# event_type

name_last: High Rankin
name: High Rankin
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/1147.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/High_Rankin-Cut_You_Down.mp3
website_link: http://www.myspace.com/highrankin
youtube_link: http://www.youtube.com/watch?v=GXsbg2-t31o
event_category: Showcase
event_sub_category: Dance
search: High Rankin
original_serial: event_MS12654
original_venue_serial: Barcelona
description:
  High Rankin signed to Underdogs Management in July 2008 and since then has released his lauded EP’s on Herve’s Cheap Thrills label, as well as featuring tracks on Jay Cunning’s new Sub Slayers label, with his own Suicide Dub imprint now in full flow. Added to this, he achieved a development publishing deal with Bucks Music Group and his live performances have become highly in demand across the UK, Europe and Russia. Ever the avid remixer, his remixes for Kevin Rudolf, Missy Eliot, B Real (Cypress Hill), Skunk Anansie, Adam Freeland and Amon Tobin have garnered him even further acclaim. He has achieved regular play listing and guest appearances on Radio 1 and Kiss FM for his own work and recent releases. 2010 sees him return to his true passion – releasing his increasingly diverse music in completely the way he wants. His work has reached well over a million hits on YouTube and his online presence, especially, grows by the second, with recent single ‘Don’t Carry On Like A Rude Boy When Daddy’s Got A Yacht’ getting over 35,000 plays on Soundcloud a month before it’s official release.


name_last: Texas Game Incubator
name: Texas Game Incubator
name_index: T
website_link: http://texasgameincubator.com
event_category: ScreenBurn
event_sub_category: Panel
original_serial: event_IAP8450
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Frank Roan (Motivux)
  Frank Coppersmith (GameSalad)
  Gordon Walton (Playdom)
  Jennifer Bullard (Texas Game Incubator)

  Summary
  The Texas Game Incubator is a non-profit organization focused on creating jobs and wealth in Texas through the promotion of game-focused entrepreneurship.  Learn how TGI can help you connect with development professionals or provide support to your brand-new start-up company in the interactive digital media space.  Our intention is to make Texas a global leader in the video game & applied games industries.

search:
  Texas Game Incubator Frank Roan MotivuxFrank Coppersmith GameSaladGordon Walton PlaydomJennifer Bullard Texas Game Incubator


name_last: Let's Get Naked: Benefits of Publicness v. Privacy
name: Let's Get Naked: Benefits of Publicness v. Privacy
name_index: L
website_link: http://buzzmachine.com
event_category: Social Graph
event_sub_category: Solo
search: Let's Get Naked: Benefits of Publicness v. Privacy Jeff Jarvis CUNY
original_serial: event_IAP6002
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 5-7

  Participants:
  Jeff Jarvis (CUNY)

  Summary
  In our current cultural obsession with privacy, we risk losing the benefits of publicness&mdash;of the connections the internet enables. So, in a discussion, we will consider the value of publicness in our lives and communities, in transparent government, and in truly public companies. 

  We will ask what privacy really means and examine its brief history (it was born out of fear of new technologies, especially the dastardly Kodak camera). We will discuss the ethics of privacy and publicness that should inform our decisions in social and business interactions: what we reveal, what we keep private, and why. We will look at different cultures' views of privacy (how the Germans, who get naked in saunas and public parks, care deeply about the privacy of everything ... except their private parts). We will ask what Facebook, Foursquare, Google, Twitter, government, and companies should do about privacy. We will claim ownership of the public sphere--what's public is owned by us, the public. And we will forge a bill of rights in cyberspace to protect the openness of the internet that is our tool of making publics.  

  Jeff Jarvis, author of What Would Google Do? and the upcoming Public Parts, will present his findings and views about publicness&mdash;and his own experience revealing his prostate cancer--and then lead a discussion with the entire room&mdash;Oprah-like&mdash;about the nature of privacy and why it worries us.


name_last: Hey Rosetta!
name: Hey Rosetta!
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/298.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hey_Rosetta!-Yer_Spring.mp3
website_link: http://www.heyrosetta.com
event_category: Showcase
event_sub_category: Rock
search: Hey Rosetta!
original_serial: event_MS14114
original_venue_serial: St David's Historic Sanctuary
description:
  Hey Rosetta! hails from the rocky and cold northeastern province of Newfoundland, Canada. In 2005, Tim Baker arrived home from a road trip with a suitcase full of poems and melodies. Hey Rosetta! was formed soon after with the addition of a string section (cellist Romesh Thavanathan and violinist Kinley Dowling) and rhythm section (bassist Josh Ward, drummer Phil Maloney and guitarist Adam Hogan). Since then, they’ve blossomed into a powerful group whose explosive live shows have earned them a devoted following.


name_last: The Future
name: The Future
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F31474.jpg
website_link: http://www.thefuturethefuture.com
event_category: Screening
event_sub_category: Narrative Feature
search: The Future Miranda July
original_serial: event_FS11555
original_venue_serial: Alamo Ritz 2
description:
  Director: Miranda July
  GERMANY-USA | 91 minutes
  Roadside Attractions


  Starring:
  Miranda July, Hamish Linklater, David Warshofsky, Isabella Acres, Joe Putterlik


  Sophie and Jason live in a small LA apartment, have jobs they hate, and in one month they’ll adopt a stray cat named Paw Paw. Despite their good intentions, Sophie and Jason are terrified of their looming loss of freedom. So with just one month left, they quit their jobs, and the Internet, to pursue their dreams. But as the month slips away, Sophie and Jason find themselves living in two terrifyingly vacant and different realities and must reunite with time, space and their own souls in order to come home.


name_last: Next Stage Presents Floating Action
name: Next Stage Presents Floating Action
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/floatingaction.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents Floating Action
original_serial: event_OE00051
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4

  Named after a vintage Gretsch bass drum pedal, Floating Action is the pseudonym of Black Mountain, North Carolina-based musician, songwriter, and producer Seth Kauffman. Following the 2007 homemade gem Research (released under his own name) and Floating Action’s gorgeously understated self-titled follow-up from 2009, Park the Van is proud to release Desert Etiquette, Kauffman’s third full-length with the New Orleans based indie label.

  Taking its title from a legend told to Kauffman by his sister (in the Middle East, it is proper etiquette to leave a drinking vessel for the hypothetical next traveler near a remote oasis) Desert Etiquette is the most stripped-down Floating Action affair to date. Aside from one pedal steel recording on the closing track, every song on Desert Etiquette was written, performed, produced, and recorded by Kauffman himself. His d.i.y. approach is the result of his insatiable searching; chasing the ultimate musical moment: “When an idea comes in directly from above, you can often capture it in it's pure state by eliminating the middle man. Sometimes bottling it at the source is just easier, and nothing gets lost in translation.”

  There’s no such thing as a “typical” Floating Action song. Folk, soul, southern-rock, gospel, surf, and bedroom lo-fi somehow coexist and cohere in the same record—even the same song. There is, however, a distinct Floating Action sound. Kauffman’s warm recordings and lushly anachronistic sound is uniquely his. The attentiveness given to production quality is palpable; you can all but hear the vinyl crackle in gently graceful tunes like “Please Reveal” or “Rincon.” Like Dr. Dog keyboardist Zach Miller said in a recent interview, “His songs are timeless, effortless, and instantly memorable.”


name_last: A Tour of Human Ecommerce: What's For Sale?
name: A Tour of Human Ecommerce: What's For Sale?
name_index: T
website_link: http://solvate.com
hashtag: #humanecommerce
event_category: Work & Happiness
event_sub_category: Core Conversation
search: A Tour of Human Ecommerce: What's For Sale? Ingrid Sanders TARGUSinfoJulie Ruvolo N/A
original_serial: event_IAP8303
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Ingrid Sanders (TARGUSinfo)
  Julie Ruvolo (N/A)

  Summary
  We're all for sale on the internet. 

  Transactions that used to happen between us in the real world - signing Employment Contracts, paying the babysitter, picking up a prostitute - have gone digital. 

  In this Core Conversation at SXSW Interactive, we're going to take a quick 360 tour of what's for sale in the emerging human ecommerce industry, from crowdsourcing and outsourcing, to caregiver networks and expert networks, to webcams and dating apps. 

  We're going to look for clues to where the human ecommerce industry is headed by charting parallels to the rise of ecommerce.  

  We're also going to talk about the Craigslist Adult Services controversy and explore the extent to which a different kind of transaction, human trafficking, is digitizing.


name_last: Shimmering Stars
name: Shimmering Stars
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/1857.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Shimmering_Stars-I'm_Gonna_Try.mp3
website_link: http://www.myspace.com/starsshimmer
event_category: Showcase
event_sub_category: Pop
search: Shimmering Stars
original_serial: event_MS12834
original_venue_serial: Soho Lounge
description:
  Shimmering Stars is a three piece dream pop act from British Columbia, Canada. It is a reinterpretation of the music of the late 1950s and 1960s, with a distinctly modern twist. Older influences like the Everly Brothers, Del Shannon, Phil Spector, and Bo Diddley are channelled through a contemporary indie lens. The band is the product of a life-long love affair with the music of the 1950s/60s and indie pop of the last 20 years ' bands like The Pixies and Yo La Tengo.

  In a lot of the music of the late 1950s and 1960s there is a darkness just below the surface, though at first glance the songs appear to be wholesome and innocent. Shimmering Stars is an effort to bring out some of these darker elements. The songs are inspired by the manic conditions of modern life. They are about young adults wanting to grow up but not knowing how, falling in and out of love, and being stuck in a state of indefinite adolescence.  

  Shimmering Stars create timeless pop songs, drenched in reverb and full of arching harmonies, pulsing rhythms, and gorgeous melodies, often with dark undertones. 
  The songs are haunting and sublime - at times blissful, and at others heart breaking. 

  The band began as a recording project in Spring 2010. After stumbling upon some old live footage of the Everly Brothers, Rory McClure retired to his parent's garage in Kamloops BC to record the first demos. Shimmering Stars' dusty atmospherics are a product of the garage environment, and in this sense they are a part of the garage music continuum.

  Shimmering Stars is: 
  Rory McClure ' vox, guitar
  Andrew Dergousoff ' drums, vox
  Brent Sasaki - bass, vox

  Shimmering Stars currently have an EP out on Almost Musique, with plans to release a full length in early 2011.


name_last: Khaira Arby and her Band
name: Khaira Arby and her Band
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/2887.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Khaira_Arby_and_her_Band-Khaira.mp3
website_link: http://www.myspace.com/khairaarby
event_category: Showcase
event_sub_category: World
search: Khaira Arby and her Band
original_serial: event_MS14200
original_venue_serial: Habana Bar Backyard
description:
  KHAIRA ARBY

  Khaïra Arby bridges the multicultural Mali in the desert blues of her music.  The woman’s voice of Mali’s north, Khaira expresses pride in the people and their struggle to survive in her desert homeland.  Her soulful music takes the listener across the Sahara to Timbuktu, crossroads of epochs, religions and cultures. With her rocking band, she sings about love, family, women and the toll of war.  Khaira’s hot band rips the stage with a smooth blend of traditional instruments and electric guitars.  Complex rhythms intertwined with Khaira's clear shout bring the audience to their feet dancing.

  Born in the Saharan desert village of Abaradjou, Khaira’s parents were from different ethnic backgrounds.  You can hear these cultures mix in her music as she sings in several languages, sometimes within the same song.  The instrumentation and rhythms are just as varied with electric guitar, bass, calabash, ngoni, traditional violin, and trap drum kit, creating a complex sounds and structure.  While her music is rooted in tradition, Khaïra surrounds herself with young musicians influenced by the contemporary world and western music.  This is the contemporary desert rock and roll of Mali. 

  After her first marriage ended in divorce, Khaïra was singing with the Orchestre Regional de Tombouctou.  It wasn’t long before she was invited to sing with the famous Orchestre Badema in Bamako.  She earned her stripes beside such Malian superstars as her cousin, Ali Farka Touré, and the widely influential Fissa Maïga.  Since 1990 Khaïra has focused most of her energies on her music.  While rooted in tradition, Khaïra surrounds herself with young musicians influenced by the contemporary world and western rock and roll.  The listener is taken on a complex audio journey across the desert to the essence of Timbuktu Mali, past and present.  

  Khaïra continues to live in Timbuktu with her family.  She performs at private events, concert halls, festivals and clubs throughout Mali.  She has appeared with her band at the Festival on the Niger River in Segou and at the mythic Festival in the Desert in Essakane.  In 2006 she was named a Chevalier de l'Ordre National du Mali.


name_last: Kyle Andrews
name: Kyle Andrews
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/44367.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kyle_Andrews-Bombs_Away.mp3
website_link: http://www.myspace.com/kyleandrews
event_category: Showcase
event_sub_category: Pop
search: Kyle Andrews
original_serial: event_MS13575
original_venue_serial: Maggie Mae's Gibson Room
description:
  Years ago, Kyle Andrews traded Chicago's bone-chilling winters for Nashville's constantly flowing spring of music. Ever since, Kyle has been polishing gems unearthed in the cluttered corners of his bedroom studio.  His first official album, Amos In Ohio (2006), set the bar for the thinking-person's indie-pop.  Kyle proved that DIY-style production didn't have to lack depth, and his intimate songwriting style (sometimes emotional, sometimes enigmatic, always engaging) delivered tracks that were so fun to sing along with, you didn't mind that they were stuck in your head for weeks.  WXPN (NPR) dubbed Amos as 'instantly memorable... packed with infectious hooks' and praised Kyle's 'ear for melody that's as strong as his songwriting ability.'

  Kyle answered the praise with his seven-song EP, Find Love, Let Go (2007), including the single 'Get Mad,' which was featured as KCRW's Song of the Day.  Kyle's latest full-length, Real Blasty (2009), incorporated all the strengths critics lauded in Kyle's previous work but pushed his sound in a new direction.  Darker and more aggressive songs found balance in upbeat, danceable tracks like 'Sushi' and polished ballads.  Andrews proved his acoustic-pop sensibilities were just as comfortable in big, electronic-laden club surroundings.  Tamara Vallejos of NPR described it as '...an upbeat album for sad people who just want to dance.  A lesser artist could get weighed down by the broody lyrics covering unrequited love, insecurities and general ennui.  But Andrews pulls it off by pairing his angst with bright electro-pop rhythms and irresistible hooks.'

  With the recent KANGAROO EP (2010), on Elephant Lady Records, Andrews returned to his cheery, sunny pop.  'This is my best effort at putting out somethinghappy,' Kyle says of KANGAROO.  'Truth is, I wrote most of these songs when I wasn't very happy at all.  Most of them came as relief at the peak of frustration: Just after a moment when I felt totally beat, I would grab the guitar, switch on the drum machine and these songs would appear.  They were all telling me something I needed to hear.  'Even if you fall down hard, I know you'll bounce right back' [a lyric from the title track] pretty much sums up the overall message.'  Like all of Kyle's work, KANGAROO is catchy, with measured doses of synths and beats, but it belies a sweetness that endears Kyle to anyone who listens.  The video for the single, 'You Always Make Me Smile', was a viral sensation quickly reaching over 1 million views in just two weeks.

  This coming Spring / Summer marks the release of Kyle's new full length, Robot Learn Love.  While nearly every sound on the record was recorded in his bedroom studio, after many months of working on the record alone, Kyle sought a second pair of ears.  He enlisted a well respected producer in Nashville, Chris Grainer, with whom he has since been working to achieve all the fullness, poppiness, darkness, and brightness that Kyle originally envisioned for the album.  Kyle told AOL Spinner that 'if KANGAROO was a walk through the park in the summer, then this next one is a fireworks display spread across all of Saturn's moons.'  Excitement for the record is already building, through the placement of 'Bombs Away' in a Doritos commercial and 'Lazer Tag With Imaginary Friends' in a Nike online snowboard video.


name_last: Volkova Sisters
name: Volkova Sisters
name_index: V
picture_big_url: http://img.sxsw.com/2011/bands/46030.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Volkova_Sisters-Trouble.mp3
website_link: http://www.myspace.com/volkovasisters
event_category: Showcase
event_sub_category: Avant/Experimental
search: Volkova Sisters
original_serial: event_MS11008
original_venue_serial: The Hideout
description:
  Volkova Sisters is a collaboration between Daniel Sandor and Dalma Berger one of the main figures of the Hungarian underground rock and electronic scene. The basic idea of forming VS was to collect all the ideas and sounds that couldn’t fit into the concept of their other bands.
  In this project they are trying to put together electronic moods and their 80’s music passion to make their own personal version of their parent’s teenagehood is. Joining their forces with their personal guitar-hero, Gergely Kovács and singer-drummer Frenk, they have started to build up a new musical journey . The band has also a smaller line-up called Volkova Sisters live act which is based on more improvised and spontaneous music elements mixed with the sounds of the local environment. The name Volkova Sisters was taken from the William Gibson novel Pattern Recognition.


name_last: Under 25 and Rebuilding Communities Using Social Media
name: Under 25 and Rebuilding Communities Using Social Media
name_index: U
website_link: http://teenondarise.blogspot.com
hashtag: #under25
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP6079
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Corvida Raven (SheGeeks)
  Karl Rivera (KarlRivera.com)

  Summary
  “Children are the living messages we send to a time we will not see.”  

  -Neil Postman, The Disappearance of Childhood (introduction), 1982
   

  As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire.
   

  Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.

search:
  Under 25 and Rebuilding Communities Using Social Media Corvida Raven SheGeeksKarl Rivera KarlRivera.com


name_last: Booking 101: Intro to Music Venues
name: Booking 101: Intro to Music Venues
name_index: B
hashtag: booking101
event_category: Panel
event_sub_category: Touring/Venues
original_serial: event_MP990066
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Glenn Boothe (Local 506)

  Participants:
  Jack McFadden (Tiger Mountain Presents)
  Jim Romeo (Ground Control Touring)
  Kathy Blackman (The Grog Shop)
  Sam Hunt (The Windish Agency LLC)

  Summary
  Great venues are the heart and soul of all music scenes. Yet new artists often do not understand how they operate. Representatives of notable music rooms spell out their practices and policies. Get a clear idea of how to get gigs at venues nationwide. Building relationships with bookers is key, start here.

search:
  Booking 101: Intro to Music Venues Jack McFadden Tiger Mountain PresentsJim Romeo Ground Control TouringKathy Blackman The Grog ShopSam Hunt The Windish Agency LLCGlenn Boothe Local 506


name_last: Five Secrets to a Killer Elevator Pitch
name: Five Secrets to a Killer Elevator Pitch
name_index: F
website_link: http://www.capitalfactory.com
hashtag: #elevatorpitch
event_category: Business
event_sub_category: Solo
search: Five Secrets to a Killer Elevator Pitch Joshua Baer Other in Box
original_serial: event_IAP7821
original_venue_serial: Hilton
description:
  Room: Salon AB

  Participants:
  Joshua Baer (Other in Box)

  Summary
  Everyone in a startup should be able to give the 'elevator pitch', even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions.

  This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level.

  First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! 

  And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation!
  http://bit.ly/killerelevator


name_last: Transmedia: Transmonetisation -- Getting Rights and Making Money
name: Transmedia: Transmonetisation -- Getting Rights and Making Money
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/TransmediaTransmonetisation.jpeg
website_link: http://www.sheridans.co.uk
hashtag: #TMTM
event_category: Business
event_sub_category: Dual
original_serial: event_IAP6346
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Alex Chapman (Sheridans)
  James Kay (Sheridans)

  Summary
  Transmedia is here, and it's here to stay. More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within transmedia but also propose new business models for the monetisation of transmedia content. The speakers are the first true transmedia lawyers in the UK. They have impeccable credentials to speak about all aspects of deal-making in this space. The first part of the presentation will focus on rights and money and include a discussion of which rights are required to launch a transmedia campaign; who should have an interest in those rights; how should those interests be regulated and how to control the transmedia process in a split rights world.  The second part will consider the the ways in which these rights can be monetised; the current and new economic models for monetising these rights and  what transmedia deal-making will look like in the future. We will then close by looking at transmedia for all - how accessible are these strategies to producers and content owners. Creating a compelling content proposition is critical to the success of a transmedia project but if content owners can walk a little faster and stand a little taller they have an opportunity to lead the way, and become stakeholders in the future of transmedia exploitation.

search:
  Transmedia: Transmonetisation -- Getting Rights and Making Money Alex Chapman SheridansJames Kay Sheridans


name_last: Tunnelvision
name: Tunnelvision
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F29038.jpg
website_link: http://www.lemmingfilm.com
event_category: Screening
event_sub_category: Narrative Feature
search: Tunnelvision Stefano Odoardi
original_serial: event_FS11504
original_venue_serial: Alamo Ritz 2
description:
  Director: Stefano Odoardi
  THE NETHERLANDS | 50 minutes
  Lemming Film


  Starring:
  Sanneke Bos, Serge Price, Raymond Thiry, Ergun Simsek, Teun Kuilboer, Johnny de Mol, Patrick Brunsveld, Raymond Klomp, Mouna Goeman Borgesius


  Mira works as a falconer on a rubbish dump. With her birds of prey she is responsible to take care of the inconvenience caused by gulls. When the body of a little baby was found in the dirt, the rubbish dump workers soon have reason to suspect that Mira knows more about it.


  Preceded by: 
  Mokhtar
  Director: Halima Ouardiri
  U.S. Premiere | Canada, 2010, 16 MIN


name_last: Express Rocks
name: Express Rocks
name_index: E
picture_big_url: http://img.sxsw.com/2011/events/express.jpg
event_category: Party
event_sub_category: Various
search: Express Rocks
original_serial: event_HB1784
original_venue_serial: Cedar Door
description:
  Where Haute Style Meets Hot Sound! Express Rocks takes over the festival scene once again this year with fashion's hottest headliners! Catch up on your love of live acts at the Express Rocks Music Lounge debuting: Semi Precious Weapons, Midnight Riot, Sleeper Agent and more! This year's featured artist at the showcase will be the Neon Trees performing an exclusive intimate acoustic set. Join Express Rocks live from the outside mainstage at The Cedar Door on 2nd and Brazos and re-live the rock anytime at express.com where you can meet the bands, see live coverage and rock the daily pics!


name_last: Cultivating Community Through Video
name: Cultivating Community Through Video
name_index: C
website_link: http://www.revision3.com
event_category: Future15
event_sub_category: Future15
search: Cultivating Community Through Video David Prager Revision3
original_serial: event_IAP7097
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  David Prager (Revision3)

  Summary
  David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month. The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics. -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts. -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer


name_last: Curation Nation
name: Curation Nation
name_index: C
website_link: http://www.magnify.net
hashtag: #CurationNation
event_category: Book Reading
event_sub_category: Book Reading
search: Curation Nation Steve Rosenbaum Magnify.net/CurationNation.org
original_serial: event_IAP8048
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Steve Rosenbaum (Magnify.net/CurationNation.org)

  Summary
  If you make content, you want to get notice and get paid.  But getting your blog or YouTube video viral is hard and not sustainable.  So,  embrace our inner Curator,  and gather round the digital campfire.   Good curation helps Makers and the web get smarter and more granular.   Bad curation makes big piles of crap as SEO bait.  Do you know the difference?  We’ll look at great examples, explore tools,  share solutions and address the guilt.  Can you Create AND Curate? Yes you can.


name_last: The Hero Inside: Invisible Customer Support
name: The Hero Inside: Invisible Customer Support
name_index: H
hashtag: #SupportSXSW
event_category: Business
event_sub_category: Panel
original_serial: event_IAP000255
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Bruce Temkin (Temkin Group)
  Jon Swartz (USA Today)
  Kimarie Matthews (Wells Fargo)
  Toby Richards (Microsoft Corporation)

  Summary
  In a customer support world, changing the mind set from successful support calls to measuring “time to happy” can be an empowering and innovative proposition. Proactive support solutions often times go unnoticed as potential issues are fixed long before customers are aware of the issue.  An effortless support experience ensures that customers are free to reach their full potential without the hassle of continually picking up the phone. This session is sponsored by Microsoft.

search:
  The Hero Inside: Invisible Customer Support Bruce Temkin Temkin GroupJon Swartz USA TodayKimarie Matthews Wells FargoToby Richards Microsoft Corporation


name_last: Steve Adamyk Band
name: Steve Adamyk Band
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/41838.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Steve_Adamyk_Band-I_Fought_for_the_USA.mp3
website_link: http://www.myspace.com/steveadamyk
event_category: Showcase
event_sub_category: Punk
search: Steve Adamyk Band
original_serial: event_MS11360
original_venue_serial: Easy Tiger
description:
  Interview with Exclaim! by Josiah Hughes

  As a member of the Million Dollar Marxists and Sedatives, Ottawa-based rocker Steve Adamyk is no stranger to fans of pop-laced garage punk. Most recently, Adamyk has found success with his solo project turned group the Steve Adamyk Band, who, after a string of beloved singles, are celebrating the release of their self-titled debut full-length.

  In an Exclaim! interview, Adamyk explains that the project was born out of circumstance. 'This thing has been something I've had on the back burner for my whole musical life,' he says, adding, 'Things aren't going to be slowing down any time soon.'

  Late last month, European punk imprint P. Trash followed up the group's singles with their debut album. At the same time, Portland punk label Dirtnap Records approached the band of power-pop punks for another full-length, with the Steve Adamyk Band now plotting to drop their sophomore album on the label in the fall of 2011.

  After the Million Dollar Marxists and Sedatives fizzled out, Adamyk was looking for a creative outlet for some songs he had written. 'I had all this music that I really wanted to record, so I pretty much grabbed a bunch of my friends that I've played music with over the years and used them as a backing band. We recorded a bunch of tracks. I hadn't really intended on doing much with them but one thing led to another and it turned into a full band. There were people who really wanted to release the records, and at that point I thought if we have records coming out we should play some shows. It morphed into a real project, essentially from not having anything else going on.'

  But one definite oddity with the group is their moniker. 'Initially I was a little hesitant to embrace a project that was just my name,' Adamyk explains. 'It's not something that's standard for punk rock or even any of the sub-genres at all. It could easily be confused with a singer-songwriter or folk project, which was my concern at first. Or some people could take it as something egotistical, which couldn't be further from the truth. It's my name and they're my songs but everybody in my band has a full say and it's not just me calling all the shots.'

  The Steve Adamyk Band will be available on a ten-song LP, while the CD version will be expanded with an additional ten tracks. Two of them are unreleased songs from the LP sessions, while the other eight come from the band's seven-inches.


  In addition to the recorded output, the Steve Adamyk Band have a busy touring schedule ahead. This spring, they'll perform at SXSW. From there, they'll fly to Europe for a full European tour. Then, if all goes as planned, they'll treat Canada to some touring in the summer of 2011. All of their currently scheduled dates are available below.


name_last: Professional
name: Professional
name_index: P
picture_big_url: http://img.sxsw.com/2011/films/F29600.jpg
website_link: http://www.vitabrevisfilms.com
event_category: Screening
event_sub_category: Documentary Short
search: Professional Skylar Nielsen
original_serial: event_FS11807
original_venue_serial: Alamo Lamar A
description:
  Director: Skylar Nielsen
  USA | 8 minutes


  Starring:
  Neil Youngberg, Mrs. Youngberg (his mom)


  In this short-form profile, Vita Brevis Films interviews metal-fabricator, Neil Youngberg. Shot on location in Neil's metal fabrication shop, the third generation craftsman gives a sincere overview of his life's work, dispensing hard-worn wisdom while illuminating the sobering realities of the role private business plays in an ever changing economic landscape. A deeply personal project for all involved, this short length documentary seeks to shed-light on forgotten trades and practices in an evolving America.


name_last: Henry + The Invisibles
name: Henry + The Invisibles
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/2969.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Henry_+_The_Invisibles-Soul_Shaker.mp3
website_link: http://www.henryinvisible.com
event_category: Showcase
event_sub_category: Funk
search: Henry + The Invisibles
original_serial: event_MS15056
original_venue_serial: Mellow Johnny's
description:
  Henry Roland is a singer/ songwriter/ producer and multi-instrumentalist composer who loves to live and lives to love! 

  Henry + The Invisibles is a one man band that layers vocals, guitar, bass guitar, keyboards and percussion as well as coffee-cans, pots & pans, water-jugs and other random objects creating music that sounds like it is being performed by a solid 5 piece funk outfit.

  To be more specific, the music sounds like a mix of Sly & The Family Stone meets James Brown meets Jimi Hendrix meets Prince. 

  H+TI's debut 'Onemanphunkband' EP is a groovin' collection of sticky sweet funk & soul nuggets! From the sultry soul sounds on 'My Love is 4 U' to the spank-funk riff driven guitar on 'Phunky Cup', this record was designed to make you move! What's more impressive about this EP is that not only are all the instruments played by Henry, but the producing and engineering were also the work of this one man funk band. 

  The 'Onemanphunkband' EP is now available on iTunes! 

  http://itunes.apple.com/us/artist/henry-the-invisibles/id398101094

  Other News...

  This artist was recently featured on the Future Sound of London Compilation entitled 'A Monstrous Psychedelic Bubble' - a two CD 40+ track compilation including artists like Donovan, Mahavishnu Orchestra and Miles Davis. 

  Recent activities include opening a sold-out show for Ghostland Observatory at Josabi's in Helotes, TX. 

  Henry & The Invisibles is a live show not to be missed!

  Sounds for and from the Soul...

  PEACE LOVE & PHUNK

  CONTACT HENRY @ 
  210-837-0138 
  henrybooking@yahoo.com

  Follow me: 
  facebook.com/henryinvisible
  twitter.com/henryinvisible

  www. henryinvisible.com


name_last: Inclusive Design: Creating Beautiful, Usable & Accessible Websites
name: Inclusive Design: Creating Beautiful, Usable & Accessible Websites
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/InclusiveDesignCreating.jpg
website_link: http://www.copious.co.uk
hashtag: #inty
event_category: Greater Good
event_sub_category: Dual
original_serial: event_IAP6456
original_venue_serial: Austin Convention Center
description:
  Room: Room 6AB

  Participants:
  Ian Pouncey (N/A)
  Sandi Wassmer (Copious)

  Summary
  The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but  existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.

search:
  Inclusive Design: Creating Beautiful, Usable &amp; Accessible Websites Ian Pouncey N/ASandi Wassmer Copious


name_last: Long After the Thrill: Sustaining Passionate Users
name: Long After the Thrill: Sustaining Passionate Users
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LongAfterTheThrill.tif
website_link: http://www.poetpainter.com
hashtag: #sixd
event_category: Design / Development
event_sub_category: Solo
search: Long After the Thrill: Sustaining Passionate Users Stephen Anderson PoetPainter
original_serial: event_IAP7422
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom A

  Participants:
  Stephen Anderson (PoetPainter)

  Summary
  Suffering from 'game fatigue' yet? While many sites have slapped on badges and points to make things more engaging, the companies that 'get it' have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.

  So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? We'll look at everything from game design to learning theories to neuroscience to understand what motivates--and demotivates--people over the long haul.

  NOTE: This is a follow-up to the 2010 SXSW presentation 'Seductive Interactions' where I focused primarily on initial engagement. Where that presentation discussed 'getting to first base' with our users, this one looks much farther out at how to create 'lifelong love and devotion.'


name_last: Tristen
name: Tristen
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1767.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Tristen-Eager_For_Your_Love.mp3
website_link: http://www.tristen.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Tristen
original_serial: event_MS11300
original_venue_serial: Maggie Mae's Gibson Room
description:
  A native of Chicago, Tristen left the confines of the windy city after graduating from college. She set out for Nashville where she sought out a more granular, organic music scene.  There she grafted influences from music and people she found in the city’s grittier establishments.

  She soon began recording with the help of friends, and based on the strength of a 5 song hand packaged EP sold at her many self booked tour dates and home town gigs, Tristen began to draw attention from local and national tastemakers. Paste named her a “Best of what’s Next” and American Songwriter praised her music, noting that Tristen’s “strength seems to reside in her ability to be musically versatile. Utilizing various orchestrations, Tristen weaves a glistening web of thoughtful and extremely mature melodies that tremble with undeniable power.” Back home the Nashville Scene lauded Tristen’s sound for encompassing “the sweepingly delicate Kate Bush to the ’50s pop of Sylvia Robinson of Mickey & Sylvia fame.”

  Tristen's forthcoming full-length Charlatans At The Garden Gate, is due out February 1st 2011. Tristen is also releasing a 7” for the single “Eager For Your Love” featuring the b-sides “Baby Drugs” and “Cheatin”, available now on tour at shows.


name_last: Terri Clark
name: Terri Clark
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/42404.jpg
website_link: http://www.terriclark.com
event_category: Showcase
event_sub_category: Country
search: Terri Clark
original_serial: event_MS15185
original_venue_serial: Momo's
description:
  With more than five million albums sold and nearly a dozen Top 10 hits to her credit, Terri Clark has emerged as a singular voice on the country music landscape – driving, passionate, spirited – and every bit her own woman.  A dynamic, no-holds-barred live performer – and one of the rare female country artists capable of throwing down some impressive guitar work – the Alberta, Canada native has toured with such superstars as Brooks & Dunn, Reba McEntire, and George Strait on her way to becoming a eight-time, fan-voted Canadian Country Music Association Entertainer of the Year.

  A prolific songwriter and hard-charging traditionalist, Clark spent years playing dive bars and entering talent competitions before she first hit the charts in 1995 with “Better Things to Do” and never looked back. 

  She is the first Canadian female to be inducted into the prestigious Grand Ole Opry and has received multiple CMA and ACM Female Vocalist nominations, in addition to a pair of Juno Awards and a remarkable 17 CCMA trophies.  

  For close to three years, Terri was the only woman in country music to score a #1 single when she soared up the charts with “I Just Wanna Be Mad,” one of a long string of successes including such hits as “You’re Easy on the Eyes,” “When Boy Meets Girl,” “I Wanna Do It All,” “Poor Poor Pitiful Me,” and “Girls Lie Too.”

  As songwriter, vocalist, entertainer, and personality, Terri connects with listeners in a very genuine way, at least in part because of her willingness to reach past the obvious for the real-life bottom line in her music, embracing strength and vulnerability, playfulness, sexiness, and a refreshing emotional candor.


name_last: Natural Child
name: Natural Child
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3876.jpg
website_link: http://naturalchildband.blogspot.com/
event_category: Showcase
event_sub_category: Rock
search: Natural Child
original_serial: event_MS13691
original_venue_serial: Mohawk Patio
description:
  BOB DYLAN: ROLLING STONES: BLACK SABBATH: THIN LIZZY: NATURAL CHILDZZZZZZZZZ SUMMER 2009 WEZ ATE BROWNIES HAD A VISION. HE TOLD BIG BLACK ZACK AND CALLED SETH 3 TIMES. THEY STARTED THE NASHVILLE-BASED THREE PIECE ROCK BAND CALLED NATURAL CHILD. MAYBE KNOWN AS MUCH FOR THEIR INCESSANT RAMBLING ON-STAGE BANTER AS THEIR UNPRECEDENTED PURE ROCK SOUND, NATURAL CHILD ARE OFTEN DESCRIBED AS 'THE GREATEST ROCK N' ROLL BAND IN THE WORLD', A TITLE WHICH THE TRIO HAS WORKED MERCILESSLY HARD TO GAIN...AND THEY HAVE THE BALLS TO SHOW FOR IT..... NATURAL CHILD WANT TO PLAY IN JAMAICA AND WANT TO PLAY AT THE PYRAMIDS. THEY HAVE A PLAN THAT INVOLVES JACK WHITE TO BEFRIEND KEITH RICHARDS AND BE THE OPENING ACT ON ROLLING STONES FAREWELL TOUR, THUS HAVING 'THE GREATEST ROCK N' ROLL BAND IN THE WORLD' TORCH OFFICIALLY PASSED ON TO THEM. NOT JACK WHITE. THESE GUYS LOVE TO PARTY. AND THEY LOVE TO RIDE IN THAT VAN. OH MAN. 'TAKE A BIG WHIFF AND SUCK OUR DICKS:' - SETH MURRAY. THEY ARE INFINITY CAT LABEL MATES OF JEFF THE BROTHERHOOD. THEY HAVE A FULL LENGTH RECORD OF ROCK AND ROLL COMING OUT ON 4/20 CALLED '1971' AND WILL BE TOURING AROUND THE NATION THIS SPRING AND SUMMER.


name_last: Eliza Doolittle
name: Eliza Doolittle
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/734.jpg
website_link: http://www.elizadoolittle.com
event_category: Showcase
event_sub_category: Pop
search: Eliza Doolittle
original_serial: event_MS14561
original_venue_serial: Cedar Street Courtyard
description:
  In the charming video for her first U.S. single, “Rollerblades,” Eliza Doolittle, a lanky, saucer-eyed brunette in a white tank top and denim short shorts, cycles leisurely around New York’s Lower East Side. A boy from her past appears to tie a bunch of bright blue balloons to the back of her bike, disappears, then reappears with her on a sofa on the sidewalk, then evaporates again before reappearing to buy her an Icee, after which Doolittle leaves him in the dust, jumping into a shopping cart with her girlfriends and riding off into a perfect Manhattan afternoon.

  “The boy in the video is a bit unreliable the way he keeps popping in and out,” Doolittle explains, “so it’s kind of a metaphor for him not knowing what he wants. In the end I realize that I need to move on from that and get on with my life.”

  If only we could all live in Eliza Doolittle world. The Cass Bird-directed clip, which also shows Doolittle frolicking joyfully in the cooling spray from a busted hydrant, 
  manages another neat trick. It beautifully captures the idyllic feeling of being young and carefree on a summer’s day —  a mood that saturates the 22-year-old London-born singer and songwriter’s self-titled debut album, which was released in the U.K. in July and will be released Stateside in 2011. Doolittle has already created a buzz across the Atlantic with her breezy singles “Skinny Genes” and “Pack Up,” the latter of which climbed to No. 5 on the UK Singles Chart and has been a mainstay in the Top 10 for months. The album was certified gold in the U.K. within four weeks of its release.

  The album’s appeal is rooted in Doolittle’s rich, feel-good vibe of the music, which she co-wrote with a host of top-notch songwriters and producers, including Greg Kurstin (Sia), Steve Chrisanthou (Corinne Bailey Rae), the late Jonny $ (Kylie, Massive Attack), and Craigie Dodds (Amy Winehouse). Vintage sounds from the ’60s and ’70s are merrily mined and wed to buoyant melodies informed by classic pop, old soul, ska, folk, and even good old-fashioned barbershop quartet, creating something with a happy-go-lucky retro feel, but still indisputably youthful and fresh. 

  “’Rollerblades was the first song I wrote, and I knew I had something special with the sound,” Doolittle says. “It’s got something to it that I hadn’t quite heard before, so when it came time to write the whole album, I made sure I put my stamp on it with that sound no matter which producer I was working with.” 

  “Pack Up” boldly raids the chorus of the George Henry Powell marching song “Pack Up Your Troubles In Your Old Kit Bag” and repurposes it to startling effect, creating a dance-hall ode to the joys of being the eternal optimist. “Money Box” is an orchestrated rant against senseless materialism, with Doolittle touchingly insisting “I don’t need no cash machine…all I need’s right here, right here with you my dear.” “Police Car,” a down-tempo lament swaddled in melancholy woodwind, is about Doolittle getting herself in trouble with her bluntness. “I do regret my mouth sometimes,” she says, “but then I think, ‘Well, that’s what I think, it doesn’t matter.’ But maybe I’m still learning!”

  Her disarming frankness and tart observations are actually her strong suits. “Skinny Genes” is “a cheeky song about a really annoying boy who has no good qualities, except for one really good one,” she says, while “Nobody” dismisses the cheap lure of fame with a simple question: “What’s wrong with being a nobody?” “Everyone's got a dark side, but mine definitely isn't the first thing you notice about me,” she says. “So it was important to me to be in touch with my personality through the music, and I think this album really shows that.”

  Raised by a piano-playing dad and singing mom, Doolittle has been writing songs since she was 12. “I told my mum that I wanted to be a singer and she told me to start writing because that’s where the money was,” Doolittle says with a laugh. “I love the writing aspect of what I do. That fulfilling feeling of finishing a song is just incredible. It’s like making babies. I mean, I'm sure when I have a real baby it will be a stronger feeling than this, but creating a song is like giving birth. Though perhaps not quite as painful.” Her precocious songwriting talent soon got her noticed, and Doolittle signed a publishing deal at 16. As she matured, her songs began to flower into the magical blooms they are today. Although she is a diehard fan of classic pop, and cites the Beach Boys, The Kinks, and Stevie Wonder as influences, Doolittle doesn’t see herself fitting in to a cut-and-dried pop mold. 

