# event

time_start: 2011-03-12 17:00:00
time_stop: 2011-03-12 18:00:00
name: The Last Broadcast: Entertainment is Social – What’s Next?
picture_big_url: http://img.sxsw.com/2011/events/TheLastBroadcastEntertainment.jpg
hashtag: #FutureCast
original_serial: event_IAP000260
event_category: Convergence
event_sub_category: Panel
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Saturday March 12 11:00AM
search:
  Austin Convention Center, The Last Broadcast: Entertainment is Social – What’s Next?, The Last Broadcast: Entertainment is Social – What’s Next?,  


time_start: 2011-03-11 23:00:00
time_stop: 2011-03-12 00:00:00
name: Apps for Healthy Kids: Government Challenges FTW
picture_big_url: http://img.sxsw.com/2011/events/AppsForHealthyKidsGovernment.eps
hashtag: #A4HKi
original_serial: event_IAP6324
event_category: Greater Good
event_sub_category: Dual
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Friday March 11 5:00PM
search:
  Austin Convention Center, Apps for Healthy Kids: Government Challenges FTW, Apps for Healthy Kids: Government Challenges FTW,  


time_start: 2011-03-15 17:30:00
time_stop: 2011-03-15 18:30:00
name: A Conversation with Randall Poster & Richard Linklater
original_serial: event_IAP000527
event_category: Convergence
event_sub_category: Dual
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Tuesday March 15 12:30PM
search:
  Austin Convention Center, A Conversation with Randall Poster & Richard Linklater, A Conversation with Randall Poster & Richard Linklater,  


time_start: 2011-03-16 22:00:00
time_stop: 2011-03-16 23:00:00
name: Juggalos to Phish-heads: Managing Fanatical Music Consumers
hashtag: fanatical
original_serial: event_MP7304
event_category: Panel
event_sub_category: Marketing
venue_name_cache: ACC - Room 12AB
tba: 0
time_display: Wednesday March 16 5:00PM
search:
  Austin Convention Center, Juggalos to Phish-heads: Managing Fanatical Music Consumers, Juggalos to Phish-heads: Managing Fanatical Music Consumers,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: Mobile Payments: My Smartphone Just Bought My Beer!
original_serial: event_IAP8173
event_category: Business
event_sub_category: Core Conversation
venue_name_cache: Hilton - Salon E
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Hilton, Mobile Payments: My Smartphone Just Bought My Beer!, Mobile Payments: My Smartphone Just Bought My Beer!,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: From the Sausage Factory: Inside the Film Press
original_serial: event_FP5528
event_category: Panel
event_sub_category: Film Criticism
venue_name_cache: ACC - Room 15
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Austin Convention Center, From the Sausage Factory: Inside the Film Press, From the Sausage Factory: Inside the Film Press,  


time_start: 2011-03-13 14:30:00
time_stop: 2011-03-13 15:30:00
name: Making Money with Wordpress (Without Working at Automattic)
picture_big_url: http://img.sxsw.com/2011/events/MakingMoneyWithWordpress.pdf
hashtag: #wpmoney
original_serial: event_IAP6179
event_category: Business
event_sub_category: Panel
venue_name_cache: Hilton - Salon C
tba: 0
time_display: Sunday March 13 9:30AM
search:
  Hilton, Making Money with Wordpress (Without Working at Automattic), Making Money with Wordpress (Without Working at Automattic),  


time_start: 2011-03-15 20:30:00
time_stop: 2011-03-15 21:30:00
name: Employee Wellness: Farce or Untapped Potential?
picture_big_url: http://img.sxsw.com/2011/events/EmployeeWellnessFarceOr.jpg
hashtag: #eewellness
original_serial: event_IAP7813
event_category: Work & Happiness
event_sub_category: Core Conversation
venue_name_cache: Marriott Courtyard - Rio Grande B
tba: 0
time_display: Tuesday March 15 3:30PM
search:
  Marriott Courtyard, Employee Wellness: Farce or Untapped Potential?, Employee Wellness: Farce or Untapped Potential?,  


time_start: 2011-03-18 19:00:00
time_stop: 2011-03-18 19:40:00
name: Mexican Institute of Sound
picture_big_url: http://img.sxsw.com/2011/bands/2108.jpg
original_serial: event_MS14050
event_category: Showcase
event_sub_category: Electronic
venue_name_cache: Dot Com Day Stage Austin Convention Center
tba: 0
time_display: Friday March 18 2:00PM
search:
  Dot Com Day Stage Austin Convention Center, Mexican Institute of Sound, Mexican Institute of Sound,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Public Transit Data, APIs and City Governments
hashtag: #transitapps
original_serial: event_IAP6584
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Austin Convention Center, Public Transit Data, APIs and City Governments, Public Transit Data, APIs and City Governments,  


time_start: 2011-03-13 16:00:00
time_stop: 2011-03-13 17:00:00
name: Getting Strategic with Social Media for Social Good
hashtag: #sxswsocialgood
original_serial: event_IAP8073
event_category: Greater Good
event_sub_category: Core Conversation
venue_name_cache: ACC - Room 8A
tba: 0
time_display: Sunday March 13 11:00AM
search:
  Austin Convention Center, Getting Strategic with Social Media for Social Good, Getting Strategic with Social Media for Social Good,  


time_start: 2011-03-11 21:30:00
time_stop: 2011-03-11 22:30:00
name: Under 25 and Rebuilding Communities Using Social Media
hashtag: #under25
original_serial: event_IAP6079
event_category: Social Graph
event_sub_category: Core Conversation
venue_name_cache: Hyatt - Big Bend
tba: 0
time_display: Friday March 11 3:30PM
search:
  Hyatt, Under 25 and Rebuilding Communities Using Social Media, Under 25 and Rebuilding Communities Using Social Media,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-13 00:00:00
name: Grow Some Balls: Build Business Relationships from Nothing
original_serial: event_IAP7105
event_category: Business
event_sub_category: Solo
venue_name_cache: Hilton - Salon AB
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Hilton, Grow Some Balls: Build Business Relationships from Nothing, Grow Some Balls: Build Business Relationships from Nothing,  


time_start: 2011-03-15 18:00:00
time_stop: 2011-03-15 18:20:00
name: How to Make Money with Social Media
picture_big_url: http://img.sxsw.com/2011/events/HowToMakeMoneyWithSocialMedia.jpg
hashtag: #SOCIALROI
original_serial: event_IAP000387
event_category: Book Reading
event_sub_category: Book Reading
venue_name_cache: ACC - Ballroom G
tba: 0
time_display: Tuesday March 15 1:00PM
search:
  Austin Convention Center, How to Make Money with Social Media, How to Make Money with Social Media,  


time_start: 2011-03-12 17:00:00
time_stop: 2011-03-12 18:00:00
name: You CAN Get There from Here: SXSWIA Navigation
original_serial: event_IAP5365
event_category: Work & Happiness
event_sub_category: Core Conversation
venue_name_cache: Marriott Courtyard - Brazos 2/3
tba: 0
time_display: Saturday March 12 11:00AM
search:
  Marriott Courtyard, You CAN Get There from Here: SXSWIA Navigation, You CAN Get There from Here: SXSWIA Navigation,  


time_start: 2011-03-19 04:00:00
time_stop: 2011-03-19 04:40:00
name: Charles Bradley & Menahan Street Band
picture_big_url: http://img.sxsw.com/2011/bands/3577.jpg
original_serial: event_MS13349
event_category: Showcase
event_sub_category: R&B
venue_name_cache: Cedar Street Courtyard
tba: 0
time_display: Friday March 18 11:00PM
search:
  Cedar Street Courtyard, Charles Bradley & Menahan Street Band, Charles Bradley & Menahan Street Band,  


