# event_type

name_last: Cashing Out: Start-up Successes in Latin America
name: Cashing Out: Start-up Successes in Latin America
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CashingOutStartUpSuccesses.jpg
website_link: http://pulsosocial.com
hashtag: #sxswlatam
event_category: Latin America
event_sub_category: Panel
original_serial: event_IAP7637
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Andes Barreto (Socialatom Group)
  Daniel Undurraga (Groupon)

  Summary
  The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures.

  What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice.

  In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region.

  The advent of cheap technology that has enabled technical innovation on a scale never seen before.

  The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth.
  The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now.

  How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.

search:
  Cashing Out: Start-up Successes in Latin America Andes Barreto Socialatom GroupDaniel Undurraga Groupon


name_last: Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
name: Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FlattrWithThingiverseReadability.jpg
hashtag: #FlattrSXSW
event_category: Late Break
event_sub_category: Panel
original_serial: event_IAP000327
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Eileen Burbidge (Flattr)
  Joel Hansson (Flattr)
  Linus Olsson (Flattr AB)
  Marty McGuire (MakerBot Industries)
  Richard Ziade (Readability)
  Turi Munthe (Demotix)

  Summary
  Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.

website_link:
  http://https://flattr.com
  https://www.readability.com/
  http://www.demotix.com
  http://www.thingiverse.com/

search:
  Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding Eileen Burbidge FlattrJoel Hansson FlattrLinus Olsson Flattr ABMarty McGuire MakerBot IndustriesRichard Ziade ReadabilityTuri Munthe Demotix


name_last: Nokia and Burton's 'Push Snowboarding' Collaboration
name: Nokia and Burton's 'Push Snowboarding' Collaboration
name_index: N
event_category: Special Programming
event_sub_category: Panel
original_serial: event_IAP000650
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Matthew Knight (hyperhappen.com)
  Nick Sargent (N/A)
  Stuart Wells (Nokia)
  Tom Pukko (hyperhappen.com)

  Summary
  When playing sport, have you ever wondered what it would be like to have a ‘car dashboard’ to tell you what’s happening; how quickly you were going? Measuring every turn? Timing every jump? Understanding how much ‘rush’ you were feeling? All on your cell phone? Push Snowboarding is doing exactly that by combining the power of the Nokia N8, External sensors and Nokia Fans worldwide. This session will give SxSW delegates the opportunity to speak with the people behind the scenes and see for themselves what the team from Nokia and Burton have put together. #pushsnowboarding

search:
  Nokia and Burton's 'Push Snowboarding' Collaboration Matthew Knight hyperhappen.comNick Sargent N/AStuart Wells NokiaTom Pukko hyperhappen.com


name_last: Online Creativity: Inspire, Remix, Copy
name: Online Creativity: Inspire, Remix, Copy
name_index: O
event_category: Social Graph
event_sub_category: Core Conversation
search: Online Creativity: Inspire, Remix, Copy Michael Galpert Aviary.comNora Abousteit BurdaStyle
original_serial: event_IAP000347
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Michael Galpert (Aviary.com)
  Nora Abousteit (BurdaStyle)

  Summary
  What constitutes being inspired by, remixing, or copying online content? What are the ethics and values behind copying - from paying homage to mocking - existing products and projects? Should the same rules apply to individuals and independent designers as to mass producers? We explore these questions through anecdotes about specific cases in the online creative sphere, in the Aviary world, and in the BurdaStyle community.


name_last: Smoosh
name: Smoosh
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/964.jpg
website_link: http://www.smoosh.com
event_category: Showcase
event_sub_category: Pop
search: Smoosh
original_serial: event_MS12600
original_venue_serial: Cedar Street Courtyard
description:
  Dropping out of high school has given us the freedom to open our minds and be inspired by different music styles around the world. We have traveled around Europe and wrote our last album “Withershins” in a remote cabin in the forest of Sweden. Part of the songwriting took place in a barn, and even in a meadow. We searched the depths and woods of Sweden to find ourselves, then pulled the atmosphere of Sweden into our songs and formed it all into an album.

  After traveling, we decided to donate 100% of the profits from the first 100 copies of Withershins to “Biblio Burro” in Colombia (a man and his 2 donkeys who travel around rural Colombia giving books to children.) As a part of the journey we’re on, it was logical to move to New York, to experience a place completely different from anywhere we had been to.

  We are absorbing the influx of New York’s jazz and street musician scene. We will bring these together with our own music, rework it, and twist it into something different, which will, in the end encapsulate our experience in the insanely inspiring and intimidating environment of New York City. In the short term, we are experimenting by remixing and re-working songs from all three of our albums and are so excited to work with New York-based Orchestra musicians to put something different together for our upcoming shows.


name_last: Del Castillo
name: Del Castillo
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/884.jpg
website_link: http://www.delcastillomusic.com
event_category: Showcase
event_sub_category: Latin Rock
search: Del Castillo
original_serial: event_MS12096
original_venue_serial: Mellow Johnny's
description:
  DEL CASTILLO began as a CD project for family back in the winter of 2000 and has become a symbol of the cross-cultural power of music with their eclectic blend of Flamenco, Rock, Latin, Blues, and World music.

  Between the release of their first CD, Brothers of the Castle back in 2001, to their 2006 release, Brotherhood, Del Castillo has received an astonishing 18 awards including SXSW/Austin Music 'Album of the Year' Awards for Vida (2002) and Brotherhood (2006), 'Band of the Year (2003)', ASCAP'S 'Best Independent Group of the Year (2005)', and Austin Music Pundits 'Best Live Act (2004)'.

  Rolling Stone calls Del Castillo 'tumbling brilliance on nylon-string classical guitars' with 'eruptions of technique and taste (that) conjure images of Eddie Van Halen fronting early Santana (with an assist from the Gipsy Kings).'

  Film Director Robert Rodriguez attended a Del Castillo concert in 2002 and a great friendship developed between the two. Rodriguez then enlisted the group to contribute music to the soundtracks of his movies, such as 'Spy Kids 3D', 'Once Upon a Time in Mexico','Sin City', and 'GRINDHOUSE', and perform with him at the premieres.  Rodriguez was so impressed with Del Castillo that he wanted to record with them, so together, they formed CHINGON and recorded an amazing electric rendition of the Mexican classic song, 'Malaguena Salerosa'.  Quentin Tarantino loved it so much that he re-did the ending sequence of 'Kill Bill Vol. II' to fit the song into his movie.
   
  By 2004, Del Castillo was touring nationwide across the country playing with such diverse acts as Styx, Los Lonely Boys, Ozomatli, Don Henley, Los Lobos, and Willie Nelson and continued tour non-stop through 2006. They have performed at three of Willie Nelson's 4th Of July Picnics, and at Eric Clapton's Crossroads Guitar Festival, and they have made numerous national and local TV appearances.

  Willie Nelson enjoyed Del Castillo so much that he re-recorded his song 'I Never Cared For You' with the group (which is included on Del Castillo's Brotherhood CD) and calls it 'his favorite version'.  Nelson has become a good friend of the band as well and the two look forward to touring together again soon.

  During 2008, the band began playing major festivals all over the country and even Canada and widening its audience at a much more rapid rate.  At California's famous Strawberry Music Festival, they were deemed the highlight of the festival and broke the merchandise sales record.  Immediately after their incendiary debut performance at the Vancouver Folk Festival in Canada, they were selected to play the headlining stage for 2009. 

  Rick and Mark del Castillo were recently selected in December 2008, by Gibson Global, to be two of only about SIX guitarists in the world to launch their new state-of the-art Dark Fire Gibson Les Paul guitar line. 

  The band continues to tour throughout the country, thriving on performing live and building new audiences, and songwriting and recording are a priority during breaks in their tour schedule.


name_last: Defining 'Artist Development' In Concrete Terms
name: Defining 'Artist Development' In Concrete Terms
name_index: D
website_link: http://www.paradigmagency.com/
hashtag: artistdev
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP5396
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Participants:
  Amanda Berman (EMI Music Publishing)
  Andy Adelewitz (Paradigm)
  Hank Sacks (Partisan Arts)
  Katie Robinson (Atlantic Records)
  Scott Cohen (The Orchard)

  Summary
  'Artist development' has long been one of the most popular catch phrases of the music business. Beyond guiding the growth of a new artist, what does this actually mean in a nuts-and-bolts sense?

search:
  Defining &quot;Artist Development&quot; In Concrete Terms Amanda Berman EMI Music PublishingAndy Adelewitz ParadigmHank Sacks Partisan ArtsKatie Robinson Atlantic RecordsScott Cohen The Orchard


name_last: Online Radio Meet Up
name: Online Radio Meet Up
name_index: O
event_category: Meet Up
event_sub_category: Meet Up
search: Online Radio Meet Up Rusty Hodge SomaFM.com
original_serial: event_IAP000520
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Rusty Hodge (SomaFM.com)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who share a passion for online radio. Cash bar onsite.


name_last: The Features
name: The Features
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/3962.jpg
website_link: http://thefeatures.com
event_category: Showcase
event_sub_category: Rock
search: The Features
original_serial: event_MS13851
original_venue_serial: Dirty Dog Bar
description:
  The Features are a southern psychedelic rock band that play, off-kilter pop.  Originally formed in Sparta, Tennessee, the  small Southern town that boasts bluegrass picker Lester Flatt as its claim to fame.  Their musical influences are caught somewhere between the pure rock 'n' roll of the British Invasion and the electronic, synth-happy beats of 80's pop.  It's a dynamic sound that has launched them to the top of Nashville's indie rock scene.


name_last: Special Guest: Yoko Ono
name: Special Guest: Yoko Ono
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3798.jpg
website_link: http://imaginepeace.com/archives/tag/yoko-ono-plastic-ono-band
event_category: Showcase
event_sub_category: Rock
search: Special Guest: Yoko Ono
original_serial: event_MS13271
original_venue_serial: Elysium
description:
  From her pioneering work in the Fluxus movement of the 1960s to the recent Imagine Peace Tower in Iceland, Ono's art has challenged and informed, melding the personal to the universal in simple and unique ways. Her marriage and creative collaboration with John Lennon was a love story played out on the global stage. Ono's music laid the groundwork for the sounds of punk rock and new wave. Recently, Ono has had five consecutive dance singles charting at #1 on the top of the Billboard Dance Chart.  In 2009, she received Mojo Magazine's Lifetime Achievement Award, and she assembled a new PLASTIC ONO BAND for her latest album, Between My Head And The Sky, co-produced with son Sean Lennon, on his Chimera Music label.


name_last: The Behavior Change Checklist. Down With Gamefication
name: The Behavior Change Checklist. Down With Gamefication
name_index: B
event_category: Late Break
event_sub_category: Solo
search: The Behavior Change Checklist. Down With Gamefication Aza Raskin Massive Health
original_serial: event_IAP000453
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Aza Raskin (Massive Health)

  Summary
  At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.


name_last: Cas Haley
name: Cas Haley
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/43156.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cas_Haley-Better.mp3
website_link: http://www.musicallies.com/cashaley/media/
event_category: Showcase
event_sub_category: Reggae
search: Cas Haley
original_serial: event_MS11199
original_venue_serial: St David's Bethell Hall
description:
  Cas Haley is making it on his own terms. A native of Paris, Texas, he was raised all over the lone star state by roving hippy musician parents (documented in his song 'I'm Free'). He first rose to fame as runner-up on the 2007 season of America's Got Talent, but he turned his back on the contracts offered him by the show's producers, preferring to carve his own path and not to be groomed by someone else. His debut album sold 30,000 units. His follow up, CONNECTION, has just come out on Easy Star Records, the leading indie reggae label in the US. It shows Cas's influences from reggae to soul to pop, which have helped him shape a unique sound built around his powerful voice.


name_last: Ludachrist
name: Ludachrist
name_index: L
website_link: http://www.worshipludachrist.com
event_category: Showcase
event_sub_category: Electronic
search: Ludachrist
original_serial: event_MS13967
original_venue_serial: Mohawk Patio
description:
  The live act from the minds of Jacob (Kill The Noise, Ewun) and Nicholas (Evol Intent, Brosafari) has begun their tour for the second full length album 'Talk Is Cheap'. Performed w/ laptops and various midi controllers, the live set is known to most as a 'mash-up set' but to those who have witnessed the show live, they know its much more than that! Expect the hear lil' wayne rappin' about sellin' crack over zz top. Only these two have the power to bring biggie smalls back from the grave and make him rhyme over techno beats. Lets not forget the highlight of the show, Metallica - 'Enter Sandman' + Darude - 'Sandstorm' = 'Enter Sandstorm'.


name_last: Enabling New Experiences & Creating Serendipity Through Check-ins
name: Enabling New Experiences & Creating Serendipity Through Check-ins
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/EnablingNewExperiences.jpg
website_link: http://www.foursquare.com
hashtag: #4sqdens
event_category: Featured Speaker
event_sub_category: Dual
original_serial: event_IAP8383
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Dennis Crowley (Foursquare)
  Pete Cashmore (Mashable)

  Summary
  Pete Cashmore, founder and CEO of Mashable, will interview Dennis Crowley, Foursquare CEO and co-founder, about how a new wave of location-based applications are changing the way we interact with our friends and surroundings, as well as how these new mobile technologies, when combined with enhanced game dynamics, are helping people experience the world around them in new and different ways. They will also discuss some of the core ideas behind foursquare's approach, the company's vision of the future, and how products that create serendipity will play an important role going forward.

search:
  Enabling New Experiences &amp; Creating Serendipity Through Check-ins Dennis Crowley FoursquarePete Cashmore Mashable


name_last: Typhoon
name: Typhoon
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/595.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Typhoon-The_Honest_Truth.mp3
website_link: http://www.wearetyphoon.com
event_category: Showcase
event_sub_category: Rock
search: Typhoon
original_serial: event_MS12460
original_venue_serial: Central Presbyterian Church
description:
  Dear Reader,

  I once came very close to dying (bug-bite, failed organs), and though my life was spared thanks to thanks to modern medicine and a kidney given to me by my father, nonetheless I live with a persisting sense that my time is borrowed.  My resolution--what I intend to do with my finite allotment-- is to reach some small, yet conclusive understanding of my life in particular and the world in general; an understanding accomplished, in part, through a combination of music and words.  

  The last record we made, Hunger & Thirst, is a record that purposefully confuses physical sickness with ontological sickness, i.e. that most desires are only symptoms of the desire to be someone else.  This new record picks up where we left off, though this time 'purposefully confusing' the idea of time as a place.  It imagines that my past is a composite of old houses and apartment buildings, that my memories are these little artifacts strewn about, and then there's me with a single candle, picking up the artifacts one at a time and examining them by the dim light.  

  Songs as personal as these perhaps ought to be burned or buried rather than be paraded before an audience.  But there is something transfigurative in playing music with so many close friends--what starts out as a solemn, solitary attempt is turned into something both communal and cathartic.  I think we even have fun at times.  

  A New Kind of House (the title itself is borrowed from the brilliant poetry of Zach Schomburg) was artfully recorded on location (our house) by repeat-collaborator Paul Laxer; the artwork was beautifully realized by Ricky Delucco, and we have Tender Loving Empire to thank for so tenderly helping us put out a record a second time.  

  kyle ray morton / 01.11.2011


name_last: Good Morning, Beautiful
name: Good Morning, Beautiful
name_index: G
picture_big_url: http://img.sxsw.com/2011/films/F22008.jpg
website_link: http://www.goodmorningbeautifulmovie.com
event_category: Screening
event_sub_category: Narrative Short
search: Good Morning, Beautiful Todd Cobery
original_serial: event_FS12110
original_venue_serial: Alamo Ritz 2
description:
  Director: Todd Cobery
  USA | 19 minutes
  Last House Films


  Starring:
  David Tufford, Catherine Campion, Gerald Drake, Mimi Holland


  The surreal story of one man's grief. After the death of his newborn daughter, Dave struggles to keep his grip on reality as he begins to see only ugliness in the world. He drifts through his existence in an almost dream state, not knowing what is real and what is only in his head.  Dave begins to meet with and be haunted by a bevy of odd characters  while his world breaks down around him and he copes with the alienation he feels from the real world and his friends and family.


name_last: Gina Chavez
name: Gina Chavez
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/43072.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gina_Chavez-Miles_De_Millas_2000_miles.mp3
website_link: http://www.myspace.com/ginachavez
event_category: Showcase
event_sub_category: Latin Rock
search: Gina Chavez
original_serial: event_MS15119
original_venue_serial: Mellow Johnny's
description:
  It started so simply. A goofy girl wailing to Lyle Lovett and Little Richard cassettes in the back of a V.W. bus with her sky blue keyboard and plastic mic. Music. Joy. Simple.

  These days it's still simple. Just more Latin. Gina Chavez is percussive guitar, powerful vocals, unabashedly playful and refreshingly thoughtful. She is a bilingual mezcla with Latina hips and a folkie's heart.

  Gina has released two albums, Hanging Spoons (2007), and LIVE at Ruta Maya (2009). She recently returned from eight months of volunteer work in a gang-dominated suburb of San Salvador and established Austin 4 El Salvador'a college scholarship fund for the girls she taught there. She also united with producer Michael Ramos (John Mellencamp, BoDeans, Rembrandts, Patty Griffin) on her latest single, Miles de Millas (2000 miles). The song, a haunting bilingual cumbia featuring slide guitar, accordion and charango, is featured on the official 2011 Austin Music Vol. 10 CD (released Feb. 2011) along with songs by The Bright Light Social Hour, Sahara Smith, Ocote Soul Sounds and more. Gina has toured with Grace Potter & the Nocturnals, shared the stage with Grupo Fantasma and Charanga Cakewalk, and represented the City of Austin on The 2008 Sound is Brown compilation, as well as in international competitions and at national conferences in Los Angeles, Washington, D.C., New Orleans and Las Vegas. 

  She is accompanied by Austin musicians Roel Martinez (Second Day Red) on lead guitar, mandolin and harmony vocals, Kenneth Null (Bocastria) on electric and double bass, Sammy Foster on drums and glockenspiel, and Jerry Ronquillo on percussion. For tour dates and music samples, visit www.ginachavez.com.


name_last: Reversion
name: Reversion
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F31208.jpg
website_link: http://www.ntfuze.com
event_category: Screening
event_sub_category: Texas High School
search: Reversion Grace Kim
original_serial: event_FS11641
original_venue_serial: Alamo Lamar C
description:
  Director: Grace Kim
  USA | 4:26 minutes


  Starring:
  Vangie Garcia


  A girl wakes up from a long dream of nothing. When she wakes up, she starts to feel all the human senses for the first time. She is curious, but frightened by those senses and feelings. She questions herself why, all of sudden, she is seeing, hearing, smelling and sensing. She starts to realize that she doesn’t like the changes that she is facing. Then she finally understands the full meaning of being alive and dead. She accepts the truth of the reality.


name_last: Jazz One
name: Jazz One
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/1245.jpg
website_link: http://www.djjazz1.com
event_category: Showcase
event_sub_category: DJ
search: Jazz One
original_serial: event_MS14809
original_venue_serial: Speakeasy Kabaret
description:
  Jazz One is a renaissance man.

  'Mixing modern music with the classics is his M.O., and he has become a popular DJ in the Austin area as a result.' -AOL

  Austin's finest, Jazz One WILL make you wiggle. He is a true mixologist. Jazz One is a party rocker. He has shared stages with a diverse range of artists such as Dan Deacon, Pigeon John, Asher Roth, Blaqstarr, Killah Priest, U-God, Pac-Div, The Cool Kids, DJ Class and C Rayz Walls. In 2009 Jazzie started the One Take Mixtape series. Jazz One collaborated with Fifth Gallery, Off Shoot Media and Austin's best MC's to turn the One Take Mixtape into a mult-media event. After years of playing un-official shows during the South by Southwest music festival with local, regional and national acts, Jazz One played SXSW officially in 2010.

  If MC means move the crowd or mic controller, then Jazz One is an MC. Jazz One is not a rapper, he's a poet with good self esteem. His poetry has been seen in films. It's been on television. It's been heard over the radio. In 2007 Jazzie's poetry was been featured on a Hip Hop album from the Fresh Boy Crew. Jazz One has performed at shows with some of poetry's top talent. He performed poetry at music shows. He has recently taken his poetry on the road and playing shows around Texas and out of state.

  Jazz One's was last film was 2007's Night People: Seize the Night. The film directed by Eric Power won Best Experimental Film at the Traildance Film Festival. He also was seen in Alex Salahi's film Destiny's Bug. He has a cameo in the film Fourplay.


name_last: Flogging Molly
name: Flogging Molly
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/336.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Flogging_Molly-Don_'t_Shut__'Em_Down.mp3
website_link: http://www.floggingmolly.com
event_category: Showcase
event_sub_category: Rock
search: Flogging Molly
original_serial: event_MS12341
original_venue_serial: ACL Live at The Moody Theater
description:
  What makes a band truly remarkable? Insightful lyrics? Memorable melodies? Blow-your-mind live performances? The truth is that it takes all of those things along with a boundless enthusiasm, an infectious energy and a supreme devotion to the fans. With this rare combination, a band may ascend past 'good,' - or even the record industry's Holy Grail, 'marketable' - and reach sublime.

  Drawing on the hardships and joys of their own lives and a musical history ranging from old world Celtic to modern day punk rock, the seven members of Flogging Molly do just that, and they do it with a charm and an ease that makes them one of the most accessible bands performing today.

  'We're not a traditional band,' explains Dublin born singer/songwriter, Dave King. 'We are influenced by traditional music and inspired by it, and we put our own little twist on it.'

  Founded in Los Angeles in 1997 by the expatriate King, Flogging Molly got its start and its name from a local bar called Molly Malone's where the band played and grew and laid down the blueprint for its eventual success.

  As every member of Flogging Molly will emphatically explain, there were no predetermined expectations for the band's sound. From night to night playing to a packed house at Molly Malone's, the sound evolved organically. Traditional Celtic instruments like violin, mandolin and accordion blended seamlessly with grinding guitars and pounding drums. Without consciously attempting it, Flogging Molly merged the music of King's childhood in Dublin with the music of his adulthood in L.A.

  'If it didn't have mandolin, accordion, fiddle and whistle, it would be punk rock, and if it didn't have guitar, bass and drums, it would be traditional Irish music,' King admits.
  With a sound anchored in such diverse influences and with band members ranging in age from their 20s to their 40s - a decidedly non-MTV-friendly demographical mix, Flogging Molly was not embraced by the mainstream music industry. The band simply didn't fit any preconceived notions of what a 'successful' band was. Not deterred in the least, Flogging Molly embraced a DIY philosophy. Their amazing work ethic and rapidly growing fan base led them to DIY-style record label, Side One Dummy, and the two fit hand in glove.

  In 2000, their Side One Dummy debut, Swagger, featuring the anthemic 'The Likes of You Again' and 'Black Friday Rule' along with the best ode to a hangover yet, 'The Worst Day Since Yesterday' (which later found its way into the Angelina Jolie-Brad Pitt film, Mr. and Mrs. Smith), obliterated initial expectations before Flogging Molly headed back into the studio to record their 2002 follow up, Drunken Lullabies, which included instant classics like the rousing 'Rebels of the Sacred Heart' and the doleful 'The Son Never Shines (on Closed Doors).' 2004's Within a Mile of Home once more showcased the band's ability to play driving rock and roll on one track then slide effortlessly into lilting, pastoral harmonies on the next and contained a beautiful duet between King and Lucinda Williams on 'Factory Girls.'

  Flogging Molly's latest album, Float, recorded in King's native Ireland, delivers still another iteration of the band's sonic evolution. More mature yet retaining the immediacy that marks all of their work, Float may find the widest audience acceptance of any Flogging Molly album. Hard charging tunes such as 'Requiem For A Dying Song,' 'Paddy's Lament' and 'You Won't Make a Fool Out of Me' give way, as listeners have come to expect, to more sober ruminations on tracks like 'Float.' The overall effect is a symphonic layering of sound that possesses a unique rhythmic flow from boisterous to bereaved and back again. Long time fans and new discoverers will be equally astounded.

  Spend 10 minutes in a room with the members of Flogging Molly, and you will have no doubt about their passion for their music. As mandolin and banjo player Bob Schmidt describes it, 'We're deadly serious about what we do. As much as it's a good time and a fun thing, it's no joke to us.' Guitarist Dennis Casey echoes that sentiment, saying, 'I just give it all I've got because I just believe in it that much.'

  Flogging Molly isn't a mere band, they're a seven member nuclear family. They are as devoted to one another as they are to the music they create. It's no wonder their extended family - the legion of loyal Flogging Molly fans - keeps growing every day.


name_last: Sasquatch
name: Sasquatch
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/363.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sasquatch-Took_Me_Away.mp3
website_link: http://www.smallstone.com/artistinfo.php?artist=22&amp;s=sasquatch
youtube_link: http://www.youtube.com/watch?v=yHCKCHs6woY
event_category: Showcase
event_sub_category: Rock
search: Sasquatch
original_serial: event_MS11867
original_venue_serial: Barbarella
description:
  Wreaking havoc with their third Small Stone release, Sasquatch lead the way with their fiery brand of rock n' roll. You'll hear 70's hard rock mixed with a dash of metal carried by an unmistakable undercurrent of psychedelic sounds that permeate their songs. The hook is the focus and that's exactly what they do - hook you in and hold you hostage.

  The band was formed in Los Angeles in 2001 by Philadelphia transplant Keith Gibbs (guitar, vox) and Detroit natives Rick Ferrante (drums) and Clayton Charles (bass). Upon Clayton’s departure in 2007, the guys recruited Chicagoan Jason Casanova (ex-Tummler, Volume) to join the fold. Drawing on influences from 70's metal, rock, and psychedelia, the band falls somewhere between an amalgamation of Black Sabbath, old Soundgarden, Deliverance-era Corrosion of Conformity, Mountain, and a bastardized version of Grand Funk Railroad. Their songwriting approach is clear; keep the focus on the hook.

  The band’s newest album “III” was released on Small Stone Records in March 2010 and marked the beginning of a new chapter for the band. While this record continues to showcase their signature sound and technique, the production is bigger and the songwriting is more refined. Combining the simplicity of their Small Stone debut, “I” (released in 2004), with the melodic undercurrent of “II” (2006), they still manage to capture the raw essence that won them their moniker. The record also features a special guest appearance from Monster Magnet’s own Ed Mundell.

  The band’s music has been featured on a variety of movies and television shows including the reissue of Clerks, Jersey Girl, FX’s original hit series Sons of Anarchy, CW’s The Supernatural, and MTV’s Viva La Bam, Bam’s Unholy Union, and Rob and Big. They can also be heard on a number of video games including NHL 2005, American Chopper, and Monster Garage. Over the years, Sasquatch has had the pleasure of sharing the stage with Blue Cheer, Fireball Ministry, Nebula, Unida, Solace, Roadsaw, Fatso Jetson, and Yawning Man among many other heavy hitters in the genre. Playing in such good company and performing at many of the larger annual rock festivals stateside (including SxSW, CMJ, and SHoD), the band has grown from a local heavy favorite in Southern California to garnering interest and praise from audiences overseas.


name_last: Steve Hill
name: Steve Hill
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/42716.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Steve_Hill-Who_do_you_think_you_are.mp3
website_link: http://www.myspace.com/thestevehill
youtube_link: http://www.youtube.com/watch?v=eExDNjHbRAQ
event_category: Showcase
event_sub_category: Rock
search: Steve Hill
original_serial: event_MS14202
original_venue_serial: Spill
description:
  « It’s raw, Steve Hill and his henchmen don’t handle
  with kid gloves. *** » - Rolling Stone Magazine

  « Canadian guitars that make you want to ride a
  motorcycle, wearing a moustache. » - Inrockuptibles

  « The meanest guitar player in Canada »  - The  Hour

  Steve Hill got an early start as a professional guitar player at the age of 16.  By the time he was 20 he was already doing more than 200 gigs a year, which lead to the success of his first album in 1997.  The album was voted Best Canadian Debut Recording by Vancouver’s Real Blues magazine.

  Following a tour that took him across Canada, France and Belgium, he returned to the studio in 1999 to record ‘’Call It What You Will’’.  On his second tour across Canada and Europe he shared the stage with Ray Charles, B.B. King, Jimmie Vaughan, Buddy Guy, Johnny Lang and many more.  He won Electric act of the year at Toronto’s Maple Blues Awards and was nominated for a Juno award.

   In 2001, he produced, played and co-wrote on Nanette Workman’s ‘’Blues and Roots’’ album.  He completed a promotional tour for the album before joining Louisiana cajun legend Zachary Richard for yet another Canadian Tour.

  The next year, Hill released his third album ‘’Domino’’ announcing a departure from his earlier work.  ‘’Domino’’ had a more contemporary sound showcasing Steve’s rapid evolution as a songwriter and a producer.  A blend of rock, R&B, electronica, and blues, the album and the tour received great reviews.

  In 2003, he started a collaboration with Montreal's rock icon Michel Pagliaro which was immortalized on the 2006 Live à Québec DVD.

  2007 saw the release of Hill’s eagerly awaited album ‘’Devil at my heels’’.The guitar virtuoso had now become a powerful and stunning singer .On top of that, his music had evolved into a hard rocking wall of sound, powered by Gibson guitars (played without a pick) through a Marshall stack cranked to 11.

  Devil at my Heels is definitely high-energy.Powered by relentless riffs,big hooks and more than a few wailing solos,it's the sound of three guys playing their asses off. -The Montreal Gazette

   During the tour that followed, Hill appeared alongside such artists as ZZ Top, The Tragically Hip Jeff Beck and Santana. He then collaborated with Quebecois best-selling male artist Eric Lapointe on his ‘’Ma peau’’ album and tour.

  In 2009 came The Damage Done, with his band, The Majestiks, Rock Laroche on bass, Sam Harrisson on drums and Johnny Flash on guitar. Recorded live in the studio in 5 days, it showcases Steve's killer playing, heart-felt vocals and a band as tight as you can get. They are currently touring the album across Canada and Europe.


name_last: A Lull
name: A Lull
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1786.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/A_Lull-Weapons_For_War.mp3
website_link: http://www.alull.com/
event_category: Showcase
event_sub_category: Rock
search: A Lull
original_serial: event_MS11056
original_venue_serial: The Bat Bar
description:
  Chicago's A Lull is nearly impossible to describe without qualifiers. Equal parts mystical and primal, the music crafted by these five multi-instrumentalists gathers the recognizable traits of a half dozen indie micro-genres, tosses out all but the stem cells, then adds the calculated, percussive verve of a half dozen rhythm sections on top of beautifully crafted songwriting to result in a sound that is as unique as it is memorable. A Lull blurs the lines between the synthesized and organic. The evocative lyrics and vocals of Nigel Evan Dennis are engulfed with music elements that live on the barriers between guitars, electronics, and effects, then (with each member of the band having at one point banged on a drum) covered with endless layers of percussion. Recording the music themselves, the band is not confined to traditional studio techniques or time constraints, and the obsessive attention to detail shows. Employing anything available to create beats, melodies, textures and layers of sound, A Lull's sonic landscape is experimental in the ways that it takes form, yet at the same time inherently musical.


name_last: Twin Tigers
name: Twin Tigers
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/44168.jpg
website_link: http://www.myspace.com/thetwintigers
event_category: Showcase
event_sub_category: Rock
search: Twin Tigers
original_serial: event_MS15231
original_venue_serial: Easy Tiger Patio
description:
  Athens, GA's Twin Tigers had an amazing 2010 playing almost 100 dates supporting the Old Flame Records-released Gray Waves including supporting the Hold Steady, Deerhunter,  We Are Scientists, the Antlers, Minus the Bear, Les Savy Fav, and Interpol.
   
  Hailing from the ever blooming Athens, GA scene, Twin Tigers are ready to unleash their dynamic sound unto the universe. Along with other elements of the past five decades of rock music, Twin Tigers blend noise textures with pop structure and shoegaze overtones shaping a sound that’s all new.
   
  Formed by co-workers at the Michael Stipe-owned Grit restaurant, guitarist/vocalist Matthew Rain and bassist Aimee Morris began Twin Tigers as their previous bands dissolved. In February 2008,Curious Faces / Violet Future EP was released to great reviews. The band quickly started building a solid fan base throughout the southeast and played shows with Deerhunter, Dead Confederate, Jay Reatard, Black Lips, Dungen, Woods, Snowden and A Place to Bury Strangers.

  After a slew of revolving guitarists and drummers the band debuted its current lineup with guitarist Forrest Hall, opening for Les Savy Fav at the Earl in Atlanta only a few weeks before their first trip to SXSW 2009. Upon returning from SXSW, the band began recording an album with Joel Hatstat inAthens, GA.
   
  Following the wrap up of their full length, the band was chosen for a nation wide tour with Minus the Bear and the Antlers in the fall of 2009. Twin Tigers’ debut album Gray Waves is out now via Brooklyn based Old Flame Records.


name_last: Silver Bullets
name: Silver Bullets
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F29985.jpg
website_link: http://www.joeswanberg.com
event_category: Screening
event_sub_category: Narrative Feature
search: Silver Bullets Joe Swanberg
original_serial: event_FS11461
original_venue_serial: State Theatre
description:
  Director: Joe Swanberg
  USA | 70 minutes


  Starring:
  Kate Lyn Sheil, Ti West, Amy Seimetz, Joe Swanberg, Jane Adams, Larry Fessenden, Sean Price Williams


  A young actress is cast as the lead in a werewolf film which leads to many unexpected consequences in her life.


name_last: The Deaf
name: The Deaf
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/1046.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Deaf-I'M_ALIVE.mp3
website_link: http://www.thedeaf.nl
event_category: Showcase
event_sub_category: Rock
search: The Deaf
original_serial: event_MS13613
original_venue_serial: Easy Tiger Patio
description:
  The Deaf

  The Hague always has had the label Beat City of Holland but for the last 10 to 15 years there was not much beat music going on in The Hague.
  So in the Fall of 2007 three musicians Spike v Zoest, Miss Fuzz and Kit Carrera thought it was about time to change that and formed The Deaf.
  They dug up the remainders of the beat music of The Hague and mixed it up with a overdose of garage, punk & rock&roll which they themselves describe as Speed Beat. 

  Since 2007 they played over a 100 shows through out The Netherlands, Belgium and in 2010 they went to the SXSW festival in Austin Texas where they played multiple shows.
  Since then they teamed up with organist Maurizio Pinna (Skinny Mau) and this fall the four of them  recorded their first full length album which will be released in the beginning of 2011.

  It's loud, it's dirty, it's wild, it's THE DEAF!


name_last: Great Lake Swimmers
name: Great Lake Swimmers
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2761.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/GREAT_LAKE_SWIMMERS-PULLING_ON_A_LINE.mp3
website_link: http://www.greatlakeswimmers.com
event_category: Showcase
event_sub_category: Folk
search: Great Lake Swimmers
original_serial: event_MS11400
original_venue_serial: Central Presbyterian Church
description:
  Great Lake Swimmers sing pastoral songs about seeking spirituality in the natural world; quiet tales of our accelerated culture and the creative process; songs about heartbreak and loss which are tempered with a sense of hope and perserverance. This is set in a familiar, folk-country framework, with melodies and lyrics which remain in your mind long after the final chord is played.
       Song writer Tony Dekker continues to capture an ever growing audience with his poetic, deeply meaningful lyrics and musical blend of acoustic instruments, rural soundscapes, and wistful vocals.
       Great Lake Swimmers first appeared in 2003 with a 
  haunting, self-titled debut that was recorded in a grain silo and released by (weewerk), a small label based in the band's native Toronto. Recording sessions for Great Lake Swimmers' second album saw the band take up 
  residence in an old church in rural southern Ontario. The finished product,  Bodies and Minds, was released by (weewerk) in the spring of 2005 and it featured another blend of homespun folk and lush, intimate Americana. Great 
  Lake Swimmers had US based label, Misra Records license both records and release them simultaneously stateside later that same year.
       Great Lake Swimmers began to build a wider audience in 2007 by signing to Nettwerk and releasing their third full length, the well-received Ongiara. The album's first track, 'Your Rocky Spine,' topped the Canadian indie 
  charts and appeared on the soundtrack to Showtime's Weeds. Such increased attention kept Great Lake Swimmers on tour for the better part of two years, 
  but the band still managed to take some time off to record a fourth album. 
       Traveling between multiple locations in the Thousand Islands and northern New York, the group hit a creative high peak with Lost Channels, which was released worldwide by Nettwerk in 2009. The Legion Sessions, an EP featuring 
  live versions of several Lost Channels tunes, also appeared that year. 
       Great Lake Swimmers has toured extensively across Canada, United States, Europe, and this past January debut in China.


name_last: A Bag of Hammers
name: A Bag of Hammers
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F21956.jpg
website_link: http://www.abagofhammers.com
youtube_link: http://www.youtube.com/watch?v=moTz8b0YK3w
event_category: Screening
event_sub_category: Narrative Feature
search: A Bag of Hammers Brian Crano
original_serial: event_FS12258
original_venue_serial: Alamo Lamar C
description:
  Director: Brian Crano
  USA | 87 minutes
  Submarine Entertainment


  Starring:
  Jason Ritter, Jake Sandvig, Chandler Canterbury, Rebecca Hall, Carrie Preston, Todd Louiso, Gabriel Macht, Johnny Simmons


  An offbeat comedy about two misfit best friends incapable of growing up, whose direction is tested by an abandoned child, worn beyond his years; together they invent the family they've always needed.


name_last: Kurt Vile And The Violators
name: Kurt Vile And The Violators
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/3361.jpg
website_link: http://www.myspace.com/kurtvileofphill
event_category: Showcase
event_sub_category: Rock
search: Kurt Vile And The Violators
original_serial: event_MS14315
original_venue_serial: Auditorium Shores Stage (Lady Bird Lake)
description:
  Kurt Vile has a way of tying time in knots. You can hear it on his new album Smoke Ring For My Halo from the get-go – the pinwheeling guitars and reaching atmospheres of ‘Baby’s Arms’ are as strange as they are familiar: a demonstration of how Kurt can put worn methods and sounds through himself and end up with something that isn’t emotionally or sonically obvious. Instead we’re left with a record that contains traces of the past but doesn’t waste precious time in the now being reverent.

  Once compared to Leonard Cohen, Tom Petty, Psychic TV, and Animal Collective in the same review (for 2009’s Childish Prodigy), Kurt can bring to mind anything from Suicide to Leo Kottke to My Bloody Valentine, Bob Seger, Nick Drake, and Eastern ragas. Still, he pieces together these disparate elements so seamlessly and unpretentiously that such reference points are rendered pointless by the singularity of his sound.  Kurt Vile might belong to a long lineage of classic American songwriters, but he’s the only one who’s alive and in his prime today.