  “I’d like to be a pop musician in the proper old school vein of pop when there weren’t any different genres like there are now; it was all just pop music,” she says. “I just want to write songs people can sing along to. I can’t think of anything more exciting than traveling the world and playing to audiences and having them sing your words with you.”


name_last: Medium Cool: 4 (not so) Shorts
name: Medium Cool: 4 (not so) Shorts
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F31344.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Medium Cool: 4 (not so) Shorts Various
original_serial: event_FS11561
original_venue_serial: Alamo Ritz 1
description:
  Director: Various
  VARIOUS | 96 minutes


  Clear Blue
  Director: Lindsay MacKay
  Simon gets his first job at a community swimming pool. His morning shifts takes an unexpected turn when he meets an old woman with a deep and dangerous secret.

  John's Gone
  Directors: Josh Safdie & Benny Safdie
  He is punch drunk (not with love) but something far more strange and lost. One can only say John's Gone.

  Join the Dots
  Director: Jessica Lux
  A new girl at St. Andrews University discovers a world of preppy girls who dream of strategically seducing fellow student Prince William. Isolated, she finds hope in a mysterious boy who wears a silver jacket.

  Scenes From The Suburbs
  Director: Spike Jonze
  Director Spike Jonze teams up with Arcade Fire to create a thirty-minute short film inspired by their critically acclaimed album, The Suburbs, and its themes of war and coming of age in suburbia.


name_last: Liturgy
name: Liturgy
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/746.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Liturgy-High_Gold.mp3
website_link: http://myspace.com/liturgynybm
event_category: Showcase
event_sub_category: Metal
search: Liturgy
original_serial: event_MS11537
original_venue_serial: Emo's Jr
description:
  Brooklyn based Liturgy is Hunter Hunt Hendrix, Greg Fox, Tyler Dusenbury, and Bernard Gann.  Aesthethica, their second album and third release, shows the band exploring, in greater depth, themes initially touched on by their critically acclaimed debut album, Renihilation.  The band used every instrument, literal or figurative, to produce meaning and intensity, disregarding the genre boundaries of black metal, hardcore and experimental music.

  On Renihilation, Liturgy made use of simple song structures, and concentrated on sustaining a blindingly high intensity level from start to finish.  Aesthethica, a more controlled and polyvalent effort, finds the band operating at multiple levels and using more varied forms.  The music is both elaborately crafted and chaotically performed.  Songs often begin in the form of a simple chant or hypnotic abstraction, then evolve into something dense and complex.  A constant sensitivity to the states of attention that different musical patterns activate and foster, yields a paradoxical result: the more complex the music, the simpler the message.  Cycling through the fundamental modes of being: stasis, chaos, repetition and entelechy, Aesthethica is a metaphorical exercise in affirmation.

  The record is a unified whole.  A major concern, sonically and lyrically, is the question of what it is to be meaningful, and how intensity relates to emotion or affect.  Many of the songs activate and manipulate cliches relating to heroism, tragedy, hope, and so on by connecting black metal techniques to the spirit of film score writing (Vangelis, Badalamenti) and post-Romanticism (Scriabin, Sibelius).  'High Gold' presents a vision of apocalypse, 'Harmonia' presents a judgment on the meaning of life, and so on.  The resulting collection of songs, at once, embodies and transcends these tropes.  The music is supersaturated with lofty melodies and lyrics, bursting with frenzied execution, and builds to a boiling point of chaos, distorting all meaning and distilling to reveal the raw core of pure sonic joy.  Liturgy surrounds these fractured islands of meaning with a sea of a-signifying ritual repetition and sound (Branca, Sleep, Lightning Bolt).   Tear at the seams of the straitjacket of ordinary life, release the energy from the field of potentiality that it binds, enter the realm of the good and the beautiful, so commands Aesthethica.

  Highly technical musicianship, poetico-mystical gesturing, and a minimal directness; all singular elements, whose interactions and reactions are contained in and bursting from a black metal framework. Revelatory contrasts presented in an intensely physical performance whose energy is palpable and whose abatement is as illuminating as its arrival.


name_last: Hamlet's BlackBerry: Liberate Yourself From Digital Addiction
name: Hamlet's BlackBerry: Liberate Yourself From Digital Addiction
name_index: H
event_category: Greater Good
event_sub_category: Solo
original_serial: event_IAP000017
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  William Powers (HarperCollins Publishers)

  Summary
  The ground is shifting in digital culture – and the paradigm, too – as we realize staring into screens 24/7 is a lousy idea. It’s time to quiet our minds, focus, go deep. But how? Luckily, human beings have been here before, and we can learn from the past. Surprising digital life-lessons from Plato, Shakespeare, Ben Franklin and Thoreau.

search:
  Hamlet's BlackBerry: Liberate Yourself From Digital Addiction William Powers HarperCollins Publishers


name_last: Apex Manor
name: Apex Manor
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/666.jpg
website_link: http://www.apexmanor.com/
event_category: Showcase
event_sub_category: Rock
search: Apex Manor
original_serial: event_MS12472
original_venue_serial: The Parish
description:
  On January 25, Merge Records released The Year of Magical Drinking, the debut album from Apex Manor.

  Ross Flournoy founded Apex Manor after the 2009 demise of The Broken West. Named after his Los Angeles zen place, Apex Manor was the idyllic apartment of his close friend and long-time collaborator Adam Vine.

  Having relocated from the Silver Lake neighborhood of Los Angeles to Pasadena, Flournoy was enjoying suburban tranquility, but his car wouldn't start and he found himself isolated. He whiled away the days cleaning the house, sitting on the porch, and splitting tallboys with the gardeners who worked nearby. And battling a case of writer's block.

  Enter an unlikely source of inspiration: an online songwriting contest. NPR's Monitor Mix was soliciting original songs from readers, giving the prospective songwriter one weekend to write, record, and submit. Flournoy decided to give it a go and set about writing and recording at home. At least he would be doing something with his time. The song, Under the Gun, turned out to be about the process itself.

  Now feeling inspired for the first time in months, Flournoy began writing at a feverish clip, penning more than 25 songs, nearly a third of which were co-written by Adam Vine. Flournoy then teamed up with former Broken West bandmate Brian Whelan to record some proper demos, and Apex Manor was born.

  The Year of Magical Drinking was recorded at three different studios around LA and was produced by Dan Long (Film School, Local Natives) and Brian Whelan.


name_last: Skipp Coon
name: Skipp Coon
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/45106.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Skipp_Coon-4.28.1967.mp3
website_link: http://www.tibbit.bandcamp.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Skipp Coon
original_serial: event_MS11817
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Skipp Coon (Joecephus Martin) is academically astute and kind of street savvy. He has to be. He's from south Jackson--not the hood, not the burbs. The best and worst of both worlds. This Mississippian's music is a by-product of his state's history. His lines are witty and dark, and sincere and powerful. His message is thought-provoking and socially conscious. All of these combine to show his experiences and views about the political, societal and economic climate. Skipp's musical ambition is to make music that allows his listeners to think and not feel alone in their struggles.


name_last: Automatic Loveletter
name: Automatic Loveletter
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3011.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Automatic_Loveletter-Heart_Song.mp3
website_link: http://www.myspace.com/automaticloveletter
event_category: Showcase
event_sub_category: Rock
search: Automatic Loveletter
original_serial: event_MS11695
original_venue_serial: 512 Rooftop
description:
  Automatic Loveletter

  Juliet Simms - Rhythm Guitar, Vocals
  Tommy Simms - Guitar
  Clint Fowler - Bass
  Ryan Metcalf - Drums

  Take a cosmos full of confidence, a fist full of defiance, a potent set of lungs alongside a rollicking band and Juliet Simms, better known to the world over as Automatic Loveletter, is unflinchingly kicking down music industry doors and commanding instant attention. Equal parts Pink and Foo Fighters, crossed with Heart or Joan Jett for the Now generation, the singer/songwriter’s vehicle to stardom is absolutely unstoppable as her sassy and seductive new CD Truth or Dare so boldly articulates. 

  “The title comes from the fact that I’m completely honest when I’m writing my lyrics and I don’t hold back saying what I want to say,” shares the unquestionably authentic Simms. “My stories are inspired by actual events, and when it’s set to music, you can see my daring side that’s always taking risks and pushing it to the edge. The way I live my life is very spontaneous. I say and do what I want and I don’t really have any boundaries. This record really came because of the way I lived life for the past eight years of trying to get signed, getting signed, writing a record, leaving a label, writing another and releasing it under a new deal. I’ve toured throughout it all and it’s been one big game of Truth or Dare.”

  After moving back to Los Angeles from Tampa at age 16 and making the demo and performance rounds, the California native signed with Sony by age 19, releasing the Recover EP exclusively to Hot Topic in 2008, followed by 2009’s self-titled iTunes EP. Along the way, Automatic Loveletter logged in countless miles on the road, sharing the stage with Secondhand Serenade, Cute Is What We Aim For, From First To Last, Say Anything, Between the Trees and Craig Owens, plus prominent performances at Bamboozle and Bamboozle Left and the Vans Warped Tour.

  “We started touring in two separate cars with all the instruments packed in and we were literally sleeping on keyboards,” the ferocious front woman recalls. “From there, we moved up to a Ford Excursion, then to a van pulling a trailer and eventually got some tour support. We started making actual fans and getting on major tours, which allowed us to earn our stripes and see our dreams come true.”

  Not only is Truth or Dare the ultimate testament to that perseverance, but it finds Simms entering her 20s with more experience under her belt than many seasoned veterans. Prior to the record, Automatic Loveletter embarked on a club tour alongside Matthew Good Band and will reprise a slot on Warped throughout the summer of 2010. All the while, audiences have swelled beyond measure, bridging generations and scenes thanks to an unrelenting onslaught of no holds barred rock n’ roll rebellion. 

  “It’s seriously all over the map, to young girls and young guys, to everybody in their 20s,” Simms observes. “But then my most recent tour with Matthew found us playing at a lot of 21 and over venues, which meant the crowds were older, sometimes even in their 40s and 50s, but we were able to win them over and sell tons of merch. We can play for everybody because the goal behind the songs was to be timeless from the start.”

  Such is the case throughout the dozen tracks packed therein, including the jarring and candidly autobiographical “Story of My Life,” the growling “Let It Ride” and the pleading alt-pop powerhouse “Don’t Let Me Down.” “Fade Away” is one of Simms’ personal favorites, if only because she vulnerably vents her fears and insecurities, in turn, encouraging fans of all ages to do some soul searching and come out with increased assertiveness. Add in the pummeling lead single “Heart Song,” complete with its militant guitars and call and response chorus, and Truth or Dare doesn’t just expose Simms’ diary to the most revealing extent, but will surely cause fans to reflect on their own existence. 

  “I want the reaction to be automatic whenever you hear the songs come through the stereo speakers,” Simms sums up of the group’s moniker, which was originally inspired by the lyrical love letters she wrote to ex-boyfriends. “I just love writing songs and I look forward to it like a fat kid looks forward to the chocolate cake in the fridge! I can’t stop thinking about it to the point where I wake up in the middle of the night with a melody in my head and I can’t fall back asleep until I get it down. I’m exactly who I am on stage as I am off stage and I basically eat, breathe and sleep music to the point where I want to create it for the rest of my life.”

  # # #

  For more information, please contact Another Reybee Productions
  info@reybee.com


name_last: The Honeymoon Thrillers
name: The Honeymoon Thrillers
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/40106.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Honeymoon_Thrillers-SALLY_DON'T_BE_SO_MAD.mp3
website_link: http://www.thehoneymoonthrillers.com
event_category: Showcase
event_sub_category: Rock
search: The Honeymoon Thrillers
original_serial: event_MS13647
original_venue_serial: Maggie Mae's Gibson Room
description:
  There is something to be said for taking the old and making it new. With their self titled debut album The Honeymoon Thrillers have done that very thing.
  Drawing on influences from The Beach Boys and Elvis to The Clash and The Strokes, it is no wonder THT have developed a sound all their own.

  In the winter of 09' lead singer Nathan Barlowe decided it was time to do something different. 'I was listening to old records and just remembered growing up how simple and moving that music was that my dad and uncles would play,' Barlowe says, 'I sat down and wrote a song a day for 10 days and felt like that was the record.' After a 'happy accident', THT's sound was born. Nathan was recording the first demo tracks to what would become the album when he accidentally left a distortion pedal on. 'I realized I had never really heard anything like what was happening. It was retro and modern all at once.'

  He immediately began searching for the right pieces to form the new band. After adding brother Cary Barlowe on lead guitar, old friends Chris Boyle (bass), Jared Byers (drums), and Josiah Holland (keys), the sound and vision of THT were coming together. Chris Grainger was brought on as producer and the band immediately went into the studio to start recording the album. 'We really just wanted to capture the sound of the band as it was, and let the songs speak for themselves,' Grainger says. 'There was no trickery or studio magic. We used 3 mics on the drums and one in the hallway all recorded in mono. Everything was done at lightning speed just to get it down as it was.' The album was mixed by Grammy winning engineer Vance Powell (White Stripes, Raconteurs, Dead Weather).

  The result of capturing these songs 'as they were,' has resulted in a stunning debut that is light and dark all at once. The first track and first song written for the project 'Shine' makes you feel as if you are on a beach in 1959 as the sun darts in and out of storm clouds. 'Modern Love' evokes feelings of the familiar and the unknown, while 'Paper Tiger' is a motorcycle ride at breakneck speed.  The songs themselves are quite possibly what would have happened if The Everly Brothers grew up listening to The Smiths.


name_last: The Nerdist with Chris Hardwick - Live Podcast Taping
name: The Nerdist with Chris Hardwick - Live Podcast Taping
name_index: N
event_category: Comedy
event_sub_category: Various
search: The Nerdist with Chris Hardwick - Live Podcast Taping Chris Hardwick Fishladder Media
original_serial: event_OE00355
original_venue_serial: Esther's Follies
description:
  Participants:
  Chris Hardwick (Fishladder Media)

  Summary
  Actor, DJ, & host extraordinaire Chris Hardwick goes live at SXSW with his award winning podcast, usually recorded in the homes of notable comedians or entertainers, is sure to have you lol-ing.


name_last: Scratching Your Personal Projects Itch
name: Scratching Your Personal Projects Itch
name_index: S
website_link: http://capwatkins.com
hashtag: #scratchyouritch
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Scratching Your Personal Projects Itch Cap Watkins FormspringRichard Crowley DevStructure
original_serial: event_IAP5429
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Cap Watkins (Formspring)
  Richard Crowley (DevStructure)

  Summary
  Have you ever had an idea for a great product, but thought any of the following: 'I don't have enough time to work on this and keep my full-time job.' 'I don't have the dev/design/business skills to make this on my own.' Come hear from two people who have each figured out their own unique ways around these (and other) challenges. From the designer with zero development skill, to the developer who freelances to fund their own project, to the developer who focuses full-time on scratching his own itch, this panel runs the gamut for dreamers of all shapes and sizes. Hear what's worked for us and what could work for you!


name_last: War Stories
name: War Stories
name_index: W
hashtag: warstories
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP990173
original_venue_serial: Austin Convention Center
description:
  Room: Room 16B

  Moderator:
  Phil Costello (Red Light Management/tbd records)

  Participants:
  Alexandra Patsavas (Chop Shop Music)
  Josh Rosenfeld (Barsuk Records)
  Lyle Hysen (Bank Robber Music)
  Scott Cresto (Chrysalis Music Group)

  Summary
  The music in each film, each television series is unique in the problems that arise. Get some insight on the real deal making and convoluted creative process behind getting artists placed in film and tv projects. From script to soundtrack, the road is a interesting series of decisions that almost never stick. A small cadre of music publishers, label owners, managers and music supervisors will be telling stories that they probably shouldn't, tales that usually pop up after the fourth glass, and how they handled or didn't handle the issues they were presented.

search:
  War Stories Alexandra Patsavas Chop Shop MusicJosh Rosenfeld Barsuk RecordsLyle Hysen Bank Robber MusicScott Cresto Chrysalis Music GroupJohn Bissell Mothlight Music IncPhil Costello Red Light Management/tbd records


name_last: Speed Sets Curated By Sounds Australia and New Zealand
name: Speed Sets Curated By Sounds Australia and New Zealand
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/AUS.jpg
event_category: Gear Alley
event_sub_category: Various
search: Speed Sets Curated By Sounds Australia and New Zealand
original_serial: event_OE00527
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  New for 2011, SXSW brings you Speed Sets- short, down and dirty shows by official showcasing bands. Each day Gear Alley Expo will feature six bands, specially selected by a curating entity. The bands will share the latest and hottest gear made by our exhibiting manufacturers, and play for ten minutes each. Speed Sets are an exciting way to see several bands play in one place, as well as meet our presenting partners. Oh yeah, did we mention drink tickets?

  Featuring: 
  4:00-Street Chant (Mount Roskill, NZ);
  4:20-Washington (Melbourne, AUS);
  4:40-The Chevelles (North Freemantle, AUS);
  5:00-Battle Circus (Auckland, NZ);
  5:20-DZ Deathrays (Brisbane, AUS)


name_last: Shad
name: Shad
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2074.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/SHAD-Rose_Garden.mp3
website_link: http://www.shadk.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Shad
original_serial: event_MS13957
original_venue_serial: Fuze
description:
  Juno Award and Polaris Prize losing hip hop artist, Shad (aka Shadrach Kabango) is doing okay as a Canadian rapper. He makes albums. They've been fine.  He plays shows. They're okay too.


name_last: Undefeated
name: Undefeated
name_index: U
picture_big_url: http://img.sxsw.com/2011/films/F31046.jpg
website_link: http://www.undefeatedmovie.com
event_category: Screening
event_sub_category: Documentary Feature
search: Undefeated Dan Lindsay, T.J. Martin
original_serial: event_FS11508
original_venue_serial: Alamo Lamar B
description:
  Director: Dan Lindsay, T.J. Martin
  USA | 110 minutes
  Sunshine, Sachs and Associates


  Set against the backdrop of a football season, UNDEFEATED is a coming-of-age vérité documentary centering on three underprivileged student-athletes from inner-city Memphis and an unexpected volunteer coach who struggles to provide them with the discipline, resources and inspiration they'll need to not only overcome their bleak surroundings, but also to win the first playoff game in the high school's 110-year history.


name_last: Social Location Marketing
name: Social Location Marketing
name_index: S
website_link: http://www.theincslingers.com/blog
event_category: Book Reading
event_sub_category: Book Reading
search: Social Location Marketing Simon Salt IncSlingers
original_serial: event_IAP5632
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Simon Salt (IncSlingers)

  Summary
  Social Location Marketing is the latest in a long line of Social Media 'shiny new objects' but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer?
  Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.


name_last: Disco Doom
name: Disco Doom
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/45303.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Disco_Doom-The_Cabin.mp3
website_link: http://www.myspace.com/discodoom
event_category: Showcase
event_sub_category: Rock
search: Disco Doom
original_serial: event_MS10865
original_venue_serial: BD Riley's
description:
  Disco Doom is a european band from Zurich/Switzerland which exists since over 12 years and plays adventurous indie rock. Core of the band are Anita Rufer and Gabriele De Mario playing with different musicians.Their newest record Trux Reverb (out 1st of march 2011 on The Static Cult Label) was recorded last year in Seattle after a 3 month/60 shows tour across the United States opening for Built to Spill. It's a guitar, a bass, a drum and a voice on a hard fiction road, playing this unique music totally stripped down to the bone. A roaring experimental, percussive and sonic sound experience, recorded by Jim Roth (Built to Spill).


name_last: Kick off Party at SXSW 2011 – Hosted by TechSet
name: Kick off Party at SXSW 2011 – Hosted by TechSet
name_index: K
event_category: Party
event_sub_category: Various
search: Kick off Party at SXSW 2011 – Hosted by TechSet
original_serial: event_OE00309
original_venue_serial: Enzo
description:
  Every year, Techset opens SXSW Interactive with the must-attend party of the year.  Everyone says you're a rock star, so bring it...this year's theme is 'Living Rock Stardom' so dress the part and show us how it's done.
  Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock


name_last: Maneja Beto
name: Maneja Beto
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/517.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Maneja_Beto-El_Abrigo.mp3
website_link: http://www.manejabeto.com
event_category: Showcase
event_sub_category: Rock
search: Maneja Beto
original_serial: event_MS11348
original_venue_serial: The Ghost Room
description:
  AUSTIN, TX- The “Indie En Espanol” group Maneja Beto needs to be included in the international discourse of good music, so rather than bore you with hype and why you should finally pay attention to this band- the band guys are going to “speak” collectively about who Maneja Beto is and what this new record Escante Calling (out on Lengua Marron/Cosmica Records Oct. 19th) is all about:

   “El chiste es hacer ruido”, we would say when we first came together over eight years ago – meaning, let’s just make noise together, create, throw caution to the wind… In part, this has been a guiding axiom for us. We never searched for a sound, it, instead, found us – though in some senses it was undeniably linked by geography, our heritage, our politics, and the soundtracks of our past and present lives. It can be said, with a fair amount of certainty, that up through the present, our music has been a reflection of who we are – rockers and soneros, Mexican and American, anchored in traditions bigger than us- yet always innovative. There is truly a deep well of influences that is folded into what we do – border cumbia to the smiths; huapango to synth-pop. And this is certainly the case on this latest record, Escante Calling.  

  The material for this album is reflective of two solid years of writing and speaks to where we've come in sharing and working together. The songs themselves are some of the most unique, textured, and beautiful we've ever produced – it is quite an alchemy. We, in may ways, crafted a distinct and shared language of songwriting and arranging for this record – giant drumming met with whispered, quivering refrains; banda-like clarinets preceded by reverb choral chants; postmodern huapango lament coupled with hard-hitting disco sex. It is a sonic tapestry that is woven with stories of loss, unrequited love, death, obsession, lust, and war and its discontents. 

  This record is an honest document of who we are at this moment in time and space. Simple as that. It need not symbolize anything greater than that, though we do hope it resonates with people across cultures and languages.  As the title suggests, it is an Escante (rare or limited) Calling – for “us/you/we” to convene, share, and listen.  

  Maneja Beto shifts, breath, hibernates and at the moment is en espera (in waiting), anticipating the next step, moment, experience… We trust people feel the same when they listen to the record… that the spaces in between songs are marked by apprehensive breaths in anticipation of what is next, for there are many roads ahead. 

  Maneja Beto’s members are a close-knit group of friends and artists who are Austin Politicos, Teachers, Mecanics, Technicians and in the latest development- Alex Chavez or should we say DR. ALEX CHAVEZ just earned his Ph.D. in Anthropology from the University of Texas at Austin with a concentration in folklore and public culture and holds doctoral portfolios in Mexican American Studies and Cultural Studies. Presently, he is a visiting fellow of the Institute for Latino Studies (ILS) at the University of Notre Dame where he is focused on both publishing article-length manuscripts and teaching courses cross-listed with anthropology, American Studies, and music. 

  We know that this isn’t your usual bio, but this isn’t your usual band, and this isn’t your usual Latin Alternative music. Take the time to listen up because this is a “Calling”….


name_last: The Might Could
name: The Might Could
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/2297.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Might_Could-Stone_Colossus.mp3
website_link: http://www.myspace.com/mightcouldrva
event_category: Showcase
event_sub_category: Rock
search: The Might Could
original_serial: event_MS14969
original_venue_serial: Barbarella
description:
  When a star burns as brightly as it did for Virginia's Alabama Thunderpussy, it's not surprising that it might take a while for the ashes to cool enough to get close.  That probably explains why it's taken Erik Larson so long to put together a proper new band.  Two solo albums, countless side projects and a whole lot of patient waiting from fans finds a whole new beast ready to rise from the ashes.  Emerging from the cloud of black soot and flames left by Alabama Thunderpussy and Face Down In Shit, respectively, is the Might Could.  Just a couple of good old southern boys who set out to 'follow the riff' and they take us all along for the ride.

  Formed in early 2009 by Ryan Wolfe (drums) and Erik Larson (Vocals/Guitar), the Might Could easily filled the void left by the implosion of their respective bands and quickly established themselves as local favorites in their new home of Richmond Va.   Rounded out by the thundering bass of  'The Rob' Gouldman and the ever-so-tastefully blazing guitar of TJ Childers, the quartet have set out upon the task of bringing their unique brand of southern styled, metal-tinged rock to the masses ever since.

  On their debut, self- titled album for Small Stone Records, the band showcases their ability to bring the listener into the world of the Might Could.  A world of front porch moonshine, crazy southern women and back alley scrapping. All the while providing a soundtrack to the madness that keeps you wanting more. No pretense, no bullshit, this is just the Might Could.


name_last: Jez Jerzy (George the Hedgehog)
name: Jez Jerzy (George the Hedgehog)
name_index: J
picture_big_url: http://img.sxsw.com/2011/films/F31472.jpg
event_category: Screening
event_sub_category: Narrative Feature
search: Jez Jerzy (George the Hedgehog) Wojciech Wawszczyk, Jakub Tarkowski, Tomek Lesniak
original_serial: event_FS11604
original_venue_serial: Alamo Lamar B
description:
  Director: Wojciech Wawszczyk, Jakub Tarkowski, Tomek Lesniak
  POLAND | 90 minutes


  Starring:
  Borys Szyc, Maria Peszek, Maciej Maleńczuk, Sokół, Michał Koterski


  Jez Jerzy is a skateboarding hedgehog who likes to drink beer and fondle breasts.  He finds it hard to pursue his passions, however, while being tormented by neo-nazi skinheads, mad scientists and a drooling, flatulent clone of himself.


name_last: Flip the Funnel: Retention is the New Acquisition
name: Flip the Funnel: Retention is the New Acquisition
name_index: F
website_link: http://www.powered.com/
event_category: Book Reading
event_sub_category: Book Reading
search: Flip the Funnel: Retention is the New Acquisition Joseph Jaffe Jaffe LLC
original_serial: event_IAP6675
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom G

  Participants:
  Joseph Jaffe (Jaffe LLC)

  Summary
  What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.


name_last: Diplo
name: Diplo
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F21578.jpg
website_link: http://www.HelloWingYeeWu.com
youtube_link: http://www.youtube.com/watch?v=DaMXT9OZM9k
event_category: Screening
event_sub_category: Documentary Short
search: Diplo Wing-Yee Wu
original_serial: event_FS11823
original_venue_serial: Alamo Lamar C
description:
  Director: Wing-Yee Wu
  USA-SWEDEN | 10 minutes


  Starring:
  Wesley Pentz


  We join Wesley Pentz – a.k.a. DJ Diplo and part of Major Lazer soundsystem – for one day at the annual Philadelphia block party of record label Mad Decent. In a candid portrait of an artist otherwise better known for Mad Decent’s madcap antics, Diplo shares his thoughts on people, culture and traveling - as well as what he would do should he stop making music.


name_last: Lolita No.18
name: Lolita No.18
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1265.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lolita_No.18-Kimi_GA_Buki.mp3
website_link: http://www.lolita18.jp/
event_category: Showcase
event_sub_category: Punk
search: Lolita No.18
original_serial: event_MS12687
original_venue_serial: Elysium
description:
  Lolita No.18 is an all-girl Japanese indie punk band.  They have played at 1st  and 2nd SXSW Japan Nite in 1996 and 1997.They have toured all over the US, Europe and Asia.   Joey Ramone produced their 4th album and Toy Dolls, Olga produced the next one.


name_last: Maxim Ludwig & The Santa Fe Seven
name: Maxim Ludwig & The Santa Fe Seven
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/992.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Maxim_Ludwig__and__The_Santa_Fe_Seven-Big_Black_Train.mp3
website_link: http://www.maximludwig.com
event_category: Showcase
event_sub_category: Alt Country
search: Maxim Ludwig &amp; The Santa Fe Seven
original_serial: event_MS11198
original_venue_serial: The Ale House
description:
  In California, Maxim Ludwig lives surrounded by the ghosts of the “Gone West” migration. Though barely broken into his 20s, Ludwig embraces folk music of eras past, and his songs seem drunk-honest in their depiction of an uncertain life in a temporary town. Whether he is crooning over lap steel, piano, or violin, the young musician’s lyrics channel the feelings of rambling desperation that inspired such greats as Hank Williams. Confessing, “I became heavily obsessed with words,” Ludwig’s songs unveil themselves like good literature, and string the listener along with equal parts suspense and intrigue. Maxim eventually released an album, and later picked up a full band to become Maxim Ludwig and the Santa Fe Seven. The band would have you believe they are touring to earn another sip of warm whiskey and another story to tell; they may not be far off the mark. With their cool confidence and coiled-snake energy, it is hard to believe otherwise.


name_last: Thao with the Get Down Stay Down
name: Thao with the Get Down Stay Down
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3753.jpg
website_link: http://thaomusic.com
event_category: Showcase
event_sub_category: Rock
search: Thao with the Get Down Stay Down
original_serial: event_MS13407
original_venue_serial: Antone's
description:
  Thao and the ever-versatile Get Down Stay Down (Adam Thompson on bass, keys and additional guitar, and Willis Thompson on drums and percussion) return with the follow up to their critically lauded and riotously applauded previous album, 'We Brave Bee Stings and All', the breakout success and best-selling record of 2008 for Kill Rock Stars.  With super-producer and friend Tucker Martine (The Decemberists, Bill Frisell, Spoon) again at the helm, Know Better Learn Faster perfectly captures the band as their more mature, tastefully raucous, tastefully subdued and musically adventurous selves.  Honed, trimmed and tightened over the last year and a half of constant touring, the now-trio delivers Thao's cleverly crafted and emotionally evocative songs with vibrant, innovative instrumentation, incredible energy and a still-acutely-solid sense of what sounds good.  The new batch of songs spans all genres and influences, all the while staying faithful to their distinct style, sharp wit, and the infectious and enamoring exuberance of their renowned live shows.

  But the band can be serious too.  Know Better Learn Faster is in many ways a boisterous, frenzied, and resigned break-up record, and with that territory comes a few songs wherein Thao does not employ her trademark method of juxtaposing brighter melodies with melancholic content.  'A few of these are just straightforwardly sad.  Sometimes there's not much room to mince words and music when you feel like shit,' she says.

  The diverse and wide-ranging songwriting only helps to showcase the trio's formidable musicianship: all members have stepped up and expanded their repertoires to fill out the trio's sound.  To further help the cause, the band was thrilled and humbled to enlist album guests Andrew Bird, Eric Earley of Blitzen Trapper, Laura Veirs, Horse Feathers, Steve Berlin of Los Lobos, Jenny Conlee of The Decemberists, and close friend and new 4AD artist Tune-Yards. 

  Know Better Learn Faster is a deeply felt, honestly rendered audit of the end of one or any number of relationships.  Thao says: 'We are thankful for the opportunity to have explored and then purged all crippling tensions and anxiety inherent in such dramas and hope you enjoy the scrappy by-product.'

  ***

  'Packs a subtle punch, sweet but not sappy.' - Spin

  'Elliptical lyrics, bright guitar work.' - The Wall Street  Journal 

  'Worn down by the endless pitfalls of romance? Thao Nguyen most definitely is not.'  Time Out New York

  'Like tea and honey spiked with a healthy shot of whiskey.'  Elle


name_last: DeVotchKa
name: DeVotchKa
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/1869.jpg
website_link: http://www.devotchka.net
event_category: Showcase
event_sub_category: Rock
search: DeVotchKa
original_serial: event_MS14231
original_venue_serial: Lustre Pearl
description:
  For more than a decade, DeVotchKa has been melting its sweeping
  collection of influences into an authentic and totally original blend
  of rock 'n' roll. With the release of the band's fifth album, '100
  Lovers' (Anti-, February 2011), the band has headed back to the
  romantic influences of the Arizona desert with producer Craig
  Schumacher (Calexico, Neko Case) to create a compendium of short
  stories inspired by the varied moments the band experienced since the release of A Mad & Faithful Telling (Anti-, 2007).

  Like many bands, DeVotchKa spent much of their early years traveling
  the highways and byways searching for gigs and a musical direction. As time went on, the band began to foster important musical
  collaborations with the unequivocal Calexico and the seminal gypsy
  punks Gogol Bordello. International tours with Gogol and recordings
  with Calexico have helped spread the band’s sound around the globe.

  DeVotchKa's first big break happened when Nic Harcourt, former music director for KCRW, introduced his listeners to a then unknown rock band of worldly sounds on his daily radio show, 'Morning Becomes Eclectic'. Valerie Faris and Jonathan Dayton, who were listening that day, stumbled upon the sound for their movie, 'Little Miss Sunshine'. A critical and box office hit, the film was nominated for the Best Picture Oscar and, for DeVotchKa's soundtrack, a Grammy. The little gypsy wedding band from Denver was suddenly known all across the nation, playing large venues and major music festivals, including Coachella, Bumbershoot, Lollapalooza, and Mile High Music Festival. After years of toiling in obscurity, the band was selling out shows at the Fillmore in San Francisco and First Avenue in Minneapolis, with breakout performances at Bonnaroo and Austin City Limits Music Festival. The love spread to Europe, which has become a yearly destination for the band.

  '100 Lovers' is the album DeVotchKa had always wanted to make. 'How it Ends' was recorded and mixed in only nine days, mainly due to lack of funds. On 'A Mad and Faithful Telling,” the band had more time and conducted complex arrangements and experimental recording techniques. For '100 Lovers', DeVotchKa spent over a year defining their sound, taking multiple trips to the desert studio to craft twelve new recordings. The final product is the bands strongest album to date, filled with songs fans will love, songs to draw in new listeners, and exciting numbers that fit nicely into their rousing live sets. Guests on the album include members of Calexico and Mauro Refosco, David Byrne and Thom Yorke’s go-to percussionist. With a full tour lined up for the spring and dates booked all over the world, 2011 is gearing up to be the biggest year for DeVotchKa yet.

  DeVotchKa is:
  Nick Urata: Vocals, guitars, Theremin, trumpet, piano
  Jeanie Schroder: acoustic bass, sousaphone
  Shawn King: drums, percussion, trumpet
  Tom Hagerman: violin, viola, accordion, piano


name_last: Live at Preservation Hall: Louisiana Fairytale
name: Live at Preservation Hall: Louisiana Fairytale
name_index: L
picture_big_url: http://img.sxsw.com/2011/films/F31236.jpg
website_link: http://www.dannyclinch.com
event_category: Screening
event_sub_category: Documentary Feature
search: Live at Preservation Hall: Louisiana Fairytale Danny Clinch
original_serial: event_FS11543
original_venue_serial: **Arbor
description:
  Director: Danny Clinch
  USA | 69 minutes
  Studio Manager/Three on the Tree Productions


  Starring:
  Ben Jaffe, Jim James, The Preservation Hall Jazz Band, My Morning Jacket


  For fifty years the Preservation Hall Jazz Band has played to keep the traditions of New Orleans jazz alive, both at home and on tour around the world. Along the way, they have brought in collaborators of all musical stripes to play, honor, and reinterpret America's first true art form.

  Louisiana Fairytale documents their collaboration with American rock band My Morning Jacket, showing a legendary group of New Orleans musicians passing on traditions and inspiring a new generation. The film features an intimate performance by both bands in the French Quarter's historic Preservation Hall.


name_last: Dylan Ettinger
name: Dylan Ettinger
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3240.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Dylan_Ettinger-Rico_'s_Pawn_Shop.mp3
website_link: http://dylanettinger.bandcamp.com/
event_category: Showcase
event_sub_category: Electronic
search: Dylan Ettinger
original_serial: event_MS13007
original_venue_serial: The Hideout
description:
  Dylan Ettinger is from Bloomington, IN and uses wonky, echoing synths to pitter-patter arpeggiated messages of retro-futuristic melancholy and blade runner blues while primitive drum machines pulse and whirr under the muted blur of the city. One of today's finest crafters of patient, layered, crypnagogic odysseys through dystopian parallel universes and sleaze-psych underground corridors. 2010 saw the release of his 'New Age Outlaws' LP and his tour to SXSW also celebrates the releases of a new 7' ('Lion Of Judah' b/w 'Baptism').


name_last: Heart
name: Heart
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F21390.jpg
website_link: http://www.erickoh.com
event_category: Screening
event_sub_category: Animated Short
search: Heart Erick Oh
original_serial: event_FS11947
original_venue_serial: Alamo Lamar A
description:
  Director: Erick Oh
  USA | 8 minutes
  UCLA


  The film, 'Heart' questions ourselves in realizing our essence and the meaning of life through abstract metaphors and symbols illustrated as a heart.


name_last: Grey
name: Grey
name_index: G
picture_big_url: http://img.sxsw.com/2011/films/F30584.jpg
website_link: http://www.markoslavnic.com
event_category: Screening
event_sub_category: Narrative Short
search: Grey Marko Slavnic
original_serial: event_FS11861
original_venue_serial: Alamo Lamar C
description:
  Director: Marko Slavnic
  USA | 9 minutes


  After a young man witnesses a brutal shooting, he is torn about what to do next. In order to save the victim’s life, he is going to have to overcome his own inner demons, but at what price?


name_last: Latin American Angel Networks: Evolution and Future Opportunities
name: Latin American Angel Networks: Evolution and Future Opportunities
name_index: L
picture_big_url: http://img.sxsw.com/2011/events/LatinAmericanAngelNetworks.png
website_link: http://www.inversionistasangel.com
hashtag: #latangels
event_category: Future15
event_sub_category: Future15
search: Latin American Angel Networks: Evolution and Future Opportunities Estuardo Robles SMSRGENCY
original_serial: event_IAP8149
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Estuardo Robles (SMSRGENCY)

  Summary
  [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels. 
  This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America. 
  Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.


name_last: Innovation Dot Gov: Designing Democracy for the Age of Networks
name: Innovation Dot Gov: Designing Democracy for the Age of Networks
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/InnovationDotGovDesigningDemocracy.jpg
hashtag: #opengov
event_category: Emerging
event_sub_category: Solo
original_serial: event_IAP000015
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Beth Simone Noveck (New York Law School)

  Summary
  Former White House Deputy CTO and Open Government leader addresses how to use technology to design smaller and smarter government for the 21st century.

  Bringing innovation to the public sector doesn’t require new legislation or new budgets. It requires changing the default way of working from closed to open.

search:
  Innovation Dot Gov: Designing Democracy for the Age of Networks Beth Simone Noveck New York Law School


name_last: My Dream
name: My Dream
name_index: M
picture_big_url: http://img.sxsw.com/2011/films/F31465.jpg
website_link: http://www.scottishdocinstitute.com
event_category: Screening
event_sub_category: Documentary Short
search: My Dream Md. Rezwan Ali Khan, N/A
original_serial: event_FS12171
original_venue_serial: Alamo Ritz 2
description:
  Director: Md. Rezwan Ali Khan, N/A
  UK-SCOTLAND | 3 minutes
  Scottish Documentary Institute


  Starring:
  N/A, N/A, N/A, N/A, N/A


  Sumon, a shrewd businessman, makes a decent living as a disabled beggar in Dhaka.  He doesn't just keep it for himself though.  He has a dream


name_last: Generationals
name: Generationals
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/1520.jpg
website_link: http://www.generationals.com
event_category: Showcase
event_sub_category: Rock
search: Generationals
original_serial: event_MS12762
original_venue_serial: Mi Casa Cantina
description:
  It’s been an active summer for New Orleans’ Generationals. Grant, Ted, and drummer Tess Brunet wrote several new songs during a housesitting session at The Spellcaster Lodge (home of Quintron & Ms. Pussycat) in New Orleans. They tracked their second LP, ACTOR-CASTOR in Washington DC with Con Law producer Daniel Black, then left for Austin in August to record a four-song EP with Bill Baird at Baby Blue. They tracked in a sweaty, distinctly sound-porous box by day and swam in Barton Springs as an evening reward. It was the first time Generationals had recorded a body of work with anyone else.