time_start: 2011-03-12 22:15:00
time_stop: 2011-03-12 22:30:00
name: 140 Conference: Microfunding Hope for $1/Frame
hashtag: #microfundinglemonade
original_serial: event_IAP000360
event_category: Social Graph
event_sub_category: 140
venue_name_cache: Hyatt - TX Ballroom 2-4
tba: 0
time_display: Saturday March 12 4:15PM
search:
  Hyatt, 140 Conference: Microfunding Hope for $1/Frame, 140 Conference: Microfunding Hope for $1/Frame,  


time_start: 2011-03-15 16:00:00
time_stop: 2011-03-15 17:00:00
name: Adobe’s Tooling for jQuery and the Mobile Web
original_serial: event_IAP000299
event_category: Design / Development
event_sub_category: Panel
venue_name_cache: ACC - Ballroom A
tba: 0
time_display: Tuesday March 15 11:00AM
search:
  Austin Convention Center, Adobe’s Tooling for jQuery and the Mobile Web, Adobe’s Tooling for jQuery and the Mobile Web,  


time_start: 2011-03-16 22:30:00
time_stop: 2011-03-17 00:06:00
name: Square Grouper: The Godfathers of Ganja
picture_big_url: http://img.sxsw.com/2011/films/F29126.jpg
original_serial: event_FS11470
event_category: Screening
event_sub_category: Documentary Feature
venue_name_cache: Rollins Theatre
tba: 0
time_display: Wednesday March 16 5:30PM
search:
  Rollins Theatre, Square Grouper: The Godfathers of Ganja, Square Grouper: The Godfathers of Ganja,  


time_start: 2011-03-17 20:30:00
time_stop: 2011-03-17 21:30:00
name: The Sound Strike, Immigration, and You
hashtag: soundstrike
original_serial: event_MP990182
event_category: Panel
event_sub_category: Various
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Thursday March 17 3:30PM
search:
  Austin Convention Center, The Sound Strike, Immigration, and You, The Sound Strike, Immigration, and You,  


time_start: 2011-03-11 23:00:00
time_stop: 2011-03-12 00:00:00
name: Not My Job: The Ultimate Content Strategy Smackdown
picture_big_url: http://img.sxsw.com/2011/events/NotMyJobTheUltimateContent.jpg
hashtag: #notmyjob
original_serial: event_IAP5786
event_category: Future of Journalism
event_sub_category: Panel
venue_name_cache: Sheraton - Creekside
tba: 0
time_display: Friday March 11 5:00PM
search:
  Sheraton, Not My Job: The Ultimate Content Strategy Smackdown, Not My Job: The Ultimate Content Strategy Smackdown,  


time_start: 2011-03-18 19:00:00
time_stop: 2011-03-18 20:00:00
name: Marketing Your Music in an Overloaded World
hashtag: overloaded
original_serial: event_MP7743
event_category: Panel
event_sub_category: Marketing
venue_name_cache: ACC - Room 10A
tba: 0
time_display: Friday March 18 2:00PM
search:
  Austin Convention Center, Marketing Your Music in an Overloaded World, Marketing Your Music in an Overloaded World,  


time_start: 2011-03-15 14:30:00
time_stop: 2011-03-15 15:30:00
name: Accessibility for the Visually Impaired: Groundbreaking New Technologies
hashtag: #VisualTech
original_serial: event_IAP6763
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 6AB
tba: 0
time_display: Tuesday March 15 9:30AM
search:
  Austin Convention Center, Accessibility for the Visually Impaired: Groundbreaking New Technologies, Accessibility for the Visually Impaired: Groundbreaking New Technologies,  


time_start: 2011-03-18 23:30:00
time_stop: 2011-03-19 01:30:00
name: Audience Award Winner - Documentary Competition Feature
original_serial: event_FS11670
event_category: Screening
event_sub_category: Documentary Feature
venue_name_cache: **Arbor
tba: 0
time_display: Friday March 18 6:30PM
search:
  **Arbor, Audience Award Winner - Documentary Competition Feature, Audience Award Winner - Documentary Competition Feature,  


time_start: 2011-03-15 22:00:00
time_stop: 2011-03-15 22:15:00
name: Business of Monetization of Online Video
hashtag: #rev3
original_serial: event_IAP7158
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Tuesday March 15 5:00PM
search:
  Austin Convention Center, Business of Monetization of Online Video, Business of Monetization of Online Video,  


time_start: 2011-03-15 20:30:00
time_stop: 2011-03-15 21:30:00
name: Social Commerce: Products Find Us - iPads to Underoos
hashtag: #socialcom
original_serial: event_IAP6784
event_category: Social Graph
event_sub_category: Panel
venue_name_cache: Hyatt - TX Ballroom 5-7
tba: 0
time_display: Tuesday March 15 3:30PM
search:
  Hyatt, Social Commerce: Products Find Us - iPads to Underoos, Social Commerce: Products Find Us - iPads to Underoos,  


time_start: 2011-03-16 17:00:00
time_stop: 2011-03-16 18:30:00
name: Austin School of Film's M.A.F.I.A Screening
picture_big_url: http://img.sxsw.com/2011/films/F31424.jpg
original_serial: event_FS11293
event_category: Screening
event_sub_category: Shorts Program
venue_name_cache: Vimeo Theater
tba: 0
time_display: Wednesday March 16 12:00PM
search:
  Vimeo Theater, Austin School of Film's M.A.F.I.A Screening, Austin School of Film's M.A.F.I.A Screening,  


time_start: 2011-03-11 20:00:00
time_stop: 2011-03-11 21:00:00
name: My Kindergartner Markets Better Than You
picture_big_url: http://img.sxsw.com/2011/events/MyKindergartnerMarketsBetterThanYou.eps
hashtag: #kidsmarket
original_serial: event_IAP5498
event_category: Branding / Marketing
event_sub_category: Dual
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Friday March 11 2:00PM
search:
  Austin Convention Center, My Kindergartner Markets Better Than You, My Kindergartner Markets Better Than You,  


time_start: 2011-03-15 03:15:00
time_stop: 2011-03-15 04:15:00
name: Ain't It Cool News 15th Anniversary Screening
picture_big_url: http://img.sxsw.com/2011/films/F31405.jpg
original_serial: event_FS11137
event_category: Screening
event_sub_category: Narrative Feature
venue_name_cache: Paramount Theatre
tba: 0
time_display: Monday March 14 10:15PM
search:
  Paramount Theatre, Ain't It Cool News 15th Anniversary Screening, Ain't It Cool News 15th Anniversary Screening,  


time_start: 2011-03-14 22:15:00
time_stop: 2011-03-14 22:30:00
name: User Experience and Cross Platform App Development
hashtag: #wipjam
original_serial: event_IAP5973
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Monday March 14 5:15PM
search:
  Austin Convention Center, User Experience and Cross Platform App Development, User Experience and Cross Platform App Development,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: Live Digital Streaming: The Split Screen Experience
original_serial: event_FP990109
event_category: Panel
event_sub_category: Interactive Crossover
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Austin Convention Center, Live Digital Streaming: The Split Screen Experience, Live Digital Streaming: The Split Screen Experience,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-12 23:15:00
name: 140 Conference: The Real Time Revolución: Latino Culture in America
original_serial: event_IAP000464
event_category: Social Graph
event_sub_category: 140 Conference
venue_name_cache: Hyatt - TX Ballroom 2-4
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Hyatt, 140 Conference: The Real Time Revolución: Latino Culture in America, 140 Conference: The Real Time Revolución: Latino Culture in America,  


