer Baruch Ben-Yitzhak, of the band Rockfour, which will later produce the band’s debut full length album.

  After a period of residency abroad, in 2010 the band signed at Anova Records. The first single of the upcoming album, Coming to Get You!  Became an instant hit and was accompanied by the second single Dawn of Summer, also a radio hit.
  Simultaneously the band has been building a strong following and gained itself a status as one of the most incendiary stage acts in the country.


name_last: Inverness
name: Inverness
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/45624.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Inverness-Amaneceres.mp3
website_link: http://www.myspace.com/invernessilluminaciones
event_category: Showcase
event_sub_category: Rock
search: Inverness
original_serial: event_MS11254
original_venue_serial: Maggie Mae's
description:
  Inverness are an alternative rock band hailing from Chile. Formed in 2007 and coming from cities like Punta Arenas, Curicó and Santiago, the band members are: Rodrigo Jarque (vocals, guitar and piano), Washinton Abrigo (guitar, sampler), Ángelo Agurto (bass) y Rodrigo Soto (drums, glockenspiel).

  Inverness released their first single 'Escarabajo' in 2009. Aired on radiostations like Rock & Pop, Sonar, Horizonte and Radio Uno, the song and the video helped the band find a place in the small alternative chilean music scene.

  Starting with their lead singer's solo album Monstruos bajo la cama (2006), the band continued developing the sound experimentation on their 2009 album Illuminaciones. Their sonic pursuit has been acclaimed by specialised magazines like Rolling Stone, Rockaxis, Emol and Extravaganza! Journalists have described it as 'a music that mixes ethereal guitars, electronics, noise and a powerful narrative atmosphere' stating that Illuminaciones contained 'unrecognisable textures that support a stylistic originality only rarely seen in Chile'

  It wouldn't be until 2010 that the movie 'The life of Fish' (by reknown director Matías Bize) allowed them to gather a wider attention from the press and the audience by including two tracks from Illuminaciones on it: 'Nubes' and 'Illuminaciones'. The film features them on screen performing an acoustic version of 'Nubes' that would be included in the film's original soundtrack album, launched by LeRockPsicophonique on july 2010. The film is now running for the selection of the Oscars 2011, representing Chile.

  Inverness' work has been largely commented and reviewed both by critics and listeners in Chile and overseas. Thier music has inspired film and theatre directors and choreographers and because of Rodrigo Jarque's previous work on humanitarian issues, their music has served in radio and TV commercials for the United Nation's High Commissioner for Refugees (UNHCR) in Chile, promoting awareness about the condition of refugees that arrive to their country.

  Inverness are about to release their latest album called 'Fuegos Distantes' (Distant Fires) and are embarking on a small summer tour in the south of Chile from december on.


name_last: Miniature Tigers
name: Miniature Tigers
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/1192.jpg
website_link: http://www.miniaturetigers.com
event_category: Showcase
event_sub_category: Rock
search: Miniature Tigers
original_serial: event_MS12668
original_venue_serial: Lamberts
description:
  Miniature Tigers’ sound was forged in the bedroom of frontman Charlie Brand, only to quickly outgrow the space, with the band soon finding itself on stage, in the studio and signed to Phoenix’s Modern Art Records in short order.  Brand’s lyrics – a mix of deeply personal insights and playful references to the disparate cultural artifacts that have informed his existence – and effortlessly constructed indie-pop arrangements have made fans in his native Phoenix and beyond.  They stretch to Los Angeles, where he reconnected with drummer, collaborator and fellow charter member of the band Rick Schaier while living in Hollywood, and far beyond thanks to the Internet, which it seems people are into these days.

  Miniature Tigers’ debut album “Tell it to the Volcano” runs the lyrical gamut, taking inspiration from and referencing TV’s Lost (which rates a Dharma Initiative sticker on Brand’s acoustic) as easily as it probes the joy and heartbreak of Charlie’s own life, while managing not to take itself too seriously.  Brand wrote the album while on the lam – not from the law, but rather from a relationship he described as “brutal.”   He left Phoenix to clear his head, landing in Los Angeles and collaborating with his friend Rick to complete the long-gestating album.  It was his catharsis – with cannibals and volcanoes stepping in for the real-world problems that had both beset and inspired him.  In the end the album represents Charlie’s effort to codify, examine, and ultimately move past a 2-year stretch of his life.

  Charlie and Rick are joined in their live incarnation by a rotating cast of friends and collaborators for performances that seem to give equal time to playing songs and intra-band joking.  They aim for a controlled chaos aesthetic that eschews “auto-pilot” at all costs.

  In an effort to further confound the expectations of those around the band, they chose to have their video directed by someone who had never helmed one before…or at least never an authorized music video.  The band tapped “Yacht Rock” creator JD Ryznar to direct their video for Cannibal Queen in the hopes he would recreate the magic of his wildly popular Internet video series.  Ryznar quickly assimilated the band’s aesthetic and turned in a video equal parts “Weird Science” and “Frankenstein,” to the band’s delight.

  “Tell it to the Volcano” is currently available on iTunes, as well as a limited-edition letterpressed CD package and on vinyl at shows and via the band’s web site.  They’ll be touring through the winter of 2009, when the album will find its way to stores through an official retail release.


name_last: RedLaser Party with Chromeo
name: RedLaser Party with Chromeo
name_index: R
event_category: Party
event_sub_category: Various
search: RedLaser Party with Chromeo
original_serial: event_OE00440
original_venue_serial: Whitley Building
description:
  Please join us in celebrating the launch of RedLaser’s presence at SXSW 2011! To take things up a notch and kick off the interactive week, the RedLaser party will include performances by Chromeo and Peanut Butter Wolf! Riding on the heels of the release of their new album Business Casual and in the midst of their world tour, we are proud to announce that Chromeo the electric funk duo will be opening the night! From there, DJ and hip-hop producer, Peanut Butter Wolf will be shutting the house down, spinning till 2AM. The fun doesn’t stop there either – there will be laser light shows and the opportunity to get your photo taken with friends upon entry. This is a 21+ event, for SXSW goers only – so please bring your SXSW Interactive badge and ID for admittance. This is a party you will not want to miss! See you there. For more info, please visit: http://redlaserparty.eventbrite.com


name_last: Fear and the Art of Creation
name: Fear and the Art of Creation
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FearAndTheArtOfCreation.jpg
website_link: http://www.jonathanfields.com
hashtag: #uncertainty
event_category: Business
event_sub_category: Core Conversation
original_serial: event_IAP6125
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Chris Guillebeau (The Art of Non-Conformity)
  Jonathan Fields (JonathanFields.com)

  Summary
  Ever wonder what keeps so many people from launching a new endeavor or scaling a creative venture into something exponentially more impactful? More often than not, the answer isn't a lack of ideas, money, a team or a plan...it's far more primal. The answer is fear. Instead of brainstorming new ideas, in this session you will discover how to move from ideation to action, overcome the three greatest fears that hold creatives, artists and entrepreneurs back, and find a more stable path to success.

search:
  Fear and the Art of Creation Chris Guillebeau The Art of Non-ConformityJonathan Fields JonathanFields.com


name_last: Decision Trees: YouTube's New Breed of Interactive Storytellers
name: Decision Trees: YouTube's New Breed of Interactive Storytellers
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DecisionTreesYouTubesNewBreed.jpg
website_link: http://news.tubefilter.tv
hashtag: #intervideo
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP6990
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Marc Hustvedt (Tubefilter)
  Rafi Fine (Fine Brothers Productions)
  Tony Valenzuela (DeFranco Inc)

  Summary
  YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers 'choose-their-own-adventure' as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.

search:
  Decision Trees: YouTube's New Breed of Interactive Storytellers Marc Hustvedt TubefilterRafi Fine Fine Brothers ProductionsTony Valenzuela DeFranco Inc


name_last: Hystoic Vein
name: Hystoic Vein
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/41112.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hystoic_Vein-DECA-DENCE.mp3
website_link: http://www.myspace.com/hystoicvein
event_category: Showcase
event_sub_category: Rock
search: Hystoic Vein
original_serial: event_MS12313
original_venue_serial: Elysium
description:
  The monster rock band is from Japan which the clearance of new music scene, and they have a music history of good quality. Their glamorous and another dimension looks will must be shocked everyone.  Sometimes their sound slashes with audience like a KATANA, and sometimes it brings in sweet and devilish kiss. They are proper for the pioneer of 10’ new age. The identity of the monster band is the four girls from the little island country Japan. When they started the band activity, the four lost their ego, because of the reaction of spending in the dark, and they headed for on the stage after going mad and shouting. The vocalist, Inko provokes audience with the dance, called “Inko dance”, and she sings songs with venting her frustration for the world. She has the outstanding sense of pops, so her unforgettable melody will come around in your mind. It seems as if she is a “crazy clown”. Beside Inko, the guitarist called Youkaku plays the guitar as she is obsessed by something. Warping her body, she gives the noise with her fiery eyes. Her play of the guitar with cramping is the image of chaos. Then the bassist, Yukary is the essence of the band. Her face is veiled with her forelock, and it doesn’t have expression. But the roaring bass phrase is violence, so the audience cannot help dancing. The drummer, Lyn keeps the rhythm with Yukary. She embodies the rhythm by using her all body, so her performance will entertain not only your hearing, but also your sight. Her arms move like a living snake, and make the great grooves. Their music based on the garage punk of new wave style, and they take in also the variety of elements such as R&R, psychedelic rock, and dance tune and so on. And their stage is the entertainment with strange atmosphere. Is it the movie from behind the screen, or the shed of spectacle? They are raved by the media in Japan, and their impetus doesn’t stay in Japan. So, it runs over the world. There will be many addicts of them throughout the world soon. The goal of them is only the turnover the world by their music, and the day approaches.
  They played at SXSW2010 !!!


name_last: AOL Music Presents: The Vaccines
name: AOL Music Presents: The Vaccines
name_index: A
event_category: Party
event_sub_category: Various
search: AOL Music Presents: The Vaccines
original_serial: event_OE00776
original_venue_serial: Venue TBA
description:
  AOL Music’s first SXSW Pop-Up show is Wednesday, March 16th at 1 PM, outside Austin’s First Baptist Church (901 Trinity Street
  Austin, TX 78701), featuring the Vaccines.


name_last: Jeff Jarvis
name: Jeff Jarvis
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/jarvis.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Jeff Jarvis
original_serial: event_OE00587
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Jeff Jarvis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, What Would Google Do?


name_last: Foxtails Brigade
name: Foxtails Brigade
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/812.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Foxtails_Brigade-Long_Day.mp3
website_link: http://foxtailsbrigade.com.seanic11.net/
event_category: Showcase
event_sub_category: Folk
search: Foxtails Brigade
original_serial: event_MS11048
original_venue_serial: The Ghost Room
description:
  Killer bees, hungry flies and porcelain dolls that come to life are just a few of the colorful characters you'll find in the vast and enigmatic empire of Foxtails Brigade. Bound by ties barbed with themes of the bizarre and intrinsically romantic, Foxtails Brigade are a channel for a sound that is hauntingly sweet as it is surreal.  Their music evokes overtones of nostalgia for an innocence lost in a quirky child-like schizophrenia.

  Ultimately the birth-child of singer/songwriter/guitarist Laura Weinbach, Foxtails Brigade has recruited an evolving line-up of super-talented string players whose contributions remain present in the band's collective state. Such collaborators include violinist Anton Patzner (Bright Eyes, Judgement Day), violinist Sivan Sadeh, cellist Jen Grady (Emily JaneWhite, Adam Stevens), guitarist Joshua Pollock (Citay, White Pee), and Lewis Patzner (Judgement Day, Pete Yorn).

  A beckoning break from typical indie-rock arrangements, Foxtails Brigade's upcoming debut album The Bread and the Bait (Antenna Farm, spring 2011) is a definitive showcase for Weinbach's stunningly unique lyrical imagery and off-beat artistic sensibilities. Illustrations of stories both make-believe and from real-life, inspired largely by Laura's past experiences in substitute teaching along with childhood tribulations, are brought to light by instrumentation deeply rooted in vintage craftsmanship. Violin, cello, classical guitar, and ethereal vocals make up the stripped-down yet strikingly pure musical palette.  Weinbach’s intricate guitar lines accompanied by unique and highly textured violin technique combine elements of complex neo-classicism with accessible pop and folk sensibilities for a sound that is both soulful yet structured.  Frequent cello appearances round out the harmonies with rich low-end melody and bass lines that compliment the songs while still maintaining tasteful simplicity.  

  With Anton Patzner presently as Weinbach's main musical accomplice, the San Francisco-based ensemble has quickly emerged as one of the region’s elite string-themed collectives. They have performed with indie favorites like Faun Fables, Agent Ribbons, Chris Garneau, Emily Jane White, Say Thing, Mia Doi Todd, and Bart Davenport.


name_last: Sonos
name: Sonos
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1614.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/sonos-Joga.mp3
website_link: http://www.sonosings.com
event_category: Showcase
event_sub_category: Pop
search: Sonos
original_serial: event_MS13505
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Emerging last fall from the college vocal scene, Sonos turned the
  genre on its head with bold interpretations of 21st century classics. On their Verve debut ÂSonoSings,Â the vocal group reinvented Radiohead, Bon Iver & Fleet Foxes and dazzled with unique twists on the mainstream such as a melancholy, tripped-out Jackson 5 cover.

  Recent appearances include live radio sessions on NPR's Weekend Edition, KCRW, BBC Americana, Sirius/XM; a collaboration with novelist Margaret Atwood at UCLA Live; plus performances at colleges, clubs, radio stations, theaters and events all over the country, including the Sundance Film Festival.

  April 2010 saw the release of ÂLove Comes Down,Â a collaboration with Ozomatli as part of their ÂOzomatli vs. KCRW SoundclashÂ EP.

  The group recently won the CASA award for the Best Pop/Rock song of the year, for ÂI Want You Back,Â and  numerous ACAs (A cappella Community Awards) including Best Group, Album, Song and Vocalist.

  Sonos are touring widely as well as embracing projects in
  other disciplines, including dance, with the Los Angeles Contemporary Dance Co. production ' ÂGods & Marionettes,Â which premiered to a sell-out crowd at the Ford Amphitheatre June 18 while the expanded version premieres January 2011.

  Another collaboration, their first full show with the beloved Young@Heart Chorus, is in December at UCLA, and the two groups are planning a tour together for 2012.

  And September saw them performing on stage at the Orpheum in L.A. with Sara Bareilles.

  Sonos released their indie ÂDecember SongsÂ album November 9, a collection of originals and classics inspired by the season, though sounding like nothing like your average 'holiday' record.

  2011 sees the release of their collaboration with Moodswings f/Chrisse Hynde, a version of Patty Griffin's ÂUp to the Mountain.Â

  They are currently in the studio working on a new album of contemporary originals for 2011.  A further collection in the works is an album of collaborations with 12 leading film composers, for 2012.


  QUOTES:

  'The music of Sonos truly makes the world a little better place to live.' - Michael Buckley, WRNR (D.C.)

  'Prepare to be stunned.' - Paul Lester, The Guardian (UK)

  ÂA majestic album that will live a long, long time.Â ' SonicBoomers.com (L.A.)

  ÂInnovative vocal arrangements, inspired repertoire, supremely
  delivered.Â - Chris Douridas, KCRW-FM, CA

  ÂThe six voices combine into a beautifully harmonized, intricately timed machine that makes you forget there are no instruments. Â ' National Post (Canada)

  'Their a cappella cover of 'White Winter Hymnal' is one of the loveliest
  recordings I've ever heard.' Muruch.com


name_last: IL CAPO
name: IL CAPO
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F31461.jpg
youtube_link: http://www.youtube.com/watch?v=GenXLxpO5SI
event_category: Screening
event_sub_category: Documentary Short
search: IL CAPO Yuri Ancarani
original_serial: event_FS12159
original_venue_serial: Alamo Ritz 2
description:
  Director: Yuri Ancarani
  ITALY | 15 minutes
  N.O.Gallery


  Monte Bettogli, Carrara: in the marble quarries men and machines dig the mountain. Th Chief manages, coordinates and guides quarrymen and heavy-duty machines using a language consisting solely of gestures and signs. Conducting his dangerous and sublime orchestra against the backdrop of the sheerslopes and peaks of the Apuane Alps, the Chief works in total noise, which create a paradoxical silence..


name_last: Lawjick vs. J-Redd
name: Lawjick vs. J-Redd
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/4404.jpg
website_link: http://www.TexasBattleLeague.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Lawjick vs. J-Redd
original_serial: event_MS14780
original_venue_serial: Fuze
description:
  Texas Battle League is the premier rap battle league in Texas. With a roster of over 40 rappers and expanding, TBL is taking the state by storm. In this battle Lawjick from San Antonio takes on J-Redd of Austin. You can watch all of our past events at http://www.TexasBattleLeague.com


name_last: Canary Suicides
name: Canary Suicides
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F22177.jpg
website_link: http://www.facebook.com/pages/Canary-Suicides/125909134145016
youtube_link: http://www.youtube.com/watch?v=PyQ3ZDdUdVM
event_category: Screening
event_sub_category: Narrative Short
search: Canary Suicides Natalia Provatas, Valerian Zamel
original_serial: event_FS12094
original_venue_serial: Alamo Ritz 2
description:
  Director: Natalia Provatas, Valerian Zamel
  USA | 5 minutes
  Canary Suicides


  Starring:
  Osman Hussain, Tara Dolan, Sean Lapp, Cindy Baer, Masahi Odate


  We follow the lives of five canaries, and learn the ways in which they lived and ultimately in which they died.


name_last: Online Dating 2.0: All Mobile, All Location-Based
name: Online Dating 2.0: All Mobile, All Location-Based
name_index: O
website_link: http://www.meetmoi.com
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6507
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Andrew Weinreich (MeetMoi & Xtify)
  Joel Simkhai (Grindr LLC)

  Summary
  Online dating has, since its inception, been primarily about people sitting in front of their computers, endlessly composing and perusing (often highly contrived) profiles, hoping to find the right combination of words and flattering photos to lead them to true love. Location-based technology in mobile phones (both browser-based and apps) means that dating can make its way back to the streets. New services like MeetMoi and others put the dating back in digital dating, facilitating introductions to like-minded singles within a certain proximity.  This panel will address: 1) what privacy concerns need to be taken into consideration when people begin meeting IRL through this technology? 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? And 3) how do daters change the way they present themselves when their potential paramour may be right around the corner? Location-based dating is the future of online dating… and it’s about more than just hookups with the new technology that increases the “intent-to-date” among users. Now that people read books on their iPhone, keep their entire music library on their BlackBerry, and use their Android to house their entire family photo collection, why wouldn’t a mobile phone become a personal matchmaker extraordinaire?

search:
  Online Dating 2.0: All Mobile, All Location-Based Andrew Weinreich MeetMoi &amp; XtifyJoel Simkhai Grindr LLC


name_last: Latin America: The Future of Online Games
name: Latin America: The Future of Online Games
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LatinAmericaTheFutureOfOnline.jpg
website_link: http://www.metrogames.com
hashtag: #LAGSXSW
event_category: Latin America
event_sub_category: Panel
original_serial: event_IAP7589
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Andy Kleinman (MetroGames)
  Esteban Sosnik (Atakama Labs)
  Juan Roldan (Mentez)
  Sergio Monsalve (Norwest Venture Partners)

  Summary
  The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world.