  In their second release, Trust (EP), the band is audibly transitioning from a jangling, sun-kissed sound in the vein of Aztec Camera or Felt to pop drones distinctly more hypnotic, textured, and challenging to conjure accurate comparisons for. This is certainly not to say to say that the sun no longer shines in the Big Easy. The shimmering hooks, girl-group choruses, and late-summer breeziness of Con Law remain intact in EP’s title track ('Trust'), but are joined by feedback loops, drum-machine beats, and abstractly dubbed-out, wobbling basslines throbbing organically in the mix. Con Law’s “When They Fight They Fight” may be Generationals’ early-career singsong anthem, but songs like “Say For Certain” and “Victim of Trap” are their lilting, droning annunciations of their burgeoning post-pop sound.


name_last: Next Stage Presents King Charles
name: Next Stage Presents King Charles
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/kingcharles.jpg
hashtag: #SXSWNextStage
event_category: Trade Show
event_sub_category: Various
search: Next Stage Presents King Charles
original_serial: event_OE00055
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Since launching his debut single, Time of Eternity, in 2010, King Charles has garnered much press, online and radio support from radio djs Rob Da Bank, Zane Lowe, Lauren Laverne, Tom Robinson and Huw Stephens. Performing to critical acclaim throughout the UK and Europe, he has gathered an ever-swelling and devout audience and most recently supported Mumford & Sons on their sold-out US tour.  2010 saw King Charles also win the prestigious International Songwriting Competition by an unprecedented unanimous vote from a panel of industry heavyweights including Tom Waits, Kings of Leon, Timbaland, Black Francis and Jerry Lee Lewis. A hotly tipped act for 2011, King Charles is currently recording his debut album due for release in the coming summer.


name_last: Latin America's Digital Middle Class: Six Key Insights
name: Latin America's Digital Middle Class: Six Key Insights
name_index: L
website_link: http://www.razorfish.com
hashtag: #digitalmiddleclass
event_category: Latin America
event_sub_category: Solo
search: Latin America's Digital Middle Class: Six Key Insights Joseph Crump Razorfish
original_serial: event_IAP6532
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Joseph Crump (Razorfish)

  Summary
  Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.


name_last: Jewish Synergy: Social Media and the New Community
name: Jewish Synergy: Social Media and the New Community
name_index: J
website_link: http://www.kvetchingeditor.com
hashtag: #JewishSynergy
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP5529
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Chaviva Galatz (www.kvetchingeditor.com)
  Susanne Goldstone Rosenhouse (National Jewish Outreach Program)

  Summary
  In the 21st century, religion has found its way to the internet via social media platforms like Twitter and Facebook, making the ability to discover new avenues of belief, observance, and involvement in entirely new ways. The question is: Why are some more successful than others in embracing and executing this form of digitizing an ages-old religion full of individuals, organizations, associations, events, synagogues, schools and more? How does one convince reluctant groups and individuals to embrace Social Media? And, perhaps most importantly, how can those who hail Social Media develop and grow this new global Jewish community that exists almost exclusively online? This panel will extend efforts made on the Judaism 2.0 panel from 2010, and it will focus on the benefit of Social Media in synergizing the broad Jewish and Israeli communities through the wires and waves of the internet!

search:
  Jewish Synergy: Social Media and the New Community Chaviva Galatz www.kvetchingeditor.comSusanne Goldstone Rosenhouse National Jewish Outreach Program


name_last: Internet, Video Games & Mental Health
name: Internet, Video Games & Mental Health
name_index: I
website_link: http://psychcentral.com/
hashtag: #mhgaming
event_category: Health
event_sub_category: Core Conversation
search: Internet, Video Games &amp; Mental Health John Grohol Psych Central.com
original_serial: event_IAP8419
original_venue_serial: Hilton Garden Inn
description:
  Room: Trinity

  Participants:
  John Grohol (Psych Central.com)

  Summary
  The line between enjoyment of technology and feeling unable to disconnect or spend less time in front of a computer or TV screen is a fuzzy one. Professionals don't recognize Internet or video game addiction, yet many people still use those words to describe the sense of being sucked into the Internet or gaming and being unable to cut back. What have your experiences been with spending too much time online or playing video games? Have you ever tried to cut back? How successful were you? We'll discuss strategies to help you get back your life and re-connect with your face-to-face life. This is a core conversation.


name_last: Designing Video-Rich Websites For All Three Screens
name: Designing Video-Rich Websites For All Three Screens
name_index: D
website_link: http://www.brightcove.com
event_category: Future15
event_sub_category: Future15
search: Designing Video-Rich Websites For All Three Screens Jesse Streb Brightcove
original_serial: event_IAP6556
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Jesse Streb (Brightcove)

  Summary
  There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.


name_last: Darryl Lenox
name: Darryl Lenox
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/3209.jpg
website_link: http://www.darryllenox.com
event_category: Showcase
event_sub_category: Comedy
search: Darryl Lenox
original_serial: event_MS14941
original_venue_serial: Esther's Follies
description:
  Darryl Lenox is judge, jury, and executioner when he takes the stage, and he presides over the courtroom of comedy with authority.  The result: insightful, incisive, and always authentic comic justice that punishes the absurdity of the everyday with a life sentence of laughter without parole.

  Lenox originally entered the world of stand-up on a dare, but once he started he never looked back. After a friend challenged him to stop talking and start living, he entered an open mic competition in Seattle and the rest is history. Admittedly, his first set wasn’t flawless, but it did plant a seed that would grow into lifelong passion. Lenox embraced his gift, fought hard and the people began to talk. Seizing every opportunity, Darryl won more and more stage time throughout the Northwest, revealing the makings of a world-class stand-up comedian. Before long he had earned a well deserved place in the world of professional stand-up comedy. 

  Even though life has not always been easy for Lenox, having been afflicted with deteriorating eyesight since his youth, he quickly shrugs off any notion of self-pity with disarming insight. He quips, “I can’t see two feet in front of me, but I can see tomorrow.” If laughter and aching sides are any indication, tomorrow looks incredibly bright for this driven entertainer. Audiences everywhere agree: Darryl Lenox is here to stay and we hope his comic courtroom will be in session for a long time to come.


name_last: Denmark
name: Denmark
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F22185.jpg
website_link: http://www.twopenguins.com
youtube_link: http://www.youtube.com/watch?v=i8A9pVseit4
event_category: Screening
event_sub_category: Animated Short
search: Denmark Daniel Fickle
original_serial: event_FS11955
original_venue_serial: Alamo Lamar A
description:
  Director: Daniel Fickle
  USA | 6 minutes
  Two Penguins.com


  Starring:
  Pily


  “Denmark” takes place above and below the waterline of Oregon’s Willamette River. It's a story about Pily, a lovable crustacean of mixed origin, who builds a rocket ship to escape the contagion of his underwater crops and home.


name_last: Shaping the Future with Small Moves, Smartly Made
name: Shaping the Future with Small Moves, Smartly Made
name_index: S
hashtag: #shape
event_category: Emerging
event_sub_category: Solo
search: Shaping the Future with Small Moves, Smartly Made John Hagel Center for the Edge/Deloitte
original_serial: event_IAP000004
original_venue_serial: Hilton
description:
  Room: Salon J

  Participants:
  John Hagel (Center for the Edge/Deloitte)

  Summary
  Most companies are content to pursue adaptation strategies in times of high uncertainty – sense and respond quickly to events as they unfold.  While adaptation is certainly valuable, it misses a much greater opportunity – the ability to shape entire markets or industries in ways that create significant advantage for the shaper.  While most disruptive innovation strategies focus on a single company betting heavily on a disruptive approach to the market, shaping strategies emphasize the opportunity to mobilize a very large number (thousands and, in some case, millions) of other participants to leverage investment and accelerate learning. As a result, shaping strategies can succeed with small initial moves, smartly made, that set big things in motion. This talk will review examples of successful shapers in the past to determine the key elements that determine the success of shaping strategies.


name_last: Designing a Seamless Web to Mobile Experience
name: Designing a Seamless Web to Mobile Experience
name_index: D
website_link: http://intuit.com
event_category: Emerging
event_sub_category: Solo
search: Designing a Seamless Web to Mobile Experience Omar Green Intuit
original_serial: event_IAP7622
original_venue_serial: Hilton
description:
  Room: Salon H

  Participants:
  Omar Green (Intuit)

  Summary
  Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.


name_last: Bend Over? Surprise! Agencies Are Screwing You
name: Bend Over? Surprise! Agencies Are Screwing You
name_index: B
website_link: http://www.theblogstudio.com
hashtag: #BendOver
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP7277
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande A

  Participants:
  Lucia Mancuso (The Blog Studio)
  Meghan Warby (Government of Ontario)

  Summary
  The agency model of billable hours, budget overruns and hierarchical team structures was built in the early 20th century. Although things have changed significantly thanks to technology, labor equity and innovation in other industries, this outdated model continues its vampire-like sucking of vendors dry. 

  Examining the traditional model, we’ll identify reasons why agency-contracted work is potentially perilous for your business. Instead of being results-oriented, agencies charge hourly rates regardless of (un)successful outcomes. Agency staff, constrained by the pressure to bill hourly are stifled creatively and prevented from serving clients as best they can. Should these time sheet zombies continue representing brands to the public?  

  Thankfully, many workable solutions exist: bring creative personnel in house, pay for quantifiable results, empower yourself to learn new necessary skills, insist on agency and vendor accountability, and more.

  As the sun sets on the agency world, and the ball is in the court of business owners. Are you ready to adapt to the 21st century and make a jump to a new way of doing business?

search:
  Bend Over? Surprise! Agencies Are Screwing You Lucia Mancuso The Blog StudioMeghan Warby Government of Ontario


name_last: Friends with Business Benefits: How Integrations Sell Apps
name: Friends with Business Benefits: How Integrations Sell Apps
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FriendsWithBusinessBenefits.jpg
website_link: http://thesmallbusinessweb.com
hashtag: #sbweb
event_category: Business
event_sub_category: Panel
original_serial: event_IAP6350
original_venue_serial: Hilton
description:
  Room: Salon D

  Participants:
  Amy Ellis (MailChimp.com)
  Chris Lucas (Formstack)
  Michelle Ransom (BatchBlue Software)
  Scott McMullan (Google)
  Sunir Shah (FreshBooks)

  Summary
  The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations. 

  So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications? 

  Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to 'Hug It Out' as they work together to define the future of the Small Business Web.

search:
  Friends with Business Benefits: How Integrations Sell Apps Amy Ellis MailChimp.comChris Lucas FormstackMichelle Ransom BatchBlue SoftwareScott McMullan GoogleSunir Shah FreshBooks


name_last: Internet Evolution: Hyperconnected, Hyper-real
name: Internet Evolution: Hyperconnected, Hyper-real
name_index: I
website_link: http://www.imaginingtheinternet.org
hashtag: #inetevo
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP8064
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Janna Anderson (Imagining the Internet.org)
  Paul Jones (University of North Carolina)

  Summary
  What are your fears and hopes for the future of the Internet? People who do not understand the potential threats may never get to benefit from the possible opportunities. Most technology experts foresee: wireless devices embedded in everything - including us; nearly invisible cameras recording activity in all public spaces; databases cataloguing our online actions; massive data centers that allow that information to be sorted and understood in new ways; changes in work and home environments as the Internet of Things and everyware applications become widespread and immersive, invisible, ambient, networked computing makes us available to more people in more ways. And what about the implications of a direct brain-to-computer interface? Join in a discussion aimed at illuminating the concerns that should be addressed today to prepare for the potential future scenarios predicted by experts as documented by Pew Internet & American Life Project surveys and other current research.

search:
  Internet Evolution: Hyperconnected, Hyper-real Janna Anderson Imagining the Internet.orgPaul Jones University of North Carolina


name_last: Why Mexico Will Change Your LIfe
name: Why Mexico Will Change Your LIfe
name_index: W
website_link: http://hooversworld.com
event_category: Latin America
event_sub_category: Solo
search: Why Mexico Will Change Your LIfe Gary Hoover N/A
original_serial: event_IAP8053
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  Gary Hoover (N/A)

  Summary
  Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.


name_last: Mose Giganticus
name: Mose Giganticus
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/44025.jpg
website_link: http://www.myspace.com/MoseGiganticus
event_category: Showcase
event_sub_category: Metal
search: Mose Giganticus
original_serial: event_MS14858
original_venue_serial: Emo's Main Room
description:
  Mose Giganticus is a four-piece, progressive heavy metal band from Philadelphia, PA. Incubated in the 'Do-It-Yourself' music scene of West Philadelphia, Mose Giganticus has evolved to blend the ominous, lumbering weight of sludge and stoner metal with the bombastic pomp and technological expertise of progressive metal, creating a wall of sound that is dark, heavy, and baroque. As front-man and creative force behind Mose Giganticus, Matt Garfield maintains the art of the 'well crafted hook' by infusing winding guitar riffs with his signature use of synthesizers and vocoders, producing songs that are as memorable as they are crushing. In July 2010, Mose Giganticus released their Relapse Records debut LP, 'Gift Horse,' which went on to garner international critical acclaim, including multiple 'Best of 2010' listings worldwide (Sonic Abuse London, Metal Injection US, BangBang Canada). Currently, Mose Giganticus continues to tour year-round, painstakingly forging their position on the national touring circuit.  To date, Mose Giganticus has performed at over 400 shows and festivals across the continental United States, western Canada, the Yukon Territory, and Alaska in their Waste-Vegetable-Oil fueled bus.

  For fans of: Mastodon, Baroness, The Melvins, Zombi, and Cynic


name_last: The Impact of Social Media Tools in Mexico
name: The Impact of Social Media Tools in Mexico
name_index: I
hashtag: #SocialMediaMX
event_category: Latin America
event_sub_category: Panel
original_serial: event_IAP5758
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Amy Schmitz Weiss (San Diego State University)
  David Sasaki (N/A)
  Gabriela Warkentin (Universidad Iberoamericana)
  Javier Garza (El Siglo de Torreon)
  Judith Torrea (Blogger)

  Summary
  This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.

search:
  The Impact of Social Media Tools in Mexico Amy Schmitz Weiss San Diego State UniversityDavid Sasaki N/AGabriela Warkentin Universidad IberoamericanaJavier Garza El Siglo de TorreonJudith Torrea Blogger


name_last: Help! A Giant Meteor Is Headed Our Way!
name: Help! A Giant Meteor Is Headed Our Way!
name_index: H
website_link: http://thinkingaboutmedia.com
hashtag: #HelpMeteor
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Help! A Giant Meteor Is Headed Our Way! Brian Reich CauseShift
original_serial: event_IAP5409
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Brian Reich (CauseShift)

  Summary
  There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist.

  If that news turned out to be true, you would do everything you could to save the world, right?  Well, an equivalent disaster is unfolding before our eyes.  Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other &mdash; online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. 

  If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.


name_last: The Third One This Week
name: The Third One This Week
name_index: T
picture_big_url: http://img.sxsw.com/2011/films/F22604.jpg
website_link: http://www.buffalopicturehouse.com
youtube_link: http://www.youtube.com/watch?v=zJTKMBL_ODo
event_category: Screening
event_sub_category: Narrative Short
search: The Third One This Week Felix Thompson
original_serial: event_FS11681
original_venue_serial: Alamo Lamar A
description:
  Director: Felix Thompson
  USA-UK-ENGLAND | 4 minutes
  Buffalo Picture House


  Starring:
  Sean Barrett, Daniel Ings, Katherine Templar, Nicolette McKenzie


  A doctor only has one chance to deliver bad news... or does he?


name_last: SXSW Featured Speaker: Andrew W.K.
name: SXSW Featured Speaker: Andrew W.K.
name_index: S
hashtag: partyhard
event_category: SXSW Featured Speaker
event_sub_category: Various
search: SXSW Featured Speaker: Andrew W.K. Andrew Wilkes-Krier Andrew WK
original_serial: event_MP990208
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABC

  Participants:
  Andrew Wilkes-Krier (Andrew WK)

  Summary
  Noted recording artist, performer and television host Andrew W.K. delivers a talk that is equal parts motivational speech and performance art. Party tips and practical advice will be offered.


name_last: Your Ignoring Multicultural Markets Will Make Me Rich
name: Your Ignoring Multicultural Markets Will Make Me Rich
name_index: Y
event_category: Greater Good
event_sub_category: Core Conversation
search: Your Ignoring Multicultural Markets Will Make Me Rich Sheila Marmon UrbanAdserve
original_serial: event_IAP000654
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  Sheila Marmon (UrbanAdserve)

  Summary
  People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities.  The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population.  A higher percentage of Black people are on Twitter than any other group.  Asian Americans are richer than any other race.  And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050.  If you apply resources to these underserved market segments your business can flourish.  There is a gold mine here to uncover.

  Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers.  What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics?  Where are the largest opportunities?  Where have we seen success stories?   In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.


name_last: Our Day Will Come
name: Our Day Will Come
name_index: O
picture_big_url: http://img.sxsw.com/2011/films/F31368.jpg
website_link: http://www.notrejourviendra.com
event_category: Screening
event_sub_category: Narrative Feature
search: Our Day Will Come Romain Gavras
original_serial: event_FS11444
original_venue_serial: Alamo Lamar B
description:
  Director: Romain Gavras
  FRANCE | 87 minutes
  TF1 International


  Starring:
  Vincent Cassel, Olivier Barthelemy


  What do you do when you're a red-haired teenage loser with no friends except for an older guy, your shrink? When everyone hates you, especially your family? When all your peers make fun of you and kick you around?
  The answer: you and your loser buddy blow all the cash you can get your hands on to buy a sportscar, you dress smart and you head for the land of redheads, Ireland. But what starts off as a search for an ideal, gradually escalates into a rampage of hate, violence and self-destruction.


name_last: Xylos
name: Xylos
name_index: X
picture_big_url: http://img.sxsw.com/2011/bands/46354.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Xylos-Darling_Dearest.mp3
website_link: http://www.xylosmusic.com
event_category: Showcase
event_sub_category: Pop
search: Xylos
original_serial: event_MS14134
original_venue_serial: Easy Tiger
description:
  Brooklyn 5-piece Xylos have been gathering fans and praise for their lush, electronic pop and Monika Heidemann's intoxicating, otherworldly vocals. Singer/multi-instrumentalist Monika, guitarist Eric Zeiler, keyboardist/vocalist Nikki Lancy, bassist/vocalist Jordan Brooks and drummer Chris Berry write sophisticated-yet-playful songs, weaving together complex harmonies, electronic beats, and soaring vocal melodies that draw on influences including Kate Bush, Cocteau Twins, Eurythmics and Steve Reich.  Xylos' self-titled debut album, recorded by Yeasayer and Chairlift producer Britt Myers in his NYC studio, will be out April 5, 2011 on the band's own 1000x Records as well as digitally through iTunes and Amazon.

  A recent inclusion atop New York Post's list of '10 Artists to Know in 2011' as well as airplay on tastemaker stations KEXP, KCRW, MPR's The Current and Sirius/XM OutQ have already introduced Xylos' arresting sound to listeners.  Xylos' sexually charged summer anthem, 'Not Enough,' was described by the City Paper as 'effervescent bubble-gum that'll stick your shoes to the pavement, complete with bombastic interludes that will bump you into next week and back and enough lyrics about the kind of one-night stands that the summer is known for make a boy's hands clammy.' 

  Live, the band's chemistry and diverse musical tastes merge for a compelling live show, with Monika's clear-eyed stage persona, bold fashion sense and electrifying vocal style revealing her to be a formidable, fascinating frontwoman (quite a departure from her childhood musical beginnings, where she sang Lithuanian folk songs and performed traditional dance).

  In the past year, Xylos have released a string of DIY videos and have joined such artists as Danish electro-pop band Efterklang, Oberhofer, Tapes 'n Tapes and others on the road. They've also landed syncs on World of Jenks and My Life as Liz.

  'Darling Dearest,' one of several stand-out tracks, starts with spare instrumentation and an ethereal vocal line by Monika that builds into a full-on techno track with a sequenced percussive riff (accented with real drums), washes of synth strings and gauzy harmonies. It's a song of longing as well as a promise of love, as Monika reminds her 'Dearest' that 'We're just here to experience one another.'  It's a song about acceptance and giving people freedom, even if it leads to losing them.

  'Second Order' is an up-tempo track that opens with strumming acoustic guitars that surprises the listener with a soaring vocal over a descending chord progression that's both effective and instantly memorable. It's a hide-from-the-world song, an 'I want to stay in bed all day alone' sort of song, a song to listen to alone in your room that transforms itself into an anthem when performed live. 'Dust,' written by Nikki, is a sweeping, cinematic piece that references celluloid images from silent Westerns -  sepia-toned films whose contexts has been lost -  with a heroine who wait for rescue in vain.  'X-Ray' is a classic synth-pop track given a modern makeover, with fizzy sequencers, a retro New Romantic vibe and vocals that recall all the classic synth-pop divas of the past in an effortless homage.

  On their stunning debut, Xylos has gone through their vast live repertoire to ensure that every track is a fit and sustains the dreamlike mood they've successfully created. It's bright and hard like colored cut glass, shimmery like a disco ball, sweet and light like spun sugar, brand new but sounding like music you swear you've heard before. While the songs are wickedly catchy and upbeat, Xylos' lyrics are cautious, dark and not a little mysterious, exploring sexual politics and desire from the female point of view.  It's a seductive, amazing introduction to a new band that clearly intends to be around for a while.


name_last: BeerCamp
name: BeerCamp
name_index: B
event_category: Party
event_sub_category: Various
search: BeerCamp
original_serial: event_OE00327
original_venue_serial: Emo’s
description:
  The geek infused ranting and raving, flip-cup challenging, beer enjoying, live band playing, DJ rocking kind of SXSW party!


name_last: Sarah Lee Guthrie & Johnny Irion
name: Sarah Lee Guthrie & Johnny Irion
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/43679.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sarah_Lee_Guthrie__and__Johnny_Irion-Target_On_Your_Heart.mp3
youtube_link: http://www.youtube.com/watch?v=aNIP83Dw1nM
event_category: Showcase
event_sub_category: Folk
search: Sarah Lee Guthrie &amp; Johnny Irion
original_serial: event_MS11749
original_venue_serial: The Ale House
description:
  A lot can happen in five years, and for the husband-and-wife duo Sarah Lee Guthrie and Johnny Irion, the time between Exploration, their first album together in 2005, and Bright Examples (Ninth Street Opus, Feb. 22, 2011), their new, full-length collaborative project, has been one nonstop whirlwind of activity. Not only has the couple toured extensively both as a duo and as part of the “Guthrie Family Rides Again” tour (with Sarah Lee’s dad, Arlo Guthrie), they’ve also released the children’s album Go Waggaloo (Smithsonian Folkways), a live DVD entitled Folk Song, a solo album by Johnny (Ex Tempore), parented their two young daughters and moved from South Carolina to the Berkshires in western Massachusetts, near where Sarah Lee was raised.

  “We’ve been working really hard,” confirms Guthrie. “We even built a house. We felt very creative in South Carolina but we’re in a totally different space now. We had started another album together before we moved but it just wasn’t right. This one is.”

  Bright Examples finds Guthrie and Irion taking their patented country-rock sound and tilting it in a direction Guthrie describes as “more atmospheric or psychedelic, sort of dreamy but colorful.” Recorded at Dreamland Studios near Woodstock, N.Y., the album features a dozen original compositions, chosen from more than 50 they’d accumulated over the past five years. “It was really great to have that many songs,” says Guthrie, “but at the same time, what do you do with the rest? They weren’t any less good. We just picked the songs that we thought went together well.”

  Bright Examples was co-produced by Andy Cabic, the prime mover behind the San Francisco pastoral psych-rock band Vetiver, and Thom Monahan, who has also worked with Vetiver as well as Devendra Banhart, the Pernice Brothers and Jayhawks vocalist Gary Louris, who just happened to have produced Exploration for Sarah Lee and Johnny. Members of Vetiver provide the instrumental accompaniment on Bright Examples as well as special guest artists including Louris (vocals), Mark Olson (The Jayhawks, vocals), Otto Houser (Vetiver, drums), Neal Casal (guitar), Kevin Barker and Charlie Rose (pedal steel, flat picking guitars), and Rad Lorkovic (piano).

  “I met Vetiver through Gary Louris,” explains Irion. “They were backing Gary at Town Hall in New York City. I took the train down for the show and Andy and I ended up backstage just talking about music.” They subsequently spent more time together when Vetiver passed through the Berkshires, and a bond was formed. “I fell in love with all their records,” says Irion, “and I just thought Andy was the man for the job. Andy had not done a lot of producing. When I asked him to do it, he said, ‘Me?’ What I really wanted was Andy and his band, and Gary Louris, and I wanted all of our new friends to make some music together. So we all met up in Woodstock.”

  Monahan was recruited to co-produce after Irion heard Vetiver’s Thing of the Past album. “The acoustic guitars were amazing, the electrics were amazing,” says Irion. “I thought, if we could make a record that sounds that good, I’ll be happy. And that got me fired up about making a new studio album.”

  The songwriting on Bright Examples reflects many of the experiences and emotions that Sarah Lee and Johnny have encountered over the past half-decade, and the production is crisp, consistently imaginative and captures the spontaneity of the tracks being recorded live with a full ensemble. Vibrant instrumental accents arrive via pedal steel guitar, accordion, piano, Hammond organ and a wall of guitars, and rich vocal harmonies abound, influenced by great duo acts like the Louvin Brothers and the Everly Brothers. One track, “Seven Sisters,” features a reunion of sorts between original Jayhawks Louris and Mark Olson. The grooves range from funky New Orleans soul to ’60s-esque power pop to honky-tonk country, a feel-good vibe coursing throughout the tracks. “That’s our job,” says Guthrie. “There are definitely some dark moments but we still have to be positive. It’s hard for us not to be. We’ve tried.”

  From the first notes of “Ahead of Myself,” which launches Bright Examples, it becomes apparent that Sarah Lee and Johnny are exploring new musical territory. Its dreamy, airy texture and easygoing pace provide an appropriate setting for Irion’s simply expressed sentiments: “That must be 5 AM light or we slept right through or it’s tomorrow night/Doesn’t really matter ’cause I’m with you.” Not surprisingly, it was his wife who provided the inspiration: “That was a time in my head when Sarah Lee and I were falling in love, living in California, and I just kind of went back,” Johnny explains.

  “Never Too Far From My Heart,” which follows, is a shining example of the close harmony and emerging pop sensibilities Guthrie and Irion embrace. A sunny, mutual love letter, it was written when they were saying goodbye to South Carolina and preparing for their move north. Johnny’s words acknowledge that, like any lovers, he and Sarah Lee have had their moments but in the end, even when they are apart, “You’re never too far from my heart.”

  Thom Monahan notes, 'Prior to making Bright Examples I was away travelling for quite some time, and I listened to the demo of 'Never Too Far From My Heart' over and over again. I was horribly homesick, and that song was no small amount of comfort to me. I'd listen to those lyrics and realize how hard it is sometimes to recognize a love that's right in front of you. That song and those voices were my whole world. I'd feel a little better, a little less alone, every time I heard it.' He also adds, 'Johnny and Sarah Lee are pretty inspiring people (and parents) who live those melodies to their marrow. You can hear it when they sing. They're singing to each other as much as they're singing right to you. A moment of calm in a frenzied world, Bright Examples is like home to me. May it carry you through all the nights you're away from the ones you love.'

  “Speed of Light” turns up the beat considerably. A stomping, steady 4/4 rhythm frames an addictively melodic pop tune and chiming guitars meet up with soul touches. In an earlier era, back when AM radio was all about the perfect three-minute record, “Speed of Light” would have gone straight to the top. “I started that song on piano and it went through several different approaches,” says Irion. “Andy heard that syncopated piano part and the track took a turn for all the right reasons. There were no overdubs. That was just people on the floor playing together. I’m real happy with that track. I think the drums are amazing.”

  Next up is Guthrie’s “Seven Sisters.” Another one cut live in the studio, it features a reunion between original Jayhawks Louris and Mark Olson. Taking her cue from its bluesy, gospel-tinted opening piano part, Sarah Lee delivers an impassioned lead vocal. Johnny’s harmony lines take the tune into Gram Parsons-Emmylou Harris territory and the band’s dynamic shifts give it a tension as it builds.

  The inspiration behind the finger-pointing “Target On Your Heart” may be known to author Irion but neither he nor Guthrie are letting on. Says Sarah Lee, “There’s some good drama going on up here in Massachusetts to write about. That one took a while to grow on me. I didn’t like that song at first but Johnny kept wanting to play it. Finally we ended up doing it, and it ended up my favorite song on the record.” The song’s sweet melody and Everlys-like harmonies make for a stark juxtaposition with the sometimes dark lyrics.

  “First Snow,” a true trio effort credited to Johnny, Sarah Lee and Gary Louris, eases in via a torrent of pristine harmonies worthy of late-period Beatles or the Mamas and the Papas. From the first lines—“First snow brings old love back into the picture again/Like when he calls you out of the blue and the ice you’ve been walking on falls through”—to the song’s end, it’s one of the album’s most affecting songs, its words emboldened by the classy interplay between the bold piano chording and sweet steel guitar.

  Sarah Lee’s plaintive ballad “Butterflies”—with its opening lyric “Butterflies in the road/I think we should go real slow”—was inspired by, well, butterflies. “I wrote that just down the street,” she says. “There’s a road called Lower Valley Road and there are literally butterflies everywhere.” Building upon that vision, the gorgeous arrangement, highlighted by the accordion playing of Rad Lorkovic, elevates the tune into something of a psychedelic, nearly baroque dreamscape.

  The title track, Johnny’s “Bright Examples,” recalls a somewhat Zen-like meeting of two hiking strangers brought together by fate on the Appalachian Trail. Its cinematic story continues after the initial introduction: “He asked to borrow my phone/I kindly obliged and I let him dial a friend in Boston/Nobody's home again/Seems it’s always when ya need ’em the most…” Reminiscent of an early Neil Young ballad, the spacious track is colored in with swirls of Rad's soulful Hammond organ playing.

  “Hurry Up,” says Guthrie, “is one of my favorite grooves. It sits in a really nice place. I like the sound of it. I’m really glad we recorded that one.” Like several songs on the record, an effervescent melody and steadily pumping rhythm reveal great truths and solid advice: “Take a moment now to find you all the beauty surrounding/No matter how dark it gets don’t pull those blinds down friend.”

  “Company I’m Keeping,” a ballad written by Irion and delivered by Guthrie in one of the album’s most poignant vocals, reminds us that—like many of the songs on Bright Examples—when it all comes to it, the one thing we can count on is love: “If the bottom were to fall out,” she sings, “I’d have no place to go/I'll be standin’ with my arms out reachin’/All I’m tryin’ to tell you is I’m happy with the company I’m keepin’.”

  “Dupont Circle” serves as something of a tribute to New Orleans, even though its namesake location lies in Washington, D.C. Says Johnny, “It was one of the last songs we tracked. We met some kids from New Orleans and they were fun.” A drum machine sets the shuffling waltz-like rhythmic tone and the band soon falls in. Blues fans will notice the name-check of Walter “Wolfman” Washington, a Crescent City legend who’s impressed Irion several times in concert.

  Finally, Bright Examples draws to an end with “Cry Quieter,” inspired, says Irion, by a book by Daoud Hari called The Translator, which deals with the tragedy in Darfur. While that might seem like a disheartening way to end the album, it’s quite the opposite, an uplifting tribute to the human spirit and our ability to triumph—along with an admonition to cherish what we have.

  Much of the album was recorded live in the studio at Dreamland, with up to 10 musicians playing simultaneously, a rarity in today’s recording world where a song is usually put together piece by piece assembly-line style. For Sarah Lee and Johnny, Bright Examples represents a marked evolution, apropos of the distance they’ve traveled together as a couple and as musicians. Practically since their introduction to each other in the ’90s, it was apparent their lives and music would become inextricably entwined.

  They first met briefly in Raleigh, N.C., then, via a mutual friend, Chris Robinson of the Black Crowes, they ran into each other again in Southern California, where both Irion and Guthrie had gone to live. Johnny had gone to L.A. to join a band called Freight Train after his stint with Dillon Fence, a band who toured with the Crowes, and Sarah Lee was working in a record shop. Irion had also previously spent several years as an influential member of the nationally known act Queen Sarah Saturday. Upon Sarah Lee moving to California, a series of events led to her becoming first her father’s tour manager and then discovering her own latent musical talents. During a conversation one time, Irion recalls, they realized that despite an earlier shared interest in punk rock, they were now both drawn to the music of the late country-rock pioneer Gram Parsons and his band the Flying Burrito Brothers. Johnny taught Sarah Lee a few chords and one thing soon led to another.

  “Sarah Lee and I tried to do a Gram song and we did it pretty good,” Irion says. “Then we decided to get married, which brought us to the South. Then there was a year of doing solo stuff and we did a show together, just kind of an impromptu thing, and it went really well. We decided to take it on the road. Then we had a baby and…”

  And here they are, proud parents and a happy, prolific musical team. Exploration, their first effort as a duo, was met with glowing reviews—Uncut stated, 'It's hard to recall two modern country voices that dovetail as elegantly as this husband and wife team… A dream'—and last year’s kids’ record, Go Waggaloo, which garnered press from such outlets as USA Today, Los Angeles Times, and People.com, was considered by many a breath of fresh air in a market that often finds adult performers underestimating their intended audience. Released by Smithsonian Folkways, Go Waggaloo included contributions from Sarah Lee and Johnny’s own kids, and guests including Arlo, Pete Seeger and Pete’s grandson Tao Rodriguez Seeger. Three of the songs on the recording were created from lyrics written by Sarah Lee’s late grandfather, the legendary Woody Guthrie, that had never before been set to music. “It was a lot of fun,” says Guthrie, “a very homespun record that took off.”

  But now, their focus is squarely on Bright Examples and beyond. “We’re not going to wait another five years for the next record,” says Guthrie. “We’re on a roll now. We can’t wait to get back in the studio.”

website_link:
  http://www.facebook.com/pages/Sarah-Lee-Guthrie-Johnny-Irion/8154918850?v=app_178091127385&amp;ref=ts


name_last: Little Tybee
name: Little Tybee
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1511.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Little_Tybee-Design.mp3
website_link: http://www.myspace.com/littletybee
event_category: Showcase
event_sub_category: Folk
search: Little Tybee
original_serial: event_MS13406
original_venue_serial: Swan Dive
description:
  Little Tybee is something of a mini orchestra with its ever-evolving five to ten members all engaged in intricate musicianship. Their name comes from a tiny island off the coast of their native Georgia, where, legend has it an undetonated atomic bomb from the 1950s lies missing. They jokingly attribute the quirkiness of their debut album Building a Bomb to the long-term effects of eating radiation-drenched seafood, but it’s more likely they were just born that way. Their compositions transcend genres and pack a much bigger sound than their title implies. They create not only music; but inspiration, motivation, and a celebration of the world around them. Now wrapping up their second album, Little Tybee is planning a US tour around March/April of next year.


name_last: Drew Smith's Lonely Choir
name: Drew Smith's Lonely Choir
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/44001.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Drew_Smith_'s_Lonely_Choir-Bank_Aint_Got_The_Loan.mp3
website_link: http://www.drewsmithmusic.com
event_category: Showcase
event_sub_category: Pop
search: Drew Smith's Lonely Choir
original_serial: event_MS15034
original_venue_serial: Speakeasy Kabaret
description:
  'Drew Smith's obvious pleasure in the obvious pleasure of hooks feels both old-fashioned and completely revolutionary' 
  Steve Almond, author of 'Rock n Roll Saved My Soul' and frequent NPR critic ======== 'Jaunty Americana-pop with a Harry Nilsson streak. Smith's arresting delivery is the linchpin here, his wit and knack for character sketches share the spotlight in Abe, Jack, and Superman and Squeezing the Elephants.' Austin Chronicle ======== 'Drew's real draw is that he delivers his songs with a style and attitude that makes you a believer. If he is not wearing a suit and tie and surrounding himself with some of Austin's best players, he is wearing his heart on his sleeve and belting out lyrics with a conviction you just can't find anywhere else.'  Austin Daze ======== 'So full of talent and promise.' Big Takeover Magazine ======= 'Drew Smith creates perfect pop classics that will warm the ears of Newman and Nilsson fans and likely the fans of indie acts like Spoon and The Shins.' Austin Sound ======= 'Drew Smith's Lonely Choir has restored my faith in Austin somehow. It's smart pop, no doubt, but with an immediately recognizable down-home vibe that strikes a free-spirit chord.' Houston Press ======== 'One of my favorite albums to come out of Austin this year, Smith plays contrast with a mad scientists glee, pitting a bouncing Bacharach like piano against a weepy pedal steel on New Year's Day, strings and a banjo on NYC Song, sloppy bop-ba-da's bounce nicely against brass on Diamonds.' Houston Chronicle ======== 'Giving generally good music a label is no fun. It's usually inaccurate, and it's always limiting. When you encounter groups like Drew Smith's Lonely Choir, the best thing to do is just say it's an amalgamation of so many of the good aspects of several genres like rock, indie, blues even jazz. But, if you want the best description, you have got to check out the Austin group yourself.' Austinist.com ======== 'Drew Smith's incredibly well-crafted lyrics; inventive melodies proffering pop, blues and even twang; some Sgt. Pepper's/Kinksian/post-Vaudeville flourishes; and a roster of well-known supporting players convey this is no first-timer's effort.' Texas Music Magazine ========  'Drew's music is supremely smile-inducing.' Dryvetyme Onlyne ======== 'Sometimes lost in the roots-rock, alt-country sound that has come to typify Austin music is a handful of very, very good pop bands with chart-topping success, such as Spoon and Fastball. Such a band is  Drew Smith's Lonely Choir. Smith is a self-described disciple of '70s pop, a sound that - on his new album - is freshly updated and beautifully delivered.' Blog Critics Review ======== 'Smith has no intention of blowing your mind with over the top production or jaw-droppingly shocking lyrics. Instead, he writes perfectly-crafted pop songs that will make you happy, sad, lonely and hopeful, sometimes all in one song.' Atlanta Music Guide ======== 'Drew Smith has carved a well-deserved place for himself and his brand of poppy, retro rock.' madeloud.com ======== 'All sorts of other media have been singing their praise and it seems I am arriving late to the party. But, better late than ever.' Party Ends


name_last: Sacred Animals
name: Sacred Animals
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/45679.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Sacred_Animals-Wired_Islands.mp3
website_link: http://sacredanimals.net
event_category: Showcase
event_sub_category: Electronic
search: Sacred Animals
original_serial: event_MS14471
original_venue_serial: Friends
description:
  The way from Sacred Animals' native Wexford to Dublin is straight enough, running through the edge of the Wicklow mountains south of Dublin. But you only have to veer a few miles off the main road and suddenly you're up in the mountains. From the Sally Gap you can look out across Lough Tay hundreds of metres below and see the wind carving its way through the hills. 'The energy is incredible - so primal. Life is pretty fleeting. But that's also kind of precious in a weird way.' 

  And the music is precious too, something drawn from those hidden places. Sacred Animal's is not a calm oasis though, Darragh's mind is tumbling through ideas and spaces, drawing on the rich tapestry of styles and sounds that make this such a compelling time to make music. 'It's about everything that makes artists we love, people like Thom Yorke, Justin Vernon (Bon Iver) and Ed Droste (Grizzly Bear) create and then go back and explore some more. I've written songs for years and have always loved doing it. But when the songs start coming out like this, from somewhere I couldn't always reach, that's something else. Exciting.' 

  Sacred Animals is about just that. Letting the music speak and breath, respecting its nature, and the result is both epic, but undoubtedly intimate at times. 

  It's an unusual light across the Wicklow mountains in the May dusk, purple and orange and it's got Darragh thinking. ''m not so sure we have things figured out at all. That's what happens when you stop and find yourself staring out across a place like this.' 