time_start: 2011-03-11 21:30:00
time_stop: 2011-03-11 22:30:00
name: Creating an Effective Marketing Intern Program
hashtag: #Interns
original_serial: event_IAP7146
event_category: Education
event_sub_category: Core Conversation
venue_name_cache: Hilton Garden Inn - Trinity
tba: 0
time_display: Friday March 11 3:30PM
search:
  Hilton Garden Inn, Creating an Effective Marketing Intern Program, Creating an Effective Marketing Intern Program,  


time_start: 2011-03-12 17:00:00
time_stop: 2011-03-12 18:00:00
name: Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
picture_big_url: http://img.sxsw.com/2011/events/FlattrWithThingiverseReadability.jpg
hashtag: #FlattrSXSW
original_serial: event_IAP000327
event_category: Late Break
event_sub_category: Panel
venue_name_cache: Radisson - Town Lake Ballroom
tba: 0
time_display: Saturday March 12 11:00AM
search:
  Radisson, Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding, Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding,  


time_start: 2011-03-12 15:30:00
time_stop: 2011-03-12 16:30:00
name: How Many Rungs?: Social Change & the Engagement Ladder
hashtag: #HowManyRungs
original_serial: event_IAP7201
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 6AB
tba: 0
time_display: Saturday March 12 9:30AM
search:
  Austin Convention Center, How Many Rungs?: Social Change & the Engagement Ladder, How Many Rungs?: Social Change & the Engagement Ladder,  


time_start: 2011-03-14 16:00:00
time_stop: 2011-03-14 17:00:00
name: Online Reputation in (and across) Context(s)
hashtag: #repinctxt
original_serial: event_IAP6779
event_category: Social Broadcasting Track
event_sub_category: Panel
venue_name_cache: AT&T Conference Center - Room 203
tba: 0
time_display: Monday March 14 11:00AM
search:
  AT&T Conference Center, Online Reputation in (and across) Context(s), Online Reputation in (and across) Context(s),  


time_start: 2011-03-16 17:30:00
time_stop: 2011-03-16 18:30:00
name: Smarter Cities: Driving Sustainable Growth and Profitability
original_serial: event_OE00658
event_category: Tech Summit
event_sub_category: Various
venue_name_cache: Hilton - Room J
tba: 0
time_display: Wednesday March 16 12:30PM
search:
  Hilton, Smarter Cities: Driving Sustainable Growth and Profitability, Smarter Cities: Driving Sustainable Growth and Profitability,  


time_start: 2011-03-14 17:30:00
time_stop: 2011-03-14 18:30:00
name: Sentiment of Two Women: Sentiment Analysis & Social Media
hashtag: #sxswsentiment
original_serial: event_IAP8390
event_category: Social Broadcasting Track
event_sub_category: Dual
venue_name_cache: AT&T Conference Center - Room 203
tba: 0
time_display: Monday March 14 12:30PM
search:
  AT&T Conference Center, Sentiment of Two Women: Sentiment Analysis & Social Media, Sentiment of Two Women: Sentiment Analysis & Social Media,  


time_start: 2011-03-15 16:00:00
time_stop: 2011-03-15 17:00:00
name: The Luxury/Digital Paradox: Taking Luxury Brands Digital
original_serial: event_IAP8134
event_category: Business
event_sub_category: Core Conversation
venue_name_cache: Hilton - Salon E
tba: 0
time_display: Tuesday March 15 11:00AM
search:
  Hilton, The Luxury/Digital Paradox: Taking Luxury Brands Digital, The Luxury/Digital Paradox: Taking Luxury Brands Digital,  


time_start: 2011-03-15 16:00:00
time_stop: 2011-03-15 17:00:00
name: Conversational Journalism: Do's and Don'ts of Audience Participation
original_serial: event_IAP5582
event_category: Future of Journalism
event_sub_category: Solo
venue_name_cache: Sheraton - Creekside
tba: 0
time_display: Tuesday March 15 11:00AM
search:
  Sheraton, Conversational Journalism: Do's and Don'ts of Audience Participation, Conversational Journalism: Do's and Don'ts of Audience Participation,  


time_start: 2011-03-15 19:00:00
time_stop: 2011-03-15 20:00:00
name: Alternative Financing for Independent Film
original_serial: event_IAP000339
event_category: Convergence
event_sub_category: CLE
venue_name_cache: ACC - Room 13AB
tba: 0
time_display: Tuesday March 15 2:00PM
search:
  Austin Convention Center, Alternative Financing for Independent Film, Alternative Financing for Independent Film,  


time_start: 2011-03-11 15:00:00
time_stop: 2011-03-11 16:00:00
name: Film Poster Gallery Presented by Webtrends+Mofilm
picture_big_url: http://img.sxsw.com/2011/events/wtmf.jpg
hashtag: #SXSWFilm
original_serial: event_OE00505
event_category: Lounge
event_sub_category: Various
venue_name_cache: ACC
tba: 0
time_display: Friday March 11 9:00AM
search:
  Austin Convention Center, Film Poster Gallery Presented by Webtrends+Mofilm, Film Poster Gallery Presented by Webtrends+Mofilm,  


time_start: 2011-03-14 14:30:00
time_stop: 2011-03-14 15:30:00
name: FIRST Robotics: Technically You're Changing the World
original_serial: event_IAP000499
event_category: Robotics
event_sub_category: Panel
venue_name_cache: Hilton Garden Inn - Sabine
tba: 0
time_display: Monday March 14 9:30AM
search:
  Hilton Garden Inn, FIRST Robotics: Technically You're Changing the World, FIRST Robotics: Technically You're Changing the World,  


time_start: 2011-03-12 03:30:00
time_stop: 2011-03-12 03:34:00
name: Warm Ghost, 'Open The Wormhole In Your Heart'
picture_big_url: http://img.sxsw.com/2011/films/F30297.jpg
original_serial: event_FS11270
event_category: Screening
event_sub_category: Music Video
venue_name_cache: Rollins Theatre
tba: 0
time_display: Friday March 11 9:30PM
search:
  Rollins Theatre, Warm Ghost, 'Open The Wormhole In Your Heart', Warm Ghost, 'Open The Wormhole In Your Heart',  


time_start: 2011-03-14 22:00:00
time_stop: 2011-03-14 22:15:00
name: Interactive Patterns in the Mobile Space
original_serial: event_IAP7301
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Monday March 14 5:00PM
search:
  Austin Convention Center, Interactive Patterns in the Mobile Space, Interactive Patterns in the Mobile Space,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-13 00:00:00
name: Left Brain Search = Google. Right Brain Search = X
hashtag: #BetterSearch
original_serial: event_IAP5738
event_category: Emerging
event_sub_category: Dual
venue_name_cache: Hilton - Salon H
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Hilton, Left Brain Search = Google. Right Brain Search = X, Left Brain Search = Google. Right Brain Search = X,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-13 00:00:00
name: Star Wars Uncut: The Force of Crowdsourcing
picture_big_url: http://img.sxsw.com/2011/events/StarWarsUncutTheForce.jpg
hashtag: @starwarsuncut
original_serial: event_IAP000027
event_category: Convergence
event_sub_category: Panel
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Austin Convention Center, Star Wars Uncut: The Force of Crowdsourcing, Star Wars Uncut: The Force of Crowdsourcing,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Kicking Community Ass: Building Better Influence
original_serial: event_IAP8077
event_category: Social Graph
event_sub_category: Core Conversation
venue_name_cache: Hyatt - Hill Country CD
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Hyatt, Kicking Community Ass: Building Better Influence, Kicking Community Ass: Building Better Influence,  