  This is the fourth time Kurt Vile has put an album’s worth of songs together and stuck a name on it, but in a sense Smoke Ring For My Halo is his first real album – every flinching guitar arpeggio and vocal wander was made to be here, made with this record in mind, to sit alongside another in situ and in sequence.  It seems weird saying this given the amount of ground he’s covered already, but Smoke Ring For My Halo is the perfect way into the music Kurt Vile makes. It’s tender and evocative, elusive but companionable, tough in the gut and the arm but swollen in the chest and giddy in the head. It’s a record that is perfect for any given day during whatever season, to satisfy all moods in every possible scenario – be that first thing in the morning or last thing at night; today, tomorrow or five years from now.

  In short, it’s real. Kurt Vile isn’t just the loneliest of ten siblings born to parents on the outskirts of Philadelphia, the former forklift truck driver who makes rock band guitar songs in the solitude of his bedroom. Smoke Ring For My Halo brings all of that together, marrying the introspection of the nocturnal stoner with the exploration of a troubadour frontiersman to arrive at a record you know is so much more than the sum of his and its constituent parts because often he sounds like he doesn’t know how he got there himself.


name_last: Now, Now Every Children
name: Now, Now Every Children
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/2011.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Now_Now_Every_Children-Neighbors.mp3
website_link: http://www.myspace.com/nownowmusic
event_category: Showcase
event_sub_category: Pop
search: Now, Now Every Children
original_serial: event_MS12180
original_venue_serial: The Parish Underground
description:
  hough much older than their appearance allows, the trio of tiny midwest kids donning tight jeans and awkward posture can often be found in the local Taco Bell hiding in the corner from the snide remarks of teasing high schoolers. However Now, Now has consistently proven themselves to listeners of their music since their first EP releases in 2007 and 2008. Their 2008 debut full-length ‘Cars’ received much hype and review, gaining them tours in the US, two Europe tours (one with Paramore) and a worldwide fan base. With a live set up consisting of five, all equally tiny and equally awkward, the band entertains audiences not just with their humorous heights but with their cognitive arrangements consisting of keyboards, bells, jingles, and audio effects, while still hammering out a guitar-and-drum based structure. With the release of ‘Neighbors EP’ (produced, engineered and recorded by themselves in their basement) via No Sleep Records, the trio finds themselves busier than ever as they plan for the future.


name_last: Incendies
name: Incendies
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F31390.jpg
website_link: http://www.incendiesmovie.com
youtube_link: http://www.youtube.com/watch?v=Gq8zKwiV0WU
event_category: Screening
event_sub_category: Narrative Feature
search: Incendies Denis Villenueve
original_serial: event_FS11413
original_venue_serial: Alamo Ritz 1
description:
  Director: Denis Villenueve
  CANADA- FRANCE | 130 minutes


  Starring:
  Lubna Azabal, Mélissa Désormeaux-Poulin, Maxim Gaudette, Rémy Girard


  When notary Lebel (Rémy Girard) sits down with Jeanne and Simon Marwan (Mélissa
  Désormeaux Poulin, Maxim Gaudette) to read them their mother Nawal’s will (Lubna Azabal),
  the twins are stunned to receive a pair of envelopes – one for the father they thought was dead
  and another for a brother they didn’t know existed.

  With Lebel’s help, the twins set out to the Middle East to understand the life of their deceased
  enigmatic mother, who has left them with a puzzle only they can piece together.


name_last: How Web Music Geeks Hacked the DMCA
name: How Web Music Geeks Hacked the DMCA
name_index: H
hashtag: dmcahack
event_category: Panel
event_sub_category: Various
original_serial: event_MP990230
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Elliott Adams (Louisiana Economic Development)

  Participants:
  Ann Chaitovitz (USPTO)
  Gary Greenstein (Wilson Sonsini Goodrich & Rosati)
  Matthew Ogle (The Echo Nest)

  Summary
  Some of the biggest successes in online music have carefully carved-out products that squeak past laws passed by Congress on copyright. These web applications have worked around the constraints of legislation like the DMCA to bring value to consumers, but not much cash to artists. What will be the next online music innovation and will it be both legal and profitable for the entrepreneur? And will they offer sustainable support for artists?

search:
  How Web Music Geeks Hacked the DMCA Ann Chaitovitz USPTOGary Greenstein Wilson Sonsini Goodrich &amp; RosatiMatthew Ogle The Echo NestElliott Adams Louisiana Economic Development


name_last: Latinas in Technology: Beauty, Brains and Blogging
name: Latinas in Technology: Beauty, Brains and Blogging
name_index: L
website_link: http://www.huffingtonpost.com/kety-esquivel
hashtag: #LatinasInTech
event_category: Latin America
event_sub_category: Solo
search: Latinas in Technology: Beauty, Brains and Blogging Kety Esquivel Latinos in Social Media
original_serial: event_IAP7674
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  Kety Esquivel (Latinos in Social Media)

  Summary
  One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now. 

  So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide? 

  Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with. 

  Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and  businesswomen, flexing their political and economic muscle online and offline.  

  The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino  community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!


name_last: Darren Hanlon
name: Darren Hanlon
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/308.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DARREN_HANLON-All_These_Things.mp3
website_link: http://www.darrenhanlon.com
event_category: Showcase
event_sub_category: Folk
search: Darren Hanlon
original_serial: event_MS12327
original_venue_serial: Maggie Mae's
description:
  Darren Hanlon – I Will Love You At All

  Sydney, Australia-based Darren Hanlon’s I Will Love You At All, written in a variety of exotic locations from Paris to Coonabarabran, Australia and recorded at Portland, Oregon’s famed Type Foundry studio, speaks a language born of wanderlust.

  The record, recorded by Adam Selzer (M Ward, She & Him, The Decemberists), features Rachel Blumberg (Bright Eyes, M Ward, She & Him, The Decemberists) on drums, as well as longtime Portland-based collaborator Cory Gray (Carcrashlander, Norfolk and Western) on keys, was created away from Hanlon’s native home, and was partially written in the studio—a departure for the artist. Reinforcing the album’s sweet nature are more of Portland’s finest—dual female vocalists Shelley Short and Alia Farah. 

  With an EP, four studio albums, and a CD collection’s worth of B-sides and rarities to his name, Darren has built a loyal Australian fan base, but will be new to many in the ‘States. Hanlon has toured with Billy Bragg, Violent Femmes, and Evan Dando, and completed five tours at home and abroad with his friends The Magnetic Fields. Darren is also responsible for bringing Jeffrey Lewis, David Dondero and Jens Lekman to Australia for their first visits in support of his own sold out shows.

  As always, Darren’s eye for life’s smaller details are played out with charm and joyful abandon on I Will Love You At All. From the light-fingered bounce of ‘Butterfly Bones’ to the evocative and plaintive ‘Modern History’, these songs mainline to the heart. There’s Darren’s first stab at an epic - ‘House’ clocks in at 7.39 minutes - and his most down-home country shuffle yet, ‘If Only My Heart Were Made Of Stone’, followed by the haunting closer of ‘What Can We Say?’. This full-length is Hanlon creating at his most relaxed, with a more heightened folk sensibility—they are tales of being, as Hanlon puts it, “cut adrift from the world.” They are songs about houses he’s lived in, his hometown, memories both crisp and faded, all created on the other side of the globe. At each intimate turn, I Will Love You At All is an album rich with the open spirit in which it was created. 



  “Hanlon revels in the mundane with the childish exuberance of Jonathan Richman.”  
  - Marc Hogan, Pitchfork



  'The man who inspires “I wish I could have said that” syndrome.” -Bronwyn Thompson, Rolling Stone


name_last: Dom Kennedy
name: Dom Kennedy
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3303.jpg
website_link: http://www.dopeitsdom.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Dom Kennedy
original_serial: event_MS15150
original_venue_serial: Venue 222
description:
  'Hello world, I've arrived,' is Dom's motto for everyone. His main objective is to make his mark in Hip-Hop so that his music lives on. 'He is going to get signed,' says one of music biggest executives, John Monopoly. Dom Kennedy has been verbally endorsed by many, including The Hundreds, Kenny Burns, Rick Ross, Taz Arnod of Sa-Ra, 9th Wonder, Murs, The Game, Justice League, DJ Mormile, Alchemist, and Don Cannon  just to name a few. Where a career in music was once a dream, it has now become a reality. 
  With the release of his last project 'From The Westside With Love', gaining 100k+ downloads, DOM has established himself as a force to be reckoned with from California.  In 2010, he raised the bar for himself, and other artists on the independent circuit.  Westside II (set to release in late March/Early April) will attempt to raise that bar even higher.


name_last: Emery
name: Emery
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/3535.jpg
website_link: http://www.myspace.com/emery
event_category: Showcase
event_sub_category: Rock
search: Emery
original_serial: event_MS13154
original_venue_serial: The Bat Bar
description:
  Emery, the ever-evolving rock quintet originally from South Carolina that has been making its mark since 2000, is set to release its fourth full-length album, “…In Shallow Seas We Sail,” on June 2, 2009, via longtime home Tooth & Nail Records. “…In Shallow Seas We Sail” picks up right where Emery’s last release, the EP “While Broken Hearts Prevail” (2008) left off, both thematically and stylistically.

  This fourth album continues the tradition of Emery’s dual front-man format, with Toby Morell and Devin Shelton once again sharing lead vocal and bass guitar duties. Emery’s fourth album combines the band’s trademark screams and breakdowns, and balances these heavy sounds with catchy hooks and melodies. 

  The album’s single, “Cutthroat Collapse,” is about being in a relationship and making it your whole life, said Morrell. “These kinds of relationships usually end up in doom. The protagonist ends up calling his/her significant other and threatening to commit suicide. Such a great thing ends up in tragedy.”

  “…In Shallow Seas We Sail,” was recorded on and off between September 2008 and February 2009, and was co-produced by guitarist Matt Carter and Aaron Sprinkle, who also helmed the boards for Emery’s 2005 album “The Question.” 

  “I think this record is the best representation of Emery,” said Morrell. “If you like Emery, this will be the record you love the most. This is our most complete album. You can listen to each individually and not get burnt out. At the same time, you will love the overall story of the record and the journey it takes you on.”

  The current world views, experiences and personal relationships of each individual band member contributed to the distinct sound on Emery’s fourth album. “Emery’s previous albums were written at completely different times in our lives. ‘…In Shallow Seas We Sail’ is Emery, as we are now,” said Morell. 

  Since forming in 2000, Emery has embarked upon at least three national tours per year, sharing the stage with such artists as Chiodos, The Red Jumpsuit Apparatus, Silverstein, Alexisonfire and Hawthorne Heights. Originally formed near Greenville, S.C., Emery is now spread throughout the U.S., with members in South Carolina, Illinois, Indiana, and Washington. 

  “…In Shallow Seas We Sail” is Emery’s fifth release for Tooth & Nail Records. “The Weak's End” was released in 2004, followed by “The Question” in 2005 and “I'm Only A Man” in 2007. “While Broken Hearts Prevail…” was released in October of 2008. In addition to Toby Morrell, Devin Shelton, and Matt Carter, Emery includes Josh Head (keys, vocals) and Dave Powell (drums).


name_last: Your Business + Social Mission = Happiness + Ka-Ching
name: Your Business + Social Mission = Happiness + Ka-Ching
name_index: Y
hashtag: #KaChing
event_category: Greater Good
event_sub_category: Core Conversation
search: Your Business + Social Mission = Happiness + Ka-Ching Olivia Khalili CauseCapitalism.com
original_serial: event_IAP000517
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Olivia Khalili (CauseCapitalism.com)

  Summary
  To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.


name_last: Susan Cowsill Band
name: Susan Cowsill Band
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3470.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Susan_Cowsill_Band-River_of_Love.mp3
website_link: http://susancowsill.com
event_category: Showcase
event_sub_category: Alt Country
search: Susan Cowsill Band
original_serial: event_MS13110
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  SUSAN COWSILL'S NEW ALBUM LIGHTHOUSE 
  FINDS LIGHT AT THE END OF THE TUNNEL

  Special guests include Jackson Browne, The Cowsills (Bob, Paul and John), Vicki Peterson (Bangles/Continental Drifters) and
   session ace Waddy Wachtel

  NEW ORLEANS, La. - Lighthouse, Susan Cowsill's second solo album, once again embodies the timeless qualities of heart, soul and craft that are already known to anyone familiar with Cowsill's solo debut Just Believe It. The new album is slated for May 18, 2010 release on Threadhead Records.

  Susan first entered the pop-culture spotlight at the age of eight, as the youngest member of the '60s musical family the Cowsills. In adulthood, as a member of the beloved alt-pop supergroup the Continental Drifters, she reemerged as a vocalist and songwriter of remarkable depth and insight. In 2005, Susan made an inspired solo debut with Just Believe It. But the album's creative triumph was overshadowed by the intrusion of real-life events - namely the deaths of Susan's brothers Billy and Barry, and the devastation of Hurricane Katrina, which temporarily displaced Susan and her family from her adopted hometown of New Orleans.

  'Lighthouse was written over the last four years during our recovery from Hurricane Katrina,' she says. 'As you might guess, the songs on this record are pulled from the very deep well of this most life changing experience. Having lost 99.9% of our material and emotional belongings, and one whole human being, my brother Barry Cowsill, there was much to say and feel and express. It has taken all this time to pull ourselves back together to even be able to form comprehensible sentences never mind full on songs.'

  She adds, 'I would say that the music on this record is best described as songs about the loss of a world and a lifetime that no longer exists. It is about the uncertainty of the days, weeks and months that were ahead of us.  And at the same time, it is the music of hope and faith and survival. The renewal of our city, our families and most importantly our souls.'

  The tribulations of the past few years resonate throughout Lighthouse.  Cowsill's new songs reflect the hard-won lessons of her recent experiences, while maintaining the unmistakable sense of optimism and spirituality that's always been at the heart of her work. That indomitable spirit is reflected in the infectious grit of such emotionally vivid originals as 'ONOLA,' 'Sweet Bitter End,' 'The Way That It Goes' and 'Avenue of the Indians,' which features guest vocals by longtime friend and admirer Jackson Browne.

  In addition to Susan's own compositions, Lighthouse includes an impassioned reading of the late Barry Cowsill's 'River of Love,' which features soaring harmonies by Susan's brothers Bob, Paul and John Cowsill, as well as sister-in-law (and Bangles/Continental Drifters member) Vicki Peterson, and renowned session guitarist Waddy Wachtel, who played with the Cowsills in the 1960s, early in his career.  Another highlight is a distinctive, stripped-down reworking of the Glen Campbell/Jimmy Webb classic 'Galveston,' which demonstrates Susan's status as a peerless interpretive singer.

  Cowsill further explains, 'Going through Katrina was most certainly like experiencing a death. The time in between the storm and the making of Lighthouse was the grieving period, and the recording of the music was the funeral, laying it all to rest, saying goodbye, and starting over.

  'So here we are, in our new world. And this world is filled with beauty and light and excitement, and the new found knowledge that the present is really all that we have, because everything can change in the blink of an eye . . .hey . . .that sounds like a song comin' on . . . gotta go!'


name_last: CHROMA
name: CHROMA
name_index: C
event_category: Party
event_sub_category: Various
search: CHROMA
original_serial: event_OE00514
original_venue_serial: Mohawk
description:
  CHROMA is the ultimate showcase of incredible digital and interactive experiences. Awaken and inspire your creative mind during at this unbelievable SXSW Spectacular.


name_last: Bell Gardens
name: Bell Gardens
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/345.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bell_Gardens-Through_The_Rain.mp3
website_link: http://bellgardensmusic.com/
event_category: Showcase
event_sub_category: Rock
search: Bell Gardens
original_serial: event_MS14404
original_venue_serial: Beauty Bar/Palm Door
description:
  Bell Gardens began with just two friends (Kenneth James Gibson and Brian McBride) over many late nights talking and playing for each other the songs that have inspired them over the years.  Songs such as the Beach Boy’s Cuddle Up, Jack Nitzsche’s We Have to Stay, and even a Bobby Vinton song or two, seemed to make sense of their lives at the time. Even when the duo first thought about making music together, Skeeter Davis’s End of the World was unanimously chosen as a piece that the duo would aspire to properly cover.
   
  When Brian traveled to Europe in the Fall of 2007 to tour for Stars of the Lid’s And The Refinement of the Decline, Kenneth had sent him some demos of some tracks he had been working on. While Brian sat in the van awaiting his next performance, he starred out at the European countryside studying the Gibson’s tracks and other songs that he had loved for some time but wanted a better understanding of why. Occasionally before the beginning of a performance, Brian would turn to these recordings. Upon returning from tour, recording for the duo began.
   
  Initial recordings found Kenneth and Brian trying to stay faithful to a time period in which songs had been recorded. Wanting to experiment in what they believed to be a classic type of sound, the two used mainly live instrumentation, thinking about what was available in studios from the 50s to the mid 70s.  Pre-set  software sounds were rejected for their own recording of pianos, strings and horns. Even the sounds of the strings were often recorded flat in an attempt to preserve both room sounds and the natural sound of the instrument.   If you were to ask Kenneth and Brian about the process of recording, they would probably say that the music they’re making in Bell Gardens is more “experimental” for them than their previous work.
   
  A search for Kenneth James Gibson in the Discogs.com database, will turn up eight or more different monikers, from the California dream noise rock project of the middle 90s, Furry Things to his current techno artisanry as [a]pendics.shuffle.  Brian McBride is better known as one half of the nocturnal lullaby giants, Stars of the Lid. 
   
  The EP Hangups Need Company  by Bell Gardens is loosely based on a sense of “pop” from another time. Although pop is what you could call it, there is still a sense of restraint and unhurried beauty here combined with a sense of heady beds of weirdness. The LA Weekly describes it like this: “It’s gorgeous, rapturous pop balladry with candy-coated Beach Boys falsettos and pre-afro-Phil Spector production. It’s weightless with gravitas. Gibson might be the techno flavor du jour, but this is the stuff that will mark his place. I found him.”


name_last: We Were The States
name: We Were The States
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/1724.jpg
website_link: http://www.wewerethestates.com
event_category: Showcase
event_sub_category: Rock
search: We Were The States
original_serial: event_MS11299
original_venue_serial: Headhunters
description:
  We Were The States had nearly completed the recording of its new album Rasa when the Nashville floods came. With two feet of water in the basement of Coat of Arms studio, the band went from euphoric to discouraged, thinking the record they had worked on for two years would be indefinitely derailed.

  Regrouping at Nashville’s Club Roar studio, the Murfreesboro-based five-piece quickly prepped for very long hours on a very limited budget, but ultimately persevered. The resulting album captures all of the energy and precise abandon of the band’s much-loved live show while also reflecting the realistic frustrations of their situation.  It’s a tense record, but still a joy to listen to.
   
  Working with producers Jesse Newport and Daniel Feese, We Were The States vocalist Justin Webb was encouraged to approach the songs he wrote for Rasa like he had never heard them before. Webb explains that Feese gave him the freedom to try all of the ideas he had in his head. 

  “A specific example from the record would be ‘Daft Since ‘77’, a song I had the words for, but didn’t know how I wanted to hit on the chorus.” In its completed form, the chorus explodes just how it’s meant to, expressing Webb’s restlessness perfectly amid just the right amount of rock n’ roll sheen.

  For as easy as that chorus comes, it’s surprising to find out that when Webb first met guitarist Jay Stoyanov and formed We Were The States, he never even planned on becoming the band’s singer.  “I only wanted to play guitar,” Webb says. “I eventually dropped guitar all together tho -- when we play live, I only sing.”

  The band is the better for it ultimately, with Webb allowed the freedom to perform as a true front man. On Rasa, his captivating vocals are unhampered above the mature, layered, and just plain big sound that the band has achieved on the album -- a distinctive step forward from its debut record. “I know it took me a few years, but with this album I really felt comfortable being myself,” Webb says.

  We Were The States is back to feeling euphoric and is ready to play live again.  Wired Magazine previously said of the band’s show that “These guys sounded so good that they cut through the din of South By Southwest from 100 yards away...” These guys are looking forward to continuing to leave that impression with the release of Rasa on Austin’s Chicken Ranch Records this fall.


name_last: Federating the Social Web
name: Federating the Social Web
name_index: F
website_link: http://status.net/
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP5513
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Dan Peterson (Google)
  Evan Prodromou (StatusNet Inc)
  Kevin Marks (TummelVision)
  Monica Wilkinson (Socialcast)

  Summary
  Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your  brand in consumer sites.

  The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.

search:
  Federating the Social Web Dan Peterson GoogleEvan Prodromou StatusNet IncKevin Marks TummelVisionMonica Wilkinson Socialcast


name_last: BettySoo
name: BettySoo
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2901.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/BettySoo-Never_Knew_No_Love.mp3
website_link: http://www.bettysoo.com
event_category: Showcase
event_sub_category: Country
search: BettySoo
original_serial: event_MS11776
original_venue_serial: Saxon Pub
description:
  BettySoo is an Austin-based songwriter who travels nationally (and internationally) performing and teaching. Her musical styles span several genres: folk, country, gospel, and rock. Her latest album, Heat Sin Water Skin, produced by Gurf Morlix, was hailed by fans and critics alike. In early 2011, she recorded an album with Canadian Dobro master Doug Cox, and their new album Across the Borderline / Lie To Me will be released in summer of 2011.


name_last: LBS 101: the Arrival of Ubiquitous Geolocation
name: LBS 101: the Arrival of Ubiquitous Geolocation
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LBS101TheArrivalOfUbiquitous.eps
website_link: http://location-labs.com
hashtag: #LBSeverywhere
event_category: Emerging
event_sub_category: Solo
search: LBS 101: the Arrival of Ubiquitous Geolocation Jason M Finkelstein Location Labs
original_serial: event_IAP5664
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Jason M Finkelstein (Location Labs)

  Summary
  I ran a workshop on Location Based Services [LBS] at SXSW Interactive 2010.  The specific session I conducted was titled 'LBS 101: Geolocation On The 'Horizon'' –http://sxsw.com/node/5016.  LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there's an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones -- can all phones really be located commercially?  How?  What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint?  (2) The economics of locating phones -- what does it cost?  How are wireless carriers and handset manufacturers involved?  How are advertisers involved?  (3) Types of LBS apps -- are downloadable iPhone/Android apps the only LBS apps?  What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage?  (4) LBS app use cases -- what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc.  (5) The future of LBS -- who’s using LBS today and who will be using LBS in the coming months/years?  With always-on location becoming more pervasive, what new and compelling services will we see?  (6) Privacy -- how much transparency do end users have when sharing their location?  What incentives are being offered to end users to share location constantly?


name_last: Collie Buddz
name: Collie Buddz
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2183.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Collie_Buddz-Playback.mp3
website_link: http://www.colliebuddz.com
youtube_link: http://www.youtube.com/watch?v=aAvdCexRTPY
event_category: Showcase
event_sub_category: Reggae
search: Collie Buddz
original_serial: event_MS14828
original_venue_serial: Flamingo Cantina
description:
  Collie Buddz, from the isle of Bermuda, has done something not impossible but something once seemingly very implausible. He’s become the most buzz-worthy current Reggae artist over the past few years. In the summer, 2007, Collie Buddz’ Columbia Records self-titled debut album stormed the charts entering the Billboard Reggae Chart at first position. The Reggae singjay became an international star when this album then went on to debut across the world at the top of every chart from Japan to Germany. With much of the production coming from Collie himself, he delivered a solid debut with contributions from Supa Dups, Shea Taylor, Bang Out, Screwface, Bobby Konders and Crown N Kah-So-Real to name just a few. Released just a day before US Independence Day, Collie’s debut album could be heard blasting out of car windows from Brooklyn to Kingston all summer long. Critically speaking, Collie’s debut was a monster. Speaking of his first single, an undeniable summer anthem titled, “Come Around,” Source Magazine proclaimed, “This 24 year old shotta has got an anthem spreading across the seas.” “The song is a monster,” claimed Miami New Times. And, Hip Hop Weekly said, “Collie Buddz is one of the most firmly grounded voices you may ever encounter.” The industry excitement about this new voice in music manifested in many ways namely by inspiring Collie’s musical peers to either create their own remixes of “Come Around,” or join Collie on the official remix of the single. Everyone from Busta Rhymes, Cypress Hill and Paul Wall to G-Unit and Shaggy contributed to the anthem.

  Incorporating influences from Hip-Hop to Soca, Collie’s music nevertheless has a rock-solid foundation in Reggae - and its power to connect ghetto reality with the highest heights of human aspiration - that is a rarity even in Jamaica. But, to say he’s connected to the Caribbean community would be an understatement. Collie Buddz, born Colin Harper, has become the Caribbean culture’s resident ambassador.

  Touring extensively, Collie’s passport stamps are a relative reflection of the worldwide love for Reggae and Caribbean culture. From Madison Square Garden to Dubai, Collie Buddz is the definition of an international recording artist. “It was crazy performing in the Middle East. Who would have guessed how big reggae music is there? They knew all my songs,” a jubilant Collie Buddz explains. He has toured throughout Germany, France, England, Japan, North and South America and the Caribbean. His unique blend of Hip-Hop, Soca and Dancehall underlined with his ever-present passion for the modern Roots Reggae sound has attracted tastemaker supporters all over the world. Reggae pioneer David Rodigan [London] and New York Reggae stalwarts at legendary radio station, Hot 97, Massive B and Short-Man [Heavy Hitters] are just some of his most ardent supporters. Now on the verge of Collie’s sophomore album release, the anticipation is palpable.

  In spite of averaging an eleven month yearly touring schedule since 2007, Collie Buddz is prepared to release a sophomore album that promises an even greater insight into the multi-talented, producer/singer-songwriter/performer. He’s also made time to work with some of the most respected producers and artists in the industry while also making beautiful music with the production team that made his debut album an overnight success. “We don’t have a title for the new album just yet but whatever we call it, the album will be mad,” Collie excitedly explains. With production by Supa Dups, Massive B and Seanie B among other contributors, Collie’s fans can anticipate Collie’s unique twist on popular music. Tony Kelly [K-Licious], producer of more crossover hits than any other producer in the genre [Sean Paul, Patra, Supercat, Wayne Wonder, Shaggy] and TJ Records [Beenie Man] return with production for this album as well. Among friends, Collie is known as a “studio rat,” as given any sort of free time in the schedule, Collie is hunkered down behind the boards of a recording studio. So it comes to no surprise to anyone that Collie is also ready to release a brand new mixtape. 

  “I was just in Los Angeles finishing a song with Sugar Ray, and I love the vibe on that track,” says Collie of the new mixtape. Also with verses on hit songs by Beyonce, Rihanna and Kid Cudi, the mixtape is sure to give Collie’s fans an appetizer to the entrée of the sophomore album. “I always want to give all the sound-systems and DJs something to rock the clubs with while I work on releasing my new material,” Collie says. It is this love for constantly creating that drives Collie Buddz. 

  Wanting to release music more frequently and with fewer restrictions, Collie’s affiliation with Columbia Records/Sony Music Entertainment, Inc ended in 2008. He has since founded his own independent record label, Harper Digital alongside his brother [Smokey] and DJ [DJ Genie] while working with his longtime management group, Mojiza Management. The Harper Digital team is already grooming the label into a full production house and artist development business. Humble as always, Collie simply says, “I’m just excited to be putting out another album. I love to make music and the satisfaction is in having other people from all over the world enjoy it. I live out of a suitcase and I wouldn’t have it any other way.” And Collie means just what he says.

  With a nonstop touring schedule with his band The New Kingston Band and his longtime compatriot and hype man, Pee Wee, Collie just has one quick stop before hitting the road yet again. He’s got to stop by the embassy and pick up more page inserts for his passport.


name_last: Sean Nicholas Savage
name: Sean Nicholas Savage
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2078.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sean_Nicholas_Savage-Disco_Dancing.mp3
website_link: http://myspace.com/seannicholassavage
event_category: Showcase
event_sub_category: Punk
search: Sean Nicholas Savage
original_serial: event_MS10867
original_venue_serial: Club de Ville
description:
  Sean Nicholas Savage has received wide-spread Canadian collage radio play, with every release remaining for weeks as number one in major Canadian cities. Savage lithely writes accessible pop hooks, while his lyrics reveal a complex inner mental-life where child-like fantasies are uncomfortably married with dark, mature longings. He continues the tradition of eccentric, charming pop music as pioneered by David Bowie, Bee Gees, and Arthur Russel. Savage's straightforward approach to classic pop sanctions a transparency to his songwriting, which grants his music a refreshing brilliance.


name_last: SXSW Trade Show BLOCK PARTY
name: SXSW Trade Show BLOCK PARTY
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/block_party_250px.jpg
hashtag: #SXSWblockparty
event_category: Party
event_sub_category: Various
search: SXSW Trade Show BLOCK PARTY
original_serial: event_OE00082
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.


name_last: Death of the Relational Database
name: Death of the Relational Database
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DeathOfTheRelationalDatabase.jpg
website_link: http://kloudshare.com
hashtag: #rdbdeath
event_category: Emerging
event_sub_category: Solo
search: Death of the Relational Database Hank Williams Kloudshare
original_serial: event_IAP7389
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Hank Williams (Kloudshare)

  Summary
  People have begun to realize the enormous gap between the relational database abstraction and the way people actually think about information. To be clear, I am not suggesting that relational databases will stop being used or that they are going to go away, but that developers are going to stop thinking of their data in relational database terms.  

  Everyone from regular users to sophisticated developers thinks about information in a pretty simple way. There are objects, and there are connections or relationships between objects. For example if you have two objects, a cup and a table, the relationship between them might be “sitting on”, indicating that the cup is sitting on the table. 

  What makes this model so sturdy is that we can continuously add new objects: tables, cups, chairs, floors, table cloths, etc. And we can add infinite relationships, such as sitting on, sitting under, covering, etc. Computer scientists, and now, thanks to Facebook, everybody else, refers to this structure as a graph. New data models such as the graph provide new ways to think about persisting data. 

  The death of the relational database means the death of the relational database *abstraction* as a way that programmers think about data. What programmers need is to model data in the most natural way possible, and we are starting to see storage abstractions that are closer to how humans think instead of how computers need to.


name_last: Handicapping SXSW Showcases
name: Handicapping SXSW Showcases
name_index: H
hashtag: handicapping
event_category: Panel
event_sub_category: Other
original_serial: event_MP990151
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Jon Sidel (Sidel Services LLC)

  Participants:
  Jeremy Maciak (Vagrant Records)
  Kevin McStravick (Operation Every Band)
  Taylor McKnight (SCHED*)
  Vincent Clery-Melin (Cooperative Music)

  Summary
  There are over 2000 bands playing SXSW and we'll tell you the top 10 you won't want to miss. Experienced ears ponder raw data. 'The Buzz' is the industry's most elusive gem. Experts discuss how the internet can propel an artist career. Who are the 'buzzbands' for this year's SXSW? Where did their buzz start and will it sustain? How is the industry world-wide adapting  A&R and promotions to the changing environment of music on-line?

search:
  Handicapping SXSW Showcases Jeremy Maciak Vagrant RecordsKevin McStravick Operation Every BandTaylor McKnight SCHED*Vincent Clery-Melin Cooperative MusicJon Sidel Sidel Services LLC


name_last: PubCamp
name: PubCamp
name_index: P
event_category: Party
event_sub_category: Various
search: PubCamp
original_serial: event_OE00700
original_venue_serial: Caffe Medici
description:
  Join Guy Kawasaki, Scott Dadich, Rick Levine and Sarah Wendell for a night of digital publishing keynotes, conversations, and cocktails.


name_last: Eight Things That Hip-Hop Taught America
name: Eight Things That Hip-Hop Taught America
name_index: E
hashtag: eightthings
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP990140
original_venue_serial: Austin Convention Center
description:
  Room: Room 17AB

  Participants:
  Dan Charnas (InteractiveOne)
  Elliott Wilson (Rap Radar)
  Rob Stone (Cornerstone)

  Summary
  Some endlessly debate the downside of hip-hop, but the genre has also contributed to the music industry and America as a whole. Using the book 'The Big Payback: The History of the Business of Hip-Hop' as a touchstone, experts will examine eight effects that hip-hop has has on our culture and society. They include: the desegregation of the music business, the browning of America, the birth of the 'street team,' the super-empowered artist-mogul, the breaking of the Hollywood color barrier, and, of course, the election of Barack Obama.

search:
  Eight Things That Hip-Hop Taught America Dan Charnas InteractiveOneElliott Wilson Rap RadarRob Stone Cornerstone


name_last: Alcatel-Lucent ELEVEN API Lounge
name: Alcatel-Lucent ELEVEN API Lounge
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/11_alcatel_icon.jpg
event_category: Lounge
event_sub_category: Various
search: Alcatel-Lucent ELEVEN API Lounge
original_serial: event_OE00453
original_venue_serial: Hilton
description:
  Room: 406

  The Alcatel-Lucent ELEVEN API Lounge is back for its second year! Part deux cranks the volume in an 'ultra-lounge' where SXSW’s rockstar developers can relax, eat, drink, get online and learn with Alcatel-Lucent’s Open API Platform team. The music will be pumping, the beer will be flowing, and the prizes will be astounding. Test your deconstructive powers in our daily live-action games of Angry Birds. Also, back by popular demand, come sing, dance, or rap your fave app idea during the App Factor happy hour. And a new addition - calling all developers to join us for the eBay hangover party and speed hack starting 11am Sunday.


name_last: Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
name: Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/Marvell_Logo.jpg
event_category: ScreenBurn
event_sub_category: Various
search: Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
original_serial: event_OE00648
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  Join us for the opening of SXSW ScreenBurn! Peter Hoddie, who played a pivotal role in defining Quicktime and currently VP of the Kinoma Platform at Marvell, will be on hand for opening remarks.


name_last: Nonprofit Group Meet Up Hosted by Convio
name: Nonprofit Group Meet Up Hosted by Convio
name_index: N
event_category: Meet Up
event_sub_category: Various
search: Nonprofit Group Meet Up Hosted by Convio
original_serial: event_OE00394
original_venue_serial: Day Stage Cafe Austin Convention Center
description:
  Looking for like-minded, nonprofit professionals like yourself? Then come to the Meet Up just for nonprofits and meet some new friends over snacks! And, for a chance the win one of three Apple gift cards, just bring your business card to enter!


name_last: Training Session
name: Training Session
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F21850.jpg
website_link: http://www.travellingdistribution.com
youtube_link: http://www.youtube.com/watch?v=AG8pdoqv4Bg
event_category: Screening
event_sub_category: Narrative Short
search: Training Session Christian Lalumière
original_serial: event_FS12189
original_venue_serial: Rollins Theatre
description:
  Director: Christian Lalumière
  CANADA | 6 minutes
  Travelling


  Starring:
  Roxane Duschedne-Roy, Daphnée Laurendeau, Pierre Lecours, Susan Paulson, Georges-Nicolas Tremblay


  Through the specificity of certain gestures and movements, we find five different athletes training. What seemed to be only a simple workout routine becomes a ballet in which all athletes are transformed into notes of a musical score of a symphonic movement where the notes fit together and where the rhythmic repetition punctuate their movements and accord at a dance.


  ** Plays before Spotlight Premiere, Elevate.


name_last: Luger
name: Luger
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44984.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Luger-Portrait_of_a_distant_look.mp3
website_link: http://www.myspace.com/dieluger
event_category: Showcase
event_sub_category: Rock
search: Luger
original_serial: event_MS13621
original_venue_serial: Nuvola
description:
  Lüger is setting the Spanish scene on fire. With less than 2 years under their belt and one record that came out last April they've had enough time to play all over Spain and be one of the highlights at Primavera Club 2010. They've also played in festivals such as Space is the Place (with OM and Acid Mothers Temple) or Monkey Week (Faust, Sonic Boom, Cave, Quintron, etc...)

  Ruta 66, the most influential rock magazine in Spain just crowned them best album of 2010 on their January edition and their new album should be out before winter is over. Their eponimous LP is sold out and have just been invited to play SXSW 2011.

  Backed by a pounding double-headed rhythm section, the mix includes organ, synth, guitar and throbbing bass lines Lemmy would kill for. Lüger's sound is heavily influenced by classic acts such as Hawkwind, Faust or Neu! so the music is provided with surpassing krautrock elements, however they sound less vintage, rather modern, comparable with the likes of Turzi, Holy Fuck or Wooden Shjips in a wider sense, drawing rave reviews in web forums all over the world.


name_last: Foo Fighters
name: Foo Fighters
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F29625.jpg
website_link: http://www.spitfirepictures.com
event_category: Screening
event_sub_category: Documentary Feature
search: Foo Fighters James Moll
original_serial: event_FS11219
original_venue_serial: Alamo Ritz 1
description:
  Director: James Moll
  USA | 100 minutes
  Spitfire Pictures


  Starring:
  Dave Grohl, Taylor Hawkins, Nate Mendel, Chris Shiflett, Pat Smear, Butch Vig, William Goldsmith, Franz Stahl


  The film takes us on the 16 year journey of the Foo Fighters, from Dave Grohl and Pat Smear’s surviving the aftermath of Nirvana to Dave, Pat, Nate Mendel, Taylor Hawkins and Chris Shiflett’s rise to the top of the charts and the stages of stadiums worldwide. ... These Days builds from day one to the creation of their new album - recorded in 100% analog. No computers, no software - just a band recording an album to tape in Dave Grohl's one-car garage.


name_last: Next Stage: Trade Show Opening Ceremony featuring the City of Austin
name: Next Stage: Trade Show Opening Ceremony featuring the City of Austin
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/lee.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Trade Show Opening Ceremony featuring the City of Austin
original_serial: event_OE00009
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  South by Southwest and The City of Austin officially welcome you to the 25th anniversary South by Southwest event. Join us at the Next Stage for a special opening ceremony to inaugurate the new SXSW Trade Show, an improved platform for integrated business opportunities.

  Join SXSW Founder Roland Swenson as he introduces the Mayor of Austin Lee Leffingwell. Hear from other key representatives of the City, including Kevin Johns (Director of Economic Growth and Redevelopment Services), Mark Tester (Convention Center Director), and Randi Shade (Member of the City Council).

  Learn more about the City of Austin’s business and creative initiatives as well as how South by Southwest has furthered the professional growth of these industries both in Austin and on a global scale for twenty-five years. 

  This opening ceremony will conclude by moving to the new SXSW Meet Up Pavilion, for a meet and greet session with members of the City of Austin.


name_last: Funeral Suits
name: Funeral Suits
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/40779.jpg
website_link: http://www.myspace.com/thefuneralsuits
event_category: Showcase
event_sub_category: Rock
search: Funeral Suits
original_serial: event_MS14467
original_venue_serial: Friends
description:
  Funeral Suits are a three-piece alternative rock band from Ireland.
  Consisting of Brian James, Mik McKeogh and Greg McCarthy, the band formed in 2008. 
  A shared love of epic, distorted guitars, blistering harmonius pop, art rock and electronica led to the band spending the best part of two years holed up in a disused office space in deepest North County Dublin, writing, rehearsing and at times venturing out to play as special guests for Franz Ferdinand, Passion Pit, The Maccabees, Local Natives amongst others.
  More recently they have just recorded and finished their debut album with acclaimed producer Stephen Street (Blur, The Smiths) which will see the light of day some time in 2011.
  These are Funeral Suits. Take them and break them. Let them into your world.


name_last: The Snowdroppers
name: The Snowdroppers
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41814.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Snowdroppers-Do_The_Stomp.mp3
website_link: http://www.myspace.com/snowdroppers
event_category: Showcase
event_sub_category: Blues
search: The Snowdroppers
original_serial: event_MS11980
original_venue_serial: The Velveeta Room
description:
  The term SNOWDROPPER has dual meanings; it’s a 1920’s slang term for cocaine addicts, but also a turn of phrase referring to deeply disturbed individuals who have a penchant for stealing woman’s panties off clotheslines. As a band The Snowdroppers have a foot in both camps, but they also delight in delivering boozed up, toe tapping, foot stomping blues rock, all with a thrillingly ‘tip your hat’ homage to nostalgia.