  We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.

search:
  Latin America: The Future of Online Games Andy Kleinman MetroGamesEsteban Sosnik Atakama LabsJuan Roldan MentezSergio Monsalve Norwest Venture Partners


name_last: Beginner's Guide to SXSW Film
name: Beginner's Guide to SXSW Film
name_index: B
event_category: Panel
event_sub_category: Film Festivals
original_serial: event_FP990132
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Agnes Varnum (Austin Film Society)

  Participants:
  David Zellner (ZBi)
  Ingrid Kopp (Shooting People)
  Jette Kernion (Slackerwood.com)
  Laurent Rejto (Woodstock Film Festival)

  Summary
  How do I into the movies I want to see? How do I get to the theater on time? What panels are must-see? Rookies should come armed with questions for long-time SXSW panelists to share the best tips and tricks!

  How do I into the movies I want to see? How do I get to the theater on time? What panels are must-see? Rookies should come armed with questions for long-time SXSW panelists to share the best tips and tricks!

search:
  Beginner's Guide to SXSW Film David Zellner ZBiIngrid Kopp Shooting PeopleJette Kernion Slackerwood.comLaurent Rejto Woodstock Film FestivalAgnes Varnum Austin Film Society


name_last: U.S. Girls, 'Red Ford Radio'
name: U.S. Girls, 'Red Ford Radio'
name_index: U
picture_big_url: http://img.sxsw.com/2011/films/F22752.jpg
website_link: http://www.aprimitivefuture.com
event_category: Screening
event_sub_category: Music Video
search: U.S. Girls, &quot;Red Ford Radio&quot; Jacqueline Castel, Preston Spurlock
original_serial: event_FS12009
original_venue_serial: Alamo Ritz 2
description:
  Director: Jacqueline Castel, Preston Spurlock
  USA | 3 minutes
  Future Primitive Films


  Utilizing elements of DIY and punk rock collage, we created this music video for Philadelphia-based U.S. Girls on an ordinary photocopier.  The source materials were cut from old women’s magazines found in junk stores.  Alike images were grouped to create repetitive animation cycles, mirroring the way the original images were presented in these publications month after month.  By utilizing replacement animation, we wanted to reinforce the idea that these women, products, and lifestyles were in themselves completely interchangeable.


name_last: BattleDecks 2011
name: BattleDecks 2011
name_index: B
event_category: Panel
event_sub_category: Various
original_serial: event_FP990141
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Albert McMurry (AmericanDrink.net)
  Andrew Crow (Razorfish)
  Bryan Mason (Typekit)
  David Cairns (N/A)
  Erika Hall (Mule Design Studio)
  Jen Bekman (20X200/Jen Bekman Projects)
  Jennifer Daniel (N/A)
  Joshua Cagan (N/A)
  Mike Monteiro (Mule Design Studio)
  Molly Lewis (SweetAfton23.com)

  Summary
  Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.

  Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.

search:
  BattleDecks 2011 Albert McMurry AmericanDrink.netAndrew Crow RazorfishBryan Mason TypekitDavid Cairns N/AErika Hall Mule Design StudioJen Bekman 20X200/Jen Bekman ProjectsJennifer Daniel N/AJoshua Cagan N/AMike Monteiro Mule Design StudioMolly Lewis SweetAfton23.com


name_last: Nardwuar's Video Vault!
name: Nardwuar's Video Vault!
name_index: N
website_link: http://www.nardwuar.com
hashtag: nardwuar
event_category: Panel
event_sub_category: History of Music
search: Nardwuar's Video Vault! Nardwuar The Human Serviette Nardwuar.com
original_serial: event_MP5578
original_venue_serial: Austin Convention Center
description:
  Room: Day Stage

  Moderator:
  Nardwuar The Human Serviette (Nardwuar.com)

  Summary
  Punk Rock Journalist and lead singer of The Evaporators, Nardwuar The Human Serviette, transports you, through video clips and stories, to the front lines of the many video interviews he has conducted over the past twenty years. Ranging from Jay-Z to Michael Gorbachev, from Destiny's Child to Wesley Willis, the Nard has compiled a huge catalog of 'video vignettes' of the 20th Century and beyond.


name_last: Zoobombs
name: Zoobombs
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/41675.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/ZOOBOMBS-WAY_IN__WAY_OUT.mp3
website_link: http://www.myspace.com/zoobombs
event_category: Showcase
event_sub_category: Rock
search: Zoobombs
original_serial: event_MS12391
original_venue_serial: Habana Bar
description:
  THE ZOOBOMBS were formed by DON Matsuo (vocals/guitar), Matta (keyboards), and Moostop (bass) in Tokyo in September 1994 and -- together with various drummers -- have been amazing rock audiences in Japan, North America and Australia ever since. The Zoobombs brand of rock and roll is unique: hardcore-punk blues spiked with explorations of funk, rap, prog-rock and even traditional Japanese folk.
  'The first time we played together, it was a full moon -- our music style has been crazy from the start,' says Matsuo. The Zoobombs incendiary live performances quickly shot them to the top of Japan's indie-rock scene and opening concert performances for The Flaming Lips and Jon Spencer's Blues Explosion.
  Signed by the Quattro/Ricetone label in 1996, the band swiftly unleashed three albums -- 'Super Funcy of Zoobombs'(1997), 'Welcome Back Zoobombs'(1997) and 'Let It Bomb'(1998) -- and introduced themselves to the U.S.A with a headlining slot on Japan's official SxSW festival showcase in 1998. Like the press in Japan -- several magazines called 'Let It Bomb' the best Japanese rock album ever -- American media (including The New York Times and Rolling Stone) took notice of The Zoobombs, inspiring Emperor-Norton Records to release two of the albums internationally, 'Welcomeback, Zoobombs!' chosen as Amazon.com's best album of 1998.
  That same year, while in Toronto on a full North American tour, the band so impressed legendary Canadian promoter Dan Burke that he flew them back from Tokyo in June 1999 to play his 'Neon Palm Festival' at the El Mocambo.
  'Flew them in for one show -- their 'one night in North America' tour,' laughs Burke. 'They were that good when I first saw them.'
  During the band's Virgin/EMI years -- 'Bomb Freak Express'(1999), 'Dirty Bomb'(2000), 'Bomb You LIve (2000)' and 'Love Is Funky'(2002) -- Australian audiences loved the Zoobombs so much that the band moved there for a year.
  But where The Zoobombs have truly soared is in Canada, having once headlined five shows in eight days in Toronto, where their 'triple-heading' of The Silver Dollar Room's Canadian Music Week showcases in 2005 earned them a place in The Toronto Sun's 'Best Club Shows of The Year.'
  'The Zoobombs are just about the greatest live indie-rock club act in world -- on an off-day!' says promoter Burke. 'Put them on stage one night and people will be back the next with more friends to see them. Few bands -- very, very few! -- are capable of that.'
  Now in 2010, The Zoobombs are using their ever-growing popularity in eastern Canada to launch a new assault on America on a summer tour which includes dates in New York, Philadelphia, Rochester, Toledo, Montreal, Toronto and Quebec City.
  'It's time we returned to America,' says Matsuo. 'I'd like to develop a relationship with the U.S. indie-rock scene and next year bring an American band to tour with us in Japan -- help them break into the Japanese indie-rock world.
  'It would be great to develop an alliance like that which bridges the two countries and cultures and builds the future for us all.'
  Adds Toronto's Burke: 'The Zoobombs are an international-touring act waiting to happen. They've been blowing minds live in Canada for 11 years now. The rest of the world deserves to find out how great they are.'

  PRESS and INTERNET CLIPS:
  The supersonic Tokyo band somehow morphed from Stonesy punk-rock maniacs to freaky jazz-rock jammers without missing a beat, or losing a tad of their record-breaking intensity. Band leader Don Matsuo repeatedly risked everything, pushing the audience to the brink with
  endless jams before dissolving into a gloriously noisy release.
  (Toronto Sun,Dec2005)

  Zoobombs (Tokyo, Japan) @ Velvet Underground, Saturday, as part of the Next showcase: This spacey Japanese quartet accumulated so much buzz over the weekend that people crammed into the Velvet Underground on Saturday like there was a meteor shower outside and it was the last bomb shelter on earth. The Zoobombs lived up to the hype with a spacey psych-jazz meltdown akin to Jimi Hendrix, Buddy Rich, and the Mars Volta having a barroom brawl...on shrooms.
  (ANG,CA,2009)

  I was up in Toronto this past week and caught a bunch of bands at the NXNE music festival, Canada's answer to Austin's SXSW. Saw some good stuff, including Dillinger Four, but the best by far was a Tokyo band called 
  Zoobombs. Sick performance. I'm not good at the intricacies of genre specifications (I tend to like 'music'), and these guys make it really difficult. I heard old soul and blues influence, some funk bits...live it felt like some odd psych garage experiment or something. Call it whatever you want, they were sick.
  (Smashing Mag,Ca,2009)

  Dutch and I went out for the NXNE (North by Northeast) festival last night and the best band we saw, by far, was Zoobombs at the Velvet Underground.Zoobombs was described to us as a Japanese punk band but their music was more like a tight, extended Jimi Hendrix-flavoure d
  electric rock. The lead singer, Don Matsuo, seemed to have a punk sensibility, though: during one of the rare moments when I could see him, I saw a massive, wide stream of spit (or some other liquid) fly through the air. Matsuo's vocals were raw and I couldn't understand a word of what he was singing but it was great. From what I could see of him, Matsuo is energetic and charismatic. (Teo web mag,Ca, June, 2009)


  ZOOBOMBS DISCOGRAPHY

  Albums
  SUPER FUNCY OF ZOOBOMBS (Ricetone,JP,1997)
  WELCOME BACK, ZOOBOMBS (Ricetone,JP,1997)
  WELCOME BACK, ZOOBOMBS (Emperor-Notron, US,1998)
  LET IT BOMB (Ricetone,JP,1998)
  LET IT BOMB (Emperor-Notron, US,1999)
  BOMB FREAKS EXPRESS (Virgin EMI,JP,1999)
  BOMB FREAKS EXPRESS (EMI,AU,2000)
  DIRTY BOMB (Virgin EMI,JP,2000)
  DIRTY BOMB (EMI,AU,2001)
  BOMB YOU LIVE (Virgin EMI,JP,2001)
  BOMB YOU LIVE (Teenage USA,CA,2001)
  LOVE IS FUNKY (Virgin EMI,JP,2002)
  NEW SAN FRANCISCO (P Vine,JP,2004)
  VAMOS A BAILAR(2005)--For Fanclub only
  WAY IN/WAY OUT(Valve,AU,2006)
  B*B*B (Ultra Vybe,JP,2006)
  B*B*B(Valve,AU,2007)
  BEAR'S BANQUET-LIVE FROM DEEP NIGHT IN TORONTO- (Ultra Vybe,JP,2007)
  Nightfriend of ZOOBOMBS(Donuts Worm,Ultra Vybe,JP,2009)

  Singles & EP
  MO'FUNKY (Ricetone,JP,1998)
  BOMB THE BOMB (Ricetone,JP,1998)
  HOT LOVE (Virgin EMI,JP,1999)
  DOO BEE (Virgin EMI,JP,2000)
  Jumbo (EMI,AU,2001)
  FUNKY MOVIN'(Virgin EMI,JP,2002)
  FEEL UR SEX FROM FUNKY,FUNKY MUSIC (Virgin EMI,JP,2002)
  PISCES (Zbon-Sya,JP,2005)
  COLOMBIE(Zbon-Sya,JP,2005)
  ZOOBOMBCRAZY EP(Zbon-Sya,JP,2006)
  Highway A Go-Go(WE ARE BUSY BODIES,CA,2008)


name_last: The Ghost Of A Saber Tooth Tiger
name: The Ghost Of A Saber Tooth Tiger
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2957.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Ghost_Of_A_Saber_Tooth_Tiger-Jardin_Du_Luxembourg.mp3
website_link: http://www.theghostofasabertoothtiger.com
event_category: Showcase
event_sub_category: Folk
search: The Ghost Of A Saber Tooth Tiger
original_serial: event_MS11832
original_venue_serial: Elysium
description:
  The Ghost Of A Saber Tooth Tiger are Sean Lennon & Charlotte Kemp Muhl.  Their debut album, Acoustic Sessions, shows their love of quirky and whimsical '60s folk pop, reminiscent at times of Syd Barrett, Incredible String Band and Simon & Garfunkel.


name_last: The Groundwork Music Orchestra
name: The Groundwork Music Orchestra
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/47067.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Groundwork_Music_Orchestra-Ride_My_Giraffe.mp3
website_link: http://www.thegroundworkmusicorchestra.bandcamp.com
event_category: Showcase
event_sub_category: Pop
search: The Groundwork Music Orchestra
original_serial: event_MS15001
original_venue_serial: Auditorium Shores Stage (Lady Bird Lake)
description:
  The Groundwork Music Orchestra. Not your typical kids' music. From old world to American roots to modern pop, these songs light up kids and adults alike. Excellent song craft, guest appearances on the recording from the likes of Ben Kweller and David Garza, and a live show that will have everyone dancing and singing along. 

  Singer and principle songwriter, Neal Kassanoff, is a versatile artist who continues to thrive in the kids' genre and with his rock band The Dead Left. He is founder of Groundwork Music Project, a non profit organization that provides free music classes to preschoolers.


name_last: Craft Makers Meet Up
name: Craft Makers Meet Up
name_index: C
event_category: Meet Up
event_sub_category: Meet Up
search: Craft Makers Meet Up Willo O'Brien WilloToons
original_serial: event_IAP000637
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Willo O'Brien (WilloToons)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things crafting. Cash bar onsite.


name_last: Sonodaband
name: Sonodaband
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41955.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sonodaband-Soul_River_2010.mp3
website_link: http://sonodaband.jp
event_category: Showcase
event_sub_category: Pop
search: Sonodaband
original_serial: event_MS12406
original_venue_serial: Elephant Room
description:
  sonodaband has 6 members; Ryo Sonoda(Key), Satoru Atsuta(Violin), Ryo Hashimoto(Cello), Kenjiro Akamata(Gt), Takayuki Makise(Ba), and Kazumasa Oyamada(Dr).

  sonodaband is an instrumental band with rock spirits. The charm of their music style is the sound with the elements of pops, rock, Latin, club, jazz which are reborn to be the sonodaband sound created by the leader, Ryo Sonoda, keyboardist, composer, and arranger. Act started in 2006.

  Debut on 2010.10.20. with the first major album 'Renaissance' from FlyingStar Records/Victor Entertainment, inc in Japan.


name_last: Zemaria
name: Zemaria
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/43223.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Zemaria-The_Space_Ahead.mp3
website_link: http://www.myspace.com/zemariamusic
youtube_link: http://www.youtube.com/watch?v=vXu7mc-MWWU
event_category: Showcase
event_sub_category: Electronic
search: Zemaria
original_serial: event_MS15020
original_venue_serial: Kiss &amp; Fly
description:
  First started in the small port city of Vitoria, in the southeast of Brazil, it was expected that Zemaria would have an attraction to the horizon of the Atlantic because of their roots. Since 2005 they have toured in Europe  annually totaling more than 150 concerts in various cities of the Old Continent. Among them is the Electric Picnic Festival in Dublin, La Fleche D’Or in Paris, Tacheles in Berlin or the Ilios Festival in Norway. In Brazil their connections to clubs and most relevant venues and festivals are astounding.

  In 2010 Zemaria had a good impact in the brazilian media. The song The Space Ahead was chosen by Levi’s Music as a soundtrack to a video. Shortly after Zemaria was nominated for the Brazilian MTV Awards alongside artists Gui Boratto, Database and Boss n’ Drama.

  Their latest works,  by Sanny Lys (vocals), Marcel Dadalto (synths, guitars and vocals), Spon (bass) and Nego Leo (drums, synth), is the EP Any Distance, distributed worldwilde by PIAS. The EP’s title track features a delightful remix of the french Minitel Rose and the original version of the song “The Space Ahead” is now on the official soundtrack for FIFA 11 by EA Games - along with artists like LCD Soundsystem, Chromeo, MGMT, Caribou and more.

  Now the band is in it’s new studio, working and preparing to play for the first time in the United States - debuts this March at SXSW and they will follow it with a tour across the country.
  If they come through your town, it’s recommended not to miss the chance to see them on stage.


name_last: Friska Viljor
name: Friska Viljor
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/42644.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Friska_Viljor-If_I_Die_Now.mp3
website_link: http://www.myspace.com/friskaviljor
event_category: Showcase
event_sub_category: Pop
search: Friska Viljor
original_serial: event_MS12552
original_venue_serial: Malaia
description:
  “Friska Viljor’s songs are heart-on-sleeve, declamatory and impossible to dislike. Bravo indeed.”
  - Dan Cairns, London Times

  “The Swedish band Friska Viljor have done a lovesickness album causing waves of enthusiasm.”
  - Rolling Stone

  “For all their intentions to capture desperation and bitterness, Bravo! is a decidedly upbeat affair, buoyant enough to sidestep genre ruts with tingeling, spirited energy.”
  - Chris Roberts, Uncut

  Line Up:
  Joakim Sveningsson - Vocal, mandolin,ukulele, guitar, bass.
  Daniel Johansson - Vocal, organ, drums, glockenspiel, accordion, trumpet.

  Friska Viljor´s journey as a band started five years ago with two broken hearts and two broken men trying to find happiness again in ways that may have been questioned. Media thrived on our story and couldn´t really seem to let it go, despite repeated attempts from our side to lift other topics into the light.

