# event_type

name_last: Lesands
name: Lesands
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1823.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lesands-Pretenders.mp3
website_link: http://lesandsmusic.com
event_category: Showcase
event_sub_category: Pop
search: Lesands
original_serial: event_MS14820
original_venue_serial: Emo's Jr
description:
  Lesands are a sun-soaked pop band from San Diego, CA consisting of singer Austin Taylor Tirado and drummer Joel Plotnik. Despite the band being only a few months old, their batch of debut songs have been received well at shows in San Diego, Orange County and Los Angeles. Additionally, these early recordings have stirred up quite the excitement online with press and music fans worldwide. Early support has come from KCRW, Illegal Tender Magazine, Future Sounds, The New Review, DRM RLL PLS, and many others. The band has just returned from a successful string of shows during the CMJ Music Marathon in NYC. Spinner, Paste, NY Press and The Deli Magazine have all praised Lesands for their live shows during the festival.

  http://lesandsmusic.com


name_last: Paul Cary
name: Paul Cary
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/2096.jpg
website_link: http://myspace.com/paulcary
event_category: Showcase
event_sub_category: Blues
search: Paul Cary
original_serial: event_MS12886
original_venue_serial: Mohawk
description:
  Chicago's Paul Cary knows a thing or two about grit. In his Iowa days, Cary was the front man for the seminal In The Red Records’ band, The Horrors (not the UK band, the gritty garage rockers from the depths of Iowa). During that time, Paul Cary drove taxis, hopped trains from Iowa City to San Diego, worked the door at local dive bars and toured Europe with The Horrors. While on In the Red Records, The Horrors released two albums: 2000’s self-titled The Horrors recorded by Mike McHugh at the Distillery and 2004’s Vent, recorded by both Mike at the Distillery and by Doug Easley and Greg Cartwright at Easley McCain Studios.  

   

  In 2005, Cary woke up, wised up, and moved all of his worldly belongings to Chicago. Once there, he buckled down, apprenticed with a carpenter, and continued to work on songs. With no band to support him, he enlisted the help of percussionist and engineer Johnathan Crawford  (Head of Femur, William Elliott Whitmore, Grey Ghost, Tim Wehrle), and together they began to work out arrangements of Paul Cary’s new material.

   

  In late 2007, Paul and Johnathan set out to record Cary’s first solo album, Ghost of a Man, with Mike Lust at Phantom Manor Studio, and Toby Summerfield joined on bass. Ghost of a Man was later self-recorded and completed at Clown Town Studios in Chicago – basically  a small room with some old mics and a tape deck, just the sound they were after. In total, the album took two years to record. Upon completion, Portland's Stank House Records offered to release the album on vinyl, Chicago's free music label Candy Dinner released it as a download.

   

   

  Stank House Records recently released a split 7' with Paul Cary and San Francisco's Thee Oh Sees, and it quickly sold out.

   

  Paul Cary and the Small Scaries is the current incarnation of Cary’s band.  Contributing players include a list of Chicago jazz heavies, such as Dave  Rempis, Fred Longberg Holm, and Jason Stein – as well as the addition of Farfisa organs and other hellish noise makers. Though the record is available now, Paul Cary is finally getting around to a celebration for this impressive collection of songs, Wednesday, September 15th at Lincoln Hall in Chicago with a little help from his friends, Thee Oh Sees who will headline the show.


name_last: Buddy
name: Buddy
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/4014.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Buddy-Say_a_Lot.mp3
website_link: http://www.iamyourbuddy.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Buddy
original_serial: event_MS14024
original_venue_serial: The Ale House
description:
  “May We Rock You Gently?”

  Originally from Portland, OR, Buddy performed his first solo show at the Hotel Café in 2004.

  Since then, the now Los Angeles-based Buddy has had his self-proclaimed “Wimpycore” heard across the world.  His songs have been featured on Perez Hiltons’ celebrity blog and in a host of television shows (Grey’s Anatomy, The Big C,  One Tree Hill, Ghost Whisperer, Smallville, Meet the Kardashians, and others), and KCRW’s Morning Becomes Eclectic has featured several Buddy tunes on their Top Tune podcast as well as their morning radio show hosted by both Nic Harcourt and Jason Bentley.

  Buddy releases Include:  self-titled EP (2005), full-length 'Alterations and Repairs' (Stove Punchin' 2007 & Mooreworks JP 2009), both of which were met with glowing reviews and featured in iTunes' New and Noteworthy section.  Buddy also contributed his version of Sugar Girl to “Perfect as Cats” a double-CD CURE tribute compilation (Manimal 2009).  Two new releases are set for 2011. 

  Live, Buddy will be touring solo in early 2011 with Ben Ottewell of Gomez in the UK and US, and at SxSW and The Vail Film Festival.  Buddy and band have toured with, Gomez, Tilly & The Wall, AM, A Fine Frenzy Sara Bareilles and Ben Ottewell (Gomez).  Festivals include NoisePop, CMJ, and SxSW.  Also, Buddy joined the likes of Aimee Mann on stage at Carnegie Hall to pay tribute to Elton John & Bernie Taupin.

  As a producer, Buddy has recently co-produced Ben Ottewell’s upcoming solo release Shapes and Shadows due out in Feb 2011.

  www.iamyourbuddy.com


name_last: Young Empires
name: Young Empires
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/354.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Young_Empires-Rain_of_Gold.mp3
website_link: http://www.myspace.com/youngempires
event_category: Showcase
event_sub_category: Rock
search: Young Empires
original_serial: event_MS14748
original_venue_serial: The Windish Agency House @ ND
description:
  Young Empires are a Canadian music group that NME Magazine has compared to the likes of The Killers, Arcade Fire, Yeasayer, The Rapture, and Foals.  Defined by swirling synthesizer tones, soulful bass grooves, and funky guitar rhythms, Young Empires deliver dance tracks full of swagger, sexuality, and a little angst.   

  Since inception, the band has had the blogosphere in a spin. Their home demo 'Rain of Gold' hit #13 on Hype Machine's charts garnering the trio international attention and spawning a select run of international shows.  Having already supported bands by the likes of Chromeo, Jamiroquai, and Sleigh Bells, Young Empires are poised to win over the hearts of tastemakers and crowds alike with their energetic and luscious electro based rock. 

  Visit www.youngempires.com for more info.


name_last: Gayngs
name: Gayngs
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1287.jpg
website_link: http://www.gayngs.net
event_category: Showcase
event_sub_category: Rock
search: Gayngs
original_serial: event_MS14233
original_venue_serial: Lustre Pearl
description:
  When Ryan Olson decided to make a record with Solid Gold members Zack Coulter and Adam Hurlburt, it was clear to them what the result would be: a collection of drugged-up keyboards and slick bedroom production almost exclusively inspired by 10cc's 'I'm Not In Love.' To be fair, they weren't entirely off. What they didn't know was that it would spiral into a project of epic proportions, enlisting the talents of over 25 musicians from various scenes around the country, relocating the base of operations from Olson's Minneapolis bedroom/studio to the Wisconsin-based studio April Base, and the genesis of a musical family, GAYNGS.

  From the moment anyone heard Olson, Coulter, and Hurlburt's rough version of their first composition 'The Gaudy Side of Town,' they wanted in on it. To most of the players involved, this genre of music was quite foreign yet entirely familiar. Olson knew this, and began calling upon an eclectic cast of contributors whom he thought would share his vision, and relish in the idea of exploring uncharted musical territory within them. The first people to join the cause were North Carolina's Megafaun (Joe Westerlund, Brad Cook, Phil Cook), and with them came Ivan Howard (The Rosebuds), and Bon Iver's Justin Vernon and Mike Noyce. By mid-2009 the studio sessions were becoming more and more frequent, bouncing back and forth between April Base and Olson's bedroom. In Minneapolis, Olson brought in Rhymesayers rapper P.O.S and his fellow Doomtree artist Dessa, psych-rockers Jake Luck and Nick Ryan (Leisure Birds), song-birds Channy Moon-Casselle and Katy Morley, jazz-saxophonist Michael Lewis (Happy Apple, Andrew Bird), retro-pop duo Maggie Morrison and Grant Cutler (Lookbook), and slide-guitarist Shön Troth (Solid Gold).

  Vocally, GAYNGS is a triumph. Zack Coulter (Solid Gold) shines from the jump, floating over the record with his airy, haunting melodies. Fans of Bon Iver will recognize Vernon's familiar falsetto, but will flip when they hear his Bone Thug's-style R&B. Ivan Howard sounds right at home with his sensual and breathy leads, while P.O.S. abandons his genre entirely for a soul inspired tenor. With over a dozen people contributing vocals, its incredible how cohesive the album sounds.

  After a year of tracking and mixing, GAYNGS is officially ready to release the album, entitled 'Relayted.' The initial goal was achieved perfectly, yet 'Relayted' sounds refreshing and modern. With each song written at 69 BPM's, and tripped-out transitions from song to song, it is truly an audio experience from start to finish.


name_last: Mentor Session 7
name: Mentor Session 7
name_index: M
event_category: Mentor Session
event_sub_category: Other
original_serial: event_MP990053
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  David Sanford (Distiller Promo/Sanfordco)
  John Thomas Griffith (iSourceMusic.com)
  Jon Pikus (Imagem Music/Kirkwood Ranch Music)
  Matt Hanks (Shore Fire Media)
  Nancy Prager (Nancy C Prager Esq)
  Sean Yseult (White Zombie)
  Steve Nice (Nice Management & Consulting)
  Tapio Korjus (c/o Rockadillo Records)
  Tim Kolleth (Alligator Records)

  Summary
  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.

search:
  Mentor Session 7 David Sanford Distiller Promo/SanfordcoJohn Thomas Griffith iSourceMusic.comJon Pikus Imagem Music/Kirkwood Ranch MusicMatt Hanks Shore Fire MediaNancy Prager Nancy C Prager EsqSean Yseult White ZombieSteve Nice Nice Management &amp; ConsultingTapio Korjus c/o Rockadillo RecordsTim Kolleth Alligator Records


name_last: Star Wars Uncut: The Force Of Crowdsourcing
name: Star Wars Uncut: The Force Of Crowdsourcing
name_index: S
event_category: Panel
event_sub_category: Interactive Crossover
original_serial: event_FP990106
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Annelise Pruitt (Annelise Pruitt Design)
  Casey Pugh (Star Wars Uncut)
  Jamie Wilkinson (jamiedubs.com)

  Summary
  The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.

  The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.

search:
  Star Wars Uncut: The Force Of Crowdsourcing Annelise Pruitt Annelise Pruitt DesignCasey Pugh Star Wars UncutJamie Wilkinson jamiedubs.com


name_last: This is Our Generation: WeOwnTV Sierra Leone
name: This is Our Generation: WeOwnTV Sierra Leone
name_index: T
website_link: http://www.weowntv.org
event_category: Social Graph
event_sub_category: Core Conversation
search: This is Our Generation: WeOwnTV Sierra Leone Banker White WeOwnTV
original_serial: event_IAP8113
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Banker White (WeOwnTV)

  Summary
  In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone.

  “WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself.
   
  Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.


name_last: FreshBooks 2,000,000 User Party
name: FreshBooks 2,000,000 User Party
name_index: F
event_category: Party
event_sub_category: Various
search: FreshBooks 2,000,000 User Party
original_serial: event_OE00334
original_venue_serial: West Tent, Brush Square Park
description:
  Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.


name_last: Designing for Silence: Using Email for Good
name: Designing for Silence: Using Email for Good
name_index: D
website_link: http://Posterous.com
event_category: Design / Development
event_sub_category: Solo
search: Designing for Silence: Using Email for Good M Jackson Wilkinson Posterous
original_serial: event_IAP6273
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  M Jackson Wilkinson (Posterous)

  Summary
  Every service you use bombards you with email. Status updates, notifications, nudges. Whether you call it spam, bac'n, or even just effective, it's certainly annoying. We can do better, though. We can create web apps that get more valuable, not less, when users don't visit every single day, and we can use email in more valuable ways to greater effect.

  This session will explore a few product and interaction design strategies to embrace this silence between your product and the user. We'll also look at how business models can adapt to value mindshare over visits, and how to surgically use email to it's best effect.


name_last: Robert Hoekman Jr
name: Robert Hoekman Jr
name_index: R
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Robert Hoekman Jr
original_serial: event_OE00663
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Robert Hoekman Jr. will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Designing the Obvious.


name_last: Social Health: Who Wants to 'Like' Hemorrhoid Cream?
name: Social Health: Who Wants to 'Like' Hemorrhoid Cream?
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/WhoWantsToLikeHemorrhoidCream.png
website_link: http://www.carlenlea.com
hashtag: #want2like
event_category: Health
event_sub_category: Solo
original_serial: event_IAP5860
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Carlen Lea Lesser (RTC Relationship Marketing)

  Summary
  Social media is a powerful medium, and can really improve patient outcomes.  It can also add some much needed life to marketing plans, and help brands build relationships with patients.  With any luck this will be a win/win for patients and brands.

  Right now the entire Pharma world is busy figuring out how to jump into social media.  The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx.  Imagine announcing to the world on Facebook that you 'like' your prescription Rx cream.  Really?  You want to do that? Well, different strokes and all.

  In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals.  Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want 'viral' marketing.

  In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.

search:
  Social Health: Who Wants to &quot;Like&quot; Hemorrhoid Cream? Carlen Lea Lesser RTC Relationship Marketing


name_last: Muck and the Mires
name: Muck and the Mires
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/39758.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Muck_and_the_Mires-Saturday_Let_Me_Down_Again.mp3
website_link: http://www.muckandthemires.com
event_category: Showcase
event_sub_category: Rock
search: Muck and the Mires
original_serial: event_MS14288
original_venue_serial: Skinny's Ballroom
description:
  MUCK AND THE MIRES from Boston, Massachusetts have been called the greatest garage rock band in the US. Their songs, reminiscent of the 1960's British Invasion, are all two minutes long and all potential hits! Named #1 Garage Band by LITTLE STEVEN, their CD is produced by RUNAWAYS legend KIM FOWLEY. Muck and the MIres tour constantly and just returned from London England where they headlined the Dirty Water Festival.


name_last: Dessa
name: Dessa
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/717.jpg
website_link: http://doomtree.net/dessa
youtube_link: http://www.youtube.com/watch?v=mhoeW_9Eh1o
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Dessa
original_serial: event_MS12496
original_venue_serial: Flamingo Cantina
description:
  Dessa is an essayist, a rapper, and a proud member of Doomtree, Minneapolis' ascendant hip-hop collective. Her most recent album, A Badly Broken Code, was enthusiastically received by NPR, the Chicago Tribune, and URB. After her last North American tour, the Utne Reader called her “a one-woman powerhouse.” 

  Dessa’s first book was published on Doomtree Press under the title Spiral Bound. The slim volume of poetry and essays was received as a “dazzling literary debut” by City Pages. Candid, but not confessional, Dessa manages to extract moments of profundity from the most mundane circumstances, and offers full access to the workings of her active mind. 

  In her lyrics and her writing, Dessa’s style is defined by precision—the exactness with which she crafts her characters and her metaphors. She often alternates between wry narrator and tender protagonist. She exercises her wit without forfeiting her sympathies or her earnestness. She’s an artist with a dark, fertile imagination, an agile sense of humor, and very keen aim.

  Recently, Dessa was named Artist in Residence at the McNally Smith College of Music.


name_last: Witch Mountain
name: Witch Mountain
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/3343.jpg
website_link: http://myspace.com/witchmountain
youtube_link: http://www.youtube.com/watch?v=KxVel73Hb-A
event_category: Showcase
event_sub_category: Metal
search: Witch Mountain
original_serial: event_MS13221
original_venue_serial: Barbarella Patio
description:
  Witch Mountain was formed in Portland, OR in 1997 by Rob Wrong (Iommi Stubbs, M99) and Nate 'Nanotear' Carson (Point Line Plane, Two Ton Boa, Sunn0))) collaborator). By 2000, the groundwork had been laid, the demo 'Homegrown Doom' was remastered and released in Europe, and Dave Hoopaugh (Iommi Stubbs, Comavoid, Towers) was brought in to be the final bass player after a string of many.

  Debut album ...Come the Mountain was released to critical acclaim in 2001. Man's Ruin tried to license it stateside, but they went under before it could happen. The first printing sold out in 2 months, and an expanded edition was released with bonus tracks composed for the unreleased PC/Dreamcast video game 'Shrapnel'.

  A partial list of bands Witch Mountain shared the stage with between 1997 and 2002 includes: Lost Goat, Bongzilla, Goatsnake, Acid King, Bottom, High on Fire, Spaceboy, Add-X, Village Idiot, Merde, Diesto, Wapeka, Blood Hag, Crow (Japan), Orange Goblin, Electric Wizard, YOB, Sea of Green, Dixie Witch, (men of) Porn, HC Minds, Unearthly Trance, Enemymine, Unsane, EyeHateGod, Spirit Caravan, Alabama Thunderpussy, Weedeater, Stovokor, Cuda, The Glasspack, Fireballs of Freedom, Clutch, Gunpro, Unida, Solitude Aeturnus, Unorthodox, Sour Vein, Isis, Soilent Green, Jumbo's Killcrane, Karma to Burn, Nebula, Penance, Raging Slab, Shamelady, Warhorse, Agalloch, Thrones, The Whip, etc, etc.

  Witch Mountain's last tour was in 2002 with Eternal Elysium from Japan. After that, a period of hibernation was in effect. Rob and Dave had children to raise and families to look after. Nate was touring constantly with PLP.

  In 2005, WM shook the dust off for an appearance with the mighty YOB (their last Portland gig before their own hiaturs) and Totimoshi. Seasonal gigs followed with Acid King, Atomic Bitchwax, Wolves in the Throneroom, and others. It became clear that the chemistry was better than ever, and the songs had really bloomed over time.

  2006-2007 marked the return of Witch Mountain to Portland stages as a trio with new songs and veteran tone and ability. Gigs with Danava, Gargantula, Green Milk from the Planet Orange, Stovokor, Buried Blood, and old friends the Glasspack made for good times and further deafened the local audience.

  In 2009, Witch Mountain finally found a voice to match its mighty instrumental prowess. Uta Plotkin keeps the tunes strong and melodic, and the music sounds better than ever. With Uta in tow, WM resumed its history of gigging strong with the likes of Pentagram,Saint Vitus, Jucifer, Ludicra, Lesbian, Slough Feg and the reformed YOB.

  2010 will be an auspicious year for WM as the sophomore album South of Salem has finally been recorded at Smegma studio with mega-producer Billy Anderson. Mastering has been handled by Mell Dettmer. The results speak for themselves.

  Oregon is a stronghold for heavy music and its fans. In the valley between YOB's cosmic doom and Red Fang's brash party rawk, there lies a mountain


name_last: The Untapped iPad Market: Is Your Site POUR?
name: The Untapped iPad Market: Is Your Site POUR?
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/TheUntappediPadMarket.jpg
website_link: http://www.doitmyselfblog.com
hashtag: #poursite
event_category: Greater Good
event_sub_category: Solo
original_serial: event_IAP7499
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Glenda Watson Hyatt (Soaring Eagle Communications)
  Karen Tsang (Writer/Editor/Educator)

  Summary
  For the masses, the iPad is the latest, hottest, must-have toy. But, for people with disabilities the iPad is life changing: enabling communication, unlocking minds and fostering independence. However in purchasing these devices lays the challenge: oftentimes websites with product information are inaccessible to this market, which has a discretionary spending power of $175 billion in the United States alone. 

  The session’s goals are to identify some barriers people with disabilities regularly face, making it difficult to participate fully online; explain the four guiding principles of what makes blogs and websites accessible; and offer key questions to begin asking and what resources exist to make sites more accessible to this under tapped market.   

  By giving short vignettes of how people with disabilities are using iPads, faces are put to the size of this disability market - and putting faces to the need for web accessibility. This brings alive the technical requirements and guiding principles of web accessibility.

search:
  The Untapped iPad Market: Is Your Site POUR? Glenda Watson Hyatt Soaring Eagle CommunicationsKaren Tsang Writer/Editor/Educator


name_last: Martin Atkins
name: Martin Atkins
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/Martin_Atkins_Color_hi-res.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Martin Atkins
original_serial: event_OE00432
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Martin Atkins, author of the lauded Tour:Smart: And Break the Band, will be stopping by the SX Bookstore to meet fans and sign copies of his book.


name_last: Sweatshop Union
name: Sweatshop Union
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/45659.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sweatshop_Union-Makeshift_Kingdom.mp3
youtube_link: http://www.youtube.com/watch?v=wJbOwpDGj4I
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Sweatshop Union
original_serial: event_MS10829
original_venue_serial: tenOak
description:
  Sweatshop Union is the undisputed heavyweight of North Western hip-hop, and has earned a reputation as the hardest working collective in the region. Having performed over five hundred shows internationally, their live performance has become a mainstay of Canadian music. In 2002, a concept album was recorded called: Sweatshop Union. The record was released internationally on Battle Axe Records and the new group began their relentless touring schedule that has proven to be a key catalyst in their success. The next three records solidified Sweatshop Union's presence in rap music. The group co-signed to EMI and went out on the road touring with the Black Eyed Peas, Swollen Members and the Living Legends as well as opening shows for Snoop Dogg, De La Soul, and The Roots. Both college and commercial radio gave the albums substantial airtime and soon after came nominations for Juno Awards, a Canadian Radio Music Award, Much Music Video Awards and more. By 2006 Sweatshop Union had begun headlining shows in the U.S. and appearing at major festivals across North America.  Recently, URB Magazine featured them in their next top 100. They're not alone in thinking that Sweatshop Union is a band worth keeping an eye on. Their consistently poignant music continues to become more relevant daily and the group shows no signs of slowing down.  March 1st marked the release of the groups most ambitious record to date, an experimental concept album best described as a runaway mushroom trip through the inner and outer cosmos. They titled the record simply: Bill Murray. Along with recent releases from Sweatshop Unions' Dirty Circus and Pigeon Hole, the group aims to become the most prolific collective in hip hop.


name_last: The Growlers
name: The Growlers
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2399.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/the_Growlers-Sea_Lion_Goth_Blues.mp3
website_link: http://losgrowlers.com
event_category: Showcase
event_sub_category: Rock
search: The Growlers
original_serial: event_MS11742
original_venue_serial: BD Riley's
description:
  The growlers are a rock and pop group formed in long beach California in 2006 who are yet to became one of the most commercially successful and critically acclaimed bands in the history of popular music. During their years of stardom yet to come, the band consists of Brooks Nielson (vocals) Scott Montoya(bass guitar, vocals,), Matt Taylor(lead guitar, vocals) and Brian “don’t surf” Stewart (drums, vocals). They were managed by their own alter ego Epstein until his death in 2009. Although their initial musical style was rooted in 1960s rock and roll and skiffle, the group works with different musical genres, ranging from ice flossing hip hop to psychedelic rock. Their clothes, style and statements have made them trend-setters. While their growing social awareness saw their influence extend into the social and cultural revolutions. During the release of their first album and their ongoing singles releases, they have experimented with recording techniques that have the ability to bend sound in ways only drugs can. By now this “bent sound” has been perfected in their live act that some onlookers call “groovy” and or “sick”. The groovy unexcelled value in Lo fidelity sound is their stock and trade. They are the result of a combination of skilled modern engineering techniques and the very finest outdated recording and amplified equipment. The Growlers sound is best exemplified through Nielsen’s cryptic lyrics and the relationship it has with Matt Taylor. As if the two are each other’s half. Though they complete each other, they compel and challenge one another in ways only the frequent growler fan can truly understand. Perhaps it is what the growler fan feels while taking part in the drug wave of bent sound. -ALEX KNOST


name_last: The Gay Blades
name: The Gay Blades
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1299.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Gay_Blades-Mick_Jagger.mp3
website_link: http://www.thegayblades.com
youtube_link: http://www.youtube.com/watch?v=ttNmq1evRhQ
event_category: Showcase
event_sub_category: Rock
search: The Gay Blades
original_serial: event_MS12706
original_venue_serial: 512
description:
  Over the past three years, The Gay Blades have built an international following on their side-stepping demeanor, their unpredictable live shows and, of course, their unhinged manic sound. But while their fan base is still marveling at how the larger-than-life duo can fill aural spaces so completely as a two-piece, the band is ready to unveil their sophomore album, Savages, which promises to astonish both their current devotees and future fans alike.

  Since the release of their debut album, Ghosts, lead singer/guitarist James Dean Wells AKA Clark Westfield and drummer Quinn English AKA Puppy Mills have experienced extraordinary life changes, which have consciously and unconsciously shaped the songs on their impressive new album. Specifically, Savages is the amalgamation of the emotions behind relentless touring, the band’s hometown of NYC and the passing of Wells’ brother Ian Savage Wells.

  “This record was the next step for our band,” Wells says. “On Ghosts, we were creating with this almost adolescent air of irreverence, but with Savages we are just trying to be unfettered. We can't worry about what this record is supposed to be, only what we want it to be – a collection of trashy rock songs that speak as much to the music we love as it does our own personal chemistry as a band.”

  The Gay Blades holed up with producer Dean Baltulonis (The Hold Steady, Lissy Trullie, Goes Cube) in his Queens, NY studio, where they experimented with fuller instrumentation and live recordings. The result is an unapologetic pop record adorned with a mosaic of luscious string arrangements, boisterous horns, gorgeous harmonies and surprising synths and programming. While Savages is clearly more evolved than Ghosts, Wells has faith that it will appease his fans.

  “Luckily, we don't fit into any one scene or genre, so our fans aren't small-minded about our sound,” he says. “One of my idols, Beck, puts out records that couldn't be more disparate from one another, but because he consistently puts out good-sounding records, people love them all. Truthfully, though, the only thing he and I have in common is that we both look really good in a suit and can dance like a white James Brown.”

  The Gay Blades into an eclectic mix of songs, which cannot be defined by any one genre, but does pay homage to artists such as the Rolling Stones, David Bowie, Bruce Springsteen, Adam Ant, Spoon, Wilco and Weezer. “Rock N' Roll (Part I),” the album’s emblematic opener, kicks off with scathing guitars and commanding drums, writhing in true Gay Blades fashion. The horn arrangements make their most prominent appearance on “Try To Understand,” a song about “the patience we need to love those who test our love the most,” Wells explains, adding, “it’s a monster of a song, and it might be my favorite on the record.”

  Lyrically, 'Mick Jagger' has nothing to do with the Stones frontman, but the 80s-influenced number does encompass all of the icon’s swagger, and rips a page right out of “the NYC 80s sleaze playbook with some Ziggy Stardust horn sections sprinkled in for good measure.” As for “Why Winter In Detroit?,” Wells explains that it’s a song about a NYC kid trying to bargain with a Motor City bartender for romance, all set to shimmering, “punked-out-Joshua Tree” guitars. There’s also a softer side of Savages in “Every Night Is Like A Revival,” the album’s hopeful and inspired ballad. “I've always loved Motown's dedication to the melancholy, and while this is a love song with a happy ending, there is a general sentimentality I think Sam Cooke could get behind,” Wells says.

  The Gay Blades have toured throughout the US and Europe sharing stages with the likes of Cursive, MGMT, The Black Lips, Matt and Kim, Ra Ra Riot, Jack's Mannequin, Juliette Lewis and Electric Six, but with all that they’ve accomplished, the band simply wants to continue creating music that will make a mark. Armed with their compelling new album, it won’t be difficult. “When we can't identify with someone else’s lifestyle, we assume that they’re missing something intellectually and emotionally,” he reflects. “But when you assume you're the missionary, I can guarantee someone else considers you the savage.”


name_last: Lexicon
name: Lexicon
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/206.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/LEXICON-Junk_Food.mp3
website_link: http://www.lexiconmusic.com
event_category: Showcase
event_sub_category: Pop
search: Lexicon
original_serial: event_MS11595
original_venue_serial: 512 Rooftop
description:
  After releasing two successful indie hiphop albums, LA-based brothers Gideon & Nick Black added a band, created a new genre, and made Paris a home for their new sound. So far, très bien.

  The bar is packed to capacity. Everyone has a drink in their hand. A beautiful mix of hip-hop, new wave, indie rock and electro blares from the speakers. Brothers Gideon and Nick Black, along with guitarist “The Real” Erich Schneider, bassist Alex “Mokajin” Pauley, DJ/producer C-Minus and producer/engineer Ed Monsef have captured that euphoric late-night vibe that rewards those who toil through the week, longing for the youthful exuberance that this setting provides.

  But this perfect scenario, like anything in life, didn’t come easy. After releasing two successful indie hiphop records and becoming one of the bigger names in the LA underground hiphop scene, Lexicon became frustrated. At first they were content in simply being a part of the scene they grew up admiring and idolizing — they were more concerned with impressing the discerning underground heads than blowing up. But as the scene grew stale Lexicon knew that something needed to change. So instead of building on the props they’d achieved in the underground scene, they tore it all down, in order to build something different.

  Calling upon for inspiration all of the rock and new wave music that blared from their parents speakers while they were growing up, Lexicon realized that by combining these elements with their deep knowledge of hiphop they could finally express themselves the way they wanted to, while helping make music exciting again for all of those kids out there who have all sorts of genres and styles thrown together on their iPods.

  Mixing their broad range of influences from the A Tribe Called Quest to The Strokes to The Police to N.E.R.D. to Roxy Music…these seasoned vets flawlessly flow their way through this new sound with an appealing confidence and an ever-present sense of humor. Their inherent knack for wordplay and songwriting results in vivid imagery and entertaining slice-of-life stories that are relatable to anyone.
  Signed to Paris-based record label Laitdbac since late 2008, the brothers Black released two acclaimed singles, and played numerous shows and festivals around Europe to pave the way for the release of the long awaited album “Rapstars“ due to be available worldwide by fall 2010.

  ” IT’S THE L!!!”


name_last: JIM-E-O
name: JIM-E-O
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/43893.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/JIM-E-O-INDEPENDENT_LOVER.mp3
website_link: http://WWW.JIM-E-O.COM
youtube_link: http://www.youtube.com/watch?v=MYjlaVNgaRs
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: JIM-E-O
original_serial: event_MS13574
original_venue_serial: Klub Krucial
description:
  JIM-E-O, born Enyinna Kalu Ogbaa on July 26, 1984 in Imo State, Nigeria,is the son of Kalu Ogbaa, and Clara Ogbaa. The name Enyinna means, ” father’s friend” in the Igbo (a Nigerian language). JIM-E-O embraced his father’s best friends’ name Jimmy. The E-O in his stage name represents his intials.

  At age 6 JIM-E-O and family moved to America from Nigeria in 1991. JIM-E-O spent most of his childhood in New Haven, Connecticut.  Recognizing his musical talent in his teenage years, JIM-E-O began songwriting and music prodution. Life was not easy growing up in a household with 5 siblings and being raised by a single mother after a divorce. Music was his mental Escape.

  WIth New York so close, JIM-E-O began to journey into the Hip-Hop culture.  “I remember school shopping in mid-town Manhattan and Harlem, going back and forth on the train.  I would spend hours gazing at storefronts, artist promos,graffiti and buying new music.”

  Straying away from school and education caused JIM-E-O to face a lot of adversities in the streets. JIM-E-O knew, he could not let down his family and fall victim to the “slum psychology” as his mother would say. If he didn’t obtain a PHD or MD, he better have redeemed himself with great accolades.

  JIM-E-O achieved recognition from the East Coast Underground music scene. He released 3 successful mix-tapes in which he expressed the harsh realities of life, and his goals. JIM-E-O then began interning at mom and pop records shops all over the east coast where he met and cyphered with  famous artists, Dj’s and music executives. JIM-E-O’s exposure came from the F.I.R.M (The Family of Independent Record Merchants) which helped placed his freestyles on popular underground mix cd’s from Connecticut to New York.

  After a few ups and downs in the streets, he decided to change his ways and move down to Austin,Texas. JIM-E-O vowed to utilize his ambition to obtain every goal he had. First, he had to educate himself at home through reading a lot of self-help books in his mother’s library.  He then landed a job at a franchise car dealership.  He quickly rose through the ranks from a salesman, to a finance director and to a sales manager.

  During his transition from New Haven to Austin Texas, JIM-E-O was able to network with live musicians and amazing vocalists in Austin. Taking advantage of the industries SXSW music conference, he was able to meet musicians from all over the world. JIM-E-O delivered his lyrical craft with an overdose of street tales and sly narrative. Possessing a slight raspy tone, with a touch of east coast vernacular, he has gained a respectable following throughout the music scene.

  JIM-E-O’s goal in the game is to inspire and give solution through music. “I want to stay influential and creative,  while captivating my audience with my strong content.” JIM-E-O’s new release, “TOAST TO LIFE” is highly anticipated and is sure to take JIM-E-O to the pinnacle of the game.


name_last: Digital Death Meet Up
name: Digital Death Meet Up
name_index: D
event_category: Meet Up
event_sub_category: Meet Up
search: Digital Death Meet Up Evan Carroll The Digital Beyond
original_serial: event_IAP000621
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  Evan Carroll (The Digital Beyond)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the digital afterlife. Cash bar onsite.


name_last: Starkey
name: Starkey
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3575.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Starkey-Robot_Hands.mp3
website_link: http://starkey-music.com/
event_category: Showcase
event_sub_category: Electronic
search: Starkey
original_serial: event_MS13352
original_venue_serial: Barcelona
description:
  PJ Geissinger aka Starkey is blessed with musical arrangement skills that would leave most composers green faced with envy. This combined with his high production ethic makes him a formidable force not only in the underground but also as a super producer of the future. Starkey is yet another example of what the streets of Philadelphia can create, his sound hits hard and is littered with bass and colourful audio frequencies. If you like grime, dubstep, hip hop and all things “street bass” then Starkey’s hard edged spaced out crunk is the sound for you.

  2008 saw Starkey selected for Mary Anne Hobb’s low end special “Generation Bass”. 2 years later in 2010 he was again selected by MAH for the “Building a beat” special where he crafted a track from scratch in the space of 2hrs live on air.

  Starkey is also co-owner of the Seclusiasis and Slit Jockey Record labels, and a member of the Trouble & Bass Crew, releasing the freshest output from around the globe.  This combined with his fortnightly radio show on Sub FM has positioned him as one of the tastemakers to emerge out of the bass heavy underground.

  Recent remixes include Tinie Tempah, Armand Van Helden, Gorilla Zoe, Uffie, Tempa T, Zomby, Inner Party System, The Constellations, Kano and The Foals to name a few!!  Current writing and production sessions with Guy Sigsworth (Bjork, Diana Vickers, Imogen Heap, Britney Spears) are proving fruitful with songs being passed around various major recording artists such as Kelis, Missy Elliot, MIA, Britney Spears, Dizzee and more...stay tuned.


name_last: Game Publishing Evolution from Traditional to Digital Distribution
name: Game Publishing Evolution from Traditional to Digital Distribution
name_index: G
website_link: http://www.ubi.com
hashtag: #sxswgames
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP7078
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Chris Morris (Freelance Journalist)
  Chris Petrovic (GameStop)
  Rob Dyer (SCEA)
  Steve Carlin (Ubisoft)

  Summary
  As we’ve seen with the music industry, more and more entertainment services are transitioning from physical goods to digital distribution. This panel will focus on the video game sector and how the growing acceptance of digital distribution is impacting both traditional video game publishers and retailers.

search:
  Game Publishing Evolution from Traditional to Digital Distribution Chris Morris Freelance JournalistChris Petrovic GameStopRob Dyer SCEASteve Carlin Ubisoft


name_last: Keys N Krates
name: Keys N Krates
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/1702.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Keys_N_Krates-Give_Me_The_Night.mp3
website_link: http://www.keysnkrates.com/
event_category: Showcase
event_sub_category: Electronic
search: Keys N Krates
original_serial: event_MS12809
original_venue_serial: Paradise
description:
  Dynamic Adam Tune on the drums, World Champion turntablist Jr‐Flo on turntables, and the ever soulful Matisse on the keys are doing nothing short of “re‐inventing the remix”.

  Like nothing you’ve ever seen before, Keys N Krates combine live instrumentation, turntablism and live sampling to remix existing pop music and samples from MGMT to Jay‐Z right before your eyes. Pushing the envelope beyond the ideals of laptop‐centric remix culture, this unique trio changes the game by bringing an explosive live analog presence to their sought‐after sound and performance.

  The live re‐mix trio was featured in Urb Magazine’s “Next 100″ issue and continue to receive countless co‐signed features by Urb Magazine, Vapors Magazine, Spinner.com (AOL’s premiere music site), Beyond Race Magazine, Evil Monito, Hip Hop Official, Format Magazine, Discobelle and many more throughout the blogosphere.

  Sharing stages with Kid Cudi, Steve Aoki, Questlove and Timbaland, KNK maintain a non‐stop tour schedule throughout all of North America. The trio has recently taken their live re‐mix sound to the studio crafting live compositions into signature recordings. Their latest mix 'Almost 39 Minutes' reflects the evolving sound of the trio’s remix style,  showcasing their dynamic performance in this much anticipated live recording.


name_last: The ThoughtCriminals
name: The ThoughtCriminals
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1651.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_ThoughtCriminals-Radical_Ish.mp3
website_link: http://www.thethoughtcriminals.net
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The ThoughtCriminals
original_serial: event_MS12799
original_venue_serial: Flamingo Cantina
description:
  Somewhere at the intersection of indie hip hop, rock and nerdcore culture you will find Charlotte's premiere live hip hop band, The ThoughtCriminals. Having opened for indie stalwarts Mr. Dibbs, Ceschi, Astronautalis and Bleubird their indie hip hop credibility is firmly intact - yet they also feel comfortable effortlessly blazing stages with nerdcore heroes MC Frontalot, Random (AKA Mega Ran) and Dual Core. Their lead MC, Mikal kHill, often uses an 8-bit NES system in live performances, and has also been credited with contributions on Sage Francis' live album, 'Road Tested'. Never content with stagnation, they've also shared the stage wth Prayers for Atheists, an activist punk band, as well as many other local and national bands of wildly varying genres. Inspired by everything from George Orwell and Public Enemy to 8-bit video game soundtracks and Elliott Smith, The ThoughtCriminals provide a wide musical landscape through which to journey on their current EP 'Still Standing'.  Featuring tracks that range from contemporary hip hip to nerdcore, with an emphasis on melody and hard drums, 'Still Standing' is a must-have for anyone with an eye towards creative music with no boundaries.


name_last: Native
name: Native
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/132.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Native-Backseat_Crew.mp3
website_link: http://www.sargenthouse.com/native.html
event_category: Showcase
event_sub_category: Rock
search: Native
original_serial: event_MS12221
original_venue_serial: Emo's Annex
description:
  Hailing from North West Indiana NATIVE is made up of four friends who came together after realizing they were each the most serious about music in each of their former high school bands. The guys each decided to retire their childhood groups and instead come together to form Native in the Summer of 2007. The line up consists of Ed O'Neil /Guitar, Bobby Markos /Vocals and Bass, Dan Evans /Guitar and Nick Glassen on Drums. Since Native’s inception they have self released the critically touted EP We, Delete Erase with many publications giving the disc accolades. CMJ remarked, “The brand-new four piece, Native, is making noise even before their first full-length. Their self-released debut EP, We Delete; Erase, their fresh, confident sound is filling their listeners with hope for some great things to come.' Also, drawing comparisons to some pretty seminal bands Surfing Magazine described them as “It lands somewhere between a pissed off Minus the Bear and a caged up Botch”.