  Sacred Animals look ahead and the road winds off through the hills and into the distance.


name_last: More than Buzzword Bingo: Making Innovation a Reality
name: More than Buzzword Bingo: Making Innovation a Reality
name_index: M
picture_big_url: http://img.sxsw.com/2011/events/MoreThanBuzzwordBingo.jpg
website_link: http://www.lockheedmartin.com
hashtag: #innovation
event_category: Work & Happiness
event_sub_category: Core Conversation
original_serial: event_IAP8301
original_venue_serial: Marriott Courtyard
description:
  Room: Brazos 2/3

  Participants:
  Deanna Rockefeller (Lockheed Martin)
  Schuyler Kaye (T4Execs)

  Summary
  Ever felt like your organization is in a rut?  It’s the same thing year in year out with a new buzzword to lead the “new” effort.  Learn how to use business models, new organization strategy and proven methods to make continuous innovation a reality.  It is one thing to have an annual innovation contest but quite another to create an atmosphere where there is an attitude of creativity and out of the box thinking while simultaneously meeting the goals of a bottom-line focused company.  This presentation will discuss how to leverage people from other functional areas to create a group that doesn’t rock the preverbal boat, but instead creates an autonomous fish.  The strategies discussed here apply to all businesses from start-ups to well established corporations.  The examples come from both types of organizations, but the truly radical changes can best be seen in introducing these concepts to an established company.

search:
  More than Buzzword Bingo:  Making Innovation a Reality Deanna Rockefeller Lockheed MartinSchuyler Kaye T4Execs


name_last: The High Level Bridge
name: The High Level Bridge
name_index: H
picture_big_url: http://img.sxsw.com/2011/films/F31079.jpg
website_link: http://www.dirtcityfilms.com
youtube_link: http://www.youtube.com/watch?v=Kt_vZrg-uPI
event_category: Screening
event_sub_category: Documentary Short
search: The High Level Bridge Trevor Anderson
original_serial: event_FS11819
original_venue_serial: Alamo Lamar C
description:
  Director: Trevor Anderson
  CANADA | 5 minutes


  Starring:
  N/A


  Trevor drops his camera from Edmonton's High Level Bridge in memory of those who've jumped.


name_last: SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
name: SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
name_index: S
event_category: Convergence
event_sub_category: Panel
original_serial: event_IAP000521
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Drew McWeeny (HitFix)
  Ellen Page (Super)
  James Gunn (Super)
  Rainn Wilson (Super)

  Summary
  SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.

search:
  SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson Drew McWeeny HitFixEllen Page SuperJames Gunn SuperRainn Wilson Super


name_last: Real-time Marketing in a Connected World
name: Real-time Marketing in a Connected World
name_index: R
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP000294
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Adam Lavelle (iCrossing)
  Angela LoSasso (Research in Motion)
  Siobhan Quinn (Foursquare)

  Summary
  Brands must learn to connect in real time or get left behind in today's on demand environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs.  This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant. This session is sponsored by iCrossing.

search:
  Real-time Marketing in a Connected World Adam Lavelle iCrossingAngela LoSasso Research in MotionSiobhan Quinn Foursquare


name_last: Hell & Lula
name: Hell & Lula
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/175.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hell__and__Lula-Set_the_World_on_Fire.mp3
website_link: http://www.myspace.com/hellandlula
event_category: Showcase
event_sub_category: Rock
search: Hell &amp; Lula
original_serial: event_MS14141
original_venue_serial: Emo's Annex
description:
  We're 4 dudes and a robot slave from L.A. playing music we enjoy and playing like we mean it. Hell & Lula played our first show in March of 2010. We tour in a 'Cool Bus' (converted school bus), we've developed the first Recycled Merchandise Program we've ever heard of and we help spread the message of our friends at Falling Whistles about the war in Congo, what can be done to stop it and how funds raised through the sale of whistles helps rehabilitate war affected kids. 

  We've just signed with the new MTV/Extreme Music co-venture HYPE, so look for us on media everywhere.


name_last: BRAHMS
name: BRAHMS
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1652.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/BRAHMS-Add_It_Up.mp3
website_link: http://www.brahmsband.com
event_category: Showcase
event_sub_category: Electronic
search: BRAHMS
original_serial: event_MS13587
original_venue_serial: Maggie Mae's Gibson Room
description:
  From their inception BRAHMS were destined to soundtrack dimly-lit dance floors and those bad decisions that seem oh-so-right. Incorporating everything from manic piano house melodies to rich, synth heavy soundscapes to speaker-crushing dubstep loops into a package that has been described as Scott Walker plus an Electribe drum machine.


name_last: The Travelling Band
name: The Travelling Band
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/1822.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Travelling_Band-Sundial.mp3
website_link: http://www.thetravellingband.com
event_category: Showcase
event_sub_category: Alt Country
search: The Travelling Band
original_serial: event_MS11172
original_venue_serial: Creekside at Hilton Garden Inn
description:
  The Travelling Band are an Alternative folk band from Manchester England famous for their vocal harmonies, honest song-writing and exciting live shows. Their shimmering blend of cosmic-country-pop and nu-folk has made them one of the most talked about artists to emerge from the Manchester music scene.

  A recording project in New York City in 2006, led a collective of like minded souls to record what was to become “Under the Pavement”, their first studio album.
  ‘Under the Pavement' was very well received by the UK media, gaining BBC Radio 6 ‘Album of the Day’, BBC Radio 2 'Single of the week’ and a featured song in the Ian Dury biopic 'Sex Drugs & Rock n Roll'.

  The band have become a firm favorite on the thriving British festival scene.  After winning the ‘Glastonbury Emerging Talent Competition’ they have performed at Glastonbury, Wychwood, Larmer Tree, Kendal Calling, Wizard, End of Road, Llama, Sunrise, Moseley Folk, Summer Sundae, Mad Ferret, Hop Farm, Hungry Pigeon and Beathearder.
  International Festival Appearances  include  CMJ (Usa) ,MIDEM (France), NXNE (Canada), Tbilisi Open Air (Georgia, N.Europe), L'es Nuit D'o (Montpellier, France).

  2010 saw the release a live album 'Arrears not Careers' and their festival anthem 'Sundial'. A limited edition 7' vinyl of 'The Horizon, me and you' was released on the Too Pure Singles Club in August.

  2011 sees the band preparing for an intense year of global touring with a host of gigs and festivals appearances already confirmed to promote their highly anticipated new album 'SCREAMING IS SOMETHING' scheduled for an early summer release.


name_last: Akina Adderley & The Vintage Playboys
name: Akina Adderley & The Vintage Playboys
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1135.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Akina_Adderley__and__The_Vintage_Playboys-Say_Yes.mp3
website_link: http://www.aavpmusic.com
event_category: Showcase
event_sub_category: R&B
search: Akina Adderley &amp; The Vintage Playboys
original_serial: event_MS12650
original_venue_serial: Karma Lounge
description:
  Akina Adderley & The Vintage Playboys is an Austin soul band blending elements of rock, funk, and old-school R&B.

  Front person/vocalist Akina Adderley lights up the stage as 'the little woman with the big voice.' Granddaughter of jazz trumpet great Nat Adderley, grandniece of jazz saxophone legend 'Cannonball' Adderley, and daughter of Nat Adderley, Jr. (producer/pianist/band leader for Luther Vandross), Akina brings a distinguished musical pedigree to the Vintage Playboys, who are a tight group from an eclectic musical background.

  The brainchild of four inspired musicians, AAVP is now a powerhouse nine-piece, and has become a vital part of Austin's newly resurrected soul scene. The band has been together for nearly four years, and has shared bills with such acts as Big Sam's Funky Nation, Budos Band, and Carolyn Wonderland. The band's credits include: showcases at SXSW '09 and '10; performances for Radio Without Borders on Austin's KUT 90.5 FM, News 8 Austin's Summer Rooftop Series, and Balcony TV Austin; road shows in Memphis, TN, Los Angeles, CA, Santa Barbara, CA, Shreveport, LA, Hattiesburg, MS, Northport, AL, and all over Texas.

  AAVP's eponymous debut album was released on March 28, 2009. The band is currently working on their sophomore album, scheduled for a Spring 2011 release.


name_last: FIRST Robotics: Technically You're Changing the World
name: FIRST Robotics: Technically You're Changing the World
name_index: F
event_category: Robotics
event_sub_category: Panel
original_serial: event_IAP000499
original_venue_serial: Hilton Garden Inn
description:
  Room: Sabine

  Participants:
  Brian Powell (National Instruments)
  Eric VanWyk (National Instruments)
  Joe Hershberger (National Instruments)
  Rebecca Philips (N/A)
  Tim Ousley (National Instruments)

  Summary
  Students say it’s “the hardest fun you will ever have.” Just like “real world” product development, building a competitive robot requires diverse science and engineering disciplines and kids all over the world are doing it! FIRST Robotics inspires elementary through high school students with challenging competitions that use science and engineering to grow teamwork, interpersonal skills, and community responsibility. Mimicking the competitive global economy, these international competitions feature complex, multi-disciplinary problems under extreme time pressure to teach the real skills needed by tomorrow’s geniuses.

  Our panel includes several humans and a few 5-foot-tall, 120-pound robots designed by teenage FIRST teams. Get the scoop on how supporting learning and competition programs develops the next generation of leadership. This panel includes experienced robot makers and mentors from Texas Instruments and National Instruments who can answer your questions and have you wishing you were still in school. The good news – you can still get involved!

search:
  FIRST Robotics: Technically You're Changing the World Brian Powell National InstrumentsEric VanWyk National InstrumentsJoe Hershberger National InstrumentsRebecca Philips N/ATim Ousley National Instruments


name_last: Fundraising in a Box: Crowdsourcing Microgrants
name: Fundraising in a Box: Crowdsourcing Microgrants
name_index: F
website_link: http://www.fracturedatlas.org/
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP6875
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Cynthia Lopez (American Documentary | POV)

  Participants:
  Angela Tucker (Arts Engine)
  Danae Ringelmann (IndieGoGo)
  Dianne Debicella (Fractured Atlas)
  Jed Cohen (Rockethub)

  Summary
  This panel will focus on ways that filmmakers can use new and unique web-based tools along with traditional philanthropic incentives to bring in non-traditional funding.  Crowdfunding, combined with fiscal sponsorship, is a powerful and effective way to use online social networks to cultivate new donors.  The panel will focus on how to successfully use crowdfunding in conjunction with fiscal sponsorship.  The panelists will bring their own experiences to contextualize how crowdfunding can amp up a film's fundraising campaign in a short time frame.  Find out how you can make crowdfunding work for you, including ways to create an amazing pitch clip, offer perks that work, frame your fundraising campaigns so your donors become your audience and remain connected, plus more.  We’ll bring together professionals from the front lines of crowdfunding, fiscal sponsorship, and successful crowdfunded projects who can help you navigate the cutting edge of funding.

  This panel will focus on ways that filmmakers can use new and unique web-based tools along with traditional philanthropic incentives to bring in non-traditional funding.  Crowdfunding, combined with fiscal sponsorship, is a powerful and effective way to use online social networks to cultivate new donors.  The panel will focus on how to successfully use crowdfunding in conjunction with fiscal sponsorship.  The panelists will bring their own experiences to contextualize how crowdfunding can amp up a film's fundraising campaign in a short time frame.  Find out how you can make crowdfunding work for you, including ways to create an amazing pitch clip, offer perks that work, frame your fundraising campaigns so your donors become your audience and remain connected, plus more.  We’ll bring together professionals from the front lines of crowdfunding, fiscal sponsorship, and successful crowdfunded projects who can help you navigate the cutting edge of funding.

search:
  Fundraising in a Box: Crowdsourcing Microgrants Angela Tucker Arts EngineDanae Ringelmann IndieGoGoDianne Debicella Fractured AtlasJed Cohen RockethubCynthia Lopez American Documentary | POV


name_last: Beats of Freedom
name: Beats of Freedom
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F21680.jpg
event_category: Screening
event_sub_category: Documentary Feature
search: Beats of Freedom Leszek Gnoinski, Wojciech Slota
original_serial: event_FS11181
original_venue_serial: Alamo Ritz 2
description:
  Director: Leszek Gnoinski, Wojciech Slota
  POLAND | 73 minutes
  Krakow Film Foundation


  Starring:
  Tomasz Lipinski, Kora Jackowska, Kazik Staszewski


  In the times when life in Poland was controlled by the communist regime, rock music became an extremely powerful phenomenon. The Iron Curtain could not stop rock music, thanks to which young people could find their space of freedom. From the very beginning, Polish rock stood in opposition to the reality it met with. The songs broke stereotypes and formed bonds among people.


name_last: Bruce Lawson
name: Bruce Lawson
name_index: B
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Bruce Lawson
original_serial: event_OE00675
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Bruce Lawson will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Introducing HTML 5.


name_last: Janka Nabay
name: Janka Nabay
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/1308.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Janka_Nabay-Eh_Congo.mp3
website_link: http://myspace.com/jankanabay
event_category: Showcase
event_sub_category: Avant/Experimental
search: Janka Nabay
original_serial: event_MS12709
original_venue_serial: Red 7 Patio
description:
  Janka Nabay is the world’s undisputed king of modern Bubu Music. Janka’s Bubu Music, which has its roots in the tribal music of his native village in Sierra Leone, is a frantically paced and rhythmic dance music played with a combination of native and electronic instruments. As war raged in Sierra Leone, Janka recorded one last batch of bubu songs at Forensic Studios in Freetown, then boarded a plane for New York.


name_last: Tabloid
name: Tabloid
name_index: T
website_link: http://www.sundanceselects.com
event_category: Screening
event_sub_category: Documentary Feature
search: Tabloid Errol Morris
original_serial: event_FS11552
original_venue_serial: **Arbor
description:
  Director: Errol Morris
  USA | 87 minutes


  In 1977, Miss Wyoming Joyce McKinney flew to England with a pilot and a bodyguard to abduct the love of her life. Or was it to liberate him from a cult? Joyce, all of the people that cross her path, and the British tabloids help construct an epic RASHOMON-like tale that is as hilarious as it is unbelievable. Part black comedy, part film noir, TABLOID is always surprising and features one of the most captivating characters of Morris’s career.


name_last: Films from R.E.M.’s Collapse Into Now followed by a Q+A with Michael Stipe
name: Films from R.E.M.’s Collapse Into Now followed by a Q+A with Michael Stipe
name_index: F
picture_big_url: http://img.sxsw.com/2011/films/F31475.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Films from R.E.M.’s Collapse Into Now followed by a Q+A with Michael Stipe
original_serial: event_FS12218
original_venue_serial: Alamo Ritz 1
description:
  USA | 75 minutes


  A selection of films from R.E.M.'s latest album, Collapse Into Now, with films by notable artists and filmmakers and personally curated by Michael Stipe.


name_last: The Seedy Seeds
name: The Seedy Seeds
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/43009.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Seedy_Seeds-Verb_Noun.mp3
website_link: http://www.myspace.com/theseedyseeds
event_category: Showcase
event_sub_category: Pop
search: The Seedy Seeds
original_serial: event_MS11455
original_venue_serial: The Ale House
description:
  The Seedy Seeds don’t know you, but they already like you.

  With a completely original sound and presentation, including banjo, accordion and toy keyboard beats, The Seedy Seeds create melodic, danceable music that is equally at home alongside pop-punk, alt-country, and lo-fi.

  Since forming in late 2005, the band has maintained constant momentum and won over audiences with their infectious harmonies, outstanding live shows and unforgettable pop hooks.


name_last: Benefits of Highly Responsive Community Engagement Strategy
name: Benefits of Highly Responsive Community Engagement Strategy
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BenefitsOfHighlyResponsiveCommunity.JPG
website_link: http://www.att.com/socialmedia
hashtag: #ATTSXSW
event_category: Social Graph
event_sub_category: Core Conversation
original_serial: event_IAP8189
original_venue_serial: Hyatt
description:
  Room: Hill Country CD

  Participants:
  Christopher Baccus (AT&T)
  Shawn McPike (AT&T)

  Summary
  A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response.  Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.

search:
  Benefits of Highly Responsive Community Engagement Strategy Christopher Baccus AT&amp;TShawn McPike AT&amp;T


name_last: Speed Sets Curated By Team Clermont
name: Speed Sets Curated By Team Clermont
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/TC.jpg
event_category: Gear Alley
event_sub_category: Various
search: Speed Sets Curated By Team Clermont
original_serial: event_OE00524
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 2

  New for 2011, SXSW brings you Speed Sets- short, down and dirty shows by official showcasing bands. Each day Gear Alley Expo will feature six bands, specially selected by a curating entity. The bands will share the latest and hottest gear made by our exhibiting manufacturers, and play for ten minutes each. Speed Sets are an exciting way to see several bands play in one place, as well as meet our presenting partners. Oh yeah, did we mention drink tickets?

  Featuring:
  4:00 - Streets On Fire (Chicago);
  4:20 - Matthew and the Arrogant Sea (Denton);
  4:40 - Kinch (Pheonix);
  5:00 - The Black (Austin);
  5:20 - Birds & Batteries (San Francisco)


name_last: Being Elmo: A Puppeteer’s Journey
name: Being Elmo: A Puppeteer’s Journey
name_index: B
picture_big_url: http://img.sxsw.com/2011/films/F31413.jpg
website_link: http://BeingElmo.com
youtube_link: http://www.youtube.com/watch?v=WwsVjNYbTUw
event_category: Screening
event_sub_category: Documentary Feature
search: Being Elmo: A Puppeteer’s Journey Constance A. Marks, co director: Philip Shane
original_serial: event_FS11530
original_venue_serial: Paramount Theatre
description:
  Director: Constance A. Marks, co director: Philip Shane
  USA | 76 minutes


  Beloved by children of all ages around the world, Elmo is an international icon. Few people know his creator, Kevin Clash, who dreamed of working with his idol, master puppeteer Jim Henson. Displaying his creativity and talent at a young age, Kevin ultimately found a home on Sesame Street. Narrated by Whoopi Goldberg, this documentary includes rare archival footage, interviews with Frank Oz, Rosie O’Donnell, Cheryl Henson, Joan Ganz Cooney and others and offers a behind-the-scenes look at Sesame Street and the Jim Henson Workshop.


name_last: Using Online Video to Build Your Company's Audience
name: Using Online Video to Build Your Company's Audience
name_index: U
picture_big_url: http://img.sxsw.com/2011/events/UsingOnlineVideoToBuildYour.jpg
website_link: http://lifeinperpetualbeta.com/
hashtag: #LIPB
event_category: Future15
event_sub_category: Future15
search: Using Online Video to Build Your Company's Audience Melissa Pierce Life In Perpetual Beta
original_serial: event_IAP6496
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Melissa Pierce (Life In Perpetual Beta)

  Summary
  With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company?  The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.


name_last: Flying the Indie Flag
name: Flying the Indie Flag
name_index: F
hashtag: indieflag
event_category: Panel
event_sub_category: Other
original_serial: event_MP990135
original_venue_serial: Austin Convention Center
description:
  Room: Room 16B

  Moderator:
  Karen Glauber (Hits Magazine)

  Participants:
  Daniel Glass (Glassnote)
  Gerard Cosloy (Matador)
  Jonathan Poneman (Sub Pop Records)
  Mac McCaughan (Merge Records)
  Priya Dewan (Warp Records)

  Summary
  Indie labels are having a banner year, with Merge's Arcade Fire winning the Grammy for Best Album of the Year and Glassnote's Mumford and Sons going Platinum. Join panel moderator Karen Glauber, marking her 25th SXSW attendance, as she fronts a group of industry pioneers who offer a perspective on being successful by doing it their way, in a world where major labels no longer control the music business landscape.

search:
  Flying the Indie Flag Daniel Glass GlassnoteGerard Cosloy MatadorJonathan Poneman Sub Pop RecordsMac McCaughan Merge RecordsPriya Dewan Warp RecordsKaren Glauber Hits Magazine


name_last: Pacific!
name: Pacific!
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/40841.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Pacific!-'Narcissus'.mp3
website_link: http://www.myspace.com/musicpacific
event_category: Showcase
event_sub_category: Electronic
search: Pacific!
original_serial: event_MS14435
original_venue_serial: Beauty Bar Backyard
description:
  PACIFIC!
  NEW ALBUM – NARCISSUS – ON VULTURE

  Pacific! are the sun-kissed, blissed-out baby of Bjorn Synneby and Daniel Hogberg - childhood friends from the Sweden’s seaside city of Gothenburg, with an uninhibited Scandinavian feel for the idyll. 

  The band’s debut album Reveries surfaced in 2008 to wide spread critical acclaim on Swedish label, Dolores Records.  A breeze of harmonic and melodic fresh air, it was a debut of rejuvenating danceable pop, and provided the dexterous palette of melody and versatility for the bands ambitious evolution into new album Narcissus.  

  Recently picked up by Alan Braxe’s renowned Vulture label, Pacific!’s retro-futurist identity finds the ideal foil in this eagerly anticipated sophomore LP.  Drawing conceptual inspiration from Greek mythology’s moralistic tale of vanity, unrequited love and unspoken truth, Narcissus is a formidable and all too rare pop endeavor.  Whilst retaining the duo’s debonair signature sound, Narcissus sees the band progress into a world of delicately drawn scenes in sound, songwriting narrative and moving pop symphony. 

  Conceived as a live performance to accompany a modern dance ballet, Narcissus is a testament to Synneby and Hogberg’s creative nous, and in a modern era of listless imitation, should be cherished at the vanguard of creative pop. 

  Since the early days of the last decade, Synneby and Hogberg have been sewing a patchwork of manifold influences to imbue their delicately crafted pop-not-pop songs with a distinct joie de vivre. Harking back and whilst looking forward, the deft amalgam of West-Coast grooves, Baroque arrangement, Daft Punk production and unrestrained Beach Boys melody – love songs for the new century, dance music for outside the club, nonchalant romance for a carefree generation. 

  Track listing ‘Narcissus’
  1. Arcadia - Introduction
  2. Narcissus - Enter Narcissus
  3. Cupid - The meeting of Echo and Narcissus
  4. Unspoken - Echo singing her love for Narcissus
  5. Ramble On - Narcissus getting bored
  6. Halfheart - A heartbroken Echo is swallowed by the rocks and becomes a true echo
  7. Venus Rising - Enter Venus
  8. From Lips Divine - Venus singing her curse to Narcissus
  9. King Of The Night - Narcissus falling in love with himself
  10.The Gaze - Caught by his own reflection in the pool, he loses himself in his own vision
  11.Voyager - Narcissus climbs down to the halls of Hades


name_last: Austra
name: Austra
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/1225.jpg
website_link: http://www.austramusic.com
event_category: Showcase
event_sub_category: Electronic
search: Austra
original_serial: event_MS10766
original_venue_serial: Emo's Main Room
description:
  AUSTRA is Katie Stelmanis, Dorian Wolf, and Maya Postepski. They play dark, electronic music highlighted by Katie's incredible voice. AUSTRA just released a 12' single with One Big Silence in November 2011, and will release a full length with Domino Records in April.


name_last: Mann
name: Mann
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/3964.jpg
website_link: http://www.mannsworld.net
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: Mann
original_serial: event_MS14331
original_venue_serial: The Phoenix
description:
  Mann's fresh sound and youthful music is reflective of his childhood in Los Angeles, but speaks for his musical maturity as well.  It's that wiser-than-his-years quality that earned him the nickname 'Mann' as a kid.  At 18, his debut album, 'Mann's World' (Def Jam), possesses a vibrancy not known to other rappers.  Mann is new to the scene, but brings to it energetic hip hop, music about youthful love, and an optimistic outlook on life.  He brings together rap, hip hop, and pop for a sound that appeals to not just the young listeners, but anyone who appreciates music to celebrate the ups of life, not just the downs.


name_last: Nedry
name: Nedry
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/41301.jpg
website_link: http://www.myspace.com/nedrymakesmusic
youtube_link: http://www.youtube.com/watch?v=Y5-11HMG3TM
event_category: Showcase
event_sub_category: Electronic
search: Nedry
original_serial: event_MS14634
original_venue_serial: Latitude 30
description:
  Following a series of internet based interactions between 2007 and 2008, the three-piece decided to meet face-to-face in the spring of 2008 in order to explore their bordering on obsessive ideas of how electronic and analogue instrumentation could collide, fuse and synergise within a live setting.

  Combining this obsession with their shared first love of the movie Jurrasic Park, the band began performing live as Nedry throughout the latter half of 2008. During this period, as a two-piece, they developed a distinctive sound, setting the foundation for vocalist Okakita's return to the band in early 2009. Having spent Christmas in her native Japan, Okakita arrived back in her adopted home town of London with a desire to push Nedry's style into new, exciting directions, applying her voice both lyrically and as a looped instrument that would intertwine with the tri-polar spasms of the band's downtempo but occasionally noisy electro-neurotic sound.


name_last: Dead Sara
name: Dead Sara
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/2328.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/DEAD_SARA-SORRY_FOR_IT_ALL.mp3
website_link: http://myspace.com/deadsara
event_category: Showcase
event_sub_category: Rock
search: Dead Sara
original_serial: event_MS14849
original_venue_serial: The Marq
description:
  MUSIC HISTORY IS RICH WITH ROCK BANDS FRONTED BY DYNAMIC DUOS. LOOKING TO CARRY ON THIS VITAL YIN AND YANG TRADITION (MINUS THE DRAMA SUCH CHEMISTRY OFTEN FUELS) ARE SINGER EMILY ARMSTRONG AND GUITARIST SIOUXSIE MEDLEY, WHO FRONT LOS ANGELES' DEAD SARA - AN ELECTRIFYING ROCK OUTFIT WHOSE SUPERCHARGED MUSIC IS PROPELLED BY MEDLEY'S MONSTER RIFFS AND ARMSTRONG'S WAILING, PASSIONATE VOCALS.

  THE TWO MUSICIANS ARE A STUDY IN CONTRAST ONSTAGE: MEDLEY REMAINS ROOTED IN PLACE - A SOLID, STEADY ANCHOR FOR ARMSTRONG'S ALMOST UNHINGED PERFORMANCES. A SKILLED VOCAL STYLIST WHO CAN HANDLE BLUES, SOUL, AND FOLK-ROCK WITH EQUAL APLOMB, ARMSTRONG WILL UNLEASH A GUTTURAL HOWL ONE MINUTE AND TRILL AS PRETTY AS A SONGBIRD THE NEXT. DEAD SARA IS EXACTLY WHAT YOU WANT FROM A YOUNG, HUNGRY ROCK BAND: UNPREDICTABLE AND ENIGMATIC, AND LOOKING TO MAKE AN EXPLOSIVE SONIC AND EMOTIONAL IMPACT.

  DEAD SARA, WHICH ALSO INCLUDES BASSIST CHRIS NULL AND DRUMMER SEAN FRIDAY, FUNNEL THE FEROCIOUS SPECTACLE OF THEIR LIVE SHOW INTO THEIR SELF-TITLED DEBUT ALBUM, WHICH THEY ARE RELEASING THIS SPRING. PRODUCED BY NOAH SHAIN, THE ALBUM IS A VERSATILE SHOWCASE FOR THE BAND'S TALENT, VEERING EFFORTLESSLY FROM MELODIC, SOARING TUNES ('WE ARE WHAT YOU SAY,' 'WHISPERS & ASHES') TO BRUISED POWER BALLADS ('DEAR LOVE,' 'FACE TO FACE') TO FIERCE, HEAVY STOMPERS ('TIMED BLUES,' 'TEST MY PATIENCE,' 'WEATHERMAN').

  'THAT DIVERSITY IS WHAT'S HONEST AND REAL TO US,' MEDLEY SAYS. 'WE LOVE CLASSIC ROCK, BLUES, FOLK, METAL, PUNK, GOSPEL, ALL OF IT, SO WE DIDN'T WANT TO PUT RESTRICTIONS ON OURSELVES GENRE-WISE. WE JUST KNEW WE WANTED THE MUSIC TO SOUND REALLY RAW AND PRIMAL, EVEN A BIT UNSETTLING.'

  LYRICALLY, MANY OF DEAD SARA'S SONGS ARE SURVIVAL ANTHEMS INFORMED BY THEIR STRUGGLE TO STAY TRUE TO THEIR VISION OF BEING A POWERFUL, UNCOMPROMISING FEMALE-FRONTED ROCK BAND. ARMSTRONG AND MEDLEY MET AS MUSIC-OBSESSED TEENAGERS GROWING UP IN LOS ANGELES AND HAVE BEEN PLAYING TOGETHER IN ONE CAPACITY OR ANOTHER EVER SINCE. ALONG THE WAY, THEY ENCOUNTERED VARIOUS INDUSTRY PEOPLE, INCLUDING INTERESTED MAJOR-LABEL EXECUTIVES, WHO SUGGESTED THEY DEVELOP A MORE POP-FRIENDLY SOUND.

  'IT WAS DIFFICULT TO DEAL WITH PEOPLE'S IDEAS ABOUT WHAT WE SHOULD BE DOING,' ARMSTRONG SAYS. 'I ENDED UP SHUTTING MYSELF OFF FROM EVERYONE AND FEELING REALLY CRUSHED. I DIDN'T REALLY COME OUT OF IT UNTIL SOME OF MY CLOSE FRIENDS AND FANS OF THE BAND EXPRESSED CONCERN, SAYING 'WHAT THE HELL ARE YOU DOING? YOU CAN'T GIVE UP.'' THAT EMOTIONAL EXPERIENCE FUELS DEAD SARA'S FIRST SINGLE, 'WE ARE WHAT YOU SAY,' IN WHICH ARMSTRONG (WHO WRITES THE BAND'S LYRICS) SINGS: 'I LOST MYSELF SOMEWHERE I NEVER WANTED TO BE. NOW IT'S TIME TO START ALL OVER. WE WERE HELD TO THE LIGHT BUT WE NEVER WENT BLIND. YOU CAN'T BACK DOWN, KID. WE ARE WHAT YOU SAY. WE ARE NOT WHAT YOU THINK.'

  IRONICALLY, 'WE ARE WHAT YOU SAY' IS DEAD SARA'S POPPIEST SONG, 'THOUGH IT'S STILL KIND OF GNARLY AND SLEAZY,' MEDLEY NOTES. 'IT'S LIKE, 'HEY, YOU WANT POP? THIS IS OUR POP, SO FUCK OFF.'' ADDS ARMSTRONG: 'THAT SONG DISTILLS A LOT OF WHAT WE'RE ABOUT. IT'S MELODIC AND ACCESSIBLE, BUT STILL INTENSE AND UNRULY. WE'VE PUT UP QUITE A FIGHT TO BE WHO WE ARE, AND I THINK YOU CAN HEAR IT IN THE MUSIC.'


name_last: How Governments are Changing Where Big Ideas Happen
name: How Governments are Changing Where Big Ideas Happen
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HowGovernmentsAreChangingWhere.jpg
website_link: http://www.opportunitylouisiana.com
hashtag: #govbigideas
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6239
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Elliott Adams (Louisiana Economic Development)
  Ian Kelso (Interactive Ontario)
  Joachim Ng (IDA Singapore)
  Sean Kane (Pillsbury Winthrop Shaw Pittman LLP)
  Tony Schum (Austin Chamber of Commerce)

  Summary
  More than ever, governments across the world, at both national and local levels, are working hard to attract the 'creative/digital industries'. When you're looking for a job, you may not know how much your city, state or even national government often play a role in what companies are hiring in your community. 

  While traditional economic development has typically meant a scenario like bringing a factory to a rural area, a newer practice involves growing so-called industries of the mind. Canada has led the way, but now many states across America are offering incentives to game developers and other tech-related companies (to say nothing of the massive internal investments by certain countries, such as Russia). The benefits can be tax breaks, loans, grants, tax credits and even free rent to get you and your brain trust to make the move.

  This discussion will look at why these sorts of incentives are thought to bring benefit to not just the companies, but to their communities and taxpayers, too.

search:
  How Governments are Changing Where Big Ideas Happen Elliott Adams Louisiana Economic DevelopmentIan Kelso Interactive OntarioJoachim Ng IDA SingaporeSean Kane Pillsbury Winthrop Shaw Pittman LLPTony Schum Austin Chamber of Commerce


name_last: Designing Ideas, Not Objects
name: Designing Ideas, Not Objects
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/DesigningIdeasNotObjects.jpg
hashtag: #IdeasNotObjects
event_category: Featured Speaker
event_sub_category: Solo
search: Designing Ideas, Not Objects Robert Brunner Ammunition LLC
original_serial: event_IAP000005
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Robert Brunner (Ammunition LLC)

  Summary
  More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants.  Today, you can’t just create something, make and deliver it, and then expect it do well.  Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way.

  Though observations and work examples, designer RobertBrunner will talk about why the notion of 'ideas, not objects' is so important now, and how he and his company have created products that embody this principle.  Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.


name_last: Bearsuit
name: Bearsuit
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/42167.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Bearsuit-Please_Don't_Take_Him_Back.mp3
website_link: http://www.myspace.com/bearsuit
youtube_link: http://www.youtube.com/watch?v=KI0SdcwNSw8
event_category: Showcase
event_sub_category: Pop
search: Bearsuit
original_serial: event_MS12422
original_venue_serial: Latitude 30
description:
  Bearsuit are an art-rock/dance/punk band from Norwich, UK.

  Comparisons include Architecture in Helsinki, Everything Everything, The Go! Team, Sonic Youth, Deerhoof, Huggy Bear, and Black Kids.

  They are due to release a new album 'The Phantom Forest', recorded by Gareth Parton (The Go Team, Foals, Breeders) in March 2011 on Fortuna Pop (Pains of Being Pure At Heart, Crystal Stilts).

  They will be touring the UK in February and March, before heading to SXSW to play a showcase slot curated by Huw Stephens (BBC Radio 1). 

  Bearsuit have previously played various festivals including Latitude, Bestival, The Great Escape and Offset, as well as several abroad including Emmaboda (Sweden) and CMJ in New York, where they were voted 'Best Breakthrough Act' in a New York Times poll of badge-holders and received shining reviews, including Pitchfork.

  They have also supported the likes of Crystal Castles, Melt Banana, Future of the Left, Lightspeed Champion, and Hot Chip.

  The band have been championed by BBC radio DJs including John Peel, Steve Lamacq, Huw Stephens, Zane Lowe, Rob Da Bank, Phill Jupitus, Marc Riley, Tom Ravenscroft, Tom Robinson, Colin Murray, Gideon Coe and John Kennedy on XFM.

  Accolades include scooping 'Vinyl of the Week' in the NME, 'Pick of the Week' in The Guardian, and 'Album of the Fortnight' in Artrocker.

  As well as touring extensively in the UK, the band have completed a 16-date tour of the US taking in Boston, New York, Philadelphia, Cleveland, Chicago, Grand Rapids, St Louis and Pittsburgh. 

  Bearsuit are Iain Ross on guitar and keyboards, Lisa Horton on keyboards, Jan Robertson on guitar and keyboards, Charlene Katuwawala on bass and Joe Naylor or drums. All five sing.


name_last: Music for Video Games
name: Music for Video Games
name_index: M
event_category: Meet Up
event_sub_category: Meet Up
search: Music for Video Games Justin Burnham SXSW STAFF
original_serial: event_IAP000636
original_venue_serial: Hilton
description:
  Room: Room 616AB

  Participants:
  Justin Burnham (SXSW STAFF)

  Summary
  As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how music is involved in the gaming industry. Cash bar onsite.


name_last: The Preservation Hall Jazz Band
name: The Preservation Hall Jazz Band
name_index: P
picture_big_url: http://img.sxsw.com/2011/bands/4034.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Preservation_Hall_Jazz_Band-Tiger_Rag.mp3
website_link: http://www.preservationhall.com
event_category: Showcase
event_sub_category: Jazz
search: The Preservation Hall Jazz Band
original_serial: event_MS14099
original_venue_serial: ACL Live at The Moody Theater
description:
  The Preservation Hall Jazz Band derives its name from Preservation Hall, the venerable music venue located in the heart of New Orleans’ French Quarter, founded in 1961 by Allan and Sandra Jaffe. The band has traveled worldwide spreading their mission to nurture and perpetuate the art form of New Orleans Jazz. Whether performing at Carnegie Hall or Lincoln Center, for British Royalty or the King of Thailand, this music embodies a joyful, timeless spirit. Under the auspices of current director, Ben Jaffe, the son of founders Allan and Sandra, Preservation Hall continues with a deep reverence and consciousness of its greatest attributes in the modern day as a venue, band, and record label.

  The building that houses Preservation Hall has housed many businesses over the years including a tavern during the war of 1812, a photo studio and an art gallery. It was during the years of the art gallery that then owner, Larry Borenstein, began holding informal jam sessions for his close friends. Out of these sessions grew the concept of Preservation Hall. The intimate venue, whose weathered exterior has been untouched over its history, is a living embodiment of its original vision. To this day, Preservation Hall has no drinks, air conditioning, or other typical accoutrements strictly welcoming people of all ages interested in having one of the last pure music experiences left on the earth.

  The PHJB began touring in 1963 and for many years there were several bands successfully touring under the name Preservation Hall. Many of the band's charter members performed with the pioneers who invented jazz in the early twentieth century including Buddy Bolden, Jelly Roll Morton, Louis Armstrong, and Bunk Johnson. Band leaders over the band's history include the brothers Willie and Percy Humphrey, husband and wife Billie and De De Pierce, famed pianist Sweet Emma Barrett, and in the modern day Wendall and John Brunious. These founding artists and dozens of others passed on the lessons of their music to a younger generation who now follow in their footsteps like the current lineup.


name_last: Play at Work: Agile Games for Productive Teams
name: Play at Work: Agile Games for Productive Teams
name_index: P
picture_big_url: http://img.sxsw.com/2011/events/PlayAtWorkAgileGames.eps
website_link: http://www.carbonfive.com
hashtag: #playatwork
event_category: Design / Development
event_sub_category: Solo
search: Play at Work: Agile Games for Productive Teams Christian Nelson Carbon Five
original_serial: event_IAP6805
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom C

  Participants:
  Christian Nelson (Carbon Five)

  Summary
  Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you.

  A special emphasis will be placed on experiential learning through Agile games and exercises, such as 'Story Writing' and 'Planning Poker,' in this hands-on, interactive session. 

  Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.


name_last: Why Would We Think Social Media Is Revolutionary?
name: Why Would We Think Social Media Is Revolutionary?
name_index: W
hashtag: #TalkingCure
event_category: Featured Speaker
event_sub_category: Solo
search: Why Would We Think Social Media Is Revolutionary? Clay Shirky NYU/ITP
original_serial: event_IAP000246
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Clay Shirky (NYU/ITP)

  Summary
  The conversation around social media and political action has been roughly divided into idealists ('Social tools help people collaborate in general, so they will help insurgents in particular') and the realists ('It's never happened in an autocracy, but it's failed many times.') That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?


name_last: 140 Conference: The Real Time Revolución: Latino Culture in America
name: 140 Conference: The Real Time Revolución: Latino Culture in America
name_index: 0-9
event_category: Social Graph
event_sub_category: 140 Conference
original_serial: event_IAP000464
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 2-4

  Participants:
  Alan Weinkrantz (Alan Weinkrantz & Company)
  Marcos Hernandez (FPO Marketing)
  Nan Palmero (San Antonio Express-News)

search:
  140 Conference: The Real Time Revolución: Latino Culture in America Alan Weinkrantz Alan Weinkrantz &amp; CompanyMarcos Hernandez FPO MarketingNan Palmero San Antonio Express-News


name_last: SparkDawg & Team SPARK-A-LOT
name: SparkDawg & Team SPARK-A-LOT
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2161.jpg
website_link: http://www.SPARKDAWG.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: SparkDawg &amp; Team SPARK-A-LOT
original_serial: event_MS13654
original_venue_serial: Klub Krucial
description:
  Spark aka SparkDawg is a solo artist from Killeen, TX who also happens to be a member of a rap group called 'Greencity.'
  In 2007, Scarface of the GetoBoys signed Greencity to a 1 album deal via Fontana/Universal Records. The album was titled Scarface presents: Greencity - Brand New Money & was release in 2008. Spark has recieved press in The Source Magazine, XXL, Ozone Mag, & countless other Hip-Hop magazines. Spark has also been nominated for numerous Ozone Awards & Southern Entertainments Awards. As far as televeision is concerned, Spark has recently been interviewed on MTV Jams during AllStar Weekend/TX Day & has cameos appearance in countless major budget music videos starring Dorrough, Chalie Boy, Candi Redd, Lil Scrappy, Young Bloods, Louisianna Cash, TumTum, Big Tuck, & many more. Spark has also worked with & collaborated on music w/such artists as Lil Wayne, Scarface, DJ Clue, Wiz Khalifa, Paul Wall, Lil Flip, Trae The Truth, Big Sean, Joell Ortiz, Sum 41, Gudda Gudda, Short Dawg. Glasses Malone & more. Spark's recently dropped a  mixtape titled 'Half Baked' which was based around the classic stoner film starring Dave Chappell. DJ Scream, DJ Fletch & The Citadel helped craft this classic mixtape that helped bring Spark aka SparkDawg's lyrical ability to the forefront! A few months after the release of 'Half Baked.' Spark hooked up w/DJ, DJ Woogie, Dj SouthanBred & Digital Product to release his newest mixtape 'Friday' which us based off the classic Ice Cube & Chris Tucker film!


name_last: Therapies Son
name: Therapies Son
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/2015.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Therapies_Son-Rose_Red_Rose.mp3
website_link: http://www.facebook.com/therapiesson
event_category: Showcase
event_sub_category: Avant/Experimental
search: Therapies Son
original_serial: event_MS11484
original_venue_serial: Emo's Annex
description:
  Therapies Son is the solo project of a 19 year old named Alex Jacob. All music written, played and recorded by him. Therapies Son started in October 2010.

