# event_type

name_last: Preashea Hilliard
name: Preashea Hilliard
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/3978.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Preashea_Hilliard-Fresh_Fire_Snippet.mp3
website_link: http://www.preshmusic.com
event_category: Showcase
event_sub_category: Gospel
search: Preashea Hilliard
original_serial: event_MS14689
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Every season of greatness is ushered in by a unique sound. A sound that catapults its listeners to higher heights and deeper depths. That next generation sound is embodied in the voice and music of Preashea Hilliard.

  Having come from a lineage of greatness (she is the youngest daughter of the renowned Bishop I.V. and Lady Bridget Hilliard of New Light Church), she is undoubtedly a trailblazer. Her sound of worship is not only cross-cultural, but also trans-generational. With sonic influences that include both rock, pop and gospel, her ability to lead any listener to a place of worship is uncanning. 

  Her debut CD, Live Out Loud, captures this worship and delivers it in supernatural ways. With Grammy award winning producer, Aaron Lindsey at the helm of the ship this once in a lifetime record is a must have in any library. Guest appearances from CeCe Winans and Bishop I.V. Hilliard add the finishing touches to this soon to be worship classic.

  Preashea Hilliard, also affectionately known as Pastor P, has the heart of a generation and the heart of God. She serves as youth pastor to her local church and is known for her life of prayer and devotion. There is no doubt that God has His hand on Preashea and He is orchestrating her evolution.


name_last: I Got You On Tape
name: I Got You On Tape
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/1669.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/I_Got_You_On_Tape-Spinning_for_the_cause.mp3
website_link: http://www.igotyouontape.com
event_category: Showcase
event_sub_category: Rock
search: I Got You On Tape
original_serial: event_MS12785
original_venue_serial: Speakeasy
description:
  IGYOT is without a doubt, one of the absolute heavyweights on the thriving Copenhagen indie scene.
  The band is a veritable “all-star team” of acclaimed musicians from the Copenhagen indie, jazz and underground scene, united by a unique tone of voice and an exquisite sense of taste.
  The music of IGYOT is a masterful combination of alt. rock and art pop. The songs are slow, brooding and mesmerizing, yet superbly catchy, ranging from raw, gritty and explosive, to the somber, hymn-like and celestial.
  The intricate, imaginative arrangements are centered around the trademark deep, hypnotic voice of charismatic lead singer Jakob Bellens, who delivers the complex, beautifully crafted melodies and dark, thoughtful lyrics with intensity and sincerity, as well as a dead-pan sense of dry humor, lingering just below the surface.

  History
  IGYOT was formed in 2004. Releasing their self-entitled debut album in 2006 and the sequal “2” in 2007, they quickly became darlings of the music press and gained a reputation as one of the top live-acts in Denmark.
  Switching from Auditorium to Tigerspring, IGYOT released a remix album i 2008 and their third studio album “Spinning For The Cause” in 2009 to rave reviews.
  Culminating the positive response of “Spinning...”, the band won the prestigious “Main Prize” at this years “P3 GOLD” Award Show - one of the highest acclaims in the Danish music business.
  They played a virtually sold-out tour of Denmark spring 2010 and during the summer and fall, the band toured the Netherlands, Belgium and Germany where “Spinning For The Cause” is licensed through V2.
  Coming this Fall and winter, IGYOT will return to the studio to commence the recording of their 4th album.


name_last: Cure for the Common Font
name: Cure for the Common Font
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CureForTheCommonFont.jpg
website_link: http://j.mp/fontcure
hashtag: #fontcure
event_category: Late Break
event_sub_category: Panel
original_serial: event_IAP8412
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Frank Chimero (Office of Frank Chimero)
  Jason Santa Maria (Mighty LLC)
  Stephen Coles (Typographica/Fonts In Use)
  Tiffany Wardle (Typegirl)

  Summary
  Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.

search:
  Cure for the Common Font Frank Chimero Office of Frank ChimeroJason Santa Maria Mighty LLCStephen Coles Typographica/Fonts In UseTiffany Wardle Typegirl


name_last: Dealing With Internet Drama In Feminist Discourse
name: Dealing With Internet Drama In Feminist Discourse
name_index: D
website_link: http://www.deeplyproblematic.com/
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP7241
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Garland Grey (garlandgrey.com)
  Rachel McCarthy James (Deeply Problematic)

  Summary
  The Internet is a community of communities, all filled with conflict and drama. Social justice and activism are as filled with these clashes as any other group, but the wounds inflicted can be more than difference of opinion or personality discord: in “safe spaces”, tensions can be particularly fraught 

  These incidents can often be instructive and valuable. Conflict clarifies loyalties and solidifies friendships; conflict can reveal humility and pride. Controversy can teach anti-oppression activists about how to avoid unintentionally inflicting harm upon folks who do not share their privileges. 

  But while call-outs can be essential to honest discussions of inequality, drama is just as often destructive. Conflict comes at a price, sometimes with little payoff. Internet drama cost emotional energy, physical resources, time, and relationships. Blogwars, 500+ comment threads, and 140-character fights are rarely in anyone’s best interest – they are usually costly to the attacker, the target, and those reading on the sidelines. 

  Drama and conflict in online social justice is usually best minimized and carefully managed. This presentation, which will focus more on examination than instruction, is not just about how to check your privilege. It’s about when to call out, and how to avoid abusing others. It’s about how to respond, when to check out, and how to take care of yourself in a community that demands everything of you.

search:
  Dealing With Internet Drama In Feminist Discourse Garland Grey garlandgrey.comRachel McCarthy James Deeply Problematic


name_last: Profiting from Technology: Online, Offline and On Tour
name: Profiting from Technology: Online, Offline and On Tour
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/ProfitingFromTechnologyOnline.jpg
website_link: http://www.bmi.com/
hashtag: #ProfitingFromTechnology
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP8066
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Bram  (indiehitmaker.com)
  Bryan Calhoun (SoundExchange)
  David Claassen (Broadcast Music Incorporated)
  Frederick Croshal (Croshal Entertainment Group)
  Kimberly Thompson (Sonicbids)

  Summary
  Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-show technology providers to discuss trends and success stories - from tour-centric to online marketing strategies - using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.

search:
  Profiting from Technology: Online, Offline and On Tour Bram  indiehitmaker.comBryan Calhoun SoundExchangeDavid Claassen Broadcast Music IncorporatedFrederick Croshal Croshal Entertainment GroupKimberly Thompson Sonicbids


name_last: Plutopia 2011: The Future of Play
name: Plutopia 2011: The Future of Play
name_index: P
event_category: Party
event_sub_category: Various
search: Plutopia 2011: The Future of Play
original_serial: event_OE00340
original_venue_serial: Mexican American Cultural Center
description:
  Plutopia Productions presents its 2011 signature 'sense event,' themed The Future of Play, featuring Lee Ranaldo (of Sonic Youth) and Text of Light, Intimate Stranger and Telefunken, Scenocosme's Akousmaflora interactive hanging gardens, Nullsleep, The Total Unicorn Experience, and Video Jack. Talks by Bruce Sterling, Joe Tankersley of Disney Imagineering, and David Merrill of Sifteo.


name_last: Dax Riggs
name: Dax Riggs
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2012.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dax_Riggs-Say_Goodnight_to_the_World.mp3
website_link: http://www.daxriggs.com
event_category: Showcase
event_sub_category: Rock
search: Dax Riggs
original_serial: event_MS12860
original_venue_serial: Easy Tiger Patio
description:
  Louisiana’s own dark star and Orpheus of the underground, Dax Riggs – the fool in your tarot deck – trippin’ over his own tombstone, 
  reaching into the atmosphere and pulling spirits from the air. An alchemy of all roots music, doom metal and glam-punk poetry.  It sounds
  like voodoo, feels like redemption and puts off heat like a burning oil rig. In the service of tears and the ghost of all sorrows…say goodnight to the world.
   
  Ex-deadboy and the Elephantmen and ex-Acid Bath’s Dax Riggs released his sophomore solo album Say Goodnight To The World on 
  August 3rd, 2010, on Fat Possum Records.  Recorded over two weeks in his home insane asylum with the dancing boys of Austin, TX,
  Charley Siess (drums) and Kevin Fitzsimmons (bass); co-produced with multi-instrumentalist Robbie Lee (Howling Hex, Baby Dee); and 
  mixed with Eric Wofford (Black Angels, Bill Callahan).


name_last: NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
name: NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/neverdie.jpg
event_category: ScreenBurn
event_sub_category: Various
search: NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
original_serial: event_OE00130
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.


name_last: Ozomatli and the State Department: Cool Cultural Diplomacy
name: Ozomatli and the State Department: Cool Cultural Diplomacy
name_index: O
hashtag: ozodiplomacy
event_category: SXSW Interview
event_sub_category: Other
original_serial: event_MP990136
original_venue_serial: Austin Convention Center
description:
  Room: Day Stage

  Participants:
  Amy Blackman (Cookman)
  Asdru Sierra (Ozomatli)
  Jiro Yamaguchi (Ozomatli)
  Josh Kun (USC)
  Justin Poree (Ozomatli)
  Mario Calire (Ozomatli)
  Maura Pally (US Department of State)
  Raul Pacheco (Ozomatli)
  Ulises Bella (Ozomatli)
  Wil-Dog Abers (Ozomatli)

  Summary
  In 2007 the LA-based, multi-ethnic hip-hop band Ozomatli set out on a World tour, with stops in Burma, China, Mongolia, Vietnam, Madagascar, South Africa, Egypt, Indonesia, India, Jordan and even Nepal, where they played the first free concert by a band from the West to 14,000 folks in Kathmandu. How did this all come together? Ozomatli served as US cultural representatives under the auspices of the U.S. Department of State. Ozomatli’s tour carried on a tradition of cultural diplomacy that stretches back to the likes of Duke Ellington, Benny Goodman, and Louis Armstrong. Are you interested in learning more about U.S. State Department programs that showcase American talent and engage with communities around the world? Learn more about international exchanges from the Department of State’s Bureau of Educational and Cultural Affairs (ECA). ECA promotes international mutual understanding through a wide range of exchange programs. A short video will be screened, Ozomatli will perform a short set, and the band and Ms. Pally will answer questions. (Portions of this description courtesy Future of Music Coalition)

search:
  Ozomatli and the State Department: Cool Cultural Diplomacy Amy Blackman CookmanAsdru Sierra OzomatliJiro Yamaguchi OzomatliJosh Kun USCJustin Poree OzomatliMario Calire OzomatliMaura Pally US Department of StateRaul Pacheco OzomatliUlises Bella OzomatliWil-Dog Abers Ozomatli


name_last: In a Better World
name: In a Better World
name_index: I
picture_big_url: http://img.sxsw.com/2011/films/F31391.jpg
website_link: http://www.inabetterworldmovie.com
youtube_link: http://www.youtube.com/watch?v=3F8aMUSVdNw
event_category: Screening
event_sub_category: Narrative Feature
search: In a Better World Susanne Bier
original_serial: event_FS11410
original_venue_serial: Alamo Lamar B
description:
  Director: Susanne Bier
  DENMARK | 113 minutes


  Starring:
  Mikael Persbrandt, Trine Dyrholm, Ulrich Thomsen, Markus Rygaard, William Jøhnk Nielsen


  Anton commutes between his home in Denmark and his work as a doctor at an African refugee

  camp. While he and his wife Marianne struggle with the possibility of divorce, their ten-year-old

  son Elias is being bullied at school. Elias finds friendship and protection in Christian, who has

  moved from London with his father Claus after the loss of his mother.

  When Christian involves Elias in a dangerous act of revenge, their friendship is tested and lives

  are put in danger. It is their parents who ultimately help them cope with the complexity of

  human emotions, pain and empathy.


name_last: Agile Self Development
name: Agile Self Development
name_index: A
website_link: http://agileselfdevelopment.com
hashtag: #AgileSelfDev
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Agile Self Development Dinah Sanders MetaGrrrl/DiscardiaMarcy Swenson Startup Happiness
original_serial: event_IAP8057
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Dinah Sanders (MetaGrrrl/Discardia)
  Marcy Swenson (Startup Happiness)

  Summary
  Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take.

  Ideas to discuss:
  • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress?
  • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better?
  • How can I stay aligned to the big picture while working on today's challenges?

  Tags: productivity, agile, lifehacks, happiness, self-development


name_last: B. Bravo
name: B. Bravo
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3498.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/B._Bravo-Computa_Love.mp3
website_link: http://www.bbravo.com
event_category: Showcase
event_sub_category: Electronic
search: B. Bravo
original_serial: event_MS13372
original_venue_serial: Barcelona
description:
  B. Bravo (Adam Mori), a West Coast California native, brings his own sound of synthesizer funk to any track he lays hands on, whether in the studio, behind the turntables in the club, or performing his music live on stage.  As an original member of the Frite Nite crew based in San Francisco, he is also a driving force in the Modern Funk Movement, spearheaded by LA's Dam-Funk.  Bravo's Live Set was unleashed this year to the masses and has received rave reviews from sweaty crowds and music connoisseurs alike. Expect to hear his original Future Funk bangers, (performed with samplers, synths, keyboards and vocoder) blended with melody-infused Dubstep, UK Funky, and just plain Funk, all loaded with full helpings of bass.   Bravo's massive tune 'Computa Love', one of Benji B's best of 2009 selections for his BBC 1xtra radio show, was picked up by Gilles Peterson's label Brownswood Recordings as the lead track (and 12')  from the 2010 compilation 'Brownswood Electr*c.' His latest EP by the same name was release last year on Frite Nite Records.


name_last: The Nerdist with Chris Hardwick - Live Podcast Taping
name: The Nerdist with Chris Hardwick - Live Podcast Taping
name_index: N
event_category: Comedy
event_sub_category: Various
search: The Nerdist with Chris Hardwick - Live Podcast Taping Chris Hardwick Fishladder Media
original_serial: event_OE00354
original_venue_serial: Esther's Follies
description:
  Participants:
  Chris Hardwick (Fishladder Media)

  Summary
  Actor, DJ, & host extraordinaire Chris Hardwick goes live at SXSW with his award winning podcast, usually recorded in the homes of notable comedians or entertainers, is sure to have you lol-ing.

  Actor, DJ, & host extraordinaire Chris Hardwick goes live at SXSW with his award winning podcast, usually recorded in the homes of notable comedians or entertainers, is sure to have you lol-ing.


name_last: Dirty Karma
name: Dirty Karma
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/41451.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dirty_Karma-Amatlan.mp3
website_link: http://www.dirtykarma.com.mx
event_category: Showcase
event_sub_category: Rock
search: Dirty Karma
original_serial: event_MS14458
original_venue_serial: Mi Casa Cantina
description:
  On a random afternoon in 2005 Mauricio, Gerardo, Hugo and Rodrigo,
  childhood friends, got together to talk about all the music and ideas they had in mind, from Led Zeppelin, to the Allman Brothers to Radiohead and The Strokes, and then decided to start creating music together. They created a place where they could be free and generate a personal dogma through their own music. This space was called: Dirty Karma.

  Throughout all those afternoons new songs were borned and with them the idea to release an EP. So 3 years later, at Topetitud studio (property of Paco Ayala and Tito Fuentes, members of the well respected mexican rockband: MOLOTOV) under John Gibbe and Camilo Froideval’s production, they recorded 5 songs that gave form to an EP called Dirty Karma. After the recording and mix of the album they decided to master it with Chris Geringer (Madonna, Molotov, Dandy Warhols, etc.) at the Sterling Sound Study in New York.

  The songs were very well received by the critics and Mexican press, as well as by a solid fanbase that kept growing steadily. 

  The band continued playing, rehearsing without stopping, working each one in its instrument to master their performance. The EP got great reviews from important magazines and as time went by more curious fans began to attend their shows. Constructing a good reputation as a live act, Dirty Karma was invited to de 2009 edition of the “Vive Latino” festival, the most important rock festival in Latinamerica, in which they conquered a very demanding audience.

  On 2009 they decided to make their first LP repeating the same team of producer / engineer (Camilo Froideval and John Gibbe respectively) and the same studio (Topetitud) to record “Four Elephants”. This time the adventure continued at Sonic Ranch Studios in Tornillo, Texas, property of Tony Rancich, who was captivated by their music and decided to write and record a song called “Water Tower”.

  They launched “Tiempo” as a pre-single, which was chosen one of the best songs of 2009 by Reactor 105 (the most important radio station of alternative rock in Mexico City). The video for this song placed them in MTV´s rotation for a long time.

  Shortly after the recording of 'Four Elephants', they decided to invite Cariño Maldito to make the artwork for the album. Months later Cariño Maldito assumed the band’s management and legal representation.

  Now they are promoting “Four Elephants”, which includes the singles “Entresueño” and “Amatlán. The LP has had a great reception from fans and music journalists so far.

  The songs in “Four Elephants” denote a clear maturity in their style and, although there has always been something magical surrounding their on-stage performances, their LIVE ACT captivates more spectators every time. Numerous bands and musicians show their interest in working with them and a handful of up-coming bands want to record their songs with their unique and characteristic sound. 

  They continue to do what they like the most and they make it better every time. More songs are written day by day, and every night they play, they create a unique and memorable atmosphere… without a doubt, the best is yet to come.


name_last: Someone Still Loves You Boris Yeltsin
name: Someone Still Loves You Boris Yeltsin
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2197.jpg
website_link: http://www.sslyby.com
event_category: Showcase
event_sub_category: Pop
search: Someone Still Loves You Boris Yeltsin
original_serial: event_MS12914
original_venue_serial: The Parish
description:
  Let It Sway isn't just the title of Someone Still Loves You Boris Yelstin's third full-length -- it's a philosophy that ultimately helped save the band. 
   
  After enduring numerous tension-filled sessions while self-recording 2008's Pershing, the band members decided it would be best to relinquish control over production and pursue new options when it came time to record their next album. 
   
  'With Pershing we tried to micromanage our sound and it wasn't a fun process,' recalls drummer/vocalist Phil Dickey. 'So for the new record it seemed like a good idea to try something we've never tried before.' 
   
  Plus, as guitarist/vocalist John Cardwell adds, 'It just seems lazy to not want to make the best-sounding record possible.'
   
  Not knowing which producer to contact, they began their search by reaching out to Death Cab For Cutie guitarist and respected engineer Chris Walla -- a fan and friend 
  of SSLYBY since the release of 2005's Broom -- to see if he had any recommendations. 
   
  Unexpectedly, Walla quickly replied he had the perfect person in mind -- himself. 
   
   And so, at his suggestion, SSLYBY made the trek from their hometown of Springfield, MO to Madison, WI -- home of the 
  famed Smart Studios (Nirvana's Nevermind, Smashing Pumpkins' Gish). Working with Walla (Tegan and Sara, The 
  Decemberists) and resident producer Beau Sorenson (Death Cab For Cutie, Sparklehorse), the band members crafted the final list of 12 songs that appear on Let It Sway.
  'When we got to the studio the songs were about 75 percent completed, which ended up being perfect,' says guitarist Will 
  Knauer. 'It allowed them to grow naturally -- with Chris and Beau guiding the songs with sounds we wouldn't have had access to and ideas we wouldn't have thought up ourselves.' 
   
  The influence the producers had on shaping the finished album is especially evident on 'Sink/Let it Sway,' a song that Walla and Sorenson helped sculpt from ideas, fragments, and four different demo versions into a complete whole, as well as 'In Pairs,' a short, infectious track the band had never played together until Walla heard the opening riff while setting up mics and exclaimed 'We have to record it!'
   
  'For the first time, the goal was to write good songs and not worry about how they were going to be produced,' says Dickey. 'We trusted Chris and Beau 100 percent.' 
   
  That faith was certainly not misplaced, as Let It Sway takes cues from the band's quiet Broom-era bedroom recordings and couples them with the polished sound of Pershing to create a whole new aesthetic most evident on songs like album opener 'Back in the Saddle' and the slow burner 'Stuart Gets Lost Dans Le Metro.'
   
  Ironically, despite its high-profile studio origin, the record has a more authentic and 'live-sounding' feel than if the group had recorded at home. 
   
  'We generally tracked one song a day and just used the best 
  performances -- even if there were little flubs,' reveals Dickey. 'Chris and Beau decided to do it that way, which is good because we're perfectionists and would probably still be recording the album today.'
  In the end, the circumstances surrounding the making of the record -- in which the band rode bikes to the studio each morning and slept on the floor of Sorenson's home (while Walla inhabited a tent in the backyard) -- was exactly the kind of environment SSLYBY needed to recapture the essence of what it is to be a band. 
   
  'Recording the album reminded me of how everything was when we first started playing together,' says Dickey. 'Everything about making music with your friends seemed fun and perfect all over again.' 
   
  As Someone Still Loves You Boris Yeltsin learned firsthand, when pressure is mounting, sometimes you just gotta Let It Sway.


name_last: ANR
name: ANR
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/2803.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/ANR-The_Endless_Field_Of_Mercury.mp3
website_link: http://www.anrmiami.com
event_category: Showcase
event_sub_category: Rock
search: ANR
original_serial: event_MS11431
original_venue_serial: The Ghost Room
description:
  ANR is a two-piece band from Miami, FL comprised of Brian Robertson and Michael John Hancock (MJ). Rising from various gallery and warehouse parties, ANR has become the beacon on the South Florida music and art scene with support slots for Yeasayer, Animal Collective, Gang Gang Dance, Neon Indian and No Age under their belts. 

  MJ and Brian met at The Frost School of Music at University Of Miami, by chance, at an audition for the band Empirical Mile. The two bonded over their love of punk, funk, and disco music and began writing and recording for their own side project which would ultimately become ANR. Each member enjoys Giorgio Moroder, Prince, and Parliament Funkadelic equally. Their various influences can be heard in their eclectic sound.

  What makes ANR's sound so innovative?  Soulful vocals, soothing but powerfully emotive…somewhere between Sly Stone and Levon Helm of The Band, the modern instrumental and sonic dynamics of Depeche Mode, and intelligent observational wit and musical exploration in the vein of David Byrne. Imagine Goodie Mob's Soul Food as played by Liars, fronted by Prince. ANR aims for the mind with subversive political dissent and the heart with beautiful, emotional interludes. Their tight live shows are dynamic and spontaneous, and are able to communicate an undeniable chemistry that has taken years to develop.


name_last: Mentor Session 5
name: Mentor Session 5
name_index: M
event_category: Mentor Session
event_sub_category: Other
original_serial: event_MP990051
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Brian Malouf (Walt Disney)
  Davis McLarty (Davis McLarty Agency)
  Gourmet Delice (Bonsound)
  Hayley Elisabeth Kaufman (iVoyeur)
  Jordan Glazier (Eventful Inc)
  Leah Selvidge (Other Worldly Contact)
  Matt Bayles (N/A)
  Sarah Smith (Bank Robber Music)
  Tom Blankenship (Devourer of Worlds)

  Summary
  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.

search:
  Mentor Session 5 Brian Malouf Walt DisneyDavis McLarty Davis McLarty AgencyGourmet Delice BonsoundHayley Elisabeth Kaufman iVoyeurJordan Glazier Eventful IncLeah Selvidge Other Worldly ContactMatt Bayles N/ASarah Smith Bank Robber MusicTom Blankenship Devourer of Worlds


name_last: Computer Blip Bleep Bullshit 2
name: Computer Blip Bleep Bullshit 2
name_index: C
event_category: Party
event_sub_category: Various
search: Computer Blip Bleep Bullshit 2
original_serial: event_OE00411
original_venue_serial: Club de Ville
description:
  Found Footage Fest and The Onion host a party featuring The Wooden Birds, Black & White Years, best-of found VHS footage, and a midnight showing of the 25th anniversary of the cult classic 'Heavy Metal Parking Lot.'


name_last: Franz Nicolay
name: Franz Nicolay
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/1561.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Franz_Nicolay-This_Is_Not_A_Pipe.mp3
website_link: http://www.franznicolay.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Franz Nicolay
original_serial: event_MS13874
original_venue_serial: Stephen F's Bar
description:
  Franz Nicolay is that multi-instrumentalist and man-about-town you've seen with cabaret-punk circus World/Inferno Friendship Society, gypsy-klezmer carnies Guignol, and world's best bar band the Hold Steady. He founded the NYC composer-performer collective Anti-Social Music; published his first story collection, 'Complicated Gardening Techniques' in 2009; and released his third solo record, 'Luck And Courage,' in 2010.


name_last: ¿Por qué los artistas alternativos latinoamericanos no son protagonistas globales?
name: ¿Por qué los artistas alternativos latinoamericanos no son protagonistas globales?
name_index: 0-9
hashtag: alternativos
event_category: Panel
event_sub_category: Various
original_serial: event_MP990223
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Moderator:
  Fabrizio Onetto (OCESA - Sei Track)

  Participants:
  Adrian Sosa (Surco Records)
  Antonio Hernandez (Tape)
  Federico Ponce de Leon (Bunker Producciones/Crack Producciones/MXLive Entertaiment/MUN Records)
  Humberto Carmona (Arts&Crafts Mexico)
  Yamil Rezc (Mun)

  Summary
  Los países latinoamericanos han desarrollado excelentes artistas alternativos desde hace décadas, y con esto no nos referimos a artistas como Shakira, Juanes, Ricky Martin o Maná; nos referimos a los otros artistas, a los 'alternativos'. Algunos de estos actos exitosamente han logrado convertirse en íconos populares en sus propios países e incluso en la gigantesca región que es Latinoamérica, pero parece una utopía que alguna de estas estrellas regionales puedan tener una oportunidad de ser un verdadero protagonista en la arena internacional, principalmente en los mercados que dominan la escena mundial de la música como Estados Unidos, Japón y/o Europa. ¿Por qué los artistas alternativos latinoamericanos ( por falta de un mejor término ) no son protagonistas globales? Expertos en el tema compartirán sus experiencias e impresiones para lograr entender este fenómeno y generar ideas que ayuden a lograr algún día revertirlo.  A petición de los organizadores, este panel será el primero en los 25 años de historia de SXSW en el que se expondrá el tema a tratar totalmente en español. 

search:
  ¿Por qué los artistas alternativos latinoamericanos no son protagonistas globales?  Adrian Sosa Surco RecordsAntonio Hernandez TapeFederico Ponce de Leon Bunker Producciones/Crack Producciones/MXLive Entertaiment/MUN RecordsHumberto Carmona Arts&amp;Crafts MexicoYamil Rezc MunFabrizio Onetto OCESA - Sei Track


name_last: Kublai Khan
name: Kublai Khan
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/43990.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kublai_Khan-Eater.mp3
website_link: http://www.myspace.com/kublaikhantexoma
event_category: Showcase
event_sub_category: Metal
search: Kublai Khan
original_serial: event_MS11476
original_venue_serial: The Ale House
description:
  Energetic, aggressive, in your face music with no regret. a four piece metalcore band based in the Texoma area. We say whats on our hearts to express how we feel, who we are, what we stand for, and wont stand for, as well as the problems of our generation. In hopes of tapping into the underground and revealing the unseen lives and feelings of the youth in modern American society. We are fighting to make an impact in a music scape bogged down with meaningless lyrics and recycled with mindless music. Trying to push our own messages of anti-racsim, building up the young American heart, struggles with depression and addiction as well as the familiar feeling of losing people you hold close. We our here to use out music to relate with everyone on a personal level.


name_last: How to Build Your Tribe
name: How to Build Your Tribe
name_index: H
website_link: http://mixergy.com
event_category: Social Graph
event_sub_category: Core Conversation
search: How to Build Your Tribe Andrew Warner Mixergy.comTimothy Sykes TLC Media
original_serial: event_IAP5628
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Andrew Warner (Mixergy.com)
  Timothy Sykes (TLC Media)

  Summary
  Do you really need a tribe? Or is it the latest gimmicky buzzword? When Seth Godin told me that leading a Tribe could be more valuable than money, I challenged him. Then I interviewed 200+ business and non-profit founders. I discovered that the successful ones took off because they had tribes. They may not have used the word 'tribe' (they used words like 'blog readers,' 'email subscribers' and 'fans'), but a tribe IS what helped them take ideas and turn them into movements. So how do YOU build YOUR tribe? To answer that question, I'm going to invite founders who built strong, supportive tribes to join me on this panel. You and I will lead them in a discussion in which they'll teach how they did it.


name_last: Hadoop Meet Up
name: Hadoop Meet Up
name_index: H
event_category: Meet Up
event_sub_category: Meet Up
search: Hadoop Meet Up Michelle Greer Infochimps
original_serial: event_IAP000498
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Michelle Greer (Infochimps)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.


name_last: Cary Brothers
name: Cary Brothers
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3581.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cary_Brothers-Break_Off_The_Bough.mp3
website_link: http://www.carybrothers.com
youtube_link: http://www.youtube.com/watch?v=onB3kuc7c5k
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Cary Brothers
original_serial: event_MS14298
original_venue_serial: St David's Historic Sanctuary
description:
  Cary Brothers is an indie rock singer-songwriter from Los Angeles best known for his song 'Blue Eyes' from the Grammy-winning 'Garden State' Soundtrack.  Brothers recently released his second album 'Under Control,' which premiered at #1 on the iTunes Singer-Songwriter Chart.  He has had over 60 songs featured in TV shows like 'Grey's Anatomy,' 'Bones,' and the recent hit teen film 'Easy A' in addition to appearances on 'Jimmy Kimmel Live!' and 'The Late Late Show.' He is the co-creator of The Hotel Cafe Tour and has toured worldwide with artists such as Imogen Heap, Sara Bareilles, and The Fray.  In the electronic dance music world, Brothers has found success collaborating with DJ Tiesto on a club remix of his song 'Ride' as well as original material for Tiesto's latest collection 'Kaleidoscope.'


name_last: Semantically Yours: Dating Tips for the Semantic Web
name: Semantically Yours: Dating Tips for the Semantic Web
name_index: S
website_link: http://www.triviumrlg.com
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP7625
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Christine Connors (TriviumRLG LLC)
  Kevin Lynch (TriviumRLG LLC)

  Summary
  'Single Graphed Concept seeks same for LTR, symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!' 

  Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not.

  'Smart data' carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, or a local data dictionary, the data itself creates powerful relationships. 

  We designed an application using these simple techniques to visualize data's social network. We show the data persona, the application, and what makes them 'smart' in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications. 

  Get your data a date...because every data needs a relationship.

search:
  Semantically Yours: Dating Tips for the Semantic Web Christine Connors TriviumRLG LLCKevin Lynch TriviumRLG LLC


name_last: 90 Days with the Phoenix Mars Mission
name: 90 Days with the Phoenix Mars Mission
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/events/90DaysWithThePhoenixMarsMission.jpg
hashtag: #martiansummer
event_category: Book Reading
event_sub_category: Book Reading
search: 90 Days with the Phoenix Mars Mission Andrew Kessler Author
original_serial: event_IAP000288
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Andrew Kessler (Author)

  Summary
  This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.


name_last: Teen Daze
name: Teen Daze
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1556.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Teen_Daze-Shine_On_You_Crazy_White_Cap.mp3
website_link: http://teendaze.tumblr.com
event_category: Showcase
event_sub_category: Electronic
search: Teen Daze
original_serial: event_MS15190
original_venue_serial: Soho Lounge
description:
  Teen Daze is an electronic musician from Vancouver, BC. In July 2010, he released his debut record, 'Four More Years'. The record is a blending of summer sounds, washed out synths, and hazy, reverb drenched vocals. Pitchfork, in their review of the record, wrote, 'Teen Daze seems in total control; his synths bleed into more brilliant colors, his languid pace more purposeful, his memory bank FDIC-insured, his vagueness earned by the quality of his output.' Three tours followed, including a stop in New York City for CMJ 2010, and in November, 'Beach Dreams' an EP of lo-fi, beach pop songs was released as a 'pay what you want download'. The EP is still garnering critical praise, and being downloaded more and more every day.


name_last: Behavior Design: Stop Being Neutral, Start Influencing Decisions
name: Behavior Design: Stop Being Neutral, Start Influencing Decisions
name_index: B
hashtag: #sxbehavior
event_category: Workshop
event_sub_category: Workshop
original_serial: event_IAP7330
original_venue_serial: Sheraton
description:
  Room: Capitol A-D

  Participants:
  Brad Nunnally (Perficient)
  Chris Risdon (Adaptive Path)
  Nicholas J Disabato (N/A)

  Summary
  Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things.

  We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people.

  Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.

search:
  Behavior Design: Stop Being Neutral, Start Influencing Decisions Brad Nunnally PerficientChris Risdon Adaptive PathNicholas J Disabato N/A


name_last: Vidulgi OoyoO
name: Vidulgi OoyoO
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/46102.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Vidulgi_OoyoO-Elephant.mp3
website_link: http://www.myspace.com/vidulgiooyoo
event_category: Showcase
event_sub_category: Rock
search: Vidulgi OoyoO
original_serial: event_MS11899
original_venue_serial: Easy Tiger
description:
  Distilled hallucinogenic spirits stirred into a soothing, shoegazing blend of ambient, alternative rock. Quench your aural thirst with Korea's very own -- Vidulgi OoyoO.

  /Members/
  LEE JongSeok (Guitar & Vocal)
  HAM Jihae (Guitar & Vocal)
  CHOI SeungHoon (Guitar)
  OK Jihoon (Bass & Vocal)
  LEE YongJun (Drums)

  /AWARDS & HONORS/
  2010 100beat.com Top 10 Korean Songs of the Year (#6)
  2009 Korean Music Awards (Best New Band - Nominee)
  2009 Korean Music Awards (Modern Rock Album of the Year - Nominee)
  2009 Korean Music Awards (Modern Rock Song of the Year - Nominee)

  /INTERNATIONAL FESTIVALS/
  2009 Jisan Valley Rock Festival (Korea)

  /ASIAN TOUR/
  2010 Asia Echo Tour (China)

  /DISCOGRAPHY/
  2010 Bliss.City.East & Vidulgi OoyoO
  2008 Aero


name_last: The Macallan® Registrants Lounge
name: The Macallan® Registrants Lounge
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/macallan.jpg
hashtag: #Macallan
event_category: Lounge
event_sub_category: Various
search: The Macallan® Registrants Lounge
original_serial: event_OE00241
original_venue_serial: Registrant’s Lounge
description:
  The Macallan® Registrants Lounge, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network over a dram. Known for single malt innovation, The Macallan is one of the world’s most admired single malts. Please savor responsibly.  #Macallan.  www.themacallan.com


name_last: The Pauses
name: The Pauses
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/43167.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Pauses-Go_North.mp3
youtube_link: http://www.youtube.com/watch?v=LN2KqGNvJn8
event_category: Showcase
event_sub_category: Rock
search: The Pauses
original_serial: event_MS12954
original_venue_serial: The Ghost Room
description:
  Despite amassing a following, scene status, and praise from regional press right out of the gate, Orlando indie-rock band The Pauses is releasing their debut album A Cautionary Tale after only about, oh, TWO YEARS of existence. The official excuse is something about wanting do to things 'properly.' So they saved money through a successful Kickstarter campaign (a marvel since their fans' bank accounts have a perfectly inverse relationship with their obvious wealth in taste) spurred by a cute handmade video (http://vimeo.com/10712285) and headed up to Baltimore to record this bad boy with the legendary J. Robbins (Jawbox, Burning Airlines), even enlisting three-quarters of the dude's own band. His wife too? Sure, why not.

  Their influences? Too disparate and deceiving to get too into. All you need to know is that none of them are embarrassing. For real. Produced, engineered, and mixed by J. Robbins and mastered by T.J. Lipple (Aloha), A Cautionary Tale is an exercise in complexion and combination, a world where guitars are BFFs with synthesizers, horns, bells, and ukuleles. Tierney Tough's bright, fresh voice - which fits nicely between Metric's Emily Haines and Feist - glides just as easily atop the breathy sparkle and agile math of upcoming Rock Band track 'Go North' as it does the indie-pop sway and post-hardcore torque of 'Beyond Bianca.' From the serious, atmospheric mood of 'The Migration' and 'Pull the Pin' to the lithe, glitchy charm of 'Hands Up,' The Pauses got mad range, often in the same song. Rooted in the dynamics and ethos of '90s indie rock, their sound is a balancing act between rock and electronics, airiness and heft, suppleness and angularity. And A Cautionary Tale shows that you can explore without losing your core.