  Word of mouth about their live shows and their EP caught the attention of US Label and Management company Sargent House who went on to sign the band and who has since re-issued the EP. Native have continued to tour non-stop building quite a following in a short time through their unforgettable live shows and well executed musicianship. A review of their live show in St. Louis from The Riverfront Times stated 'There's something about the age-to-talent ratio that makes the post-punk of the barely legal Indiana quartet Native both impressive and genuine. Perhaps it's the group's intelligent guitar work, which recalls the geometric riffs of Jawbox and Faraquet- Or maybe it's the fact that the vocalist's yelps sound more like a pissed Ian MacKaye than a Warped Tour screamo outfit.' While Alternative Press’ live show assessment was, ' For a band just a little more than a year old, Native play with the confidence and prowess of a group of lifers. '

  The early reviews in for their new full length album Wrestling Moves are no less flattering with Sputnik Music saying 'Anyone who has listened to We Delete; Erase will immediately hear the transformation within the band. Native is still Native, but the progression here is a massive one. '
  NATIVE's debut full length Wrestling Moves was released on January 23, 2010 on Sargent House. The album was Produced by Chris Common (These Arms Are Snakes, Pelican) at Red Room Studios in Seattle, WA.


name_last: Raphael Saadiq
name: Raphael Saadiq
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/686.jpg
website_link: http://www.raphaelsaadiq.com
event_category: Showcase
event_sub_category: R&B
search: Raphael Saadiq
original_serial: event_MS12486
original_venue_serial: Stubb's
description:
  Since Raphael Saadiq's early days with the groundbreaking 80's soul trio
  Tony! Toni! Tone! he has carried the torch for old school R&B and in the
  process has established his place as one of music's most highly regarded
  recording artists and producers. In addition to releasing a series of
  critically acclaimed solo albums that have garnered multiple awards and
  nominations, Saadiq has also worked behind the scenes as an award
  winning producer, collaborator and sideman for some of music's biggest
  acts including D'Angelo, John Legend, Joss Stone, The Roots, A Tribe
  Called Quest, Stevie Wonder, the Bee Gees, The Isley Brothers, Mary J.
  Blige, TLC, Whitney Houston, Snoop Dogg, Earth, Wind and Fire and more.
  Now, at the peak of his creativity,
  Raphael Saadiq has announced the release of his fifth studio album Stone Rollin' on May 10, 2011 on Columbia Records. www.raphaelsaadiq.com


name_last: Grillade + Special Guest
name: Grillade + Special Guest
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3384.jpg
website_link: http://www.goodgrillade.com
event_category: Showcase
event_sub_category: Rock
search: Grillade + Special Guest
original_serial: event_MS13386
original_venue_serial: Malverde
description:
  In an era where artistsʼ careers begin and end in the blink of an eye, Grillade (pronounced “gree-YAHD”) is building for the future.  The six-piece Soul-Rock band from San Francisco was not built on blogs but on stages.  They havenʼt churned out a series of a dozen mixtapes with disposable, forgettable songs to try and make a splash on the world wide web.  Theyʼve, instead, been in the studio, crafting their art and sound as a band - and the results are stellar. 

  Borrowing their name from the traditional Creole dish made of meat braised in a rich sauce with vegetables, Grillade too is hearty and ﬁlling.  Fronted by vocalist Ragen Fykes, the band is as many parts Betty Davis and Nancy Sinatra as it is Cream and Jefferson Airplane. Where Fykesʼ lyrics recall so many classic Rock and R&B refrains, the work of lead guitarist Nate Mercereau will call to mind the likes of Jimmy Page, Eric Clapton and Prince - not only for his virtuoso talent but also for the catchy, lasting melodies that he plays. 

  As the band continues to prepare their debut full-length release, they offer, as an introduction, “Dream Of You” and “The Meeting” which, while sweet and sophisticated, are only a small peek at what lies ahead.  Producer, keyboardist and percussionist, Keelay offers up: “Weʼre musicians - artists.  Grillade is a band that was born in an era where bedroom producers, singers and rappers are a dime a dozen.  But we are playing the gigs, we are spending the time in the studio, we are crafting a brand new sound”. 

  And that they are.  Formed long before Grillade, Derek Taylor (drums), Ben Schwier (keys) and Josh Lippi (bass) are The Park, alongside axeman Nate Mercereau.  The band has spent the better part of 5 years establishing themselves as San Franciscoʼs premier rhythm section, continuing to back acts such as: international touring phenom Alice Russell, soul legend Darondo and more. The bandʼs exceptional ability to seamlessly cross genres and master any style landed them in the target of Fykes and Keelay, and in collaborating, the sum has become well more than the parts involved. 

  Performing their ﬁrst string of shows in the winter of 2010, the band has already captured the attention of Beyond Race Magazine, URB, XLR8R and AOL and with an album in the works, plans on capturing the attention of the general population as well. Look for Grillade to perform at a venue near you this year and check their forthcoming debut LP, coming soon.


name_last: Beat Connection
name: Beat Connection
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1408.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Beat_Connection-Silver_Screen.mp3
website_link: http://www.myspace.com/beatconnexion
event_category: Showcase
event_sub_category: Dance
search: Beat Connection
original_serial: event_MS14873
original_venue_serial: Beauty Bar
description:
  Beat Connection is Jordan Koplowitz and Reed Juenger with help from friends and lovers, especially Tom Eddy, an amazing vocalist whose presence can be duely felt on 'In The Water' and 'Silver Screen'. After  their first release, the 8 - track EP 'Surf Noir', they were signed to Tender Age Records, an imprint of Moshi Moshi in the United Kingdom. 
   
  Reed and Jordan play piles of electronics: including, but not limited to, mpcs, midi keyboards, sp-404s, dd-5s, torq, logic, kaoss pads, microkorgs, guitars, vocal effects.  When working in the studio its all about Logic and using everything at our disposal. This sometimes involves filter sweeps, crash cymbals, and found sound recordings, other times guitar will do the trick.

  In summer 2010, sweating it out in an attic studio with walls coated in soundproofing lifted from a college radio station studio Jordan and Reed created the Surf Noir EP.  It's about the first sunny day, getting the girl, slacking off, partying.  With the heartfelt understanding that Saturday night always becomes Sunday morning Beat Connection creates dance music with a pop bent, channeling acts from Delorean to Cut Copy.


name_last: Joan of Arc
name: Joan of Arc
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/624.jpg
website_link: http://www.myspace.com/joanfrc
event_category: Showcase
event_sub_category: Rock
search: Joan of Arc
original_serial: event_MS12465
original_venue_serial: The Parish
description:
  Although most bands struggle with distancing themselves from the seemingly infinite number of musicians who have come before, when Joan of Arc set about writing its new record the innovative group had only one past example to compete with: itself.
   
  'I think it's harder for a band to make a tenth record, than it is to make a first record,' says Tim Kinsella, who remains the one permanent member of the Joan of Arc lineup. 'There is more freedom to be daring, but there is also your own standard to live up to and surpass.'
   
  It's obvious that Kinsella has succeeded in doing just that. Given the unconventional music style that characterizes the group's discography, Flowers pushes new boundaries by housing 13 songs that seamlessly glide together in a unique fashion. Here, the band weaves organized, structured pieces with frequent instrumental stretches to create a very natural flow from start to finish.  
   
  To complete this collection of songs, Kinsella and the latest incarnation of his live band entered the studio with no instruments, and hardly any completed songs. Instead, the group simply did what felt right, using what was available to all the musicians who had recorded there previously 'pianos, acoustics, and synthesizers' to create a new batch of music after only two days. 
   
  The song 'Fasting'is one of Flowers' more expressive instrumentals. A consistent, electronic droning illustrates the mood and paves the way for the following track 'Explain Yourself #2.' This song is strikingly opposite with a concise, driving drum beat matched with random bursts of guitar and organ. Kinsella sings, 'No one wants to die with a couple hundred bucks still stuck in the sock drawer.'
   
  Wanting to counteract the raw emotional overtones of Boo Human, Kinsella describes Flowers as 'more like sculpting a garden as a whole. Even before we started, we knew Flowers would have to be a little cooler and more formal.'
   
  That's not to say this record doesn't contain the unique characteristic staples Joan of Arc is known for. On songs like 'Fogbow,'Kinsella dabbles with gargling electronic synthesizers while stating the painfully obvious: 'Some people try not to eat too much. Some other people try to eat enough.' These contradictory associations are what Kinsella illustrates so well in Flowers.  
   
  Just as the title Flowers could suggest the album is an offering for everything in life 'love and death, celebration and consolation,' also could be read in the sense of growth. Birthing new forms and techniques are what make Joan of Arc who they are, and Flowers illustrates this idea of maturation perfectly. 
   
  Over the course of a year in four different sessions with four different lineups, Flowers evolved into what it is now. Recorded and mixed by Graeme Gibson (Califone, The 1900s, Catfish Haven) at Chicago's Clava Studios, Flowers encapsulates the idea of improvisation and growth perfectly.  
   
  This experience summarizes the spirit of Joan of Arc. It is a mentality that embraces contradictions and tears apart common musical structures only to rebuild them without a blueprint. Joan of Arc continue to succeed in doing what many strive for with a new album: creating an obscure combination of familiar, obvious ideas while sticking with the notion that 'if it feels good, do it.'


name_last: How Digital Music Drives International Collaboration in Music
name: How Digital Music Drives International Collaboration in Music
name_index: H
event_category: Panel
event_sub_category: Interactive Crossover
search: How Digital Music Drives International Collaboration in Music
original_serial: event_FP990112
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD



  The House of Songs is an Austin, TX based project focusing on musical creativity through international collaboration. The House has been operating since September 2009 and has provided the foundation for creative collaboration between some of the strongest Austin and Scandinavian songwriters. Through these experiences, the participating songwriters have created numerous potential relationships and have attained unique experiences benefiting their musical careers. This panel will discuss how digital media influences these collaboration efforts in the present and in the future. The conversation will also cover current trends in this area, challenges artists face in developing and expanding their audience, how artists today can succeed in procuring worldwide digital revenue, and ultimately emphasize the need of having this conversation. LEVEL: Intermediate


name_last: Remote Work Changes the World - Ayesha’s POV
name: Remote Work Changes the World - Ayesha’s POV
name_index: R
hashtag: #RemoteWorkPakistan
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8266
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Ayesha Sadaf Kamal (oDesk.com)
  Brian Goler (oDesk)
  Nazila Alasti (oDesk.com)

  Summary
  Pakistan is not usually associated with remote work. Neither is Kenya or Belarus. However, using the web and remote work platforms, the enterprising and web-savvy citizens of these countries are overcoming tremendous obstacles to claim their rightful place in a borderless, global economy.  

  Pakistan makes headlines as a place of political inconstancy and severe economical instability. Like many parts of the world, the Pakistani unemployment rate is the highest the country has ever seen (at 13.6%), and many highly-qualified people find themselves jobless. In this environment, remote work is a great source of opportunity for the Pakistani community to earn its livelihood, and the world to find a new well of talented, hard-working professionals in the process. But remote work here isn’t without challenges -- language barriers, a nationwide major power crisis, and much more threaten the possibilities for remote workers in Pakistan, and countries like it. How do workers facing these issues provide quality work on time to global clients? Based on the story of Ayesha, a female software engineer in Pakistan, we will consider the ways remote work is changing the world, and your business. Please join us to discuss the obstacles facing remote workers and employers, how to redefine what it means to “work”, and the new opportunities available to workers worldwide in this borderless economy.

website_link:
  http://www.odesk.com/users/Talented-Versatile-Professional-Database-specialist-Writer_~~b179ccf807c67160

search:
  Remote Work Changes the World -  Ayesha’s POV Ayesha Sadaf Kamal oDesk.comBrian Goler oDeskNazila Alasti oDesk.com


name_last: Comedy Showcase: Talk Nerdy To Me (late)
name: Comedy Showcase: Talk Nerdy To Me (late)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00373
original_venue_serial: Esther's Follies
description:
  Participants:
  Chris Hardwick (Fishladder Media)
  Doug Benson (Doug Loves Movies)
  Eugene Mirman (N/A)
  Shane Mauss (N/A)
  Thomas Lennon (Thomas Lennon Films)

  Summary
  As SXSW Comedy concludes its Film and Interactive events, we invite you to let your geek flag fly with a mix of pop culture steeped comedy ranging from the artsy to the fartsy.

search:
  Comedy Showcase: Talk Nerdy To Me (late) Chris Hardwick Fishladder MediaDoug Benson Doug Loves MoviesEugene Mirman N/AShane Mauss N/AThomas Lennon Thomas Lennon Films


name_last: The Twilight Sad
name: The Twilight Sad
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1507.jpg
website_link: http://myspace.com/thetwilightsad
event_category: Showcase
event_sub_category: Rock
search: The Twilight Sad
original_serial: event_MS12757
original_venue_serial: Maggie Mae's
description:
  The Twilight Sad comprises James Graham (vocals), Andy MacFarlane, (guitar) and Mark Devine (drums). They are influenced by a diverse range of music from Van Dyke Parks to Phil Spector, Daniel Johnston, and beyond, although the band are as influenced by their immediate geography (the sticks just outside Glasgow), as they are any particular musical reference points.

  January 2011 sees the band back in the studio recording their third full length to be released on FatCat Records in May. The band quickly get back into action after recording, when they head out on a UK tour with friends and fellow Scots Mogwai. A headline tour of UK & Europe will follow and the band will also be playing some summer festivals. America wont be neglected, with the band heading to SXSW in Texas and touring extensively later in the year.


name_last: Khoi Vinh
name: Khoi Vinh
name_index: K
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Khoi Vinh
original_serial: event_OE00664
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Khoi Vinh, former design director at the NY Times, will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Ordering Disorder: Grid Principles for Web Design


name_last: Romulus Ate
name: Romulus Ate
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/46341.jpg
event_category: Showcase
event_sub_category: Dance
search: Romulus Ate
original_serial: event_MS13433
original_venue_serial: Elysium
description:
  Romulus Ate is a performance group that came together in the University of Texas Department of Theatre and Dance.  Formed in 2010, Romulus lives in the space between performance art, a dance concert, and a rock show.  The music combines elements of pop, rock, and ambient electronic genres.  The company of 5 dancers, 2 lighting designers, 4 musicians, a makeup artist and a costume designer perform an energy filled set with flashing lights, thumping music, and sweaty bodies.  The show was designed with the idea of combining a professional theatrical production with the grittiness of a rock show, and creating a performance world in which anything can happen.  During the set, traditional boundaries of performance, gender, and musical genre are subverted and reinvestigated through the passion driven work of the company.


name_last: Za!
name: Za!
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/43229.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Za!-Bugamaistah_Spazzfrica_Ehd__and__Papa_duPau_vs._Ceaucescu.mp3
website_link: http://www.myspace.com/putosza
event_category: Showcase
event_sub_category: Avant/Experimental
search: Za!
original_serial: event_MS14086
original_venue_serial: Nuvola
description:
  Za! is a band from Barcelona composed by 2 people and 7 instruments (drums, guitar, keyboard, voice, trumpet, kalimba, sampler). 
  Their music combines african beats, noise, thick distortions, vocal loops, free jazz, sounds from the shepherds of Tuva, balinese polyryhtms, math rock, dadaism, drones and a high percentage of the result left to complete on stage, every night.

  Za! have played more than 150 shows including acts in international festivals (Primavera Sound, Sonar Festival, Tanned Tin, Zappanale), tours in UK, Portugal and Germany and sharing shows and tours either with noise bands (Lightning Bolt, Yellow Swans, Zu, etc), rock bands (El Guincho, Delorean, Agent Ribbons, etc) or free jazz artists (Peter Brötzmann, Paal Nilssen Love, etc). 
  Za! loves sharing stage with other musicians and creating new
  music altogether. They have peformed improvisated and unique shows along with Damo Suzuki (Can), Angel Deradoorian (Dirty Projectors), Les Aus, Nisei or Estrategia Lo Capto.

  Za! have released 3 albums (their last album, Macumba o Muerte, was rated number 2 of the year and one of the best albums of the century by Rockdelux, the main Spanish indie magazine, and was awarded by the Spanish Independent Label Union), and will release their fourth studio album on february 2011 through Acuarela, Discorporate (Germany) and Gandula.


name_last: Bobby Rush
name: Bobby Rush
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3412.jpg
website_link: http://bobbyrush.net
event_category: Showcase
event_sub_category: Blues
search: Bobby Rush
original_serial: event_MS13098
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Hall of Fame, Blues icon Bobby Rush dazzles audiences with both his showmanship and special brand dubbed Folk Funk. Constantly evolving, his show evokes the nostalgia of Vaudeville while rendering a current high energy performance. According to the Blues Foundation,' he is the only performer to ever receive The Blues Foundation's Blues Music Award in both Soul Blues Artist and Acoustic Blues Artist in the same year.  This shows the extent of his versatility and the extent of his popularity.  Though his career dates back to the post-war Chicago, in recent years, he has become a mainstay at the Blues Music Awards, garnering 30 nominations since 1997.' 

  The State of Tennessee bestowed the title of International Ambassador of the Blues in joint legislation (HJR745). Bobby Rush has performed in every major market in the world. In 2007, he became the first Blues artist to perform in China, garnering an audience of over 40,000. In 2008, China's Great Wall Society named him US spokesperson to the Great Wall of China. He is enjoying major success within the Asian market including writing a review of the Chitlin' Circuit in Japan. 

  He developed his musical skill through his work with legends such as Muddy Waters, Howln' Wolf and many others. In fact, it was Little Walter and Junior Parker that convinced him to add the harp to his performance repertoire of singing and guitar. Bobby Rush is known as one of the greatest living harp players He currently resides in Jackson, Mississippi..

  Deep Rush Records is proud to announce the release of his eighth project on the label, 'Show You a Good Time.' Relying on his signature sound and sly lyrics, Bobby Rush uses real life adventures of people trying to survive in a world of occasional deceit and everlasting good times. Available April 26th


name_last: Lia Ices
name: Lia Ices
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1247.jpg
website_link: http://www.liaices.com/
event_category: Showcase
event_sub_category: Avant/Experimental
search: Lia Ices
original_serial: event_MS13593
original_venue_serial: St David's Historic Sanctuary
description:
  True to the ever-present dichotomies that serve as a source of inspiration for her, Lia Ices' emotionally driven and experimental pop music is both avant-garde and timeless. A natural yet refined grace permeates her work: she is a piano herself. Dancing on a finely crafted line between the percussive qualities of her instrument, and the melodic elements within the rhythm of her voice, Ices' music reveals itself as epiphany. With such overt elegance as if from a bygone era, listening to her songs inspires a psychic time slip, and its hard to know if you're wading in the warmest of memories or awed by the invention and glow of new surroundings.

  The album starts with an inviting whisper on stand-out track 'Love is Won', as Ices' vocals 'Oh you know I need your mystic mind' are accompanied by solo piano. Less than a minute in, we start to catch a glimpse at the depths of the record as we find ourselves, all of a sudden, in the midst of a swaying, swaggering down tempo soul, punctuated by bass and drum interplay. 

  The quiet moments are very quiet, and the space within them is palpable. On 'Lilac,' a single voice occupies the intimate yet expansive space generated by sparse acoustic guitar and bass. Such a delicate balance is struck that when slight brushwork enters, its impact is surprisingly startling. The warm directness is perhaps best exemplified in a moment of stand out vocals as Ices sings beseechingly, 'For only you, I sing for only you, I sing.' Ices' voice floats and flutters around you, like the leaves from trees on a fleeting fall day, and the instrumentation matches that subtle dynamism. Grown Unknown is a walk in the park on a day of carnival, the most beautiful day so far this year.

  Appearing as a guest vocalist for 'Daphne,' the only duet on the album, is Justin Vernon of Bon Iver. The magic generated by Ices' and Vernon's voices together is quite simply a powerful thing. Enjoy.

  Grown Unknown was recorded at The Clubhouse, Rhinebeck, NY, and mixed at Rare Book Room, NY, NY.


name_last: Zombies Must Eat: How Genre Communities Make Money
name: Zombies Must Eat: How Genre Communities Make Money
name_index: Z
picture_big_url: http://img.sxsw.com/2011/events/ZombiesMustEatHowGenre.jpg
website_link: http://www.dreadcentral.com
hashtag: #ZombiesEat
event_category: Social Graph
event_sub_category: Panel
search: Zombies Must Eat: How Genre Communities Make Money KW Low DreadCentral.comSkot Leach Lost Zombies
original_serial: event_IAP7221
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  KW Low (DreadCentral.com)
  Skot Leach (Lost Zombies)

  Summary
  Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.


name_last: Fergus & Geronimo
name: Fergus & Geronimo
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/1851.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fergus__and__Geronimo-Baby_Don_'t_You_Cry.mp3
website_link: http://www.hardlyart.com/fergusgeronimo.html
event_category: Showcase
event_sub_category: Rock
search: Fergus &amp; Geronimo
original_serial: event_MS13463
original_venue_serial: Mohawk
description:
  Things that come from Texas are often odd and grand, and this is no exception for Denton's Fergus & Geronimo. Named after the rival child gang leaders from the 1994 movie War Of The Buttons, their music is at times both focused and loose, and comes from a wide range of unexpected influences. At the core of the group is Jason Kelly and Andrew Savage, who met while Kelly was recording and mixing a record for Teenage Cool Kids, a band started by Savage. During that four month process of recording, Kelly and Savage bonded over music, the creative process of recording, and the possibility of having a band that draws from a variety of sources. Black and Chicano doo-wop, the energy and atmosphere of classic soul, the precise control of Frank Zappa, psychedelia, and a thought to nearly everything in between. 'Sparks is a pretty big influence  not just musically, but the way that band operates,' Savage adds. 'It is two guys making weird music with no other agenda than being creative and surprising, and that's what I want this band to be. That band is a great example of a group that makes no compromises for creativity.'

  Unlearn is the group's first full-length after releasing a handful of singles on various labels over the past two years. Kelly admits to being 'very excited and proud' that the record will be released on Hardly Art. Unlearn is an 11-track history lesson on the world of popular music with lush R&B harmonies, authentic rock and roll energy, and a fair share of experimentation. 'On this record especially we got into a lot of backmasking and pitch control. But no real rules, it's kind of anything goes,' Savage notes. Both members share writing duties and play and sing everything on the record, with the exception of Elyse Schrock's vocals on the title track, and Casey Carpenter and Monet Robbins on flute and sax, respectively. 'We went out of our way to treat every song as its own and to give each song different tones and atmosphere,' says Kelly. This concept pays off like a jackpot, with each song as a unique piece of a patchwork quilt that fits all of the sounds and styles together like a brilliant puzzle. Unlearn at times sounds old and at times new, but always authentic and informed.

  So can you unlearn what you know, as the title track suggests? In a world where information waits in line to enter your brain, how does one decide what path of influence is best to take? 'I think that a band like Fergus & Geronimo is more naturally spawned in a place less exposed or less saturated with culture.  We got into the music we are into because we somehow wandered into it, and just because we both have a natural inclination for being odd,' Savage remarks. Unlearn is a dynamic of raw passion and indifference that has a really good chance of sulking it's way into the mind of the listener. The less you look, the more you find indeed.


name_last: We Barbarians
name: We Barbarians
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/778.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/We_Barbarians-Chambray.mp3
website_link: http://www.myspace.com/webarbarians
event_category: Showcase
event_sub_category: Rock
search: We Barbarians
original_serial: event_MS11706
original_venue_serial: Beauty Bar/Palm Door
description:
  Vacillating between dark and light with rhythm-heavy foundations, We Barbarians sucker most into thinking the collaboration is anything but a three piece. David Quon (singer/guitarist), Derek VanHeule (bass/vocals) and Nathan Warkentin (drums/vocals) formed in Long Beach, CA in 2007 from the throes of previous bands. Since their inception and the release of their debut album, 2009’s There's This There's That, the band has toured with Passion Pit, Local Natives, Tokyo Police Club, Ra Ra Riot, Cold War Kids, The Morning Benders and Les Savy Fav.

  We Barbarians has garnered critical acclaim for their previous releases, and recent shows at the Echo and Spaceland in Los Angeles revealed a sizeable and enthusiastic fan base that packed the house each night. Seattle’s KEXP has raved that “their songs’ oft-simplicity make them immediate classics” while the LA Times congratulated the band’s “insistent and persuasively aggressive noise.” With their atmospheric rock sound that incorporates rousing vocals, dramatic guitar flourishes and arresting rhythmic foundations, the group has inspired numerous comparisons to early U2.

  We Barbarians have completed work on a new EP, slated for release in Spring 2011.


name_last: Followed
name: Followed
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F31212.jpg
website_link: http://www.ntfuze.com
event_category: Screening
event_sub_category: Texas High School
search: Followed Sam Medley
original_serial: event_FS11643
original_venue_serial: Alamo Lamar C
description:
  Director: Sam Medley
  USA | 2:26 minutes


  Starring:
  Claudia Osirio, Aaron Kelly, Dani Pearsall, Bari Pollard


  In the back allies of a deserted city, every corner is host to a shadow. When a victim falls into its trap, resistance is expected, but futile. Can she see truth behind veils of suspicion?

  She is Followed.


name_last: Birthday Suits
name: Birthday Suits
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2683.jpg
website_link: http://www.myspace.com/birthdaysuits
event_category: Showcase
event_sub_category: Rock
search: Birthday Suits
original_serial: event_MS12966
original_venue_serial: Headhunters
description:
  Minneapolis/St. Paul-based energetic garage-punk-noise Japanese duo Birthday Suits formed in 2005. The duo has released two full-length albums, Cherry Blue (2005) and The Minnesota: Mouth To Mouth (2010). They have also released three split 7s with well-known bands Peelander-Z, The Marked Men and upcoming band The Blind Shake. In addition, they have released their own 7 on German label P.Trash.

  Drummer/vocalist Yuichiro Kazama and guitarist/vocalist Hideo Takahashi are well-known for explosive live shows which have been described as intense, massive, bizarre and eccentric. The duo has played hundreds of shows across the U.S. and has toured Europe twice and doesn't show any sign of slowing down.


name_last: Marco Carola
name: Marco Carola
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/1816.jpg
website_link: http://www.myspace.com/marcocarola
event_category: Showcase
event_sub_category: DJ
search: Marco Carola
original_serial: event_MS12823
original_venue_serial: The Parish
description:
  Marco Carola is the recognized global ambassador of Italian techno. It's a position he 
  treats with the utmost care and respect-and one that stands him among the hallowed 
  company of contemporary techno's leading practitioners. Hailing from Napoli in the south 
  of the country, Marco was among a small group of DJs and promoters who quite literally 
  built the city's scene from scratch back in the early-'90s. In 1995's First Planet EP he 
  became the first Neopolitan artist to commit techno to vinyl, paving the way for an entire 
  generation of producers. These days Marco is a mainstay of Richie Hawtin's Minus and 
  Plus 8 labels, who, much like Marco himself, are one of the driving forces behind techno's 
  permeation of the worldwide dance scene.  
   
  Napoli, 1993, and the enduring flame of the Italo house sound had begun to smolder. The 
  young DJ Marco Carola had at this point been spinning house music for a number of 
  years- but as commercial club music began to assert a stranglehold over Italy, and the 
  hopelessly insular media of the country's north continues to shun the south, a change is 
  afoot. Fuelled by a groundswell of local DJs, clubbers and promoters; visits from DJs like 
  Richie Hawtin and Jeff Mills; and Napoli's long held propensity for underground music, the 
  city's techno scene enters into its embryonic stage. Marco along with friends Davide 
  Squillace, Gaetano Parisio, Danilo Vigorito, Rino Cerrone and Random Noize are at the 
  vanguard of this early movement, and with no one outside of the city to take cues from, the 
  Neopolitan scene becomes a force unto itself.  
   
  If they're doing their job properly every DJ will have a calling card, and as Marco puts it, he 
  was 'born' with a three-deck style of mixing. This fast and furious approach also lent itself 
  to use of a sampler, which would later provide the grounding for Marco's work as a 
  producer. By 1995 he had amassed a considerable body of music, but with no indigenous 
  labels to put-out his creations, Marco was forced to take matters into his own hands. 
  Design Music was set up with a humble aim: for people to experience the music of Marco 
  Carola. But as sales on its initial release, First Planet, entered into the tens of thousands 
  and Sven Vath became an ardent early supporter, it was clear Design, and by extension 
  Carola, were set for far bigger things.  
   
  Aiding this ascent was Marco's concise approach to the release of music. The remainder 
  of the '90s saw him establish the Zenit, Question and One Thousand labels-all with a 
  clear musical aim, and, in the case of the latter, a defined number of releases. In 1998 he 
  relocated to Frankfurt in order to further his advancement in the burgeoning techno scene. 
  This new home base unlocked myriad opportunities for him to export his now famous 
  three-deck style to clubs across the globe, although by 2001 he was already seeking a 
  fresh challenge and thusly moved on to the electronic music stronghold of London. In 
  retrospect the year proved to be pivotal. Marco released his second album, Open System 
  (following on from 1998's The 1000 Collection), to widespread critical acclaim. Key German 
  publication Groove deemed its multifarious, texturally rich approach to broken beats, 
  techno and electronica worthy of their album of the year accolade.
  Renewal: for a 20-year veteran such as Marco, shedding your creative skin and following 
  your instincts are fundamental means of remaining relevant. By 2004 he had reached a 
  plateau of sorts, and was torn. The harder techno sound he'd been pushing for so many 
  years had elevated him to the scene's top tier, but inside he harboured a burning desire for 
  musical upheaval; a lust for refinement, to slow things down and get back to the groove. 
  Now residing back in Napoli, Marco began a process of reinvention, starting with a focus 
  on bookings at smaller clubs with more underground sensibilities that better suited his new, 
  more considered style and offered the opportunity to hone it over the course of longer, 
  extended sessions. Domestic Minimal Noise was set-up as a bridge between the Marco 
  Carola of old and new, evidenced by the label's pacey yet undoubtedly funk-fuelled output.  
   
  The encapsulation of this transformation came a couple of years later, however, as Marco 
  reneged on his stance of not recording mix CDs (he always felt his three-deck, club-ready 
  style was inappropriate for the form) and agreed to contribute to London club fabric's 
  seminal mix series.  Fabric 31 was a lesson in sleek, future-facing minimalism. The disc 
  introduced Marco to an entirely new audience and clearly illustrated an artist revelling in a 
  fresh creative perspective.   
   
  2007's Apena would also prove to be hugely significant. The release heralded his first 
  collaboration with Richie Hawtin's Plus 8/Minus stable. This family environment has since 
  established a platform from which Marco has been encouraged to express himself with 
  unbridled creative freedom. The most widely recognized example of this was 2008's 
  undeniable earworm 'Bloody Cash' which garnered Plus 8 with one of that year's biggest 
  techno tracks. Both Minus and Plus 8 have continued to host his 12-inch productions at 
  regular intervals (Plus One, Plus Two and Walking Dog to name a few), and in 2M Marco 
  has been granted his own sub-label (strictly limited to 2000 copies per release) to curate as 
  he sees fit.  
   
  Ibiza has become more and more of a key destination for Marco through the years, and in 
  2010 this was solidified by his residency at Cocoon's Monday night Amnesia sessions. 
  Party ringleader Sven Vath showed further faith in Marco by asking him to mix Cocoon's 
  Party Animals CD alongside Nick Curly, building on the foundations laid down by Marco's 
  double-disc Time Warp 2009 mix, which married the deeper house end of his range with 
  his now trademark groove-ridden techno.   
   
  When it came to following up Open System Marco knew it must be with something 
  exceptional. 'I've been working like crazy on Play It Loud,' he says on the travail behind his 
  latest full-length. 'I've never been working like this, not even when I was a kid and I wanted 
  to be known!' The resulting album is the perfect amalgamation of Marco's DJ and 
  production sensibilities.  Play It Loud's 18 tracks are presented in mix form and explore 
  what proved for Marco to be a highly fertile middle-ground between home listening and the 
  dancefloor-a reduced tempo and complete creative license from Minus allowed Marco to 
  burrow deeper into his sound than ever before. 'I always try to do something new,' he 
  says. 'When I produce, or when I DJ, I don't really think about where I want to go 
  musically, I just start to feel.'


name_last: Simon Salt
name: Simon Salt
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/salt.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Simon Salt
original_serial: event_OE00571
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Simon Salt will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, Social Location Marketing.


name_last: Erin McLaughlin
name: Erin McLaughlin
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/42991.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Erin_McLaughlin-Marry_Me.mp3
website_link: http://www.myspace.com/missemclaughlin
event_category: Showcase
event_sub_category: Alt Country
search: Erin McLaughlin
original_serial: event_MS13650
original_venue_serial: St David's Historic Sanctuary
description:
  Im Erin McLaughlin, I sing and write songs and I live in Southern California. Sometimes I feel like Ive lived at least two lives, I say that mostly because of the experiences Ive had. I used to travel a lot, and by that I mean, after high school I moved out of my folks and never stayed in one place for more than a few months for nearly 6 years. I got to see a lot of the world, which was nice. Along the way I would play other peoples guitars and sing other peoples songs because thats what you do when youre a gypsy. Finally I moved home to go to school. I bought my own guitar at that point and wrote a couple of songs. But then, in 2007 my little brother died. He was 16. He took his own life. Its not enough to say that I was ruined. I've had to rebuild so much of my world, the views I held and the things I've wanted for my life. Music helped me process a lot of that information. 
  Naturally, I wrote more songs. Some of them are sad. Some are not as. My friends helped me make an EP- it's called Something Like a Miracle. Sean Watkins (Nickel Creek/ Fiction Family) played the guitar. I also got the rest of Fiction Familys rhythm section to play on it. It sounds pretty good. I'm writing new songs now too. Benmont Tench said my new stuff sounds the best. I was encouraged by that, that's why I mention it. I play shows, and I thrive on the energy exchanged between myself and the listener. In San Diego I play at Lestats and sometimes the HOB. In LA I play at the Hotel Cafe, where recently I opened for the Secret Sisters- those girls are some real sweethearts. In March I get to play SXSW for the first time. I just can't tell you how excited that makes me. One day Id like to go on the road with Ryan Adams, maybe have him sing harmony on a song and share a mic. What a thrill that would be. 
  People seem to get attached to me when I play live. They believe in me I think. I take it as a compliment. Im not a big deal. But I'm not sayin I wouldn't like to be. I really just want to tour and make great records, have a date at the Opry and have my songs played on NPR all the time. 
  I don't think that's too tall an order. Just a little honesty, a little of who I am, what I do and what I would like to be doing at some point. I quit college for now because I actually was good at it. But the late nights in Hollywood were starting to wear on my honors Philosophy grade. I guess Id rather do one thing well than many things in mediocrity. So its music. And maybe one day when Im on the road (with Ryan Adams) my life- apart from my perspective- wont look so very different than it used to.  
  Thanks for reading.
  E


name_last: PressPausePlay
name: PressPausePlay
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F25559.jpg
website_link: http://www.presspauseplay.com
youtube_link: http://www.youtube.com/watch?v=MterbpYTyjM
event_category: Screening
event_sub_category: Documentary Feature
search: PressPausePlay David Dworsky, Victor Köhler
original_serial: event_FS12318
original_venue_serial: Vimeo Theater
description:
  Director: David Dworsky, Victor Köhler
  SWEDEN | 80 minutes
  House of Radon


  Starring:
  Moby, Hank Shocklee, Seth Godin, Olafur Arnolds, Robyn, Hot Chip, Lena Dunham, Andrew Keen, Zach Hancock, Keith Harris


  The digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunites.

  But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity?

  This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.


  Preceded by: 
  Guard Dog Global Jam
  Director: Bill Plympton
  World Premiere | USA, 2011, 5 MIN


name_last: Natalie Prass
name: Natalie Prass
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/46187.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Natalie_Prass-Bird_Of_Prey.mp3
website_link: http://www.myspace.com/natalieprass
event_category: Showcase
event_sub_category: Electronic
search: Natalie Prass
original_serial: event_MS12192
original_venue_serial: Maggie Mae's Gibson Room
description:
  Not only one of the sharpest up-and-coming songwriters in Nashville, Natalie Prass possesses a rare artistic method she infuses into all her endeavors. She handcrafts album artwork and flyers and organizes local vinyl listening parties/drawing sessions, and there appears to be little end to the homespun creativity of this bright young talent. She’s also no slouch in the pipes department either — the girl can sing. Although her debut EP is titled Small & Sweet, Prass’ brand of indie folk is not to be underestimated. While her delicate alto evokes clear benchmarks of influence — see early Rilo Kiley, Feist, Karen Carpenter, etc. — Prass never seems weighed down by the artists she’s absorbed. Instead, she has developed a refreshing guitar-grounded musical vocabulary and a knack for infectious and entrancing tunes. Still, it’s a spirit of invitation and friendship that continues to be Prass’ most pronounced attribute


name_last: Santah
name: Santah
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/963.jpg
website_link: http://www.myspace.com/santahhh
event_category: Showcase
event_sub_category: Rock
search: Santah
original_serial: event_MS11050
original_venue_serial: Maggie Mae's Gibson Room
description:
  Santah was born with their heads in the clouds and their feet stuck in the dirty ground. Luckily, right before they grew up for good, a tidal wave swept them up, quick as can be, and sent them teetering across the continent. They howled in confusion when that water came, arms all flailing, their faces purple as raisins. But they rolled back their eyes and just like that they were in some holy home, right there in their own head, right there on that ocean, riding a wild and blurry-eyed vision, just being the most confused and luckiest boys to ever live or die in the whole goddamn world, just like that, all over the place.


name_last: Narrative Shorts 3
name: Narrative Shorts 3
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F31337.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Narrative Shorts 3 Various
original_serial: event_FS11575
original_venue_serial: Alamo Lamar A
description:
  Director: Various
  VARIOUS | 97 minutes


  Boobie
  Director: Bryan Gaynor
  Two young men find themselves at a precarious crossroads during a typical afternoon of horseplay.

  BOY
  Director: Topaz Adizes
  A 10 year old experiences a rite of passage that will forever change him.

  Chalk
  Director: Martina Amati
  Two teenage professional gymnasts are competing in a national training camp, when their friendship is put to the test.

  Eat
  Director: Janicza Bravo
  After being locked out of her apartment, a young woman seeks the help of her lonely neighbor.

  EX-SEX
  Director: Michael Mohan
  He broke her heart. Then she broke his.

  The Good Neighbor
  Director: Jacob Vaughan
  A man tries to surprise his neighbor with dinner and wine, but her pet guinea pig ruins everything.

  Roosevelt's Big Deal
  Director: Craig Elrod
  Don't lose your shirt on a dinner with the coach.

  A SHORE THING
  Director: Jess Manafort
  A couple spends a lovely day at the beach arguing about love.

  Slow Dance
  Director: Joe Cobden
  A stunning slow-motion bar brawl. A woman has to literally fight her way through a Montreal ballroom just to get to a man she might w


name_last: Using the UK: A Springboard for International Success
name: Using the UK: A Springboard for International Success
name_index: U
website_link: http://www.prsformusic.com
hashtag: usingtheuk
event_category: Panel
event_sub_category: Management
original_serial: event_MP6144
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Jules Parker (PRS For Music)

  Participants:
  Caius Pawson (Young Turks)
  Emma Hogan (ITB)
  Melanie Brown (Impressive PR)
  Stephen King (Believe Digital)

  Summary
  Lay the foundations for global success by building your band in the UK. The UK is a key stepping stone for bands wanting to cross from the USA to Europe and from Europe to the USA - this panel will try and offer road-tested strategies for success tailored to the UK market. Success in the UK can be a fantastic springboard to global recognition - The Killers, Kings of Leon, Scissor Sisters, Fleet Foxes and Vampire Weekend have used the UK as an incubator before going global, could this session help you be next? We'll look at case studies of what previously successful bands have done and how they achieved what they have. We'll try to provide ideas for those looking at taking their band to one of the most fertile and fast-changing musical environments in the world. Topics covered will include: suggestions of key tastemakers not to miss when planning your campaign in the UK (radio stations, blogs, venues, people, magazines and sites to try); Licensing opportunities and choices; do's and don’ts from professionals who've been there and done it; different revenue streams to consider.

search:
  Using the UK: A Springboard for International Success Caius Pawson Young TurksEmma Hogan ITBMelanie Brown Impressive PRStephen King Believe DigitalJules Parker PRS For Music


name_last: Rocky Loves Emily
name: Rocky Loves Emily
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/3534.jpg
website_link: http://www.rockylovesemily.net/
event_category: Showcase
event_sub_category: Rock
search: Rocky Loves Emily
original_serial: event_MS13153
original_venue_serial: The Bat Bar
description:
  What is the American dream? For Rocky Loves Emily that dream isn’t a white picket fence and a nine-to-five job. For them, the dream is something unique to each person, something that can only be defined from within. For Rocky Loves Emily, the American dream is traveling around the country in a beat-up van, making friends, and playing music that brings joy to people's hearts.