  'His vocals hover barely above a whisper but almost have an Antony & The Johnsons quality to them. With swells of warbled keys that project a sense of a slightly deviant childlike glee and suddenly you’re really intrigued. I'm interested to see where Therapies Son are headed in the coming months. There’s something in their music that reminds me a lot of Ariel Pink‘s earlier work.' - Rock Insider


name_last: The Blitzen Trapper Massacre
name: The Blitzen Trapper Massacre
name_index: B
event_category: Screening
event_sub_category: Narrative Short
search: The Blitzen Trapper Massacre Rainn Wilson, Joshua Homnick
original_serial: event_FS12311
original_venue_serial: Alamo Ritz 1
description:
  Director: Rainn Wilson, Joshua Homnick
   | 7 minutes
  IFC Films


  ** Plays before Spotlight Premiere, Fubar: Balls to the Wall.


name_last: Block Party Capitalism: Where Analog and Digital Intersect
name: Block Party Capitalism: Where Analog and Digital Intersect
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BlockPartyCapitalismWhereAnalog.jpg
website_link: http://bit.ly/9B45cf
hashtag: #blockpartycap
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP7482
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Jared Hecht (GroupMe)
  John Gerzema (BrandAsset Consulting)
  Mark Armstrong (Longreads)
  Maura McCarthy (Blu Homes)
  Susan Koger (ModCloth)

  Summary
  What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant.  A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.

search:
  Block Party Capitalism: Where Analog and Digital Intersect Jared Hecht GroupMeJohn Gerzema BrandAsset ConsultingMark Armstrong LongreadsMaura McCarthy Blu HomesSusan Koger ModCloth


name_last: Kristofer Layon
name: Kristofer Layon
name_index: K
picture_big_url: http://img.sxsw.com/2011/events/kris-layon.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Kristofer Layon
original_serial: event_OE00572
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Kristofer Layon will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, The Web Designer’s Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards


name_last: The Almost
name: The Almost
name_index: A
picture_big_url: http://img.sxsw.com/2011/bands/3991.jpg
website_link: http://www.thealmost.com/
youtube_link: http://www.youtube.com/watch?v=-Jt5KpTCwXM
event_category: Showcase
event_sub_category: Rock
search: The Almost
original_serial: event_MS13855
original_venue_serial: The Bat Bar
description:
  “If I were a monster/Would you wince when you looked at me?/If I were a freak/Would you stare?/If I were a leper/Would you say unclean/If I was alone… Would you help me get free?”

  A Monster Monster is on the loose.

  The Almost’s second album for Tooth & Nail /Virgin Records began taking shape just as soon as the band came off the road after touring for their 2007 debut, Southern Weather, including a stint on that summer’s Warped tour.

  That album, which debuted at #39 on Billboard’s Top 200, earned them a Top 10 single at Alternative radio, and a spot on MTV’s Discover & Download, was essentially the work of a single individual—Underoath drummer Aaron Gillespie, who wrote all the songs, played all the instruments and then recruited a band to play them live, starting with fellow Floridian Jay Vilardi, a veteran of several well-known area bands like Metal Blade’s Phoenix Mourning and Orlando-based Hand to Hand.

  “My job was to teach everyone the songs,” explains Vilardi, who describes himself as the band’s musical director. The addition of Philadelphia-based guitarist Dusty Redman, himself a veteran of Tooth & Nail bands like Beloved and Dead Poetic and Salt Lake City bassist Alex Aponte rounded out the line-up. 

  The now thoroughly road-tested band was intent to make their latest a completely collaborative effort, melding their talents into a whole that was more than the sum of its individual parts. The process began with Vilardi, Redmon and Aponte e-mailing files back and forth to Gillespie, who was busy penning lyrics and coming up with musical ideas of his own while touring with Underoath, before all four of them got together in the studio to jam and work out the arrangements. 

  It was a system that resulted in a powerfully cohesive album that melds their diverse songwriting skills, from the thudding, Raw Power-like stomp of the title track and “Monster Monster,” to the stark acoustic blues and closing psychedelic jam of “Monster,” the techno-rock laced with tribal drums of “Books and Books” and the melodic Coldplay/U2/Kings of Leon arena-rock anthem, “Hands.” 

  “It turned out to be a really good process because we wound up with a tremendous amount of material we can use,” says Vilardi. 

  “We jammed on these tracks for hours before we actually laid anything down,” nods Gillespie. “This now feels like a real band. Everyone gave up a piece of his own agenda for the good of the final result. And that’s how you end up with something special. It was a relief for me because it took a lot of the weight off my shoulders. They supplied the bricks and we built the house together.”

  The guys also enlisted the help of steel guitarists Chris Scruggs (grandson of bluegrass legend Earl Scruggs) and John Davis (Superdrag vocalist/guitarist) while in the studio. Both Scruggs and Davis helped they guys broaden their musical pallets on a few tracks like “West” and “Hand Grenade.” 

  “It was whatever each of us could do for the song,” agrees Redmon. “There were no ego issues, no one screaming, ‘I’m Eddie Van Halen!’”

  Gillespie says the songs are about the dark side of the human condition, battling your demons to come out the other side, starting with the album’s title.

  “I’m giving in to you,” he roars in “Lonely Wheel,” though in “No I Don’t,” which segues from an acoustic beginning to an anthemic rock chorus, he admits, “I’m learning how to wait.” The hard-hitting “Young Again” and the country-flavored “Hand Grenade” (“Oh to be young/It sounds like so much fun”) are both about lost innocence, while “Souls on Ten,” with its piano flourish and urgent intensity, has a Springsteen feel and the grungy garage-rock of “Summer Summer” offers an elegiac nod to vintage Neil Young with Crazy Horse. 

  “It didn’t start out as a concept album, but by accident, I think it became one,” says Aaron. “It’s about the ‘monster’ that lives inside of all of us, which we have to fight to get rid of. It’s a battle you live with every day. In the end, when that stops, the question remains, can you now life your life? Can you get all of who you are, can you find a place that makes you happy?”

  That catharsis comes across loud and clear in the final song on the album, dubbed “Monster,” which starts with Gillespie alone, accompanied by a single dobro. “Learning how to see/In this weird change of space/I’m learning to believe in this life… I feel you helping me.” The song builds until, about two-thirds of the way through, the rest of The Almost come in, embarking on a spontaneous acid-soaked jam, recorded live, that provides the ultimate release.

  “Everybody needs that,” says Gillespie. “For some people, it’s drinking, others run, some throw baseballs. I play music. That’s what I do. That gets rid of the garbage in my life.”

  “It’s about how terrible we can be at times,” says Vilardi. “It’s hard to be a person today who stands for something. It doesn’t make you better… sometimes it even makes you worse.”

  On “Hands,” the band prove they can create an arena- and radio-ready rock anthem, with its martial beat, chiming keyboards and lush ‘80s new wave fizz

  “It’s like an Achtung Baby vibe,” nods Dusty. “That song came out of nowhere. We demoed it, then got into the studio and started playing it and just got real excited.”

  “I like working with a song structure,” says Gillespie. “In Underoath, that’s not what we do. We create moments, which is important, but The Almost is something different.”

  “Monster Monster” and “Young Again” demonstrate Jay and Dusty’s love of classic garage punk, like the Stooges and the Velvet Undergound. “We really want to put the middle finger back in rock,” says Vilardi. “We love the attitude of bands like Guns N’ Roses.”

  And that’s strange, because it turns out that rebellion doesn’t conflict with being on Tooth & Nail, where the support of community is almost as important as the religious implications.

  “Music should reflect who you are,” says Aaron. “I believe there’s hope in finding who you are. That’s my conviction. At the same time, I want anybody, no matter their affiliation, to react to the music in the same way. I don’t want people to feel they’re being judged.”

  With the addition of drummer Joe Musten (Gillespie played all the drums on the album), The Almost is ready to hit the road and do what they do best, play for their increasing fan base around the country.

  “We plan on hitting it as hard as we can,” laughs Vilardi. “We’d like to leave and not come back for two years.”

  “We’re just beginning now to establish our identity,” concludes Dusty. “There were a lot of people now who are finding out about Underoath through The Almost.”

  Now there’s a transformation for you.


name_last: The Cynics
name: The Cynics
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2538.jpg
website_link: http://www.facebook.com/pages/The-CYNICS/63269480277
event_category: Showcase
event_sub_category: Rock
search: The Cynics
original_serial: event_MS11324
original_venue_serial: Easy Tiger Patio
description:
  The CYNICS are the most respected garage outfit around today. Their Live Shows are Legendary. Their body of Recorded Work displays a rich, diverse, history of Timeless Tunes and Rock and Roll Classics.
  They return to SXSW this year for the first time with the Spanish rhythm section (Angel on Bass & Pibbs on Drums) that played on 'Here We Are' lp as well as a forthcoming new lp!
  The CYNICS will be showcasing songs from the new 'Spinning Wheel Motel' lp (recorded w/ Jim Diamond/Ghetto Recorders, Detroit) as well as playing all the party hits!!


name_last: Skrillex
name: Skrillex
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/201.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Skrillex-My_Name_Is_Skrillex.mp3
website_link: http://www.myspace.com/skrillex
event_category: Showcase
event_sub_category: DJ
search: Skrillex
original_serial: event_MS12070
original_venue_serial: Mohawk Patio
description:
  'I've been deep into electronic music my entire life. The first records I ever owned were 'Fat of Land' by the Prodigy and 'Come To Daddy' by Aphex Twin,' raves Sonny Moore, better known as emerging electronic visionary SKRILLEX. 'Marilyn Manson and Nine Inch Nails were also early influences. I've been dabbling in making electronic tracks on programs like Fruity Loops since I was 14 years old.'

  SKRILLEX is part of a new generation of artists that refuse to be restricted by preconceived notions or outside expectations. 'Genre has never been important to me,' he insists. 'I've never thought about music that way.'

  Describing his current sound as 'a mix of dubstep, electro and glitch all thrown together,' new SKRILLEX release 'SCARY MONSTERS AND NICE SPRITES' reflects all of the above and beyond. The uplifting post-trance synth melodies of 'ALL I ASK OF YOU' (featuring the soaring vocals of Penny) stands in stark contrast to the face-melting electro bass blasts of the massive electro-dubstep hybrid 'ROCK N' ROLL (WILL TAKE YOU TO THE MOUNTAIN).' 

  'I've listened to so much music for so long, it's more about instinct than influence,' Moore explains about his sonic inspirations. 'Coming up, I was into a lot of artists on the Warp record label like Autechre, Squarepusher, and Aphex Twin, so SKRILLEX tracks are inclined to have more changes than most dance tracks normally have.  I can draw influences from almost anything. I just like to mess around and create cool new sounds and noises. I just go where the music takes me.'

  After just one hugely successful independent release, 'SCARY MONSTERS AND NICE SPRITES' is the first SKRILLEX release on Big Beat Records, in conjunction with fellow electronic revolutionary Deadmau5's freshly minted Mau5trap record label.
   
  'For years, the artists needed the record labels. I don't feel that way at all,' Moore stresses. 'SKRILLEX has been 100% independent until now. I think it's so important to be self-sufficient as artist. Working with Atlantic / Big Beat, and cooperating with Mau5trap, allows us all to work as a team and expand on what's already been built.'

  Following its release on Beatport, the 9-song EP dominated the charts on the site, with the title track claiming the site's #1 slot (the first time a dubstep track has ever done so), 8 songs breaking into the top 10, and multiple tracks claiming the #1 slots on several of the site's subgenre charts, including Dubstep, Electro House, Progressive House.

  Aside from the immediate success of 'SCARY MONSTERS AND NICE SPRITES,' SKRILLEX has also made a name for himself as a highly sought-after remixer. He's already produced officially commissioned remixes for such A-list artists as the Black Eyed Peas ('Rock That Body'), Lady Gaga ('Bad Romance' and 'Alejandro'), and La Roux ('In For The Kill'). 

  SKRILLEX stands not only at the vanguard of electronic dance music, but the perpetually evolving new music industry as a whole. 

  'For me, it's important to believe in and love the music you're making. I gave away my first EP on my manager's website, just so people could hear the music,' he enthuses. 'It was downloaded by the thousands in just a couple of months, and it hasn't let up since. That's all the inspiration I need to keep making music.

  'SKRILLEX can be anything I want it to be,' he continues hopefully. 'There are so many different avenues for music now. Video games, movie scores - the possibilities are endless, and I'm excited to be a part of it.'

  November 2010


name_last: Circuit Breaker: Episode III
name: Circuit Breaker: Episode III
name_index: C
picture_big_url: http://img.sxsw.com/2011/films/F31173.jpg
website_link: http://www.youtube.com/smhalldv
event_category: Screening
event_sub_category: Texas High School
search: Circuit Breaker: Episode III Mathew Cunningham, Whitney Bennett
original_serial: event_FS11631
original_venue_serial: Alamo Lamar C
description:
  Director: Mathew Cunningham, Whitney Bennett
  USA | 5:17 minutes


  Starring:
  Thomas Gelo, Mathew Cunningham, Harneet Kaur, Matt Mooney, Michael Johnson, JJ Rubin, Carlos Uribe


  Circuit Breaker: Episode III.
  In this episode, Lila confronts Tobias about working with Trench.  Tobias's relationship with Lila hangs in the balance as he must choose a way forward.


name_last: How Social Media Fu@k'd up my Marriage
name: How Social Media Fu@k'd up my Marriage
name_index: H
website_link: http://www.addisonwoods.com
event_category: Work & Happiness
event_sub_category: Core Conversation
search: How Social Media Fu@k'd up my Marriage Addison Woods http://www.addisonwoods.com
original_serial: event_IAP5614
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Addison Woods (http://www.addisonwoods.com)

  Summary
  I won't lie and say that until twitter & facebook came onto the scene our lives were perfect - but after 11 years - all through high school, college & most of our 20's - we were still together.

  Then Social Media entered the picture and the world turned upside down.

  Hear and learn the unseen impact these new relationships can have and the new extremes that controlling boyfriends/girlfriends/etc are using to keep tabs.

  Learn how NOT to have your relationship ruined by the online world we are all so heavily a part of and how I turned the bad into a successful blog & twitter persona - leveraging the same online community to help walk me through the divorce process and learning how to date for the first time since I was 14!!!


name_last: Social-Powered Ethics: Healthcare Faces a New Curve
name: Social-Powered Ethics: Healthcare Faces a New Curve
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/SocialPoweredEthics.jpg
website_link: http://CarissaO.com
hashtag: #SoPoEthics
event_category: Health
event_sub_category: Core Conversation
original_serial: event_IAP8196
original_venue_serial: Hilton Garden Inn
description:
  Room: Trinity

  Participants:
  Carissa Caramanis O'Brien (Red Box Communications)
  Matt Cyr (Children's Hospital Boston)

  Summary
  Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.

search:
  Social-Powered Ethics: Healthcare Faces a New Curve Carissa Caramanis O'Brien Red Box CommunicationsMatt Cyr Children's Hospital Boston


name_last: Internets, How Do They Work?: Lessons from ROFLCon
name: Internets, How Do They Work?: Lessons from ROFLCon
name_index: I
picture_big_url: http://img.sxsw.com/2011/events/InternetsHowDoTheyWork.jpg
website_link: http://www.roflcon.org
hashtag: #roflcon
event_category: Emerging
event_sub_category: Panel
original_serial: event_IAP7849
original_venue_serial: Hilton
description:
  Room: Salon F/G

  Participants:
  Christina Xu (ROFLCon)
  Diana Kimball (ROFLCon)
  Tim Hwang (Robot Robot & Hwang)
  Tim O'Reilly (O'Reilly Media Inc)

  Summary
  What do you learn when you get the entire internet together in one room? In this panel, the cofounders of ROFLCon (Tim Hwang, Diana Kimball, and Christina Xu) will share what they’ve learned from cramming the internet’s celebrities, content creators, and community organizers into the same space as their fans and the academics that study it all. We will give you the condensed, Cliff Notes version of what guests like moot, Mahir Cagri, Ben Huh, Tron Guy, and Autotune the News have revealed about the currents at work underneath the internet universe. Beyond merely sharing some moments and the usual pictures of funny cats, we’re also going to focus in a bit on the even more amusing backstage of putting something like this on. What have we learned? How are we thinking about events around internet culture now? And how/why did we get Leeroy Jenkins to do our conference security? This panel will also be taking a step back to grapple with some of the questions that have emerged as the most important in our dealings with the internet at ROFLCon: what happens when internet culture becomes big business? What counts as an “internet culture”? What are the ethics of operating in this evolving ecosystem?

search:
  Internets, How Do They Work?: Lessons from ROFLCon Christina Xu ROFLConDiana Kimball ROFLConTim Hwang Robot Robot &amp; HwangTim O'Reilly O'Reilly Media Inc


name_last: Jacqueline 'Jackyee' Carter
name: Jacqueline 'Jackyee' Carter
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/1862.jpg
website_link: http://sosoblestrecords.com
event_category: Showcase
event_sub_category: Gospel
search: Jacqueline &quot;Jackyee&quot; Carter
original_serial: event_MS12836
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Jackyee
  Urban Contemporary Gospel / Inspirational / Neo-Soul

  “Many are the plans in a mans heart but it’s Gods purpose that prevails.”   ~  Proverbs 19:21

  Biography

  A new decade is here, the hour and season have come.  The seed’s been planted, the soil watered, the ground agitated and NOW the time has arrived to present to the world an abundant harvest known as Jackyee.  Through pain, tears and rejection, destiny was re-introduced to purpose and from that union, a worshipper was produced.  It’s been said that “with her jazzy R&B grown up style, her music goes beyond the sound where the words transform the mind and the heart.” 

  Jacqueline Denise Carter, better known as Jackyee, was born in Tucson, AZ but raised in San Antonio, TX. Growing up in a military family she learned early about discipline, togetherness, hard work and transition.  Though things and people around her changed often, one thing always remained constant for her – and that was her undying love and passion for music.  As a child she always found herself participating in the church praise team, youth and adult choirs, the school choir, and various groups and ensembles.  

  In 2005 Jackyee’s life drastically changed for the better.  After suffering from the disappointment and rejection of a failed career choice, and having no “plan B”, she was divinely introduced to the world of musical theater by a close friend and extraordinary performer, Alisa Claridy.  Jackyee auditioned for and received a part in the play Dreamgirls, and as they say in show business, the rest is history.  From that time on she has appeared in several plays and musicals, has sang on stage with recording artist Tony Terry, Gary “Lil G” Jenkins (from the group Silk), Kindred the Family Soul, Melonie Iglehart-Hammons and many more. One of her proudest accomplishments was when she advanced to the Hollywood rounds during Season 6 of American Idol.  These experiences combined with her undying love for music inspired her to go into the studio and work on her solo project.  While doing so, one of her recordings was selected to be a part of a hip-hop / R&B compilation called The Genesis, released May 2009.

  “I have truly been blessed and call it nothing short of God’s favor that has allowed me to be where I’m at right now.  It amazes me how God can take what looks to be a life of rejection, brokenness, disappointment, hopelessness and pain and turn it into the very platform for my ministry. Beauty can come from brokenness.  I am honored that God trust me enough and is willing to use my voice to share His message of love and hope with the world.”
  							
        				                                
                                   
                                                                                    Jackyee


name_last: Emotional-Response Cinema...Plug In And Go Deep?
name: Emotional-Response Cinema...Plug In And Go Deep?
name_index: E
website_link: http://www.filmtrip.tv
event_category: Panel
event_sub_category: New Technology / Next Generation
original_serial: event_FP8337
original_venue_serial: Alamo Ritz 2
description:
  Moderator:
  Gawain Morrison (Filmtrip)

  Participants:
  Ben Knapp (Queen's University)
  Miguel Perez (Queens University, Belfast)
  NG Bristow (Filmtrip)

  Summary
  The next generation of digital media interaction will use a direct emotional interface as the key new channel of communication. Extensive research and development on physiology, emotion and interaction is creating an entirely new level of engagement through technology. Driven by the desire of the movie studios to bring people back to the cinemas, investment in new media technologies such as 3D is exploding. In parallel, game manufacturers are also focusing on novel interfaces and interaction such as the Wii controller and Kinect. The fundamental business opportunity is to capitalize on this requirement for new media interfaces by providing an entirely new and different mode of interaction - individual and group emotional state controlling the content narrative.
   
  We will begin by wiring a selection of audience members up for the World Premiere of our Emotional Response Cinema project ‘Biosuite’ and then screen our short horror film ‘Unsound’. The audience arrives; We wire up a number of the audience, connected to our setup;  We explain some background information on the project; Screen the film, whilst recording data from the wired-up audience members, which in turn determines the audio & visual experience; Display the results; Discuss a range of topics; The project and other variations; The genres and the various responses you could expect; The ethics; The research to date; The possible future opportunities for affective computing & moving image production.

  The next generation of digital media interaction will use a direct emotional interface as the key new channel of communication. Extensive research and development on physiology, emotion and interaction is creating an entirely new level of engagement through technology. Driven by the desire of the movie studios to bring people back to the cinemas, investment in new media technologies such as 3D is exploding. In parallel, game manufacturers are also focusing on novel interfaces and interaction such as the Wii controller and Kinect. The fundamental business opportunity is to capitalize on this requirement for new media interfaces by providing an entirely new and different mode of interaction - individual and group emotional state controlling the content narrative.
   
  We will begin by wiring a selection of audience members up for the World Premiere of our Emotional Response Cinema project ‘Biosuite’ and then screen our short horror film ‘Unsound’. The audience arrives; We wire up a number of the audience, connected to our setup;  We explain some background information on the project; Screen the film, whilst recording data from the wired-up audience members, which in turn determines the audio & visual experience; Display the results; Discuss a range of topics; The project and other variations; The genres and the various responses you could expect; The ethics; The research to date; The possible future opportunities for affective computing & moving image production.

search:
  Emotional-Response Cinema...Plug In And Go Deep? Ben Knapp Queen's UniversityMiguel Perez Queens University, BelfastNG Bristow FilmtripGawain Morrison Filmtrip


name_last: SXSW Meet Up with Monster.com
name: SXSW Meet Up with Monster.com
name_index: S
hashtag: #SXSWMeetUp
event_category: Trade Show
event_sub_category: Various
search: SXSW Meet Up with Monster.com
original_serial: event_OE00110
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  It's no secret that the source of every company's success comes down to one thing - talent. You have cool jobs to offer, but competition is fierce for the best people. Just at a time when finding them - fast - is more complex than ever. Meet people leaders at three hot companies to find out how they are upping their talent. Meet companies posting cool jobs at SXSW and get up close to the people behind the technology that's changing how talent and opportunity meet. Remember, the best talent wins!


name_last: REKS
name: REKS
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/1037.jpg
website_link: http://Myspace.com/Reksmdiesel
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: REKS
original_serial: event_MS12618
original_venue_serial: Fuze
description:
  Before the Grey Hairs, REKS was just a teenager who fell in love with the hip-hop movement. Little did he know, one day he would experience working with the legendary DJ Premier and Large Professor. Born Corey Isaiah Christie in Lawrence, Massachusetts, August 24th, 1977, REKS practically grew up with Hip-Hop. He first embraced the hip-hop culture by becoming a break-dancer with Funk Town Connection (FTC), competing all over the city of Lawrence. The legendary Rap styles of KRS-One, Slick Rick, and Ice Cube inspired him to pick up the mic and start writing rhymes at a young age. Not too long after that, REKS gained notoriety in his hometown through cipher battles and memorable stage performances. After high school, REKS enrolled into the University of Massachusetts at Amherst. With the Kanye West drive and mentality, REKS decided to drop out of college after one year to pursue his music career full-time. REKS got his career boost in the state’s hip-hop capital, Boston, Mass. He took the underground hip-hop scene by storm and surprised everyone with his first debut album Along Came the Chosen on Landspeed Records in 2001. The album featured his production from his ex-classmates Soul Searchers, Fakts One, and a then 18-year old Statik Selektah. The album also featured Underground Hip Hop's finest at the time, including Pace-Won & Young Zee of the Outsiderz, 7l & Esoteric, J-Live Shabaam Sahdiq, and MSC group members Lucky Dice and Chi Knox. The critically acclaimed LP was nominated for Best Hip-Hop Album & Artist of the Year at The Boston Music Awards and was featured in the Source, XXL, Vibe, and URBS “Next 100”. The album's single “Skills 101” reached 45 on the Billboard Singles chart, putting him on shows and tours with The Clipse, Ghostface Killah, Rakim, Big Daddy Kane, Redman, De La Soul, Method Man, Talib Kweli, Mos Def, Boot Camp Click, JR Writer and one of his idols KRS-One. REKS went on to release the street releases Rekless and Happy Holidays. After several years in the game, REKSREKS spent most of 2007-2008 in the air, flying back and forth to studio sessions in New York and his current residence in Hollywood, Florida. The momentous album features producers DJ Premier, Large Professor, Blaze P, DC The Midi Alien, Soul Theory, DEMOBeatz, 1914 and ten tracks by Statik Selektah. The guestlist includes Lil Fame of MOP, Consequence, Skyzoo, Krumb Snatcha, Termanology, Jon Hope, Paula Campbell, Big Shug and Lucky Dice. Grey Hairs was released on July 22nd 2008 and has since been viewed as an underground classic amongst die hard hiphop fans worldwide. On March 10th 2009 REKS made More Grey Hairs available thru Itunes for Digital Download. More Grey Hairs features leftover material from the Grey Hairs recordings. Be on the lookout for REKS upcoming self titled studio album R.E.K.S. (Rhythmatic Eternal King Supreme) scheduled to be released Early 2011. The Year of the Showoff continues.....


name_last: Gun Selectah
name: Gun Selectah
name_index: G
picture_big_url: http://img.sxsw.com/2011/bands/4446.jpg
website_link: http://mexicanswithguns.com/?p=9
event_category: Showcase
event_sub_category: Electronic
search: Gun Selectah
original_serial: event_MS14885
original_venue_serial: Malverde
description:
  Gun Selectah is the new and exciting collaborative project of Antonio Hernandez aka Mexican Raverton creator Toy Selectah and Ernest Gonzales, San Antonio's masked bass-maker Mexicans with Guns. Having casually met over the internet and with a mutual respect for each others styles, Gun Selectah was born. 

  Watch out...together they will be unveiling a 7' at SXSW through the Friends of Friends label with a digital EP in the Summer.


name_last: Indie Success: What is it? Who's Got It?
name: Indie Success: What is it? Who's Got It?
name_index: I
website_link: http://greyshackfilms.com
event_category: Panel
event_sub_category: Case Study
original_serial: event_FP5517
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Mike Ryan (HammerToNail.com)

  Participants:
  Aaron Hillis (GreenCine Daily/reRun Theater)
  Matt Dentler (Cinetic Rights Management/FilmBuff)
  Morgan Jon Fox (Sawed-Off Collaboratory Productions)
  Scott Macaulay (Filmmaker Magazine)

  Summary
  What can we deduce from last year's indie films that premiered in festivals, then went on to do decent theatrical box office (CITY ISLAND, EXIT THROUGH THE GIFT SHOP, WINTER'S BONE)?  What can be said about the miscalculated flops?  Are there lessons to be learned from modest breakouts like GASLAND and TINY FURNITURE, success stories that can't be judged by mere ticket sales?  In these economically unstable yet creatively exciting times, are there quantifiable new definitions for success? (LEVEL: Advanced)

  What can we deduce from last year's indie films that premiered in festivals, then went on to do decent theatrical box office (CITY ISLAND, EXIT THROUGH THE GIFT SHOP, WINTER'S BONE)?  What can be said about the miscalculated flops?  Are there lessons to be learned from modest breakouts like GASLAND and TINY FURNITURE, success stories that can't be judged by mere ticket sales?  In these economically unstable yet creatively exciting times, are there quantifiable new definitions for success? (LEVEL: Advanced)

search:
  Indie Success: What is it? Who's Got It? Aaron Hillis GreenCine Daily/reRun TheaterMatt Dentler Cinetic Rights Management/FilmBuffMorgan Jon Fox Sawed-Off Collaboratory ProductionsScott Macaulay Filmmaker MagazineMike Ryan HammerToNail.com


name_last: The Art of Casting: Unraveling the Myth.
name: The Art of Casting: Unraveling the Myth.
name_index: A
event_category: Panel
event_sub_category: Casting
original_serial: event_FP990036
original_venue_serial: Austin Convention Center
description:
  Room: Room 16AB

  Moderator:
  Suzanne Weinert (Flatiron Pictures)

  Participants:
  Alexa Fogel (Beech Hill Films)
  Beth Sepko (Beth Sepko Casting)
  Cindy Tolan (N/A)

  Summary
  For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general.

  For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general.

search:
  The Art of Casting: Unraveling the Myth. Alexa Fogel Beech Hill FilmsBeth Sepko Beth Sepko CastingCindy Tolan N/ASuzanne Weinert Flatiron Pictures


name_last: The One AM Radio
name: The One AM Radio
name_index: O
website_link: http://www.myspace.com/theoneamradio
event_category: Showcase
event_sub_category: Electronic
search: The One AM Radio
original_serial: event_MS14457
original_venue_serial: Mellow Johnny's
description:
  For the new One AM Radio full-length, Hrishikesh Hirway set out to make a fun, pop, dance record. He had moved from Massachusetts to Los Angeles. He turned up the tempo on his drum machine. But despite his best efforts, minor chords and bittersweet string arrangements still managed to find their way into the songs. They seeped into his music, like dust motes in a shaft of sun. The eleven tracks on 'Heaven Is Attached by a Slender Thread' were recorded over late nights in a small apartment, with neighbors complaining about the drum samples vibrating the wall, and crickets and traffic leaking into the vocal takes. Producer Tony Hoffer took Hrishikesh's homemade recordings, which include contributions from Anticon records artists BATHS and ALIAS, and mixed them at his studio, leaving in the rough edges, and drawing out the pop and the heartache inherent in the songs. It may not have turned into a dance record - not quite - but the album does make you want to move, to run, to get in the car and drive fast through the empty city in the middle of the night. If not to escape, then to remind you that there are some things you simply can never truly get away from.


name_last: Steven Rosenbaum
name: Steven Rosenbaum
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/rosenbaum.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Steven Rosenbaum
original_serial: event_OE00579
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Steven Rosenbaum will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Curation Nation: How to Win in a World Where Consumers are Creators.


name_last: Kendra Morris
name: Kendra Morris
name_index: K
picture_big_url: http://img.sxsw.com/2011/bands/1900.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Kendra_Morris-Pity_Pity.mp3
website_link: http://kendramorrismusic.com
event_category: Showcase
event_sub_category: R&B
search: Kendra Morris
original_serial: event_MS13994
original_venue_serial: Scoot Inn
description:
  One might never expect such a rich and mighty voice to emerge from Kendra Morris' petite frame. Her potency as a singer and performer grew from a childhood immersed in music, traveling with her family to perform gospel in the prison ministries and asylums of St. Petersburg, Florida. Kendra moved to New York in 2003, making music inside a tiny closet  with only a guitar and 8-track recorder, always keeping it simple ' an aesthetic that continues to shape her sound. The southern influence of the soul and humidity in her voice adds a raw energy 
  that one would attribute to a generation long 
  lost to the internet and digital media.


  Morris' voice is a courier to a world where oral story telling is the only means for passing on life's lessons, humor, and drama. After releasing two self-produced EP's she teamed up with seasoned producer Jeremy Page (The Cars, Ed OG, That Handsome Devil) to work on this self-titled EP. The collaboration has birthed a collage of tracks that echo the music and experiences of her childhood. Kendra's real strength lies in combining mysticism and the strange emotions invoked by the human spirit.


name_last: The New Queer Media
name: The New Queer Media
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/TheNewQueerMedia.jpg
website_link: http://www.fruitflylife.com
hashtag: #FruitFlyLife
event_category: Future15
event_sub_category: Future15
search: The New Queer Media Courtney Nichols FRUITFLYLIFE.comCourtney Nichols FRUITFLYLIFE.com
original_serial: event_IAP000311
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Courtney Nichols (FRUITFLYLIFE.com)
  Courtney Nichols (FRUITFLYLIFE.com)

  Summary
  A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the 'queer' landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of 'the closet' to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.


name_last: Jeffrey Jerusalem
name: Jeffrey Jerusalem
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/3102.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jeffrey_Jerusalem-This_Week.mp3
website_link: http://www.facebook.com/jeffreyjerusalem
youtube_link: http://www.youtube.com/watch?v=S8WO5bOKbYs
event_category: Showcase
event_sub_category: Electronic
search: Jeffrey Jerusalem
original_serial: event_MS13664
original_venue_serial: Malverde
description:
  Jeffrey Jerusalem - the nom de guerre of life-long musician Jeffrey Brodsky - is a Portland-based artist, producer, DJ and drummer for YACHT (DFA Records) who is setting audiences ablaze with his very own unique brand of Art-Disco.

  Jerusalem’s performances are a highly engaging, fiery display of musical virtuosity where chopped and severed electronics meets percussive propulsion, whipping audiences into a frenzy and creating a wholly new experience at each and every turn. 

  His Debut LP, Grimace, introduced his diverse aesthetic of electro-house, glitch techno and psychedelic disco bangers and was soon followed by the release of This Is Why We Can’t Have Nice Things, an impressive collection of remixes featuring the who’s-who of Jerusalem’s hometown scene.  A new release is on the way laden with provocative pop experimentalism and tropical bliss all meticulously designed in a way that only Jeffrey Jerusalem can.


name_last: The Naked and Famous
name: The Naked and Famous
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/41314.jpg
website_link: http://www.myspace.com/thenakedandfamous
event_category: Showcase
event_sub_category: Rock
search: The Naked and Famous
original_serial: event_MS12348
original_venue_serial: Maggie Mae's Rooftop
description:
  Everyone knows that the very best music can meddle with your mind, plunging you into the opposite extremes of both happiness and sadness all at once, in intense three minute bursts. It can transport you temporarily to a realm where anything is possible and nothing is out of reach. The latest key holders to that illusive turf are New Zealand's The Naked And Famous. 

  These five young Aucklanders have at their disposal a seemingly effortless ability to capture the giddy fun and relentless hooks one has come to expect from the very best electro-pop, while at the same time striving for something grander, more brooding and atmospheric. It’s this special proposition that has landed the band triumphant success on their native soil (their single ‘Young Blood’ debuted at number one in the NZ chart, as did the album Passive Me Aggressive You on its recent release, both on the group’s own Somewhat Damaged label), and has meant that containing their sounds to their homeland has been something of an impossibility. 

  One of 2010’s genuine organic buzzes has already yielded results that overshadow most hype-bands. Over the past six months the antipodeans’ fantastical glitching gems have scorched through the blogosphere like a hot knife through butter, culminating first in the international release of ‘Young Blood’ on none-other than the most notorious pop-picking label on planet earth, Neon Gold (Marina And The Diamonds, Ellie Goulding etc) and then with the group finding a home away from home on Fiction Records. Now, with Down Under virtually conquered, and ‘Passive Me, Aggressive You’ readied for full international release, the band’s sights are set far and wide. And in keeping with their music’s edifying powers, anything seems possible...

  Thom and Alisa met at music college in 2008 and formed a songwriting partnership that would become the life force of TNAF.  Aaron, a high school acquaintance of Thom’s, was also studying at the same college and soon became a production foil to the duo as they toyed with song and recording ideas after hours in the college studio and various bedrooms. These eventually became The Naked And Famous’s first releases, the twin EPs No Light and This Machine. 

  Forming a live band was secondary to the studio for Thom and Alisa. After the couple’s first tentative steps using backing musicians, they coaxed Aaron out from his role as their live sound engineer to assume suitable knob-twiddling duties onstage - as a sort of electronics overlord - and eventually the perfect rhythm section was found in the shape of another two of their high school mates, Jesse and David. Working furiously throughout 2009 on developing a new live set and dozens of demos, The Naked And Famous embarked on an expansion of their sound, as together they experimented with the epic turns and cinematic moods that define them today. 

  'I feel like a lot of the greatest pop music is the stuff that taps into the really powerful memories or emotions,' ponders Alisa. 'Just because it's music that can be fun and you can party to, doesn't mean you can't touch upon stuff that can be challenging or heart-wrenching.' As early domestic radio love and international cult status began to snowball, a kinship with the widescreen fairytale dance-pop of Empire Of The Sun, MGMT and of course, the ongoing evolutions of LCD Soundsystem, became evident.

  'Passive Me, Aggressive You', the debut long-player from TNAF came together at scattered small studio locations around Auckland. Operations, as ever, were overseen by self-confessed 'control freak' Thom, the song ideas coloured by Aaron’s input as he and Thom shared production duties on the album, and constantly guided by Alisa's unique melodies. 

  Singles 'Young Blood' and 'Punching In A Dream' could well do for 3-D synth anthemia what 'Time To Pretend' and 'Kids' did for new psychedelia a few years back. On the record, at its most mountainous, the likes of vacant leviathan 'No Way' and urgent throbbing ascent 'Eyes' work a strange kind of magic. 'Jilted Lovers' wrestles with an unruly synthetic discordance in the vein of the group’s greatest shared and acknowledged influence Nine Inch Nails, while 'A Wolf In Geek's Clothing' takes that same stormy heart and cranks it to near doom-laden bulldozer effect. From fleeting soundscapes like 'The Source' to 'Spank's urgent swamping surge of glitches and fuzzed-out refrains, TNAF never shy away from deconstructing normal indie comfort zones. It stands proud, in a time of quick-fix singles culture, as a genuine album. 

  But anyone who's witnessed TNAF emerge from what they like to call their natural studio habitat to step onstage – where their songs become a truly enveloping experience – will testify to the sheer epic proportions of album closer 'Girls Like You'. Perhaps TNAF at their most realised, it is a complete collision of swooping, chanting hooklines and otherworldly expanses of sound. This is a band set to blow a crater in 2011’s musical landscape, a young group of warped sound merchants making do-or-die, heart-in-mouth, chart-bound pop to invest your heart and soul in.


name_last: SXSW Scrapbook
name: SXSW Scrapbook
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/scrapbook.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: SXSW Scrapbook
original_serial: event_OE00513
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Join the editors of the new SXSW 25th Anniversary Scrabook for a special appearance and book signing at the SX Bookstore.


name_last: Mentors - Programming 1
name: Mentors - Programming 1
name_index: M
event_category: Panel
event_sub_category: Mentor Session
original_serial: event_FP990067
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Participants:
  Adam Roffman (Independent Film Festival of Boston)
  Basil Tsiokos (Sundance Film Festival)
  Ben Fowlie (Camden International Film Festival)
  Jacobine van der Vloed (IFFR)
  Jane Minton (IFP Minnesota)
  Mike Plante (Cinemad)
  Philip Oppenheim (Turner Broadcasting)

  Summary
  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. 

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. 

  Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

  Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

search:
  Mentors - Programming 1 Adam Roffman Independent Film Festival of BostonBasil Tsiokos Sundance Film FestivalBen Fowlie Camden International Film FestivalJacobine van der Vloed IFFRJane Minton IFP MinnesotaMike Plante CinemadPhilip Oppenheim Turner Broadcasting


name_last: SAGIndie/WGAWest Reception
name: SAGIndie/WGAWest Reception
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/WGA.SAG-logo2.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: SAGIndie/WGAWest Reception
original_serial: event_OE00135
original_venue_serial: Lanai
description:
  We got it all: food, drinks and the career info filmmakers need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style. 
  Filmmaker or Panelist Badge Required.


name_last: Neechy
name: Neechy
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3689.jpg
website_link: http://www.neechy.com
event_category: Showcase
event_sub_category: Gospel
search: Neechy
original_serial: event_MS14011
original_venue_serial: Carver Museum Boyd Vance Theater
description:
  Unless you’ve been living under a rock, you’ve already gone to www.Neechy.com to check out the amazing and quirky ministry of media mogul, radio host, television personality, and social networking expert Neechy!  

  Neechy is affectionately known as the “Oprah” or “Tyra” of the faith-based world.  She has made her mark as the host of the popular Rocspace Unplugged and by interviewing some of the
  top names in Christian and gospel music: CeCe Winans, Nicole C. Mullen, Austin’s Bridge, Britt Nicole, Melinda Watts, Tye Tribbett, Da' T.R.U.T.H., Rance Allen, Grits; and the most prominent pastors and church leaders including Dr. Creflo Dollar, Pastor Donnie McClurkin and Pastor Darlene Bishop.

  Neechy’s video blogs are infectious and engaging.  Her amazing personality brings out the transparent and fun side of all of those that she talks to.  In 2009, she launched NEECHY TV which speaks on many topics that are often taboo in the faith-based community. Her topics are sometimes daring, thought provoking, entertaining and yet inspiring.

  Neechy is on the move!  Neechy has been traveling all over the country speaking on worship and self-worth. She is a sought after public speaker, headlining conventions and conferences lecturing and teaching on the music industry, internet marketing, blogging, and social networking.