  So, once and for all: That was then, and since then lots of things have happened. Hearts no longer broken. Alcohol no longer an obsession, nor our greatest inspiration. Women no longer an object of despise but celebration, most of the time anyway. In other words, a lot of things have changed during these first five years, and hopefully things will keep on doing so.

  Anyway, we´re here to tell you about our upcoming album “The Beginning of the Beginning of the End”.

  Early 2010 we both were a bit fed up with our dear hometown Stockholm. After some deep thinking we took the easy way out and did what´s starting to become a cliché amongst Swedish artists; we moved to Berlin. During our three month stay there we set up as our goal to complete the composing of the album before returning home, having only the actual recordings left when coming back to our studio in Stockholm. Returning home the 31st of May we didn´t bring a single song… We did have a great time there though.

  Then summer came. It brought sun, blue skies, boat rides, bathing and fishing.

  Then suddenly came darkness, cold and snow. Second cliché during this short story coming up…Inspiration appeared!

  From that inspiration emerged our fourth album ”The Beginning of the Beginning of the End”. An album full of grandure. You still get the drastic leaps between genres and our typical instrumentation with everything from mandolin, ukelele and glockenspiel to accordion, trumpet and kalimba. A clear change though, is the way we´ve been approaching our songs and emotions explained in the lyrics. Instead of, as earlier, applying happy music to sad lyrics and vice versa we´ve now started to emphasize the melancholic lyrics with sad music and, again, vice versa.

  To make it short - We´re a bit lazy so it took a while, but when we finally got started we managed to make something really nice.

  We´re very proud of this album, and we hope that you´ll like it.

  /daniel & joakim


name_last: Sun Airway
name: Sun Airway
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1249.jpg
website_link: http://sunairway.com/
event_category: Showcase
event_sub_category: Electronic
search: Sun Airway
original_serial: event_MS14116
original_venue_serial: Red 7
description:
  The first time Sun Airway's crackling pop sounds made their way through our speakers, we heard what felt like the lost soundtrack to the next Sofia Coppola film; atmospheric yet catchy, hazy but somehow vital and immediate. Sun Airway has hit on the sweet spot where infectious hooks and cerebral electronic pop intersect, pulling textural sound and pop songcraft into one. It is hard to imagine namedropping both the Strokes and Animal Collective when describing a single band, but that is exactly what Pitchfork has done with Sun Airway, while describing 'Put the Days Away' and 'Infinity,' two tracks from the band's debut album, Nocturne of Exploded Crystal Chandelier.

  There is no shortage of magical moments on Nocturne of Exploded Crystal Chandelier, from Side A's one-two punch of 'American West' and 'Oh, Naoko' to the heartfelt 'Waiting on You' and the anthemic 'Put the Days Away.' Sun Airway twists their songs with their kaleidoscopic production — lush electronic washes, synthetic textures and pulsing rhythms — obscuring the hooks in hazy pop bliss. 

  Hailing from Philadelphia, Sun Airway is led by songwriter Jon Barthmus, who is joined by fellow sound sculptor Patrick Marsceill. Recorded primarily in Barthmus' basement studio over the course of 18 months, the album blends processed sounds, field recordings and timeless vocal melodies into their abstract fractured pop. The duo expands to a full blown quintet when performing live, with projections designed for each song, creating a wondrous sensory overload. In addition to an ambitious live show, Sun Airway have been reinventing the music of others, with remixes of Delorean, Kisses, Here We Go Magic and more circulating around the internet.


name_last: Inspired Flight
name: Inspired Flight
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/2085.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Inspired_Flight-Pull_Push_Let_Go.mp3
website_link: http://www.inspiredflightmusic.com
event_category: Showcase
event_sub_category: Electronic
search: Inspired Flight
original_serial: event_MS12181
original_venue_serial: Beauty Bar Backyard
description:
  Rooted in hip-hop with branches of indie rock, electronica, downtempo, dub, and dance, Inspired Flight gives life to a hypnotizing and influential new musical experience that listeners are finding refreshing and authentic.  iF's use of turntablism and sampling along with live instrumentation and vocals, all centered around innovative songwriting, has given birth to an independently-released debut album featuring high-profile MC's and sparking global attention, and a live show that has compelled audience members to scream, 'Where have you been all my life!?'

      Homegrown in San Diego, California, Inspired Flight fuses the talents of master turntablist, OpenOptics (Eric Poline), and seasoned guitarist/songwriter, Chavez (Gabe Lehner) who both discovered a passion for music at a very young age by falling in love with golden-era hip-hop.  As teenagers OpenOptics became obsessed with turntables, collecting records, and DJ’ing, while Chavez became fixated on blues guitar, British rock, and songwriting.  The two traveled their respective musical paths with true dedication and passion, honing their skills as musicians, and in 2006 they met when Chavez hired OpenOptics to do scratching on an electronica album he was making under the name of Mechanical Cats.  With their shared love of hip-hop, electronica, and recording and producing music, it didn’t take long for the two to collaborate on their own project.  The fusion of personalities, backgrounds, and musical interests provided the perfect balance for creating fresh, thought-provoking sounds, and what began as a casual collaboration quickly evolved into Inspired Flight. 

       Adding a third dimension to the iF live show is vocalist/pianist Ashley Marie Mazanec.  Ashley not only sings on four tracks of iF's debut album and one track from their earlier EP, but was the vocalist for Chavez's Mechanical Cats album, the prior musical project that lead to OpenOptics and Chavez meeting.  With a unique voice and a talent for playing piano nurtured since the age of five, Ashley makes a strong addition to the sonic and visual aesthetic of iF's live show.  

        An Inspired Flight show features live vocals and performance on guitar, keyboards, turntables, kalimbas, and melodica, used with multiple laptops and MIDI controllers. The euphoric, dance-inducing beats of an iF show merge what is mostly original production with tasteful and strategic sampling, leaving audiences 'blissed out' and craving more.  

       Since Inspired Flight's creation in 2007 the group has achieved many impressive feats for an independently funded, do-it-yourself act making music out of a bedroom and a garage.  Inspired Flight has woven remixes for several artists, including a notable piece for the Australian electronic group, Tra La La Blip, which got serious attention on Triple J, the Australian national radio outlet.  In 2008 iF released a four-song EP titled, 'Through Sight And Sound,' to much critical acclaim, and on June 1, 2010, released their debut album, 'We All Want To Fly.'  This first full-length album, released under Inspired Flight's own record label, Create Fate, and which includes eleven iF tracks and a bonus remix track, steps out of the conventional box in how it marries analog instrumentation with digital soundscapes and melodic, memorable vocals.  What is even more impressive about 'We All Want To Fly' than the strength of it's groundbreaking sound is that the independent duo's album features performances by Inspectah Deck from the Wu-Tang Clan, Eligh and Scarub from the widely-respected hip-hop group, Living Legends, and Rugged Monk from the West Coast Wu-Tang affiliate group, Black Knights.  Inspired Flight has also notably shared the stage with Buraka Som Sistema, Adam Freeland, Bitter:Sweet, and Louis XIV, though their most memorable show to date was their album release for 'We All Want To Fly' at The Casbah in San Diego on June 5th, 2010.  Eligh and Scarub of Living Legends, and Rugged Monk and Crisis Tha Sharpshooter of Black Knights, all came down to perform with iF, along with many other less-known friends and family who were part of the making of the album.  Since that show iF's buzz in San Diego has been undeniable.

       Inspired Flight, though unsure of what exactly the future holds for them, is sure of one thing:  they will continue to create original music with fervent passion and dedication, and work hard to be recognized as renowned producers, remixers, and performers.  As one fan of iF puts it, who is an accomplished MC, 'The magnitude of strength is astronomical in length.  It's undeniable, the music that accumulates is great.  Create fate...peace.'


name_last: Open Government through Participation: Designing Successful Online Consultations
name: Open Government through Participation: Designing Successful Online Consultations
name_index: O
website_link: http://www.intellitics.com
event_category: Future15
event_sub_category: Future15
original_serial: event_IAP7966
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Tim Bonnemann (Intellitics Inc)

  Summary
  Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood.

  The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners.

  This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world.

  Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.

search:
  Open Government through Participation: Designing Successful Online Consultations Tim Bonnemann Intellitics Inc


name_last: Public Transit Data, APIs and City Governments
name: Public Transit Data, APIs and City Governments
name_index: P
website_link: http://advomatic.com
hashtag: #transitapps
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6584
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Jerry Jariyasunant (UC Berkeley)
  Julie Blitzer (Advomatic LLC)
  Michael Uffer (408 Group)

  Summary
  The centerpiece of the urban lifestyle is an extensive, reliable public transportation system. Transit riders are embracing smartphones, 3G, 4G and even tablets. These tools can help us get better information, faster. Learn what changes are giving information in real-time and for trip planning. The New York City Office of Emergency Management (OEM) created NotifyNYC in 2009 'to enhance NYC's emergency public communications to the public.' NotifyNYC allows NYC residents to sign up for transit notifications in a format of their choice, SMS, email, voice recording, Twitter or RSS for any or all boroughs. Numerous third-party applications exist in New York, including Exit Strategy NYC, which tells the user where to wait for the train so as to minimize station exit time upon arrival. San Francisco's Bay Area Rapid Transit (BART) website offers developers a huge amount of resources including a comprehensive API with schedules, station information and real-time service updates. The BART site features third-party applications developed using the API for iPhone, Android, Windows, Mac and more. This panel will examine creative new projects that enhance our lives as city residents on the go, including how these websites and applications could reduce costs, bureaucracy and response time in public transit.

search:
  Public Transit Data, APIs and City Governments Jerry Jariyasunant UC BerkeleyJulie Blitzer Advomatic LLCMichael Uffer 408 Group


name_last: King Charles
name: King Charles
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/1273.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/King_Charles-Love_Lust.mp3
website_link: http://www.myspace.com/kingcharlesuk
event_category: Showcase
event_sub_category: Alt Country
search: King Charles
original_serial: event_MS12694
original_venue_serial: 512
description:
  King Charles performs both solo and with a band. His sound can be alt folk to up-beat psyche-rock with a frequent nod to Africa. The songs contain striking lyrical prose that make them stand out fom the crowd mostly dealing with universal themes such as love and sacrifice without sounding trite.

  King Charles has been playing for about 3yrs and has recently toured with Mumford & Sons both in the US and UK where he has completed a summer's worth of critically acclaimed festival performances and is regularly selling out shows accross the country. 

  Having just signed a global deal in the US with Universal Republic and in partnership with his UK independent Mi7 Records, King Charles will be adding to his Uk only releases with a new Album due for release in April 2011.


name_last: Mentors - Programming 2
name: Mentors - Programming 2
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990091
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Aaron Levine (Gen Art)
  Carolyn Meili (Festival of Moving Media)
  Hugues Barbier (Strasbourg European Fantastic Film Festival)
  Jeph Scanlon (KC Filmmakers Jubilee)
  Jonathan Lipp (Big Apple Film Festival)
  Kyle McKinnon (Sidewalk Moving Picture Festival)
  Lane Kneedler (AFI)
  Roxanne Sayegh (RIDM)

  Summary
  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. 

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. 

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Programming 2 Aaron Levine Gen ArtCarolyn Meili Festival of Moving MediaHugues Barbier Strasbourg European Fantastic Film FestivalJeph Scanlon KC Filmmakers JubileeJonathan Lipp Big Apple Film FestivalKyle McKinnon Sidewalk Moving Picture FestivalLane Kneedler AFIRoxanne Sayegh RIDM


name_last: Paper Diamond
name: Paper Diamond
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/2121.jpg
website_link: http://paper-diamond.com/
youtube_link: http://www.youtube.com/watch?v=YqRxzFP1I4Y
event_category: Showcase
event_sub_category: Electronic
search: Paper Diamond
original_serial: event_MS12187
original_venue_serial: Beauty Bar
description:
  Forward is not just a direction, it's a way of life for Colorado based
  producer Alex B who is rolling out big tunes under the new guise of
  Paper Diamond in 2011. The new project finds the trusted producer 
  moving into previously untraveled musical territory. 

  The Paper Diamond sound has raw energy and the kind of dramatic 
  anticipation only a seasoned producer can incite. Driving beats and bass grab on tight while deep, rich tones rumble under layers of spacey synthesizers, sweet melodies, and catchy vocals. One thing is for sure. The energy is high.  

  In keeping with the way of the future, Paper Diamond’s debut EP 
  'Levitate' will be available for free download from PRETTY LIGHTS 
  MUSIC and ELM&OAK RECORDS. 


name_last: AM & Shawn Lee
name: AM & Shawn Lee
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/808.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/AM__and__Shawn_Lee-Dark_Into_Light.mp3
website_link: http://www.amsounds.com
event_category: Showcase
event_sub_category: Pop
search: AM &amp; Shawn Lee
original_serial: event_MS12533
original_venue_serial: The Ale House
description:
  Critically acclaimed indie pop artist AM and groove master Shawn Lee have created a new album of electro soul that will be showcased through live performances on March 17 & 18 at the SxSW Music and Media Conference in Austin, Texas. 

  The as-yet-unnamed album - the first-ever collaboration between AM and Lee -- is currently being shopped to record labels. They are releasing a limited edition gold colored 12-inch single to celebrate Record Store Day on April 16th.

  The new album promises to push the boundaries of soul, pop, electronica and Latin grooves. Strategic Revolution Media Group client AM combines several musical styles including pop, soul and R&B, tropicalia, British Invasion and '60s psychedelia. His music has been compared to the likes of Beck and Jeff Tweedy. His album Future Sons & Daughters was named in the Top 100 albums of 2010 by Rough Trade, given a four-star rating by Q and a five out of five-star rating by U.K. Sunday Express as 'one of the great pop albums of the year.'

  Lee, who also records as Shawn Lee's Ping Pong Orchestra, is well known as an innovative instrumentalist whose music spans funk, soul, acid jazz, and electronica. Lee's landmark recording Strings and Things: Ubiquity Studio Sessions, Volume 3 was described by music critic site Allmusic.com as is a hotbed of mischievous imagination, intense focus, and crazy mad technique, as well as loads of fun. Lee has also collaborated with artists ranging from Jeff Buckley to producer Clutchy Hopkins (the latter as Clutch of the Tiger).

  According to Strategic Revolution Media Group, the collaboration between AM and Lee started after AM heard Lee's Music and Rhythm album on the radio in Los Angeles. After AM reached out to Lee, the two became quick friends, sharing a similar love for vintage grooves and '60s and '70s soundtrack music.

  The two decided to record together after AM played guitar on a few of Lee's Ping Pong Orchestra shows (including KCRW's Morning Becomes Eclectic) in summer 2010. Lee, armed with a four-track and other vintage tape machines in his London studio, started sending AM drum and percussion beats over the Christmas holiday in December. AM took the beats into the studio in Los Angeles and wrote songs and lyrics over the grooves, adding guitars, Casio synths, vocals and occasional bass.

  Lee added more instrumentation such as bass, keys, guitars, glockenspiel and other assorted instruments. Lee then mixed the tracks in his groove lab, co-producing the tracks with AM, resulting in a special brand of electro soul that will rock SxSW 2011.

  The new music occurs amid busy period of touring and recording for both AM and Lee. AM spent 2010 on the road opening for AIR, Caetano Veloso and Charlotte Gainsbourg while Lee played Bonnaroo and toured the west coast of the United States.  Their recording will build off a music portfolio that has appeared in more than 200 movies and television shows, with AM's music appearing in shows like Big Love and Friday Night Lights and Lee's in Desperate Housewives and Lost.

  AM's music and more about this album collaboration can be explored on his website www.amsounds.com, Facebook www.facebook.com/am, MySpace www.myspace.com/amsounds, Twitter www.twitter.com/amsounds and YouTube www.youtube.com/amsounds.


name_last: New Jerusalem
name: New Jerusalem
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F29452.jpg
website_link: http://www.newjerusalemmovie.com
youtube_link: http://www.youtube.com/watch?v=B7zLyaRmRis
event_category: Screening
event_sub_category: Narrative Feature
search: New Jerusalem R. Alverson
original_serial: event_FS11437
original_venue_serial: Rollins Theatre
description:
  Director: R. Alverson
  USA | 92 minutes


  Starring:
  Will Oldham, Colm O'Leary, Thomas Bowles, Walter Scott, Roxanne Ferris


  Sean (COLM O’LEARY), An Irish immigrant to America returns from military service in Afghanistan to find his heart and mind in disarray. He is befriended by Ike (WILL OLDHAM, a.k.a. BONNIE 'PRINCE' BILLY), a strong willed Evangelical Christian who endeavors to ensure his salvation.A meditation on frailty, mutual need and friendship, New Jerusalem explores the allure and limitations of modern utopian belief.


name_last: Comedy Showcase: Comedy Death-Ray Presents (late)
name: Comedy Showcase: Comedy Death-Ray Presents (late)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00360
original_venue_serial: Esther's Follies
description:
  Participants:
  Brett Gelman (Gelmania)
  Dave Foley (Ferret Productions Inc)
  Howard Kremer (Who Charted?)
  Michael Black (Hot Schwartz Productions)

  Summary
  SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.

  SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.

search:
  Comedy Showcase: Comedy Death-Ray Presents (late) Brett Gelman GelmaniaDave Foley Ferret Productions IncHoward Kremer Who Charted?Michael Black Hot Schwartz Productions


name_last: Health Communities: Superheroes Who Need a Justice League
name: Health Communities: Superheroes Who Need a Justice League
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HealthCommunitiesSuperheroes.jpg
website_link: http://www.chronicbabe.com
hashtag: #healthcomm
event_category: Health
event_sub_category: Solo
search: Health Communities: Superheroes Who Need a Justice League Jennifer Prokopy ChronicBabe.com
original_serial: event_IAP7498
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Jennifer Prokopy (ChronicBabe.com)

  Summary
  Research shows online health communities (OHCs) offer extensive benefits to members. But the variance in quality and effectiveness is huge. And Pew Internet research shows only 52% of adults with multiple chronic illnesses go online for health information. A good OHC has the power to change lives. For many people, the worst day of their life is when they’re diagnosed; OHCs can provide respite, education and empowerment when members otherwise would feel alone. There’s as much demand for, say, an OHC on Raynaud's Phenomenon as there is for one on knitting. Yet while Ravelry is bustling, gorgeous and easy to navigate, good luck finding a useful forum about life with cold toes and hands. OHCs could be better. They need a governing board, or a set of principles to aspire to follow. I would lead a presentation on: Strategies for helping OHCs get around black hat SEO so they’re easier to find, especially by novices; Ways OHCs can partner with hospitals or other organizations, avoiding conflicts of interest while capitalizing on their financial stability and resources; Techniques for teaming with non-profits to extend reach; Ways to reach under-served populations, including people of color, families below the poverty level, rural communities and the aged; How to keep members long-term using better I.A. and usability; Using strategies of the biggest OHCs for niche OHCs


name_last: Aislyn
name: Aislyn
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1305.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Aislyn-Nail_Biter.mp3
website_link: http://myspace.com/aislynmusic
event_category: Showcase
event_sub_category: Electronic
search: Aislyn
original_serial: event_MS14311
original_venue_serial: Malverde
description:
  From underneath a pile of composition & music theory books, two musicians found a common place for creative inspiration to initiate. Aislyn is a duo consisting of Sofia degli Alessandri and Ian Hultquist who have been working together since meeting in Boston, MA. Now based out of Brooklyn, NY, they have released a debut self-titled EP, as well as making their live debut in May 2010, in New York City.