  The pop-rock group, who hail from a suburb of Detroit, MI, has lived their vision every day since the band formed in early 2009. They released their first EP at the stroke of midnight that New Years Eve posting three songs on the Internet “just to see what would happen.” The response was so positive the group booked a show at a local venue in Detroit— a performance that evolved into many more throughout 2009 and 2010. Rocky Loves Emily self-booked their own tours, aiming to hit the same cities every few months to reconnect with the friends and fans they met across the country.“We've definitely done this grassroots, with smaller shows,” Brandon says. 

  “We've built our fan-base from the ground up. We like doing our own thing. I feel as if it keeps us honest and pure. You know the kids at the shows are there for you. Playing intimate shows has been a blessing because I feel like people come to our shows not just as fans, but as our buddies. We’ve made so many friends, and on top of that, I feel like I even know the name of each individual fan and what's actually going on in their lives.”

  Not only has the band played countless self-booked shows around the U.S., but they’ve planned their tours around Hot Topic’s in-store acoustic series. Rocky Loves Emily quickly discovered what a wonderful opportunity these shows are and began booking them almost every day on tour around the time school was letting out for the day. They played nearly 70 acoustic sets in a year and created a buzz for being the Hot Topic band. The company even invited the group to perform at a corporate meeting in Seattle in April 2010. 

  “It was cool because we had a reputation for being constantly at Hot Topics,” Brandon says. “Kids would hang out and we would get to meet their parents, aunts, and even grandparents! The managers would say things like ‘Oh you played my friend’s store the other day!' It’s a really amazing way to connect with our fans and even though we’re signed now we'd like to keep our relationship with Hot Topic as awesome as ever!”

  Because of this hard-working attitude and the band’s creative ideas, Rocky Loves Emily was awarded a spot in Alternative Press’s annual Hometown Heroes feature in January of 2010. This brought record labels knocking on their door, but the band’s actual signing with Tooth & Nail happened after coincidentally meeting the label at a Copeland show in Seattle in March 2010. 

  'We heard someone outside the venue yelling ‘Rocky Loves Emily, where are you?’” Brandon says. 'Confused, we turned around and it happened to be an A&R guy from Tooth & Nail who’d heard we were at the show. We’d already been talking with the label a bit earlier that year so it was wild to get to actually meet them in person.' 

  A few months later, the label called and asked the band to drive from Detroit to Seattle, with only a day’s notice, to showcase for Tooth & Nail. “We dropped everything we had and got in the van,” Brandon says. “It was the scariest fifty-three hours of our lives. We didn’t know if the van would make the drive. Our van was acting up in Montana and we were so nervous. Trust me, those mountains were intense. We ended up arriving about six hours before we had to play, so thankfully, it all worked out. 

  The band signed with the label shortly after and went into the studio in August with producer Casey Bates (Chiodos, Pierce the Veil, Foxy Shazam) to record their new EP, American Dream, which comes out exclusively in Hot Topics stores and online November 23. The three weeks spent in the studio in Seattle were transformative for the band, refining their hooky songs into even more compelling pop numbers. The resulting five songs are accessible, lively and fun, inspired by good-time rock 'n' roll and even a little bit of country. All this fueled the group’s mission to convey their new definition of what the American dream can mean. 

  “Our record portrays that just because you live in America doesn’t necessarily mean that ‘the’ American dream has to be your American dream.” Brandon says. “We all know that everyone has a specific dream in their heart. For instance, our dream is tour nonstop and meet as many people as possible all while trying to be sincere in what our fans are doing. The cool thing is, that’s just our dream. Your dream is something awesome and unique.”


name_last: The Electric
name: The Electric
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2596.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Electric-Electric_Company.mp3
website_link: http://www.electricsoundcompany.com
youtube_link: http://www.youtube.com/watch?v=tkRx4wDX_8Y
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The Electric
original_serial: event_MS11182
original_venue_serial: Habana Bar Backyard
description:
  The Electric:
  Dj Vadim, renowned beat taster known for traveling the globe in search of the best musical influences unites a collective of superb individualistic artists to make a truly international super-group – The Electric gathers the talents of Chicago's freshest upcoming MC Pugs Atomz, UK sultry soulstress Sabira Jade, and of course Daddy Vad himself. Their sound gravitates around the core value of heartfelt music stemming from artistic honesty, one that starts conversations and tells emotional stories of break-ups, hook-ups, beauty and celebration. Over the last year and a half The Electric have had a hectic tour schedule supporting Fat Freddies drop on their UK and  European tours.  While also performing at 150 plus shows and festivals in all the major cities in Europe and the UK. While on the road they managed to record 30 songs towards their debut LP  'Life is Moving' due to hit stores February 2010. Currently the have just released  videos for 'Beautiful' and 'Running' from their December 2010 12inch 'Beautiful' on Vadim's and Yarah Bravo's OGS Records imprint.


name_last: HackingWork: Why Good Work Means Breaking the Rules
name: HackingWork: Why Good Work Means Breaking the Rules
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HackingWorkWhyGoodWorkMeans.jpg
website_link: http://www.josh.is
hashtag: #hackingwork
event_category: Book Reading
event_sub_category: Book Reading
search: HackingWork: Why Good Work Means Breaking the Rules Bill Jensen simplerwork.com
original_serial: event_IAP8344
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Bill Jensen (simplerwork.com)

  Summary
  Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.


name_last: Inclusive Mobility - Making Mobile Apps Accessible
name: Inclusive Mobility - Making Mobile Apps Accessible
name_index: I
website_link: http://www-03.ibm.com/able/
hashtag: #a11y2go
event_category: Greater Good
event_sub_category: Core Conversation
search: Inclusive Mobility - Making Mobile Apps Accessible Becky Gibson IBM
original_serial: event_IAP5708
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Becky Gibson (IBM)

  Summary
  That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete!  Location services and navigation guide you in daily living or on great new adventures.  Come find out what the state of accessibility is for the latest mobile devices.   Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!


name_last: Amy LaVere
name: Amy LaVere
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1741.jpg
website_link: http://www.amylavere.com
event_category: Showcase
event_sub_category: Alt Country
search: Amy LaVere
original_serial: event_MS11483
original_venue_serial: Swan Dive
description:
  'Oh, it's dreamy, fun, dark, and suspenseful - like a cross between a Robert Altman and Woody Allen film. The atmosphere in the studio was playful and you can really hear it. I stayed honest and impulsive and listening now to what it became is thrilling. This record is stranger and more lush - much like how I was feeling when it was created.'

  That's Amy LaVere - singer, songwriter, storyteller, and upright bass player - talking about the evolution of Stranger Me, her upcoming album on the Memphis-based indie Archer Records label. The 11 tracks go deep into exploring uncomfortable emotions, defiance, and  dark humor - all with Amy's unique perspective.

  Stranger Me will be available July 4 in the UK and July 19 in the US on Archer Records.


name_last: Sweet Jane
name: Sweet Jane
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/44362.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sweet_Jane-Close_Your_Eyes.mp3
website_link: http://www.myspace.com/officialsweetjane
youtube_link: http://www.youtube.com/watch?v=B_4cAcIdp44
event_category: Showcase
event_sub_category: Rock
search: Sweet Jane
original_serial: event_MS10860
original_venue_serial: BD Riley's
description:
  Sweet Jane are a  four piece from Ireland, formed in 2008,  with shared female /male lead vocals, guitar, bass and drums. The Irish Times recently described them as a 'remarkably good Dublin band who transcend their influences by being bang on the money, (as evidenced by) their recently released debut album Sugar For My Soul which manages to blend loaded psych rock and a sweet-natured dream-pop disposition with a clear affinity for the rockier, sludgier end of Americana.  The album is released on Reekus Records www.reekus.com and received brilliant reviews on its Irish release in 2010. It has also been released in Asia, and a first single gets a UK release in February this year. Sweet Jane were Myspace Artists of the Week in September 2010.


name_last: Tia Carrera
name: Tia Carrera
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1597.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tia_Carrera-Slave_Cylinder.mp3
website_link: http://www.smallstone.com/artistinfo.php?artist=50&amp;s=tia
event_category: Showcase
event_sub_category: Rock
search: Tia Carrera
original_serial: event_MS11587
original_venue_serial: Easy Tiger Patio
description:
  Somewhere in Austin a clock has stopped. A calendar page, never changed, hangs on the wall of a machine shop or a dingy dive bar. Slightly yellowed by the years an exotic woman dressed in her most patriotic bikini holds a Shiner and proclaims to all the world Happy New Year: It's 1970!

  For over a decade now, Tia Carrera have been kicking ass and melting minds with their own twist on the 70's rock n roll jam. Founding members, Erik Conn and Jason Morales along with now permanent member Jamey Simms have taken their music to a new level both live and in the studio. Simms and Morales switch instruments seamlessly (occasionally mid-jam) while Conn whales on, taking the listener on a wild, mind altering ride.

  The mind altering ride continues with the release of Cosmic Priestess, their fourth overall and second for Small Stone. Cosmic Princess accentuates the elements that Tia Carrera have been honing to razor sharp perfection, bringing to the music new depths and lengths. Whether you're strapped to a chassis of a Texas hot rod in 'Slave Cylinder', exploring the colorful world of a coral reef in 'Sand, Stone and Pearl' or just dumbstruck as you barrel your way through the nearly 33 minute opus 'Saturn Missile Battery', Tia Carrera's improvisational scores always amaze and never disappoint. Look for them on tour this fall, that's probably them in the van with the 'Ass, Grass or Cash. Nobody rides for free' bumper sticker. Viva 1970! Viva Tia Carrera!


name_last: DJ Chicken George (Inside & Between Sets)
name: DJ Chicken George (Inside & Between Sets)
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4199.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DJ_Chicken_George_Inside__and__Between_Sets-Overthrowed.mp3
website_link: http://DjChickenGeorge.com
event_category: Showcase
event_sub_category: DJ
search: DJ Chicken George (Inside &amp; Between Sets)
original_serial: event_MS14754
original_venue_serial: Scoot Inn
description:
  DJ Chicken George's (CG) unique 'Jazztronica' style of incorporating and fusing diverse genres of music has garnered him several international appearances in Sweden, Paris, London, Amsterdam, Vancouver, the Middle East and across the U.S. including Los Angeles, New York, Chicago, San Francisco, Portland, Las Vegas, Detroit and Philly. CG also deejayed on extensive radio tours with sets on Betalounge Radio, Dublab.com, Eavesdrop Radio & Beatsauce Radio hosted by Om Records' recording artist, J-Boogie. CG has shared the stage with a wide range of talent including The Wailers, Pete Rock, Jazzanova, John Legend, Cody ChesnuTT, Spoon, Echo and the Bunnyman, Grandmaster Flash, Brad Paisley, Biz Markie, Grupo Fantasma, The Neptunes, Saul Williams, The Roots, Talib Kweli, DJ Jazzy Jeff, Sharon Jones & The Dap Kings, KC & the Sunshine Band, Afrika Bambaataa, Antibalas Afrobeat Orchestra, Steve Miller Band and Erykah Badu.

  CG knew at a young age that his intrigue and passion for music would become a life-long endeavor. His appreciation for music can largely be attributed to his parents who made music an important part of family life. He was born in Boston, Massachusetts, later moved to Houston, Texas and is currently residing in Austin, Texas. Arriving in March of 2003, he quickly became a local favorite and was voted Best Live (Club / Party) DJ for the Austin Chronicle 'Best of Austin' Readers Poll.

  CG has also released 2 e.p.'s on the world renowned, Stockholm-based label, Swedish Brandy. His releases, DJ Chicken George Presents: The Swed.u.s.h Connection 1 & 2 are distributed world-wide.


name_last: Kemp And Eden
name: Kemp And Eden
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/3799.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kemp_And_Eden-Small_Talk.mp3
website_link: http://www.chimeramusic.com/kempandeden.html
event_category: Showcase
event_sub_category: Folk
search: Kemp And Eden
original_serial: event_MS13560
original_venue_serial: Elysium
description:
  6-year-old Eden Rice (the romantic) and 4-year-old Kemp Muhl (the cynic) first met while playing with ducks by a lakeside, and grew up together in a Norman Rockwell painting in the heat of suburban Georgia. Sharing a fascination with nature, birds, fairies and Shakespeare, they developed into creative and slightly eccentric teenage outcasts. They painted side by side, exchanged talents, shared secrets and made up their own imaginary language. In their early teens, Eden, a classically-trained choral singer and Kemp, a self-taught guitar plucker, wrote dozens of songs. Then fate intervened, and they were separated...Six years later, after a bit of exposure to the world and to proper guitar chords, they came together again to record their childhood songs.


name_last: MIDEM Meet Up
name: MIDEM Meet Up
name_index: M
event_category: Trade Show
event_sub_category: Various
search: MIDEM Meet Up
original_serial: event_OE00390
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  MIDEM, Connected Creativity and Rethink Music teams are pleased to invite you to join them at their MIDEM Meet Up on Monday, March 14th from 5:00 pm to 6:00 pm at the SXSW Tradeshow Meet Up Pavilion located in the convention Center.

  Join us for a drink and have a chat about how and when to meet entertainment, music, mobile and tech professionals who count for your business.

  Will you attend ? Check out our Facebook event

   

  If you can not attend the Meet Up, feel free to visit our music, technology and entertainment content events team @ stand #721 from Monday, March 14th through Thursday, March 17th.


name_last: The Last Broadcast: Entertainment is Social - What's Next?
name: The Last Broadcast: Entertainment is Social - What's Next?
name_index: L
event_category: Panel
event_sub_category: Interactive Crossover
original_serial: event_FP990105
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Brian David Johnson (Intel Corporation)
  Gary Wheelhouse (N/A)
  Jeffrey Cole (digitalcenter.org)
  Marcelino Ford-Livene (Intel Digital Home Group)

  Summary
  Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership.
   
  As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape?
   
  This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.

  Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership.
   
  As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape?
   
  This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.

search:
  The Last Broadcast: Entertainment is Social - What's Next? Brian David Johnson Intel CorporationGary Wheelhouse N/AJeffrey Cole digitalcenter.orgMarcelino Ford-Livene Intel Digital Home Group


name_last: Semantic Web Meet Up
name: Semantic Web Meet Up
name_index: S
event_category: Meet Up
event_sub_category: Meet Up
search: Semantic Web Meet Up Bart Bohn ATI
original_serial: event_IAP000635
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Bart Bohn (ATI)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the semantic web. Cash bar onsite.


name_last: Josh Clark
name: Josh Clark
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/jclark.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Josh Clark
original_serial: event_OE00573
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.


name_last: Cate Le Bon, 'Shoeing the Bones'
name: Cate Le Bon, 'Shoeing the Bones'
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29426.jpg
website_link: http://www.caseyandewan.com
event_category: Screening
event_sub_category: Music Video
search: Cate Le Bon, &quot;Shoeing the Bones&quot; Casey Raymond, Ewan Jones Morris
original_serial: event_FS12062
original_venue_serial: Alamo Ritz 2
description:
  Director: Casey Raymond, Ewan Jones Morris
  UK-WALES | 4 minutes


  Starring:
  Cate Le Bon, Teifi, Huw Evans, Molly, Rosie


  Singer Cate Le Bon and her real life horse Teifi appear to live an idyllic life on the farm, however, all is not as it seems. What exactly is the nature of their relationship? And what does it have to do with a giant geometric meat skull? Cosmic happenings in the Casey Raymond and Ewan Jones Morris directed music video for 'Shoeing the Bones'.


name_last: Producing Killer Videos Without the MTV Budget
name: Producing Killer Videos Without the MTV Budget
name_index: P
website_link: http://animoto.com
hashtag: killervideos
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP7357
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Jason Hsiao (Animoto)

  Participants:
  Matthew Mills (Space Station Media)
  Mike Rosenthal (OK Go/Paracadute)
  Naveen Jain (Sparkart Group Inc)
  Tom Hartle (BANDWDTH)

  Summary
  It's now possible for musicians to shoot and produce their own professional quality music videos at a fraction of the price it would cost to pay a pro production crew. As a result, the promotion and reach of their music videos go a lot farther, faster, and for less. For bands that don't have huge budgets, there are tech tools out there to help. An ex-MTV producer turned online video company co-founder discusses the latest technology, and, how to spread the word far and wide via social media.

search:
  Producing Killer Videos Without the MTV Budget Matthew Mills Space Station MediaMike Rosenthal OK Go/ParacaduteNaveen Jain Sparkart Group IncTom Hartle BANDWDTHJason Hsiao Animoto


name_last: How Brands Are Using Entertainment & Social Media
name: How Brands Are Using Entertainment & Social Media
name_index: H
website_link: http://www.sobe.com
hashtag: #brandertainment
event_category: Future15
event_sub_category: Future15
search: How Brands Are Using Entertainment &amp; Social Media Rami Jabaji PepsiCo/SoBe Beverages
original_serial: event_IAP7706
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Rami Jabaji (PepsiCo/SoBe Beverages)

  Summary
  Entertainment is the key to attracting attention – in the age of online videos, the coolest and funniest content can draw millions of views and turn into memes that generate awareness around the world. Brands are always on the lookout for the freshest, most creative, and most entertaining ideas and influencers to help them spread the word about new products and campaigns in a way that breaks through the clutter and sticks out in the minds of consumers. This panel provides an opportunity to connect with brands and leading online entertainment outlets that are constantly changing the game in the world of “brandertainment” as they share their insights into what makes these campaigns hit the mark with consumers.


name_last: Outside Industry: The Story of SXSW
name: Outside Industry: The Story of SXSW
name_index: O
picture_big_url: http://img.sxsw.com/2011/films/F31151.jpg
website_link: http://www.thestoryofsxsw.com
youtube_link: http://www.youtube.com/watch?v=ONC309iXvuc
event_category: Screening
event_sub_category: Documentary Feature
search: Outside Industry: The Story of SXSW Alan Berg
original_serial: event_FS11445
original_venue_serial: Vimeo Theater
description:
  Director: Alan Berg
  USA | 82 minutes
  Arts + Labor


  Starring:
  Roland Swenson, Nick Barbaro, Louis Black, Louis Meyers, Michael Corcoran, Joe Nick Patoski, Tim Hamblin, Mojo Nixon, Bill Davis


  Austin in the 80’s had one of the cheapest costs of living of any city in the US and one of the most vibrant music scenes. Four guys living on next to nothing created a music event in the hopes of giving outsiders a way to connect with music industry insiders. Their creation grew to be the biggest music industry event in the world. Along the way the conference and its founders have faced criticism, backlash, and even arson! In the constantly changing landscape of the music industry, SXSW has become what many consider to be the benchmark of alternative culture.


name_last: Catherine Hardwicke's Directing Workshop
name: Catherine Hardwicke's Directing Workshop
name_index: C
event_category: Panel
event_sub_category: Various
original_serial: event_FP990071
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Jay Fernandez (The Hollywood Reporter)

  Participants:
  Catherine Hardwicke (Electronic Suggestion)

  Summary
  Join master director Catherine Hardwicke as she brings her stories to life, from concept to camera. The acclaimed director of Thirteen, Lords of Dogtown, Twilight, and the highly anticipated new film Red Riding Hood, (screening at this years film festival), Hardwicke will share her method with an exclusive look at clips, concept drawings, storyboards and more.

  Join master director Catherine Hardwicke as she brings her stories to life, from concept to camera. The acclaimed director of Thirteen, Lords of Dogtown, Twilight, and the highly anticipated new film Red Riding Hood, (screening at this years film festival), Hardwicke will share her method with an exclusive look at clips, concept drawings, storyboards and more.

search:
  Catherine Hardwicke's Directing Workshop Catherine Hardwicke Electronic SuggestionJay Fernandez The Hollywood Reporter


name_last: David vs. Goliath: Internet Startups Battle Money Giants
name: David vs. Goliath: Internet Startups Battle Money Giants
name_index: D
website_link: http://www.transfs.com
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6614
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Felix Salmon (Reuters)
  Mitchell Jacobs (On Deck Capital)
  Sean Harper (FeeFighters)
  Shamir Karkal (Simple Finance Technology)
  Suresh Ramamurthi (N/A)

  Summary
  The financial services industry has been shrouded in mystery for decades. The internet is finally transforming the financial services landscape by empowering consumers and businesses to research, compare, and demand better prices and service by knowing the competition.

  Mint.com, LendingTree, TransFS and BillShrink caused paradigm shifts which put power in the hands of the customer instead of big institutions cashing in on a lack of knowledge. 

  This panel will leverage the experience of thought leaders in the industry to explore the trends which have led to their success: transparency, honesty, free for user models, disseminating information, etc.

  The panel will also explore what’s at stake in the future both for consumers, small businesses, and big institutions. Is there such a thing as too much transparency? Does the acquisition of startups spreading transparency undermine their value proposition?

search:
  David vs. Goliath: Internet Startups Battle Money Giants Felix Salmon ReutersMitchell Jacobs On Deck CapitalSean Harper FeeFightersShamir Karkal Simple Finance TechnologySuresh Ramamurthi N/A


name_last: How Print Design is the Future of Interaction
name: How Print Design is the Future of Interaction
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/howprintisthefutureofinteraction.jpg
website_link: http://www.kruzeniski.com
hashtag: #inspiredbyprint
event_category: Design / Development
event_sub_category: Solo
search: How Print Design is the Future of Interaction Mike Kruzeniski Microsoft
original_serial: event_IAP7588
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Mike Kruzeniski (Microsoft)

  Summary
  This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.


name_last: Indie Davids Take On Goliath Ticketmaster-Live Nation
name: Indie Davids Take On Goliath Ticketmaster-Live Nation
name_index: I
website_link: http://www.ticketfly.com
hashtag: davidgoliath
event_category: Panel
event_sub_category: Touring/Venues
original_serial: event_MP6247
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Andrew Dreskin (Ticketfly)

  Participants:
  Andrew Kaplan (JAM Productions Ltd)
  Boche Billions (The Billions Corporation)
  John Read (US Dept of Justice)
  Mitchell Frank (Echo & Echoplelx)
  Nathan Hubbard (Live Nation Head Office / Touring)

  Summary
  The Ticketmaster-Live Nation merger was expected to change the touring industry as we know it, but what actually has changed? This panel discusses the effects of the merger on venue owners, bookers and bands.  If approached effectively this merger could benefit the little guys out there. Then again, they might be crushed by the larger giant. There might even be ways for a mutually beneficial system out there in which large and small players can coexist. Come see if that is even possible.

search:
  Indie Davids Take On Goliath Ticketmaster-Live Nation Andrew Kaplan JAM Productions LtdBoche Billions The Billions CorporationJohn Read US Dept of JusticeMitchell Frank Echo &amp; EchoplelxNathan Hubbard Live Nation Head Office / TouringAndrew Dreskin Ticketfly


name_last: Cousins
name: Cousins
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42752.jpg
website_link: http://www.myspace.com/cousinscousins
event_category: Showcase
event_sub_category: Pop
search: Cousins
original_serial: event_MS11308
original_venue_serial: Paradise
description:
  COUSINS, is bare bones, a playful and dynamic guitar and drum/vox two piece. Formed in the spring of 2009, COUSINS features Pat Ryan on Guitar, Aaron Mangle on drums and vocals.The songs reflect a playful attitude towards life in a small city and the merging of art practice and rock n’ roll. Inspiration is drawn from scraps of paper written by children, news stories about teens smashing cars, and narratives inferred from old 35mm slides.

  The show is loud, poetic, and potent. People dance and push each other a bit but only because they're happy. Some say COUSINS like a mountain, others say it's like creeping fog. There are screams and whispers, smashing, chunks and melody. 

  Cousins are releasing a brand new 7' on NOYES records in March 2011
  & have just released a second split with fellow halifax weirdos DUZHEKNEW


name_last: The Felice Brothers
name: The Felice Brothers
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/3952.jpg
website_link: http://www.thefelicebrothers.com
event_category: Showcase
event_sub_category: Rock
search: The Felice Brothers
original_serial: event_MS13852
original_venue_serial: Auditorium Shores Stage (Lady Bird Lake)
description:
  The Felice Brothers  Bio 
  Celebration, Florida out April 19, 2011 on Fat Possum

  '
  what separates The Felices' mud-stomping folk from that of their peers is their no-winking honesty  the sense that these songs and the places and people they're singing about aren't literary devices but actual people doing their damnedest to rage against the growing darkness.' 
   Filter Good Music Guide, 2009

  Here's what's already known about The Felice Brothers: they are a close-knit band of two brothers and three longtime friends, all in their twenties.  They are self-taught, not one of them played an instrument prior to the band's inception in 2006 when they started busking in New York City subway stations.  The Felice Brothers have released three full-length albums; their last, Yonder Is The Clock, on Team Love Records (2009).  The majority of their work was recorded in a converted chicken coop in upstate New York near their hometown of Palenville.  Esquire, Filter, The New York Times, NPR, Spin, Time Out New York, Uncut, and Under The Radar have praised them, among others.  They are on virtually constant tour in the States and overseas, and have performed at festivals including Bonnaroo, All Points West, Outside Lands, Langerado, and the Philadelphia Folk Festival.  Recognized for their live show, The Felice Brothers will play for their audience come hell or high water; the foremost example is their transcendent performance at the 2008 Newport Folk Festival, where they soldiered on, unplugged, in the rain, and barefoot in the mud after a lightning bolt shorted their stage's power supply. 

  Here's what might come as a surprise about The Felice Brothers: their new and fourth LP Celebration, Florida is an exhilarating amalgamation of frightening horn sections, unexpected 808s, ambient synth lines, schoolyard taunts, booming, primitive drum beats, heavy bass lines, piano, violin, accordion, ringing guitars, rave beats, and sinister acid jazz that captivates and mystifies.  Recorded in the library and theater of Beacon, NY's old high school, the band explores a multitude of sounds and instrumentation throughout the expansive album.  It's inspired, imaginative, heady, menacing, passionate, and rollicking.  Most importantly, it's as steadfastly authentic as ever, expanding upon the dark, woozy undercurrent of ramshackle barroom blues, vaudevillian atmospherics, and surreal storytelling of their previous albums.  Under The Radar wrote in a review of Yonder Is The Clock that The Felice Brothers find 'inspiration and freedom rather than constraints in the traditions of folk music.'  Celebration, Florida revels in this inventive, outlaw spirit; it's the sound of a band that knows its roots and knows where it's growing.  It's a group who just might expand the definition of Americana music along the way. 

  Celebration, Florida casts scenes of dreamy characters and stories interwoven like a block of primetime TV.  Among the tales: a young woman who sets off to find a secret paradise; a teenager who enters a boxing gym in Catskill, NY; a late night host recounting his rise to fame to his honeybee while traveling in a private jet; shady degenerates who get lost in a mystery concerning a Honda Civic; a young girl who crimps her hair and spies her dead father driving down the road; a Wall Street scandal hits a little too close to home; and even a trip through space to find long forgotten Hollywood parties and hopefully make it back there in time to walk down the red carpet.

  The Felice Brothers are: Ian Felice, James Felice, Christmas, Greg Farley, and David Turbeville.


name_last: The Chevelles
name: The Chevelles
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42548.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Chevelles-Stacey_Loves_Cocaine.mp3
website_link: http://www.myspace.com/thechevelles
event_category: Showcase
event_sub_category: Rock
search: The Chevelles
original_serial: event_MS12508
original_venue_serial: BD Riley's
description:
  “ Its the Who meets the Ramones meets the Easybeats meets Beach Blanket Bingo! Its the criminals Australia wants to ship back to England and call it even! Its the High Priests of the Barbarella Girl God Love Cult!  Its The Chevelles !”   - Little Steven (Sopranos, Bruce Springsteen E Street Band) 2008

  It was the summer of 1989-90. The twin peaks of revivalist 60’s psychedelia and post punk garage rock and roll had collided in Australia. Out of the West Australian surf crawled 4 long haired boys determined to make their own special guitar noise and The Chevelles were born. Featuring members of  The Stems, The Kryptonics and The Freuds the band has showcased a wave of blistering guitars, soaring harmonies and head shaking tunes through their 20 year history with over 20 releases including 5 full length albums and 4 “best of” compilations.

  The bands debut album was “Kids Ain’t Hip” (1992) was released in Australia and Europe through Survival Record. The single 'Show me your Love' received high rotation airplay on JJJ in Australia and the band quickly developed an underground Australian and European following which was backed up by extensive touring in both regions. The bands 2nd studio album through Survival Records 'Gigantic' (1993) was released to rave reviews both in Australia Europe and Brazil.  The band featured prominently in many rock radio/TV playlists all across Europe. In France, 'Gigantic' spent two months on the Rock 30 Radio Chart, entering at No 3. along side such luminaries as Sugar, Suede and Aerosmith. By the end of 1994 the band had blazed their way around Australia 3 times and slayed it all over Europe with an electrifying 42  date  tour.
  1997 saw the band release the compilation 'Delirium' in Brazil which cemented the band in the surf market in the country. Between 1999 and 2004 the band toured the region 4 times, featured tracks in 3 surf movies and played wild beach festival to over 30, 000 people. 'Rollerball Candy”(1999) was released in Europe, Australia and Brazil further cementing the band as the torch bearers of Australian Garage Power Pop movement. “Girl God” (2003) through San Francisco Label ZIP Records was the first US release of the band. It saw the band added to numerous college radio playlists and develop a solid underground fanbase in the US through touring.
  In 2008 the band signed their whole back catalogue to Little Steven's (Bruce Springsteen's E-Street Band, The Soprano's) Wicked Cool Records in New York and signed a worldwide publishing and new 5 album deal which saw the release of the compilation 'Barbarella Girl God -Introducing the Chevelles' to the US market. The bands whole back catalogue was added to I-Tunes and tracks were included in the worldwide release of the cult Sony Game 'Rockband”. The band also recorded a track 'Get Back to New York City' for the US Fox Sports NBL World Series.  'Accelerator' is the 5th full studio album and second album release though Wicked Cool Records. The album was recorded at Forensic, Lounge and Atomic Studios in Perth over a 12 month period and mixed by the late John Villani at Northbridge Sound Studios. It is the bands finest album to date showcasing waves of garage rock and roll and soaring 'beach boy-eske' harmonies.
  The Chevelles have played over 1000 live shows in their career and have earnt  their reputation as  “Australian Cult Garage Power Pop Legends” The band is a Tsunami of guitars and melody live.  In 2007 they broke the all time bar and attendance records at their showcase at famed SxSW venue JB Reillys, Austin Texas. 

  In 2011, their 21st Anniversary Year… The Chevelles grab their boards and guitars and fire up their full blown 350 chevy again and do what they do best… play sweaty rock and roll all over the world. The 21th Anniversary World tour starts in January at the prestigious Australian Festival  “Southbound” and the year ahead will see the band extensively tour Australia, the US (including SXSW 2011), Europe and Brazil.

  'The Chevelles play the loudest power pop known on this earth! Thats undeniable.' Paisley Umbrella, USA

  'The guitars are some of the biggest in the business, towering power chords straight from the loins of Pete Townsend almost to big and always melodic in an immaculate way' Houston Press, USA


name_last: DJ PS1 & DJ Benzi
name: DJ PS1 & DJ Benzi
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4374.jpg
website_link: http://www.djps1.com
event_category: Showcase
event_sub_category: World
search: DJ PS1 &amp; DJ Benzi
original_serial: event_MS14706
original_venue_serial: The Phoenix
description:
  As a 12-year old kid, Peter Conigliaro walked into his Howard Beach house one day to find his brother messing around with recently purchased turntables. Little did he know it would form the basis for his whole career.
  12-year old Peter is now DJ PS1, one of New York's most sought-after DJs and the go-to guy to rock the rich, famous, semi-famous and infamous. Diddy requests him. Britney hops in the booth when he spins. And when PS1 steps into a club, it's as if a rock star has entered the building.
  But before all the mentions in CosmoGIRL, US Weekly and Page Six, there was a curious kid. 'My brother's a music producer and he put a studio together in our apartment,' says PS1. 'I used to stay up til five or six in the morning every night and just listen to what he was doing. I would mess around but at that age, I didn't know what I was doing. I was just throwing records on.'
  The addiction had begun. Like the junkie getting his first fix for free, the budding DJ knew he wanted nothing more than to get on the decks and stay there. At 18, after random one-offs at Queens teen parties, friend and mentor DJ Skribble took PS1 on the road for six months, playing over 20 cities across the country. 'It was nuts going to a different club every other day,' he recalls. 'I got no sleep, but it was crazy fun. That was the turning point for me where I said, 'I need to do this now.''
  As the club gigs became more frequent, PS1 also took time to indulge in his other passion: sneakers. The owner of, at one time, over 400 pairs (Including a $2,000 custom-made pair), he opened and ran N7, a chic sneaker store in Williamsburg, Brooklyn before deciding to call it quits and DJ full-time.
  Since then, PS1 has held it down all across the country, dominating New York's top clubs like Marquee, Cain and Pink Elephant while locking in residencies at Atlantic City's mur.mur, Foxwoods' Shrine and New Jersey's Bliss. His sets, mostly electro and pop with hip-hop thrown into the mix, are an ADD patient's dream. 'When I spin, I don't play a record longer than 20 seconds,' says the DJ. 'I'll play the hook and get out.'
  It's this creativity and constant energy that have made PS1 a favorite on the celebrity set, and his picture routinely pops up in all your favorite guilty pleasure magazines. Having been on the road since he was 18, PS1 feels right at home in any major city, instinctively knowing what does-and doesn't-work in a set regardless of where he is. Now if we can just prevent Britney from interrupting his sets.


name_last: Fuck my life
name: Fuck my life
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F21742.jpg
website_link: http://www.quepenatuvida.com
youtube_link: http://www.youtube.com/watch?v=GGCdGYK1viU
event_category: Screening
event_sub_category: Narrative Feature
search: Fuck my life Nicolás López
original_serial: event_FS11276
original_venue_serial: Alamo Lamar B
description:
  Director: Nicolás López
  CHILE | 94 minutes
  Sobras


  Starring:
  Ariel Levy, Lucy Cominetti, Andrea Velasco, Paz Bascuñan, Leonor Varela, Matías Lopez, Nicolas Martinez, Ramon Llao, Ignacia Allamand, Claudia Celedón


  Javier wants to forget his ex. But it's impossible when she's always online. Getting drunk and partying it's the only solution. Or not. 
  'Normally romantic comedies are like torture for me, but this one I loved and
  laughed all the way through.  I'm just amazed that someone as creepy as Nicolas
  Lopez understands relationships so well.'
  -Eli Roth, director of Hostel.



  Preceded by: 
  Room 4 Rent
  Director: Max Weissberg
  World Premiere | USA, 2010, 8 MIN


name_last: Intimate Stranger
name: Intimate Stranger
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/40476.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Intimate_Stranger-Beastie_Queen.mp3
website_link: http://www.intimatestrangermusic.com
event_category: Showcase
event_sub_category: Rock
search: Intimate Stranger
original_serial: event_MS12025
original_venue_serial: Maggie Mae's
description:
  We've got Anglo-Chilean avant-pop phenomenon Intimate Stranger who recently moved to Austin from Santiago. Their album 'Under' is getting extensive radio play, (including Austin's 101 X, BBC Radio 6, Horizonte, Radio Zero and Rock and Pop) and was voted amongst the top national albums of 2010 by 6 of Chile's major music critics. Leading music magazine Extravaganza highlighted them as one of the best live acts in the capital stating: 'Live, this quartet is a killer unit that overwhelms the audience with waves of noise and electricity, and has become by far one of the best shows in the capital. Their performance is flawless.' After their January 2011 show at the Knitting Factory, New York, Spinner's Annie Reuter, wrote 'Frontwoman Tessie Stranger has been named one of the 'Leading Ladies of Rock' by Rolling Stone Chile and last Friday she demonstrated just why. With powerful stage presence, her vocals immediately grab the listener. Her singing combined with atmospheric guitar effects, soaring synth melodies and solid drum rhythm had concertgoers energized and dancing along.' In the same month The Austin Chronicle chose them as one of Austin's best new acts and among the top ten to watch out for in 2011.


name_last: Artistic Collaborations via Skype: Turning Distance into Drama
name: Artistic Collaborations via Skype: Turning Distance into Drama
name_index: A
event_category: Panel
event_sub_category: Various
original_serial: event_FP990140
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Beth Burns (The Hidden Room Theatre)
  Conor Roche (Roundhouse)
  Derek Kolluri (Sustainable Theatre Project)
  Judd Farris (N/A)
  Mimi Poskitt (Look Left Look Right)
  Rachel Watkinson (Look Left Look Right)
  Robert Matney (The Hidden Room Theatre)

  Summary
  Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company 'The Hidden Room' and London company 'Look Left Look Right' are working on a cutting edge theatre project together via Skype: 'You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas.'  Together they are finding inspiration and a solid new work model.  International rehearsal demonstration included!

  Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company 'The Hidden Room' and London company 'Look Left Look Right' are working on a cutting edge theatre project together via Skype: 'You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas.'  Together they are finding inspiration and a solid new work model.  International rehearsal demonstration included!

search:
  Artistic Collaborations via Skype: Turning Distance into Drama Beth Burns The Hidden Room TheatreConor Roche RoundhouseDerek Kolluri Sustainable Theatre ProjectJudd Farris N/AMimi Poskitt Look Left Look RightRachel Watkinson Look Left Look RightRobert Matney The Hidden Room Theatre


name_last: The Devil's Box
name: The Devil's Box
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F30289.jpg
website_link: http://DevilsBoxMovie.com
youtube_link: http://www.youtube.com/watch?v=i5XZtvEsCLc
event_category: Screening
event_sub_category: Documentary Feature
search: The Devil's Box Jason Hammond
original_serial: event_FS12279
original_venue_serial: Vimeo Theater
description:
  Director: Jason Hammond
  USA | 91 minutes
  Dog On Fire Films, LLC


  Starring:
  Wes Westmoreland III, Mia Orosco, Dennis Ludiker, Larry Franklin, Bubba Hopkins, Sedra Bistodeau, Carl Hopkins, Steve Williams, Bryan Duckworth, Wade Stockton


  Some of the most acclaimed musicians in the country share their dedication and drive as they introduce us to a unique American art form- Texas-style fiddling. Follow five contestants who compete in the renowned Fiddlers’ Frolics, and meet the lively characters who inhabit this extended family of passionate musicians.


name_last: Reindeer Spotting - Escape from Santaland
name: Reindeer Spotting - Escape from Santaland
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F31457.jpg
event_category: Screening
event_sub_category: Documentary Feature
search: Reindeer Spotting - Escape from Santaland Joonas Neuvonen
original_serial: event_FS11452
original_venue_serial: Alamo Ritz 2
description:
  Director: Joonas Neuvonen
  FINLAND | 84 minutes


  Without moralizing the film shows the real life of a group of friends in the Arctic Circle, dabbling in petty crime and hard drugs. Disturbing, brutal and beautifully honest. 'Trainspotting' in Santa Land.


name_last: Scala & Kolacny Brothers
name: Scala & Kolacny Brothers
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1441.jpg
website_link: http://www.scalachoir.com
event_category: Showcase
event_sub_category: Pop
search: Scala &amp; Kolacny Brothers
original_serial: event_MS12737
original_venue_serial: Stubb's
description:
  Scala & Kolacny Brothers
  Biography 2011

  When the email arrived last May, the Kolacny brothers thought it was some kind of joke. It purported to be from Hollywood, an enquiry about their music. There was a particular song they'd done that would perfectly suit the trailer of a forthcoming movie, it said. 'Yeah,' the brothers thought, 'right.' It wasn't the sort of email that two classically trained musicians from a small Belgian town were used to receiving. But the request was genuine. And the film turned out to be The Social Network. It transpired that the director, David Fincher, is a huge fan.

  The song in question is a hauntingly beautiful acoustic reworking of Radiohead's Creep  sung by a female choir accompanied by a single piano. In July 2010, two months after the brothers received the email, the Social Network trailer was released  featuring more than two minutes of Creep. The powerful music was centre stage, heightening a growing sense of unease like a chorus of fallen angels. Like the film itself, the trailer has been a huge global hit  more than 250m people have seen in the Cinema, on TV or online. Thanks in part to the subsequent buzz on social media, traffic to the brothers' website went through the roof: their interpretation of Creep is an internet phenomenon, watched in various forms around 25m times.

  A record-label bidding war erupted in America  but the brothers chose to sign with Atco, a subsidiary of Warner, with whom they had been negotiating prior to the whole Creep furore. They are releasing an eponymous album in 2011, their first in the US and UK (in Britain, the album will be released on Wall Of Sound). This year they are also embarking on their first American tour, including dates in New York, LA, Chicago and the Coachella and SXSW festivals, with a debut performance in Britain to follow. 