time_start: 2011-03-18 16:00:00
time_stop: 2011-03-18 17:00:00
name: CLE 1: Recording Artists Deals Beyond Music
original_serial: event_MP990186
event_category: Panel
event_sub_category: Legal
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Friday March 18 11:00AM
search:
  Austin Convention Center, CLE 1: Recording Artists Deals Beyond Music, CLE 1: Recording Artists Deals Beyond Music,  


time_start: 2011-03-14 20:30:00
time_stop: 2011-03-14 21:30:00
name: Better Living Through Cloud Computing
hashtag: #bettercloud
original_serial: event_IAP7646
event_category: Design / Development
event_sub_category: Solo
venue_name_cache: ACC - Ballroom B
tba: 0
time_display: Monday March 14 3:30PM
search:
  Austin Convention Center, Better Living Through Cloud Computing, Better Living Through Cloud Computing,  


time_start: 2011-03-14 21:00:00
time_stop: 2011-03-14 22:35:00
name: Taken By Storm: The Art of Storm Thorgerson and Hipgnosis
picture_big_url: http://img.sxsw.com/2011/films/F29705.jpg
original_serial: event_FS11474
event_category: Screening
event_sub_category: Documentary Feature
venue_name_cache: **Westgate
tba: 0
time_display: Monday March 14 4:00PM
search:
  **Westgate, Taken By Storm: The Art of Storm Thorgerson and Hipgnosis, Taken By Storm: The Art of Storm Thorgerson and Hipgnosis,  


time_start: 2011-03-17 15:30:00
time_stop: 2011-03-17 16:00:00
name: Prelude Music: Matt Haimovitz & Uccello
original_serial: event_MP990222
event_category: OTHER
event_sub_category: Various
venue_name_cache: ACC - Room 18ABC
tba: 0
time_display: Thursday March 17 10:30AM
search:
  Austin Convention Center, Prelude Music: Matt Haimovitz & Uccello, Prelude Music: Matt Haimovitz & Uccello,  


time_start: 2011-03-17 22:00:00
time_stop: 2011-03-17 23:00:00
name: The Indie View: Emerging Digital Music Models
hashtag: indieview
original_serial: event_MP7547
event_category: Panel
event_sub_category: Online Sales/Subscriptions
venue_name_cache: ACC - Room 15
tba: 0
time_display: Thursday March 17 5:00PM
search:
  Austin Convention Center, The Indie View: Emerging Digital Music Models, The Indie View: Emerging Digital Music Models,  


time_start: 2011-03-12 22:30:00
time_stop: 2011-03-12 23:30:00
name: Filmmaker's Lounge: International Meet Up
original_serial: event_FP990150
event_category: Panel
event_sub_category: Meet Up
venue_name_cache: ACC - Room 17B
tba: 0
time_display: Saturday March 12 4:30PM
search:
  Austin Convention Center, Filmmaker's Lounge: International Meet Up, Filmmaker's Lounge: International Meet Up,  


time_start: 2011-03-15 20:30:00
time_stop: 2011-03-15 23:00:00
name: Be a Lead Generation Superstar with HTML5 Forms
original_serial: event_IAP7342
event_category: Workshop
event_sub_category: Workshop
venue_name_cache: Sheraton - Capitol A-D
tba: 0
time_display: Tuesday March 15 3:30PM
search:
  Sheraton, Be a Lead Generation Superstar with HTML5 Forms, Be a Lead Generation Superstar with HTML5 Forms,  


time_start: 2011-03-14 16:00:00
time_stop: 2011-03-14 17:00:00
name: Creation, Curation, and the Ethics of Content Strategy
hashtag: #CSethics
original_serial: event_IAP5682
event_category: Future of Journalism
event_sub_category: Solo
venue_name_cache: Sheraton - Capitol View Terrace
tba: 0
time_display: Monday March 14 11:00AM
search:
  Sheraton, Creation, Curation, and the Ethics of Content Strategy, Creation, Curation, and the Ethics of Content Strategy,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-13 00:00:00
name: Welcome to the EGOsystem: How Much are You Worth?
original_serial: event_IAP000660
event_category: Branding / Marketing
event_sub_category: Panel
venue_name_cache: ACC - Ballroom D
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Austin Convention Center, Welcome to the EGOsystem: How Much are You Worth?, Welcome to the EGOsystem: How Much are You Worth?,  


time_start: 2011-03-13 22:45:00
time_stop: 2011-03-13 23:00:00
name: It's Not Scalable and That's OK: One-Shot Campaigns
original_serial: event_IAP6992
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Sunday March 13 5:45PM
search:
  Austin Convention Center, It's Not Scalable and That's OK: One-Shot Campaigns, It's Not Scalable and That's OK: One-Shot Campaigns,  


time_start: 2011-03-14 14:30:00
time_stop: 2011-03-14 15:30:00
name: Neurons Sparking!: Design with the Brain in Mind!
picture_big_url: http://img.sxsw.com/2011/events/NeuronsSparking.jpg
hashtag: #braingames
original_serial: event_IAP7658
event_category: Business
event_sub_category: Solo
venue_name_cache: Hilton - Salon D
tba: 0
time_display: Monday March 14 9:30AM
search:
  Hilton, Neurons Sparking!: Design with the Brain in Mind!, Neurons Sparking!: Design with the Brain in Mind!,  


time_start: 2011-03-15 16:15:00
time_stop: 2011-03-15 16:30:00
name: How to Get a Web Series Cult Following
picture_big_url: http://img.sxsw.com/2011/events/HowToGetAWebSeriesCultFollowing.jpg
hashtag: #cultfollow
original_serial: event_IAP7001
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Tuesday March 15 11:15AM
search:
  Austin Convention Center, How to Get a Web Series Cult Following, How to Get a Web Series Cult Following,  


time_start: 2011-03-15 21:15:00
time_stop: 2011-03-15 21:30:00
name: Using Online Video to Build Your Company's Audience
picture_big_url: http://img.sxsw.com/2011/events/UsingOnlineVideoToBuildYour.jpg
hashtag: #LIPB
original_serial: event_IAP6496
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Tuesday March 15 4:15PM
search:
  Austin Convention Center, Using Online Video to Build Your Company's Audience, Using Online Video to Build Your Company's Audience,  


time_start: 2011-03-12 02:00:00
time_stop: 2011-03-12 04:00:00
name: Kick off Party at SXSW 2011 – Hosted by TechSet
original_serial: event_OE00309
event_category: Party
event_sub_category: Various
venue_name_cache: Enzo
tba: 0
time_display: Friday March 11 8:00PM
search:
  Enzo, Kick off Party at SXSW 2011 – Hosted by TechSet, Kick off Party at SXSW 2011 – Hosted by TechSet,  


time_start: 2011-03-18 19:00:00
time_stop: 2011-03-18 20:00:00
name: What to Do When Your Artist is Addicted
hashtag: addictedartist
original_serial: event_MP5999
event_category: Panel
event_sub_category: Management
venue_name_cache: ACC - Room 16A
tba: 0
time_display: Friday March 18 2:00PM
search:
  Austin Convention Center, What to Do When Your Artist is Addicted, What to Do When Your Artist is Addicted,  


time_start: 2011-03-12 18:30:00
time_stop: 2011-03-12 19:30:00
name: How Social Media Fueled Unrest in Middle East
original_serial: event_IAP000535
event_category: Greater Good
event_sub_category: Core Conversation
venue_name_cache: ACC - Room 5ABC
tba: 0
time_display: Saturday March 12 12:30PM
search:
  Austin Convention Center, How Social Media Fueled Unrest in Middle East, How Social Media Fueled Unrest in Middle East,  