  'The eight songs [on A Cautionary Tale], as well as the ukulele-powered hidden track that closes the disc, were recorded in a burst over seven days this past summer with noted indie producer J. Robbins in Baltimore. Maybe it was the compressed time frame, but the results exude an impressive immediacy and cohesiveness that it's hard to imagine could have been improved with multiple overdubs.'
  -Jim Abbott (Orlando Sentinel)

  '[The Pauses'] sound is a bubbly and deceptively complex blend of analog synths, full-bodied harmonies and off-kilter, noise-flecked structures. The Pauses weave driving indie rock, post-punk and twee pop into their songs, and the result is both familiar and unique.'
  - Jason Ferguson (Reax)

  - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
  New Granada Records
  www.newgranada.com


name_last: The Harassment Predicament: Minimizing Abuse, Maximizing Free Speech
name: The Harassment Predicament: Minimizing Abuse, Maximizing Free Speech
name_index: H
website_link: http://www.twitter.com
hashtag: #sxswpredicament
event_category: Greater Good
event_sub_category: Solo
search: The Harassment Predicament: Minimizing Abuse, Maximizing Free Speech Del Harvey Twitter
original_serial: event_IAP5954
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Del Harvey (Twitter)

  Summary
  Online services tread a narrow line between enabling free speech and preventing abuse of members. Offline, harassment is often determined contextually; unfortunately, website owners and operators often lack the time, insight, and ability to determine the context surrounding a given behavior. Additionally, the speech itself may not be directly abusive; thus, identifying other vectors for abuse is becoming increasingly important. As a result, Del Harvey, the Director of Twitter's Trust and Safety department, has spent a significant amount of the past two years working to develop objective litmus tests for evaluating potentially abusive behavior in the absence of context. This presentation will draw upon the work done at Twitter as well as Del's previous background working with online safety advocates to provide practical and doable policies and suggestions for sites to utilize with a minimum of engineering investment and personnel needs.


name_last: Blu
name: Blu
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2948.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Blu-DoinNothin'featUGod.mp3
website_link: http://twitter.com/herfavcolor
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Blu
original_serial: event_MS11793
original_venue_serial: Venue 222
description:
  Johnson Barnes' stepfather was always a dope emcee. He strated in high school organizing hiphop clubs and 'serving heads' in battles. Taking influence from Common, he turned from freestyle rhyming to crafting songs. In his early days in the music business, Johnson worked as a hype man for underground rap act, Emanon. He signed to Los Angeles independent label Sound in Color in 2004, choosing the label ahead of Interscope Records and Death Row Records. He contributed a few tracks to Exile's 2006 Dirty Science album, and self-pressed his debut Lifted EP in 2006. His debut album Below the Heavens was released in August 2007, Village Voice called it 'one of the most thoughtful indie-rap releases in some time'. Blu is also involved in several other projects including Johnson&Jonson (with Mainframe) and C.R.A.C. (with Ta'Raach). Blu was named Rookie of the Year in 2007 by HipHopDX and he was also named to XXL magazine's Top 10 Freshmen of 09'. Since he has signed to Sire/Warner and is looking to release his major label debut titled 'NoYork!'.
  The world awaits.


name_last: Queen Caveat
name: Queen Caveat
name_index: Q
picture_big_url: http://img.sxsw.com/2011/bands/46799.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Queen_Caveat-What_Built_Me.mp3
website_link: http://www.myspace.com/queencaveat
event_category: Showcase
event_sub_category: Rock
search: Queen Caveat
original_serial: event_MS14322
original_venue_serial: Black &amp; Tan
description:
  Queen Caveat has exploded onto the Los Angeles rock scene in 2010 following the release of their debut EP, 'Emptor'.  This hard-hitting four-piece, led by maniacal, ferocious frontwoman Lauren Little, has been quick to turn the heads of rock fans throughout the west coast on the strength of their infectious anthems, unrivaled musicianship, and riotous - and sometimes downright dangerous - stage show.  Their explosive headlining performance at the Viper Room during 2010's Sunset Strip Music Festival had fans, bloggers, and club owners buzzing for months afterward.  Their live show and hard work ultimately earned them the nomination and votes as one of the Deli Magazines Best Emerging LA Artist's of 2010.  Formed only nine months ago and already the progenitors shaping the 'LA Rock' sound, expect more big things to come in 2011 from the band the LA Examiner calls 'one of LA's - and America's - very best upcoming rock bands.


name_last: Dead Stars
name: Dead Stars
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/41422.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dead_Stars-Break_The_Tide.mp3
website_link: http://www.myspace.com/deadstars
youtube_link: http://www.youtube.com/watch?v=mElns_Vsbsw
event_category: Showcase
event_sub_category: Rock
search: Dead Stars
original_serial: event_MS13986
original_venue_serial: The Parish Underground
description:
  Dead Stars was formed in Brooklyn, NY by cousins Jeff and Jaye Moore and John Watterberg. After a few weeks of writing and experimenting the band recorded some home demos which set the blueprint for their unmistakable sound. Loud textured guitars, lyrics filled with hope and despair, pulsing rhythms, all set to a pop landscape. 
  Their debut album BREAK THE TIDE delivers hypnotic fuzzed-out guitars, discordant wails of feedback, a tongue-in-cheek, world-weary slacker vibe and conjures everything from Dinosaur Jr.’s snarling pop-noise to the spaced-out odysseys of Failure and Hum. The band was recently voted one of the top 10 emerging artists in NYC by The Deli Magazine. Dead Stars will be releasing THE WASTED EP this spring and touring throughout the summer.


name_last: Nothing is True, Everything is Permitted. Not!
name: Nothing is True, Everything is Permitted. Not!
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/NothingIsTrueEverythingIs.jpg
website_link: http://htttp://redlemona.de
hashtag: #assassinscreed
event_category: Future of Journalism
event_sub_category: Panel
original_serial: event_IAP7235
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Calvin Baker (calvinbaker.com)
  Joanne McNeil (The Tomorrow Museum)
  Kevin Smokler (BookTour.com)
  Richard Nash (Cursor)

  Summary
  For the future of both, it is imperative that technology and culture learn from one another. Doing more with less is a philosophy that has animated both, especially in recent times with the notion of the minium viable product, and the injunction against feature creep. But art and culture have always understood the concept of 'less is more' even if it took till the 20th century of that to be coined so neatly. For art to be possible, rules are necessary. In the Assassin's Code, the death of God makes everything possible. Many believe that the netwrok makes everything possible. But if everything is possible, how does anything matter? In art, what is left out is as important as what is included. Can the rules of making art help us make more useful technology? Can such concepts as the minimum viable product help us do a better job of writing, editing, designing, and disseminating novels, films, music. This high interdisciplinary panel will help illuminate how the eternal verities of art and science, when properly framed, can help us be better movers of the hearts and minds of men and women...

search:
  Nothing is True, Everything is Permitted. Not! Calvin Baker calvinbaker.comJoanne McNeil The Tomorrow MuseumKevin Smokler BookTour.comRichard Nash Cursor


name_last: Why My Phone Should Turn Off the Stove
name: Why My Phone Should Turn Off the Stove
name_index: W
picture_big_url: http://img.sxsw.com/2011/events/WhyMyPhoneShouldTurnOffTheStove.jpg
website_link: http://claritycon.com
hashtag: #phonestove
event_category: Greater Good
event_sub_category: Solo
search: Why My Phone Should Turn Off the Stove Brittany Travitz Clarity Consulting
original_serial: event_IAP7061
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Brittany Travitz (Clarity Consulting)

  Summary
  With the momentum of green design, new technologies and applications are continuously being developed to assist in sustainable living. A large percentage of your energy consumption is in the home, majorly impacting your individual carbon footprint. By monitoring home energy consumption in real time with a web or mobile application users can pinpoint vampire devices, times of high or low consumption, and wasteful patterns of energy use. 

  This presentation will explore the available web, mobile, and touch screen applications for monitoring energy consumption and automating the home that are currently on the market.  After identifying components of successful applications the presentation will cover why designing a strong user experience will make total home management applications a convenient tool, motivating the user to make adjustments, and change their consumption behaviors. An intuitive application will help users to quickly understand their usage habits by clearly identifying total consumption as well as individual device consumption. Specific examples will prove why great design equates to more security, big environmental impact, and even bigger savings.


name_last: Holiday Shores
name: Holiday Shores
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1584.jpg
website_link: http://myspace.com/holidayshores
event_category: Showcase
event_sub_category: Rock
search: Holiday Shores
original_serial: event_MS12103
original_venue_serial: Soho Lounge
description:
  Summer is no myth. It exists year round on Holiday Shores Ct, a two-block stretch on the Florida panhandle where twenty-one year old Nathan Pemberton grew up. It's no more than five minutes from white sand beaches, squawks of seagulls, and wafting smells of suntan lotion.

  Columbus'd The Whim is the first first full-length album from Pemberton's Holiday Shores, who, like the street that bears their name, are quintessentially summer: chimey guitars, reverb-soaked vocals, warbling Rhodes, echoes of years past.
  Pemberton started playing the piano at age seven and learned the guitar shortly after. He began finding his musical footing in high school bands, playing with his brother, friends, and eventually his college roommates.

  The album, packed with 10 could-be singles, reads like a book of Pemberton's well-written memories. Each word chosen meaningfully with a linguist's touch; each sentence constructed carefully with an artist's ear. Columbus'd The Whim is a literary work in addition to a sonic one.

  The current line up, comprised of friends and roommates spent months recording together in Pemberton's living room obsessing over vintage gear and perfecting their captivating hooks, heart-warming melodies, and creating a haunting tunnel of sound as a stunning backdrop.


name_last: Brett Dennen
name: Brett Dennen
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/2804.jpg
website_link: http://brettdennen.net
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Brett Dennen
original_serial: event_MS14997
original_venue_serial: ACL Live at The Moody Theater
description:
  Brett Dennen is a talented folk/pop singer and songwriter from Northern California.  Named by Rolling Stone Magazine as an “Artist to Watch” and identified as one of Entertainment Weekly’s eight 'Guys on the Rise,' Brett’s narrative-rich and timeless songwriting has garnered instant critical praise and the adoration of music supervisors who have featured his music on popular television programs such as House, Grey’s Anatomy, and Scrubs.   Brett has headlined every major city in the United States, Europe and Australia and has been hand-picked by a 'who's who' of his contemporaries including John Mayer, Jason Mraz, and Dave Matthews to support tours.

  His fourth album, Loverboy is due out in April 2011.


name_last: Scars On 45
name: Scars On 45
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/504.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Scars_On_45-Give_Me_Something.mp3
website_link: http://www.scarson45.com
event_category: Showcase
event_sub_category: Pop
search: Scars On 45
original_serial: event_MS12412
original_venue_serial: Maggie Mae's Rooftop
description:
  Making music was the furthest thing from Scars on 45 co-founder Danny’s mind until the professional soccer player for England’s Hatsfield Town F.C. broke his foot at 21 and his world came crashing down. “I was in limbo, without knowing what to do with myself,” he says. It wasn’t the first time that fate would intervene in the band’s formation.

  Danny put down the soccer ball and picked up for his father’s guitar.  “I’m quite an obsessive person. I became kind of addicted,” he says.  “I used to lock myself away and try to write songs and try to record on four-track recorder.” 

  Those early years led to the formation of  Scars on 45, a quintet from Leeds, England, that combines the gentle melodic intensity of Snow Patrol or Keane but features the added allure of  co-ed vocals.  Highlights on the group’s self-titled, 11-song debut include the gracefully propulsive “Heart on Fire,” on which Danny and Aimee play out a couple’s anguished conversation, and the lilting, yet melancholic, “Give Me Something,” as Danny longs for some sign--any sign--that there’s a reason for him to believe in a lasting love. 

  But that’s getting ahead of the story. After teaching himself guitar, Danny and one of his football buddies, Stu, began playing together in various bands. “We were awful,” Danny laughs, but “we were always passionate about it and had this belief that we’d probably make it some day.”

  Soon keyboardist Nova joined the pair and the trio began recording demos and playing live around Leeds.  This is where Oasis’ Noel Gallagher and country legend Emmylou Harris come in. “A friend of ours who was drumming for Noel asked us if we wanted to meet him,” Danny recalls. “He said, ‘This is Danny and Stu they’re in a band.’ Noel said, ‘What’s your band’s name?’ and we said, ‘We don’t really have one.’ Noel said, ‘A band without a name? What kind of fucking band is that?’ and walked off.” 

  Indeed. On search for a name, the nascent group ultimately picked Scars on 45, taken from a radio interview that Danny heard with Harris, in which she recalled her father telling her as a young girl that she better not get any “scars on his 45s” as she played them.  

  The trio became the axis of the band, with other members coming and going. “We must have been through at least 500 members,” Danny says. And then, amid the revolving door,  the second serendipitous event occurred that firmly  set Scars On 45 on its path.  Danny wrote a song that required a female voice.  Out of the blue, Nova heard his friend Aimee singing along with the radio to The Cure’s “Friday I’m in Love.” Although she wasn’t a performer and had never sung in public, he was struck by her innocent, sweet voice. She ultimately, joined the band, ditching plans to travel around the world with a friend for two years. 

  “I just started singing along when Nova rushed in seeming really shocked,” Aimee recalls. “I thought his dad had a heart attack or something! He made me stand there in his living room and sing another song to him which was the scariest thing ever at the time. At first I wouldn’t do it but he wouldn't shut up so I just put my tea down, shut my eyes and sang ‘Rhiannon’ by Fleetwood Mac just to stop him pestering me. Danny recorded me on one of the songs and it just seemed to work. The next thing I knew I was in the band. When I told my family and friends they were saying, ‘but you can't sing, can you?’”

  Then began a series of joys, heartbreaks and near misses.  The band, now expanded to a quintet with the addition of drummer, Chris,  placed songs on A&E’s since-cancelled series, “The Cleaner,” and came close to signing with a major label only to see the deal fall apart at the last moment. Then came the moment they had been waiting for:  “CSI: New York” selected the group’s song, “Dutiful and Wild,” for an extended closing scene. The music caught the attention of noted music supervisor, Alexandra Patsavas, who signed the band to her Atlantic Records-distributed label, Chop Shop Records.

  The band members… recorded the self-produced “Scars on 45” on their own, first starting in “Fawlty Towers,” as Danny and Stu called their crumbling apartment, and then moving to the basement of a church that a friend has purchased to convert into apartments. “He let the congregation live there for awhile, so there was this little rock and roll band recording in the basement  and we had a lot of praying going on next door,” Danny recalls. “They were lovely people.” 


  Although enjoyable, the studio is “the work part,” Danny says.  As the band continues its tour of the U.S., following its first American shows at South X Southwest last March, the fun comes in playing live. “When people listen and react to one of your songs, there’s no better feeling,” Danny concludes. “When you see someone else enjoy it, there’s not really anything bad about that at all.”


name_last: Dibia$e
name: Dibia$e
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3574.jpg
website_link: http://www.mrdibiase.com/
event_category: Showcase
event_sub_category: Electronic
search: Dibia$e
original_serial: event_MS13350
original_venue_serial: Barcelona
description:
  Enter the world of Los Angeles based producer DIBIA$E, a dichotomy of urban decay and pixelated fantasy

  DIBIA$ES' sound is a unique blend of boom-bap cracks, 8-bit fantasies, and half remembered soul chops.  His sounds is as much of a reflection of his involvement in various underground L.A. scenes; as it is of his own personal history.

  The L.A. producer grew up in Watts, the South Los Angeles neighborhood notorious for its race riots and inner city strife.  DIBIA$E turned away from his gang-infested surroundings and resigned to his garage, where he found solace in video games and music production.

  DIBIA$ES' musical journey includes the boundless experimentation of the 'Sketchbook' afterhour beat swaps, the madness of L.A. hot-spot 'Low End Theory', where he claims home field advantage and through his musical headwaters, the legendary South Central LA hip-hop open mic 'Project Blowed'

  In 2010, DIBIA$E celebrated the release of his first full length LP, 'Machines Hate Me' (Alpha Pup Records).  The album has been deemed an unbridled statement for the future of L.A. sound.  Scatterbrained beats, fuzzed-out synths and unforgiving bass, the album trumps the already steep lever of anticipation for this release.  This album serves as a bold statement for the personal and musical journet that DIBIA$E has made, a journey that, judging by his creative prowess, has only just begun.


name_last: The Nightgowns
name: The Nightgowns
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/46122.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Nightgowns-Cosmic_Clancy.mp3
website_link: http://www.myspace.com/thenightgowns
youtube_link: http://www.youtube.com/watch?v=psFX3Ltc2xU
event_category: Showcase
event_sub_category: Pop
search: The Nightgowns
original_serial: event_MS12972
original_venue_serial: The Bat Bar
description:
  The Nightgowns are a pop group from Tacoma, WA, originally founded in 2005 as 'The Elephants' by Trevor Dickson, Cody Jones, and Jason Freet. Infamous for their unpredictable and engaging live shows, their antics and memorable songs quickly made their hometown performances packed events, and won them a loyal following in Seattle and throughout the rest of the NW as well. With the departure of Freet in '06, the remaining members added drummer BJ Robertson and multi-instrumentalist Kyle Brunette and continued to perform, write, and record new material. The sound and songs evolved, becoming more dense and contemplative, and after a name change The Nightgowns' debut full-length 'Sing Something' was released in June '09, receiving favorable reviews and considerable college and independent radio airplay. In 2009 the group was voted Tacoma's 'best band' for the third time in four years in an annual readers poll run by South Puget Sound arts and culture publication The Weekly Volcano. After a succession of west coast performances and a brief hiatus The Nightgowns are currently hard at work finishing an EP for release in spring 2011.


name_last: Peelander-Z
name: Peelander-Z
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1790.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Peelander-Z-Go!_Rio!.mp3
website_link: http://www.peelander-z.com
youtube_link: http://www.youtube.com/watch?v=XpgBTz1MTF0
event_category: Showcase
event_sub_category: Punk
search: Peelander-Z
original_serial: event_MS11876
original_venue_serial: Headhunters
description:
  Peelander-Z, the Japanese Action Comic Punk Band based in New York City, was originally formed by Peelander-Yellow, Peelander-Red, and Peelander-Blue (later replaced by Peelander-Green), after meeting in the Z area on the planet Peelander.

  On the band’s latest album P-TV-Z (Chicken Ranch Records, 9/28/10), Peelander-Z has their sites set on making the ultimate happy fun kid friendly punk rock record.  On P-TV-Z, Peelander-Z covers kids classics and writes several new ones as well. 'Old MacDonald Had a Farm' is re-titled 'E-I-E-I-O' and given a ska flavor. 'How Are USA?' rolls through the state names over a rocking track.  The silliness that Peelander fans love is also abundant on tracks like 'Taco Taco Tacos' and 'Ice Cream'. Chicken Ranch Records honcho Mike Dickinson says, 'I emailed the band about doing a kids record and they replied with a very enthusiastic yes! I played it for my young children and they flipped out. They love this band.'

  Hunkering down in Austin, Texas with producer Evil Elvis and engineers Bryan Nelson and Chico Jones at Ohms Studio, Peelander-Z brought out the cream of Austin's indie and punk crop to guest on P-TV-Z.  Members of The Riverboat Gamblers, The Octopus Project, Foot Patrol, Atash, and Black Joe Lewis' Honeybears horn section all make appearances. Peelander-Pink even takes a vocal turn on French pop influenced 'Dial Ring Ring Phone Pho Phone'. P-TV-Z closes with the wistful 'Wasabi Man', which is Peelander Z's answer to Motley Crue's 'Home Sweet Home'. P-TV-Z comes packaged with a DVD featuring videos for 'E-I-E-I-O', a performance clip of 'Go! Rio!', and videos for 'So Many Mike' and 'Ninja High School' off their previous album P-Pop High School, plus tons of extras!

  Peelander-Z has appeared at major music festivals including Bonnaroo, CMJ and SXSW, and played with artists such as Buckethead, The Vibrators, and Guitar Wolf. The band has also been featured on TV programs like VH1's Best Week Ever and  Comedy Central's Upright Citizens Brigade among others. At their live show, Peelander-Z guarantees intense audience participation and a chance to exercise. You'll see the band in colorful costumes reminiscent of Japanese animation, though they describe their outfits as their skin. You'll also see The Red Squid, human bowling and all around insanity.  A rare occasion for the entire family to rock out and have a great time.


name_last: Endtables
name: Endtables
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/2892.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Endtables-They're_Guilty.mp3
website_link: http://www.myspace.com/prehysterie
event_category: Showcase
event_sub_category: Punk
search: Endtables
original_serial: event_MS12119
original_venue_serial: Barbarella
description:
  Louisville is a place where you have to make your own fun. I moved there in 1981 and the first memory of it I treasure is sighting the words NO FUN from the passenger window of my mother’s car, spray-painted across the orange and blue panels of a grimy downtown sex arcade called the Camera’s Eye. By then I knew 'No Fun' was the name of a Stooges song because the Sex Pistols did a cover of it, but I had yet to hear the Stooges and yet to learn it was also the name of Louisville’s first punk band, already ancient history in those years of fire. .. .. Steve Rigot is a flamboyant giant from the foreign shore of southern Indiana who reinvented himself as a Warhol Factory star. He formed the Endtables in 1978 after witnessing an early Louisville punk show. Originally an unwieldy coalition of eight or more performers (reports vary), the band soon contracted to the rock-hard core of Rigot and Alex Durig, a master of the guitar freakout. Later Steven Jan Humphrey was selected to play drums and Alex’s fifteen-year-old brother Albert was recruited to play bass. .. .. In September 1979, the Endtables recorded six songs at Real to Reel studio in Louisville. Four of the songs -- 'Process of Elimination,' 'The Defectors,' 'They’re Guilty,' and 'Circumcision' -- were released as an EP on the band’s own Tuesday Records. It has become one of the most sought after records of the punk era, for good reason. The two remaining songs, 'White Glove Test' and 'Trick or Treat,' were finally released as a 7-inch by Louisville label Self Destruct in 1991. This too is in great demand. .. .. On April 20, 2010, Drag City released ..The Endtables.. on CD, LP, and MP3. The retrospective features all six studio recordings from 1979 -- remastered from the recently recovered original tape reel -- plus previously unreleased live recordings and videos and extensive liner notes. .. .. The Endtables lasted no more than two years. They held a single reunion show in 1984. I have a vivid memory from it of Rigot onstage, struggling to keep the strap of his dress up as he sang. Someone brought napalm and was throwing burning hunks of it into the roadway out front. .. .. After the Endtables, Rigot and Humphrey formed the Monsters and Alex and Albert Durig started Melusian. The Monsters and a later Rigot project, Skull of Glee, can be heard on ..Bold Beginnings: An Incomplete Collection of Louisville Punk 1978-1983.. available from Noise Pollution. Later Rigot moved to New York City for awhile, where he sang for In the Vines, and Albert Durig formed the Uninvited. .. .. This page was created with the ambivalent permission of founding Endtable Steve Rigot. It is not maintained by the band. It is a place for Endtables fans to enjoy the band’s catalog and for new fans to be made. Anyone with something to contribute is invited to do so. .. .. .. .. Thanks to Bill Carner for permission to use his excellent photographs. .. .. .. You can see the complete track list for the retrospective ..here.. .. .. .. For additional information on the Bold Beginnings CD go ..here.. .. .. .. For a wealth of material on the early Louisville punk scene check out ..louisvillepunk.awardspace.com


name_last: Kopecky Family Band
name: Kopecky Family Band
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/552.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kopecky_Family_Band-Birds.mp3
website_link: http://www.kopeckyfamilyband.com
event_category: Showcase
event_sub_category: Rock
search: Kopecky Family Band
original_serial: event_MS13225
original_venue_serial: Maggie Mae's Gibson Room
description:
  Like all families, Kopecky Family Band beats with the same heart and writes in the same blood. 'The Family' began creating music together in Nashville, Tennessee in the Fall of 2007. What started as late night talks about life and dreams gradually flowed into eccentric and beautiful music that has propelled this band into the forefront of the fast-moving Nashville music scene.

  Leading the family are singers Gabe and Kelsey, along with Steven (lead guitar), Corey (bass), Markus (cello), Benjamin (violin), and David (drums). The emotion of their music is honest, raw and vulnerable, whilst it manages to encapsulate your attention through its unmistakable power and presence. The sounds created by the booming and orchestral-like septet challenge the listener’s ear while still offering sweet melodies to sing along with.

  The family has a time-line with oodles of notable events including their 2008 CD release party for the Embraces EP. The party was the talk of the town with its theatrical décor, black tie dress code, and opening act of a string quartet.

  Excitement continued well into the fall of '09 when the Kopecky Family’s performance took the Next Big Nashville Music Festival by surprise. In the spring of 2010, it was time for the family to pack into their 15-passenger van (which they call “The War Wagon”) and head to Austin, TX for their showcase at SXSW as one of ASCAP’s notable bands to watch. A follow up performance at Next Big Nashville in 2010 had A & R reps scurrying to put their Blackberrys away and listen. The Kopeckys have just returned from a mammoth CMJ 2010 where they won over NPR's own Bob Boilen and were invited to play at the official Paste Magazine showcase before becoming the darlings of 'Store-Cute' and online retailer, fredflare.com.

  When in the studio with Partners in Crime, Russ Long and Chris Grainger (Wilco, Sixpence None the Richer), the Kopecky clan produced The Disaster EP which was released earlier in 2010. Straight back into the studio after CMJ, the band produced the follow up to The Disaster, the perfect compliment entitled (Of Epic Proportions). The new EP is comprised of digital B-Sides & rarities. Opening track 'Howlin' at the Moon' is a bonafide hit, whilst still exploring dark melodies and string arrangements. 'God & Me' also gets the remix treatment, highlighting the band's varied and broad scope to produce amazing sounds. 

  Anyone who encounters the Kopeckys will testify there is never a dull moment in this family of seven.


name_last: Meet the SXSW Artists
name: Meet the SXSW Artists
name_index: M
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: Meet the SXSW Artists
original_serial: event_OE00125
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Join SXSW 2011 showcasing artists for a laid back reception in the Trade Show Meet Up Pavilion. Are you an artist looking to meet other bands for sharing bills or crashing couches in other cities (and countries)? Do you have a service SXSW bands need to know about? Whatever you’re looking to achieve, the Meet Up Pavilion is your destination to meet these hot artists.


name_last: Are Internet Consumers Killing Online Creativity?
name: Are Internet Consumers Killing Online Creativity?
name_index: A
website_link: http://ajkeen.com
event_category: Emerging
event_sub_category: Solo
search: Are Internet Consumers Killing Online Creativity? Andrew Keen www.ajkeen.com
original_serial: event_IAP7344
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Andrew Keen (www.ajkeen.com)

  Summary
  The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a 'cult of the consumer' in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?


name_last: Ice Black Birds
name: Ice Black Birds
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/39802.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ice_Black_Birds_-22:22.mp3
website_link: http://www.myspace.com/iceblackbirdsuk
youtube_link: http://www.youtube.com/watch?v=RzTcR0rjpuI
event_category: Showcase
event_sub_category: Rock
search: Ice Black Birds
original_serial: event_MS12226
original_venue_serial: Black &amp; Tan
description:
  Brighton, 2008. Sam Denniston and old school friend George Grinling, whilst at university, get together and record some demos with fellow musicians under the name of Ice Black Birds. The early recordings are inspired by blues and rock ‘n’ roll of the past, particularly The Stones, Cream and Creedence Clearwater Revival alongside some modern purveyors of the genre such as Kings Of Leon, The Black Keys and White Denim.

  In the opinion of Sam and George, there aren’t any current UK bands doing this properly, and with any real balls or conviction. The ‘British Kings Of Leon’ tag has been up for grabs for too long, and it’s going to be seized with two hands.

  Tracks are subsequently posted online, and the local scene’s ears prick up; the energy and youthful exuberance in the songs is infectious, and their debut show at Brighton’s Providence venue on a Friday night in late 2008 is a complete sell-out. More well-received hometown shows follow, and in time the band are invited to support touring acts such as Wave Machines, Post War Years, We Have Band, Joe Gideon & The Shark, Local Natives and Peggy Sue, in turn developing and honing their live show and becoming a real must see act.

  By early 2010, the band feel it’s about time to put a record out there to get themselves on the map. ‘Ears To The Ground’, with its thumping bass line and dramatic build up of tension, is an obvious, hard hitting choice. Heavy Independent Blues, an early live favourite and perhaps their most old school blues number, is the chosen B-side. Both tracks see the light of day on 29 March, through the band’s own Black Bird Records. Two incredibly successful launch parties at London’s Old Queens Head and Brighton’s Hope help galvanise what is to be an eventual sold out release.

  As summer looms, the Birds get booked to play a number of festivals, including the illustrious Secret Garden Party, on no less than three of the days, as well as Bruton’s boutique Farm Festival, the latter becoming a regular fixture on the band's summer calendar. London based independent club night and label Laissez Faire Club signs the band up for their second single, the anthemic, big-stage friendly ‘As Birds We’d Be Fine’, which drops on 14 June. Backed by the cut and thrust rock 'n' roll of 'Doors', the 7” gets recommenced by Rough Trade Shops as a release to look out for, alongside the likes of Mystery Jets and Sleigh Bells, with the lead track receiving plugs on Radio 1 from the likes of Steve Lamacq and Huw Stephens (as well as Tom Robinson on BBC Introducing). 

  An appearance at Manchester’s In The City festival and a sold out jaunt in Holland supporting local indie heroes Go Back To The Zoo are the highlights of October 2010, the latter being the band’s first venture to the Continent. Judging by the hugely enthusiastic response they receive – in no small part due to the European penchant for well-done, plug and play rock ‘n’ roll - it should be the be the first of many forays into the Euro market.

  With their third single, the hard and fast, incredibly catchy and Youth & Young Manhood era KoL referencing “22:22” set up for release in late February (again through their own label), things are continuing apace for the fast-establishing Brighton quartet. You get the feeling it really won’t be long before these birds take full flight – 2011, if their flight path is unhindered, could well be theirs.


name_last: Mentors - Managers, Agents & Casting Directors
name: Mentors - Managers, Agents & Casting Directors
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990088
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Danny Sherman (Last Days Here)
  Heather Collier (Collier Talent Agency)
  Jennifer Weinbaum (Principal Entertainment)
  Kevin Iwashina (Preferred Content)
  Liz Atherton (TAG Talent Agency)
  Nick Ogiony (CAA)
  Rachel Flanagan (Rachel Flanagan Casting)
  Sharon Lieblein (Nickleodeon)
  Tamar Simon (Mean Streets Management)

  Summary
  Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one.

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Managers, Agents &amp; Casting Directors Danny Sherman Last Days HereHeather Collier Collier Talent AgencyJennifer Weinbaum Principal EntertainmentKevin Iwashina Preferred ContentLiz Atherton TAG Talent AgencyNick Ogiony CAARachel Flanagan Rachel Flanagan CastingSharon Lieblein NickleodeonTamar Simon Mean Streets Management


name_last: SXSW Music Fans Meetup
name: SXSW Music Fans Meetup
name_index: S
event_category: Meet Up
event_sub_category: Meet Up
search: SXSW Music Fans Meetup Todd Hansen SXSW STAFF
original_serial: event_IAP000504
original_venue_serial: Palm Door
description:
  Room: Palm Door

  Participants:
  Todd Hansen (SXSW STAFF)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. This time slot if for music fans to get together talk shop, talk records, talk shows, talk bands…basically just talk about music. If you're sticking around for SXSW Music it's a great good head start to finding out what bands to see and parties to hit. Cash bar onsite.


name_last: Post Recession Recruitment - What Now?
name: Post Recession Recruitment - What Now?
name_index: P
website_link: http://www.jobspeaker.com
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP7543
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Jarlath O'Carroll (Jobspeaker Inc)
  Kathie Green (Right Management)

  Summary
  A discussion from experts in online recruitment, online branding, and social networking about how looking for a job has changed.  The panel will consist of agency recruiters, company recruiters, advisers and job seekers to give attendees an in-depth understanding of what each party in the equation is doing differently today and how it might effect them.  The panel will describe how things have changed from years past: how new graduates and those entering the work force have much different expectations that those more experienced; how employers are now looking more for fit rather than pure skill set; how the role of recruiters has changed and how job seekers themselves need to take a much more active role in managing their job search.

  We’ll discuss innovative solutions to particular issues within the technology and interactive space but focus on providing detail on how recruitment has changed and suggest some tools, technologies and solutions that exist for job seekers, employers and recruiters.

search:
  Post Recession Recruitment - What Now? Jarlath O'Carroll Jobspeaker IncKathie Green Right Management


name_last: Unprecedented: Opportunities in Digital Video
name: Unprecedented: Opportunities in Digital Video
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/UnprecedentedOpportunitiesInOnline.jpg
website_link: http://www.thebizmedia.com
hashtag: #bizmedia
event_category: Future15
event_sub_category: Future15
search: Unprecedented: Opportunities in Digital Video Guy Gal BizMedia
original_serial: event_IAP7063
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Guy Gal (BizMedia)

  Summary
  Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.


name_last: AraabMUZIK
name: AraabMUZIK
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/4147.jpg
website_link: http://www.twitter.com/araabmuzik
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: AraabMUZIK
original_serial: event_MS15102
original_venue_serial: Beauty Bar/Palm Door
description:
  ARAABMUZIK
  If you were to Google the name AraabMuzik, you would discover a lot video’s showing this music producer hammering on an MPC as if he was Travis Barker on the drums. With his fast rhythmic touches on the machine - while donning a New Era fitted, some might call it poetry in motion, others might say it’s suicide on an MPC, but for the this producer it’s just another day on the job.  
  Born Abraham Orellana in Providence, RI, the middle child of two other siblings, he grew up with an affection to music starting at a very young age. “I’ve been drumming since the age of 3. When I was around 10, I started getting into keyboard and producing my own music.” Half Dominican and Guatemalan, he confesses that his Hispanic heritage has influenced his music to a degree. With his mom being a one-time professional singer he’s been around melodies and beats his entire life, however; growing up in Providence… it’s natural to assume Hip-Hop not having much of an influence in the city, considering that’s it sprawled so far away in New England. “There’s definitely a lot of Hip-Hop here. You’ll find a lot of local rap groups, solo artists out here that are trying make it, it’s just the fact that we’re not on the map like that just yet.” Having found much success working with Dipset members Cam’Ron, Duke Da God, Hell Rell and others, he’s also shopped beats to Young Jeezy, Ludacris, Cassidy, Gucci Man, Young Dro and Fabolous. With his rapid beat making techniques, it’s easy to understand why it’s getting him on shows from state to state because it’s amazing to see. “I’ve been getting booked buy clubs lately to do shows performing on my MPC live. It’s something different and unique, and it puts me in a position to be a trendsetter, but on the other hand - it’s allowing other producers in the crowd to hear my sound and see what I’m doing but I don’t think you can really duplicate what I’m doing.” Putting a name on how to define his music and style is a daunting task, but under the fabric of his beats still lies a blueprint from the influences of Dr. Dre, Swizz Beats, Alchemist, Just Blaze, Scram Jones, Pete Rock, 9th Wonder, Hi-Tek, DJ Khalil and Heatmakers. These famous producers vicariously helped in perfecting his craft to the point now that it’s a full time job. “When I first started making beats, I went from the keyboard to a software program and to an MPC. My motivation at that time was just for the fact that I wanted to hear and make my own music. All my old beats on the keyboard where like a good 3-4 minutes long and as I got better, so did the beats.” Not really needing much for motivation when making a new beat is natural. “I’m not the type that needs to smoke a blunt or have a drink to be creative. “I just sit down and think of what I’m going to do or how I’m going to do it. It doesn’t take long…  no more than ten minutes for me to complete a beat. It’s always like 10-15 minutes the most and then I’m done.”   
  As his talents continue to move him forward, don’t ever think leaving his hometown is in the plans. “Growing up in Providence, I was blessed because I didn’t have to go through a lot of the things that other people that I know in places like Boston and New York had to go through. I was raised by both my mom and my pops and their still together this day. Besides, it doesn’t matter where I’m from just so long as the people keep liking my beats - that’s all that matters.”


name_last: Fitz and the Tantrums
name: Fitz and the Tantrums
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/46459.jpg
website_link: http://www.fitzandthetantrums.com
event_category: Showcase
event_sub_category: R&B
search: Fitz and the Tantrums
original_serial: event_MS14793
original_venue_serial: Mellow Johnny's
description:
  Pickin’ Up The Pieces

  Fitz – vocals
  Noelle Scaggs – back-up vocals/tamborine
  James King – saxophone
  Jeremy Ruzumna - keyboards
  John Wicks - drums
  Joseph Karnes - bass

  In just a year or so, soulsters Fitz & the Tantrums went from the living room to the main stage. The recipe for meteoric success? Six killer musicians, five dapper suits, irresistible songs, some serendipity and one vintage organ. 

  Since their first show at Hollywood’s Hotel Café in December 2008, Fitz and co. have toured with Maroon 5, played to thousands at Colorado’s world famous Red Rocks Amphitheatre, shared the stage New Year’s Eve with Sharon Jones and the Dap Kings, and performed on KCRW’s esteemed show, Morning Becomes Eclectic, all this on the strength of their stellar five-song EP, Songs for a Breakup, Vol. 1.

  For some bands, it takes a lifetime to build this success, but few performers deliver an unrestrained blast of soul-clapping, get-down-on-the-floor, moneymaker shakers like Fitz and the Tantrums. Now post-release of their debut full length, Pickin’ Up the Pieces, which has since earned them a 3 ½ star album review in ROLLING STONE, the troupe is poised to get down in dancehalls across the universe. 

  It all began when… [cue flashback sounds]

  “I got a call from my ex-girlfriend,” Fitz explains, “And she said, ‘My neighbor is moving out in a hurry and has to sell everything. And, he has this organ…”

  Fitz, the Svengali frontman of the crew, describes the find like the discovery of a compass, or that treasure map in Goonies, which undoubtedly leads to adventure. Not one to say no, Fitz called some piano movers, cashed in some favors, and seven hours later, the organ went from the curb to his living room. That night, Fitz stationed himself in front of that vintage instrument and wrote a blue-eyed soul anthem, “Breaking the Chains of Love.”

  “Sometimes, the Music Gods just give it to you,” Fitz says.

  The overflow of inspiration startled Fitz. He’d spent years in L.A.’s music industry, writing music and working in a studio with Beck producer, Mickey Petralia. But at those 88 keys, just seven hours after that organ dropped into his life, Fitz had finally found his voice. 

  “I’ve always been a singer,” Fitz says, “but with so much music, I felt that I was trying to push a square peg through a round hole. I was being not true to myself, and it never felt right until I wrote that song, and I sang like that. I thought, this feels so real, so natural.”

  Fitz shared his vision with long-time friend and saxophonist, James King, who immediately connected with the sound. While the electric guitar drives rock, the saxophone takes center stage in soul, and that’s the way Fitz likes it. “We wanted to find a new vocabulary for the genre, I wanted to make a record without any guitars. Could we make a huge sound with out any guitars?”

  A huge sound takes a huge studio--Motown had Studio A in Detroit, Philadelphia International had Sigma Studios, Phil Spector’s Wall of Sound was created in Hollywood’s legendary Gold Star Studios-- but when it came time to capture the feeling and the soul of soul, Fitz knew of the perfect studio: his home.  

  There in the living room, he recorded Songs for a Breakup, Vol. 1, a burst of effervescent swingers and floor-stompers, infused with the energy of long forgotten songs. The infectious, rolling rhythms of “Breaking the Chains of Love,” immediately turns your head and actually get cemented in your brain, like a good pop song should.

  The sound is familiar, but distinct. That’s what grabbed the attention of Maroon 5’s Adam Levine.  Levine was getting a tattoo in New York when the tattoo artist told him he had to hear this new band he had discovered. After that one encounter, Levine personally invited Fitz and the Tantrums to join their tour. 

  Like the EP, Fitz recorded the full-length debut back at home, to bottle the lightning that struck in those first jam sessions. He now delves into more acerbic lyrical territory, going on the offensive against gold diggers on the exceptionally funky “MoneyGrabber,” and even gets political on the piano-banging, handclap-driven call to action, “Dear Mr. President.” 'L.O.V.' is a jaunt through pop music history embarking with a groovy organ intro, meandering through juicy big band breakdowns and Fitz's svelte croons, then carrying us away with flute outro. It's a funk-filled plea to give love a chance. These powerful songs take the band’s energy up a notch, but like their energized performances, they never loose control. 

  Those blistering performances are now well-chronicled for adequate ubiquity, Last Call With Carson Daly nailing the money shot for “MoneyGrabber” at the band’s sold out show in November at LA’s El Rey Theatre featuring a sea of a thousand pogoing fans and a handful of F.A.T.T. gems rocked along with blue-eyed soul vet, Daryl Hall on the band’s spot on Live From Daryl’s House. Lest we forget, an omnipresent T-Mobile HTC ad that actually namechecks the band that, for the past several months, is impossible not to see if you’re watching even an hour’s worth of television. Oh, and there are the hot spots on Criminal Minds, Desperate Housewives and a great many more, not to mention a ton of success at radio for the aforementioned runaway “MoneyGrabber,” all with the promise of more to come. 

  In their sound and on the stage, Fitz and the Tantrums are nothing but professionals, and never less than classy. Enter the Tantrums, Fitz’s airtight ensemble keeping it real like it’s 1969. Funky drummer John Wicks is a Motown B-side aficionado and prolific session player, Jeremy Ruzumna manned the keyboards and was musical director for Macy Gray. James King backed De La Soul and bassist Joseph Karnes is a well sought after session player. Then there’s Noelle Scaggs, the powerful voice behind Fitz’s croons. Make no mistake, Scaggs is not just there for “doo-wops” and handclaps. She shimmies and flirts, she stokes the crowd and simmers them down, and she has no qualms about keeping Fitz in check. “She is not just a backup singer,” Fitz says, “We have repartee. Onstage, we’re Ike and Tina.”

  There, on the stage, Fitz and the Tantrums are not just a band, they’re an explosion. Scaggs high steps it to the tight-as-hell rhythm section, while Fitz, cooler than cobalt, croons like the aforementioned Mr. Hall for a new generation. It’s obvious that this is no tryst for the band, this is a full-blown, head-over-heels love affair.   

  Pickin’ Up The Pieces is available on the Dangerbird Records website: 
  http://dangerbirdrecords.com/downloads/fitz-and-the-tantrums


  # # # 

  FOR MORE INFORMATION CONTACT:
  Perry Serpa/Rob Lawi – Good Cop Public Relations
  (718) 846-0518
  perry@goodcoppr.com
  rob@goodcoppr.com
  www.goodcoppr.com

  Cristina Parker – Noise NY
  917 684-0452
  cristina@noiseny.com

  FITZ & THE TANTRUMS: www.fitzandthetantrums.com
  DANGERBIRD RECORDS: www.dangerbirdrecords.com


name_last: Web Designer's Guide to iOS Apps
name: Web Designer's Guide to iOS Apps
name_index: W
website_link: http://iosapps.tumblr.com/
event_category: Book Reading
event_sub_category: Book Reading
search: Web Designer's Guide to iOS Apps Kristofer Layon Aesthete Software LLC
original_serial: event_IAP8365
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Kristofer Layon (Aesthete Software LLC)

  Summary
  This book teaches web designers how to use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications.  By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web.

  And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C.

  Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.


name_last: HOTTUB
name: HOTTUB
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2098.jpg
website_link: http://www.myspace.com/hottub94608
event_category: Showcase
event_sub_category: Electronic
search: HOTTUB
original_serial: event_MS12182
original_venue_serial: Beauty Bar Backyard
description:
  When a band names itself after a structure that is pretty much mandatory in all great wet 'n wild debaucheries, you know you're in for quite a ride.  The Oakland based quintet HOTTUB has been at it since 2006, when producer Jason Stinnett (aka Jaysonic) and vocalist Nicole Feliciano (aka Coco Machete) joined forces, later inviting Jennifer Ackerman (aka Loli PoP) and Amber Griffin-Royal (aka Ambr33zy) on vocals, and Mark Gregory (aka Funky Finger) on keyboards.  HOTTUB draws from Dancehall, Punk, Miami Bass, and their live show is full of crowd antics, makeshift slip & slides and  fun loving riots.  The group recently toured North America with UK pop darlings The Ting Tings, who had been giving them shout outs in various blogs and magazine interviews, including a video interview with Perez Hilton.  Their debut EP On Blast! is available on iTunes, released under their own independent record label LeHeat, a most appropriate name as they do bring some serious heat.  

  LIVE: Peformed with M.I.A., Diplo, Santogold, MGMT, The Ting Tings, DJ Medhi, Rye Rye, Kid Sister, NinjaSonik, SpankRock, Bonde Do Role, Amanda Blank, Japanther, The Clipse, Cool Kids, Gravy Train, Flipper, Nizter Ebb, to name a few.

  PRESS:

  'They’re three really outrageous girls, kind of like Beth Ditto characters with spandex and disco balls on their heads. They sound like the Beastie Boys but with pop songs. It’s really bizarre, but they’re great performers.” --The Ting Tings' Katie White (MOJO MAGAZINE)

  'Hot Tub get the fans involved, whether it's dancing, grinding, or pouring beer on their faces.' -- Misha Vladimirskiy (SPIN.COM)

  '[They] threw beer on the floor (before diving into it), jumped up on anything that was stable enough, and encouraged an all-out dance party. Yeah, I’m sure I’ve seen similar insanity from the likes of Yo Majesty, The Show Is The Rainbow, and so on, but Hottub still have that new music smell!' -- Jason Glastetter (CMJ RELAY)

  'Hottub draw energy from quality ancestors – The Selector, B-52s, Schooly D, MC Lyte, Beasties – but given contemporary sharpness and dirty mouthed savoir faire. Co-Co Machete, Loli Pop, Ambr33zy, Jay-Sonic and Funky Finger have Parliament-ary potential, i.e. funk superheroes waiting to happen.'
  -- Dennis Cook (JAM BASE)

  'The Bay Area's premier party starters, this trio of spandex-clad ladies bump and grind over hip-hop beats while spewing zany, racy rhymes.' -- (DETAILS MAGAZINE)

  VIDEOS:
  http://www.youtube.com/watch?v=ghz9ODzkgn0
  http://www.youtube.com/watch?v=4NhXjHLpIik


name_last: Government Music Funding
name: Government Music Funding
name_index: G
hashtag: govtfunding
event_category: Panel
event_sub_category: Policy/Politics
original_serial: event_MP990152
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Shain Shapiro (Canadian Independent Music Association)

  Participants:
  Duncan McKie (Canadian Independent Music Association)
  Inger Dirdal (Music Export Norway)
  Laura Whitticase (PRS for Music Foundation)
  Phil Patterson (UKTI)
  Stuart Thomas (UKTI)

  Summary
  Behind the music industry, there's another industry of sorts afoot.  This is the world of government funding, and its role on the production and dissemination of music.  As the industry continues to decline with the loss of the physical market, public monies have become investments in artist careers, festivals and national pavilions, with export offices becoming versions of A&R, putting forth artists that are best for the national brand. Yet, as funding develops and increases, the way we all do it is different, so much so each country often enacts policy without looking at others, producing a diverging field of funding systems across the globe.  It's best if we understand and learn from each other, and fully excoriate how important government funding is in the modern music industry.  Come meet and learn from the leaders of Canada, Norway, Scotland, Austin and France to discuss the growing importance of music funding in the mainstream.

search:
  Government Music Funding Duncan McKie Canadian Independent Music AssociationInger Dirdal Music Export NorwayLaura Whitticase PRS for Music FoundationPhil Patterson UKTIStuart Thomas UKTIShain Shapiro Canadian Independent Music Association


name_last: Gospel Claws
name: Gospel Claws
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/45119.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gospel_Claws-Avenues.mp3
website_link: http://www.myspace.com/gospelclaws
event_category: Showcase
event_sub_category: Pop
search: Gospel Claws
original_serial: event_MS11669
original_venue_serial: Easy Tiger Patio
description:
  Gospel Claws are an American rock band based in Tempe, Arizona. Their music has been described as “rambling desert-pop”, “uber-catchy indie pop”, and even “Jan & Dean on cough syrup”. But no matter how one chooses to describe this band, the fact is that singer Joel Marquard “… always delivers.” Admittedly, that last quote is simultaneously referencing Marquard’s music and his day job as a FedEx driver.  After leaving Dear and the Headlights in 2007, he hooked up with longtime friend Sloan Walters. The two songwriters eventually recruited some other friends, John Mulhern and Scott Hall, for a rhythm section. Wesley Hilsabeck, who Marquard hooked up with via his delivery route one day, rounds out the lineup on second guitar.

  Gospel Claws released an EP and a couple extra tracks via compilations and a split 7” with fellow Arizona boys What Laura Says. They honed their live act in the downtown Phoenix art scene opening for national that rolled through town like Cage the Elephant, No Age, Portugal. The Man, The Besnard Lakes, and Deer Tick. The Phoenix NewTimes nominated Gospel Claws for “Best Indie Band” in 2009 and Music Editor Martin Cizmar called the EP “one of my favorite local records of the year.”

  With the release of their debut LP C-L-A-W-S in October 2010, Gospel Claws solidified their sound and gained traction at press and radio. The album was recorded mostly live with producer Bob Hoag (The Format, Joel Plaskett, Dear and the Headlights) his studio, Flying Blanket Recording. These recording sessions with no click track or extensive over-dubbing showcased a band that had become surprisingly tight and polished, but had enough soul to spread their “gospel” and enough raw energy to still be called “claws.”

  The album charted well at college and specialty radio, with 5 weeks in top 100 chart position on CMJ200 and 4 weeks on FMQB’s Submodern charts, the album peaking at #2 and single “Walk me Down” at #6. MagnetMagazine, Faronheit, Largehearted Boy, We All Want Someone to Shout for, and many other blogs featured multiple MP3s from C-L-A-W-S giving the song “Avenues” a solid run on We Are Hunted on emerging song and artist charts. The band was featured in a “Best of What’s Next” feature from Paste and the song “Walk Me Down” was featured on NPR’s All Songs Considered. A review from Death + Taxes called C-L-A-W-S “one of the year’s most unforgettable albums.”

  Gospel Claws will be heading to Austin, TX this March for an official showcase at SXSW along with some day party appearances. They headed back to the studio last month to record a new single “I can, I will,” which will be released digitally March 1st. Director Benjamin Bates created a music video for “Summer Nights Lakeside” from Marquard’s vintage 8mm family films and is currently shooting another video with the band for C-L-A-W-S epic slow jam “Greeley Estates.”


name_last: Times New Viking
name: Times New Viking
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3606.jpg
website_link: http://timesnewviking.net/
event_category: Showcase
event_sub_category: Rock
search: Times New Viking
original_serial: event_MS15223
original_venue_serial: Latitude 30
description:
  The title in 2008 was Rip It Off. It wasn’t prophetic – quite the opposite – it was a slogan, an instruction as simple as play, record, fuck, and do drugs. If you’ve been in a band since then (or, correctly, since Dig Yourself appeared in 2005) and this isn’t how things go, you’re kidding yourself. Back then, were you an inhabitant of any frustrated scene like Columbus, Ohio, USA, re-happenings were circumstance, lo-fi was necessity, and in this gnarly landscape you had to do it yourself. Actually you still do, always have. That’s if you want to make a lasting impression. There’s middle class poverty out there now, prolonged adolescence in half-way homes. Punk is about a lot of things, but these days kids without internet are punk. Times New Viking have always embraced this code. By avoiding the pratfalls of trends and the impersonality of technology, instead handcrafting their wares, ink stains on their fingertips, they’ve managed to hang on in a fickle reality. Though forever tethered to the ‘90s renaissance of bands like Pavement and Guided By Voices (two bands with which Times New Viking have shared extensive tours with in 2010), there’s has never been a slacker indifference or aloof whimsy – it’s a sharp, determined, grind. Always an exercise in “romantic nihilism,” the three of them, Jared, Beth, and Adam, busy bees out making art, love, friends and enemies.

  'Dancer Equired' is a return to the hive, even if the record’s creation was out of their usual boundaries. It should be known that for the first time the trio escaped to a studio. Between Columbus Discount Recordings and the famed Mus-i-col (closest thing to Muscle Shoals we got) during the Summer of Violence. With the help of Adam Smith and Dustin White, Times New Viking produced and recorded and album that sounds like a mellow night out. Though it abandons the pissy histrionics of the past, it remains loud and brash, with mammoth guitars still piled on, only magnifying the bright beautiful traits of the band has nurtured since the beginning. Now they say “It’s a Culture,” and as the nuanced melodies of 'Dancer Equired' appear directly on the surface (as opposed to, say, buried underneath) you begin to believe it.

  It would be easy to describe the album as a new chapter, but in knowing the forward-thinking, never-settled energies of Times New Viking, this is an entirely new book. Rip it up and start again. There’s a new wave in the driving anthem “Fuck Her Tears,” a new bohemian in “California Roll,” new slogans at every turn.

  Whether it is to “Try Harder,” a see-saw stomp directed towards the band and their audience, or “Don’t Go to Liverpool,” a song that questions the trash fantastic life on the fringe, the action is usually “go,” the refrain being as important and foreboding as it is fleeting and ephemeral. The most telling evolution for Times New Viking comes in the sway or the grown-up measures the band focuses upon with detailed precision in songs like “Want to Exist,” and especially Dancer Equired’s first single “No Room To Live.” In the latter, that impenetrable shell that may have kept average listeners at bay is finally shattered, the fuzz and hiss sits on a bench arms crossed, the elegiac hum of two voices sticks around longer than usual, inviting you inside this time around. No longer the end of all things – here’s to the sweet side.

  Wumme Wenders
  Columbus, Ohio
  November 24th, 2010


name_last: Crafting the Footage: Editing Your Film
name: Crafting the Footage: Editing Your Film
name_index: C
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP990120
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Kyle Henry (Cinepraxis Productions)

  Participants:
  Sandra Adair (Austin Film Society)

  Summary
  Kyle Henry’s editing credits include docs broadcast on Showtime, HBO, PBS, IFC, and Sundance Channel.  Sandra Adair is Richard Linklater's long time editor/collaborator (School of Rock, Me and Orson Welles, Dazed and Confused).  This workshop will take you through the craft of taking raw footage and turning it into cinema gold.

  Kyle Henry’s editing credits include docs broadcast on Showtime, HBO, PBS, IFC, and Sundance Channel.  Sandra Adair is Richard Linklater's long time editor/collaborator (School of Rock, Me and Orson Welles, Dazed and Confused).  This workshop will take you through the craft of taking raw footage and turning it into cinema gold.

search:
  Crafting the Footage: Editing Your Film Sandra Adair Austin Film SocietyKyle Henry Cinepraxis Productions


name_last: Scalability: Covering Your Rear with a Good Backend
name: Scalability: Covering Your Rear with a Good Backend
name_index: S
website_link: http://imageshack.us
hashtag: #scalingastartup
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP7362
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Aaron Emigh (shopkick)
  David Michaels (Intuit Personal Finance Group)
  Jack Levin (ImageShack Corp)
  Robert Scoble (Rackspace)
  Stacey Higginbotham (GigaOM)

  Summary
  With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire.

  However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud.

  Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.

search:
  Scalability: Covering Your Rear with a Good Backend Aaron Emigh shopkickDavid Michaels Intuit Personal Finance GroupJack Levin ImageShack CorpRobert Scoble RackspaceStacey Higginbotham GigaOM


name_last: Being Funny on Twitter (Without Getting Fired)
name: Being Funny on Twitter (Without Getting Fired)
name_index: B
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Being Funny on Twitter (Without Getting Fired) Chapin Clark R/GARoss Morrison Huge Inc
original_serial: event_IAP8223
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Chapin Clark (R/GA)
  Ross Morrison (Huge Inc)

  Summary
  Many brands use humor. It's great for engagement. Advertisers have been using it for years in TV commercials, in print ads, and practically everywhere. But, how do you use it on Twitter? How far can you take it? How do you avoid offending your customers? Who do you get to be the voice of your brand? What type of humor is right for your brand? And most importantly how can you keep people interested?


name_last: Royale with Cheese @ ROIAL – Sponsored by Canaan Partners
name: Royale with Cheese @ ROIAL – Sponsored by Canaan Partners
name_index: R
event_category: Party
event_sub_category: Various
search: Royale with Cheese @ ROIAL – Sponsored by Canaan Partners
original_serial: event_OE00488
original_venue_serial: Roial
description:
  Got a big idea you want to pitch? Join Canaan on the rooftop of ROIAL for cocktails, Royales with Cheese and a chance to face off with the hottest startups at SXSW. Winner will make off with the golden briefcase.  http://www.canaan.com/events/SXSW2011/index.html


name_last: Quickies 3: Music Supervisors
name: Quickies 3: Music Supervisors
name_index: Q
event_category: Quickies
event_sub_category: Music Placement
original_serial: event_MP990061
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Billy Gottlieb (Playback Music Supervision)
  Neil Trama (BluntForceTrama)
  Niki Sherrod (Warner Brothers)
  Rachel Levy (Universal Pictures)
  Rob Seidenberg (El Centro Group)

  Summary
  Placing music in movies and TV shows is exciting and can increase an artist's visibility. However, not all placement deals are equal. Learn what to expect from the people who bring music to screens.

search:
  Quickies 3: Music Supervisors Billy Gottlieb Playback Music SupervisionNeil Trama BluntForceTramaNiki Sherrod Warner BrothersRachel Levy Universal PicturesRob Seidenberg El Centro Group


name_last: The Future Enernet: a Conversation with Bob Metcalfe
name: The Future Enernet: a Conversation with Bob Metcalfe
name_index: F
website_link: http://www.tech2energy.com
hashtag: #sxswenergy
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP6222
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Bob Metcalfe (UT Austin and Polaris Venture Partners)
  Joel Greenberg (Greenberg Energy Services LLC)

  Summary
  Are there lessons we can learn from the growth the Internet and the transformation of telecom over the past 30 years that we can apply to energy?  If so, what role can the digital creative class play in transforming our society's relationship to energy?

  In this discussion with the inventor of Ethernet, founder of 3Com, and for whom Metcalfe's Law was named, we'll have a conversation about how energy innovators can compete against the status quo.    We'll pop the myths of how change happens in an industry (or not) and we'll discuss analogies from the Internet that may be applicable to energy.

  We'll discuss the forces working for and against new energy futures. We'll define the criteria needed to create an energy future that solves many of the problems associated with our current creation and use of energy.  We'll discuss potential strategies to reach those solutions.  We'll touch on the energy technologies that look promising; what we need to do to foster the research that brings about new technologies; and we'll discuss how energy entrepreneurs can facilitate adoption of their technologies to bring about change.  

  The future doesn't necessarily have to look like the present.  Learn why from someone who has already transformed networking and is looking to do so in energy. Gain a better understanding of how you can participate in a new energy future in your personal, professional, or political life.

search:
  The Future Enernet: a Conversation with Bob Metcalfe Bob Metcalfe UT Austin and Polaris Venture PartnersJoel Greenberg Greenberg Energy Services LLC


name_last: Branded: Label Identity and the Music Marketplace
name: Branded: Label Identity and the Music Marketplace
name_index: B
website_link: http://vanguardrecords.com
hashtag: branded
event_category: Panel
event_sub_category: Marketing
original_serial: event_MP5555
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Moderator:
  Stephen Brower (Vanguard Records)

  Participants:
  Carrie Colliton (Record Store Day)
  Dahlia Ambach-Caplin (The Verve Music Group)
  Jesse Ervin (EMI Music)
  Steven Knutson (Rough Trade Records)

  Summary
  This panel will explore the importance of brand recognition, identity, and loyalty in the current music marketplace.  Bringing together representatives from some of the most identifiable and important record labels of the last 50 years, we will discuss how catalog management, A&R strategy, merchandising, and brand marketing can position a label for success in the ever-changing music marketplace.   We’ll also at how the reemergence of vinyl has created opportunities for brand-based label exposure and how 'passive' marketing or artist endorsement (such as the Bloodshot Records sticker on Ryan Adams’ guitar) impacts a label’s position.  In all, the panel will be a far-reaching, well-rounded discussion of how and why the public image of a record label matters in the current climate.

search:
  Branded: Label Identity and the Music Marketplace Carrie Colliton Record Store DayDahlia Ambach-Caplin The Verve Music GroupJesse Ervin EMI MusicSteven Knutson Rough Trade RecordsStephen Brower Vanguard Records


name_last: Social Studies
name: Social Studies
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/809.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Social_Studies-Time_Bandit.mp3
website_link: http://www.socialstudiesband.com/
event_category: Showcase
event_sub_category: Rock
search: Social Studies
original_serial: event_MS11049
original_venue_serial: The Ghost Room
description:
  Social Studies craft intricate songs that combine angular indie rock and classic twee-pop. What distinguishes the San Francisco-based group is their eclectic, complex song writing: unusual structures and mathy beats are tempered by soft edges and danceable casio hooks. Moody, defiant and hopeful, the lyrics celebrate duality through themes of discontent, violence, innocence, renewal, nostalgia, regret and joy. All these elements take shape in unpredictable, catchy songs that burrow into your consciousness and demand repeat listening and a critical reading between the lines. Combine this imaginative songwriting with a consistently high energy live show, and it is no surprise that Social Studies has generated a loyal fanbase and strong buzz in the SF Bay Area and beyond.

  At the core of Social Studies are Natalia Rogovin on keyboards and vocals, and Michael Jirkovsky on drums. Natalia spent her youth on a commune in rural Oregon and trained to be a classical pianist, while Michael grew up in Chicago and cut his teeth on the Chicago punk scene. The two met in college in Santa Cruz and assembled Social Studies upon graduating and moving to the SF Bay Area a couple of years later.

  'Wind Up Wooden Heart' is the name of their debut album, released July, 2010 on Antenna Farm Records.


name_last: Techies Can Save the World, Why Aren't They?
name: Techies Can Save the World, Why Aren't They?
name_index: T
website_link: http://www.recyclematch.com/
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP7871
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Brooke Farrell (RecycleMatch)
  Graham Hill (LifeEdited/TreeHugger/Discovery)
  Jack Hidary (Samba Energy)
  Joel Serface (Clean Range Ventures)
  Rebecca Moore (Google Earth)

  Summary
  Techies are plugged in. We're cutting edge. So, why aren't we more green? Why aren't we the ones using our special power to save the world?  Are we too busy working on the next hot i-phone app? Do we not care? Are we just avoiding the guilt over our higher than average personal electrical requirements? Maybe the environmental movement just isn’t our battle to fight. Their ‘triple bottom line’ lingo sounds like a foreign language. And it doesn’t sound much like PHP. 

  A kick-ass panel made up of a rare breed of successful environmentally and socially focused tech pioneers provide insights, examples and practical inspiration for techies, bloggers, entrepreneurs and web-business people who are looking to do a world of good. Our expert panel includes founders from major web based businesses, founders of the new generation of successful social and environmental start-up ventures, and major VC’s who are all focused on the triple bottom line – making a bunch of money while doing something positive for the environment and society. A well respected news media editor at the intersection of green and technology will moderate this panel of innovators. Come ask our panel how you can be the change you want to see!

search:
  Techies Can Save the World, Why Aren't They? Brooke Farrell RecycleMatchGraham Hill LifeEdited/TreeHugger/DiscoveryJack Hidary Samba EnergyJoel Serface Clean Range VenturesRebecca Moore Google Earth


name_last: The Lounge
name: The Lounge
name_index: L
event_category: Party
event_sub_category: Various
search: The Lounge
original_serial: event_OE00731
original_venue_serial: Friends
description:
  This party brings together interactive professionals, entrepreneurs, and enthusiasts. Meet Oklahoma-based online companies over food and drinks: iThemes, Keynotes, Quibids, CrowdStory, Digimedia, DinerConnection, Grocio, ONEsite, CrimeSeen, Cage. http://openbeta.extendedbeta.com. Join us at Oklahoma's Buffalo Lounge (located at Friends) for free food, drink, wifi hotspot and music from DJ Ostara. www.oklahomafilm.org or 800-766-3456.


name_last: SXSW Interview: John Popper
name: SXSW Interview: John Popper
name_index: S
hashtag: popper
event_category: SXSW Interview
event_sub_category: Various
original_serial: event_MP990212
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Jeffrey Rabhan (New York University)
  John Popper (N/A)
  Tom Sturges (Universal Music Publishing Group)

  Summary
  John Popper, of Blues Traveler fame, comes to SXSW to debut his new project: John Popper and the Duskray Troubadors. Known as an excellent raconteur, Popper will explore his past, present and future in conversation with Tom Sturges and Jeff Rabhan. Presented by The Clive Davis Department of Recorded Music at New York University.

search:
  SXSW Interview: John Popper Jeffrey Rabhan New York UniversityJohn Popper N/ATom Sturges Universal Music Publishing Group


name_last: Chickasaw Mudd Puppies
name: Chickasaw Mudd Puppies
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42492.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Chickasaw_Mudd_Puppies-Chickenbone.mp3
website_link: http://www.myspace.com/chickasawmuddpuppies
event_category: Showcase
event_sub_category: Alt Country
search: Chickasaw Mudd Puppies
original_serial: event_MS12484
original_venue_serial: Speakeasy Kabaret
description:
  This legendary Athens duo made its mark in the early 90's with two Michael Stipe/Willie Dixon produced records: White Dirt and 8 Track Stomp and a rockin'-stompin' live show that earned them adoring fans all over the world.  

  Dubbed swamp rock their unique sound owes in large part to their inventive approach to instrumentation, with Brant Slay playing the rockin' chair and stomp box (yeah that's right), wash board, cowbells and tin cans, combined with Ben Reynolds' frenetic blues guitar riffs.  Alan Lumpy Cowart, former drummer of the legendary Jacksonville band Beggar Weeds (also Stipe-produced), recently joined the band and is no stranger to the Mudd Puppy sound, having shared many bills while on tour with CMP. The Chickasaw Mudd Puppies drag old-timey porch music kicking and screaming into the 21st Century.  

  The Mudd Puppies are a couple of self-styled rustics who toy with old southern musical styles, both black and white, without being either folkloric or too-cute roots-rocky... White Dirt - augmented with drums, fiddle, and guitar - sweetens the mix without smoothing the edges, but live their foot stompin' and noisy guitar strumming goes down like a gulp of Old Grand-Dad, raw and fiery...
  The Village Voice, May 1990, Don Palmer

  The Chickasaw Mudd Puppies... come complete with their own image, sound and esthetic. They're not just [a] band; they're [a] concept... The Mudd Puppies do blues as modern-day folk art...
  New York Times, January 1991, Karen Schoemer

  Their reunion after a 20 year hiatus was sparked by recent interests in their music including songs in the upcoming films, The Mechanic (Jason Statham, Ben Foster and Donald Sutherland) and indie film, Tracing Cowboys.  The Mudd Puppies enjoyed buzz band status in their first SXSW appearances and 2011 promises no less interesting.  

  So dust off your stompin' shoes Mudd Puppies fans, its 'The Young'uns Gotta Eat Tour'... HOOTEE HOO!


name_last: Still Corners
name: Still Corners
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2865.jpg
website_link: http://www.myspace.com/stillcorners
event_category: Showcase
event_sub_category: Pop
search: Still Corners
original_serial: event_MS14121
original_venue_serial: Club de Ville
description:
  Listening to Still Corners' music, you could be forgiven for imagining them as quiet, serious types. Their songs are eerie and tremulous, like echoing caverns of sound, and yet also delicately precious, a combination that demands conscientious craftsmanship. Live, their music 'rocks more', as one of the band puts it, and, coupled with the video projections, consistently casts spells on audiences. On stage, though, the band remain fairly static - focused, it seems, on the task at hand.

  Far from the outlook of introspective dullards, though, The Quietus find the three members of the five-piece we speak to - vocalist Tessa Murray, guitarist Leon Dufficy and principal songwriter Greg Hughes - to be warmly open, brimming with humour and playfulness. There's a remarkable, almost telepathic bond between them Â a bond that they're willing to let you in on, like an old friend. In the last few months, Still Corners have put out two singles, 'Endless Summer' and 'Don't Fall In Love', as well as recently releasing a cover of 'Eyes' by Rogue Wave, all of which has begun to earn them some much-deserved attention.

  The band are due to make their US debut in March, including a headline show at Glasslands in Brooklyn, the SXSW festival, and a US tour with band The Papercuts. 

  Taken from the Quietus - 2010


name_last: Freelancers Are Slutty, But So Are You
name: Freelancers Are Slutty, But So Are You
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FreelancersAreSluttyButSoAreYou.jpg
website_link: http://shaneandpeter.com / freelancers-are-slutty-but-so-are-you/
hashtag: #sluttyfreelancer
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP6190
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Peter Chester (Shane & Peter Inc)
  Shane Pearlman (Shane & Peter Inc)

  Summary
  Freelancing is a lifestyle.

  In this session we'll present an overview of the pros and cons of working with freelancers.  We'll walk you through our systematic approach to finding, retaining, and coordinating freelance teams.  We'll answer some of the basic questions about working with freelancers such as:

  * When does it make sense to work with independent contractors?  
  * How do you maintain an enduring relationship with a freelancer? 
  * What are the traits of a successful freelancer?

  And we'll cover some basic topics including:

  * Lifestyle: Why people choose to be freelancers
  * Freelancers are slutty, but so are you: How to approach independence.
  * Match made in heaven: Pros and cons of working with Freelancers
  * Long distance relationships: How to approach communication
  * Take a trip to Hawaii: Keeping freelancers on your team

  We run a team of highly skilled and inspired independent contractors doing UI, web design, development, and multimedia.  We've been working freelance on large corporate projects for over 10 years.  We founded Freelance Camp in 2008, leading to a global movement.  We've won numerous Webby awards, work with the likes of SAP, MTV, AOL and dozens of other 3 letter acronyms.

search:
  Freelancers Are Slutty, But So Are You Peter Chester Shane &amp; Peter IncShane Pearlman Shane &amp; Peter Inc


name_last: The New Frontier of Social Gaming
name: The New Frontier of Social Gaming
name_index: N
website_link: http://www.zynga.com
hashtag: #ZyngaSXSW
event_category: ScreenBurn
event_sub_category: Solo
search: The New Frontier of Social Gaming Brian Reynolds Zynga
original_serial: event_IAP7473
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Brian Reynolds (Zynga)

  Summary
  In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.


name_last: Kat Edmonson
name: Kat Edmonson
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/45863.jpg
website_link: http://www.katedmonson.com
event_category: Showcase
event_sub_category: Jazz
search: Kat Edmonson
original_serial: event_MS14142
original_venue_serial: Elephant Room
description:
  Kat Edmonson's first album, 'Take to the Sky' made many national top 10 lists of 2009, became a top seller on iTunes and Amazon, and debuted at #21 on the Billboard jazz charts in the first week of it's release. After the success of her freshman debut, Edmonson went on to perform with Willie Nelson, open for Smokey Robinson and headline at the 2010 Taichung Jazz Festival in Taiwan. Edmonson also developed a friendship with fellow Texan, Lyle Lovett after Lovett saw one of her shows in Austin. She opened for Lyle Lovett and His Large Band for a portion of their 2010 summer tour and performed the winter classic, 'Baby It's Cold Outside,' with Lovett on The Tonight Show with Jay Leno in December of 2010. Her single release, 'Lucky', appeared on the award-winning Showtime series, United States of Tara. Edmonson has thus far released all of her music on the record label that she co-founded in 2009 and continues to operate independently without a label. Recently, Edmonson was honored with a gift from METAlliance to record her new album for two days at Avatar Studios in New York City with the legendary Al Schmitt and Phil Ramone. She launched a Kickstarter campaign on March 1 to help raise funds for her second album. This campaign will continue through April 1. Visit http://kck.st/if2wGJ to find out how to help.


name_last: Colin Gilmore
name: Colin Gilmore
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42284.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Colin_Gilmore-Laughing_Hard_Or_Crying.mp3
website_link: http://www.colingilmore.com
event_category: Showcase
event_sub_category: Alt Country
search: Colin Gilmore
original_serial: event_MS11748
original_venue_serial: The Velveeta Room
description:
  Colin Gilmore's 2010 release 'Goodnight Lane' has set the stage for his 2011 endeavors.  Independently released, and co-produced by Grammy-winner Lloyd Maines, 'Goodnight Lane' has already landed a 4-star review in Mojo, a B+ review in the Austin American Statesman and was hailed as the 'best country album of the year,' by the Hartford Courant's Eric R. Danton, just to name a few.  
  Having grown up in Lubbock Texas amongst musical greats such as Joe Ely, Terry Allen and Colin's own father Jimmie Dale Gilmore, Colin has created a style of music many have compared to Buddy Holly, The Clash and John Prine.  He has spent the last few years touring the US, opening for such acts as Alejandro Escovedo, Mason Jennings and the Flatlanders (who recorded his song 'The Way We Are' and saw it become their album's number one selling song on iTunes.)  His live shows combine the raw energy of Colin's punk influences with the delicate grit of his Texas upbringing, and a pop-sensibility that led Mojo's Sylvie Simmons to call him 'A West Texan Nick Lowe.'  
  As Austin360.com's Michael Corcoran states, 'Colin Gilmore uncorks deep feelings on “Goodnight Lane” while never letting the bubbles go flat. In doing so, he’s put himself right back in the troubadour game. These are songs you’re gonna want to hear live.'


name_last: Value of a Facebook Fan: Does it Matter?
name: Value of a Facebook Fan: Does it Matter?
name_index: V
picture_big_url: http://img.sxsw.com/2011/events/valueofafacebookfandoesitmatter.jpg
website_link: http://www.syncapse.com
hashtag: #FanValue
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP5897
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Jascha Kaykas-Wolff (Involver)
  Josh Constine (Inside Facebook)
  Melissa Parrish (Forrester Research)
  Michael Scissons (Syncapse)
  Paul Ollinger (Facebook)

  Summary
  A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers?  What factors are really the most important in determining the value that businesses get from being on Facebook?

search:
  Value of a Facebook Fan: Does it Matter? Jascha Kaykas-Wolff InvolverJosh Constine Inside FacebookMelissa Parrish Forrester ResearchMichael Scissons SyncapsePaul Ollinger Facebook


name_last: Make Citizens Social: Digital Participation in Public Services
name: Make Citizens Social: Digital Participation in Public Services
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MakeCitizensSocial.jpg
website_link: http://www.seismonaut.com
hashtag: #SocialCitizens
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8167
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Anders Boelskifte Mogensen (Seismonaut)
  Christian Schwarz Lausten (Seismonaut)

  Summary
  New technologies have enabled a movement towards a more democratic form of innovation and as a result of this many organisations, including organisations in the public sector have become increasingly interested in creating social media platforms as a means to connect with citizens and target groups. They create platforms for participation and some succeed in getting a lot of attention, however many platforms fail to stay “alive” and are left unused shortly after. What often happens is that organisations fail to acknowledge the fact that the currency on platforms for participation is not money or goods, but people and their engagement. So what is the key to keep these platforms alive? Furthermore; how and to what extent can social media technologies be deployed in the effort to engage citizens and users of public services in the co-creation of novel and improved services? If possible during the conversation we will try to cover several real life and hands on case studies of public organisations in Denmark, which is one of the most digitalised countries in the world. The learnings will be shared through a number of take away advice on how to make participation happen. We can guarantee a lively and engaging conversation about social media and public service innovation seen from a European point of view, which will be of great relevancy to any thinker or doer in the digital landscape. Come join the conversation and share your perspectives!

search:
  Make Citizens Social: Digital Participation in Public Services Anders Boelskifte Mogensen SeismonautChristian Schwarz Lausten Seismonaut


name_last: Valleys
name: Valleys
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/44835.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Valleys-Ordinary_Dream.mp3
website_link: http://www.valleysvalleys.bandcamp.com
event_category: Showcase
event_sub_category: Rock
search: Valleys
original_serial: event_MS11379
original_venue_serial: St David's Historic Sanctuary
description:
  Montreal's Valleys consists of Matilda Perks, Marc St Louis and Pascal Oliver.   In 2008 they released their first official LP entitled Sometimes Water Kills People.  It was well received and the band toured the U.S. and Canada.  They continue to make their unique brand of haunting, cinematic and avant-rock desert music on their latest digital release Stoner EP (2010, Semprini).


name_last: The Art of Immersion: Tron
name: The Art of Immersion: Tron
name_index: A
website_link: http://www.artofimmersion.com
hashtag: #tron
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP6748
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Douglas McIntyre (Disneyland Resort)
  Frank Rose (Wired)
  Justin Springer (N/A)
  Susan Bonds (42 Entertainment)

  Summary
  In July 2009, after a 27-year-hiatus, the story of Tron began anew when Flynn's Arcade reopened at Comic-Con. The Flynn Lives alternate reality game, created by 42 Entertainment, was the beginning of an elaborate lead-in to 2010's Tron: Legacy, a live-action 3-D movie with unprecedented digital effects. As the original Tron, released in 1982, became a cult classic, Disney struggled for years to devise a followup. When they finally came up with the right story, they decided to tell it not just on the movie screen but through a variety of media experiences, including video games and the ARG. The goal was to recreate Tron as an immersive world for fans to explore as deeply as they like. Long championed by 42 Entertainment and by producer Sean Bailey at LivePlanet (his partnership with Matt Damon and Ben Affleck), this ambitious new form of storytelling has now been embraced by Disney and by a new generation of Tron fans. But how does it really work? At this panel the key players involved will explain their ambitions, their motivations, the lessons they've learned, and the difficulties they've confronted as they pioneer a new form of narrative for the 21st century.

search:
  The Art of Immersion: Tron Douglas McIntyre Disneyland ResortFrank Rose WiredJustin Springer N/ASusan Bonds 42 Entertainment


name_last: When Facebook Falls: Future-Proofing Your Social Media Efforts
name: When Facebook Falls: Future-Proofing Your Social Media Efforts
name_index: W
website_link: http://www.justinclemens.com
hashtag: #FacebookFalls
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP6731
original_venue_serial: Hyatt
description:
  Room: Hill Country AB

  Participants:
  Alison Zarrella (AlisonZarrella.com)
  Andy Pearson (Crispin Porter + Bogusky)
  Joel Kaplan (Pereira&O'Dell)
  Justin Clemens (T3)
  Victor Pineiro (Big Spaceship)

  Summary
  Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content works across multiple platforms so if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you advice and tips to build an audience on every social media platform and create content that doesn’t rely on any of them.

search:
  When Facebook Falls: Future-Proofing Your Social Media Efforts Alison Zarrella AlisonZarrella.comAndy Pearson Crispin Porter + BoguskyJoel Kaplan Pereira&amp;O'DellJustin Clemens T3Victor Pineiro Big Spaceship


name_last: Prof
name: Prof
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/46665.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Prof-Animal.mp3
website_link: http://www.profstophouse.bandcamp.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Prof
original_serial: event_MS11818
original_venue_serial: Emo's Main Room
description:
  If Prof had things his way, people would think he was nothing more than a heavy-boozing, free-wheeling playboy. His lyrics are sometimes rude and usually downright crude. He boasts in his rhymes about how he’s pretty much the shit at everything. He’s even performed shows where he makes himself get so drunk he throws up before going on stage.

  Unfortunately for Prof, there’s an underlying seriousness to his lyrics that he tries his hardest to cover with layer upon layer of party-perfect beats and rhymes. Growing up on the South Side of Minneapolis, Prof matured in step with the local hip-hop scene. In his 26 years, he’s seen some shit that can’t help but escape from his memory and into his songs, lending his lines the kind of wisdom that can only be born on hard city streets. He started free styling in eighth grade and, although he likes to have fun with his music, the swiftness of his rise to local fame shows how seriously he regards his rap career.

  A rowdy young buck who loves a good time, Prof wants his music to inspire others to party it up with him. In a world where credibility is currency, Prof sticks a middle finger to those who feel hip-hop should be straight-faced and serious.

  “Everyone’s trying to be a preacher or a politician— telling you how to live your life,” he says. “I’m not running for Senate. I’m doing this for fun and I don’t watch my mouth.”


name_last: Lower Dens
name: Lower Dens
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/2823.jpg
website_link: http://lowerdens.tumblr.com/
youtube_link: http://www.youtube.com/watch?v=Ku2gOmDTt8k
event_category: Showcase
event_sub_category: Rock
search: Lower Dens
original_serial: event_MS13056
original_venue_serial: Klub Krucial
description:
  Swarming guitar fuzz, bass waves, Jana Hunter's voice, and insistent drum throbs are the core components of Baltimore's Lower Dens. Hunter, sometimes known for intimate, ghost-heavy weird-fi, is now writing and playing with a group that might get filed as new wave, or drone pop, or post-punk. With due deference to her solo work, we're very glad.

  The swarming wave-throb, coupled with Hunter's lyrics and redolent, charred voice, wrecks. The band released their debut record, Twin-Hand Movement, in July of 2010, and its eleven perfect songs long. From opener 'Blue & Silver' (anxiety mounts at a quick clip until the final climactic release) to 'Plastic & Powder' (a churning, narcotic slow-burner) to 'Hospice Gates' (penultimate album cut, proud weirdo anthem, possible creative zenith), not one is a space-taker. They're rife with the survivalist paranoia you'd expect from residents of a post-urban port hole (and this particular songwriter), crafted methodically and beautifully, and carry you enthusiastically out into the rolling breaks of industrial filth-water.

  'I Get Nervous', the lead single from THM, starts in a kind of nebulous weird place. Its a good half-minute of straight, building disorientation before the the guitars swell in and make room for the kind of solid drum beat you might never need to stop listening to: steady hi-hat, the snare and kick patiently ticktocking. Guitars wash over everything, and the overdriven bass keeps time with the cymbal. A strummed guitar now announces each measure, and by the time Jana Hunter's voice finally drops like soft water out of the sky, you're floating on it. 'In the same rich path, you and I align,' goes one of the lines. It could as well be about this song. It's three and a half minutes never feel like enough. The second side, 'Johnssong', seems to follows a simple, if tense, narrative down a doo-wop road, until the bottom drops and it suddenly veers into a somehow perfectly suited, looping guitar squall that escalates in thick shrieking layers before it finally crests, parting, making clear that sun-filled, awkward alley once again.

  Lower Dens formed in 2009, when Hunter set about finding a full-time band. They spent the rest of the year sweating in attics and basements, and only stepped out of the shadows to do a quick tour and record. Twin-Hand Movement was recorded by Chris Freeland (ex-Oxes drummer; proprietor of Beat Babies, Baltimore), mixed by Chris Coady (at his DNA, NYC), and mastered by Sarah Register (of the Lodge, NYC and the band Talk Normal.)


name_last: Apps for Healthy Kids: Government Challenges FTW
name: Apps for Healthy Kids: Government Challenges FTW
name_index: A
picture_big_url: http://img.sxsw.com/2011/events/AppsForHealthyKidsGovernment.eps
website_link: http://www.appsforhealthykids.com
hashtag: #A4HKi
event_category: Greater Good
event_sub_category: Dual
original_serial: event_IAP6324
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Amanda Eamich (US Department of Agriculture)
  Bev Godwin (US General Services Administration)
  Brandon Kessler (ChallengePost)
  Jenn Gustetic (Phase One Consulting Group)
  Peter Rhee (US Department of Agriculture)

  Summary
  The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on 'tweens' for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices.