  The Social Network trailer shone a spotlight on the unique musical project that is Scala & Kolacny Brothers  they are an indie-rock choir, comprising of the two Kolacny brothers, Steven and Stijn, and Scala, their all-girl choir. Steven plays the piano, Stijn conducts the choir. The brothers usually work with 30-40 singers aged 16-26 at a time, but these days have more than 200 girls on their books, ensuring plenty of cover for their increasingly busy schedule. 

  Scala & Kolacny Brothers take classic rock and indie songs and reinvent them as elegiac hymns  to breathtaking effect  with the piano often the sole accompaniment to the voices. On occasion they also use drum machines, sequencers and synthesizers, and also often perform with a full rock band. The new album includes versions of Smells Like Teen Spirit (Nirvana), Champagne Supernova (Oasis), With or Without You (U2), Use Somebody (Kings of Leon), Nothing Else Matters (Metallica), Everlong (Foo Fighters) and more. Creep also features, as do three original compositions  Seashell, Masquerade and Our Last Fight.  

  It is Steven who picks the songs and re-imagines them for the choir, sometimes altering the key, the tempo, doubling the choruses, but 'we always keep exactly the same lyrics,' he says, 'that is very important  but the mood of a song can change quite dramatically. It's very strange, because if you hear Radiohead singing Creep and you compare it with our version, it's exactly the same length, same words, same notes, same key. But it's completely different'.

  Rock and indie music works best because 'the beating heart of the songs is often very black and very emotional, and the female voices of the choir add a certain melancholic touch', says Stijn. 'Sometimes they bring out whole new dimensions in the songs  our version of Nothing Else Matters could be classical music; its sound is nothing to do with Metallica any more.' Other influences include the dark electro-pop of Goldfrapp and Depeche Mode, and the brooding mini-symphonies of Massive Attack. 

  Pop, however, works less well. 'Most of the time there is no sadness', says Steven. 'It is too superficial,' adds Stijn. 'We have tried doing Michael Jackson songs but it doesn't work. And the more Madonna or Robbie Williams we go, the more likely we are to fail'. 

  The inspiration to do rock songs came to Steven in 2001 after a friend in London sent him a Radiohead CD, with some recordings the band had done for the radio station XFM, including a live version of Creep. 'There was something so touching and emotional in his performance.' Scala & Kolacny Brothers had already been going for a number of years  the brothers had formed the choir in 1996 and it became successful in their native Belgium, where it was voted Choir of the Year for 1999-2000. But it was a traditional, classical choir, 'performing for older audiences' says Steven, which was 'very nice, but you always play the same old music again and again. It's like cover versions  there are a trillion cover versions of Beethoven's Fifth Symphony. And I didn't like the feeling much, so that's why I started making my own music'.

  Stijn took some persuading  he was worried that the classical press would see Steven's 'indie-rock choir' idea as a cheap gimmick. And his fears appeared well founded when the brothers expanded their repertoire to include their new songs in traditional choir competitions  they were disqualified from one for using 'bad language'. But before a backlash could begin, interest in their music soared in the rock press and on the radio, leading to a record deal with PIAS in 2002; their debut album, Scala on the Rocks, went gold within weeks of its December 1 release. 

  In its new indie-rock incarnation, Scala & Kolacny Brothers found fame in France and Germany, releasing albums in French (Respire in 2004) and German (Grenzenlos in 2005). In 2006 they signed to EMI and launched their own record label and production company, Fratelli. They have released two albums on Fratelli, including a Belgium-only release in 2008, Paper Planes, of original songs written by Steven. Steven even had a club hit with a dance music track, I Fail, he recorded with the Belgian DJ Regi. Scala & Kolacny Brothers tracks have become an unlikely club phenomenon, with DJs playing their songs as end-of-night anthems. To date they have released eight albums  but their new album is their first UK and US release.

  Before Hollywood came calling, Scala & Kolacny Brothers' music had already begun to infiltrate British and American TV. Their version of The Police's Every Breath You Take has been used by ITV in a promotional clip for Downton Abbey; while in the States one of their original compositions, Our Last Flight, was featured in the FX biker drama series Sons of Anarchy. 

  Meanwhile, their live act has evolved into a formidable multimedia experience featuring custom-made video projections, animation, light shows, electronic sampling. The girls' headset mics allow them to move freely onstage or even mingle among the standing audiences, 'and that's really powerful', says Stijn. They attract a far more varied audience than they did in their classical days  now classical fans young and old mix with rock fans and indie kids. 

  They now travel like a rock band, in three tour buses. And they continually reinvest in the latest technology for their live shows  audio and video equipment, new film clips; even the buses themselves are state-of-the-art. 

  Gig venues can be anything from churches to rock venues for a couple of thousand fans to huge outdoor performances and music festivals. They have played to 50,000 people in Germany, and 40,000 last year in Quebec; they have also performed in Russia and Japan. This year, they will debut at the Coachella and SXSW festivals in America. 

  'Can you imagine, all those young women on tour?' laughs Steven. 'It's pretty much rock'n'roll  so you need to have discipline or after a few dates you will have singers being ill.' Having a large roster helps. 'It took years to learn our lesson, but now we ensure there are always other singers available.' 

  The brothers attribute their success in part to their hometown of Aarschot (population: 15,000). Surrounded by woodland, it is a pretty, historic town with a flourishing café society. 'We really like living here,' says Steven. 'Life is good. And I am convinced that we were able to build everything we have because we started really small in a small town. It has been really important for us to grow slowly. We never had a commercial masterplan for success  what we do comes from the heart.' 

  The choir is the result of years of practice. The brothers both studied piano, Steven at the Royal Conservatory in Brussels, Stijn at Lemmensinstitute in Leuven. Steven graduated in 1992, nine years before his younger brother Stijn completed his education, the latter going on to study musicology at the K.U.Leuven University, 'but I never finished my dissertation'. Steven taught music while he waited for his brother to finish studying, but 'I wasn't very good at it', and so the brothers assembled an 18-girl choir on April 2, 1996 as a weekend project, to 'do something creative'. It was years before they performed in public. And Steven only quit teaching after Scala & Kolacny Brothers had morphed into an indie-rock choir in 2002. 

  But even the brothers' esteemed teachers didn't spot their full potential. 'The only examination I failed at Lemmeninstitute was choir direction,' says Stijn. 'What a joke!' Scala & Kolacny Brothers' subsequent Hollywood success, their spectacular bridging of the classical-rock divide, and their spine-tingling celestial performances have been the perfect middle-finger reply. 

  http://www.scalachoir.com


name_last: Brooke Fraser
name: Brooke Fraser
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/39736.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Brooke_Fraser-Something_in_the_Water.mp3
website_link: http://www.myspace.com/brookefraser
youtube_link: http://www.youtube.com/watch?v=f0pMgzYUEwA
event_category: Showcase
event_sub_category: Pop
search: Brooke Fraser
original_serial: event_MS11910
original_venue_serial: St David's Historic Sanctuary
description:
  Held every year on verdant polo grounds in Indio, California, the Coachella Valley Music and Arts Festival is many things to many people: A way to hear the best alternative music, a giant lawn party of hipsters wearing hemp sunhats, or the one place you can gawk at members of super-bands as they ride around on golf carts. For Brooke Fraser, Coachella 2009 was the event that re-awakened her desire to make music. It was April and the New Zealand-born singer and songwriter was burnt out after completing a three-year tour supporting her second album, 2006’s Albertine, which debuted at No. 1 in New Zealand, reached five times platinum, and remained in the Top 20 for nearly a year. “I felt so exhausted, I could barely get out of bed,” Fraser says, “let alone think about writing songs for a third album.”

  As the sun went down over Indio on the Saturday night of Coachella 2009, Fraser found herself watching one of her favorite bands, Fleet Foxes. “Robin Pecknold began to sing and the purity of his voice seemed to melt away every memory of trauma and disillusionment,” she recalls. “Then the other voices joined his and it all felt so human and honest; I and everyone around me was enthralled.  We were all being spoken to, and we were all listening. It was a moment where I remembered the power of music as a language, a connector. I remembered that I’ve been given the gift of speaking a particular dialect of this language and realised I didn’t have the option of being resigned to silence and I didn’t want it.”

  The experience inspired the song “Coachella” — one of several emotionally resonant and uplifting tunes on Fraser’s new album Flags, a dreamy, alternative-pop collection that showcases her agile soprano, lilting melodies, and knack for telling her stories through the lives of vibrant characters on songs like “Betty,” “Crows and Locusts,” “Jack Kerouac,” and “Ice on Her Lashes.” “I’ve never used as many characters or as much narrative in my songwriting as I have on this record,” Fraser says. “On my previous albums [2003’s What To Do With Daylight and Albertine], I was singing completely as myself, which is why I think I got so burnt out from touring. Albertine was inspired by incredibly significant events and people and every time I’d sing I’d go back to that moment where my heart was ripped open. So singing such heavy songs nearly every night for three years took a toll. On Flags, it’s still me speaking, but it’s me speaking through the voices of different characters and their stories. It’s more survivable.” 

  “Betty” (co-written with Switchfoot’s Jon Foreman and Ben West of Detroit indie duo The Real Efforts of Real People) is about a cool, unapproachable girl who hides her Canadian-shaped birthmark - a thinly veiled metaphor for all the other things she is afraid to show people.  “Crows and Locusts” is a Steinbeckian story of a farming family helplessly witnessing the decimation of their crops through various forms of pestilence, told through the eyes of the young daughter. “Ice On Her Lashes” is a meditation on the cycle of grief. “There’s that moment when you get a phone call and find out that something life-shattering has happened and you look around and wonder how other people are still going about their daily lives, sitting in traffic or buying milk, when yours has just been changed forever,” Fraser says. “The song is about how most of us will at some point be somewhere in that cycle. Life goes on and the pain doesn’t go away, but becomes liveable.” Other album highlights include the rollicking pub song “Orphans, Kingdoms”, the high-energy, summery romp “Something in the Water”, “Who Are We Fooling?” a duet with Aqualung’s Matt Hales, co-written by the two, and the title track “Flags”, a meditation on injustice.

  Fraser wrote the songs in bursts, making writing trips to the Appalachian mountains of North Carolina and Northern California’s Bodega Bay before she and her husband decamped from their home in Sydney, Australia, to Los Angeles in February 2010. Once in L.A., Fraser invited a group of local musicians, including guitarists Michael Chaves and David Levita (who played on Albertine), to join her in the studio where they set Fraser’s powerful stories to exquisitely textured backdrops of acoustic and electric guitars, bass, drums, piano, strings, horns and wild percussion often played on the body parts of Brooke and the band themselves— creating an earthy, organic feel to the proceedings. The album was engineered and mixed by Joe Zook and produced by Fraser herself.

  “I’ve always written and played my own songs and had my very particular say in the way they sound, and it just began to get to me the way people would ask, ‘Who’s going to make your next record.’” Fraser says. “Just this idea of ‘What man is going to help you to be a musician?’ I’m a good musician and I know what I want. People hire a producer because they like the sound that particular producer can create. I didn’t want someone else’s sound. I didn’t want someone else’s idea of my sound. I wanted my sound.”

  Fraser’s confidence is rooted in a life-long history steeped in music. Her mom discovered her plinking out “Do-Re-Mi” from The Sound of Music on the piano when she was two, and made sure her daughter had access to instruments. Fraser grew up in New Zealand’s capital city of Wellington, and her earliest musical memory is of watching her great-uncle Athol, “a one-armed trumpet player,” practice circular breathing on his horn. At seven, she began piano lessons. At 12, she began writing songs after a music teacher asked her class to compose an original tune about Christmas. “I discovered that I felt at home in the process of creating words and melodies,” she recalls. “And I’ve been writing ever since.” 

  Fraser fell in love with the confessional lyrics and timeless melodies of James Taylor, Carole King, Joni Mitchell and Paula Cole, and eventually began to play the guitar. In 2002, when she was 18, Fraser signed with Sony Music and moved to Auckland where she played regularly at local venues while she wrote the songs that would appear on her debut album, What To Do With Daylight. That album, released in New Zealand in 2003, debuted at No. 1 and achieved gold status the same week. It eventually went eight times platinum, selling more than 120,000 copies in New Zealand alone, and remained in the Top 10 on the album charts for more than a year. The album spawned five Top 20 singles and made Fraser a star in her home country, leading to 2004 tours of Australia and New Zealand with John Mayer and David Bowie.  

  In 2005, Brooke took a trip to Rwanda, 11 years after a genocide that claimed the lives of nearly one million people. During the journey, she met and befriended a number of Rwandans who entrusted their stories to her, including an orphan named Albertine, the namesake of her second album, which was released in the U.S. in May 2008. After being featured on the iTunes homepage as an “Editor’s Choice” selection, Albertine album climbed to No. 5 on the digital retailer’s U.S. album chart. Fraser toured the States that fall, winning over audiences with her dry wit and warm stage presence. 

  Now she’s starting anew with Flags, the title inspired by her writing trips into the more remote parts of the U.S. “I was traversing these incredible landscapes and wondering at all the people who had worked this land and what their lives were like, how they had come to arrive in and then leave these places.  One day this image of a flag popped into my mind and I thought, ‘Our lives are like flags - flying for a short while, a stake in the ground, marking our territory,’” she says. “We fly our colors - our history, belief system, culture, identity – but eventually our flag will wear out and return to the ground and someone else’s flag will replace our own. I feel like that theme weaves its way through my new songs, like ‘Ice On Her Lashes’, ‘Crows and Locusts’ and of course ‘Flags’. The characters in these songs were flags, and now we’ve come to plant our flags in the ground where they once were.” 

  ###

  Flags was released by Wood & Bone Records on October 12th, 2010.


name_last: Subtle Sexuality: NBC.com Adds Spice to Shows
name: Subtle Sexuality: NBC.com Adds Spice to Shows
name_index: S
website_link: http://www.nbc.com
hashtag: #nbcsxsw
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6348
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Carole Angelo (NBC Universal)
  Dana Robinson (NBC)
  Joya Balfour (NBC Universal)
  Neal Pollack (N/A)

  Summary
  NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.

search:
  Subtle Sexuality: NBC.com Adds Spice to Shows Carole Angelo NBC UniversalDana Robinson NBCJoya Balfour NBC UniversalNeal Pollack N/A


name_last: 12th Planet
name: 12th Planet
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/bands/2906.jpg
website_link: http://www.12thplanet2012.com
event_category: Showcase
event_sub_category: DJ
search: 12th Planet
original_serial: event_MS12069
original_venue_serial: Mohawk Patio
description:
  *
        profile - 
      *
        12th Planet

  John started over from scratch. After seven years touring the world as drum-n-bass maestro Infiltrata, after winning over icons such as Goldie and Photek, John Dadzie gave himself a new name, a new sound, and a new determination. It was 2005 and the gentile beatmaker was inspired by sounds he heard spun by the likes Technical Itch, Skream and Benga. It was dubstep. And it was his calling. Once 12th Planet is born, the story really begins. The British dubstep movement takes hold in LA thanks to 12th Planet and the events he aligns himself with; Smog, Media Contender, HARD, and his own club night Dubtroit. Like the mythological twelfth planet (popularized by controversial author Zecharia Sitchin), our 12th Planet flies perpendicular to the system. His wicked beats are off axis. His subsonic frequencies surround you in their own orbit. America's first king of dubstep is ready for impact.


name_last: Virtual Boy
name: Virtual Boy
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/2141.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Virtual_Boy-Runaway.mp3
website_link: http://www.wearevirtualboy.com
event_category: Showcase
event_sub_category: Electronic
search: Virtual Boy
original_serial: event_MS12194
original_venue_serial: Beauty Bar
description:
  Hotwiring naughty synth lines and dancefloor-crushing beats with elegant harmonic textures and twisted, pop-cultured hooks, Virtual Boy craft a grimy, cinematic sound all their own on the group’s debut EP “How Long Does It Take To Get To Space?,” dropping July 21, 2009 on 1320 Records. But even before Virtual Boy had an official release, taste-making DJs spanning packed clubs to BBC Radio were spinning their atmospheric bangers, which owe as much to Bach and Mozart as they do to Justice, evoking Air as much as Virtual Boy’s heroes-in-glitch Nosaj Thing and The Glitch Mob.

   

  That stylishly oddball set of influences is what happens when two talented young classical musicians discover their shared passion for dusty vintage synthesizers, new electronic-music genres, classic formalwear, and girls that look like they are starring in a ‘60s Godard movie. Out of that distinctive crucible, Virtual Boy was born – the duo taking its distinctive moniker from a rare Nintendo game console gathering dust in a Southern California dorm room. Virtual Boy founders Henry Allen and Preston Walker met freshman year at Chapman University’s Conservatory of Music based in California’s famed Orange County.  Henry arrived from his hometown of Albuquerque, NM to continue studying classical guitar (he recently won a national competition as part of the Chapman Conservatory Guitar Ensemble). Preston, a Southern California native, became part of the Chapman University Choir, which recently toured Italy where he sang for Pope Benedict XVI in the Sistine Chapel. But it was when Henry and Preston began composing together in their Music Technology class that their sonic potential revealed itself. Taught by notable Los Angeles electronic-music mainstay Steve Nalepa, the class featured a stream of all-star guest lecturers including Nosaj Thing, Lorn, Richard Devine, Adam Freeland and The Glitch Mob’s Boreta; these guests shared groundbreaking composition and performance techniques, all while exposing the students to the most innovative, cutting edge electronic music being made today - from dubstep and glitched-out funk to big-room bangers and beyond. Via this inspiration, Virtual Boy developed their own signature sound while producing their weekly composition assignments.

   

  It’s safe to say that Allen and Walker received “A” grades in the class. What they didn’t expect were the accolades that started pouring in from the world outside academia’s ivory towers.  As part of the class’ requirements, each student created a four-song EP, designed their own album art, and produced a multimedia concert performance for a record-release party at the end of the semester. Virtual Boy found their music finding new audiences before they could even complete their coursework, however. In May 2009, with a push from The Glitch Mob’s Boreta, Mary Anne Hobbs dedicated a segment of her influential BBC Radio 1 show to highlighting Allen and Walker’s Music Technology class: Hobbs even gave Virtual Boy a special shout-out, giving their standout track “Lost Treasure” pride of place in her set; as Hobbs’ show was the place where game-changing artists like Burial, Kode9 and Flying Lotus were discovered, this was very big news indeed. After esteemed San-Francisco based producer/rising DJ star Eprom heard Virtual Boy’s iconoclastic beats on Hobbs’ show, he began to champion their sound, dropping their songs in his sets and agreeing to master their tracks. Soon after, live/electronic music pioneers Sound Tribe Sector 9 quickly embraced the Virtual Boy groove: after hiring Allen and Walker to remix 1320 artist Nalepa’s “Sunflowers” single, STS9 were so impressed by the results they agreed to put out “How Long Does It Take To Get To Space?” As such, the EP’s title is starting to prove prophetic: it may take Virtual Boy a minute to hit the cosmosphere, but they might reach the top of their game much, much sooner.


name_last: Rayon Beach
name: Rayon Beach
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/3975.jpg
website_link: http://www.myspace.com/rayonbeach
event_category: Showcase
event_sub_category: Rock
search: Rayon Beach
original_serial: event_MS14016
original_venue_serial: Headhunters
description:
  Rayon Beach are one of the most head-blasting, endorphin-rushing musical anomalies we've stumbled across in a while, and these six tracks of exotic punk psychedelia are just what the doctor ordered. Located terrestrially in Austin, TX but borne of outer limits only imagined by acid casualties trying to find where Syd Barrett lives, Rayon Beach take us on an incredible ride through surreal sound-scapes and off-center arrangements, and pull it all together under a tight black umbrella, soaked in afterbirth and glowing like weird moon rocks. With aural slices so scrappy and inspirational, they effortlessly conjoin shards of obscure noise, not unlike the uncategorizable brilliance of The Deviants, Swell Maps, and The Soft Boys, in that inescapable running of the primal Pink Floyd nuance through the chainsaw-style state of mind.


name_last: Tim Easton
name: Tim Easton
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/39596.jpg
website_link: http://www.timeaston.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Tim Easton
original_serial: event_MS13178
original_venue_serial: Lustre Pearl
description:
  Tim Easton is from Akron, Ohio and currently lives in the village of Joshua Tree, CA.    After wandering around Europe for 7 years as a part time gypsy/full time troubadour, he moved to California to make several folk and rock albums for New West Records.   In 2011, he will have two independent albums out.   A solo acoustic album called TIM EASTON-SINCE 1966, recorded by the campfire in his high desert yard, and BEAT THE BAND, a lushly arranged rock and roll album recorded in Nashville, produced by Aaron Lee Tasjan, Mark Stepro, and Alex Livingstone, AKA   THE FREELAN BARONS, who will join Tim as his backing band for his set at SXSW 2011.


name_last: Drawing Back the Curtains on CSS Implementation
name: Drawing Back the Curtains on CSS Implementation
name_index: D
website_link: http://www.opera.com/
hashtag: #SXCSS
event_category: Featured Speaker
event_sub_category: Panel
original_serial: event_IAP6628
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  David Baron (Mozilla)
  Elika Etemad (W3C Invited Experts)
  Molly Holzschlag (Opera Software)
  Sylvain Galineau (Microsoft)
  Tab Atkins (Google Chrome)

  Summary
  In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.

search:
  Drawing Back the Curtains on CSS Implementation David Baron MozillaElika Etemad W3C Invited ExpertsMolly Holzschlag Opera SoftwareSylvain Galineau MicrosoftTab Atkins Google Chrome


name_last: The Fleshtones
name: The Fleshtones
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/1068.jpg
website_link: http://www.fleshtones.org/
event_category: Showcase
event_sub_category: Rock
search: The Fleshtones
original_serial: event_MS12622
original_venue_serial: Continental Club
description:
  After 16 albums and more than 25 years conquering rock fans in the US and abroad, The Fleshtones have remained amazingly true to their danceable, crowd-pleasing, shindiggin’ rock ethic. And there have been rewards: they even have their own “republic,” Fleshtonia, founded in Gijon by a grateful Spanish fan. These days, they wear the mantle of “world’s best party band” with pride; in fact, they’ve issued a standing challenge to any band out there to a live showdown.

  Says Zaremba: “The Garage thing … A lot of people take it and it’s almost like archeology—very dry, keeping it the same as it was – they’re too much in awe of it. We look at it as an approach … we see it as a living thing. We’ll cover stuff like Sylvester’s ‘Do You Wanna Funk’ and people accuse us of not being pure. We’re working with the essence of rock and roll—the thing that gives you the buzz from the music.”
  Their new long-player, Do You Swing?, delivers 13 revved-up tracks of the band’s patented sound, recorded with Rick Miller (Southern Culture on the Skids) at Miller’s retro-gear filled NC studio, The Kudzu Ranch. With tracks like “Hard Lovin’ Man,” Double Dippin’” and a version of Led Zep’s “Communication Breakdown” that has to be heard to be believed, “it’s what the world has come to expect from The Fleshtones but more so,” cracks Zaremba. It’s raw, it’s raunchy, and most importantly, it SWINGS.


name_last: Chris Chicago
name: Chris Chicago
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3746.jpg
website_link: http://www.jamthehype.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Chris Chicago
original_serial: event_MS14681
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Chris Chicago is a well known and respected member of the Christian Music Industry.  At the age of 28, he already has 10+ years of experience on all sides of the business.  He began as an intern at KLYT, a Christian radio station in Albuquerque, NM, when he was 16 years old.  By the time he was 20, he was Music Director of the station as well as a much loved on-air personality.  He was known as a leader in the industry, which is why he won a NAACR Award for Music Director in 2002, and was nominated for Music Director of the Year and On-Air Personality of the year in the 2004 GMA ECHO Awards.

  When Chris moved to Nashville in late 2005, he founded Shamrock Media Group, which quickly became one of the industry’s top promotion companies.  Chris still pursues his love for radio through Hype Radio. He has been programming and hosting the Hype since 1999.  The Hype is played in more than 125 markets worldwide.


name_last: TV Torso
name: TV Torso
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/41360.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/TV_Torso-Slanderers'_Stew.mp3
website_link: http://tvtorso.bandcamp.com
event_category: Showcase
event_sub_category: Rock
search: TV Torso
original_serial: event_MS13059
original_venue_serial: Barbarella
description:
  TV Torso is a musical band of friendly Texans with an affinity for skewed pop, repetition, skeletal guitar music, minimalism, tuning drum sets, and recording guitar direct. The band is comprised of singer/guitarist Matt Oliver, drummer Jordan Johns, bassist James Rhea, and guitarist Ben Maddox.


name_last: The Interrupters
name: The Interrupters
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F31139.jpg
website_link: http://www.kartemquin.com
event_category: Screening
event_sub_category: Documentary Feature
search: The Interrupters Steve James
original_serial: event_FS11496
original_venue_serial: Paramount Theatre
description:
  Director: Steve James
  USA | 162 minutes
  Kartemquin Films


  The Interrupters follows three individuals who with bravado, humility and even humor work to protect their Chicago communities from the violence they once employed. From acclaimed director Steve James and bestselling author Alex Kotlowitz, this is an intimate journey into the stubborn persistence of violence in our cities. Shot over the course of the year, The Interrupters follows these individuals – two men and a woman -- as they intervene in disputes before they turn violent. The film captures not only their work, but also their own stories of hope and redemption.


name_last: Ruby Jane
name: Ruby Jane
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/44559.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ruby_Jane-Soap_Song.mp3
website_link: http://www.therubyjaneshow.com
youtube_link: http://www.youtube.com/watch?v=sB46fEZfee4
event_category: Showcase
event_sub_category: Alt Country
search: Ruby Jane
original_serial: event_MS14275
original_venue_serial: Victorian Room at The Driskill
description:
  Ruby Jane Biography:

  16-year-old Ruby Jane is the real deal. Born in Dallas, TX, she is a fiddler, singer, songwriter, and multi-instrumentalist bandleader of “The Ruby Jane Show” showcasing her distinctive Americana mix of country, jazz, bluegrass, and blues. With deep familial and cultural ties to Mississippi where she lived for her first 12 years, she now resides in Austin, TX.


  Ruby Jane exhibited a strong connection to music early, and began classical violin instruction at the surprising age of two-years-old. At age eight, Ruby shifted her focus from classical to old-time and bluegrass music. After only six fiddle lessons, she won first place in the first fiddle competition she entered at the McFarland Mall in Tuscaloosa, AL, beginning a run of victories and increasing notoriety as a fiddle prodigy.


  Ruby was granted an apprenticeship by the Mississippi Arts Commission to study under Charles T. Smith, one of Mississippi’s last great old-time fiddlers. This began a period where Ruby would compete in dozens of prestigious music competitions and perform with many bluegrass greats, including Marty Stuart, Rhonda Vincent (“The Queen of Bluegrass”), Jesse McReynolds, Jim Brock, James Monroe, Carl Jackson and many others, with Jim Brock becoming her personal teacher.


  In 2005, Ruby Jane became the youngest invited fiddler in history to play the Grand Ole Opry, sharing the stage with Opry legend Mike Snider at the tender age of 10. Meanwhile the accolades and awards continued to pour in, with Ruby ranking first nationally for kids under twelve in the National Beginners Fiddle Championship, and Second Place on the mandolin in the National Beginner Country Musician Competition. She was also crowned the Mississippi State Fiddle Champion of 2005 for all age groups; the youngest such state champion in the competition’s history.


  Media outlets began to pick up on the Ruby Jane phenomenon, and in 2006 a feature story aired on the CBS Evening News about the then 12-year-old fiddle prodigy. Features also ran in The Christian Science Monitor, W magazine, British Vogue, The New York Times, The Los Angeles Times, and award-winning publications in Russia and Australia. She also recorded her first full-length album eponymously-named “Ruby Jane” and selections were played on bluegrass radio in the United States, Canada, and the Australia. When asked what to identify the highlight of 2006, Ruby mentioned playing on stage with Marty Stuart at “Marty’s Late Night Jam at the Ryman.”


  In 2007, she won a prestigious American String Teachers Association ” Alternative Styles Award” while continuing to tour and write original music. In April, Ruby recorded Creekside with Steve Fishell as producer. Ruby played for her biggest crowd ever at the CMA Music Fest in Nashville when Big & Rich invited her on stage in front of a crowd of more than 60,000 for ABC’s July 23rd primetime special, “CMA Music Festival: Country Music’s Night to Rock.”


  On July 27, 2007 she received an extraordinary honor in music: the Daniel Pearl Memorial Violin at the Mark O’Connor Strings Conference in San Diego, CA. The violin is named for the Wall Street Journal reporter who was murdered in Pakistan in 2002. Daniel was also a violin and fiddle player.


  Ruby Jane made a move to Austin in September of 2007, and began sitting in with Texas greats like Johnny Gimble, Dale Watson, Jim Stringer, and Bob Schneider, Bill Carter, Freddy Powers, and Will Sexton. Ruby joined Dale Watson on stage at Austin’s historic Continental Club her first night in town.


  Ray Benson of Asleep At The Wheel discovered Ruby while looking for a young fiddle player for his play “A Ride With Bob.” Ruby joined the cast in early 2008, and through Ray met her childhood hero Willie Nelson during the production of the album Willie and the Wheel, of which Ruby appears on the bonus track. This led to Ruby touring nationally with both Asleep At The Wheel and Willie Nelson in his “Family Band,” and appearing on the Willie and the Wheel performance on Austin City Limits. Ruby also shared the stage with Lyle Lovett, Willie, and Asleep at the Wheel at the grand opening of the Long Center of the Performing Arts in Austin, that becomes the new home of Austin City Limits in 2011.


  Ruby’s acting in “A Ride With Bob” inspired her to take acting lessons, and she spent a summer in Los Angeles working with noted producer Zalman King on a TV Pilot for a show called “Swinghouse.”


  Ruby Jane’s primary focus now is her own band, entitled “The Ruby Jane Show.” In early 2010 they released Live at Roadhouse Rags, including 9 original songs that highlight Ruby’s prowess as a bandleader. 2010 was busy for Ruby, as she toured France in August with Freddy Powers and the band “Stop The Truck” and then in September at 2010′s ACL Fest, she sat in with Blues Traveler, and then drew over 2,000 people for The Ruby Jane Show Sunday morning performance, being named “MVP of ACL Fest” by the Austin Chronicle.


  Ruby Jane continues to write songs, improve in technique, and mature in style. She can be found making music in and around Austin, whether sitting in with bands and performers from across the musical spectrum, or leading The Ruby Jane Show. She is warming hearts, embracing audiences, and making everyone wonder just where she is bound.


name_last: Nive Nielsen
name: Nive Nielsen
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/39889.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nive_Nielsen-done__and__gone.mp3
website_link: http://www.myspace.com/nivenielsen
youtube_link: http://www.youtube.com/watch?v=VClGYQvDg7A
event_category: Showcase
event_sub_category: Folk
search: Nive Nielsen
original_serial: event_MS12232
original_venue_serial: Lustre Pearl
description:
  We ´re Nive Nielsen & The Deer Children,  from Nuuk, Greenland. Yup, North Pole! We ´ve been playing for about a year and a bit now - made a record back home (produced by john parish and with help from howe gelb & friends from a.o. the black keys, hrsta, wolf parade and other awesome folks), traveled super much playing our songs (which is good cause I always wanted to be an adventurer... I thought that was a real job. This here playing music thing comes pretty close!). We ´re 8, there´s horns and kazoos and ukuleles and drums and more drums... we sing about ghosts and bugs and ghost bugs and also about naughty reindeer and being in love while it snows. Yup... Eskimo indie! Snow songs! Come check us out!


name_last: Social Games: Manipulating Your Brain Chemistry, For Good
name: Social Games: Manipulating Your Brain Chemistry, For Good
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialGamesManipulatingYourBrain.jpg
website_link: http://www.ayogo.com/
hashtag: #makinggamesbetter
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP5539
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Adam Penenberg (Fast Company Magazine)
  Brenda Gershkovitch (Silicon Sisters Interactive Inc)
  Jason Brown (Zynga)
  Margaret Wallace (Playmatics)
  Michael Fergusson (Ayogo Games Inc)

  Summary
  Generally speaking, there's an assumption that casual games are a waste of time. What can playing a 'meaningless' Facebook game for a few minutes really accomplish, anyways? Do I really need to 'rescue' another 'sheep'? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call 'Casual Social Games' represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.

search:
  Social Games: Manipulating Your Brain Chemistry, For Good Adam Penenberg Fast Company MagazineBrenda Gershkovitch Silicon Sisters Interactive IncJason Brown ZyngaMargaret Wallace PlaymaticsMichael Fergusson Ayogo Games Inc


name_last: Writing Workshop with @BettyDraper: Saying It Short
name: Writing Workshop with @BettyDraper: Saying It Short
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WritingWorkshopWithBettyDraper.jpg
website_link: http://www.brandfictionfactory.com
hashtag: #WWBD
event_category: Future of Journalism
event_sub_category: Solo
search: Writing Workshop with @BettyDraper: Saying It Short Helen Klein Ross Brand Fiction Factory
original_serial: event_IAP7579
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Helen Klein Ross (Brand Fiction Factory)

  Summary
  In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: 'For sale: baby shoes. Never worn.'


name_last: Lynval Golding and Contra Coup
name: Lynval Golding and Contra Coup
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44060.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lynval_Golding_and_Contra_Coup-Why_PT_1.mp3
website_link: http://www.myspace.com/stiffupperlipsss
event_category: Showcase
event_sub_category: Reggae
search: Lynval Golding and Contra Coup
original_serial: event_MS11295
original_venue_serial: Flamingo Cantina
description:
  Lynval Golding (born 24 July 1951, Saint Catherine, Jamaica) is best known as a rhythm guitarist and vocalist with the British 2 Tone Records band, The Specials.
  He went on to co-found Fun Boy Three with Terry Hall and Neville Staples.  Recently he was touring with the English Beat, a reunion version of another second wave ska band, and played with a  newer band, Stiff Upper Lips, in the Seatlle, Washington area.  In 2007, he appeared at the Glastonbury Festival, on the Pyramid Stage, with Lily Allen.  He also appeared on the Park Stage with Terry Hall, Damon Albarn and Shlomo.  Later that year he appeared with Pama International, at the Dunstaffnage music festival near Oban, Scotland, as well as many other European dates.
  IN 2009, The Specials reunited and have since been playing to huge sold out venues.  In  May of 2010, Lynval played a string of shows with Billy Geoghegan and Mark Wilson, of the band Contra Coup.  It worked well and plans were made to work on Lynval's new record together, along with Lynval's long time friend, Andy Sodt.  A Lynval Golding European tour is being planned for summer 2011.

  Contra Coup - The Foundation of this eight-piece group is heavy drum and bass rhythms topped with sweet melodies and harmonies, all fusing with the same bold originality that defined the 1977 punk scene.  Contra Coup formed as a band in November 2006 after several members of a temporary backing band, The Lonestar Rockers, completed a tour of the Southern United States with reggae legend Clinton Fearon (Studio One, The Gladiators, Black Ark Studio).  Inspired by Fearon's authentic and original style, these musicians - former members of The Stingers ATX, Five Ton Chicken, Burning Spear's Burning Band, DJ Kane of the Kumbia Kings and many others- gathered in a recording studio three months later to record On Time, their first full-length album, which was produced by Fearon, and included four dub versions mixed by Victor Rice, who has produced records for such acts as The SLackers, The Toasters, Rocker-T and many more.  While being a very cohesive unit in the studio, Contra Coup has evolved into a very dynamic live act as well.  Contra Coup is featured on the 'Love I Can Feel - A Groove For The Cure' benefit record along with such artists as Doreen Shaffer, Clinton Fearon, General Smiley and many more.  Contra Coup played the backing tracks for the record as well as performed the title track.  A second European tour proved successful, in May 2009, taking the band to more than a dozen more cities than the previous tour of Europe in 2006-2007.
  IN early 2010, the band released their sophomore record, a double L.P. titled 'Run For The Moon'.  This record featured many guest artists that the band has worked with from all over the world.  After a fairly quiet release of the record, dur to health issues experienced by one of the band, they immediately started work on the next one, due to be released in July 2011.  Though there were limited live performances in 2010, Contra Coup has teamed up with Lynval Golding (The Specials, Fun Boy Three) to work on two new records and to perform together in Spring/Summer of 2011.  A summer European tour is being planned to promote the new records by both Lynval Golding and Contra Coup.


name_last: The Interactive Awards Pre-Party
name: The Interactive Awards Pre-Party
name_index: I
hashtag: #sxswinteractiveawardspreparty
event_category: Party
event_sub_category: Various
search: The Interactive Awards Pre-Party
original_serial: event_OE00098
original_venue_serial: Hilton Hotel
description:
  Join us for appetizers and drinks preceding the official SXSW Interactive Awards Presented by Adobe ceremony. Meet and mingle with industry professionals, get a glimpse of the Interactive Awards finalists on the red carpet and guess which finalists will go home with the coveted trophy.


name_last: Jack Savoretti
name: Jack Savoretti
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/41533.jpg
website_link: http://www.myspace.com/jacksavoretti
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Jack Savoretti
original_serial: event_MS12360
original_venue_serial: Stephen F's Bar
description:
  Jack Savoretti is currently recording his much-anticipated third album.  As of yet untitled and due for 2011 release, this record sees Jack teaming up once again with celebrated producer/ songwriter Steve Booker.  Not since co-writing songs for Jack’s debut, Between The Minds, have the pair worked together. 

  In the meantime it’s fair to say, if not a little of an understatement, that both have kept themselves very busy.  Steve Booker has received accolade after accolade, most notably for his co-write of Duffy’s worldwide hit Mercy.  Jack on the other hand went from being one of 6 artists to watch on Jo Whiley’s Inside Track to achieving Radio 2’s Record of the Week.  He also released his second album Harder Than Easy.  Unfortunately, only a US release made the cut as Jack departed from his Record Label briefly after.  However, even without touring, the album nevertheless received impressive support from US TV Networks, featuring prominently on Grey’s Anatomy, One Tree Hill and Greek. 

  While Jack’s song writing has always surpassed expectation, this new collection of songs sees an artist coming of age.  Perhaps extensive touring through the UK and Europe sharing stages with Corinne Bailey Rae and Gavin De Graw provided him the perfect environment in which to flourish, otherwise known as that age old finishing school for artists, the road.  Or maybe time spent during the Harder Than Easy sessions at Jackson Browne’s studio with musicians the calibre of Larry Taylor (Canned Heat) proved an invaluable source of inspiration.  No one can say really, but this album will shine a light on a talent stepping out of the shadows and he will leave you wanting more.


name_last: Gamebouy
name: Gamebouy
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3142.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/GAMEBOUY-Feel_good.mp3
website_link: http://www.facebook.com/pages/Gamebouy/162915207059093?ref=ts
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Gamebouy
original_serial: event_MS12134
original_venue_serial: tenOak
description:
  Two years ago (2008), a local kid named Mbekezeli “GAMEBOUY” Ndlovu made headlines after performing with renowned American rapper, Game (formerly The Game), at the Standard Bank Arena in Johannesburg. The US wordsmith was so impressed that he promised to fly the then ten-year-old Ndlovu to the US for high profile collaborations.

  Although this did not come to fruition, Ndlovu has not given up his musical dreams. The Jo'burg native, who is now popularly known as GAMEBOUY, has since inked a record deal with TSOTSI TAAL Productions, a local record label that has produced top acts such as Teargas, Mamilion and former management to BLK JKS in Africa. 

  TSOTSI TAAL and GAMEBOUY are in the process of recording a full-length studio album that will be released before the end of this year. GAMEBOUY says the album features his own compositions as well as few contributions from a number of noteworthy rappers, including Maraza, 635 and Cya. 

  He adds that one of the most promising songs on the offering, “Letter to Jayceon”, is a dedication to Game. “This song basically describes my experience with him [Game] and also thanks him for giving me his chain. I also have a song called “Mama” which is a dedication to my mother. Basically it’s talking about my love for her. All my songs are great and I want to advise the elders and the youths to take a listen,” says the now twelve-year-old rapper.