time_start: 2011-03-13 17:30:00
time_stop: 2011-03-13 18:30:00
name: The Death of the Death of Longform Journalism
hashtag: #longform
original_serial: event_IAP8098
event_category: Future of Journalism
event_sub_category: Core Conversation
venue_name_cache: Sheraton - N. Capitol View
tba: 0
time_display: Sunday March 13 12:30PM
search:
  Sheraton, The Death of the Death of Longform Journalism, The Death of the Death of Longform Journalism,  


time_start: 2011-03-19 00:10:00
time_stop: 2011-03-19 01:10:00
name: Miss Pamela Des Barres (MC Between Sets)
picture_big_url: http://img.sxsw.com/2011/bands/3435.jpg
original_serial: event_MS13118
event_category: Showcase
event_sub_category: Rock
venue_name_cache: Continental Club
tba: 0
time_display: Friday March 18 7:10PM
search:
  Continental Club, Miss Pamela Des Barres (MC Between Sets), Miss Pamela Des Barres (MC Between Sets),  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: Defining The Diaspora: Global Collaboration and Social Change
original_serial: event_IAP6075
event_category: Work & Happiness
event_sub_category: Core Conversation
venue_name_cache: Marriott Courtyard - Brazos 2/3
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Marriott Courtyard, Defining The Diaspora: Global Collaboration and Social Change, Defining The Diaspora: Global Collaboration and Social Change,  


time_start: 2011-03-12 18:30:00
time_stop: 2011-03-12 19:30:00
name: Mobile Health in Africa: What Can We Learn?
hashtag: #AmHealth
original_serial: event_IAP6228
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Saturday March 12 12:30PM
search:
  Austin Convention Center, Mobile Health in Africa:  What Can We Learn?, Mobile Health in Africa:  What Can We Learn?,  


time_start: 2011-03-14 17:30:00
time_stop: 2011-03-14 17:45:00
name: Personalized Interfaces and the Arrival of Smart TV
hashtag: #TVui4me
original_serial: event_IAP5694
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Monday March 14 12:30PM
search:
  Austin Convention Center, Personalized Interfaces and the Arrival of Smart TV, Personalized Interfaces and the Arrival of Smart TV,  


time_start: 2011-03-15 14:30:00
time_stop: 2011-03-15 14:50:00
name: We First: How Social Media can Remake Capitalism and Build a Better World
picture_big_url: http://img.sxsw.com/2011/events/WeFirstHowSocialMediaCanRemake.jpg
hashtag: #WeFirst
original_serial: event_IAP8322
event_category: Book Reading
event_sub_category: Book Reading
venue_name_cache: ACC - Ballroom G
tba: 0
time_display: Tuesday March 15 9:30AM
search:
  Austin Convention Center, We First: How Social Media can Remake Capitalism and Build a Better World, We First: How Social Media can Remake Capitalism and Build a Better World,  


time_start: 2011-03-19 16:00:00
time_stop: 2011-03-19 17:00:00
name: CLE 5: Ethics: The Biggest Practice Mistakes to Avoid
hashtag: cle5
original_serial: event_MP990190
event_category: Panel
event_sub_category: Legal
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Saturday March 19 11:00AM
search:
  Austin Convention Center, CLE 5: Ethics: The Biggest Practice Mistakes to Avoid, CLE 5: Ethics: The Biggest Practice Mistakes to Avoid,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-14 00:00:00
name: Nokia Opportunity Hour at The Belmont
picture_big_url: http://img.sxsw.com/2011/events/Nokia.jpg
original_serial: event_OE00713
event_category: OTHER
event_sub_category: Various
venue_name_cache: The Belmont
tba: 0
time_display: Sunday March 13 5:00PM
tmp5: The Belmont
description:
  Opportunity Hour featuring Nokia and Rovio (Angry Birds) discussing thefuture of entertainment

  Free canapés and 2 x free drinks per person for the period.

   Limited spaces available. First come, first served.


time_start: 2011-03-14 22:00:00
time_stop: 2011-03-14 23:00:00
name: OAuth, OpenID, Facebook Connect: Authentication Design Best Practices
picture_big_url: http://img.sxsw.com/2011/events/OauthOpenIDFacebookConnect.jpg
hashtag: #authenticationdesign
original_serial: event_IAP7650
event_category: Design / Development
event_sub_category: Solo
venue_name_cache: ACC - Ballroom B
tba: 0
time_display: Monday March 14 5:00PM
search:
  Austin Convention Center, OAuth, OpenID, Facebook Connect: Authentication Design Best Practices, OAuth, OpenID, Facebook Connect: Authentication Design Best Practices,  


time_start: 2011-03-15 14:30:00
time_stop: 2011-03-15 15:30:00
name: Checkin 2 Checkout: Mobile Audience Engagement in 2011
hashtag: #Cin2Cout
original_serial: event_IAP6863
event_category: Social Graph
event_sub_category: Panel
venue_name_cache: Hyatt - TX Ballroom 5-7
tba: 0
time_display: Tuesday March 15 9:30AM
search:
  Hyatt, Checkin 2 Checkout: Mobile Audience Engagement in 2011, Checkin 2 Checkout: Mobile Audience Engagement in 2011,  


time_start: 2011-03-15 17:30:00
time_stop: 2011-03-15 18:30:00
name: Career Transparency: Why Personal Branding Is Bullshit
hashtag: #MrExpert
original_serial: event_IAP8086
event_category: Work & Happiness
event_sub_category: Core Conversation
venue_name_cache: Marriott Courtyard - Rio Grande A
tba: 0
time_display: Tuesday March 15 12:30PM
search:
  Marriott Courtyard, Career Transparency: Why Personal Branding Is Bullshit, Career Transparency: Why Personal Branding Is Bullshit,  


time_start: 2011-03-19 19:00:00
time_stop: 2011-03-19 20:00:00
name: Making Money Composing Music for TV and Film
hashtag: tvandfilm
original_serial: event_MP6697
event_category: Panel
event_sub_category: Other
venue_name_cache: ACC - Room 16A
tba: 0
time_display: Saturday March 19 2:00PM
search:
  Austin Convention Center, Making Money Composing Music for TV and Film, Making Money Composing Music for TV and Film,  


time_start: 2011-03-13 20:30:00
time_stop: 2011-03-13 21:30:00
name: Future of Collective Intelligence: Location! Location! Location!
picture_big_url: http://img.sxsw.com/2011/events/FutureofCollectiveIntelligence.jpg
hashtag: #SXSWLBS
original_serial: event_IAP6236
event_category: Emerging
event_sub_category: Panel
venue_name_cache: Hilton - Salon F/G
tba: 0
time_display: Sunday March 13 3:30PM
search:
  Hilton, Future of Collective Intelligence: Location! Location! Location!, Future of Collective Intelligence: Location! Location! Location!,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: Trust in Social Media: Is Censorship Succeeding
hashtag: #sxswtrust
original_serial: event_IAP6596
event_category: Social Graph
event_sub_category: Core Conversation
venue_name_cache: Hyatt - Big Bend
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Hyatt, Trust in Social Media: Is Censorship Succeeding, Trust in Social Media: Is Censorship Succeeding,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Text-to-Donate Fundraising for Non-Profits
hashtag: #text2donate
original_serial: event_IAP8061
event_category: Greater Good
event_sub_category: Core Conversation
venue_name_cache: ACC - Room 5ABC
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Austin Convention Center, Text-to-Donate Fundraising for Non-Profits, Text-to-Donate Fundraising for Non-Profits,  