  Ever expanding her brand, she recently garnered a starring role in the film STAND – alongside Shirley Murdock, Coko, and J. Moss which will be in theatrers first quarter 2011.  Neechy is also featured in Echoes Magazine (Empowerment Temple AME Church Summer Issue).

  Keeping it moving as only Neechy can, she's a featured speaker at the ongoing DREAM GIRLZ GATHERING, created by Gospel Dream winner Melinda Watts.  The DREAM GIRLZ GATHERING, which is geared towards empowering junior and senior high school girls, encourages young girls to make positive choices and build healthy
  relationships with their parents and peers.

  Neechy is truly on the move with her latest accomplishment, NEECHY RADIO, which serves up a daily does of news, music, and hot topics, airing on several radio stations around the country and on the internet. 


  Neechy can also be seen on TV weekly as the segment co-host of “A Positive Spin on the News” on Rejoice One on One with Bishop Greg Davis.  The show airs Monday, Tuesday, Thursday and Friday at 4:30PM Eastern on The Word Network.


name_last: Next Stage: Beyond the Music Video: When Heart meets Technology in Music’s Digital Age
name: Next Stage: Beyond the Music Video: When Heart meets Technology in Music’s Digital Age
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/radical.jpg
hashtag: #SXSW@radical
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Beyond the Music Video: When Heart meets Technology in Music’s Digital Age
original_serial: event_OE00064
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Join @radical.media Chairman and CEO Jon Kamen, Chris Milk, the acclaimed director of The Wilderness Downtown and The Johnny Cash Project, and Thomas Gayno, marketing manager at Google Creative Lab for a look at how technology is creating a whole new artistic medium – the interactive music video experience, as well as a sneak peek at some big new projects on the horizon.

  radicalmedia.com


name_last: Semantic Web Unlocks Shale Gas Plays
name: Semantic Web Unlocks Shale Gas Plays
name_index: S
website_link: http://www.objectreservoir.com
hashtag: #sxswiShaleSemantics
event_category: Greater Good
event_sub_category: Core Conversation
search: Semantic Web Unlocks Shale Gas Plays Arthur Keen PhD Object Reservoir Inc
original_serial: event_IAP7969
original_venue_serial: Austin Convention Center
description:
  Room: Room 5ABC

  Participants:
  Arthur Keen PhD (Object Reservoir Inc)

  Summary
  The Semantic Web and Shale Gas may seem like strange bedfellows.  It may also come as a surprise that the United States has more gas reserves than the rest of the world combined, but most of it is locked up in immense and well known shale gas fields stretching for hundreds of miles at a depth of about 10,000 feet.  These clean burning resources were considered junk until technologies for horizontal drilling and fracturing the rock under high pressure made them viable, however these techniques are expensive and poorly understood.   Semantic web technologies enable companies to pool knowledge, collaborate, and gain a shared understanding of what works and what doesn't.   This accelerated the 'learning curve' to reduce risks and increases profits.   The more flexible representation enables deep auditing of decision processes by tracking data provenance.  It also integrates disparate data sources, facilitates collaborative data fusion, collaborative modeling, and is able to forecast the results of decisions based on physics and the evolving understanding.  This system built on semantic web is expected to be processing thousands of wells by the end of 2011 and be used by over 20 independent and major oil and gas companies.  The ability to unlock shale gas will have a major impact on the United States Economy for 50 to 100 years, freeing dependency on foreign oil and, providing clean burning fossil fuels.


name_last: 'Stuff Mom Never Told You' and 'Stuff to Blow Your Mind'
name: 'Stuff Mom Never Told You' and 'Stuff to Blow Your Mind'
name_index: 0-9
event_category: Podcast
event_sub_category: Various
original_serial: event_IAP991173
original_venue_serial: Driskill
description:
  Room: Maximilian Room

  Participants:
  Julie Douglas (Discovery)
  Roxanne Reid (Discovery)

  Summary
  Stuff Mom Never Told You (Friday, March 11 joint-podcast session): Can you keep a secret? Even though mom had some great lessons growing up, there were some things she kept from you too. Tune in as Cristen and Molly break down the things your mom wants you to know, but didn’t tell you herself. Stuff to Blow Your Mind (Friday, March 11 joint-podcast session):  Are you secretly a mad scientist? From pesky mosquitoes to Darwin, hosts Robert and Julie deconstruct and explore the fascinating world of science. Honored as a top new podcast in 2010 by iTunes, this podcast will turn anyone into a science-loving nerd.

search:
  &quot;Stuff Mom Never Told You&quot; and &quot;Stuff to Blow Your Mind&quot; Julie Douglas DiscoveryRoxanne Reid Discovery


name_last: Constantina
name: Constantina
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/42487.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Constantina-Azul_Marinho.mp3
website_link: http://www.myspace.com/bandaconstantina
event_category: Showcase
event_sub_category: Rock
search: Constantina
original_serial: event_MS12483
original_venue_serial: The Hideout
description:
  From extinct bands of Belo Horizonte - Ana, Retórica, Moan and Filit – came the six member that formed Constantina. They gathered in 2003 to create instrumental songs with subtle eletronical interferences, but through time where incorporated in a essential way to their language.

  Their first homonymous album, released in fall 2005, is considered by musical press as a major break through album that year and consist of a more post-rock sound, driven manly by guitars. The album, produced and released by the band's label 'La Petite Chambre', shows extreme care in visual language of it's cover.

  On their second album, released by Open Field and distributed by Peligro, the members deconstruct a new sound, more enigmatic and minimalistical than before. The album was well received and reviewed by portuguese online journal BodySpace, showed as a big reference in brazilian independent instrumental scene. 'Jaburu', as is named this 2nd work, consists of songs and moments of pure experimentations and improvisation, recorded during rehearsals at the productions of their 1st album.

  Following the tendencies of the musical market, Constantina release their 3rd album form free in MP3 format. Recorded live at SESI Theater - Mariana/MG/Brazil, sharing the stage with Florianopolis/SC/Brazil's duo Colorir in a single preformance, the album presents a non conventional way of doing music, with sources from contemporany and experimental music, influenced by accidents, improvisation and sound landscapes.

  In the beginning of 2008, now a quartet and constantly developing their language and after increase experience in tours through Brazil by 2007 (including cities of Sao Paulo, Florianopolis, Curitiba and Rio), the band releases “¡Hola Amigos...!”, now recorded in studio. This new album brings 4 nice compositions, recorded through 2007, when still was a sextet. Solidifying even more it's singular sonority, Constantina keep producing a beautiful graphical material associated to the songs.


name_last: Ume
name: Ume
name_index: U
picture_big_url: http://img.sxsw.com/2011/bands/1057.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Ume-The_Conductor.mp3
website_link: http://www.umemusic.com/sunshower/
event_category: Showcase
event_sub_category: Rock
search: Ume
original_serial: event_MS13439
original_venue_serial: Skinny's Ballroom
description:
  Ume (pronounced ooo-may) is an Austin trio with an explosive yet sweet aesthetic that's been catching folks off guard - in a very good way. Their sound has been described as balancing 'pop hooks and sweet female vocals with crazy heavy riffing' (Chromewaves), 'poppy and surprisingly heavy... powerful and charming' (Brooklyn Vegan), and 'so loud, they could make Nirvana seem fit to play a GOP fundraising cocktail' (Pop Times Mag)

  The band self-released their Sunshower EP in 2009 - receiving 4 stars from the Austin Chronicle to the Irish Times - followed by four national tours, including dates with Polvo, Nada Surf, and Warpaint, as well as performances at CMJ, NXNE, and SXSW. The band just wrapped up their highly anticipated full-length set for release just in time for this year's SXSW. 

  Behind Ume's explosive music is an unassuming trio. Guitarist/vocalist Lauren says that show after show she meets people who don't think she could possibly have played in punk rock bands for over a decade.  One of her first fans was bassist Eric Larson, who approached the then 15 year-old guitarist after seeing her grind-core band perform on a skatepark vert ramp. While attending and playing Houston-area DIY punk shows, the high-school couple met drummer Jeff Barrera. Shortly after forming Ume, Lauren moved to Pennsylvania for graduate school in philosophy. In 2007, she traded in the PhD pursuit to follow her guitar heroine dreams. She now also helps young girls do the same through her work with Girls Rock Camp Austin.


name_last: Documentary Shorts 2
name: Documentary Shorts 2
name_index: D
picture_big_url: http://img.sxsw.com/2011/films/F31432.jpg
event_category: Screening
event_sub_category: Shorts Program
search: Documentary Shorts 2 Various
original_serial: event_FS11569
original_venue_serial: Alamo Lamar C
description:
  Director: Various
  VARIOUS | 95 minutes


  39-A: Een Reisverhaal Van Eindeloos (A Travel Tale of Interminable)
  Director: Evan Mather
  In this insightful autobiographical mashup of Super-8 home movies, vibrant animated cartography, and Dutch pidgin-speak, a family’s 1981 vacation to the Kennedy Space Center is chronicled in exquisite detail.

  Diplo
  Director: Wing-Yee Wu
  Join Wesley Pentz, a.k.a. DJ Diplo and part of Major Lazer sound system, for one day behind the scenes at the annual Philadelphia block party of record label Mad Decent.

  Man & Machine: A Naked Robotic Love Story
  Directors: Jesse Roesler & Jonathan Nowak
  Explores the challenges and delights found in sustaining a creative identity within a romantic relationship and the controversial “new music” generated by an unconventional pair of artists in Ghent Belgium.

  Mothersbane
  Director: Jason Jakaitis
  A personal documentary that explores the filmmaker’s ambivalent relationship to his mother’s physical disabilities and chronicles his attempts to be at peace with her suffering and disfigurement.

  RUN AND RETURN
  Directors: Michael Thelin & Jose Louis Rios
  This film, taken from Live at Stubb’s Vol. II, explores the Grammy-nominated artist Matisyahu’s creative philosophy and passion for music during his 2010 summer tour with his band Dub Trio.

  Satan Since 2003
  Director: Carlos Puga
  Richmond, VA becomes a battleground for moped gangs.

  The High Level Bridge
  Director: Trevor Anderson
  Trevor drops his camera from Edmonton's High Level Bridge in memory of those who've jumped.

  You Cannot Learn How To Be Honest
  Director: Jason Oppliger
  Confronting the disturbing and incoherent Hi-8 footage he's agreed to edit, a filmmaker attempts to find a catharsis amongst the chaos by turning the images loose on himself and his apartment.


name_last: Beardyman
name: Beardyman
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/1863.jpg
website_link: http://www.beardyman.co.uk
event_category: Showcase
event_sub_category: Electronic
search: Beardyman
original_serial: event_MS14433
original_venue_serial: La Zona Rosa
description:
  What exactly is Beardyman? One minute he's winning the UK Beatbox competition, twice, next he's winning best MC at Breakspoll, then he's playing a sold-out run of solo comedy shows at the Edinburgh Fringe. 

  A uniquely gifted performer, his refusal to be put in a box has seen him beatbox all over the world including support slots touring with Groove Armada and hosting huge festival main stages. 

  However, frustrated with the restrictions of the human mouth, but still obsessed with it's unparalleled capabilities, Beardyman has quickly became a leading figure in the emerging trend of live-looping, being the first to appropriate the Korg Kaoss Pad as a live-looping tool and pushing his beatbox-based art form into the entrancing and uncharted realms of live-production. 

  Now, when playing to screaming fans all over the world, he uses an ever-growing arsenal of sound manipulation technology to take the ever-growing crowds with him on full-length musical journeys, darting from exhilaratingly ad-hoc rave-up to comedic musings and interpretations and mash-ups of classic tunes from a huge range of genres. 

  His YouTube videos, which range from the comedic and ridiculous to the downright breathtaking, have been viewed tens of millions of times and it's hard to find a bad comment on any of them. 

  His debut album is completely nuts, but absolutely enthralling: a hilarious and screw-face inducing roller-coaster ride through the twisted mind of a high-functioning musical savant. As challenging as it is entertaining, it's a genre-crossing yet highly focused expertly-produced master-work which is set to smash peoples expectations once again.

  The first single from ‘I Done A Album’ is Where Does Your Mind Go: a warped, and unusual electro-ballad, this track showcases Beardyman as an artist capable of delivering songs with lyrics as twisted and introverted as Nine-Inch-Nails or Sonic Youth whilst being truly unique in sound and production style, echoing French house but being somehow closer to Chemical Brothers meets T-Rex. Cool, yet tense, it worms its way in and out of balladry and build-up, finally settling on banging gutter-strut electro-tear-out before disappearing into atmospherics again leaving the listener disorientated but invigorated.


name_last: Visualizing Our Future: Space, Media & Web Exploration - a Minitalk
name: Visualizing Our Future: Space, Media & Web Exploration - a Minitalk
name_index: V
event_category: Party
event_sub_category: Various
search: Visualizing Our Future: Space, Media &amp; Web Exploration - a Minitalk
original_serial: event_OE00517
original_venue_serial: Avaya Auditorium
description:
  Four 20-minute presentations on diverse topics related to data-visualization and web-based visual media technologies and techniques with a panel-style Q&A/audience interaction at the end. 

  Features: NASA/JPL keynote, TACC/ACES Vizlab open house w/ live realtime demos of 307Megapixel display wall (the country's highest resolution display of it's type) and 4K projection system, 100CPU compute farm, multi-GPU visual computing cluster, etc.


name_last: Doug Loves Movies with Doug Benson - Live Podcast Taping
name: Doug Loves Movies with Doug Benson - Live Podcast Taping
name_index: D
event_category: Comedy
event_sub_category: Various
search: Doug Loves Movies with Doug Benson - Live Podcast Taping Doug Benson Doug Loves Movies
original_serial: event_OE00351
original_venue_serial: Esther's Follies
description:
  Participants:
  Doug Benson (Doug Loves Movies)

  Summary
  Doug Benson hosts a live taping of his popular podcast about his favorite subject -- movies.
  Join Doug and his special guests from the world film and comedy.


name_last: Har Mar Superstar
name: Har Mar Superstar
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3673.jpg
website_link: http://harmarsuperstar.com
event_category: Showcase
event_sub_category: R&B
search: Har Mar Superstar
original_serial: event_MS14559
original_venue_serial: Mohawk
description:
  Like a butterfly emerging from a cocoon, Har Mar Superstar returns this fall with Dark Touches, his first album since 2004’s critically acclaimed The Handler. The new Har Mar retains his defiant sexiness and uncanny knack for irresistible R&B hooks, but fans his colorful wings in the spirit of inclusion. “Har Mar has always represented the most out-there and outrageous and in your face aspects of me,” says Sean Tillmann, the Los Angeles-based singer, songwriter and producer behind the Har Mar Superstar moniker. “I’ve gone through phases where there’s been angry Har Mar and different versions of this guy, but lately it’s all been this vibe that everyone’s included and everyone’s part of this thing, and you feel like you added something to it just by being there. It’s about me going out and getting as sweaty as possible, moving around as much as I can, and in a sense glamour-ing everybody for the night and making them feel better about themselves.”

  Tillmann spent the past several years playing music with his other projects – Sean Na Na and Neon Neon, whose album Stainless Style was nominated for the 2008 Mercury Music Prize. But he also found time to launch a new career as an actor and screenwriter, earning roles in the upcoming feature films Whip It (directed by Drew Barrymore, and starring Juno’s Ellen Page and Arrested Development’s Alia Shawkat) and Lovely, Still. He’s developing his own movie scripts and sitcom pilots, building on the success of his “Crappy Holidays” videos; in each of the comedic shorts – directed by Ryan Rickett and written with John Ringhoff – Tillmann suffers a different cruel twist of fate for each holiday.

  “I kind of got sick of the Har Mar persona for a little while,” says Tillmann. “I thought it was time to go away for a little bit, so hung up the Har Mar jacket and went back in my shell and made a new Sean Na Na album and had fun doing that and toured a lot with Neon Neon, and started these film projects with my friends out here.” But Tillmann kept writing tunes throughout those years, and after awhile he found himself feeling much the same way he had when he started Har Mar Superstar ten years ago. “I just got sick of playing guitar music again,” he says. “I realized that I really missed Har Mar.”

  For Dark Touches, Tillmann recorded with friends like Greg Kurstin of Los Angeles band the Bird and the Bee, rapper P.O.S. of the Rhymesayers collective, singer-songwriter Adam Green, the Faint beatmakers Clark Baechle and Jacob Thiele, and The Handler producer John Fields, whose credits include Andrew W.K., Rooney and the Jonas Brothers. The results soundtrack a retro-futuristic dance party, an exuberant pastiche of late Eighties R&B grooves, crisp synth samples, Tillmann’s soulful falsetto – part Usher, part Todd Rundgren – and cheeky lyrics describing the courtship practices of the lothario known as Har Mar Superstar. “I Got Next,” for instance, was inspired by Tillmann’s habit of asking a cute girl to sign a contract agreeing that, if she should break up with her current beau, Har Mar’s got next. “It’s like, ‘sign this contract, and I’ll come back and make out with you next time,” explains Tillmann, who co-wrote the track with his Neon Neon band mate, Bryan “Boom Bip” Hollon and Bird And The Bee singer Inara George. “I have a lot of contracts signed, on napkins and things. It’s a fun, flirtatious thing to do that feels naughty when you’re on tour.”

  Tillmann started writing Dark Touches a few years ago, but it took him a minute to realize that the initial ideas worked perfectly as Har Mar Superstar songs. “Tall Boy” (written with Kurstin) and “Girls Only” (written with Fields), for instance, were conceived as tunes for Britney Spears and the Cheetah Girls, respectively, but have twice the spice coming from Har Mar’s perspective. “I realized a song like ‘Girls Only’ is so much more amazing if I sing it,” he says. “I wrote that one for the Cheetah Girls a while ago, and I feel like Disney freaked out a bit after doing a Google search and seeing pictures of me performing in my underwear. I understand why they would pass on that. But it’s one of those things where I was stepping outside of myself and writing totally uninhibited for somebody else. Then, when you come back at the end of the day, you realize you wrote a Har Mar song, and there’s a light bulb that goes off and you’re like, ‘Oh yeah, that’s ME.’”

  Har Mar Superstar was born ten years ago, when Tillmann was living in Minneapolis, playing guitar-based indie rock. The Har Mar idea, he says, was “a reaction to boring indie rock and how people were taking themselves way too seriously, and any aspect of playing and touring was no fun after a while, and I realized if I go to a dance party and sing an R. Kelly song on a couch, the girls are going to go fucking crazy. So I started transferring that to the stage and doing more R&B-oriented songs, and it really was a no-brainer after I’d done it a few times. Like, ‘why don’t I just make this gross, why don’t I just start writing songs like that?” And as soon as I did, it was obvious, it was like a light bulb went off and I went on my way and got more and more aggressive, and the shows became this weird exercise in sexual tension, and I really learned how to play with that fire and make it work for me.”

  By the time Tillmann had accumulated eight or nine new tunes last year, he started to embrace the idea of making the album that would become Dark Touches. “I just kept going with it,” he says, “and this record was born.” Embracing the various threads of his personality – the humorous, the self-deprecating, the potty-mouthed, the lusty – Tillmann came up with booty-shakers even more irresistible than The Handler’s hit tune “D.U.I.” “Dope, Man,” – a sunny funk tune about the agony and ecstasy of being a weed dealer – and “Don’t Ask Don’t Tell” – co-written with his buddies Josiah Steinbrick from the band Heavens and Matthew “Cornbread” Compton of Cursive and Engine Down — are the epitome of what Tillmann calls “fun party jams with a deeper subtext or double- or triple-entendre going on in the lyrics.”

  Elsewhere, he’s more direct: “Gangsters Want to Cuddle Me,” with its lo-fi electro beat and a slinky Sly Stone-style horn loop, tells the story of a how a hoodie covered in puffy neon dinosaurs made Tillmann into the most huggable dude walking down Sunset Boulevard. And “Game Night” –featuring a beat supplied by Minneapolis rapper P.O.S. and a whisper verse by Adam Green — narrates the singer’s habit of inviting friends together in LA for board games and trivia. (He even hosts a popular Sunday night pub quiz at Silverlake Mexican restaurant Malo.)

  “Har Mar is as much ‘Crappy Holidays’ as it is an album,” says Tillmann. “The place that I’m coming from isn’t going to change, and it all really is an extension of myself. There’s not too much of a division between Har Mar and Sean at this point. I guess it sort of fulfilled the prophecy: I’ve just become my own guy, and that’s what Har Mar records present to people.”

  -Jenny Eliscu


name_last: Dre Skull
name: Dre Skull
name_index: D
picture_big_url: http://img.sxsw.com/2011/bands/4035.jpg
website_link: http://dreskull.com
event_category: Showcase
event_sub_category: DJ
search: Dre Skull
original_serial: event_MS14218
original_venue_serial: Prague
description:
  Dre Skull is a Brooklyn-based producer and DJ whose boundary-pushing conceptual attitude towards music and culture has been receiving critical acclaim since 2007. Multiple tours around the world and collaborations with artists as far reaching as Sizzla, Lil Scrappy, Sissy Nobby and Vybz Kartel have established him as an ambassador of culture and a producer with a pop touch.  In 2009, Dre Skull founded Mixpak Records as an outpost for both his own productions and the work of other artists and producers from a variety of different scenes and cultures. Mixpak's growing roster represents his singular vision that connects dancehall and southern rap legends with unknown teenage techno producers and female rock bands. Dre Skull has been featured by magazines such as XLR8R, Clark, Fader, Tsugi, and Vanity Fair, produced singles that have received strong radio play in Trinidad and charted in Jamaica and received support from artists such as Annie Mac, Sinden, Switch, Drop the Lime, Diplo, Stretch Armstrong and Hot Chip's Joe Goddard. He continues to hone his craft and up the ante, and with frequent recent trips to Kingston, Jamaica he is finishing up producing an upcoming Vybz Kartel full length set for release in Spring 2011.


name_last: Storytelling through Advertising: Engaging Players in Online Games
name: Storytelling through Advertising: Engaging Players in Online Games
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/StorytellingThroughAdvertising.jpg
website_link: http://www.gaiaonline.com
hashtag: #SXSWSocialGames
event_category: Branding / Marketing
event_sub_category: Dual
original_serial: event_IAP7148
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Manny Anekal (Zynga)
  Mike Sego (Gaia Interactive)

  Summary
  What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.

search:
  Storytelling through Advertising: Engaging Players in Online Games Manny Anekal ZyngaMike Sego Gaia Interactive


name_last: The Last Republic
name: The Last Republic
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/41079.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Last_Republic-The_Fear.mp3
website_link: http://www.myspace.com/thelastrepublicmusic
event_category: Showcase
event_sub_category: Rock
search: The Last Republic
original_serial: event_MS12311
original_venue_serial: Lustre Pearl
description:
  The Last Republic are many people’s tip to become the next big band to emerge from Wales. With soaring, bittersweet vocal melodies set against a sonic landscape of distorted grandeur, The Last Republic’s anthems for a generation and call-to-arms manifesto question the industrial illusion and the perceived progress of the modern world. 

  The Last Republic formed in 2008, after meeting at the infamous rock venue The Duke of Wellington in Neath, South Wales. After gigging their way around Wales’ and London’s club circuit, they forged a reputation as a ‘must see’ live act and soon scored their first big break after entering Virgin Media’s ‘The Road To V’ competition. 

  After weeks of TV coverage and seeing off competition from over 3500 bands, The Last Republic followed in the footsteps of The Young Knives and Bombay Bicycle Club to win the competition. Receiving 20,000 votes in the final, the band earned the right to play on The Main Stage at the V Festival alongside the likes of Oasis and The Killers in front of 10,000 people each day. 

  Despite overtures from the music industry’s old guard, The Last Republic opted to accept an attractive offer of specialist music business investment in order to remain independent.  

  The band have received airplay from Radio 1 DJ’s Zane Lowe and Huw Stephens, been playlisted by XFM and awarded the ‘Record of The Week’ on NME Radio. In addition to playing a sold-out support show at London's O2 Arena, The Last Republic have supported The Charlatans and Placebo, toured with the inspirationally independent band The Levellers, completed their own five-week headline tour and performed at festivals across the UK and Europe.

  The Last Republic recorded their debut album at the famous Monnow Valley Studio in Rockfield, Wales, with Chris Sheldon (Radiohead, Biffy Clyro, Foo Fighters) & Tom Manning (The Enemy, Broken Records, Feeder) during the winter of 2009/10. Entitled ‘Parade’, the album was mixed by Chris Sheldon, Andrew Scheps (U2, Metallica & The Mars Volta) and Dan Austin (The Doves, Cooper Temple Clause). It was released to much critical acclaim on 1st November 2010.

  Discography:

  Someday We’ll Be Waiting	Single	Released 12th April 2010
  (C’Mon) Flood The Gates 	Single	Released 14th June 2010
  CCTV				Single	Released 25th October 2010
  Parade			Album	Released 1st November 2010

  “...speaking of the future, here are a band who have a big part in it.” – Zane Lowe – BBC Radio 1

  “The Last Republic are making a name for themselves as purveyors of soaring epic anthems...Catchier than the clap and dressed sharper than razors, it's clear that The Last Republic have the proverbial 'bigger things' lined up squarely in their crosshairs.” – Huw Stephens, BBC Radio 1

  “The Last Republic – a band whose potential for broad appeal is complimented with grand guitar riffs, beautiful soaring melodies and a healthy punch of attitude” – Kerrang! Radio

  “The Last Republic have unbelievable vision.” - XFM (Manchester & London)


name_last: Village Voice Media's Interactive Party
name: Village Voice Media's Interactive Party
name_index: V
event_category: Party
event_sub_category: Various
search: Village Voice Media's Interactive Party
original_serial: event_OE00347
original_venue_serial: Paradise
description:
  Open Bar. Smoking Patio. Sounds provided by Tokimonsta. RSVP at sxsw.villagevoicemedia.com by 3/13 to get on the list.


name_last: The Jezabels
name: The Jezabels
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/851.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Jezabels-Mace_Spray.mp3
website_link: http://www.thejezabels.com
youtube_link: http://www.youtube.com/watch?v=ryE3whzlxmQ
event_category: Showcase
event_sub_category: Pop
search: The Jezabels
original_serial: event_MS12544
original_venue_serial: Maggie Mae's Rooftop
description:
  Few bands have made more of the past 12 months than Sydney quartet The Jezabels. 
  Since releasing their second EP, She’s So Hard, in November 2009, the four-piece have toured the country supporting Tegan & Sara, Katie Noonan and Josh Pyke, and as headliners in their own right (selling out shows nationally in the process). They’ve watched Hurt Me, the lead single from She’s So Hard, receive heavy rotation on radio in Australia and abroad, a feat also achieved by its follow-up, Easy To Love. Fittingly, The Jezabels have seen their fanbase grow every step of the way – sometimes in the most unexpected places.

  “I think the biggest spin-out was when someone from Germany sent us a YouTube clip of them dancing to one of our songs,” grins 23-year-old vocalist Hayley Mary.

  There have been lessons learned along the way. The constant touring has, says 24-year-old keyboardist Heather Shannon, made the band – completed by guitarist Sam Lockwood (24) and drummer Nik Kaloper (25) – much tighter. Sharing the stage with Tegan & Sara, they learned how to work the biggest rooms of their career. Best of all, the long hours travelling betweens gigs and the routine of performing every night has solidified the band’s understanding of what it is that makes them tick. 

  “I think we have a more consolidated idea of ourselves,” nods Mary.

  Which brings us to The Jezabels’ new EP, Dark Storm. The third and final release in a trilogy of EPs that began with 2009’s The Man Is Dead, its five songs represent the band’s most confident outing to date – moody, mysterious and epic, yet buzzing with the quartet’s ever-present knack for an irresistible pop hook. Not that writing it was an easy process.

  “We had a bit of writer’s block,” offers Mary. “We were all stressing and being passive-aggressive, and then someone said, ‘I’m really worried that this isn’t going to be like Hurt Me!’ It was as obvious as that. And we were all like, ‘Yeah, me too!’ As soon as it was said, it was a lot better. We decided to write whether we had a single or not. We realised we can’t function in that way.”

  Freed of such self-imposed pressures and constraints, the band set about crafting an organic and heartfelt collection of tunes – and, in the process, ended up writing arguably their best songs to date.

  For the first time in The Jezabels’ career, they allowed the music to grow and evolve in the studio. “We had to put a lot of faith in ourselves working together,” says Shannon. 

  Experimentation was the key word, with Lockwood employing an eBow on the song A Little Piece, and Kaloper using what Shannon calls “a weird percussion instrument” to summon the sound of thunder in the moving title track. For Mary, the new songs provided her with an opportunity to finetune the lyrical themes that informed the band’s first two EPs.

  “I think the themes of gender and romance that people seem to pick up on are there on the first EP, but they’re much more conscious on the second and third. And because we were linking all the EPs together you could do that – it was like, well, it’s a trilogy, so let’s really explore this.”

  She is, however, keen to make one thing clear.

  “We do think it’s funny how dramatic our songs are, and I think you could misconstrue how seriously we take ourselves. There is happiness in there, but it is really cool to write this epic thing and call it Dark Storm! It’s a really serious name, but it’s obviously very melodramatic.”

  With that cleared up, all that’s left now is to head out on the road again. An October tour of America and Canada will be followed by a headlining trek across Australia, culminating with appearances on festivals such as Wave Rock Weekender, Peats Ridge and the Falls Festivals. It’s a long way from The Jezabels’ humble beginnings in a Sydney University band competition in 2007.

  “None of us had any expectations at the start of what we were going to do or where we were going to go,” smiles Shannon. “We’ve achieved everything we could have hoped for 10 times over!”


name_last: Starfucker
name: Starfucker
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/620.jpg
website_link: http://www.myspace.com/strfkrmusic
event_category: Showcase
event_sub_category: Electronic
search: Starfucker
original_serial: event_MS12463
original_venue_serial: The Parish
description:
  In the past, Portland, OR-based Starfucker (STRFKR) has received almost as much attention for its not-always-
  accessible moniker as for its immensely accessible dance hooks.   
  But, having flirted briefly with a couple of name changes, the group is now firmly settled on Starfucker and so the 
  focus can rightly return to what got people talking in the first place: the quartet's endlessly catchy, hook-laden 
  pop.  
  And there's no better place for that conversation to begin than with Reptilians, the band s second  album and  first 
  with Polyvinyl.  
  Lyrically, Reptilians focuses primarily on death and the end of the world, two intertwined subjects at the forefront 
  of songwriter Josh Hodges  mind following the passing of his grandmother.   
  Yet, amazingly, the record manages to be not the slightest bit depressing.  
  In reality, it's quite the opposite -- a trait likely attributed to the fact that the band, like British philosopher Alan 
  Watts (whose lectures are excerpted at various intervals), believes death is responsible for giving meaning to life.  
  For Starfucker, this comforting notion is expressed musically via vibrant crescendos, explosive drum beats, and 
  layered synth melodies that drive a theatrical live show where dance party meets Roxy Music.  
  As such, Reptilians effortlessly marches from the stripped-bare psychedelia of 'Born', which conjures David 
  Byrne's ghost, to the funeral parade of 'Bury Us Alive' (a track that greets death with open arms in a moment of 
  animated celebration), to 'Death as a Fetish,' where the title becomes a liberating mantra sung over an 
  immediately hummable keyboard-driven loop.  
  Just as with  the band s previous two releases, Reptilians was written almost entirely by principal songwriter and 
  multi-instrumentalist Joshua Hodges. This time around, however, the group s sound  is bolstered by the addition 
  of Keil Corcoran (whom Hodges describes as a  human drum machine ) and producer Jacob Portrait (The Dandy 
  Warhols, Mint Chicks).   
  Hodges first recorded the album's primary tracks in his bedroom and on the road while the band, rounded out by 
  bassist Shawn Glassford and guitarist Ryan Biornstad, relentlessly toured the country this past year.   
  Then, Starfucker convened with Portrait at various Portland studios to record the drums as well as add a few final 
  flourishes.   
  The result is Starfucker's most well-rounded and full-sounding album to date -- a blissfully buoyant affair that 
  will have you dancing to songs about death while having the time of your life.


name_last: People Power: Leveraging Personal Stories to Build Influence
name: People Power: Leveraging Personal Stories to Build Influence
name_index: P
website_link: http://peoplepowersxsw.tumblr.com/
event_category: Social Graph
event_sub_category: Panel
original_serial: event_IAP7037
original_venue_serial: Hyatt
description:
  Room: TX Ballroom 1

  Participants:
  Andrea Miller (YourTango)
  Cheryl Contee (Fission Strategy)
  Deanna Zandt (deannazandt.com)
  Jean Russell (Thrivable)
  Twanna Hines (Funky Brown Chick)

  Summary
  Now, social is personal. From finance site Mint.com's anti-immigration blog post gaffe to YourTango CEO Andrea Miller's 'How to Date an Indian (Advice for the Non-Indian),' social media fuses personal with public in a way never seen before.

  Whether sharing taste in hiphop, dating preferences, provocative political ideas, or insider information about a soon-to-be-launched business, social media strategically develops personal and professional reputations. Stories can build audiences, grow support for campaigns and change mainstream ideas about social issues. They can also alienate various communities, compromise business information confidentiality or damage brands.

  If social media has shown us anything, it's that stories still matter. This panel will be a concrete conversation on how successful online personalities have managed their personal and professional lives using social media: telling authentic stories about our experiences, and using those stories to build powerful, engaged communities.

search:
  People Power: Leveraging Personal Stories to Build Influence Andrea Miller YourTangoCheryl Contee Fission StrategyDeanna Zandt deannazandt.comJean Russell ThrivableTwanna Hines Funky Brown Chick


name_last: Company Culture: It's All Your Fault
name: Company Culture: It's All Your Fault
name_index: C
picture_big_url: http://img.sxsw.com/2011/events/CompanyCultureItsAllYourFault.jpg
website_link: http://happycog.com
hashtag: #workculture
event_category: Work & Happiness
event_sub_category: Core Conversation
search: Company Culture: It's All Your Fault Greg Hoy Happy Cog
original_serial: event_IAP6163
original_venue_serial: Marriott Courtyard
description:
  Room: Rio Grande B

  Participants:
  Greg Hoy (Happy Cog)

  Summary
  Business owners and managers are responsible for a lot of stuff that requires a lot of antacid to orchestrate. Getting work in the door, paying people, developing products and services, keeping clients happy, and, oh yeah - keeping everyone at work happy.

  The happy part is always the hard part.

  How do you go about fostering an environment that's fun, rewarding and fulfilling? Does company culture just 'happen', or is it something you have to consciously work at?

  * What happens when your company starts growing, and that small group you were so tight with becomes bigger and less 'connected?'
  * What does it mean when everyone starts going for drinks without you?
  * What do you do when personalities or work styles start clashing, and the Utopian work ship you set to build starts listing?
  * What can you do to keep things fun without making it seem 'fake?'
  * If someone doesn't say 'good morning', could they be mad at you?
  * What office policies are fair? Which ones are bogus?
  * How can you ensure people don't dread Monday mornings?
  * What are the top 10 things to watch out for that turn into corporate culture cancer?

  We'll look at these and other aspects of maintaining a positive and rewarding work environment, with a laser focus on sharing candid real-world stories and solutions that can help make your work environment the best it can be.


name_last: Chile Technology Summit
name: Chile Technology Summit
name_index: C
hashtag: #chiletech
event_category: Tech Summit
event_sub_category: Various
original_serial: event_OE00629
original_venue_serial: Hilton
description:
  Room: F

  Participants:
  David Basulto (ArchDaily LLC)
  Juan Pablo TAPIA (BOWL)
  Leonardo Maldonado (Gulliver)
  Nathan Lustig (Entrustet)
  Paige Brown (Tripeezy)

  Summary
  The Chile Technology Summit will provide an hour-long exploration of the new media scene in Chile. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Chile, then be sure to attend this session!

search:
  Chile Technology Summit David Basulto ArchDaily LLCJuan Pablo TAPIA BOWLLeonardo Maldonado GulliverNathan Lustig EntrustetPaige Brown Tripeezy


name_last: TroubleSum
name: TroubleSum
name_index: T
picture_big_url: http://img.sxsw.com/2011/bands/3605.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/TroubleSum-Rather_Be_Alone.mp3
website_link: http://www.myspace.com/TeflonDiva
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: TroubleSum
original_serial: event_MS13343
original_venue_serial: Klub Krucial
description:
  Houston’s First Lady, TroubleSum, continues to be a contributing force to the growth of southern music and culture. With an effortless delivery of lyrics written by this living, breathing, walking paradox, she's certain to alter the hip hop scene.

  To her credit, TroubleSum is one in a handful of female MC's to be consistently acknowledged on a national scale, having already been awarded the title of Best Female Rapper in Houston by The Houston Press, featured on Bun B's new album 'TRILL OG' and an impressive performance on the nationally distributed “Hip Hop Life” DVD. 

  TroubleSum, The Teflon Diva, is known nationwide for her lyrical ability and impeccable style and class.  She's performed at countless shows across the nation, sharing the stage with industry heavyweights such as Rick Ross, Chamillionaire, Slim Thug, Dorrough, Trina, Trae tha Truth, and Bun B, just to name a few.  The fashion forward emcee has received numerous awards and honors, representing her city everywhere she goes.  She has received coverage with top music media outlets MTV, BET, and Allhiphop.com (where she has been awarded the coveted Breeding Ground Artist Title).  With a future as bright as her winning smile, the artist has not forgotten her roots.  She regularly donates her time, star power, and talent to non profit organizations and charity causes.  

  Her inspiration includes such artist as Tupac Shakur, Jimmy Hendricks, and the Gospel group The Clark Sisters. These artists influenced her writing ability, and like them, she strives to reach her own legendary status. 'I will hold stead fast to my vision, and never comprise myself respect.” With a distinguished sound and intimidating lyrics, you know Trouble is on the way and what you see isn't always what you get!


name_last: O Emperor
name: O Emperor
name_index: O
picture_big_url: http://img.sxsw.com/2011/bands/45170.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/O_Emperor-PO.mp3
website_link: http://www.myspace.com/oemperorofficial
event_category: Showcase
event_sub_category: Rock
search: O Emperor
original_serial: event_MS12871
original_venue_serial: Barbarella
description:
  O Emperor released their debut album ÂHither ThitherÂ in October  2010and wowed the critics  ÂHither ThitherÂ has been nominated for the Choice Music Prize 2011.  

  O Emperor are delighted with the nomination for what is considered one of the most prestigious music accolades in Ireland.


  What the Critics have said

  Brian Boyd - Irish Times
  You probably thought that you were safe in the conviction that this year's best Irish debut album was by Villagers. Prepare for a real challenge, though, that emanates from the rock'n'roll killing fields of Dunmore East.
  The Co Waterford five piece O Emperor have been going quietly about their post-rock/retro-rock business for a few years now, but the release of Hither Thither, ranging from spooky electronic and pop psychedelia to a blissed out West Coast FM sound, shows there's a huge sense of ambition here.
  As debut albums go, this is fantastically assured and accomplished. As Irish debut albums go, it's in a league of its own. There are moments on Hither Thither so musically resplendent, so lush and layered, that you'll be put in mind of a Kid A, a Dark Side of the Moon or a Gideon Gaye. Given O Emperor's neophyte status, there's a remarkable grasp of instrumentation and arrangement on show, along with the sort of eclectically shimmering sound that, historically, Irish bands have always made a hames of.

  From Waterford, O Emperor have, despite a major label deal, crept up quietly over the last while. While a previous EP promised much, Hither Thither surpasses all expectations. From the snarly menace of the opener, Don Quixote , to the blissed-out Spaceman 3-like closer, Fat Lady Sings , O Emperor have taken the scenic route and found some very incredible new vistas.


  Sunday Business Post
  Even in a particularly strong year for Irish albums, O Emperor's debut is a work of such monumental maturity, it leaves most more experienced bands standing. For 'mature', don't read 'dull', though. Take track three, Sedalia; a luxurious combination of delicious chords, exquisite piano, perfectly pitched guitars, tender lyricism and heavenly harmonies ' it's practically the perfect pop song. Having seemingly learned from every great songwriter there ever was, the prodigious young Waterford band's attention to musical detail is often staggering, without masking their innate talent for melody. 