  The Snowdroppers’ one true calling in life is to introduce and convert heathen nonbelievers (especially the young, the old, the fragile and the interned) into a new generation of obsessed blues drenched rock n’ roll acolytes. These four clean-limbed honkeys, Johnny Wishbone (Vocals, Banjo & Harmonica), Pauly K (Guitar), London (Bass) and Cougar Jones (Drums) are in reality dirty boys eager to mix things up a little. Fusing their love of the old time blues and country masters with their more contemporary influences, The Snowdroppers are hell-bent on promoting promiscuity and will deliver that message courtesy of their ribald songs of fornication and intoxication.

  Too Late To Pray is a 12 track album that is an all out assault on the mundane, expanding musical styles from the humblest of Blues to Rockabilly, Punk, Gospel, Country as well as the unmistakable sound of percussive 70’s porn movie instrumentals.

  Their debut CD arrived in the ARIA Top 100 and the first single ‘Rosemary’ had radio programmers across the country rushing to reschedule news bulletins to find extra on air time for it, while TV networks and shows like Rage (Indie Clip Of The Week), Channel V (V Music Promo) and MTV have all strengthened and readjusted their satellite dishes so the video can make contact with a larger audience including extraterrestrial life forms (every market is important to these guys - even distant universes).

  Hot off the heels of being named in the top ten band to watch in 2010 by Sydney Morning Herald & Rolling Stone The Snowdroppers continue to play live to packed houses around the country. A string of sold out Sydney shows, a highly successful “Do The Stomp” national headline tour, stunning unexpected audiences while supporting international heavyweights such as Seasick Steve and The Avett Brothers and frequenting festival stages such as East Coast Blues and Roots, Come Together, Peats Ridge solidified The Snowdroppers energetic and  exhilarating live reputation.

  Combining a healthy cocktail of sex, death, blues and religion has made The Snowdroppers ready and able to live up to their ever expanding reputation.


  HIGHLIGHTS

  Publications
  - Sydney Morning Herald & Rolling Stone top ten bands to watch In 2010
  - Top 25 band to watch out for in 2010 in Australian Guitar Magazine
  - Top 25 bands to watch for in 2010 in Blunt Magazine
  - 'Buzz Band' pick in The Music Network
  - 'Rosemary' single free download in Blunt Magazine and Australian Guitar
  - MySpace 'Home Grown' feature artists
  - 4 page fashion spread and interview in Ralph Magazine
  - 4 Star review in Rolling Stone Magazine
  - CD of the Week - Drum Media


  TV & Radio
  - 'Rosemary' video, Rage (ABC) 'Indie clip of the Week'
  - 'Rosemary' video added to rotation on Rage (ABC), Channel V & MTV networks
  - 'Do The Stomp' video added to rotation on Rage (ABC), Channel V & MTV networks
  - 'Rosemary' video 'Hit Pick Clip' on J Play
  - Featured artist on XYZ networks advertisement for youth network Channel V website
  - Album of the week PBS FM
  - Top 21 most played album on 3D radio for 6 weeks running
  - Interviews and rotation on Triple M, NOVA (Australian Commercial Radio)
  - Hit Pick Singles to Community Radio “Music Network”
  - Appearing and contributing to the new Australian film RED DOG (Coming Out 2011)


  Tour
  - October 2010 touring New Zealand supporting Gin Wigmore
  - Showcased at Tamworth's annual Country Music Festival
  - National support for Grinspoon's 'Six To Midnight' Tour
  - International supports include: Avett Brothers, Seasick Steve,
  - Festivals include: Sydney Big Day Out 2007, Newtown Festival, Canberra Fringe Festival, Come Together, Peats Ridge New Year’s Festival, Playground Weekend as well as headlining the APRA stage at East Coast Blues and Roots Festival plus many more
  - “Do The Stomp” National tour – Near sold out run


  REVIEWS

  • ”If you cant dance to this mix of jangling banjo, crisp guitars and
  plodding bass, then you are already dead” Australian Guitar
  Magazine (FEATURE HIT PICK)

  • “ The Snowdroppers will lead you down a boozed – up, foot stompin’,
  blues – drenched path, and you won’t once want to look back over your
  shoulder” The Music Network

  • “Hold on to your Stetsons folks, this is going to cause quite a stir”
  Drum Media (CD OF THE WEEK)

  • “Promising blues – drenched debut from a bona fide party band”
  Rolling Stone Magazine (4 STAR REVIEW)

  • “This is a very enjoyable debut from this Sydney four – piece, a
  swampy blues rock feel played by accomplished musicians” JB Mag (4
  1/2 STAR REVIEW)

  • “These Snowdropper kids from Sydney could really be onto something
  with the high –energy rock infused blues styling’s of their debut Too
  Late To Pray” Blunt Magazine (8 out of 10)

  • “ The lovable foursome pulled out all manor of tricks and flim flam, with
  some first grade musicianship. With verbal patter as slick as a 1930’s
  confidence trickster, their frontman kept audiences rapt from go to
  whoa.” Live review Drum Media


name_last: The Calm Blue Sea
name: The Calm Blue Sea
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/47506.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Calm_Blue_Sea-Literal.mp3
website_link: http://www.myspace.com/thecalmbluesea
event_category: Showcase
event_sub_category: Rock
search: The Calm Blue Sea
original_serial: event_MS10897
original_venue_serial: Skinny's Ballroom
description:
  The Calm Blue Sea is a band from Austin, TX. They make (mostly) instrumental music.  Call it post-rock if you need an existing label, but their sound draws on more than the associated loud-quiet-loud canon.  

  The dearly departed internet radio giant WOXY's Futurist blog may have said it best about their debut long player:
  'The more appropriate term you should be hearing or reading when the band is described is 'beautiful', because that is the word I could not get out of my mind when listening to the soaring tunes on this record.'

  Since forming in 2007, The Calm Blue Sea have taken their uniquely cinematic rock on two US tours, released a well-received debut full length album, and a follow-up double album film score.  Their incendiary live shows have paired them with giants Mogwai, Caspian, Pelican, the Appleseed Cast, and the Twilight Sad.  Additionally, the live performance of their original score for Fritz Lang's Siegfried sold out the Austin cinephile haven Alamo Drafthouse.  

  The Calm Blue Sea have recently signed on as an artist and management client with Modern Outsider Records, also based in Austin.


name_last: Kylesa
name: Kylesa
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/3805.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kylesa-Tired_Climb.mp3
website_link: http://www.kylesa.com
event_category: Showcase
event_sub_category: Metal
search: Kylesa
original_serial: event_MS13679
original_venue_serial: Dirty Dog Bar
description:
  Since this Savannah, Georgia, United States quintet first formed in early 2001, worrying about genre limitations has never been a priority. Taking musical chances, however, always has been. While Kylesa are as heavy as any band out there, they are beholden to no one scene and no preconceived notions of what heavy music should be.

  “Lots of people like to stick to one kind of music,” guitarist/vocalist Philip Cope elaborates, “and even with the underground, lots of people segregate themselves into small little categories and place lots of imaginary rules on these scenes.”

  “We just like playing heavy music and we’ve always liked playing it regardless of what is popular or trendy,” guitarist/vocalist Laura Pleasants adds. “It’s most rewarding for us to try and push our own boundaries of what we can to do with our music and hopefully, in the end, offer something that is at least original.”


name_last: Why Visualizing Government Data Makes Taxpayers Happy
name: Why Visualizing Government Data Makes Taxpayers Happy
name_index: W
website_link: http://www.window.state.tx.us/
hashtag: #VisualGov
event_category: Greater Good
event_sub_category: Dual
original_serial: event_IAP6800
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Jeremiah Akin (Texas Comptroller of Public Accounts)
  Michael Castellon (Texas Comptroller of Public Accounts)

  Summary
  The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. 

  Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. 

  The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property.  

  This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.

search:
  Why Visualizing Government Data Makes Taxpayers Happy Jeremiah Akin Texas Comptroller of Public AccountsMichael Castellon Texas Comptroller of Public Accounts


name_last: Colourmusic
name: Colourmusic
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1304.jpg
website_link: http://www.colourmusic.net
event_category: Showcase
event_sub_category: Rock
search: Colourmusic
original_serial: event_MS11738
original_venue_serial: Friends
description:
  “I don’t want to say too much about how we did it,” explains singer/guitarist Ryan Hendrix, “But we researched fornication tempos and started writing the music with these rhythms in mind.”

  Welcome to the beautifully strange world of Colourmusic, a place where concept albums—an LP named My _____ is Pink in this case—have nothing to do with structured narratives or loosely-linked lyrics. More like musical walls that must be climbed, whether that means shunning acoustic guitars or modeling the rhythm section of some songs after metronomic sex acts.

  Which isn’t as titillating as it sounds. The way Hendrix sees it, “We wanted to focus on human sexuality and reproduction. Not in terms of turning people on; from a point of view of fear and anxiety, and how it’s the prominent decision-making force in many people’s lives.”

  That explains a couple things, starting with My _____ is Pink’s actual sound. Rounded out by bassist Colin Fleishacker, drummer Nicholas Ley, and guitarist Nick Turner, Colourmusic’s new material amounts to an ever-evolving mass of melancholic melodies, gauzy vocals, shifty beats, and monophonic musical structures ( or something else I don't like connotation of powerchord). Not to mention glimpses of agnostic gospel grooves (“You For Leaving Me”), hip-shaking R&B (“Feels Good To Wear”), acid-drenched pop (“Tog”), and Bladerunner-inspired psych (“Pororoca,” which means—quite tellingly—“great destructive noise” in many parts of South America).

  And then there’s “The Little Death,” a five-part foray into the outer realm of sandblasted rock, subterranean drone tones, and the kind of headphone-ready hooks that cause weak-willed speakers to spontaneously combust. Like a yellow brick road to the second circle of hell (lust, if you haven’t visited Dante’s Inferno in a while), it’s a ten-minute guide to what makes Colourmusic tick. Well, sort of. Truth be told, the Oklahoma-based band isn’t spelling anything out.

  “If you write a song that’s too literal, it dates it,” explains Hendrix. “We’d rather make things a little more subconscious. It gives a song a longer life span because you never know what’s really going on.”

  “The music tells us what the song is going to be about,” says Hendrix. “Once we have a drum beat, it’s alive. And once we come back to it, it’s basically beckoning us to finish it.”


name_last: Writing About Music in the Twenty Tens
name: Writing About Music in the Twenty Tens
name_index: W
hashtag: musicwriting
event_category: Panel
event_sub_category: Media
original_serial: event_MP990177
original_venue_serial: Austin Convention Center
description:
  Room: Room 8BC

  Moderator:
  Holly George-Warren (Jackalope Press)

  Participants:
  Ann Powers (NPR Music)
  Ben Sandmel (The Hot Biscuits Recording Company)
  Jesse Jarnow (N/A)
  Sarah Lazin (Sarah Lazin Books)

  Summary
  With music magazines vanishing and online sites expecting free contributions, how is a music writer to survive in the 20-10s? Is there a future for music critics in the world of tweeting and blogging? Successful writers from Brooklyn, San Francisco, upstate New York, and New Orleans offer their two-cents-worth, as well as some hands-on advice, as does a Manhattan literary agent who specializes in music books.

search:
  Writing About Music in the Twenty Tens Ann Powers NPR MusicBen Sandmel The Hot Biscuits Recording CompanyJesse Jarnow N/ASarah Lazin Sarah Lazin BooksHolly George-Warren Jackalope Press


name_last: John Romano
name: John Romano
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/afterlife.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: John Romano
original_serial: event_OE00570
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Evan Carroll and John Romano will be stopping by the SX Bookstore to greet interested registrants and sign copies of their new book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?


name_last: Beyond 3D: How Interactive Screenings Will Save Cinema
name: Beyond 3D: How Interactive Screenings Will Save Cinema
name_index: B
website_link: http://www.drafthouse.com
event_category: Panel
event_sub_category: Exhibition
original_serial: event_FP7020
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Henri Mazza (Alamo Drafthouse Cinema)

  Participants:
  Clinton McClung (Seattle International Film Festival)
  Greg MacLennan (Alamo Drafthouse Cinema)

  Summary
  With each advent of new technology, pundits (and now bloggers) like to speculate on how long the theatrical experience of movie viewing can survive. With the growth of cinema eateries, larger IMAX-inspired screens in local multiplexes, and 3D tent pole productions, it seems that every chain is struggling to stay one step ahead of the also improving home theater technology. But how long can technology alone help the struggling theater industry?

  There's a growing movement spreading around the world of people who realize that the size of the screen isn't the most important aspect, it's the involvement of the audience. What started as campy enjoyment of The Rocky Horror Picture Show at midnight showings has grown into a love affair with interactive viewing experiences of all types of features. From traditional Sing-Alongs of musical movies to Quote-Alongs of beloved classics like The Princess Bride, interactive theatrical experiences are ramping up like never before.

  In the summer of 2010 Paramount Pictures joined in on the action by rereleasing Grease theatrically across the US. With the major studios playing in the pond traditionally occupied by fans and improv troupes, what does the future hold for interactive screenings, and will it be enough to save the tradition of hundreds of people gathering in the same room to watch flickering images projected on a screen?

  With each advent of new technology, pundits (and now bloggers) like to speculate on how long the theatrical experience of movie viewing can survive. With the growth of cinema eateries, larger IMAX-inspired screens in local multiplexes, and 3D tent pole productions, it seems that every chain is struggling to stay one step ahead of the also improving home theater technology. But how long can technology alone help the struggling theater industry?

  There's a growing movement spreading around the world of people who realize that the size of the screen isn't the most important aspect, it's the involvement of the audience. What started as campy enjoyment of The Rocky Horror Picture Show at midnight showings has grown into a love affair with interactive viewing experiences of all types of features. From traditional Sing-Alongs of musical movies to Quote-Alongs of beloved classics like The Princess Bride, interactive theatrical experiences are ramping up like never before.

  In the summer of 2010 Paramount Pictures joined in on the action by rereleasing Grease theatrically across the US. With the major studios playing in the pond traditionally occupied by fans and improv troupes, what does the future hold for interactive screenings, and will it be enough to save the tradition of hundreds of people gathering in the same room to watch flickering images projected on a screen?

search:
  Beyond 3D: How Interactive Screenings Will Save Cinema Clinton McClung Seattle International Film FestivalGreg MacLennan Alamo Drafthouse CinemaHenri Mazza Alamo Drafthouse Cinema


name_last: The Connected Car: Driving Technology
name: The Connected Car: Driving Technology
name_index: C
website_link: http://www.onstar.com
hashtag: #ConnectedCar
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP8421
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Howard Wright (Chevrolet)
  Jessica Steel (Chevrolet)
  Joe Berry (Verizon)
  Nick Pudar (Chevrolet)

  Summary
  Connectivity – or “telemetric” in the auto industry – is using a car to keep you connected while behind the wheel. Mostly the auto industry is focused on developing systems for infotainment and personal connectivity through Bluetooth. That’s cool stuff that makes the driving experience more fun and helps us stay connected on the road, but we’re pushing for a much broader approach.  

  Your vehicle can be more than a smartphone on wheels – it can be a platform for data collection and sharing. With embedded technology, like OnStar, a vehicle can pull all kinds of data.  Now connect that platform via cloud computing to the social media space and share data among multiple audiences.   Smart software tools would analyze the cloud based on knowledge of drive including, equipment use, services used, etc., to make accurate predictions that could figure out intent. 

   Having an intelligent “intent engine” that processes the cloud, you could access highly relevant and personalized information that enables the cloud to work for you. We’re on the cusp of something ginormous here and our partners too.

  What’s next for wireless communication, video conference and social interaction? How can these converge in a vehicle? How does OnStar leverage Verizon, Skype and Facebook to work in ways never thought possible?

  This session is sponsored by Chevy.

search:
  The Connected Car: Driving Technology Howard Wright ChevroletJessica Steel ChevroletJoe Berry VerizonNick Pudar Chevrolet


name_last: Welcome to the Future: The Rise of International Social Media
name: Welcome to the Future: The Rise of International Social Media
name_index: W
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00661
original_venue_serial: Hilton
description:
  Room: H

  Participants:
  David J Neff (Author/HelpAttack!)
  Kate Schnepel (Best Friends Animal Society)
  Robert Quigley (Austin American-Statesman)

  Summary
  Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how it's being used internationally.

search:
  Welcome to the Future: The Rise of International Social Media David J Neff Author/HelpAttack!Kate Schnepel Best Friends Animal SocietyRobert Quigley Austin American-Statesman


name_last: Arms
name: Arms
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/743.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/ARMS-Heat__and__Hot_Water.mp3
website_link: http://www.armsarms.com
event_category: Showcase
event_sub_category: Rock
search: Arms
original_serial: event_MS11536
original_venue_serial: The Marq
description:
  From 2004 to 2009, Todd Goldstein wrote music under the name ARMS, playing most of the instruments himself and recording them in his bedroom in the moments between playing guitar in his main band at the time, Brooklyn’s long-running, modestly beloved Harlem Shakes. As ARMS, Todd quietly released the album Kids Aflame in 2008 / 2009 (Melodic UK / Gigantic US). In the summer of 2009, Harlem Shakes disbanded. Upon the breakup of his longtime band, Todd recruited Tlacael Esparza to play drums and Matty Fasano to play bass and sing the songs he’d been writing all along. Soon, the trio began writing songs together, and ARMS was born anew.

  ARMS is no longer Todd’s solo pseudonym – it’s the name of the music that comes out when Todd, Matty, and Tlacael play together. Sad, beautiful, echo-y music that sounds like everything they’ve loved, blown apart and then put back together piece by piece. ARMS’ new EP – called, appropriately, “EP” – is the first five songs of what will become the band’s true debut full-length, a song cycle about love under supernatural circumstances tentatively titled Summer Skills.

  ARMS recently released a free EP (w/remixes) and added a new member, Dave Harrington, on keyboards.  'Summer Skills' (tent. title) will be out in early 2011!


name_last: Truth Universal
name: Truth Universal
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/39674.jpg
website_link: http://www.truthuniversal.com
youtube_link: http://www.youtube.com/watch?v=-ah6AdlvBag
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Truth Universal
original_serial: event_MS12062
original_venue_serial: The Marq
description:
  Born in the Diego Martin, Trinidad, Truth Universal became a New Orleans
  residentat age four. In the Crescent City, he grew up on hip hop, brass
  bands, calypso, bass music, reggae, soul, jazz, and gospel.
  “Some of my first memories include going to the mall and my Mama
  buying me my first tape, which was the Fat Boys’ first album,” Truth
  says. “I also remember the Merly Merl’s (this cat named Merlin from a
  neighborhood close by mine) mixtapes, going by my friend Ralph’s house
  across the street and listening to his 12 inches, and digging in the
  dumpster at Read Supermarket for boxes to break on. Back then I wanted
  to DJ more than anything else. My family never could afford to buy me
  any 1200s.”
  Through the years, he carefully studied the unspoken rules and examples
  set forth by the early practitioners of hip hop. “I began dabbling in
  rhyming,” Truth recalls. “In 1991, per the suggestion of a friend, I started
  writing and really started taking it seriously.”
  Truth Universal’s ideals of hip hop preservation, contination and
  nonconformity, coupled with his social dialogue, make presence. “The
  reason my music sounds like it does is a conscious effort to keep it in the
  vein of what influenced me to hip hop and a natural black music
  progression,” he explains. “I would just call it traditional. I’m very
  mindful of the structure, feel, the DJ presence and a degree of provocative
  content.”
  TU dropped his first 12” single – “Natural Disaster”/”Put It On Your
  Mind”/”Dashiki Dialogue” and EP – “Plantation Graffiti: The Naked Truth
  Dressed to Kill” in 2000 and 2001 respectively and he entered a contest
  called the Mic Check 2000. Even though he didn’t win, this performance
  served to establish his presence on the New Orleans scene and win the
  respect of his peers. With his political messages, traditional Hip Hop
  sensibilities, and progressive lyrical content, Truth Universal has remained
  a consistent talent and a true voice from the South for over a decade. Truth
  released his full-length debut, “Self-Determination,” in 2008 to critical
  acclaim, including coverage in Source Magazine, OkayPlayer.com, and
  countless others. Truth is a leader of the New Orleans Hip Hop scene, an
  outspoken voice for social change and consciousness, and an invaluable
  member of the New Orleans cultural economy and the greater
  international Hip Hop community.


name_last: Secret Revealed: How to be Successful (with Accessibility)
name: Secret Revealed: How to be Successful (with Accessibility)
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SecretRevealedHowToBeSuccessful.jpg
website_link: http://www.w3.org/WAI/
hashtag: #SXshawn
event_category: Greater Good
event_sub_category: Dual
original_serial: event_IAP7686
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Desiree Sturdevant (Knowbility Inc)
  Shawn Henry (W3C Web Accessibility Initiative (WAI))

  Summary
  Forget about checklists.* Put away the standards and guidelines.*  Focusing on accessibility regulations won't win you many friends or fame. In this session you'll learn what can bring you friends and fame, along with success and satisfaction.
  Get the secret to making your website and other products work well for older users, people with disabilities, mobile users, and more. (grab those aging baby boomers by their iPhones)
  If you answer yes to any of these questions, you should come to this session:
  - Do you believe in accessibility but are having trouble getting your boss/clients to support it?
  - Do you think accessibility is a waste of your time and effort? Or, at least not something that you want to work on?
  - Do you want to WOW your current or potential future boss/clients and stand out from the crowd?
  This session challenges the way most people think about accessibility. We'll turn the tables on the technical aspects and take a good look at the human aspects -- and how to use this to advance your business. We'll provide specific guidance on using new resources to improve your organization's accessibility approach and future outlook.
  You'll get a clear plan and specific tips on how to conduct a buy-in session that will make your life better. (really, it will make your life better) Come away with a fresh approach to design and development of products that work for people, and make you shine.

  * (for a while. we'll show you when to come back to them later)

search:
  Secret Revealed: How to be Successful (with Accessibility) Desiree Sturdevant Knowbility IncShawn Henry W3C Web Accessibility Initiative (WAI)


name_last: Chief Serenbe
name: Chief Serenbe
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F22331.jpg
website_link: http://www.oremagifilms.com
event_category: Screening
event_sub_category: Animated Short
search: Chief Serenbe Evan Curtis
original_serial: event_FS12187
original_venue_serial: Alamo Lamar C
description:
  Director: Evan Curtis
  USA | 5 minutes


  Home in Missoula,
  Home in Truckee,
  Home in Opelousas, 
  Ain’t no home for me.
  Home in old Medora,
  Home in Wounded Knee,
  Home in Ogallala,
  Home I’ll never be,

   - Kerouac


  ** Plays before Emerging Visions, The Dish & The Spoon.


name_last: Austin Chronicle Film Bash
name: Austin Chronicle Film Bash
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/Chronicle_Logo.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: Austin Chronicle Film Bash
original_serial: event_OE00389
original_venue_serial: La Zona Rosa
description:
  Join The Austin Chronicle and Santa Fe Natural Tobacco Company for The Austin Chronicle Film Bash! Grab a drink on us, eat food from local Austin restaurants and listen to live music from THE BRIGHT LIGHT SOCIAL HOUR.  Make sure to stop by the Austin Chronicle booth during the Trade Show to get your pass to the party. You must have a pass for admittance. SXSW Film, Gold or Platinum Badge required to redeem pass.
  Also, join us from 9 - 10pm for NO RESERVATIONS: A HIGHLY SPIRITED FILM PANEL
  Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.


name_last: Zoroaster
name: Zoroaster
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/2075.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Zoroaster-Trident.mp3
website_link: http://zoroasterrocks.com/
event_category: Showcase
event_sub_category: Metal
search: Zoroaster
original_serial: event_MS11342
original_venue_serial: Valhalla
description:
  'Zoroaster, from Atlanta, has progressed over the last decade into a pretty wonderful band: on its forthcoming 'Matador' (eOne), over the repeating, ultra resonant riffs, Will Fiore sings or growls his slow, serene vocals bathed in echo, stretching your attention span. It's center-of-gravity music.'  - THE NEW YORK TIMES


  ZOROASTER's heady mix of mammoth metal and psychotropic shoegaze has seen the trio hailed as 'one of the U.S.'s most promising metal bands' and it has receiving shining praise for its explosive power, intriguing mysticism and unique take on heavy music.  Summoned by the mighty sludge of The Melvins, the mysticism of Celtic Frost and the nihilistic blues of Black Sabbath, ZOROASTER formed in 2003 out of 'the need for sedation by high volumes and low frequencies'.  The band immediately began creating devastating, dirge-ridden doom that erupted into heavyweight grooves and transcendental musical atmospheres.  ZOROASTER's early sound was compared to 'having 10,000 ton granite slabs dropped on your head from a height of several miles'.  


  ZOROASTER released its third full-length, 'Matador', on July 13, 2010 on eOne Music to critical acclaim.  Hot on the heels of a U.S. jaunt supporting Kylesa, the band has announced U.S. tour dates with Weedeater for a month long run of live dates set to kick off on February 28 in Detroit, MI.  


  Additionally, ZOROASTER have been confirmed as one of the featured acts for the 2011 Roadburn Festival, set to take place April 14-16 in Tilburg, Holland.  This will be the band's debut appearance at the revered fest; ZOROASTER performs on April 14 alongside Godflesh, Pentagram, Quest for Fire, Ghost and many more.  Now in its twelfth year, Roadburn has become the world's leading underground festival for psychedelic, avant-garde, doom 'or any other variation of leftfield sonic pleasures that push the boundaries of music.'


name_last: Pharoahe Monch
name: Pharoahe Monch
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1517.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pharoahe_Monch-Clap_One_Day.mp3
website_link: http://www.myspace.com/pharoahemonch
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Pharoahe Monch
original_serial: event_MS15144
original_venue_serial: Emo's Main Room
description:
  Pharoahe Monch is one of the uniquest emcees in hip-hop today. After releasing three albums with the group Orgainzed Konfusion he went on to have a successful solo career releasing two critically acclaimed albums. His next album 'W.A.R. (We Are Renegades)' is set to drop this Spring.


name_last: SXSW Trade Show
name: SXSW Trade Show
name_index: S
event_category: Trade Show
event_sub_category: Various
search: SXSW Trade Show
original_serial: event_OE00775
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Spanning four days and all three conferences, the SXSW Trade Show is the heart of convergence for the evolving industries represented here in March. Attendees can experience the future of entertainment and technology in one location as well as find the tools needed to stake a claim on tomorrow.


name_last: B L A C K I E All Caps, With Spaces
name: B L A C K I E All Caps, With Spaces
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3281.jpg
website_link: http://www.blackieallcapswithspaces.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: B L A C K I E All Caps, With Spaces
original_serial: event_MS13024
original_venue_serial: Barcelona
description:
  Michael LaCour (born 1987 in Houston, Texas), known by his stage name as B L A C K I E... All Caps, With Spaces is an American rapper and record producer. His music is an array of Noise, Hardcore Punk, Southern Rap, and U.K. Grime. This combination of influences has led him to be labeled as the founder of American Grime.


name_last: Getting Strategic with Social Media for Social Good
name: Getting Strategic with Social Media for Social Good
name_index: G
website_link: http://www.spredfast.com
hashtag: #sxswsocialgood
event_category: Greater Good
event_sub_category: Core Conversation
search: Getting Strategic with Social Media for Social Good Jordan Viator SpredfastTammy Gordon AARP
original_serial: event_IAP8073
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Jordan Viator (Spredfast)
  Tammy Gordon (AARP)

  Summary
  Online supporters are working to save the world one Tweet at a time. But how can nonprofit and philanthropic causes take their efforts to the next level and stand out from the crowd to increase the success of social campaigns? Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns.


name_last: Speculator
name: Speculator
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/4160.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Speculator-Jenny_Says.mp3
website_link: http://www.speculator.dude.angelfire.com/zone
event_category: Showcase
event_sub_category: Pop
search: Speculator
original_serial: event_MS14335
original_venue_serial: Soho Lounge
description:
  Speculator is Nicholas Ray, from Los Angeles CA. He uses cutting edge nineties technology to create music from the future.


name_last: MapQuest Road Trip to the Salt Lick
name: MapQuest Road Trip to the Salt Lick
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/mapquest_saltlick_1.jpg
event_category: OTHER
event_sub_category: Various
search: MapQuest Road Trip to the Salt Lick
original_serial: event_OE00159
original_venue_serial: Hilton
description:
  MapQuest plans to host their 2nd annual Road Trip to the Salt Lick at the Salt Lick Barbecue Restaurant.  This year's event will be even bigger than last year's, still offering free all-you-can-eat BBQ and drinks. We'll be bussing over 250 people to the event – all you need is a  SXSW Interactive, Gold, or Platinum badge, and an ID to prove you’re 21 or older. 
   
  Remember, you must be on the bus in order to participate. The bus will load at 5:30pm at the Hilton, and it's first come first serve, so get there early!


name_last: GT Garza
name: GT Garza
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1385.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/GT_Garza-Rock_A_Show.mp3
website_link: http://stickygreenproductions.blogspot.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: GT Garza
original_serial: event_MS13652
original_venue_serial: Klub Krucial
description:
  Hailing from a city that has produced some of music’s brightest talent, G.T. Garza is fast gaining a name for himself as Houston’s upcoming Hip Hop star.  He has propelled his solo career through dedication, hard work, and an undying passion for his lyrical craft.  Garza has performed in countless shows across Texas and rap battled his way to victory in the “Road to the Apollo” challenge sponsored by FootAction USA and Adidas.  He has also appeared on numerous radio shows and his song entitled, “Just Chill” was featured in “The Sunkist Sound Lab” sponsored by Sunkist.


name_last: Trampled by Turtles
name: Trampled by Turtles
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1628.jpg
website_link: http://www.trampledbyturtles.com
event_category: Showcase
event_sub_category: Alt Country
search: Trampled by Turtles
original_serial: event_MS14126
original_venue_serial: Swan Dive
description:
  “Shooting sparks in the face of folk traditionalism, the quintet approaches the banjo and mandolin with a level of brash recklessness hardly heard since the now-mythical reign of Uncle Tupelo. Bill Monroe and Joe Strummer would both be proud.”  - SF BAY GUARDIAN


name_last: The Mainstreaming of Geek Culture
name: The Mainstreaming of Geek Culture
name_index: M
website_link: http://www.f9e,com
hashtag: #MainstreamingtheGeek
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6767
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Jane Pinckard (UC Santa Cruz)
  Kathleen Sanders (Microsoft)
  Morgan Romine (Ubisoft)
  Paolo Sambrano (120 Something Productions)

  Summary
  Once, as depicted in classic teen comedies from the 80's, nerds were outcasts -- a special brand of too-smart-for-their-own-good, role-playing, glasses-donning, weak-armed, thin-voiced boys and girls. Then, suddenly, it became cool to be a nerd. Geek chic proliferates, with Ashton Kutcher sporting a buttoned-up plaid shirt, Kirsten Dunst in heavy black glasses; nerd core music, the stylings of Deerhoof and Modest Mouse, is on the radio. How do nerds respond to the co-optation of their once-exclusive domain? This panel cheerfully and irreverently examines the impact that mainstreaming has had on 'gamer culture', which is at the forefront of this sort of gentrification, traces theories of how and why it happened, and makes totally unfounded but nevertheless visionary claims about the future. Audience participation greatly encouraged.

search:
  The Mainstreaming of Geek Culture Jane Pinckard UC Santa CruzKathleen Sanders MicrosoftMorgan Romine UbisoftPaolo Sambrano 120 Something Productions


name_last: Fat Tony
name: Fat Tony
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/2699.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fat_Tony-Luv_It_Mayne_ft._Murs_and_Bo._P_[Produced_by_Tom_Cruz].mp3
website_link: http://fattonyrap.com
youtube_link: http://www.youtube.com/watch?v=tCiLmP6rsvE
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Fat Tony
original_serial: event_MS14578
original_venue_serial: Karma Lounge
description:
  Anthony Obi is a Nigerian-American rapper from Houston, Texas known as Fat Tony. He is a Houston based rap artist known for his engaging and energetic live performances and acclaimed recordings. 

  Fat Tony won the 2010, 2009 and 2008 Houston Press Music Awards' Best Underground Hip Hop award, and has been recognized in URB's Next 1000, a list of emerging new artists anticipated to breakthrough.

  Fat Tony also works as a music journalist, currently freelance writing for his blog, Free Press Houston, and other publications.

  In the mid 2000's, he was known for organizing music events in Houston, inviting regional & national bands such as The Ergs!, Joe Jitsu, The Rushmores, The Cocker Spaniels and other underground acts. He intentionally organized events featuring artists and bands of varying genres to bring diversity to the forefront of Houston's music scene. For the often young audiences, they were getting their first taste of underground and independent music.

  Fat Tony's debut release entitled the Love Life EP was released via Same Struggle Ent. on March 4, 2008. The record has been spread nationwide due to its initial online promotion as a free download. Reviews for the EP have been generally positive. The Love Life EP was followed by his first mixtape release Tipping Point & Fly68 Presents Fat Tony in November 2008. His latest mixtape release RABDARGAB: THE EPREVIEW features remixes and collaborations with artists such as Das Racist, Hudson Mohawke, Jade


name_last: Bill Jensen
name: Bill Jensen
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BillJensen.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Bill Jensen
original_serial: event_OE00546
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Mr Simplicity, Bill Jensen, will be stopping by the SX Bookstore after his book reading to greet fans and sign copies of Hacking Work: Breaking Stupid Rules for Smart Results.


name_last: Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins?
name: Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins?
name_index: C
website_link: http://www.causemediagroup.com
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP7476
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Chris Noble (Porter Novelli/Causemedia Group)

  Summary
  Pepsi Refresh, Chase Community Giving, Case Foundation's 'Giving Challenge' - Online contests that award dollars to nonprofit causes are here to stay. Corporations use these contests to engage potential customers. Nonprofits use them to rally supporters. All participants are grappling with how best to use social media to find and mobilize an audience. Come learn the ups and downs of these contests from brands that sponsor them, from winners (and losers) in the nonprofit community, from social media experts, and from the tech companies that build them. Brands - learn how you can engage consumers by reaching through nonprofits. Nonprofits, learn the best tips and tactics for winning, and learn how to decide which contests are right for you to enter. Everyone - learn why things go wrong for both sides and what you might expect to see in the future as these efforts multiply.

search:
  Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins? Chris Noble Porter Novelli/Causemedia Group


name_last: Android Developer Meet Up
name: Android Developer Meet Up
name_index: A
event_category: Meet Up
event_sub_category: Meet Up
search: Android Developer Meet Up Kevin Purdy Complete Android Guide
original_serial: event_IAP000476
original_venue_serial: Hilton
description:
  Room: Room 615AB

  Participants:
  Kevin Purdy (Complete Android Guide)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.


name_last: Fire E.X
name: Fire E.X
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/45596.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fire_EX.-Man_On_the_Sea.mp3
website_link: http://www.indievox.com/fireex
event_category: Showcase
event_sub_category: Rock
search: Fire E.X
original_serial: event_MS10880
original_venue_serial: Lamberts
description:
  When Fire EX (also called 'fire extinguisher') formed in 2000, all four members were 16-year-old high school students enthralled with the sounds of Greenday and other acts of the punk-gone-mainstream variety. But they somehow managed to combine that raw guitar energy with local strains of Taiwanese rock, and by the time they were in college a mix of pure attitude and Taiwanese inspired melodies had carried them to the stages of Taiwan's two largest music festivals of the time, Spring Scream and the Formoz Festival, where they quickly found themselves as a regular act playing for crowds in the mid-hundreds. While most of Taiwan's indie music scene revolves around Taipei, Fire EX came out of Taiwan's second largest city of Kaohsiung, which is around 300 miles to the south and despite its 3 million population tends to be much more provincial. The language predominantly spoken there is Taiwanese, a Chinese dialect different spoken by most in Taiwan yet different from Taiwan's official national language of Mandarin (also the universal language of mainland China). Fire EX sings in both Taiwanese, Mandarin and a smattering of English, and they are known for easy melodies, many of which combine the shout-along choruses of pop punk (in early songs like 'Let's Go') with revved up, guitar-powered interpretations of Taiwanese folk songs, which tend to be lilting and lovesick country tunes in part derived from Japanese enka. Now, with band members approaching the ripe old age of 26, Fire EX has two full albums under its belt as well as a film soundtrack. The group has also gained considerable complexity in terms of both songwriting and musical arrangements, so while they still play the old rowdy crowd-pleasers, new material tends to be more psychologically edgy. In other words, the intensity is no longer simply about communal youthful abandon, now frontman Sam Yang even goes so far as to claim the influence of postrock, and though that may be going too far, certainly the energy seems much more generated from within.


name_last: The Amity Affliction
name: The Amity Affliction
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1275.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Amity_Affliction-I_Hate_Hartley.mp3
website_link: http://www.myspace.com/theamityaffliction
event_category: Showcase
event_sub_category: Metal
search: The Amity Affliction
original_serial: event_MS12703
original_venue_serial: Emo's Annex
description:
  In a day and age where few heavy bands of any substance cross over to a greater audience, The Amity Affliction are using their voices to deliver a message as powerful as their music. 

  While many bands can claim to have large a fanbase, it’s rare to find a group with a following as incredibly dedicated as The Amity Affliction. Their fans travel the country, get lyrics and band art tattooed, and make their love for the band known as often as they can (the band and their records constantly top Media polls). It’s why they sell out shows across the country to deafening roars and why they are constantly one of the top bands on all social media networks. Most recently, their new album “Youngbloods” debuted at #6 on the Album Charts in Australia and went on to get unprecendented nominations for Best Hard Rock Performance at both the ARIA and IMA Awards – surprising the entire industry and proving that a real fanbase wins over media hype and radio play.

  So what is it that has made people lose their mind over a heavy band that originated 6 years ago in a small town in Queensland, Australia? Well part of it is hard work, with the band being a mainstay of the touring circuit for their entire existence. They also understand small towns and make an effort to constantly tour places that many bands can’t be bothered with. 

  But that’s only part of the chemistry that made this band what it is today. The truth it’s the stories and personalities of the members themselves that has set Amity apart from the pack and made them one of the most loved and respected acts in Australia. 