time_start: 2011-03-13 19:00:00
time_stop: 2011-03-13 20:00:00
name: Your Baby Is Ugly: Evaluating Your Film Honestly
original_serial: event_FP6086
event_category: Panel
event_sub_category: Workshop
venue_name_cache: ACC - Room 13AB
tba: 0
time_display: Sunday March 13 2:00PM
search:
  Austin Convention Center, Your Baby Is Ugly: Evaluating Your Film Honestly, Your Baby Is Ugly: Evaluating Your Film Honestly,  


time_start: 2011-03-18 17:30:00
time_stop: 2011-03-18 18:30:00
name: Writing About Music in the Twenty Tens
hashtag: musicwriting
original_serial: event_MP990177
event_category: Panel
event_sub_category: Media
venue_name_cache: ACC - Room 8BC
tba: 0
time_display: Friday March 18 12:30PM
search:
  Austin Convention Center, Writing About Music in the Twenty Tens, Writing About Music in the Twenty Tens,  


time_start: 2011-03-13 20:30:00
time_stop: 2011-03-13 21:30:00
name: Creating Social Action Plans For Films
original_serial: event_FP990158
event_category: Panel
event_sub_category: Workshop
venue_name_cache: ACC - Room 13AB
tba: 0
time_display: Sunday March 13 3:30PM
search:
  Austin Convention Center, Creating Social Action Plans For Films, Creating Social Action Plans For Films,  


time_start: 2011-03-15 20:30:00
time_stop: 2011-03-15 21:30:00
name: Marrying for Money: The ROI of Relationships
original_serial: event_IAP6036
event_category: Branding / Marketing
event_sub_category: Solo
venue_name_cache: ACC - Ballroom F
tba: 0
time_display: Tuesday March 15 3:30PM
search:
  Austin Convention Center, Marrying for Money: The ROI of Relationships, Marrying for Money: The ROI of Relationships,  


time_start: 2011-03-13 16:00:00
time_stop: 2011-03-13 17:00:00
name: Analytics and Social Tools in Practice
picture_big_url: http://img.sxsw.com/2011/events/AnalyticsAndSocialToolsInPractice.jpg
hashtag: #mitharvard
original_serial: event_IAP8398
event_category: Social Broadcasting Track
event_sub_category: Solo
venue_name_cache: AT&T Conference Center - Room 204
tba: 0
time_display: Sunday March 13 11:00AM
search:
  AT&T Conference Center, Analytics and Social Tools in Practice, Analytics and Social Tools in Practice,  


time_start: 2011-03-14 17:45:00
time_stop: 2011-03-14 18:00:00
name: Second Screen: TV Meets The Web Backchannel
picture_big_url: http://img.sxsw.com/2011/events/SecondScreenTVMeetsTheWeb.jpg
hashtag: #2screen
original_serial: event_IAP6392
event_category: Future15
event_sub_category: Future15
venue_name_cache: ACC - Ballroom E
tba: 0
time_display: Monday March 14 12:45PM
search:
  Austin Convention Center, Second Screen: TV Meets The Web Backchannel, Second Screen: TV Meets The Web Backchannel,  


time_start: 2011-03-12 17:00:00
time_stop: 2011-03-12 18:00:00
name: The Last Broadcast: Entertainment is Social - What's Next?
original_serial: event_FP990105
event_category: Panel
event_sub_category: Interactive Crossover
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Saturday March 12 11:00AM
search:
  Austin Convention Center, The Last Broadcast: Entertainment is Social - What's Next?, The Last Broadcast: Entertainment is Social - What's Next?,  


time_start: 2011-03-14 14:30:00
time_stop: 2011-03-14 15:30:00
name: Geppetto's Army: Creating International Incidents with Twitter Bots
picture_big_url: http://img.sxsw.com/2011/events/GeppettosArmyCreatingInternational.jpg
hashtag: #twitterbots
original_serial: event_IAP6432
event_category: Future of Journalism
event_sub_category: Solo
venue_name_cache: Sheraton - Creekside
tba: 0
time_display: Monday March 14 9:30AM
search:
  Sheraton, Geppetto's Army: Creating International Incidents with Twitter Bots, Geppetto's Army: Creating International Incidents with Twitter Bots,  


time_start: 2011-03-14 19:00:00
time_stop: 2011-03-14 20:00:00
name: You Are Not a Publicist: Criticism vs. Advertising
original_serial: event_FP5724
event_category: Panel
event_sub_category: Film Criticism
venue_name_cache: ACC - Room 15
tba: 0
time_display: Monday March 14 2:00PM
search:
  Austin Convention Center, You Are Not a Publicist: Criticism vs. Advertising, You Are Not a Publicist: Criticism vs. Advertising,  


time_start: 2011-03-13 16:00:00
time_stop: 2011-03-13 17:00:00
name: Local Online Communities: Won’t You Be My Neighbor?
hashtag: #bemyneighbor
original_serial: event_IAP6375
event_category: Emerging
event_sub_category: Panel
venue_name_cache: Hilton - Salon J
tba: 0
time_display: Sunday March 13 11:00AM
search:
  Hilton, Local Online Communities: Won’t You Be My Neighbor?, Local Online Communities: Won’t You Be My Neighbor?,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-13 23:00:00
name: Agvocacy 2.0: Adding a Human Voice to the Farm
original_serial: event_IAP5986
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 6AB
tba: 0
time_display: Sunday March 13 5:00PM
search:
  Austin Convention Center, Agvocacy 2.0: Adding a Human Voice to the Farm, Agvocacy 2.0: Adding a Human Voice to the Farm,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Latin America's Digital Middle Class: Six Key Insights
hashtag: #digitalmiddleclass
original_serial: event_IAP6532
event_category: Latin America
event_sub_category: Solo
venue_name_cache: Hilton Garden Inn - Sabine
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Hilton Garden Inn, Latin America's Digital Middle Class: Six Key Insights, Latin America's Digital Middle Class: Six Key Insights,  


time_start: 2011-03-12 15:30:00
time_stop: 2011-03-12 16:30:00
name: Demystifying Online Privacy and Empowering the Digital Self
hashtag: #digitalself
original_serial: event_IAP000331
event_category: Late Break
event_sub_category: Dual
venue_name_cache: Radisson - Town Lake Ballroom
tba: 0
time_display: Saturday March 12 9:30AM
search:
  Radisson, Demystifying Online Privacy and Empowering the Digital Self, Demystifying Online Privacy and Empowering the Digital Self,  


time_start: 2011-03-12 19:00:00
time_stop: 2011-03-12 19:20:00
name: Flip the Funnel: Retention is the New Acquisition
original_serial: event_IAP6675
event_category: Book Reading
event_sub_category: Book Reading
venue_name_cache: ACC - Ballroom G
tba: 0
time_display: Saturday March 12 1:00PM
search:
  Austin Convention Center, Flip the Funnel: Retention is the New Acquisition, Flip the Funnel: Retention is the New Acquisition,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Baby's Gotta Face For Radio: Web Based Radio?
hashtag: #faceforradio
original_serial: event_IAP7554
event_category: Future of Journalism
event_sub_category: Panel
venue_name_cache: Sheraton - Capitol View Terrace
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Sheraton, Baby's Gotta Face For Radio: Web Based Radio?, Baby's Gotta Face For Radio: Web Based Radio?,  


time_start: 2011-03-13 22:00:00
time_stop: 2011-03-14 01:00:00
name: Chinwag's Global Grill @SXSW Interactive supported by UKTI
original_serial: event_OE00417
event_category: Party
event_sub_category: Various
venue_name_cache: East Tent, Brush Square Park
tba: 0
time_display: Sunday March 13 5:00PM
search:
  East Tent, Brush Square Park, Chinwag's Global Grill @SXSW Interactive supported by UKTI, Chinwag's Global Grill @SXSW Interactive supported by UKTI,  