  Spawning from a common interest in film scoring and electronic music,  their earlier pieces began to take form as Sofia started experimenting with some instrumental music and film score cues. Meaning “dream” in Gaelic, the name Aislyn was derived from a short animated film where, they worked together on the score as their first collaboration. Sofia worked as composer, with Ian as her producer.  This started a writing partnership which led to the band forming.

  The music of Aislyn has been referred to as “cosmic-pop-noir”. While their songs may not resemble the happy-go-lucky works of Ian’s other project, Passion Pit, they still retain a sense of electro beat, but with a darker undertone. As well as continually creating new music, the band has been exercising their production muscles by way of remixes. Working with artists like Freelance Whales (in which their remix was attached to the band’s 7” single of ‘Generator ^ Second Floor’) Neon Indian, and most recently Tokyo Police Club, Aislyn’s music has been making their way around the indie music scene in more ways than one.


name_last: How to Bring Teams Together to Move Mountains
name: How to Bring Teams Together to Move Mountains
name_index: H
website_link: http://www.window.state.tx.us/
hashtag: #WorkplaceTao
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP8062
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Beth Hallmark (Texas Comptroller of Public Accounts)
  Karen Hudgins (Texas Comptroller of Public Accounts)

  Summary
  Every organization wants to do the best job possible, often by providing terrific customer service and producing killer web content. And it usually starts out that way –– in the early stages. But after your ideas and concepts bounce from team to team, they often  become watered down and ineffective. 

  Bringing people with different viewpoints and backgrounds together can be a challenge without taking precise steps, making sure each employee understands –– and is understood –– and how to effectively communicate and “on board” your teams toward your organization’s vision. 

  Fortunately, that doesn’t have to be the case. By bringing teams together and creating shared goals and communication plans, strategic visions can exist in eternal harmony. 

  This discussion will focus on methods to put your workplace’s teams on common ground with shared strategic vision and core competencies that result in a happy workplace, with high-performing, Zen-inspired employees.

search:
  How to Bring Teams Together to Move Mountains Beth Hallmark Texas Comptroller of Public AccountsKaren Hudgins Texas Comptroller of Public Accounts


name_last: Documentary Shorts 1
name: Documentary Shorts 1
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F31338.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Documentary Shorts 1 Various
original_serial: event_FS11567
original_venue_serial: Alamo Lamar A
description:
  Director: Various
  VARIOUS | 94 minutes


  100 Bands In 100 Days
  Directors: Shout It Out Loud Music & Nick Sonderup
  Come along as one music fan endures 100 consecutive nights of live music, beer and self-discovery. Let's go binge gigging.

  FRANK FAIRFIELD
  Director: Austin Wilson
  Living proof that time travelers are among us.

  Library of Dust
  Directors: Ondi Timoner & Robert James
  Death becomes art when a photographer captures images of deceased patients at a mental hospital.

  Love Lockdown
  Director: Nadia Hallgren
  This short is the story of Shoshanna, a young mother from NYC. Told through late-night phone calls on public radio, she awaits the fate of Felix, her children's father, incarcerated and on trial.

  My Big Red Purse
  Director: Giancarlo Iannotta
  A short story about the director's mother reminiscing over her most prized childhood possession: a big red purse in the shape of a triangle.

  Noc na Tanečku (Night at the Dance)
  Director: Annie Silverstein
  A profile of the last days of a Czech dance hall in rural Texas—and the old-timers who come there to polka.

  Professional
  Director: Skylar Nielsen
  Metal-fabricator Neil Youngberg never planned on taking over his grandfather's business and is now faced with passing on his legacy.

  Tugs
  Director: Jessica Edwards
  An ode to the hardest working boats on the waterways and the people who pilot them.


name_last: Pedro Menendez Fusion Ensemble
name: Pedro Menendez Fusion Ensemble
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/45695.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pedro_Menendez_Fusion_Ensemble-Candombe_de_la_Pava.mp3
website_link: http://www.myspace.com/pedromenendezfusion
event_category: Showcase
event_sub_category: Jazz
search: Pedro Menendez Fusion Ensemble
original_serial: event_MS12924
original_venue_serial: Elephant Room
description:
  PEDRO MENENDEZ 
  FUSION - ENSEMBLE

  AVANT-GARDE JAZZ + NEW ARGENTINIAN TANGO & FOLK CONCEPT

  Featuring New CD

  'COLECCIONISMO/ANTHOLOGY' 


  PEDRO MENENDEZ is a prolific composer and brilliant multi-instrumentalist. 
  Wellknown as a pioneering of the Avant Garde fusion sytle in Argentina, Menendez´s music is a personal eclectic blend of Latin American folk rythms (tango, chacarera, candombe, bossa nova), jazz and  contemporary classical elements. 
  As a bold creator Menendez definitely proposes a different South American concept. Melodies are unique, lyric and complex. Pieces are rich on harmonic modulations and elaborated counterpoints. Traditional local rythms are reinterpreted on prolific polirythms variations, irregular meters and a varied elaborated instrumentation. 
  As a virtuous multi-instrumentalist, Menendez changes from the Piano to the Guitar, Flute, Soprano Sax or Bandoneon with surprising ability.

  'COLECCIONISMO -ANTHOLOGY' is a new selected compilation that brings together some of the best pieces of Menendez´s vast discography and is part of the repertoire that the Argentinian musician has been performing throughout a long impressive national and international career destined to keep growing: Argentina, Venezuela, Brazil, Paraguay, USA, Canada, Norway, France and Germany, including 

  CANADIAN MUSIC FEST 2011 / March 9-13, 2011 (Toronto, ON, Canada)
  SXSW 2011 / March 16-19, 2011 (Austin, TX, USA)
  SXSW Music Festival 2010, 2009, 2008 (Austin, TX, USA)
  CANADIAN MUSIC WEEK 2009, Toronto, ON, CANADA,  
  BAFIM, BUENOS AIRES INTERNATIONAL MUSIC FAIR 2009 (Buenos Aires, Argentina)
  Festival de Inverno SESC RIO 2008  (Petropolis, Teresopolis, Nova Friburgo, Rio de Janeiro, BRAZIL), 
  6º / 4º BUENOS AIRES JAZZ AND OTHER MUSICS FESTIVAL (Buenos Aires, Argentina), among the most recents.



  Six-Word Reviews of 763 SXSW 2008 by Paul Ford 
  “Introspective, engaging minor-key Argentinian jazz. Excellent. Rating: 5 stars”

  Todd S. Jenkins – All about jazz.com
  “Wonderfully sensual evocations from South America.
  Pedro Menendez is a multi-instrumentalist from
  Argentina who has a fresh ear for blending the sounds of
  different musics... Recommended.”

  John Doll – Jazzreview.com
  “His music is a whirlwind of the influences ranging from
  Brazilian bossa nova, contemporary classical, tango,
  Argentinian folk, and American jazz. The music is like a
  gentle breeze on an otherwise warm still night in a
  warm country very much like Argentina. Its rhythms
  are graceful. It sways more than it swings. Menendez
  tends to remain understated in making his point...
  As is the rest of the album, it is simple
  and wise, graceful and heartfelt.”

  Bernardo Nudelman - Musicargentina.com France
  ”It is much more than pleasant, it is comforting that musicians, registered in the dynamics and the history of the tango, did not cease enriching it... Pedro Menéndez enters the tango. It visits it and revisits it. Respects and renovates it. Its leg jazz touches the matter tango. Symbiosis is successful, excellent interpretation...”


  MORE MUSICAL PROJECTS OF PEDRO MENENDEZ:

  PEDRO MENENDEZ JAZZTANGO ENSEMBLE (www.myspace.com/pedromenendezjazztangoensamble)

  PEDRO MENENDEZ - PROYECTO BUENOS AIRES (www.myspace.com/proyectobuenosaires)

  PEDRO MENENDEZ - PETER´S SONGS (www.sonicbids.com/peterssongs / www.myspace.com/pedromenendezsongs)

  PEDRO MENENDEZ -ZONA TANGO (www.sonicbids.com/zonatango / www.myspace.com/zonatangobuenosaires)

  ABOUT PEDRO MENENDEZ´s BIOGRAPHY:

  Pedro Menendez was born in Buenos Aires in 1957.

  He has been dedicated to the music since he was 7 years old. He studied with professors like the  worldwide known Oscar Aleman ( Josephine Baker's jazz guitarist), Arturo Schneider (Astor Piazzolla´s flutist) and the contemporary classical guitarist Miguel Angel Girollet, among others. He also attended the composition career at the UCA.

  He has recorded 17 discographic works with compositions of his own with the participation of well-known musicians like Osvaldo Fattoruso on drums (latin jazz Band 'Opa'), Rodolfo Mederos & Marcelo Nissinman on bandoneon, percussionist Rubén Rada, musicians from the Colón Theatre orchestra, among others.

  He has performed internationally in Argentina, Brazil, Venezuela, Paraguay, USA, Canada, Norway, Germany, Spain and France including, among the most recent shows: 

  CANADIAN MUSIC FEST 2011 (March 9.13, 2011) (Toronto, ON, Canada)
  SXSW 2011 (March 16-19, 2011) (Austin, TX, USA)
  WOA RECORDS INDIA JAZZ TOUR 2010/2011 
  SXSW MUSIC FESTIVAL 2010 (March 2010)
  CANADIAN MUSIC WEEK 2009, Toronto, ON, Canada (March 2009)
  SXSW Music Festival & Conference 2009 (Austin, TX, USA, March 2009)
  DART MUSIC International Day & Night Shows (Austin, TX, March 2009)
  BRAZIL MUSICA & ARTES + International Guests (Austin, TX, March 2009)
  FESTIVAL DE INVERNO SESC RIO 2008 (Petrópolis, Teresópolis & Nova Friburgo, Rio de Janeiro, BRASIL, July 2008)
  SXSW Music Festival & Conference 2008 (Austin, TX, USA, March 2008)
  Rhizome Collective International Show (Austin, TX, USA, March 2008)
  KUT FM - Live Recording Show (Austin, TX, US, March 2008)

  Troughout his career he has played on numerous local artistic, cultural venues and festivals, including 'Buenos Aires Jazz & other Musics' International Festival, 'Mar del Jazz' Festival, Centro Nacional de Música, Casa del Fondo Nacional de la Cultura, Auditorio del Pilar - Recoleta, Avenida Theater, among numerous others.

  He has also performed as sessionist together with many other distinguished musicians of the Argentinian scene, like Luis Salinas, Agustín Pereyra Lucena, Guillermo Reuter (2004 SGAE Award), Daniel 'Pipi' Piazzolla, Bossa N´Stones, etc.

  In the field of contemporary chamber music, he has written several pieces including a concert for Vibraphone and Strings dedicated to the Argentinian Soloist Daniel Serale (premiered on the International Percussion Festival of Patagonia, Argentina, 2006), a concert for Marimba dedicated to the Mexican well-known Soloist Javier Nandayapa, a work of 20 pieces for Piano based on Latin American rythmics (‘Viaje por Latinoamérica’/Voyage through Latin America’ Book I / Book II) and a concert for Guitar and Orchestra.

  He has composed incidental music for television, theatre and cinema (Argentina and the Munich School of Cinema).

  Since 1986 he is the Artistic Director of Contemporaneo Art Music, an Argentinian Record Label dedicated to genres as tango, jazz, crossover, folk, world and contemporary classical music (www.contemporaneomusic.com)

  Full Discography:

  Coleccionismo - Anthology - 2010
  Peter´s Songs - 2010
  Psicodelia Tango - 2010
  BrazilTango Re-Edition - 2010
  Electronico Re-Edition -2010
  America Solar - 2008
  Arquitectura Tango - 2006
  Profundidad - 2005
  Mi Buenos Aires herido - 2003
  Secretos de la guitarra - 2002
  Luna - 1999
  Viaje por Latinoamérica - 1993
  Cantos Secretos - 1989
  Nuevos Caminos - 1986
  Capoeira - 1984
  Hora del Eclipse - 1983


name_last: EMA
name: EMA
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2973.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/EMA-Grey_Ship.mp3
website_link: http://cameouttanowhere.com/
event_category: Showcase
event_sub_category: Avant/Experimental
search: EMA
original_serial: event_MS14405
original_venue_serial: Skinny's Ballroom
description:
  EMA comes from South Dakota, the dead center of America's great empty heartland.  She moved to LA when she was 18 because she really liked 'Welcome to the Jungle'.  There she started playing with legendary folk/noise outfit Amps For Christ and formed the band GOWNS with Ezra Buchla, whose electrifying live shows caused Pitchfork to declare them 'one of the most heart-stoppingly great live bands on earth'.

  There has never been another professional artist or musician in her family.  Despite having only 2 years of childhood piano lessons and no formal audio training, she writes, records and produces all her own music.  Of all of these, EMA approaches producing with a focus that borders on obsession, creating a unique sonic signature that plays with fidelity, song structure, and the analog / digital divide.  

  She also plays guitar like Iggy plays a microphone, showcasing her brutal yet melodic style in a 25 minute feedback opening for Throbbing Gristle on their last US tour.

  Her first solo record, Past Life Martyred Saints is going to be released in Spring of 2011 on City Slang / Souterrain Transmissions, and reflects the diversity of her barroom jukebox aesthetic.  Defiant of micro-genre classification, it includes a 4track grunge eulogy, a blown out 'trashy' 80s dance romp, a badly damaged 60s girl group weeper, and even her take on a hip hop piano ballad.

  She has a hard time answering the common question 'what sort of music do you make?'   'Well what sort of music does Elvis Costello make?  Or the Beatles?  Or Velvet Underground?  Rock?  I guess I make rock music.'  An answer which seems at once kind of simple yet also refreshingly freeing.


name_last: Endless Hallway
name: Endless Hallway
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/174.jpg
website_link: http://www.myspace.com/endlesshallway
event_category: Showcase
event_sub_category: Rock
search: Endless Hallway
original_serial: event_MS12263
original_venue_serial: Maggie Mae's
description:
  Endless Hallway is a five piece Los Angeles rock band formed in 2005. The band's individualistic style pulls from a variety of sources, drawing from soundtracks, visuals & film as inspiration.


name_last: Fandango + Alamo Drafthouse Launch Party
name: Fandango + Alamo Drafthouse Launch Party
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/fandango.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: Fandango + Alamo Drafthouse Launch Party
original_serial: event_OE00395
original_venue_serial: Highball
description:
  Fandango now tickets to the Alamo Drafthouse!  Help us celebrate with free drinks, Karaoke Apocalypse, a photo booth, prizes and more!  The party is open to all 21+ SXSW badge holders.  RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets!  Fandango can be found at www.fandango.com, 1-800-FANDANGO and via our mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and Palm Pre.


name_last: Steve Wolf
name: Steve Wolf
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/wolf.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Steve Wolf
original_serial: event_OE00446
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Stuntman and special effects artist, Steve Wolf, will be appearing at the SX Bookstore to sign copies of his book, The Secret Science Behind Movie Stunts & Special Effects.


name_last: The Lemurs
name: The Lemurs
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2855.jpg
website_link: http://www.thelemurs.com
event_category: Showcase
event_sub_category: Rock
search: The Lemurs
original_serial: event_MS11772
original_venue_serial: The Marq
description:
  Coming up at a time when the dance-rock wave was reaching its crest, the Lemurs initially drew comparisons to Bloc Party, The Faint, Franz Ferdinand, and the Killers. But for every synth melody or dance beat employed, the Lemurs find a counterbalance of raw, driving guitar and frenetic rhythm that imbues their music with a crackling atmospheric sheen and anxious intensity. The result is a fast paced, layered sound that owes as much to the pop lushness of My Morning Jacket as to the broader explorations of Television. With the recent addition of What Made Milwaukee Famous singer Michael Kingcaid, The Lemurs are back in the studio recording a full-length set for 2011 release.  

  'This five piece from Texas’ BBQ-loving capitol city is ready to burst out onto the national stage…This shit has alternative “radio hit” written all over it' -TheTripwire.com

  “Unlike other music in the genre, there are plenty of listens in this album as it contains a depth that I thought impossible” -The Onion

  “The Lemurs expertly alternate between guitar driven synth-rock and memorable power pop ditties….An enterprising Austin band as equally fitting on a bill with The Smiths as with Bloc Party” -The Austinist


name_last: Welcome to the EGOsystem: How Much are You Worth?
name: Welcome to the EGOsystem: How Much are You Worth?
name_index: W
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP000660
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Arnie Gullov-Singh (Ad.ly)
  Brian Solis (Stephanie Agresta Consulting)
  Sean Rad (Ad.ly)

  Summary
  What's your klout score?

  How many people follow you on Twitter?

  What’s your authority on Peerindex?

  How are peers rating you on Honestly?

  What’s your rank in Quora?

  The answers all equate to a market harbinger that’s both alarming and telling, how much is your digital persona worth in today’s social economy…

  If Google ranks the quality of web pages using PageRank, new services such as Klout and PeerIndex are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed and calculated into a score that represents your stature in a digital society. Complain all you want, but the truth is that you’re already categorized into one of two groups, the have or have nots. For those who are among the fortunate, they are sought after by brands and other personalities to reward them for their social mastery. They become the new @CharlieSheen. They’re winners! As we see with new media talent agencies such as Ad.ly (the company that got Charlie on Twitter), celebs such as Kim Kardashian, Snoop Dogg, 50 Cent, Paris Hilton, as well as the new era of web celebs and the Internet Famous are cashing in on their fame in new media channels. Twitter is the new vehicle for celebrity endorsements and as a result, Tweets are worth money and brands are lining up. And here’s the crazy part, they’re working and followers love them.