  We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. 

  By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. 

  Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.

search:
  Apps for Healthy Kids: Government Challenges FTW Amanda Eamich US Department of AgricultureBev Godwin US General Services AdministrationBrandon Kessler ChallengePostJenn Gustetic Phase One Consulting GroupPeter Rhee US Department of Agriculture


name_last: M for Montreal/Brooklyn Vegan
name: M for Montreal/Brooklyn Vegan
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/brooklyn_montreal.jpg
event_category: Party
event_sub_category: Various
search: M for Montreal/Brooklyn Vegan
original_serial: event_HB1613
original_venue_serial: Red Eyed Fly
description:
  By far the craziest daytime party you’ll witness, the Brooklyn Vegan / M for Montreal Daytime Party brings you the best of Montreal and America under one roof, many stages and some 15 acts to rock your socks. So Montreal might be cold during winter but we sure as hell bring the bacon and light the fire when we head south.


name_last: Managing from the Trenches
name: Managing from the Trenches
name_index: M
hashtag: trenches
event_category: Panel
event_sub_category: Various
original_serial: event_MP990229
original_venue_serial: Austin Convention Center
description:
  Room: Room 15

  Moderator:
  Ralph Jaccodine (Ralph Jaccodine Management)

  Participants:
  Dalton Sim (Nettwerk Music Group)
  Darren Hill (Ten Pin Management)
  Michael Creamer (Creamer Management)
  Nick Palmacci (Fenway Recordings)

  Summary
  In today's music world the role of the manager has changed dramatically. The partnership with the artist has grown to include running a record label, being on top of internet strategies and now fundraising and raising capital while  keeping the creative juices flowing. This panel will discuss what has worked and not worked from managers in the trenches building a new model for their artists.

search:
  Managing from the Trenches Dalton Sim Nettwerk Music GroupDarren Hill Ten Pin ManagementMichael Creamer Creamer ManagementNick Palmacci Fenway RecordingsRalph Jaccodine Ralph Jaccodine Management


name_last: Blue King Brown
name: Blue King Brown
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/297.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Blue_King_Brown-Never_Fade_Away.mp3
website_link: http://BlueKingBrown.com
youtube_link: http://www.youtube.com/watch?v=WwrIknfBLQc
event_category: Showcase
event_sub_category: World
search: Blue King Brown
original_serial: event_MS14148
original_venue_serial: Habana Bar Backyard
description:
  Blue King Brown, Australia's premier Urban roots crew, are Comin' to conquer! With the drop of their new record WORLDWIZE Part 1 North & South, (receiving a string of 4 & 5 star reviews across the Nation) they have established themselves as one of Australia's most engaging, unique & quality acts.

  Hard hitting lyrics and groove, yet delivered in the most accessible way. Come as you are, put your fist in the Air, bounce to da beat, rock out up the front row or chill up the back. Their power packed live show is second to none & now world renowned, they've played across the planet, through EUROPE, UK, CANADA, USA, & JAPAN rocking crowds from Tokyo to Texas and everywhere in between.

  The new album saw them working alongside the Legendary Sly & Robbie, special Guests such as Queen Ifrica & Jah Mason, engineers such as James 'Bonzai' Caruso (Gwen Stefani, Nas, Damien Marley, Madonna)  Colin 'Bulby' York from Kingston, Jamaica (Rihanna, Jimmy Cliff, Britney Spears, Madonna, Michael Franti, UB40) & Chris Macro (Scribe, Katchafire).

  They now bring their hot new International sound to the stage. Lead by the multi talented, relentless energy of Natalie Pa'apa'a this group is the real deal;


name_last: This Will Destroy You
name: This Will Destroy You
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3187.jpg
website_link: http://twdy.tumblr.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: This Will Destroy You
original_serial: event_MS12994
original_venue_serial: Malverde
description:
  It used to be pretty easy to describe THIS WILL DESTROY YOU. I could pen something like “a cascading brand of cinematic rock music” and everything would be cool for a bit. But then people started going to their shows, going straight up front, snapping pictures of the pedal boards, rebuilding them at home, essentially re-recording Young Mountain, and sending it in to their label thinking that their label should put it out.  It was a weird time and it sent all involved down different paths of musical inspiration and exploration for future recordings and general direction.  Somewhere after the recording of S/T, the departure of Raymond Brown (original bassist) eventually led the band to the more permanent fixture of Donovan Jones.  And somewhere after the recording of the Field Studies split CD/LP, Alex Bhore came on board to relieve Andrew Miller of drum duty. 

  What made the first two albums work like they did and sound like they did was ultimately the dynamics between their personnel and individual backgrounds and expertise.  It was one of the more unique brands of band/songwriting alchemy I’d experienced in working with countless other bands to that point.  Without speaking out of school, I had never seen four people go through what they went through in order to get to the end result.  It was intense, but it was highly effective and passionate.

  So when two key components to the original equation are removed, where does a young band under the microscope take it from there? The answer, it would seem, is a very dark dive from out on the fringe and into the abyss, clear out near Fuck-You-land. What once was a band that you could play over the holidays, in the office, in the coffee shop, and video-sync anything to is now something more along the lines of what you’d listen to with the shades drawn and the lights out, most likely lighting candles in preparation for some sort of mythic and secretive ceremony to follow.  When you first hear the current incarnation of the band, you’re going to be in for a shock. Straight up. But before you can even think to run for the door, they’ve already got their teeth out and claws dug in. Whereas their early work may have “destroyed” your inability to get nostalgic or emotional, the current lineup seems intent on ACTUALLY destroying you.  Think Warchild from “Point Break.” We’re just gonna fuck you up.


name_last: Practically Funny: How Alternative Comedy Kings Have Learned To Reach the Masses
name: Practically Funny: How Alternative Comedy Kings Have Learned To Reach the Masses
name_index: P
website_link: http://www.ifc.com
event_category: Panel
event_sub_category: Comedy
original_serial: event_FP8111
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Moderator:
  Baratunde Thurston (IFC)

  Participants:
  Carrie Brownstein (IFC)
  Chris Hardwick (Nerdist Industries)
  Jennifer Caserta (IFC)
  Scott Aukerman (Comedy Death-Ray)

  Summary
  Everywhere, comedy content is king, but especially so in the still dangerous world of alternative comedy.
   
  Our experts will explore the many ways that alternative comedy is connecting to audiences across all platforms, as well as provide practical tips and hysterical clips all about how to get your comedic point of view out to the widest possible audience.

  Everywhere, comedy content is king, but especially so in the still dangerous world of alternative comedy.
   
  Our experts will explore the many ways that alternative comedy is connecting to audiences across all platforms, as well as provide practical tips and hysterical clips all about how to get your comedic point of view out to the widest possible audience.

search:
  Practically Funny: How Alternative Comedy Kings Have Learned To Reach the Masses Carrie Brownstein IFCChris Hardwick Nerdist IndustriesJennifer Caserta IFCScott Aukerman Comedy Death-RayBaratunde Thurston IFC


name_last: Super
name: Super
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31410.jpg
website_link: http://www.ifcfilms.com
event_category: Screening
event_sub_category: Narrative Feature
search: Super James Gunn
original_serial: event_FS11551
original_venue_serial: **Arbor
description:
  Director: James Gunn
  USA | 96 minutes
  IFC Films


  Starring:
  Rainn Wilson, Ellen Page, Liv Tyler, Kevin Bacon, Nathan Fillian, Andre Rovo, Sean Gunn, Stephen Blackehart, Don Mac, Linda Cardellini


  When sad-sack loser Frank (Rainn Wilson) sees his ex-addict wife (Liv Tyler) willingly snatched by a seductive drug dealer (Kevin Bacon), he finds himself bereft and wholly unable to cope. But soon he decides to fight back under the guise of a DIY superhero called Crimson Bolt. With a hand-made suit, a wrench, and a crazed sidekick named Boltie (Ellen Page), the Crimson Bolt beats his way through the mean streets of crime in hopes of saving his wife.


name_last: Interactive Opening Party presented by frog design
name: Interactive Opening Party presented by frog design
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/frogdesign_sized.jpg
hashtag: #sxswinteractiveopeningparty
event_category: Party
event_sub_category: Various
search: Interactive Opening Party presented by frog design
original_serial: event_OE00092
original_venue_serial: Whitley Building
description:
  The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.


name_last: Housemeister
name: Housemeister
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3430.jpg
website_link: http://www.housemeister.info
event_category: Showcase
event_sub_category: Electronic
search: Housemeister
original_serial: event_MS13379
original_venue_serial: Elysium
description:
  housemeister - update yourself or 'who is that noize?'

              
              born on november 11.th 1977 in northern germany the berlin dj is living 
              in the capital since 25 years. little housemeister was 11 years young 
              when the wall came down. he grew up in east-berlin where the rebuild 
              socialist living squats after the turn about gave a whole new perspective...a 
              bit anarchy, constant change, disorientation, smoking weed, spraying 
              and listening to music... summarized to a mix of confusion and new 
              playgrounds! in his youth-club 36er, where mostly hip-hopper and sprayers 
              spend their time, housemeister had his first contact with turntables 
              and discovered his love to music! the rave began with loveparade94 
              and mayday.150bpm every week-end- bunker, walfish, linientreu and 
              later e-werk, tresor, electric ballroom. those times meant to steel 
              out of the house under age, faking id's and of he went. taking no 
              prisoners! in 1995 he leaft the house of his parents and moved into 
              an apartment in kreuzberg 36 with his friend alex- central berlin. 
              the legendary hardwax right around the corner. the en vogue clubs 
              also not really far, he bought himself turntables and starte to mix 
              non-stop. for the time being for the mix-tape supply of friends. 
              
              and today? who doesn't know him. the berlin dj and producer ... since 
              '99 member of the bpitch collective housemeister is playing since 
              the mid 90's around the world and in berlin-his non-reversible dj 
              sets that can be heard everywhere, producing 4 maxis on bpitchcontrol- 
              the first licensed by karl lagerfeld. all in all he can look upon 
              17 records that he can proudly call his. in 2005 housemeister release 
              his first album 'enlarge your dose' on boysnoise records, which inter 
              alia brought him the cover story of the de.bug magazine germany and 
              a remix for the english band the client. 
              
              every week-end he's touring through europe... german, france, spain, 
              italy, portugal, greece, holland, hungary, switzerland but also played 
              in tokyo, russia or turkey. 
              

              since 2005 one can experience housemeister also as a live-act. playing 
              with his 45 kilo (100 pounds) giant case filled with the finest machines 
              an synth's in clubs like the 'studio88' in france, 'the arches' in 
              glasgow or the maria in berlin. 
              
              in 2006 along with his friend dirty döring he founded the label allyoucanbeat. 
              up to today they have 8 releases on their account and on it's way- 
              the new housemeister single 'radio for you' will be released in september 
              2007. 
              
              housemeister never sleeps! hyperactive! if he's not sitting in his 
              studio producing, he's designing the artwork for his label allyoucanbeat, 
              is making paper cuts, cutting stencils or designes new stickers-probably 
              his favorite hobby=) housemeister has his own view of techno which 
              you can hear. as a dj and producer he is filling the gaps between 
              techno, electro and punk, brilliantly working his sets with passion 
              to the music. always experimenting and always forward he adds the 
              certain spark to the experience that a party needs to make it worth 
              while.
              
              New Album will be released in May 2011 on Boysnoize Records. First Singles will 
              be coming soon (Feat. Boys Noize)


name_last: You Cannot Learn How To Be Honest
name: You Cannot Learn How To Be Honest
name_index: Y
picture_big_url: http://img.sxsw.com/2011/films/F22488.jpg
website_link: http://learntobehonest.com
youtube_link: http://www.youtube.com/watch?v=PyILSKB5Nno
event_category: Screening
event_sub_category: Documentary Short
search: You Cannot Learn How To Be Honest Jason Oppliger
original_serial: event_FS11839
original_venue_serial: Alamo Lamar C
description:
  Director: Jason Oppliger
  USA | 7 minutes


  Starring:
  All Names Withheld To Protect Identities


  A filmmaker suddenly finds himself overwhelmed by the hundreds of hours of disturbing and massively incoherent Hi-8 footage he's agreed to edit. Attempting to find a catharsis in the chaos, he turns the images on himself. You Cannot Learn How To Be Honest is an experimental documentary film investigating, through visceral visual conflict, the internal quarrels every documentarian must face.


name_last: The New Workstyle – How Work Is Evolving
name: The New Workstyle – How Work Is Evolving
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/TheNewWorkStyleHowWork.jpg
hashtag: #workstyle
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP000257
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Adam Loving (Twibes)
  David Hauser (N/A)
  Jon Ferrara (N/A)
  Sharon Feder (Mashable)
  TA McCann (Gist Inc)

  Summary
  The American workforce – cubicles and water coolers may come to mind. But innovation in mobile and cloud has brought a new work style. We work smarter, more remotely and use apps to manage workflow. We’ve fundamentally changed the way we do business. 

  This panel will discuss new tools and work thought-processes emerging today.

  This session is sponsored by Gist.

search:
  The New Workstyle – How Work Is Evolving Adam Loving TwibesDavid Hauser N/AJon Ferrara N/ASharon Feder MashableTA McCann Gist Inc


name_last: The Black Atlantic
name: The Black Atlantic
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/41949.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Black_Atlantic-Fragile_Meadow.mp3
website_link: http://www.myspace.com/theblackatlantic
youtube_link: http://www.youtube.com/watch?v=HjlFd29bL2s
event_category: Showcase
event_sub_category: Pop
search: The Black Atlantic
original_serial: event_MS12405
original_venue_serial: Esther's Follies
description:
  The Black Atlantic is the Groningen (The Netherlands) based acoustic pop band formed around singer and songwriter Geert van der Velde, former frontman for American metalcore group Shai Hulud. The Black Atlantic released their debut album “Reverence for Fallen Trees” digitally for free (worldwide) on August 21st, 2009. It has since been downloaded over 70.000 times via various torrent websites, the band’s own website and it’s label Beep! Beep! Back up the Truck.

  For fans of Bon Iver, Sigur Rós and Fleet Foxes. 

  About “Reverence for Fallen Trees”
  In February, 2008, The Black Atlantic started recording their album in a cabin owned by van der Velde’s in-laws, located in the small town of Saranac Lake, in the heart of the Adirondack Mountains of upstate New York. For this recording, drummer Marcel Wolthof was re-enlisted alongside singer-songwriter Kim Janssen on various instruments. Janssen co-wrote some of the songs for the recording and has permanently settled in and joined the band.
  The band took a large part of these recordings back home to the Netherlands where they finished the album over the course of Spring 2009 and early Summer at the (now defunct) Paperboat recording studio in Zwolle.

  The title of the album “Reverence for Fallen Trees” is a metaphor for “honour the dead” alluding to van der Velde’s grandparents, 3 of whom passed away during the recording process. The album deals with these topics – ‘remembrance’ , ‘grief’, ‘family’, ‘love’, ‘disenchantment’ – in a roundabout way, mostly through the use of natural metaphors .

  Musically the album showcases a wide variety of instrumentation with a penchant for ambience and an abundance of melancholy, multi-layered vocal harmonies; inspired by such acts as Bon Iver, Fleet Foxes and the Beach Boys. Rhythmically the band’s approach is minimalist and percussive rather than expansive; the band tours with only a snare drum, floor tom and ride cymbal.

  History & Touring
  The Black Atlantic started as a project of van der Velde in his off time from his philosophy studies. Gradually the project turned more serious after van der Velde recorded his first song – a Valentine’s gift to his then girlfriend, now wife (and sometimes bandmember) – in February of 2006.
  After posting the song on Myspace van der Velde received some label interest and wrote and recorded ‘Send This Home’ in the early Fall of 2006 with the help of various contributing friends. He eventually abandoned his studies to focus full-time on the band.
  The EP documents van der Velde’s very first attempts at writing pop music, and showcases his preferred melancholy and introspective delivery. The EP was released on July 10th, 2007 in the US by Five Point Records (NY) ; one of the two indie labels who had initially offered a deal. And, in January 2008, ‘Send This Home’ EP was released in Europe through Midsummer Records (DE).

  Live The Black Atlantic made it’s first appearance, in one of many incarnations, at Eurosonic 2007. Since then the band has maintained a steady diet of touring with a revolving line-up around van der Velde (and for the past 2 years Janssen). In Europe the band has toured with Saturday Looks Good to Me (usa), Windmill (uk) and Woven Hand (us). The band also opened up most shows for Midlake in the Netherlands, The Tallest Man on Earth in the U.K. and recently finished a trip to Austin, TX to play the annual SXSW music showcase.
  They’ve also done 4 US tours playing with bands such as The Cave Singers and The Antlers (who appear as guests on the album).

  The band is currently slowly working on a follow up to “Reverence…” but spends most of it time on the road touring.


name_last: 4th Pyramid
name: 4th Pyramid
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/bands/2403.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/4th_Pyramid-It's_So_Hot_Ft._Greg_Nice__and__Cosmo_Baker.mp3
website_link: http://www.4thPyramid.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: 4th Pyramid
original_serial: event_MS11030
original_venue_serial: Scoot Inn
description:
  The Pyramid Scheme: “It Pays to Believe.”
   
  Try shifting gears from writing rhymes to making beats to tearing down a jam-packed club. What’s impossible for most is a way of life for Toronto native 4th Pyramid. For over a decade, this multi-talented MC, producer and DJ has flowed flawlessly from mic to MPD and represents a new hybrid of artist that can do it all...and then some.
   
  His debut solo album, The Pyramid Scheme, is just moments from release and features guest appearances and production by Greg Nice, Saukrates, Sheen Bros, Marco Polo, Rich Kidd, Simahlak and more. For 4th Pyramid, this album is an opportunity to showcase his musical evolution and give center stage to his songwriting. On the flipside, Pyramid has become a sought-after party rocker. In 2009, he and turntable legend Cosmo Baker formed the production and DJ group, Sheen Bros. These two have been feeding the kids greasy funk and drippy disco jams ever since. Pyramid’s own brand of beat manipulation via MPD brings innovation to his performance and club crowds to fever pitch. 
   
  Pretty good for a kid who burst onto the hip hop scene at age 16. Following the release of his ambitious instrumental album, The Light is But the Shade of the Darkness, he was quickly snatched up by then indie powerhouse label, Def Jux, who knew a good thing when they saw it. That set the stage for nonstop touring, recording, mixtape dropping and hotel-hopping as 4th Pyramid travelled the globe alongside hip hop elite. Along the way, Pyramid has always been in and out the studio, stacking collabos and projects with the likes of 45 King, U-God (Wu-Tang), Pete Rock, Cannibal Ox, Akrobatik, C-Rayz Walz, Sammy Bananas and many more. Whether on the dance floor or in your headphones, 4th Pyramid always takes audiences on a trip: from rhymes to beats to tracks, he’s the man to move ‘em.


name_last: Next Stage Presents Floating Action
name: Next Stage Presents Floating Action
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/floatingaction.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents Floating Action
original_serial: event_OE00052
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Named after a vintage Gretsch bass drum pedal, Floating Action is the pseudonym of Black Mountain, North Carolina-based musician, songwriter, and producer Seth Kauffman. Following the 2007 homemade gem Research (released under his own name) and Floating Action’s gorgeously understated self-titled follow-up from 2009, Park the Van is proud to release Desert Etiquette, Kauffman’s third full-length with the New Orleans based indie label.

  Taking its title from a legend told to Kauffman by his sister (in the Middle East, it is proper etiquette to leave a drinking vessel for the hypothetical next traveler near a remote oasis) Desert Etiquette is the most stripped-down Floating Action affair to date. Aside from one pedal steel recording on the closing track, every song on Desert Etiquette was written, performed, produced, and recorded by Kauffman himself. His d.i.y. approach is the result of his insatiable searching; chasing the ultimate musical moment: “When an idea comes in directly from above, you can often capture it in it's pure state by eliminating the middle man. Sometimes bottling it at the source is just easier, and nothing gets lost in translation.”

  There’s no such thing as a “typical” Floating Action song. Folk, soul, southern-rock, gospel, surf, and bedroom lo-fi somehow coexist and cohere in the same record—even the same song. There is, however, a distinct Floating Action sound. Kauffman’s warm recordings and lushly anachronistic sound is uniquely his. The attentiveness given to production quality is palpable; you can all but hear the vinyl crackle in gently graceful tunes like “Please Reveal” or “Rincon.” Like Dr. Dog keyboardist Zach Miller said in a recent interview, “His songs are timeless, effortless, and instantly memorable.”


name_last: mi-gu
name: mi-gu
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/bands/3802.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/mi-gu-From_Space.mp3
website_link: http://www.myspace.com/migumusic
event_category: Showcase
event_sub_category: Avant/Experimental
search: mi-gu
original_serial: event_MS13562
original_venue_serial: Elysium
description:
  mi-gu is Yuko Araki (drum / vocals) with Hirotaka Shimmy Shimizu.  Araki & Shimizu are also members of Cornelius group, Yoko Ono Plastic Ono Band, If By Yes, and Brother's Sister's Daughter (with Mike Watt).


name_last: SXEncore: Monsters
name: SXEncore: Monsters
name_index: S
website_link: http://www.magnetreleasing.com
event_category: Screening
event_sub_category: Narrative Feature
search: SXEncore: Monsters Gareth Edwards
original_serial: event_FS12256
original_venue_serial: **Arbor
description:
  Director: Gareth Edwards
  UK | 93 minutes
  Magnolia Pictures


  Starring:
  Scoot McNairy, Whitney Able


  Six years ago NASA discovered the possibility of alien life within our solar system.
  A probe was launched to collect samples, but crashed upon re-entry over Central America.
  Soon after, new life forms began to appear there and half of Mexico was quarantined as an INFECTED ZONE.
  Today, the American and Mexican military still struggle to contain 'the creatures'...
  Our story begins when a US journalist agrees to escort a shaken American tourist through the infected zone in Mexico to the safety of the US border.


name_last: Ben Sollee
name: Ben Sollee
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3784.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ben_Sollee-Embrace.mp3
website_link: http://www.bensollee.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Ben Sollee
original_serial: event_MS13719
original_venue_serial: St David's Historic Sanctuary
description:
  Ben Sollee wants you to experience all the beauty and banality that life has to offer. It's a serious request, and his enthusiasm is genuine. Armed with a cello, Sollee is canvassing the country, sometimes by bicycle, imploring folks to rediscover the connections between music, art, film, dance, their community, and personal relationships.

  These factors ultimately translate to the mindset and making of Ben's new project  Inclusions. Beyond bridging genres and demographics with earnest, dynamic songwriting and passionate performances, Ben Sollee seeks to intertwine his music with art and life. The theme of Inclusions is large, humanistic and universal  how relationships influence us all whether intentional or not.

  The classically trained pop cellist recognized his community and relationships in every facet of Inclusions. Collaborating with local visual artist Phillip March Jones, the album art for Inclusions brings a visual reference to the allegory of the album. Ben's newfound rhythmic intensity comes courtesy of a compositional backbone provided by his old friend and tour confidant, Jordon Ellis. Listeners are also treated to the voice of Cheyenne Marie Mize, who threads soaring harmonies throughout, as well as songwriting for 'I Need.'

  'I love this record,' Ben admits. 'I love it for all of its meanings, explicit and incidental. I love the people I got to work with and the sound they helped create. I love how challenging it was to excavate some of the musical ideas and how others washed up in conversation. In these songs, I can hear the city I grew up in and the people that lived down the street.'

  Ben Sollee first emerged with his inviting 2008-debut Learning to Bend. Saturated with sweeping moods and visceral maturity, Learning to Bend showcased a wild mixture of musical approaches that Ben describes as 'classically influenced folk with leanings of R&B and soul.' The album caught the ear of NPR's Morning Edition, which heralded Sollee as one of the 'Top Ten Great Unknown Artists of 2007.'

  While people were getting their first listen of Learning to Bend, Ben was out touring with banjo player and songstress Abigail Washburn as part of the Sparrow Quartet. The ensemble, also featuring Grammy-nominated fiddler Casey Driessen and multi-Grammy winning banjoist Bela Fleck, explored the congregation of eastern and western folk music. The critically acclaimed ensemble toured throughout the world, including a US Ambassadorial tour of Tibet.

  In 2010, Ben collaborated with fellow Kentuckians Daniel Martin Moore and My Morning Jacket front-man Yim Yames on the Sub Pop released Dear Companion. The album explored Ben's desire to use musical encounters as a catalyst to inspire environmental stewardship.

  Additionally, Ben works with regional non-profits like Appalachian Voices and Kentuckians for the Commonwealth to help preserve a cornerstone and major influence of his songwriting  his ancestral Appalachia. This past summer, Ben teamed with his Dear Companion collaborators for the Appalachian Voices tour  an eight-date tour to raise awareness about the destruction caused by mountain top removal coal mining in central Appalachia.

  'I never expect to see that cello in one piece after Ben gets done playing it,' says Yim Yames. 'He bows and beats and works it over with a passionate fury rarely seen. Don't get me wrong  he can play it and hold his own with the most schooled and delicate scholars out there, but more importantly, Ben makes it live.' He continues, 'Ben's songs speak worldly wisdom and stand on their own, and he is out there in this world with those songs and that cello and that god-given voice of his, riding his bike and fighting the good fight and doing all he can to help make the world right.'

  Later in 2010, Ben embarked on the 'Ditch The Van Tour.' Ben and his band abandoned the comforts of a motorized vehicle and hauled their gear and instruments (yep, the cello too) across the country on bicycles. Ben's mission was to engage a greater sense of community involvement at every performance. By huffing it on two-wheels between cities, instead of driving or flying, Ben and his crew were able to discover people and facets of our country in ways that traditional touring could not allow. 'It's not about being green or even sustainable
   we want to exploit the limitations of the bicycle to slow down and experience the rich communities and people that I've spent years flying-by and driving past.'

  Ben Sollee is not satisfied with just being a musician. It is absolutely paramount to him to incorporate collaborations, regardless of age or credentials, in his personal and professional life. 'I'm such a mutt myself, biologically and socially, that it just makes sense to express that as my pedigree. In the end, that's what folk music is all about; each of us telling our own story.'


name_last: 3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
name: 3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
name_index: 0-9
picture_big_url:
  http://img.sxsw.com/2011/events/&quot;321TwitterTheNASATweetupShuttleDiscoveryLaunch.jpg
  &quot;

website_link: http://www.phylisebanner.com
hashtag: #NASATweetup
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP8405
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  Andrew Cochrane (The AV Club Productions Inc)
  Pamela Greyer (Innovative Global Technologies)
  Phylise Banner (American Public University System)
  Sophia Dengo (CNN.com)
  Stephanie Schierholz (NASA)

  Summary
  150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock.

  We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family.

  Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space.

  The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February.

  This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.

search:
  3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch Andrew Cochrane The AV Club Productions IncPamela Greyer Innovative Global TechnologiesPhylise Banner American Public University SystemSophia Dengo CNN.comStephanie Schierholz NASA


name_last: Production For Emerging Platforms
name: Production For Emerging Platforms
name_index: P
event_category: Panel
event_sub_category: CLE
original_serial: event_FP990103
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Michael Donaldson (Donaldson & Callif LLP)

  Participants:
  Debbie Spander (MTV Networks)

  Summary
  Productions are no longer financed and distributed exclusively for theatrical, DVD, and world-wide TV.  Increasingly, works are produced specifically for alternative platforms, including exclusively for online.  The panel will discuss production, finance, and distribution of works produced for online, cross-platforms, and transmedia.

  Productions are no longer financed and distributed exclusively for theatrical, DVD, and world-wide TV.  Increasingly, works are produced specifically for alternative platforms, including exclusively for online.  The panel will discuss production, finance, and distribution of works produced for online, cross-platforms, and transmedia.

search:
  Production For Emerging Platforms Debbie Spander MTV NetworksMichael Donaldson Donaldson &amp; Callif LLP


name_last: Natural Selection
name: Natural Selection
name_index: N
picture_big_url: http://img.sxsw.com/2011/films/F30340.jpg
website_link: http://www.naturalselectionthemovie.com
youtube_link: http://www.youtube.com/watch?v=EEJtRbZkbyA
event_category: Screening
event_sub_category: Narrative Feature
search: Natural Selection Robbie Pickering
original_serial: event_FS11435
original_venue_serial: State Theatre
description:
  Director: Robbie Pickering
  USA | 90 minutes
  ICM, Traction Media


  Starring:
  Rachael Harris, Matt O'Leary, Jon Gries, John Diehl


  Linda White, a barren Christian housewife, leads a sheltered existence in suburban Texas. Her world is turned upside-down when she discovers that her dying husband, Abe, has a 23-year old illegitimate son named Raymond living in Florida. Somewhere on the edge of guilt and loneliness, Linda grants Abe's final wish and sets off on a quixotic journey to find Raymond and bring him back before her husband passes away. Along the way, Linda's wonderfully bizarre relationship with Raymond will teach her more about herself than she ever imagined possible and force her to come to terms with her troubled past.


name_last: Crooks
name: Crooks
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/40402.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Crooks-Downtown.mp3
website_link: http://www.myspace.com/crookscountry
youtube_link: http://www.youtube.com/watch?v=vU0TG8UHTh4
event_category: Showcase
event_sub_category: Country
search: Crooks
original_serial: event_MS11583
original_venue_serial: The Velveeta Room
description:
  Strung-out-on-the-Saddle Country; 
  Crooks bring new life to the outlaw styles of their predecessors. Josh Mazour and bandmates have been working hard and earning a name for themselves in Austin. This foursome released its follow up EP, titled, 'Lonesome, Rowdy, and Restless' just after their 2010 SXSW performance with Wanda Jackson. And their roadhouse style is certainly catching on. 
  With flourishing trumpet melodies remeniscent to that of a lost Ennio Morricone score, and vocals harkening back to the days of Hank Williams Sr., Crooks sit comfortably atop of the barstoool. After a few drinks and an evening with these guys, you will no doubt leave feeling a little 'Lonesome, Rowdy, and Restless' yourself!
  The fellas will head back to Premium Studios in Austin, TX to begin work on their second full-length following the SXSW 2011.


name_last: Branded Documentary: A Case Study, Concept to Cannes
name: Branded Documentary: A Case Study, Concept to Cannes
name_index: B
website_link: http://flownonfiction.com
event_category: Panel
event_sub_category: Documentary
original_serial: event_FP8352
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Lisa Pearson (Bazaarvoice)

  Participants:
  David Modigliani (Flow Nonfiction)
  Matthew Krehbiel (Procter and Gamble)
  Nikolas Traxler (Y&R NY)
  Rebecca Dickson (DeVries Public Relations)

  Summary
  Marketers and filmmakers take note: branded film content is on the rise. As consumers sidestep traditional advertising, brands must connect with them in new ways. Many have begun to purvey magnetic content of their own -- often by telling real stories about the lives they change. Some of their richest content and biggest successes are coming from their work with documentary filmmakers, who are finding a new sustainability of their own through this meaningful commissioned work. But how do these projects happen? How is branded content best leveraged? And does it actually deliver? A Fortune 100 company recently commissioned Flow Nonfiction to create a branded documentary film surrounding a partnership with a non-profit; the concrete results for the brand were stunning. This panel's case study illuminates the trend, with a 360 view from the stakeholders and collaborators who made it happen, and a discussion of best practices for all players in this cresting niche.

  Marketers and filmmakers take note: branded film content is on the rise. As consumers sidestep traditional advertising, brands must connect with them in new ways. Many have begun to purvey magnetic content of their own -- often by telling real stories about the lives they change. Some of their richest content and biggest successes are coming from their work with documentary filmmakers, who are finding a new sustainability of their own through this meaningful commissioned work. But how do these projects happen? How is branded content best leveraged? And does it actually deliver? A Fortune 100 company recently commissioned Flow Nonfiction to create a branded documentary film surrounding a partnership with a non-profit; the concrete results for the brand were stunning. This panel's case study illuminates the trend, with a 360 view from the stakeholders and collaborators who made it happen, and a discussion of best practices for all players in this cresting niche.

search:
  Branded Documentary: A Case Study, Concept to Cannes David Modigliani Flow NonfictionMatthew Krehbiel Procter and GambleNikolas Traxler Y&amp;R NYRebecca Dickson DeVries Public RelationsLisa Pearson Bazaarvoice


name_last: Eat Tweet - 1020 Recipe Gems from @cookbook
name: Eat Tweet - 1020 Recipe Gems from @cookbook
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/EatTweet1020RecipeGems.jpg
website_link: http://eat-tweet.com/
hashtag: #eattweet
event_category: Book Reading
event_sub_category: Book Reading
search: Eat Tweet - 1020 Recipe Gems from @cookbook Maureen Evans Eat Tweet (the @cookbook)
original_serial: event_IAP6157
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Maureen Evans (Eat Tweet (the @cookbook))

  Summary
  The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!


name_last: Music & Metadata: Do Songs Remain The Same?
name: Music & Metadata: Do Songs Remain The Same?
name_index: M
event_category: Panel
event_sub_category: Interactive Crossover
original_serial: event_FP990111
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Jason Schultz (UC Berkeley School of Law)
  Jess Hemerly (UC Berkeley School of Information)
  Larisa Mann (Berkeley Law & Surya Dub)

  Summary
  Metadata may be an afterthought when it comes to most people's digital music collections, but when it comes to finding, buying, selling, rating, sharing, or describing music, little matters more. Metadata defines how we interact and talk about music—from discreet bits like titles, styles, artists, genres to its broader context and history. Metadata builds communities and industries, from the local fan base to the online social network. Its value is immense. But who owns it? Some sources are open, peer-produced and free. Others are proprietary and come with a hefty fee. And who determines its accuracy? From CDDB to MusicBrainz and Music Genome Project to AllMusic, our panel will explore the importance of metadata and information about music from three angles. First, production, where we'll talk about the quality and accuracy of peer-produced sources for metatdata and music information, like MusicBrainz and Wikipedia, versus proprietary sources, like CDDB. Second, we'll look at the social importance of music data, like how we use it to discuss music and how we tag it to enhance music description and discovery. Finally, we'll look at some legal issues, specifically how patent, copyright, and click-through agreements affect portability and ownership of data and how metadata plays into or out of the battles over 'walled garden' systems like Facebook and Apple's iEmpire. We'll also play a meta-game with metadata during the panel to demonstrate how it works and why it is important.

  Metadata may be an afterthought when it comes to most people's digital music collections, but when it comes to finding, buying, selling, rating, sharing, or describing music, little matters more. Metadata defines how we interact and talk about music—from discreet bits like titles, styles, artists, genres to its broader context and history. Metadata builds communities and industries, from the local fan base to the online social network. Its value is immense. But who owns it? Some sources are open, peer-produced and free. Others are proprietary and come with a hefty fee. And who determines its accuracy? From CDDB to MusicBrainz and Music Genome Project to AllMusic, our panel will explore the importance of metadata and information about music from three angles. First, production, where we'll talk about the quality and accuracy of peer-produced sources for metatdata and music information, like MusicBrainz and Wikipedia, versus proprietary sources, like CDDB. Second, we'll look at the social importance of music data, like how we use it to discuss music and how we tag it to enhance music description and discovery. Finally, we'll look at some legal issues, specifically how patent, copyright, and click-through agreements affect portability and ownership of data and how metadata plays into or out of the battles over 'walled garden' systems like Facebook and Apple's iEmpire. We'll also play a meta-game with metadata during the panel to demonstrate how it works and why it is important.

search:
  Music &amp; Metadata: Do Songs Remain The Same? Jason Schultz UC Berkeley School of LawJess Hemerly UC Berkeley School of InformationLarisa Mann Berkeley Law &amp; Surya Dub


name_last: Melting Season
name: Melting Season
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/4116.jpg
website_link: http://www.mushrecords.com/artist/MeltingSeason.php
event_category: Showcase
event_sub_category: Electronic
search: Melting Season
original_serial: event_MS14106
original_venue_serial: The Bat Bar
description:
  Heralding from the Dallas, Texas that spaghetti westerns are made of, Melting Season is a multi-layered head-trip. A drummer from a young age and a practically-everything-else-ist from only slightly after that, Bruce Blay first came to prominence with the band Sleep Whale. His contributions on guitar, bass, violin, percussion and field recordings gave their music a sound that was described as a beautiful, somber patchwork and compared to The Books and Stars Of The Lid. Working on his own for the first time and expanding his arsenal to include kalimba, harp, noise makers, and most importantly saturated multi-tracked vocals, Melting Season was born. The layered approach to building sounds is borne of a diverse resume of experiences. Whether gaining his philosophy degree, cliff-jumping, wandering around Europe, recording bird sounds in Chile, working for the Crow Collection of Asian Art, or finding inspiration in weeping philosophers, comic books, and cats, this mad scientist of sound and emotion is an exploding musical alloy.


name_last: Local: The Next Big Thing in Online Advocacy
name: Local: The Next Big Thing in Online Advocacy
name_index: L
event_category: Late Break
event_sub_category: Solo
search: Local: The Next Big Thing in Online Advocacy Ben Rattray Change.org
original_serial: event_IAP000336
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Ben Rattray (Change.org)

  Summary
  Online advocacy groups traditionally focus on demanding change from Congress, which is largely unresponsive to these efforts. Find out how citizen activists are changing the face of civic participation by using social media to mobilize people in their neighborhoods, schools and cities to successfully fight for local change every day.


name_last: The Full Irish Breakfast
name: The Full Irish Breakfast
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/irish_breakfast.jpg
event_category: Party
event_sub_category: Various
search: The Full Irish Breakfast
original_serial: event_HB1745
original_venue_serial: BD Riley's
description:
  Music From Ireland presents a great chance to catch the hottest Irish acts for a second look at SXSW and enjoy a full Irish Breakfast in the bargain. For information, line-up, first look at the performing acts and updates, go to www.musicfromireland.org. Please RSVP to info@musicfromireland.org.


name_last: A Matter of Taste
name: A Matter of Taste
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F22301.jpg
website_link: http://www.amouthfulthefilm.com
youtube_link: http://www.youtube.com/watch?v=ONxiNbPrVTg
event_category: Screening
event_sub_category: Documentary Feature
search: A Matter of Taste Sally Rowe
original_serial: event_FS11167
original_venue_serial: Vimeo Theater
description:
  Director: Sally Rowe
  USA | 68 minutes
  Rowe Road Productions, LLC


  Starring:
  Paul Liebrandt, Thomas Keller, Heston Blumenthal, Frank Bruni, William Grimes


  In 2000, chef Paul Liebrandt was awarded 3 stars by the New York Times - at 24 he was the youngest to receive such acclaim. Post September 11th, however, no one was interested in such hyper-modern dishes as 'espuma of calf brains and foie gras” and “eel,violets and chocolate.” A rare insight into the cutthroat world of haute cuisine, A MATTER OF TASTE charts Paul’s struggles over the next decade both in and out of the kitchen as he tries to make his way back to the top.


name_last: The KNUX
name: The KNUX
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/606.jpg
website_link: http://www.myspace.com/theknux
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: The KNUX
original_serial: event_MS14528
original_venue_serial: Billboard Bungalow @ Buffalo Billiards
description:
  *The KNUX BIOGRAPHY

  2BROTHERS: KRISPY & JOEY Le’STRAT

  BORN & RAISED IN NEW ORLEANS, LOUISIANNA

  RELOCATED TO LOS ANGELES

  KRISPY: LEAD VOX, KEYS, PROGRAMMING, BASS

  JOEY: LEAD VOX, GUITAR, KEYS, PROGRAMMING, BASS

  DEBUT ALBUM: REMIND ME IN 3 DAYS…

  4STARS - ROLLING STONE MAGAZINE

  ROCKED: GEFFEN CONTEMPORARY ART MUSEUM, SXSW, COACHELLA, SASQUACH FEST, BONAROO, ROCK THE BELLS, ESSENCE FEST, DIVERSAFEST, ALL POINTS WEST, BUMBERSHOOT, AUSTIN CITY LIMITS, VOODOO FEST

  CURRENTLY AGONIZING OVER THE SEQUENCING OF THE SOPHMORE ALBUM.


name_last: The Details
name: The Details
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/40996.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Details-The_Original_Mark.mp3
website_link: http://www.myspace.com/thedetails
event_category: Showcase
event_sub_category: Rock
search: The Details
original_serial: event_MS11710
original_venue_serial: The Parish Underground
description:
  Every band who plays SXSW hopes they’ll end the week with a lucrative record deal, or at least the prospect of one. For Winnipeg foursome The Details, that almost happened. “You know the evil manager in the movie the Runaways?” asks Jon Plett, the band’s singer and guitarist. “We met him in an elevator, gave him a press kit and then he wouldn’t stop calling.”