time_start: 2011-03-13 20:30:00
time_stop: 2011-03-13 23:00:00
name: Embracing NoSQL - Your First Cassandra Project
picture_big_url: http://img.sxsw.com/2011/events/EmbracingNoSQLYourFirst.eps
hashtag: #embracingnosql
original_serial: event_IAP6428
event_category: Workshop
event_sub_category: Workshop
venue_name_cache: Sheraton - Capitol E-H
tba: 0
time_display: Sunday March 13 3:30PM
search:
  Sheraton, Embracing NoSQL - Your First Cassandra Project, Embracing NoSQL - Your First Cassandra Project,  


time_start: 2011-03-13 03:00:00
time_stop: 2011-03-13 04:00:00
name: AMD’s Swingin’ Social with White Ghost Shivers
original_serial: event_OE00754
event_category: Party
event_sub_category: Various
venue_name_cache: Parish
tba: 0
time_display: Saturday March 12 9:00PM
search:
  Parish, AMD’s Swingin’ Social with White Ghost Shivers, AMD’s Swingin’ Social with White Ghost Shivers,  


time_start: 2011-03-16 19:00:00
time_stop: 2011-03-16 20:00:00
name: IBM and the Jeopardy! Challenge: What is Watson?
original_serial: event_OE00654
event_category: Tech Summit
event_sub_category: Various
venue_name_cache: Hilton - Room J
tba: 0
time_display: Wednesday March 16 2:00PM
search:
  Hilton, IBM and the Jeopardy! Challenge: What is Watson?, IBM and the Jeopardy! Challenge: What is Watson?,  


time_start: 2011-03-14 20:30:00
time_stop: 2011-03-14 21:30:00
name: Pimp My Movie: Online Marketing Makeovers
original_serial: event_FP6282
event_category: Panel
event_sub_category: New Technology / Next Generation
venue_name_cache: ACC - Room 15
tba: 0
time_display: Monday March 14 3:30PM
search:
  Austin Convention Center, Pimp My Movie: Online Marketing Makeovers, Pimp My Movie: Online Marketing Makeovers,  


time_start: 2011-03-15 14:30:00
time_stop: 2011-03-15 15:30:00
name: Innovating & Developing with Libraries, Archives & Museums
picture_big_url: http://img.sxsw.com/2011/events/InnovatingAndDevelopingWithLibraries.jpg
hashtag: #sxswLAM
original_serial: event_IAP6396
event_category: Greater Good
event_sub_category: Panel
venue_name_cache: ACC - Room 10AB
tba: 0
time_display: Tuesday March 15 9:30AM
search:
  Austin Convention Center, Innovating & Developing with Libraries, Archives & Museums, Innovating & Developing with Libraries, Archives & Museums,  


time_start: 2011-03-13 03:30:00
time_stop: 2011-03-13 04:30:00
name: NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY
original_serial: event_OE00409
event_category: Party
event_sub_category: Various
venue_name_cache: Mohawk
tba: 0
time_display: Saturday March 12 9:30PM
search:
  Mohawk, NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY, NING PRESENTS THE OFFICIAL INTERACTIVE OPENING NIGHT AFTER PARTY,  


time_start: 2011-03-18 18:00:00
time_stop: 2011-03-18 18:40:00
name: Black Joe Lewis & the Honeybears
picture_big_url: http://img.sxsw.com/2011/bands/3061.jpg
original_serial: event_MS12935
event_category: Showcase
event_sub_category: Punk
venue_name_cache: Radio Day Stage Austin Convention Center
tba: 0
time_display: Friday March 18 1:00PM
search:
  Radio Day Stage Austin Convention Center, Black Joe Lewis & the Honeybears, Black Joe Lewis & the Honeybears,  


time_start: 2011-03-20 03:00:00
time_stop: 2011-03-20 04:00:00
name: Audience Award Winner - Spotlight Premieres
original_serial: event_FS11666
event_category: Screening
event_sub_category: Narrative Feature
venue_name_cache: Paramount Theatre
tba: 0
time_display: Saturday March 19 10:00PM
search:
  Paramount Theatre, Audience Award Winner - Spotlight Premieres, Audience Award Winner - Spotlight Premieres,  


time_start: 2011-03-12 15:30:00
time_stop: 2011-03-12 16:30:00
name: What We Can Learn from Small Town Entrepreneurs
hashtag: #SXSWSmall
original_serial: event_IAP5590
event_category: Business
event_sub_category: Dual
venue_name_cache: Hilton - Salon AB
tba: 0
time_display: Saturday March 12 9:30AM
search:
  Hilton, What We Can Learn from Small Town Entrepreneurs, What We Can Learn from Small Town Entrepreneurs,  


time_start: 2011-03-15 00:30:00
time_stop: 2011-03-15 02:30:00
name: Visualizing Our Future: Space, Media & Web Exploration - a Minitalk
original_serial: event_OE00517
event_category: Party
event_sub_category: Various
venue_name_cache: Avaya Auditorium
tba: 0
time_display: Monday March 14 7:30PM
search:
  Avaya Auditorium, Visualizing Our Future: Space, Media & Web Exploration - a Minitalk, Visualizing Our Future: Space, Media & Web Exploration - a Minitalk,  


time_start: 2011-03-17 20:30:00
time_stop: 2011-03-17 21:30:00
name: How Web Music Geeks Hacked the DMCA
hashtag: dmcahack
original_serial: event_MP990230
event_category: Panel
event_sub_category: Various
venue_name_cache: ACC - Room 15
tba: 0
time_display: Thursday March 17 3:30PM
search:
  Austin Convention Center, How Web Music Geeks Hacked the DMCA, How Web Music Geeks Hacked the DMCA,  


time_start: 2011-03-14 14:30:00
time_stop: 2011-03-14 15:30:00
name: Touching Stories: Designing Digital Magazines for the iPad
picture_big_url: http://img.sxsw.com/2011/events/TouchingStoriesDesigningDigital.jpg
original_serial: event_IAP5777
event_category: Emerging
event_sub_category: Dual
venue_name_cache: Hilton - Salon K
tba: 0
time_display: Monday March 14 9:30AM
search:
  Hilton, Touching Stories: Designing Digital Magazines for the iPad, Touching Stories: Designing Digital Magazines for the iPad,  


time_start: 2011-03-15 22:00:00
time_stop: 2011-03-15 23:00:00
name: DIY Online Workshops: Best Practices and Worst Mistakes
original_serial: event_IAP6880
event_category: Business
event_sub_category: Dual
venue_name_cache: Hilton - Salon D
tba: 0
time_display: Tuesday March 15 5:00PM
search:
  Hilton, DIY Online Workshops: Best Practices and Worst Mistakes, DIY Online Workshops: Best Practices and Worst Mistakes,  


time_start: 2011-03-12 15:30:00
time_stop: 2011-03-12 15:50:00
name: The Future of Nonprofits : Thrive and Innovate in the Digital Age
hashtag: #thefutureofnpos
original_serial: event_IAP5677
event_category: Book Reading
event_sub_category: Book Reading
venue_name_cache: ACC - Ballroom G
tba: 0
time_display: Saturday March 12 9:30AM
search:
  Austin Convention Center, The Future of Nonprofits : Thrive and Innovate in the Digital Age, The Future of Nonprofits : Thrive and Innovate in the Digital Age,  