  Behind the cheeky song names and party atmosphere the guys carry around on tour, The Amity Affliction is a band with a message and a story. In a recent blog to fans Joel Birch explained a lot of the album – about the struggles of the past year in the lead up to it’s release, and always delivering the positive message that no one is alone, and everything is fixable. The entire album is delivered in the same tone from the opening track “I Hate Hartley” and it’s gang chant of “I Won’t Die Defeated” right down to the finale “Fuck The Yankees” – which Birch offers as a thankyou to his mother for all she’s given him. The music and the message are both delivered with impact and experience – this is a band full of people who have fought for everything they have, and a band of people who are encouraging young people to do the same. 

  In a day and age where few heavy bands of any substance cross over to a greater audience, The Amity Affliction are using their voices to deliver a message as powerful as their music.


name_last: Demo Listening Session 3: Metal
name: Demo Listening Session 3: Metal
name_index: D
event_category: Demo Listening
event_sub_category: Other
search: Demo Listening Session 3: Metal
original_serial: event_MP990056
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job. This session will focus exclusively on Metal.


name_last: Umshini Wam
name: Umshini Wam
name_index: U
picture_big_url: http://img.sxsw.com/2011/films/F31487.jpg
event_category: Screening
event_sub_category: Narrative Short
search: Umshini Wam Harmony Korine
original_serial: event_FS12304
original_venue_serial: State Theatre
description:
  Director: Harmony Korine
  USA | 16 minutes
  O'Salvation Cine Ltd


  Starring:
  Ninja, Yo Landi, Hector Bezuidenhout, Clayton Bezuidenhout


  Big dreams, big blunts, big rims, and big guns.  its time to get gangsta gangsta.   Ninja and Yo Landi are wheelchair-bound lovers and real gangstas.  They live in the outskirts ofcivilization, they shoot guns for fun, smoke massive joints, and sleep in the woods. They don’t have any bling to show for their gangsta cred, but the world deserves to know who they are.  They’re tramps, and their wheels are starting to fall off.   
  Ninja become despondent over their vagabond existence, but Yo Landi won’t let him give up.  what ensues is straight up gangsta mayhem, the realist of the real, true gangsta shit.


name_last: Ancient Astronauts
name: Ancient Astronauts
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3163.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/ANCIENT_ASTRONAUTS-Worldwide.mp3
website_link: http://ancientastronauts.wordpress.com/
event_category: Showcase
event_sub_category: DJ
search: Ancient Astronauts
original_serial: event_MS14064
original_venue_serial: Malaia Upstairs
description:
  The Ancient Astronauts are Kabanjak and Dogu, a bombastic production and DJ duo hailing from Cologne, Germany.  The phenomenon of “ancient astronauts,” a belief that extraterrestrial beings visited Earth in ancient times to mingle and trade ideas with early human civilizations, isn’t an alien concept to these Ancient Astronauts.  The cross-pollination and mash-up of ideas, sounds, styles, and a collaborative spirit are their modus operandi.
   
  Already having remixed and collaborated with Fort Knox Five, Ladybug Mecca of Digable Planets, Zion I, Imani and Bootie Brown of The Pharcyde, Issa Bagayogo, Vieux Farka Toure, Kid Loco, Zion Train, and Tippa Irie the Ancient Astronauts have linked up with a variety of new sonic collaborators for their kaleidoscopic sophomore album Into Bass and Time!


name_last: DMX SXSW Party
name: DMX SXSW Party
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/dmx.jpg
event_category: Party
event_sub_category: Various
search: DMX SXSW Party
original_serial: event_HB1764
original_venue_serial: Volstead Lounge
description:
  DMX, Inc hosts an afternoon event for their customers, label contacts, media and other music tastemakers in their industry. The party will have an intimate feel that reflects Austin and the people and companies that make the city what it is. The eastside event will include live music, food, drinks, local vendors, and live screen-printing.


name_last: Cinematic Production with DSLRs
name: Cinematic Production with DSLRs
name_index: C
event_category: Panel
event_sub_category: New Technology / Next Generation
search: Cinematic Production with DSLRs Vu Bui The Bui BrothersLan Bui The Bui Brothers
original_serial: event_FP990133
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Lan Bui (The Bui Brothers)

  Participants:
  Vu Bui (The Bui Brothers)

  Summary
  This workshop will go over a complete workflow for DSLR shooters from choosing the necessary gear to shooting the production to an efficient post production workflow for ending in Final Cut. The goal will be that attendees will be able to leave with the knowledge and presentation materials and have the basics covered to begin shooting immediately.

  This workshop will go over a complete workflow for DSLR shooters from choosing the necessary gear to shooting the production to an efficient post production workflow for ending in Final Cut. The goal will be that attendees will be able to leave with the knowledge and presentation materials and have the basics covered to begin shooting immediately.


name_last: Ditch the Book: Running a Business YOUR Way
name: Ditch the Book: Running a Business YOUR Way
name_index: D
website_link: http://www.espreedevora.com
hashtag: #ditchrules
event_category: Business
event_sub_category: Panel
original_serial: event_IAP5469
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Espree Devora (ZEXsports.com)
  Giang Biscan (TheStartupAngel.com)
  Lewis Howes (418 Media)
  Liam Martin (VTAMethod)
  Shane Mac (Gist)

  Summary
  The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit.

  Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success.

  Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor. 

  Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd.

  Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.

search:
  Ditch the Book: Running a Business YOUR Way Espree Devora ZEXsports.comGiang Biscan TheStartupAngel.comLewis Howes 418 MediaLiam Martin VTAMethodShane Mac Gist


name_last: Gram Rabbit
name: Gram Rabbit
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1931.jpg
website_link: http://www.gramrabbit.com
event_category: Showcase
event_sub_category: Rock
search: Gram Rabbit
original_serial: event_MS12848
original_venue_serial: Club de Ville
description:
  Gram Rabbit is a rock band based in Joshua Tree, California. The group consists of vocalist/keyboardist/bassist/guitarist Jesika von Rabbit, guitarist/bassist/programmer/vocalist Todd Rutherford, drummer Hayden Scott and guitarist/producer Ethan Allen. Their musical style has been described as an amalgamation of psych-rock and electropop. Their highly anticipated fourth record, Miracles & Metaphors, is now complete and plans for a spring release are underway.


name_last: You Can Impact Charity Without Being Rich
name: You Can Impact Charity Without Being Rich
name_index: Y
website_link: http://thomsinger.com
hashtag: #sxswcharitypanel
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5347
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Beth Krueger (Heart House)
  Estrella Rosenberg (Big Love Little Hearts)
  Eugene Sepulveda (Entrepreneurs Foundation)
  Ray Blue (Dell Children's Medical Center)
  Thom Singer (NYP Speakers)

  Summary
  My strongest memory of SXSW 2010 was at a rooftop party when the SXSW party goers spontaneously raised $300 toward the purchase of a wheel chair for the nephew of one attendee. The young man was paralyzed temporarily, and the family could not afford a wheel chair. Many people want to do more than just create a 'Killer Ap', they want to impact the greater good. But the media only covers how the rich and successful donate, and it leaves others thinking they have no place in philanthropy. There are so many ways in social media and live to impact charities and individuals in need (not just money). This panel will bring together four people who help a variety of  causes, and show entrepreneurs and others how they can, with minimal effort, make HUGE contributions to society.

search:
  You Can Impact Charity Without Being Rich Beth Krueger Heart HouseEstrella Rosenberg Big Love Little HeartsEugene Sepulveda Entrepreneurs FoundationRay Blue Dell Children's Medical CenterThom Singer NYP Speakers


name_last: No. Great Minds Do Not Think Alike
name: No. Great Minds Do Not Think Alike
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/NoGreatMindsDoNotThinkAlike.jpg
website_link: http://www.joegerstandt.com
hashtag: #greatminds
event_category: Future15
event_sub_category: Future15
search: No. Great Minds Do Not Think Alike Joe Gerstandt N/A
original_serial: event_IAP6338
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Joe Gerstandt (N/A)

  Summary
  Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way.
  As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.”  If a group of people are considering something that matters, there will be some disagreement.  Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences.
  We often avoid those differences because there is tension there.  If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short.  They avoid or deny differences because it is easier and safer. 
  Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions.  We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.


name_last: Bunny Boy
name: Bunny Boy
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F30238.jpg
website_link: http://www.imdb.com/title/tt1688423/
youtube_link: http://www.youtube.com/watch?v=DnYW62mXFtI
event_category: Screening
event_sub_category: Narrative Short
search: Bunny Boy Brandon LaGanke
original_serial: event_FS12106
original_venue_serial: Alamo Ritz 2
description:
  Director: Brandon LaGanke
  USA | 5 minutes
  Holy Cow Collective


  Starring:
  Teymur Guliyev, Mitch Webb


  When a young child walks home from school he encounters a strange-looking man in a full bunny costume laying in his back yard. The man is not moving and appears to be dead. Instead of fleeing, the child is intrigued and engages in a silent conversation.


name_last: Killer Mike
name: Killer Mike
name_index: K
picture_big_url: http://img.sxsw.com/2011/events/KILLERMIKE2.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Killer Mike
original_serial: event_OE00436
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Legendary Atlanta hip-hop artist Killer Mike will be stopping by the SX Bookstore to meet fans and sign autographs.


name_last: Eulogies
name: Eulogies
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/42866.jpg
website_link: http://www.myspace.com/eulogies
event_category: Showcase
event_sub_category: Rock
search: Eulogies
original_serial: event_MS15084
original_venue_serial: Mellow Johnny's
description:
  EULOGIES
  A biography of sorts
   

  Peter Walker  vocals/guitar
  Chris Reynolds  drums
  Drew Phillips  guitar
  Ashley Dzerigian  bass


  the future would never be the same. my role as a friend, as a father, my love for my son, would never be the same. the innocence was shattered.

  after what happened in July of 2009 my emotionsmy heartmy lifewere all blown to smithereens. 

  13 months earlier, in May of 2008 i experienced the ultimate high of my life when my son was born. instantly everything was noticeably richer. music that i had listened to hundreds of times suddenly had more depth and layers to it than ever before. my life was full of a deep love i had never dreamed of.

  just 7 days later, i got a call from my best friend and business partner, my brother from another mother, that his 4-year-old son was diagnosed with a rare form of cancer.  i felt the floor drop out from under me.  talk about the universe speaking. there is no more poignant example of yin and yang in one's life than this.

  this is what it all boils down to: i was bedside as this little boy took his last breath. i was there to hold his father as he wept uncontrollably in his son's room moments later.

  it took months to untangle my insides to the point that i could sit down with a pencil and a guitar and confront what i had been through, but when i did i began to see the light again after more than a year of deep-rooted torment. these songs became my lifeline.  this is a diary of the trauma of war, and ultimately a way out of those horrific depths.

  the fact that my band is called EULOGIES has nothing to do with death, other than i think it would be a living hell if i couldn't speak the truth. but in this case, it has to be the universe speaking again. all i've been through, all i've built, and all i've lost, it's all right here on this record.

  -Peter Walker

  The album in your hands is a collection of songs Walker wrote with his little friend Pablo Castelaz burning in his heart - and what happened to his parents and his big brother when he left this world too soon. 

  Love the new Eulogies album, or hate the new Eulogies album. 

  Either way, we want you to *feel* the new Eulogies album.

  Exec produced by Butch Walker.

  Artwork designed by Shepard Fairey's Studio Number One creative firm. Shepard's personal connection to Pablo's story and that of his dad's and Peter's drove him to work on this project.

  Discography: 

  2004 Peter Walker  Landed
  2006 Peter Walker -Young Gravity 
  2007 Eulogies  S/T 
  2008 Eulogies  Tempted to do Nothing EP
  2009 Eulogies  Here Anonymous

  eulogiesmusic.com
  dangerbird.com


  For any press inquires, comments or thoughts, please contact Perry Serpa and/or Rob Lawi at Good Cop Public Relations, Phone (718) 846-0518 or perry@goodcoppr.com or rob@goodcoppr.com or Cristina Parker at NoiseNY Public Relations. Phone (917) 684-0452 or email: cristina@noiseny.com


name_last: We Are Enfant Terrible
name: We Are Enfant Terrible
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/43880.jpg
website_link: http://www.weareenfantterrible.com
event_category: Showcase
event_sub_category: Pop
search: We Are Enfant Terrible
original_serial: event_MS15027
original_venue_serial: Swan Dive
description:
  We Are Enfant Terrible make ecstatic, sugar-rush electro indie rock, songs that make you want to party with childlike abandon. A French trio composed of three Lille natives who share a passion for fashion, video games, and wildly-thoughtful dance music, they perform with guitars, drums, and a reprogrammed Nintendo Game Boy. In their short run as a group they’ve developed a passionate fan base on both sides of the Atlantic, and their new Wild Fish EP showcases buzz-worthy tracks like “Flesh ‘n’ Blood Kids.” Their debut full-length arrives in early 2011 on Last Gang Records.     
  	Lead singer and keyboard player Clo Floret met the group’s guitarist Thomas Fourny when they were in school together in Lille – France’s fourth biggest city, near the Belgium border. As the story goes, Clo was running late, and Thomas – who Clo claims was “spying” on her -- invited her to cut class with him. He was already in a rock band, but after they split up, he invited her to collaborate. “Thomas made me sing on one of his song, ‘cause I wrote good lyrics,” says Clo, in her wonderfully-idiosyncratic English. Not long afterwards they met the guy who would become WAET’s third member -- Cyril Debarge, a hyper, wild drummer who has a one-man band called Funky Fingers and specializes in Game Boy-style music. “We were all excited to mix our sounds and personalities,” explains Clo. “Pop rock with eight bit; crazy performers but shy children; Frenchies who try to speak their best English.”
  	Though Clo has moved to Paris, the group kicked off in May of 2008 and has been able to successfully merge their talents and interests. They decided early on to perform in English, believing it makes their lyrics “bounce” better. “Mozart was asked to write operas in German, and he refused because he thought that operas only sound right in Italian,” explains Thomas. “It’s quite the same for us. We are not against French pop music, it’s just that French is a very difficult sound in pop.” 
  	WAET fever immediately began to take hold with the release of their EP, “Thanks For The Fish.” Next followed a pair of singles, “Wild Child” and “Flesh ‘n’ Blood Kids,” released together as a limited-edition vinyl pressing of 500 copies. The latter is a powerful and universal story of an unattractive kid who feels detached from his schoolmates and family. “He wants to ride the big wave/ That every kids ride,” goes the chorus, “Finding a place where/ All goes back to normal.” “We all could know this kind of person in high school or anywhere else,” says Clo, noting that the song idea came to her from a GQ story about an outcast college student who impersonated a sexy girl on the internet to blackmail his classmates. Wild Fish also features an addictive “Flesh ‘n’ Blood Kids” remix by Swedish newcomers PAaNik, as well as “Wild Child” remixes by Chew Lips and Juiceboxxx.
  	WAET’s manic milieu features bits of punk, sonic indie guitar, and biting drums crossed with ‘80s-inspired, eight bit, minimalist sound, something like an indie New Order meets Crystal Castles and  The Ting Tings, or the Pixies stuck inside of a Game Boy. Cyril started programming and performing with the old school Nintendo player after discovering a simple software that operates with it, and with the group he now uses various lo-fi noises, as well as sounds from the old-school Texas Instrument toy, Speak & Spell. Thomas says the group loves the “purity” of the unlikely instrument, that it can be “so smooth and sometimes so aggressive.” Notes Cyril: “We didn’t choose to love this sound, we’ve been raised with it. From 6-12 years old, the only music we listened to was video games music.” 
  Oddly, the group’s very first tour  -- and some of their very first shows ever -- were in China, and hyper Cyril broke four snare head drums. (They can laugh about it now.) They filmed a mini-documentary of the tour, which captures their playfulness and shows them attempting to ingest delicacies such as birds, snakes, and turtles. They’ve since performed everywhere from late night Berlin grottos to major Euro festivals like Montreux Jazz Fest and Eurockeennes, as well as rocking parties for Club NME in London, NYC, Paris and Rome.
  	Beyond music, they also claim inspiration from ‘50s, ‘60s, and ‘70s pop culture, not to mention Roman history (Thomas), Belgian cooking (Cyril), and kittens (Clo). Each has embraced the social network revolution, with Cyril noting the power of Tumblr, Facebook, and Twitter to share resources while bypassing the traditional media gatekeepers. As for their fashion sense, Clo says they attempt to coordinate their colors and outfits “like a good Tetris game,” and calls the three of them “classy modern clowns.” “Thomas and I are Clo’s dolls,” insists Cyril. “She can dress us as she wants, matching our colors with her dress. That’s not the truth -- but it’s not so far away.”
  	With Wild Fish, the group continues spreading their message of joy, tolerance, and celebration, and their upcoming full-length promises more mirthful inspiration. “We sometimes listen to the music in reverse to have new ideas coming from nowhere,” says Thomas of the group’s creative process. “We are always trying new processes to produce the songs, to keep it fun.”


name_last: Edinburgh, Austin & the Future of Festivals
name: Edinburgh, Austin & the Future of Festivals
name_index: E
website_link: http://www.edfringe.com
event_category: Business
event_sub_category: Core Conversation
original_serial: event_IAP6249
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Kath Mainland (Festival Fringe Society)
  Rohan Gunatillake (Festivals Edinburgh)

  Summary
  With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees.  But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues?  And given that arts festivals are historically all about the live experience, how should they best incorporate the digital?  We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other.  Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!

search:
  Edinburgh, Austin &amp; the Future of Festivals Kath Mainland Festival Fringe SocietyRohan Gunatillake Festivals Edinburgh


name_last: Boobie
name: Boobie
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F29872.jpg
website_link: http://www.lastpictures.com
youtube_link: http://www.youtube.com/watch?v=rQiTduwtMyk
event_category: Screening
event_sub_category: Narrative Short
search: Boobie Bryan Gaynor
original_serial: event_FS11754
original_venue_serial: Alamo Lamar A
description:
  Director: Bryan Gaynor
  USA | 5 minutes
  Last Pictures


  Starring:
  Brian Petsos, Elijah Wood


  Two young men find themselves at a precarious crossroads during a typical afternoon of horseplay.


name_last: The Samsung SXSWi Hub Media Wall
name: The Samsung SXSWi Hub Media Wall
name_index: S
event_category: OTHER
event_sub_category: Various
search: The Samsung SXSWi Hub Media Wall
original_serial: event_OE00404
original_venue_serial: Austin Convention Center
description:
  As the 2011 smart guide to what’s hot and relevant “right now,” Samsung will unveil its Media Wall - a stunning large-scale surprise that will be very hard to miss.


name_last: Foster McGinty
name: Foster McGinty
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/46970.jpg
website_link: http://www.fostermcginty.com
event_category: Showcase
event_sub_category: Rock
search: Foster McGinty
original_serial: event_MS14888
original_venue_serial: Beauty Bar/Palm Door
description:
  Bless his Cosmic Soul “You seem natural, so effortless…Can’t help but shine.”— Foster McGinty 

  With his rolling, curly brown hair and intensely dark eyes framing a hippie-vintage-rocker look, Foster McGinty shines in his life’s role as both a ‘knowing nod’ to the wah-wah drenched days of old and a hopeful, promising look forward into the future of Rock & Roll. 

  Foster’s deep rock roots stretch from small town midwestern beginnings all the way to California and back to The Big Apple, where he now calls home. Long before Foster was a Guitar God to-be, he started by “diggin’ out my Dad’s guitars in the basement, and bending the strings at five years old.” Born in Memphis and raised in Missouri, Foster grew up in a family where several members played instruments and sang, but it wasn’t until seventh grade that he ended up in the family music room and started “fiddling around with the guitar.” “I think I actually wrote a song. I had no idea what I was doing, and it just gave me an incredible feeling,” he says of his childhood initiation to the world of Rock & Roll singer/songwriters. Foster’s new ‘feeling’ was an all-consuming love for classic rock music and old blues that washed over him like a river overflowing its banks. Hendrix, Clapton, Dylan, and old blues legends like Howlin’ Wolf and Muddy Waters… all the greats filled Foster’s head, heart and soul. 

  It wasn’t long after he stumbled headlong into music as his life’s path that friends and family within Foster’s circle joked that he was the skinny white-boy reincarnated spirit of Jimi Hendrix and Cream’s love child. Foster’s teen years were spent rehearsing for countless hours under the roof of his parent’s tin barn with numerous bands, but Foster says he “always preferred spending my time writing my own music and traveling down a path of musical expression.” Foster co-wrote songs with his best friend in their junior and high school years but disbanded shortly after their first recording. Foster’s dedication to music was on a much higher level, and he knew a change was coming. 

  I Must Be On My Way 

  “To grow into the performer and songwriter I wanted to become, I had to leave my small town roots,” Foster says. “I moved to St. Louis, formed a few different bands. I was still writing the music and having others do the lyrics and singing, but mainly we wasted time.” Wasting time must have been what inspired Foster to head back home to Missouri less than a year later. Once settled back home, Foster’s love for the artistry of Jimi Hendrix blossomed. 

  In his apartment on the banks of the Mississippi River, Foster started to examine the guitar on a whole new level. “I started exploring beyond songwriting,” he says. “I wanted to be able to express myself on the spot.” With so much musical passion and exploratory energy building inside him, Foster grew restless again and headed for California, where he recorded with a few groups and played lead guitar for the first time. Foster says California didn’t turn out to be his musical oasis, but it did serve as the launching point of his vision as an artist. After severing ties with his songwriter friend, Foster began writing his own lyrics, which led Foster to start singing-something he never thought he would do. Seven months later, Cape Girardeau beckoned him home once again. Foster recorded a host of songs within one year and formed a trio, playing mostly in Memphis. 

  I Hope I Make It Home Alive 

  It was good to be back home again as the old song goes, but change-another life altering musical change-was again on his mind. Foster uprooted himself and hopped on a plane bound for New York City in October, 2006. The goal: Making his dream come true to play his original retro-style rock in the world’s biggest city. New York would serve as the launch pad for a bigger career in music. Foster quickly formed another rock trio and recorded the E.P. State of Mind Music Box as they performed all over Manhattan. 

  In April of 2009, Foster McGinty completed his debut full-length cd, Peach Red, a disc full of funky, hard driving, bluesy vintage-style rock propelled by Foster’s smoking lead guitar.

  In March of 2011 Foster McGinty will be releasing his sophomore album, Chateau Fiasco.  Eleven tracks written, recorded, and co-produced by McGinty in New York City.  

  It can be said that Foster McGinty is a name—and a sound—that you’re sure to want to hear again. Foster is one of those deeply introspective, sultry Rock & Roll types who prefers to let his music do most of his communicating. Foster’s voice has a mellow, soulful and majestic quality while possessing that perfect combination of ‘heart-on-your-sleeve’ vulnerability, childlike simplicity, and sexy Bad Boy swagger mastered by the greats of classic rock. Music, for Foster McGinty, is as much a part of him as breathing and thinking.


name_last: Next Stage Presents Jonquil
name: Next Stage Presents Jonquil
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/jonquil.jpg
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents Jonquil
original_serial: event_OE00284
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Jonquil’s self-proclaimed “Paul Simon’s take on The Smiths” tag nails them well, however the six-piece also emcompass a level of intricacy not unlike a more subtle Dirty Projectors without the r ‘n’ b. There’s also an inclusion of a majestic summer flourish of romantic indie-pop very much in the modern tradition – similar to Beach House, Vampire Weekend or Wolf Parade. Emerging initially as the more folky end of Oxford’s burgeoning match rock scene that brought us (close friends of Jonquil and recent touring partners) Foals and Youthmovies, Jonquil have constantly evolved and morphed into a very accomplished and mature band with a now newly focused, fresh output of work.


name_last: Mashable MashBash SXSWi
name: Mashable MashBash SXSWi
name_index: M
event_category: Party
event_sub_category: Various
search: Mashable MashBash SXSWi
original_serial: event_OE00332
original_venue_serial: Buffalo Billiards
description:
  Join Mashable for drinks and entertainment by DJ Chicken George sponsored by Pepsi Max, Sony Electronics, .TV and Skifta.


name_last: Comedy Showcase: John Oliver’s New York Stand-Up Show (late)
name: Comedy Showcase: John Oliver’s New York Stand-Up Show (late)
name_index: C
event_category: Comedy
event_sub_category: Various
original_serial: event_OE00368
original_venue_serial: Esther's Follies
description:
  Participants:
  Al Madrigal (Latin Breeze Productions Inc)
  Brendon Walsh (Avalon Management)
  John Oliver (Avalon Managment)
  Kumail Nanjiani (N/A)
  Pete Holmes (Generate)

  Summary
  John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.

  John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.

search:
  Comedy Showcase: John Oliver’s New York Stand-Up Show (late) Al Madrigal Latin Breeze Productions IncBrendon Walsh Avalon ManagementJohn Oliver Avalon ManagmentKumail Nanjiani N/APete Holmes Generate


name_last: Milyoni SXSW...A Most Interesting Party...
name: Milyoni SXSW...A Most Interesting Party...
name_index: M
event_category: Party
event_sub_category: Various
search: Milyoni SXSW...A Most Interesting Party...
original_serial: event_OE00325
original_venue_serial: La Condesa
description:
  Milyoni, the leading social commerce app for selling on Facebook is very excited to host The Most Interesting Party.


name_last: Next Stage: indieWIRE Interviews
name: Next Stage: indieWIRE Interviews
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/indieWIRELogo_small.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage: indieWIRE Interviews
original_serial: event_OE00066
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday.

  Thursday’s schedule is 2:00- Janet Pierson, Producer of South By Southwest Film Festival

  www.indiewire.com


name_last: Flexible Morality of User Engagement & User Behavior
name: Flexible Morality of User Engagement & User Behavior
name_index: F
website_link: http://7-robot.com &amp; www.danariely.com
hashtag: #moralflex
event_category: Featured Speaker
event_sub_category: Dual
original_serial: event_IAP7944
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Dan Ariely (Duke University)
  Sarah Szalavitz (7Robot)

  Summary
  This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life.  Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities  'game' the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality.   We'll consider how cognitively irresistible user experiences are created, as well as its on both our  online and offline identities.  Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers.  Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.

search:
  Flexible Morality of User Engagement &amp; User Behavior Dan Ariely Duke UniversitySarah Szalavitz 7Robot


name_last: De Juepuchas
name: De Juepuchas
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/44164.jpg
website_link: http://www.myspace.com/juepucha
event_category: Showcase
event_sub_category: Electronic
search: De Juepuchas
original_serial: event_MS14586
original_venue_serial: Speakeasy
description:
  English 

  The project is inspired by The Avalanches and Girl Talk, and the new common culture of creativity and collective intelligence which takes advantage of digital resources and enabling internet sharing to harness new forms and possibilities of creation. The album ('Ser De Juepuchas Varios Años' or 'Being De Juepuchas for several years') launched in early 2009, includes about 1000 fragments used different sound from popular culture, the idiosyncrasies sound and audible spectrum of Colombian memory within which there are many sounds programs, popular soap operas, songs and everyday sounds of decades of yesterday and today.

  Our proposal beyond the music is a vehicle to promote the democratization of ideas, liberation of content and collective creation, additionally, uses sound and music as a platform to socialize their daily problems and calls for awareness community and the importance of memory in the construction of a present.

  The proposal also suggests the recovery of public spaces overlooked or underestimated, to call for participation, inclusion, diversity, socialization of culture, we believe in the worldwide music and culture as a facilitator social cohesion.

  Juepuchas makes use of memory as a resource, from the ones that affect you as an individual to those that are shared among friends, colleagues, even nations. Audible memory is part of a picture that unite, spins and link us together.

  Spanish 

  De Juepuchas, proyecto inspirado en The Avalanches, Girl Talk, I.M.S., Beta Band, y la nueva cultura de la creatividad común y la inteligencia colectiva, aprovecha los recursos digitales y el compartir que habilita internet para aprovechar las nuevas formas y posibilidades de creación. En el álbum (Ser De Juepuchas Por Varios Años) lanzado a inicios del 2009, se utilizan aproximadamente 1000 fragmentos sonoros diferentes, provenientes de la cultura popular, la idiosincracia sonora y el espectro de la memoria audible colombiana dentro de la cual se encuentran innumerables sonidos de programas y novelas populares, canciones y sonidos cotidianos de décadas del ayer y hoy. Su propuesta más allá de la música también es un vehículo para promover la democratización de las ideas, la liberación de contenidos y la creación colectiva, adicionalmente se utiliza el sonido y la música como plataforma de socialización de problemáticas cotidianas y hace un llamado de conciencia sobre la colectividad y lo importante de la memoria en la construcción de un presente.

  La propuesta en vivo sugiere la recuperación de espacios públicos olvidados o subestimados, para llamar a la participación, a la inclusión, a la diversidad, a la socialización de la cultura; creemos en la música para todo el mundo y en la cultura como facilitador de cohesión social.

  De Juepuchas hace uso de la memoria como recurso, memorias que parten desde lo individual hasta aquellas que se comparten entre amigos, colegas, incluso naciones. La memoria audible hace parte de un imaginario que nos vincula; vínculo que hila y une.


name_last: Lance Herbstrong
name: Lance Herbstrong
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/3386.jpg
website_link: http://www.lanceherbstrong.com/
youtube_link: http://www.youtube.com/watch?v=Dje5u3Lw35c
event_category: Showcase
event_sub_category: Electronic
search: Lance Herbstrong
original_serial: event_MS13093
original_venue_serial: Beauty Bar Backyard
description:
  The movement known as Lance Herbstrong.


  Through stream-of-consciousness aural atmospherics, Lance Herbstrong takes you on a trip, sustaining musical momentum with sonic layers propelling the rhythms.  The result is music that is ethereal and organic, of the air and of the earth, and always moving.  The nation’s most esteemed climate change scientists described their first Lance Herbstrong show as a ‘motherf---ing Fun Bomb that just goes off inside you.’

  Conceived in the fertile soil of the secret compost garden behind the Temple of Ra, founding member Kamal Soliman was born attuned to the natural rhythms of the universe.  His talent for weaving the sounds of the inner world with the outer world through an electronic collective consciousness came early.  As a youth he moved through the B-Boy scene, popping and locking with the best, until his belief that all musical forces should join as one moved him from the dance floor to the studio.  It was in the studio one day soon after, that the Lance Herbstrong path was laid out to Kamal.  In a cloud of smoke, an ancient sorcerer appeared and instructed Kamal to combine his golden ear with the talents of one Bill Sarver, the greatest undiscovered beatmaker West of the Mississippi.  Before the sorcerer left, he entrusted Kamal and Bill with a magic maraca, capable of bringing even the worst of dancers to get up and cut rug.  From that day on, the duo would channel their power through a series of mashups and remixes, all of which were released to critical acclaim.  Creating dubby landscapes isn’t without cost, as Kamal is quick to point out, “Many plants have been sacrificed in the making of this music.” 

  After serving a short house arrest sentence for pirating Kraftwerk 8-tracks, Bill Sarver was just another down on his luck carny with a pocketful of broken dreams. Then, late one full-mooned night, a fortune-telling lady looked into her crystal ball and foresaw a great change coming in his life.  After she fell asleep, Bill stole her crystal ball and pawned it for a mixer.  His life hasn’t been the same ever since.  Bill has done programming for industrial metal acts 16volt, Scum of the Earth, and Soak. When he is not working with Lance Herbstrong, Bill is choreographing a dance battle he hopes will be used in “Spider Man the Musical.” 

  When he was learning to play the guitar, Peter DiStefano’s music teacher said he’d “give his right nut to play with Perry Farrell.”  Being young and a bit too literal, Pete did exactly that. “It was definitely worth it,” Pete said after joining Farrell to create Porno For Pyros.  “In fact, I’d do it again, if, you know, I’d been born with three nuts. I wasn’t.”  While many people know Pete has released several solo albums and collaborated with groups such as Stone Temple Pilots, few know of Pete’s song writing skills.  When he was only seven, Pete wrote the lyrics “Hump-backed, grossed-out freaks like us, baby, we’ve got the runs,” and sent them to Bruce Springsteen.  The Boss has yet to give Pete credit.

  Joining Lance Herbstrong for live sets are percussionists Ricky Gonzalez and Frank Orrall.  When not playing for the Chicago Afrobeat Project and other bands in need of superior drumming, Ricky prefers to spend his time in a Panic Room eating Cheese Poofs.  Frank, of Thievery Corporation and Poi Dog Pondering fame, has written over 100 hymns for Sarah Palin. 

  Together, they create the movement known around the world as Lance Herbstrong. Listen to their layered sounds and the connected grooves.  Let it get into your orifices.  Your day will be better. 

  This bio is degradable.


name_last: Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
name: Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
name_index: R
website_link: http://www.agora.is
hashtag: #reboot.iceland
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6238
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Derek Lackaff (Elon University)
  Dilja Amundadottir (CCP Games)
  Gudjon Mar Gudjonsson (Medizza)
  Gunnar Holmsteinn (Birdcore)
  Heida Helgadottir (Best Party)

  Summary
  In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.

search:
  Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times Derek Lackaff Elon UniversityDilja Amundadottir CCP GamesGudjon Mar Gudjonsson MedizzaGunnar Holmsteinn BirdcoreHeida Helgadottir Best Party


name_last: The Loom
name: The Loom
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/40594.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Loom-Helen.mp3
website_link: http://www.myspace.com/theloommusic
youtube_link: http://www.youtube.com/watch?v=-miKGe_3H80
event_category: Showcase
event_sub_category: Rock
search: The Loom
original_serial: event_MS11598
original_venue_serial: Central Presbyterian Church
description:
  The Loom is a six-piece indie rock band from Brooklyn that features male/female vocals, horns, guitars, banjo, ukulele, keys, and percussion.

  After releasing their debut EP, 'At Last Light', in 2008, The Loom toured the northeast US and Canada and played SXSW, Pop Montreal and CMJ 2008, 2009, and 2010, including showcases for BrooklynVegan, nyctaper, and Breakthru Radio, as well as BAM's 'Sounds Like Brooklyn' series, The Northside Festival, and many more. In their shows on the road and at home, they shared bills with The Antlers, Rural Alberta Advantage, Damien Jurado, Julie Doiron, Local Natives, and many others.

  Music from “At Last Light” has appeared on 'Good Morning America' and MTV's 'Subterranean' as well as in “The Youngest Candidate' (along with music by Miles Benjamin Anthony Robinson and others), a documentary by Brooklyn filmmaker Jason Pollock (former assistant to Michael Moore) that was produced by Lawrence Bender (“An Inconvenient Truth”) and David Letterman’s World Wide Pants. The soundtrack will be released with album art by Shepard Fairey.

  The New Yorker recently described The Loom as 'the beloved Brooklyn sextet who have lately been guiding their chamber-folk sound to decidedly louder sonic territory,' while the website nyctaper.com wrote recently of their live show that, 'To say that The Loom’s performance was a revelation would be to understate the significance of this unit. They combine musical talent, strong writing, and an abundant amount of band camaraderie into an intense amalgam,' and Daytrotter wrote that, 'The Loom is a Brooklyn band that makes us believe that they're the fathers and mothers of our cold and jagged memories, those that may or may not even be our memories for they feel so distant.' 

  In winter 2010, The Loom completed its debut full-length album, 'Teeth', at Maverick Studios in New York, NY with producer/engineer Allen Farmelo. The album was transferred to analog tape at  Cowboy Technical Services Recording Rig and was mastered at Howie Weinberg's Masterdisk. Album art was created by Asthmatic Kitty artist DM Stith.

  The band toured the Midwest, Northeast, east coast, and Canada in summer and fall 2010.  They were recently selected as 'Best of What's Next' by Paste Magazine and called a 'Next Big Thing' by the New York Times.


name_last: Bliss N Eso
name: Bliss N Eso
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/39613.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bliss_N_Eso-Addicted.mp3
website_link: http://www.myspace.com/blissneso
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Bliss N Eso
original_serial: event_MS15208
original_venue_serial: tenOak
description:
  Australia's record-smashing hip-hop act, Bliss N Eso, are set to touch down in the U.S. and begin their long-term assault on the continent. The Sydney-based trio have exploded in the past two years and are generating huge amounts of hype, both in their home country and with an increasing fan base across the globe. Their latest #1 platinum album includes collaborations with RZA and long-time friend Xzibit, both of which have helped spread their word to the masses across the ocean.

  They have broken all kinds of records down under, including the highest and fastest selling tours by a hip-hop act alongside records for album sales and single charts. Their last two albums have both spawned the equal highest amount of tracks in JJJ's iconic Hottest 100 in their respective years, and they have headlined most of the country's biggest festivals in recent times.

  Bliss N Eso are renowned for their electrifying live performance, which helped generate their huge fan base in a time when Australian radio wouldn't play the genre. They'll give U.S. audiences one of their first ever glimpses of this raw energy at their performances at the Vibe Magazine Stages (16th March at 10.45pm), and at the Aussie BBQ showcases in New York and Austin.

  Anyone that's seen Bliss N Eso in the flesh will know that this is an absolute must-see, but their international fan base will just have to be content that they'll have no idea what to expect.


name_last: Know Your Investors: Fundraising Isn't Just About Money
name: Know Your Investors: Fundraising Isn't Just About Money
name_index: K
event_category: Business
event_sub_category: Core Conversation
search: Know Your Investors: Fundraising Isn't Just About Money Justin Fishner-Wolfson 137 Ventures
original_serial: event_IAP000646
original_venue_serial: Hilton
description:
  Room: Ballroom E

  Participants:
  Justin Fishner-Wolfson (137 Ventures)

  Summary
  In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists.  Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.


name_last: Website? Get Real. You Need A Web Empire.
name: Website? Get Real. You Need A Web Empire.
name_index: W
website_link: http://bandzoogle.com
hashtag: webempire
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP5865
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  David Dufresne (Bandzoogle)

  Participants:
  Aaron Ray (The Collective)
  Bruce Houghton (Skyline Music/Hypebot)
  Emily White (Whitesmith Entertainment Inc)
  Trevor Guy (Last Gang Entertainment)

  Summary
  It used to be that a a simple website, a MySpace profile, and tracks on iTunes was considered an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They're expected to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, and tuck their fans in at bedtime. Oh yeah, they're also expected to write songs and play some music once in a while. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.

search:
  Website? Get Real. You Need A Web Empire. Aaron Ray The CollectiveBruce Houghton Skyline Music/HypebotEmily White Whitesmith Entertainment IncTrevor Guy Last Gang EntertainmentDavid Dufresne Bandzoogle


name_last: The Music of Interaction Design
name: The Music of Interaction Design
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/TheMusicOfInteractionDesign.jpg
website_link: http://clearleft.com
hashtag: #MoIXD
event_category: Design / Development
event_sub_category: Dual
search: The Music of Interaction Design Cennydd Bowles Clearleft LtdJames Box Clearleft Ltd
original_serial: event_IAP6643
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Cennydd Bowles (Clearleft Ltd)
  James Box (Clearleft Ltd)

  Summary
  While both music and design have theoretical underpinnings, they also share a certain ineffability. A musical masterpiece and an exceptionally crafted experience demand more than the simple application of theory. They also demand virtuosity.