  But the opportunities you earn in the social web are just as important as the opportunities you will never see.

  Our avatars carry a number, a value and to the outside world that is our credit score, it is our net worth, it is a representation of our level of influence or lack thereof. But what the hell is influence anyway and why did I not have an opportunity to opt out of any of this? And, if you had the option, would you opt out?

  At this very moment, influence is harboring feelings of either recognition or resentment. It is what it is. So the question is, what are you going to do about it? Will it inspire you to push back or does it evoke aspiration and focus to change how you engage in social networks to improve your score.

  P.S. -- It’s now a tradition, three years in a row, three books debuted at SXSW.

  Brian will also take a moment to talk about his new book Engage: Revised and Updated.

search:
  Welcome to the EGOsystem: How Much are You Worth? Arnie Gullov-Singh Ad.lyBrian Solis Stephanie Agresta ConsultingSean Rad Ad.ly


name_last: Pedro Moraes
name: Pedro Moraes
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/44993.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pedro_Moraes-Zingareio.mp3
website_link: http://www.pmoraes.com
event_category: Showcase
event_sub_category: World
search: Pedro Moraes
original_serial: event_MS12859
original_venue_serial: Elephant Room
description:
  Considered one of the most important composers and singers in the new Brazilian Music scenario, with his album Claroescuro deemed one of the top ten world music CDs of 2010 by the Boston Globe, Pedro Moraes´ career officially began 10 years ago with an unforseen episode of international acknowledgement. Mexican rising jazz star Magos Herrera,  brought to wide audiences two songs by Pedro, which led him to a short and successfull tour to Mexico City and New York. Upon returning to Brazil, Pedro became one of the leaders of a generation that´s been breaking grounds in brazilian songwriting, organizing and taking part in several collective projects, such as the 'Brotherhood of Free Music'. 

  Never losing sight of his opus as a composer, Pedro started, in 2003, a very successful parallel career as a samba interpreter, springing from the traditional bohemian neighborhood of Lapa, Rio de Janeiro, to nation-wide touring, mostly with the ensemble 'É com esse que eu vou', with whom he recorded the acclaimed album 'Samba do Baú' (the 'Treasure-Chest Samba'), dedicated to previously unreleased songs by the greatest masters in the history of this most brazilian genre (Paulinho da Viola, Cartola, Nelson Sargento and others). 

  Since 2007, after recording his first solo album, Claroescuro, Pedro Moraes has been dedicating fully to promoting his music, with an intense schedule of concerts that has included Europe (England, Germany and Spain), Asia (India - Pedro is the first brazilian artist to have his CD released by an Indian label - and Sri Lanka), USA (three tours in 2010/2011, including one SXSW appearance, the Chicago World Music Festival, the Philadelphia Film and Music Festival and NY venues such as the NuBlu, SOB´s and Zinc Bar) and successful touring around Brazil, with outstanding response from audiences and press.


name_last: Gustavo Galindo
name: Gustavo Galindo
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/47226.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gustavo_Galindo-Barco_de_Papel.mp3
website_link: http://www.youtube.com/gustavogalindomusic
event_category: Showcase
event_sub_category: Latin Rock
search: Gustavo Galindo
original_serial: event_MS14605
original_venue_serial: Barbarella Patio
description:
  GUSTAVO GALINDO was born in Mexico City and moved to California at an early age. He grew up playing guitar with his dad and listened to various kinds of music, from rancheras written by Jose Alfredo Jimenez to the pop melodies of Juan Gabriel and Luis Miguel to international bands like The Beatles and U2. In college he drew inspiration from the new breed of Latin artists, from Mana to Ozomatli, whose music defied traditional labels. Not restricted by language or genre, Gustavo writes and performs in both English and Spanish. His sound is a combination of traditional and contemporary Mexican and American styles. 

  Today Gustavo is a favorite among both music fans and professionals who have seen him perform relentlessly, opening up opportunities to support several top Latin acts. In addition to legends such as Enrique Iglesias and Juanes, he has shared the bill with Zoe, Kinky, Gloria Trevi, Ximena Sariñana, Natalia Lafourcade, Ely Guerra, Alejandra Guzman, Babasonicos, Alex Cuba, Los Amigos Invisibles and more. Those who have followed his early career have witnessed the emergence of a serious talent, and expectations for the release of “Barco De Papel” have been building as he has played for audiences across the country. Without a doubt, his debut album ENTRE LA CIUDAD Y EL MAR is shaping up to be one of this year’s most impressive debuts.


name_last: Super Fans as a Marketing Force Amplifier
name: Super Fans as a Marketing Force Amplifier
name_index: S
website_link: http://www.FanBridge.com
hashtag: superfans
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP8032
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Spencer Richardson (FanBridge)

  Participants:
  Benji Rogers (PledgeMusic)
  Cassie Petrey (N/A)
  Jeremy Holley (Warner Music Group)
  JT Myers (mtheory)

  Summary
  You've got a free, engaged, and mobile workforce at your finger tips, so what are you waiting for? This panel will remind musician's that affinity is a greater motivator than money, and provide several examples of how artists can be empowering their Super Fans to help generate more revenue and source new fans.

search:
  Super Fans as a Marketing Force Amplifier Benji Rogers PledgeMusicCassie Petrey N/AJeremy Holley Warner Music GroupJT Myers mtheorySpencer Richardson FanBridge


name_last: Next Stage: Net Neutrality Debate with Cindy Cohn (EFF), Maggie Reardon (CNET) and more
name: Next Stage: Net Neutrality Debate with Cindy Cohn (EFF), Maggie Reardon (CNET) and more
name_index: N
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Net Neutrality Debate with Cindy Cohn (EFF), Maggie Reardon (CNET) and more
original_serial: event_OE00016
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Next Stage will feature a debate on Net Neutrality, to compliment SXSW Interactive’s special late break programming. Hear Cindy Cohn represent the Electronic Frontier Foundation’s perspective, moderated by Maggie Reardon of CNET. More TBA.


name_last: No Matter What
name: No Matter What
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F29020.jpg
website_link: http://www.stayglorious.com
event_category: Screening
event_sub_category: Narrative Feature
search: No Matter What Cherie Saulter
original_serial: event_FS11439
original_venue_serial: Alamo Lamar B
description:
  Director: Cherie Saulter
  USA | 95 minutes


  Starring:
  Matt Webb, Waylan Gross, Amy Seimetz


  No Matter What is a moving polaroid of Northern Florida, a place superficially frozen in time but increasingly threatened by the modern perils of economic fallout and cheap, dangerous rural drugs. Nick and Joey are 15. They skip school, skateboard, are growing up and old, but not out. They’re almost entirely parent-less, except for Joey’s mom.  But she’s been slipping away for years. And then, on an unexceptional morning, she’s just gone. The boys have subsisted in the charming bleakness through each other’s company alone, but their friendship will be defined by the ensuing excursion to find her.


name_last: Open Wide: New Models for Public Media
name: Open Wide: New Models for Public Media
name_index: O
website_link: http://www.blackpublicmedia.org
hashtag: #pubcorpskindred
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP6927
original_venue_serial: Sheraton
description:
  Room: Capitol View Terrace

  Participants:
  Greg Pak (Pak Man Productions)
  Jacquie Jones (National Black Programming Consortium)
  Orlando Bagwell (The Ford Foundation)
  Susan Schardt (AIR Inc)

  Summary
  Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? 

  As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate.

  FREE copies of Greg Pak's 'Vision Machine' graphic novel will be given out to attendees!

search:
  Open Wide: New Models for Public Media Greg Pak Pak Man ProductionsJacquie Jones National Black Programming ConsortiumOrlando Bagwell The Ford FoundationSusan Schardt AIR Inc


name_last: Keynote Simulcast: Felicia Day
name: Keynote Simulcast: Felicia Day
name_index: K
hashtag: #fd-sxsw
event_category: Featured Speaker
event_sub_category: Keynote
search: Keynote Simulcast: Felicia Day Felicia Day Knights of Good ProductionsLiz Shannon Miller GigaOM
original_serial: event_IAP000576
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Felicia Day (Knights of Good Productions)
  Liz Shannon Miller (GigaOM)

  Summary
  The future of entertainment is one of uncertainty and opportunity.  As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us?  Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint.  She will speak about harnessing social media to build her show 'The Guild' to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, 'Dragon Age: Redemption'.  There has never been a better time to be an independent creator, learn from one of the innovators.  Bottom Line: The time to break through traditional barriers is now.


name_last: Royal Forest
name: Royal Forest
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/2857.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Royal_Forest-Courtesy_in_Decline.mp3
website_link: http://royalforest.wordpress.com/
event_category: Showcase
event_sub_category: Pop
search: Royal Forest
original_serial: event_MS11837
original_venue_serial: The Marq
description:
  Austin's Loxsly is now ROYAL FOREST. With deep roots in effects-laden synth pop, new tracks like 'Civilwarland' and 'Courtesy in Decline' branch into harder-hitting guitar rock. That isn't to say the band has lost elements it's become known for: syncopated snares, layers of warmth, wistful vox, heady harmonies, it's all there, times ten.


name_last: Okkervil River
name: Okkervil River
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/3628.jpg
website_link: http://www.okkervilriver.com
event_category: Showcase
event_sub_category: Rock
search: Okkervil River
original_serial: event_MS13435
original_venue_serial: Antone's
description:
  'The goal was to push my brain to places it didn't want to go. The idea was to not have any idea – to keep myself confused about what I was doing,' frontman Will Sheff says about Okkervil River's newest album. 'I produced it myself so that I could extend the songwriting process all the way through to the very last second of recording, so the songs would never really stop changing.' The resulting record, 'I am Very Far,' is a startling break from anything this band has done before. By turns terrifying and joyous, violent and serene, grotesque and romantic, it's a celebration of forces beyond our control.

  When Okkervil River released their breakthrough 'Black Sheep Boy' in 2005, Uncut wrote that 'Sheff's novelistic lyrics and the dexterous blend of country, folk and nervy indie-rock suggest a band approaching the peak of their powers.' A New York Times piece on their 2007 follow-up 'The Stage Names' (and its companion album 'The Stand Ins') echoed, 'Sheff writes like a novelist,' and Pitchfork called him, 'One of the best lyric-writers in indie rock.' But on 'I am Very Far,' Sheff emerges not only as a songwriter of the highest caliber, but a producer and arranger of singular vision. Abandoning the tidy conceptual arcs of Okkervil River's previous albums, 'I am Very Far' is a monolithic, darkly ambiguous work, one that doesn't readily offer up its secrets.

  Work on 'I am Very Far' started in early 2009, after a year spent on the music of others. Sheff contributed vocals to The New Pornographer's album 'Together,' wrote a song for Norah Jones' 'The Fall,' produced an upcoming album for Brooklyn-based Bird of Youth, and helmed the Roky Erickson record 'True Love Cast Out All Evil,' for which his album notes received a GRAMMY nomination. 'I'd never worked with Roky before and never produced someone else's record before. It was a life-changing experience,' Sheff recalls, 'When it was over I felt both completely drained and completely inspired.' Immediately upon wrapping up work and leaving Erickson's company, Sheff drove to his home state of New Hampshire for lengthy isolated writing sessions. 'I wanted to go back home and re-start writing again, like I'd never written a song previously,' he says, 'and I wanted the music and lyrics to be both completely wedded together and a little bit beyond my control. I kept trying to write from the state of mind of someone who had just been born, that feeling of being very young and being aware of not existing before a certain moment, which is a feeling I remember having as a kid.'

  Sheff emerged from the writing process with 30 or so songs, which he narrowed down to 18. In contrast to Okkervil River's usual practice of holing up in one studio for months on end, he opted for a series of short, high-intensity sessions, each in a different location, each employing completely different methods than the one before it. For songs like 'Rider' and 'Wake and Be Fine,' Sheff gathered together a massive version of Okkervil River – two drummers, two pianists, two bassists, and seven guitarists, all playing live in one room – and led them on a week of live-in-the-studio marathon session, performing a single song obsessively over and over for as many as 12 hours to capture just the right take. Songs like 'Show Yourself' and 'Hanging from a Hit' were worked out in improvisational sessions with the core band, minimally recorded to 8-track tape, and then re-structured and re-written in the editing process. For the strange science-fiction parable 'White Shadow Waltz,' Sheff self-recorded the entire song and then had Okkervil River re-record every instrumental track on top of that. After basic-tracking was done, Sheff overdubbed the songs with the band's largest instrumental palette to date – not only choral elements and orchestral colors like strings, tympani, tuba and bassoon, but also file cabinets thrown across the room, unreeled rolls of duct tape, and, on 'Piratess,' a solo created out of a fast-forwarding and rewinding boombox. Finishing the record from home, Sheff constantly edited and reworked the album, reinventing the song structures, re-recording vocals, re-writing until the very last minute, reshaping even the tiniest of details, ultimately creating an album that plays not only as a lush, seamless epic, but also as the most deeply personal effort of his career.

  What can listeners expect? Richer and weirder than 'The Stage Names' and deeper and moodier than even 'Black Sheep Boy,' 'I am Very Far' is dense, fragmented, opaque. A reverie of uncertainty, it feels at once disorienting and oddly familiar, threatening and friendly. Okkervil River have thrown away all maps and compasses but they continue to chart their way, unblinking, toward destinations unknown.


name_last: AMAC - Austin School of Film
name: AMAC - Austin School of Film
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F31423.jpg
event_category: Screening
event_sub_category: Shorts Program
search: AMAC - Austin School of Film Various
original_serial: event_FS11292
original_venue_serial: Rollins Theatre
description:
  Director: Various
  USA | 90 minutes


  ASoF is proud to present our 2010-2011student films from our youth and adult filmmakers.


name_last: The Jacka
name: The Jacka
name_index: J
itunes_link: http://audio.sxsw.com/2011/mp3/The_Jacka-Glamorous_Lifestyle.mp3
website_link: http://www.myspace.com/thejackamobfigaz
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The Jacka
original_serial: event_MS13531
original_venue_serial: Fuze
description:
  The Jacka is a West Coast sensation, known for his Underground lyrics, style, and content. Crowned for being 'The dopest', his upcoming projects including 'The Street Album' and 'Tear Gas' have already caused mainstream chaos, and eager anticipation from coast to coast.

  Biography
  Enter the Jacka. 

  The death of 2Pac in the mid 90’s ripped the heart out of West Coast Hip Hop. At the same time a young street poet named the Jacka was honing his skills in the Bay Area Rap game. Born to teenage parents, he was raised in the hip hop culture and exposed to break dancing, rap music and graffiti at an unusually young age. While growing up, he was a very serious fan of the whole hip hop culture as well as music in general. Always open minded, he was influenced by b-boys and thugs, pimps and Imams. The Jacka has since developed into an 
  West Coast independent phenomenon, who reigns for being the dopest.

  He has been featured on over 100 albums over the past seven years. His contributions to the Mob Figaz self-entitled album resulted in over 100,000 units sold. He has toured with many artists including Mac Dre, Yukmouth (of the Luniz), C-Bo, the Mob Figaz, and Keak da Sneak as well as by himself in order to create nationwide notoriety. His first solo release (featuring Too $hort, Cormega, Christion, and Yukmouth) in 2002 sold over 20,000 units. Jacka sold these units himself, in the Bay Area and through shipping to one-stops across the country. Though great support came from the Bay Area, more than half of Jacka’s sales came from outside of California.

  Jacka’s success proves his mettle as an emcee. His sophomore album The Jack Artist (2005), is one of the higher selling albums in the Bay Area, on pace to outsell his debut release. With hit singles such as “Barney (More Crime)” ft. Cormega and Rydah J. Klyde (Mob Figaz), and “Girls Say” to go along with nothing dope album cuts like “Looking At It” ft. Keak da Sneak and Yukmouth & “Never Blink”, the album was an instant classic with the fans.  

  In 2006 & 2007, the Jacka stayed pushing a fury of music with continuous features, collaborations and mixtapes with DJ’s such as DJ Juice, The Demolition Men & DJ KTone. The demand for his underground music accelerated him into the position of being nominated in the 2nd annual Bay Area Rap Scene Awards (B.A.R.S.) for “Best Underground Artist”, as well as “Group of the Year” for his affiliation as a member of the Mob Figaz. 

  His dedication to music and hard work paid off when he received the award for “Best Underground Artist” in 2006. He also beat out heavy competition to win the 2008 Ozone Award for 'Patiently Waiting: California'. 

  Currently at over 5 million myspace plays, his latest 2 newly released singles have soared to over 1 million plays each.

  With the success of winning two important awards, Jacka still continues to raise the bar by maintaining the momentum in the Bay Area and in key markets outside the Bay. He's received countless magazine/online press Nationally & Internationally including UK, Canada, and Germany. Releases including ‘Devilz Rejectz’, ‘Mob Trial 1 & 2’, and a side project entitled “Jack of All Trades” has kept his fans happy and his fan base growing. He released 11 separate projects in 2008, including 'The Street Album', and will release his 3rd album “Tear Gas” in Spring 2009. The Jacka’s lyrics voice the code of the streets and the stories of everyday struggles. His message is one of faith, growth, and determination in the midst of dope and unsolved murders. 

  The Jacka is a leading force in filling the gap left by past-departed West Coast soldiers. Listen closer.  