time_start: 2011-03-12 23:00:00
time_stop: 2011-03-13 00:00:00
name: Big Brother Goes Green: Surveillance for Sustainable Forests
picture_big_url: http://img.sxsw.com/2011/events/BigBrotherGoesGreen.tiff
hashtag: #BBgoesGreen
original_serial: event_IAP6736
event_category: Greater Good
event_sub_category: Dual
venue_name_cache: ACC - Room 9ABC
tba: 0
time_display: Saturday March 12 5:00PM
search:
  Austin Convention Center, Big Brother Goes Green: Surveillance for Sustainable Forests, Big Brother Goes Green: Surveillance for Sustainable Forests,  


time_start: 2011-03-12 21:30:00
time_stop: 2011-03-12 22:30:00
name: Causebuilding Games: Fundraising & Social Gaming Streams
picture_big_url: http://img.sxsw.com/2011/events/CausebuildingGames.jpg
hashtag: #GamesFTW
original_serial: event_IAP7417
event_category: Greater Good
event_sub_category: Dual
venue_name_cache: ACC - Room 6AB
tba: 0
time_display: Saturday March 12 3:30PM
search:
  Austin Convention Center, Causebuilding Games: Fundraising & Social Gaming Streams, Causebuilding Games: Fundraising & Social Gaming Streams,  


time_start: 2011-03-15 22:00:00
time_stop: 2011-03-15 23:00:00
name: Connected Devices, the Cloud & the Future of Music
hashtag: #FOM
original_serial: event_IAP8182
event_category: Late Break
event_sub_category: Dual
venue_name_cache: Radisson - Town Lake Ballroom
tba: 0
time_display: Tuesday March 15 5:00PM
search:
  Radisson, Connected Devices, the Cloud & the Future of Music, Connected Devices, the Cloud & the Future of Music,  


time_start: 2011-03-11 20:00:00
time_stop: 2011-03-11 21:00:00
name: Cargo Containers: The Next Big Social Network?
hashtag: #Cargo
original_serial: event_IAP5534
event_category: Emerging
event_sub_category: Solo
venue_name_cache: Hilton - Salon H
tba: 0
time_display: Friday March 11 2:00PM
search:
  Hilton, Cargo Containers: The Next Big Social Network?, Cargo Containers: The Next Big Social Network?,  


time_start: 2011-03-14 17:30:00
time_stop: 2011-03-14 18:30:00
name: #Hashtag Takeovers and Successes in Innovative Virtual Activism
hashtag: #takeover
original_serial: event_IAP6967
event_category: Social Graph
event_sub_category: Panel
venue_name_cache: Hyatt - TX Ballroom 2-4
tba: 0
time_display: Monday March 14 12:30PM
search:
  Hyatt, #Hashtag Takeovers and Successes in Innovative Virtual Activism, #Hashtag Takeovers and Successes in Innovative Virtual Activism,  


time_start: 2011-03-13 14:30:00
time_stop: 2011-03-13 15:30:00
name: Decision Trees: YouTube's New Breed Of Interactive Storytellers
original_serial: event_FP990142
event_category: Panel
event_sub_category: Various
venue_name_cache: ACC - Room 18ABCD
tba: 0
time_display: Sunday March 13 9:30AM
search:
  Austin Convention Center, Decision Trees: YouTube's New Breed Of Interactive Storytellers, Decision Trees: YouTube's New Breed Of Interactive Storytellers,  


time_start: 2011-03-12 17:00:00
time_stop: 2011-03-12 18:00:00
name: Drawing Back the Curtains on CSS Implementation
hashtag: #SXCSS
original_serial: event_IAP6628
event_category: Featured Speaker
event_sub_category: Panel
venue_name_cache: ACC - Ballroom D
tba: 0
time_display: Saturday March 12 11:00AM
search:
  Austin Convention Center, Drawing Back the Curtains on CSS Implementation, Drawing Back the Curtains on CSS Implementation,  


time_start: 2011-03-14 17:30:00
time_stop: 2011-03-14 18:30:00
name: Go Virtual: Save Money, Sustain People and Planet
picture_big_url: http://img.sxsw.com/2011/events/GoVirtualSaveMoneySustainPeople.jpg
hashtag: #GoVirtual
original_serial: event_IAP6071
event_category: Greater Good
event_sub_category: Core Conversation
venue_name_cache: ACC - Room 5ABC
tba: 0
time_display: Monday March 14 12:30PM
search:
  Austin Convention Center, Go Virtual: Save Money, Sustain People and Planet, Go Virtual: Save Money, Sustain People and Planet,  


time_start: 2011-03-15 17:30:00
time_stop: 2011-03-15 18:30:00
name: Marc Ecko's Formula for AWEthentic Connections
original_serial: event_IAP000276
event_category: Business
event_sub_category: Solo
venue_name_cache: Hilton - Salon A
tba: 0
time_display: Tuesday March 15 12:30PM
search:
  Hilton, Marc Ecko's Formula for AWEthentic Connections, Marc Ecko's Formula for AWEthentic Connections,  


# info

event_name: SXSW
pid: sxsw_2011
cid: sxsw
website_url: http://sxsw.com/
video_rss_url: http://www.xomodigital.com/iphone/cannes/rss_film_cannes_2010.xml
twitter_url: http://twitter.com/SXSW
whatson_picture_url: http://www.youtube.com/v/Fa6EycSA1XQ
pid_display_name: SXSW
app_store_url: http://itunes.apple.com/ca/app/sxsw-go/id418450665?mt=8
google_analytics_application_code: UA-16240233-16
gps_lat: 30.264330771578162
gps_long: -97.74270057678223
info_feedback_email: michael@sxsw.com
info_feedback_subject: Here's my feedback on the SXSW iPhone App
info_feedback_body: Enter your feedback here:
info_tellafriend_subject: Check out the SXSW App!
whatson_picture_link: http://www.hpsxsw.com/
res_color_theme_color_red: 107
res_color_theme_color_green: 107
res_color_theme_color_blue: 107
tab_name_whatson: Schedule
tab_name_event_type: Index
tab_name_venue: Places
tab_name_live: Live
tab_name_favourites: Favorites
facebook_url: http://m.facebook.com/SXSWFestival
banner_ad_duration_secs: 4
banner_ad_frequency_secs: 40
interstitial_duration_secs: 3
live_experience_website_url: http://xomo.sxsw.com/lxp/index.php
info_text:
  The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.

  Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the SXSW Trade Show: The Exhibition for Creative Industries and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.


  About Xomo Digital

  Xomo makes world class mobile apps for events, including music, film and culinary festivals, conferences and trade shows. The Company's award-winning Mobile Event Guide product is offered turn-key on iPhone, Android, BlackBerry and other platforms. In addition to SXSW®, clients include some of the largest festivals in the world such as the London Jazz Festival, the massive Museumsuferfest in Frankfurt and the Doha Tribeca Film Festival. Xomo recently won the ‘Best Mobile App’ trophy at the Canadian New Media Awards for its 2010 Winter Olympic Games app, which received over 1 million downloads. Visit: www.xomodigital.com or drop by Xomo’s booth (#938) at the SXSW Trade Show.


  -- 
  Twitter+OAuth code by B. Gottlieb & MGTwitterEngine by M. Gemmell
  MapQuest implementation made possible with RouteMe and OSM-Droid.
  Map&Data (c) 2011 MapQuest - (c) OpenStreetMap (and) contributors, CC-BY-SA

info_tellafriend_body:
  I'm using this excellent app called SXSW Go. It's an interactive event guide for the SXSW Festival! It has a complete film, music and interactive schedule. You can even select your favourite events and make your own schedule! You should definitely check it out on your iPhone, iPod, iPad, Android, BlackBerry and Windows Phone 7! 

  Download it from http://sxsw.com/node/6481