  Designers must skilfully bring together clicks and gestures — the building blocks of interaction design — to form a meaningful experience. Although it's simple to describe these components, we often resort to vague shorthands like 'look & feel' to explain what happens at the experiential layer. Similarly, composers rely on formalised technique to write music; yet ask what makes a piece remarkable and the answer will be similarly nebulous.

  In this session, we will examine parallels between music and interaction design, including harmony, genre, rhythm, fashion and emotion. Along the way, we will learn how that which defies easy definition can elevate digital and musical works from good to miraculous.


name_last: The Pretty Black Chains
name: The Pretty Black Chains
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/43921.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Pretty_Black_Chains-Heartbeats.mp3
website_link: http://myspace.com/theprettyblackchains
event_category: Showcase
event_sub_category: Rock
search: The Pretty Black Chains
original_serial: event_MS13071
original_venue_serial: Friends
description:
  Originally rising from the ashes of established local bands, and with a hefty buzz and press already generated before their first show, The Pretty Black Chains made their live debut in February 2009. The band quickly rose to the top of the heap locally, as word quickly spread of their infectious pop sensibilities combined with extremely energetic and sometimes even hazardous live shows. Combining a nostalgic vintage garage rock sound with classic rock undertones, punk rock energy, and topping it off with a heavy dose of pop, The foundational period of the band was marked by a mixture of bands such as The Strokes, Mondo Diao, Arctic Monkeys, The Cribs, and a bit of early Beatles and The Who. The band spent their first year and a half with this type of sound, steadily building a fan base, setting ablaze to many venues in the state, playing many headlining shows locally and regionally, and also made appearances at several large festivals such as SXSW, Norman Music Festival, and DFest, and secured opening appearances for bands such as Black Rebel Motorcycle Club and Band of Skulls, all while slowly integrating more classic rock elements along the way. After wrapping up the recording of their debut album 'Ceremonies' in November of 2009, the band took a long songwriting break, re-evaluated, and began writing songs again in the early summer of 2010. This songwriting period saw a drastic change in style, swapping The Stooges for Led Zeppelin per se', with a heavy emphasis on massive guitar riffs, a nod to the 60's and 70's sound, and even a little bit of 90's grunge, while still retaining the pop-oriented elements and energy the band is known for. Due to less than ideal circumstances, TPBC's debut album was not able to be released until the Fall of 2010. During the summer of 2010 while waiting for the release of 'Ceremonies', the band recorded a new 5 song demo that better represented where they are currently at musically, and later included it freely with the purchase of 'Ceremonies.' TPBC recently completed the recording of their next album 'Awakening' in December of 2010 in Oklahoma City, and will release it in the late Spring of 2011. Armed with a newer and more unique sound that better represents their influences, the new upcoming full length album, many larger shows now under their belt, (including sharing the stage with such bands as Smashing Pumpkins, and even...311?), and a slate of forthcoming festival appearances, The Pretty Black Chains have nowhere to go but up. While the band makes no promises on ever settling on a specific sound or genre, one thing will never change: their energy and innovation.


name_last: Halves
name: Halves
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/45965.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Halves-Darling_You_'ll_Meet_Your_Maker.mp3
website_link: http://halves.bandcamp.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Halves
original_serial: event_MS14473
original_venue_serial: Friends
description:
  One of Ireland's most intriguing acts, Halves blend a vast range of instruments, acoustic and electronic, and guarantee an evocative, cinematic live experience. Their debut album and previous releases have met with universal critical success, as well as earning them ardent fans from Tokyo to Seattle.

  Their eagerly awaited debut album 'It Goes, It Goes (Forever & Ever)' was released on 29th of October 2010, and has been nominated for the choice music prize (choicemusicprize.com).

  Recorded  in Montréal with Efrim Menuck of “Godspeed You! Black Emperor”, through a mixture of organic samples, strings, brass and choir the album has a surreal and dark beauty. The record also contains guest vocalists Amy Millan (Stars/Broken Social Scene), Katie Kim & Philip Boughton (Subplots).

  ''It Goes, It Goes (Forever & Ever)' is one of the most daring, complete Irish albums of the past few years. Too often some Irish artists seem afraid to push the limits of their musical experiments; Halves are certainly not guilty of this.' - state.ie (5/5)

  'Irish music doesn't come much more cinematic or widescreen than this ... This is not an immediate album, but it is the most rewarding kind of record - one that grows on you, drawing you deeper in with each listen.' - Hotpress (4.5/5)

  'Every cinematic note sounds painstakingly crafted; every rich burst of strings, deep rumble of brass, or ominous piano coda finds its place amid the deliberate, stately pace of this album. A fine exercise in splendidly subdued grandeur – just remember to leave the lights on when you play it.' - The Irish Times (4/5)


  Last Year Halves made their debut tv performance, topping the viewers choice poll on RTE's 'Other Voices' series in Spring ’09, (playing alongside the likes of Elbow and Lisa Hannigan).


  Halves have achieved a truly impressive resume since their debut gig in May '07. They have played all of Ireland's major music festivals, Oxegen'08, the Electric Picnic ('07 and '08), and the Hard Working Class Heroes festival ('07 and '08), sharing bills with Sigur Ros, Rage against the Machine, My Bloody Valentine and Bjork. They were also one of only 4 Irish acts selected to play the prestigious Eurosonic '08 festival in Holland (to a packed house), and since have also played festivals in the UK (London Calling June’08) and Canada (Canadian Music Week March’09). They have also supported the likes of British Sea Power, 65 Days Of Static, BellX1 and Cathy Davey, and were voted as having produced one of the finest Irish releases of 2007 with their first EP. (www.nialler9.com)


  In May of last year the band released their critically acclaimed record 'Haunt Me When I'm Drowsy'. This seven track EP displayed Halves' growing diversity of sound, and both eps were released across Europe and the US last Summer through Cargo.


  'There is a rare sense of equilibrium to this record; from the blood quickening title track to the bruised heard tenderness of 'Amberscene', all is lovingly thought out and executed. In fact, for all their celestial ambition, you'll be hard pressed to find a single superfluous note. ' - AU magazine (re: Haunt Me When I'm Drowsy)


  'A work of brittle beauty' - Electric Picnic'08 preview booklet.

  'Genre fans won't want to miss out on this one' - Boomkat.

  'undeniably beautiful' - State magazine.

   Halves have developed their live show into something truly captivating; a mix of synched visuals, strings, brass, and electronics, anchored by soaring guitars and live drums. Broadly influenced, they craft intense, deeply resonant sound-scapes, blending a range of instruments – bells and glockenspiel one moment, the piano and accordion the next - over guitar crescendos, haunting strings and both acoustic and electronic drums. Theirs is a rich, multi-layered sound, ambitious, lush and cinematic.

  'Epically downbeat' - Irish independent, Oxegen '08 'recommended' preview


  'a gorgeous, tranquil wash of glazed ambience and dreamy guitar noise'.......Onlookers will not forget that, for a stretch, this performance possessed a cosmic beauty that few others can reach'
  Hot Press magazine (HWCH live review)


name_last: Dayna Kurtz
name: Dayna Kurtz
name_index: D
itunes_link: http://audio.sxsw.com/2011/mp3/Dayna_Kurtz-Here_Comes_a_Regular.mp3
website_link: http://www.myspace.com/daynakurtz
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Dayna Kurtz
original_serial: event_MS13452
original_venue_serial: St David's Bethell Hall
description:
  Would you even know me since I’ve been away? Dayna Kurtz begins, in the plaintive tune “Invocation” that opens her new record, American Standard.  The tune’s refrain is a plea – Mama, let me come home. Dayna explains: “I was asking for help from the gods at the start of a marathon writing session that birthed half this record, and most of the next record’s worth of originals.  I may be an atheist, but I’m a writer first, and we’re a superstitious lot.  I think the writing gods and goddesses are a lot sexier than your run-of-the-mill deities, though.  And a lot more frightening.” 
    
  American Standard may open with a nervous prayer, but then it comes out swinging hard with a rockabilly homage to an unnamed aging legend of the genre, “Good in ’62.”  followed by a deep Mississippi grind called “Billboards for Jesus.”  Co-produced with longtime drummer Randy Crafton, he and Kurtz recorded half the disc in his award winning analog studio “Kaleidoscope Sound” in New Jersey, then hit the road to lay down the rest: first to Ardent Studios in Memphis to record with Sun Records legend Sonny Burgess and his band, the Legendary Pacers. Dayna laughs out loud at the memory: “That was awesome!  The last time that band had a personnel change was in 1961 – all 5 of them, in their late 70’s and 80’s, playing together and just kicking ass for that long. It was a blast!”  And from there to New Orleans to record “Election Day” with the brass band the Nightcrawlers. (with help from pianist John Gros and guitarist Paul Cebar) “I really wanted to capture the relief and joy we all were feeling on the streets on election day.  And a brass band is an instant street party.  It’s hard NOT to dance when a great brass band is playing.”  
    
  It has been more than 3 years since her last full length recording, (Another Black Feather) was released, and she’d taken more than a year off heavy touring, mostly in Europe where she plays a mix of theaters and large and mid-size rock clubs.  Why so much time?  Dayna explains: “I don’t think I’d ever had more than a month off without having to pack up or lock myself in a studio in more than a decade.  I bought a log cabin in the mountains and some recording equipment. I applied and was accepted into some Masters level classes in poetry writing at the New School in New York, something I’d always wanted to do. I also took a few guitar lessons – my first ever - because I’d fallen in love with early rock and roll and wanted to learn to play like my new heroes. I got to know the great guy I married a little better.  I cooked, I gardened. It was pretty dreamy.” 
    
  It wasn’t all play, though – Ms. Kurtz kept busy producing records for other artists as well.  She and long time collaborator Randy Crafton produced a top 5 record for dutch Universal Recording artists Room Eleven called “Mmm…Gumbo,” named for the traditional Louisiana stew Dayna makes to kick off all her recording sessions. (She says: “I’m a big believer that excellent food helps make excellent records.  Especially first day in.”)    She recorded (and produced) a 10 inch vinyl tribute to Hazel Dickens with fellow Brooklynite,  Mamie Minch, as well as a couple of upcoming 7 inch vinyl singles with other pals Keren Ann and My Brightest Diamond.  Dayna is excited about all of it: “It was a pretty brilliant time. I feel rather lucky I had that kind of freedom for a minute - that I could afford to drop out of old patterns, learn how to do some new things, have some fun and recharge.” 
    
  Recharge, indeed.  American Standard showcases Dayna’s most direct, most muscular writing to date.  And, oddly, the word that best describes her often startling covers is original. She turns an obscure later Elliot Smith song, “Don’t Go Down,” into the howling desperate blues song it seems suddenly meant to be.   On the Replacements’ ode to the drunk and lonely, “Here Comes a Regular,” the industrial clank of Crafton’s drums in the background underscores the drowsy warmth of Dayna’s vocals and lap steel (and some particularly spooky ‘human hammond’ backing vocals by Dayna and the French/Israeli chanteuse, Keren Ann).  And Dayna breathes some fresh cigarette smoke into a dusty old rockabilly nugget, “Lou Lou Knows, ” turning a little tune written for a man to sing about a girl into a woman’s playfully snarled and cocky boast: 'Lou Lou won’t be second choice/Lou Lou’s this town’s biggest noise/Lou Lou’s takin’ this town!” - You can practically see her strut across the stage with a switchblade tucked in her boot.  Dayna will be taking your town shortly.  Best not to miss her, lest she decide to take some more time off to learn a few more tricks.


name_last: Marshall Ford Swing Band
name: Marshall Ford Swing Band
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/2905.jpg
website_link: http://www.marshallfordswingband.com
event_category: Showcase
event_sub_category: Alt Country
search: Marshall Ford Swing Band
original_serial: event_MS13413
original_venue_serial: Victorian Room at The Driskill
description:
  The living room clock of Marshall Ford Swing Band songwriter-guitarist Greg Harkins has the 3 and 9 switched. The clock runs counter-clockwise, but Harkins sees no problem with it. In fact, the clock's irregularity perfectly fits into the makeup of the Austin swing band's aesthetic.

  'We're heading into the past, man,' Harkins says with a smirk.

  Harkins and his band mates have been evoking that past since 2008. They pride themselves on playing Western swing music the way the legendary Johnny Gimble - MFSB singer-pianist Emily Gimble's grandfather - plays, the way Bob Wills and Hank Thompson used to when they ruled the Texas scene. They're unique in their modern execution of the antiquated art.

  'It's fun to play,' Harkins says of Texas swing music. 'It's got hip changes. You can't help but tap your feet and snap your fingers to it.'

  Named for the predecessor of Lake Travis' Mansfield Dam, the band's roots were planted in 2003 by Harkins. Raised on Willie Nelson's 'Somewhere Over the Rainbow' and Bob Wills' 'For the Last Time,' the band's interest in swing music took them to Johnny Gimble's swing camp in Taos, N.M., where they met Emily and knew they had to start playing with her regularly.

      'Emily Gimble ... sings with an amazing, free, effortless style. She sounds a little bit like Norah Jones and Billie Holliday, but it's not as mannered or stuffy as other female singers ... What I like about Emily is that she is totally unaffected, and the music just pours out of her, like it floats up out of her body, like an essential part of her.'
      - Elana James, Hot Club of Cowtown 

  They persuaded Emily to move from Waco to Austin and brought in bassist Kristopher Wade and drummer James Gwyn to complete the quartet. Since then, it's been delighting fans with its upbeat swing and guitar magic in Austin and beyond. The band often plays with different pairings depending on the gig.

  Fans of the Marshall Ford Swing Band will get a heavy dose of Emily's sultry vocals, Greg's playful guitar phrasings, and Kris and James' tight rhythm section on this year's IT'S ABOUT DAM TIME, the band's first full-length studio album. Recorded at Austin's famed Tequila Mockingbird Studios and produced by Danny Levin, the album showcases the band's healthy dose of original tracks - each member contributed at least one song - along with some of Western swing's most beloved standards.

  Altogether, the album proves to be a welcome introduction to members of Marshall Ford Swing Band, modern day carriers of western swing's torch.

  'A lot of people I know will play swing music,' says Emily, 'but it's not the same as with these guys. We pull off Western swing very well. It's special.'


name_last: Leslie Sisson
name: Leslie Sisson
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44349.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Leslie_Sisson-Blues.mp3
website_link: http://www.lesliesisson.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Leslie Sisson
original_serial: event_MS14241
original_venue_serial: Stephen F's Bar
description:
  Austin-to-Brooklyn transplant, Leslie Sisson, is the lead female vocalist/guitarist in The Wooden Birds while also moonlighting in Matt Pond PA. Her past includes time in Western Keys, Black Lipstick, The Killing Fields, Pavo, Tanworth-in-Arden, and Aero Wave on guitar, bass, keys, cello, flute, voice, as well as guest performances for American Analog Set, Windsor for the Derby, Mark Gardener of Ride, and recent cameos with Dan Mangan and Broken Social Scene. In The Wooden Birds, Pitchfork describes Leslie's voice as a 'subdued Stevie Nicks' and The Onion calls her the 'real secret weapon' on stage. March 2011 marks the finish line of her debt solo album produced by Louie Lino (Nada Surf, Matt Pond PA) and she's currently seeking hands to help others hear it.


name_last: Mobilize
name: Mobilize
name_index: M
website_link: http://www.destroythesilence.com
event_category: Book Reading
event_sub_category: Book Reading
search: Mobilize Rana Sobhany Destroy The SIlence
original_serial: event_IAP7505
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Rana Sobhany (Destroy The SIlence)

  Summary
  10 years ago, using a laptop to DJ was seen as an abomination. No one knew what these machines were capable of and their use was considered a mechanism for “cheating” because they appeared to do the work for the musician. Now this is no longer the case, as the advent and deployment of DJ technology such as Serato has infiltrated even the most niche of genres in DJing and live music production. 

  Apple’s latest shiny object, the iPad, represents a beacon of hope for many industries. Publishers, record labels and television networks all marvel at the revenue potential from a sleek lifestyle device that users can’t wait to spend money to augment with applications downloaded from the App Store. More powerful than an iPhone yet smaller than a laptop, the iPad is an evolution from the computing paradigm we have come to know with the advent of the PC. No mouse. Touch screen. Sleek and simple. 

  So, can the iPad be the catalyst to shape the future of music production and DJing? In this discussion, Rana Sobhany, the world's first iPad DJ and producer, walks us through the history of this nascent space, complete with a first hand account of what it is like to witness and influence  this century's first major paradigm shift in music performance and production.


name_last: Boagworld Podcast
name: Boagworld Podcast
name_index: B
event_category: Podcast
event_sub_category: Podcast
search: Boagworld Podcast Marcus Lillington HeadscapePaul Boag Headscape
original_serial: event_IAP000640
original_venue_serial: Driskill
description:
  Room: Driskill Ballroom

  Participants:
  Marcus Lillington (Headscape)
  Paul Boag (Headscape)

  Summary
  Award-winning web design podcast boagworld.com concludes its latest season with a live show from SXSW. Podcast regulars Paul Boag, Marcus Lilington and Rob Borley are joined by special guest Steve Krug to discuss 'building your website for return on investment'. The show will be an open mic session where you get to ask questions and express opinions about how to make the websites we build and run more profitable.


name_last: Flatstock 29 Presented By Rovi
name: Flatstock 29 Presented By Rovi
name_index: F
hashtag: #flatstock29
event_category: Collectors Exhibition
event_sub_category: Various
search: Flatstock 29 Presented By Rovi
original_serial: event_OE00745
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A, B, C

  Co-presented by the American Poster Institute (API) and SXSW, Flatstock 29 will display the works of more than 100 artists from across North America and the globe. The exhibition is free and open-to-the-public running March 16-19 and features posters representing decades of styles, colors and techniques for sale. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won't want to leave empty handed!) The exhibition is free and open to the public.


name_last: Dale Earnhardt Jr Jr
name: Dale Earnhardt Jr Jr
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2668.jpg
website_link: http://www.daleearnhardtjrjr.com
event_category: Showcase
event_sub_category: Rock
search: Dale Earnhardt Jr Jr
original_serial: event_MS11552
original_venue_serial: The Phoenix
description:
  Dale Earnhardt Jr Jr is a project started by two professional men of music and leisure (Joshua Epstein and Daniel Zott). Building ground-up, recording in a basement without the benefit of expensive microphones or big-name producers, while also building top-down with the use of drum machines and samplers, Dale Earnhardt Jr. Jr. create what Real Detroit Weekly called 'trippy, ethereal hip-hop/folk...it's a weird combination that is delicious to the ear.'


name_last: Naam
name: Naam
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/744.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/NAAM-Black_Ice.mp3
website_link: http://myspace.com/naamdestroysfaces
event_category: Showcase
event_sub_category: Metal
search: Naam
original_serial: event_MS12511
original_venue_serial: Scoot Inn
description:
  We’ve got something heavy here, man.

  The incarnation of Brooklyn, NY’s Naam manifests a signature brand of super-sonic and ultimately mesmerizing heavy psychedelia. Trance-like and punishing at times, this trio of psychonauts (John Bundy – bass, vocals / Ryan Lugar – guitar, vocals / Eli Pizzuto – drums) mold elements of classic psychedelia and prog with modern elements of jam-heavy bliss and apocalyptic amplitude.

  Naam’s self-titled debut is more so an aural-intoxicating odyssey than an album. Recorded on a 100-acre farm in upstate New York, Naam manages to capture an elemental sound, surfacing the hidden wisdoms of the forest and the fields while capturing the mysticism of the night sky. In its increasingly dark and sinister progression, the album depicts an unholy spiritual journey in the search for a higher plane of enlightenment.

  Naam delivers their deafening sermon to bring a new dawn for all civilization. The vast seas cannot drown Them, the darkest caverns cannot conceal Them, They will conquer insurmountable foes. They are war, They are peace, They are time and space, They are infinite, They are Naam.

  Naam's debut record came out in 2009 on Tee Pee Records.  They are currently writing for their next 7' and record.


name_last: The D Train
name: The D Train
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F21684.jpg
website_link: http://www.jayrosenblattfilms.com
event_category: Screening
event_sub_category: Narrative Short
search: The D Train Jay Rosenblatt
original_serial: event_FS12191
original_venue_serial: Alamo Lamar C
description:
  Director: Jay Rosenblatt
  USA | 5 minutes


  An old man reflects on his life. How quickly it all goes by.


  ** Plays before Festival Favorite, Life in a Day.


name_last: Programming and Minimalism: Lessons from Orwell & The Clash
name: Programming and Minimalism: Lessons from Orwell & The Clash
name_index: P
website_link: http://zencoder.com
hashtag: #minimalistprogramming
event_category: Design / Development
event_sub_category: Solo
search: Programming and Minimalism: Lessons from Orwell &amp; The Clash Jonathan Dahl Zencoder
original_serial: event_IAP5715
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Jonathan Dahl (Zencoder)

  Summary
  Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with 'two-space indentation'. This needs to change.

  This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.


name_last: Rachel Sermanni
name: Rachel Sermanni
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/977.jpg
website_link: http://www.myspace.com/rachelsermanni
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Rachel Sermanni
original_serial: event_MS12593
original_venue_serial: Klub Krucial
description:
  Rachel Sermanni is 19. She is a songwriter from a small village in the Highlands called Carrbridge. It's very nice up there. Sometimes she plays solo and at others she is surrounded by a group of wonderful musicians consisting of Laura Wilkie, Siobhan Anderson and sometimes Louise Bichan (the fiddle pixies), a drummer named Martyn Hodge and pianist the lovely Jennifer Austin. Rachel is very, very grateful for having them in her band.

  Rachel has had many adventures both solo and with the band in the last twelve months, winning over audiences and making friends everywhere she goes. She went to London to play Communion at Nottinghill Arts Centre having had her track My Friend Fire, recorded and produced by Ben Lovett of Mumford and Sons feature on the first Communion compilation album.

  She has appeared in many muddy and not so muddy fields (there was even some sunshine) at festivals including Rockness, Belladrum, Greenman, Wickerman, Loopallu, Insider and Sligo. 

  There was a trip to Dublin where she played at Whelan's Communion whilst also fitting in lots of other gigs including Ruby sessions and a slot on Balcony TV. She did a Highlands & Islands tour supporting the incredible Stornoway as well as support slots with amongst others, KT Tunstall, Newton Faulkner, John William Grant and British Sea Power.

  She even flew all the way over to the Middle East (Specifically Jordan) to play for a Scottish themed week with some incredible traditional musicians. It was a spectacular experience.

  Rachel is having a lot of fun!

  Enough of the past lets look to the future where plans are afoot……

  Recording sessions are booked, every spare minute between shows is spent rehearsing and writing as Rachel prepares to release her debut EP early 2011. January also sees the first of the Scottish festivals, Celtic Connections where Rachel is performing her own commissioned concert as a ‘New Voice’. It’s a big project and very exciting. Then onto many more interesting adventures.

  Some nice things people have said;

  ‘I love it….. beautiful’ – Janice Long BBC Radio 2

  ‘Incredibly promising…we're sure she has an illustrious career ahead of her’. The Independent

  ‘Rachel Sermanni impresses with a stunning singing voice.’ clashmusic.com

  ‘OUR track of the month is provided by Highlands-based Rachel Sermanni, who caused quite a stir at the GoNorth showcase event in Inverness earlier this month. Her quirky songwriting, unusual phrasing and intricate finger picking earned her a live session for Vic Galloway's show at RockNess and she has festival slots lined up throughout the UK this summer’ The Scotsman

  ‘Rising local star Rachel Sermanni gets a great reaction, thanks to her combination of gentle vocals and a songwriting talent that belies her 18 years’. The News of the World

  ‘Her performance was dynamically aware, controlled, self-assured, compelling and utterly cool; and at only eighteen, she is a simply frightening prospect. In the interest of brevity, this girl is the real thing. Outstanding.’ HI-Arts


name_last: Power of Socially-Interactive Content in Virtual Environments
name: Power of Socially-Interactive Content in Virtual Environments
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/powerofsociallyinteractivecontentinvirtual.jpg
website_link: http://qlipso.com/
hashtag: #socialvidchat
event_category: Future15
event_sub_category: Future15
search: Power of Socially-Interactive Content in Virtual Environments Jon Goldman Qlipso
original_serial: event_IAP5920
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Jon Goldman (Qlipso)

  Summary
  The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences. 

  We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week. 

  We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.


name_last: Mentors - Filmmakers 1
name: Mentors - Filmmakers 1
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990086
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Bill Ross (Warner Brothers/Doreen Rossato)
  Bob Ray (BadAssFilmTour.com)
  Bobby Miller (New Field Pictures)
  Jacob Vaughan (Jacob Vaughan)
  Mesh Flinders (Jumping Rock Films)
  Robert Byington (Harmony)

  Summary
  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Filmmakers 1 Bill Ross Warner Brothers/Doreen RossatoBob Ray BadAssFilmTour.comBobby Miller New Field PicturesJacob Vaughan Jacob VaughanMesh Flinders Jumping Rock FilmsRobert Byington Harmony


name_last: The Gourds
name: The Gourds
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3441.jpg
website_link: http://www.thegourds.com/?reloaded=true
event_category: Showcase
event_sub_category: Alt Country
search: The Gourds
original_serial: event_MS13104
original_venue_serial: Continental Club
description:
  Whether you think The Gourds non-sequitur loving n'ere-do-wells or post-modern lyrical geniuses, their mandala-like musical vignettes and gulps of down-home authenticity can not be denied. Musical lifers and road dogs to the end, Kevin 'Shinyribs' Russell, Jimmy Smith, Max Johnston, Keith Langford and Claude Bernard remain at once roots music's envelope pushers and its torch bearers, its purveyors of Joyce-ian density and nickel novel groove - its Jekyll and its Hyde. With Haymaker! the band celebrates 15 years in music and the journey that has taken them through the outer reaches of popular music... and back again.


name_last: AOL Music Presents: The Dodos
name: AOL Music Presents: The Dodos
name_index: A
event_category: Party
event_sub_category: Various
search: AOL Music Presents: The Dodos
original_serial: event_OE00779
original_venue_serial: Venue TBA
description:
  AOL Music’s third SXSW 2011 Pop-Up show is Saturday, March 19th at 1PM, at First United Methodist (304 West 13th Street), featuring The Dodos.


name_last: The Golden Dogs
name: The Golden Dogs
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/42459.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Golden_Dogs-Dark_Room.mp3
website_link: http://www.myspace.com/thegoldendogs
event_category: Showcase
event_sub_category: Pop
search: The Golden Dogs
original_serial: event_MS12455
original_venue_serial: Paradise
description:
  On the surface of their current record (about which Grassia and Azzolini say is their best work), one can easily hear the classic ‘Golden Dog’ sound and feel the familiar frantic bop and bounce that has always been their calling card. Yet ‘Coat of Arms’ in the context of their oeuvre, and in the context of the bands’ favorite contemporaries work, has a depth and cunning that places Azzolini in league with the world’s best pop writers. The most obvious and wonderful difference this time around is that Ms. Grassia takes a giant leap forward and can be heard taking the lead on almost half the album with a range spanning from sweet & psychedelic (UNDERWATER GOLDMINE) to seductive (AS LONG AS YOU LIKE) to furious pop madness on songs like WHEN THE MOVIE’S OVER, and CHEAP UMBRELLAS. Her vocal performances while drumming (AS LONG AS YOU LIKE and LESTER) is quickly becoming a Golden Dogs secret weapon and quite an impressive element to their live shows. On record, Azzolini stands in fine, impressive form as usual. The listener imagines him as a larger than life mad hatter in BURST or a wild-eyed, possessed preacher man unleashed in the opening track DEAR FRANCIS, that fades out while Azzolini whips the band into a feverish frenzy. The album holds surprises for those willing to stay with the long play. The beautiful, bizarre mystery of OLD HAT, which ends in a mad, shrieking Neil Young-esque solo with Azzolini’s classic, heavy stamp on it. Or, PERMANENT RECORD, which infects you with its unexpected twists and turns, and herky-jerky stops and starts. This prog-pop-meets-Pixies screamer displays the band’s muscle and dexterity. ‘Coat of Arms’ brilliantly displays the musical union the band has fostered while seeming more confident and commanding than ever before. 'COAT OF ARMS' is currently available on Nevado Records (Bahamas, Leif Vollebekk, Yukon Blonde, Meligrove Band, The Paint Movement) on cd & vinyl. This will be the first time The Golden Dogs will have a 12-inch vinyl release - a very welcome, and long overdue event for this group. Feeling up-beat and optimistic about the new direction, Azzolini boasts that “the versatility of this new line up opens up a whole new world of possibilities for Golden Dogs live shows and the future of our recordings…there are so many directions we can go…and we’re going to try all of them.”


name_last: The Future of Philanthropy: Social Giving Takes Off
name: The Future of Philanthropy: Social Giving Takes Off
name_index: F
website_link: http://helpattack.com
hashtag: #socialgiving
event_category: Late Break
event_sub_category: Panel
original_serial: event_IAP8416
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Dan Patterson (ABC News)
  Ehren Foss (Helpattack! Inc)
  Leo Ramirez Jr (MiniDonations)
  Naveed Lalani (Piryx Inc)
  Sarah Vela (HelpAttack!)
  Thon Morse (Broadband NOW!)

  Summary
  Recent research shows that online giving is growing at a rate of 40% annually. Driving and shaping this activity are some innovative tech startup companies looking to change the very nature of online giving. Using game mechanics, mobile technology, and principals of community management and engagement, these startups are giving younger adults more relevant ways to connect with, volunteer for and donate to nonprofits and causes that matter to them. 

  Questions for this panel of industry representatives will include: What's the future for social giving startups? How are they tapping into existing online communities to encourage philanthropy? And what are the down sides to having so-called 'middleware' sites and applications in the mix?

search:
  The Future of Philanthropy: Social Giving Takes Off Dan Patterson ABC NewsEhren Foss Helpattack! IncLeo Ramirez Jr MiniDonationsNaveed Lalani Piryx IncSarah Vela HelpAttack!Thon Morse Broadband NOW!


name_last: Jonquil
name: Jonquil
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/41872.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jonquil-I_Know_I_Don_'t_Know.mp3
website_link: http://www.myspace.com/jonquiluk
event_category: Showcase
event_sub_category: Rock
search: Jonquil
original_serial: event_MS14056
original_venue_serial: Emo's Jr
description:
  Jonquil are Hugo Manuel, Sam Hudson Scott and Robin McDiarmid, three men in their early twenties living in Oxford, England.

  The band rehearse and record at home in their new east Oxford studio, having recently relocated from the House of Supreme Mathematics that they shared with Foals during the writing of Total Life Forever and Jonquil’s own One Hundred Suns. All tracks continue to be produced by Manuel who also records solo under the name Chad Valley.

  Part of Oxford’s Blessing Force collective, Jonquil, alongside Pet Moon, Trophy Wife, Fixers, Rhosyn and Chad Valley, represent a groundswell of new creative output from the city that promises much over the coming years.

  From their bedroom beginnings (early release Sunny Casinos being tagged a late night listening album of creeped-out dusty attic music) via their folk-pop adolescence (second album Lions seeing out the drones and seeing in the songs) the band now emerge as a fully realized proposition, their live show honed from heavy European touring.

  November sees Jonquil’s first stateside release, with the One Hundred Suns EP coming out on New York’s Dovecote label (home to The Futureheads and Hooray For Earth).

  'Jonquil's self-proclaimed 'Paul Simon's take on The Smiths' tag nails them well, however the six-piece also encompasses a level of intricacy not unlike a more subtle Dirty Projectors without the R'n'B. There's also an inclusion of a majestic summer flourish of romantic indie-pop very much in the modern tradition - similar to Beach House, Vampire Weekend or Wolf Parade. Emerging initially as the more folky end of Oxford's burgeoning math rock scene that brought us (close friends of Jonquil and recent touring partners) Foals and Youthmovies, Jonquil have constantly evolved and morphed into a very accomplished and mature band with a now newly focused, fresh output of work.” Dan Monsell // Rockfeedback // 2010


name_last: Warm Ghost, 'Open The Wormhole In Your Heart'
name: Warm Ghost, 'Open The Wormhole In Your Heart'
name_index: W
picture_big_url: http://img.sxsw.com/2011/films/F30297.jpg
youtube_link: http://www.youtube.com/watch?v=Uq1oFdxn37k
event_category: Screening
event_sub_category: Music Video
search: Warm Ghost, &quot;Open The Wormhole In Your Heart&quot; John Carlucci, Brandon LaGanke
original_serial: event_FS12070
original_venue_serial: Alamo Ritz 2
description:
  Director: John Carlucci, Brandon LaGanke
  USA | 4 minutes
  UglyGhost


  An abstract representation of the cycle of birth, love and life.


name_last: TFDI
name: TFDI
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/158.jpg
website_link: http://www.myspace.com/tfdi
event_category: Showcase
event_sub_category: Folk
search: TFDI
original_serial: event_MS13235
original_venue_serial: The Tap Room at Six
description:
  Apparently they couldn’t get enough of the “bromance” that began last year on their first annual “Totally F*ckin’ Doin’ It” Tour, because Tony Lucca, Jay Nash and Matt Duke are doing it all over again – one year later. To celebrate that anniversary, this year’s 2.0 outing kicks off on November 11th at SPACE in Evanston, IL, and the three music compadres plan to criss-cross the Northeast, the Mid-Atlantic, the South and the Midwest. (See tour schedule below.) 

  Says Lucca of the tour: “After years of recording, experimenting and exploring new sounds and directions, you just know when you've tapped into something truly exceptional - something that far exceeds any kind of expectations you might have had, whether your own or of others. That's how the first TFDI felt to me. I've never been one to tempt fate twice, but in this instance I'm willing to give it a go. I look forward to recording and touring with Jay and Matt again.”

  “It's a simple equation, but it works incredibly well,” says Nash. “Three distinct songwriting voices and three guitars is the general blueprint, but this time around, expect surprises. Lucca gravitates toward an R&B and soul vibe, Matt Duke brings in the alternative rock, and I suppose that I am the hippie/Americana fan. Somehow it all blends together into beautiful cacophony. Last fall, I think that we found a great starting point and I cannot wait to continue on stage and in the studio. Also, Matt Duke, if you could bring an extra toothbrush along, that would be great.”

  'The first TFDI was a rollicking, melt-your-face-off, don't-forget-to-call-your-babysitter-because-tonight-is-rocking-way-too-hard-and-you-might-be-home-later-than-you-originally-thought, kind of tour,” says Duke. “It wasn't just fun and games hanging out with Tony and Jay on the last tour, it was also probably one of the best bills I've ever been a part of - Tony brings a soulful, bluesy style to the stage, while Jay is Americana at his core; each penning thoughtful tunes with killer melodies. TFDI Part Deux is going to be a rip-roaring, where-did-my-face-go?, take-the-week-off-because-you-partied-way-too-hard-and-can't-find-your-keys-anyway, kind of tour, and I'm lucky to be a part of it.'

  During last year’s tour, a series of video blogs allowed fans to watch the nightly shows and the travel between them, and there is sure to be more hilarity, musicality and hijinks of the same sort this go-around. Last year, the tour name was prompted by Nash’s “Totally F*ckin’ Doin’ It” clip, a high-energy video blog jingle turned motto, and the rest was history. From then on, the venues were filled every night with fans singing and chanting the jingle along with Lucca, Nash and Duke.

  The first outing spawned the “TFDI” EP, which was recorded to commemorate the tour and was released last November. A recording session is already planned at SPACE’s state-of-the-art studio this time around, where they will be recording a full-length follow-up to the “TFDI” EP. The November 11th show will also be recorded for a potential live album. Rock Ridge Music President Jason Spiewak (Benjy Davis Project, Pat McGee, Ernie Halter) will be co-producing the studio album alongside Lucca, Duke and Nash.


name_last: Startup.gov: Reworking Government Through Technical Innovation
name: Startup.gov: Reworking Government Through Technical Innovation
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/StartupGOVReworkingGovernment.jpg
website_link: http://www.publicedge.com
hashtag: #sxswgov
event_category: Future15
event_sub_category: Future15
search: Startup.gov: Reworking Government Through Technical Innovation Sarah Granger PublicEdge
original_serial: event_IAP7534
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Sarah Granger (PublicEdge)

  Summary
  Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.


name_last: Operator Please
name: Operator Please
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/41742.jpg
website_link: http://www.operatorpleaseband.com
youtube_link: http://www.youtube.com/watch?v=1cQT1Q1jxpc
event_category: Showcase
event_sub_category: Pop
search: Operator Please
original_serial: event_MS12394
original_venue_serial: Maggie Mae's Rooftop
description:
  BIO:
  Take everything you think you know about Operator Please and put it aside. The Queensland-based band defy all expectations on their second album, Gloves, with the youthful enthusiasm and teenage angst that gave them worldwide recognition making way for a more sophisticated and developed sound. 

  The energy is still there, it's just been channelled in a new direction as the band has grown in expertise and knuckled down to produce their latest body of work with band members Amandah Wilkinson and Tim Commandeur stepping up to take on the role of producers for the project. In effect, it's a tighter, more focussed band which is set to conquer the charts all over again. 

  Gloves had its inception towards the end of 2008, when the ARIA Award-winning five-piece returned home after an exhausting 18 months spent touring the globe to promote their debut album, Yes Yes Vindictive. Buoyed by the success of it  and in particular the infectious hit single 'Just A Song About Ping Pong'  the band travelled throughout Australia, Europe and Japan, with a series of gigs that included performances at Glastonbury, Reading & Leeds Festival and Splendour In The Grass, as well as support slots for bands such as Kaiser Chiefs and Arctic Monkeys. 

  Such a frenzied schedule could have ended in disaster, but instead the experience helped unify the band's line-up and instil each member of the group with a greater ambition and commitment. 

  'All the experience of living in each other's pockets for years on end, you learn how to be more patient and respectful of each other,' Amandah says of the band's dynamic after their world tour. 'And on a personal note, I think I became a better person because of it. It most definitely broadened my horizons and extended my mind.' 

  Barely pausing to catch their breath, the band quickly went into songwriting mode with new inspiration. 'I was really ready to get straight into writing,' Amandah recalls. 'I'm a bit of my own worst enemy. I thought, 'I need to just chill out', because we'd been on tour for ages, but I felt really lazy because I didn't have anything to do and I'd start writing demos in my downtime. There are a lot of songs that are self-affirmations - about pushing yourself forward.' 

  Amandah wasn't alone in wanting to extend herself artistically and push forward. For Tim, who was a relative novice at writing, his determination at being more involved this time around not only resulted in personal growth for him as a songwriter and producer, but was symptomatic of the whole band's frame of mind going into Gloves. 