  GAMEBOUY assures his audience that the album, which is titled “13”, has no offensive lyrics, after audiences at his debut performance expressed concern over the use of explicit lyrics.
  In preparation for a promotional tour for his debut album, GAMEBOUY recently performed at a hip hop concert at Moshito. “I am grateful that I performed at Moshito. It was a good experience performing next to Slikour, Deep Level and others, but I had to rush home because it was school night and getting late for my bed time,” he says with a smile on his face. His father Nhlanhla Ndlovu says 'We are supporting him and would like to see him achieve greater things in the music industry.'

  GAMEBOUY has recently put a LIVE Band together and this is quite a new and exciting experience. He is learning new dynamics and has also developed an interest for guitar. 

  FUBU ambassador

  International companies are also starting to take notice of GAMEBOUY’s exceptional talent. At the beginning of this year, the young rapper was appointed as the face of FUBU, a world renowned clothing company. The company said it believed that GAMEBOUY was a “logical choice” as an ambassador for the FUBU brand. Together they have already collaborated on photo shoots and viral videos which appear online at www.fubu.co.za 

  “There are also plans for GAMEBOUY and FUBU to launch music videos together when he releases his debut CD in 2011 FEB 19 titled 13,” says manager, Sibusiso “Sbu” Tshabalala.


  GAMEBOUY DEBUT CD DUE FOR RELEASE 19 FEBRUARY 2011 – TITLED “13”.


name_last: Metrics for Social Media: The Net Promoter Score
name: Metrics for Social Media: The Net Promoter Score
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MetricsForSocialMediaTheNet.jpg
website_link: http://www.mindcomet.com/
hashtag: #MCNPS
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP8109
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Jeremy Hilton (MindComet)
  Mark Krupinski (MindComet Inc)

  Summary
  Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The 'bottom line' (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.

search:
  Metrics for Social Media: The Net Promoter Score Jeremy Hilton MindCometMark Krupinski MindComet Inc


name_last: Bare Wires
name: Bare Wires
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2092.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bare_Wires-Ready_to_Go.mp3
website_link: http://myspace.com/thebarewires
youtube_link: http://www.youtube.com/watch?v=xJk8Qx1q_3o
event_category: Showcase
event_sub_category: Rock
search: Bare Wires
original_serial: event_MS12884
original_venue_serial: Red 7
description:
  Bare Wires patents their own brand of electrified garage punk with their latest album Seeking Love (Castle Face). The Oakland based trio fuses glam glitter pop with garage punk grime, producing what has been called everything from 'Soft Punk' to 'Leather Jacket Rock'. Breaking away from the 'Biker Psych' sound of Snake Flower 2, Bare Wires started as the side project of Matthew Melton in 2007 with the release of a crude garage punk single Voodoo Doll on European label Solid Sex Lovie Doll. Later developing on what was called 'a rawer Raw Power' and adding his own analog recording system into the mix, Melton continued to record under the name, releasing the Artificial Clouds LP on Tic Tac Totally in 2009. With solid mid-fi production and a minimalist aesthetic, Artificial Clouds dispensed with the jagged, proto-punk edges of 'She's So Out' and slipped into the smoother, hook-laden, but no less scrappy rhythms of 'Go Away Frankie' and 'Teen Witch.' Bare Wires' 'smooth punk' found only further expression on the Let Down 7',a dirty, sleazy pair of fuzz-doused songs with guitars ripping through a crunching amplifier on a hazy cloud of smoke. With their latest album Seeking Love, recorded in Melton's bedroom studio in Oakland, CA, the three piece comprised of vocalist and guitarist Matthew Melton, bassist Fletcher Johnson, and drummer Nathan Price, delivers ten stadium-ready tracks of hand-clapping, speaker-blasting rock n' roll, while still speaking to the sincerity and authenticity that has become Melton's songwriting trademark.


name_last: The Plight of the Indie Animator
name: The Plight of the Indie Animator
name_index: P
event_category: Panel
event_sub_category: Animation
original_serial: event_FP990134
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Bill Plympton (Guard Dog Global Jam)

  Participants:
  Bob Sabiston (Get With The Program)

search:
  The Plight of the Indie Animator Bob Sabiston Get With The ProgramBill Plympton Guard Dog Global Jam


name_last: I Was Totally Destroying It
name: I Was Totally Destroying It
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/3708.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/I_Was_Totally_Destroying_It-Come_Out_Come_Out.mp3
website_link: http://www.iwtdi.com
event_category: Showcase
event_sub_category: Pop
search: I Was Totally Destroying It
original_serial: event_MS13320
original_venue_serial: Easy Tiger Patio
description:
  Hailing from Chapel Hill, North Carolina, I Was Totally Destroying It (IWTDI) have been swinging
  sledgehammers at barriers since early 2007. Can a band whose ages span seventeen years demonstrate
  the chemistry to keep them cohesive? Can a band toe the line between mainstream palatability and
  indie-rock influence while appealing to a wide range of audiences? Can a bumblebee overcome the
  ratio of its wing span to its mass and produce enough lift to take flight? We now know that the answer
  to all of these questions is a resounding YES.

  Mixing indie rock veterans James Hepler (Sorry About Dresden, Erie Choir) and John Booker (Strunken
  White, io) with talented young upstarts Rachel Hirsh (AOK), Curtis Armstead (Places to Live), and Joe
  Mazzitelli (Lemming Malloy) has so far been a recipe for awesome. A unique blend of 80’s rock- think
  Outfield and The Cure- and 90’s indie rock such as Superchunk, Velocity Girl, and The Anniversary, leaves
  listeners’ palates assaulted by pop flavor. IWTDI sweat and slave over their songs, leaving no aural
  opportunity unvisited. Their lyrics belie the sweet, sunny suggestions of their upbeat melodies, inviting
  you to listen in on their conversations about self loathing, fear, and intimacy. The end result is a feast
  of music worth sinking your teeth into.


name_last: Pimpin Pen
name: Pimpin Pen
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/373.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pimpin_Pen-Get_It.mp3
website_link: http://www.reverbnation.com/pimpinpen
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Pimpin Pen
original_serial: event_MS15074
original_venue_serial: Karma Lounge
description:
  Pimpin' Pen couldn't be much more of a natural to the rap game. In '99, the first song he ever wrote ('City to City') was not only recorded by his group VIP but instantly started making frequent radio appearances on Austin's KAZI FM. Along with his cousin and rhyming partner K-Paul, Pimpin' Pen has since raised the name of VIP, short for Versace, Ice and Platinum, to even loftier heights. 

  In '06, it was difficult not to both hear and enjoy their song 'Whoop' jamming from radio broadcasts and club speakers across the Central Texas area. In '09, Pimpin's Pen's first solo video, titled 'Lil Homie' took the internet by storm, yielding an impressive album titled 'I Am Kingpen' and an array of trophy presentations, including 'Artist of the Year' at the Austin Hip-Hop Awards.

  As the principal figure driving the independent label Nina Ross Records, Pimpin' Pen not only shares the spotlight with K-Paul by way of VIP, but he also mentors an entire stable of artists originating from the gritty streets of Eastside Austin, Texas. The '07 Nina Ross compilation '02 Block Edition Volume 1: Everythang Must Go'! reveals quite an array of talent that surrounds Pimpin' Pen's every move toward what many that know him would consider inevitable superstardom. Forthcoming VIP collaborations with Austin favorites Poison Boyz and Da New Kid further illustrate the versatility of Pimpin' Pen's genuine street spit applied to almost any shade of hip-hop blueprint.

  A lyrical professional on stage as well as in the booth, Pimpin' Pen sports an extensive resume' of tour experience, including a stint providing concert slots for the likes of Trae, Hawk, and Paul Wall circa '06 as VIP traveled the chitlin' circuit of the South in search of new fans. Never less than an electric performer in his own right, Pimpin' Pen ranks as possibly the most accomplished rapper in Austin, known throughout the industry as the 'Live Music Capital of the World'. An every-year fixture at the South by Southwest Music Conference, Pimpin' Pen knows exactly how to get into the ear of a potential fan and stay there for good. 

  As not just a skillful rapper but as an infectious personality, Pimpin' Pen could be a brand on to himself. But the leader within him eagerly wishes for his music to not only entertain and inspire, but for his work ethic to motivate others toward greatness. A true man of the people, Pimpin' Pen is nothing short of a spectacular diamond in the rough.


name_last: Black Gandhi
name: Black Gandhi
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1080.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Black_Gandhi-Two_Sides_of_my_Life.mp3
website_link: http://www.blackgandhi.com
event_category: Showcase
event_sub_category: World
search: Black Gandhi
original_serial: event_MS12626
original_venue_serial: Flamingo Cantina
description:
  Being the opening act for 2010's Rototom Sunsplash 'Lion Stage', for Youssou N´dour or The Wailers in Spain, sharing stage with Kymani Marley in Belgium, Concha Buika or Ojos de Brujo in France, Black Gandhi keeps on adding traces to the book of its developing career. The Barcelona based band is developing a solid fan base in Europe and starting to create a landmark on today's indepent artist's field. 

  'Into Light', the follow up album to 'Joy', their debut, is now on the vaults to be presented to the public around Christmas 2010. 'Joy' has been welcomed by european critics and media as 'fresh air' into the music scene.

  Black Gandhi has started to spread its music around Europe since they've been invited to play Popkomm Reggae Festival '08 in Berlin, Auditorium de Lyon, l'Auditori de Barcelona, Barden Treffen at Nürnberg, Afro Latino Festival in Belgium, Womex at Seville or recently at Rototom Sunsplash Festival in its first edition in Benicassim, Spain.

  Black Gandhi is also distributing 'Joy' in Japan and has sold more then 3000 album copies online through its own online Black Gandhi Store (http://onedrop-music.com/blackgandhistore/).   

  The band was born a few years ago since five friends got together every now and then to just jam and enjoy while developing their individual career in the professional music scene. Musical ideas and ideologies had so much in common it ended up becoming a project not just to have fun but also to comunicate the spirit and the way of thinking of the group. The last member naturally came in when the band started to develop a sound of its own and needed to keep up with the technical side. The sound ingeneer became a part of the band and had led them into a superior stage sound.
  Inspired by pacifist leader Mahatma Gandhi and influenced by the traditions of black music, Black Gandhi's music is compromised with a message: let's live a joyful life, let's be aware of what we do.

  'These are times of changes. times of spiritual 'crisis', times of thinking on a global scale. But we can only change what we can reach. So we like the idea of starting a butterfly effect of positiveness, compromise, peace and  enjoyment by playing our music and spreading the word of mouth'.


name_last: The SXSW PanelPicker: Can It Predict the Future?
name: The SXSW PanelPicker: Can It Predict the Future?
name_index: S
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP000474
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Jonathan Spillman (UT McCombs School of Business)
  Juan Moreno (University of Texas)
  Lindsey Simon (Google)
  Neil Hueston (McCombs School of Business UT Austin)
  Toni Wallace (UT Austin)

  Summary
  Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years. In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.

search:
  The SXSW PanelPicker: Can It Predict the Future? Jonathan Spillman UT McCombs School of BusinessJuan Moreno University of TexasLindsey Simon GoogleNeil Hueston McCombs School of Business UT AustinToni Wallace UT Austin


name_last: Social Media Mythbusters
name: Social Media Mythbusters
name_index: S
website_link: http://dachisgroup.com
hashtag: #smmyths
event_category: Social Graph
event_sub_category: Solo
search: Social Media Mythbusters Peter Kim Dachis Group
original_serial: event_IAP6057
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Peter Kim (Dachis Group)

  Summary
  The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy!

  Without a doubt, social 'stuff' has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs.

  This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.


name_last: Keaton Simons
name: Keaton Simons
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/47115.jpg
website_link: http://www.keatonsimons.com
youtube_link: http://www.youtube.com/watch?v=l3saGg38R98
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Keaton Simons
original_serial: event_MS13424
original_venue_serial: The Tap Room at Six
description:
  With a depth and richness similar to some of the best singer/songwriters like John Lennon and Bob Dylan, masterful, fluid and bluesy guitar playing comparable to Jimi Hendrix and early Eric Clapton, and a voice as authentic and soul-bearing in the vein of Ray Charles, Keaton Simons (CBS Records) stands as a dynamic musician with a sound all his own. 

  While the honest beauty and sensuality of his voice is enough to hypnotize an audience, it's his guitar playing that completes the true voice of Keaton Simons. Easily identified on its own, Keaton's guitar work showcases a man whose musical vocabulary is extensive. From studying world music at The Evergreen State College, to working with notable hip-hop acts like Black Eyed Peas, Medusa, Snoop Dogg and Tre 'Slimkid' Hardson's The Pharcyde, and sharing the stage with artists like Coldplay, Chris Isaak, Gnarls Barkley, Mike Doughty, Josh Rouse, Guster, Five For Fighting, Josh Kelley, and most recently REO Speedwagon and Pat Benatar, there's no question that Keaton's ear, and ultimately his fretwork, are experienced. He is able to adapt to any genre, style or circumstance and improvise in such a way that makes his audience believe every note, riff and solo he plays has been engraved in him since he picked up the guitar at age 12.

  In 2004 after signing a deal with Maverick Records, Keaton released his debut EP, Currently. Unfortunately, Maverick's fortunes began to falter, and when the label was absorbed by Warner Bros., Keaton became a free agent. He remained undeterred though, touring the country, sustaining his airplay, and garnering exposure in other media as well. His songs were tapped for several movie soundtracks while Keaton himself appeared in feature films like Hollywood Dreams, and was recruited for guest appearances on such popular network shows as The Late Late Show with Craig Ferguson, Malcolm in the Middle and American Dreams. 

  CBS Records later welcomed Keaton to their family, and in June of 2008 he released his debut full-length, Can You Hear Me. Produced by Dave Bianco and Keaton Simons, Can You Hear Me gives listeners a sampling of what Keaton is capable of. Keaton is currently working on his sophomore full-length with producer Mikal Blue (Colbie Caillat, Jason Mraz, One Republic), due out in 2011. 

  For more information on Keaton Simons please visit: http://www.keatonsimons.com


name_last: Cadalack Ron
name: Cadalack Ron
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1643.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cadalack_Ron-Hollywood_High.mp3
website_link: http://www.myspace.com/blacktarrapstar
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Cadalack Ron
original_serial: event_MS15069
original_venue_serial: Nuvola
description:
  Cadalack Ron has been playing and touring extensively since 2006. Although Cadalack began rapping at age 8 in the school yards of Los Angeles, the last few years he has really emerged as a dominant force in the scene of the 'New West' Hip-Hop movement. He is currently on the Machina Muerte label out of LA and is promoting his newest album 'Space Cadalack' which is set to be released in December of 2010. He travels the USA doing shows and is heavily involved in the battle rap scene, and one of the most popular battlers in the 'Grind Time' battle league,( the biggest battle league in the world). His battles on YouTube have gained over 300,000 total views this year alone. His style is raw, rough and rugged, with heavy lyrical content and grimy subject matter and his flow is unsurpassed.


name_last: Pro
name: Pro
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3990.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pro-Fight_Music.mp3
website_link: http://www.reachrecords.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Pro
original_serial: event_MS14021
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  We all have focus. We all have something that determines our navigation through this maze we call life. The question is where is your focus?

  When asked this question, Pro responds with a one word answer... “Christ.” “If I focus on anything other than that I lose.” he elaborates. “The idea is to be like the racehorse. Many racehorse trainers believer that blinders keep the horse focused on what is in front of him, encouraging him to pay attention to the race rather than other distractions. So believe I got my blinders on!”

  Born in Pontiac Michigan and raised in Middle Tennessee, Pro has been exposed to many things that have crafted his music immensely. Unfortunately, Pro shares the same story of many urban youth today. He was raised in a single parent household by his mother, with no real father figure, and surrounded by a culture that preaches arrogance boldly. But rather than focus on the negative, Pro emphasizes the fact that through the blood of Christ, anyone can be free!


name_last: Emilie Clepper
name: Emilie Clepper
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/44714.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Emilie_Clepper-Wearing_you.mp3
website_link: http://www.myspace.com/emilieclepper
youtube_link: http://www.youtube.com/watch?v=RYzofFLEyGE
event_category: Showcase
event_sub_category: Folk
search: Emilie Clepper
original_serial: event_MS13609
original_venue_serial: Spill
description:
  Of Quebecois and Texan extraction, young folk singer Emilie Clepper releases her second album entitled What You See, a set of songs about the countries residing in her heart, recorded live in the studio with her accomplice, talented multi-instrumentalist Joe Grass.

  Emilie Clepper's new album features a finely mastered roots sound highlighting her warm and nuanced vocals, in keeping with the tradition of folk singers/songwriters singing with all their body and soul. Emilie shares her folk roots with her Texan family: she inherited this musical legacy, which she embodies with authenticity and personality, from her father Russell Clepper.

  What You See truly represents a unique musical proposition. The project was skillfully spearheaded by Emilie and her close collaborators, makers of a sincere album that will move you on your first listen.

  Remarkable talent, beautiful maturity, moving songs. Emilie Clepper: an artist worth discovering on record and on stage.


name_last: Technology in Latin America Meet Up
name: Technology in Latin America Meet Up
name_index: T
event_category: Meet Up
event_sub_category: Meet Up
search: Technology in Latin America Meet Up Ricardo Guerrero Social Media Dynamo
original_serial: event_IAP000047
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Ricardo Guerrero (Social Media Dynamo)

  Summary
  Meet, network, share new ideas and make new friends with other Latinos and Latin American attendees at the 2011 SXSW Interactive Festival. Bar onsite.


name_last: Sophie
name: Sophie
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F30769.jpg
youtube_link: http://www.youtube.com/watch?v=jJN_MIH9UkE
event_category: Screening
event_sub_category: Narrative Short
search: Sophie Sean Rourke Meehan
original_serial: event_FS11722
original_venue_serial: Alamo Lamar A
description:
  Director: Sean Rourke Meehan
  USA | 5 minutes


  Starring:
  Felicia Raye Diny, Ed Callison, Rob Neighbors, Fabian Euresti


  A young woman works another night at her strange and intimate job.


name_last: Interactive Branding and the Built Environment
name: Interactive Branding and the Built Environment
name_index: I
hashtag: #interactivebranding
event_category: Future15
event_sub_category: Future15
search: Interactive Branding and the Built Environment Jamie Monberg Hornall Anderson
original_serial: event_IAP6246
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Jamie Monberg (Hornall Anderson)

  Summary
  It’s a brave, new, networked, digitized world out there, but despite all the over-stimulation, we still crave meaningful experiences. How do we, as designers, create those experiences? How do we help brands evolve beyond the 30-second spot? How can built spaces enable virtual experiences? How can we reinvigorate the digital age through actual physical interaction?

  Hornall Anderson’s Chief Experience Officer (CXO) Jamie Monberg will talk about successes and lessons learned integrating digital interactive into environmental experiences for clients like The Empire State Building, The Sears Tower, Madison Square Garden, The Space Needle, Microsoft and the Sydney Opera House.


name_last: His Clancyness
name: His Clancyness
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/46023.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/His_Clancyness-Ottawa_Backfired_Soon.mp3
website_link: http://www.myspace.com/hisclancyness
event_category: Showcase
event_sub_category: Rock
search: His Clancyness
original_serial: event_MS10785
original_venue_serial: The Parish Underground
description:
  His Clancyness is Jonathan Clancy of Bologna, Italy via Ottawa, Canada. Always Mist, his first full-length release, is a tender, clean, and consoling collection of snug little dream-pop blankets to ball up in, marked by gliding harmonies into which Clancy injects his rich, wistful sigh. These are not songs that demand a great deal of insight. In fact, there's no need for understanding at all; the simple arrangements and heartbreak hooks bypass the nerd-centres, burrowing straight through the chest only to manifest themselves two minutes or so later as lumps in the throat and knots in the stomach. (from Altered Zones/Pitchfork)


name_last: Rohit Bhargava
name: Rohit Bhargava
name_index: R
picture_big_url: http://img.sxsw.com/2011/events/PNI.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Rohit Bhargava
original_serial: event_OE00580
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Rohit Bhargava will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, Personality Not Included: Why Companies Lose Their Authenticity- And How Great Brands Get it Back. Visit http://www.readpni.com/ to see a visual introduction to the book.


name_last: Three Undiscovered Companies Leading the Green Movement
name: Three Undiscovered Companies Leading the Green Movement
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/3UndiscoveredCompaniesLeading.jpg
website_link: http://www.dailyenergyreport.com
hashtag: #DERGreen
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP8009
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Andy Kruse (Southwest Windpower)
  Ben Lack (The Daily Energy Report)
  Ingrid Vanderveldt (Green Girl Energy)
  Justin Miller (Alternative Energy Partners Inc)

  Summary
  The United States consumes more energy than it produces and is the second biggest emitter of CO2 in the world (behind China). If the United States truly chooses to become a greener country, then major improvements in our infrastructure (buildings and transportation) will have to be made. The green movement in the United States has yet to reach a tipping point. Companies either do not know how to lower their energy consumption and carbon footprint, or they are not implementing the projects fast enough. Fortunately, there are signs that we are now more green than ever. This panel will highlight three companies that you probably haven't heard of that are implementing green strategies. You don't want to miss learning about how these innovative companies got started and what they're doing to make our country a greener place to live.

search:
  Three Undiscovered Companies Leading the Green Movement Andy Kruse Southwest WindpowerBen Lack The Daily Energy ReportIngrid Vanderveldt Green Girl EnergyJustin Miller Alternative Energy Partners Inc


name_last: Poked, Liked & Re-Tweeted: A Google Love Story
name: Poked, Liked & Re-Tweeted: A Google Love Story
name_index: P
website_link: http://www.icrossing.com
hashtag: #sxsw15 #sxswiC
event_category: Future15
event_sub_category: Future15
search: Poked, Liked &amp; Re-Tweeted: A Google Love Story Alisa Leonard iCrossing
original_serial: event_IAP8052
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Alisa Leonard (iCrossing)

  Summary
  For too long SEO and social pundits have battled it out – “social media creates links and visibility in search!” …..”social is about conversation and engagement, screw search!” Will there ever be a true synergy between these two? The engines certainly think so and now more than ever search really does need social and social impacts search more than ever. How? Why? How do you do it, and do it right, without violating the tenants of engagement and the almighty Conversation? Alisa Leonard and Rob Garner of iCrossing present a compelling narrative and case studies that illustrate just how the long awaited synergy between search and social is real and how it can be leveraged to drive performance and results. For real this time, we promise.


name_last: How Brands Respond to Facebook Attacks
name: How Brands Respond to Facebook Attacks
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HowBrandsRespondToFacebookAttacks.eps
website_link: http://www.liveworld.com
hashtag: #FBAttacks
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7900
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Bryan Person (LiveWorld)
  Ekaterina Walter (Intel)
  Laura Thomas (Dell)
  Michael Lazerow (Buddy Media)

  Summary
  What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network? 

  If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace last year.  

  Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis. 

  From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.

search:
  How Brands Respond to Facebook Attacks Bryan Person LiveWorldEkaterina Walter IntelLaura Thomas DellMichael Lazerow Buddy Media


name_last: Tokyo Sex Destruction
name: Tokyo Sex Destruction
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/44974.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tokyo_Sex_Destruction-The_Sounds_from_your_soul.mp3
website_link: http://www.myspace.com/imanartistmyspace
event_category: Showcase
event_sub_category: Rock
search: Tokyo Sex Destruction
original_serial: event_MS11216
original_venue_serial: Nuvola
description:
  Tokyo Sex Destruction have an extreme hyper-activity career  since their debut in 2002. More than 100 gigs per year, five long-play albums and two EPs are a lot of work, and also the reason of their success. A success that has trespassed spanish frontiers to make them an band with european entity, being nowadays France the best market for their music. Everything started with the aggressive electricity of their debut 'Le Red Soul Communitee (10 points program)' in 2002, a discharge of garage-punk full of social awareness, that put them from night to day in the first line of spanish rock 'n roll scene. That was the moral injection needed by this potentially huge band to reach an outstanding position. With the benefit of audience and media they decided that it was the right time to take it seriously and tour and record continuously until nowadays. A vinyl single split with Zeidun through SixWasNine Records, followed by the EP 'The big red box for the syndicate of emotions' in 2003 also released in Germany by Trans Solar Records. Then the splendid 'Black noise is the new sound!' (BCore, 04), record that made them big in France as never happened before with a BCore band. Then in 2005 with, '5th Avenue South', the most diverse and artistically successful work to date, where garage-punk is everytime more soul-driven and psychodelia flows freely in their most interesting songs. In 2008 they released 'Singles' and album including 9 new songs and, his oput of print 'The big red box for the syndicate of emotions' and the split single with Zeidun, as extra stuff. 
  Last year (2009) they presented 'The neighbourhood' where they found the time to improve their musical discourse, maybe by the experience acquired, maybe by Gregg Foreman's (The Delta 72, Cat Power) divine intervention as producer and keyboardist. 7 years after their debut, they came up with their best record yet. Unrecognizeable at some times, TSD picked up the best of their influences to build songs in an upper level, according to their impressing live career all around the world, from Canada to Slovenia, from Russia to the USA. With RM Sinclair added to the line-up (though he's been with the band for four intense live-playing years)


name_last: Pascale Picard Band
name: Pascale Picard Band
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/43325.jpg
website_link: http://www.karkwa.com
event_category: Showcase
event_sub_category: Rock
search: Pascale Picard Band
original_serial: event_MS14095
original_venue_serial: Spill
description:
  Pascale Picard is one of the hottest discoveries of 2007.  She is at the helm of the Pascale Picard Band, which includes guitarist Mathieu Cantin, bass player Phil Morissette, and drummer Marc Chartrain.

  Picard started her career in Quebec in the nineties.  The young artist had an interest in folk, rock, and punk music and learned to play her guitar while listening to Weezer, Blink 182, and Sublime.

  At the beginning of the millennium Picard played in local club scenes in Quebec, where she sang hit songs by other artists. In 2004, she was encouraged by a friend to send a demo to MusiquePlus and was recruited for the show Les pourris... de talents! Shortly after her first appearance, she met her band members, with whom she did the singles Thinking Of It and A While.

  Picard and the band members got a great response from the public, therefore, Zone3 decided to launch a compilation of the show.  Following this experience, Picard and the band increased their stage performances, working with Zone3 Musique on an album. 

  In the spring of 2007, Picard pierced through the music industry with her first album Me Myself & Us. The album with its 12 tracks received critical praise and radio airtime which propelled the artist's career.  The album had rich sounds and hit singles such as That Is the Matter, Let's Have a Drink and Annoying, which were at the top of the charts around the country.  

  The album was distributed by Universal and sold thousands of copies.  Picard and her musiciens went on tour across Canada.  At the end of the summer, the singer-songwriter had surged her career and gave a remarkable show called Osheaga in Montreal.

  In September, Picard received a nomination for English Album of the Year at the ADISQ Gala. The artist then headed to Europe that fall to promote the album.  On December 31, she performed in Quebec City for the 400th anniversary celebrations. 

  Pascale Picard received a nomination in the category Artist of the Year at the Juno Awards at the beginning of 2008.


name_last: Designer Drugs
name: Designer Drugs
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/688.jpg
website_link: http://www.facebook.com/DesignerDrugs
event_category: Showcase
event_sub_category: Electronic
search: Designer Drugs
original_serial: event_MS12480
original_venue_serial: The Phoenix
description:
  Designer Drugs Bio

  Ask the DJ/production duo Designer Drugs how many air miles they've logged over the past year and the answer requires more than a bit of calculating.

  'Over 300,000,' Michael Vincent Patrick will e-mail me a week later, referencing numerous spots around the world where the group has performed. 'I have a really nice apartment in New York City, but I've only been there three days this month.'

  It's a testament both to the duo's popularity and work ethic that that number may become the annual norm. After nearly 50 remixes for everyone from Mariah Carey to Annie to Thieves Like Us, the diverse electronic group, comprised of Patrick and Theodore Paul Nelson, released their debut album Hardcore/Softcore February 22nd on Ultra Music.

  Where past productions and remixes have been on the poppier end of the musical spectrum, Hardcore conjures up a darker, edgier vibe Â think the throbbing, industrial-heavy opening club scene in 'The Doom Generation' Â yet still retains a melodic center on many of the tracks. 'I think we're making music for the apocalypse,' says Michael, only half-joking. 'The state of society is at a place where kids just don't give a fuck and that's what inspires our music.'

  On Hardcore/Softcore, numerous sounds saddle up against each other, proving the title's veracity. The punishing electro-industrial punk of 'Dead Meat' and grinding, pounding beat of club bangers 'Face Melter' and 'The Terror' provide contrast to the pop vocals of Norwegian singer Annie on 'Crazy For You' and fist-pumping uptempo anthem 'Into The Light.' Elsewhere, the classic electro-funk of 'Leather Gang' sits comfortably against the Italo-shoegaze of 'For All We Know' and lead single 'Through The Prism' (released 10/26), the new electro classic featuring Cerebral Vortex. In stark contrast to albums that sound like they're on repeat by track four, Hardcore's myriad styles are a welcome change from many electronic LPs.

  While a debut album, Hardcore functions as much as a culmination of a decade's work as it does the next stage in a bourgeoning career. As the electro scene started to flourish in the early 2000s, the pair built a studio in Philadelphia and christened themselves Designer Drugs, balancing an in-demand deejaying schedule with near-constant demand for track remixes, including Little Boots' 'Meddle,' Fischerspooner's 'The Best Revenge,' IAMX's 'Spit It Out,'  and Heartsrevolution's 'Switchblade.'

  With Nelson currently in medical school, the duo has still found a way to keep up their busy musical careers. 'I don't really do anything else besides med school and music,' admits Theo. 'I do worry about if I want to be a doctor or a deejay when I finish school, but I'll just cross that bridge when I come to it.' Adds Michael: 'When he has time off, we'll meet and just write every day.'

  School hasn't stopped the group from putting on memorable live sets as much as possible. Spend a few minutes at one of Designer Drugs' live shows and you'll see the normally humble pair, spurred on by the intense energy of their music, transform into a different beast. 'It gets pretty wild,' admits Michael. 'Even though we're mellow, there's lots of stage diving and almost slam dancing. It's next level dance club shit that almost morphs into that '90s hardcore/punk vibe.'

  But now, the focus is Hardcore/Softcore, an album that started with over 100 songs and was gradually pared down to a proper length. As with their live shows, quality control is first and foremost, with egos never getting in the way of excellence. 'We're pretty good at agreeing,' says Michael. 'We've both worked with other people in the past and had to argue our opinion. But for us, if I don't like it, Theo will delete it and if he doesn't like it, I'll delete it. By the end, we're both 100% happy with it.'

  As for the future, more remixes, more original production, more DJ mixes (the online DATAMIX series is on 11 and counting) and many more deejay gigs promise to keep the pair busy for the foreseeable future. And no school will stop Designer Drugs from achieving their musical goals. 'I got a month off coming up,' says Theo. 'As soon as I get my first free day, it's back to the studio with Michael.'

  For press inquires, please contact Alexandra Greenberg @ MSO PR
  agreenberg@msopr.com, +1 818-380-0400 ext 223


name_last: Suzanna Choffel
name: Suzanna Choffel
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1354.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Suzanna_Choffel-Animal.mp3
website_link: http://www.suzannachoffel.com/
youtube_link: http://www.youtube.com/watch?v=h5EBJJsCX78
event_category: Showcase
event_sub_category: Pop
search: Suzanna Choffel
original_serial: event_MS15009
original_venue_serial: Momo's
description:
  '...Suzanna's learned from some of the greats about phrasing, playing
  around with delivery and beat, singing the emotions and the words rather
  than merely the melody. She slots nicely alongside Norah Jones,
  Madeleine Peyroux and Fiona Apple.' Steve Hochman, Los Angeles
  Times.
  Suzanna Choffel is from Austin – born and raised. But shake the stereotype of Texas singer/songwriter like a snow globe; with influences that range from Erykah Badu and Paul Simon to Bebel Gilberto and Marie Daulne, Suzanna is as unique as the maelstrom of snow inside the glass ball.
  “I’m influenced by a lot of different things. I listened to World music in
  college, Reggae and Brazilian music and African music . . . I love jazz, I
  love hip-hop, I love pop. I love a really sweet story or emotional kind of
  experience and that’s what I strive for in my songwriting...visual lyrics and
  a strong melody, where the music is able to move people.”
  Suzanna’s music is difficult to categorize. Rock music critic Jim DeRogatis, sums it well: “equal parts beat poetry, smoky soul grooves and indie-pop eccentricity.”
  Whatever the descriptors may be, she has a distinctive sound for an artist from Texas, but it is still Texan.
  “Texas music is soulful and rootsy. Whether it’s rock, pop, blues, folk or
  country, it always has a raw feel to it and tends to have a sway and a
  swagger. I believe that comes from the heat. A lot of southern music
  shares that element, but Texas is unique in that it has a bit of the west,
  too, and the influences of our neighbors south of the border.”
  Suzanna captured the big musical heart of Austin with her independently
  released debut album, Shudder & Rings. Margaret Moser, the grand dame of the Austin music scene and music editor of The Austin Chronicle, dubbed her Austin’s 'Next Fun Fearless Female Rock Star.” Driven by the single, “Hey Mister,” and a YouTube hit for the video of “Raincloud,” Suzanna wrapped-up three-years of promoting and touring for the album by winning the Austin Music Award for “Indie Artist of the Year” in 2009. Along the way she also won top honors in the John Lennon Songwriting Competition, International Songwriting Competition, and the FameCast competition.
  On her upcoming album, Steady Eye Shaky Bow, Suzanna weaves a rich tapestry of colorful emotions and delivers, lyrically and musically, on the new voice in town promise of her debut. The album’s title is taken from, “Archer,” a lamenting song of disaffection wherein she sketches her lover with a “steady eye but a shaky bow,” and then calls him out, “you shot too low.” “Animal” continues on the theme of vexed love, “First you win my heart, then you tear it apart! You're a liar, that's what kind of animal you are.”
  'They've been in some of the best bands in Austin over the last 15, 20 years. So when I first got with this band, I was super-nervous until it became apparent they liked playing with me. My name's on the marquee – 'Suzanna Choffel' – but the music includes everyone. We're a band.”
  While putting the finishing touches on her new album a nice surprise fell into Suzanna’s lap in the form of an unwitting on-screen appearance in the documentary film, Catfish. Suzanna is heard and seen in the film via a YouTube clip of her sultry performance of the Jimmy Driftwood classic, “Tennessee Stud.” How the video made it into the film is as intriguing as the plot line itself but suffice to say that she got hooked into the movie on the web in a twist-filled true story of the filmmaker’s personal tale of a virtual relationship.
  Steady Eye Shaky Bow is due out in February 2011. It was produced in Austin by Danny Reisch, whose recent work includes White Denim and Bright Light Social Hour.


name_last: The Death of the Brand Website
name: The Death of the Brand Website
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/TheDeathOfTheBrandWebsite.jpg
website_link: http://www.organic.com
hashtag: #SXSWOrgBrandSites
event_category: Business
event_sub_category: Core Conversation
search: The Death of the Brand Website Gary Nelson Organic
original_serial: event_IAP8139
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Gary Nelson (Organic)

  Summary
  It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.


name_last: Moving the Web onto Mobile Devices
name: Moving the Web onto Mobile Devices
name_index: M
website_link: http://www.adobe.com/dreamweaver/
hashtag: #webmobile
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6657
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Frederic Lardinois (NewsGrange)
  Kristin Long (kristinlong.com)
  Noah Broadwater (Sesame Workshop)
  Scott Fegette (Adobe Systems Incorporated)

  Summary
  Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.

search:
  Moving the Web onto Mobile Devices Frederic Lardinois NewsGrangeKristin Long kristinlong.comNoah Broadwater Sesame WorkshopScott Fegette Adobe Systems Incorporated


name_last: Kyst
name: Kyst
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/549.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kyst-Miss_The_Sea.mp3
website_link: http://www.myspace.com/kystband
event_category: Showcase
event_sub_category: Avant/Experimental
search: Kyst
original_serial: event_MS11918
original_venue_serial: The Hideout
description:
  Kyst is a band of Norwegian origin, currently residing in Sopot, Poland. It’s music varies from folk and post-rock to experimental and improvised music, oftenly influented by the New Weird America movement. However, the musicians prefer not to limit themselves to any specific genre, considering freedom and emotional devotion being the most important musical values.

  Kyst played several gigs in the biggest cities in Poland and abroad (Berlin, Prague, Hamburg, Rostock, Brussels and more) and played with such artists as: Au (USA), Silje Nes (Norway), Oldseed (Canada), Mono (Japan) and the legend of Berlin experimental music - F. S. Blumm. 

  The self-released debut LP 'Cotton Touch' gathered enthusiastic reviews in Europe. The band has been compared to Animal Collective, early Akron/Family, Arcade Fire, Tortoise and Liars (amongst others). Their second album 'Hymns' will be released in February 2011.


name_last: A Great Big Pile of Leaves
name: A Great Big Pile of Leaves
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2618.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/A_Great_Big_Pile_of_Leaves-We_Don't_Need_Our_Heads.mp3
website_link: http://www.agreatbigpileofleaves.com
youtube_link: http://www.youtube.com/watch?v=z9J-T_8yEvc
event_category: Showcase
event_sub_category: Rock
search: A Great Big Pile of Leaves
original_serial: event_MS13839
original_venue_serial: Speakeasy
description:
  Brooklyn-based trio A Great Big Pile of Leaves originated in 2007 when guitarist/singer Peter Weiland and drummer Tyler Soucy took time from their prior projects to start writing material together. The first six songs came together as the self-released EP The Fiery Works, which the duo put out as a free download on the band’s official website. As word spread online, the band’s fanbase grew - along with Weiland and Soucy's excitement to get back to recording.

  Taking advantage of the positive word-of-mouth, A Great Big Pile of Leaves released another self-produced EP - The Fiery Works II - again as a free online download. Within the next year, both digital releases accumulated over 12,000 downloads and the group prepared for a live setting with the addition of bassist Tucker Yaro. After playing several shows and writing a batch of new songs over the next few months, the newfound trio geared up to record the full-length album Have You Seen My Perfrontal Cortex?.

  Each member took on engineering, production, mixing and mastering duties during the recording process; the record became a full collaboration of each member’s respective influences and knowledge. 'We don't like to set up any boundaries when writing; we don't consciously come into it with any walls up' says Soucy. 'The three of us have a rather eclectic background of musical influences and we like to explore that and have a good time. The only thing we knew coming into this record, is that we were in control and that we wanted to make the best record we could; something we would enjoy from beginning to end with no sense of filler.'

  Since the release of Have You Seen My Prefrontal Cortex? in summer 2010, the group has seen a rapidly growing fanbase as well as praise on influential sites like absolutepunk.net - where the record was reviewed with a 93% approval rating. The momentum continues in the rest of 2010 with a vinyl release of the album and a large-scale fall tour to showcase A Great Big Pile of Leaves’ powerful live set to a wider audience. “The positive reactions to our music have been pretty overwhelming so far, especially in a day and age when the Internet seems to be filled with a lot of negativity on message boards,” explains Soucy, “we haven't really gotten much of that yet.”

  A Great Big Pile of Leaves will be hitting the road this fall on their first national tour - opening for Motion City Soundtrack, Say Anything, and Saves the Day. “This fall tour is exactly what our band needs to be doing and at the perfect time so we're extremely grateful for the opportunity,” Soucy continues. “I spent most of high school listening to these three bands, so it's going to be pretty surreal to walk off stage every night and watch the rest of the line-up,” he adds, “it's going to be a great time.”


name_last: David Thomas Broughton
name: David Thomas Broughton
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2732.jpg
website_link: http://www.davidthomasbroughton.co.uk
event_category: Showcase
event_sub_category: Avant/Experimental
search: David Thomas Broughton
original_serial: event_MS11258
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  After a break in the far east, David Thomas Broughton returns with an ambitious plan for 2011 and beyond.
  David has been playing a peculiar brand of alt folk since 2005. Live performances are legendary and his recordings similarly idiosyncratic. A new album is ready to go and will be released in 2011. David has played many key UK and European festivals (Green Man, End of the Road, Summer Sundae, Primavera). David toured the US in support of The Complete Guide to insufficiency, which was licensed to Plug Research, L.A label. We are talking to a number of labels for a license for the new album, and we'll be working hard in 2011 to fully establish David as an international artist. We promote David primarily through live performance, as this is the best way to experience his music, we are planning a Theatre production to showcase new work in 2011.


name_last: Defining The Diaspora: Global Collaboration and Social Change
name: Defining The Diaspora: Global Collaboration and Social Change
name_index: D
website_link: http://www.nomadicwax.com
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP6075
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Benjamin Herson (Nomadic Wax LLC)
  Jez Collins (Advantage West Midlands)

  Summary
  Defining The Diaspora: How New Models of Collaboration are Changing the World

  In the past, record labels and film studios were the principal gatekeepers in controlling media production and distribution. Not anymore. The internet and increased access to inexpensive and high quality recording technology have changed the rules of the game. This sea change marked the turn of the century for artists and content producers who are now granted access to once cost-prohibitive tools needed for producing and disseminating media. 