  That guy was none other than Kim Fowley, a legendary record producer and songwriter who’s worked with The Runaways, Kiss, Alice Cooper and more. They didn’t know who the towering, white-haired 60-something was at first, but Fowley, after listing to their first record — Draw a Distance, Draw a Border — knew exactly who the band was.

  One day, as Plett was working on his farm (that’s right, he’s a farmer), he got a call. “It was Fowley,” he says.  “We talked for an hour, it was so surreal.” The producer said he played the band’s music for people in L.A. and there was a lot of interest. He wanted more tunes and to tried to fly the group out to California.
  The band was at a crossroads — do they go and potentially give up a piece of the band to the music industry machine? Or stay home and create a new record on their own terms. They chose the latter.

  It turned out to be the right move, especially since the band found two equally adept producers in Brandon Reid, The National’s engineer and right hand man, and Stephen Carroll, the guitarist of seminal Winnipeg indie act The Weakerthans.

  Reid and Carroll don’t produce just any act that comes their way. There are two reasons they spent 12 long days working and recording The Details: their huge potential and the fact that they're not afraid of hard work. A lot of bands write some songs in a few weeks then release a record, only to regret the final product. The Details took three years to write the songs on their sophomore effort, Lost Art, and spent a year perfecting them, throwing out songs that didn’t work or redoing tunes that needed an extra push. “We’d play a song a certain way for three months and then flip it on its head,” says Sean Vidal, the group’s other guitarist. “It took us three years to refine the songs the way we wanted them.”

  That painstaking work was a good thing. It resulted in one of the most exciting records to come out of Winnipeg since The Weakerthans’ Left and Leaving. The combination of Reid and Carroll couldn’t have been more appropriate — Lost Art channels the same type of pull-at-the-heartstrings indie rock as The Weakerthans and The National’s rich folk rock feel. But it’s also got punch. “Vulture Mechanics” kicks off with the loud slap of Shaun Gibson’s snare, eventually launching into a soaring chorus backed by Keli Martin’s deep bass and Vidal’s bright fuzzy riffs.


name_last: The Dollyrots
name: The Dollyrots
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/47540.jpg
website_link: http://www.myspace.com/thedollyrots
event_category: Showcase
event_sub_category: Punk
search: The Dollyrots
original_serial: event_MS12202
original_venue_serial: Black &amp; Tan
description:
  A lot can happen over the course of a decade, and the past ten years have been no exception.  Los Angeles-based pop-punk trio The Dollyrots know this all too well, having formed in Sarasota, FL as a teenage punk rock band in 2000.  Although the nation has seen immense changes in that time span—from technological revolutions to shifts in political leadership—there have also been a share of constants.

  On the musical front, audiences still want their music to rock, and The Dollyrots are delivering the goods, with oodles more experience.

  This year The Dollyrots will release their third full-length album, entitled A Little Messed Up (Blackheart Records), to its ever-expanding fanbase.  With a host of tours, recording sessions, t.v. and movie appearances, plus a sizable repertoire of songs, The Dollyrots aren’t fresh out of the garage.  If there’s one thing that experience can offer, it’s learning from past missteps and building on the successes.

  And that’s where the album title A Little Messed Up comes into play. It points to the idea that imperfections are all around and a natural part of human existence. “No one’s perfect and we’re proud of that part of us,” says vocalist/bassist Kelly Ogden.
   
  Actually, there’s much to be proud of. Getting their start as a scrappy trio of college friends, The Dollyrots quickly gained notice—thanks in large part to Ogden’s high-energy vocals and the melodic riffs of guitarist/vocalist Luis Cabezas—landing their first recorded appearance with 2004’s Eat My Heart Out (Lookout! Records).
   
  After meeting the band on Warped Tour, Joan Jett quickly signed them to her label, Blackheart Records and in 2007 released their next album, Because I’m Awesome.  It was this sophomore effort that really propelled the band to awesome new heights. They supported these releases with a couple years of steady touring (Bowling For Soup, Buzzcocks), plus song placements and acting stints in television shows (Ugly Betty, CSI: NY, Greek, The Price Is Right) and commercials (HP, Kohls).  And, fortunately for the band (which also features powerhouse drummer Chris Black), they struck these deals during the right decade.

  “We are lucky, that our generation of musicians doesn’t have that whole sell-out, freak out attitude,” says Ogden, referencing the punk community’s previous disapproval of such commercial involvement. “I’m glad it’s been these past ten years and not the ten years before, because we now have opportunities as songwriters.  And that’s something that no one could ever teach us; we just had to learn along the way to not let the fear of something hold us back from being successful.”

  There was no fear in getting album number three underway, as the band started writing the new record at the end of two years of touring for Because I’m Awesome, demoing out new songs during long van rides while criss-crossing the U.S. However, all the ramped-up enthusiasm and sparkling optimism couldn’t deliver an album with expediency, as A Little Messed Up actually took a considerable amount of time to complete after some re-evaluation about what the band sought in its newest creation. 

  “Luis and I put together a first batch of songs and we were really excited about them, loved them,” Ogden recalls. “We recorded them with producer Chris Testa (Jimmy Eat World, Dixie Chicks), and thought, that’s it, we’re done. However, after some time passed we began to feel like we were rushing and just maintaining our presence as a touring band. We thought, all right, we need to make the best record we can possibly make.  Let’s put some more into it.”

  Backing up a little, The Dollyrots opted to share their songwriting process on a handful of songs with outside writers and work with a number of other well-known producers, including Matt Wallace (Replacements, Faith No More), Evan Frankfort (The Distillers, The Bangles), Fred Archambault (Avenged Sevenfold), and Sylvia Massy (Red Hot Chili Peppers, Tool) mixing.  While this sort of writing/recording process is more common in pop music settings, the trio found themselves treading some fairly new ground, ultimately discovering this methodology to be both productive and gratifying. 

  “It’s definitely different from our previous records, but it’s also the best that we have done,” says Ogden. “It’s been a long process, but also very satisfying. It was worth the wait, even if it was torture at times.”

  The total completion time clocked in at approximately twelve months.  The end result is a collection of tracks that contains the expected melodic sensibilities of The Dollyrots (“California Beach Boy” and “Rollercoaster”), coupled with a decidedly unexpected edge that’s not heard on the band’s previous material.

  “It makes for a more interesting record,” says Ogden. “Songs like ‘Rock Control,’ and ‘Some Girls,’ are more rock than pop, and definitely make sense in relation to our live show.  Overall, a lot of that is in the production of the record.  We’ve always been a rock band, but this album’s a little more gritty.”

  And after a decade, The Dollyrots have earned a license for change, something that they’ve judiciously exercised, while taking caution in not sacrificing their trademark power-pop laced anthems that fans have loved and come to expect.  And it’s that careful maintenance of both style and stance in the music scene that Ogden and company have always respected and admired in others.

   “The people we look up to the most are those who have stuck it out in punk rock and found success,” says Ogden.  “It’s a matter of sticking it out and being true to your fans—and not over-compromising in any way or selling yourself short.”


name_last: C.C. Chapman and Ann Handley
name: C.C. Chapman and Ann Handley
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/Ann_CC.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: C.C. Chapman and Ann Handley
original_serial: event_OE00550
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.


name_index: N
picture_big_url: http://img.sxsw.com/2011/events/hypebot.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
original_serial: event_OE00044
original_venue_serial: Austin Convention Center
name_last:
  Next Stage: The Reality of Cloud Streaming Services featuring Jeff Price (TuneCore), Bruce Houghton (Hypebot) & George Howard (Loyola University)

name:
  Next Stage: The Reality of Cloud Streaming Services featuring Jeff Price (TuneCore), Bruce Houghton (Hypebot) & George Howard (Loyola University)

description:
  Room: Exhibit Hall 3/4

  Cloud Streaming has arrived. Bringing successful and viable services to the U.S. market is only a matter of time. The question now becomes, how will this play out as a stream of revenue for rights holders?  

  Join Jeff Price of TuneCore, Bruce Houghton of Hypebot and George Howard, Professor at Loyola University, at Next Stage for a detailed discussion on the six rights every musician has to their work, and how they can be employed best in the cloud streaming service model.

search:
  Next Stage: The Reality of Cloud Streaming Services featuring Jeff Price (TuneCore), Bruce Houghton (Hypebot) &amp; George Howard (Loyola University)


name_last: Sauti Sol
name: Sauti Sol
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/3159.jpg
website_link: http://www.penyafrica.com
event_category: Showcase
event_sub_category: World
search: Sauti Sol
original_serial: event_MS12136
original_venue_serial: Copa
description:
  Sauti Sol is one of Kenya's most popular and award winning bands. The multi talented members mix a wide influence of music into a new urban African blend. The band is the voice of the modern cosmopolitan generation of Kenyans that will shape the future of the African cities. Being part of the 'Sheng' generation, the band mixes their native tribal languages with English, Lingala, French and Swahili. Musical influences from Afro -fusion, Pop, traditional Kenyan music, South African and Rock meet in an very danceable, entertaining and borderless mix. 

  Kenyan label Penya Africa and Sauti Sol has just released  their highly anticipated second album 'Sol Filosofia' in Nairobi. The album is the following up of their first album 'Mwanzo' that became the best selling album in Kenya in 2009. Karibu Sana!


name_last: Grupo Fantasma
name: Grupo Fantasma
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1691.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Grupo_Fantasma-El_Consejo.mp3
website_link: http://www.grupofantasma.com
event_category: Showcase
event_sub_category: World
search: Grupo Fantasma
original_serial: event_MS12806
original_venue_serial: Habana Bar Backyard
description:
  GRUPO FANTASMA CELEBRATES FIRST GRAMMY WIN FOR 'EL EXISTENTIAL'

  THE NAT GEO MUSIC RELEASE EARNS BEST LATIN ROCK, ALTERNATIVE OR URBAN ALBUM

  Acclaimed Austin-based Latin funk orchestra Grupo Fantasma receives their first Grammy Award. Garnering Best Latin Rock, Alternative or Urban Album for their latest album, El Existential, the band's guitarist, Adrian Quesada says, Considering the DIY and homegrown effort we've built over the last decade, including the immense undertaking and process of producing this album all by ourselves, it feels unbelievable to finally go home as winners. And with so many genres combined into this one category with such fierce competition, it's even more of an honor and statement of our hard work over the last ten years.

  Released on Nat Geo Music, 'El Existential' is being praised by critics including the Huffington Post who declared it a sound done so right that you have to hand the crown to this group, while Billboard states that by tightly weaving Anglo, Afro and Latin musical genres, El Existential takes on an identity of its own. Though this is Grupo Fantasma's first Grammy, this was their second nomination, which they celebrated with a short tour of the Southwest.

  Grupo Fantasma are widely known for their energetic live shows, which NPR declares seamless¦whenever and wherever they're on stage. The 10-piece orchestra has received praise from The Wall Street Journal, La Opinion, and by USA Today, calling the band Latin-funk masters. 

  Brought together by Austin's bustling music scene, Grupo Fantasma formed in 2000 and is comprised of musicians with Latin American and Texan backgrounds. Praised as one of the most important independent acts in the Latin genre, the band draws from influences including cumbia, salsa, old-school funk, reggae and more.


name_last: Gay Sportscasters feat. The Lollygaggers
name: Gay Sportscasters feat. The Lollygaggers
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/3729.jpg
website_link: http://www.reverbnation.com/#!/gaysportscasters
event_category: Showcase
event_sub_category: Rock
search: Gay Sportscasters feat. The Lollygaggers
original_serial: event_MS13314
original_venue_serial: Karma Lounge
description:
  The Gay Sportscasters were formed way back in 1995. Singer Jeff Smith had the band name kicking around in his head for a number of years, his only real goal being to have some T-shirts bearing the band name with Howard Cossell holding a microphone that resembled a penis. His wildest dreams were exceeded as he found a number of co-conspirators (including longtime friend and songwriting partner '$3' Bill Wise, Evan Johns and Jeff Daniels). The 7 piece 'stuporgroup' played their first show at South By Southwest that year. The band received a glowing mention in Rolling Stone for that frenzied first performance and a number of shows followed but the band was all but done within a year, collapsing under the weight of its' seven players personality conflicts and their own 'fame'. The band was resurrected in 2009 and regularly play around Texas to enthusiastic crowds with their dancing girls 'The Lollygaggers'.


name_last: Demo Listening Session 5
name: Demo Listening Session 5
name_index: D
event_category: Demo Listening
event_sub_category: Other
original_serial: event_MP990058
original_venue_serial: Austin Convention Center
description:
  Room: Room 10A

  Participants:
  Jaime Neely (Warner Bros Records)
  Kileen Oberle (Massive Creative Intelligence Agency)
  Maureen Lloren (Glassnote)

  Summary
  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.

search:
  Demo Listening Session 5 Jaime Neely Warner Bros RecordsKileen Oberle Massive Creative Intelligence AgencyMaureen Lloren Glassnote


name_last: Gun Runner
name: Gun Runner
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/2632.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Gun_Runner-Fiber_Glass.mp3
website_link: http://www.myspace.com/gunrunnertheband
event_category: Showcase
event_sub_category: Electronic
search: Gun Runner
original_serial: event_MS11549
original_venue_serial: Maggie Mae's Gibson Room
description:
  Give a listen and one might conclude: the sound of Gun Runner could've come from, really, just about anywhere. True? Maybe. But that's only geographically speaking. Because their aural identity is distinct and comes with indisputably identifiable source names. Such as, creatively hands-on keyboardist (Wurlitzer, organ, more) and principal vocalist Sean Davenport, given to a signature soulful croon with ominous edge and anxious texture, evident in deeper brooding or up-swooping falsetto. It's a voice that can make any song compelling -- which works out nicely, considering Gun Runner's already catchy bevy of tuneage. Their well-drawn originals come in tones of rock & roll, R&B, what-is-this and mixtures thereof, along with a fine use of open space and a fresh coat of judiciously applied alt-art-ambient-etc. (Ahh, words/labels: never the best way to convey sonic essence...)

   

  And Davenport’s voice stands right back up to any passing evocations that may register upon hearing Gun Runner's six-song 2010 EP Bad Neighbors or material from their forthcoming 2011 debut album. Definitely more Tom Petty than Bob Dylan; but far more like a thing that can flit between the melodic nonchalance of Pavement's Stephen Malkmus; the emphatic enunciation of Cold War Kids’ Nathan Willett; occasional Cure-like warbling; some Spoon-ish get-down urgency; even traces of Jonathan Richman (without the  stuffed-up nose). But again: it's all in passing.

   

  Oh -- and, say, you're just now learning that Davenport started playing in bands in Boston (indeed, even studying at Berklee School of Music there), and presently considering if that may represent some scene/sound tie-in to go along with the ref to Beantown vet indie icon Richman, etc. Wrong. Similarly inconsequential is the fact that Davenport migrated down to Brooklyn with Boston band Abigail Warchild, playing keys and thus participating in the musically fertile NYC borough's diverse underground rock culture. He was impressed and inspired but never  “went Brooklyn” (which is good, cuz ya can’t). In fact, Davenport eventually moved back home to San Diego, where, instead of feeling like a hired gun, he could work on his own musings, developing something that, again, was never dependent on any local connection.

   

  Except ... while indirectly mini-reviewing Gun Runner's reported first show (they formed in later 2009), an SD weekly cited the band’s “harkening back to the good ole days of San Diego music with a ring of GoGoGo Airheart. Show-goers spin circles on the dance floor and shout callbacks to the chorus. Tommy Graf belts out noise solos on the guitar. Front man Sean Davenport hoists his keyboard over his head and tickles out an epic coda ...' Not a bad comparison, in its own obtuse way. Davenport can sound a touch like the fine angsty lather that vocalist Mike Vermillion (of SD’s defunct,‘90s/’00s proto-neo-art-punk-funk-rockers GGG AH) used to work himself into; and Sean’s keys can even smack a bit of GoGoGo member Jimmy LaValle's dabblings -- although only as the keybs-playing architect of LaValle’s own The Album Leaf, not when he flew in Airheart. (Beware those misleading connections, remember?)

   

  Now then, Tommy Graf: absolutely, another of Gun Runner’s identifiable sound sources -- but don’t look to figure out how/what/why by noting his German and Kansan roots. Really. Graf grew up in SD as well, and has been an estimable multi-instrumentalist player in his own right ‘round town for a while, as a singer-songwriter/project leader, a talented guitarist, and more (e.g., also handy on keys, even drums). Before joining GR, he’d fronted the Mojave and the Wind Talkers -- both featuring sympathetic G. Runner bassist Diego Rojano.

   

  Rojano was an old pal of Davenport’s from San Diego that he looked up after coming back to SD. Much like certain other border region musicians, Rojano’s intuitive bass skills are what matter in Gun Runner, not necessarily his 'mexicanidad' -- although the band does have an original called “Borderline” (i.e., theirs: neither a Madonna nor a MC5 cover). And, of notable mention unto itself, Diego is a partner with two other Rojano brothers in a stellar Mexican food joint called 'Lucha Libre,' which offers a better take on the legendary SoCal Mexi-fast-food menu -- tacos, burritos, to live/die for -- and even, the “TJ Dog,” that tasty bacon-wrapped hot dog hawked on the streets of neighboring Tijuana. (Just off the I-5, Lucha Libre's artfully tricked out in a decor celebrating Mexican wrestling -- que sí güey, muy recommended.)

   

  So, again, the sound of Gun Runner -- best you listen for yourself ... but you knew that. What about press citing of Wilco and Sonic Youth as influences? Maybe. Certainly, in terms of being open-minded and oft-excellent. What of the fact that Davenport was humbled after first experiencing Radiohead live? Great, encouraging -- but nothing too identifiably unique there, eh? How about comparisons of GR to the variegated music of Dylan’s recent records? ‘Tis in the ear of the … right? And, that working Gun Runner description as “psychedelic cowboy rock”? Cool, whatever; if it works well -- then, wherever it comes from, sounds good.


name_last: Celldweller
name: Celldweller
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/47103.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Celldweller-Switchback.mp3
website_link: http://www.celldweller.com
event_category: Showcase
event_sub_category: Electronic
search: Celldweller
original_serial: event_MS11871
original_venue_serial: Barbarella Patio
description:
  Celldweller – a hybrid fusion of aggressive electronic music combined with orchestral and rock influences. Klayton, the multi-instrumentalist artist, producer, songwriter, performer, programmer, and re-mixer, is the mastermind behind it all. Known worldwide for pioneering new sounds and methods for creating his tracks, Klayton continues to generate music that resonates and relates to both fans and the entertainment industry worldwide. His music has been heard by millions between internet play and his placements in film, T.V., and video games.


name_last: Patricia Vonne, 'Worth It'
name: Patricia Vonne, 'Worth It'
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F31216.jpg
website_link: http://www.patricavonne.com
event_category: Screening
event_sub_category: Music Video
search: Patricia Vonne, &quot;Worth It&quot; Marcel Rodriguez
original_serial: event_FS12082
original_venue_serial: Alamo Ritz 2
description:
  Director: Marcel Rodriguez
  USA | 4 minutes


  Michael is involved in drugs and criminal activity. Temptresses appear who lure him, bosses pursue him, closing in on him.  Michael attempts to break away but not before a deal gone wrong costs him his life.


name_last: Legal Aspects of Music Licensing
name: Legal Aspects of Music Licensing
name_index: L
website_link: http://www.jw.com
hashtag: legallicensing
event_category: Panel
event_sub_category: Music Placement (Film/TV/Ads)
search: Legal Aspects of Music Licensing Lawrence Waks Jackson Walker LLPErik Metzger Intel Corporation
original_serial: event_MP5612
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Erik Metzger (Intel Corporation)

  Participants:
  Lawrence Waks (Jackson Walker LLP)

  Summary
  With declining record sales, musicians are looking for other ways to derive value from their works.  More music is being licensed into film, television, advertisements, games, and other media than ever before.  What are the legal challenges involved? Intellectual Property attorney, Erik Metzger of Intel Corporation, teams up with Entertainment attorney, Larry Waks of Austin firm, Jackson Walker, LLP, to provide musicians what they need to know to take advantage of the growing music licensing industry.


name_last: Florida State Film School Celebrates the World Premiere of No Matter What
name: Florida State Film School Celebrates the World Premiere of No Matter What
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FSU_logo.jpg
event_category: Party
event_sub_category: Various
search: Florida State Film School Celebrates the World Premiere of No Matter What
original_serial: event_OE00641
original_venue_serial: Shangri-La
description:
  Join us in welcoming the cast and crew of the feature film No Matter What, which premieres Sunday, March 13 at 4:15pm at the Alamo Ritz 1.


name_last: Leah and the Moonlighters
name: Leah and the Moonlighters
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/43166.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Leah_and_the_Moonlighters-If_It's_Not_You.mp3
website_link: http://www.leahandthemoonlighters.com
event_category: Showcase
event_sub_category: Jazz
search: Leah and the Moonlighters
original_serial: event_MS11464
original_venue_serial: Elephant Room
description:
  Leah and the Moonlighters is an original eight-piece jazz/folk/rock band out of Austin, TX.  With one half of the band moonlighting in the Austin Symphony Orchestra and the other half in graduate programs at The University of Texas’s Butler School of Music, the group is in no short supply of musical talent.  Led by Leah Zeger (violin/lead vocals) and Aaron Goldfarb (guitar), the Moonlighters seamlessly combine jazz, folk, and rock styles in a manner befitting of their eclectic hometown of Austin.  The hauntingly pure tone of Leah’s voice carries lightly above acoustic strings and dark saxophones, and rich jazz harmonies lurk around every corner.


name_last: Greg Kot
name: Greg Kot
name_index: G
picture_big_url: http://img.sxsw.com/2011/events/ripped.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Greg Kot
original_serial: event_OE00721
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Greg Kot, author and Chicago Tribune music critic, will be stopping by the SX Bookstore to greet registrants and sign copies of his book Ripped: How the Wired Generation Revolutionized Music.


name_last: Gabriel Prokofiev
name: Gabriel Prokofiev
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/45900.jpg
website_link: http://www.myspace.com/gabrielprokofiev
event_category: Showcase
event_sub_category: Classical
search: Gabriel Prokofiev
original_serial: event_MS10992
original_venue_serial: The Velveeta Room
description:
  Gabriel Prokofiev is a London-based composer, producer, and founder of the NONCLASSICAL record label & club night (www.nonclassical.co.uk).

  Since he was 10 he has been leading a double life: playing in Rock bands, background in producing dance music & hip-hop, alongside composing Classical music. These two lives have collided in his pioneering nonclassical project for which he makes Remixes of contemporary classical music and DJs classical music in night-clubs.

  After studying classical music and electroacoustic composition at both Birmingham and York universities, he took a break from classical and formed a band (UK Punk-funk electro act Spektrum) and became a full time producer, making Electro & Hip-hop music under the name Medasyn and a variety of other guises. Then he returned to his classical roots in 2003, composing a critically acclaimed String Quartet No1 ('Stunning' DJ Magazine, 'defies comparison' Daily Telegraph) which he released on his own independent label NONCLASSICAL, complete with Remixes of the original Quartet.

  His compositions include a well received 2nd String Quartet, 'Sleeveless Scherzo' for solo violin & solo dancer commissioned by the Rambert Dance Company; as well as the groundbreaking Concerto for Turntables & Orchestra. This concerto premiered by DJ Yoda & the Heritage Orchestra at The Scala in Kings Cross has been performed by the Royal Scottish National Orchestra with Beni G to a packed Glasgow Royal Concert Hall, won Best Comtemporary Classical CD at the 2010 Independent Music Awards, and was recently premiered by the 'Present Music' ensemble in the USA.


  Other recent works include a book of piano music for Russian virtuoso Pianist GeNIA (recently released on the Nonclassical label), a large scale work 'IMPORT/EXPORT' for percussionist Joby Burgess's group Powerplant, using Junk objects; a collection of songs for cutting edge vocal trio Juice; a concerto for 'dancing' Viola, String Orchestra, Trombones & Percussion; and a 3rd String Quartet premiered by the Ruysdael Quartet to a packed Wigmore Hall in May 2010.


name_last: Cheno Lyfe
name: Cheno Lyfe
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3551.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Cheno_Lyfe-Home_Ft._Maria_Z.mp3
website_link: http://www.chenolyfe.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Cheno Lyfe
original_serial: event_MS13384
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  In an urban market where a criminal rap sheet, drug use and street life is used as a form of creditability, and in many cases, a route to fame and money, Cheno Lyfe (Christ Hearted Evangelist Now Offering Lyfe) is changing the standard and in the process affecting a generation. 

  Born Rameses Echevarria, CL spent most of his life incarcerated. It was there, behind those metal bars that his musical passion, talent and most importantly God, became his way out. Now more than 5 years later, Cheno Lyfe is one of the industry’s most versatile artists, with his unique Miami Style and Down South Crunk. 

  This is evident in his first album. In a city known for marquee names such as DJ Khaled, Rick Ross, Trick Daddy, a man stands completely against the grain...Cheno Lyfe. Winner of the 2008 MIM (Miami Music Conference) embarks on his debut studio album entitled “HOME”. From the first record, a glimpse into CL’s heart is quickly seen as he intros the album with the burden that encompasses the project...his HOME! The hit singles “HOME” & “Won’t Stop” have already encouraged many as countless testimonies have come forth. Listeners are left with a powerful message embedded in the hearts. CL’s unique Miami style and down south crunk make HOME an instant “none skip”. With ground breaking productions by G Roc of The Beat Mekanicz, G Styles, Juice 2020, to name a few. Varying from club bangers to crunk, east coast to even a slow rock worship record, the album has a sure commercial appeal for all. Collaborations include the Dove Award winning Pablo from Group One Crew, KDrama, DMaub, Rhema Soul, Gnotes, and more. With over 1000 pre orders already, HOME is a breath of fresh air in the industry! 

  “Cheno Lyfe has given us an album that perfectly balances style and Christian substance. Coming on the heels of several notably successful CHH releases, from rappers including Lecrae, Da' T.R.U.T.H. and Thi'sl, “Home” should be on the short list of recent efforts that have the power to expand the reach of the genre—and reach thirsty souls—with God's blessing.”- Danielle Campbell-Angah /DaSouth.com


name_last: soundfounder
name: soundfounder
name_index: 0-9
picture_big_url: http://img.sxsw.com/2011/bands/975.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/soundfounder-Duke_7.mp3
website_link: http://www.myspace.com/soundfounder
event_category: Showcase
event_sub_category: Electronic
search: soundfounder
original_serial: event_MS15166
original_venue_serial: Malaia Upstairs
description:
  Soundfounder is the solo project of Andrew Brown. Over the last ten years he has produced hundreds of songs by himself and with his band Focus Group.  He has performed with artists such as DJ J.Rocc, Nosaj Thing, Peanut Butter Wolf, as well as Take and Mono/poly of the Los Angeles Brainfeeder Label.  He is currently collaborating with many local talents such as Bill Baird(Soundteam/Sunset), Black Joe Lewis's Honeybear horn section, and professional composer Christopher Cox.  Andrew is the creator and co-founder of a monthly event called Exploded Drawing in which electronic musicians perform sets of original compositions.  He gigs regularly both as a solo performer and with Focus Group.


name_last: Light FM
name: Light FM
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/44261.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Light_FM-Friends_aren't_Friends.mp3
website_link: http://facebook.com/lightfm
event_category: Showcase
event_sub_category: Pop
search: Light FM
original_serial: event_MS12172
original_venue_serial: Maggie Mae's Gibson Room
description:
  What is Light FM? 

  It’s that sound engrained in your head… the one that you keep looking for but until now have yet to find. You may have heard it while viewing your guilty pleasures (Gossip Girl, The Hills, How I Met Your Mother, One Tree Hill, Jersey Shore and The City…to name just a few) or while sitting in the cinema (Shrek IV). Now it is time for you to find out what all of the music supervisors already know, Light FM, with its cool, relentlessly catchy, indie pop songs, needs to be the new band for the soundtrack of your life.

  Led by Josiah Mazzaschi and backed by an ace group of talented musicians, Light FM combines catchy hooks and disarmingly heart-felt lyrics with guitar riffs that are distorted to precision. . . a sound that grabs you both by the throat and gut while blowing your ears out . . . Light FM is all encompassing and instantly familiar. 

  Coupled with quirky arrangements, bleepy-bloopy synths and off-kilter drums, Light FM’s sound makes perfect sense. The guys and gals in the band aren’t exactly hard to look at either.

  Having left Chicago, where he and his band were consistent local favorites, Josiah has begun to carve out a distinctive place in LA’s Silverlake music scene. Amid the sunny weather, the huge talent pool and myriad outlets for Light FM, Josiah knew he had arrived where he needed to be, and he quickly found himself working as a studio engineer and producer at some of the city’s premier recording studios. In less than two short years, Josiah found himself so sought after that he founded his own studio, the Cave. Josiah has worked with artists like Built to Spill, William Reid (Jesus and Mary Chain), The Spinto Band, Rilo Kiley, Harper Simon, and Money Mark. However, not content to be simply behind the board, Josiah knew that he had to reform the band he had started in the Windy City, and Light FM was reborn. 

  Currently, Light FM is a five piece with Josiah Mazzaschi on lead guitars and lead vocals, Nicki Nevlin on bass, Jimmy Lucido on drums, Jen Whittenburg on guitar/vocals and Michelle Reeves on keyboards.

  Since the self-release of Light FM’s, “Let There Be Light FM,” the group has had enough buzz to be asked to play with Ra Ra Riot, Earlimart, Billy Corgan, Grandaddy, and many more. They also have headlined packed residencies at Spaceland and the Silverlake Lounge.

  Light FM is scheduled to play SXSW this March and has a new full-length album to be released later this year in the works. They will be touring in support of this new album tentatively titled, “Buzz Kill City.” 

  Look for Light FM coming to your town later this year.


name_last: ShareSquare Day Party
name: ShareSquare Day Party
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/sharesquare.jpg
event_category: Party
event_sub_category: Various
search: ShareSquare Day Party
original_serial: event_HB1761
original_venue_serial: Esther's Follies
description:
  Come join Everything Burns and Earbits.com for a party with music by Shirock and more. Free drinks, food, and door prizes.


name_last: Social Espionage & CRM
name: Social Espionage & CRM
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialEspionage&amp;CRM.jpg
website_link: http://www.insideview.com
hashtag: #scrm
event_category: Future15
event_sub_category: Future15
search: Social Espionage &amp; CRM Umberto Milletti InsideView
original_serial: event_IAP5975
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Umberto Milletti (InsideView)

  Summary
  Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.


name_last: DJ Nu-Mark
name: DJ Nu-Mark
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3232.jpg
website_link: http://www.unclenu.com
event_category: Showcase
event_sub_category: DJ
search: DJ Nu-Mark
original_serial: event_MS15189
original_venue_serial: Venue 222
description:
  His innovative DJ routines and creative stage show have made him a favorite of crowds all over the world, sharing the stage with the likes of Mos Def, The Roots, RUN DMC, Green Day, and Outkast.  Nu-Mark is the first to incorporate children's music toys in his explosive DJ sets.

  Recognized for his pioneering work with Jurassic 5, DJ Nu-Mark is best known for his production on the anthem 'Whats Golden'.  Nu is putting the finishing touches on his debut solo release Broken Sunlight to be released in Spring of  2011.


name_last: Porcelain Raft
name: Porcelain Raft
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/1581.jpg
website_link: http://porcelainraft.com/
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Porcelain Raft
original_serial: event_MS12783
original_venue_serial: Club de Ville
description:
  Porcelain Raft is the nom de plume of one Mauro Remiddi, Rome native, music/video mastermind and purveyor of some of the most exquisite, haunting and heartbreaking love songs you’re likely to hear in a good long while.

  Unsurprisingly, for someone who started off in music scoring short films, the world of Porcelain Raft traverses deeply evocative and emotive terrain, gorgeously redolent of moments lingering just on the fraying edges of time and memory.


name_last: Scandinavia Technology Summit
name: Scandinavia Technology Summit
name_index: S
hashtag: #scandinaviatech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00727
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  Andreas Johansen (N/A)
  Henrik Fohns (DR - Danish Broadcasting Corporation)
  Ismo Rantala (Music Export Finland/Finnish Mobile Music)
  Marius Arnesen (Norwegian Broadcasting Corporation (NRK))
  Martin Thornkvist (Media Evolution)

  Summary
  The Scandinavia Technology Summit will provide an hour-long exploration of the new media scene in Scandinavia. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Scandinavia then be sure to attend this session!

search:
  Scandinavia Technology Summit Andreas Johansen N/AHenrik Fohns DR - Danish Broadcasting CorporationIsmo Rantala Music Export Finland/Finnish Mobile MusicMarius Arnesen Norwegian Broadcasting Corporation (NRK)Martin Thornkvist Media Evolution


name_last: Schmillion
name: Schmillion
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/43908.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Schmillion-Fuse.mp3
website_link: http://Schmillion.com
youtube_link: http://www.youtube.com/watch?v=vx9tkWLhH4o
event_category: Showcase
event_sub_category: Rock
search: Schmillion
original_serial: event_MS11635
original_venue_serial: Cedar Street Courtyard
description:
  Schmillion is the all-girl teen band based in Austin, Texas that won “Best Under 18 Band” in the 2010 Austin Chronicle Reader’s Poll. They were selected to be the official “young, emerging band” to play at “The 25 Year History of SXSW” exhibit opening hosted by the Austin History Center, March 5, 2011. Schmillion was also selected to compete nationally in the 2010 SchoolJam Teen Battle of the Bands taking place at the NAMM Show January 2011.

  In the year they’ve been together Schmillion has performed locally at Antones, Emo’s, Momo’s, The Mohawk and US Art Authority. They were the musical guest at the opening bout of the TXRD Lonestar Rollergirls 2010 season, and played the Kids are Alright Fest, the Next Up! teen music series and Pecan Street Festival’s main stage.

  Schmillion blends many different styles in an effort to create something original and think of themselves as rock tidied up with crunchy guitar and bass riffs, quirky drumming and strong vocals.

  Schmillion released its first self-titled EP, December 2010.


name_last: How Social Media Fueled Unrest in Middle East
name: How Social Media Fueled Unrest in Middle East
name_index: H
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP000535
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Brian Stelter (New York Times)
  Jennifer Preston (New York Times)

  Summary
  Join two New York Times reporters as they discuss the role of  Facebook,  YouTube, Twitter, mobile, and citizen journalists during the popular uprisings that have swept through  North Africa and the Middle East. What worked? What are some of the opportunities and potential pitfalls moving forward for human rights activists using social media tools?

search:
  How Social Media Fueled Unrest in Middle East Brian Stelter New York TimesJennifer Preston New York Times


name_last: Legal Bootcamp: Electronic Privacy Law for Internet Startups
name: Legal Bootcamp: Electronic Privacy Law for Internet Startups
name_index: L
website_link: http://www.eff.org
hashtag: #privacybootcamp
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6773
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Elizabeth Banker (Zwillinger Genetski LLP)
  Joe Sullivan (Facebook)
  Kevin Bankston (Electronic Frontier Foundation)
  Nicole Ozer (ACLU of Northern California)
  Richard Salgado (Google)

  Summary
  In 1986 the Bangles were all the rage, Donkey Kong was a hot video game, mobile phones were bigger than your head, and the World Wide Web didn't even exist. A lot has changed since then - but electronic privacy law has not.  Many Web 2.0 startups don’t realize it but there is a 1986 federal privacy law that applies directly to them and could lead to lawsuits or even criminal liability if users’ data is improperly monitored or disclosed.  Does your company comply with the Electronic Communications Privacy Act (“ECPA”) of 1986, or even know that it exists?  Do you know what to do when the government or anyone else asks for—or demands—records about your users?  Join our panel of veteran Internet lawyers from privacy orgs like ACLU and EFF and companies like Google and Facebook, who will give you a basic understanding of how ECPA affects your business and provide an update on the coalition effort in Washington, D.C. to update this antiquated law to better protect privacy and innovation in the 21st century.

search:
  Legal Bootcamp: Electronic Privacy Law for Internet Startups Elizabeth Banker Zwillinger Genetski LLPJoe Sullivan FacebookKevin Bankston Electronic Frontier FoundationNicole Ozer ACLU of Northern CaliforniaRichard Salgado Google


name_last: Hope Atlantic
name: Hope Atlantic
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/41741.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hope_Atlantic-Lost_At_Sea.mp3
website_link: http://www.myspace.com/hopeatlantic
event_category: Showcase
event_sub_category: Rock
search: Hope Atlantic
original_serial: event_MS11707
original_venue_serial: The Parish Underground
description:
  Hope Atlantic are small town boys taking a grassroots approach to modern pop rock, creating a sound that is timeless and unforgettable. They have supported  bands such as Tokyo Police Club and Coheed & Cambria in their hometown and named 'Hometown Heroes' by Alternative Press after just a couple months of releasing 5 song EP 'Mercy Street Choir' in 2010.   The band is also featured at Canadian Music Week Fest this upcoming March.


name_last: Seed & Feed: How to Cultivate Self-Organizing Communities
name: Seed & Feed: How to Cultivate Self-Organizing Communities
name_index: S
website_link: http://nwcny.com
hashtag: #seednfeed
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP7932
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Peter Chislett (New Work City)
  Tony Bacigalupo (New Work City)

  Summary
  'Use the internet to get off the internet!' says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!

search:
  Seed &amp; Feed: How to Cultivate Self-Organizing Communities Peter Chislett New Work CityTony Bacigalupo New Work City


name_last: Power to the People: Regulating Big Business
name: Power to the People: Regulating Big Business
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/PowerToThePeopleRegulating.jpg
website_link: http://www.disruptivedata.com
hashtag: #powertothepeople
event_category: Business
event_sub_category: Panel
original_serial: event_IAP7380
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Eric Cohen (PwC)
  Gary Thompson (CLOUD Inc)
  Jordan Woodard (Rivet Software)
  Michelle Leder (footnoted.com)

  Summary
  After being witness to a multitude of massive corporate accounting scandals, the world has been forced to re-evaluate almost every area of how business is conducted.  A new day is dawning in the world of information, and the people are demanding more visibility into the everyday operations of companies and governments. In order to pacify the public outcry for increased knowledge, regulatory controls such as Sarbanes-Oxley and Base III have been enacted. In addition, regulatory agencies like the SEC are rapidly embracing new approaches to providing the public with information and data through the use of eXtensible Business Reporting Language (XBRL). The SEC and other governing bodies have recognized that the democratization of corporate and government data, through the use of XBRL, will guarantee a higher level of transparency and usability.  Now like never before, transparency is allowing for a shift of power from corporations to the people.  Because information is easily available for anyone to download for free, analysis and comparisons between the big guys can be done on a large assortment of public data.   