  Refusing to let themselves become complacent with the success they'd already enjoyed, Operator Please knew they had to keep the momentum going and work as hard as  if not harder than  they did on their debut album. Were they nervous? Sure, which band wouldn't be when tasked with recording a follow-up to a successful debut? But Operator Please thrive under pressure and, while there was stress and the odd breakdown during the writing and recording process, the quintet had a strong desire to make it work  and do whatever it took to achieve the result they wanted. 

  Take a listen to the lyrics of the songs on Gloves and you can hear those ambitions and uncertainties, as well as an overriding sense of a band taking control of its own destiny. From the assured assertiveness of 'Logic' and 'Catapult' to the more reflective 'Losing Patience' and 'Oh My', Amandah's lyrics provide a window into the challenges Operator Please faced in making this record. With 11 songs written (one didn't make the cut), the band had a body of work to take into the studio  and just as the songs themselves pushed the envelope, so too did the approach to recording and the new direction Operator Please wanted to take with their sound. 

  They spent part of 2009's winter months at The Music Farm, a remote studio in Coorabell, NSW with Amandah and Tim on production duties, and engineers Justin Tressider, Ben Tolliday and Andrei Maberely on hand to help them out. For Amandah and Tim, there was no question that they wanted to handle production themselves. They knew exactly what they wanted and how they wanted each of their songs to sound  just as they had on Yes Yes Vindictive, which the band co-produced  but this time, there was no hesitation about taking the reins completely into their own hands. 

  Tim and Amandah both speak proudly about their attention to detail, spending several more weeks in Amandah's living room following their studio sessions polishing the album. Their collaboration as producers was an easy extension of working closely together writing the songs and was a true partnership in every sense of the word. 

  'I think we both grew and learnt off each other with our skills,' Amandah says. Tim adds: 'We recorded for about two to three months. We did the first album in four weeks. That's how we had our chance to experiment and make sure we were both happy with every single part of the record.' 

  Sonically, Gloves sees Operator Please strike out in a different  and somewhat unexpected  musical direction. Thrashing guitars and shouted vocals are out, and richer synths, funky basslines and a throwback vibe are in. Influenced by '80s era Eurythmics, Prince and Janet Jackson, the album fuses elements of synth pop, funk and hip-hop with Amandah's distinctive vocal and the band's unique instrumentation. The album's title, Gloves, is a reference to adding, as Amandah explains, 'something a little bit extra' to what you have in the first place. It's not a complete rebirth, but it's an added dimension. In the same way that you dress up an already slamming outfit with a pair of gloves, the sound and feel of Gloves gives the band an extra spark. 

  The first single lifted from Gloves is 'Logic', a pop anthem that slinks sexily from the speakers in the verses, before bursting out with the energy you'd expect from Operator Please in the chorus. The band decided to stream the track on their MySpace page prior to its official release, resulting in an overwhelmingly positive reaction. 

  'MySpace helped us start originally and that's how we built our fanbase so we always like to refer back to that and give the fans back whatever we can,' Tim explains. 

  Operator Please are confident their fans will follow them on their latest musical journey, embracing the band's new sound with as much fervour as they've supported them up until now. Just as the band have grown wiser and more intuitive over the past few years, so too have their fans become more discerning and developed more mature tastes. 

  'I think it's a good balance between bridging the gap to the last record and pushing forward into what's coming next for us as a band,' Amandah says. 'It's a good representation of where we all are as a band and where we want to go.'


name_last: blacktino
name: blacktino
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/films/F30229.jpg
website_link: http://www.blacktinomovie.com
youtube_link: http://www.youtube.com/watch?v=pUKTOzaT_yU
event_category: Screening
event_sub_category: Narrative Feature
search: blacktino Aaron Burns
original_serial: event_FS11191
original_venue_serial: Vimeo Theater
description:
  Director: Aaron Burns
  USA | 112 minutes


  Starring:
  Austin Marshall, Devyn Ray, Tiger Sheu, Danny Trejo, Jeff Fahey


  'blacktino' is a dark teen comedy about an overweight half-black, half-hispanic nerd named Stefan Daily. He was raised by his black grandmother in a medium sized suburb of Austin, TX. Struggling to find his place in a mostly white high school, Stefan finds sanctuary among the eclectic mix of social outcasts in the school's Theatre Department. In the tradition of the great teen comedies of the last thirty years 'blacktino' will ensure that the torch of 'teen angst' continues to burn bright.


name_last: Gorilla Zoe
name: Gorilla Zoe
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2831.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gorilla_Zoe-Echo.mp3
website_link: http://www.BlockEntWorldwide.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Gorilla Zoe
original_serial: event_MS11770
original_venue_serial: Fuze
description:
  Gorilla Zoe Biography
  By Ben Westhoff

  Gorilla Zoe is an MC who can sing, a rapper who’s an intellectual, and a commercial artist who pushes boundaries. “People can’t read me,” he says. “They say, ‘Is he ignorant? But, he can’t be too ignorant!’” By combining his true-life stories about growing up in Southwest Atlanta with an avant-garde sensibility for beats and lyrics, he’s proven himself a dominant hip hop force, with his 2007 debut Welcome To The Zoo hitting #3 on Billboard’s rap chart, and 2009’s Don’t Feed The Animals hitting #1. You can expect his latest, King Kong -- out October 5th on Block Entertainment/E1/Atlantic -- to be similarly beloved by critics and the streets alike. Insists Zoe: “I’ve acquired skills over the years that make me a problem.”
   From the time he was a toddler Zoe, born Alonzo Mathis, traveled around town with his father, an insurance salesman. While pops was inside someone’s house giving his pitch, Zoe and his sister would sit in the back of his ’82 Regal, with nothing to do but listen to R&B radio for hours. All that music helped him learn song structures and how to sing, and the soft rock and disco his mother played informed his eclectic style as well. “I learned hip hop from the streets,” he says. “But deep in my bones, I have R&B and rock in me.”
  His father passed when Zoe was nine, and before long he was on his own. A standout running back and strong safety for his high school football team, he was forced to quit after breaking his hand in a game, and saw little reason to stay in school. By his sophomore year he’d dropped out and had begun staying out all night with friends. His mother wouldn’t let him come back home, and so he shipped off to Kentucky in a Job Corps program. But he spent much of his time there practicing his own underground entrepreneurship, selling joints for ten dollars and bottle-capfuls of weed for five.
  Returning to Atlanta, he became involved with the harder stuff. “When I moved to the West side, it was zombie land,” he says. “That was my introduction to cocaine and crack.” But he also held day jobs, loading trucks for a Kroger warehouse, cleaning planes at the airport, and working in a CD store. “That’s how I started learning the music industry, about record sales and how records were built,” he says. “I became a fan and a student of the creation of music.” 
  He pressed up 5000 copies of his mixtape Hoodlum and sold them all within weeks, and later opened a downtown studio with some investors. But when the studio didn’t take off, he began playing around with the equipment and learning how to record himself. “That was the beginning of Gorilla Zoe,” he says, the nickname he was given because of his explosive temperament: “I’m cool as a motherfucker, but there’s a button that when it goes off, nobody can stop it -- please don’t push it. That boy goes crazy. I’m strong as a goddamn ox.”
  One of his partners was doing production for impresario Russell “Block” Spencer, and the connection eventually led to Zoe signing with Block’s Bad Boy-affiliated label Block Entertainment. Zoe collaborated with label mate (and West side affiliate) Yung Joc on the hit, “Coffee Shop,” and also replaced Young Jeezy in the gangsta group Boyz n da Hood. Zoe says his work with the act has spurred him on in his solo career. “I learned that the world doesn’t owe you anything, that just because you have a deal, that don’t mean shit,” he says. “Being in that group, there was a lot of catering, a lot of five-star hotels. So, I said, ‘I wanna live this lifestyle and I’m ‘bout to do what I have to to make it happen.’ So that’s what I did, I went hard. Every day’s a fourth quarter for me.”
  On the strength of single, “Hood Nigga,” his 2007 solo debut Welcome To The Zoo surprised many by cracking the top twenty on Billboard’s pop charts, and led to an appearance on XXL’s “Leaders of the New School” cover. Two years later, his Don’t Feed The Animals was even more successful, hitting #8 on the pop charts and quickly selling more than 100,000 copies. Self-produced banger “Hood Clap,” announced that “I ain’t never graduate/ I can’t even spell recession,” and two inventive hits showcased his softer side. Drumma Boy-produced, Coldplay-inspired ballads, “Echo” and “Lost” went outside of the radio hip hop template with their melancholy moods and introspective lyrics. “I’m making this money/ Just to go spend it,” he raps. “Living the good life/ Hope nobody ends it/ But who are you kidding?/ …You know if they want you/ Best believe they will find you.” Earlier this year he further pushed the genre’s limits by releasing an all-new mixtape every single day during the month of February. “I was just lettin’ the world know that this shit is easy,” he says. 
  King Kong will feature even more of his own production work. In addition to future hood classics – “I can do naked girls, cars, and jewelry like most of these rappers,” he notes -- it will reveal even more of the mystery behind him. “You’ll understand that this dude has read a couple of books,” Zoe says. “I know the formula, and it ain’t just with music, it’s with life.”


name_last: ATTACK
name: ATTACK
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F22662.jpg
youtube_link: http://www.youtube.com/watch?v=ZNLPXsNPaFI
event_category: Screening
event_sub_category: Narrative Short
search: ATTACK Adam White
original_serial: event_FS12134
original_venue_serial: Alamo Ritz 2
description:
  Director: Adam White
  AUSTRALIA | 12 minutes


  Starring:
  Angus Sampson, Jane Allsop, Dailan Evans, Pete Dowe, Catherine Lee


  When a tumour is discovered in Harold Myers’ brain, his only chance for survival is laser surgery. However, inside the tumour, in the brain of Harold Myers, is a world under attack. All that the inhabitants want is a chance to survive. But so does Harold.


name_last: So Long, and Thanks for All the Babelfish
name: So Long, and Thanks for All the Babelfish
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SoLongAndThanksForAllThe.jpg
website_link: http://nothingelseis.com
hashtag: #solongbabelfish
event_category: Future of Journalism
event_sub_category: Solo
search: So Long, and Thanks for All the Babelfish Tim Holden iris
original_serial: event_IAP7767
original_venue_serial: Sheraton
description:
  Room: Capitol A-D

  Participants:
  Tim Holden (iris)

  Summary
  Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.


name_last: Rebooting the Media Industry: A How to Guide
name: Rebooting the Media Industry: A How to Guide
name_index: R
website_link: http://www.bittorrent.com
event_category: Future of Journalism
event_sub_category: Solo
search: Rebooting the Media Industry: A How to Guide Bram Cohen BitTorrent Inc
original_serial: event_IAP6578
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Bram Cohen (BitTorrent Inc)

  Summary
  BitTorrent didn’t invent the Internet. It just changed the game. In 2001 the BitTorrent protocol was launched into the world. It turned rich media distribution economics on its head by making efficient use of consumer bandwidth and enabling transfers to get faster the more popular a file is.

  Fast-forward to today and the whole media industry has been turned upside down. From newspapers to music to film, the way content is distributed and how users want to consume it has completely changed. The growth of the Internet created a disruptive model that caused a shift from physical to digital media, and many in the media industry unprepared for the change have been left scrambling.

  Resistance doesn’t stop change from happening, but it can make it more painful. If anything, the dramatic consolidation in the newspaper industry should be a lesson for other media industries that evolution is not a choice, but a best practice for creating a sustainable business model.

  Paid download, subscription, ad-supported or freemium. Which business model will be most effective in generating value? There is not a clear winner, but different online communities as well as types of content will lend themselves to each in varying ways. Continued product development will provide choice to the consumer and they will vote by their actions. The different consumption models and tastes of users will create number of opportunities for monetization by creators as well as more options for consumers.


name_last: Putting It Together: The Film Financing Equation
name: Putting It Together: The Film Financing Equation
name_index: P
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP990131
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Aaron Kaufman (Troublemaker Studios)

  Participants:
  John Sloss (Cinetic Media)

  Summary
  Film schools and books on ﬁlm producing rarely explain the delicate balance of
  elements which are required to launch a ﬁlm. How do you ﬁnd the money? Where do you start?
  What do you do when adversity strikes? Who is there to help you? How can you get them to
  help? Whether the budget is $2 million or $20 million the basic steps are generally the same.

  Film schools and books on ﬁlm producing rarely explain the delicate balance of
  elements which are required to launch a ﬁlm. How do you ﬁnd the money? Where do you start?
  What do you do when adversity strikes? Who is there to help you? How can you get them to
  help? Whether the budget is $2 million or $20 million the basic steps are generally the same.

search:
  Putting It Together: The Film Financing Equation John Sloss Cinetic MediaAaron Kaufman Troublemaker Studios


name_last: More Or Les
name: More Or Les
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/2467.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/More_Or_Les-Nice_Guys_Are_Coming_To_Get_You.mp3
website_link: http://www.moreorles.ca
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: More Or Les
original_serial: event_MS11040
original_venue_serial: Flamingo Cantina
description:
  With two critically-acclaimed albums, North American and European touring under his belt, and a feature on the latest album of UK Hip Hop band The Herbaliser, MC, Producer and DJ More Or Les is a Hip Hop triple threat. Building on the success of his hilarious ode to Middle School Rap with the music video single Pop N Chips - featuring Fresh Kils, Ghettosocks and Timbuktu and screened on MuchMusic and YouTube – More Or Les is releasing his 3rd full-length project 'Brunch With A Vengeance' on fuzzy logic recordings. Album features include Canadian Artists and Producers Mantis, Peter Project, Stacey Kaniuk, Latté D. Kyd, and the return of UK Hip Hop band The Herbaliser.

  More Or Les’ over a decade-long performance career includes such highlights as 2010 and '09 SxSW showcases, 2008 Halifax Pop Explosion, Pop Montréal Festival in ’10, ’08 and ’07, ManifesTO Cultural Arts Festival, 2008 Under Pressure Festival, the Luminato Festival, Harbourfront Centre, Wavelength’s 7th Anniversary, Canadian appearances on the Vans Warped Tour, opening for Eyedea & Abilities, a tour of Eastern Canada with the Wordburglar, appearances at The Second City, Style In Progress, a trip to each coast with the Perpetual Motion Roadshow, many local clubs around Toronto, Government of Canada Pavilions at the 2003 World Cycling Championships and the Canadian National Exhibition, as well as busking on the streets.

  Music releases for More Or Les include his debut and sophomore albums I only stop for the Red Ants and The Truth About Rap respectively, 2009’s collaboration with TO Producer Fresh Kils The Les-Kils EP, and appearances on the latest release of The Herbaliser. Appearing on their 2008 album 'Same As It Never Was', More or Les connected with the group over three shows (Toronto, Ottawa & Montreal) on their 2005 Canadian tour, a week-long gig in London, UK in November 05 and European & Canadian tours in 2006 and 2008.

  With 'crates steeped deep in hip hop history,' Les is a DJ/co-host at the monthly Toronto Hip Hop showcase 5 Dollar Rap Show with the Wordburglar, host at Toronto's monthly classic Hip Hop celebration, Never Forgive Action and co-host/DJ of the media-attention-grabbing Hip Hop Karaoke. He was also the resident DJ at Toronto's most influential underground hip hop showcase, In Divine Style, which ran weekly from 2001-2006


name_last: MC Frontalot
name: MC Frontalot
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3278.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/MC_Frontalot-First_World_Problem.mp3
website_link: http://frontalot.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: MC Frontalot
original_serial: event_MS13021
original_venue_serial: Flamingo Cantina
description:
  Brooklyn rapper MC Frontalot is the progenitor of nerdcore hip-hop and still its final boss. He is the subject of Nerdcore Rising, a feature doc that premiered at SXSW in 2008. His fifth full-length album, 'Solved,' is due this August. He headlines the official SXSW Nerdcore Showcase for the third time in 2011.


name_last: Kids Of 88
name: Kids Of 88
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/40613.jpg
website_link: http://www.myspace.com/kidsof88
event_category: Showcase
event_sub_category: Electronic
search: Kids Of 88
original_serial: event_MS15264
original_venue_serial: ACL Live at The Moody Theater
description:
  Some kids are just different. Jordan Arts and Sam McCarthy knew it from their first, strange meeting of minds at school. Asked to bring their favorite song to class, most 12-year-olds naturally dug out Backstreet Boys or Britney CDs. To their mutual surprise, Sam and Jordan both lugged in Jimi Hendrix LPs.

  An alliance of outsiders was forged that day. As fashions shifted from dance to nu-metal and hip-hop, the two Auckland teenagers evolved from hitting tin pots to coaxing beats, buzzes, cheeky rhymes and killer tunes from any combo of gadgets fit to plug in and twist to their own often wicked ends.

  'Jordan and I were both born in 1988,' says Sam. 'The name Kids of 88 sort of captures what we're doing, picking up bits and pieces of pop culture, sifting the debris from yesteryear and making something new.'

  'I could trace the dance influence back to playing pots and pans in the living room, banging along to a Stereo MCs video,' Jordan adds. 'But we both went through all kinds of music, played in all kinds of bands to get to this point.' 'I think our first recording was a live desk track Jordan's dad took off a DAT recorder,' he says. 'It was the most amazing thing to have one of our own songs burned onto CD. It sounded horrible, probably, but it was pretty cool to hear your first MP3 at the age of 14 or 15.' 

  Armed with a precocious store of musical history, rough-edged performance skills and state-of-the-art digital recording know-how, Kids of 88's frenzied home production unit was in full swing before they were old enough to vote.

  'My House' hit the New Zealand Top 10 in 2009, and the duo's irreverent take on teenaged sexual politics was suddenly on the global pop radar from Sydney to New York and Los Angeles. An international blur of handshakes and backslaps culminated in a deal with Sony Music in mid 2010. Meanwhile, somewhere in the USA, the Kids landed a remix for Ke$ha's single of the moment, 'Tik Tok'. In turn, Cobra Starship came knocking for a similarly sexy treatment for their 'Hot Mess' single.

  Before their own album was halfway finished, they'd earned a reputation as an outfit that could mash anything to anything else and come up roses. Back in Auckland, they put the finishing touches to their now hotly anticipated debut album for the Dryden Street label. 

  Between the steamy club-floor insinuation s of 'Just A Little Bit', the mysteriously intimate groove of 'Downtown,' which both also hit the Top 10, and the opaque character sketch of 'Feed The Birds', their debut album SUGARPILLS slowly defined its sordid allure.

  'What would a movie be like if this was the soundtrack?' Sam muses. 'That's what often directs the lyrics. They might range from really cheeky things that we won't disclose to more specific things, like the bitter side of relationships, or little niche things in pop culture we like to run with.' 'What surprised us about the album was how much of a melting pot it is,' says Jordan. 'We feel like we pulled off a four-on-the-floor stomp with 'My House' so that released the pressure and allowed us to be bit more eclectic, go off on tangents.'

  'That moment when you show a song to another person and they get excited, it can just bounce off in any direction,' says Sam. 'That's the moment we live for. It's that energy that makes a track really take off.'

  Having just supported Passion Pit in Auckland and Scissor Sisters in Australia, Kids of 88 are operating as a four-piece band in a sweaty club near you, which has recently included a stop at the CMJ Music Marathon in NYC.

  In fact, the U S of A features heavily in the Kids’ plans for 2011. Their new single, “Just A Little Bit,” was released in the states in November, and in February Sony Music is taking the band’s debut EP to college radio in anticipation of a late spring U.S. release of SUGARPILLS. A U.S. tour is also in the works for early 2011.

  Additionally, Kids Of 88 were chosen to support Ke$ha on her December 2010 European tour which hit the following markets: Zurich, Paris, Brussels, Barcelona,  Madrid & London.


name_last: The Fresh & Onlys
name: The Fresh & Onlys
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/3765.jpg
website_link: http://windishagency.com/artists/the_fresh__onlys
event_category: Showcase
event_sub_category: Rock
search: The Fresh &amp; Onlys
original_serial: event_MS14736
original_venue_serial: The Windish Agency House @ ND
description:
  This has been a decisive year for San Francisco’s the Fresh & Onlys – including invitations to play All Tomorrow’s Parties and then they joined Deerhunter for a UK tour, extensive treks throughout the US, and standout performances at the Woodsist festivals in NY and Big Sur. Keeping with their notorious urgent pace the Fresh & Onlys released a handful of exclusive 7” singles, and Captured Tracks issued the lush and anthemic August In My Mind EP. Now to cap off the year, Play It Strange arrives from the infamous In The Red Records with a tour supporting Clinic across the US to follow. Play It Strange is the third full length album recorded in just over two years since the band’s inception with previous albums out on Woodsist and Castle Face. This newest album is also the first recording done outside the band’s own analog home studio. Hot on the heels of touring and arranging these new songs live, Play It Strange was furiously recorded and mixed in one week with Tim Green (Fucking Champs, Comets On Fire) at Louder Studios in order to better capture the muscularity and depth of the band’s live performances. The Fresh & Onlys newest is a shimmering pop record full of infectious melodic hooks, led by singer Tim Cohen’s hazy romanticism, and the incessantly propulsive rhythms of Shayde Sartin and Kyle Gibson. Play It Strange has an evocative moody swagger that jangles with 80’s guitar pop like the Go-Betweens, Jacobites, or early R.E.M. and a provocative rawness ala Iggy Pop or The Gun Club. The record is saturated with guitarist Wymond Miles sonic textural sprawl full of desert guitar-noir phrases that call to mind Morricone/The Bad Seeds. Play It Strange is an addictive record that will establish the Fresh & Onlys as a band that effortlessly laces together threads of great guitar bands from decades past. They may not be your favorite secret to keep much longer.


name_last: Creep
name: Creep
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3972.jpg
website_link: http://Officialcreep.com
event_category: Showcase
event_sub_category: Electronic
search: Creep
original_serial: event_MS14015
original_venue_serial: Barcelona
description:
  Creep are Lauren Flax and Lauren Dillard.  They are a duo from Brooklyn, NY.
  Their debut single has just been released on YOUNG TURKS and is called 'Days'   The single features guest vocals by Romy Madley Croft of XX. They are getting ready to go on their first tour with Klaxxons this spring and will be releasing their debut album in 2011.  Lauren Flax and Lauren Dillard are best friends.  They admit that their sound is influenced and inspired by the great trip hop artists known to mankind.  They love Portishead, Massive Attack, Beth Orton, Mike Snow, XX, Planning To Rock, The Knife, Blonde Redhead, Lamb,
  Elizabeth Fraser, Nina Sky and Cee Lo....


name_last: Low
name: Low
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2597.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Low-Try_to_Sleep.mp3
website_link: http://www.chairkickers.com
event_category: Showcase
event_sub_category: Rock
search: Low
original_serial: event_MS11336
original_venue_serial: St David's Historic Sanctuary
description:
  Longstanding Duluth, MN trio Low will release their latest full-length record, C’mon, on April 12th, 2011. C’mon was recorded in an old church in Duluth and mixed in Hollywood with producer Matt Beckley working alongside the band. Singer Alan Sparhawk describes C’mon simply as “Warm, pretty, large like Nashville without the country. Mim and I are talking to each other in the lyrics, sometimes it's not pretty, but it's as honest as love.”
  Low’s music recently reached a new audience via a rather unmistakable voice.  On his 2010 solo album Band of Joy, Robert Plant covered two Low songs from their 2005 release The Great Destroyer garnering a Grammy nomination for Best Solo Rock Vocal Performance for his interpretation of 'Silver Rider.'
  On March 16th, during this year’s South by Southwest Music Festival in Austin, TX, Low will perform an intimate and undoubtedly memorable show at St. David’s Sanctuary which will serve as the first of a 28-date world tour in support of the new album.


name_last: Orbit
name: Orbit
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/44657.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Orbit-I_Wanna_Make_You.mp3
website_link: http://www.myspace.com/orbitboston
event_category: Showcase
event_sub_category: Rock
search: Orbit
original_serial: event_MS11644
original_venue_serial: Lustre Pearl
description:
  Orbit's SXSW set coincides with the band's long awaited release of 'the lost album' on A&M Records.

  Boston's Orbit was formed in 1994 by principals Jeff Robbins (guitar, vocals) and Paul Buckley (drums). They released their first CD La Mano on their own label, Lunch Records, in 1995 and signed to A&M Records. 

  Orbit's debut record, Libido Speedway  (released in January 1997) spawned the Top 30 Modern Rock smash 'Medicine' and earned them an acclaimed spot on that year's Lollapolooza Festival, landed them on MTV, and played over 400 shows crisscrossing the United States.

  But the story of the band lies in the band's second album for A&M Records ' Guide to Better Living. GTBL was completed prior to the Polygram / Universal's merger and the band was dropped in early in 1999. Besides a handful of promo copies fans were lucky enough to get their hands on, the album has never seen the light of day ' until now. 

  In March of 2011, in true coup de theatre, Universal Records will finally release Orbit's second album, Guide to Better Living (now titled 'the lost album'). In conjunction with the album's release, Orbit will be playing exclusive live dates in Boston, New York, Los Angeles, and at this year's SXSW with the band's original line-up, Guitarist/Vocalist Jeff Robbins, Bassist/Producer Wally Gagel and Drummer Paul Buckley.

  www.orbitband.com

  ORBITOGRAPHY:

  ALBUMS
  Libido Speedway-A&M Records, 1997
  XLR8R- Lunch Records, 2001
  (the lost album) ' Universal Records, 2011

  EPs
  La Mano Lunch Records, 1995
  Medicine EP -A&M Records January 1997 (Promo only) 
  Western Medicine EP & 7 -A&M/Lunch Records-February 1997
  Tonedeaf EP- Lunch Records, September 1999


name_last: KILL LIST
name: KILL LIST
name_index: K
picture_big_url: http://img.sxsw.com/2011/films/F31353.jpg
website_link: http://www.protagonistpictures.com
event_category: Screening
event_sub_category: Narrative Feature
search: KILL LIST Ben Wheatley
original_serial: event_FS11419
original_venue_serial: Alamo Lamar A
description:
  Director: Ben Wheatley
  UK-ENGLAND | 92 minutes
  Protagonist Pictures


  Starring:
  Neil Maskell, Michael Smiley, MyAnna Buring


  Eight months after a disastrous job in Kiev left him physically and mentally scarred, ex-soldier turned contract killer Jay, is pressured by his partner Gal, into taking a new assignment. As they descend into the dark, disturbing world of the contract, Jay begins to unravel once again - his fear and paranoia sending him deep into the heart of darkness.


name_last: Jena Friedman
name: Jena Friedman
name_index: J
website_link: http://www.JenaFriedman.com
event_category: Showcase
event_sub_category: Comedy
search: Jena Friedman
original_serial: event_MS14942
original_venue_serial: Esther's Follies
description:
  Jena Friedman is a stand up comedian, writer and actor based in New York. Her short films have been featured on New York Magazine's Daily Intel, Glamour, Salon, VH1's Best Week Ever, Gawker, Current TV, The Huffington Post and Comedy Central. She performs stand up around the U.S. and all over the world, most recently in Berlin, Paris and London and will be featured in the Glasgow International Comedy Festival in April 2011. In addition, her dark comedic musical, The Refugee Girls Revue, is currently playing off-broadway at Theatre 80 in New York City. For more info, check out www.jenafriedman.com.


name_last: The Baseball Project
name: The Baseball Project
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/426.jpg
website_link: http://www.thebaseballproject.com
event_category: Showcase
event_sub_category: Rock
search: The Baseball Project
original_serial: event_MS12381
original_venue_serial: Nuvola
description:
  What happens when your band's debut album is a run-scoring hit with both music and baseball fans? If you're The Baseball Project, you grab some friends to fill out your bench, take batting practice by writing songs for ESPN and deliver a strikeout pitch with Volume Two: High and Inside. The new album from Steve Wynn, Scott McCaughey, Linda Pitmon and Peter Buck is another winning collection of songs about the game's greats that will be pleasing to those who love America's pastime -- and fans of intelligent, melodic and fun rock.

  When the first Baseball Project album, Volume One: Frozen Ropes and Dying Quails, was released in 2008 Wynn, McCaughey, Pitmon and Buck had yet to play one note as a unit in front of an audience. But after playing throughout the U.S. in 2009 the quartet were -- as McCaughey jokes -- 'a well-oiled touring machine,' which allowed the band to complete the basics for this new album in just two days. Wynn adds, 'We definitely knew how to play as a band when we went in this time and I think you can hear that chemistry on the record.' 

  High and Inside is a collection that sees the quartet deftly mix witty lyrics about baseball players past and present with a sharp melodic sensibility and engaging choruses. Opener '1976' is one of the catchiest songs to ever be written about anything from Detroit. (In this case, it's Tigers phenom pitcher Mark 'The Bird' Fidrych.) 'Ichiro Goes to the Moon' is a manic punk-pop track that marvels at the Seattle Mariners outfielder's ability to eat, build rockets, and yes, play baseball. High and Inside also explores more musical avenues than the first Baseball Project outing. 'Pete Rose Way' is a slice of alt-country that echoes one of McCaughey's and Buck's other projects, Tired Pony. And closer 'Here Lies Carl Mays' takes the story of the only pitcher to throw a ball that killed another player and turns it into a haunting ballad sung from beyond the grave.

  'Fair Weather Fans' describes the band's widespread allegiances to the Giants, A's and Mariners for McCaughey, the Dodgers and Yankees for Wynn, and the Twins and Yankees for Pitmon. Yet the team most represented on High and Inside is none of those -- it's the Yankees' rivals the Boston Red Sox. McCaughey imagines a world where Bill Buckner's legacy wasn't tarnished by a groundball in 'Buckner's Bolero.' Wynn sings of a different tarnished legacy in 'Twilight of My Career,' which explores the glorious but sordid post-Sox career of Cy Young award-winning pitcher Roger Clemens. And 'Tony (Boston's Chosen Son)' is a violin-driven piece that recalls Bob Dylan's Desire as it honors late beloved Boston player and announcer Tony Conigliaro. Wynn admits, 'It's weird that a Yankee fan like me would end up writing more about the Red Sox, but tragedy just makes for better songs and stories than a litany of successes.'

  The quartet invited a lot of their friends to help out on Volume 2. Wynn explains, 'We had wanted to include some like-minded baseball rocker pals on the first record but there just wasn't time so we were able to open the door this time around.' Into that open door came contributions from Death Cab for Cutie's Ben Gibbard (who adds backing vocals to 'Ichiro Goes to the Moon'), Los Lobos' Steve Berlin, The Decemberists' Chris Funk and John Moen, Yo La Tengo's Ira Kaplan and The Hold Steady's Craig Finn, who supplies lyrics and the lead vocal on the Minnesota Twins anthem 'Please Don't Call Them Twinkies.' Twins fan Pitmon had bonded with Finn over the team when the Minnesota natives reconnected in New York. And Pitmon says she was thrilled when Finn accepted the job of writing lyrics about their favorite team. She explains, 'I think Craig perfectly captured the feelings that a lot of us Twins fans have for our team of humble, hardworking guys that seem to beat the odds more often than not, and Steve really nailed the mood of the lyrics when he wrote the anthemic tune we set it to.' Finn says, 'The Twins don't win every year, or even every decade. They don't normally compete in the off-season arms race -- they develop talent. Thus, when they do win I get to feel elation and bliss, and not just relief. In some way, it's like music; many of my all-time favorite bands aren't that great every night, but when it comes together it feels even sweeter.'

  The success and critical acclaim of Volume One opened up new opportunities that these veteran musicians never imagined. McCaughey is still amazed they appeared on the long-running weekly Major League Baseball program This Week in Baseball. 'I can't say I ever thought I'd hear or see myself on TWIB -- that was awesome,' McCaughey exclaims. 'As a kid I dreamed of it, but I would have been making a diving catch in the outfield instead of bashing on an electric guitar.' The band also struck up a relationship with ESPN that saw them launch The Broadside Ballads series. Wynn and McCaughey took it upon themselves to write and record a song per month for the 2010 season that were available as free downloads at ESPN.com. Wynn says, 'It's very exhilarating and also exhausting to come up with tunes based on the calendar rather than the muse, especially since we were all busy and on the move with our own projects throughout 2010 but that made it even more fun. I loved that songs would begin in Virginia, for example, get shuttled off to Berlin, back to New York and then over to Portland all within a few weeks.'

  The Baseball Project was born out of McCaughey and Wynn discussing their love of the game over dinner and drinks a few years ago. 'It finally took flight at the R.E.M. pre-Hall of Fame induction party in New York,' Wynn remembers. 'Everyone was happy. The wine was flowing, the food was incredible and spring training had just started. Scott and I talked baseball until most of the party guests had cleared out. And we actually remembered it the next day.' 

  Both Wynn and McCaughey's love of baseball and its legendary players made its way sporadically into songs during their distinguished careers. The Young Fresh Fellows named-checked Seattle Mariners slugger Gorman Thomas on 'Aurora Bridge' from 1986's Refreshments, while Wynn tipped his cap to Hall of Famers Mickey Mantle and Stan Musial in his 1990 solo hit 'Kerosene Man.' 

  So with another Volume down, the question needs to be asked -- will there be a Volume 3? McCaughey says it's a certainty, since he still wants to write tunes about 'Ted Kubiak, Butch Huskey, Don McMahon, Don Moss, Kris 'Iron Man' Benson and Wilton 'Peanuts' Guerrero.' Wynn adds, 'Just open the Baseball Encyclopedia or the 2011 MLB press guide to any page. There are still plenty of tales to tell.'


name_last: SoftLayer SXSW Cloud Mixer
name: SoftLayer SXSW Cloud Mixer
name_index: S
event_category: Party
event_sub_category: Various
search: SoftLayer SXSW Cloud Mixer
original_serial: event_OE00583
original_venue_serial: Iron Cactus
description:
  Complimentary Food, Drinks and Shots.
  Stop by the SoftLayer Booth (#400) at The SXSW Trade Show for an Invite.


name_last: 20x2
name: 20x2
name_index: 0-9
event_category: Party
event_sub_category: Various
search: 20x2
original_serial: event_OE00489
original_venue_serial: The Ghost Room
description:
  Twenty handpicked creatives, two minutes each, one question between ‘em. 20x2’s eleventh SXSW answers ‘Why Did You Do It?’


name_last: Japanther
name: Japanther
name_index: J
website_link: http://www.japanther.com
youtube_link: http://www.youtube.com/watch?v=Q99RwQHweH0
event_category: Showcase
event_sub_category: Punk
search: Japanther
original_serial: event_MS12547
original_venue_serial: Habana Bar
description:
  Described as a “Performance Galaxy” by Vanity Fair and “Super hard, incredibly fast and overall inspiring” by Thrasher, Japanther  has always been a band apart, running the gamut from performance art to punk rock and back again. Pushing parties to the limit and only stopping short of riots.


name_last: People Like You and Me: Driving People-Powered Web Discovery
name: People Like You and Me: Driving People-Powered Web Discovery
name_index: P
website_link: http://meebo.com
hashtag: #meebo
event_category: Social Graph
event_sub_category: Solo
search: People Like You and Me: Driving People-Powered Web Discovery Seth Sternberg Meebo Inc
original_serial: event_IAP7008
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Seth Sternberg (Meebo Inc)

  Summary
  The notion of “social” on the Web is continuing to change as people look to connect more seamlessly online, no matter where they are.  For the first time, the idea of an algorithmic-driven Web experience is challenged by a people-centric one where it is discovered through shared connections.  People and interests define the next great organizing principle of the Web.  

  This talk will discuss the evolution of discovery on the web--from directories, to search, to people--and what lies ahead.


name_last: Innovation: What Happens in Budapest Stays in Budapest?
name: Innovation: What Happens in Budapest Stays in Budapest?
name_index: I
website_link: http://www.blogads.com
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP7595
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Henry Copeland (Blogads.com)
  Peter Arvai (Prezi)
  Peter Halacsy (Prezi)
  Zsolt Remenyi (Pressflex Kft)

  Summary
  In theory, with global brands, instant communication and efficient markets, innovative sites in one country should be quickly copied in others. But cultural idiosyncrasies, language barriers and entrepreneurial egos often conspire to limit the diffusion of innovation.  This panel looks at the web culture in Hungary, a European innovation hub, to evaluate its web imports and exports. Are entrepreneurs overlooking opportunities for innovation arbitrage between countries?

search:
  Innovation: What Happens in Budapest Stays in Budapest? Henry Copeland Blogads.comPeter Arvai PreziPeter Halacsy PreziZsolt Remenyi Pressflex Kft


name_last: Persona-fication or: Falling in Love with a Bot
name: Persona-fication or: Falling in Love with a Bot
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/Persona-FicationOrFallingInLove.png
website_link: http://thedailybunch.com
hashtag: #botlove
event_category: Social Graph
event_sub_category: Solo
search: Persona-fication or: Falling in Love with a Bot Kyle Bunch The Daily Bunch
original_serial: event_IAP6719
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Kyle Bunch (The Daily Bunch)

  Summary
  By the time SXSW ‘11 kicks off, there will be well over 500 million “people” on Facebook and well over 250 million on Twitter. 

  We used to ask how many of the users on sites like MySpace had a real person on the other end.  Today, as increasing sophisticated bots and artificial intelligence intersect with the simplified relationships that fill our social media spaces, we have passed the point where that really matters. The collective cry of the bots grows ever louder: 'If you poke us, do we not tweet?'

  Social touchpoints like toll-free numbers have long been manned by automated systems designed to put a barrier between the customer and the people behind the scenes. Is it any surprise that the same tactics are being used when it comes to social media?

  This isn't just companies. The virtual world has always offered an opportunity to become someone else, from the earliest BBS and chat room environments to MMORPGs and now social networks. Even if you're not talking to a company-created bot, there's a good chance you're talking to someone pretending to be someone vastly different than their real world doppleganger.