  But how exactly has this played over the past decade and what role is left for labels and media distribution companies? Moreover, how are global collaborations amongst international artists helping to create new models of communication and cultural understanding? 

  This lively discussion and media presentation will be led by critically acclaimed Social Entrepreneur, Media Producer and Public Speaker, Ben Herson (Nomadic Wax) and will explore how these technologies have allowed for new models of collaboration, cultural understanding and social change on a global scale.

search:
  Defining The Diaspora: Global Collaboration and Social Change Benjamin Herson Nomadic Wax LLCJez Collins Advantage West Midlands


name_last: Bult
name: Bult
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/41562.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bult-This_Empty_Flesh.mp3
website_link: http://www.myspace.com/bultband
event_category: Showcase
event_sub_category: Metal
search: Bult
original_serial: event_MS12361
original_venue_serial: Headhunters
description:
  Influenced by Mastodon, Architects and Between the Buried and Me, as well as Sweden's own Meshuggah, Bult performs a progressive metal/hardcore with equal parts explosive energy as finely tuned musician ship. On stage, Bult delivers a ferociously energetic live show that leaves you with the odd sensation of getting your head smacked and liking it.

  The band has previously existed in various constellations, guitarist Martin Andreasson and drummer Cristian Sigurdson has been a part of Bult from the get go, but not until the year 2010 the Bult we know today took form.


name_last: HAPPY NEW YEAR Premiere Party
name: HAPPY NEW YEAR Premiere Party
name_index: H
event_category: Party
event_sub_category: Various
search: HAPPY NEW YEAR Premiere Party
original_serial: event_OE00567
original_venue_serial: tenOak
description:
  SUDS STUDS ROCK & ROLL: The “Happy New Year” Soundtrack Party - with live performances by Bobby Bare Jr., Robbie Gil and La Res. Free Drinks! Free Food!


name_last: Better Crowdsourcing: Lessons Learned From the3six5 Project
name: Better Crowdsourcing: Lessons Learned From the3six5 Project
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BetterCrowdsourcingLessonsLearned.jpg
website_link: http://the3six5.com
hashtag: #the3six5
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP5350
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Daniel B Honigman (the3six5)
  Heidi Hackemer (Six Items or Less)
  John Winsor (Victors & Spoils)
  Len Kendall (the3six5)

  Summary
  365 Days. 365 Voices

  'the3six5' started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book.

  Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere 'side project' to our day jobs taught us many things. Many of our fans and authors often made the point that, 'the case-study of this project will be just as interesting as the project itself' and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time.

  This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.

search:
  Better Crowdsourcing: Lessons Learned From the3six5 Project Daniel B Honigman the3six5Heidi Hackemer Six Items or LessJohn Winsor Victors &amp; SpoilsLen Kendall the3six5


name_last: Future of Collective Intelligence: Location! Location! Location!
name: Future of Collective Intelligence: Location! Location! Location!
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FutureofCollectiveIntelligence.jpg
website_link: http://www.nokia.com/
hashtag: #SXSWLBS
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP6236
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Claudia Lagunas (PepsiCo)
  Naveen Selvadurai (Foursquare)
  Owen Thomas (VentureBeat)
  Tero Ojanpera (Nokia)

  Summary
  Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it.

  Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand.

  Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.

search:
  Future of Collective Intelligence: Location! Location! Location! Claudia Lagunas PepsiCoNaveen Selvadurai FoursquareOwen Thomas VentureBeatTero Ojanpera Nokia


name_last: Heidi Spencer and the Rare Birds
name: Heidi Spencer and the Rare Birds
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1421.jpg
website_link: http://www.heidispencerandtherarebirds.com
event_category: Showcase
event_sub_category: Folk
search: Heidi Spencer and the Rare Birds
original_serial: event_MS11869
original_venue_serial: Central Presbyterian Church
description:
  Heidi Spencer went to film school because she didn't know how exactly to get her music into movies. After years of creating films, Spencer's voice is finally being heard but it's not because of her celluloid creations. A true-to-life troubadour and a self-described eccentric, the songs on Heidi Spencer & the Rare Birds' 
  Under Streetlight Glow (Bella Union 2011) are sparse. One can feel a chilling wind blow slightly through Heidi's skeletal guitar while her warbling voice provides warmth for those cold nights the Milwaukee 
  native knows so well.


name_last: Dan Dyer
name: Dan Dyer
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2594.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DAN_DYER-Road_to_California.mp3
website_link: http://www.dandyer.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Dan Dyer
original_serial: event_MS11335
original_venue_serial: Speakeasy
description:
  Soul-folk singer-songwriter Dan Dyer has been a fixture on the Austin music scene since the late 90s, when he was frontman for the much heralded blues-rock outfit, Breedlove.  For his debut solo album, '...Of What Lies Beneath', (2004) Dyer headed to New York City and Miami to collaborate with veteran rock legend Lenny Kravitz, who produced and released the record on Kravitz’s own Reprise imprint label, Roxie Records.  Dyer then returned to Austin, his musical birthplace, to record and release his 2008 self–titled album, a soul-revivalist recording produced by David Boyle in an old snake-charmer church turned studio on the east side of Austin.  It was named one of the top 10 local albums of the year by both the Austin American Statesman and The Austin Chronicle, and climbed to the #3 R&B spot on iTunes within a week of its digital release.  The Chronicle called it 'a blue-ribbon disc. At once joyous, creative and satisfying, Dyer channels 1970s era Hathaway and Wonder with modern panache and without a hint of mimicry.'  Dyer’s voice and live performance intensity are raw and hot, yet soulful and sensitive, drawing from a wealth of classic soul, blues, folk, and R&B legends. The audience is treated to a special brand of commotion as Dyer switches from piano to guitar, sometimes performing with a boyish grin, and other times with a perspiring concentration.  He has toured the US extensively, in support of his own releases, and alongside artists such as Lenny Kravitz, Corinne Bailey Rae, Rufus Wainwright, Laura Izibor, Ledisi, and others.  He has also been invited to perform at major festivals such as Bonnaroo, Austin City Limits, Essence Music Festival, Voodoo Music Experience, and New Orleans Jazz Fest's Annual Piano Night at the House of Blues.


name_last: Social Hotline: How Social Media Impacts Crisis Communications
name: Social Hotline: How Social Media Impacts Crisis Communications
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialHotlineHowSocialMedia.jpg
website_link: http://www.rightnow.com
hashtag: #SocialHotline
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP7178
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Dave Carroll (Big Break Enterprises Inc)
  David Vap (RightNow Technologies)

  Summary
  Social media has become a critical channel for organizations to plan and communicate with customers or communities in times of crisis, but these efforts often fall flat or are overshadowed by an explosion of conversations. Whether flooded with inquiries on Facebook and Twitter, or proactively communicating or monitoring across social channels for important updates, organizations need strategies and technologies that will effectively scale and integrate with all other business touch points. This panel will highlight examples of crisis communications harnessing social channels done right (and wrong).

search:
  Social Hotline: How Social Media Impacts Crisis Communications Dave Carroll Big Break Enterprises IncDavid Vap RightNow Technologies


name_last: TechKaraoke
name: TechKaraoke
name_index: T
event_category: Party
event_sub_category: Various
search: TechKaraoke
original_serial: event_OE00424
original_venue_serial: Six Lounge
description:
  Join us for the official SXSW Interactive TechKaraoke party!  We rented out the entire venue (all 3 floors) so that we can rock out all night long!  There will be music everywhere, including live band karaoke and classic karaoke.


name_last: Tantek Çelik
name: Tantek Çelik
name_index: T
event_category: Bookstore Appearance
event_sub_category: Various
search: Tantek Çelik
original_serial: event_OE00762
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Tantek Çelik will be stopping by the SX Bookstore to greet registrants and sign copies of his book HTML5 Now: A Step-by-Step Tutorial for Getting Started Today.


name_last: Jeff Howe
name: Jeff Howe
name_index: J
event_category: Bookstore Appearance
event_sub_category: Various
search: Jeff Howe
original_serial: event_OE00760
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Jeff Howe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business.


name_last: Group ANAYA
name: Group ANAYA
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/45872.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Group_ANAYA-Suhwoojeh.mp3
website_link: http://www.anaya.kr
event_category: Showcase
event_sub_category: World
search: Group ANAYA
original_serial: event_MS13243
original_venue_serial: Copa
description:
  ANAYA acknowledges traditional Korean musical forms centering on vocal groups and expands on them to form a new genre that complements traditional music. 

  The winner of awards in 2007 and 2008 at the 21st Century Korean Music Project for Developing New Gugak (Korean traditional music) Compositions, ANAYA has extended the scope of its performances to include broadcasts and concerts. 

  In April, ANAYA held performances in New York and New Jersey, sponsored by the Korean Ministry of Culture, Sports & Tourism. The group also participated in Taiwan Heungchun Folksong & Music Festival and Ulsan World Music Festival in 2010. 

  Especially, ANAYA won the 1st prize KB Sori Award at Jeonju International Sori Festival, so that the group has won the big attention of the world music experts and audiences. After ANAYA composed the soundtrack music for the film , which was very successful, the group has extended the creative work to the soundtrack of films and animation movies. Recently, ANAYA presented  performance which was supported by Arts Council Korea with Asian musicians. 


  >> Paying attention to music which has been handed down over thousands of years!
  ANAYA has pioneered a new genre of music based on traditional Korean folk songs, Pansori (a traditional Korean narrative song), and sounds originating out of Shamanist rites. While ANAYA aim at preserving the traditional arts, they also step forward into the modern world with their new genre of music.


  >> ANAYA challenges the current world music scene with an innovative genre of music!
  Ancient Korean folk poems and verse melt effortlessly and are blended into a new genre of music, wrapped in a new form of modern music and new ideas. ANAYA stays abreast of the times through their musical expression that seamlessly connect and mix past and present music forms. In other words they provide listeners with a new fusion of New & Old Music.


  >> ANAYA's work gives us an appetite to sample Korea's musical taste!
  Traditional folk songs and Pansori mingle together. Jung Ji-Sang's ancient poems and Hwang Jin-Ee's verse are reinterpreted and reborn as modern music.


  >> Powerful mirth and energy combine with a captivating harmony in this band!
  Daegeum; a large transverse bamboo flute, Janggu; a double-headed drum pinched in at the middle, Teapyungso; a high pitched bugle, plus a keyed instrument and drums are all mixed together. In addition, the sad folksong sound of Pansori combined with modern rap and the beatbox form a unique new sound. This music will fill audiences with potent energy and vitality.

  *Review
  >> A New Possibility of Korean Crossover Music!
  New possibilities of music are generated by the talented expertise of these performers with their pop musical sensibility and freedom to transcend the limits of conventional music and allow a new generation of audiences to appreciate them.

  >> ANAYA's music provides novelty with news of the past at the same time.
  We can sense the development of a new stream of classical music using traditional vocalism, which is so impressive and fantastical. In addition, ANAYA's music seeks to modernize the genre of old folk songs. (quotation by the music critic, Kim Hyung-Chan)


name_last: Did You Kill Anyone? Reality in War Movies
name: Did You Kill Anyone? Reality in War Movies
name_index: D
website_link: http://www.iava.org
event_category: Panel
event_sub_category: Documentary
original_serial: event_FP7295
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Katie VanLangen (Iraq and Afghanistan Veterans of America)

  Participants:
  Danfung Dennis (Condition ONE LLC)
  Gideon Yago (Pet Scenes Productions)
  Paul Rieckhoff (IAVA)
  Rudy Reyes (IAVA)

  Summary
  Civilians haven’t experienced what is like for our service members abroad, and fictional accounts of the war haven’t been effective in changing the perceptions of the American public. With Sebastian Junger and Tim Hetherington’s ‘Restrepo’, they have created a film that answers the question of “What was it like over there?” in a way that no other film has been able to do. 

  ‘Restrepo’ chronicles the deployment of a platoon of U.S. soldiers in Afghanistan's Korengal Valley. The documentary focuses on a remote 15-man outpost called Restrepo. Filmmakers Hetherington and Junger dug in with the men of Second Platoon, making a total of ten trips to the Korengal between June 2007 and July 2008. 

  Together with Iraq and Afghanistan Veterans of America, National Geographic is using ‘Restrepo’ to encourage the dialogue that this film fosters between veterans who have experienced combat and the general public.

  In this panel, we’ll explore the ways in which a film can change the lives of the troops featured, the service members that go see the film, and the civilians that are exposed for the first time to real combat in Afghanistan. We’ll discuss the ways in which ‘Restrepo’ is connecting veterans within their communities, and already helping to ease the transition home for many.

  IAVA will also discuss what Hetherington and Junger did right in ‘Restrepo’ and what so many other filmmakers have gotten wrong in their depictions of our current conflicts.

  Civilians haven’t experienced what is like for our service members abroad, and fictional accounts of the war haven’t been effective in changing the perceptions of the American public. With Sebastian Junger and Tim Hetherington’s ‘Restrepo’, they have created a film that answers the question of “What was it like over there?” in a way that no other film has been able to do. 

  ‘Restrepo’ chronicles the deployment of a platoon of U.S. soldiers in Afghanistan's Korengal Valley. The documentary focuses on a remote 15-man outpost called Restrepo. Filmmakers Hetherington and Junger dug in with the men of Second Platoon, making a total of ten trips to the Korengal between June 2007 and July 2008. 

  Together with Iraq and Afghanistan Veterans of America, National Geographic is using ‘Restrepo’ to encourage the dialogue that this film fosters between veterans who have experienced combat and the general public.

  In this panel, we’ll explore the ways in which a film can change the lives of the troops featured, the service members that go see the film, and the civilians that are exposed for the first time to real combat in Afghanistan. We’ll discuss the ways in which ‘Restrepo’ is connecting veterans within their communities, and already helping to ease the transition home for many.

  IAVA will also discuss what Hetherington and Junger did right in ‘Restrepo’ and what so many other filmmakers have gotten wrong in their depictions of our current conflicts.

search:
  Did You Kill Anyone? Reality in War Movies Danfung Dennis Condition ONE LLCGideon Yago Pet Scenes ProductionsPaul Rieckhoff IAVARudy Reyes IAVAKatie VanLangen Iraq and Afghanistan Veterans of America


name_last: News and Media Innovators Meet Up Hosted by Knight Foundation
name: News and Media Innovators Meet Up Hosted by Knight Foundation
name_index: N
event_category: Meet Up
event_sub_category: Various
search: News and Media Innovators Meet Up Hosted by Knight Foundation John Bracken Knight Foundation
original_serial: event_OE00493
original_venue_serial: Day Stage Cafe Austin Convention Center
description:
  Participants:
  John Bracken (Knight Foundation)

  Summary
  Interested in the future of news and media innovation? Meet others at
  a gathering sponsored by Knight Foundation. More at @knightfdn,facebook.com/knightfdn and flickr.com/knightfdn


name_last: Mokhtar
name: Mokhtar
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F21587.jpg
website_link: http://www.eyesteelfilm.com/projects/completed-films/mokhtar/
youtube_link: http://www.youtube.com/watch?v=VzafmA6faNc
event_category: Screening
event_sub_category: Narrative Short
search: Mokhtar Halima Ouardiri
original_serial: event_FS12185
original_venue_serial: Alamo Ritz 2
description:
  Director: Halima Ouardiri
  Canada | 16 minutes
  EyeSteelFilm


  Starring:
  Abdellah Ichiki, Omar Belarbi, S'fia Moussa


  Based on a true story, Mokhtar recounts the tale of a young boy who lives with his family of goatherds in a remote, Moroccan village. One day, the boy finds a fallen owl and decides to keep it, despite the fact that the owl is considered a bad omen. Mokhtar’s new pet becomes a symbol of rebellion against his family and an icon of his fledgling independence. Kinship, religion and spirituality are all confronted in this film that celebrates inner and outer strength.


  ** Plays before SXGlobal, Tunnelvisie.


name_last: 6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)
name: 6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/6EasyWaystoProduceCompellingVideo.jpg
website_link: http://stevegarfield.com
hashtag: #EasyVideo
event_category: Future15
event_sub_category: Future15
original_serial: event_IAP5455
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Steve Garfield (SteveGarfield.com)

  Summary
  Your video content is 50 times more likely to appear on the first page of search results than your standard text- based content, according to a recent Forrester Research report. Can you see why it's important to include video as part of your content mix? Unless you went to film school, creating videos can be a scary prospect. But the good news is that the ease of recent video innovations makes the prospect less frightening, allowing you more options than ever.

  Learn:

      * How to create videos on the fly to embed on your site or blog

search:
  6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before) Steve Garfield SteveGarfield.com


name_last: Shave and a Haircut
name: Shave and a Haircut
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F21108.jpg
event_category: Screening
event_sub_category: Documentary Short
search: Shave and a Haircut Lavina Tien
original_serial: event_FS12143
original_venue_serial: Alamo Ritz 2
description:
  Director: Lavina Tien
  USA | 4 minutes


  Starring:
  Zhou XunFeng, Young Chaoyi


  This documentary short juxtaposes two isolated visits to the barber by an old man and a little boy, in New York City's Chinatown. Scared and confused, the young boy screams and fights as three barbers struggle to cut his hair. Meanwhile in another barbershop, an elderly man is calm and composed as ever as he gets his haircut and shave. His sometimes dramatic/comedic facial expressions betray moments of resignation and nostalgia that harken back to his own days as a young boy.


name_last: Thunder in the Clouds
name: Thunder in the Clouds
name_index: T
website_link: http://www.salesforce.com
hashtag: #cloud
event_category: Design / Development
event_sub_category: Panel
search: Thunder in the Clouds Javier Soltero N/AMichael Cote RedMonkPeter Coffee Salesforce.com
original_serial: event_IAP7119
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Javier Soltero (N/A)
  Michael Cote (RedMonk)
  Peter Coffee (Salesforce.com)

  Summary
  After many years there now appears to be agreement from traditional software vendors to web-based companies that we are now shifting from the desktop to the cloud. Is there truly harmony in the industry or are there still disagreements over how the cloud is delivered and utilized? This panel of cloud pioneers and experts will debate the state of cloud computing and where its future lies. Where does the cloud stand for consumers vs. the enterprise? How do mobile, social and open trends impact the cloud? And what is the future of the cloud – will one cloud win out over all others or will there be seamless data sharing across multiple clouds of a customer’s choice?


name_last: DJ Eleven (also between sets)
name: DJ Eleven (also between sets)
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3552.jpg
website_link: http://www.djeleven.com
event_category: Showcase
event_sub_category: DJ
search: DJ Eleven (also between sets)
original_serial: event_MS13366
original_venue_serial: Nuvola
description:
  Originally hailing from Oakland, CA, DJ Eleven is one of the founders of infamous Brooklyn-based DJ crew The Rub, which was named the “Best DJ Collective in New York” by Spin Magazine.  Since debuting in 2002, The Rub has been dubbed NYC’s “Best Party” by New York Magazine, The Village Voice and New York Press.  Along with The Rub, Eleven was nominated as America’s Best DJ by DJ Times’ in 2010.

  In addition to traveling the world playing gigs in clubs from Moscow to Buenos Aires, Eleven has toured extensively with artists like Pharoahe Monch and Goapele. Within the United States, Eleven has served as the official tour DJ for rapper Too $hort, Scion Metro Live, and the Nike Battleground Tour. He also regularly DJs private parties, with a long list of high profile clients like Scarlett Johansen, Playboy, Scion, and GQ.

  In 2009, Eleven launched 11 Inch Records, a record label dedicated to releasing great hip hop & dance music.  Releases have been featured on projects by DJs as diverse as MJ Cole & Mick Boogie, as well as receiving “new & noteworthy” attention from online retailers iTunes & Turntable Lab.

  Over the course of his almost 20 year career, Eleven has spun alongside Mark Ronson, The Chemical Brothers, ?uestlove, and DJ Premier, to name just a few.  With countless mixtapes to his credit, Eleven’s expert mixes have been praised in publications from The New York Times and The Fader to The SF Weekly and The Boston Phoenix. An extensive list of DJ Eleven’s press clips, mixes, upcoming events, and discography can be found at www.djeleven.com.


name_last: Charlie Casanova
name: Charlie Casanova
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F29098.jpg
website_link: http://www.terrymcmahon.org
youtube_link: http://www.youtube.com/watch?v=xSVCEJRWg0c
event_category: Screening
event_sub_category: Narrative Feature
search: Charlie Casanova Terry McMahon
original_serial: event_FS11201
original_venue_serial: Alamo Lamar A
description:
  Director: Terry McMahon
  IRELAND | 94 minutes
  Source Productions


  Starring:
  Emmett J. Scanlan, Leigh Arnold, Damien Hannaway, Ruth McIntyre, Tony Murphy, Valeria Bandino, Johnny Elliott, Thomas Farrell, Tommy O'Neil, Glenn McMahon


  Erudite, harmless, ruling class egotist, Charlie Barnum's smoke and mirror articulations conceal a prejudiced, over-educated sociopath who refuses to be bound by the restrictions of morality, law or even reality. When Charlie knocks down a working class girl in a hit-and-run, he uses a deck of playing cards to determine his fate. Dangerously subversive, provocatively dark, and satirically disturbing, you’ve already met Walter Mitty and Billy Liar, now it’s time for you to meet the darkest member of that twisted trio; the man of our times, Charlie Casanova.


name_last: Satellite
name: Satellite
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/47663.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Satellite-Say_The_Words.mp3
website_link: http://www.satellite-music.com
event_category: Showcase
event_sub_category: Rock
search: Satellite
original_serial: event_MS13290
original_venue_serial: The Ale House
description:
  The LA-based band, SATELLITE, released their soulfully original debut EP 'Ring the Bells' in August 2010 and has become a rising star among the bloggers and indie crowds. Gaining momentum in Southern California, the band has quickly built a fan base through the tv/film placements it's received, as well as it's infamous live show.  SATELLITE features lead singer and bassist Steven McMorran. On electric guitars are Mitch Allan and Josh Dunahoo, while Justin Glasco holds down drums and keys. Together the four musicians write, arrange and produce the music that makes up SATELLITE's distinct sound that has been called a mash-up between 'Kings of Leon + Snow Patrol' and, 'Springsteen meets the UK'. Whatever the comparison, their debut EP, 'Ring The Bells', proves the point that compelling music can make it's own way through the clutter. 
   
  Steven has been a leader in the pop songwriting world for a few years, and teaming up with fellow producer/songwriter Mitch Allan was the first step in making a 'needed break from the machine'. SATELLITE took shape when McMorran was asked to perform an acoustic song at a local singer-songwriter night in Los Angeles.  Mitch recounts, 'I truly understood what Steven brought to the music community when I sat and watched him unleash this emotional roar of a voice. He took a small back room full of idle chatter to the point of awe-struck silence as he belted 'Saving Us Tonight.'' Songwriter/guitarist Josh Dunahoo and fellow producer Justin Glasco were added to the band once Steven and Mitch saw that their input began to undeniably shape the sound beyond what we had hoped for.

  Steven's unique and surprisingly powerful voice is complemented by his genuine lyrical talent. Combined with the expert musicianship of Mitch, Josh, and Justin, SATELLITE is becoming something both contemporary & timeless; a uniquely powerful band rising up in the world of music. Following SXSW, the band will return to LA and continue with it's string of shows throughout southern California including San Diego, OC, West LA, and Santa Barbara. 

  'Ring the Bells' EP is available on iTunes and  http://www.SATELLITE-music.com.
   
  The music video for 'Say The Words', directed by Walter May, as well as early performance can be seen on the Satellite YouTube channel. http://youtube.com/satelliteLA 
   
  General info, streaming EP 'Ring The Bells' and digital booklet, up-coming shows, music video for first single, 'Say The Words', as well as free downloadable first single.  http://www.SATELLITE-music.com
  Full EP up-loaded to embed, as well as free downloadable first single. http://soundcloud.com/SATELITE_music 


name_last: Gangrene (Alchemist & Oh No)
name: Gangrene (Alchemist & Oh No)
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3690.jpg
website_link: http://deconrecords.com/artists/gangrene/
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Gangrene (Alchemist &amp; Oh No)
original_serial: event_MS14003
original_venue_serial: Fuze
description:
  In the early 90s, The Alchemist was inspired by street level hip-hop at a young age, but his surroundings differed starkly from those surrounding his favorite MCs. Seeing beyond the glimmering façade of his Beverly Hills neighborhood, he sought mentors who would expose him to a different reality. Cypress Hill's DJ Muggs kept him grounded under his tutelage, schooling him on the use of the ASR-10 sampler. Muggs eventually began to pass on work to the young producer/MC who landed his first beats on Mobb Deep's Murda Muzik.

  After visiting, Al felt more home in the cramped quarters of NYC and made the trans-continental leap of faith in order to better acquaint himself with the environment that had birthed hip-hop culture and he thrived amongst it. His solo debut, 1st Infantry, was a veritable who's-who of mean-mugging rhyme spitters like The Lox, Mobb Deep, and The Game and it served as the red carpet that introduced Al as a formidable rhyme teller himself.

  Meanwhile, in Oxnard, Stones Throw Records had just gotten off the ground, bolstered by the success of their premier release, Lootpack's Soundpieces: Da Antidote. Lootpack member and Stones Throw exec Madlib had tapped his younger brother for a few verses, and the fledgling rapper/beatmaker went by Oh No.

  His subsequent releases on the label, 2004's The Disrupt and 2006's Exodus into Unheard Rhythms, were later met with a great deal of acclaim. Oh No cemented his status as one of the most forward thinking instrumentalists and lyricists making hip-hop with the release of Dr. No's Oxperiment, a concept record that lifted samples strictly from Middle Eastern and Mediterranean vinyl.

  Three years after the creative mutagen was introduced, the Alchemist and Oh No stand upon a seething heap of rugged de-compositions to be released as an album titled Gutter Water on Decon. Together as Gangrene they present a dense canvas from which verses by guests Planet Asia, Raekwon, Evidence, MED, Twins Gambino, Fashawn and Roc-C leap into action alongside rhymes of their own. Oh No explains, 'Our sounds are really raw, gritty. It just worked.'

  Though both are life long students of the school of sampling, they're approach to doing so differed initially. Gradually breaking down analog recordings to there elements, Al and Oh have since become a force of nature, accosting beautiful pieces of music, turning them inside out and repackaging them into an ominous, pitch-colored void of thuggery. Gangrene is a hood-certified existential demonstration of creative conceptualism; creating something by taking less from more, returning an organic creation to the soil, diamonds into coal.


name_last: Ornamental
name: Ornamental
name_index: O
picture_big_url: http://img.sxsw.com/2011/films/F22057.jpg
website_link: http://www.cazschu.com
event_category: Screening
event_sub_category: Narrative Short
search: Ornamental Carolina Giammetta, Schuman Hoque
original_serial: event_FS11726
original_venue_serial: Alamo Lamar A
description:
  Director: Carolina Giammetta, Schuman Hoque
  UK-ENGLAND | 5 minutes
  CazSchu


  Starring:
  Carolina Giammetta


  Danielle loves her friends, she cares for them, she talks to them, she celebrates with them and sometimes she even fights with them. There’s just one thing about her friends that make them very, very different from anybody elses… is


name_last: Vandaveer
name: Vandaveer
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/162.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Vandaveer-The_Waking_Hour.mp3
website_link: http://www.myspace.com/vandaveer
event_category: Showcase
event_sub_category: Folk
search: Vandaveer
original_serial: event_MS12260
original_venue_serial: The Tap Room at Six
description:
  VANDAVEER is the song-singing, record-making, globetrotting project
  penned and put forth by alt-folk tunesmith Mark Charles Heidinger.
  Born in Ohio, raised in Kentucky, and currently camped out in the
  nation's capital, Vandaveer offers up melodic Americana that is both
  haunting and easy, forlorn and welcoming, with stories as universal as
  the songs they inhabit.

  Vandaveer shapeshifts from studio to stage and back with a revolving cast of 
  characters, most prominent among them Rose Guerin, offering 
  up the loveliest harmonies heard this side of Eden. 

  Vandaveer's third full length, Dig Down Deep, offers a collage of 
  churning rhythms, steady guitar and ringing piano beneath tales of war and
  impermanence, loss and love. The music serves as both mirror and platform
  for Vandaveer's stories-booming bass drum during moments of turmoil
  and conquest, throaty cello in moments of peace and predation, trembling 
  keys in moments of uncertainty and hope. Out of the mosaic rise two voices in perfect
  harmony (Heidinger and Guerin), narrating and navigating the lives of Vandaveer's 
  characters with confidence and grace.

  Heidinger's lyrics incorporate imagery both grandiose and familiar, and 
  he balances the two with ease. He calls to the young man in the title track, 
  'you plant your feet, you stand your ground, while the bricks you laid come 
  crumbling down from head to toe, covered up in dust like Jericho... you know 
  a house don't make a home when you build it all alone'. Vandaveer has an 
  disarming ability to stand, walk and feel in someone else's skin, using 
  familiar words in a fresh context to give them new life and meaning.

  Dig Down Deep will be released April 26, 2011 in the North America on Supply 
  and Demand Music.


name_last: Finding Music With Pictures: Data Visualization for Discovery
name: Finding Music With Pictures: Data Visualization for Discovery
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/findingmusicwithpicturesdatavisualization.jpg
website_link: http://the.echonest.com
hashtag: #musicviz
event_category: Emerging
event_sub_category: Solo
search: Finding Music With Pictures: Data Visualization for Discovery Paul Lamere The Echo Nest
original_serial: event_IAP5853
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Paul Lamere (The Echo Nest)

  Summary
  With so much music available, finding new music that you like can
  be like finding a needle in a haystack.  We need new tools to help
  us to explore the world of music, tools that can help us separate
  the wheat from the chaff.

  In this panel we will look at how visualizations can be used to
  help people explore the music space and discover new, interesting
  music that they will like.  We will look at a wide range of
  visualizations, from hand drawn artist maps, to highly interactive,
  immersive 3D environments. We'll explore a number of different
  visualization techniques including graphs, trees, maps, timelines
  and flow diagrams and we'll examine different types of music data
  that can contribute to a visualization.

  Using numerous examples drawn from commercial and research systems
  we'll show how visualizations are being used now to enhance music
  discovery and we'll demonstrate some new visualization techniques
  coming out of the labs that we'll find in tomorrow's music
  discovery applications.


name_last: Memphis May Fire
name: Memphis May Fire
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/4467.jpg
website_link: http://www.myspace.com/MemphisMayFire
event_category: Showcase
event_sub_category: Rock
search: Memphis May Fire
original_serial: event_MS14921
original_venue_serial: Dirty Dog Bar
description:
  MEMPHIS MAY FIRE have consistently pushed the envelope to redefine both themselves and the various sub-genres they've made their mark within. 2009's 'Sleepwalking' full-length yielded no exception as the band ventured into the territory of Post-Hardcore / Southern Rock with no reservations. Their fresh approach to an otherwise stale scene gathered critical acclaim and found 'Ghost In The Mirror' featured on the both the Saw VI Soundtrack and DVD/Blu-Ray releases. Subsequent touring with the likes of Asking Alexandria, From First To Last, and Alesana facilitated the delivery of their music to the masses and established a live precedent that the band continues to build on today.

  Following well-received releases on both Trustkill & Bullet Tooth, domestic/international touring success (featuring the band's first visit to Japan) and a tag as one of Revolver Magazine's 'Top 25 Under 25,' we're left with only one certainty; members Matt Mullins (vocals), Kellen McGregor (guitar), Ryan Bentley (guitar), Cory Elder (bass), and Jake Garland (drums) are headed somewhere fast.

  In fact, it's safe to say that MEMPHIS MAY FIRE are 'Sleepwalking' no longer. Their latest effort, 'Between The Lies,' boasts an elevated aggression that tastefully combines elements of melodic metal, southern rock, and electronics amidst a platform of carefully crafted songwriting. Existing solely in the digital realm, this EP is clearly an indication of things to come in terms of its unique dynamics & cross-genre experimentation. 

  Fast forward to 2011 and MEMPHIS MAY FIRE have now partnered with Rise Records as an outlet for their musical creativity. This move continues to broaden the band's reach and welcomes a new world of possibilities within the scope of their burgeoning career. MMF's high-octane live show acts as a testament to their ever-increasing identity and always leaves the audience wanting more. Expect their RISE debut to enter your lives later this spring alongside a massive touring cycle that is sure to reach your doorstep. Critics beware; MEMPHIS MAY FIRE are not only here to stay, they're paving the way.


name_last: The World Famous Tony Williams
name: The World Famous Tony Williams
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/47099.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_World_Famous_Tony_Williams-Everything_About_You.mp3
website_link: http://www.myspace.com/thetonywilliams
event_category: Showcase
event_sub_category: R&B
search: The World Famous Tony Williams
original_serial: event_MS11672
original_venue_serial: Red 7 Patio
description:
  Music is best when it evokes emotion. If you cannot follow the bass kick and the snare or if you cannot dance with the hi hat then it can become tough to move and live through the music itself. Its almost as if the instruments have emotions themselves, not just that they are conveying emotion, but that each instrument can actually feel.

  Imagine the stories that a saxophone would have after years of touring with John Coltrane. Imagine what a trumpet would go through after living in a bag with Louis Armstrong for all those years.

  For the length of his career, Grammy winning and platinum selling recording artist and producer Kanye West has utilized 3 main instruments. An Ensoniq ASR-10, an MPC, and the voice of Tony Williams. Tony’s voice is so versatile that the output has only ever been limited by Kanye’s or Tony’s own creativity. Tony has been all over the world with Kanye. Studios in Japan, stages in France, on cliffs in Capetown, South Africa and seemingly everywhere in between. Tony has played the background singer to Kanye’s live performances as well as being stretched across the creative boundaries of all of Kanye’s professional releases. His voice has also been showcased for President Barack Obama when he performed, live on ABC for the inaugural ‘Neighborhood Ball’, alongside Jay-Z for a performance of their collaboration ‘History’, off of LeBron James’ More Than a Game soundtrack. Just imagine the stories Tony could tell. Add to that the years Tony spent growing up in Oklahoma City or the summers he spent in South Central Los Angeles honing his skills and teaching himself what his future in music could be.

  Tony’s stories and experiences cross as many musical boundaries as they do country borders. His voice truly is an instrument that the world has fallen in love with without ever truly ever knowing why. Now, in December of this year, the instrument that we’ve all fallen in love with will finally be able to display its true skills for the world to see. The walls will finally talk, if you will. The World Famous Tony Williams will be releasing his debut, solo album, King or the Fool. Without a record company or anyone else to stand in his way, Tony will step into the spotlight with only real emotion and genuine music at his back. Say goodbye to life as a background singer and say hello to the limelight.


name_last: The Barbarian Group & StumbleUpon present: 'T.O.S. Violation!'
name: The Barbarian Group & StumbleUpon present: 'T.O.S. Violation!'
name_index: B
event_category: Party
event_sub_category: Various
search: The Barbarian Group &amp; StumbleUpon present: 'T.O.S. Violation!'
original_serial: event_OE00322
original_venue_serial: Mohawk
description:
  The Barbarian Group and StumbleUpon invite you to void a couple EULAs with us at the T.O.S. Violation! Party, a night of rock for the punks of the Internet.


name_last: Meiko
name: Meiko
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3807.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Meiko-Boys_With_Girlfriends.mp3
website_link: http://www.meikomusic.com
youtube_link: http://www.youtube.com/watch?v=UHcGmEvGjbk
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Meiko
original_serial: event_MS13682
original_venue_serial: St David's Historic Sanctuary
description:
  A quick recap of how Meiko (mee-ko) spent the past year: the singer-songwriter signed a label deal, released a self-titled debut to critical acclaim, performed on “Late Night with Conan O’Brien” and the premiere episode of “The Bonnie Hunt Show,” appeared in the pages of the Los Angeles Times, USA Today, Spin and Paste, shared stages with the likes of Sara Bareilles, Ingrid Michaelson, Brett Dennen and Rachael Yamagata, had her music appear in episodes of “Grey’s Anatomy,” “One Tree Hill” and “The Hills” (among others), garnered significant radio airplay for lead single “Boys With Girlfriends,” and hit the No. 1 spot on both the iTunes Singer-Songwriter Album and Singles charts.

  Not bad…especially when you consider that she was still waiting tables when the year began.

  A Georgia native, Meiko got her start at the famed Hotel Café in Hollywood, where she was a waitress and performer before local and national buzz allowed her to put aside her drink tray for good. “I am now officially retired from the waitressing field,” she muses. “Getting up in the morning and writing songs is my new profession.”

  Listen to her songs in a single setting and it’s clear that she’s very good at her job. A songwriter with a keen eye and vivid narrative gift, Meiko collects jagged moments and devastating conversational flashes and turns them into deceptively simple tunes with hushed, gentle tones and stunning detailed imagery.

  Heartbreak has never sounded as lush or felt as wrenchingly familiar as it does on her breathtakingly beautiful debut. The album finds the Los Angeles-based singer-songwriter simultaneously tough, tender and funny on songs that explore loss and loneliness but remain hopeful. 'I don't write love songs,” she says. “I write frustrated love songs.'

  Many of the songs on her Lucky Ear/MySpace Records/DGC debut were sharpened on the Hotel Café stage, and then recorded over the course of two years, often in wine-fueled late night sessions. “I had no money to record, so I wound up calling in lots of favors, usually recording at 3AM when the studio wasn’t being used by other bands.”
   
  Self-released by Meiko in ‘07, the disc was the No. 1 Folk Album on iTunes with more than 200,000 downloads. She also earned regular play from LA tastemaker KCRW and key placements on prime-time television, including a prominent spot on the season premiere of Emmy-winning TV show “Grey’s Anatomy.” 


  Intense label interest followed and Meiko eventually signed with MySpace Records and DGC (Lucky Ear is her own indie label), sensing their commitment to nourishing her as an artist. 'I feel like I’ll be given the creative freedom I need to flourish', she says, 'rather than be pressured to put out music I’m not comfortable with.'

  Months after its initial release, the album was remixed, remastered and includes re-recorded versions of fan favorites along with a brand-new track/lead single: “Boys with Girlfriends,” a jaunty send-up of the dangers of befriending gents with jealous girlfriends. Among the album’s many highlights is 'How Lucky We Are,' a sumptuous folk-pop confection; 'Under My Bed,' which showcases the versatility and strength of Meiko's stunning voice as she considers the souvenirs left behind by a former flame; and the spare and compelling “Reasons To Love You.”

  And though her music is inspired as much by Sade and Cocteau Twins as by Patty Griffin and Nina Simone, Meiko credits her father as being the most important influence in her life. She grew up in Roberta, GA (population 808) in a log cabin (really) built by her dad. Her folk-pop sensibility is a mix of his favorites, which included classic rock staples from the likes of The Eagles and The Allman Brothers. “He had this beautiful old Gibson guitar,” she recalls, “and he played and sang for me ever since I was a baby. Of course, back then I didn’t realize that he was playing covers, so I was pretty surprised years later when I heard some band named Led Zeppelin playing my father’s song—‘Stairway To Heaven’—on the radio.”

  After high school, Meiko moved to Los Angeles, started attending open mic nights and cut her teeth on the Hotel Café stage. She got the chance to open for Patty Griffin, whose album Living With Ghosts changed her life. 'When my boss at the Hotel Café asked me to play
  that gig, I swear I almost lost it. I mean, sharing the bill with Patty Griffin
  was a huge deal to me.'

  Next up for Meiko is non-stop touring (and she wouldn’t have it any other way).