  Exclusive management and representation: Martin Nolan, John Dunford and Mick Lennox (NDL)

  All enquiries to Mick Lennox at NDL - Tel: 00353 1 6684017 Email: info@mpibands.com

  TV and Radio: Josephine Nestor josephinenestor@hotmail.com : http://www.myspace.com/oemperorofficial


name_last: Lucy Schwartz
name: Lucy Schwartz
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/1187.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Lucy_Schwartz-My_Darling.mp3
website_link: http://www.lucyschwartzmusic.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Lucy Schwartz
original_serial: event_MS11999
original_venue_serial: The Tap Room at Six
description:
  LUCY SCHWARTZ
  Life in Letters
   
  Her latest CD, Life in Letters, introduces the new 20 year-old face of Lucy Schwartz, but listeners may already know her voice. How could anyone forget it? Rich and dreamy and all lit up in Technicolor, it’s graced movie theaters and TV sets across the country. “Darling I Do,” is one example: Lucy created the love theme to Shrek Forever After and performed the song with her co-writer Landon Pigg on The Tonight Show with Jay Leno. The Los Angeles-based singer-songwriter has also written for numerous films including Mother & Child, Post Grad, Adam, and the Meg Ryan comedy The Women, for which she created songs for both the front and end credits while still in high school. She recently penned the international theme song for Parenthood, and her songs have been featured in more than a dozen hit television shows, from Grey’s Anatomy to Make it Or Break It; ER to Brothers and Sisters. For Schwartz, who sang the hilariously campy jingles “Mister F” and “For British Eyes Only” on Arrested Development, drama comes naturally. “I did a lot of theater growing up,” says the effervescent Lucy, “so I like the idea of escaping into a character and becoming someone else.”
  Now, Life in Letters establishes Lucy Schwartz as a major talent, big and bright and bursting with energy. She recorded the album with producer Mitchell Froom (Elvis Costello, Paul McCartney). “There was a lot of experimentation,” she recalls. “We didn’t have a band come in and play together. We did it part by part.” Froom’s home studio in Los Angeles served as their playground. “The whole place was filled up with keyboards,” Schwartz continues, “so for ‘Graveyard,’ we layered ten different keyboard parts at once. For ‘Those Days,’ I found these bells and hit them with a yellow toy hammer. Now, some songs are a little zanier than they were when we started, but they’re also a lot more interesting.”
  Lucy commands dramatic torch songs and breezy pop ditties with equal vigor, bringing a spectacular whimsy to everything she does, adding ukulele or a capella harmonies where you’d least expect them, cranking up every emotion into surround sound. There’s so much joie de vivre in her music, she’s written no less than two songs – “Graveyard” and “Shadow Man” – about what it takes to feel truly alive. “I feel like I’m always asking myself, ‘Am I living a fulfilling life? Am I making the most of my time?’” says Schwartz. “When I wrote ‘Shadow Man,’ I’d just decided to leave college. I needed to do what I needed to do and not just what I was expected to do. And I needed to make music.
  One of the most playful songs is called “I Want the Sky” – which should tell you something about Schwartz’s ambitions. “I have all these crazy schemes and dreams that most people are too afraid to ask for,” she admits. A longtime fan of Landon Pigg, she simply wrote to him and asked him to play Shrek to her Fiona on “Darling I Do”, the song from Shrek Forever A fan of Matt Hales – aka Aqualung -- Lucy contacted the brooding Brit to sing with her on  “Seven Hours,” included as a bonus track on Life in Letters. The tactic worked again for the “Graveyard” video: after marveling at an episode of So You Think You Can Dance, she wrote the show’s Sonya Tayeh and asked her to choreograph the video for “Graveyard.” Tayeh accepted: now Schwartz uses her moves in the clip, twirling and jumping through a smoke-machine haze. “I like to have everything just the way I’d imagined it, from the artwork to the visuals to the songs,” she admits. “You might call me an artiste,” she proclaims in a haughty French accent, before dissolving into laughter. 
  Funny as it might seem, it’s also true. Lucy Schwartz is an emerging artist who’s deeply engaged with the world – the good stuff, and the bad. And Life in Letters challenges that world to engage with her the same way. “Lucy Schwartz literally means ‘light dark,’ and I tend to write that way, too,” she says. “Some songs seem bright and happy but the words are more thoughtful and introspective. Others feel darker, but I sound more hopeful. Sometimes you can hear both the light and dark in my voice.” True, you already knew that voice. But thanks to Life in Letters, you’ll now remember her name.


name_last: Charles Bradley & Menahan Street Band
name: Charles Bradley & Menahan Street Band
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/3577.jpg
website_link: http://www.thecharlesbradley.com
event_category: Showcase
event_sub_category: R&B
search: Charles Bradley &amp; Menahan Street Band
original_serial: event_MS13349
original_venue_serial: Cedar Street Courtyard
description:
  Charles Bradley was down and out when Gabriel Roth of Daptone Records happened upon him performing his Black Velvet act at the Tarheel Lounge in Bed Stuy.  Roth recognized his raw talent and directly brought him into the Daptone “House of Soul” Studios for a session with the Sugarman 3.  'Take It As It Comes' was Charles' first single on Daptone and it proved him as a worthy vocalist.  Roth eventually brought Charles out to Staten Island to see Dirt Rifle and the Bullets, a young funk band playing James Brown and Meters influenced songs. Thomas Brenneck, songwriter and guitarist for the Bullets, hit it off with Charles and they began working together. They released two singles on Daptone under the name “Charles Bradley and the Bullets,” but the Bullets soon dismantled in order to form the afrobeat influenced Budos Band.  

             However, Brenneck knew that Charles had something more to give and after moving to Bushwick himself, he and Charles reunited.  In time, they became close friends and Charles confided his life story in Brenneck.  The young producer was moved when he heard Charles tell the painful story of his brother’s death. Brenneck said, 'Charles, we gotta put that story to music.'

  	At the time, Brenneck was in the process of forming Menahan Street Band, an amalgamation of members of Sharon Jones & the Dap-Kings, El Michels Affair, The Budos Band, Lee Fields & the Expressions and Antibalas.   You may not know it, but you've probably heard the Menahan Street Band.  Jay-Z sampled their signature horn sound for his smash 'Roc Boys (And The Winner Is)' while Kid Cudi sampled their guitar lines for 'Mr. Solo Dolo.'  The list goes on as Menahan Street Band is quickly becoming one of the most sampled current bands in the business. All this shouldn't come as a surprise for those who have checked out the band on their own. The music is steeped in classic soul and afrobeat but displays an acute awareness for hip hop. It is lush, gritty, retro and modern all at the same time.

  	Formed in Brenneck's bedroom, Mehanan Street Band began as a studio project.  Brenneck was looking to record music in between his busy tour schedules when he called in friends from all sides of the Brooklyn Soul Scene.  Each track was recorded over time with a rotating rhythm section all topped with the unique horn stylings of Dave Guy and Leon Michels.  The final result was exciting to all those involved, and Brenneck released the first Menahan Street Band single, 'Make The Road By Walking' on his burgeoning label, Dunham Records, a division of Daptone Records.  Dunham continued to release Menahan Street Band singles and eventually a full-length album, 'Make The Road By Walking.'

  	The records are characterized by an experimental element. Whether it be a unique instrument or simply an unusual beat, Menahan Street Band attempts to broaden the horizon of funk and soul music through these qualities. However, the term experimental far from describes the final product.  The music is always founded in a solid beat and simple changes making it accessible to a broad spectrum of listeners.  Brenneck's dedication to high quality analog sound is another staple element of the “Menahan Sound.”  The process of recording to tape -- the limited track count, the tape edits, the natural tape compression -- has a great influence on the final product.

  	Brenneck’s new sound was the perfect compliment for the heartfelt and troubled lyrics that sprang from Charles’ story.  With drummer Homer Steinweiss, Brenneck launched Dunham Records in 2008 and released Charles’ 'The World (Is Going Up In Flames)' and 'Heartaches and Pain' as its’ second single. A departure from his Black Velvet act, the songs showed a new side of Charles as a compelling artist in his own right and proved to be a great success. Many late night writing and recording sessions later, he and Brenneck completed their first full-length record, 'No Time For Dreaming.' Charles always knew he was born to entertain, but in the making of this record he discovered a proclivity for songwriting as well.

  	The record was a labor of love for both Charles and Brenneck. Charles and the Menahan Street Band have been touring, while Charles has been honing his passion as a singer and an entertainer.  After years of working together, 'No Time For Dreaming' is due for international release on Dunham Records on January 25, 2011.


name_last: The Rocketboys
name: The Rocketboys
name_index: R
picture_big_url: http://img.sxsw.com/2011/bands/44092.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Rocketboys-Brothers.mp3
website_link: http://www.myspace.com/therocketboys
event_category: Showcase
event_sub_category: Rock
search: The Rocketboys
original_serial: event_MS14839
original_venue_serial: Lamberts
description:
  Austin-based indie band The Rocketboys—with no label and minimal outside help during the past five years—have paved their own way, achieving successful appearances at Austin City Limits (2007), SXSW (2010) and CMJ (2009), to name a few.

  After the self release of their well-received, debut full-length, 20,000 Ghosts, in 2009, The Rocketboys had tracks featured on a plethora of TV shows including 2010 Winter Olympic Games, The Real World, Teen Mom, The Buried Life and Keeping Up with the Kardashians, among others.

  Their self-sustaining streak ended when the band rallied their friends and fans across the country for their newest effort, Wellwisher, taking the recording process on the road and tracking almost the entire EP while on tour. From the back of the van to living rooms to the Paste Magazine office, The Rocketboys asked their talented friends to play and sing various parts on the recording, sacrificing sleep and sanity for a few weeks to record Wellwisher.

  Singer Brandon Kinder describes Wellwisher not as a concept album but a concept experience. The musical collaboration and nomadic recording process, combined with the lyrical themes of unity, brotherhood and relationships, all contributed to and exuded from the final product.

  “It’s interesting how it all came together and meshed thematically,” Kinder said. “The lyrics about the importance of the people in your life, our friends across the country who recorded various parts and everyone who helped us financially made the entire process about unity and collaboration.”

  The Rocketboys are still 'creating rich anthems that are as infectious as they are sincere' (Paste Magazine) with 'clear, ringing guitars and full-bodied keyboard arrangements, hard-driving drum lines and well-practiced transitions between calm and controlled chaos' (Austin American-Statesman).

  The band has already begun writing its second full-length, which will expand upon what Wellwisher offers. The currently unnamed release will be out by summer 2011 and feature a bucket of brand new songs from the boys.


name_last: Apps vs. Mobile Web: Which to Reach Consumers?
name: Apps vs. Mobile Web: Which to Reach Consumers?
name_index: A
website_link: http://www.getjar.com
hashtag: #getjarsxsw
event_category: Future15
event_sub_category: Future15
search: Apps vs. Mobile Web: Which to Reach Consumers? Patrick Mork GetJar
original_serial: event_IAP7310
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom E

  Participants:
  Patrick Mork (GetJar)

  Summary
  This presentation discusses the pros and cons of using Mobile Web and Applications to reach consumers. It draws on GetJar's experience as the world's 2nd largest app store with over 1 billion downloads on what works and what doesn't to reach consumers on mobile. The presentation will discuss the advantages and disadvantages of using mobile apps vs. mobile web. It will also discuss innovative new ways to use both mediums to reach your consumers in a way that is scaleable and cost effective for your organization. The presentation will also discuss who you can communicate your mobile web / mobile apps offering to your consumers in a way that is clear, simple and easy to follow for consumers regardless of what kind of handset or platform they are using. If you're concerned about whether you should be developing apps or a mobile site or wondering how to communicate your mobile offering to consumers without breaking the bank, this presentation is for you.


name_last: I'm So Productive, I Never Get Anything Done
name: I'm So Productive, I Never Get Anything Done
name_index: I
website_link: http://mediadecoder.blogs.nytimes.com/
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP5376
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Anthony De Rosa (Neighborhoodr.com)
  David Carr (NY Times)
  Molly McAleer (MollsSheWrote)
  Ta-Nehisi Coates (The Atlantic)

  Summary
  Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.

search:
  I'm So Productive, I Never Get Anything Done Anthony De Rosa Neighborhoodr.comDavid Carr NY TimesMolly McAleer MollsSheWroteTa-Nehisi Coates The Atlantic


name_last: Mentor Session 1
name: Mentor Session 1
name_index: M
event_category: Mentor Session
event_sub_category: Other
original_serial: event_MP990047
original_venue_serial: Austin Convention Center
description:
  Room: Room 10B

  Participants:
  Alisa Coleman (ABKCO Music & Records Inc)
  Benny Blanco (N/A)
  Brian Rosenblatt (SmithAmundsen LLC)
  Charles Slomovitz (Shazam Entertainment)
  Joe Priesnitz (Joe Priesnitz Artist Management)
  Julie Yannatta (Be Why)
  Shaun Barrett (4 Ohm Entertainment Group)
  Valerie Denn (Val Denn Agency)

  Summary
  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.

search:
  Mentor Session 1 Alisa Coleman ABKCO Music &amp; Records IncBenny Blanco N/ABrian Rosenblatt SmithAmundsen LLCCharles Slomovitz Shazam EntertainmentJoe Priesnitz Joe Priesnitz Artist ManagementJulie Yannatta Be WhyShaun Barrett 4 Ohm Entertainment GroupValerie Denn Val Denn Agency


name_last: North Mississippi Allstars
name: North Mississippi Allstars
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/545.jpg
website_link: http://www.nmallstars.com
event_category: Showcase
event_sub_category: Rock
search: North Mississippi Allstars
original_serial: event_MS12419
original_venue_serial: Momo's
description:
  Keys to the Kingdom, the new album from the North Mississippi Allstars, is a celebratory declaration of life in the face of death.  The origins of the album are honest and raw: a father died and a child was born.  Brother’s Luther and Cody Dickinson lost their father, Jim Dickinson, only months before Luther became one.  At the heart of the record is the journey that traverses through the mirrored gates of life and death.  Produced in absentia by their father, Keys to the Kingdom, is the Allstars’ finest collaboration yet.


name_last: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
name: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
name_index: N
picture_big_url: http://img.sxsw.com/2011/events/FOD3.jpg
hashtag: #FunnyOrDieSXSW
event_category: Trade Show
event_sub_category: Various
search: Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
original_serial: event_OE00034
original_venue_serial: Austin Convention Center
description:
  Room: Exhibit Hall 3/4



  Funny or Die and Twitter team-up to bring you the future of funny on the web... 140 characters at a time. Welcome to the ridiculously lucrative world of internet comedy with a panel featuring Robert Ben Garant and Thomas Lennon, music, and seating. Participate in the panel by tweeting in to #FunnyOrDieSXSW !

  www.funnyordie.com


name_last: Billy Harvey
name: Billy Harvey
name_index: B
picture_big_url: http://img.sxsw.com/2011/bands/191.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/BILLY_HARVEY-One_Mississippi.mp3
website_link: http://www.billyharvey.com
youtube_link: http://www.youtube.com/watch?v=TTWQGeQobrk
event_category: Showcase
event_sub_category: Rock
search: Billy Harvey
original_serial: event_MS12268
original_venue_serial: Continental Club
description:
  Over the years Billy Harvey has been playing his own brand of Post Modern Pop, working not only as an artist but also as a producer (Charlie Mars, Bob Schneider, Slaid Cleaves, and Steve Poltz are among his credits).
  A prolific writer, he has been the recipient of the International Songwriters Award for Best Rock Song “Frozen Through”, and broke into the Top 100 on the CMJ Charts with his 2007 release “Bearsick”. 
       This caffeine-addled do-it-yourselfer has also been quietly directing, animating, and editing the accompanying music videos to his records.
  In February 2008 he shot and directed a documentary film entitled “EVERYWHERE NOW”. Filmed entirely on his laptop camera, Harvey intimately chronicles a 7000 mile plus tour in a car powered by waste vegetable oil. From crossing the continental divide on a sheet of ice to digging through oil dumpsters in the freezing cold, what follows is a near epic journey of endurance and self-discovery that is both sublime and at times harrowing.  
       Harvey’s latest release 'The Everlasting War' plays like a love letter… to a girl… to himself…ultimately to us as we are invited to participate in the clear honesty of the music. This record teems with raw emotion and heartfelt sentiment so succinct it is impossible not to be affected by it. It Standout tracks include “Blind Man’s Bike”, “Heading for the Hills” (featured in ABC’s Private Practice), and “Let This Be The Day”.
       Billy’s website has won various media and internet awards including the Interactive Design Award at South By Southwest and the Flash Forward award in NYC. Please visit it here…
  www.billyharvey.com

  Contact:
  Management
  BarryBergman@earthlink.net
  Booking
  www.Rajiworld.com


  Discography
  EP 'More Happy Than Sad' 2002
  LP 'Toast' 2003
  LP 'Pie' 2005
  LP 'Bearsick' 2007
  LP “Grow Garden Grow” 2008
  DVD “Everywhere Now” 2008
  LP “The Everlasting War” 2009


name_last: Sound It Out
name: Sound It Out
name_index: S
picture_big_url: http://img.sxsw.com/2011/films/F31197.jpg
website_link: http://www.sounditoutdoc.com
youtube_link: http://www.youtube.com/watch?v=u8tNPh405V4
event_category: Screening
event_sub_category: Documentary Feature
search: Sound It Out Jeanie Finlay
original_serial: event_FS11467
original_venue_serial: Alamo Ritz 1
description:
  Director: Jeanie Finlay
  UK-ENGLAND | 78 minutes
  Glimmer Films


  Starring:
  Tom Butchart, David Laybourne, Shane Healey, Chris Smith, Aaron Frankey McGlade, Kelly Laybourne, Sam Howard, Gareth Williams, John Taylor, Dave Weedall


  Over the last five years an independent record shop has closed in the UK every three days.

  SOUND IT OUT is a documentary portrait of the very last surviving vinyl record shop in Teesside, North East England.

  A cultural haven in one of the most deprived areas in the UK, SOUND IT OUT documents a place that is thriving against the odds. Directed by Jeanie Finlay who grew up three miles from the shop.

  A distinctive, funny and intimate film about men, obsession and the irreplaceable role music plays in our lives.

  High Fidelity with a Northern Accent.


name_last: Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads
name: Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/TransmediaStorytelling.jpg
website_link: http://www.suziebitner.com www.barbararvance.com
hashtag: #brvance
event_category: Convergence
event_sub_category: Solo
original_serial: event_IAP6597
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Participants:
  Barbara Vance (Copperplate Publishing)

  Summary
  Transmedia storytelling is increasingly being seen as the future of entertainment.  A film is no longer just a film; its narrative extends to games, books, online documents, Internet videos, mobile applications, and beyond. 

  But at the foundation of these new storytelling methods are certain narrative traditions that have held up over the centuries.  Without a clear understanding of these structures and methods of character development, a narrative will struggle to survive.  We must, therefore, look beyond the Matrix, going back instead to the Greeks, whose myths provide some of the first examples of genuine transmedia.  These ancient tales crisscrossed through a complex web of drama, poetry, ritual, role playing, and oral recitation, utilizing archetypes that are still the foundation of stories today. 

  In this panel, I will address key archetypes and plot formations found repeatedly in both historical narratives as well as recent successful transmedia franchises.  I will discuss how to asses an audience, then strategically choose specific plot lines and characters for specific mediums based on those audience segments.

  We will look at:

  1.   Making sure your narrative has a solid premise on which to build – without a foundation you cannot lay bricks.
  2.   Key characteristics of appeal characters – how to have bad heroes and good villains
  3.   How to structure the story in an appropriate narrative thread
  4.   Choosing mediums and messages

  Spoken of here, transmedia narratives are not adaptations; they are extensions, networks composed not as afterthoughts to an “original” creative work, but conceived instead in conjunction with them, with thought given to the story, the medium, the audience, and how these elements relate to a cohesive fictional world.

search:
  Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads Barbara Vance Copperplate Publishing


name_last: DJ Toure (Between Sets)
name: DJ Toure (Between Sets)
name_index: D
website_link: http://imculture.com
event_category: Showcase
event_sub_category: Hip-Hop/Rap
search: DJ Toure (Between Sets)
original_serial: event_MS13601
original_venue_serial: Scoot Inn
description:
  Toure “DJ Toure” Duncan of Hieroglyphics grew up playing drums in church and at school.  Drums were his first instrument, then he studied piano, took piano lessons as a child.  Interest into drumming led to production, started Djing at the age of 12 in the 6th grade.  Started purchasing equipment as a pre-teen and began to teach himself the art of Djing and the skills to become a producer.

  Playing Drums and being in Oakland which had a strong music scene, he was influenced by a variety of musicians and musical styles. From Hip Hop to Gospel to R&B.  

  Sonic influcences



  Hieroglyphics

  Attended elementary school with Casual in the 4th grade, they became friends.  They kept their relationship strong.  A-Plus, Tajai and Opio lived close by in the neighborhood over the hill from Toure’s home, and they began to form a crew.  When Del officially started the Hieroglyphics crew in the late 1980s, Toure was Casual’s DJ and the crew began to come together.  

  Independent Production Incubator for the Bay Area

  As a producer of hits for Hieroglyphics crew and the solo and group members, Toure began to make a name for himself as a producer in the Bay Area.  He began to branch out with production for Dolla Will who was signed to Too $hort’s record label.  Since that time he has worked with many independent artists in the Bay Area including Too $hort, E-40, Father Dom, Beeda Weeda, Goapele, and many others.  With his production company, 101% Music, Toure has singlehandedly acted as an incubator for new talent in the Bay for Hip Hop, Rap, Soul, R&B and other genres of music.

  Renown for his DJ skills, he has been featured as a DJ on songs including “That’s How it Is”, Casual’s first single, 

  As a tour DJ Toure has traveled the Americas, Canada and internationally to Japan as a DJ and member of Hieroglyphics and rocked stages alongside the X-Ecutioners, Mos Def, Wu-Tang, Nas, Common, Talib Kweli and countless others.  As a drummer Toure has toured as a member of Mystic’s band alongside Black Eyed Peas in Canada and the United States.


name_last: How Not to Get Pwned on Facebook
name: How Not to Get Pwned on Facebook
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/hownottogetpwnedonfacebook.jpg
hashtag: #facebooksecurity
event_category: Social Graph
event_sub_category: Core Conversation
search: How Not to Get Pwned on Facebook David Endler David Endler
original_serial: event_IAP8185
original_venue_serial: Hyatt
description:
  Room: Big Bend

  Participants:
  David Endler (David Endler)

  Summary
  Social networks are a hacker's paradise.  Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort.  Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread.

  This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts.  Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.


name_last: Jonathan Silverman
name: Jonathan Silverman
name_index: J
picture_big_url: http://img.sxsw.com/2011/events/Silverman3_cropped.jpg
hashtag: #SXBookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Jonathan Silverman
original_serial: event_OE00433
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Johnathan Silverman will be at the SX Bookstore to meet fans and sign copies of his latest book, Nine Choices: Johnny Cash and American Culture.


name_last: Fishbone
name: Fishbone
name_index: F
picture_big_url: http://img.sxsw.com/2011/bands/4395.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Fishbone-Forever_Moore.mp3
website_link: http://fishbone.net
event_category: Showcase
event_sub_category: Ska
search: Fishbone
original_serial: event_MS14973
original_venue_serial: Austin Music Hall
description:
  Celebrating 25 groundbreaking years, FISHBONE has been trailblazing their way through the history of American Ska, Rock Fusion and (so-called) Black Rock since starting their professional career in Los Angeles' burgeoning, Alternative Rock music scene of the mid-1980s.  Their sound has often been imitated, but never duplicated. They have toured worldwide with such bands as the Beastie Boys, Red Hot Chili Peppers, The Roots, Les Claypool/Primus, Fela Kuti, The Dead Kennedys and many more.  Angelo Moore's ability to combine thought-provoking, humorous social commentary with Fishbone brethren's frenzied, up-tempo music and frantic, euphorically entertaining stage show has cultivated their undisputed reputation as one of the best live acts in music history.

  Now in their 25th year of composing, creating, recording, releasing and performing original music together, mass critical appeal appears to be returning to the band fueled by their critically acclaimed full-length feature documentary; Everyday Sunshine: The Story of Fishbone.  

  Narrated by Laurence Fishburne, Everyday Sunshine earned LA Weekly's Critic's Choice Award at the Los Angeles Film Festival, has been called 'effortlessly Entertaining' (Variety), 'Brilliant and Groundbreaking' (Pop Matters), and hailed as 'more than a documentary about rock 'n' roll.  It's a documentary about the American spirit and one that shows the life of one of its most influential creative forces.' (Encore Magazine)  

  Featuring celebrity testimonial from an A-list cast of rock icons such as Flea (Red Hot Chili Peppers), who calls the band 'an important musical institution', and 'the band that gave us the inspiration to be a band' by Gwen Stefani (No Doubt).  The film also includes similar admiration from the likes of Perry Farrell (Jane's Addition), Jerry Cantrell (Alice In Chains) Rob Trujillo (Metallica), Questlove (The Roots), Chuck D (Public Enemy), Tim Robbins (Grammy Winning Actor), and many more. The film not only highlights the bands substantial legacy in contemporary music of all forms, but also the struggles, adversity, and inner turmoil that has surrounded the bands career.  In 2011, Everyday Sunshine will premiere its theatrical and DVD releases, and also has broadcast release interest from Vh1, Showtime, and PBS to name a few, and has also opened up the possibility of, and widely rumored and sought after reunion performance with all original members of this legendary band.

  To date, the band still continues to tour all over the world, still turning heads at some of the worlds most noteworthy festivals such as Fuji Rock Festival, Tokyo, Japan (2010), Wakarusa, Ozark, AK (2010), and Sunset Junction, Los Angeles, CA (2010).   The band is currently on a national U.S. tour with Slightly Stoopid & Dumpstaphunk, with confirmed dates scheduled at SXSW w/ Wu-Tang Clan, and Mobb Deep, an Australian tour featuring performances with Trombone Shorty & George Clinton, highlighted by a performance at Byron Bay Blues Festival.  The band will also return to Europe and Japan in 2011, and is slated to release a brand new EP.


name_last: Your Financial Advisor is Duff McKagan
name: Your Financial Advisor is Duff McKagan
name_index: Y
hashtag: duff
event_category: SXSW Featured Speaker
event_sub_category: Other
search: Your Financial Advisor is Duff McKagan Duff McKagan N/A
original_serial: event_MP990154
original_venue_serial: Austin Convention Center
description:
  Room: Room 12AB

  Participants:
  Duff McKagan (N/A)

  Summary
  Duff McKagan's claim to fame is certainly his work as a founding member of Guns 'n Roses, Velvet Revolver and the project which brings him to SXSW, Duff McKagan's Loaded. In addition to his rock credentials, McKagan also writes weekly columns for Seattle Weekly and ESPN.com, and had a long running financial column, 'Duffonomics,' for Playboy Online. He's also a partner in the wealth management firm, Meridian Rock. His early music biz experiences led him to educate himself on finance and economics. As part of his stated mission to share his experience with his fellow musicians on the ins and outs of music business finances, Duff will speak at the 2011 SXSW Music Conference. Duff will shoot straight on how to handle the contracts and transactions in the recording and live businesses. The history of music is riddled with stories of exploitation and rip offs. Don't be a victim, take control of your finances with Duff's hard-won experience on your side.


name_last: Brian David Johnson
name: Brian David Johnson
name_index: B
event_category: Bookstore Appearance
event_sub_category: Various
search: Brian David Johnson
original_serial: event_OE00761
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Brian David Johnson will be stopping by the SX Bookstore to sign copies of his FREE book, Screen Future.  Stop by today to meet Intel’s Futurist!


name_last: Middle Class Rut
name: Middle Class Rut
name_index: M
website_link: http://www.mcrut.com
event_category: Showcase
event_sub_category: Rock
search: Middle Class Rut
original_serial: event_MS12611
original_venue_serial: Maggie Mae's Rooftop
description:
  Middle Class Rut  Zack Lopez- Vocals/Guitars Sean Stockham- Vocals/Drums
    The path to success is rarely short or simple to traverse. It takes time to get where you’re going, and it’s usually the journey there that transforms you into what you will become. Middle Class Rut is proof of this. Theirs has not been an easy path, but their journey has defined who they are now.   The group’s two members, Sean and Zack, have been playing together since they were teenagers, camping out in Zack’s mom’s house in Sacramento to write and record the songs they wrote. The duo’s first band, Leisure, dissolved in early 2003 after a few false starts, sending Zack to work construction and Sean to labor as a studio runner in LA. But they soon realized stopping wasn’t an option. Sean moved back to Sacramento and Zack began driving up every weekend from LA to write and rehearse music. After a year of commuting up and down the California coast, Zack relocated as well, solidifying a future for the pair’s new band, Middle Class Rut.   The band has spent the past four years crafting new songs and allowing the style and sound of their project to evolve and establish itself. The pair records every song they write together almost immediately in their rehearsal space, capturing the instantaneous spirit of a track while still in the moment. This means that each number is imbued with a distinct sense of urgency, almost like a snapshot of the moment of inspiration. The band’s debut, No Name No Color, is a collection of these recordings, which they elected to use rather than attempt to recreate the spark of the original tracks later in a studio.   “Recording our own music has been a part of our process since we were 13,” Sean explains. “It integrated itself into our process from an early age. We like being able to listen to whatever we’re writing right away. It’s like when you look in the mirror you’re seeing your face but it’s different than when you see a picture of yourself. It’s the same with music. You need to hear it come out of a stereo to understand it. That’s just what we do. We write music and we record it so we can listen to it. Now hopefully other people will get to listen to it as well.”  The record compiles 12 songs from a span of several years, showcasing a breadth of time without ever losing its clear impression of cohesion. A few tracks have appeared previously on the band’s three EPs, which they released in 2007, 2008 and 2009, but the album as a whole is a new construction that reveals a band with a unique creative process. The majority of the songs have been tested on the road during tours in the U.S. with Social Distortion, Them Crooked Vultures and Alice In Chains, and in Europe with The Bronx and …And You Will Know Us By The Trail Of Dead.   Middle Class Rut’s music artfully toes the line between heavy and melodic, showcasing the band’s skill for raw, energized rock and roll that is equally complex and immediate. The record is enormous and rowdy, propelled by the duo’s ability to make heavy music tasteful and accessible. The record sounds the product of far more people than the two who made it. Opening number “Busy Bein’ Born” represents the rest of the disc, setting a tone and pace for the impassioned tracks that follow.   “It takes everything this band does and puts it into one song,” Zack says. “It’s hard to do that. We’re were able to capture the heavier and mellower side of our music in one song.”  Releasing this disc marks a moment of catharsis for these two musicians. The road they’ve traveled to get here has been long and uphill. But never has Middle Class Rut lost sight of why they make music—a fact that is reflected in the genuine, honest nature of their songs. There is something grounded and relatable about these tracks and that comes from the band being homegrown and independent, and truly loving being musicians.   “I feel like the music we make needs to be heard,” Zack says. “Maybe everyone feels that way about their music, I don’t know. We struggled for a long time to find something that was us and as soon as we decided that we would do it ourselves everything clicked. Realizing we didn’t need anyone but ourselves to do this was important for this band. Now we want to get this out there and really get our own audience for our music.”


name_last: The Art of Enchantment
name: The Art of Enchantment
name_index: A
website_link: http://alltop.com/
hashtag: #enchantment
event_category: Featured Speaker
event_sub_category: Solo
search: The Art of Enchantment Guy Kawasaki Alltop
original_serial: event_IAP5618
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D

  Participants:
  Guy Kawasaki (Alltop)

  Summary
  Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.


name_last: Mexican Institute of Sound
name: Mexican Institute of Sound
name_index: M
picture_big_url: http://img.sxsw.com/2011/bands/2108.jpg
website_link: http://www.myspace.com/mexicaninstituteofsound
event_category: Showcase
event_sub_category: Electronic
search: Mexican Institute of Sound
original_serial: event_MS14050
original_venue_serial: Dot Com Day Stage Austin Convention Center
description:
  The MEXICAN INSTITUTE OF SOUND third disc is revealed: 'SOY SAUCE.' It's funny, but never really thought I would have three albums. Thus passed many shows, many trips, many movies, many friends.

  We play from Rotterdam to Albuquerque without stopping. Of all the places in the world have written to connect to me..'Piñata', the second album was a bit more planned.  I did team with my dear friend Holger Beier from Le Hammond Inferno and had a memorable recording sessions. For this record was a guest Chris Frantz of Talking Heads and Tom Tom Club, Adrian Dargelos of Babasónicos, Tanaka of Fantastic Plastic Machine, Joselo and Quique Rangel from Café Tacuba. The Liquits ... well ... tons of nice people.

  With this album has been complete madness. We toured around and has been the most fun to me happened in my life.

  Now we are with 'Soy Sauce.' According to me is my best album.

  I recorded it in 3 stages in Mexico City with Holger Beier, is already a tradition. This time besides the Liquits studio also visited the studio of Molotov, was fun to be there.

  I have less guest this time. Ad Rock of Beastie Boys rapping on a version of Alocatel. Joselo Rangel also recorded some great guitars and my dear drummer Paco also got his own. Julian Placencia with which play live was the super engineer with Paolo Morabito.

  The album is more eclectic: it has Mariachi, Hip Hop, Soul, French Chanson, Punk, Ska and Cumbia. I hope you enjoy it like me.

  Camilo Lara


name_last: Andrew Kessler
name: Andrew Kessler
name_index: A
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Andrew Kessler
original_serial: event_OE00548
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Author Andrew Kessler will be meeting fans and signing copies of his new book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission.


name_last: Life After Y Combinator
name: Life After Y Combinator
name_index: L
website_link: http://jobspice.com
hashtag: #lifeafteryc
event_category: Business
event_sub_category: Panel
original_serial: event_IAP7526
original_venue_serial: Hilton
description:
  Room: Salon C

  Participants:
  Brian Chesky (Airbnb Inc)
  Dane Hurtubise (JobSpice)
  Drew Houston (Dropbox Inc)
  Jessica Mah (inDinero.com)

  Summary
  Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?

search:
  Life After Y Combinator Brian Chesky Airbnb IncDane Hurtubise JobSpiceDrew Houston Dropbox IncJessica Mah inDinero.com


name_last: No Excuse: Web Designers Who Can't Code
name: No Excuse: Web Designers Who Can't Code
name_index: N
website_link: http://www.wilsonminer.com/
hashtag: #noexcuse
event_category: Design / Development
event_sub_category: Panel
original_serial: event_IAP6358
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom B

  Participants:
  Ethan Marcotte (ethanmarcotte.com)
  Jenn Lukas (Happy Cog)
  Ryan Sims (Rdio)
  Wilson Miner (Rdio)

  Summary
  Some of the most important design decisions happen in code.

  In 2009, I gave a talk at the Build conference in Belfast with what I thought was a fairly uncontroversial premise: web designers should write code. Since then, the subject has sparked more than a few debates, including a particular heated pile-on when Elliot Jay Stocks tweeted that he was 'shocked that in 2010 I’m still coming across ‘web designers’ who can’t code their own designs. No excuse.'

  In a recent interview, Jonathan Ive said 'It's very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it.' He's talking about product design, but the principle is just as relevant to the Web (if not more so). 

  'The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form.... Because when an object's materials, the materials' processes and the form are all perfectly aligned.... People recognize that object as authentic and real in a very particular way.'

  As our industry grows and roles get more specialized, it's possible to become a 'web designer' without more than a cursory understanding of the fundamental building materials of the Web: the code.

  Is this just the price of progress? Are the days of the web craftsman soon to be in the past? Or is a hybrid approach to web design and development something worth preserve?

search:
  No Excuse: Web Designers Who Can't Code Ethan Marcotte ethanmarcotte.comJenn Lukas Happy CogRyan Sims RdioWilson Miner Rdio


name_last: Hazel Dickens
name: Hazel Dickens
name_index: H
picture_big_url: http://img.sxsw.com/2011/bands/3772.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Hazel_Dickens-The_Mannington_Mine_Disaster.mp3
website_link: http://www.rounder.com/artist/default.aspx?aid=97949
event_category: Showcase
event_sub_category: Bluegrass
search: Hazel Dickens
original_serial: event_MS13303
original_venue_serial: Victorian Room at The Driskill
description:
  From the coalfields of West Virginia to the factories of Baltimore, Hazel Dickens has lived the songs she sings. A pioneering woman in Bluegrass and Folk music, Hazel has influenced generations of songwriters and musicians. Her songs of hard work, hard times, and hardy souls have bolstered working people at picket lines and union rallies throughout the land.

  Hazel Dickens is also the original inspiration for the Hardly Strictly Bluegrass festival, the annual free festival held each October in Golden Gate Park in San Francisco. Over the past 10 years, it has grown into one of the world's largest and most anticipated festivals for concert goers and musicians alike.

  Hardly Strictly Bluegrass Festival Talent Buyer Dawn Holliday will be accepting submissions for the 2011 Hardly Strictly Bluegrass Festival during this week's SXSW on Wednesday, March 16 in the Victorian Room at Austin's Driskill Hotel. 

  Submissions of an artist bio and CD will be accepted between 8:30 p.m. and 9 p.m.  Holliday will also be available to discuss submissions between 10 p.m. & 11 p.m. with interested parties.


name_last: The Lost Brothers
name: The Lost Brothers
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/46095.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/the_lost_brothers-fallen.mp3
website_link: http://www.myspace.com/thelostbrothersmusic
event_category: Showcase
event_sub_category: Folk
search: The Lost Brothers
original_serial: event_MS11105
original_venue_serial: 18th Floor at Hilton Garden Inn
description:
  Some say the lost brothers sound like a ragged everly brothers. 
  Others say they sound like the lost brothers. 
  It is said that the lost brothers formed two years ago in the summer heat of liverpool. 
  It is also said that the lost brothers wrote a book of songs that autumn, and in the dead of winter they recorded the songs in an attic in Portland, Oregon. 
  We know that the lost brothers released these songs on their debut album (trails of the lonely) to a heap of praise from the likes of NME, Word magazine, Hot Press, and their fans (losties). 
  Through the following year, the lost brothers have been spotted in person, performing at Glastonbury, Electric Picnic, Texas (SXSW), New York, Portland, Toronto, Paris, and a hop, skip and jump across the land of the UK and the their beloved Ireland. In their journeys they have toured and played along with many, including Richard Hawley, M Ward, Jolie Holland, The Handsome Family, The Swell Season,Micah P Hinson, Richmond Fontaine, among others. 
  It is whispered that the lost brothers are currently hiding in sheffield, recording a number of songs under watchful eyes and a new album will be upon us soon..


name_last: David vs. Goliath: Lessons learned from Lamebook vs. Facebook
name: David vs. Goliath: Lessons learned from Lamebook vs. Facebook
name_index: D
hashtag: #LameFace
event_category: Late Break
event_sub_category: Panel
original_serial: event_IAP8402
original_venue_serial: Radisson
description:
  Room: Town Lake Ballroom

  Participants:
  Conor Civins (Bracewell & Giuliani)
  Edward Cavazos (Bracewell & Giuliani LLP)
  Jonathan Standefer (Lamebook)
  Joshua Huck (Lamebook.com)
  Matthew Genitempo (Austin Architectural Graphics/Public School)

  Summary
  Growing internet access and a hyper-evolved societal awareness built in to the humor of our age have led to an explosion of Neo-Swiftian cultural critique in every area imaginable: art, literature, film, gaming, social networking, food, politics, business and even parody itself.  The Daily Show now provides our Modest Proposal every evening, Cervantes acolytes all over the world ruthlessly skewer our holy cows from their blogs, forcing us to laugh at ourselves and the institutions we create and support.  While parody and satire are inarguably essential to humankind’s dialectic with itself, the same tools that have raise our collective voice are being utilized by powerful forces to squelch us.  Facebook is dragging offending sites into court with a vengeance.  Celebrities sue bloggers with a regularity one can set their watch to.  Even Blizzard Entertainment–of World of Warcraft fame–forced the pulping of tens of thousands of copies before the release of a satirical book.  So what do the jesters do when the giant doesn’t have a sense of humor?  A balance must be struck between the rights of individuals and institutions and the rights of others to mock them.  The purpose of this panel is to assess the present health of parody in New Media (however broadly defined), discuss its evolving role in our discourse, and to develop a prognosis for its future that will enable to prescribe the right strategy to protect those who hold the mirror to a world of naked emperors.

search:
  David vs. Goliath: Lessons learned from Lamebook vs. Facebook Conor Civins Bracewell &amp; GiulianiEdward Cavazos Bracewell &amp; Giuliani LLPJonathan Standefer LamebookJoshua Huck Lamebook.comMatthew Genitempo Austin Architectural Graphics/Public School


name_last: I’m Not Old,Your Music Does Suck
name: I’m Not Old,Your Music Does Suck
name_index: I
website_link: http://www.austinchronicle.com/gyrobase/Music/Blogs/
hashtag: yousuck
event_category: Panel
event_sub_category: History of Music
original_serial: event_MP6159
original_venue_serial: Austin Convention Center
description:
  Room: Room 11AB

  Moderator:
  Jim Caligiuri (Austin Chronicle)

  Participants:
  Chris Morris (Daily Variety)
  Ed Ward (N/A)
  Geoffrey Himes (Baltimore City Paper/Washington Post)
  Paige Maguire (Austinist.com)

  Summary
  A great deal has been made about the decline of the music business. But few talk about the decline of the music. What if part of the reason the business is in trouble is that the music doesn't touch people that way it once did? How much is the lack or loss of gatekeepers responsible for the state of today's music? From American Idol to pitchfork.com, what are the reasons for the state of today's music?

search:
  I’m Not Old,Your Music Does Suck Chris Morris Daily VarietyEd Ward N/AGeoffrey Himes Baltimore City Paper/Washington PostPaige Maguire Austinist.comJim Caligiuri Austin Chronicle


name_last: Help Save SXSW from Marketer Douchebaggery
name: Help Save SXSW from Marketer Douchebaggery
name_index: H
picture_big_url: http://img.sxsw.com/2011/events/HelpSaveSXSWFromMarketer.jpg
website_link: http://savesxsw.tumblr.com/
hashtag: #saveSXSW
event_category: Branding / Marketing
event_sub_category: Panel
original_serial: event_IAP7266
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom F

  Participants:
  Ben Essen (iris)
  Emily Gannett (IRL Productions)
  Nihal Mehta (localresponse)
  Ryan Daume (Revision3)
  Zeb Dropkin (iris)

  Summary
  Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS 'Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known...' We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.

search:
  Help Save SXSW from Marketer Douchebaggery Ben Essen irisEmily Gannett IRL ProductionsNihal Mehta localresponseRyan Daume Revision3Zeb Dropkin iris


name_last: SAY Media presents Local Natives @ SXSW
name: SAY Media presents Local Natives @ SXSW
name_index: S
event_category: Party
event_sub_category: Various
search: SAY Media presents Local Natives @ SXSW
original_serial: event_OE00344
original_venue_serial: Speakeasy
description:
  SAY: is hosting a one night-only music festival featuring the Local Natives and five emerging indie artists during SXSW Interactive.


name_last: SXSW Film Opening Party
name: SXSW Film Opening Party
name_index: S
picture_big_url: http://img.sxsw.com/2011/events/nokia_film_opening_w.jpg
hashtag: #SXSWFilm
event_category: Party
event_sub_category: Various
search: SXSW Film Opening Party
original_serial: event_OE00133
original_venue_serial: Buffalo Billiards
description:
  You’re invited to the opening night celebration that kicks off the 2011 SXSW Film Festival.  Enjoy drinks with old friends and have fun making new ones!


name_last: Erin Ivey & The Finest Kind
name: Erin Ivey & The Finest Kind
name_index: E
picture_big_url: http://img.sxsw.com/2011/bands/1744.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Erin_Ivey__and__The_Finest_Kind-Sing_Out.mp3
website_link: http://www.erinivey.com
event_category: Showcase
event_sub_category: Singer-Songwriter
search: Erin Ivey &amp; The Finest Kind
original_serial: event_MS14962
original_venue_serial: Flamingo Cantina
description:
  Erin Ivey is Austin's urban folk darling. Her brand new album, Broken Gold, is a unique and critically-acclaimed collaboration with R&B/dub organ trio The Finest Kind.