  Instrumentation


  Discography
  Tear Gas - June Release (3rd EP)

  The Street Album - December 2008 Release (11th project for 2008)

  All Over Me Bay Remix - f. Matt Blaque, Messy Marv, Keak da Sneak, Dem Hoodstarz & FedX - Prod. by Traxamillion - 2008 

  All Over Me f. Matt Blaque - 2008 (Has over 2k radio spins)

  Mob Trial Series: Part I - 2006 (Jacka/Husalah/AP-9)
                            Part II - 2007 (Jacka/FedX/Rydah)
                            Part III - 2008 (Jacka/AP-9/FedX)

  Devilz Rejectz - 2007 (The Jacka/Ampichino)

  The Jack Artist - 2006 EP

  Girls Say - 2005 (received light radio play)

  Get Out There - 2005 (1st song on the radio)

  Hey Girl - 2001 (One of his most popular songs to date)

  The Jacka - Self-Titled - 2001 EP

  C-Bo's Mob Figaz - 1999 EP

  **ADDITIONAL DISCOGRAPHY AS REQUESTED**

  Links:
  www.myspace.com/thejackamobfigaz


name_index: H
picture_big_url: http://img.sxsw.com/2011/events/June.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
original_serial: event_OE00019
original_venue_serial: Austin Convention Center
name_last:
[cell repeats an earlier one in this file: 102 characters]

name:
[cell repeats an earlier one in this file: 102 characters]

description:
  Room: Exhibit Hall 3/4



  The web is a global medium and offering your website in multiple languages is becoming less of a luxury and more of a necessity. A social translation program is one way to make your website more accessible to a global audience, while also turning users into contributors. Is social translation an option for your website? (or film? or product?) If so, how do you ensure quality? What motivates volunteers? Is machine translation an option? Panelists from leading-edge social translation projects, including June Cohen of TED, Kristin Windbigler and Seth Bindernagel of Mozilla, share what they've learned.

search:
[cell repeats an earlier one in this file: 102 characters]


name_last: Evil Plans
name: Evil Plans
name_index: E
event_category: Book Reading
event_sub_category: Book Reading
search: Evil Plans Hugh MacLeod gapingvoid.com
original_serial: event_IAP8436
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Hugh MacLeod (gapingvoid.com)

  Summary
  Hugh will do a reading and talk about Why Everybody needs an Evil Plan.


name_last: SXSW Interview: Yoko Ono
name: SXSW Interview: Yoko Ono
name_index: S
hashtag: yoko
event_category: SXSW Interview
event_sub_category: Various
search: SXSW Interview: Yoko Ono Jody Denberg KUT AustinYOKO ONO Yoko Ono Plastic Ono Band
original_serial: event_MP990207
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Participants:
  Jody Denberg (KUT Austin)
  YOKO ONO (Yoko Ono Plastic Ono Band)

  Summary
  From her pioneering work in the Fluxus movement of the 1960s to the recent Imagine Peace Tower in Iceland, Ono’s art has challenged and informed, melding the personal to the universal in simple and unique ways. Her marriage and creative collaboration with John Lennon was a love story played out on the global stage. Ono’s music laid the groundwork for the sounds of punk rock and new wave.

  Recently, Ono has had five consecutive dance singles charting at #1 on the top of the Billboard Dance Chart. In 2009, she received Mojo Magazine’s Lifetime Achievement Award, and she assembled a new PLASTIC ONO BAND for her latest album, Between My Head And The Sky, co-produced with son Sean Lennon, on his Chimera Music label.

  From gallery to stage to social media platforms, Yoko Ono brings a message of peace to the world.

  Ms. Ono’s ongoing projects are detailed at www.IMAGINEPEACE.com.

  Ms. Ono will also be a special guest performer at a Chimera Music night, Saturday, March 19 at The Elysium, 705 Red River St.


name_last: AMAC - Austin Film Society
name: AMAC - Austin Film Society
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F31422.jpg
website_link: http://www.austinfilm.org
event_category: Screening
event_sub_category: Shorts Program
search: AMAC - Austin Film Society Various
original_serial: event_FS11291
original_venue_serial: Rollins Theatre
description:
  Director: Various
  USA | 90 minutes
  Austin Film Society


  Starring:
  Various


  The AFS ShortCase is a program of short films made by Austin Film Society members, presented annually at the SXSW Film Festival.


name_last: How to Rawk Out at SXSW Interactive
name: How to Rawk Out at SXSW Interactive
name_index: H
website_link: http://www.minjungkim.com
hashtag: #RAWKSXSW
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP8384
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Christine Auten (SXSW STAFF)
  Gianfranco Chicco (La Red Innova)
  J Smith (jbrotherlove)
  Kris Krug (N/A)
  Mark Couvillion (20x2)
  Neil Petty (Neiliyo)

  Summary
  A light-hearted and informative introduction to optimizing your SXSW
  experience (juggling parties, panels, getting around and staying
  chargedup) from seasoned conference veterans.

search:
  How to Rawk Out at SXSW Interactive Christine Auten SXSW STAFFGianfranco Chicco La Red InnovaJ Smith jbrotherloveKris Krug N/AMark Couvillion 20x2Neil Petty Neiliyo


name_last: Lenka
name: Lenka
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2480.jpg
website_link: http://lenkamusic.com
event_category: Showcase
event_sub_category: Pop
search: Lenka
original_serial: event_MS11041
original_venue_serial: The Tap Room at Six
description:
  Just before Lenka steps on stage to begin recording her video for her first single “The Show,” she makes a promise: “I want to write more songs about being in love. On album two you’ll hear more of those.”
  	It was 2008, and at the time, her self-titled debut album had yet to drop and there was a lot yet to come for the petite Australian singer, including a move to America, live appearances on Conan O’Brien and other late-night talk shows, and the celebratory moment when her album hit No. 3 on Billboard’s Heatseekers chart. Oh…and there was also an engagement to James Gulliver Hancock, a visual artist with whom she’s shared many creative collaborations. So, this year, she makes good on her word and returns with Two, an album full of love songs.
  But, as you’ll hear, not all of Two’s songs were all spun from lazy, romantic mornings. That’s because, thanks to the success of her debut, Lenka spent most of 2009 touring the world. She played intimate clubs and large festivals like Bumbershoot and Summer Sonic. And, while the stage wasn’t new territory for her – she’d previously fronted the indie band Decoder Ring and had acted professionally in her teenage years – traveling to 21 countries in ten months was eye-opening. “It was intense. Life is just so concentrated when you’re on the road. One day feels like a month.” She continues, “But, I’ve always been a little bit of a gypsy, so I do love it. I really wanted to get more out of it than just touring as a musician. I wanted to connect with people and almost pretend that I was just traveling, like backpacking or something to experience the different cultures.” She was impressed by many of the countries she was seeing for the first time on that tour, like Denmark, Japan, and Thailand, but it was her experience in Vietnam that really blew her away. “It’s rare for an artist to get the opportunity to perform in Vietnam, so I felt quite honored and lucky.”
  The incredible experiences just kept coming, and between them, Lenka had to find a way to process all of those new sights, sounds, and emotions. She turned to what had gotten her there in the first place. “I was writing as a way to process. That’s the wonderful thing about being a songwriter. You have some way to put out all of the emotions and reactions to what you’re seeing. I probably wrote 35 songs when working on this album.”
  Some of that processing included dealing with the toll of being away from almost everyone she knew and adjusting to the move from Sydney to Los Angeles and from Los Angeles to Brooklyn, and inspired tracks like the determined “Roll with the Punches” and the plucky “Sad Song.” Regarding the latter, she says, “I had been indulging in the depression, but I was just emerging out of it and I used that song to snap myself out of it. I think we just all fall and stumble constantly and usually when I write the song is when I’m getting up again.”
  But, not all of those growing pains were bad. “I think I grew up quite a lot last year. I learned so much about the world and myself as an artist and felt like I came into my own a little bit more as a woman as well. I’m less timid now and a bit more sassy, a bit more gutsy.”
  That inner strength guided her in the decision to travel to London to record a portion of Two with David Kosten (Bat for Lashes). She says, “I had spent so much of the year traveling, I wanted to give it a bit of an international sound and London is such a big music city.” And while she admits that the physical location doesn’t really matter once you’re inside a dark studio, recording in the The Kinks’ studio was unique. “There were all these vibes in there and tourists would come by. Some were shaking they were so excited to see it. But, for us, it was cool because all The Kinks’ original instruments were in there and I got to use their mellotron from the 1970s.”
  	She also had the courage to take her album in a different direction than her last, one that is more distinctly electronic. That’s evident from the moment it opens with the bright, dance-friendly song “Two” that she co-wrote with British artist Eg White (he also worked on the more emotionally-intense “Here to Stay”), but even more so on songs like “Heart Skips a Beat.” For that song, which was inspired by a time she told a doctor that her heart occasionally skips a beat and he suggested maybe she was just in love, she turned to musician/producer Guy Sigsworth who had previously worked with Björk on some of her most well-known tracks. Lenka admits, “I never really liked electronic music when I was a teenager. Björk was the first artist that made me realize it wasn’t illegal to have a computer beat in a song and that it can still be beautiful and emotional.” One track quickly turned into three and she asked him to take the reins on two more love songs: “Shock Me into Love” and “You Will Be Mine.”
  	But, no matter what the subject, the songs, be they about love or coming into her own, reveal a braver Lenka, even more ready to take on the world.


name_last: Art Versus Industry
name: Art Versus Industry
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/45332.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Art_Versus_Industry-Let___'s_Kill.mp3
website_link: http://www.youtube.com/artversusindustry
event_category: Showcase
event_sub_category: Electronic
search: Art Versus Industry
original_serial: event_MS13292
original_venue_serial: Malverde
description:
  More than just a collage of ambitious sound, Art Versus Industry is an innovative movement that inspires listeners to become reacquainted with the notion of sincerity in music.  The trio's uncompromised offering is a meticulously crafted blend of crushingand organic electronics, machined guitars- and introspective, personal commentary.  Their challenging work will serve as a soundtrack for the future-forward progressive, pulling together just enough cinematic entropy to satiate the screen played lifestyles of the twitter generation.  Far beyond a conceptual call-to-action reserved for the avant-garde at heart, Art Versus Industry is a fitting middle ground for the market-molded and post modern to meet halfway.  This is punk rock rebellion for the synthetic age, breathing analogous sensibility back into an all-consuming digital world.  
   
   The band has just released their courageous debut. This creative pursuit is by no means an overnight realization; instead it's the ripened end result of underground musical projects (dEFY 2002-2007, Avi Ghosh) uniting forces to use to create the unique sound of A.V.I.. The buzz continues to expand at an alarming, exponential rate as the group's devoted audience spreads the viral Art Versus Industry message to anyone ready for musical change.  In less than a year's time, the three-piece's high energy, seizure-inducing, immersive live performances have piqued interest and notoriety within their Austin surroundings, allowing them to land coveted support slots for the likes of Atari Teenage Riot, Black Veil Brides, Crystal Castles, Lords Of Acid, Android Lust, Angelspit, Voltaire, Sounds Under Radio and Assemblage 23, while headlining several reputable stages of their own.
   
  Spring 2011 will see the release of the band's highly anticipated two-part EP that will be followed by an unforgiving touring cycle, expected to run well into the first quarter of 2012.  It's just a matter of time before you, too, will join A.V.I.'s revolutionary cause to revive art back into music.


name_last: 69 Nombres
name: 69 Nombres
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/bands/1921.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/69_Nombres-Malosa.mp3
website_link: http://www.69nombres.net
event_category: Showcase
event_sub_category: Latin Rock
search: 69 Nombres
original_serial: event_MS14456
original_venue_serial: Mi Casa Cantina
description:
  One of the most promising bands of Colombia, 69 Nombres is an Alternative rock band formed in Barranquilla. Produced by the legendary Phil Vinall (Placebo, Zoe, Pulp), this band has developed a very particular sound in the Latinamerican indie world.
   
  The band has 2 Records (Alba LP, 2002 and Tiempo EP, 2009) that were released as independent and has let them participate in many festivals all around the country, playing as openers for important artists such as Juanes, Cafeta Tacuba, Molotov, Babasonicos, Robi Draco Rosa, Spinetta and Aterciopelados.

   
  Tiempo, has received the best critics by the music press, including two nominations in the Premios Shock as Best Record of the Year and Best Rock Band, and a nomination in the Premios Subterranica as Best Rock Artist of the Year.

  In 2010, 69 Nombres released two more songs produced by Phil Vinall, too. In which is found Tientame. This song was chosen to be part of the most rated Colombian TV show Amor Sincero. This took the band to be nominated in the first edition of the Sayco Awards (Society of authors and composers) as Best New Artist and to give a live show to play the song.


name_last: Pitch Blond
name: Pitch Blond
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1018.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pitch_Blond-Sun_Scream.mp3
website_link: http://www.pitchblond.com
event_category: Showcase
event_sub_category: Rock
search: Pitch Blond
original_serial: event_MS12614
original_venue_serial: BD Riley's
description:
  Producer Mike Mogis of Bright Eyes recommends Pitch Blond as upcoming talent of 2010 in the leading magazine NME. Mogis saw the band play at the Crossing Border Festival.

  The devotion with which Pitch Blond play their sharp pop/rock pulls even the most stubborn pub-crawler from his stool: it sounds catchy, but with an unusual twist. Lead singer Suzanne Ypma’s expressive performance makes the crowd hang on her cherry red lips. Very convincing are also the energy of bass playing stage-animal Vincent van Haperen and groove-monster Joost le Feber on drums. 

  At a Pitch Blond show, lots of surprises can be expected. Quietly whispering sounds can become loud and explosive in an instant. Collaborations with a beat creator, EWI player or saxophonist take turns with the raw guitar trio sounds. Vincent switches from bass to baritone guitar or drums along with Joost whenever the song asks for it. 

  Debut album “Wise and Ugly does justice to Pitch Blond’s live reputation. But the band, that got known as a raw sounding rock trio, takes their sound to another level. The album, that contains 11 creatively worked out songs, gets raving reviews in Holland’s well known music magazines.

  Pitch Blond supported the Breeders in a full house Melkweg in Amsterdam and played at the Crossing Border Festival with Patrick Watson's band members as their guests. They played at some of Holland's most famous venues, like Paradiso, Effenaar and Paard van Troje and also at festivals like The Hague Koninginnenach, Zwarte Cross, Eurosonic and Vlietpop. They were on national radio stations 3FM and KinkFM regularly.

  For audio and/or video material, please visit www.myspace.com/pitchblond


name_last: Demo Listening Session 2
name: Demo Listening Session 2
name_index: D
event_category: Demo Listening
event_sub_category: Other
original_serial: event_MP990055
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Participants:
  David Jacobs (Rocket Science Ventures)
  Jay Yuenger (jyuenger.com)
  Robin Danar (Squid Music LLC)

  Summary
  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.

search:
  Demo Listening Session 2 David Jacobs Rocket Science VenturesJay Yuenger jyuenger.comRobin Danar Squid Music LLC


name_last: Surrogate Valentine
name: Surrogate Valentine
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F21645.jpg
website_link: http://www.surrogatevalentine.com
youtube_link: http://www.youtube.com/watch?v=2E4ihPOvIvA
event_category: Screening
event_sub_category: Narrative Feature
search: Surrogate Valentine Dave Boyle
original_serial: event_FS11473
original_venue_serial: Alamo Ritz 2
description:
  Director: Dave Boyle
  USA | 75 minutes
  Tiger Industry Films


  Starring:
  Goh Nakamura, Chadd Stoops, Lynn Chen, Mary Cavett, Joy Osmanski, Parry Shen, Calpernia Addams, Dan 'Damage' Bjornson, Di Quon, Joe Polhemus


  San Francisco musician Goh Nakamura (playing himself) is barely scraping by playing live gigs and teaching guitar.  So when a filmmaker friend asks him to teach guitar lessons to TV star Danny Turner (Chadd Stoops) for his upcoming movie role, Goh jumps at the chance.


name_last: Tedashii
name: Tedashii
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3951.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tedashii-Bury_Me.mp3
website_link: http://www.reachrecords.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Tedashii
original_serial: event_MS14688
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  So now I’ll walk in the “good works” that have been prepared for me/ God’ll work ‘em out, I just trust in faith that He’s there for me” On his debut album, Kingdom People, Tedashii a.k.a Tdot, communicates his heart with boldness and authenticity wanting listeners to understand that we are people with a purpose bigger than ourselves.

  Many have heard him on Lecrae’s debut album “Real Talk”, and on the 116 Clique Compilation album with tracks like Represent, In Ya Hood, and Impressed, but now with 19 tracks dedicated to unleashing what’s been on this brother’s heart you can expect a serious album.

  “Kingdom People to me is a look into the practical side of walking out our Christian faith. From a testimonial and very introspective view, I desire to encourage and challenge us, through my own experiences and struggles which alot of believers also struggle with, to stand firm in our faith. I pray this album becomes more than another disc in your hip hop collection, but a tool that will be utilized fully by the Lord!”

  With roots down in Houston, TX, Tedashii brings a distinct flavor you won’t find anywhere else. Southern bangers like “Houston We Have a Problem”, and introspective tracks like “This Song’s For You”, Kingdom People is an album that hits from all angles. Featuring production by Lecrae, Tony Stone, J.R., Mac, and others, plus guest spots by Flame, Lecrae, Trip Lee, J.R., Cam, and others, you want to make sure that you have copy in rotation.


name_last: SXSW Music Industry Geeks Meetup
name: SXSW Music Industry Geeks Meetup
name_index: S
event_category: Meet Up
event_sub_category: Meet Up
search: SXSW Music Industry Geeks Meetup Todd Hansen SXSW STAFF
original_serial: event_IAP000634
original_venue_serial: Palm Door
description:
  Room: Palm Door

  Participants:
  Todd Hansen (SXSW STAFF)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.


name_last: Rackspace + OpenStack Arcade Bash: Drinks, food and games
name: Rackspace + OpenStack Arcade Bash: Drinks, food and games
name_index: R
event_category: Party
event_sub_category: Various
search: Rackspace + OpenStack Arcade Bash: Drinks, food and games
original_serial: event_OE00338
original_venue_serial: Kung Fu Saloon
description:
  Join Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, and OpenStack, the fastest growing open source cloud project creating the open standard cloud operating system, for some fun and arcade games! We hope to see you there, free food and drinks for all!


name_last: Kevin Hansen
name: Kevin Hansen
name_index: K
picture_big_url: http://img.sxsw.com/2011/events/hansen.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Kevin Hansen
original_serial: event_OE00645
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Kevin Hansen will be stopping by the SX Bookstore to greet fans and sign copies of his book, Secret Regrets: What if You Had a Second Chance?


name_last: The Second Grace
name: The Second Grace
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/42550.jpg
website_link: http://www.thesecondgrace.com/
event_category: Showcase
event_sub_category: Singer-Songwriter
search: The Second Grace
original_serial: event_MS11192
original_venue_serial: St David's Bethell Hall
description:
  The Second Grace is singer-songwriter Fabrizio Cammarata, hailing from Palermo, Sicily.
  Fabrizio's main inspiration is his hometown, but there is Cuba and North Africa in his songs, along with Bob Dylan, Fabrizio De André and Nick Drake. You can hear the echo of Miriam Makeba's South African lullabies, and songs in which a Cuban trés is unexpectedly in harmony with Indian tabla and electric bass.
   
  SG’s second album is ready to release and was recorded and mixed between Sicily, NYC, Portland OR, Tucson AZ and Kingston, Jamaica. It was produced by JD Foster (Calexico, Marc Ribot, Richmond Fontaine) features collaborations by Joey Burns from Calexico and Jairo Zavala (Calexico, DePedro).
   