  “I wanna get my music to as many people that will listen,” she says. “Most important of all, I wanna reach the headphones of that girl in that tiny town, like me way back when, and let her know that there’s a whole other world out there.”


name_last: Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities
name: Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities
name_index: L
website_link: http://www.geomentum.com
hashtag: #thenewlocal
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP8287
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Evan Cohen (Foursquare)
  Lisa Bradner (Geomentum)

  Summary
  Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities?

  Questions Answered 
  1.	What is the future trend of hyper-local consumer media opportunities? Is it more than hype? 
  2.	What is the dream-state of “location” for not just consumers, but marketers? 
  3.	What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?

search:
  Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities Evan Cohen FoursquareLisa Bradner Geomentum


name_last: Silje Nes
name: Silje Nes
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2094.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Silje_Nes-The_Grass_Harp.mp3
website_link: http://myspace.com/siljenes
youtube_link: http://www.youtube.com/watch?v=kdoCtR3DGfE
event_category: Showcase
event_sub_category: Folk
search: Silje Nes
original_serial: event_MS14076
original_venue_serial: St David's Bethell Hall
description:
  Norwegian multi-instrumentalist / singer / songwriter Silje Nes grew up in the tiny town of Leikanger, in Sognefjord, Norway's largest fjord, before moving to Bergen in 2000. Having previously been in an indie pop band, played timpani in an orchestra and bass drum in a marching band, Silje began making her own music in 2001, recording on 4-track demo software through a tiny inbuilt microphone on a laptop. Guided by the excitement of discovering interesting new sounds and instruments, she made use of whatever equipment she could get hold of - guitars, an old synth, a cello, a drum kit, a laptop, as well as loop pedals to build layers of her own playing. Little by little she also found ways of including her own voice, both as texture and song, and her music has organically evolved from there. 
  First coming to FatCat's attention via a unique, utterly charming demo received out of the blue in 2005, her quirky, adventurous debut album, 'Ames Room', opened out like a series of intricate constructions, the whole teeming with a playful sense of life. Followed shortly by a 4-track EP, 'Yellow', Silje subsequently embarked on tours of the UK / Europe / USA, but after that has remained quiet for a while, spending her time in her new home in Berlin, constructing the beautiful follow-up 'Opticks'. Nevertheless, it has been worth waiting, since every song on the record, which has been created between autumn 2008 and winter 2009 and mixed with Tarwater's Bernd Jestram, sounds remarkably coherent and never over the top. Silje knows how to develop her very own type of song, using her undeniable skills in stringing together loops and strange particles of noise. The soundscapes built up in this manner, create a weird but comfortable feeling of eternalness, which is hard to put into words. Both recorded and performed on stage, her work unfolds itself slow, but in the same way thrilling.


name_last: Eliza Rickman, 'Cinnamon Bone'
name: Eliza Rickman, 'Cinnamon Bone'
name_index: E
picture_big_url: http://img.sxsw.com/2011/films/F22970.jpg
website_link: http://www.mindfruitstudios.com
event_category: Screening
event_sub_category: Music Video
search: Eliza Rickman, &quot;Cinnamon Bone&quot; Damon Stea
original_serial: event_FS12046
original_venue_serial: Alamo Ritz 2
description:
  Director: Damon Stea
  USA | 3 minutes
  Mindfruit Studios


  Starring:
  Eliza Rickman


  A woman relives her heartbreak through many seasons.  Eliza Rickman's official music video for 'Cinnamon Bone'


name_last: The Politics Behind HTML5
name: The Politics Behind HTML5
name_index: P
website_link: http://www.opera.com/
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7300
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Charles McCathieNevile (Opera)
  John Foliot (Stanford University)
  Paul Cotton (Microsoft Canada)

  Summary
  HTML5 is the flavor of the month. Steve Jobs thinks it will feed his cat, Google thinks it means whatever they think is good, and the rest of us are waiting to discover what (apart from video, better forms, and interoperable parsing on the web) it actually *is* when it's done. Obviously, there is a lot of interest in the next generation of such an important technology, and a lot of discussion about what it will be, how it works, etc.
   
  Where the people go, politics follows close behind. From CSSquirrel to
  MrLastWeek, from the New York Times to bloggers in Kyrgyzstan, people are also watching the politics. And there is a lot of it.
   
  On this panel, the people who have been there take you on a guided tour of the (smoky backroom) discussions and deals that shape HTML5,
  and looks at what is happening now. Where did HTML5 come from? Who were the players, who are the players, and what do they think? Why is X3D not in HTML5 if MathML is? What happened to accesskey, and why are people unhappy? Why does HTML5 have two licenses, and two specs?
   
  This panel *won't* answer your questions about how to include HTML5 in
  your website. It will explore the thorny questions you want to ask but
  nobody wants to answer, and we'll maybe have a little fun along the way.

search:
  The Politics Behind HTML5 Charles McCathieNevile OperaJohn Foliot Stanford UniversityPaul Cotton Microsoft Canada


name_last: Summer Camp
name: Summer Camp
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/331.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Summer_Camp-Ghost_Train.mp3
website_link: http://www.myspace.com/summercampmusic
event_category: Showcase
event_sub_category: Pop
search: Summer Camp
original_serial: event_MS14862
original_venue_serial: Latitude 30
description:
  Summer Camp are duo Elizabeth Sankey and Jeremy Warmsley. The pair make sublime, skewed lo-fi pop. Together since September 2009, they released first single Ghost Train in April 2010 to much critical acclaim. September 2010 has seen the release of a 6 track EP on Moshi Moshi Records. They are currently writing their debut album set for release Spring 2011.


name_last: Judgement Day
name: Judgement Day
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/820.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Judgement_Day-Cobra_Strike.mp3
website_link: http://stringmetal.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Judgement Day
original_serial: event_MS12532
original_venue_serial: The Ghost Room
description:
  Brothers Anton and Lewis Patzner of Judgement Day have been perfecting their unique, high-energy brand of “string metal” for over half a decade now. Their innovative style and shredding chops on violin and cello have earned them US and European tours with buzz bands like Mates of State, dredg, and guest spots on the albums of heavy-weights like Slash (yes, Guns ‘N Roses-shredding, top-hat-wearing Slash!) Add to the line-up the heavy-hitting, double-kick-pedaling drummer Jon Bush and an extensive array of vintage effects pedals and you’ve got the instrumental, unstoppable force of Judgement Day.

  The trio released their debut album Dark Opus to great acclaim in 2004. The record received praise from  critics of metal and indie alike and led to violinist Anton Patzner’s recruitment into the Conor-Oberst-led indie behemoth Bright Eyes, where he spent the next 3 years touring and recording. During that time Lewis Patzner completed a music degree at the prestigious Peabody Conservatory in Baltimore and upon the brothers’ return to the SF Bay Area, Judgement Day began working on a new record.

  Peacocks / Pink Monsters (independently released in April of 2010) is in every way an expansion of the trio's already unique, guitar-less sound. Inspired by the spirit of exploration in 1970‘s progressive rock and 20th century classical music, Judgement Day has created an album characterized not merely by its rock and metal elements but also by its use of new compositional techniques and the extension of the color spectrums of each of the individual instruments. Vintage effects pedals, improvisation and orchestral arrangements are all key components, broadening the scope of the record's songs from the deep, dark depths of brutal metal to the iridescent grandeur of outer space.


name_last: Customer Experience: Future Trends & Insights
name: Customer Experience: Future Trends & Insights
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CustomerExperienceFutureTrends.jpg
website_link: http://www.beyondphilosophy.com
hashtag: #BeyPhil
event_category: Book Reading
event_sub_category: Book Reading
search: Customer Experience: Future Trends &amp; Insights Colin Shaw Beyond Philosophy
original_serial: event_IAP6116
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Colin Shaw (Beyond Philosophy)

  Summary
  To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side. Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value. You will learn: • Seven key strategic questions for building a great Social Media Experience (SMx) • How to design and build an emotionally engaging SMx • What Customers really want from a SMx • The attributes of a SMx that drive & destroy value • Explore case studies to learn from other organizations


name_last: A Conversation with Randall Poster & Richard Linklater
name: A Conversation with Randall Poster & Richard Linklater
name_index: C
event_category: Convergence
event_sub_category: Dual
original_serial: event_IAP000527
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Randall Poster (Search Party Music)
  Richard Linklater (Detour Filmproduction)

  Summary
  Filmmaker Richard Linklater sits down with prolific Music Supervisor Randall Poster, to talk about the importance of music in film. Poster has worked with the greats, including Martin Scorsese, Wes Anderson, and Jason Reitman.

search:
  A Conversation with Randall Poster &amp; Richard Linklater Randall Poster Search Party MusicRichard Linklater Detour Filmproduction


name_last: Chip Taylor
name: Chip Taylor
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/4320.jpg
website_link: http://www.trainwreckrecords.com
event_category: Showcase
event_sub_category: Folk
search: Chip Taylor
original_serial: event_MS15005
original_venue_serial: Stephen F's Bar
description:
  The New York Times says it best about Chip Taylor. 'If you only know him as the as the guy who wrote 'Wild Thing' and 'Angel of the Morning' - you don't know him! Chip Taylor is making some of the most distinctive acoustic music around today.'Rock and Roll Joe is a project dedicated to promoting the unsung heroes of rock music - the people who were, and still are, critical to the spirit and passion of rock and roll and yet never have received the credit they deserve.

  Chip's latest project is called 'Rock & Roll Joe' to be released in May of 2011.
  The idea for 'Rock & Roll Joe' began during Chip Taylor's Scandinavian tour of 2007.  As Chip traveled through Norway and Sweden with his longtime friend and guitarist John Platania, new protege fiddler Kendel Carson, drummer Bryan Owings and bass player Ron Eoff, they talked about everything.  But many of the conversations revolved around the musicians that they knew and respected and Chip realized that most music fans didn't really know the people who were behind many of the great records of the last 60 years.

  With that in mind, Chip wrote a song, 'Rock & Roll Joe'.  The first verse and chorus went:

  Joe is every guitar player  who played it from his heart
  Here's to Joe
  Joe is every funky/ sweaty drummer  who knew when to stop and start
  Way to go, Joe
   
  And we'll all bow down to the ones who took us to it
  The ones that took us someplace where we wanted to go
  And we'll all bow down to the ones that got us through it
  Here's to Rock & Roll Joe

  That song prompted several more, with everyone in the band suggesting more 'Rock & Roll Joes' in need of the spotlight.  At the end of the tour back in London, the band promptly recorded the new songs and the 'Rock & Roll Joe' album was born.

  The album is just the beginning of the 'Rock & Roll Joe' project.  After the release of the CD, Chip Taylor and Train Wreck Records are launching a web site that will promote and honor the unsung heroes of rock music.   The history of rock is filled with people such as Hank Garland and Mickey Baker who were instrumental in shaping the sound of today's best music.  Yet their contributions are barely recognized.  In addition to the under appreciated musicians and session players, there will also be some room to highlight the songwriters, producers and behind the scenes people who helped shape the music we love.

  And Rock and Roll Joes aren't only those musicians who helped make our favorite records - they are also those who performed the great records we never got to hear.  Some in the business were the victims of bad luck.  Others were our friends and family members who simply loved to play - at home or in the local bar - and introduced us to a lifetime of great music.

  The Rock and Roll Joe web site will seek to redress this injustice while also being a place where music lovers can have fun learning about and discussing the present and history of rock and listening to great music.  Chip has been busy soliciting entries from his fellow artists and friends in the music business to help get the ball rolling.

  A portion of the profits from Rock and Roll Joe will be donated to musicians in need.


name_last: Evergreen Terrace
name: Evergreen Terrace
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/1350.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Evergreen_Terrace-Sending_Signals.mp3
website_link: http://www.myspace.com/evergreenterrace
event_category: Showcase
event_sub_category: Punk
search: Evergreen Terrace
original_serial: event_MS12729
original_venue_serial: Prague
description:
  Evergreen Terrace has been blazing their own path through the melodic hardcore scene for over a decade. Anchored by guitarist/singer Craig Chaney's clean vocals and catchy hooks, punctuated by lead singer Andrew Carey's viciously screamed vocals and bonded by Josh James' unique guitar style, the Florida-born five-piece never depended on anyone to push them forward. ET added drummer Caleb James (Casey Jones) in 2010. With their blistering combination of melodic hardcore, metal and punk rock, Evergreen Terrace has toured the world with As I Lay Dying, August Burns Red, Hatebreed, Rise Against, Circa Survive, Every Time I Die, Strung Out, Agnostic Front, Katy Perry, New Found Glory and more. They have played Sounds of the Underground, Vans Warped Tour, Persistence Tour, Hell on Earth Tour, Thrash and Burn Tour and Soundwave Festivals. ET worked with producer Jason Suecof (August Burns Red, All That Remains) on their latest release: Almost Home. It cracked the charts in its debut week. Almost Home landed at #17 on Billboard's Heatseeker chart, #52 on Billboard's Hard Music chart and #53 on Billboard's Independent Albums chart. Almost Home also enjoyed success in Canada, making it at #55 on the Nielsen Soundscan Independent chart and #76 on the Hard Music chart. The single 'Sending Signals' was the third Evergreen Terrace video to be exclusively released on MTV2. After Almost Home the band released a cover of Foo Fighters 'Everlong' exclusively on iTunes in March 2010. Evergreen Terrace is currently touring the world and will start preparing for their 6th full-length album winter 2010.


name_last: Five Time Champion
name: Five Time Champion
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F22071.jpg
website_link: http://www.fivetimechampion.com
event_category: Screening
event_sub_category: Narrative Feature
search: Five Time Champion Berndt Mader
original_serial: event_FS11216
original_venue_serial: Rollins Theatre
description:
  Director: Berndt Mader
  USA | 92 minutes
  The Bear Media


  Starring:
  Betty Buckley, Dana Wheeler Nicholson, Jon Gries, Ryan Akin, Robert Longstreet, Justin Arnold, Noell Coet, Don Pirl, Julie Erickson


  With his father out of the picture, his mother and grandfather embroiled in possible explicit affairs, and his girlfriend flirting with a would be rival, the young scientist Julius recoils into the relative order of his homespun experimentation on worms.  But when his science seems to have resulted in failure, Julius falls deeper into his darkness and risks his own self destruction.  Overwhelmed with his situation, he sets out to meet his father and discover the truth behind what is troubling him.


name_last: Punches
name: Punches
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3091.jpg
website_link: http://www.myspace.com/punches
event_category: Showcase
event_sub_category: Dance
search: Punches
original_serial: event_MS14842
original_venue_serial: Malverde
description:
  PUNCHES was born during a cab ride one cold, Brooklyn December night, with thoughts of warm weather and the perfect summer soundtrack. Composed of twin brother DJ’s Finger on the Pulse, Alan Astor and The Kid Robb, PUNCHES is united by a common goal to get you moving. The sound is dynamic and fresh, heavily influenced by disco vibes with indie elements. They have produced original tracks featuring Alan Astor on vocals, as well as an official remix for indie pop sweethearts Au Revoir Simone. Based in Brooklyn, PUNCHES plan on setting the night ablaze in a club near you.


name_last: Felicia Day
name: Felicia Day
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/felicia_day_jeff_lipsky_small.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Felicia Day
original_serial: event_OE00551
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Felicia Day, the creator and star of The Guild will be stopping by the SX Bookstore to meet fans and sign copies of The Guild dvds.


  Photo by Jeff Lipsky, courtesy Felicia Day


name_last: The Crisis of Trust in a Social Age: Issues and Opportunity
name: The Crisis of Trust in a Social Age: Issues and Opportunity
name_index: C
event_category: Social Graph
event_sub_category: Panel
search: The Crisis of Trust in a Social Age: Issues and Opportunity Guy Gould-Davies SapientNitro
original_serial: event_IAP000420
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Guy Gould-Davies (SapientNitro)

  Summary
  Culture is becoming ever more social as social media continues to explode.  There’s been a casualty however.   How much we  trust other peoples’ opinions has massively dropped.  We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost  in this social age. This session is sponsored by SapientNitro.


name_last: Whitey Morgan & the 78's
name: Whitey Morgan & the 78's
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/1640.jpg
website_link: http://www.whiteymorgan.com
event_category: Showcase
event_sub_category: Country
search: Whitey Morgan &amp; the 78's
original_serial: event_MS13714
original_venue_serial: Red Eyed Fly
description:
  Outlaw's always been the rough-around-the-edges, tuff guy uncle at the country music family picnic. Denim and leather, not Stetson and Nudie. Hair by Pennzoil, not Pomade. But, in the right hands—Haggard, Paycheck, Junior, Willie and Waylon and now Whitey Morgan—Outlaw is more than beards and bandanas, ink and attitude, it's goddamn folk music. It’s about doing the best you can, about getting by and about cold beer and colder women—everything that keeps the honky tonks full on a Saturday night. It’s about standing up when it’d just be easier to fall down.

  Coming from Flint MI, the always forgotten civic little brother to Motown but no less a hard town with empty factories and emptier prospects, loaded Whitey Morgan & the 78’s with that survivors’ f.u. mentality. The self-titled debut Bloodshot album was recorded at Levon Helm’s studio in Woodstock NY, and while their antecedents are pretty clear, Whitey and the boys play with a muscular attack and energy that makes us think they HAD to learn to play it that way to be heard over the din of the stamping plant and its ghosts.


name_last: Making The Magic Happen: The Art Of Producing
name: Making The Magic Happen: The Art Of Producing
name_index: M
event_category: Panel
event_sub_category: Production
original_serial: event_FP990060
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Christy Lemire (Associated Press)

  Participants:
  Barry Mendel (Barry Mendel Productions)
  Christine Vachon (Killer Films)
  Monnie Wills (The Jacobson Company)

  Summary
  Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.

  Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.

search:
  Making The Magic Happen: The Art Of Producing Barry Mendel Barry Mendel ProductionsChristine Vachon Killer FilmsMonnie Wills The Jacobson CompanyChristy Lemire Associated Press


name_last: Jay Nash
name: Jay Nash
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/2304.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jay_Nash-Till_I_Get_Through.mp3
website_link: http://www.myspace.com/jaynash
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Jay Nash
original_serial: event_MS11080
original_venue_serial: The Tap Room at Six
description:
  By today's standards, Jay Nash is the rare musician who does not compromise.  He creates music based on the world as he sees it.  Nash writes songs with humor, irony and heartbreak  and delivers them all with a rustic, honest sound.  Nash's music is not manufactured or contrived, it's 100% organic and delivered from the depths of his soul.  
   
    
  His current album, ‘Diamonds and Blood’, was recorded at Phantom Vox Studios in Los Angeles.  Chris Seefried produced and two-time-Grammy-winner, Seth Atkins Horan, engineered.  Performers include David Immergluck (guitars, mandolin, lap steel) and Charlie Gillingham (piano and B3 organ) of the Counting Crows.  Don Heffington (Bob Dylan, Lucinda Williams) and Jamie Wollam (Jackson Browne) shared the drums and percussion duties.  Chris Joyner (Ray LaMontagne, Rickie Lee Jones) played keys.  Rob Wasserman (Ratdog, Bob Weir) plays bass. 

  On the subdued, yet powerful, ‘Golden State Goodnight’, Nash is accompanied by Kenneth Pattengale and Sara Watkins (Nickel Creek) in a heartfelt farewell to the place that he loved so much for the last nine years. 

  Jay Nash's sultry, burlap-meets-silk voice truly distinguishes him.  His music is captivating in its delivery of raw emotion.  Inevitably, an ever-growing audience is appreciating Nash for his inimitable style and his passion for his simple yet pure art form.


name_last: The Roving Gamblers
name: The Roving Gamblers
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/2274.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Roving_Gamblers-Lucky_One.mp3
website_link: http://www.therovinggamblers.com
event_category: Showcase
event_sub_category: Country
search: The Roving Gamblers
original_serial: event_MS13655
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  If after listening to The Roving Gamblers they sound familiar, well they should. They’re the newest project from the two time Emmy Award winning Biscuit Brothers. After a highly successful performance at Austin’s Auditorium Shores for 2009 SXSW the boys started getting more and more requests from their taller fans, adults that is, to do a show for them. Enter The Roving Gamblers. Same band, same talent, same energy but no Hokey Pokey here just a bunch of great Southern Music.


name_last: Neon Trees
name: Neon Trees
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/461.jpg
website_link: http://www.neontrees.com
event_category: Showcase
event_sub_category: Rock
search: Neon Trees
original_serial: event_MS14495
original_venue_serial: Emo's Main Room
description:
  Neon Trees
  Tyler Glenn: lead vocals/keyboards
  Chris Allen: guitars
  Branden Campbell: bass
  Elaine Bradley: drums/vocals

  “I wanna shake up your system/I wanna rattle your bones/I wanna take you to the stars/And then I’ll leave you alone.” “Farther Down”

  Like their name, Neon Trees are a combination of slick pop hooks and sturdy organic rock, both melodic and hard-hitting, their anthems of adolescent angst, longing, love lost and found, delivered with the kind of heart-on-the-sleeve passion that only comes from hard work and commitment.

  Their Mercury/Island Def Jam debut, Habits, produced by Tim Pagnotta, is a refreshing blast of timeless rock energy and spirit that wouldn’t sound out of place at any point from ‘60s garage-rock to 2010 dance rock, with the first single, “Animal,” taking off from a round of weaving, angular guitars into a song equally at home in the arena as on the dance floor, a paean to sexual longing in which singer/front man Tyler Glenn wails, “Take a bite out of my heart tonight.,” and you have no reason to doubt his sincerity.
   
  Take hook-happy new wave, add to it the classic-rock story-telling humanity and leaven with other-worldly charisma, and you begin to understand the palette Neon Trees are working from.

  “I have this weird, obsessive nature of wanting to be a superhero,” admits Glenn, who cites his two favorite performers as the Boss and the King of Pop. “I just want to help my friends and the people I love by saving them, only to realize they’re really saving me by listening to the music. The songs are all about forgiveness, love and passion, which basically sums up the whole vibe of what we’re about as a band, professionally and spiritually.”

  In the opening “Sins of my Youth,” Tyler reminisces about a childhood of trial, error and eventual self-discovery. “I’ve got these habits I cannot break… Call me crazy/I was born to make a mess.” “Your Surrender” takes Roy Orbison’s romantic plaint and sets it up against Phil Spector’s Wall of Sound, while “Girls and Boys in School” speaks for itself, with a playground chant over a dark yet sing-along synth-pop chorus. Chris Allen has a quirky, edgy Johnny Marrr-meets-The Edge guitar playing while drummer Elaine Bradley drums with the intensity of John Bonham adding a heartbeat to the sensuality of the songs.

  “We’re all about songs which relate the human experience,” says Las Vegas native, bassist Branden Campbell. “The emotion is very important to us. Our logo is a human heart with wings. We try to keep it real, but we’re not afraid to dream, either, work hard and admit we want success.”

  “We approach the songs from a classic perspective,” adds guitarist Chris Allen, who formed the initial group in Southern California with neighbor Tyler, who lived around the corner. “Even from the start, it was all about the music for us. We didn’t even talk, just practice.”

  “I’ve always tried to keep my feet on the ground with my songwriting,” adds Tyler, a self-taught musician who began composing when he was six. “I try to focus on getting out what I’m thinking and feeling. It’s a tool to help me cope with all the weird things that come into my mind. I’m just happy to have found that outlet.”

  When Allen moved to Provo, UT, to attend school, Glenn followed him, knowing he wanted to play music with Allen.

  “That was a real awkward trip,” laughs Chris. “We drove all the way out there and hardly said a word to each other. All we knew was we wanted to play music together.”

  Once there, they were soon joined by Campbell on bass and drummer Bradley, a Midwestern Led Zeppelin/Depeche Mode fan, a combination that clicked despite the fact the individual members eventually discovered they were all very different people.

  “We are all so fascinatingly different,” explains Bradley, who has been playing in bands since she was 14, first as a guitarist then as a drummer. “Tyler’s the quirky serious type who is really a goofball. Branden’s the musical history encyclopedia. Chris is the manual labor. Being in this band is like an arranged marriage where divorce is not an option, and I’m ok with that.”

  Being signed to a major label hasn’t changed Neon Trees one bit.

  “Our goal and how we play are still the same,” insists Tyler. “We’ve always tried to evoke a larger-than-life feel, even if we’re playing to 10 people in a garage. We’re just trying to keep our feet on the ground and remember why we started doing this in the first place.”

  “Music is a sacred act of communion for me, offering hope and love,” says Tyler. “That’s the heart of this band. Just like in life, though, you need to have fun, too, you have to laugh and dance and sing. The songs that last and get people to feel something are the ones they can sing along to and really identify with.”
  “There’s so much breath to what we do,” adds Elaine. “Every song represents a different aspect of our sound. We don’t stick to a single formula. And we have the goods to back it up live.”
  “Our favorite thing is playing live shows, traveling, seeing new places, meeting new people,” adds Chris. “We just want to share that feeling we got from the bands that inspired us, and then We want to pass the torch.”

  With their major label debut, Habits, Neon Trees light the fire.


name_last: Something Ventured
name: Something Ventured
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F30641.jpg
website_link: http://somethingventuredthemovie.com
event_category: Screening
event_sub_category: Documentary Feature
search: Something Ventured Dan Geller, Dayna Goldfine
original_serial: event_FS11674
original_venue_serial: Rollins Theatre
description:
  Director: Dan Geller, Dayna Goldfine
  USA | 85 minutes
  Zeitgeist Films


  Starring:
  Po Bronson - Narrator, Tom Perkins, Arthur Rock, Don Valentine, Dick Kramlich, Nolan Bushnell, Gordon Moore, Jimmy Treybig, Herbert Boyer, Mike Markkula


  Apple. Intel. Genentech. Atari. Cisco. Behind these revolutionary technology companies are a handful of men who saw opportunity where others did not: these are the original venture capitalists. All were backing and building companies before the term 'venture capital' had been coined: companies that led to the birth of biotechnology, microprocessors, personal computers and the internet.
  SOMETHING VENTURED uncovers the dramatic ups and downs of how these companies came to be, and the hidden dramas behind some of the most famous names in business.


name_last: The Frontier Brothers
name: The Frontier Brothers
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/45304.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Frontier_Brothers-The_Strut.mp3
website_link: http://www.thefrontierbrothers.com/home/?page_id=449
event_category: Showcase
event_sub_category: Rock
search: The Frontier Brothers
original_serial: event_MS13061
original_venue_serial: Speakeasy
description:
  The story of The Frontier Brother’s recent history begins with an informal songwriting panel moderated by legendary DJ Matt Pinfield at the 2010 CMJ Festival.  An unreleased preview to a planned 2011 LP, You Should Start a Band caught Pinfield’s ear, leading to the single’s debut on NYC’s 101.9 RXP. The Austin trio’s waggish, irreverent pop gem subsequently spent five weeks on specialty radio charts, garnering attention from tastemakers like The Next Big Thing’s Andy Langer (101X Austin) and KCRW’s Anne Litt. 
  Hailed as much for their “blessedly unstudied weirdness” (The Onion) as their “satirist's sense of wit, towering hooks and winning melodies,” (Austin American Statesman) The Frontier Brothers truly shine in a live setting. From Austin to New York, the trio has spent the past year honing their gleefully exuberant performances before capacity crowds at the Bowery Ballroom, The Mohawk,  Music Hall of Williamsburg, and Antone’s. 
  	Offstage, The Frontier Brothers are defined by the contradiction between the lively and provocative narrative style of lyricist Marshall Galactic, the lyrical pop drumming of Travis Newman, and piano wunderkind Brett Moses’ endless hooks. With songs that are at once catchy and artfully challenging, The Frontier Brothers have composed a fascinating sonic landscape for the strong, the sensitive, and the bold.


name_last: Bob Gruen Photo Presentation
name: Bob Gruen Photo Presentation
name_index: B
hashtag: gruen
event_category: OTHER
event_sub_category: Various
search: Bob Gruen Photo Presentation Bob Gruen Bob Gruen Studio
original_serial: event_MP990218
original_venue_serial: Austin Convention Center
description:
  Room: Day Stage

  Moderator:
  Bob Gruen (Bob Gruen Studio)

  Summary
  Bob Gruen is the most well-known and respected photographer in rock and roll. From Muddy Waters to the Rolling Stones; John Lennon to Johnny Rotten, he has captured the music scene for over forty years in photographs that have gained worldwide recognition. A selection of his images has been chosen for this photo-talk, spanning his career to date, from a young Bob Dylan performing at the Newport Folk Festival to his most recent pictures of Green Day on tour. Bob will also speak of his major influences and shooting techniques.


name_last: SXSW Wrap Up Meet Up
name: SXSW Wrap Up Meet Up
name_index: S
event_category: Meet Up
event_sub_category: Meet Up
search: SXSW Wrap Up Meet Up Lindsay Muse SXSW STAFF
original_serial: event_IAP000639
original_venue_serial: Palm Door
description:
  Room: Palm Door

  Participants:
  Lindsay Muse (SXSW STAFF)

  Summary
  What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!


name_last: Bloggers vs. Journalists: It's a Psychological Thing
name: Bloggers vs. Journalists: It's a Psychological Thing
name_index: B
website_link: http://pressthink.org
hashtag: bvj
event_category: Future of Journalism
event_sub_category: Dual
original_serial: event_IAP6982
original_venue_serial: Sheraton
description:
  Room: Capitol A-D

  Participants:
  Jay Rosen (New York University)
  Lisa Williams (Placeblogger)

  Summary
  I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal 'other.' A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.

search:
  Bloggers vs. Journalists: It's a Psychological Thing Jay Rosen New York UniversityLisa Williams Placeblogger


name_last: J-Boogie (Inside & Between Sets)
name: J-Boogie (Inside & Between Sets)
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3560.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/J-Boogie-Revolution.mp3
website_link: http://jboogie.com
event_category: Showcase
event_sub_category: Electronic
search: J-Boogie (Inside &amp; Between Sets)
original_serial: event_MS13356
original_venue_serial: Scoot Inn
description:
  Over radio waves and through dancehalls across the globe, soulful mix master J-Boogie has been innovating music as we know it for almost 20 years. No stranger to the Bay Area's music scene, and with a reputation as today's hardest working DJ and producer, he was among the first to fuse live vocals and instruments with electronic dubs on the turntables, creating a style that defies categorizing and showcases multilingual talents. In addition to rocking the party as a DJ and producing music on Om Records, he leads his band 'Dubtronic Science' with a horn section, MCs and Latin percussionists that mix funky dub vibes with downtempo, hip-hop, funk, reggae, Afro, Latin, bhangra, electro, disco and house beats to create a soul music of the future.


name_last: The Science of Influence
name: The Science of Influence
name_index: S
website_link: http://klout.com/
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP8004
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Dan Zarrella (HubSpot)
  Marshall Kirkpatrick (ReadWriteWeb)
  Michael Wu (Lithium Technologies)
  Ramya Krishnamurthy (Klout)

  Summary
  Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following? 

  Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting. 

  In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.

search:
  The Science of Influence Dan Zarrella HubSpotMarshall Kirkpatrick ReadWriteWebMichael Wu Lithium TechnologiesRamya Krishnamurthy Klout


name_last: Nathaniel Rateliff
name: Nathaniel Rateliff
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3992.jpg
website_link: http://www.nathanielrateliff.com
event_category: Showcase
event_sub_category: Folk
search: Nathaniel Rateliff
original_serial: event_MS14018
original_venue_serial: Klub Krucial
description:
  The first thing you notice is the voice. That voice belongs to Nathaniel Rateliff, a man who's earned the twang and hard-knock weariness that shines through on his critically acclaimed Rounder debut, 2010's In Memory Of Loss.

  Rateliff's youth in rural Missouri was quiet and rambling. At age seven, he learned to play the drums. As a young teenager, he picked up the guitar and without a single lesson was soon penning his own songs. At eighteen, Rateliff relocated to Denver and learned to play the piano much as he had other instruments, by teaching himself. 

  Rateliff eventually developed a dedicated following within the Denver music community and beyond. Spin praised his 'massive, alluring' voice. Billboard dubbed the unsigned singer-songwriter a 'must hear.' The New York Times praised Rateliff's 'stark, eloquent [Johnny] Cash echoes.' This wave of acclaim led to a solo tour opening for The Fray, which brought his work to the attention of national audiences. Rateliff has now shared the stage with artists such as Bon Iver, Mason Jennings, Iron & Wine, The Low Anthem, Mumford & Sons, Laura Marling and Roseanne Cash, among others.


name_last: Design-Driven Innovation: How Designers Facilitate the Dialog
name: Design-Driven Innovation: How Designers Facilitate the Dialog
name_index: D
website_link: http://www.yahoo.com
hashtag: #LDIW
event_category: Business
event_sub_category: Core Conversation
search: Design-Driven Innovation: How Designers Facilitate the Dialog Carola Thompson MindjetJim Nieters HP
original_serial: event_IAP7120
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Carola Thompson (Mindjet)
  Jim Nieters (HP)

  Summary
  In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively.

  In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.


name_last: Viva Viva
name: Viva Viva
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/47220.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Viva_Viva-Valentine.mp3
website_link: http://thisisvivaviva.com
event_category: Showcase
event_sub_category: Rock
search: Viva Viva
original_serial: event_MS12974
original_venue_serial: BD Riley's
description:
  With influences from the heyday of the 60's and 70's, their sound is equal parts infectious-pop and dark-stomping-blues, combined with their own blend of hope, disappointment, grit, and wit.

  In 2005, when Dave Vicini (lead singer, formerly of The Lot Six) moved into an apartment in the Jamaica Plain neighborhood of Boston, MA, with Chris Warren (singer/guitarist, formerly of Officer May), the friends already had an idea that they should be in a band together. Their previous bands had shared bills and even covered each other's songs. Before long, six Chuck Taylor boxes full of 4-tracks were recorded in their apartment. Then they decided they should find a band and make a record.

  Viva Viva's reputation has grown steadily over the years, from those apartment recording sessions to the music hall-shaking, band they are today. Dan Burke (bass, formerly of The Lot Six), Fumika Kato (keyboard) and Dominic Mariano (drums), complete the sound that is causing a stir in the Boston music scene. 

  The Boston Phoenix Music Editor, Michael Marotta wrote, 'the legend of Viva Viva has grown exponentially on the shoulders of explosive live performances' in his Fall Arts Preview article. Their unbridled energy can be heard on their debut self-titled album, out on Fort Port Recordings. 'Basically we're the second greatest band in the world,' says Vicini. 'Yeah, second to the Rolling Stones circa '72,' adds Warren. 'We’re not trying to re-invent the wheel, just keep it rolling,' says Warren.


name_last: Social Media and the NBA: Where It's @
name: Social Media and the NBA: Where It's @
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialMediaAndTheNBA.jpg
hashtag: #SMNBA
event_category: Social Graph
event_sub_category: Solo
search: Social Media and the NBA: Where It's @ Tariq Ahmad Smarter Brothers LLC
original_serial: event_IAP8327
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Tariq Ahmad (Smarter Brothers LLC)

  Summary
  Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.


name_last: Ezra Furman & the Harpoons
name: Ezra Furman & the Harpoons
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/288.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ezra_Furman__and__the_Harpoons-Hard_Time_in_a_Terrible_Land.mp3
website_link: http://www.ezrafurman.com
event_category: Showcase
event_sub_category: Rock
search: Ezra Furman &amp; the Harpoons
original_serial: event_MS14420
original_venue_serial: Speakeasy
description:
  Ezra Furman & The Harpoons

  A Biography (2011)

  Americans have an undeniable and insatiable appetite for voyeurism.  Readily feeding them hearty portions is front-man Ezra Furman, who makes no qualms about peddling the deeply personal to the public and draws no drapes between himself and an audience thanks to his pulsating, confessional songwriting style.  Through his eponymous Chicago-based quartet, Ezra Furman & the Harpoons, Furman employs the same open-chest honesty that drew ire for Ginsberg's Howl and spawned speculation of Cohen's Chelsea Hotel as he pines for his Wild Rosemarie and recounts bouts of transience during the making of the band's upcoming third studio LP, Mysterious Power.  
   
  With lyrics featuring the fittingly dualistic motif of blood ÂÂ representing both the humor d'amour and the stomach-turning stains of tragedy ÂÂ Furman's music madly swings between wide-eyed sentimentality and brutally truthful accounts of life's grotesqueries.  Forging ahead with Furman's brazenly rust-tinged croons, the band solders rollicking rockabilly rhythm and love-struck doo-wop sensibility with punk-rock ferocity and immediacy.  In a musical alloy as unlikely as it is engaging, Furman finds release for bleeding-heart sensitivity and bloody-knuckled brawls of conscience as he 'declares open warfare on jadedness, cynicism and irony.'  (Greg Kot, Chicago Tribune)
   
  Ezra Furman & The Harpoons are putting forth their tautest album to date with Mysterious Power, as produced by Doug Boehm (French Kicks, Starsailor).  There is an impressive range of styles and sounds in this newest set of songs, but there is also a palpable cohesiveness that can in part be attributed to the full incorporation of guitarist Andrew Langer.  A veteran of the Chicago-area outfit The Redwalls, Langer was used only in guest spots on the band's second album; however, his being woven into the fabric of Mysterious Power, along with the eruptive energy of Adam Abrutyn's drumbeats and the volatile McCartney-wails of Job Mukkada's harmonies, lends a complementary sonic counterweight to Furman's lyrics that drives the music forward. 
   
  Don't Turn Your Back on Love and Wild Rosemarie are so intensely delicate and gorgeous they have a haltingly powerful presence.  The anthemic catharsis of Teenage Wasteland and the frantic crescendos of Blood Sucking Whore reveal piercing vulnerabilities beneath their bold arrangements.  The Harpoons deftly toy with dynamics more like the Pixies than a folk-rock group on tracks like Heaven At the Drive-In, while mixing in Is-This-It-inspired guitar hooks on Portraits of Maude and Blue-Album-style backing harmonies on I Killed Myself but Didn't Die.  This third LP puts a stronger emphasis on beauty, building on earlier releases that toyed more with the irrepressible energy of youth. This progress is perhaps best showcased by Wild Feeling and the album's title track, Mysterious Power.
   
  Ezra Furman & the Harpoons have made numerous album of the year lists with their debut Banging Down the Doors and sophomore releaseInside the Human Body.  They have gained critical acclaim for performances with Lou Reed at South by Southwest, Alec Ounsworth of Clap Your Hands Say Yeah, The Walkmen, Spoon, and Delta Spirit, as well as at major festivals such as Lollapalooza.  They have attained international notoriety by soaring to the number-one spot on European radio stations and playing to thousands at Barcelona's Primavera music festival.  Ezra personally embarked on the quixotic feat of recording an original and personalized song for every person who bought a special self-released EP.  On top of all of this, Ezra Furman & the Harpoons deliver live performances that will leave you buzzing with excitement.   
   
  Furman gallops and crashes around the stage like an asylum-bound Buddy Holly complete with endearing hiccups and frightening tics.  He not only christens every tour with a nom de rock, but also titles each individual gig.  Furman's witty and effusive conversations with the audience, along with his heightened attention to the crowd's prevailing mood and the shows named like children, creates an extremely personalized feel for every performance.  The band grinds out riffs stoically and belts out harmonies spiritedly as they lay the aural ties to support the verbal locomotion of Furman as he careens and caroms about, filling the room with the boiling-hot emotional steam of a fully bared soul.  
   
  Ezra Furman ÂVocals, Guitar
  Andrew Langer Â Guitar
  Job Mukkada Â Bass
  Adam Abrutyn - Drums


name_last: Gamification in Action
name: Gamification in Action
name_index: G
website_link: http://funwareblog.com
event_category: Book Reading
event_sub_category: Book Reading
search: Gamification in Action Christopher Cunningham BeMobile
original_serial: event_IAP6919
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Christopher Cunningham (BeMobile)

  Summary
  Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. 

  Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization.  

  Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.


name_last: NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY
name: NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY
name_index: N
event_category: Party
event_sub_category: Various
search: NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY
original_serial: event_OE00409
original_venue_serial: Mohawk
description:
  The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis &
  The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw


name_last: Ami Canaan Mann
name: Ami Canaan Mann
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/ami.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Ami Canaan Mann
original_serial: event_OE00647
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Ami Canaan Mann is a feature/television writer and television director. She recently directed the feature film, 'THE FIELDS (aka TEXAS KILLING FIELDS) starring Sam Worthington, Jeffrey Dean Morgan, Chloe Grace Moretz and Jessica Chastain. Mann will be signing copies of FRIDAY NIGHT LIGHTS. She directed the Austin-based television series episode entitled 'I Can't' (Season 4, Episode 10).


name_last: Heard But Not Seen: Capturing Music History Cinematically
name: Heard But Not Seen: Capturing Music History Cinematically
name_index: H
website_link: http://www.vh1.com
event_category: Panel
event_sub_category: Music in Film
original_serial: event_FP7891
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Participants:
  Andy Markowitz (MusicFilmWeb.com)
  Brad Abramson (VH1)
  Nigel Sinclair (Spitfire Pictures)
  Ondi Timoner (Interloper Films)
  Warren Cohen (VH1)

  Summary
  Music films have an advantage of always having a natural climax. Poor/gifted/unexpected person or band possesses life-changing talents; may or may not become famous and may or may not hold on to fame. It's either an uplifting tale or a tragedy worth telling. No matter which ending, music films, both documentaries and biographical pictures, have grown wildly popular among audiences and filmmakers in recent years.
  This panel will explore how music of the 20th century is best captured cinematically: which storytelling vehicles are producers and directors using to best establish the historical record on film. We'll discuss a number of recent pictures that try to shake up the form of the music film. These include films as diverse as 'When You're Strange', the recent paean to The Doors that eschews recollections for living in the moment of the '60s through found footage, and 'This Movie is Broken', which tries to interweave a fictional tale with the music of the band Broken Social Scene.
  We'll analyze whether music films evolving as their own unique filmmaking niche and discuss challenges common to using popular music in films. We'll discuss new venues of distribution for music films that diverge from the old models. And we'll ponder the most innovative uses of telling music history stories on film and what to expect in the upcoming years.

  Music films have an advantage of always having a natural climax. Poor/gifted/unexpected person or band possesses life-changing talents; may or may not become famous and may or may not hold on to fame. It's either an uplifting tale or a tragedy worth telling. No matter which ending, music films, both documentaries and biographical pictures, have grown wildly popular among audiences and filmmakers in recent years.
  This panel will explore how music of the 20th century is best captured cinematically: which storytelling vehicles are producers and directors using to best establish the historical record on film. We'll discuss a number of recent pictures that try to shake up the form of the music film. These include films as diverse as 'When You're Strange', the recent paean to The Doors that eschews recollections for living in the moment of the '60s through found footage, and 'This Movie is Broken', which tries to interweave a fictional tale with the music of the band Broken Social Scene.
  We'll analyze whether music films evolving as their own unique filmmaking niche and discuss challenges common to using popular music in films. We'll discuss new venues of distribution for music films that diverge from the old models. And we'll ponder the most innovative uses of telling music history stories on film and what to expect in the upcoming years.

search:
  Heard But Not Seen: Capturing Music History Cinematically Andy Markowitz MusicFilmWeb.comBrad Abramson VH1Nigel Sinclair Spitfire PicturesOndi Timoner Interloper FilmsWarren Cohen VH1


name_last: Christian Mistress
name: Christian Mistress
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3055.jpg
website_link: http://christianmistress.blogspot.com/
event_category: Showcase
event_sub_category: Metal
search: Christian Mistress
original_serial: event_MS11801
original_venue_serial: Valhalla
description:
  'In a cellar where anxiety and blind confidence collide, desperate
  sounds are set to flame.  Marshall law screams out shallow skulls
  propulsed by human error.  Walls of white wash marbled black. This is
  the freedom as a captive of sin.  There's no future here so let it
  burn us clean.'


name_last: Bajzel
name: Bajzel
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/42249.jpg
website_link: http://www.myspace.com/bajzel
youtube_link: http://www.youtube.com/watch?v=KF3vChkrAeI
event_category: Showcase
event_sub_category: Rock
search: Bajzel
original_serial: event_MS12424
original_venue_serial: The Parish Underground
description:
  Bajzel is the purest definition of 'one man band'. He is a band. He is a musical chameleon tap dancing on pedals, live-looping guitar, bass, and beats into virtuostic art-rock exhilaration. 

  Bajzel's demo was a viral sensation in Poland.  It yielded a record deal and tours with the country's established indie acts. His music videos for 'Window' and 'Nie Znikij' both won prizes at Yach Film, Poland's music video awards. Jaw-dropping live sets fueled a word of mouth wildfire big enough for the media to smell smoke.  Quoting Newsweek (Polish edition), 'Remember this name: Bajzel is our Beck.  Only better.'  It's an odd comparison but he'll take it.  (And if Mr. Hansen turns up at the show, we can explain)  

  Bajzel a prolific multilingual song-crafter/mind-bender with approximately half his catalog composed in English. He is sole owner of his material and currently unsigned outside of Poland.  Presently Bajzel is mastering his 3rd album, tagging all genres with his psychedelic signature.  

  Bajzel, pronounced [bi-zel], is a polish world more vulgar than 'really big mess' but less vulgar than 'fucking mess'.


name_last: The Novocaines
name: The Novocaines
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/40008.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Novocaines-Adhere_To.mp3
website_link: http://www.myspace.com/novocaines
event_category: Showcase
event_sub_category: Rock
search: The Novocaines
original_serial: event_MS14070
original_venue_serial: Black &amp; Tan
description:
  The Novocaines - “A towering inferno of 60’s retro soul-fire, they move on stage like the bastard children of Iggy Pop and Pete Townsend” – Drum Media magazine.

  With a sound that is reminiscent of the latter period of The Velvet Underground, and a live show that captures all the energy, soul and charisma of The Stooges, Perth band The Novocaines are well and truly buzzing in all the right circles. The music stems from a dangerous blend of crunchy Detroit rock through to English Punk and The Novocaines are at the cutting edge of the exploding rock revival that is happening all round the world.

  With an average age under 20, The Novocaines are no strangers to the road. Their relentless national touring schedule has seen them coast to coast alongside The Vasco Era, British India and Ben Kweller (USA). Their renowned stage antics have blown away both punters and reviewers alike. With a ferocious and unruly live set, their on stage communication brings a cohesiveness to their playing that is so tight it is almost psychic.

  Charismatic front man Corey Marriott shape shifts effortlessly between sullen introspection and extreme energetic release. Brother and guitarist Jay Marriott merges Cream era Clapton with grunge guitar sounds, to create his own unique style. The Novocaines rhythm section is where much of the band’s power lies. Bass player Steven Turnock switches between the flat-picking grooves inspired by the likes of John Entwhistle, and the fuzzed-out manic lead playing of Noel Redding. 18 year old Liam Young’s frenetic drumming has quickly grabbed the attention of live music reviewers across the country as he violently rumbles around the drum kit.

  2009 was a pivotal year for The Novocaines. The band was unearthed by Triple J after releasing their rockin' track “Cup Of Coffee” as a vinyl single through Ampersonic Music/MGM. They then went on to support & tour with the cream of Australian bands including The Fumes, Yves Klein Blue, Kram, Calling All Cars, You Am I & Philadelphia Grand Jury with great reviews rolling in after every show..

  In August of 2009 The Novocaines released their Ragdoll EP selling out the Amplifier Bar, Perth’s quintessential indie venue, and selling through three pressing of their CD within weeks of its release. Soon after, they signed to Premier Artists, one of Australia’s largest booking agents, and during November the band was featured as a Next Crop artist on Triple J.

  2010 has proved to be an even bigger year for the boys, playing with the likes of Them Crooked Vultures (USA), Gyroscope, The Mess Hall, Art Vs. Science, The Vasco Era & more. The Novocaines were also the only unsigned act to be featured on Rockband 2, with their single 'Cup of Coffee' reaching new audiences around the globe.

  The release of their 'Courtesy Eventually' EP in Oct has seen the track, 'Adhere To' added to high rotation on Triple J. Add to that a national tour with Australia's indie giants, Jebediah and festival performances slotted in for Southbound and Big Day Out in early 2011 and it's not hard to understand why there is so much major label interest buzzing around The Novocaines. 


  But enough from us.. here's what other people have to say!


  The baby-faced rockers The Novocaines hit the stage first, playing to an already jammed Rosemount. With all the swagger and bravado of seasoned veterans, The Novocaines threw everything they had into their set, which pulsed with punchy stabs of rock and punk. It was like watching The Rolling Stones play in the Sixties. - Dom Alessio (Triple J)


  'Wow, this is such a rocking tune! Fantastic energy, killer riffs... this song's got it all! It’s our official new morning anthem…and at 1:34, it doesn't outstay its welcome…turn it up really really loud!'
  Dom Alessio (Triple J) - 'Cup Of Coffee' review


  “These Guys have enough on-stage energy to power a city block”
  Xpress Magazine


  “The Novocaines looked like the love child of the Ramones and David Bowie with the music to back it up.”
  FasterLouder


  'The Novocaines music varied between slow, soft, yet powerful and wildly, insanely, energetic with climaxes that sounded like the soundtrack to someone throwing a TV out of a hotel window.'
  Fasterlouder


  'The Novocaines have more oomph than some bland bands can poke a stick at. No gimmicks required, just simple, strong songs...'
  FasterLouder


name_last: Peter’s Songs
name: Peter’s Songs
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/45704.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Peter’s_Songs-Eclectico.mp3
website_link: http://www.myspace.com/pedromenendesongs
event_category: Showcase
event_sub_category: World
search: Peter’s Songs
original_serial: event_MS12925
original_venue_serial: Copa
description:
  'PEDRO MENENDEZ - PETERS SONGS'

  Pedro Menéndez is a brilliant composer and multinstrumentalist (piano, guitar, winds, bandoneon, voice) wellknown for his unique and personal composition style blending jazz, Argentinian and Latin American Folk (tango, candombe, chacarera, zamba, bossa nova) and contemporary clasical influences.

  Distinguished by a prolific instrumental discography (13 works), on “PETERS SONGS”, PEDRO MENENDEZ shows a different facet and goes deeper into the field of lyrics. Mystery of nature, human essence, cultural, social and political roots of South American continent are poetically reflected with beauty, simplicity and humanity. As a composer, MENENDEZ amazes with an incredibly rich work on harmonies and vocal arrangements and shows himself as an unique eclectic artist full of valuable proposals and restless quests on South American alternative musical expressions.

  Part of the material included on the CD “PETER´S SONGS” (Contemporaneo Art Music 2010) was originally composed for the documentary film “Querida Mara, Cartas de un viaje por la Patagonia”, an Argentinian /German co-poduction directed by Argentinian well-known Director Carlos Echeverría. “Querida Mara, Cartas de un viaje por la Patagonia” (“Dear Mara, Letters from a journey around the Patagonia”), has been recently premiered on distinguished national movie theaters (Centro Cultural Gral. San Martín, Malba Museum) as well as on internacional European festivals.

  With an extensive international live performance career destined to keep growing (Argentina, Brazil, Venezuela, Paraguay, US, Canada, France, Germany, Norway and soon India), PETER´S SONGS is one of the live musical projects that PEDRO MENENDEZ has been recently featuring with great success. 

  After the US premiere of PETERS SONGS at SXSW 2009, 2011 will see Pedro Menendez return to SXSW for fourth consecutive year featuring his projects PETER'S SONGS and PEDRO MENENDEZ FUSION ENSEMBLE (Tour CANADIAN MUSIC FEST - SXSW 2011).



  MORE MUSICAL PROJECTS OF PEDRO MENÉNDEZ:

  PEDRO MENENDEZ FUSION ENSEMBLE (www.sonicbids.com/pedromenendezensemble / www.myspace.com/pedromenendezfusion)
  PEDRO MENENDEZ JAZZTANGO ENSEMBLE (www.myspace.com/pedromenendezjazztangoensamble)
  PEDRO MENENDEZ - ZONA TANGO (www.sonicbids.com/zonatango / www.myspace.com/zonatangobuenosaires)
  PEDRO MENENDEZ - PROYECTO BUENOS AIRES 
  (www.myspace.com/proyectobuenosaires)



  ABOUT PEDRO MENENDEZ´s BIOGRAPHY:

  Pedro Menendez was born in Buenos Aires in 1957.

  He has been dedicated to the music since he was 7 years old. He studied with professors like the  worldwide known Oscar Aleman ( Josephine Baker's jazz guitarist), Arturo Schneider (Astor Piazzolla´s flutist) and the contemporary classical guitarist Miguel Angel Girollet, among others. He also attended the composition career at the UCA.

  He has recorded 17 discographic works with compositions of his own with the participation of well-known musicians like Osvaldo Fattoruso on drums (latin jazz Band 'Opa'), Rodolfo Mederos & Marcelo Nissinman on bandoneon, percussionist Rubén Rada, musicians from the Colón Theatre orchestra, among others.

  He has performed internationally in US, Canada, Norway, Germany, Spain, France and Brazil, including among the most recent shows: 

  CANADIAN MUSIC FEST 2011 / March 9-13, 2011 (Toronto, ON, Canada)
  SXSW 2011 / March 16-19, 2011 (Austin, TX, USA)
  SXSW Music Festival 2010, 2009, 2008 (Austin, TX, USA)
  CANADIAN MUSIC WEEK 2009, Toronto, ON, Canada (March 2009)
  SXSW Music Festival & Conference 2009 (Austin, TX, USA, March 2009)
  DART MUSIC International Day & Night Shows (Austin, TX, March 2009)
  BRAZIL MUSICA & ARTES + International Guests (Austin, TX, March 2009)
  FESTIVAL DE INVERNO SESC RIO 2008 (Petrópolis, Teresópolis & Nova Friburgo, Rio de Janeiro, BRASIL, July 2008)
  SXSW Music Festival & Conference 2008 (Austin, TX, USA, March 2008)
  Rhizome Collective International Show (Austin, TX, USA, March 2008)
  KUT FM - Live Recording Show (Austin, TX, US, March 2008)

  Troughout his career he has played on numerous local artistic, cultural venues and festivals, including 'Buenos Aires Jazz & other Musics' International Festival, 'Mar del Jazz' Festival, Centro Nacional de Música, Casa del Fondo Nacional de la Cultura, Auditorio del Pilar - Recoleta, Avenida Theater, among many others.

  He has also performed as sessionist together with many other distinguished musicians of the Argentinian scene, like Luis Salinas, Agustín Pereyra Lucena, Guillermo Reuter (2004 SGAE Award), Daniel 'Pipi' Piazzolla, Bossa N´Stones, etc.

  In the field of contemporary chamber music, he has written several pieces including a concert for Vibraphone and Strings dedicated to the Argentinian Soloist Daniel Serale (premiered on the International Percussion Festival of Patagonia, Argentina, 2006), a concert for Marimba dedicated to the Mexican well-known Soloist Javier Nandayapa, a work of 20 pieces for Piano based on Latin American rythmics (‘Viaje por Latinoamérica’/Voyage through Latin America’ Book I / Book II) and a concert for Guitar and Orchestra.

  He has composed incidental music for television, theatre and cinema (Argentina and the Munich School of Cinema).

  Since 1986 he is the Artistic Director of Contemporaneo Art Music, an Argentinian Record Label dedicated to genres as tango, jazz, crossover, folk, world and contemporary classical music (www.contemporaneomusic.com)


name_last: Paleo
name: Paleo
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/488.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Paleo-World's_Smallest_Violin.mp3
website_link: http://www.paleo.ws
event_category: Showcase
event_sub_category: Folk
search: Paleo
original_serial: event_MS11593
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  For Paleo, art doesn’t imitate life, it is life. Self-contained, he has been traveling the country for the last 6 years. The time has been spent studying the endless facets of a world both in and outside of himself, all the while chronicling his journey through song.
  Booking his own shows, he has been playing roughly 150 dates a year while living out of his car and staying with people kind enough to share a couch, a bed, and some breakfast. Homeless and at home, he seems to have found a refuge within his songs as a prolific lyricist and writer. He recorded a song every day for 365 days as a discipline in songwriting he called “The Song Diary”. If you want to know Paleo, you have only to listen to his body of work, which at this point is staggering. Paleo’s songs focus on what most people take for granted in their day to day and year to year, revealing not just a series of dots, but a portrait.
  On his newest record, “A View Of The Sky”, the music mines a depth of greater purpose beyond the traditional. Song after song transports the listener through melodic landscapes unique, immediate, emotive, playful, and filled with longing. There is nothing contrived in the structures of his songs, and the phrasing is a deep rooted reference to the great writers who have come before him.
  But deconstructing Paleo seems futile, because he has already moved on. His music is an echo that grows, builds to a crest, dies, and begins again, evolving always, whether someone is there to bear witness or not.


name_last: Billboard Bungalow
name: Billboard Bungalow
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/billboard.jpg
event_category: Party
event_sub_category: Various
search: Billboard Bungalow
original_serial: event_HB1698
original_venue_serial: Buffalo Billiards
description:
  The best music mix on 6th!  Drop by during the day (Thursday-Saturday) for food, drinks, showcases featuring some of today’s hottest emerging acts and tons of other entertainment. Then come back to party all night at must-see official SXSW showcases. For more info, visit: Billboard.com/sxsw


name_last: Thao Nguyen
name: Thao Nguyen
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/thao2.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Thao Nguyen
original_serial: event_OE00434
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  The sensational musician Thao Nguyen will be appearing at the SX Bookstore to meet fans and sign autographs following her panel appearance.


name_last: Mexico Technology Summit
name: Mexico Technology Summit
name_index: M
hashtag: #GeneralMX
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00637
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Cesar Salazar (42 Claps Inc)
  Clorinda Romo (Pase Usted)
  Fernando Labastida (Latin IT Marketing)
  Oscar Yasser (neotokyo.vg)
  Pedro Galvan (Software Guru magazine)

  Summary
  The Mexico Technology Summit will provide an hour-long exploration of the new media scene in Mexico. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Mexico, then be sure to attend this session!

search:
  Mexico Technology Summit Cesar Salazar 42 Claps IncClorinda Romo Pase UstedFernando Labastida Latin IT MarketingOscar Yasser neotokyo.vgPedro Galvan Software Guru magazine


name_last: Urgent Genius: Creating Topical Social Ideas At Speed
name: Urgent Genius: Creating Topical Social Ideas At Speed
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/UrgentGenius.jpg
website_link: http://irisnation.com/
hashtag: #UrgentGenius
event_category: Social Graph
event_sub_category: Dual
original_serial: event_IAP7853
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Grant Hunter (Iris Singapore)
  Jon Burkhart (Iris Worldwide)

  Summary
  Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionize design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.

search:
  Urgent Genius: Creating Topical Social Ideas At Speed Grant Hunter Iris SingaporeJon Burkhart Iris Worldwide


name_last: Games: Tools For Mass Communication
name: Games: Tools For Mass Communication
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/GamesToolsForMassCommunication.jpeg
website_link: http://gendaigames.com
hashtag: #MassCommGames
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7437
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Benjamin Taylor (Stupid Fun Club)
  Brett McCall (Fate of the World)
  James Portnow (Rainmaker Games)
  Michael Agustin (GameSalad)

  Summary
  Art, education, economics, propaganda.  Games are arriving at the forefront of media to become an important way to engage entire generations of people.  What's different from before?  Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket.  There are multiple ways to publish and distribute games over the Internet and to the masses.  For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge.   This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.

search:
  Games: Tools For Mass Communication Benjamin Taylor Stupid Fun ClubBrett McCall Fate of the WorldJames Portnow Rainmaker GamesMichael Agustin GameSalad


name_last: DATAROCK
name: DATAROCK
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/420.jpg
website_link: http://www.myspace.com/datarock
event_category: Showcase
event_sub_category: Electronic
search: DATAROCK
original_serial: event_MS14474
original_venue_serial: Friends
description:
  DATAROCK formed in Bergen (Norway) 10 years ago, and were straight off signed to indie label, Èllet / Tellé Records, pairing DATAROCK with a roster of local artists such as Røyksopp, Kings Of Convenience and Annie. DATAROCK went right out on an endless run of shows in underground clubs and festivals across Europe - a perfect breeding ground for alternative dance music, leading up to DATAROCK's current mix of dance music, new wave, Manchester rock, funk & punk.
   
  Four years later DATAROCK established their own label, YAP Records, internationally distributed through VME - infamous for representing black metal artists such as Burzum. And so, in 2005 their debut album 'DATAROCK DATAROCK' was released with tracks such as 'Computer Camp Love' & 'FA FA FA' - taking DATAROCK's touring to a global level.

  So far DATAROCK's done more than 700 shows in 33 countries on 4 continents. DATAROCK has toured America alone 17 times, playing more than a 100 clubs and festivals like Coachella (CA), CMJ (NYC), WMC (Miami), SXSW '07 &  SXSW '09 (Austin), Download (San Francisco), Detour (LA), Virgin (Toronto), Montreal Jazz Festival (Montreal), MX Beat (Mexico City), Planet Terra (Sao Paolo, Brazil) and Personal Fest (Buenos Aires, Argentina). These tours all vary but includes a 42 cities run across North America non stop the summer of 2008, and a 26 cities craze for the release of DATAROCK's second album, September '09.
   
  Thanks to the acclaim of both the albums DATAROCK's been fortunate enough to establish a world wide profile - even in a markets as tough as the US, where DATAROCK's appeared on a number at household TV shows like MTV's Jersey Shore, NCB's Chuck, AOL's Spinner, Yo Gabba Gabba (Nick Jr.), ABC News and ABC's Jimmy Kimmel Live (where DATAROCK's second appearance was on the outdoor stage for the very release date of their second album).

  DATAROCK is now signed to US booking agency, The Agency Group, and publishing company Artwerk - a joint venture between Nettwerk One Music and gaming giant EA (Electronic Arts). This alliance has in effect led to having tracks featured in an unprecedented number of video games such as Fifa '08, Fifa '09, Fifa '10, Fifa Street, Sims 2, Sims 3, Need For Speed, Madden NFL, and the iPad hit Tap Tap Radiation. In total 22 of the highest-grossing games on the planet features tracks by DATAROCK, reaching out to a credible estimate of 250 million gamers minimum.
   
  DATAROCK's tracks have also been featured in campaigns for brands such as Apple, Coca Cola, Samsung, FOX and RadioShack. In addition, their tracks have been featured in a number of adds, TV series and films across the world - including commissioned work for Disney.

  Since 2007 DATAROCK's career has been very much focused on North American grounds. Simultaneously DATAROCK's been touring the rest of the world both prior and parallel, playing clubs and festivals all across the planet: Summer Sonic in Tokyo & Osaka in Japan, Good Vibrations, Falls, Field Day, Southbound, Sunset Sounds, Come Together, Future Music and Meridith Music Festiva in Australia, Sonar and Benicassim in Spain, ArezzoWave in Italy, Sudoeste in Portugal, Stereoleto in Russia, Be2gether in Lithuania, Pohoda in Slovakia, Les Ardentes in Belgium, Transmusicales and Microcosm in France, Eurosonic and Metropolis in Netherlands, Berlin Festival, PopKomm, Hurricane and South Side in Germany, Koneisto in Finland, Airwaves at Island, Arvika and Hultsfred in Sweden, Roskilde '05 and '07 in Danmark, Reading, Leads, O2 Wireless, Camden Crawl, The Great Escape, Loop, Latitude, Lovebox, Dot To Dot, Orange Evolution, Eurocultured, In The City and Oxygen in the UK, and numerous festivals in Norway such as Øya, Quart, BergenFest, NattJazz, Lost Weekend, +47, EKKO, NuMusic, Midnattsrocken, Bygdalarm, Utkant, Pereferi, Storås, Pstereo, UKA, Stavernfestivalen, Månefestivalen, Malakoff, Oslo Live, Ekstremsportveko, BaleJazz, MaiJazz and by:Larm.

  DATAROCK's albums are both critically acclaim across the world, and even their debut album was nominated for a Norwegian Grammy. Later on it came in at 36 on NME's list of 'best albums of 2006', and the same year (out of 660.000 registered votes) 'Computer Camp Love' came in at number 12 on Australia's national radio's list of listeners favorite tracks - Triple J's Hottest 100. For the US release in 2007 Spin Magazine listed the track 'See What I Care' as an 'essential download of the summer', and 'Computer Camp Love' came in at 88 on Rolling Stone Magazine's list of the best tracks of the year.
   
  DATRAOCK's second album 'RED' was also nominate for a Norwegian Grammy, the album was 'critics choice of the week' in New York Times, the singles ended up on heavy rotation on Norwegian national radio for seven months (NRK P3), and stateside MTV even headhunted a video for 'True Stories' and put it in rotation - bizarrely as this single was never commercially released outside of Norway.
   
  DATAROCK is now pretty much a global name. A few indications are the number of listenings on DATAROCK's MySpace profile (3,200,000), the number of views on DATAROCK's YouTube clips, the number of fans on on DATAROCK's Facebook profile, the number of followers on DATAROCK's Twitter account, the way DATAROCK is able to tour globally, and the nature of their world wide distribution. Despite this fact the band is still very much DIY - exclusively signed to their own imprint and pretty much handling everything themselves.

  So far they've been licensing their releases to Nettwerk Records in Canada and Ministry Of Sound in Australia, but for the upcoming release of their new material DATAROCK breaks new ground by teaming up with San Francisco based designer toy company SUPER7. DATAROCK - LIMITED EDITION is an 'urban vinyl' character designed by designer toys legend Brian Flynn and inside the character you'll find a USB stick featuring a brand new DATAROCK EP called 'Catcher In The Rye', a brand new DATAROCK LP called 'Music For Synchronization', a brand new DATAROCK concert film called 'NEVER SAY DIE' and more than 1500 private photos.

  The release date? SXSW 2011!

  PRESS QUOTES ON DATAROCK'S SECOND ALBUM - 'RED'

  New York Times - 'a frothy elixir out of 1980s synth-pop, art-rock and new wave'

  Pitchfork - 'this band can nail any sound they want, cheekiness be damned'

  NME - 'Irresistibly slinky new wave'

  BBC - 'a hefty percentage of top tunes'
   
  Uncut - 'The ultimate 1980s homage'
   
  Mixmag - 'As mischievous as a Scottish terrier trained to operate a spud gun'

  Clash Music - 'the opening of this album is pure science fiction cinema'

  The Fly - 'Still plundering the best of 80's pop as only they can'
   
  Artrocker - 'Robo rock'

  Music Week - 'High energy indie dance with a sense of the absurd'

  Metro - 'Smart casual really doesn't get any funkier than this'
   
  Time Out - 'Datarock are really, really good'
   
  Kruger - 'Superb'

  Attitude - 'The rock have mad one of the bolder 2nd albums of recent times'
   
  Teletext - 'Cherry-picks the era's best and emerges fresh'

  Super Sweet - 'Great album by one of the most exciting bands around'

  Glasswerks - 'Exciting romp of dance-punk mentalist'

  Music-News - 'Red is a confident statement of self assurance from the Bergen dance due'

  Female First - ' 'Give it up' is the awesome comeback single. A brilliant slice of eighties pop'

  Ilikemusic - 'Datarock's Red is no less than a masterpiece'

  Planet Notion - 'With lyrics that make you smile and dance a happy dance'

  Efestival - 'Red tracksuit wearing Danish electro-funk superstars'

  Spaceship for Sale - 'Brilliant slice of eighties inspired pop'

  Nerdy-frames - ' 'Give It Up' is an irresistible slice of electro euphoria'

  'No revenge of the nerds. They were champions from the start.'
  Bergens Tidende 6/6

  'This is a very clever mindfuck of an album'
  Dagbladet 5/6

  'Warning! This album might lead to increased demand for red tracksuits...'
  Aftenposten 5/6

  'Datarock has grown as a band and as songwriters...'
  NRK, Lydverket 5/6

  '...Datarock is extremely varied, they try on a number of genres, and they master them all'
  musikknyheter.no 8/10

  PRESS QUOTES ON  DATAROCK'S DEBUT ALBUM - 'DATAROCK DATAROCK'

  'Doubting Datarock is the future of indie dance? You're taking the piss, right?'
  -James Jam, NME

  '...the urge to cheer them from the sideline remains strong.'
  -Sharon O'connel, Uncut

  'Finally, a band to fall madly in love with'
  -The Fly Magazine

  'It makes for quite a party'
  -John Robinson, Q Magazine

  'There's never a bottom line with bands like this, but the bottom line with Datarock is the songs shoot for instant pleasure and accidentally end up being much more than that'
  -Nick Sylvester, Pitchfork (7.8)

  'Note to all festival booking agents and...sod it...all other booking agents for that matter - stick Datarock to a stage and just send us a cheque for telling you to do so'
  -Caz McBain, Loud & Quiet

  'Datarock may be treading the disco-ball lined path already well worn by Devo, but damned if they don't drop a couple of catchy fucking tunes in the process'
  -Music Week

  'Norwegian duo Fredrik Saroea and Ketil Mosnes are lively digital dance-rock bunnies who know how to have fun without becoming a laughing stock.'
  -Daily Mirror (UK)

  'Their record kills me like all good 'playing with genre stereotypes' records do--funny but not Weird Al about it, whimsical but not trivial, all the result of band leaders Fredrik having killer vox and Ketil laying down unquestionably funky low-end.'
  -The Village Voice

  'I suppose it only makes sense that all the coolest electro-pop has been coming from our Nordic neighbours in Scandinavia.'
  -Montreal Mirror

  DISCOGRAPHY

  DATAROCK/STOCKHAUS
  SPLIT EP - 10' - 500 COPIES LTD EDITION - ÉLLET RECORDS - 2001

  DATAROCK: 'DEMO/GREATEST HITS'
  EP - CD-R - 400 COPIES LTD EDITION - KAPTEIN KALIBER RECORDS - 2002

  FREDRIK SAROEA featuring ANNIE: 'I WILL ALWAYS REMEMBER YOU'
  7' - 1000 COPIES LTD EDITION - TELLE RECORDS - 2002

  DATAROCK: 'I KNOW WHAT BOYS LIKE'
  7' - LTD EDITION - KAPTEIN KALIBER RECORDS - 2003

  DATAROCK: 'COMPUTER CAMP LOVE'
  EP - CDEP/7' - ÉLLET RECORDS - 2003

  FREDRIK SAROEA: 'GANGURO GIRL'
  7' - 500 COPIES LTD EDITION - KAPTEIN KALIBER RECORDS - 2003

  FREDRIK SAROEA AND THE FREDRIK SAROEAS: 'CHAMONIX ET PARIS'
  EP - 500 COPIES LTD EDITION - ÉLLET RECORDS - 2004

  DATAROCK: 'COMPUTER CAMP LOVE'
  CDEP - YAP RECORDS - 2005

  DATAROCK: 'DATAROCK DATAROCK'
  CD - YAP RECORDS - 2005

  DATAROCK: 'FA-FA-FA'
  CDEP/7'/12'/DIGITAL DOWNLOAD - YAP RECORDS - 2006

  DATAROCK: 'DATAROCK DATAROCK'
  CD - CREATIVE VIBES - 2005

  DATAROCK: 'SEE WHAT I CARE'
  CDEP - YAP RECORDS - 2007

  DATAROCK: 'DATAROCK DATAROCK'
  CD - NETTWERK - 2007

  DATAROCK: 'DATAROCK DATAROCK'
  CD - MINISTRY OF SOUND - 2007

  DATAROCK: 'FA-FA-FA'
  CDEP/7'/12'/DIGITAL DOWNLOAD - NETTWERK - 2007

  DATAROCK: 'I USED TO DANCE WITH MY DADDY'
  CDEP/7'/12'/DIGITAL DOWNLOAD - NETTWERK - 2007

  DATAROCK: 'PRINCESS'
  CDEP/7'/12'/DIGITAL DOWNLOAD - NETTWERK - 2008

  DATAROCK: 'GIVE IT UP'
  CDEP/DIGITAL DOWNLOAD - YAP RECORDS/ NETTWERK / MINISTRY OF SOUND - 2009

  DATAROCK: 'RED'
  CD/DIGITAL DOWNLOAD - YAP RECORDS/ NETTWERK / MINISTRY OF SOUND - 2008

  DATAROCK: 'TRUE STORIES'
  CDEP/DIGITAL DOWNLOAD - YAP RECORDS - 2009

  DATAROCK: 'AMARILLION'
  DIGITAL DOWNLOAD - YAP RECORDS - 2010

  DATAROCK: 'THE PRETENDER'
  CDEP/DIGITAL DOWNLOAD - YAP RECORDS/ NETTWERK / MINISTRY OF SOUND - 2010

  DATAROCK: 'MIXED UP'
  DIGITAL DOWNLOAD - YAP RECORDS - 2010


name_last: Marrying for Money: The ROI of Relationships
name: Marrying for Money: The ROI of Relationships
name_index: M
website_link: http://www.powered.com
event_category: Branding / Marketing
event_sub_category: Solo
search: Marrying for Money: The ROI of Relationships Jen van der Meer Powered/Dachis Group
original_serial: event_IAP6036
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Jen van der Meer (Powered/Dachis Group)

  Summary
  You CAN measure the ROI of relationships - personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers of your company's Twitter feed. Yet ROI alone will not tell you the ultimate value of your relationships. What other indicators do you need to be looking at to predict whether or not you, your future mate, your pet, or your followers will be happy with the relationship in the long run? Strong relationships depend on other factors - connection, a sense of fairness, health, humor, fun, the ability to learn and evolve together, and a sense of overall engagement with each other, and with life. At a more macro level, communities need to understand the equity they are building not just economically, but socially and environmentally as well.  As the social graph reveals a huge volume of data about our actual relational behavior, we have an opportunity to pause for a moment: to consider the value system reflected in how we measure each other, ourselves, our relationships in the world. Participants will walk away not just with a clear and precise method for how to measure ROI, but also a holistic framework for measuring return on social behavior.


name_last: Showcasing Scotland
name: Showcasing Scotland
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/scotland.jpg
event_category: Party
event_sub_category: Various
search: Showcasing Scotland
original_serial: event_HB1590
original_venue_serial: Latitude 30
description:
  A stellar line-up of talents old and new from north of the border. Enjoy free food and drink as well as performances by Dam Mantle, Unicorn Kid, Rachel Sermanni, King Creosote, and Jon Fratelli. For guest list: http://www.britishguestlist.info/


name_last: Richard Barone
name: Richard Barone
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/168.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Richard_Barone-GLOW.mp3
website_link: http://RichardBarone.com
youtube_link: http://www.youtube.com/watch?v=emJ8x96WXcM
event_category: Showcase
event_sub_category: Rock
search: Richard Barone
original_serial: event_MS12261
original_venue_serial: Continental Club
description:
  Richard Barone
  'Glow'
   
   
  “Is there a musician more deserving of the moniker Man About Town than Richard Barone?”  —THE NEW YORK TIMES

  “Barone knows the alchemic formula for converting an everyday thought into a powerful refrain.” —Tom Moon, NPR

  Glow, the new album from Richard Barone, frontman of cult faves the Bongos, is a sonic delight, like a lost solo Beatle album from a glam-rock future-world. After taking a break from performing to produce others and write a book Barone is back, working with producer Tony Visconti (along with Steve Addabbo, Jill Sobule and others). Glow positively glows with great songs like “Gravity’s Pull,” “Yet Another Midnight” and a captivating cover of T. Rex’s “Girl.” The king of chamber pop shines on this stunning new addition to his catalog.

  The album started as a somewhat casual collaboration between Barone and Visconti. Richard had wanted to work with Tony ever since scheduling conflicts prevented the latter from producing the Bongos’ major label debut. Most of Glow’s tracks were written in the studio; some, like “Girl,” came together very quickly and others, like “Sanctified,” became elaborate Visconti productions. The album utilizes lots of vintage synthesizers and obscure music-making devices that Tony had accumulated from working on sessions with Brian Eno, David Bowie, T. Rex and others. 

  Glow also features state-of-the-art gear that Barone picked up through his close collaboration with Gibson Guitars, including the Digital Les Paul guitar. Each string has the ability to be recorded on its own individual track. The title tune was written when Richard stopped by producer Steve Addabbo’s studio to pick up a hard drive and showed him the prototype instrument. “Walking through Manhattan, I started hearing the arpeggio chords of “Glow” in my head,” says Barone, “Then some words and a melody became attached, set to the rhythm of my walking. When I got to the studio, I couldn’t wait to show Steve the guitar, plug it in and demonstrate the possibilities. I started playing ‘Glow’ and asked if we could record it. It was amazing how quickly it came together. I didn’t have any lyrics at all for the bridge, but we decided to start recording anyway. When it came to that part, I suddenly belted out, ‘You’re not alone! You are the glow! You’re not alone’ and that was that. We only did one take.”

  The song is reprised at the end of the album as an elaborate instrumental that features cellos and violins dueling with vintage synths. With all those individual strings being recorded there were more than 120 tracks to be wrestled to the ground.

  Amid the high-tech studio recordings Glow also has some lo-fi parts that just sounded right in sequence.  Garageband-generated “Radio Silence,” recorded at home on a laptop, comes off as a Euro-Vision style four-on-the-floor classic. The Paul Williams co-written “Silence Is Our Song” is from a live radio broadcast on New York WFUV-FM DJ Vin Scelsa’s “Idiot’s Delight” program.

  How did Barone end up writing with the guy who gave us such pop radio classics as “Rainy Days and Mondays” and  “We’ve Only Just Begun?” Did you know Williams wrote the B Side to Tiny Tim’s “Tip Toe Through the Tulips”? Richard did. He met Williams at a tribute show and the two writers from different eras immediately hit it off. After a number of delays Richard made it out to Paul’s house in California and an all day marathon writing session ensued.

  “I started strumming chords as he circled his living room spouting phrases I quickly jotted down on a yellow legal pad. We wrote like that all day. The next morning, at breakfast, I sang him what we had come up with, and played him a quick demo I had recorded on my MacBook. “One more thing,” he said. “When you record it, at the very end, say ‘listen.’”

  Another frequent Barone collaborator is Jill Sobule. Among other songs, Barone co-wrote “Bitter” for her album Pink Pearl and Sobule returned the favor on “Odd Girl Out.” The song tells the true story of a lesbian teen in the pre-Stonewall days of the West Village. This time Richard scribbled down lyrics while Sobule strummed.

  Barone was born and raised in Tampa, Florida. He actually was a DJ at the age of seven on a local Top 40 station and as a teenager befriended and produced Tiny Tim, who was performing in the area. In 1977 the aspiring rocker hitched a ride to New York with the Monkees touring backup group (CBGB stalwarts the Laughing Dogs) and lived in a small room in their practice loft as he attempted to take on the big city. This and many other tales can be read in his memoir Frontman: Surviving the Rock Star Myth, a book that functions as a how-to-be-an-entertainer guide as well as a gimlet-eyed autobiography. 

  After moving over the East and Hudson rivers Barone found himself in Hoboken, New Jersey, where Steve Fallon was just opening the famed music venue Maxwell’s; the club maintains its status as the last of the metro area’s ‘70s nightspots. Along with the likes of the Feelies, the dBs and the Individuals, the Bongos put Hoboken on the map as a place where young musicians could get a start. Many would come from all over the USA to place roots in the metro area’s pre-Williamsburg indie-rock capital.

  The Bongos were the first group to get signed to a major label — on the strength of Drums Along the Hudson, an album that featured a top CMJ Radio single “Mambo Sun” (Barone’s first Bolan cover) as well as “In the Congo” and “The Bulrushes.” The group became a favorite in the emerging college rock circuit and toured the US and Europe sharing bills with the likes of the B-52s and R.E.M. Their song “Numbers With Wings” became a broadcast favorite in the early days of MTV. The Bongos released two albums and an EP and left an unfinished album for Island Records called Phantom Train. In 2007 the group re-united for the Hoboken Music and Arts Festival and were given the key to the city by the mayor for their pioneering pop.

  Barone would go on to make many solo albums including the much lauded Cool Blue Halo that found him experimenting with the cello playing of Jane Scarpantoni while delivering his songs in a chamber-pop setting. 

  In the last decade Barone has worn many hats, writing with others and producing large musical events. Moby recently got involved with a re-mix of the Bongos’ classic track “Bulrushes.”  And the B-52s’ Fred Schneider has tapped him to produce, arrange and co-write on numerous occasions. Now he moves on with Glow, a singular burst of optimism with the power of a sunset and the sunrise that follows.

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  For more information on Richard Barone, please contact Conqueroo:
  Cary Baker • (323) 656-1600 • cary@conqueroo.com
   
  Bar/None Records PO Box 1704 Hoboken, NJ 07030 www.bar-none.com