  In a few short years, Erin has played over 300 live shows nationwide, garnered a shoutout from Hollywood gossip maven Perez Hilton, and been named one of Austin's top unsigned artists.

  Locals will also recognize her from the infectious 'Take Me to Reids' TV and radio ad campaign, the cover of Austin Monthly magazine's 'Most Beautiful Women' issue, and her 'Live at The Long Center' performance broadcast on Music Entertainment TV.

  'Broken Gold is my favorite new album.'  -Kevin Connor, KUT 90.5FM

  '5 Stars' -Austin Monthly


name_last: The New Mastersounds
name: The New Mastersounds
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/3492.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_New_Mastersounds-Thermal_Bad.mp3
website_link: http://newmastersounds.com/
event_category: Showcase
event_sub_category: Funk
search: The New Mastersounds
original_serial: event_MS13374
original_venue_serial: ACL Live at The Moody Theater
description:
  The New Mastersounds are a four-piece band based in Leeds, England, whose modern take on vintage soul-jazz, funk and rock draws influences from Jimmies McGriff, Smith, and Hendrix, as well as their most closely-associated mentors, The Meters. Try to imagine Grant Green and Lou Donaldson having a fight in a Hammond Organ shop while James Brown holds the coats, and you have some idea of what to expect from this band. Their first single, One Note Brown, was released on Blow It Hard Records in 2000 and was passionately championed by acclaimed Northern Soul and funk DJ Keb Darge. To date, the band has released four studio records: 102%, This Is What We Do, Be Yourself, Keb Darge Presents… as well as The New Mastersounds Re::Mixed, and Live At La Cova. Also of note: their single, “Your Love Is Mine” featuring Corinne Bailey Rae, was used in the 2007 Warner Brothers movie Feast of Love.

  Having toured throughout Europe, Japan and the USA, the NMS have earned global recognition as a key band in the ‘New Funk’ scene. But purists beware: their unique blend of funk, rock, soul and dance music is hard to sum up and doesn’t fit neatly into any one genre.

  Headed soon to a city near you, The New Mastersounds deliver gritty grooves and deep rhythms in clubs, theater venues and festivals alike. Their live shows will get you up dancing and hold you there intoxicated by the funk until last call- when you’ll stagger home, sweaty and exhausted, on a wave of euphoria.

  Led by guitarist and producer Eddie Roberts, The New Mastersounds feature Joe Tatton on Hammond, Pete Shand on bass and Simon Allen on drums.


name_last: Cousin Cole
name: Cousin Cole
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/2636.jpg
website_link: http://www.myspace.com/cousincole
event_category: Showcase
event_sub_category: DJ
search: Cousin Cole
original_serial: event_MS13659
original_venue_serial: Malaia Upstairs
description:
  Cousin Cole's tracks are played regularly by some of the top DJs in the world: Diplo, Optimo, Sinden, Todd Terje, Pilooski, Cosmo Baker, Scottie B, A-Trak, Steve Aoki, and DJ AM. His indie/folk mix CD 'Tambourine Dream' featured songs from the likes of Joanna Newsome, Bruce Springsteen, Devendra Banhart, and Neil Young -- all exclusively remixed by Cole or his former partner Pocketknife. 'Tambourine Dream' made fans from across the musical spectrum, including Spank Rock, Todd Terje, Pilooski, and Prins Thomas. Cousin Cole's 'Soulja Boy' remix has gotten primetime airplay by Hot 97 in NYC and Power 106 in LA and was played before Toronto Raptors basketball games.

  Cousin Cole has DJed all across the US and Europe, and has played with the likes of The Rub, Low Budget, Tim Sweeney, Prince Language, Jacques Renault, Tomboy, Shir Khan, Eli Escobar, DJ Benzi, Nadastrom, King Tutt, DJ Tameil, and many more.

  After five records and one CD on Flagrant Fowl, Cousin Cole is now starting a new label, Cousins, with releases planned from Youth, Tom of Finland, and Cousin Cole himself.

  Cole is currently working on the follow up to Tambourine Dream, doing tons of remixes, and DJing around the world -- he just finished his fourth European tour and a second Australian tour is in the works for early 2011.



  'I like ['Tamborine Dream'] because i can play it around other people, without boring them, making them want to cry,
  or ruining my reputation as the most gangster of gangster rappers. And what makes these edits truly outstanding is that it doesn't chop up the vocals or drop Lavender diamond in the middle of a rave, but just gives each song an extra push to have a nice uplifting easy listening mix to two step to, or pre-game  with.'
  - Spank Rock

  '[Tougher Than Featherz] is great! Absolutely love the jamc / suicide / ram jam and arthur russell reworks. I think I'll be playing them all tonight.'
  - Twitch (Optimo)

  'THAT SHIT IS OUT OF HAND!'
  - Scottie B (Unruly Records) on Bam a Lam

  'The Springsteen edit has 'Future Balearic Classic' written all over it'
  -Piccadilly Records

  'Probably the mix of the year'
  -Turntable Lab on Tambourine Dream


name_last: British Music Embassy Launch
name: British Music Embassy Launch
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/british.jpg
event_category: Party
event_sub_category: Various
search: British Music Embassy Launch
original_serial: event_HB1588
original_venue_serial: Latitude 30
description:
  The British @ SXSW official launch with three of our best breaking acts, Bombay Bicycle Club, Jamie Woon, and Dry The River. Hosted by Radio 1's Huw Stephens. By invitation only.


name_last: T Cooper
name: T Cooper
name_index: T
picture_big_url: http://img.sxsw.com/2011/events/TCooper9.09.2.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: T Cooper
original_serial: event_OE00525
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer



  Acclaimed author T Cooper will be stopping by the SXSW Bookstore to meet fans and sign copies of his latest book, The Beaufort Diaries.


name_last: Jon Langford & Skull Orchard
name: Jon Langford & Skull Orchard
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/1853.jpg
website_link: http://www.jonlangford.de
event_category: Showcase
event_sub_category: Rock
search: Jon Langford &amp; Skull Orchard
original_serial: event_MS12826
original_venue_serial: Continental Club
description:
  The L'homme de Renaissance of indie rock. (That's 'Renaissance Man' for all you eating 'Freedom Fries.') He's done it all in his time. For us, he's created lots of cover art, produced lots of records, lent his ham-fisted guitar stylings to recordings by the Old 97's, Kelly Hogan, Sadies, Sally Timms, Danbert Nobacon, Jon Rauhouse, Alejandro Escovedo, among others, draws a comic strip, plays in the long running art/punk collective the Mekons, written a book, appeared as the backing band on This American Life and acts as a reeling papa bear figure to many of Chicago's musicians looking for direction and reassurance in this vicious racket we call the music industry. Among the guiding forces in the Pine Valley Cosmonauts and the Waco Brothers and Wee Hairy Beasties. At any given time, he has several projects going. It tires us just trying to keep up. As nice as he is prolific. Sort of rare in the hyper-rarified environment of notoriety.

  For More of Jon's Art, go to his page at Yard Dog in Austin, TX; home of the annual Bloodshot SXSW shindig. Stop by, say hi, and make sure you look at the ten years of Yard Dog/Bloodshot SXSW Photographs!


name_last: Lavinia
name: Lavinia
name_index: L
picture_big_url: http://img.sxsw.com/2011/bands/47013.jpg
website_link: http://www.myspace.com/laviniaUS
event_category: Showcase
event_sub_category: Rock
search: Lavinia
original_serial: event_MS11519
original_venue_serial: Valhalla
description:
  In Roman mythology, Lavinia was the daughter of Latinus and Amata. She was the lone child of the king and was eventually courted by many men in Ausonia who hoped to become the next king of Latium. Turnus, ruler of the Rutuli, was promised Lavinia, having the favor of Queen Amata. However, King Latinus is later warned by the oracle Faunus that his daughter is not to marry a Latin, and eventually Lavinia weds Aeneas, son of Aphrodite and progenitor of the Romans. In Book 7 of the Aeneid, during the sacrifice at the altars of the gods, Lavinia's hair catches on fire, an omen promising glorious days to come for Lavinia and war for all Latins.

  It is within a shroud of this same mythological fire that Lavinia, a new band hailing from Boston, MA, introduces their debut ep 'There Is Light Between Us'. The band consists of current & former members of indie rock heavyweights such as Caspian, Eksi Ekso, The Burning Paris, On Fire, and the Fatal Flaw, but should never be confused as some sort of 'side project'. Bleak, dark, and unforgiving - Lavinia trudge through terrain that is much different than any of the members other projects. And while there is an underlying hope in each song - the album dwells in an unshakable depression. A feeling of isolation and loneliness further exposed by the heart-on-the-sleeve vocals of guitarist/vocalist Nate Shumaker (ex-Eksi Ekso, On Fire, The Burning Paris, Everdown), that brings to mind a combination of Red House Painter's Mark Kozelek and The Cure's Robert Smith. Pair that up with the commanding bass wielding of Philip Jaimeson (main axe man of Caspian), the towering drum fills of Alex Mihm (Eksi Ekso), and the slide guitar & banjo atmospherics of Josh Megyesy (ex-On Fire, The Burning Paris, The Fatal Flaw), and you've got the makings of a band who's sound shares more in common with roman mythology, than it does their own contemporaries and peers.

  Recorded in multiple locations throughout 2010, including New Alliance with Ethan Dussault and Verse Media with John Helmig, mastered by Jason Martin (Starflyer 59) at Jason Martin Recording in Riverside, CA, the album captures the sound of a band discovering new and exciting sonic territory with no rules in place. A band creating music that they want to create, for the sake of creating it to exist. Doesn't sound like a novel idea to you? Well, unfortunately it is in todays music industry and it's incredibly refreshing to hear how easily this sound of creative freedom can come across when a band effortlessly executes without paying mind to outside pressures or expectations. The band takes us through five tracks in just under 28 minutes which brings to mind the moodiness of bands such as Red House Painters, Mogwai, The Cure, early Crooked Fingers, Starflyer 59, and Scott Walker while incorporating the heaviness of behemoths such as Black Sabbath, My Bloody Valentine, Isis, Jesu, and The Twilight Sad. The combination of these elements seamlessly meld together to create a document of visionary proportions.

  Much like Turnus declaring war on Aeneas after losing the mythological Lavinia to him, our Lavinia comes forward with all the emotional intensity of such a war. Turnus was ultimately destroyed and his people captured by Aeneas, though Lavinia's father, Latinus, died in the war, teaching us progress cannot be made without sacrifice. The sound of Lavinia's debut ep 'There Is Light Between Us' embodies this philosphy to it's very definition.


name_last: Neon Windbreaker
name: Neon Windbreaker
name_index: N
picture_big_url: http://img.sxsw.com/2011/bands/2052.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Neon_Windbreaker-Furniture.mp3
website_link: http://www.neonwindbreaker.com
event_category: Showcase
event_sub_category: Rock
search: Neon Windbreaker
original_serial: event_MS12213
original_venue_serial: Habana Bar
description:
  Of all the artists that have sprung up from Toronto's eclectic music scene, Neon Windbreaker may be its most paradoxical (which, considering their competition includes Drake, Crystal Castles, Fucked Up and Broken Social Scene says a lot). A band rooted firmly in the indie scene yet produces melodic hardcore and pop music which espouses the core values of engaging DIY. Neon Windbreaker has, in an alarmingly short amount of time, managed to win over the faith and support of their city through crucial, carefully chosen support slots for Marnie Stern, Monotonix, Lullaby Arkestra and Do Make Say Think and the charitable actions of giving their debut EP away for free as a sandwich, fruit and mixed drink. Which is all to say that these former teen phenoms are a wildcard worth holding because, whether it's during their 200 shows leading up to and including SXSW or on their debut LP (recorded with Owen Pallett producer Leon Taheny) they will blow up just when you need them to.

  Please visit the attached link to hear newer versions of songs, including a better recording of the song in our profile - http://soundcloud.com/neon-windbreaker


name_last: Cops 3.0: The Future of Policing and the Internet
name: Cops 3.0: The Future of Policing and the Internet
name_index: C
website_link: http://www.plessas.net
hashtag: #cops30
event_category: Greater Good
event_sub_category: Solo
search: Cops 3.0: The Future of Policing and the Internet Kirby Plessas Plessas Experts Network Inc
original_serial: event_IAP5668
original_venue_serial: Austin Convention Center
description:
  Room: Room 9ABC

  Participants:
  Kirby Plessas (Plessas Experts Network Inc)

  Summary
  The internet has become a critical tool for law enforcement.This presentation will demonstrate ways it is used for investigations and community outreach, discuss privacy issues and controversies, and explore the reach and limits of the law when police go online.


name_last: Jimmy Gnecco (of Ours)
name: Jimmy Gnecco (of Ours)
name_index: J
picture_big_url: http://img.sxsw.com/2011/bands/879.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Jimmy_Gnecco_of_Ours-Bring_You_Home.mp3
website_link: http://www.jimmygnecco.com
event_category: Showcase
event_sub_category: Rock
search: Jimmy Gnecco (of Ours)
original_serial: event_MS12560
original_venue_serial: Maggie Mae's Rooftop
description:
  Jimmy Gnecco - The Heart (Bright Antenna - released 2010)

  Growing up in New Jersey, all I wanted to do was escape. I could see New York from my bedroom window and spent the majority of my teen years playing in clubs all over the city. The chaos of the city inspired and shaped me as a musician, and it wasn’t until I was an adult that I recognized the role that New Jersey had played in my music. Always the first to lend a hand or grab a piece of gear that needed loading or unloading, I connected with other musicians to form a band and also worked with other writers’ in their bands for a few years. It was through Ours, formed in 1992, that a real relationship with the audience was born.

  Ours’ first records, Distorted Lullabies and Precious, were solo driven endeavors strengthened by the individual aesthetics of my friends performing alongside me.  Mercy, our third album, produced by Rick Rubin and me, was a true collaboration, incorporating each band member’s interpretation of the music, building around their arrangements as well as my own.

  For The Heart, my first entirely solo effort, I drew upon a similar approach to Distorted Lullabies and Precious. This time, though, it needed to be through my own vision and performances alone. My intention for this album was to write songs that could be supported by only a voice and guitar or voice and piano.

  Throughout three albums with Ours, I sang about the frustrations and pains of my childhood and our world. For The Heart , I found myself in a place where I wanted to sing about my appreciation of it. I hope that you enjoy it.


name_last: Sound for Picture: Pre-production through Post
name: Sound for Picture: Pre-production through Post
name_index: S
website_link: http://www.Thirdwardtx.com
event_category: Panel
event_sub_category: Workshop
original_serial: event_FP7623
original_venue_serial: Austin Convention Center
description:
  Room: Room 13AB

  Moderator:
  Andrew Garrison (Trash Dance)

  Participants:
  Brad Engleking (Troublemaker Studios)
  Susan Fitz-Simon (Sonic Roadhouse)

  Summary
  One of the easy distinctions between films that work and films that don't is sound. Good sound is a combination of good audio practice in production and post and learning to how to think about audio from the very beginning. The panel will include a production mixer and a post-production mixer/designer to talk about esthetics of audio and everything from double system recording with DSLR's to Pro Tools templates.

  One of the easy distinctions between films that work and films that don't is sound. Good sound is a combination of good audio practice in production and post and learning to how to think about audio from the very beginning. The panel will include a production mixer and a post-production mixer/designer to talk about esthetics of audio and everything from double system recording with DSLR's to Pro Tools templates.

search:
  Sound for Picture: Pre-production through Post Brad Engleking Troublemaker StudiosSusan Fitz-Simon Sonic RoadhouseAndrew Garrison Trash Dance


name_last: Dave Bruno
name: Dave Bruno
name_index: D
picture_big_url: http://img.sxsw.com/2011/events/bruno.jpg
hashtag: #sxbookstore
event_category: Bookstore Appearance
event_sub_category: Various
search: Dave Bruno
original_serial: event_OE00586
original_venue_serial: Austin Convention Center
description:
  Room: Ballroom D Foyer

  Dave Bruno will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The One Hundred Thing Challenge.


name_last: The Chain Gang of 1974
name: The Chain Gang of 1974
name_index: C
picture_big_url: http://img.sxsw.com/2011/bands/1910.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/The_Chain_Gang_of_1974-Hold_On.mp3
website_link: http://www.thechaingangof1974.com
event_category: Showcase
event_sub_category: Dance
search: The Chain Gang of 1974
original_serial: event_MS14747
original_venue_serial: The Windish Agency House @ ND
description:
  “My brothers and I were surrounded by music growing up,” explains Kamtin Mohager, the shape-shifting singer/multi-instrumentalist behind the Chain Gang of 1974. “Not Beatles albums or anything like that; more like the Persian records our parents played all the time. And when we got older, it was up to us to discover everything.” Born in San Jose and raised in Hawaii, Mohager spent his first 13 years obsessing over inline hockey and the idea of being drafted by the NHL one day. A series of life-changing events were set in motion once Mohager’s family moved to Colorado, however. The first of which involved the final scene from Real Genius—quite possibly Val Kilmer’s finest hour—and its penultimate ‘popcorn song’, a.k.a. “Everybody Rules the World.” “I love ‘80s music, but not typical new-wave stuff,” says Mohager. “Like I’m way into Tears For Fears and Talk Talk, the other side of the spectrum, really.” That’s abundantly clear on White Guts, a record that’s nearly as restless as Chain Gang’s previous collection of early recordings, Fantastic Nostalgic. The way Mohager sees it, his first proper release was “all over the place, from a piano ballad to songs that sound like Black Rebel Motorcycle Club, Primal Scream or Justice.” White Guts, on the other hand, funnels three years of instrument-swapping, sample-splicing experience into a lean, focused listen. So while “Stop!” and the rather epic “Hold On” hint at everything from LCD Soundsystem to Talking Heads, they make perfect sense in the context of deep cuts like the synth-flecked “Don’t Walk Away” and bass-guided “Matter of Time,” shimmering power ballads that could have been on the soundtrack of Sixteen Candles or Pretty in Pink. What sets the Chain Gang of 1974 apart from other Reagan-era revivalists is Mohager’s innate sense of rhythm, a skill he acquired at an early age. And we’re not just talking about his parents’ punchy, groove-riding record collection. We’re talking about family gatherings and traditions that taught Mohager how to make a crowd of cool kids uncross their arms and dance like there’s pistols pointed at their feet. “Everyone lets loose at our shows,” says Mohager. “It’s a party, man. If only I had a dollar for every time someone bum-rushed the stage or grabbed one of our instruments.” Things are bound to get worse, too, as his live band—a quartet that’s a far cry from Mohager’s original iPod/bass setup—spends the next six months spreading the Chain Gang gospel far beyond its Rocky Mountain beginnings. Or as the man behind every last beat puts it, “I’m letting the music just be, and if something’s meant to happen, it’s meant to happen.”


name_last: Room 4 Rent
name: Room 4 Rent
name_index: R
picture_big_url: http://img.sxsw.com/2011/films/F21988.jpg
website_link: http://www.summertimefilm.com
event_category: Screening
event_sub_category: Narrative Short
search: Room 4 Rent Max Weissberg
original_serial: event_FS12193
original_venue_serial: Alamo Lamar B
description:
  Director: Max Weissberg
  USA | 8 minutes
  Luftmensch Films


  Starring:
  H.R. Britton, Olivia Horton


  Anna is looking for a place to rent from Max. The two are awkward towards each other until they both realize that they love to dance.


  ** Plays before Emerging Visions, F*ck my life.


name_last: Innerpartysystem
name: Innerpartysystem
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/42964.jpg
website_link: http://www.myspace.com/innerpartysystem
event_category: Showcase
event_sub_category: Dance
search: Innerpartysystem
original_serial: event_MS14835
original_venue_serial: Dirty Dog Bar
description:
  To call Innerpartysystem's 'Never Be Content' epic might be an understatement. Sonically huge and thematically expansive, its origins comprise a saga as well. The EP is the story of a band lost and found, a mission refined. The EP tracks a movement, a survey from a space of uncertainty and flux to one of artistic surety and contentment. Its nominal paradox ' contentment found through never arriving at a static state of satisfaction -- is reflected in the perfectly calibrated tension and release of the six songs contained therein, with as many sneers as messages, a well-earned rest for every barrage of beats. 
   
  After two years relentlessly touring behind their self-titled major label debut, Innerpartysystem returned to their Mohnton, Pennsylvania home depleted, seeking refuge in the band house. We were definitely in a place at the end of 2009, wondering whether we were going to keep going. It wasn't the happiest time for us, explains drummer Jared Piccone. It was definitely slow at first. When the band found itself without a label at the beginning of 2010, lead singer Patrick Nissley simply hunkered down and continued to amass his musical arsenal. I just kept making music, and I didn't have a set mindset. I just kept doing what I've always been doing. Over the next year, the band would relocate their studio from their suburban roots to the decidedly more metropolitan Hoboken, New Jersey. Both the change in venue and the freedom from major label strictures played a part in the renewed crackle on Never Be Content.  The album is a reflection of the things I've been going through, says lead singer Patrick Nissley. Either the tone of a song, or the attitude of a song, or the mood ' I can pinpoint, listening back to it, what I was going through at the time.
   
  That the three members come from various musical backgrounds only strengthens the band's latest effort. Piccone's experience on the post-hard-core scene, synth-guitarist Kris Barman's obsessive house listening, and Nissley's encyclopedic knowledge of everything from '70s funk to '90s hip-hop all inform the record, though it's primarily an electronic odyssey. It isn't a new direction, explains Barman of the more house sound of Never Be Content. It's more of a 45 degree turn than a 180. We leaned more toward the programming and technical things, Nissley says. I feel like this record isn't even pushed that far, but it's a good progression in the right direction, to where I want it to go. The result is both sophisticated and danceable, a technical progression with universally relatable themes. 
   
  Album centerpiece American Trash marks a true progression for the band. Muted beats give way to a synth squawk, and Nissley's vocals, equal parts menace and salve, perfectly encapsulate the voice of the Ugly American ' self-concerned and myopic. Gleaned from the years spent observing American culture both here and abroad, Nissley is careful to note that the song is about a specific stance, and not Americans in general. Some people have the worst priorities, he explains. Sometimes I watch TV and I can't believe what people are doing. I feel people are better than that.  Money is a dirty, attraction-repulsion ode that features Nissley's tongue-in-cheek lyrical assault laced with an unrelenting pulse, punctuated by cash registers and heavily distorted vocals. Patrick made this beat one night ' this crazy glitched out beat, Barman explains of the song's origins. The band's work ethic is evidenced in the refining process they go through ' Barman counts eight versions of Money since its inception. 
   
  All songs were conceived with an eye to their explosive live show, which alchemizes the energy of a DJ set with the structure of song formula. It's why the music came out the way it did, explains Nissley. In the two years the band spent touring, Nissley and crew made a study of the impact certain things had on a crowd. When people mix stuff just right, there's a crazy energy there, says Piccone. Fittingly, the EP plays from start to finish like a 30-minute set. 

  Not only a band who can produce dance beats, Innerpartysystem's fresh approach to electronic music, both in their innovative recording and performing techniques, only scratches the surface of their vast artistic palette. From their mesmerizing hand-programmed light show to the cutting edge hand-manipulated effects live on stage, to the EP's one-of-a-kind album art, their passion for interactive art, both in the aural and visual realms, is a vital part of their creative aesthetic.

  True to form and the title of the EP, Innerpartysystem have already begun work on the next album. You have to keep setting challenges for yourself, or your life becomes stagnant repetition, Nissley says. You have to keep progressing and moving. If you don't, you get stuck doing something every day. And maybe it's for some people, but it's not for us.


name_last: Young Buffalo
name: Young Buffalo
name_index: Y
picture_big_url: http://img.sxsw.com/2011/bands/45901.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Young_Buffalo-Three_Deep.mp3
website_link: http://www.myspace.com/youngbuffalo
event_category: Showcase
event_sub_category: Rock
search: Young Buffalo
original_serial: event_MS13460
original_venue_serial: Lamberts
description:
  Young Buffalo are a 3-piece band from Oxford, Mississippi. The former-moniker of the solo work of Jim barrett, was born in the summer of’09 with the addition of Alex Von Hardberger and Ben Tarbrough. Without much more than song ideas and one booked show, thy began crafting a sound steeped in 3-part harmonies and pounding percussion. Young Buffalo self-released the Catapilah Demo back in 2009 and have then since toured in the US, taking in both SXSW and CMJ 2010. The band signed a US deal with Fat Possum records in May 2010 and have finished recording their debut album with Kyle ‘Slick’ Johnson(Wavves, Cymbals Eat Guitars) at Sweet Tea Studios in Mississippi.


name_last: Directing the Dead II: The Next Generation
name: Directing the Dead II: The Next Generation
name_index: D
event_category: Panel
event_sub_category: Various
original_serial: event_FP990161
original_venue_serial: Austin Convention Center
description:
  Room: Room 18ABCD

  Moderator:
  Scott Weinberg (Cinematical / Aol Moviefone)

  Participants:
  Ben Wheatley (KILL LIST)
  Emily Hagins (My Sucky Teen Romance)
  James Wan (Insidious)
  Jason Eisener (Hobo With a Shotgun)
  Nicolas Goldbart (Phase 7)
  Simon Rumley (Little Deaths)

  Summary
  Let the purveyors of the new scary engage you with their fresh, exciting takes on the ever-evolving horror genre.

  Let the purveyors of the new scary engage you with their fresh, exciting takes on the ever-evolving horror genre.

search:
  Directing the Dead II: The Next Generation Ben Wheatley KILL LISTEmily Hagins My Sucky Teen RomanceJames Wan InsidiousJason Eisener Hobo With a ShotgunNicolas Goldbart Phase 7Simon Rumley Little DeathsScott Weinberg Cinematical / Aol Moviefone


name_last: Native America
name: Native America
name_index: N
itunes_link: http://audio.sxsw.com/2011/mp3/Native_America-Oh_My_Gracious.mp3
website_link: http://www.nativeamericamusic.com
event_category: Showcase
event_sub_category: Avant/Experimental
search: Native America
original_serial: event_MS15170
original_venue_serial: Mi Casa Cantina
description:
  Native America is a creative outlet for Ross Farbe, a 20 year old songwriter from New Orleans. He spends countless hours in his bedroom, surrounded by an array of thrift store keyboards, craigslist-ed tape recorders, and whatever cobbled-together noisemakers he can get his hands on. An infatuation with physical space and natural reverb would then lead him to break into warehouses, campus parking garages, and abandoned spaces around the wilds of New Orleans, risking his spotless criminal record solely to lay down a few songs.  Dancing About Architecture is the inevitable product of this process. Beautiful, reverberated, and springy, yet at times dissonant and exploratory, this collection of patchwork songs is the first Native America release and is available on Park The Van records.

  Native America is also a band. The first shows in early 2010 were Ross with a guitar and a banjo, but now the ship's crew has been completed by John St. Cyr (bass/vocals), Ray Micarelli (drums), and Kyle Hines (guitar/vocals). They set out on an ocean of fuzz, fending off sonic seamonsters with dreamy folk-pop songs.


name_last: Health Data Everywhere: Not a Drop to Link?
name: Health Data Everywhere: Not a Drop to Link?
name_index: H
website_link: http://www.health2con.com
hashtag: #health2dev
event_category: Health
event_sub_category: Panel
original_serial: event_IAP6783
original_venue_serial: Hilton Garden Inn
description:
  Room: Rio

  Participants:
  Aman Bhandari (US White House)
  Gilles Frydman (ACOR)
  Indu Subaiya (Health 2.0)
  Jamie Heywood (PatientsLikeMe)
  Roni Zeiger (Google)

  Summary
  The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-generated data in hundreds of online communities to mobile devices to federal quality indicators to medical record data within provider organizations.  But much remains to be done to connect these disconnected islands of data to generate information that's meaningful and actionable by end users.  And what happens when you link informed patient communities with their health data? As Clay Shirky says, it gets weird. And interesting.

  A number of communities have cropped up to promote access to medical data and the integration of user-reported and behavioral data within the clinical decision stream including healthdatarights.org, #healthapps, #health2dev, #73cents, #getupandmove and #WhyPM.  With the opening up of health datasets, platform APIs and increasingly sophisticated analytic engines to make user-generated health data clinically relevant, we can finally unleash the wider developer community to build robust and integrated tools to improve health and healthcare.  

  This session brings together some of the leading voices in the Health 2.0 movement to discuss and demo technologies that help access, mine, display and distribute control of health information across a wide variety of interfaces and devices.  We will also hear how government is opening healthcare datasets for access by the developer community and how patients are increasingly becoming 'n of 1' platforms.

search:
  Health Data Everywhere: Not a Drop to Link? Aman Bhandari US White HouseGilles Frydman ACORIndu Subaiya Health 2.0Jamie Heywood PatientsLikeMeRoni Zeiger Google


name_last: In-Flight Safety
name: In-Flight Safety
name_index: I
picture_big_url: http://img.sxsw.com/2011/bands/41650.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/In-Flight_Safety-Model_Homes.mp3
website_link: http://radio3.cbc.ca/bands/In-Flight-Safety
youtube_link: http://www.youtube.com/watch?v=CCW0iyO7Y7Q
event_category: Showcase
event_sub_category: Rock
search: In-Flight Safety
original_serial: event_MS12389
original_venue_serial: Paradise
description:
  In-Flight Safety formed in the small town of Sackville, NB, Canada during the twilight of their undergrad degrees. The idea to abandon their prescribed paths of study (fine art, computers sciences, geography, and classics) came in the form of a one-line email that said: “nice album”. That email was from David Bowie in reference to a handmade copy of their basement-recorded Vacation Land EP. Their latest album We Are An Empire, My Dear was recorded in a 100-year-old schoolhouse during the dead of winter.  The record combines pulsing bass, sparse piano, and hypnotic, pounding drums with hooky guitars inadvertently dressed in the neon colours of the 1980s. This unassuming band creates music that is both cathartic and epic. Still they maintain a childlike sense of wonder as the search for new ears takes them further and further from home.


name_last: Business Model 101: How To Actually Make Money?
name: Business Model 101: How To Actually Make Money?
name_index: B
picture_big_url: http://img.sxsw.com/2011/events/BusinessModel101howtoactuallymakemoney.jpg
website_link: http://www.innochat.com
hashtag: #innochat
event_category: Business
event_sub_category: Core Conversation
original_serial: event_IAP6650
original_venue_serial: Hilton
description:
  Room: Salon E

  Participants:
  Drew Marshall (Primed Associates LLC)
  Renee Hopkins (University of Texas at Austin McCombs School of Business)

  Summary
  The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.

  Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

search:
  Business Model 101: How To Actually Make Money? Drew Marshall Primed Associates LLCRenee Hopkins University of Texas at Austin McCombs School of Business


name_last: Too Small, Too Open: Correcting Wikipedia's Local Failure
name: Too Small, Too Open: Correcting Wikipedia's Local Failure
name_index: T
website_link: http://www.digitalcitizenship.co.uk
hashtag: #localwiki
event_category: Greater Good
event_sub_category: Panel
original_serial: event_IAP6506
original_venue_serial: Austin Convention Center
description:
  Room: Room 10AB

  Participants:
  Deepina Kapila (KUT Austin)
  Michael Trice (University of Leeds Centre for Digital Citizenship)
  Philip Neustrom (LocalWiki)
  Phoebe Ayers (Wikimedia Foundation Inc)

  Summary
  What happens when Wikipedia isn't big enough? This is a key question for those developing closed community spaces. Wikipedia came onto the scene promising to offer a repository for all knowledge, and it turned into the world’s best encyclopaedia—absolutely nothing more, nothing
  less. A remarkable achievement it is, but one that never managed to store local knowledge with the same reverence as general, global knowledge. This panel will explore how developers are trying to address these limitations by building a different kind of collaborative environment. From local wikis that only allow those who live in the community to contribute to government-sponsored social networks meant to enhance a specific organization, the panel examines the viability of closed and semi-open networks. The panel will specifically look at how you get local communities involved in mass collaboration: 
  1) What topics generate traffic for local communities?
  2) Which current collaborative tools work best for community engagement? 
  3) What kind of collaborative tools are needed for the future? 
  4) How do local collaborative environments reach out to community members who lack digital literacy? 
  To answer these questions on local collaboration the panel will involve experts involved with
  DavisWiki.org, The Wikimedia Foundation, and those involved in digital inclusion efforts in underprivileged communities.

search:
  Too Small, Too Open: Correcting Wikipedia's Local Failure Deepina Kapila KUT AustinMichael Trice University of Leeds Centre for Digital CitizenshipPhilip Neustrom LocalWikiPhoebe Ayers Wikimedia Foundation Inc


name_last: Smoking Popes
name: Smoking Popes
name_index: S
picture_big_url: http://img.sxsw.com/2011/bands/2962.jpg
itunes_link: http://audio.sxsw.com/2011/mp3/Smoking_Popes-How_Dangerous.mp3
website_link: http://www.smokingpopes.net/
event_category: Showcase
event_sub_category: Rock
search: Smoking Popes
original_serial: event_MS11794
original_venue_serial: Maggie Mae's Gibson Room
description:
  “Ever wonder what a traditional saloon singer would sound like backed up by a punk band? The Smoking Popes take that concept one step further: They've created a unique kind of music that some listeners are describing as ‘hyperkinetic tear-jerkers’.' Los Angeles Times

  Smoking Popes built a relationship with their legion of fans and fellow musicians by melding raw songs about bittersweet heartache with soaring melodies, power chords and punk spirit. Wielding such musical influence is remarkable, and their latest album This is Only a Test is perfect proof that their sparkling lyricism and ineffable charm is still intact. This is Only a Test is the Smoking Pope’s first ever concept album, exploring the life of a fictional high schooler. The album hits the street on March 15th, sparking a spring tour to celebrate, beginning at SXSW in Austin. Before they hit the road, the band will play live on WGN in their hometown of Chicago to launch the album’s release.

  This is Only a Test’s songs explore themes of identity, musical aspirations, love and teen suicide. Singer/Guitarist Songwriter Josh Caterer explains, “When I first got the idea to write from a teenage perspective, the individual songs came really quickly. I wrote a song a day for five days. That’s half the album in less than a week. I never write that fast! Each song stands alone as a snapshot from this kid's life. The story doesn’t unfold like a narrative. It’s more like a collage.” Recorded at Chicago’s Atlas Sound in 2010, the album was produced by Mat Allison (Alkaline Trio, Lawrence Arms, and The Menzingers). 

  Some may assume that This is Only a Test is autobiographical but Caterer lays that notion to rest, saying, “The main character on this album is definitely a creation. He’s not me. Well…he’s similar to me, but he’s not limited by the realities of my own experience. I created a character that basically has the same view of the world that I had when I was in high school, but he’s his own person and he does some things that I never did.”

  Smoking Popes first burst onto the scene in 1991 and released several albums on various local labels. They signed to Capitol Records in 1995 and re-released Born to Quit¸ one of Smoking Popes landmark albums, to an even larger fan base gained by touring with bands like Jawbreaker and Jimmy Eat World. Praise from SPIN, Alternative Press, Rolling Stone and Billboard arrived with the re-release and later that year, “Need You Around” was also featured in the hit movie Clueless. Musical icon Morrissey raved: “Did you ever hear Born to Quit? It’s by the Smoking Popes. I thought that album was extraordinary, the most lovable thing I’d heard in years”. 

  In 1997, the Smoking Popes released Destination Failure. The album challenged the idea of what a pop punk band could do, with lyrics that told tales of love and longing with heartbreaking details. To the shock of many, Smoking Popes decided to throw in the towel in 1998. In 2005, rumors started flying that the band would perform again. Their sold out reunion show at Chicago’s Metro on November 11th sparked a resurgence of Smoking Popes fans, leaving the crowd yearning for new material. The band was re-energized and reformed for good, releasing Stay Down in 2008 and in 2010, Its Been a Long Day, a compilation of songs released on rare vinyl singles.


name_last: Follow Me - Using Twitter to Save Lives
name: Follow Me - Using Twitter to Save Lives
name_index: F
picture_big_url: http://img.sxsw.com/2011/events/FollowMeUsingTwitterToSaveLives.jpg
hashtag: #followme
event_category: Social Broadcasting Track
event_sub_category: Dual
search: Follow Me - Using Twitter to Save Lives DJ Edgerton Zemoga
original_serial: event_IAP5520
original_venue_serial: AT&amp;T Conference Center
description:
  Room: Room 204

  Participants:
  DJ Edgerton (Zemoga)

  Summary
  Could you save a life in 140 characters? That was the challenge put to the development team at Zemoga, a leading interactive agency. Using the Twitter API they created Follow Me, a Twitter app that connects patients, doctors and caregivers. While many pharma and healthcare companies have grappled with how best to use social media, firms like Zemoga have taken it to the next level by focusing on the patient first. Follow Me lets disease state sufferers update physicians, family members and other caregivers on their health states as easily as tweeting about Justin Bieber or last night's baseball game. An easy to use interface let's them select an emotional or physical state and it's sent out to a private Twitter network made up of followers that have been authorized by the patient. Doctors can view all of their patients statuses through a customized dashboard and follow up with the ones who've expressed a negative emotional or physical state. They can ask questions about physical conditions, compliance with drug prescriptions, and other highly relevant and personal subjects. Family members and caregivers can also check in, monitoring conditions and sending reminders to patients about diet, compliance or other healthcare related matters. While a Follow Me demo will form the heart of the presentation, we want to encourage a discussion about how pharma/healthcare can move beyond the current 'mass market' approach to patient communication and engage individuals using social media.