  When we establish relationships with people we've never met IRL, where does someone become real? And for someone looking for interactivity, how much does ‘real’ matter? If a relationship is little more than passing timely and relevant links and media back and forth, is finding out that you're sharing a friendship with a bot really such a bad thing?


name_last: Unfamiliar Friends Party
name: Unfamiliar Friends Party
name_index: U
picture_big_url: http://img.sxsw.com/2011/bands/42672.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/unfamiliar_friends_party-welcome_to_ufp.mp3
website_link: http://www.myspace.com/unfamiliarfriendsparty
youtube_link: http://www.youtube.com/watch?v=YI0fn_IvL1Q
event_category: Showcase
event_sub_category: Electronic
search: Unfamiliar Friends Party
original_serial: event_MS12565
original_venue_serial: Lamberts
description:
  Unfamiliar Friends Party was established in late 2007 by Lilybeer, Hollistar, Koko and Djust. With the experiences on composing music on the laptops, the electronic-rock setup, and the on stage performance, combine with the passion for the electronic dance music, Unfamiliar Friends Party was soon on their track creating music. In just a year, Unfamiliar Friends Party has participated in 2 compilation albums and performed in each major music festivals and livehouse in Taiwan. They also collaborated with artists from different fields in Taiwan this year. Their music has often been categorized as computer game music and watching them perform gives the audiences an experience to place themselves in a computer gaming environment. Unfamiliar Friends Party released their first EP 'WE ARE SO WISE' in 2009, first mini album 'headstrong' in 2010  (all Mastered by Mile Marsh),


name_last: Brave New World: Debating Brands' Role as Publishers
name: Brave New World: Debating Brands' Role as Publishers
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BraveNewWorldDebatingBrands.jpg
website_link: http://www.getcurata.com
hashtag: #curatedebate
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP6685
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Gary Kim (Carrier Evolution)
  Joe Pulizzi (Content Marketing Institute)
  Lora Kolodny (TechCrunch)
  Pawan Deshpande (HiveFire Inc)
  Tom Ashbrook (NPR)

  Summary
  Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.

search:
  Brave New World: Debating Brands' Role as Publishers Gary Kim Carrier EvolutionJoe Pulizzi Content Marketing InstituteLora Kolodny TechCrunchPawan Deshpande HiveFire IncTom Ashbrook NPR


name_last: Life in a Day
name: Life in a Day
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F31451.jpg
website_link: http://www.youtube.com/lifeinaday
event_category: Screening
event_sub_category: Documentary Feature
search: Life in a Day Kevin Macdonald
original_serial: event_FS11542
original_venue_serial: Alamo Lamar C
description:
  Director: Kevin Macdonald
  VARIOUS | 95 minutes


  On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube to take part in Life in a Day, a historic cinematic experiment to create a documentary film about a single day on earth.  Oscar-winning director Kevin Macdonald and a team of editors whittled down over 80,000 clips (and more than 4500 hours of footage) into a 90-minute film that gives an honest and inspiring glimpse of our world.


  Preceded by: 
  The D Train
  Director: Jay Rosenblatt
  World Premiere | USA, 2011, 5 MIN


name_last: Kim Taylor
name: Kim Taylor
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/463.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kim_Taylor-lost_and_found.mp3
website_link: http://www.kim-taylor.net
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Kim Taylor
original_serial: event_MS11990
original_venue_serial: Creekside at Hilton Garden Inn
description:
  While originally from sunny Florida, the smokey and emotion- 
  ally dynamic music of Kim Taylor was birthed from the rolling 
  hills within the regionally ambiguous, socially complex milieu of 
  Cincinnati. And only the multifaceted cultural smattering within 
  America’s first great boom town could have cultivated the wide 
  range of pensive, soaring, and intimate songs that make up Little 
  Miracle. A favorite of NPR’s World Cafe, and handpicked by Ron 
  Sexsmith, Grace Potter & The Nocturnals, and Over the Rhine to 
  support, Taylor’s past success has all been leading up to her most 
  mature and expansive full length to date. 
  Written and recorded in The Maid’s Room, an old haunt of Rufus 
  Wainwright, within a week, Little Miracle is minimal and direct 
  – little more than piano, acoustic guitar, and percussion – while 
  teeming with candid emotion and sonic spaciousness that will 
  intrigue fans of Cat Power and Hope Sandoval. Kim’s gorgeously 
  raspy, jazz-informed vocals conveys a welcome earnestness lost on 
  so many so-called troubadours. Kim Taylor departs the Queen City 
  at the end of the summer to share her smokey ballads and narra- 
  tive tales across the nation. Little Miracle is out September 21st.


name_last: Prince Rama
name: Prince Rama
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/567.jpg
website_link: http://www.princerama.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Prince Rama
original_serial: event_MS13517
original_venue_serial: Mohawk
description:
  Spawned from the vernal heat of the Florida swamps amidst swirling patterns of pine orchards and pre-Columbian artifacts, Prince Rama was whispered into the ears of Taraka Larson, Nimai Larson, and Michael Collins in the summer of 2007 by the clanging of prayer bells and goat-skin drums. They left the Hare Krishna farm where they were staying to go to art school and form a creative nucleus in Boston. There, their engaging and often unpredictable ritualistic live shows attracted a rapid cult following, replete with collective chants, werewolf summonings, Sanskrit invocations, and the distribution of various handmade percussion to members of the audience.
   
  In spring 2009 the group departed from Boston and went on a series of extensive tours across the US and Europe, culminating in a tragic car robbery in which all their equipment got stolen. Thanks to an overwhelming outpouring from friends, family, and fans, the group was catapulted to rebuild and reinvent themselves from the ground up to make a unique new sound surcharged with a renewed sense of awe, gratitude, and urgency. The trio moved to Brooklyn, and with their new instruments wrote and recorded Shadow Temple, produced with the help of Rusty Santos and Dave (Avey Tare) and Josh (Deakin) of Animal Collective for release on Paw Tracks in September 2010.


name_last: Machine Learning and Social Media
name: Machine Learning and Social Media
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MachineLearningAndSocialMedia.jpg
website_link: http://www.lithium.com
hashtag: #smm
event_category: Emerging
event_sub_category: Solo
search: Machine Learning and Social Media Bruce Smith Lithium Technologies Inc
original_serial: event_IAP7209
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Bruce Smith (Lithium Technologies Inc)

  Summary
  Social media applications encounter messy user-generated data in blog posts, status updates, tweets, user profiles, etc. These documents contain free-form text that obeys no particular rules of grammar, punctuation or spelling. If the data is so messy, how can a computer program recognize adult content or hate speech or spam? How can a computer program tell the difference between an advertisement and a product review? How can a computer program distinguish between a positive and a negative product review? Machine learning offers some solutions. For example, given sample tweets labeled (by people) as spam or non-spam, machine learning tools can generate a program (or model) that makes similar judgments. You could use this in your application to filter out tweet spam. I will describe some machine learning tools, how to acquire, label and manage training data and how to extract features from your documents. I will also talk about choosing the right technique for a problem, measuring quality and improving your model over time, and integrating a machine learned model with your application. Coming out of this session, you will know where you might use machine learning in your applications, and you will know how to get started.


name_last: The Warriors ATX
name: The Warriors ATX
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/3834.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Warriors_ATX-All_Good.mp3
website_link: http://www.warriorsatx.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The Warriors ATX
original_serial: event_MS14682
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  The W.A.R.R.I.O.R.S. ATX 

  Austin, Texas. Home of the University of Texas Longhorns, 6th Street, and the annual SXSW (South by Southwest) music festival. 

  It’s also been dubbed “The Live Music Capital of the World.” And as part of the Bible Belt, one would think that a quality Christian rap collective like The W.A.R.R.I.O.R.S. ATX would find an easy path to both exposure and acceptance.

  “On the contrary, it’s been an uphill grind,” group member Ahmad “Victorious” Bell said. “Just because there are venues all across town that offer live music every night of the week doesn’t mean that they want to hear what we’re pushing.”

  “Believe me, the Gospel of Jesus Christ is still a touchy and often unpopular subject in this very liberal town. Shoot, this is the place where the modern atheistic movement was born!”

  Still, the The W.A.R.R.I.O.R.S ATX press on.

  The group (whose name stands for We Are Righteous Redeemed Invaders Of Reality) has been together for about six years and comprised of Bell, Ervin Jackson (Swerv), and Corey Anderson (Proof).

  In 2004, The W.A.R.R.I.O.R.S. ATX became the first Christian rap group in the central Texas area to have their music played on a secular top 40 station. They followed that up with a ministry performance at ME TV (a regional television network) that was in regular rotation. 

  They’ve also repeatedly performed at SXSW (South by Southwest) and seen their “Warriors Anthem” video receive airplay on both BET and The Gospel Music Channel.

  God has entrusted them to minister alongside a virtual “Who’s Who” of Christian hip hop including: Lecrae, FLAME, Tedashii, The Cross Movement, Braille, Da’ T.R.U.T.H., Tre 9, Corey Red, and Precise. They have also been honored by their peers with a Texas Holy Hip Hop Achievement Award for XXXX and Perseverance Award from The Texas Gospel Announcers Guild.

  “I’ve known the guys in The W.A.R.R.I.O.R.S. ATX for over five years now and seen their servant hearts and passion for ministry. Adding them to our family just seemed like such a natural fit,” Much Luvv Records owner Bobby “Tre9” Herring said. Ministry first music second!


name_last: Cool Nutz
name: Cool Nutz
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2281.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cool_Nutz-Monster_Up.mp3
website_link: http://www.coolnutz.net
youtube_link: http://www.youtube.com/watch?v=A0JuqDCeBnI
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Cool Nutz
original_serial: event_MS11071
original_venue_serial: Nuvola
description:
  Growing up in Northeast Portland, OR, Terrance Scott pka Cool Nutz always kept his eyes on the prize. Hip-Hop culture had always played a huge role in his life, but at no point did he think that Hip-Hop culture and business would mix to put food on the table. Using Run DMC’s “Rock Box” as his initial inspiration, Cool Nutz teamed up with childhood friend Bosco Kante to start their pursuit of the dream. 

  From the early days basement studio, to tours of Europe, Cool Nutz has represented Portland Hip-Hop not only on a local level, but has carried the city on his back on a global level. 

  From the vocal booth to the boardroom, Cool Nutz and Bosko went from aspiring artist and producer to the heads of independent powerhouse record label Jus Family Records. Using Jus Family Records as the outlet to release albums from Cool Nutz, it was also the vehicle to release titles from G-Ism, Maniac Lok, Izaya, Luni Coleone & Cool Nutz, D.B.A., and Kenny Mack. 

  With 7 critically acclaimed solo albums under his belt: Dis Niggaz Nutz(1993), Harsh Game For The People(1995), Speakin Upon A Million(1997), Verbal Porn(1999), Collabos(2001), King Cool Nutz(2007), and The Miracle(2008), Cool Nutz has stood up to the test of time, and is the blueprint of longevity and relevance from a truly independent perspective. 

  From features in national publications The Source, Scratch, XLR8R, Spin, Murderdog, and more, to cover stories in regional publications Willamette Week, The Portland Mercury, The Oregonian A&E, Eugene Weekly and more, Cool Nutz has proven that his musical creations and career moves are more then press worthy. 

  With over 500 shows under his belt, Cool Nutz has graced the stage with the likes of Wu-Tang Clan, The Game, Ice Cube, Ludacris, Tech N9ne, E-40, Too Short, Mac Dre, Bone Thugs N Harmony, Trick Daddy, Run DMC, The Clipse, The Cool Kids, Common, The Dogg Pound, Sir Mix A Lot, Redman, The Grouch, 2 Live Crew, Andre Nickatina, Baby Bash, and more. 

  Cool Nutz has seen the highs and lows of this ever-changing music business. From the excitement of signing recording deals with Big Beat/Atlantic Records and Universal Records, to the disappointment of seeing those deals take a left turn for the worst. But with the mindset of a champion, Cool Nutz would only persevere to have his biggest recorded successes on Jus Family Records. 

  Understanding that diversity is the key to success in any business environment, Cool Nutz has applied his skills and business acumen to open many doors for not only himself, but the City of Portland as well. From Clearchannel Radio’s Northwest Breakout Radio Show, The Portland Oregon Hip-Hop Festival, and Executive Branch Management, Cool Nutz has used his professional moniker to create revenue, opportunity, and a very fruitful business career. 

  Standing as a testament of quality, creativity, integrity, selflessness, and professionalism, Cool Nutz’s career is still in full swing. With his recent signing to Suburban Noize Records, he will release his most polished work to date on the “Young Obama” album and Cool Nutz “Incredible”, which was produced entirely by upcoming beatsmith Terminill, which are scheduled for an early 2010 release. 

  Make sure that you check out: www.JusFamilyRecords.com and look up these other titles at www.CDBaby.com: 

  Cool Nutz-Harsh Game For The People Cool Nutz-Verbal Porn Cool Nutz-Speakin Upon A Million Cool Nutz Presents: Collabos Cool Nutz 'King Cool Nutz' G-Ism feat. Cool Nutz-On A Mission Maniac Lok-I'm Back Maniac Lok 'Turf Bread and Street Cred'


name_last: Headhunter aka Addison Groove
name: Headhunter aka Addison Groove
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3381.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Headhunter_aka_Addison_Groove-Footcrab_VIP.mp3
website_link: http://www.myspace.com/dubstepheadhunter
event_category: Showcase
event_sub_category: Electronic
search: Headhunter aka Addison Groove
original_serial: event_MS13160
original_venue_serial: Barcelona
description:
  Anthony Williams aka Addison Groove started out life under a different pseudonym altogether, that of Headhunter, under which he achieved legendary status within the dubstep scene. With an LP and 12” releases on the influential Tempa label stretching back to 2007, his work at the deeper end of the dubstep spectrum has graced the label an impressive 7 times, a figure matched only by luminaries such as Skream & Horsepower Productions. This work looked set to continue until 2010 when, seemingly out of nowhere, he crafted one of the biggest bass music tracks of the decade, ‘Footcrab’, under the new name of Addison Groove.

  The response to ‘Footcrab’ was phenomenal, receiving critical and commercial success in equal measure across the dance music scene. Getting plays not only from the dubstep DJs that Williams was used to reaching, it also found its way into the record boxes of techno and house heavyweights such as Surgeon, Ricardo Villalobos and Mr Scruff, bringing an enormous new audience to his music in the process. Taking influences from the Chicago ghetto tek and juke scenes, Addison Groove’s impact on UK bass music has been colossal and unprecedented, sparking a huge interest in these styles from his peers and the listening public alike.

  Progressing at a breakneck pace, he was quick to develop a live 808 show which has graced some of the finest nightclubs in the world including Fabric, London and Berlin’s infamous Berghain. With his hectic touring schedule including USA, Australia, New Zealand, Asia and numerous dates in Europe, he continues to bring his hybrid sound to captivated audiences across the globe.


name_last: France Technology Summit
name: France Technology Summit
name_index: F
hashtag: #francetech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00633
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Andrew Bullen (Cap Digital)
  Guillaume Decugis (Scoop.it)
  Marie-Catherine Beuth (Le Figaro)
  Patrice Vanoni (French Consulate Texas)
  Stephane Distinguin (faberNovel)

  Summary
  The France Technology Summit will provide an hour-long exploration of the new media scene in France. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in France, then be sure to attend this session!

search:
  France Technology Summit Andrew Bullen Cap DigitalGuillaume Decugis Scoop.itMarie-Catherine Beuth Le FigaroPatrice Vanoni French Consulate TexasStephane Distinguin faberNovel


name_last: Road to Nowhere
name: Road to Nowhere
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F22011.jpg
website_link: http://www.roadtonowherethemovie.com/
youtube_link: http://www.youtube.com/watch?v=ufJg6m7MmeQ
event_category: Screening
event_sub_category: Narrative Feature
search: Road to Nowhere Monte Hellman
original_serial: event_FS11454
original_venue_serial: Alamo Lamar C
description:
  Director: Monte Hellman
  USA | 121 minutes
  monterey media


  Starring:
  Shannyn Sossamon, Tygh Runyan, Dominique Swain, Cliff De Young, Waylon Payne, John Diehl, Fabio Testi


  There’s a murky tenuous balance between reality and fiction; particularly when it involves a beautiful young woman, murder, a powerful politico, a missing fortune and suicide.

  A passionate filmmaker creating a film based upon a true crime casts an unknown mysterious young woman bearing a disturbing resemblance to the femme fatale in the story. Unsuspectingly, he finds himself drawn into a complex web of haunting intrigue, obsessed with the woman, the crime, her possibly notorious past and the disturbing complexity between art and truth.  

  From the Smoky Mountains of North Carolina to Verona, Rome and London, new truths are revealed and clues to other crimes and passions, darker and even more complex are uncovered.


name_last: Woodsman
name: Woodsman
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/1736.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Woodsman-Insects.mp3
website_link: http://www.myspace.com/woodsmanman
event_category: Showcase
event_sub_category: Rock
search: Woodsman
original_serial: event_MS12108
original_venue_serial: Soho Lounge
description:
  Woodsman is an experimental ambient post-psychedelic band based in Denver, CO. The quartet contains two totemic percussionists and two sonic animators who employ electric guitars, feedback loops, and recorded samples to build the dreamy astral soundscapes that define Woodsman’s sound. Influenced by hazy mountain passes, the cinema of Stan Brakhage, and early 1970’s improvisational recordings by Miles Davis Woodsman has crafted aural offerings that are uniquely their own.


name_last: Brian Halligan
name: Brian Halligan
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/gdead.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Brian Halligan
original_serial: event_OE00575
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.


name_last: DRAGONSLAYER
name: DRAGONSLAYER
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F29476.jpg
website_link: http://dragonslayermovie.com/
youtube_link: http://www.youtube.com/watch?v=8G6o2pM-050
event_category: Screening
event_sub_category: Documentary Feature
search: DRAGONSLAYER Tristan Patterson
original_serial: event_FS11208
original_venue_serial: Alamo Lamar A
description:
  Director: Tristan Patterson
  USA | 74 minutes


  “There’s a bunch of empty pools and a bunch of fucked up houses.  That’s why I’m here.  I’m here to skate.  But besides skating, I want to go see waterfalls, I want to go see rockslides, I want to go fishing, I want to go in a canoe, I want to go exploring in the woods… There’s no woods here, but we’ll find something.”

  Killer Films presents the transmissions of a lost kid falling in love in the suburbs of Fullerton, California.  Featuring skateboarding, the usual drugs, and stray glimpses of unusual beauty.


name_last: Can You Trust Me?
name: Can You Trust Me?
name_index: C
website_link: http://saltbranding.com
hashtag: #Trust?
event_category: Greater Good
event_sub_category: Core Conversation
search: Can You Trust Me? Paul Parkin SALT Branding
original_serial: event_IAP8269
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Paul Parkin (SALT Branding)

  Summary
  It’s no secret that it’s been a tough time for some of the world’s most trusted brands—BP, Google and Facebook are just a few of the companies that have been recent victims of brand erosion. In the digital age, information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day a brand is synonymous with trust for millions of people, the next day it’s being dragged through the digital mud by a few over a product recall or privacy violation. Unfortunately, it’s happening faster and with bigger implications and greater transparency than ever before. Consumers have stopped basing their trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that inspire trustworthiness. In fact, it seems the very definition of “brand trust” is morphing as rapidly as technology is. More often, an increasingly-skeptical public is flocking to the web for real-time information and social network commentary posted by “officials” or by anyone else with an Internet connection and an axe to grind.

  Paul Parkin, Founding Partner of SALT Branding and expert on brand building, will provide an overview of the ever-evolving “brandscape” and share strategies for building and maintaining brand trust online and offline. He will also discuss how to best redefine and measure brand trust across different generations—Baby Boomers, Gen X and Gen Y—and why consumer collaboration will be key for marketers in the years to come.


name_last: Motion Graphics Meet Up
name: Motion Graphics Meet Up
name_index: M
event_category: Meet Up
event_sub_category: Meet Up
search: Motion Graphics Meet Up Amanda Boesen amandaboesen.com
original_serial: event_IAP000623
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Amanda Boesen (amandaboesen.com)

  Summary
  The motion graphics Meet Up is an informal session slated to introduce you to your peers and others interested in motion graphics -- a place to discover / network with the specific type of people you want to network with. This Meet Up is definitely not a panel session -- nor does it offer any kind of formal presentation or AV setup. On the contrary, it provides a space where many different conversations can (and will) go on at once. Share, commiserate, ideate, and maybe even solve a problem or two. What are you working on? How have the changes in technology helped or hindered you, and what challenges or opportunities do you see on the horizon? What do you love about your job? Or just: why don't local television stations invest in better motion graphics professionals?! This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in motion graphics. Cash bar onsite.


name_last: How to Make Money with Social Media
name: How to Make Money with Social Media
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HowToMakeMoneyWithSocialMedia.jpg
hashtag: #SOCIALROI
event_category: Book Reading
event_sub_category: Book Reading
search: How to Make Money with Social Media Jamie Turner BKV's 60 Second Marketer
original_serial: event_IAP000387
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Jamie Turner (BKV's 60 Second Marketer)

  Summary
  If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.

  Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.

  If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.


name_last: Jay Frank
name: Jay Frank
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/Jay_Frank.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Jay Frank
original_serial: event_OE00443
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Jay Frank, the author of Futurehit.DNA, will be stopping by the SX Bookstore following his panel appearance to greet fans and sign copies of his book.


name_last: The Future of Content is Personal
name: The Future of Content is Personal
name_index: F
event_category: Future of Journalism
event_sub_category: Dual
search: The Future of Content is Personal Alisa Volkman Nerve.comRufus Griscom Nerve Media
original_serial: event_IAP000410
original_venue_serial: Sheraton
description:
  Room: Capitol View Terrace

  Participants:
  Alisa Volkman (Nerve.com)
  Rufus Griscom (Nerve Media)

  Summary
  Rufus Griscom and Alisa Volkman, the husband-wife team behind Nerve.com and Babble.com, describe why 'taking content personally' is more and more critical to building successful online content companies. 

  We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors. 

  In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from 'punditry' — from speaking engagements and other forms of personal brand licensing. How can publishers succeed in this environment? How can content creators succeed in this environment? Rufus and Alisa don’t have all the answers, but they promise to overshare about their experiences building websites while blogging, writing a book and raising a family.


name_last: Weinland
name: Weinland
name_index: W
picture_big_url: http://img.sxsw.com/2011/bands/407.jpg
website_link: http://www.weinlandmusic.com
event_category: Showcase
event_sub_category: Pop
search: Weinland
original_serial: event_MS12372
original_venue_serial: Barbarella
description:
  “Beneath Portland, Ore.’s nationally-recognized layer of musical talent lies a bedrock of more than one thousand working bands throughout the metropolitan area. Among these up-and-coming acts, Weinland stands out as one of the most promising.” — PASTE MAGAZINE

  WEINLAND, a soon to be well known quintet from Portland, Oregon, has spent the last few years filling rooms and winning fans throughout the pacific northwest.  WEINLAND has received accolades from Paste Magazine, USA Today, iTunes, Entertainment Weekly, and NPR. 

  Below is the album bio for the band's most recent record, Breaks in The Sun (Badman Recording Co 2009):


  It’s uncommon for a contemporary artist to create a timeless album, an album that is both surprising and comforting. Yet after only a few listens to the new record from WEINLAND, a soon to be well known quintet from Portland, Oregon, you’ll know it’s still possible. Their achievement is celebrated on Breaks In The Sun, the follow up to 2008’s critically acclaimed La Lamentor (Badman Recording Co.), and the manner in which they wrote and recorded this collective work.

  Principal songwriter, guitarist and vocalist Adam Shearer explains: “We recognized the ‘70s-ness of our choice to book and arrive for studio time without a single completed song… and we embraced it.“

  Working with close friend Adam Selzer (M. Ward, Norfolk & Western) and Badman label head Dylan Magierek at Type Foundry Studios for two weeks without a break, sometimes as many as 16 hours a day, Breaks In The Sun was committed to 2” tape amidst sleep deprivation, whiskey consumption, and trust. The result is a collection of songs full of intimacy and excitement.

  “There’s something magical about the way a new song sounds the first time you play it. That’s a feeling we’re always trying to recreate,” says Shearer, “and in this case we got it to tape as it happened, at conception.”

  The characters in Shearer’s lush songs are often tense, morose and struggling, but they’re informed by a wry, celebratory hope and surrounded by a measured calm that runs through the entire album. It’s this calm sense of knowing which foils the emotional complexity in Shearer’s lyrics, that and the gorgeously subdued vocal harmonies, atmospheric finger picking, dobro, cellos, violins, brushed drums, melodica, mandolin, honeyed pedal steel, piano, melodic low end, and subtle percussive minutiae. The subjects’ tribulations find them navigating broken trust, love, lust, poverty, and addiction, but they’re safe, warm, introspective, and respectful of the experience. As such, Breaks In The Sun is the most optimistic batch of songs Shearer has written to date.

  Also to note, this record showcases an even higher realm of collaboration for WEINLAND; pianist Paul Christensen wrote the music for “Piano Hymn” and co-wrote the music for “Piano Interlude” and the title track “Breaks in the Sun.”

  In the current economic climate independent musicians around the country are struggling to make ends meet and keep the proverbial wheels turning, WEINLAND included… The band, all having quit or lost their jobs after 2008’s touring season, faced difficult choices in the decision to release this record. After much thought and careful consideration, the band cashed out their 401(k)’s, emptied their bank accounts, and put everything they had into making sure Breaks In The Sun would see the light in 2009.

  WEINLAND will tour relentlessly, in support of Breaks In The Sun, throughout the year.

  Breaks In The Sun is coming May 5th on CD and digital from Badman Recording Co. (My Morning Jacket, Hayden, The Innocence Mission, Mark Kozelek) and on Vinyl from Jealous Butcher Records (M.Ward, The Decemberists, Laura Veirs).


name_last: NFC and RFID, How It Will Change Mobile
name: NFC and RFID, How It Will Change Mobile
name_index: N
website_link: http://www.molorewards.com
event_category: Future15
event_sub_category: Future15
search: NFC and RFID, How It Will Change Mobile David Berkowitz 360i
original_serial: event_IAP5418
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  David Berkowitz (360i)

  Summary
  How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase. 

  Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.


name_last: Groenten
name: Groenten
name_index: G
picture_big_url: http://img.sxsw.com/2011/films/F31176.jpg
website_link: http://vimeo.com/user4683238
event_category: Screening
event_sub_category: Texas High School
search: Groenten Max Montoya
original_serial: event_FS11635
original_venue_serial: Alamo Lamar C
description:
  Director: Max Montoya
  USA | 4 minutes
  Max Montoya


  Starring:
  Andrew Fields, Grant Unell, Sam Levinger, Max Montoya


  Groenten opens up with a lone cowboy reminiscing about the past by a fire. He remembers the story of BIll Hickins', a notorious gunslinger, defeat by 'the kid'. The next scene opens up with Bill Hickins and 'the kid' preparing to duel. Bill Hickins is shot down by 'the kid' and the film ends.


name_last: Massive Concepts in the Department of Art
name: Massive Concepts in the Department of Art
name_index: M
website_link: http://www.theartdepartment.org
hashtag: #theartdept
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP8304
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Brendan Harkin (X Media Lab)
  Jaclyn Havlak (The Art Department)
  Jason Manley (The Art Department)
  Lorne Lanning (oddmobbs.com)
  Rick Boyko (VCU Brandcenter)

  Summary
  Ask any working artist striving for more than 'avoiding starvation', and they will probably agree that the path to individual creative success is a seemingly never-ending journey of small but glorious accomplishments, devastating failures of epic proportions, and a series of life lessons learned the hard way. It's safe to say that each artist, at one time or another in their 'creative life', finds themselves aspiring to achieve their personal dreams by studying the ways of those they find most inspiring.  The paths to their individual creative success are closely documented and can be taught and adapted in the pursuit of your own ambition. See beautiful content along with the story of the founding, development and resulting global creative success of the multimedia triptych comprised of Conceptart.org, Massive Black and The Art Department and that of the individual award winning artists.  The paths to success are known and while each individual journey is unique, these proven methods and ideals will help any artist or firm in their efforts to make it - not break it.

search:
  Massive Concepts in the Department of Art Brendan Harkin X Media LabJaclyn Havlak The Art DepartmentJason Manley The Art DepartmentLorne Lanning oddmobbs.comRick Boyko VCU Brandcenter


name_last: Startup America: Reducing Barriers
name: Startup America: Reducing Barriers
name_index: S
event_category: Special Programming
event_sub_category: Panel
original_serial: event_IAP000437
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Grand Ballroom

  Participants:
  Aaron K. (Ronnie) Chatterji (White House Council of Economic Advisors (CEA))
  Aneesh Chopra (Office of Science & Technology Policy)
  Scott Case (Startup America Partnership)
  Sean Greene (U.S. Small Business Administration)
  Todd Park (US Department of Heath and Human Services)

  Summary
  Entrepreneurs are a powerful economic force.  They create jobs, grow businesses, and develop the innovations on which America thrives.  In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success.  On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.  As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.

search:
  Startup America: Reducing Barriers Aaron K. (Ronnie) Chatterji White House Council of Economic Advisors (CEA)Aneesh Chopra Office of Science &amp; Technology PolicyScott Case Startup America PartnershipSean Greene U.S. Small Business AdministrationTodd Park US Department of Heath and Human Services


name_last: The Soft Moon
name: The Soft Moon
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3522.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Soft_Moon-Breathe_the_Fire.mp3
website_link: http://www.myspace.com/thesoftmoon
event_category: Showcase
event_sub_category: Avant/Experimental
search: The Soft Moon
original_serial: event_MS13252
original_venue_serial: Nuvola
description:
  The Soft Moon began as the one-man project of Luis Vasquez in the Mojave Desert years ago. Now a San Francisco resident, Vasquez has teamed with Damon Way and Justin Anastasi to integrate an electronic sound with the frenetic pathos roots of Afro-Cuban music. 

  The Soft Moon’s first single, Breathe the Fire, was released in March 2010 on Captured Tracks, followed by its self-titled debut album in November 2010. In this short time, The Soft Moon has been featured on Electronic Beats’ “Ones to Watch” and Owl Mag’s “Best Albums of 2010,” alongside indie giants Arcade Fire, Freelance Whales and Sleigh Bells.


name_last: Tugs
name: Tugs
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F28946.jpg
website_link: http://www.tugsfilm.com
event_category: Screening
event_sub_category: Documentary Short
search: Tugs Jessica Edwards
original_serial: event_FS11790
original_venue_serial: Alamo Lamar A
description:
  Director: Jessica Edwards
  USA | 10 minutes
  Film First Co.


  Starring:
  Glenn Miller, Fred Kosnac III, Veronica Kosnac-Rafone


  Set against the backdrop of one of the world’s busiest harbors, TUGS is an ode to the hardest working boats on the waterways and the people who pilot them. Once filled with scallywags and salty dogs, the marine towing industry in New York City has matured, but the traditions of family, community, and hard work persevere. Lyrically realized, TUGS admires the legacy and longevity of the boats and the strength of their position in the country’s history and future.


name_last: Talking Sound: A BMI Conversation
name: Talking Sound: A BMI Conversation
name_index: T
event_category: OTHER
event_sub_category: Various
search: Talking Sound: A BMI Conversation Doreen Ringer-Ross BMI
original_serial: event_FP990164
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Participants:
  Doreen Ringer-Ross (BMI)

  Summary
  A conversation between BMI’s Doreen Ringer-Ross and a special musical guest, to be announced later.

  A conversation between BMI’s Doreen Ringer-Ross and a special musical guest, to be announced later.


name_last: Tapping the Crowd to Remap the World
name: Tapping the Crowd to Remap the World
name_index: T
event_category: Design / Development
event_sub_category: Solo
search: Tapping the Crowd to Remap the World Diann Eisnor waze
original_serial: event_IAP000500
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Diann Eisnor (waze)

  Summary
  Over the past 20 years, less-than accurate geographic maps have been developed at enormous cost with no system in place to keep them up to date. Without this kind of realtime progress, people are at the mercy of these often outdated and unreliable maps, even on their GPS devices. To counteract the effect of faceless control over this integral facet of social infrastructure, people are beginning to turn to one another to collaborate and remap the world for themselves. How do they doing this? The trifecta of mobile devices, wheels, and the power to revitalize maps into a dynamic, living subculture.
    
  The phenomena of crowdsourced GPS has given rise to an era of self-motivated cartographers, helping each other map out the world for for the good and safety of all-- in real time. But street maps are only the beginning. These pioneers of the wild web are laying the foundation for the future of crowd-sourced geography, where everyone's input is needed to keep maps alive.

  This will be a highly-engaging panel that will dive into uncharted territory to explain the innovation and  importance of tapping the crowd to ensure a community-operated system of maps.


name_last: Bill Plympton
name: Bill Plympton
name_index: B
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Bill Plympton
original_serial: event_OE00598
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Legendary cartoonist Bill Plympton will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Independently Animated: Bill Plympton- The Life and Art of the King of Indie Animation.


name_last: King Kapisi
name: King Kapisi
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/45063.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/King_Kapisi-Salvation.mp3
youtube_link: http://www.youtube.com/watch?v=4upUprgj3Gg
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: King Kapisi
original_serial: event_MS14665
original_venue_serial: tenOak
description:
  One of the illest emcee producers hailing from the South Pacific with the ability to vibe audiences into his world of music. He brings to the stage an eclectic mix of rock, reggae, roots, drum n' bass, hip-hop, jazz, dubstep, dancehall, funk and r'nb. Kapisi usually performs with his six piece band however he plans to convert audiences with his live n direct deejay sound system.  Bring your sneakers!

  He released his debut single Sub-Cranium in 1998 with it hitting the New Zealand charts at No.8 in its first week.  Since then he has released three award winning albums and fifteen music videos.

  He has also played alongside acts such as Black Eye Peas, Janet Jackson, Moby, Beastie Boys, Red Hot Chilli Peppers, Talib Kweli, Metallica, Micheal Franti and Spearhead, Afrika Bambaata, Cold Crush Brothers, A.G, Lord Finesse, Dilated Peoples, Roots Manuva,  Coolio, The Fugees, Luciano, Jean Grae, Bunny Rugs and more.

  He is currently working on his fourth album Hip-Hop Lives Here featuring an array of artists including Rakaa Iriscience (Dilated Peoples), Monsta Ganjah, Che Fu, Bunny Rugs (Third World), Tha Feelstyle, Uptown Swuite, Luciano (Jamaican Reggae Star), Thaitanium, The Mint Chicks and more. Due for release May 2011.


name_last: The Crowdtap Launch Party: SXSWi's Can't Miss Party at Austin's Hottest Venue
name: The Crowdtap Launch Party: SXSWi's Can't Miss Party at Austin's Hottest Venue
name_index: C
event_category: Party
event_sub_category: Various
search: The Crowdtap Launch Party: SXSWi's Can't Miss Party at Austin's Hottest Venue
original_serial: event_OE00333
original_venue_serial: The Belmont
description:
  Crowdsourced music experience, internationally acclaimed VJ, achocolate tap and a surprise performance. Huge outdoor and rooftop space and sleek speakeasy interior. REGISTER TO ATTEND AT: Crowdtap.it


name_last: Pom Pom War
name: Pom Pom War
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/46064.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pom_Pom_War-sliced_up.mp3
website_link: http://www.myspace.com/pompomwar
event_category: Showcase
event_sub_category: Electronic
search: Pom Pom War
original_serial: event_MS13995
original_venue_serial: Spill
description:
  POM POM WAR BIO

  The collage of synth-garage melodies and trashy post-punk guitars of Pom Pom War hits savagely the Montreal local scene since it's creation in 2007. With infectious beats, a nasty energy and an act to remind you of your alien abduction or the sacrifice of a dirty disco-amazon, they created a considerable hype playing many shows in the city. Formed by guitar player Jonathan B. and 2 singers, Caro D. (former Hightops) and her brother Nico D., local electro showboy also known as Dusti. The formation as been récent joined by drummer Roberto Parada. The quartet declares war this spring with their first Ep simply called Allez! Prenez leurs armes.


name_last: Red Queen
name: Red Queen
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/39789.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Red_Queen-Forever_Rejected_and_Unknown.mp3
website_link: http://www.myspace.com/redqueenband
event_category: Showcase
event_sub_category: Rock
search: Red Queen
original_serial: event_MS12224
original_venue_serial: Habana Bar
description:
  Red Queen Band is an experimental electronic rock band  formed during 2005 in Mexico City by twin brothers Daniel and David, since their early days, Red Queen was well known for their aggressive, electronic and frenetic live shows.   These exciting shows ended up calling the attention of Alan Mcgee (Oasis, Glasvegas, The Libertines) dubbing the five piece Red McQueen during one of his visits to Mexico City.

  During 2007, Red Queen Band recorded their first studio EP,  consisting of a three track album produced by Yamil Rezc.  During this same year, Nike (Latin America) launched a campaign using the bands first single “Baby Machine” as the main theme for their TV advertisements. 

  In 2008, Rolling Stone magazine (Latin America) published an article about new upcoming Latin American bands. Red Queen was included as one of the most promising mexican underground rock bands.  Sonidos Urbanos (Urban Sounds), a book that covers the underground rock scene in mexico also recognized the band as one of the most influential groups in the mexican underground scene.

  In 2009, 'Hombre Vegetal' and 'La Palida', two singles from the band's spanish EP 'Adult Frutman', were constantly played through out the year and received great acceptance by latin audiences through Mexico´s top Rock/Alternative radio stations, Reactor (105.7 FM), Ibero (90.9 FM), RMX, Grita Radio and others. This exposure helped the band launch an extensive tour across Mexico.

  During 2010, Red Queen Band recorded and produced their first full length album “Talk Show Ghost”. The album’s frenetic glitch punk sound helped the band develop a new and exciting live show that has been referred constantly as a “must see show” by the mexican indie music scene and local media over the past few months.

  Red Queen Band are currently recording their next album and are preparing a U.S. tour.


name_last: Cultural Protectionism: Image Use at Burning Man
name: Cultural Protectionism: Image Use at Burning Man
name_index: C
website_link: http://www.burningman.com
hashtag: #BurningMan
event_category: Branding / Marketing
event_sub_category: Panel
search: Cultural Protectionism: Image Use at Burning Man Andrea Grace Burning ManRosalie Barnes Burning Man
original_serial: event_IAP6941
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Andrea Grace (Burning Man)
  Rosalie Barnes (Burning Man)

  Summary
  Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules.  They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.


name_last: Brett Anderson of The Donnas
name: Brett Anderson of The Donnas
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/Brett-Anderson.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Brett Anderson of The Donnas
original_serial: event_OE00426
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Stop by the SX Bookstore to meet Brett Anderson, vocalist and guitarist for The Donnas.


name_last: Fast Romantics
name: Fast Romantics
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/40255.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fast_Romantics-Cool_Kids.mp3
website_link: http://www.myspace.com/fastromantics
event_category: Showcase
event_sub_category: Rock
search: Fast Romantics
original_serial: event_MS12251
original_venue_serial: Speakeasy Kabaret
description:
  Artist Information

  Biography
  Fast Romantics formed in Calgary, Canada. It was in the heat of an indie-rock dance party. It was really late at night and there may have been whiskey or beer involved, but that doesn’t matter. What matters is that they all decided to make music together, and thank goodness they did.

  They’ve played Virgin fest along with Flaming Lips and Stone Temple Pilots. Opened for other awesome bands like The Stills and the Von Bondies. Won radio contests, and toured Canada twice.

  In 2009, they played a rock show in an Albertan farmer’s garage during a tornado. They were also flown to New York City by Spin Magazine and a fashion designer named John Varvatos, just to rock a giant sweaty concert at the former CBGB’s. And then there was that time that Jeremy Piven cut in and played drums with them. But it doesn't really matter if they’re in a farmhouse, on a legendary New York stage, or jamming with Ari Gold. Fast Romantics just want to make people feel good.

  In 2010, Fast Romantics saw their music placed in television shows like Vampire Diaries and Pretty Little Liars. They also worked with producer Howard Redekopp. He's produced the New Pornographers, Tegan and Sara, and Mother Mother. That's the sort of name-dropping that means that he is super good at making music. They made a new EP called “Kidcutter”. Also, a man named Mike Fraser has mixed everything they’ve done. He’s mixed bands like Franz Ferdinand, Elvis Costello, and Sam Roberts.