  This information revolution will no longer allow companies to operate in secrecy and will provide people with the data they need to avoid future bailouts and economic turmoil.

search:
  Power to the People: Regulating Big Business Eric Cohen PwCGary Thompson CLOUD IncJordan Woodard Rivet SoftwareMichelle Leder footnoted.com


name_last: Blacks in Technology Meet Up
name: Blacks in Technology Meet Up
name_index: B
event_category: Meet Up
event_sub_category: Meet Up
search: Blacks in Technology Meet Up Wesley Faulkner WordRipple
original_serial: event_IAP000270
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Wesley Faulkner (WordRipple)

  Summary
  Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.


name_last: Sodapop (Between Sets)
name: Sodapop (Between Sets)
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/4235.jpg
website_link: http://anticon.com
event_category: Showcase
event_sub_category: DJ
search: Sodapop (Between Sets)
original_serial: event_MS14400
original_venue_serial: Mohawk
description:
  When Shaun Koplow moved to the Bay Area to study art at UC Berkeley in 2001, he had no idea he'd wind up running his favorite record label, or that he'd eventually relocate its operations to Los Angeles, the city from whence he came. Four years ago, at the age of 23, Koplow became Anticon Records' label manager  the chief wheel-greaser  charged with vetting new talent, developing established acts, conceiving record campaigns and handling the day-to-day. 

  Having come up amongst a crew of West L.A. backpacker kids, Koplow was a longtime devotee of California's outsider rap scene, a movement that saw Anticon at its forefront in the late '90s. He's since made it his mission to preserve that commitment to innovation, artistic license and all-around quality while pushing the label's genre-bending tendencies yet further, helping to bring artists like Baths, Tobacco, Son Lux, Bike For Three!, and Anathallo into the fold alongside Anticon mainstays like WHY?, Themselves, Odd Nosdam and Dosh.

  Koplow views his role at the label as curatorial, a philosophy that can be witnessed literally when he's DJing under the handle Sodapop, or co-hosting Silver Lake's weekly Calling All Kids night with partner Matthewdavid (Dublab, Alpha Pup, Leaving Records). The pair's duties for C.A.K. are head-to-toe  they're promoters, organizers, song-selectors, and even bartenders  and Koplow's vinyl/Serato sets consistently display an ear for the adventurous: favoring vintage krautrock, contemporary electronic pop and Bay Area rap. C.A.K.'s history of guests is equally diverse: Nite Jewel, Dm-Funk, Lucky Dragons, Flying Lotus, and Ariel Pink, to name a few.

  Both Koplow and Anticon have been based in L.A. since early 2008. The former creates visual art occasionally and nurses a strong fetish for rare wax, brims and kicks. The latter refuses to be pigeonholed, eternally.


name_last: Question
name: Question
name_index: Q
picture_big_url: http://img.sxsw.com/2011/bands/278.jpg
website_link: http://Twitter.com/@question210
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Question
original_serial: event_MS14821
original_venue_serial: Nuvola
description:
  Based out of San Antonio, Texas, Question, who was formerly signed to Epic Records and Cinematic Music Group (Home to Big K.R.I.T, Nipsey Hussle, and Smoke Dza) has recently been profiled in Ozone's 'Patiently waiting' magazine issue, and was chosen by MTV Jams for there 'Texas Weekend's Artist To Watch' episode, along with being picked for Allhiphop.com's esteemed 'Breeding ground' Section. After his release from EPIC, Question Released an Independent double album on iTunes last summer titled 'Xanax 3' that sold nearly 3,000 copies on word of mouth promotion alone.  
   In the summer of 2010, He Teamed with Producer Harold 'Hits' Tolbert to create a new project entirely produced by the two titled 'Fear Of Dying' (which is scheduled to drop this Spring) and set out to form a band to perform the music live with.
   With Albert G. on rhythm guitar, Stephen Dokken on Lead guitar, Daniel 'Pocket' Leal on Bass, D-Myke on drums, Cooley on Keyboard, DJ Donnie Dee on the turntables, and Vocalist/ SongWriter, Verse The Ink on lead vocals along with Question, Both Tolbert and Question realized they had much more than just a backing band....they had an Actual Band that could perform not only live, but in the studio as well, as one cohesive unit. 
   From that Point on, the band DEAD BROKE was born...and now a new journey begins. 'I feel reborn playing with these guys' says Question. 'Its like a whole other side of music i was missing out on...im extremely excited about what the Future Holds'
   Already garnering interest from indie and major labels alike, Question is taking it all in stride. 'We just want to grow as a band. develop our sound even more, and really blow people away. Were not concerned with record deals right now...we just wanna get to a point where we can do what we want, when we want, and how we want, and have people support it'
    Now The Question Remains.........Who's ready For the Future?


name_last: Thi'sl
name: Thi'sl
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/4020.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Thi_'sl-I_Ain't_Turning_Back.mp3
website_link: http://www.iamthisl.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Thi'sl
original_serial: event_MS14025
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Born in Greenwood Mississippi, Thisl’s family moved to St. Louis when he was two years old so his grandpa could help run the family business. Living in one of the roughest cities in America insured that he would see and experience things that would cause him to grow up real fast. Robbed of his childhood, while other kids were out playing, he was hustling, with grown man responsibilities. As rap music was quickly growing to be the pulse and soundtrack of inner city America, it wasn’t long before the pain he felt, married the rhythm that was being pumped into him.  With a crazy life life all around him, rap music became three things motivation, therapy, and a blank wall to paint pictures through the stories he told.  After years of hardship, trials and now a life changing transformation, Thi’sl has set to tell his story to the world.


name_last: Love Analysis
name: Love Analysis
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F31074.jpg
website_link: http://www.loveanalysismovie.com
event_category: Screening
event_sub_category: Narrative Short
search: Love Analysis Lucas Mireles
original_serial: event_FS12118
original_venue_serial: Alamo Ritz 2
description:
  Director: Lucas Mireles
  USA | 1 minutes
  Defend It! Films


  Starring:
  Lamar Hughes, Scott Rutherford


  How will Lamar ever convince his best friend Scott to date his sister?  I can think of one way.


name_last: User Experience Meet Up
name: User Experience Meet Up
name_index: U
event_category: Meet Up
event_sub_category: Meet Up
search: User Experience Meet Up
original_serial: event_IAP000494
original_venue_serial: Hilton
description:
  Room: Room 616AB

  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in user experience. Cash bar onsite.


name_last: Johnny Polygon
name: Johnny Polygon
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/4167.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Johnny_Polygon-The_Riot_Song.mp3
website_link: http://www.johnnypolygononline.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Johnny Polygon
original_serial: event_MS14691
original_venue_serial: Rusty Spurs
description:
  When you inevitably start telling your friends about Johnny Polygon, what will you say? That he's a rapper/singer with an ill thrift store disposition that might just sing your girl out of her panties? You could say he's one of the few that can murder a freestyle AND write a hook. Maybe thathe's the dude giving you the church giggles when you're watching his YouTube videos instead of working. Perhaps you tell them something about how he is one tall, black, flannel covered drink of water. You could tell them all these things and you'd be right. But you'd also fall far short of explaining the man and musician that is Johnny Polygon.

  Born and raised in Tulsa as one of the original Oklahomies, Johnny has since become a rhyme spitting, street-ballad singing, force of nature within the music industry. While splitting his time between New York and Los Angeles, Johnny travels the country exposing like-minded youths to his unique flavor of musical eccentricity. Incorporating a healthy dose of his own highly refined musical sensibility, his compositions range from the love songs for the broken hearted, to club bangers meant to rattle skulls through headphones and blow out the windows of your '97 Ford Focus.

  Johnny made his first step onto the national stage after signing with DJ Green Lantern in 2008, and has been working with some of the most brilliant and highly respected artists in the game today. With DJ Green Lantern he helped create the song 'Price On Your Head' which was featured on the Grand Theft Auto IV soundtrack. Soon after, he was singing the hook on Nas' Obama anthem, 'Black President' which made its way on his controversial 'Untitled' album.

  After touring with Rock The Bells and a BET appearance with Nas, Johnny dropped his own EP in 2009. Entitled 'Group Hug', it featured one of his most popular recordings to date, 'The Riot Song'. 'The Riot Song' has since been remixed with Kid CuDi, who has proclaimed Johnny Polygon as 'One of the illest artists people NEED to know about.' CuDi also posted on the front page of his official website directing everyone to 'stop lunchin.' 'The Riot Song' was featured on HBO's 'How to Make it in America' mixtape, which was presented by CuDi and DJ Green Lantern. 'The Riot Song' has made a notable splash overseas picking up daily radio spins across France on Radio Nova. Following it's critical success, Johnny released his first mixtape, Rebel Without Applause featuring appearances from Kid CuDi, Amanda Diva, and Gabriel Royal  Met with rave reviews and numerous accolades, XXLmag.com stated that Rebel Without Applause was 'one of the more stellar releases this year.'

  Setting the bar high for visuals to come, Johnny came at 2010 like a knuckle tatted right cross to the jaw with his release of the music video for 'The Riot Song'.   Based around an ambitious stop motion visual treatment and substantial narrative, the video premiered on MTV2, and saw spins on VH1 Soul, MTVU, and BET Centric.  In early 2010, Johnny also collaborated with the insanely talented Dead Prez for a track entitled 'NYDP' on their album, 'Pulse of the People', which was also heard on the soundtrack for the feature film 'Brooklyn's Finest'.

  Johnny has decidedly taken an independent stance for his next slated releases as his salute to the dying music business and the rebirth of a new one.

  Wrapped in the warmth and support of his sponsors, new and old loyal fans, and organically grown traction, he's releasing an onslaught of music starting with his Catch-Up mixtape presented by Orisue in November 2010. It will be a collection of music spanning his career from age 17 to present day. It features rare and unreleased tracks as well as features and collabs with Kid CuDi, Nas, Dead Prez, Adele, DJ Green Lantern, Amanda Diva, Picnic Tyme, Gabe Real and many more. He created a brief introduction to Catch-Up, in which he allows his fans a comical glimpse into his life with taping of a therapy session with actor/comedian TJ Miller.

  Quick on the heels of the Catch-Up mixtape, Johnny is set to release his 'Wolf In Cheap Clothing' EP presented by 2DopeBoyz and DJ Booth on Dec 15, 2010. All will be able to enjoy his latest notch in the world's bedpost while seeing his constant and ever progressive evolution as an artist. True to his indie sensibilities, it'll all be consumable for free ninety-nine.

  2011 is full of promise starting with visuals to support Wolf In Cheap Clothing singles. But, the world at large can expect another free release before Johnny unveils his debut studio album in second quarter.


name_last: Augmented Reality for Marketers: Future of Consumer Interactions
name: Augmented Reality for Marketers: Future of Consumer Interactions
name_index: A
website_link: http://thearf.org
event_category: Emerging
event_sub_category: Dual
original_serial: event_IAP6340
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  John Havens (Porter Novelli)
  Lynne d Johnson (R/GA)

  Summary
  Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.

search:
  Augmented Reality for Marketers: Future of Consumer Interactions John Havens Porter NovelliLynne d Johnson R/GA


name_last: No Reservations: A Highly Spirited Film Panel
name: No Reservations: A Highly Spirited Film Panel
name_index: N
event_category: Panel
event_sub_category: Various
original_serial: event_FP990135
original_venue_serial: La Zona Rosa
description:
  Moderator:
  Owen Egerton (ROC Writing)

  Participants:
  Dustin Smith (Roadside Attractions)
  Matt Dentler (Cinetic Rights Management/FilmBuff)
  Nick Batzias (Madman Entertainment)
  Timothy League (Alamo Drafthouse Cinema)
  Tom Quinn (Magnolia Pictures)

  Summary
  Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.

  Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.

search:
  No Reservations: A Highly Spirited Film Panel Dustin Smith Roadside AttractionsMatt Dentler Cinetic Rights Management/FilmBuffNick Batzias Madman EntertainmentTimothy League Alamo Drafthouse CinemaTom Quinn Magnolia PicturesOwen Egerton ROC Writing


name_last: Taterbug
name: Taterbug
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3717.jpg
website_link: http://www.myspace.com/stayfarout
event_category: Showcase
event_sub_category: Avant/Experimental
search: Taterbug
original_serial: event_MS13315
original_venue_serial: The Hideout
description:
  Taterbug is Charles Free, 'singin son of the earth,' as well as a 'brotherless child' with only loose connections to the Night People label. He sings and manipulates tapes that he's recorded, and some he's found, 'sometimes scotchtape vocal dubs for that boy choir vibe,' and if you've got him live, it's 'a lot more torched.' Taterbugs is an Iowa kid, so it was probably inevitable that he'd eventually run into Shawn Reed and Night People, or as Free puts it, it's 'easy to find a creep in the corn.' He also offered up an impressive release history, with a mountain of self released tapes and CD-Rs, as well as stuff out on Night People, Moist Tapes, Not Not Fun, and Detrivore.


name_last: Fang Island
name: Fang Island
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/137.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fang_Island-Daisy.mp3
website_link: http://fangisland.com/
event_category: Showcase
event_sub_category: Rock
search: Fang Island
original_serial: event_MS12230
original_venue_serial: Emo's Annex
description:
  Fang Island describes its sound as 'everyone high-fiving everyone.' And, the Brooklyn quintet's anthemic and soaring songs make it quite possibly one of few bands befitting such description.

  Its finger-tapping guitar lines, chanted vocals, triumphant harmonies and overall perky songs hearken to the sort of 'Total Music' of the Fucking Champs, Jay Reatard, Ponytail, Kraftwerk, Marnie Stern, Thin Lizzy, et al. But, perhaps more so, its songs are like the music in your head at that moment when everything feels just right: that first kiss, that high score on the video game, buying your first small nation in cash... you know, good stuff.

  Fang Island began, oddly enough, as an art school project while the band members were attending the prodigious Rhode Island School of Design (also the foundation for Yeah Yeah Yeahs, Les Savvy Fav, Lightning Bolt, Six Finger Satellite and some band called the Talking Heads.) According to guitarist Jason Bartell, the goal was to 'make music for people who like music.' That is, music without irony that harnesses its uplifting qualities. Just like a classic rock song or classical symphony can stir us emotionally, Fang Island exists to unlock that spirit.

  Fang Island is guitarist Jason Bartell, bassist Michael Jacober, guitarist Chris Georges, guitarist Nicholas Andrew Sadler, and drummer Marc St. Sauveur. They all share collective group vocal harmonies and the occasional hand claps. While Sadler is also known for his role in the debauched rock band Daughters, it is only his fretboard skill that translates between the two groups.

  Fang Island begins appropriately with the sound of erupting fireworks on 'Dreams of Dreams' leading into a cascading chorus of ringing guitar notes before the group vocal harmonies chime in with the mantra, 'they all are within my reach, they are free.' The second song, 'Careful Crossers' launches in beneath the vocals with a chorus of gleaming guitar harmonies smeared over the marching, syncopated rhythm section. Elsewhere, tracks like 'Sideswiper' hearken to the metal-laced positivity of Andrew WK. 'Daisy' sounds like a unique collaboration between the Fucking Champs and Jay Reatard. Throughout the album, it's like listening to the cool version of classic rock -- the type of anthemic pop -- without the cheesiness -- that you wished Journey and Boston could've made.

  Fang Island's self titled album was released February 23, 2010 via Sargent House.


name_last: Kyla La Grange
name: Kyla La Grange
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/945.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kyla_La_Grange-Walk_Through_Walls.mp3
website_link: http://www.kylalagrange.com
event_category: Showcase
event_sub_category: Folk
search: Kyla La Grange
original_serial: event_MS13777
original_venue_serial: Klub Krucial
description:
  Kyla began playing music when she was five years-old, started her first band at thirteen, and resolved to do this for the rest of her life while studying philosophy at Cambridge University – 'I realised I loved writing and performing more than anything.'

  Kyla started working with the acclaimed Communion group in May 2010. Firstly by recording with Kevin Jones (Communion head honcho) and Ian Grimble (The Fall, Siouxsie Sioux) and then performing a special version of her song ‘Hands to Hold’ at the Communion residency at The Flowerpot, whilst being accompanied by around 10 musicians on stage. 
  Kyla has been recording her debut record with exciting newcomer Brett Shaw (South, UNKLE). 


  Not an easy artist to pigeonhole, Kyla’s influences range from Cat Power, Bat For Lashes and Stevie Nicks to American indie faves Modest Mouse and folk heroes like Beirut and Elvis Perkins.  Having said that, Kyla’s sound is genuinely original. Whether it’s the heart on sleeve lyrics and violent acoustic strumming of Vampire Smile or the euphoric choruses of Walk Through Walls and Lambs, Kyla La Grange is never one to stay in her musical comfort zone. 

  The final few months of 2010 see Kyla going on tour with I Blame Coco as main support for half of her UK tour. Kyla's debut single is released on the NOIR label in March 2011


name_last: Apps, APIs & Syndication: Creativity in the Post-Website Era
name: Apps, APIs & Syndication: Creativity in the Post-Website Era
name_index: A
website_link: http://www.mashery.com
event_category: Emerging
event_sub_category: Solo
search: Apps, APIs &amp; Syndication: Creativity in the Post-Website Era Oren Michels Mashery
original_serial: event_IAP7941
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Oren Michels (Mashery)

  Summary
  The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps. 
  This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.
  This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
  We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.


name_last: Badbwoy BMC
name: Badbwoy BMC
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/3052.jpg
website_link: http://www.swishahouse.biz
event_category: Showcase
event_sub_category: DJ
search: Badbwoy BMC
original_serial: event_MS11800
original_venue_serial: Fuze
description:
  Bass Music Culture

  For more than a decade Badbwoy BMC has helped define Bass Music Culture in Houston, Texas. First, as one of Texas' most sought after jungle/drum 'n bass/ dubstep DJs, and most recently as a Producer. BMC's production talent led quickly to numerous digital, vinyl, and CD releases on respected underground labels such as: Dirty Circuit; Shift; Stupid Fly; Betamorph and his own label Eye-Ten Recordings. His track titled ÂThe AttackÂ was also featured on the video game Amped: Freestyle Snowboarding 2 for Xbox console.

  Badbwoy BMC's musical influences are rooted in reggae, and hip hop, and his resume includes membership in Tha Purrin Lion Sound Flex Crew (a group of some of Houston's most respected old school junglists, whose dance parties helped pioneer the Bass Music Culture in Houston); publishing one of North America's only drum'n bass magazines to date(Tha Pride 1997-2001); founding Texas Dub (a crew of Houston dubstep producers and DJs; 2007), and co-founding Eye-Ten Recordings, with crew mate Intager (currently on its 5th release; 2009).

  Some of his side projects include teaming up with Rebel Crew members Joe B. and DJ Suma to form the musical group Heavy Heights (ÂTruth & RightsÂ LP CD/Digital; Starlight; 2007), as well as releasing a collaborative 5 track compilation with former Texas Dub crew member Bukkah called F8 (ÂF8ÂEP; Dirty Circuit; 2010). In his spare time, tha Badbwoy has also worked on remixes for local vocalists Karina Nistal (ÂNothing For MeÂ), Shina Rae (ÂTouchÂ) and indie band Posr (ÂClairvoyantÂ).

  In addition to producing original drum'n bass and dubstep tracks and remixes for a multitude of artists and acts, BMC is consistently booked to headline massive raves, club shows, and special events throughout the South. BMC also finds time to host a biweekly internet radio show the second and fourth Tuesday of the month (Traffic on sub.fm).

  With an untouchable arsenal of exclusive, original and collaboratively produced remixes, his live shows display his all-star level of talent locking double drops; chopping beats; syncopating sounds in unison, and making seamless mixes that keep the dance floor packed in any venue.

  Recently, BMC signed with the South's most famous independent hip hop label: SwishaHouse (http://www.swishahouse.info). Recognized worldwide for bringing Houston's own chopped and screwed music to the forefront of hip hop, SwishaHouse has once again positioned itself as the label on the cutting edge of the music industry. The first set of remixes produced under the SwishaHouse label include work done with SwishaHouse's beautiful and talented first lady and number one dame in the game, Surreall (ÂI'm A Model,Â ÂKnow How ToÂ); Paul Wall (ÂI Rep Texas,Â ÂBreak Dem Boyz Off,Â ÂSkillzÂ), and Archie Lee (ÂAt The BarÂ). SwishaHouse has plans to release a new mixtape that includes 24 remixes of classic HTown anthems' 18 produced by BMC and the remainder composed by Texas' own Chango, Suma, Chi, Parson and Dread Foxx.

  BMC has earned respect as one of the hardest working and popular DJ/Producer/Promoters in the Southern United States, and a mainstay of Houston's Bass Music Culture. Bear witness to a mixture of sounds uniquely constructed to contain audible appeal that draws in underground dubstep heads, rap, and hip hop lovers alike!


name_last: Sun Araw
name: Sun Araw
name_index: S
itunes_link: http://audio.sxsw.com/2011/mp3/Sun_Araw-Deep_Cover.mp3
website_link: http://www.sunaraw.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Sun Araw
original_serial: event_MS13306
original_venue_serial: Barbarella
description:
  SUN ARAW 

   	Cameron Stallones began his musical career as a founding member of the experimental psychedelic rock collective Magic Lantern.  Soon after, demos originally intended to light the Lantern became the first Sun Araw LP: The Phynx.  Sun Araw blossomed as a solo project in attempted geosynchronous orbit with the Eternal Now: oblique six-dimensional transmissions from changeless environs.  Structural and spiritual inspiration for Sun Araw comes primarily from Cameron’s first artistic love: film and filmmakers, especially those invested in the long-take (Tarkovsky, Altman, Bela Tarr, Greenaway).  Devoted to long-form mantric music, the ethos is similar: straight lampin’ in deep focus, angle after angle on the melodic object, gaining strength from the subsequent breakdown of the illusion of fixed perspective.  
  Since 2007, 4 full-length LPs, 3 EPs, and 5 cassettes have walked the mind-planes from psychedelic drone to melted afrobeat, from warped dub to minimal composition.  These releases have been praised in Wire Magazine (who selected Heavy Deeds as one of the top 50 records of 2008, and On Patrol in the top 50 of 2010), The New Yorker, The New York Times, the Los Angeles Times, Uncut Magazine, Mojo, Pitchfork, and beyond.  Sun Araw has performed in the US, Europe, Australia, and New Zealand with hundreds of artists including luminaries like Christian Fennesz and Konono No. 1.  Spiraling outwards along mandalic patterns, Sun Araw has become a total vehicle for artistic expression as Cameron creates the extensive artwork for each release, writes detailed liner notes, and has directed the music video for the single “Deep Cover.”  By day, Cameron is the Acquisitions Coordinator at the Academy Film Archive, and his interest in film and directing continues to infiltrate the Sun Araw project.  Currently, he is preparing to collaborate with his wife (artist Erica Ryan Stallones) on a short film shot on 35mm that will accompany the new Sun Araw record, Ancient Romans.
  	     

  Discography:

  as Sun Araw-

  The Phynx [NNF112 CD-R (2007) and LP (2009)]
  Boat Trip [STUNNED04 3' CD (2008) and WOODSIST018 LP(2008)]
  Beach Head [NNF140 LP (2008)]
  Hey Mandala! [NNF147 PREDATOR VISION SPLIT LP (2009)]
  Leaves Like These [NNF112A c20 (2009)]
  Heavy Deeds  [NNF169 LP (2009)]
  In Orbit [STUNNED51 c30 (2009)]
  Geneva Hits [MGSA001 c40 (2009)]
  Sun Ark  [NNF183 7' (2010)]
  On Patrol [NNF187 2xLP (2010)]
  Off Duty [WOODSIST045 12' EP (2010)]
  Major Grotto [HUSTLE MUSCLE03 c20 (2010)]
  Livephreaxxx! ! ! ! [LEAVING010 c30 (2010)]

  in Magic Lantern-

  At the Mountains of Madness [NNF103 c30 (2007)]
  High Beams [NNF137 LP (2008)]
  Magic Lantern [WOODSIST019 LP (2008)]
  Underwater Dynasty [URCK2025 HOP FROG KOLLECTIV SPLIT LP (2009)]
  Platoon [NNF190 LP (2010)]
  Showstopper [NNF190a 7” (2010)]
  Magic Lantern/Ben Nash [BLACKEST RAINBOW split LP (2010)]

  in Pocahaunted-

  Passage [TMU202 LP (2009)]
  Make it Real [NNF188 LP (2010)]

  in Vibes-

  You God It [NNF148 c20 (2009)]
  Psychic [NNF159 7” (2009)]

  in Sohni Chambers-

  Sohni Chambers presents Yaw-Mah-Ha [Goaty Tapes c40 (2010)]


name_last: Solid Gold
name: Solid Gold
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/45582.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Solid_Gold-Danger_Zone.mp3
website_link: http://www.solidgoldband.com
event_category: Showcase
event_sub_category: Rock
search: Solid Gold
original_serial: event_MS14240
original_venue_serial: Mohawk Patio
description:
  Solid Gold formed in 2001 out of a mutual need to explore the future through art.  By fusing vintage synthetic and analog instruments with modern sensibilities, a unique urban sound was created.  This sound is a mirror to the times at hand, and a looking glass into what is to come.  These three men have traveled the world with their music, bringing it to the masses on their own terms.  Fueled by radiation, good taste, and a longing for love, both past and present, their sound is permeated with a familiar emotion.  It is something that is ever present, but can slip away; a faded memory of something unknown and desired.


name_last: 140 Characters at work: Social Technology in Business
name: 140 Characters at work: Social Technology in Business
name_index: 0-9
website_link: http://blog.mikediliberto.com
hashtag: #socialbizmindset
event_category: Future15
event_sub_category: Future15
search: 140 Characters at work: Social Technology in Business Mike Diliberto Lynx Innovation
original_serial: event_IAP7271
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Mike Diliberto (Lynx Innovation)

  Summary
  In this segment of the future15 session on Social Business, Michael Diliberto will explore how the use of social business tools has enabled his multi-national manufacturing company to design, build, and deliver solutions quickly, even though his team is separated by distance, time, language, and culture.  

  A global sourcing executive that worked for a collaboration software provider during his graduate studies in International Business, Michael Diliberto brings a fresh perspective from both sides of the table.  Come see how simple tools and a social business mindset can be used to solve complex social workplace issues.


name_last: Has Facebook Jumped the Shark: Sink or Swim?
name: Has Facebook Jumped the Shark: Sink or Swim?
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HasFacebookJumpedTheShark.jpg
website_link: http://engagesimply.com
hashtag: #Facebookjumped
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP8414
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Hank Wasiak (The Concept Farm)
  Judy Shapiro (engageSimply)
  Kunur Patel (AdAge)
  Mark Rosner (Zedge)
  Mark Sherwood (Saatchi & Saatchi)

  Summary
  In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon. 

  Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder Facebook has taken the lead in dominating the emerging business of social graphs. But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. As Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model. In doing so, will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers? 
  Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, trust, access and creating real consumer value. We’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!

search:
  Has Facebook Jumped the Shark: Sink or Swim? Hank Wasiak The Concept FarmJudy Shapiro engageSimplyKunur Patel AdAgeMark Rosner ZedgeMark Sherwood Saatchi &amp; Saatchi


name_last: Why Can't Startups and Advertisers Play Nice?
name: Why Can't Startups and Advertisers Play Nice?
name_index: W
website_link: http://www.akqa.com
hashtag: #PlayNice
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6015
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Charlie Taylor (Volkswagen)
  Gloria Lin (Flipboard)
  Jay Adelson (SimpleGeo Inc)
  Kaitlyn Trigger (AKQA)

  Summary
  After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?

search:
  Why Can't Startups and Advertisers Play Nice? Charlie Taylor VolkswagenGloria Lin FlipboardJay Adelson SimpleGeo IncKaitlyn Trigger AKQA


name_last: Solr Power FTW: Make NoSQL Your Bitch!
name: Solr Power FTW: Make NoSQL Your Bitch!
name_index: S
website_link: http://www.bazaarvoice.com/
hashtag: #SolrNoSQL
event_category: Design / Development
event_sub_category: Dual
search: Solr Power FTW: Make NoSQL Your Bitch! Grant Ingersoll Lucid ImaginationRC Johnson Bazaarvoice
original_serial: event_IAP7455
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Grant Ingersoll (Lucid Imagination)
  RC Johnson (Bazaarvoice)

  Summary
  Solr is an open source, Lucene based search platform originally developed by CNET and used by the likes of Netflix, Yelp, and StubHub which has been rapidly growing in popularity and features during the last few years. Learn how Solr can be used as a Not Only SQL (NoSQL) database along the lines of Cassandra, Memcached, and Redis. 
  NoSQL data stores are regularly described as non-relational, distributed, internet-scalable and are used at both Facebook and Digg.

  This presentation will quickly cover the fundamentals of NoSQL data stores, the basics of Lucene, and what Solr brings to the table. Following that we will dive into the technical details of making Solr your primary query engine on large scale web applications, thus relegating your traditional relational database to little more than a simple key store. 

  Real solutions to problems like handling four billion requests per month will be presented. We'll talk about sizing and configuring the Solr instances to maintain rapid response times under heavy load. We'll show you how to change the schema on a live system with tens of millions of documents indexed while supporting real-time results. And finally, we'll answer your questions about ways to work around the lack of transactions in Solr and how you can do all of this in a highly available solution.


name_last: My Education/Theta Naught
name: My Education/Theta Naught
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/855.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/My_Education_Theta_Naught-thirdest.mp3
website_link: http://myeducationmusic.com
youtube_link: http://www.youtube.com/watch?v=Fq7bjKX6gOE
event_category: Showcase
event_sub_category: Rock
search: My Education/Theta Naught
original_serial: event_MS12550
original_venue_serial: The Hideout
description:
  My Education: 
  Since forming in 1999, My Education has released 5 full-length albums, several singles, compilation appearances, and a 12' vinyl collaboration with avant-hip hop duo Dalek. Recordings have been remixed by members of bands Kinski, Pelican, the Red Sparowes and Dalek. Albums include 5 Popes, Italian, Moody Dipper, Bad Vibrations and the latest Sunrise out on Strange Attractors Audio House in the
  USA & Canada and on Golden Antenna in Europe.

  Theta Naught:
  After forming in 2002, the collective of musicians that comprise Theta Naught have continued to push their own idea of improvisational, experimental, instrumental music into new realms. They have recorded and released five albums on the Differential Records label: Something Scientific, Abacus, Sound Weave, Naught Christmas, and Omnium-Gatherum.  Their music has also been featured on a variety of compilation albums, and television and film scores.  Drawing influence from a wide spectrum of art and science, the group has been compared to a cross-genre hybrid of acts like J.S. Bach, Faith No More, Miles Davis, Godspeed You! Black Emperor, Pink Floyd, and more.  No strangers to collaboration, Theta Naught has been involved with performances and recordings featuring the addition of movement, light, and voice, by means of dancers, projectionists, films, poets, word-shakers, et cetera.  They will be performing an improvisational, collaborative performance with My Education at SXSW.
  Several tours throughout the country have kept fans abuzz with My Education's experimental blend of stoned drones and noisy tones.  The sonic squalls captivate the listener with intoxicating waves of aural exhilaration.

  The band is currently keeping busy in the studio recording tracks for a forthcoming new album and European tour for 2011. Two other projects are also on the horizon. In June 2010 the band completed a series of improvisational studio recordings with Salt Lake City ensemble Theta Naught. These are now being edited and mixed by My Education and the Bump Boyz in Headbump Studios in preparation for a vinyl release as part of Differential Records' Harmonic Motion series this year. Both bands will also be performing at a collaborative showcase for SXSW 2011. Initial preproduction is also underway for My Education's collaboration with the Noble Motion dance company, 'The Chamber',
  which will be staged in June 2011 in Austin and Houston.


name_last: BOY
name: BOY
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31242.jpg
website_link: http://www.facebook.com/topaz.adizes?v=wall#!/pages/BOY/161756663842884
event_category: Screening
event_sub_category: Narrative Short
search: BOY Topaz Adizes
original_serial: event_FS11782
original_venue_serial: Alamo Lamar A
description:
  Director: Topaz Adizes
  USA | 9 minutes


  Starring:
  Finn Greene, Jeff Wells


  A 10 year old spends the day with his father and experiences a rite of passage that will forever change him.


name_last: Bear Driver
name: Bear Driver
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/45701.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bear_Driver-Wolves.mp3
website_link: http://www.soundcloud.com/beardriver
event_category: Showcase
event_sub_category: Rock
search: Bear Driver
original_serial: event_MS10980
original_venue_serial: Beauty Bar/Palm Door
description:
  Described as '...kind of like children's party entertainment by Arcade Fire', Bear Driver mix fuzzy pop songs with ambitious choruses,and a playful use of instruments. 

  In spring 2009 Bear Driver released their debut EP 'Paws & Claws', a dreamy-psychedelic-pop record cooked up in a bedroom studio, that quickly found it's way on to the airwaves. A further release 'Mind Attack' appeared that summer on Dance To The Radio, and soon the band were invited to play Leeds/Reading and End Of The Road Festivals and later appeared at In The City and The Great Escape. Debut single 'Wolves' was released July 2010 through Animal Farm / ADA Warner, and a UK tour followed in October.

  Since then the band have holed themselves up in the studio writing and recording new material, only crawling out into the daylight to celebrate being invited to SXSW and subsequently being given money to get there with.

  New tracks are being uploaded every other week in the run up to their trip Stateside, over at WWW.BEARDRIVERBAND.BLOGSPOT.COM




  WWW.BEARDRIVER.COM
  WWW.MYSPACE.COM/THEBEARDRIVER
  WWW.TWITTER.COM/BEAR_DRIVER
  WWW.FACEBOOK.COM/BEARDRIVER


name_last: Hub-and-Spoke Systems for Open Museum Technology
name: Hub-and-Spoke Systems for Open Museum Technology
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HubAndSpokeSystemsForOpen.jpg
website_link: http://www.lsc.org
hashtag: #lscmoscar
event_category: Greater Good
event_sub_category: Core Conversation
original_serial: event_IAP8059
original_venue_serial: Austin Convention Center
description:
  Room: Room 8A

  Participants:
  Russell de Moose (Liberty Science Center)
  Zeeshan Lakhani (Liberty Science Center)

  Summary
  Hub-and-Spoke Systems for Open Museum Technology will focus on how museums, science and technology centers, and the like-minded community can benefit from an active model designed to promote collaboration, information exchange, and the adoption of open-source applications and technologies. That model is MOSCAR (Museum Open-Source Code and Application Repository), an initiative spearheaded at Liberty Science Center. The presentation will be divided into two sections: the first will explain the disconnect between the stature of museums and their implementation of emerging and socially relevant technologies; the second will focus on devising models for engaging target communities, with our particular instance (which leverages two collaborative platforms: github and forrst) as a demonstration of this multifaceted learning process. We will present relevant examples stemming from this project, which showcase how users can take advantage of its resources: code, applications, tutorials. The presentation will conclude with a call to action, imploring the audience to use and/or contribute to this and other similar endeavors, regardless of technical proficiency or background. Part thesis, part demonstration, and part community discussion, this presentation will contextualize the dearth of museum resources and offer an outlet for reusable, fully distributable content and a support network for conversation and, ultimately, better work.

search:
  Hub-and-Spoke Systems for Open Museum Technology Russell de Moose Liberty Science CenterZeeshan Lakhani Liberty Science Center


name_last: Non-Visual Augmented Reality and the Evaporation of the Interface
name: Non-Visual Augmented Reality and the Evaporation of the Interface
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/NonVisualAugmentedReality.jpg
hashtag: #evaporation
event_category: Late Break
event_sub_category: Dual
original_serial: event_IAP000326
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Aaron Parecki (Geoloqi.com)
  Amber Case (Geoloqi.com)

  Summary
  This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.

search:
  Non-Visual Augmented Reality and the Evaporation of the Interface Aaron Parecki Geoloqi.comAmber Case Geoloqi.com


name_last: Interactive Marketing Horror Stories
name: Interactive Marketing Horror Stories
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/InteractiveMarketingHorrorStories.jpg
website_link: http://www.bigfrontier.org
hashtag: #bigfrontier
event_category: Business
event_sub_category: Core Conversation
search: Interactive Marketing Horror Stories Richard Laermer RLM PRSteve Lundin BIGfrontier
original_serial: event_IAP8219
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Richard Laermer (RLM PR)
  Steve Lundin (BIGfrontier)

  Summary
  Join marketing writers and humorists Steve Lundin and Richard Laermer for a rollicking conversation on some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study. If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to the former editor of B-to-B magazine, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again). Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This promises to be a fast moving and provocative  conversation that  will provide attendees with some of the most important information they can use: a way to avoid nightmares.


name_last: Suck Piggy
name: Suck Piggy
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/43458.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Suck_Piggy-suck_piggy.mp3
website_link: http://www.myspace.com/suckpiggy39
event_category: Showcase
event_sub_category: Rock
search: Suck Piggy
original_serial: event_MS10765
original_venue_serial: Headhunters
description:
  DEATH ROCK Girl's Band “suck piggy”!! A group of 4 girls band that acts around Kyoto in Japan.
  Formation in August, 2004.
  With heavy music that contains a hardcore element
  Therefore, it is acting in melodic music where it doesn't stay.
  The reputation is in the intense staging that cannot be thought with the all-female band.
  It is performing to various, live events.
  It is five time habitual practice as for independent project ?PIGGY*STARDUST? by 2008.
  It arrives through several-time member changes now.
  New CD is scheduled to be put on the market in June, 2010.


name_last: Prima Donna
name: Prima Donna
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/4154.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Prima_Donna-Stray_Doll.mp3
website_link: http://www.primadonnarocks.com
event_category: Showcase
event_sub_category: Rock
search: Prima Donna
original_serial: event_MS14505
original_venue_serial: Black &amp; Tan
description:
  A five-man high-energy machine, Prima Donna have only been on the scene for four years, yet in that time have knocked out over 400 shows, nearly a third of which were overseas. In 2009 the band supported Green Day for two months in the U.K. and Europe in sold-out arenas. In 2010 Green Day brought back Prima Donna for two weeks in five countries in Asia. Their live show is a whirlwind of color, energy, bravado, volume and an avalanche of catchy, sing-along choruses. Clearly inspired by early punk groups such as X-Ray Spex, the Ramones, and the Sex Pistols as well as ’70s glitter such as Mott the Hoople and David Bowie, the group’s sharp n’ concise songwriting sidesteps any notions of the group being “retro.” How retro can a group be if their average age is 23?

  All of this live excitement and excellence caught the eyes and ears of Acetate Records, who in the past have had the good taste to issue music by such artists as The Hangmen, Throw Rag, Jackson United, The Black Halos and Nine Pound Hammer. Prima Donna’s Acetate debut, After Hours, is a ten-song collection of all-original, driving Rock n’ Roll. Song’s like “Soul Stripper” and “Demoted” openly defy you to sit still, arranged to cause maximum sonic damage. Combining thick, rhythm guitars with stinging lead lines, the sound is explosive, propelled by ceaseless forward motion, yet never is melody sacrificed. Solos never noodle or shred - whether taken by Kevin (of Green Day side project Foxboro Hot Tubs) on guitar or Aaron on sax and keyboards, they are as soulful and melodic as the songs they support. Up front and center, Kevin proves to be the man of the hour, singing in a strong tenor that is at once sultry and swaggering, clear and unaffected.

  The group proved to be as at home in the studio as they are on the road. Co-producing the album with Messiaz (Eddie Spaghetti, Neila, Monique Powell, Ladykillers), the band’s pure vision of what Rock n’ Roll is permeates every track. Muscular riffs, to-the-point lyrics, killer licks, songs that get themselves over with in under three minutes - it ain’t a formula if you’re living it. These guys live it, all year ‘round, on the road, in the studio, in the street.