  The Second Grace became a national topic in Italy during spring 2007, being the first artist from Palermo to achieve fame and mainstream interest all over the country. 
   
  After being featured in a nationwide TV ad, the band licensed their debut album in Italy to Edel Records and has toured constantly since then. The music video for the single Antananarive, shot by Spanish director Sergi Capellas, was on heavy rotation on MTV Italy in Summer 2007 and The Second Grace performed on various national TV programs. The album received enthusiastic reviews from all the biggest music magazines, like Rolling Stone and All Music Guide. 
   
  From then on, The Second Grace has played many shows around the country and abroad and have shared the stage with Devendra Banhart, Iron & Wine, Dufus, The Devastations, Carmen Consoli, Gang of Four and many others. 
   
  In 2010 The Second Grace played at South By Southwest, in Austin, TX, for the second time. The first time was in 2008, during a U.S. Tour which included shows in New York City, Washington DC, New Orleans, Memphis, Bath ME, Austin, and saw the band also feature at New England’s NBC television show 207.
   
  Numerous international festival and showcase events have endorsed Fabrizio, such as Liverpool Sound City, also Paris’ MaMA Event Oct 2010 saw a enchanting set by The Second Grace. Fabrizio toured Germany’s top singer/songwriter spots in December 2010, with fantastic feedback from the German audience.
   
  The new album is ready to be released, which is internationally scheduled for 2011, while touring around the globe. European shows, including some prestigious openings and trips to the North American continent are in the pipeline, while CMW ’11 and SXSW ’11 are already confirmed.


name_last: (__)
name: (__)
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/films/F22757.jpg
website_link: http://www.threehairproductions.com
event_category: Screening
event_sub_category: Texas High School
search: (__) Chad Werner
original_serial: event_FS12355
original_venue_serial: Alamo Lamar C
description:
  Director: Chad Werner
  USA | 5 minutes


  Starring:
  Aurora Rundquist


  Where communication is technology, one girl loses her voice.


name_last: A Journey of One
name: A Journey of One
name_index: J
picture_big_url: http://img.sxsw.com/2011/films/F31183.jpg
event_category: Screening
event_sub_category: Texas High School
search: A Journey of One Kim Hauser, Michelle McChristian
original_serial: event_FS11639
original_venue_serial: Alamo Lamar C
description:
  Director: Kim Hauser, Michelle McChristian
  USA | 5 minutes
  Summit Christian Academy Cinema Society


  Starring:
  Jeff Nabona, Susan Anderson, Kim Hauser, James Mata, Joseph Hurt, Claudia Hurt, Lee Wilson


  What is a life worth?  Portrayed through the journey of the life of a penny, one man ponders how even the smallest things that seem worthless have value, and how the one life we have can leave a mark on others.


name_last: Alex Koll
name: Alex Koll
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/4134.jpg
website_link: http://www.alexkoll.com
event_category: Showcase
event_sub_category: Comedy
search: Alex Koll
original_serial: event_MS15216
original_venue_serial: Esther's Follies
description:
  Alex Koll is a self‐described 'Funnyman and Entertainmenter of variable power and speed.' Developing a taste for the absurd at an early age, Alex's comedy has grown organically to reflect a far‐reaching creativity that has two dirty sneakers planted firmly on the ground. His act dips and weaves between what's right in front of us all and unexpected forays into the strange. Following his Comedy Central debut and a 'Best of the New Faces' nod at the prestigious Montreal Comedy Festival, Alex released Wizard Hello, his first comedy album on Rooftop Comedy's label. Recorded live at his home club, The San Francisco Punch Line, it showcases his signature plain‐wrapped whimsy with a few odd musical treats thrown in for good measure.

  '...What makes Koll's act special is how he bridges the gulf between askew alt‐comedy and grounded, observational humor. It's a rare quality in the alternative‐comedy community, where many are intent on outquirking one another. Whether going on obscure tangents or offering up more straightforward observations,
  Koll's comic voice is his own.' ‐ SF Weekly


name_last: Cave of Forgotten Dreams
name: Cave of Forgotten Dreams
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F31411.jpg
website_link: http://www.sundanceselects.com
event_category: Screening
event_sub_category: Documentary Feature
search: Cave of Forgotten Dreams Werner Herzog
original_serial: event_FS11199
original_venue_serial: Alamo Lamar B
description:
  Director: Werner Herzog
  FRANCE | 90 minutes
  Sundance Selects


  For over 20,000 years, Chauvet Cave has been completely sealed off by a fallen rock face. In 1994, scientists discovered the caverns, and found hundreds of pristine paintings within, spectacular artwork dating back over 30,000 years (almost twice as old as any previous finds) to a time when Neanderthals still roamed the earth and cave bears, mammoths, and ice age lions were the dominant populations of Europe. Since then, only a few people have been allowed access into Chauvet Cave, and the true scope of its contents had largely gone unfelt—until Werner Herzog managed to gain access.


name_last: The Ten Deadly Sins of Mobile Video Calling
name: The Ten Deadly Sins of Mobile Video Calling
name_index: T
event_category: Special Programming
event_sub_category: Solo
search: The Ten Deadly Sins of Mobile Video Calling Jonathan Rosenberg Skype
original_serial: event_IAP000452
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Jonathan Rosenberg (Skype)

  Summary
  Person to person mobile video has been the stuff of science fiction for decades, with many attempts and failures in the past. The last year has seen a bunch of real products emerge - from Apple's Facetime to Skype video calling and a host of startups in between, all improving the opportunities for genuine realtime video communications on the move. But what has taken so long? Why is mobile video calling so hard? In this presentation, Jonathan Rosenberg, Skype's Chief Technology Strategist, will touch on the ten deadly sins of mobile video calling, and discuss the technology trends which have (or have not) arrived to address them. He'll also touch on Skype's experiences in delivering video and mobile video.


name_last: Building School 2.0: Creating the Schools We Need
name: Building School 2.0: Creating the Schools We Need
name_index: B
website_link: http://www.scienceleadership.org
hashtag: #school20
event_category: Greater Good
event_sub_category: Solo
search: Building School 2.0: Creating the Schools We Need Chris Lehmann Science Leadership Academy
original_serial: event_IAP6256
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Chris Lehmann (Science Leadership Academy)

  Summary
  SXSW explores the ways social media has profoundly changed nearly every facet of society from government to commerce to dating and friendship. Despite incredible societal change, K-12 education has remained largely unchanged. Every day, students leave their smartphones and laptops at the schoolhouse door. As a result, students, parents and teachers feel a powerful disconnect between the time students spend in school and the lives they live outside of it. If school is to remain a vital piece of young people's lives - and our society - it must evolve to help students thrive in our changing world. This is the notion behind School 2.0. But what will these new schools look like? What are the philosophical ideas that form it? How can we marry the best of what we know about teaching and learning with the use of 21st Century tools to create schools that are engaging, caring, and relevant places of learning for everyone involved? The story of the Science Leadership Academy, a progressive, inquiry-driven, project-based 1:1 laptop public high school will frame this presentation. Conceived as a partnership between the School District of Philadelphia and The Franklin Institute, SLA is considered to be one of the pioneers of the School 2.0 movement and has been recognized as an Apple Distinguished School in 2009 and 2010, has been written about in many publications including the Philadelphia Inquirer, Edutopia Magazine and EdWeek and has been featured in the PBS documentary Digital Media: New Learners for the 21st Century.


name_last: The Lytics
name: The Lytics
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/42602.jpg
website_link: http://www.thelytics.com
youtube_link: http://www.youtube.com/watch?v=s7DQEb4UwGM
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The Lytics
original_serial: event_MS11618
original_venue_serial: The Parish Underground
description:
  The Lytics have become legends in their hometown of Winnipeg, Manitoba for their memorable live shows, addictive melodies and perfect cadence. In their short time on the scene they have shared the stage with artists such as Charlie 2na, K’Naan, Naughty by Nature, Comeback Kid, Cancer Bats, Kid Sister and Buck 65 to name only a few. 

  The Lytics are a rap crew composed of three brothers: 20-year-old Anthony, 22-year-old Andrew, 29-year-old Alex and their adopted brother 25-year-old Mungala Londe with renowned DJ Lonnie C on the wheels of steel.  With recent sold out shows at CMW, West Coast Music Awards and a showcase at the 2010 Vancouver Olympics they’ve developed a reputation for one of the most exciting rap shows in the business. With a sound that combines Pharcyde and De La Soul with the soulful singing of Raphael Saadiq, The Lytics are the next big thing to come out of Canada. 

  The Story:
  A discarded broken microphone was carefully put back together and plugged into an XLR cable. The miracle wasn’t that it worked, but what it would give birth to. Mungala Londe began his relationship, with what would become his family, by hitting on Andrew Sannie’s ex-girlfriend. Instead of fighting, the two high schoolers bonded over their passion for hip hop. 

  Andrew’s older brother Alex made beats for rappers all across Winnipeg, and had his own ad hoc studio in his room.  When he went out, Mungala, Andrew and Anthony (the youngest Sannie brother), would take over his studio and play rapper.  Soon they were making songs over Alex’s beats. 

  At 17, Mungala had family troubles and moved into the Sannie household. Without a word, Mungala was adopted into the Sannie family. The songs started sounding better and they leaked a few tracks online. The response was huge. They decided it was time to make an album. When the mixes came back they sounded horrible. Their older brother Alex was in the background jotting notes. With each mix, he had more notes, until they had the album just the way they wanted.  

  The Lytics played their first show at the legendary Pyramid Cabaret and sold out the venue. Afterwards they sold crates of CD’s to a room of friends and new fans. Soon the brothers were playing shows every weekend, at parties and bars all around Winnipeg. The only problem was that none of them could sing. Alex did the choruses on the album and he wasn’t in the group.  Slowly that began to change. It started with Alex singing on a few songs at the beginning of their set and after awhile he stopped leaving the stage. As their success grew the final piece of the puzzle fell into place. Alex joined his brothers and became a member of The Lytics.  

  Now The Lytics, having become hometown heroes in Winnipeg, are being flown out to play in festivals in Greece, when they had rarely left Winnipeg. What began with a broken microphone has become the voice of the next generation of Canadian hip-hop.


name_last: Boxcar Bandits
name: Boxcar Bandits
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/46516.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Boxcar_Bandits-Smells_Like_Grass.mp3
website_link: http://www.myspace.com/boxcarbandits
event_category: Showcase
event_sub_category: Bluegrass
search: Boxcar Bandits
original_serial: event_MS15046
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Boxcar Bandits began when Texas Rex enlisted the help of some local musicians and began performing under the moniker in February 2006 in their town of Denton, TX. Early incarnations of the Bandits featured J. Paul Slavens (ex. Ten Hands) and Tamara Cauble (Telegraph Canyon). Equally at home at a beer joint or concert hall, the Bandits meld old-time, bluegrass, western swing and country with the sounds of string band instruments to create the 'North Texas Skunkgrass' sound. The Bandits first album, 'Smells Like Grass' was self-released in 2008. The Bandits have taken their show on the road throughout their home state of Texas and continue touring throughout the south.


name_last: Screening at the Tatry Cinema
name: Screening at the Tatry Cinema
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31468.jpg
website_link: http://-
event_category: Screening
event_sub_category: Documentary Short
search: Screening at the Tatry Cinema Igor Chojna
original_serial: event_FS12175
original_venue_serial: Alamo Ritz 2
description:
  Director: Igor Chojna
  POLAND | 27 minutes
  Krakow Film Foundation


  Dariusz Ambroszczyk runs one of the oldest cinemas in Łódź – Tatry. He is boss of the cinema and its only employee at the same time so among his duties are selling tickets, admitting to the cinema, and screening films. Although Dariusz is waiting for viewers every day, they seem to have totally forgotten about his cinema, visiting it only occasionally. The man is beginning to understand that the cinema, the sense of his life, is slowly declining.


name_last: Hobo With a Shotgun
name: Hobo With a Shotgun
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F31404.jpg
website_link: http://www.magpictures.com
youtube_link: http://www.youtube.com/watch?v=ChwMYErsl_I
event_category: Screening
event_sub_category: Narrative Feature
search: Hobo With a Shotgun Jason Eisner
original_serial: event_FS11403
original_venue_serial: Alamo Lamar B
description:
  Director: Jason Eisner
  USA | 86 minutes
  Magnolia Pictures


  Starring:
  Rutger Hauer, Gregory Smith, Molly Dunsworth, Brian Downey, Nick Bateman


  A train pulls into the station – it’s the end of the line.  A Hobo jumps from a freight car, hoping for a fresh start in a new city.  Instead, he finds himself trapped in an urban hell.  Amidst the chaos, the Hobo comes across a pawnshop window displaying a second hand lawn mower.  As the brutality continues to rage around him, he notices a shotgun hanging above the lawn mower...  Quickly, he realizes the only way to make a difference in this town is with that gun in his hand and two shells in its chamber.


name_last: Neal
name: Neal
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F22607.jpg
website_link: http://www.spidercirclefilms.com
youtube_link: http://www.youtube.com/watch?v=os-knHyxBRs
event_category: Screening
event_sub_category: Narrative Short
search: Neal Geoff McGee
original_serial: event_FS11881
original_venue_serial: Alamo Lamar C
description:
  Director: Geoff McGee
  USA | 5 minutes
  SpiderCircle Films


  Starring:
  Ryan Harper Gray, Teresa Valenza


  NEAL is a dark comedy about a Polaris swimming pool cleaner/vacuum named Neal, going rogue on a young innocent couple named Guy and Heather on their anniversary during a romantic late night swim.


name_last: Andy Grammer
name: Andy Grammer
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1291.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Andy_Grammer-Keep_Your_Head_Up.mp3
website_link: http://www.andygrammer.com
event_category: Showcase
event_sub_category: Pop
search: Andy Grammer
original_serial: event_MS13282
original_venue_serial: Rusty Spurs
description:
  ANDY GRAMMER

  You know the feeling.

  It's that familiar warmth that washes over you in the first 20 seconds of your favorite song. That little reminder in your ears letting you know today is going to be a good day. Once the hook of Andy Grammer's 'Keep Your Head Up' hits, you're already halfway there. It's that kind of infectious groove that sets the tone for his groundbreaking debut, and the kind of talent that turns a regular tune into an honest feeling that stays with you all day.

  There's something wonderfully original about Andy Grammer. Beautifully blending classic and modern styles into a catchy cocktail of genuine pop, Andy's music is one part John Legend, one part Maroon 5 with a splash of Lauryn Hill. He carries a moving spark to his sound that's unique in every sense of the word, while wielding a confidence that is reminiscent of rock n' roll's glory days. His songs are a throwback to the greats that have come before, and a path that paves the way for what's to come next.

  Establishing himself as a Road Dog, Andy hasn't stopped stacking up the gigs. He's played over 100 colleges to date across the country, from Duke to UCLA, and opened for some of the industry's brightest stars, including Plain White T's and Josh Kelley. The demand continues to grow from his thousands of loyal followers coast to coast.

  Hard work comes naturally to the upstate New York native. After moving to Los Angeles at 20, he put in time tirelessly sculpting his signature sound and building a fan base on the legendary 3rd Street Promenade. A few short years later, Andy was hailed as one of the top-selling artists to come out of the scene, and now packs out LA's most historic music venues, like the Roxy, and House of Blues on a regular basis. That kind of journey is a testament to relentless perseverance, working hand in hand with natural talent.

  This life experience shines through in Andy's songs. 'I want listeners to walk away feeling like they just heard something real,' he says. While some of the songs that make up his debut bounce along like a sunny afternoon, Andy doesn't want his listeners to forget about the deeper side of life that gives way to the night. 'In any song I write, the first thing I ask myself is if I'm being honest,' he says. 'Not every track is designed to make you feel better, but every track is honest.'

  The hardest working artist in the City of Angels has shown that his songs have stood the test of time, and his fans are proof that the world is ready for something sincere.


name_last: J Mascis
name: J Mascis
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/900.jpg
website_link: http://jmascis.com/
event_category: Showcase
event_sub_category: Rock
search: J Mascis
original_serial: event_MS12572
original_venue_serial: Red 7 Patio
description:
  J Mascis is probably best known as the frontman of the highly influential indie rock trio Dinosaur Jr. With acclaimed LPs like 1987's You're Living All Over Me and 1988's Bug, the group emerged among the most highly regarded in alternative rock history, with Mascis' brilliant volume infused guitar heroics becoming a primary influence on the burgeoning 'grunge' movement - Mascis was also credited by many for single-handedly bringing back the guitar solo to underground and indie rock. By reintroducing volume and attack in his songs Mascis shed the strict limitations of early 1980's hardcore and practically reinvented punk rock in the process. Mascis' body of work continues to inspire a generation of guitar players and songwriters today.

  In 1991, Dinosaur Jr. disbanded and Mascis released More Light, his first recording under the moniker J Mascis + The Fog. With its revolving line-up of stellar musicians J Mascis + The Fog continues to churn out new material and tour frequently. Members and collaborators of the Fog have included Mike Watt (Minutemen / fIREHOSE), Ron Asheton (the Stooges), Robert Pollard (Guided By Voices), Kevin Shields (My Bloody Valentine) Dave Schools (Stockholm Syndrome / Widespread Panic) and Kyle Spence (Harvey Milk). Aside from his work with The Fog, Mascis finds himself behind the drums in the band Witch, and most recently playing guitar with garage rockers Sweet Apple. He is also known to perform solo acoustic proving that there are truly no limitations to his abilities. Fans of Mascis' huge guitar wails will not be disappointed by his intimate acoustic performances as he always brings in plenty of pedals to pepper these performances with the sonically enhanced solos he's best known for.

  In addition to his own work Mascis has been heavily involved behind the scenes appearing on, producing, and mixing records for a string of highly regarded acts like: fIREHOSE, Tad, Buffalo Tom, Beachwood Sparks, Del Tha Funkee Homosapien, The Breeders and many others. J Mascis has also composed music for film and has occasionally appeared in films such as Alison Anders acclaimed Gas, Food and Lodging.

  When the original line up of Mascis, Lou Barlow on bass and drummer Murph re-formed in 2005 for select live dates it was apparent that the years apart had not eroded any of their vitality. Restoring the sound established by the opening hat-trick gambit of Dinosaur, You're Living All Over Me, and Bug, 2007's Beyond continued the band's march into rock greatness by making old ears smile and new ears bleed afresh. In 2009 the band released Farm, Dinosaur Jr.'s first double LP and their fifth full length record by the original line-up, an album propelled by the unique energy of one of America's greatest living rock bands hitting their stride.


name_last: Second Screen: TV Meets The Web Backchannel
name: Second Screen: TV Meets The Web Backchannel
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SecondScreenTVMeetsTheWeb.jpg
website_link: http://mintdigital.com/
hashtag: #2screen
event_category: Future15
event_sub_category: Future15
search: Second Screen: TV Meets The Web Backchannel Utku Can Mint Digital
original_serial: event_IAP6392
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Utku Can (Mint Digital)

  Summary
  Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction.

  Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.


name_last: DeMRicK aka Young DE
name: DeMRicK aka Young DE
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4462.jpg
website_link: http://iamdemrick.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DeMRicK aka Young DE
original_serial: event_MS14932
original_venue_serial: Venue 222
description:
  Demrick aka Young De is a name to be known. Washington State birthed him, Philadelphia raised him, and California made him into the Rapper and Vocalist he is today. Recognized as a protégé of Kurupt and B-Real and known for his collaborations with high profile artists such as Xzibit, Cypress Hill, and Snoop Dogg.

  The artist debuted as Young De released his first Mixtape February 2008. Audio Hustlaz Vol. 1. with DJ Skee. When asked Three years later how he thought about his debut, he said 'Every track was recorded like I had something to prove on the mic.' Well, he proved it. Shortly after, this 'Audio Hustla' released Homeland Security mix-tape with Shady/Interscope Artist CA$HIS in November 2008 hosted by DJ Whoo Kid. This project has a row of great featured artist like; B-Real, Kurupt, Freeway, Royce Da 5'9', and Crooked I.

  In 2009 Young De was a part of two major independent releases. First, it was B-Real's solo album Smoke N Mirrors, which he was featured on five of the 15 tracks, including the single 'Don't you dare laugh' produced by Scoop De'Ville. The second was DJ Muggs', Soul Assassins intermissions album. The single was tiltled, 'Figure it out' featuring young De and Xzibit that has more than One Million views on Youtube.com. Also in 2009, He was invited on the Smoke N Mirrors State and European tour. When he returned, he joined Xzibit in Europe for the first half of the Euro vs Dollar tour spending a combined six months on the road. However, 2010 brought his biggest challenge yet. While wrapping up the second half of the Euro vs. Dollar Tour with Xzibit, Young De was asked to come in and work with Cypress Hill on their EMI/PRIORITY release, 'Rise Up.' He is featured on the street single, 'It ain't nothing.' De was also asked to be a part of the writing process. When asked how he felt, 'It was an amazing and humbling experience.'

  Demrick experienced some of the largest crowds in some of the biggest venues stretched out across Europe with Cypress Hill. From those experiences his motivation was set. He then decided to drop his early moniker, Young De and go with his real name, Demrick. Soon after recording 'De is for Demrick Mixtape,' presented by Onsmash.com and DJ Fingaz. Having formed a great working relationship with Matt Alonzo/Skee.TV, Young De has shot four videos and currently promoting the project that was released in November 2010.

  De's teamed up with Xzibit and B-Real and forming the super group known as Serial Killaz. 'It is a blessing to be with two legends,' he says. They released an early leak in 2010, 'Body Bags.' He is also working on an EP, produced entirely by rising superstar Scoop De'Ville.


name_last: Can Transmedia save the Entertainment Industry?
name: Can Transmedia save the Entertainment Industry?
name_index: C
website_link: http://www.transmediamatrix.com
event_category: Panel
event_sub_category: Marketing / PR / Publicity
original_serial: event_FP5749
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Daniel Lorenzetti (transmediamatrix)

  Participants:
  Christian Raymond (Austin Film Society)
  Louis Provost (Walt Disney Studios)
  R Eric Lieb (Blacklight Transmedia)

  Summary
  Everybody wants to preach about Transmedia but will it be the savior that some people promise? 
  As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. 

  Most major publishers now have Transmedia divisions. 

  Most large advertising agencies are developing Transmedia campaigns for clients. 

  Game developers were into Transmedia before most people and video games are now routinely becoming films.  

  In the film world, the Directors Guild of America has now officially designated 'Transmedia Producer' as a viable credit line.
   
  All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue?

  Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.

  Everybody wants to preach about Transmedia but will it be the savior that some people promise? 
  As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. 

  Most major publishers now have Transmedia divisions. 

  Most large advertising agencies are developing Transmedia campaigns for clients. 

  Game developers were into Transmedia before most people and video games are now routinely becoming films.  

  In the film world, the Directors Guild of America has now officially designated 'Transmedia Producer' as a viable credit line.
   
  All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue?

  Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.

search:
  Can Transmedia save the Entertainment Industry? Christian Raymond Austin Film SocietyLouis Provost Walt Disney StudiosR Eric Lieb Blacklight TransmediaDaniel Lorenzetti transmediamatrix


name_last: Vicente Gayo
name: Vicente Gayo
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/1158.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Vicente_Gayo-Fin_de_Transmision.mp3
website_link: http://www.myspace.com/vicentegayo
youtube_link: http://www.youtube.com/watch?v=J0OE6J45g-0
event_category: Showcase
event_sub_category: Dance
search: Vicente Gayo
original_serial: event_MS12659
original_venue_serial: Habana Bar Backyard
description:
  VicenteGayo is a band originating from Satelité, Estado de México, which was formed in mid 2007. Vicente Gayo’s sound is defined by the basic elements of rock (lead guitar, bass, and percussion) in conjunction with “circuit bending” (electronic games and synths from the 80’s) created by themselves. 
  This fusion of instruments creates an original sound that is very much their own.



  Their first material was recorded in December of 2007 at Asrael Studios ( Austin TVs studio), mixed and produced by Erick Espartacus, mastered by Harris Newman (Arcade Fire, Crystal Castles, etc) in Montreal Canada.



  The first two singles, “Fin De Transmission” and “G-A-Y-O” have received airplay on major radio stations such as Reactor, Radio-Ibero, and Interferencia, among others. The video for “Fin De Transmission” and “GAYO” has been on regular rotation on MTV Latinoamerica, and many others music channels.



  In 2009, VicenteGayo has performed in Mexico’s major cities (Monterrey, Guadalajara, Cd. Juarez, etc) in addition to a Los Angeles performance.

  Now, in 2010, VicenteGayo has been invited to play at SXSW and more recently they perform at Latin America’s most important “Rock en Español” music festival, Vive Latino.

  Recently they were nominated for 5 indie-o music awards from Mexico city, including, best live act, band of the year,and many others.


name_last: Nexcyx
name: Nexcyx
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/41854.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nexcyx-On_The_Floor.mp3
website_link: http://www.myspace.com/nexcyx
event_category: Showcase
event_sub_category: Pop
search: Nexcyx
original_serial: event_MS15015
original_venue_serial: Barbarella Patio
description:
  Opening for Eryka Badu and Angie Stone has been the highlights of the band's young career. On both occasions Nexcyx left a crowd of almost 10,000 begging for more. 
  Starting as a six member group they have evolved into a tightly knit, high energy, four member band with a unique sound and style. With their blend of Pop and Hip Hop sprinkled with Rock guitar, this explosive young band never met a crowd that it couldn't rock.

  The members, Mahalia Phillips-vocals, Andre Clarke – keyboards, Kris Clarke – Bass and Russell Padmore – Guitar honed their skills performing on the club scene in Barbados where they have become the island’s most sought after act.

  Nexcyx has had successful performances throughout the Caribbean and in New York. 2010 has  already seen the band headline at The Bequia Music Festival, Child Fest (St.Maarten) and the recently concluded South by South West in Austin, Texas.  With these successes along with their new hit single ‘On The Floor’ Nexcyx has shown that they are ready to make their mark on the international stage. The band is currently working on a five track EP scheduled to be released by year’s end.


name_last: My Kindergartner Markets Better Than You
name: My Kindergartner Markets Better Than You
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MyKindergartnerMarketsBetterThanYou.eps
website_link: http://www.bullfrog-media.com
hashtag: #kidsmarket
event_category: Branding / Marketing
event_sub_category: Dual
search: My Kindergartner Markets Better Than You Dave Peck MeshinKriselle Laran Bullfrog Media
original_serial: event_IAP5498
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Dave Peck (Meshin)
  Kriselle Laran (Bullfrog Media)

  Summary
  Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to 'playground tactics' and ways that kids can influence others with far more success than adults. 

  Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away.

  By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry.  Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader).

  A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. 

  Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.


name_last: The Hot Moon
name: The Hot Moon
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3086.jpg
website_link: http://www.myspace.com/thehotmoon
event_category: Showcase
event_sub_category: R&B
search: The Hot Moon
original_serial: event_MS12125
original_venue_serial: Maggie Mae's Gibson Room
description:
  Indie neo-R&B rockers the Hot Moon was formed by members of Grand Ole Party, Mr. Tube, and Black Heart Procession. The band includes John Paul Labno (Grand Ole Party) and his Mr. Tube and the Flying Objects compadres Jovi Butz and Jason Hooper. Frontwoman Sasha Pfau play keyboard and channels Billie Holiday-like vocals. .


name_last: What We Really Want In Web TV
name: What We Really Want In Web TV
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WhatWeReallyWantInWebTV.jpg
website_link: http://www.roku.com
hashtag: #RokuTV
event_category: Future15
event_sub_category: Future15
search: What We Really Want In Web TV Jim Funk Roku Inc
original_serial: event_IAP7877
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Jim Funk (Roku Inc)

  Summary
  The fight to define the future of the living room is heating up, with Internet-enabled televisions and devices serving as the next battle ground. Yet as more devices and companies enter the fray, the question that has yet to be answered is exactly how much of the Web consumers actually want on their televisions. The ability to stream movies, webisodes, and archived television series have proven popular, but do we also want email, web browsing, and other full internet capabilities enabled? Companies are racing to add expanded features and capabilities to their Web TV devices, but are they doing so at the expense of simplicity for consumers really want?

  In this panel we will discuss the future of web TV, both in content and hardware, and assess where the industry currently stands and where it is headed in the future. What web content do consumers want on their televisions? Is cable cutting really a viable option for mainstream viewers, and what will the relationship between cable, isp, and content providers with Web TV companies look like? Or will Web TV simply be part of a larger vision of the universally accessible digital locker?


name_last: Stamps
name: Stamps
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/42876.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/STAMPS-Things_You_Do_To_Me.mp3
website_link: http://stampstheband.tumblr.com
event_category: Showcase
event_sub_category: Pop
search: Stamps
original_serial: event_MS11453
original_venue_serial: The Ale House
description:
  Stamps is a Los Angeles indie pop band consisting of former Hush Sound singer/guitarist Bob Morris as well as vocalist/organist Ren Patrick  and drummer Adam James.

  The members of Stamps are no strangers to the rigorous routine of rock 'n roll, with Morris having toured the country, playing thousands of shows on four continents with acts such as OneRepublic, OK Go, Fall Out Boy, The All American Rejects, Jack's Mannequin, Augustana and Phantom Planet in his previous band. 

  However, with Stamps, the band sought to get away from the typical churn and burn cycle of the music industry. 'Before, having a major label deal seemed like your meal ticket. But the truth is, you play hundreds of shows a year, watching people connect with your music, and yet you have nothing to show for it. Bands can sell out 1500 seaters and barely pay their rent. We didn't want to be caught in that cycle anymore. We just wanted to create a band with the freedom to have fun and make timeless music, and I was lucky enough to find Ren and Adam along the way.'

  Stamps proudly wears their 60's influences without taking anyone else or themselves too seriously. They know that music is supposed to be entertainment, and they'd cite Steve Martin as an influence as much as they would The Kinks, The Band or Fleetwood Mac.

  The first EP, Tramps by Stamps, was released in December. The band is currently recording their second effort. 

  Stamps are notorious fun hoarders, but -- they would love to share some of that fun with you at any and all of their upcoming shows.


name_last: Unleashing Employees: Empower Innovation From The Ground Up
name: Unleashing Employees: Empower Innovation From The Ground Up
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/unleashingemployeesempowerinnovation.jpg
website_link: http://www.forrester.com/groundswell/empowered
hashtag: #EmpoweredSXSW
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP6954
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Josh Bernoff (bernoff.com)
  Ted Schadler (Forrester Research)

  Summary
  Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom.

  All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere.

  The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. 

  The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles.

  Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.

search:
  Unleashing Employees: Empower Innovation From The Ground Up Josh Bernoff bernoff.comTed Schadler Forrester Research


name_last: Ricky Rick & DJ Kane
name: Ricky Rick & DJ Kane
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/4252.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ricky_Rick__and__DJ_Kane-Contigo_Me_Voy.mp3
website_link: http://www.facebook.com/rickyrick.djkane
event_category: Showcase
event_sub_category: Pop
search: Ricky Rick &amp; DJ Kane
original_serial: event_MS14375
original_venue_serial: Barbarella Patio
description:
  Ricky Rick & Dj Kane aren't new faces to the world of music, having both experienced successful careers with the Kumbia All Starz and Kumbia Kingz respectively filling stadiums internationally as well as conquering the hearts of a worldwide fan base. Currently Ricky Rick & Dj Kane are collaborating on an album together titled 'La Formula' promoting their first single 'Contigo Me Voy' produced by Grammy and  ASCAP winning producers Robert 'Bobbo' Gomez and Yeyo Cancio-Bello. The new album is a fusion of Cumbia with tropical, urban and pop rhythms.


name_last: Evgeny Morozov
name: Evgeny Morozov
name_index: E
event_category: Bookstore Appearance
event_sub_category: Various
search: Evgeny Morozov
original_serial: event_OE00752
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Evgeny Morozov will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The Net Delusion.


name_last: Go Green: Save Green
name: Go Green: Save Green
name_index: G
website_link: http://american.edu
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP8382
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Larry Engel (American University)

  Participants:
  Lonnie Schaffer (Strike it Green)
  Meredith Bergmann (Green Media Solutions)

  Summary
  Filmmakers are increasingly attending to issues related to sustainability and are 'greening' their productions. While there is a lot of 'green-wash' out there, there are models of sustainable production that cut through myths and uncertainties.

  Using 'The Code of Best Practices in Sustainable Filmmaking' published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.

  Filmmakers are increasingly attending to issues related to sustainability and are 'greening' their productions. While there is a lot of 'green-wash' out there, there are models of sustainable production that cut through myths and uncertainties.

  Using 'The Code of Best Practices in Sustainable Filmmaking' published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.

search:
  Go Green: Save Green Lonnie Schaffer Strike it GreenMeredith Bergmann Green Media SolutionsLarry Engel American University


name_last: Hull
name: Hull
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2100.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/HULL-Viking_Funeral.mp3
website_link: http://www.hullandhighwater.com
youtube_link: http://www.youtube.com/watch?v=i9iDq2jifIg
event_category: Showcase
event_sub_category: Metal
search: Hull
original_serial: event_MS11305
original_venue_serial: The Ale House
description:
  ARTIST BIO
  Forged in the sweat-laden depths of darkest Brooklyn, with the sun at its zenith, HULL materializes as a massive entity storming New York stages. A musical colossus of epic proportions, HULL commands their listeners through each riff, with incredible precision, a seafarer guiding vessels through ominous waters.
  MORE ABOUT HULL
  '...More than two years later, [Hull has] signed to local imprint The End and reemerged with a startlingly assertive full-length that warrants the same amount of hype that Tombs have been on the receiving end of over the past six months.  

  'Unlike Tombs' more direct, black metal-infused approach, Hull concentrate more on graceful ebbs and flows while slyly avoiding slipping into more expansive, spacious, Isis-style jamming that many bands fall into.  The pace on Sole Lord might be slow, but there's no idling whatsoever, the arrangements deliberate enough to hold us captivated throughout, whether it's on mellower fare like 'Wanderer,' the blues-drenched swagger of 'Healer' or on the downright wistful, Led Zeppelin-esque 'Vessel.'  Drummer Jeff Stieber anchors the arrangements, alternating between fluid and pulverizing, while the interplay between guitarists Nick Palmirotto, Drew Mack, and Carmine Laietta is at times extraordinary, as on the multifaceted epic 'Architect,' which occupies the sludgy space that Mastodon have since abandoned.  However, their ace in the hole just might be their shared lead vocalists, making for a diversity in the vocal department that most bands could never hope to pull off.'
  -Adrien Begrand decibel


name_last: Li'l Cap'n Travis
name: Li'l Cap'n Travis
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/45762.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Li'l_Cap'n_Travis-Violeta_Diamond_of_the_Everglades.mp3
website_link: http://www.lilcapntravis.com
event_category: Showcase
event_sub_category: Rock
search: Li'l Cap'n Travis
original_serial: event_MS13446
original_venue_serial: Momo's
description:
  Old friend, ‘tis been nigh on to ten or eleven years since Austin’s Li’l Cap’n Travis shoved its splintered craft off on a treacherous audio odyssey of country-style portions.  2011 finds LCT once again hunkered down in the ice caves on the outskirts of town conjuring the follow up to 2007’s mystical, masterful “Twilight on Sometimes Island”,  the Li’l Cap’n's sound encompassing otherworldly honky-tonk, tear-filled handclaps, strange fuzz-blasted tales and basement epics.
    The diabolical roqueros of LCT continue to conduct live concert raids into woolly outposts in the heart of Comancheria—Marfa, TX, Norman, OK and Big D to name a few, not to mention  mythical down-home throedowns on the weathered stages of Austin.
    Recent times have also found members of LCT lending cold, efficient expertise to the likes of Bill Callahan, Bruce Robison, the Lonesome Heroes, the North American motion picture industry, high-stakes table tennis and the Stone River Boys, only to reconvene invigorated, rowdy and bolstered, yet not unwary of the dangers that lay just beyond the palisaded plains.


name_last: Social Commerce: Products Find Us - iPads to Underoos
name: Social Commerce: Products Find Us - iPads to Underoos
name_index: S
website_link:
  http://www.briansolis.com
  http://www.eventrbrite.com
  http://www.socialnomics.com

hashtag: #socialcom
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6784
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Erik Qualman (Socialnomics)
  Julia Hartz (Eventbrite)

  Summary
  2008-2010 showed us that Social Media is revolutionary. What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us. Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss: + Current Social Commerce Trends & Technology + Case Studies: The good, the bad, the ugly + Review how can companies capitalize today and 2-3 years from now. Eventbrite Founder Julia Hartz will provide real world insight on how she started her company based on Social Commerce.  Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important topic.

search:
  Social Commerce: Products Find Us - iPads to Underoos Erik Qualman SocialnomicsJulia Hartz Eventbrite