  Fast Romantics mean business. In fact they just set up camp in Toronto just so they can drive around and play one thousand shows a year. The new EP, released in July 2010, is now available on iTunes. Their debut LP, released in March 2009, is also available.

  The band is currently working on their sophomore LP, and looking forward to a tour of the US and Canada, including a showcase at SXSW, in March/April 2011.


name_last: Adult Rock Music Meeting
name: Adult Rock Music Meeting
name_index: A
hashtag: musicmeeting
event_category: Panel
event_sub_category: Media
original_serial: event_MP990157
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Sean Coakley (Songlines)

  Participants:
  Chris Douridas (KCRW FM)
  Don Strasburg (AEG Live Rocky Mountain)
  Katie DiMartile (WERS 88.9FM)
  Kelly Ransford (KMTT 103.7)
  Norm Winer (WXRT Radio)

  Summary
  The music meeting is a time-honored tradition at radio stations in which new music is played and judged. The SXSW version will feature an esteemed panel of music and radio pros listening to previously unheard songs from veteran acts and newcomers. How will these songs fit into radio? Who's the next big thing? The audience and panel will offer their opinion in this always-lively panel.

search:
  Adult Rock Music Meeting Chris Douridas KCRW FMDon Strasburg AEG Live Rocky MountainKatie DiMartile WERS 88.9FMKelly Ransford KMTT 103.7Norm Winer WXRT RadioSean Coakley Songlines


name_last: Dan Gillmor
name: Dan Gillmor
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/danmuglarge.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Dan Gillmor
original_serial: event_OE00555
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Dan Gillmor, director of the Knight Center for Digital Media Entrepreneurship at Arizona State University, will be stopping by the SX Bookstore to greet interested registrants and sign copies of his latest book, Mediactive.


name_last: Business Management for the Creative Mind
name: Business Management for the Creative Mind
name_index: B
website_link: http://artists-edge.com
hashtag: #bizmgmt
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Business Management for the Creative Mind Debra Russell Artist's EDGE
original_serial: event_IAP5446
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Debra Russell (Artist's EDGE)

  Summary
  The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in 'The E-Myth Revisited' as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry.  You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.


name_last: Flash is Dead! Long Live Flash!
name: Flash is Dead! Long Live Flash!
name_index: F
website_link: http://www.resource.com/lab/flash-is-dead-long-live-flash
hashtag: #flashdebate
event_category: Emerging
event_sub_category: Dual
search: Flash is Dead! Long Live Flash! Elliot Chong Resource InteractiveToby Miller Resource Interactive
original_serial: event_IAP6458
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Elliot Chong (Resource Interactive)
  Toby Miller (Resource Interactive)

  Summary
  Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that 'this' will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.


name_last: Fan Analytics for Dummies
name: Fan Analytics for Dummies
name_index: F
hashtag: fananalytics
event_category: Panel
event_sub_category: Other
original_serial: event_MP990145
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Liz Leahy (Section 101)

  Participants:
  Duncan Freeman (Indie Music Inc)
  Evangelia Livanos (5B Artist Management)
  Kirby Desmarais (Everything Independent)
  Wendy Laister (Magus Entertainment)

  Summary
  The growth of fan analytics services, and the technology development to actively engage with and understand your fan base, has provided salvation to artists who typically were not able to afford research being done by big marketing firms. By identifying who your fans are, what social networking sites they visit, what they will pay for and what they want the most, different products can be targeted at different levels of fandom. Today, even an artist with a developing fan base can use these analytics to produce a maintainable cash intake without having to rely purely on on a label and album sales. Learn how to get started as well as the key you need to build, manage and accelerate your fan base and your career.

search:
  Fan Analytics for Dummies Duncan Freeman Indie Music IncEvangelia Livanos 5B Artist ManagementKirby Desmarais Everything IndependentWendy Laister Magus EntertainmentLiz Leahy Section 101


name_last: The Level Spirits
name: The Level Spirits
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/41120.jpg
website_link: http://www.myspace.com/thelevelspirits
youtube_link: http://www.youtube.com/watch?v=QqsFe9m75sE
event_category: Showcase
event_sub_category: Rock
search: The Level Spirits
original_serial: event_MS11398
original_venue_serial: Easy Tiger Patio
description:
  Offered a record deal and cash to record their first album after just their second gig THE LEVEL SPIRITS decided to take their time - it all felt too good to rush.

  Before going in to record their debut THE LEVEL SPIRITS racked up over 70 shows in Melbourne and Sydney. The resulting album feels and sounds like a band who know how to play together - and like a band that knows what they want.

  Mining the sounds of the 50's and 60's and melding it into a rock and roll 'mixed tape' of all the members favourite sounds they have been steadily building a solid following in their hometown of Melbourne Australia. 

  The band comprises indi rock veterans as well as relative 'new comers'. Guitarist Julian Matthews played in the legendary Australian band 'The Stems' who's debut album was listed by Rolling Stone as one of Australia's top 100 albums of all time. Mark Mansour has played with Melbourne psychobilly legends 'KingPin 440' as well as recently playing bass for UK act Aqualung and country singer Krista Polvere on their recent tour around the US. Singer Molly Jean Morrison has been running a Burlesque troupe around Australia for a couple of years, THE LEVEL SPIRITS is her first band - although you wouldn't know it! Drummer Robert Urban has played around Melbourne doing session work and in a number of touring bands.

  The album is 10 tracks of pure rootsy rock and roll bliss, mixed by Australian Rock royalty Wayne Connolly and Rob Younger of Radio Birdman fame at Alberts Studios (AC/DC) it shows a maturity and swing most bands take years to perfect. Sometimes dark, sometimes fun THE LEVEL SPIRITS may just be your next favourite band.

  REVIEWS

  BEAT MAGAZINE ALBUM OF THE WEEK 
  'The Level Spirits are the band you want to revive ailing rock ’n’ roll spirits when the world is saturated with sycophantic talentless turds wed in unholy matrimony with the parsimonious commercial parasites who run the music industry.'
  January 19th, 2011 - LES FAVELL



  THE AU REVIEW
  'Well written, well performed and well produced, this album is one that will knock your socks off again and again. It’s fantastic to see Swamp Rock making a comeback in this age of plastic music.'
  January 20, 2011  — Dave Roberts


name_last: Boats
name: Boats
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/41046.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Boats-Chrome_Eyelids.mp3
website_link: http://www.myspace.com/boatthemusicband
event_category: Showcase
event_sub_category: Pop
search: Boats
original_serial: event_MS12160
original_venue_serial: The Marq
description:
  One night Mat Klachefsky got locked out of a friend’s house that he was supposed to be staying at until 4:00 in the morning.  He sat on the front steps and watched a group of drunk teenagers knock over ever giant orange road construction pylon on the road in front of the house.  Once the kids got to the last pylon, they gathered around it arm in arm and peed on it, so Mat wrote a song about a toothbrush commercial.

  Boats has a penchant for failure when it come to proper bios, so they went on Facebook and solicited suggestions on how to describe their music.  Results were mixed.  Bryan said to include “hairless cats, the 1972 Winter Olympics, fake moustaches, fast cars and faster women.”  Which we did but weren’t sure why.  Russ said that “the only reason Cannonballs, Cannonballs didn’t make my top ten was because I forgot to write one.”  Also not helpful, Russ.  Nettie, predictably, suggested we add “yeah, Boats!”  This was the end of experiment.

  Boats has trouble focusing on one topic.

  Boats makes music songs in Winnipeg, Manitoba, Canada.  Sometimes their songs are about fictional performing duos who have holes in their bodies and/or have a belief that they will one day give birth to a flock of birds.  Sometimes they are about winning the Superbowl.  Often they are about a string of unrelated incidents.  But there is always yelling, and there is always guitars, and there is always broken toy keyboards, and there is always horns, and there is always oooooo’s, and there is always fanfare, and there is always Mat Klachefsky yelping his guts into puddles in his powerful yet emasculating shriek of a singing voice.  At the end we are all sweaty.

  “Cannonballs, Cannonballs” will be released digitally in the U.S. on March 1st, 2011 by Kill Rock Stars.


name_last: Brownout
name: Brownout
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1694.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Brownout-Olvidalo.mp3
website_link: http://www.brownoutmusic.com
event_category: Showcase
event_sub_category: Funk
search: Brownout
original_serial: event_MS12807
original_venue_serial: Beauty Bar/Palm Door
description:
  If ever a band could boast having a complex genealogical tree, that band is Brownout. The eight-piece, Latin funk ensemble based in Austin, Texas, is both offspring and germinating seed to Grammy-Award winning Grupo Fantasma. The latter in turn traces its roots to when Austin based Blue Noise Band and The Blimp, from booming border town of Laredo, Texas, converged in its conception.

  Brownout may well be Grupo Fantasma's psychedelic Latin funk little brother, an offshoot of the collective that regularly backs Prince, its latest incarnation, or even its alter ego. What they are not is the sprawling conjunto's side project. Brownout has taken Grupo Fantasma's funk roots and blown them up. In the process they've taken on a life and developed a unique sound all their own. Aguilas and Cobras, the group's new album on Six Degrees Records (9/15/09), stands as testament to their one of a kind evolution.

  The band member's musical journey began as a revolt against the Mexican cumbias and Tejano music of their parents. Opting instead to immerse themselves in the worlds of Sly Stone, James Brown, and Mandrill, they were nurtured by soulful staccato drums, deep-in-the-pocket guitar riffs, and bawdy bass lines, elements that would provide the overriding arch for their sundry musical explorations. Eventually they migrated out of the garage and flocked four hours north into Austin's thriving music scene. Away from home they embraced their Latino heritage and as Grupo Fantasma they explored the cumbia rhythms they shunned as teenagers.

  Playing over 150 shows per year, including backing Prince at Coachella and on the Tonight Show With Jay Leno, Grupo Fantasma has performed in eight countries, in music festivals such as Bonnaroo and the New Orleans Jazz Festival, and played for U.S. troops stationed in Kuwait and Iraq. Somehow they even found the time to release a Grammy-nominated full-length, Sonidos Gold.

  Then came Brownout, a return to their coming of age forays into funk. Mostly instrumental, the band takes its cues from James Brown's J.B.'s and San Francisco's Malo, the Seventies act fronted by Carlos Santana's brother Jorge, but they infuse it with their particular vibe of border music hybridity and generous brushstrokes of trippy psychedelia.

  It's funny because we can be rehearsing with Grupo Fantasma one night and then the next night the same group of guys can go back to the rehearsal room and rehearse as Brownout and the music is completely different, Guitarist Adrian Quesada says.  We've been lucky enough to be performing sometimes, where there's a whole audience that's not even familiar with Grupo Fantasma when Brownout is playing and vice versa. We're definitely trying to keep the two separate. At the same time there's no point in trying to hide the fact that it's the same band.

  With soulful backbeats, psychedelic exploration, tough grooves and brassy streetwise accents, Brownout can already claim the kind of bona fides needed to stand on their own. 2008 saw the release of the crew's critically acclaimed debut album Homenaje, on the influential UK label Freestyle Records. Three years in the making, the album is a nod to the group's musical influences, hence the name, which means homage in English. To Brownout's surprise Homenaje became a cult-favorite and sparked the attention of international DJs, tastemakers and fans of cutting-edge music. The Austin Chronicle called it the sleeper hit of the year and lifestyle magazines such as Wax Poetics stated, Brownout has elegantly bridged their multiple musical universes, while XLR8R touted, A band like this restores faith that all may not be lost¦If this doesn't get the party started, y'all must be D.O.A.  Even the online urban authority Okayplayer weighed in, 'Reverence for the music of the Latin diaspora equal to that for dusted Funk, Soul, Jazz & Rock.

  To cut their sophomore effort Brownout wasted no time and rode the unstoppable wave of momentum right into the studio.  Band members hunkered down this past winter to record Aguilas and Cobras, a fifteen-track disc that's as dynamic as it is expansive. Brownout recognized their funk forbearers on Homenaje and on Aguilas and Cobras they've deftly avoided the pitfalls of being trapped in retro revival formulas. The new music is an adventurous amalgam of psychedelic haziness, anchored by the driving percussion of Afro-Latin-funk and vocal arrangements inspired by psychedelic Motown arrangements like The Temptations.  Brownout decided to purposefully omit the typical funk growler, opting instead for the unexpected vocal guest.

  With this particular record we tried to take it in different directions trying to use vocals and certain things on the songs that you wouldn't expect on a funk song or on a Latin funk song, Quesada explains. Almost every tune with vocals on it was trying to really take the music on a wide left turn. We feel like we've already paid homage to the music before us and all of our influences and now we're really trying to see if we can actually take the music somewhere and put our own stamp on it.


name_last: What's In Your Virtual Wallet?
name: What's In Your Virtual Wallet?
name_index: W
website_link: http://www.paypal.com
event_category: Late Break
event_sub_category: Panel
search: What's In Your Virtual Wallet? Laura Chambers PayPalRob Veres RedLaser/eBay Inc
original_serial: event_IAP7585
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Laura Chambers (PayPal)
  Rob Veres (RedLaser/eBay Inc)

  Summary
  At SXSW Interactive 2011, Rob Veres, general manager of RedLaser and senior director of Mobile, eBay Inc., and Laura Chambers, senior director of PayPal Mobile, are poised to speak on the topic of mobile commerce and virtual wallets. As one of the driving forces behind eBay's and PayPal’s mobile initiatives, Rob and Laura sit at a unique vantage point regarding the evolution of mobile. How can brands, entrepreneurs and developers make money from mobile commerce? Specifically, how will mobile devices evolve to become the “virtual wallets” of the future?

  In grappling with these questions, eBay and PayPal have led the way in mobile shopping and payments. Not surprisingly, the company’s mobile sales and transactions have grown dramatically. In 2010, eBay's mobile sales more than double to nearly $2 billion from $600 million in 2009. PayPal's mobile transactions grew from $25 million in 2008 to $141 million in 2009.

  eBay and PayPal have also led the way in creating innovative mobile commerce apps. The companies have incorporated technologies like augmented reality to virtually try on sunglasses and 'bump' so that two iPhones can seamlessly transfer money. To date, eBay's and PayPal's mobile apps have been downloaded more than 36 million times worldwide. eBay and PayPal have also encouraged third-party developer innovation through its RedLaser and PayPal X platforms.


name_last: Learning 2025: School Is out Forever
name: Learning 2025: School Is out Forever
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/Learning2025.jpg
website_link: http://knowledgeworks.org
hashtag: #futureofed
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8218
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Erika Gregory (Collective Invention)
  Jillian Darwish (KnowledgeWorks)

  Summary
  The emerging future confirms that the current educational system, with all its industrial-age assumptions, is not one that can be, in good conscience, simply passed on to our children.  Instead, the emerging future demands that today’s multiple dimensions of complexity be addressed by innovating new processes, skills, and capabilities to radically augment and/or replace our current approaches.  This type of radical innovation will not result from treading, yet again, the well-worn path of traditional educational reform.  Changes in action will not be enough; mental models, the way people think, must be changed.  Together, we will explore a process that identifies the needs of future learners using theories from the fields of user-center design, systems and scenario thinking.  In addition to identifying the needs of future learners, this process allows for the identification of the system that must be in place to provide for the needs of all learners regardless how the future unfolds.

search:
  Learning 2025: School Is out Forever Erika Gregory Collective InventionJillian Darwish KnowledgeWorks


name_last: Grow Some Balls: Build Business Relationships from Nothing
name: Grow Some Balls: Build Business Relationships from Nothing
name_index: G
website_link: http://digg.com
event_category: Business
event_sub_category: Solo
search: Grow Some Balls: Build Business Relationships from Nothing Matt Van Horn Path
original_serial: event_IAP7105
original_venue_serial: Hilton
description:
  Room: Salon AB

  Participants:
  Matt Van Horn (Path)

  Summary
  Fear holds many people back in business.  There is fear of not having enough to offer, fear of not knowing what to say, fear of rejection.  This session is about how the game is changing and how to build quality relationships out of nothing while not being afraid.  

  Business is about relationships and using technology to foster those relationships by growing social spheres of influence and creating a network of contacts of friends, acquaintances, and business partners.  Also to be covered will be the advanced tips and tricks for making a cold connection a warm one, how to make a great impression, follow-up like a rock-star and how to complete deals that are not typical deals.  

  Social media sites such as Twitter, LinkedIn and Facebook have changed the way business is done.  When should you add someone on Twitter versus LinkedIn versus Facebook?  How do you avoid being ignored?  What about instant messenger?  Is the IM agreement the new term sheet?  All these questions will be explored in the session that covers the best methods for being successful in business even if your main function in your organization is not business.


name_last: Slow Dance
name: Slow Dance
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F21124.jpg
event_category: Screening
event_sub_category: Narrative Short
search: Slow Dance Joe Cobden
original_serial: event_FS11758
original_venue_serial: Alamo Lamar A
description:
  Director: Joe Cobden
  CANADA | 3 minutes


  Starring:
  Hanako Hashimi-Caines, Joe Cobden


  A young woman is gazing around the old ballroom, unimpressed. She sees someone across the room, she likes the look of. She makes her way towards him but a man grabs her arm, trying to stop her. She doesn't like that, so she smashes a bottle across his face. Another man tries to stop her. She flips him. A bar brawl ensues. 
  Slow Dance is a stunning, slow-motion dance fight. It's a love letter to Montreal. The film is silent but for the whiskey-soaked sweetheart music by Warren Spicer of the hit band 'Plants and Animals'.


name_last: Goes Cube
name: Goes Cube
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/40309.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Goes_Cube-Bluest_Sky.mp3
website_link: http://www.myspace.com/goescube
event_category: Showcase
event_sub_category: Metal
search: Goes Cube
original_serial: event_MS11864
original_venue_serial: The Ale House
description:
  Goes Cube has gained notoriety for two things: their fierce independence, and for being fierce, period. Indeed, the trio is most often described as brutal, heavy, and loud. Their live shows are renowned for not only the volume they are able to produce, but the pure energy with which they perform. Perhaps Stereogum put it best when they cited the band’s “sledgehammer assault.”
   
  It would be easy to call them a metal band. After all, their music is heavy, loud, and often fast. But Goes Cube continually demonstrates that it exists in a universe all its own: outside the trends and styles of New York (where the band formed), and outside of the standard metal tropes. 
   
  In 2009, Goes Cube astounded critics in the US and Europe with their debut full-length Another Day Has Passed. Publications cheered the abundance of riffs and aggression pummeling through thick atmosphere, dynamic shifts, and nostalgic nods to punk, noise-rock, and hardcore. It was enough to earn the record a spot on Decibel Magazine’s list of the 40 best albums in 2009.
   
  After touring (with the likes of Helmet, Intronaut, and East of the Wall) and an acclaimed EP on Coextinction Recordings in 2010, Goes Cube is poised to make 2011 their biggest year yet with their second full length album entitled In Tides And Drifts. While most bands become more polished, and more produced, Goes Cube did away with the sheen, and opted, instead, for pure rawness. Going against the grain of the current metal scene, the band took a stripped-down approach, and a very simple philosophy: make the heavy heavier, fast faster, hooky hookier, and pretty prettier. The result is a savage album consisting of 13 lean, extremely mean songs that total just over 40 minutes.
   
  How unlikely then that within those ruthless 40-plus minutes of music, listeners will find the gorgeous voice of acclaimed folk singer, Jaymay on two of the album’s songs. Her haunting melodies break hearts as the band behind her batters eardrums.
   
  Goes Cube have never been your typical musicians. All of them are self-taught, and as such they have a sound and style all their own. They reject the notion of what it means to be in a metal band in both how they play, and how they look (you’d mistake them for being anyone but the guys in a band). But their mark is undeniable. After years of touring and recording some of the most eye-opening music, Goes Cube has proven themselves to be one of the most exciting and exhilarating bands in America.
   
  Goes Cube is:
  Matt Tyson: Bass Guitar
  Kenny Appell: Drums
  David Obuchowski: Guitar, Vocals.
   
  Find them online:
  www.myspace.com/goescube
  www.facebook.com/goescube
  www.goescube.com
  www.twitter.com/goescube


name_last: Above All
name: Above All
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/4429.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Above_All-ready__and__willing.mp3
website_link: http://www.aboveallent.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Above All
original_serial: event_MS14930
original_venue_serial: Klub Krucial
description:
  Above All Austin is the first collaboration studio album from Above All Entertainment. combining all 6 artists (whiteside,checkmate,pacboi tank, gee bully, uptown joe), this album captures the extraordinary versatility and profound sound above all has been known for. With incredible production from da new kid, uncle ruck & more this album will solidify above all's dominance as an independent label. c.e.o. clinton davis jr. states that 'after all of us put out mixtapes last year in addition to several shows...we had no choice but to give the people a great combined effort towards this classic project. this one is for all the continuous supporters.' I guess there is nothing left to say after that but...wait for it......LOOOOOOOOOOOOK!!


name_last: Nashville Now
name: Nashville Now
name_index: N
hashtag: nashvillenow
event_category: Panel
event_sub_category: Other
original_serial: event_MP990041
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Jason Moon Wilkins (Next Big Nashville)

  Participants:
  Ben Swank (Third Man Records)
  Jonas Stein (Turbo Fruits)
  Lee Parsons (Ditto Music)
  Mark Montgomery (Claritas Capital)
  Mike Grimes (Nashville Scene)

  Summary
  21st Century Nashville would be almost unrecognizable to the folks who founded fledgling music businesses there in the early 1900's. Alongside current country chart toppers like Lady Antebellum and Taylor Swift, new 'royalty' from beyond the expected genre boundaries  - artists such as Jack White, Ben Folds, Kings of Leon,  Ke$ha, Paramore and, recent transplants, the Black Keys - have all emerged to take their rightful seats in the city's court in 2011. That growing diversity is also reflected in the city's evolving music businesses, from international artist management and booking to App developers and new model innovators. Yet there are sill obstacles and perception problems for the brand of 'Music City' to overcome.

search:
  Nashville Now Ben Swank Third Man RecordsJonas Stein Turbo FruitsLee Parsons Ditto MusicMark Montgomery Claritas CapitalMike Grimes Nashville SceneJason Moon Wilkins Next Big Nashville


name_last: DIY Online Workshops: Best Practices and Worst Mistakes
name: DIY Online Workshops: Best Practices and Worst Mistakes
name_index: D
website_link: http://flavors.me/brycelongton
event_category: Business
event_sub_category: Dual
search: DIY Online Workshops: Best Practices and Worst Mistakes Bryce Longton N/AMichelle Ward N/A
original_serial: event_IAP6880
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Bryce Longton (N/A)
  Michelle Ward (N/A)

  Summary
  You're brilliant, and you have something to say, damn it. This presentation will discuss the ins and outs of starting your own online workshop/class/seminar -- how to market it, what to charge for it, and how to make a super-charged kick ass course that people will want to take. We'll discuss the different ways to deliver amazing content in a workshop format, what kinds of interaction works best, and we'll give you tips on how to parlay your online course into an in-person gig (if that's the sort of thing you're after).


name_last: Mentors - Production 1
name: Mentors - Production 1
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990068
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Diane Weyermann (Participant Media)
  Keith Calder (Snoot Entertainment)
  Lisa Cortes (Cortes Films)
  Lois Vossen (ITVS)
  Michael Clark (Big Beach)
  Michael Behrens (SFFS)
  Miranda Bailey (Ambush Entertainment)
  Susanne Mason (Passage Productions)

  Summary
  What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between 'producer' and 'production.'

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between 'producer' and 'production.'

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Production 1 Diane Weyermann Participant MediaKeith Calder Snoot EntertainmentLisa Cortes Cortes FilmsLois Vossen ITVSMichael Clark Big BeachMichael Behrens SFFSMiranda Bailey Ambush EntertainmentSusanne Mason Passage Productions


name_last: Designing for Android
name: Designing for Android
name_index: D
hashtag: #UXAmandroid
event_category: Future15
event_sub_category: Future15
search: Designing for Android Amanda McGlothlin Mutual Mobile
original_serial: event_IAP000321
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Amanda McGlothlin (Mutual Mobile)

  Summary
  It's time to stop creating 'Android versions of iPhone apps' and start creating apps made especially for the unique technological and design features of Android. What many designers are approaching as challenges - the multiple devices, the buttons, the lack of rules and constraints - others are taking as an open invitation to innovate without bounds. Most users aren't comparing iPhone and Android apps side by side, and neither should the designers making them. Whether you're porting an app or creating something original, this session explores why you should approach Android with fresh eyes and stop designing with iPhone in mind.


name_last: Transmedia: What's the Magical Formula for Successful Design?
name: Transmedia: What's the Magical Formula for Successful Design?
name_index: T
website_link: http://thelabs.ca
hashtag: #thelabs
event_category: Future15
event_sub_category: Future15
search: Transmedia: What's the Magical Formula for Successful Design? Anthea Foyer The Labs
original_serial: event_IAP7215
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Anthea Foyer (The Labs)

  Summary
  Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.


name_last: SXSW Film Closing/Music Opening Party presented by YouTube
name: SXSW Film Closing/Music Opening Party presented by YouTube
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/youtube.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: SXSW Film Closing/Music Opening Party presented by YouTube
original_serial: event_OE00138
original_venue_serial: Maggie Mae's
description:
  Kick up your heels at the bash that officially closes the 2011 SXSW Film Conference and kicks off the 2011 SXSW Music Conference. Good company and complimentary food and beverages are sure to make this an unforgettable event.


name_last: The Dodos
name: The Dodos
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/751.jpg
website_link: http://www.dodosmusic.net/
event_category: Showcase
event_sub_category: Rock
search: The Dodos
original_serial: event_MS13536
original_venue_serial: Cedar Street Courtyard
description:
  The Dodos  No Color (Frenchkiss)
   The drums hit you in the chest first, spraying your speakers like swift gunshots. But then Meric Long's finger-picked chords kick in, cascading across Logan Kroeber's brass knuckle beats like only the best Dodos songs can.  This forward motion feeling has driven the duo since 2005, but several key changes lift their fourth LP (No Color) to another level. For one thing, the band reunited with Portland producer John Askew, the man behind the boards of the Dodos' first two full-lengths, Beware of the Maniacs and Visiter. Having an old friend around was like adding an honorary third member; a voice of reason who can isn't afraid of vetoing ill-fated ideas. Ideas like glossy layers of vibraphone that lost their luster halfway through.   The main focus of No Color was to bottle the frenzied folk approach that's been there since the beginning. And it works damn well, from the dagger-drawing dynamics and brain-burrowing choruses of 'Black Night' to the hairpin turns and splashy percussion of 'Good.' And then there are the songs that'll make you want to dub old episodes of 120 Minutes, including the instrumental break of 'Don't Stop' and the sneak attack solo that weaves its way around the steely rhythms of 'Don't Try and Hide It.'  'I have a love for '90s riffs that I haven't gotten to showcase in this band,' says Long. 'The most fun I had with this record was when I got to strap on the electric guitar and come up with Billy Corgan riffs while the tape was rolling.'  It's as if Long's finally got to live the flannel-era fantasies that started when he was a teenager, tearing guitar tabs out of magazines at a local pharmacy. The catch? There's less room for error than there's ever been.  'We're more naked this way,' explains Long. 'You can hide a lot of your mistakes on an acoustic, but with an electric, every single note is much louder and more piercing. So I have to be way more on top of my playing now.'  And so do we.


name_last: Drag The River
name: Drag The River
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/923.jpg
website_link: http://www.dragtheriver.com
event_category: Showcase
event_sub_category: Alt Country
search: Drag The River
original_serial: event_MS12575
original_venue_serial: Barbarella
description:
  During the early days of the Blasting Room there were many open hours for learning how to make records. Jon & Chad recorded around 20 some songs in late '96 & early '97. Whoever was in the studio that day could play. They just basically had to learn the songs in the time it took to play them. Over the next couple years those recordings were bootlegged alot.

  So they finally released 'Hobo's Demos' and did some touring around the turn of the millennium.

  In March 2002 the band released 'Closed' which was also on Upland/O&O records. That label is owned & operated by the All-Descendents family & co run by Joe Carducci of the legendary SST label. They put out all your favorite 80's punk records like Black Flag, the Minutemen, DESCENDENTS, Meat Puppets, FIREHOSE, Husker Du.....all those and too many more to mention.

  At that time Karl Alvarez left & J.J. from the NOBODYS joined and they started traveling more seriously. Later that Oct. 2002 they put out 'Live at the Starlight' on Mars Motors (Jon, Flash and Chris Irwin's label) & produced their live, vinyl only release. That was a bar room idea that had little chance but actually happened. The companion to 'Live at the Starlight' is 'At the GREEN DOOR O.K.C.' a humbling & totally different show recorded five days later in front of a less than excited crowd.

  The 'Chicken Demos' is the sister release of 'Hobo's Demos' and came out May 2004, also on Upland/O&O.

  'Hey Buddies' e.p. was released in Nov. '04. 6 songs co-released by the fine people at Red Sand. It was super limited to begin with and more limited when more than half of them were stolen at a show in Green Bay. Two months later a more widely available version with different art & packaging was released by Mars Motors & distro'd by suburban home records....beginning that relationship.

  At this point Zach went back to school and the band kept on as a four piece....but not without infrequent visits from Chad Rex who easily stepped in when available. Casey Prestwood picked up the steel & lead duties for a year and a half from Feb. 2005 thru Oct. 2006.

  In October 2005 Paul entered his silver years surfing in California. He was in the band a full decade. He later joined the Street Dogs Dogs from Boston & has sat in with DTR on several occasions since.

  Dave Barker played drums for a year and a half from the end of 2005 to the beginning or 2007.

  In Dec. '05 the band mixed songs for 3 different 7inches. Chris Peirce of ''technical ecstasy studio' in N.J. mixed & recorded two songs for a 'THIRD WORLD INDUSTRIES' 7in.

  & the others were mixed at Jon's where they were recorded.

  the first release is from our friend Darick's label 'wallride' in MD.

  In January '06 the band recorded a new record at the Hideaway in Sedalia Co. with Marc Benning. An all analog studio totally lost in the Colorado mountains.

  There is also a split with the DENTS from Boston where the bands cover each others songs.

  & Roger De Rok released ''gabba gabba HEY BUDDIES'' on vinyl w/ bonus songs.

  'It's Crazy' from Suburban Home Records came out June 6th 2006. 10 years of music for the band.

  January 2008 'you can't live this way.' was released.

  Summer '08 more songs have been tracked & mixed in the garage and at the Blasting Room.

  Shows happened and continue to happen.

  Some are Jon & Chad duo shows & as many are with J.J., Zach & Chris Pierce of N.J. on drums.

  ....it never ends.


name_last: The 90 Minute Solution: Live Like a Sprinter
name: The 90 Minute Solution: Live Like a Sprinter
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/The90MinuteSolutionLiveLike.jpg
website_link: http://theenergyproject.com
hashtag: #sprinterlife
event_category: Featured Speaker
event_sub_category: Solo
search: The 90 Minute Solution: Live Like a Sprinter Tony Schwartz The Energy Project
original_serial: event_IAP6457
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Tony Schwartz (The Energy Project)

  Summary
  Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.


name_last: Expressing Yourself Musically with Mobile Technology
name: Expressing Yourself Musically with Mobile Technology
name_index: E
website_link: http://smule.com/
hashtag: #MobileMusic
event_category: Emerging
event_sub_category: Solo
search: Expressing Yourself Musically with Mobile Technology Ge Wang Smule Inc
original_serial: event_IAP7184
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Ge Wang (Smule Inc)

  Summary
  The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge.

  Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star.

  This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.


name_last: Ain't It Cool News 15th Anniversary Screening
name: Ain't It Cool News 15th Anniversary Screening
name_index: A
picture_big_url: http://img.sxsw.com/2011/films/F31405.jpg
event_category: Screening
event_sub_category: Narrative Feature
search: Ain't It Cool News 15th Anniversary Screening TBA
original_serial: event_FS11137
original_venue_serial: Paramount Theatre
description:
  Director: TBA
  TBA | 110 minutes


  Harry Knowles will curate a surprise screening in honor of the 15th Anniversary of his popular cult website Ain't it Cool News.  There is literally no telling what Harry will unveil.  Will it amaze, horrify, offend or charm?   Nobody at SXSW even knows what Harry is up to.  The question is, does Harry know?


name_last: Cloud Control
name: Cloud Control
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1215.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cloud_Control-Meditation_Song_2_Why_Oh_Why.mp3
website_link: http://www.cloudcontrolband.com
event_category: Showcase
event_sub_category: Rock
search: Cloud Control
original_serial: event_MS11895
original_venue_serial: Maggie Mae's Rooftop
description:
  For a band that started on a whim, entering the local University band comp was a turn of fate for Blue Mountains Rock & Rollers Cloud Control. Forming just 3 weeks prior, they took out the title and turned their songs and winnings into a self titled EP which saw them pick up a bunch of local accolades, including Sydney’s Fbi Radio SMAC award for Best Newcomer and the opportunity to tour with Vampire Weekend, Supergrass, Josh Pyke and Yves Klein Blue.
   
  After paying their dues on the tour circuit for two years, the band released their critically acclaimed, debut album Bliss Release (Ivy League) in May 2010. The album has gone on to win Best Independent Record at the Australian Independent Music Awards as well as collecting 3 ARIA award nominations and a J Award nomination for Triple J album of the year. 
   
  Having recently toured the country to sold out audiences nation wide, Cloud Control are heading back over to the UK for the month of November to release and tour their UK debut single with Infectious Records (home to The Temper Trap, Local Natives) before returning to Australia to getting ready to see out the year at some of Australia’s best known Summer Festivals.


name_last: SBTRKT
name: SBTRKT
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2362.jpg
website_link: http://www.myspace.com/subtractone
event_category: Showcase
event_sub_category: Electronic
search: SBTRKT
original_serial: event_MS13456
original_venue_serial: Barcelona
description:
  Design is at the heart of this project: first the instruments, then the songs and finally the masks.  Whilst massively prolific, a minimalist ethos runs through the work and style of SBTRKT, not just in the name but in the precision of the sonics and arrangements.         

  After dropping audacious white-label re-rubs of Goldie & Radiohead in 2009,  SBTRKT has announced himself in 2010 with releases on dubstep stalwarts Ramp + Brainmath  & eclectic indie label, Young Turks.

  Remixes for M.I.A., Modeselektor & Basement Jaxx have left the clubs wanting more and the masked man has obliged in the form of recent collaborative bangers w/ Sinden & Sampha.  Whilst record heads and shop salesmen argue over whether SBTRKTs sound is more “techno”,“neo-garage” or “dubstep”, the forthcoming album plus releases on Tempa, Young Turks and Monkeytown place him comfortably in any category he wishes to occupy...


name_last: Chips for the Poor
name: Chips for the Poor
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/39979.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Chips_for_the_Poor-I_Am_A_Warrior.mp3
website_link: http://www.myspace.com/c4tp
event_category: Showcase
event_sub_category: Avant/Experimental
search: Chips for the Poor
original_serial: event_MS13817
original_venue_serial: Habana Bar
description:
  Total Brits abroad and avoiding the electric chair. Chips for the Poor are twirling their lasso's and hopping off the wagon. They been visited by the kung-fu of Christmas past and shaken by the prospect of a future future talking with the fishes (note they swim 3 times a week at East London’s York Hall). 
   
  They've got grabbed up by a fresh-like-the-daisy-age vibe and have grappled the one armed bandit drum machine and bounced their bread boxes off weekends suppin diesel leaks and home made margaritas to vom up the spring/summer/autumn/winter hits of 2010/11/12…


name_last: Language Room
name: Language Room
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/42798.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Language_Room-Still_Need_You.mp3
website_link: http://www.facebook.com/LanguageRoom
event_category: Showcase
event_sub_category: Rock
search: Language Room
original_serial: event_MS12952
original_venue_serial: 512 Rooftop
description:
  It started out as a typical 6th Street night in Austin, TX when Todd Sapio literally bumped into old friend Scott Graham. The two, both sick of the Los Angeles music scene, had relocated to Austin in search of a new direction. Soon after reuniting, the West Coast refugees began writing music together. In need of a bassist, Scott introduced his brother Matt into the band after only a few rehearsals. Two nights before an important gig, the band's drummer vanished and was never heard from again. Instead of canceling the show, the band frantically searched for someone to cover for the lost appendage. As fate would have it, Caleb Kelly, also a newcomer to Austin, felt it was his calling to create music and moved from Colorado to do just that. Caleb did more than just cover that night - he filled the final void in the quartet's lineup.

  In September 2007, the newly formed Language Room began playing small shows in the Austin area. After winning a local Battle of the Bands competition, Language Room decided to use the cash to record their first EP with Los Angeles friend Derek Jones. From this EP, the song Make Me Choose soon became the introduction song for Livestrong.com and Don't Cover Your Eyes was featured in the movie The Beacon.

  Following their success, another opportunity presented itself in a local music store when Sapio met bassist Matt Noveskey of Blue October. After liking what he heard, Noveskey decided to hit the studio with Language Room to produce their debut album, One by One (2008).

  In 2010, In Lines, the first single off the band's new self-titled album, Language Room (produced by Noveskey and mixed by Chuck Alkazian), caught fire followed by the album's release on iTunes August 10th, 2010.


name_last: Adam Duvander
name: Adam Duvander
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/duvander.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Adam Duvander
original_serial: event_OE00584
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Adam Duvander will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Map Scripting 101.


name_last: Glenn Griffin and Deborah Morrison
name: Glenn Griffin and Deborah Morrison
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/TCPIcover.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Glenn Griffin and Deborah Morrison
original_serial: event_OE00558
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Glenn Griffin and Deborah Morrison, authors of The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, will be stopping by the SX Bookstore to greet interested registrants and sign copies of their book.


name_last: Daniel Johnston - The First Fifty Years
name: Daniel Johnston - The First Fifty Years
name_index: D
hashtag: hihowareyou
event_category: Panel
event_sub_category: Various
original_serial: event_MP990201
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Louis Black (SXSW STAFF)

  Participants:
  David Thornberry (Running Dog Press)
  Dick Johnston (Hi How Are You)
  John Kunz (Waterloo Records and Video)
  Kathy McCarty Thornberry (Austin Chronicle)
  Thomas Gimbel (Austin City Limits)

  Summary
  Daniel Johnston's story as an artist takes him from the McDonald's at Austin's Dobie Mall to the Whitney Museum of Art. His songs are sophisticated and intense. Austin's musicians and writers have always been admiring and protective of Johnston. In this panel, associates and collaborators recount the first fifty years, hoping for at least fifty more. Special appearance by Daniel Johnston himself.

search:
  Daniel Johnston - The First Fifty Years David Thornberry Running Dog PressDick Johnston Hi How Are YouJohn Kunz Waterloo Records and VideoKathy McCarty Thornberry Austin ChronicleThomas Gimbel Austin City LimitsLouis Black SXSW STAFF