  ***

  Prima Donna has shared the stage with such notable acts as Green Day, Turbonegro, the Sonics, the Zeros, the Boys, the Weirdos, Sylvain Sylvain & Cheetah Chrome’s Batusis, Angry Samoans, Backyard Babies, Steel Panther, the Skulls, Duane Peters, Eddie & the Hot Rods, Glen Matlock, the Vibrators, the Fuzztones, the Phenomenauts, the Joneses, Josie Cotton, Anti-Nowhere League, Texas Terri, the Undertones, the Muffs, the Stranglers, MU330, the Subhumans, Sham 69, UK Subs, Andre Williams, Charged GBH, the Rezillos, TV Smith, the Avengers, Lower Class Brats, the Business, 20/20, Chelsea, Guana Batz, the Briefs, the Exploited, Toyah, 999, the Pointed Sticks, the Mau-Mau’s, Demented Are Go, Stza Crack, the Polecats, the Electric Prunes, Nikki Corvette, Rikk Agnew, the Gears, the Humpers, Girl In A Coma, the Dragons, Electric Frankenstein, Razor Dolls, the Stitches, and the Bellrays.


name_last: Hugo
name: Hugo
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2284.jpg
website_link: http://www.hugoofficial.com
event_category: Showcase
event_sub_category: Rock
search: Hugo
original_serial: event_MS13951
original_venue_serial: Valhalla
description:
  There’s an aura of late night heat and mystery in the music of Hugo. For him, Old Tyme Religion isn’t just another album title – it’s an apt summation of a certain conviction that continuously embeds itself in his story, and in his songs. His real life experiences have taken him from the Mekong River jungle to the booth of a favorite Thai restaurant in the Hell's Kitchen neighborhood he has made home. His spiritual and musical sojourns have led to Old Tyme Religion, a lyrically provocative, tunefully hook-filled unconventional pop debut.

  'I'm trying to make rock & roll in the age of hip-hop,' he affirms. 'A complete thought in 3 minutes and 30 seconds, that's the challenge. A song is a planet with gravity and atmosphere and things living in it. An album is a solar system.'

  Born in England and raised in Thailand, Hugo -- a seriously dedicated songwriter, musician and performer -- has already plowed through several aesthetic incarnations on the road to Old Tyme Religion. 

  As a young teen in Thailand, he achieved nationwide success by cutting four studio albums with Siplor, 'a hick band with a mission,” whose charge against ‘the man’ resulted in a couple of their records being banned on the radio. Reflecting on this experience, he realized how formative and insular his Thai musical experiences had been. 'The records I was making in Thailand, in isolation from American culture, were made as if we were still in the 70s. Nothing after 1977, Elvis wasn't dead, punk never happened. Thailand has this hangover from the 60s and 70s. The juke boxes had Creedence Clearwater Revival, anything that had a bit of heat to it looked right and sounded right through the cicadas and the mosquitoes, heavy into that swampy dark ominous thing.”

  Committed to bringing his music to the rest of the world, Hugo cut through the heat and humidity and journeyed to London. He went on an extensive blues exploration, listening to Howling Wolf, Son House, Robert Johnson, Skip James. 'The guys that sometimes when they were singing, they didn't sound like people,' explains Hugo. He wasn't looking for beer commercial blues; he was hunting down 'the Mississippi Delta stuff, the country blues, that whole atmosphere.'

  He began working his way through pop sounds post-1977, citing Appetite For Destruction, Nirvana, Dr. Dre, Jeff Buckley, MGMT, Tame Impala, Black Rebel Motorcycle Club, Devendra Banhart, The Big Pink and 'anything Jack White touches' as exemplary for the period.

  To Hugo, the putative conflict between the mainstream and the underground dissolves when the quality of the music is high enough. 'The Doors were a mainstream band,' he states, 'and no one would doubt their credibility or importance. I think the Doors are as 'arty' as anything more obscure; same with the Beatles, Led Zeppelin, the Rolling Stones.” This fine line between accessibility and intrigue is where Hugo’s music naturally falls. “That's the pop medium I'm trying to work in. I don't see myself as alternative or indie or anything like that at all. I consider myself to be making mainstream music. That's what I want to do, play for people that like the material.' 

  One of his songs, 'Disappear,' found its way on Beyoncé's international best-selling album, I AM... SASHA FIERCE, in the proverbial nick-of-time. Hugo's London prospects were dimming and he was contemplating a retreat to the jungles. 'I was going to pack it in and go back to Thailand,' he admits. 'That song was a life saver as far as my career was concerned. London is frigging expensive.'

  'Disappear' also tapped into one of Hugo's particular strengths as an artist. 'I'm a collaborator. I like things to happen and things happen when you get people involved in them,” Hugo says. The song led to more collaborations and a deal with JAY-Z's Roc Nation, an intriguing home for Old Tyme Religion. 

  When it comes to his craft, Hugo doesn't like writing in code or obscurities, preferring a direct, unambiguous approach. 'I want people to know exactly what a song is about,' he admits. 'I'm not a poet. Lyrics are different from poetry...,' he pauses before adding, '...unless you're Jim Morrison or Bob Dylan.'

  Each of the songs on Old Tyme Religion has a different story to tell and a different mood to set. While the title track is a bluesy morality tale told from the POV of a murdered lover in a romantic triangle, 'Bread & Butter,' Hugo's 'version of uncomplicated lust music,' is both a sly send-up of machismo and an unabashed celebration of eros, wrapped in a party groove tailor-made for summertime all year long.

  It's that heat and humidity which drives the swampy pulse of 'Mekong Delta,' a steamy vision of love, and transcendence, by the banks of a richly symbolic river. With its spiritual kinship to the Mississippi Delta, the mysteries of the 'Mekong Delta' are as universal and elemental as water. 

  As a tip of the fedora to Roc Nation's founder, Hugo puts a twist on the classic '99 Problems,' finding a new previously unforeseen nexus linking pop, rock, country, urban and hip-hop. 

  Philosophic at heart, Hugo surmises that, “if reincarnation is for real, he'd like a couple more go-rounds on the great cosmic wheel.” For now, that wheel keeps spinning and we can all experience Old Tyme Religion.


name_last: How Brands Are Using Emerging Music to Reach Consumers
name: How Brands Are Using Emerging Music to Reach Consumers
name_index: H
website_link: http://www.sonicbids.com
hashtag: brandsusemusic
event_category: Panel
event_sub_category: Late Entry
original_serial: event_MP8143
original_venue_serial: Austin Convention Center
description:
  Room: Room 16A

  Moderator:
  Panos Panay (Sonicbids)

  Participants:
  Brian Hirsh (PlayNetwork)
  Courtney Blacker (Jansport)
  Danielle Ciotti (Chevrolet)
  Ron Faris (C3)

  Summary
  It’s common for major consumer brands to use music in their marketing campaigns but what is new is the way and the rate that large consumer brands are tapping into the power of independent music to reach consumers. Brands are taking on the role of ‘arts patrons’ formerly played by record labels. Explore these bands & brands partnerships, and share case studies and ideas from panelists like Pepsi, Converse and Mullen.

search:
  How Brands Are Using Emerging Music to Reach Consumers Brian Hirsh PlayNetworkCourtney Blacker JansportDanielle Ciotti ChevroletRon Faris C3Panos Panay Sonicbids


name_last: Austin Technology Scene Meet Up
name: Austin Technology Scene Meet Up
name_index: A
event_category: Meet Up
event_sub_category: Meet Up
search: Austin Technology Scene Meet Up Julie Huls Austin Technology Council
original_serial: event_IAP000489
original_venue_serial: Palm Door
description:
  Room: Palm Door

  Participants:
  Julie Huls (Austin Technology Council)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.),  Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.


name_last: Tim Knol, 'When I am King'
name: Tim Knol, 'When I am King'
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F25607.jpg
website_link: http://www.yellowsubmarine.nl/genres/animation/when-i-am-king
event_category: Screening
event_sub_category: Music Video
search: Tim Knol, &quot;When I am King&quot; Sverre Fredriksen
original_serial: event_FS12058
original_venue_serial: Alamo Ritz 2
description:
  Director: Sverre Fredriksen
  THE NETHERLANDS | 2 minutes
  Submarine


  For the song “When I am King” by Dutch singer-songwriter Tim Knol, director Sverre Fredriksen made a visually spell-binding music video using a unique approach that combines pyrography with stop motion animation. The viewer enters a mysterious fantasy world where a sprightly young man explores an ancient forest, discovering a city in ruins. He takes it upon himself to single-handedly rebuild the city from scratch - making some haunting friends along the way.


name_last: Technology in Australia Meet Up
name: Technology in Australia Meet Up
name_index: T
event_category: Meet Up
event_sub_category: Meet Up
search: Technology in Australia Meet Up Tony George Australian Government/Music Office
original_serial: event_IAP000271
original_venue_serial: Driskill
description:
  Room: Victorian Room

  Participants:
  Tony George (Australian Government/Music Office)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Australian technology scene. Cash bar onsite.


name_last: Beyond Check-Ins: Location Based Game Design
name: Beyond Check-Ins: Location Based Game Design
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BeyondCheckInsLocationBased.jpg
website_link: http://dokobots.com
hashtag: #geogames
event_category: ScreenBurn
event_sub_category: Dual
search: Beyond Check-Ins: Location Based Game Design John-Paul Walton DokogeoZach Saul Dokogeo
original_serial: event_IAP7038
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  John-Paul Walton (Dokogeo)
  Zach Saul (Dokogeo)

  Summary
  This dual presentation will explore common play elements in location-based games. We’ll analyze the popular 'Check-In' mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model.

  The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market.

  We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to  create richer and more immersive parallel worlds.

  We’ll describe why we think its time to move beyond 'social' Check-In systems, to “true games” that engage, challenge, and stimulate players.


name_last: Nerdkween
name: Nerdkween
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/41324.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Nerdkween-If.mp3
website_link: http://www.reverbnation.com/#/nerdkween
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Nerdkween
original_serial: event_MS11953
original_venue_serial: Stephen F's Bar
description:
  Nerdkween is the moniker of singer/songwriter/composer Monica Arrington. Arrington was born in Indiana and brought up on her family's farm in Alabama. Her parents who were former General Motors workers moved the family to the secluded countryside to live an alternative lifestyle. Her parents exposed her to spirituals, gospel music and Motown but early on, Arrington was drawn to musicals, pop and rock music. She later took classical vocal training in high school and studied musical composition in college. And this is when she began writing songs and learning to play piano and guitar. 

  After college, Arrington immediately moved to Atlanta to begin her musical career. Arrington continued to study different styles of music while developing her own unique sound through her analog and 4 track recordings. She self released several demos, and composed for short films which featured experimental elements in the underground music scene and received rave reviews and accolades from the press.

  And though nerdkween produces and performs all her own material, she released her debut full-length recording, Synergy, with Stickfigure Records in which put out recordings of acts such as Snowden, Deerhunter and Xiu Xiu.  Nerdkween prepares to release a second CD called Profitandloss on Fieldhouse Recordings which is a branch of Stickfigure.Check out www.nerdkween.com 

  Contact management booking@nerdkween.com or 
  (678) 925-8379


name_last: Viral Marketing with The Oatmeal
name: Viral Marketing with The Oatmeal
name_index: V
website_link: http://theoatmeal.com
event_category: Social Graph
event_sub_category: Solo
search: Viral Marketing with The Oatmeal Matthew Inman The Oatmeal
original_serial: event_IAP5551
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Matthew Inman (The Oatmeal)

  Summary
  I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).  In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine.  This presentation will cover a ton of examples of my work, explaining how and why they were virally successful.  It includes tips, tools, and the process for generating and promoting viral content.  There will also be poop jokes.


name_last: Vampillia
name: Vampillia
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/40598.jpg
website_link: http://www.myspace.com/vampilliaofficial
youtube_link: http://www.youtube.com/watch?v=cor3A0QSgr8
event_category: Showcase
event_sub_category: Rock
search: Vampillia
original_serial: event_MS12267
original_venue_serial: The Hideout
description:
  Vampillia
  The Brutal Orchestra, which is completely isolated from current music industry and being burdened with both love and hate.
  Some people say they are like the BOREDOMS holding weapons of melody or ARCADE FIRE hardcore version.
  Members are consist of 3 vocals; the ugliest rock star Psychic Yamanashi whose voice is nothing but annoying. Another vocal is Death voice from wood cutter Mongoloid who is very manly with secret naive heart. Mysterious Opera voice from beastly monster Velladon. They are backed by 3 strings; Punk and Classic, Progressive, also by piano, twin guitars, base, broadcasting. Main drum is skillful Chikada famous of World's end girlfriend, and support drum is Tatsuya Yoshida from Ruins. There are Toyohito Yoshida from BOREDOMS as a guardian god.

  Since the very beginning of their activity, they express the chaos of happiness and sadness, which perfectly synchronized with their unique music.
  It was just 1st year of the band that Rasty Santos (charismatic producer famous for Animal corrective) passionate offered to create 1st album 'pop album'. Most of live performance music from this album, but it is still unfinished yet.
  Also they received great reputation during their first New York tour with Tujiko Noriko in 2008.
  Next year in 2009, they toured in Australia without any advertising but people's word of mouth caused sold out at the venue of 300 people capacity.
  From the year's end to New Year 2010, they toured 10 shows in Australia again and 8 shows were in Melbourne. They achieved great feat of making all of venues full (from 100 - 400 people capacity).
  By the way, they always got into crazy troubles during their tours that cannot be explained here and has nothing to do with music.
  Then, they start energetically working with slogan 'YES FUTURE! NO TROUBLE!'
  2011 January, an album 'Alchemic Heart' is to be world released from important record USA. Also planning to world release two albums 'Romance' featuring with Tujiko Noriko as a vocal and 'Rule the world = Deathtiny land' contains 24 songs but takes only 24 min 26 sec in total.
  They are performing at USA's largest music festival SXSW 2011 and followed by 2nd New York tour. Some more tour in USA west coast in summer and Europe tour in fall are being planed.
  They said that a new project considering Japan is been progressed too.
  Nobody can take eyes from Vampillia's absolute nonsense and spectacular quixotic activities!!


name_last: Xenia Rubinos
name: Xenia Rubinos
name_index: X
picture_big_url: http://img.sxsw.com/2011/bands/953.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Xenia_Rubinos-When_You_Come.mp3
website_link: http://www.xeniarubinos.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Xenia Rubinos
original_serial: event_MS11229
original_venue_serial: Stephen F's Bar
description:
  “My family is from Cuba and Puerto Rico and both of those rich cultures greatly inﬂuence my music.  

  I grew up singing children’s songs with my grandmother.  When I was 5 I used to sit at the piano and write songs and music for movies. I was way into Mariah Carey then...” 

  Xenia has traveled much since those early recitals.  First to Berklee College of Music where Charles Mingus inspired her early writing of instrumental music while a love affair with Radiohead and The Pixies stirred her need to sing and write songs again. 

  Now calling Brooklyn home, Xenia rocks a pair of synthesizers and a looping machine to create her uniquely stylistic mix of Spanglish punk, soul and electronica. 

  Layering experimental vocal sounds, odd-timed danceable Latin rhythms, and disarmingly simple melodies, Xenia’s world of martian tribes and elephant memories is at once both foreign and familiar.
  Her songs can sound like a drunken hamster racing through a Bustelo can and beer bottle town... or a dreamy girl wandering down the rabbit hole...

  “The music of Brooklyn vocalist Xenia Rubinos is like some brilliant mash-up of Stereolab, Os Mutantes and the best tunes from Sesame Street. Borrowing from Latin rhythms, punkish experimentalism and pop playfulness, Rubinos creates an awesome sound that's as much grounded as it is otherworldly.'  - WNYC 
   
  “The ﬁrst three inﬂuences listed by Xenia Rubinos: “Cuban and Puerto Rican children’s songs and rhymes, Gyil music of Ghana, Jose Marti.”   This track sounds like all of that, a double-dutch rhyme with a little Flora Purim-style shoulder-shimmy, loads of playfulness and abstract rhythmic pauses.  

  We ﬁrst heard it in a lucid dream the other day, waking from a makeshift slumber party when a friend put it on the stereo, and it’s been embedded ever since, like a schoolyard chant we can’t shake.  Anyone wanna bust open the ﬁre hydrant and skip rope?” - The Fader


name_last: Bloggers Fight Back: Legal Workshop for Music Bloggers
name: Bloggers Fight Back: Legal Workshop for Music Bloggers
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/bloggersfightbacklegalworkshop.jpg
website_link: http://www.publicknowledge.org/
hashtag: #BloggersFightBack
event_category: Future of Journalism
event_sub_category: Dual
original_serial: event_IAP5719
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Mehan Jayasuriya (Public Knowledge)
  Michael Weinberg (Public Knowledge)

  Summary
  Have you ever received a takedown notice for an MP3 or video you posted on your blog? Did you get clearance from a publicist only to have the label accuse you of illicitly distributing their content? Did Google delete your Blogspot blog? Are you scared to post MP3s on your blog at all for fear of being sued?

  There's a lot of confusion and disinformation out there when it comes to bloggers' rights--especially where the nuances of copyright law are concerned. In this workshop, we'll teach you how to make sure you're in the clear when posting content on your blog, exactly what your responsibilities are as a blogger and how to fight back if you're wrongfully accused. The presenters--both of whom work for the Washington D.C.-based digital rights non-profit Public Knowledge--will bring a wealth of expertise from both sides of the issue to the table. In addition to overseeing Public Knowledge's outreach and new media efforts, Mehan Jayasuriya is a freelance music blogger and photographer who has worked with publications like PopMatters, Stereogum and DCist. Michael Weinberg is a staff attorney at Public Knowledge, where he focuses on telecommunications policy, in addition to copyright reform and entertainment law.

search:
  Bloggers Fight Back: Legal Workshop for Music Bloggers Mehan Jayasuriya Public KnowledgeMichael Weinberg Public Knowledge


name_last: The Brother Kite
name: The Brother Kite
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/520.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Brother_Kite-The_Brother_Kite_-_The_Scene_Is_Changing.mp3
website_link: http://www.thebrotherkite.com
event_category: Showcase
event_sub_category: Rock
search: The Brother Kite
original_serial: event_MS12414
original_venue_serial: BD Riley's
description:
  Providence, Rhode Island's The Brother Kite began crafting their shoegaze-inflected rock sound in 2001, when founding members Patrick Boutwell and Jon Downs began writing and recording original material as a duo. Bassist Andrea Mason and guitarist Mark Howard joined them in 2002, and the band released a split 7' record with friends Vaguely Starshaped on Boston's Losing Blueprint Records in 2003. The Brother Kite then released their first full length album on Clairecords, thebrotherkite (2004), a self-titled and self-recorded serving of layered guitars and buoyant melodies. Their ambitious debut earned them nationwide attention from critics and music fans alike. They soon enlisted Matt Rozzero as full-time drummer, and relentlessly toured the east coast, gaining new fans at every show and further refining their unique sound. The band then constructed their Beaten Path studio in Mason, New Hampshire and recorded their second LP for Clairecords, Waiting For The Time To Be Right (2006). With Waiting..., the band dialed back the 'shoegaze' element of their first album, and explored Brian Wilson-esque harmonies and refined classic pop structures. The album greatly widened their fan base, garnered a bevy of critical acclaim, and was considered by many to be one of the finest records that year. This was followed by two more releases for Clairecords, 2007's Moonlit Race EP and 2008's spit 7' with Boston band Plumerai.
   
  Having two sonically distinct full-length records under their belt, they were determined to create something as ambitious as their previous efforts, yet completely unique from them. They returned in the spring of 2008 to Beaten Path in Mason and set to work on what would ultimately become their third full-length record, Isolation. Initially challenged with finding material that was suitably different in scope than Waiting... yet familiar enough to please their fans, they began deconstructing their signature dense wall-of-sound into contrasting textures, while adding new instrumentation in the form of synthesizers and sparse drum machine tracks. After a year of recording, they enlisted engineer/producer (and self-professed huge TBK fan) Thom Monahan (Pernice Bros, The Broken West, Matt Pond PA, J. Mascis and The Fog) to mix the album at The Hangar in Sacramento, CA.
   
  What results is an album that, while recorded in a similar fashion to its predecessor, could not be more different. Where Waiting For The Time To Be Right was built on thick layers of Wurlitzer organ and droning guitars, warmly undercut by silky vocal harmonies sometimes heard, other times only hinted at, Isolation strips The Brother Kite's sound down into individual elements, allowing each reverberated guitar pluck, tambourine clash and warbling synth line to stand on its own. Throughout Isolation, TBK blends various elements ranging from atmospheric power-pop, to experimental synth rock, extending well beyond the band's earlier Beach Boys meets My Bloody Valentine leanings. It is surely one of the year's most ambitious rock records, and one that deserves all the attention that The Brother Kite has so lovingly put into creating it.


name_last: The Rubber City Rebels
name: The Rubber City Rebels
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/40114.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Rubber_City_Rebels-I_Wanna_Pierce_My_Brain.mp3
website_link: http://www.rubbercityrebels.com
event_category: Showcase
event_sub_category: Punk
search: The Rubber City Rebels
original_serial: event_MS13758
original_venue_serial: Skinny's Ballroom
description:
  The Rubber City Rebels are cult legends from Ohio. Part of the class of '77 that included Devo, The Dead Boys  Pere Ubu and others. Musically they align with the other seventies bands that had solid, hard rock roots before transitioning to Punk, New Wave and Power Pop. These bands include the Sex Pistols, The Vibrators, Ramones, The Dead Boys, The Dictators and Radio Birdman. Whereas later punk outfits might claim The Clash as an influence. These bands would more likely cite Alice Cooper, The Stooges, The Flamin' Groovies, AC/DC, Black Sabbath, Blue Cheer and the 'Nuggets' one hit wonders like 13th Floor Elevators, The Troggs and The Amboy Dukes.

  The Rubber City Rebels, although not as well remembered as many of their colleagues from the era, have an amazing history that continues to play out to this very day. Many of their contemporaries are unfortunately unable to tour at all, much less put on a compelling show. Not so the Rebels. They have toured the US, EU and Japan consistently since 2001, and garnered rave reviews, articles and audience appreciation all over the world. They have also released new product since 2003 that has resulted in a whole new generation of fans. In 2003 the band released a new album of 12 songs on the Smog Veil label. The title track 'I Wanna Pierce My Brain' was included on the Tony Hawk Underground soundtrack and was featured in Activision's national television spot for the new game during it's pre christmas ad blitz. That game went on to sell millions of copies and is still a huge franchise for Activision. Another track, 'I Don't Wanna Be A Punk No More' from the same album has been in regular rotation and is a favorite on Sirius Radio's Little Steven's Underground Garage since it release, being a favorite of DJ and Dictator's front man Dick Manatoba and a featured 'Coolest 
  Song in the World'. You will also regularly hear album tracks of theirs on XM's Faction show. 

  During the 2005 EU tour in Spain the band was extensibly covered by the national rock press and given their own half hour National TV broadcast on a Spain's version of Austin City Limits. This show is also heavily syndicated in Latin America.

  In Japan, two retrospective CD's on the bands career were released in advance of their first Japanese Tour in 2005 - The Akron Years and The Hollywood Years. The Rebels played Tokyo two consecutive nights and Osaka to sellout crowds and rabid fans who somehow were able to sing along with all the songs!

  The Rubber City Rebels are more well known to musicians than to the general public. This is evidenced by the many covers that have been released by younger bands. One of the bands that has publicly cited The Rubber City Rebels as an influence is Norway's infamous and hugely successful, Turbonegro. Out of tribute to the Rebels, Turbonegro have lifted a few lyrics and musical ideas from the band.  During the Rebels EU tour in 2005, the band was joined on stage by Turbo members Hank, and Happy Tom for a rousing version of The Lewd's 'Mobile Home'. A cover song that appeared on Turbonegro's Ass Cobra album and was penned by the current Rebel's bass player, Bob Clic


name_last: CLE 7: The Impact of Recent Big Music Cases
name: CLE 7: The Impact of Recent Big Music Cases
name_index: C
hashtag: cle7
event_category: Panel
event_sub_category: Legal
original_serial: event_MP990192
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  David Given (Phillips Erlewine & Given LLP)

  Participants:
  Barry O'Neil (Lommen Abdo Law Firm)
  Stan Soocher (University of Colorado Denver Campus)

  Summary
  What does it mean for a multi-platinum act when one of its founding members leaves? How about when a new member joins? And have the major labels been accounting to their legacy artists appropriately and fairly on the sales of digital downloads featuring those artists' recorded performances? These and other crucial issues have been at the forefront of recently decided music industry cases. This panel will review the cases, the rulings' impact on the music business and the issues the courts left open to further debate.

search:
  CLE 7: The Impact of Recent Big Music Cases Barry O'Neil Lommen Abdo Law FirmStan Soocher University of Colorado Denver CampusDavid Given Phillips Erlewine &amp; Given LLP


name_last: King Creosote
name: King Creosote
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/1399.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/King_Creosote-Bootprints.mp3
website_link: http://www.kingcreosote.com/
event_category: Showcase
event_sub_category: Folk
search: King Creosote
original_serial: event_MS12719
original_venue_serial: Emo's Main Room
description:
  Kenny Anderson, known primarily by his stage name King Creosote, is an independent singer-songwriter from Fife, Scotland. To date, Anderson has released over forty albums, with his latest, Flick the Vs, released on 20 April 2009.


name_last: Lo Down Loretta Brown aka Erykah Badu
name: Lo Down Loretta Brown aka Erykah Badu
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/4553.jpg
website_link: http://www.erykahbadu.com
event_category: Showcase
event_sub_category: DJ
search: Lo Down Loretta Brown aka Erykah Badu
original_serial: event_MS15113
original_venue_serial: Austin Music Hall
description:
  DJ Lo Down Loretta Brown aka Erykah Badu
  Best known for her eclectic style and cerebral music, DJ Lo Down Loretta Brown is equipped with a distinct collection of music and taste delivering a variety of party-inducing sets. Unhindered in her record selection from the newest and oldest hip-hop, classic soul, 80s, rare grooves and a concoction of everything in between, Ms. Badu commands people to the dance floor to get loose and get down. When DJ Lo Down Loretta Brown gets behind the decks, people dance until the lights come on- and even then, they don't want to go home.

  Erykah Badu. Universal Motown artist Erykah Badu, best known for her eccentric style and cerebral music, is a Grammy- award winning American soul singer and songwriter. Regarded as the Queen of Neo Soul, Badu's sound -- a concoction of soul, hip-hop and jazz -- cannot be contained to a single genre. Self-described as a 'mother first', Badu is a touring artist, dj, teacher, community activist, holistic healer, vegan, recycler, and conscious spirit. Baduizm, Badu's highly acclaimed debut album, was released in early 1997 went triple platinum and, along with 'On & On,' won Grammy Awards at the 1998 ceremony. This spring, Badu released her fifth studio album, and second installment of a two-part New Amerykah series.  New Amerykah, Part 1: Fourth World War, a concept album that was digitally produced and political in tone, debuted at No. 2 on the Billboard 200 chart and Rolling Stone named it one of the year's best albums. New Amerykah, Part II: Return of the Ahnk, which features lush live instrumentation and taps into Badu's emotional side by thematically focusing on romance and relationships, made its debut at No. 5 on the Billboard 200 chart. For more information, please visit www.erykahbadu.com


name_last: The Sound Strike, Immigration, and You
name: The Sound Strike, Immigration, and You
name_index: S
hashtag: soundstrike
event_category: Panel
event_sub_category: Various
original_serial: event_MP990182
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Moderator:
  Javier Gonzalez (The Sound Strike)

  Participants:
  Favianna Rodriguez (Art Strike)
  Jeff Chang (WordStrike)
  Roco  (Maldita)

  Summary
  In a nation with fast and vast demographic changes, what is the role of musicians and their fans in moving beyond hatred? Is SB 1070 in Arizona only the tip of the anti-immigrant movement iceberg? Artists and activists join together to discuss the Sound Strike and their commitment to working together to raise awareness and opposition to the treatment of immigrants in Arizona.

search:
  The Sound Strike, Immigration, and You Favianna Rodriguez Art StrikeJeff Chang WordStrikeRoco  MalditaJavier Gonzalez The Sound Strike


name_last: De Staat
name: De Staat
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/39995.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/De_Staat-Sweatshop.mp3
website_link: http://www.facebook.com/pages/De-Staat/46611236954?ref=ts
youtube_link: http://www.youtube.com/watch?v=lg-jPqEt_Co
event_category: Showcase
event_sub_category: Rock
search: De Staat
original_serial: event_MS12235
original_venue_serial: BD Riley's
description:
  The story of De Staat proves that humble beginnings can lead to great things. It all started as a one man project by the Dutch singer, musician and composer Torre Florim. Even before it’s debut album 'Wait For Evolution' came out, De Staat was already a full grown band. Since then – early 2009 – the band established itself as the most exciting new rock band that Holland had to offer in a very long time. Their concerts got unanimous rave reviews. 'Wait For Evolution' was embraced by fans, journalists and colleagues alike as one of the best albums of 2009. It won the prestigious 3VOOR12 AWARD 2009 for best album in the Netherlands, and was voted Best Album of 2009 in Live XS Magazine.
  Holland already fell for the charm of this young outfit, big time. Now it’s time for the next step: the rest of the world. Cool Green Recordings (Mascot Records sub label) has given Wait For Evolution its well deserved international release. De Staat played Glastonbury festival in 2010, NXNE in Toronto and is now touring Europe and the USA. Next up SXSW!


name_last: God-Des & She
name: God-Des & She
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1122.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/God-Des__and__She-Love_Machine.mp3
website_link: http://www.god-desandshe.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: God-Des &amp; She
original_serial: event_MS12644
original_venue_serial: Kiss &amp; Fly
description:
  A hip-hop/pop/soul duo bred in the Midwest, God-Des & She now play to packed venues all over the world from New York to Sweden. God-Des & She's energy and talent have caught the attention of industry and listeners alike, ever since they appeared on Showtime's hit series The L Word. The pair haven't had a moment's rest since selling more than 30,000 albums, holding down the No. 1 spot on MTV LOGO with their song Love You Better, performing with SIA and hip hop icons Salt N' Pepa and signing autograph after autograph for eager fans. Their new album, produced by Brian Hardgroove of Public Enemy (Wu Tang Clan, Burning Spear, Aerosmith), confirms their status as an underground act about to hit the mainstream.


name_last: Be Evil: Does Corporate Responsibility Matter?
name: Be Evil: Does Corporate Responsibility Matter?
name_index: B
website_link: http://www.googlizationofeverything.com/
event_category: Business
event_sub_category: Dual
search: Be Evil: Does Corporate Responsibility Matter? Siva Vaidhyanathan University of Virginia
original_serial: event_IAP6452
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Siva Vaidhyanathan (University of Virginia)

  Summary
  In this age of radical transparency, can corporations that mistreat their users or cause harm in the world get away with it? Does the market discipline companies so that responsibility is now an essential part of doing business? Or is corporate responsibility just a clever trick to gain a slight marketing advantage and defer state regulation? Is the first and only duty of a company to provide value to its shareholders? This debate will consider these issues through the lens of Google, the most significant promoter of a corporate moral ethos. It will consider the ethics of doing business in authoritarian places such as China, pursuing environmentally sustainable infrastructure, and treating labor fairly.


name_last: Kid Canaveral
name: Kid Canaveral
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/45440.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kid_Canaveral-You_Only_Went_Out_To_Get_Drunk_Last_Night.mp3
website_link: http://www.kidcanaveral.bandcamp.com
youtube_link: http://www.youtube.com/watch?v=yaBb9oGiG-M
event_category: Showcase
event_sub_category: Pop
search: Kid Canaveral
original_serial: event_MS10870
original_venue_serial: Maggie Mae's
description:
  Kid Canaveral are a two-boy/two-girl group from Edinburgh. They write indiepop tunes you can move around and flail your limbs to. In true indie spirit, they have self-released four 7' singles and their debut album, Shouting At Wildlife, on their own label, Straight To Video Records.

  Formed in 2005 in St Andrews, Fife whilst the band were at university, this Scottish four-piece have been steadily growing in confidence over the past few years, attracting a loyal fan-base with consistently engaging live performances up and down the UK. They have completed 4 successful UK tours, as well a number of high profile support slots for artists such as KT Tunstall, Frightened Rabbit, Glasvegas, James Murphy (LCD Soundsystem), King Creosote and The Phantom Band.

  Kid Canaveral released their long awaited debut album, Shouting at Wildife, in July 2010. Across twelve tracks, the band showcase the breadth of their indie-rock and DIY-pop songwriting skills. The album has been met with wide critical acclaim from both the national press and the online blogosphere – with universal 4* reviews from the major Scottish music press, it has also featured in numerous end of year polls and was made album of the month by BBC Radio 1’s Scotland Introducing show.

  'Kid Canaveral showcase a sound too big to be Scotland's secret for much longer' The Fly

  “Our new favourite Scottish band who echo the power-pop days of the Undertones and XTC ” The Herald

  “Shouting At Wildlife is a thrilling, uplifting and generally all-round 
  spiffing combination of indie-pop skills, lyrical wit, and choruses sung through smiles.” THE SKINNY **** (4 stars)

  “This debut is packed with singalong melodies, frisky jangles and a real sense of purpose. A jubilant and skilful racket.” THE LIST **** (4 stars)


name_last: Distractions
name: Distractions
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3897.jpg
website_link: http://distractionschicago.blogspot.com
event_category: Showcase
event_sub_category: Latin Rock
search: Distractions
original_serial: event_MS13761
original_venue_serial: Soho Lounge
description:
  Distractions require an inordinate amount of attention considering their namesake, combining Arthur Russell detail and Bill Callahan sentiment on a Scott Walker-sized stage of weird. Band leader Tom Owens' baritone voice is so starkly contrasted by the noir pop that surrounds it, the effect is that of a jarring blow. Seemingly opaque yet ornate as a church spire, melodies smolder while songs force you to confront them in unsettling altercations that you only remember when you wake up the next morning. But you remember them. Go see a black & white film in a theater you walked to alone on a whim on a cloudless night. It sounds like that.


name_last: Film Industry Geeks Meet Up
name: Film Industry Geeks Meet Up
name_index: F
event_category: Meet Up
event_sub_category: Meet Up
search: Film Industry Geeks Meet Up Jane Hu New Media Advisory Group
original_serial: event_IAP000633
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  Jane Hu (New Media Advisory Group)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.


name_last: Dan Charnas
name: Dan Charnas
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/Dan-Charnas-credit-Rue-Sakayama.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Dan Charnas
original_serial: event_OE00425
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Stop by the SX Bookstore to meet Dan Charnas, hip-hop journalist and Pulitzer Prize Fellow, as he signs copies of his new book, The Big Payback: The History of the Business of Hip-Hop.


name_last: Beautiful Nubia and the Roots Renaissance Band
name: Beautiful Nubia and the Roots Renaissance Band
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/40902.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Beautiful_Nubia_and_the_Roots_Renaissance_Band-Se'untoose.mp3
website_link: http://www.myspace.com/beautifulnubia
youtube_link: http://www.youtube.com/watch?v=vdFDmYHooyI
event_category: Showcase
event_sub_category: World
search: Beautiful Nubia and the Roots Renaissance Band
original_serial: event_MS11942
original_venue_serial: Copa
description:
  Segun Akinlolu, aka Beautiful Nubia, is Nigeria’s foremost contemporary folk and roots musician.

  Beautiful Nubia’s songs are built on rich folkloric traditions and native wisdom but his message is universal in thrust and theme: to value life, respect nature and learn to live in peace with others. The music speaks for the voiceless and champions the dream of a balanced society where individuals are truly free and equal. It preaches love and tolerance but also urges people to stand and defend their rights when trampled upon anywhere in the world.

  Reward came in 2002 with the release of the ground-breaking third album 'Jangbalajugbu'. It is estimated that more than 50 million Nigerians wake up each day to “Owuro L’Ojo (How D’You Do?)”, one of the hit tracks in the album. To date, Jangbalajugbu has sold in excess of a million copies (not including the large numbers sold in the open market by pirates). Since then, the band has released four more albums, Awilele (2004) is a no-holds-barred celebration of the artist's political views, Fere (2006) earned BN the sobriquet 'Nigeria's King of Melody' and Kilòkilò (2007) and Irinajo (2009) both confirm what can be described as the Beautiful Nubia style and his stubborn refusal to be pigeon-holed. The albums, deeply political, have cemented his reputation in Nigeria and beyond as an advocate for social justice. It is the combination of enjoyable entertainment and provocative thoughtfulness that has come to define BN’s style.


name_last: My Life With Carlos
name: My Life With Carlos
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F31273.jpg
website_link: http://www.mividaconcarlos.com
youtube_link: http://www.youtube.com/watch?v=Az0JA8zrfaI
event_category: Screening
event_sub_category: Documentary Feature
search: My Life With Carlos German Berger-Hertz
original_serial: event_FS11544
original_venue_serial: **Arbor
description:
  Director: German Berger-Hertz
  CHILE-SPAIN | 82 minutes


  'My Life with Carlos' is the journey of a son (director German Berger-Hertz) trying to learn the truth about his father, who was killed in 1973 in Pinochet's Chile. Deeply-personal, poetic, and suspenseful, the film chronicles the heroic actions that led to Carlos Berger's death and the devastating effect it had on his family. In this powerful cinematic document, Berger-Hertz confronts not only the horrors of his country's past but also his own.


name_last: Colombia Technology Summit
name: Colombia Technology Summit
name_index: C
hashtag: #colombiatech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00631
original_venue_serial: Hilton
description:
  Room: K

  Participants:
  Alan Colmenares (Tropical Gringo)
  Alex Torrenegra (Voice123/LetMeGo/Localo)
  Brian Requarth (VivaReal Inc)
  Jonathan Tarud (Koombea.com)
  Lina Echeverri (telefonica.com)

  Summary
  The Columbia Technology Summit will provide an hour-long exploration of the new media scene in XColumbia Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Columbia, then be sure to attend this session!

search:
  Colombia Technology Summit Alan Colmenares Tropical GringoAlex Torrenegra Voice123/LetMeGo/LocaloBrian Requarth VivaReal IncJonathan Tarud Koombea.comLina Echeverri telefonica.com


name_last: Zion I & The Grouch
name: Zion I & The Grouch
name_index: Z
picture_big_url: http://img.sxsw.com/2011/bands/2136.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Zion_I__and__The_Grouch-Rockit_Man_feat._Silk-E.mp3
website_link: http://www.myspace.com/zioniandthegrouch
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Zion I &amp; The Grouch
original_serial: event_MS13525
original_venue_serial: Beauty Bar Backyard
description:
  At a time when fans have come to expect only one good track on any given album, Bay Area act Zion I and Living Legend's front-man The Grouch have created something different: a record comprised of 15 varied, soul-drenched, equally impressive tracks. The latest effort from these two formidable hip-hop acts, Heroes in the City of Dope, will have heads hyphy, uplifted, and pondering social ills—all within one album.

  'Our past collaborations—Silly Puddy and Flow—were always fan favorites,' explains emcee Zion of Zion I of why the two acts decided to collaborate, 'and creativity, it just flows when we get together in the studio.'

  'And, though I live in LA, we all share a strong connection with Oakland,' adds The Grouch of the title that he says is also a spin on the Too $hort track on the 1989 Life Is...LP 'A lot of beauty and hope has come out of the struggle here.'


name_last: The Accidental Writer: Great Web Copy for Everyone
name: The Accidental Writer: Great Web Copy for Everyone
name_index: A
website_link: http://prosekiln.com
hashtag: #accwriter
event_category: Future of Journalism
event_sub_category: Solo
search: The Accidental Writer: Great Web Copy for Everyone Melanie Seibert Prose Kiln
original_serial: event_IAP6933
original_venue_serial: Sheraton
description:
  Room: Creekside

  Participants:
  Melanie Seibert (Prose Kiln)

  Summary
  Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the 'accidental writer,' you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.


name_last: SXSW 2011: Happy Hour Sponsored by Razorfish
name: SXSW 2011: Happy Hour Sponsored by Razorfish
name_index: S
event_category: Party
event_sub_category: Various
search: SXSW 2011: Happy Hour Sponsored by Razorfish
original_serial: event_OE00314
original_venue_serial: The Phoenix
description:
  Drink and mingle at the Razorfish happy hour at club Phoenix. Together we’ll kick start SXSW Interactive. COME EARLY! Your SXSW badge or Razorfish business card is your ticket in.


name_last: Are You Owed International Music Licensing Revenues?
name: Are You Owed International Music Licensing Revenues?
name_index: A
website_link: http://www.ppluk.com
hashtag: owedrevenue
event_category: Panel
event_sub_category: Licensing
original_serial: event_MP6103
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Keith Harris (PPL)

  Participants:
  Chris Carey (PRS For Music)
  Gemma Kenyon (PRS For Music)
  Laurence Oxenbury (PPL)
  Perry Resnick (RZO)

  Summary
  Every day, music is broadcast, played in public and copied in countries across the world, often without the knowledge of its songwriters, performers or rights holders. The global revenues from these licensing royalties have become an even more vital source of revenue, supposing $10 billion last year. What do performers, songwriters, rights holders and managers need to know to ensure you are getting your share of this valuable international income?

search:
  Are You Owed International Music Licensing Revenues? Chris Carey PRS For MusicGemma Kenyon PRS For MusicLaurence Oxenbury PPLPerry Resnick RZOKeith Harris PPL


name_last: Transmedia Entertainment: Audience Connection, Commercial Success
name: Transmedia Entertainment: Audience Connection, Commercial Success
name_index: T
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00660
original_venue_serial: Hilton
description:
  Room: K

  Participants:
  Antonio Kaplan (N/A)
  Dana Harris (indieWIRE)

  Summary
  In this three-part workshop, we'll look at what transmedia entertainment really means (our promise: There are no dumb questions) with real-life case studies. While transmedia extends storytelling, it's also increasingly necessary to connect with paying audiences. We'll also look at what not to do -- and how to move your own transmedia knowledge from bleeding edge to leading edge.

search:
  Transmedia Entertainment: Audience Connection, Commercial Success Antonio Kaplan N/ADana Harris indieWIRE


name_last: Makeshift Prodigy
name: Makeshift Prodigy
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3674.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Makeshift_Prodigy-Alive.mp3
website_link: http://www.makeshiftprodigy.com
event_category: Showcase
event_sub_category: Rock
search: Makeshift Prodigy
original_serial: event_MS13329
original_venue_serial: The Ghost Room
description:
  'This is something different. This is the music people live to.'

  Makeshift Prodigy (MP) is a five piece Indie/Rock band from Chicago, IL. MP connects with the listeners of Radiohead, Muse, Mutemath, U2, and Sigur Ros. With heart wrenching emotion, Makeshift Prodigy's sound captivates a listener from the first note to the last. Their explosive choruses and laid back melodic vocal style make for an intensely beautiful, energetic, and memorable experience that the audience takes home to embrace the powerful message this band has to give.

  Upon the accumulation of the current line-up in 2007, Makeshift Prodigy has spread their fan base from the suburbs of Chicago to a nationwide level. MP has independently built their success through writing, recording, producing, mixing, distributing, managing an internet presence, and building upon their repertoire. Upon the success of their 2008 full-length album release, 'Welcome to the World,' live shows have become a 'must-see,' drawing and maintaining a consistent and dedicated fan base. As of 2010, MP has now packed the most legendary clubs in Chicago including, but not limited to, House of Blues, The Metro, Double Door, and Subterranean.

  Most recently the band has created a palpable buzz throughout the music industry. Over the last several months many major and independent labels from across the country have sought the band out. In addition, many agents, attorney's and other industry personal have come out of the woodwork with interest in the band. The group hopes to complete and release a new record early next year and will continue to grow their touring markets and reach new fans.


name_last: Asura and Anenon
name: Asura and Anenon
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/4155.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Asura_and_Anenon-Silver_Trees.mp3
website_link: http://nonprojects.net
event_category: Showcase
event_sub_category: Electronic
search: Asura and Anenon
original_serial: event_MS14260
original_venue_serial: Mohawk
description:
  Asura is 23 year-old Ryan York, born and raised in the San Francisco Bay Area and currently living in Los Angeles. Ryan has been studying music since the age of six, beginning with piano, trumpet (age 9), guitar (11), and finally double bass (14). York worked as a semi-professional jazz bassist throughout high school and college and began recording music at the age of 12 on a sony walkman, eventually teaching himself electronic production and engineering on a home PC. At the age of 18 Ryan came to Los Angeles to study double bass with jazz masters Kenny Burrell and Anthony Wilson in UCLA's Jazz Studies program but quickly realized that his artistic interests could not be completely satisfied through a formal jazz education.

  With an ear deeply rooted in jazz, Ryan also started turning towards the modern classical and electronic scenes of Los Angeles. The past year and half have seen him focus his energies toward creating a bridge between LA's thriving beat scene and also its world of experimental and improvisational music, mostly facilitated by his association with the Non Projects label, an imprint of Alpha Pup Records started by Brian Simon that is devoted to finding and nurturing creative talents and their music. On an international level, Ryan has done mixes for Mary Anne Hobbs and the Low End Theory podcast (among many others), been featured on websites such as XLR8R and RCRD LBL, and has shared the stage with electronic luminaries such as Daedelus and Nosaj Thing and jazz notables Dave Liebman and Ray Drummond.

  Ryan's eponymous debut album as Asura was released on Non Projects in January 2010. He has since remixed Shlohmo, Take, Baths, and Oscar McClure, released a split 12' with Non Projects founder Anenon, and produced and engineered Ana Caravelle's debut album Basic Climb. Ryan is currently a resident at Futura (alongside Teebs, another young beatsmith), a new monthly concert series co-presented by Flying Lotus and Daddy Kev. Upcoming projects include the Zipperlegs EP to be released on Leaving Records, a jazz/improv album with his acoustic trio in which he
  plays double bass, a collaborative album with Ana Caravelle, and the second Asura LP for Non Projects.

  Anenon is Brian Allen Simon, a 27-year old composer and multi-instrumentalist whose passions reside in the ever-changing intersection of Heart and Ability in the fields of music and sound. Beyond a strong focus on his own artistic endeavors, Simon is also engaged in encouraging the works of other talented artists as the founder and CEO of Non Projects, a creative music label based out of Los Angeles. In just one year, the label has seen widely lauded releases from himself, Asura, Ana Caravelle and a.d.l.r. With growing attention paid to his own works and the gifted and unique core of artists on Non Projects, Simon has recently been featured on the cover of the LA Times' Brand X weekly paper.

  A lifetime resident of Los Angeles, Brian studied Music History and Theory at UCLA with no prior formal musical training. Within a rigorous academic framework, Simon's ear quickly picked up on all things music from Gregorian chant to 12-tone writing among many other forms, though it was both the inspiring and improvisatory melodic playing of free jazz musicians such as Ornette Coleman, John Coltrane and Keith Jarrett combined with the influence of many outer milieu current electronic composers that compelled Simon to make his own music. A saxophone and much electronic equipment were soon acquired and the guise Anenon was born.

  As Anenon, Simon's music envelops the listener's entire body with ethereal audio imagery. Synthesizers, sample fragments, saxophone playing and any other found sounds combine to create worlds of driving dream-like evocations in which listeners can get lost. Anenon has been featured on the Silver Trees / Damiel split EP with Asura
  (Non Projects) and will also be appearing on the upcoming Only Mountain: The Remixes by Take (Alpha Pup), Basic Climb Re-Imagined by Ana Caravelle (Non Projects), Brownswood Electr*c 2 on Gilles Peterson's Brownswood label and ultimately his own full length debut for Non Projects.


name_last: Imaginary Cities
name: Imaginary Cities
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/40371.jpg
website_link: http://myspace.com/imaginarycitiesmusic
event_category: Showcase
event_sub_category: Pop
search: Imaginary Cities
original_serial: event_MS12256
original_venue_serial: The Parish Underground
description:
  It all started at The Cavern. Winnipeg is known as the “Heart of the Continent.” In this beating heart on the prairies, there is always new music being made: in its clubs and basements, and in between work and life. Imaginary Cities was born in a club called The Cavern, in between sets. This new group, founded in a chance meeting is now readying to introduce their debut album, Temporary Resident in early 2011. They are a band that is fast becoming one of Canada's most talked about new bands. “HUMMINGBIRD” - 7” EP RELEASE OCTOBER 26th “TEMPORARY RESIDENT” - CD /ALBUM RELEASE FEBRUARY 2011


name_last: Brandt Brauer Frick
name: Brandt Brauer Frick
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/741.jpg
website_link: http://www.brandtbrauerfrick.de
event_category: Showcase
event_sub_category: Electronic
search: Brandt Brauer Frick
original_serial: event_MS13944
original_venue_serial: Malaia
description:
  For Brandt Brauer Frick, the drums, strings and pianos that have long been the bedrock of Western music serve as the common thread between the classical past and their techno present. But while devoted to the rich tones and timbres of orchestral instrumentation, the German trio's rousing tracks are rhythmically focused and rendered with the mechanical precision of four-to-the-floor club tracks. Their singular vision of acoustic dance music springs to life in their engaging live performances and on their debut LP, You Make Me Real.

  'We had felt for years that most instances of combining techno and classical music lack an authentic approach,' says Paul Frick. 'Instead of using only the typical epic orchestra or piano sounds, we love to explore the dirty and percussive sides of those instruments, adapting techniques from composers like John Cage or Helmut Lachenmann: preparing our piano with screws and rubbers, knocking against every single part of an instrument, until we find that one great sound.'

  In a sense, these three have been preparing their whole lives for a project this ambitious. Daniel Brandt and Jan Brauer first joined forces in school jazz ensembles, a musical relationship that was rekindled when the pair formed the jazz-influenced dance group Scott. Paul Frick was steeped in classical music from a young age, studying composition with Friedrich Goldmann at the Berlin University of the Arts and writing house tunes that sampled orchestral instrumentation. Having mutually admired each other's music, the three met in 2008 and soon realized their shared passion for classical forms was an opportunity to work together. EPs for Tartelet Records and their self-founded imprints Doppelschall and The Gym soon followed, with You Make Me Real for !K7 serving as the culmination of the trio's musical chemistry and theoretical approach.

  Given that techno has long been the provenance of synthesizers and drum machines, Brandt Brauer Frick perform their classically influenced productions with the exactitude of automation. The sharply dressed trio looks past the man-machine obsessions of Kraftwerk to the technical sharpness required to play Steve Reich's pulse-patterned compositions. In fact, the group's poly-metric shifts are also echoed in relentless bangers by Detroit techno pioneers Robert Hood and Jeff Mills. By stripping away human imperfections in pursuit of seamless, propulsive music, the trio paradoxically reveal more of their meticulous personalities.

  Like their classical and dance music forefathers, Brandt Brauer Frick's music takes on new dimensions when experienced live. Where many of their peers' live sets offer little besides an artist staring intently at a laptop, the trio's performances convey the movement of their music as strongly as the thumping beats do: Frick and Brauer set up complex song structures and play blushing piano chords while Brandt metes out beats on his drum kit. The group recently expanded their live experience to more fully realize their initial aspirations, recruiting highly skilled instrumentalists for a 10-piece ensemble and training them for the rigors of their tracks. Transcending audiences' expectations for what sounds should be heard where, the BBF ensemble is majestic to behold whether they're esconsced in the pristine halls of the Modern Art Museum or the sweaty confines of a club like Berghain. 

  It helps that the Brandt Brauer Frick materia, showcased on You Make Me Real, is just as stunning. The trio cover vast stylistic ground across the album's nine tracks, from the portentous footchase evoked by 'Paparazzi' to the jittery, strings-a-clacking rush of 'Caffeine.' 'Heart of Stone' invites bass clarinet virtuoso Milian Vogel to jab judiciously into the rambunctious syncopated percussion, while 'R.W. John' applies John Cage's piano preparations from Sonatas and Interludes to tense techno riffs. With its unusual rhythms and haunting tonal interplays, the title track feels like a historical predecessor to dubstep; and 'Teufelsleiter' ('devil's ladder') closes the album with an eye-opening flourish of timpani beats, glowering tuba and flashes of pizzicato strings, giving new life to the baroque harmonic model from which it takes its title.

  But the album's cornerstone is undoubtedly the rousing 'Bop,' whose fleet-footed progressions build tension that resolves at the command of gorgeous, sustained chords. The song received eye-catching video treatment from Daniel Brandt and Julian Schleef, who cloned the trio several times over and paired them with ballerina dancers in an arresting statement of intent. Their video has made a few thousand laps around the Internet and even landed on Kanye West's personal blog. Brandt Brauer Frick's unique interpretation of the classical palette is invigorating and transcends listeners' usual taste boundaries. Their musical point of view speaks fluently in an increasingly beat-driven culture with the perspective afforded by a deep knowledge of music's foundations, and their execution puts aside egos in favor of a more perfect sound. It's almost as if the music is talking when its title says, with a hint of astonishment, You Make Me Real.


name_last: Clay Shirky
name: Clay Shirky
name_index: C
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Clay Shirky
original_serial: event_OE00674
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.


name_last: Norman Palm
name: Norman Palm
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/848.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Norman_Palm-Easy.mp3
website_link: http://www.normanpalm.com
youtube_link: http://www.youtube.com/watch?v=SUQUmVpffXM
event_category: Showcase
event_sub_category: Pop
search: Norman Palm
original_serial: event_MS12543
original_venue_serial: Malaia
description:
  Once upon a time when Norman Palm was finishing his artschool degree in Paris he had the idea to produce his first album Songs along with 200 printed pages of his own art. Back in Berlin and with the tailwind of a hyped single 
  featuring ironic slowed-down versions of Boys Don’t Cry 
  and Girls Just Wanna Have Fun (nearly 300.000 views on YouTube) Norman founded his own label, sold out the book and started to play audiovisual shows all over Europe. 
  	Making the jump from DIY to the real world 
  Norman recently signed a deal with City Slang. He is now back with his second album Shore to Shore written around his cosmopolitain love-life between Berlin and Mexico City. Featuring members of the Whitest Boy Alive and LCMDF Norman crosses genres as easily as oceans. His quirky voice tops layers of choirs, ukuleles, minimal beats and acoustic guitars presenting a hip yet touching apporach to singer-songwriterism. It’s like listening to a great indie-pop radio station!
  	For his live shows Norman teams up with a 
  new band. Together with his producer and muli-instrumentalist Janne Lounatvouri from Helsinki and more recently also hobo-tech guru Obi Blanche they create something most likely to be called singer-songwriter-rave-pop.


name_last: GSD&M + Google Present: THE INDUSTRY PARTY
name: GSD&M + Google Present: THE INDUSTRY PARTY
name_index: G
event_category: Party
event_sub_category: Various
search: GSD&amp;M + Google Present: THE INDUSTRY PARTY
original_serial: event_OE00421
original_venue_serial: GSD&amp;M
description:
  Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead + many more. Show your SXSW badge for entry or rsvp to sxswparty@gsdm.com.


name_last: AOL Studio
name: AOL Studio
name_index: A
event_category: OTHER
event_sub_category: Various
search: AOL Studio
original_serial: event_OE00188
original_venue_serial: Austin Convention Center
description:
  Room: Atrium

  Where does technology merge with creativity? At the AOL Studio, in the lobby of the Austin Convention Center, where you'll find a blend of developers, writers and musicians. Stop by, watch a performance, see an interview and become a part of creativity in the making.


name_last: SXSW Convergence Meet Up with Turner Broadcasting
name: SXSW Convergence Meet Up with Turner Broadcasting
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/turner1.jpg
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: SXSW Convergence Meet Up with Turner Broadcasting
original_serial: event_OE00114
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  What happens when the irresistible forces of the social web meet the immovable objects of television? What new ideas, technologies and art forms might emerge? What the heck is “TV”, anyway?  Join us to talk about what it means to live, work and play at the center of the most exciting media disruption since ... well, ever.


name_last: Chris Combette
name: Chris Combette
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1960.jpg
website_link: http://www.chriscombette.com
event_category: Showcase
event_sub_category: World
search: Chris Combette
original_serial: event_MS10857
original_venue_serial: St David's Bethell Hall
description:
  Chris Combette has given the Caribbean islands & Guianas musical scene some of its most sophisticated recordings. The delicate balance of his influences (bossa nova, reggae, calypso, mazurka...) mingle into an original style, illustrated through two earlier albums, 'Plein Sud' and 'Salambô' which brought him a wide gratefull.  
  His last album, 'La danse de Flore'  is a tribute to his country, French Guiana. After travelling through the world, teaching mathematics for a few years and working with great  musicians of the Caribbean, he is back in the place of his birth,  to which he dedicates the title track. A troubadour at heart, he wrote and sang all the songs, sometimes at great pains (La danse de Flore), sometimes easily (like the beautiful ballad 'Soledad', the story of a little girl with an alcoholic father), but always with his distinctive feeling of kindness and sensitivity.
  Chris Combette is now achieving his new album, rather accoustic, but still full of his mixed vibrations.


name_last: The Plastics Revolution
name: The Plastics Revolution
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/42738.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Plastics_Revolution-Kibera_.mp3
website_link: http://www.myspace.com//theplasticsrevolution
event_category: Showcase
event_sub_category: Rock
search: The Plastics Revolution
original_serial: event_MS14629
original_venue_serial: Mi Casa Cantina
description:
  The Plastics Revolution is a group of 20-year-old friends who, after separately playing in different projects for years, finally decided to join into a single band in Fall 2007. The most unique quality of the band, which clearly sets them apart from others, is the evident strong bond that unites the six members, all of them being already best friends before the project started. The chemistry among them is not only patent during their energetic and highly interactive live performances, but also in their compositions, which present a balanced, original, and well-integrated mixture of the diverse ideas and backgrounds of all members. Of all their influences, those which can be perhaps more easily noticed in their music are bands such as The Arcade Fire, The Flaming Lips, Broken Social Scene, Belle & Sebastian, and The Klaxons, among others.

  So far, The Plastics Revolution has recorded a 6-song EP and a 9 song LP. They are currently working on their next album. 

  Their first EP was recorded at their home studio in 2008. Although recorded only as a demo for their upcoming full-length LP, the quality of the production was good enough for the songs 'So They Wait' (the band's first single) and 'Ahora somos parte' (the band's first Spanish single) to make their way into Mexico City's most important rock radio station (Reactor 105.7fm), as well as into other radio stations across the country.

  On August 2009, the band realesed their first full-lenght LP independently, featuring 9 songs (2 in Spanish and 7 in English). This homonymous record, sold mainly through indie record stores and indie lifestyle stores in Mexico, sold out in just 3 weeks and keeps generating good sales via Web retailers such as iTunes, Napster, Emusic, Rhapsody, etc.

  At the same time of the release, the band released the single 'Saturno', wich made its way into the main rock stations in Mexico. Furthermore, their single 'Cars From Mars' helped them get noticed internationally, drawing the attention of MTVmusic.com as part of their 'Needle in the Haystack' feature.

  In May 2010, the band released 'Kibera', the first single of their upcoming album, which got the band heavy airplay in Mexico's top rock radio stations, as well as thousands of digital downloads via a free download promotion with Mexico City's main radio station Reactor 105.7.


name_last: Monarchs
name: Monarchs
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/584.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Monarchs-Come_On_and_Move_Me.mp3
website_link: http://www.monarchsfamily.com/
youtube_link: http://www.youtube.com/watch?v=FIrut7uWHPI
event_category: Showcase
event_sub_category: Rock
search: Monarchs
original_serial: event_MS14273
original_venue_serial: Creekside at Hilton Garden Inn
description:
  Music comes not from lesson or rote but the open soul. Celeste Griffin, the Monarchs lead singer, began her music education in the piano at age eight. It lasted less than a year. With little to no formal training, it was on a sultry Birmingham, Alabama day in June, 2007 when Celeste again laid hands on her mother's old piano and stumbled upon her first song, Notes of Disease. The pot began to boil and Celeste yielded to the flame. Three years later Griffin's recognized ability to whisper southern family secrets and belt the grief of lost love has landed her at the biggest venues in Austin, the Live Music Capital of the World.

  Griffin's music is her own. It is dripping with thickly woven emotion, a personal testimony to a collective memory that bonds family, friends, and lovers. Monarchs blurs the genre lines, grazing soul, folk, rock, and southern boogie in any given song. Her voice is powerful and poetic, chords resonating in a distinctly Alabaman tune. With the occasional 'Roll Tide!' interspersing applause and her charming southern drawl coating song break commentary, its hard to forget Griffin's southern roots.

  Monarchs' first two albums glow with soft Alabaman sunshine, intimate portraits of a young woman finding musical inspiration in the laughter of her friends, the lazy flight of Birmingham fireflies, and the joy of youthful optimism.

  Her first album, The Oak EP, was recorded in 2008 on a four-track tape recorder in a women's bath house on an abandoned industrial site outside of Birmingham. Produced by Taylor Hollingsworth of Conor Oberst and the Mystic Valley Band, the release came a mere six months after that sultry June afternoon. Those Words, Those Frames was recorded in Birmingham in 2009, in an old grocery store repurposed into a music studio.

  Griffin moved Monarchs to Austin in 2008 to study Community and Regional Planning at the University of Texas. Its no fluke that Griffin wrote her Master's thesis on the repurposing of old buildings into spaces promoting art, community, and economic development. She has put her faith in art as a uniting force, the point at which community and place intersect.

  For Griffin, music is family. The gravity of family plays an integral role in Griffin's songwriting, songs often telling the story of great relatives that lived before her. The name Monarchs is itself derived from the dysfunctional and regal duality of royal families, the idea that we are all queens, kings, and members of the family that embodies our unified existence. The Monarchs project has been a success carried on the shoulders of many, with friends and family collaborating to assemble the creative, mosaic whole.

  This past summer, Monarchs recorded its first full length LP with producer and friend Mike McCarthy, producer of Patty Griffin, Spoon, and Heartless Bastards. Titled The Rise and Fall, the album holds major advancements in writing and production quality. Longtime friend and Swiss Army musician Van Hollingsworth, credited for his central role in the development of Monarchs and its unique sound, currently plays on guitar. Alongside him are band members Phil Aijarpu on bass and Josh Halpern on drums. Rise and Fall is slated to be released in the spring of 2011.


name_last: Mondo Drag
name: Mondo Drag
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/46733.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Mondo_Drag-New_Rituals.mp3
website_link: http://www.myspace.com/holyrocks
event_category: Showcase
event_sub_category: Rock
search: Mondo Drag
original_serial: event_MS11900
original_venue_serial: Headhunters
description:
  From deep in the cosmos of Iowa comes a force known as Mondo Drag! With a wall of sound all their own, an arsenal of guitars, and a head full of clouds, they are on a rock n roll mission all their own. With songs of life, death, love, revenge, and the unknown, they are flying head first into the future with an anchor of reference for the past. Channeling artists like Pink Floyd, Pentagram, Blue Cheer, even Hendrix just to skip decades for hints of Sonic Youth, Dead Meadow, and Comets on Fire.

  The band released their debut album 'New Rituals' on Alive Records in early 2010 and have been touring heavily since.  This year has seen Mondo Drag touring from coast to coast supporting acts like: Sleepy Sun, Black Mountain, The Black Keys, Wooden Shjips, The Growlers, High On Fire, Pentagram, Radio Moscow, Sweet Apple, Andrew W.K., many others.


name_last: Quickies 6: In the Studio
name: Quickies 6: In the Studio
name_index: Q
event_category: Quickies
event_sub_category: Studio
original_serial: event_MP990064
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Graham Marsh (Graham Marsh Music)
  Howard Benson (Howard Benson Productions LLC)
  Jeff Lipton (Peerless Mastering)
  Marc Urselli (Marc Urselli LLC/EastSide Sound)
  Mark Hallman (The Congress House Studio)
  Stuart Sullivan (Wire Recording Studios)

  Summary
  Great recordings start and finish with great people. Unravel the mysteries of the studio, and ask questions of producers and engineers who can make an artist sound great.

search:
  Quickies 6: In the Studio Graham Marsh Graham Marsh MusicHoward Benson Howard Benson Productions LLCJeff Lipton Peerless MasteringMarc Urselli Marc Urselli LLC/EastSide SoundMark Hallman The Congress House StudioStuart Sullivan Wire Recording Studios


name_last: Doldrums
name: Doldrums
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2109.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Doldrums-Im_Homesick_Sittin_Up_Here_In_My_Satellite.mp3
website_link: http://www.myspace.com/doldrumstoronto
event_category: Showcase
event_sub_category: Electronic
search: Doldrums
original_serial: event_MS11231
original_venue_serial: Habana Bar
description:
  'Airick Woodhead is making a band called Doldrums. Or a VHS. Or a band and an album. Or a GIF.' It's clear from his own description that Airick is using the term 'band' as a mast to tie himself to while his consciousness leaves port and heads into the storm; his Doldrums project floats faceless in a sea of chopped up samples, disembodied vocals, tribal percussion and mind-bending visuals. After debuting live earlier this year at Toronto's Whippersnapper Gallery, Doldrums have become one of the city's most mysterious and buzzed-about new names, performing alongside similarly-minded US acts such as These Are Powers, Past Lives, Japanther, and Pocahaunted, as well as releasing a VHS-only mixtape of music set to hallucinogenic videos compiled by Airick at his warehouse space in Toronto. Just returned from a tour of the west coast US, Doldrums is set to tour further around north america this fall, with a single on the way from We Are Busy Bodies.


name_last: Getting ‘Em Online & Off-Their-Ass
name: Getting ‘Em Online & Off-Their-Ass
name_index: G
website_link: http://www.thrillist.com
hashtag: #thrillist
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Getting ‘Em Online &amp; Off-Their-Ass Jody Rones ThrillistJohn Wiseman Thrillist
original_serial: event_IAP8267
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Jody Rones (Thrillist)
  John Wiseman (Thrillist)

  Summary
  Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners?  Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.


name_last: The Heligoats
name: The Heligoats
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3685.jpg
website_link: http://www.theheligoats.com
event_category: Showcase
event_sub_category: Rock
search: The Heligoats
original_serial: event_MS13319
original_venue_serial: Easy Tiger Patio
description:
  Songwriter Chris Otepka has come full circle. He originally started writing songs under the moniker of The Heligoats in Chicago in the late 90’s. Once he found some band mates they renamed themselves Troubled Hubble and enjoyed six prosperous years where they dominated the college radio circuit. After the band disbanded in 2005, Otepka returned full-time to The Heligoats name. And here we are today.
   
  Although a decade has passed since Otepka created The Heligoats title, the major changes in his music career have been nominal in nature. The important stuff – the music, the songwriting – has remained consistent. Otepka’s brainy and sincere songwriting style is distinct in both Troubled Hubble and The Heligoats.
   
  The Heligoats stopped by OPB’s studios to play songs from their album, Goodness Gracious, which was released early in 2010.  They also played a new song, “Moon, See, Day, See”, which will appear on a split EP coming out in November on Portland’s Greyday Records.
   
  Their performance encapsulates the way Otepka’s thoughts burst at the seams over shifting musical landscapes. His lyrics are often an examination of the natural environment from his unique perspective. Talking about “Moon, See, Day, See”, Otepka says it’s about, “the wonder of seeing the moon during the day and how it can appear to be see through.”  A phenomenon he doesn’t think we talk about enough.
   
  We talk with Otepka about the history of The Heligoats, moving to the Northwest, and the way the environment influences his songs.


name_last: Philip H. Anselmo
name: Philip H. Anselmo
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/phil.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Philip H. Anselmo
original_serial: event_OE00448
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Filmmaker and artist Philip H. Anselmo will be appearing at the SX Bookstore to greet fans and sign copies of his various works.

  Philip Anselmo remains a pillar of heavy metal and underground culture. His career has spanned over two decades, and he's fronted some of the most crucial acts in the genre's history. In Pantera, the singer helped craft an undeniable sound that roars immortally. That sound reverberates across the metal juggernaut's multi-platinum selling catalog, including five classic studio albums—Cowboys From Hell [1990], Vulgar Display of Power [1992], Far Beyond Driven [1994], The Great Southern Trendkill [1996] and Reinventing the Steel [2000]. That sound made Far Beyond Driven the heaviest album to ever debut at #1 on the Billboard Top 200. That sound brought the world to its feet on endless sold out tours. That sound garnered four Grammy nominations and other numerous accolades. That sound forged one of the most diehard fan bases ever and influenced countless young acts along the way. Wielding a heavy dose of southern groove and classic rock gusto, Anselmo shined equally with his platinum super group Down on Nola [1995], Down II: A Bustle In Your Hedgerow [2002] and Down III: Over the Under [2007]. Simultaneously, he brandished an unbridled hardcore intensity on two albums with Superjoint Ritual. Amidst all of this, he founded Housecore Records, the home of haarp, The Sursiks, Warbeast and his very own Christ Inversion, Arson Anthem, his solo project and more. Housecore embodies Anselmo's natural creative ethos, and it sees him producing and pushing boundaries as an independent industry visionary. Of course, there's a lot more to the man behind the music. In addition to being a board member of boxing figurehead Emanuel Steward's Kronk Gym Foundation, Anselmo is a published author in Boxing Digest and on BoxingInsider.com. His passions for boxing, horror films, and professional football are just as loud as any of the vocals he's committed to tape. With his first genre-smashing solo record on the way in 2011, he's only getting louder.

  Philip is a panelist for REEL MURDER: From Crime Scene to Big Screen where he will discuss his participation as the composer and financier of one of the most notorious, brutal, and critically acclaimed true crime films of all time, Jim Van Bebber's THE MANSON FAMILY.


name_last: Dominique Young Unique
name: Dominique Young Unique
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3724.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dominique_Young_Unique-Show_My_Ass.mp3
website_link: http://dominiqueyoungunique.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Dominique Young Unique
original_serial: event_MS14751
original_venue_serial: The Windish Agency House @ ND
description:
  18-year-old Tampa rapper Dominique Young Unique is making music that is breaking out of the ghetto and reaching out worldwide, and she's doing it with swagger. Taken under the wing of Yo Majesty's producer David Alexander and recording in their studio from aged 12, she certainly shares her mentors' taste for rapid-fire raps and high-speed +8 electro club beats. Youthful, raw and full of bite, this 18 year-old is crashing onto dancefloors with her militaristic mash-up of electro and hip-hop.

  'YES, I've ruddy seen her. YES, I've ducked and dodged her richocheting shrapnel-pinging verses. And YES, I'm aware of the fact she's underground booty-bass' best stab at a genuine popstar.' - NME

  'Her statacco rhymes serve as the track's bedrock rhythm while the production moves quickly between percussion-only 'Lip Gloss' clap to bass-driven 1-3 bop to shimmering new wave. 'I'm doin' this right,' goes one of the many hooks packed into this short little tune. Pretty much, yeah.' - Pitchfork

  'With the sexy swagger of Lil Kim, the ghetto credibility of Trina and the spitting skills of Nicki Minaj, it’s impossible to ignore Tampa electro rap queen, Dominique Young Unique' - Dazed and Confused

  'The young female rapper everyone is talking about.' - RWD


name_last: Suuns
name: Suuns
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/589.jpg
website_link: http://myspace.com/suuns_
event_category: Showcase
event_sub_category: Avant/Experimental
search: Suuns
original_serial: event_MS14788
original_venue_serial: Nuvola
description:
  Montreal’s Suuns possess a rare trait in rock music: restraint. They use it like an instrument, which makes their debut full-length Zeroes QC as unsettling as it is wonderfully exasperating. It’s immediately apparent in album opener “Armed for Peace,” a track that starts off like a robot breaking down in a hot desert; the song’s mechanic beat plods like iron-shoed footsteps as the melody of a wheezing synth mirrors the crackling sound of old transistors and circuitry being cooked in the sun. It’s deceptively lulling, the tension almost unnoticeably wrenching up and up until the track unexpectedly opens into a barrage of nose-diving guitar riffs and crashing drums – yet the band still stays locked on the song’s linear, forward-motion direction.
   
  Suuns were born during the summer of 2006 when vocalist/guitarist Ben Shemie and guitarist/bassist Joe Yarmush got together to make some beats which quickly evolved into a few songs. The duo were soon joined by drummer Liam O’Neill and bassist/keyboardist Max Henry to complete the line-up. “I don’t think we were really a ‘band’ for the first year,” Ben surmises. It wasn’t until a friend helped them procure a spot at Pop Montreal 2007 that he says the group played their first “real gig.” 


  Last year, Suuns entered Breakglass Studios with Jace Lasek of the Besnard Lakes co-producing and engineering, and recorded their first album. The group wanted to create something that couldn’t be pigeonholed as simply indie rock. “Jace definitely had a huge impact for bringing to life the big sound of the band and being open and willing stretch out any idea we or he had,” Ben explains. 


  The resulting Zeroes QC is a warm yet dark, propulsive collusion of pop, post-punk and experimental rock – one that allows the group to musically shapeshift without losing any of the sense of tension and unease that runs throughout the record. During tracks like “Gaze,” tightly wound guitars and bass ring and buzz atop Liam’s metronomic, powerhouse drumming, with Ben’s cool, detached vocals acting as a nervy counterweight as he delivers falsely assuring lines like, “Don’t you be yourself, you are someone else.” Often his close-miced sing/speak is as metronomic as it is melodic; in “Arena” Ben’s rhythmic “What-choo, what-choo”’s are reminiscent of Suicide’s Alan Vega as he leads the band’s death disco groove into a bloodbath of razor-sharp guitars, while his icy, hushed delivery in “Sweet Nothing” is almost as motorik as the song itself. Most impressive, though, is how Suuns effortlessly sculpt memorable pop songs from experimental building blocks, frequently using noise and space as actual hooks. All of this amounts to a great first album – one that is as timeless as it is thrillingly modern.


name_last: Transmedia Artists Guild: New Media Needs New Advocacy
name: Transmedia Artists Guild: New Media Needs New Advocacy
name_index: T
website_link: http://www.transmediaartists.com/
hashtag: #TAG
event_category: Business
event_sub_category: Panel
original_serial: event_IAP7488
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Jay Bushman (The Loose-Fish Project)
  Steve Peters (Fourth Wall Studios)

  Summary
  Transmedia is a big buzzword in entertainment.  Most of the conversation around transmedia has been focused on large media corporations with major franchises to advertise.   But companies don't make transmedia - people do.  At last year's SXSW a group of these people -- transmedia, ARG and net-native story designers -- convened to discuss the challenges of making a living and thriving in this landscape.  The bitch session spurred a call to action, and the plans were laid for a new advocacy organization to serve individual producers and artists working in this still-hazily defined world -- the Transmedia Artists Guild.  

  TAG seeks to fulfill needs that are currently being overlooked by the established creative guilds and advocacy organizations, including: 1) Providing a community for professional practitioners; 2) Advancing clear definitions of what transmedia creators do; 3) Fostering a culture of credit in the transmedia space and 4) Aiding companies in need of transmedia talent in finding professional practitioners.

search:
  Transmedia Artists Guild: New Media Needs New Advocacy Jay Bushman The Loose-Fish ProjectSteve Peters Fourth Wall Studios


name_last: Art vs Science
name: Art vs Science
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/416.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Art_vs_Science-Magic_Fountain.mp3
website_link: http://artvsscience.net
event_category: Showcase
event_sub_category: Dance
search: Art vs Science
original_serial: event_MS12375
original_venue_serial: Maggie Mae's Rooftop
description:
  Art vs Science are an indie dance-rock three piece from Sydney, Australia who were 'unearthed' by national broadcaster, Triple J..  They have released 2 EPs in their home country, both of which have gone Gold.  They are perennial live favourites and have ascended to almost-headline status at festivals and regularly sell out their own national tours.

  They are preparing to release their debut album The Experiment in Australia in Feb 2011.  Rolling Stone awarded the record 4/5 stars.

  Art vs Science are booked by CAA in UK/Europe and Windish Agency in the US..


name_last: Crystal Bowersox
name: Crystal Bowersox
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2387.jpg
website_link: http://WWW.CRYSTALBOWERSOX.COM
event_category: Showcase
event_sub_category: Pop
search: Crystal Bowersox
original_serial: event_MS12193
original_venue_serial: Victorian Room at The Driskill
description:
  Crystal Bowersox will release her debut album, Farmer’s Daughter (19 Recordings/Jive Records) on December 14th. The 2010 American Idol runner-up’s set includes her original song, “Holy Toledo,” a song she performed on the show as well as the arresting title track which chronicles her personal experience of dealing with child abuse.   Fans and Idol viewers know Crystal is a talented singer, but Farmer’s Daughter  further establishes her as a truly gifted songwriter.  Farmer's Daughter was produced by David Bendeth (Paramore, Breaking Benjamin, Papa Roach). 

  After finishing up the 2010 American Idol Live Tour, Bowersox headed to New Jersey to begin production on her eagerly awaited debut. The twelve tracks, ten of them written or co-written by Bowersox, showcase her strong songwriting skills and her desire to infuse her lyrics with that raw emotion of someone who has lived. The album also contains 8 songs written solely by Crystal, 2 co-writes, an additional track by Kara Dioguardi and Nickelback’s Chad Kroeger titled “Hold On” and a cover of Buffalo Springfield’s 1967 classic “For What It’s Worth.”  One very special song is “Mason,” a song Bowersox co-wrote with her husband Brian Walker, which they performed together at their recent nuptials. 
   
   Farmer’s Daughter Tracklisting:
  1.  Ridin With The Radio  
  2.  For What It’s Worth 
  3.  Farmer’s Daughter 
  4.  Holy Toledo 
  5.  Lonely 
  6.  Hold On
  7.  On The Run 
  8.  Kiss Ya 
  9.  Speak Now 
  10.  Mine All Mine 
  11.  Mason 
  12.  Arlene 

  Born and raised in rural northwest Ohio, Bowersox began her musical journey at the age of 10.  She performed her original songs around town in local bars, festivals and charity functions.  At 17, she moved to Chicago, IL, performing in venues ranging from subway platforms to the House Of Blues. In 2006, the City of Chicago Department of Cultural Affairs chose Crystal to represent Chicago folk music in “Experience Chicago,” in Birmingham, England, as part of their Sister Cities program. In 2007, Crystal went on a month-long, independent Small Cafe tour, including Ankara, Istanbul and Oaxaca, Mexico. After becoming a single mother in 2009, Bowersox successfully tried out for American Idol and went on to place second.


name_last: Japan Web: A New Beginning or the Galapagos
name: Japan Web: A New Beginning or the Galapagos
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/JapanWebANewBeginning.jpg
website_link: http://paulpapadimitriou.com
hashtag: #SXJapan
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP7598
original_venue_serial: Hilton
description:
  Room: Salon K

  Participants:
  Ken Brady (Wieden+Kennedy)
  Ko Orita (Digital Media Strategies LLC)
  Naoki Aoyagi (GREE International Inc)
  Paul Papadimitriou (Constellation Research)
  Serkan Toto (TechCrunch)

  Summary
  Japan remains a big question mark. Sometimes qualified as strange, sometimes thought as very innovative, often unknown to many. Can you name one Japanese startup? Can you name one Japanese web service that you use? Do you know Facebook is almost inexistent there? With the recent successes of Twitter (almost 20% of worldwide tweets are in Japanese), the iPhone (shaking a very insular mobile market), is Japan opening up to the US and the world? Similarly, with Rakuten, the Japanese eBay, acquiring Buy.com & opening offices in the US, but also entering China and elsewhere, are we witnessing a new era of Japanese companies' expansion? Japan remains a land of opportunities. A country where innovative models are popping up every day. Let's learn about Japan.

search:
  Japan Web: A New Beginning or the Galapagos Ken Brady Wieden+KennedyKo Orita Digital Media Strategies LLCNaoki Aoyagi GREE International IncPaul Papadimitriou Constellation ResearchSerkan Toto TechCrunch


name_last: Social Customer Service in Real-Time
name: Social Customer Service in Real-Time
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialCustomerServiceInRealTime.jpg
website_link: http://www.turbotax.com
hashtag: #taxtweets
event_category: Future15
event_sub_category: Future15
search: Social Customer Service in Real-Time Chelsea Marti Intuit Inc/TurboTax
original_serial: event_IAP5647
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Chelsea Marti (Intuit Inc/TurboTax)

  Summary
  Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.


